WEBVTT

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<00:00:01.915>Well, <00:00:02.138>thank <00:00:02.362>you <00:00:02.585>for <00:00:02.808>the <00:00:03.032>warm <00:00:03.256>introduction.

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<00:00:03.485>I <00:00:03.671>hope <00:00:03.856>this <00:00:04.043>will <00:00:04.229>work <00:00:04.415>later <00:00:04.601>on

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<00:00:04.725>because <00:00:04.864>it <00:00:05.005>will <00:00:05.145>be <00:00:05.284>a <00:00:05.425>pity <00:00:05.564>not <00:00:05.704>to <00:00:05.845>hear <00:00:05.984>you <00:00:06.125>talk.

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<00:00:08.115>Well, <00:00:08.255>welcome <00:00:08.395>to <00:00:08.535>the, <00:00:08.675>uh, <00:00:08.815>to <00:00:08.955>the <00:00:09.095>panel <00:00:09.235>on <00:00:09.375>the <00:00:09.515>power

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<00:00:10.365>of <00:00:10.598>Purpose <00:00:10.831>as <00:00:11.065>already <00:00:11.298>has <00:00:11.531>been <00:00:11.765>introduced.

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<00:00:12.525>We'll <00:00:12.700>be <00:00:12.875>covering <00:00:13.050>the <00:00:13.225>big <00:00:13.400>why <00:00:13.575>in <00:00:13.750>business <00:00:13.925>basically,

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<00:00:15.225>and <00:00:15.517>the <00:00:15.809>the <00:00:16.102>big <00:00:16.395>questions.

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<00:00:17.225>Um, <00:00:17.380>we <00:00:17.536>have <00:00:17.691>a <00:00:17.847>number <00:00:18.002>of, <00:00:18.158>uh, <00:00:18.313>fantastic <00:00:18.469>panelists <00:00:18.625>today.

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<00:00:22.425>Um, <00:00:22.659>the <00:00:22.893>first <00:00:23.127>one <00:00:23.361>is, <00:00:23.595>uh,

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<00:00:23.865>Sue <00:00:24.145>Quackenbush <00:00:24.424>has <00:00:24.705>already <00:00:24.985>been <00:00:25.264>introduced.

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<00:00:26.415>She's <00:00:26.555>been <00:00:26.695>in, <00:00:26.835>uh, <00:00:26.974>working <00:00:27.115>in <00:00:27.255>leading <00:00:27.395>roles <00:00:27.535>in, <00:00:27.674>uh, <00:00:27.814>HR

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<00:00:29.865>and <00:00:30.040>is <00:00:30.215>now <00:00:30.389>the <00:00:30.564>chief <00:00:30.740>people <00:00:30.915>officer <00:00:31.090>at <00:00:31.264>Dynatrace.

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<00:00:32.045>And <00:00:32.245>she's <00:00:32.445>been <00:00:32.645>leading <00:00:32.845>roles <00:00:33.045>for <00:00:33.245>over, <00:00:33.445>uh,

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<00:00:34.005>15 <00:00:34.239>years <00:00:34.473>I <00:00:34.707>think <00:00:34.941>now.

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<00:00:35.785>Um, <00:00:35.959>and <00:00:36.135>the <00:00:36.309>other <00:00:36.485>one <00:00:36.660>is <00:00:36.834>riri, <00:00:37.010>who's <00:00:37.184>been

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<00:00:40.955>working <00:00:41.155>in <00:00:41.355>developer <00:00:41.555>advocacy <00:00:41.754>for <00:00:41.955>quite <00:00:42.155>a <00:00:42.355>while

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<00:00:44.465>and <00:00:44.745>is <00:00:45.025>now <00:00:45.305>working <00:00:45.585>the, <00:00:45.865>um,

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<00:00:47.995>open <00:00:48.345>source <00:00:48.695>department <00:00:49.044>at <00:00:49.394>JetBrains.

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<00:00:51.225>And <00:00:51.505>then <00:00:51.785>we <00:00:52.065>have <00:00:52.345>ish <00:00:52.625>Oli,

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<00:00:54.125>as <00:00:54.300>he <00:00:54.475>insists <00:00:54.650>we <00:00:54.825>call <00:00:55.000>him <00:00:55.175>on <00:00:55.350>this <00:00:55.525>panel,

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<00:00:57.015>who's <00:00:57.155>former <00:00:57.295>Vodafone, <00:00:57.435>CIO, <00:00:57.575>and <00:00:57.715>is <00:00:57.855>now <00:00:57.995>a <00:00:58.135>senior <00:00:58.275>tech <00:00:58.415>advisor

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<00:01:00.585>and <00:01:00.818>has <00:01:01.051>been <00:01:01.285>with <00:01:01.518>the <00:01:01.751>telecommunications <00:01:01.985>industry

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<00:01:02.985>for <00:01:03.218>well <00:01:03.451>over <00:01:03.685>15 <00:01:03.918>years <00:01:04.151>as <00:01:04.385>well.

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<00:01:04.925>Yeah. <00:01:05.041>Um, <00:01:05.158>so <00:01:05.274>we <00:01:05.391>have <00:01:05.508>a <00:01:05.625>great <00:01:05.741>panel <00:01:05.858>today <00:01:05.975>to, <00:01:06.091>to <00:01:06.208>discuss <00:01:06.325>the,

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<00:01:08.745>uh, <00:01:09.075>topic <00:01:09.405>of <00:01:09.735>purpose,

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<00:01:10.025>but <00:01:10.165>the <00:01:10.305>problem <00:01:10.445>with <00:01:10.585>purpose <00:01:10.725>with <00:01:10.865>the <00:01:11.005>term <00:01:11.145>is <00:01:11.285>sort <00:01:11.425>of

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<00:01:13.045>that <00:01:13.161>it's <00:01:13.278>a <00:01:13.395>bit <00:01:13.511>fluffy <00:01:13.628>sometimes <00:01:13.745>it <00:01:13.861>can <00:01:13.978>be <00:01:14.095>like <00:01:14.211>a <00:01:14.328>bit, <00:01:14.445>uh,

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<00:01:17.515>sketchy <00:01:18.041>to <00:01:18.568>grasp.

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<00:01:18.985>And <00:01:19.262>the <00:01:19.539>first <00:01:19.816>question, <00:01:20.093>therefore <00:01:20.371>is

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<00:01:21.235>what <00:01:21.375>would <00:01:21.515>be <00:01:21.655>a <00:01:21.795>definition <00:01:21.935>of <00:01:22.075>purpose <00:01:22.215>in <00:01:22.355>a <00:01:22.495>business <00:01:22.635>context

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<00:01:24.075>between <00:01:24.541>the <00:01:25.008>different <00:01:25.475>layers

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<00:01:26.305>and <00:01:26.538>the <00:01:26.771>different, <00:01:27.005>uh, <00:01:27.238>aspects <00:01:27.471>of <00:01:27.705>it?

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<00:01:28.385>And <00:01:28.585>I <00:01:28.785>would <00:01:28.985>hand <00:01:29.185>that <00:01:29.385>over <00:01:29.585>to <00:01:29.785>Sue

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<00:01:30.305>to <00:01:30.480>give <00:01:30.655>us <00:01:30.830>the <00:01:31.005>HR <00:01:31.180>perspective <00:01:31.355>on <00:01:31.530>the <00:01:31.705>term.

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<00:01:33.634>Sure. <00:01:33.790>Thank <00:01:33.946>you. <00:01:34.101>And <00:01:34.257>it's <00:01:34.412>great <00:01:34.568>to <00:01:34.723>see <00:01:34.879>everyone, <00:01:35.035>um,

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<00:01:36.675>from <00:01:36.850>a <00:01:37.024>purpose <00:01:37.200>perspective, <00:01:37.375>you <00:01:37.550>know, <00:01:37.725>looking <00:01:37.899>at, <00:01:38.075>uh,

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<00:01:39.805>Dynatrace, <00:01:39.980>we <00:01:40.155>actually <00:01:40.330>have <00:01:40.505>a <00:01:40.680>mission, <00:01:40.855>purpose <00:01:41.030>and <00:01:41.205>vision.

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<00:01:43.745>And <00:01:43.978>our <00:01:44.211>purpose, <00:01:44.445>really <00:01:44.678>the <00:01:44.911>mission, <00:01:45.145>purpose,

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<00:01:46.585>and <00:01:46.865>vision <00:01:47.145>really <00:01:47.425>guides <00:01:47.705>how <00:01:47.985>we,

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<00:01:49.465>our <00:01:49.815>orchestrate <00:01:50.165>our <00:01:50.515>goals, <00:01:50.865>right?

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<00:01:51.305>And <00:01:51.505>how <00:01:51.705>do <00:01:51.905>we <00:01:52.105>really <00:01:52.305>run <00:01:52.505>the <00:01:52.705>business.

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<00:01:53.945>And, <00:01:54.178>you <00:01:54.411>know, <00:01:54.645>from <00:01:54.878>a <00:01:55.111>purpose <00:01:55.345>perspective,

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<00:01:56.145>it <00:01:56.378>is <00:01:56.611>set <00:01:56.845>at <00:01:57.078>the <00:01:57.311>organizational <00:01:57.545>level.

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<00:01:59.625>Um, <00:01:59.765>and <00:01:59.905>really <00:02:00.045>when <00:02:00.185>you <00:02:00.325>think <00:02:00.465>about <00:02:00.605>that <00:02:00.745>then <00:02:00.885>is <00:02:01.025>supported

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<00:02:03.285>by <00:02:03.425>our <00:02:03.565>values, <00:02:03.705>um, <00:02:03.845>which <00:02:03.985>really <00:02:04.125>help <00:02:04.265>us <00:02:04.405>achieve <00:02:04.545>our <00:02:04.685>goals

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<00:02:06.985>and <00:02:07.160>keep <00:02:07.335>us <00:02:07.510>aligned <00:02:07.685>to <00:02:07.860>where <00:02:08.035>we <00:02:08.210>wanna <00:02:08.384>go.

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<00:02:11.155>Alright. <00:02:11.505>All <00:02:11.855>right. <00:02:12.205>You <00:02:12.555>know,

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<00:02:15.995>it's <00:02:16.170>very <00:02:16.345>important <00:02:16.520>if <00:02:16.695>you <00:02:16.870>have <00:02:17.045>a <00:02:17.220>company <00:02:17.395>purpose

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<00:02:19.275>that <00:02:19.475>you <00:02:19.675>know <00:02:19.875>why <00:02:20.075>your <00:02:20.275>company <00:02:20.475>is <00:02:20.675>there.

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<00:02:22.865>And <00:02:23.145>I <00:02:23.425>Googled <00:02:23.705>a <00:02:23.985>bit, <00:02:24.265>right?

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<00:02:25.045>Because <00:02:25.200>there's <00:02:25.356>a <00:02:25.511>keen <00:02:25.667>bound <00:02:25.822>study <00:02:25.978>right <00:02:26.133>from <00:02:26.289>this <00:02:26.445>year

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<00:02:30.425>in <00:02:30.775>Germany <00:02:31.125>who <00:02:31.475>said, <00:02:31.825>60%

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<00:02:34.065>of <00:02:34.345>employees <00:02:34.625>don't <00:02:34.905>know <00:02:35.185>company's <00:02:35.465>purpose.

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<00:02:39.585>Oh <00:02:39.760>s**t. <00:02:39.935>What's <00:02:40.110>about <00:02:40.285>you <00:02:40.460>looking <00:02:40.635>in <00:02:40.810>the <00:02:40.985>audience?

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<00:02:44.185>Do <00:02:44.411>you <00:02:44.638>know <00:02:44.865>your <00:02:45.092>company <00:02:45.319>purpose?

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<00:02:45.865>Can <00:02:46.145>you <00:02:46.425>just <00:02:46.705>raise <00:02:46.985>your <00:02:47.265>hand?

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<00:02:50.785>We <00:02:50.984>see <00:02:51.185>some <00:02:51.385>raised <00:02:51.585>hands, <00:02:51.785>at <00:02:51.984>least <00:02:52.185>half,

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<00:02:53.125>maybe <00:02:53.265>it's <00:02:53.405>a <00:02:53.545>bit <00:02:53.685>more <00:02:53.825>than <00:02:53.965>than <00:02:54.105>in <00:02:54.245>the <00:02:54.385>study, <00:02:54.525>maybe.

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<00:02:55.435>Yeah, <00:02:55.668>a <00:02:55.901>bit <00:02:56.135>more. <00:02:56.368>But <00:02:56.601>that's <00:02:56.835>important

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<00:02:58.125>because <00:02:58.280>if <00:02:58.436>you, <00:02:58.591>you <00:02:58.747>want <00:02:58.902>to <00:02:59.058>really <00:02:59.213>unlock <00:02:59.369>your <00:02:59.525>potential,

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<00:03:01.635>everybody <00:03:01.868>should <00:03:02.101>know <00:03:02.334>what's <00:03:02.568>the <00:03:02.801>company's <00:03:03.035>purpose.

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<00:03:05.975>Haddi, <00:03:06.174>you've <00:03:06.375>been, <00:03:06.575>uh, <00:03:06.775>working <00:03:06.975>in <00:03:07.174>developer <00:03:07.375>advocacy

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<00:03:08.365>and <00:03:08.520>I <00:03:08.676>imagine <00:03:08.831>you've <00:03:08.987>been <00:03:09.142>sort <00:03:09.298>of <00:03:09.453>very <00:03:09.609>in <00:03:09.765>touch

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<00:03:10.845>with <00:03:11.045>the <00:03:11.245>developer <00:03:11.445>community <00:03:11.645>around <00:03:11.845>JetBrains, <00:03:12.045>et <00:03:12.245>cetera.

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<00:03:13.945>Do <00:03:14.178>you <00:03:14.411>also <00:03:14.644>see <00:03:14.878>that <00:03:15.111>reflected <00:03:15.345>there?

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<00:03:15.865>Is <00:03:16.005>this <00:03:16.145>sort <00:03:16.285>of, <00:03:16.425>is <00:03:16.565>this <00:03:16.705>sometimes <00:03:16.845>sort <00:03:16.985>of <00:03:17.125>a <00:03:17.265>cut

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<00:03:18.805>between <00:03:19.249>the <00:03:19.693>company <00:03:20.137>purpose

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<00:03:20.505>and <00:03:20.680>sort <00:03:20.855>of <00:03:21.030>the <00:03:21.204>individual <00:03:21.380>purpose <00:03:21.555>of <00:03:21.730>each <00:03:21.905>developer?

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<00:03:25.204>Uh, <00:03:25.484>I, <00:03:25.765>I, <00:03:26.045>I <00:03:26.325>think, <00:03:26.605>sorry,

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<00:03:29.085>but <00:03:29.212>first <00:03:29.339>of <00:03:29.466>all, <00:03:29.594>it's <00:03:29.721>very, <00:03:29.848>very <00:03:29.975>hard <00:03:30.103>to <00:03:30.230>hear <00:03:30.357>you <00:03:30.485>actually.

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<00:03:31.965>So <00:03:32.140>It <00:03:32.315>is, <00:03:32.490>if <00:03:32.665>there's, <00:03:32.840>if <00:03:33.015>there's <00:03:33.190>any <00:03:33.365>way

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<00:03:33.765>to <00:03:33.920>crank <00:03:34.076>up <00:03:34.231>the <00:03:34.387>monitor <00:03:34.542>boxes, <00:03:34.698>that <00:03:34.853>would <00:03:35.009>be <00:03:35.165>amazing.

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<00:03:36.935>Yeah. <00:03:37.090>So <00:03:37.246>your <00:03:37.401>question <00:03:37.557>was, <00:03:37.712>if, <00:03:37.868>if <00:03:38.023>I <00:03:38.179>see, <00:03:38.335>like

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<00:03:39.445>as <00:03:39.644>Uli <00:03:39.845>was <00:03:40.045>saying, <00:03:40.245>a <00:03:40.445>divide <00:03:40.644>into <00:03:40.845>people

75
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<00:03:42.425>that <00:03:42.580>know <00:03:42.736>whether <00:03:42.891>they <00:03:43.047>have <00:03:43.202>a <00:03:43.358>purpose <00:03:43.513>or <00:03:43.669>not. <00:03:43.825>Yes,

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<00:03:45.025>Exactly. <00:03:45.475>Yeah. <00:03:45.925>Uh,

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<00:03:46.025>well, <00:03:46.375>I, <00:03:46.725>I <00:03:47.075>think <00:03:47.425>yes.

78
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<00:03:48.445>Um, <00:03:48.678>and <00:03:48.911>I <00:03:49.144>think <00:03:49.378>that <00:03:49.611>you <00:03:49.845>mentioned

79
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<00:03:50.105>that <00:03:50.385>purpose <00:03:50.665>is <00:03:50.945>very <00:03:51.225>fluff, <00:03:51.505>right?

80
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<00:03:51.725>And, <00:03:51.944>and <00:03:52.164>we <00:03:52.383>spoke <00:03:52.603>about <00:03:52.822>this

81
00:03:52.945 --> 00:03:56.265
<00:03:52.945>before <00:03:53.120>that <00:03:53.295>I <00:03:53.470>think <00:03:53.644>we're <00:03:53.820>also <00:03:53.995>in <00:03:54.170>a <00:03:54.345>very

82
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<00:03:56.585>privileged <00:03:57.233>industry, <00:03:57.881>right?

83
00:03:58.245 --> 00:04:01.625
<00:03:58.245>And, <00:03:58.372>uh, <00:03:58.499>we're <00:03:58.626>in <00:03:58.754>a <00:03:58.881>place <00:03:59.008>where <00:03:59.135>the <00:03:59.263>majority <00:03:59.390>of <00:03:59.517>us <00:03:59.645>are,

84
00:04:01.805 --> 00:04:03.945
<00:04:01.805>if <00:04:01.960>we're <00:04:02.116>in <00:04:02.271>technology, <00:04:02.427>we <00:04:02.582>get <00:04:02.738>to <00:04:02.893>pick <00:04:03.049>and <00:04:03.205>choose,

85
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<00:04:04.445>and <00:04:04.552>often <00:04:04.660>we <00:04:04.768>get <00:04:04.875>to <00:04:04.983>pick <00:04:05.091>and <00:04:05.198>choose <00:04:05.306>the <00:04:05.414>job <00:04:05.521>we <00:04:05.629>want <00:04:05.737>to <00:04:05.845>do,

86
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<00:04:07.325>and <00:04:07.497>whether <00:04:07.669>the <00:04:07.841>job <00:04:08.014>we <00:04:08.186>want <00:04:08.358>to <00:04:08.531>do,

87
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<00:04:08.665>if <00:04:08.840>our <00:04:09.015>purpose <00:04:09.190>in <00:04:09.364>life <00:04:09.540>somehow <00:04:09.715>aligns <00:04:09.890>with <00:04:10.065>the,

88
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<00:04:11.265>with <00:04:11.545>the <00:04:11.825>company <00:04:12.105>that <00:04:12.385>we're <00:04:12.665>in.

89
00:04:13.645 --> 00:04:16.865
<00:04:13.645>And <00:04:13.785>I've <00:04:13.925>seen <00:04:14.065>this <00:04:14.205>reflected <00:04:14.345>in <00:04:14.485>the <00:04:14.625>reality <00:04:14.765>as <00:04:14.905>well, <00:04:15.045>right?

90
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<00:04:17.024>I <00:04:17.180>see <00:04:17.336>a <00:04:17.491>lot <00:04:17.647>of <00:04:17.802>developers <00:04:17.958>even <00:04:18.113>in <00:04:18.269>our <00:04:18.424>industry

91
00:04:20.375 --> 00:04:21.865
<00:04:20.375>that <00:04:20.598>don't <00:04:20.822>get <00:04:21.045>to <00:04:21.269>pick <00:04:21.492>and <00:04:21.716>choose

92
00:04:22.005 --> 00:04:24.425
<00:04:22.005>and <00:04:22.145>they <00:04:22.284>may <00:04:22.425>not <00:04:22.565>agree <00:04:22.705>with <00:04:22.844>the <00:04:22.985>purpose <00:04:23.125>of <00:04:23.265>the <00:04:23.405>company,

93
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<00:04:24.965>but <00:04:25.198>they <00:04:25.433>have <00:04:25.667>to <00:04:25.901>work <00:04:26.135>there

94
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<00:04:26.265>because <00:04:26.517>they <00:04:26.769>have <00:04:27.021>other <00:04:27.273>purpose, <00:04:27.525>right?

95
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<00:04:27.665>Whether <00:04:27.865>that <00:04:28.065>is <00:04:28.265>to <00:04:28.465>su <00:04:28.665>support <00:04:28.865>their <00:04:29.065>family

96
00:04:30.005 --> 00:04:32.545
<00:04:30.005>or <00:04:30.238>whatever <00:04:30.471>purpose <00:04:30.705>they <00:04:30.938>have <00:04:31.171>in <00:04:31.405>life.

97
00:04:32.775 --> 00:04:34.225
<00:04:32.775>Yeah. <00:04:32.992>So <00:04:33.210>I <00:04:33.427>do <00:04:33.645>see <00:04:33.862>a <00:04:34.080>divide.

98
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<00:04:35.565>Is <00:04:35.798>this <00:04:36.031>something <00:04:36.265>that <00:04:36.498>you've <00:04:36.731>also <00:04:36.965>seen,

99
00:04:37.405 --> 00:04:38.425
<00:04:37.405>uh, <00:04:37.864>reflected, <00:04:38.323>Sue?

100
00:04:38.485 --> 00:04:42.645
<00:04:38.485>Is <00:04:38.660>there <00:04:38.835>always <00:04:39.010>like <00:04:39.185>a, <00:04:39.360>a <00:04:39.535>sort <00:04:39.710>of <00:04:39.885>gap

101
00:04:42.675 --> 00:04:45.245
<00:04:42.675>between <00:04:42.850>sort <00:04:43.025>of <00:04:43.200>the <00:04:43.375>employer <00:04:43.550>branding <00:04:43.725>side <00:04:43.900>of <00:04:44.075>things

102
00:04:45.245 --> 00:04:47.845
<00:04:45.245>and <00:04:45.420>then <00:04:45.595>what <00:04:45.770>really <00:04:45.945>seeps <00:04:46.120>down <00:04:46.295>to <00:04:46.470>the, <00:04:46.645>uh,

103
00:04:47.945 --> 00:04:49.765
<00:04:47.945>ground <00:04:48.224>floor <00:04:48.505>of <00:04:48.784>your <00:04:49.065>business? <00:04:49.344>Indeed.

104
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<00:04:50.145>So <00:04:50.320>I <00:04:50.495>think <00:04:50.669>the <00:04:50.844>thing <00:04:51.020>is, <00:04:51.195>it's, <00:04:51.370>it's <00:04:51.544>funny,

105
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<00:04:52.115>it's <00:04:52.450>about <00:04:52.785>an <00:04:53.120>alignment, <00:04:53.456>right?

106
00:04:53.785 --> 00:04:55.925
<00:04:53.784>So <00:04:54.135>people <00:04:54.484>have <00:04:54.835>individual <00:04:55.184>purposes,

107
00:04:56.025 --> 00:04:57.485
<00:04:56.025>but <00:04:56.353>from <00:04:56.682>a <00:04:57.010>business <00:04:57.339>perspective,

108
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<00:04:57.745>it <00:04:57.900>really <00:04:58.056>does <00:04:58.211>help <00:04:58.367>set <00:04:58.522>the <00:04:58.678>framework <00:04:58.833>for <00:04:58.989>the <00:04:59.145>type

109
00:05:01.365 --> 00:05:04.845
<00:05:01.365>of <00:05:01.492>organization <00:05:01.619>it <00:05:01.746>is <00:05:01.874>the <00:05:02.001>type <00:05:02.128>of <00:05:02.255>talent <00:05:02.383>that <00:05:02.510>it <00:05:02.637>would <00:05:02.765>like

110
00:05:04.845 --> 00:05:06.445
<00:05:04.845>to <00:05:05.311>attract <00:05:05.778>and <00:05:06.245>retain.

111
00:05:07.065 --> 00:05:10.045
<00:05:07.065>Um, <00:05:07.240>and <00:05:07.415>for <00:05:07.590>those <00:05:07.765>individuals <00:05:07.940>who <00:05:08.115>are <00:05:08.290>aligned <00:05:08.465>with

112
00:05:10.045 --> 00:05:13.205
<00:05:10.045>that <00:05:10.185>purpose, <00:05:10.325>it <00:05:10.465>just, <00:05:10.605>it, <00:05:10.745>it <00:05:10.885>meets <00:05:11.025>that <00:05:11.165>much, <00:05:11.305>uh, <00:05:11.445>more.

113
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<00:05:13.305>But <00:05:13.432>I <00:05:13.559>would <00:05:13.686>say, <00:05:13.814>you <00:05:13.941>know, <00:05:14.068>and <00:05:14.195>there's <00:05:14.323>hiring <00:05:14.450>ups <00:05:14.577>and <00:05:14.705>downs,

114
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<00:05:17.745>and <00:05:17.900>to <00:05:18.056>the <00:05:18.211>extent <00:05:18.367>that <00:05:18.522>we <00:05:18.678>are <00:05:18.833>looking <00:05:18.989>for <00:05:19.145>talent

115
00:05:20.885 --> 00:05:23.725
<00:05:20.885>that <00:05:21.085>really <00:05:21.284>aligns <00:05:21.485>to <00:05:21.685>and <00:05:21.885>understands <00:05:22.085>the <00:05:22.284>purpose,

116
00:05:23.725 --> 00:05:26.285
<00:05:23.725>because <00:05:23.900>that <00:05:24.075>drives <00:05:24.250>everything <00:05:24.425>we <00:05:24.600>do <00:05:24.775>as <00:05:24.950>an <00:05:25.125>organization.

117
00:05:26.865 --> 00:05:30.485
<00:05:26.865>If <00:05:27.098>there's <00:05:27.331>a <00:05:27.565>large <00:05:27.798>gap, <00:05:28.031>um, <00:05:28.265>then,

118
00:05:30.555 --> 00:05:32.525
<00:05:30.555>then <00:05:30.835>you <00:05:31.115>might <00:05:31.395>find <00:05:31.675>less <00:05:31.955>retention.

119
00:05:32.945 --> 00:05:35.925
<00:05:32.945>So <00:05:33.178>over <00:05:33.411>time <00:05:33.645>you <00:05:33.878>want <00:05:34.111>stronger <00:05:34.344>alignment.

120
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<00:05:36.625>Um, <00:05:36.825>and <00:05:37.025>it <00:05:37.225>just <00:05:37.425>really <00:05:37.625>helps <00:05:37.825>clarify, <00:05:38.025>right?

121
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<00:05:39.925>And <00:05:40.080>then <00:05:40.236>from <00:05:40.391>an <00:05:40.547>employer <00:05:40.702>branding <00:05:40.858>perspective, <00:05:41.013>you <00:05:41.169>do <00:05:41.325>want

122
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<00:05:43.345>to <00:05:43.695>have <00:05:44.045>people <00:05:44.395>self-select <00:05:44.745>in,

123
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<00:05:45.825>but <00:05:46.025>also <00:05:46.224>self-select <00:05:46.425>out <00:05:46.625>if <00:05:46.825>they're <00:05:47.025>not <00:05:47.224>really

124
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<00:05:48.315>attuned <00:05:48.738>to <00:05:49.161>that <00:05:49.584>organization.

125
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<00:05:51.845>I <00:05:51.961>think <00:05:52.078>that <00:05:52.195>sort <00:05:52.311>of <00:05:52.428>leads <00:05:52.545>to <00:05:52.661>the <00:05:52.778>second <00:05:52.895>part <00:05:53.011>of <00:05:53.128>the <00:05:53.245>title

126
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<00:05:54.225>of <00:05:54.425>the <00:05:54.625>panel, <00:05:54.825>like <00:05:55.025>unlocking <00:05:55.225>Potential <00:05:55.425>and <00:05:55.625>Innovation.

127
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<00:05:58.135>Maybe <00:05:58.368>Hadi <00:05:58.601>you <00:05:58.835>can <00:05:59.068>answer <00:05:59.301>a <00:05:59.534>bit.

128
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<00:06:00.165>Like, <00:06:00.340>do <00:06:00.515>you <00:06:00.690>have <00:06:00.865>specific <00:06:01.040>examples <00:06:01.215>from <00:06:01.390>your <00:06:01.565>work?

129
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<00:06:02.445>Like <00:06:02.645>how <00:06:02.844>does <00:06:03.045>sort <00:06:03.245>of <00:06:03.445>the <00:06:03.645>company <00:06:03.844>purpose

130
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<00:06:04.585>and <00:06:04.784>setting, <00:06:04.984>um, <00:06:05.185>as <00:06:05.385>Sue <00:06:05.585>already <00:06:05.784>mentioned, <00:06:05.984>sort

131
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<00:06:07.605>of <00:06:07.805>the <00:06:08.005>boundaries <00:06:08.205>of <00:06:08.405>what <00:06:08.605>the <00:06:08.805>company <00:06:09.005>is,

132
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<00:06:09.845>therefore, <00:06:10.020>how <00:06:10.195>does <00:06:10.370>then <00:06:10.545>that <00:06:10.720>then <00:06:10.895>also <00:06:11.070>help <00:06:11.245>fostering

133
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<00:06:14.055>innovation <00:06:14.335>and <00:06:14.615>potential <00:06:14.895>in <00:06:15.175>the <00:06:15.455>company

134
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<00:06:16.785>and <00:06:17.104>development <00:06:17.424>of <00:06:17.743>talent <00:06:18.063>maybe?

135
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<00:06:18.995>Yeah, <00:06:19.135>I <00:06:19.275>mean, <00:06:19.415>for <00:06:19.555>those <00:06:19.695>of <00:06:19.835>you <00:06:19.975>that, <00:06:20.115>that, <00:06:20.255>I <00:06:20.395>mean,

136
00:06:21.845 --> 00:06:23.365
<00:06:21.845>I've <00:06:22.073>heard <00:06:22.301>of <00:06:22.529>JetBrains, <00:06:22.757>we've <00:06:22.985>been <00:06:23.213>around

137
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<00:06:23.365>for <00:06:23.598>about <00:06:23.831>20 <00:06:24.065>years, <00:06:24.298>if <00:06:24.531>not <00:06:24.765>more.

138
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<00:06:25.305>And, <00:06:25.585>uh, <00:06:25.865>our <00:06:26.145>initial <00:06:26.425>slogan <00:06:26.705>was,

139
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<00:06:27.985>uh, <00:06:28.351>developed <00:06:28.717>with <00:06:29.082>pleasure.

140
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<00:06:29.825>And <00:06:30.175>our <00:06:30.525>whole <00:06:30.875>purpose <00:06:31.224>was

141
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<00:06:31.825>to <00:06:32.058>essentially <00:06:32.291>make <00:06:32.525>it <00:06:32.758>a <00:06:32.991>pleasurable <00:06:33.224>experience

142
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<00:06:34.485>for <00:06:34.765>developers <00:06:35.045>to <00:06:35.325>do <00:06:35.605>their <00:06:35.885>work.

143
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<00:06:38.284>Nowadays, <00:06:38.564>our, <00:06:38.844>our <00:06:39.124>motto <00:06:39.405>or <00:06:39.684>slogan,

144
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<00:06:40.425>or <00:06:40.552>whatever <00:06:40.679>you <00:06:40.806>want <00:06:40.934>to <00:06:41.061>call <00:06:41.188>it, <00:06:41.315>is <00:06:41.443>the <00:06:41.570>drive <00:06:41.697>to <00:06:41.825>develop.

145
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<00:06:43.225>But <00:06:43.425>at <00:06:43.625>the <00:06:43.825>end <00:06:44.025>of <00:06:44.225>the <00:06:44.425>day, <00:06:44.625>anyone

146
00:06:45.405 --> 00:06:46.765
<00:06:45.405>that <00:06:45.813>joins <00:06:46.221>JetBrains <00:06:46.628>clearly

147
00:06:46.775 --> 00:06:47.925
<00:06:46.775>knows <00:06:47.033>what <00:06:47.292>they're <00:06:47.551>doing, <00:06:47.810>right?

148
00:06:47.925 --> 00:06:52.045
<00:06:47.925>They're <00:06:48.125>joining <00:06:48.325>to <00:06:48.525>create <00:06:48.725>tooling <00:06:48.925>for <00:06:49.125>developers <00:06:49.325>so

149
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<00:06:52.045>that <00:06:52.161>they <00:06:52.278>can <00:06:52.395>get <00:06:52.511>their <00:06:52.628>work <00:06:52.745>done <00:06:52.861>in <00:06:52.978>a, <00:06:53.095>in <00:06:53.211>a <00:06:53.328>better <00:06:53.445>way,

150
00:06:55.165 --> 00:06:56.285
<00:06:55.165>in <00:06:55.417>a <00:06:55.669>more <00:06:55.921>enjoyable <00:06:56.173>way.

151
00:06:56.585 --> 00:06:59.645
<00:06:56.585>And <00:06:56.701>that <00:06:56.818>is <00:06:56.935>like <00:06:57.051>our <00:06:57.168>mission. <00:06:57.284>That <00:06:57.401>is <00:06:57.518>what <00:06:57.635>we <00:06:57.751>want <00:06:57.868>to <00:06:57.984>do.

152
00:07:00.385 --> 00:07:02.685
<00:07:00.385>And <00:07:00.618>also <00:07:00.851>more <00:07:01.085>importantly, <00:07:01.318>we <00:07:01.551>really <00:07:01.784>want

153
00:07:02.685 --> 00:07:03.965
<00:07:02.685>to <00:07:02.973>have <00:07:03.260>an <00:07:03.549>impact, <00:07:03.837>right?

154
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<00:07:04.105>And <00:07:04.245>so <00:07:04.385>for <00:07:04.525>us <00:07:04.665>as <00:07:04.805>a <00:07:04.945>company, <00:07:05.085>it's <00:07:05.225>very, <00:07:05.365>uh, <00:07:05.505>important

155
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<00:07:08.325>that <00:07:08.558>it's <00:07:08.791>not <00:07:09.025>just <00:07:09.258>about, <00:07:09.491>you <00:07:09.724>know,

156
00:07:10.365 --> 00:07:11.965
<00:07:10.365>being <00:07:10.831>a <00:07:11.298>sustainable <00:07:11.765>company

157
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<00:07:12.075>because <00:07:12.275>we <00:07:12.474>are <00:07:12.675>a <00:07:12.875>self-funded <00:07:13.075>company, <00:07:13.275>being <00:07:13.474>sustainable,

158
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<00:07:15.225>but <00:07:15.341>it's <00:07:15.458>also <00:07:15.575>we <00:07:15.691>want <00:07:15.808>to <00:07:15.925>have <00:07:16.041>an <00:07:16.158>impact <00:07:16.275>on <00:07:16.391>the <00:07:16.508>world, <00:07:16.625>right?

159
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<00:07:18.185>So <00:07:18.340>as <00:07:18.496>I <00:07:18.651>always <00:07:18.807>like <00:07:18.962>to <00:07:19.118>say, <00:07:19.273>like, <00:07:19.429>you <00:07:19.585>know,

160
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<00:07:20.285>when <00:07:20.485>someone <00:07:20.685>asks <00:07:20.885>you, <00:07:21.085>what <00:07:21.285>do <00:07:21.485>you <00:07:21.685>do?

161
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<00:07:22.985>You <00:07:23.125>say, <00:07:23.265>well, <00:07:23.405>you <00:07:23.545>know, <00:07:23.685>I <00:07:23.825>were, <00:07:23.965>have <00:07:24.105>you <00:07:24.245>ever <00:07:24.385>used,

162
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<00:07:25.145>uh, <00:07:26.135>Duolingo?

163
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<00:07:26.245>Right? <00:07:26.525>You <00:07:26.805>know, <00:07:27.085>the <00:07:27.365>Abdu <00:07:27.645>lingo.

164
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<00:07:27.925>Well, <00:07:28.267>we <00:07:28.609>create <00:07:28.951>the <00:07:29.293>language

165
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<00:07:29.445>that <00:07:29.724>Duolingo <00:07:30.005>is <00:07:30.284>written <00:07:30.565>in, <00:07:30.844>right?

166
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<00:07:31.565>That's <00:07:31.720>the <00:07:31.876>kind <00:07:32.031>of <00:07:32.187>impact <00:07:32.342>that <00:07:32.498>we <00:07:32.653>want <00:07:32.809>to <00:07:32.965>have.

167
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<00:07:35.745>And <00:07:35.900>that, <00:07:36.056>and <00:07:36.211>that's <00:07:36.367>when <00:07:36.522>I <00:07:36.678>look <00:07:36.833>back <00:07:36.989>to <00:07:37.145>my,

168
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<00:07:38.425>to <00:07:38.658>my <00:07:38.891>former <00:07:39.125>company <00:07:39.358>at <00:07:39.591>Vodafone, <00:07:39.825>right?

169
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<00:07:41.185>The <00:07:41.340>purpose <00:07:41.496>is <00:07:41.651>pretty <00:07:41.807>clear. <00:07:41.962>Connect <00:07:42.118>for <00:07:42.273>a <00:07:42.429>better <00:07:42.585>future.

170
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<00:07:45.205>Now, <00:07:45.380>of <00:07:45.555>course, <00:07:45.729>the <00:07:45.905>telecom <00:07:46.080>industry <00:07:46.255>has <00:07:46.430>connecting <00:07:46.604>services

171
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<00:07:48.805>that's <00:07:48.960>for <00:07:49.116>clear, <00:07:49.271>but <00:07:49.427>bring <00:07:49.582>down <00:07:49.738>to <00:07:49.893>say, <00:07:50.049>we <00:07:50.205>want

172
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<00:07:53.385>to <00:07:53.585>make <00:07:53.784>an <00:07:53.985>impact <00:07:54.185>on <00:07:54.385>the <00:07:54.585>digital <00:07:54.784>society.

173
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<00:07:56.125>We <00:07:56.426>want <00:07:56.728>to <00:07:57.029>get <00:07:57.331>inclusion.

174
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<00:07:57.645>So <00:07:57.878>that <00:07:58.111>means <00:07:58.344>that <00:07:58.578>all <00:07:58.811>people <00:07:59.044>can

175
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<00:07:59.905>embrace <00:08:00.219>that <00:08:00.534>kind <00:08:00.850>of <00:08:01.165>services.

176
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<00:08:02.005>And <00:08:02.180>number <00:08:02.355>three, <00:08:02.530>using <00:08:02.705>technology <00:08:02.880>to <00:08:03.055>make <00:08:03.230>an <00:08:03.405>impact

177
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<00:08:05.425>to <00:08:05.625>our <00:08:05.825>planet <00:08:06.025>because <00:08:06.225>we <00:08:06.425>have <00:08:06.625>just <00:08:06.825>one.

178
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<00:08:08.845>And <00:08:09.045>having <00:08:09.245>that, <00:08:09.445>that <00:08:09.645>I <00:08:09.845>would <00:08:10.045>say <00:08:10.245>resonates

179
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<00:08:12.425>with <00:08:12.705>our <00:08:12.985>workforce <00:08:13.265>very, <00:08:13.545>very <00:08:13.825>much

180
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<00:08:14.505>because <00:08:14.855>everything, <00:08:15.205>what <00:08:15.555>you're <00:08:15.905>doing,

181
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<00:08:16.565>you <00:08:16.866>can <00:08:17.168>contribute <00:08:17.469>to <00:08:17.770>that.

182
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<00:08:18.285>And <00:08:18.460>that's, <00:08:18.635>from <00:08:18.810>my <00:08:18.985>perspective, <00:08:19.160>the <00:08:19.335>most <00:08:19.510>important <00:08:19.685>thing

183
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<00:08:21.505>that <00:08:21.784>you <00:08:22.065>find <00:08:22.344>in <00:08:22.625>your <00:08:22.905>purpose.

184
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<00:08:23.215>Something <00:08:23.414>you <00:08:23.614>can <00:08:23.815>contribute <00:08:24.015>to <00:08:24.215>a <00:08:24.414>higher <00:08:24.614>thing,

185
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<00:08:26.445>not <00:08:26.620>just <00:08:26.795>doing <00:08:26.969>a <00:08:27.145>code <00:08:27.320>or <00:08:27.495>doing <00:08:27.670>a <00:08:27.844>job

186
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<00:08:29.205>or <00:08:29.405>doing <00:08:29.604>something <00:08:29.805>really <00:08:30.005>to <00:08:30.205>a <00:08:30.405>higher <00:08:30.604>sense.

187
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<00:08:33.095>Does <00:08:33.328>that <00:08:33.561>then <00:08:33.795>also, <00:08:34.028>if <00:08:34.261>I <00:08:34.495>just

188
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<00:08:34.945>before <00:08:35.072>you <00:08:35.199>jump <00:08:35.326>in, <00:08:35.454>Sue, <00:08:35.581>does <00:08:35.708>that <00:08:35.835>also <00:08:35.963>translate <00:08:36.090>to <00:08:36.217>sort <00:08:36.345>of

189
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<00:08:40.025>a <00:08:40.164>more <00:08:40.304>per <00:08:40.444>like, <00:08:40.584>better <00:08:40.725>performance <00:08:40.865>in <00:08:41.005>the <00:08:41.145>company <00:08:41.284>as <00:08:41.424>well?

190
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<00:08:42.905>Like <00:08:43.371>higher <00:08:43.838>motivated <00:08:44.305>workforce?

191
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<00:08:45.475>Definitely. <00:08:46.545>Um,

192
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<00:08:46.855>because <00:08:47.010>if <00:08:47.166>you <00:08:47.321>look, <00:08:47.477>the <00:08:47.632>purpose <00:08:47.788>has <00:08:47.943>a <00:08:48.099>direct <00:08:48.255>correlation

193
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<00:08:50.485>to <00:08:51.034>employee <00:08:51.583>engagement.

194
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<00:08:53.325>If <00:08:53.500>you <00:08:53.675>don't <00:08:53.850>know <00:08:54.025>what <00:08:54.200>your <00:08:54.375>company <00:08:54.550>is <00:08:54.725>producing,

195
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<00:08:55.905>you're <00:08:56.079>not <00:08:56.255>producing <00:08:56.430>something <00:08:56.605>which <00:08:56.780>is <00:08:56.954>worse <00:08:57.130>for <00:08:57.305>the,

196
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<00:08:58.825>for <00:08:59.058>the <00:08:59.291>world <00:08:59.525>or <00:08:59.758>for <00:08:59.991>higher <00:09:00.225>things,

197
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<00:09:00.405>and <00:09:00.615>also <00:09:00.824>not <00:09:01.035>worse <00:09:01.245>for <00:09:01.454>the <00:09:01.665>company.

198
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<00:09:02.305>So <00:09:02.479>how <00:09:02.655>do <00:09:02.829>you <00:09:03.005>feel <00:09:03.180>as <00:09:03.354>someone <00:09:03.530>who <00:09:03.704>works

199
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<00:09:04.625>for <00:09:04.899>where <00:09:05.174>you <00:09:05.448>don't <00:09:05.723>know?

200
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<00:09:06.755>Does <00:09:06.958>it <00:09:07.161>make <00:09:07.365>sense <00:09:07.568>or <00:09:07.771>not?

201
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<00:09:08.745>And <00:09:09.663>so

202
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<00:09:09.875>therefore <00:09:10.155>there's <00:09:10.435>a <00:09:10.715>strong <00:09:10.995>correlation <00:09:11.275>between

203
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<00:09:12.355>employee <00:09:12.751>engagement <00:09:13.146>and <00:09:13.543>purpose.

204
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<00:09:14.695>And <00:09:14.835>if <00:09:14.975>the <00:09:15.115>purpose <00:09:15.255>is <00:09:15.395>not <00:09:15.535>clear, <00:09:15.675>the <00:09:15.815>risk <00:09:15.955>that <00:09:16.095>your

205
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<00:09:18.795>employee <00:09:19.028>engagement <00:09:19.261>is <00:09:19.495>low <00:09:19.728>is <00:09:19.961>pretty <00:09:20.194>high.

206
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<00:09:21.335>And <00:09:21.665>in <00:09:21.995>that <00:09:22.324>case,

207
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<00:09:22.495>you <00:09:22.670>cannot <00:09:22.845>unlock <00:09:23.020>the <00:09:23.195>full <00:09:23.370>potential <00:09:23.545>of <00:09:23.720>your <00:09:23.895>company.

208
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<00:09:26.665>Yeah, <00:09:26.816>and <00:09:26.968>I'll <00:09:27.119>take <00:09:27.271>it <00:09:27.422>a <00:09:27.574>different,

209
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<00:09:27.955>a <00:09:28.216>little <00:09:28.477>different <00:09:28.738>lens <00:09:28.999>too.

210
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<00:09:29.295>So <00:09:29.495>I <00:09:29.694>fully <00:09:29.895>agree <00:09:30.094>with <00:09:30.295>the <00:09:30.495>company <00:09:30.694>purpose.

211
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<00:09:33.215>Um, <00:09:33.415>and <00:09:33.615>when <00:09:33.815>we <00:09:34.015>talk <00:09:34.215>about <00:09:34.415>our <00:09:34.615>mission,

212
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<00:09:35.185>purpose, <00:09:35.632>and <00:09:36.079>vision, <00:09:36.526>right?

213
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<00:09:36.745>That <00:09:37.084>sets <00:09:37.423>the <00:09:37.762>stage,

214
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<00:09:38.265>then <00:09:38.465>we <00:09:38.665>really <00:09:38.865>double <00:09:39.064>click <00:09:39.265>into <00:09:39.465>our <00:09:39.665>values.

215
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<00:09:41.375>And <00:09:41.530>one <00:09:41.686>of <00:09:41.841>our <00:09:41.997>values <00:09:42.152>is <00:09:42.308>really <00:09:42.463>engage <00:09:42.619>with <00:09:42.775>purpose.

216
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<00:09:44.895>And <00:09:45.128>so <00:09:45.361>from <00:09:45.595>an <00:09:45.828>employee's <00:09:46.061>perspective, <00:09:46.295>engage

217
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<00:09:47.115>with <00:09:47.315>purpose <00:09:47.515>really <00:09:47.715>means <00:09:47.915>your <00:09:48.115>seeking <00:09:48.315>to <00:09:48.515>understand,

218
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<00:09:51.575>you're <00:09:51.855>driving <00:09:52.135>a <00:09:52.415>sense <00:09:52.695>of <00:09:52.975>belonging.

219
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<00:09:53.705>When <00:09:53.938>you <00:09:54.171>have <00:09:54.405>that <00:09:54.638>sense <00:09:54.871>of <00:09:55.105>belonging,

220
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<00:09:55.345>that <00:09:55.578>increases <00:09:55.811>your <00:09:56.045>employee <00:09:56.278>engagement <00:09:56.511>as <00:09:56.745>well.

221
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<00:09:58.255>So <00:09:58.410>you <00:09:58.566>could <00:09:58.721>take <00:09:58.877>in <00:09:59.032>different <00:09:59.188>LA <00:09:59.343>layers <00:09:59.499>and <00:09:59.655>language.

222
00:10:01.735 --> 00:10:05.595
<00:10:01.735>Um, <00:10:01.875>the <00:10:02.015>other <00:10:02.155>thing <00:10:02.295>too <00:10:02.435>is <00:10:02.575>other <00:10:02.715>companies <00:10:02.855>also <00:10:02.995>focus <00:10:03.135>on,

223
00:10:06.215 --> 00:10:07.595
<00:10:06.215>you <00:10:06.629>talked <00:10:07.043>about <00:10:07.457>sustainability

224
00:10:07.935 --> 00:10:11.035
<00:10:07.935>or <00:10:08.168>corporate <00:10:08.401>social <00:10:08.635>responsibility <00:10:08.868>and <00:10:09.101>those <00:10:09.334>programs

225
00:10:11.035 --> 00:10:12.155
<00:10:11.035>and <00:10:11.286>how <00:10:11.539>it <00:10:11.790>all <00:10:12.043>aligns.

226
00:10:12.295 --> 00:10:14.035
<00:10:12.295>So <00:10:12.761>purpose, <00:10:13.228>depending <00:10:13.694>on

227
00:10:14.035 --> 00:10:16.075
<00:10:14.035>how <00:10:14.190>you're <00:10:14.346>looking <00:10:14.501>at <00:10:14.657>it <00:10:14.812>can <00:10:14.968>mean <00:10:15.123>many <00:10:15.279>different <00:10:15.435>things.

228
00:10:16.175 --> 00:10:18.875
<00:10:16.175>But <00:10:16.291>at <00:10:16.408>the <00:10:16.525>end <00:10:16.641>of <00:10:16.758>the <00:10:16.875>day, <00:10:16.991>it <00:10:17.108>drives <00:10:17.224>a <00:10:17.341>sense <00:10:17.458>of <00:10:17.574>belonging

229
00:10:19.135 --> 00:10:21.755
<00:10:19.135>and <00:10:19.335>commitment <00:10:19.535>for <00:10:19.735>the <00:10:19.935>individual <00:10:20.135>and <00:10:20.335>the <00:10:20.535>organization.

230
00:10:21.815 --> 00:10:23.155
<00:10:21.815>And <00:10:22.116>there's <00:10:22.418>a <00:10:22.719>relationship <00:10:23.021>there.

231
00:10:23.455 --> 00:10:26.515
<00:10:23.455>And <00:10:23.688>that <00:10:23.921>drives <00:10:24.155>engagement, <00:10:24.388>that <00:10:24.621>drives <00:10:24.855>productivity.

232
00:10:26.795 --> 00:10:29.075
<00:10:26.795>I <00:10:26.935>mean, <00:10:27.074>so <00:10:27.214>it <00:10:27.354>all <00:10:27.495>layers <00:10:27.635>on <00:10:27.775>top <00:10:27.915>of <00:10:28.055>each <00:10:28.194>other.

233
00:10:31.415 --> 00:10:35.115
<00:10:31.415>So <00:10:31.570>we've <00:10:31.726>sort <00:10:31.881>of <00:10:32.037>now <00:10:32.192>talked <00:10:32.348>about <00:10:32.503>basically <00:10:32.659>the <00:10:32.814>purpose

234
00:10:35.175 --> 00:10:37.755
<00:10:35.175>of <00:10:35.330>purpose, <00:10:35.486>if <00:10:35.641>you <00:10:35.797>will, <00:10:35.952>like <00:10:36.108>what <00:10:36.263>is <00:10:36.419>the <00:10:36.574>purpose

235
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<00:10:37.775>of <00:10:37.949>purpose <00:10:38.125>in <00:10:38.300>the <00:10:38.475>business, <00:10:38.650>in <00:10:38.824>the <00:10:39.000>corporate <00:10:39.175>context?

236
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<00:10:40.825>Then <00:10:41.025>the <00:10:41.225>second, <00:10:41.425>the <00:10:41.625>following <00:10:41.825>question, <00:10:42.025>um, <00:10:42.225>would

237
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<00:10:45.025>obviously <00:10:45.225>be <00:10:45.425>like, <00:10:45.625>how <00:10:45.824>do <00:10:46.025>you <00:10:46.225>create <00:10:46.425>that?

238
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<00:10:47.755>How <00:10:47.999>do <00:10:48.244>you <00:10:48.489>communicate <00:10:48.734>with <00:10:48.979>that?

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<00:10:49.115>Because <00:10:49.323>that <00:10:49.532>is <00:10:49.741>also <00:10:49.950>the <00:10:50.159>gap

240
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<00:10:50.275>that <00:10:50.508>you <00:10:50.741>mentioned <00:10:50.975>earlier <00:10:51.208>on <00:10:51.441>the <00:10:51.675>panel.

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<00:10:53.275>I <00:10:53.449>heard <00:10:53.625>your <00:10:53.800>podcast, <00:10:53.975>they <00:10:54.150>all <00:10:54.324>have <00:10:54.500>stellar <00:10:54.675>podcasts

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<00:10:57.115>and <00:10:57.315>now <00:10:57.515>stellar <00:10:57.715>public <00:10:57.915>speakers, <00:10:58.115>by <00:10:58.315>the <00:10:58.515>way.

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<00:10:59.295>So <00:10:59.469>give <00:10:59.645>that <00:10:59.819>a <00:10:59.995>listen <00:11:00.170>if <00:11:00.344>you <00:11:00.520>want <00:11:00.694>to.

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<00:11:01.615>Um, <00:11:01.848>but <00:11:02.081>I've <00:11:02.315>listened <00:11:02.548>to <00:11:02.781>your <00:11:03.015>podcast,

245
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<00:11:03.295>and <00:11:03.469>I <00:11:03.645>think <00:11:03.819>the <00:11:03.995>first <00:11:04.170>episode <00:11:04.344>was <00:11:04.520>about <00:11:04.694>purpose.

246
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<00:11:05.575>And <00:11:05.715>you <00:11:05.855>also <00:11:05.995>spoke <00:11:06.135>about <00:11:06.275>a <00:11:06.415>quote <00:11:06.555>from <00:11:06.695>Steve <00:11:06.835>Jobs <00:11:06.975>there,

247
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<00:11:09.695>the <00:11:09.975>difference <00:11:10.255>between <00:11:10.535>management <00:11:10.815>and <00:11:11.095>leadership

248
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<00:11:11.695>and <00:11:11.835>sort <00:11:11.975>of <00:11:12.115>how <00:11:12.255>management <00:11:12.395>is, <00:11:12.535>um, <00:11:12.675>I <00:11:12.815>wrote <00:11:12.955>it <00:11:13.095>down,

249
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<00:11:14.775>is <00:11:14.949>pering <00:11:15.125>people <00:11:15.300>to <00:11:15.475>do <00:11:15.650>things <00:11:15.824>they <00:11:16.000>don't <00:11:16.175>want

250
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<00:11:17.195>to <00:11:17.395>do <00:11:17.595>while <00:11:17.795>leadership <00:11:17.995>is <00:11:18.195>about <00:11:18.395>inspiring <00:11:18.595>people

251
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<00:11:18.955>to <00:11:19.140>do <00:11:19.325>things <00:11:19.510>they <00:11:19.695>never <00:11:19.880>thought <00:11:20.065>they <00:11:20.251>could.

252
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<00:11:21.015>So <00:11:21.215>the <00:11:21.415>first <00:11:21.615>question <00:11:21.814>is <00:11:22.015>then <00:11:22.215>what <00:11:22.415>kind

253
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<00:11:22.635>of <00:11:22.790>leadership <00:11:22.946>does <00:11:23.101>it <00:11:23.257>need <00:11:23.412>to <00:11:23.568>sort <00:11:23.723>of <00:11:23.879>instill <00:11:24.035>purpose

254
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<00:11:26.175>and <00:11:26.408>bridge <00:11:26.641>that <00:11:26.875>gap <00:11:27.108>between <00:11:27.341>company <00:11:27.574>purpose

255
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<00:11:29.175>and <00:11:29.553>the <00:11:29.930>communicated <00:11:30.309>purpose,

256
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<00:11:30.575>and <00:11:30.852>then <00:11:31.129>the <00:11:31.406>individual <00:11:31.683>purpose <00:11:31.961>of,

257
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<00:11:32.335>for <00:11:32.689>example, <00:11:33.043>the <00:11:33.396>developers

258
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<00:11:35.075>E <00:11:35.447>especially <00:11:35.819>for <00:11:36.191>leaders.

259
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<00:11:37.175>And <00:11:37.375>you <00:11:37.574>see <00:11:37.775>also <00:11:37.974>on, <00:11:38.175>on <00:11:38.375>employee <00:11:38.574>engagement.

260
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<00:11:39.895>That's <00:11:40.069>mainly <00:11:40.245>driven <00:11:40.420>by <00:11:40.595>the <00:11:40.770>direct <00:11:40.944>leader <00:11:41.120>who's <00:11:41.295>responsible

261
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<00:11:44.715>and <00:11:44.958>accountable <00:11:45.201>for <00:11:45.444>the <00:11:45.687>team.

262
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<00:11:46.665>The <00:11:47.015>second <00:11:47.365>thing <00:11:47.714>is, <00:11:48.064>he

263
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<00:11:48.955>or <00:11:49.130>she <00:11:49.305>should <00:11:49.480>really <00:11:49.655>drive <00:11:49.830>communication <00:11:50.005>with <00:11:50.180>the <00:11:50.355>teams

264
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<00:11:53.225>to <00:11:53.458>understand <00:11:53.691>that <00:11:53.925>everybody <00:11:54.158>understands <00:11:54.391>the <00:11:54.625>purpose,

265
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<00:11:55.715>what <00:11:55.968>the <00:11:56.222>team <00:11:56.476>is <00:11:56.730>striving <00:11:56.984>for.

266
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<00:11:57.745>If <00:11:57.974>this <00:11:58.204>is <00:11:58.433>not <00:11:58.663>clear,

267
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<00:11:59.905>it <00:12:00.079>cannot <00:12:00.255>be <00:12:00.430>the <00:12:00.605>same <00:12:00.780>purpose <00:12:00.954>there <00:12:01.130>they're <00:12:01.305>on.

268
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<00:12:03.305>And <00:12:03.479>the <00:12:03.655>other <00:12:03.829>thing, <00:12:04.005>and <00:12:04.180>uh, <00:12:04.354>you <00:12:04.530>mentioned <00:12:04.704>that

269
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<00:12:05.845>before, <00:12:06.020>especially <00:12:06.195>the <00:12:06.370>pur, <00:12:06.545>the, <00:12:06.720>the <00:12:06.895>purpose <00:12:07.070>of <00:12:07.245>life.

270
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<00:12:09.035>Everybody <00:12:09.268>has <00:12:09.501>also <00:12:09.735>the <00:12:09.968>purpose <00:12:10.201>of <00:12:10.435>life.

271
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<00:12:12.105>And <00:12:12.232>what <00:12:12.359>you <00:12:12.486>need <00:12:12.614>to <00:12:12.741>reflect <00:12:12.868>on <00:12:12.995>is <00:12:13.123>your <00:12:13.250>purpose <00:12:13.377>of <00:12:13.505>life.

272
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<00:12:15.665>If <00:12:15.820>you <00:12:15.976>have <00:12:16.131>it, <00:12:16.287>can <00:12:16.442>we <00:12:16.598>just <00:12:16.753>make <00:12:16.909>a <00:12:17.064>check?

273
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<00:12:20.015>Because <00:12:20.189>normally <00:12:20.365>only <00:12:20.540>a <00:12:20.715>few <00:12:20.890>people <00:12:21.064>have <00:12:21.240>their <00:12:21.415>purpose

274
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<00:12:23.165>of <00:12:23.531>life <00:12:23.896>already <00:12:24.263>found.

275
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<00:12:24.605>How <00:12:24.760>many <00:12:24.916>have <00:12:25.071>found <00:12:25.227>it? <00:12:25.382>Okay, <00:12:25.538>it <00:12:25.693>looks <00:12:25.849>like <00:12:26.005>1%.

276
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<00:12:30.165>It's <00:12:30.339>it's <00:12:30.515>lower <00:12:30.689>than <00:12:30.865>1%. <00:12:31.040>That's <00:12:31.214>okay, <00:12:31.390>that's <00:12:31.564>okay.

277
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<00:12:33.335>Because <00:12:33.568>if <00:12:33.801>you <00:12:34.035>haven't <00:12:34.268>found <00:12:34.501>your <00:12:34.735>purpose,

278
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<00:12:36.155>you're <00:12:36.388>living <00:12:36.621>the <00:12:36.855>purpose <00:12:37.088>of <00:12:37.321>somebody <00:12:37.555>else.

279
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<00:12:38.195>If <00:12:38.457>you <00:12:38.720>feel <00:12:38.983>good, <00:12:39.246>that's <00:12:39.509>fine,

280
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<00:12:40.115>but <00:12:40.270>you <00:12:40.426>need <00:12:40.581>to <00:12:40.737>s <00:12:40.892>think <00:12:41.048>about <00:12:41.203>it <00:12:41.359>over <00:12:41.515>time

281
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<00:12:42.495>because <00:12:42.845>that's <00:12:43.195>something <00:12:43.545>which <00:12:43.895>is,

282
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<00:12:44.465>which <00:12:44.640>is <00:12:44.815>in <00:12:44.990>your <00:12:45.165>inner <00:12:45.340>inner <00:12:45.515>circle <00:12:45.690>in <00:12:45.865>core.

283
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<00:12:47.435>And <00:12:47.562>then <00:12:47.689>you <00:12:47.816>can, <00:12:47.944>if <00:12:48.071>you <00:12:48.198>found <00:12:48.325>it, <00:12:48.453>you <00:12:48.580>can <00:12:48.707>relate <00:12:48.834>it

284
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<00:12:50.535>to <00:12:50.834>the <00:12:51.135>company's <00:12:51.435>purpose.

285
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<00:12:52.685>Because <00:12:52.840>if <00:12:52.996>this <00:12:53.151>is <00:12:53.307>in <00:12:53.462>line, <00:12:53.618>you <00:12:53.773>are <00:12:53.929>in <00:12:54.084>the,

286
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<00:12:56.355>in <00:12:56.495>the <00:12:56.635>ideal <00:12:56.775>world, <00:12:56.915>and <00:12:57.055>then <00:12:57.195>you <00:12:57.335>can <00:12:57.475>unlock <00:12:57.615>your <00:12:57.755>potential.

287
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<00:13:02.675>I <00:13:02.830>think <00:13:02.986>you've <00:13:03.141>baffled <00:13:03.297>all <00:13:03.452>of <00:13:03.608>us <00:13:03.763>with <00:13:03.919>the <00:13:04.074>purpose

288
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<00:13:04.715>of <00:13:04.948>life <00:13:05.181>coming <00:13:05.415>in <00:13:05.648>here <00:13:05.881>right <00:13:06.115>now.

289
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<00:13:07.635>I <00:13:07.775>think <00:13:07.915>both <00:13:08.055>Sue <00:13:08.194>and <00:13:08.335>Harry <00:13:08.475>Hadi <00:13:08.615>are <00:13:08.755>a <00:13:08.895>bit <00:13:09.035>stunned.

290
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<00:13:10.255>Um, <00:13:10.488>but <00:13:10.721>sort <00:13:10.955>of <00:13:11.188>that <00:13:11.421>is <00:13:11.655>sort

291
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<00:13:13.465>of <00:13:13.702>the, <00:13:13.940>the <00:13:14.177>key <00:13:14.415>question, <00:13:14.653>right?

292
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<00:13:14.885>How <00:13:15.040>do <00:13:15.196>you <00:13:15.351>sort <00:13:15.507>of <00:13:15.662>manage <00:13:15.818>to <00:13:15.973>align <00:13:16.129>the <00:13:16.285>workforce

293
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<00:13:18.735>with <00:13:18.875>the <00:13:19.015>company <00:13:19.155>purpose <00:13:19.295>is, <00:13:19.435>is <00:13:19.575>what <00:13:19.715>I <00:13:19.855>get <00:13:19.995>from <00:13:20.135>that.

294
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<00:13:21.305>Yeah. <00:13:21.637>Sue, <00:13:21.971>do <00:13:22.304>you <00:13:22.637>agree?

295
00:13:22.785 --> 00:13:26.625
<00:13:22.785>Like <00:13:22.940>what <00:13:23.096>are <00:13:23.251>sort <00:13:23.407>of <00:13:23.562>specific <00:13:23.718>techniques <00:13:23.873>that <00:13:24.029>you <00:13:24.185>could

296
00:13:27.175 --> 00:13:29.785
<00:13:27.175>sort <00:13:27.302>of <00:13:27.429>use <00:13:27.556>as <00:13:27.684>a <00:13:27.811>company <00:13:27.938>to <00:13:28.065>make <00:13:28.193>sure <00:13:28.320>there's <00:13:28.447>an <00:13:28.574>alignment

297
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<00:13:29.885>and <00:13:30.060>that <00:13:30.235>you, <00:13:30.410>uh, <00:13:30.585>build <00:13:30.760>the <00:13:30.935>best <00:13:31.110>ground <00:13:31.285>for

298
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<00:13:32.745>It? <00:13:33.045>So <00:13:33.345>from, <00:13:33.645>if

299
00:13:33.745 --> 00:13:34.745
<00:13:33.745>I <00:13:34.045>heard <00:13:34.345>you <00:13:34.645>correctly,

300
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<00:13:34.905>'cause <00:13:35.105>it <00:13:35.305>is <00:13:35.505>really <00:13:35.704>hard <00:13:35.905>to <00:13:36.105>hear, <00:13:36.305>but

301
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<00:13:36.645>Can <00:13:36.925>you <00:13:37.204>maybe <00:13:37.485>put <00:13:37.765>it, <00:13:38.045>Yeah.

302
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<00:13:38.725>So, <00:13:38.958>um, <00:13:39.191>with <00:13:39.425>regards <00:13:39.658>to <00:13:39.891>alignment, <00:13:40.125>right?

303
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<00:13:42.165>And <00:13:42.305>it <00:13:42.444>is <00:13:42.584>key <00:13:42.724>and <00:13:42.865>earlier <00:13:43.005>I <00:13:43.145>talked <00:13:43.285>about <00:13:43.425>people <00:13:43.564>self-select

304
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<00:13:46.415>into <00:13:46.615>organizations <00:13:46.814>or, <00:13:47.015>or <00:13:47.214>not <00:13:47.415>join <00:13:47.615>an <00:13:47.814>organization,

305
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<00:13:49.845>but <00:13:50.020>organizations, <00:13:50.195>once <00:13:50.370>I <00:13:50.545>set <00:13:50.720>their <00:13:50.895>purpose, <00:13:51.070>um, <00:13:51.245>and,

306
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<00:13:53.765>and <00:13:54.003>as <00:13:54.242>they, <00:13:54.480>you <00:13:54.719>know,

307
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<00:13:54.825>from <00:13:55.175>an <00:13:55.525>employer <00:13:55.875>branding <00:13:56.225>perspective,

308
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<00:13:56.765>really <00:13:56.920>speak <00:13:57.076>about <00:13:57.231>the <00:13:57.387>experience, <00:13:57.542>um, <00:13:57.698>and <00:13:57.853>how <00:13:58.009>the <00:13:58.165>values

309
00:14:01.565 --> 00:14:05.425
<00:14:01.565>and <00:14:01.720>the <00:14:01.876>behaviors <00:14:02.031>really <00:14:02.187>line <00:14:02.342>up <00:14:02.498>to, <00:14:02.653>to <00:14:02.809>drive <00:14:02.965>purpose.

310
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<00:14:06.025>I <00:14:06.250>mean, <00:14:06.475>we've <00:14:06.699>done <00:14:06.925>something

311
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<00:14:07.025>and <00:14:07.258>we <00:14:07.491>call <00:14:07.725>it <00:14:07.958>the <00:14:08.191>culture <00:14:08.425>decoder,

312
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<00:14:09.085>and <00:14:09.365>it <00:14:09.645>essentially <00:14:09.925>takes <00:14:10.205>our <00:14:10.485>mission,

313
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<00:14:10.945>vision, <00:14:11.401>um, <00:14:11.857>and <00:14:12.313>purpose.

314
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<00:14:13.125>It, <00:14:13.358>it <00:14:13.591>aligns <00:14:13.825>our <00:14:14.058>values, <00:14:14.291>our <00:14:14.525>behaviors.

315
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<00:14:15.845>It <00:14:16.125>really <00:14:16.405>drives <00:14:16.685>how <00:14:16.965>we <00:14:17.245>recruit.

316
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<00:14:18.405>Um, <00:14:18.605>because <00:14:18.805>you <00:14:19.005>really <00:14:19.204>wanna <00:14:19.405>showcase, <00:14:19.605>um, <00:14:19.805>either

317
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<00:14:21.425>through <00:14:21.775>podcasts <00:14:22.125>or <00:14:22.474>through <00:14:22.824>videos

318
00:14:23.725 --> 00:14:25.705
<00:14:23.725>or <00:14:24.005>through <00:14:24.285>messaging, <00:14:24.565>what <00:14:24.845>it's <00:14:25.125>like

319
00:14:25.705 --> 00:14:26.825
<00:14:25.705>to <00:14:25.957>work <00:14:26.209>for <00:14:26.461>an <00:14:26.713>organization.

320
00:14:27.205 --> 00:14:30.225
<00:14:27.205>And <00:14:27.485>that <00:14:27.765>purpose <00:14:28.045>comes <00:14:28.325>throughout, <00:14:28.605>right?

321
00:14:30.325 --> 00:14:33.585
<00:14:30.325>So <00:14:30.480>either <00:14:30.636>how <00:14:30.791>you <00:14:30.947>engage <00:14:31.102>to, <00:14:31.258>um, <00:14:31.413>what <00:14:31.569>we're <00:14:31.725>doing

322
00:14:33.605 --> 00:14:35.705
<00:14:33.605>as <00:14:33.805>an <00:14:34.005>organization <00:14:34.205>and <00:14:34.405>it's <00:14:34.605>really <00:14:34.805>about <00:14:35.005>alignment.

323
00:14:36.125 --> 00:14:38.465
<00:14:36.125>So <00:14:36.405>you <00:14:36.685>can <00:14:36.965>connect <00:14:37.245>it <00:14:37.525>all.

324
00:14:39.005 --> 00:14:41.025
<00:14:39.005>And <00:14:39.145>I <00:14:39.285>think <00:14:39.425>you <00:14:39.564>can <00:14:39.705>do <00:14:39.845>it <00:14:39.985>on <00:14:40.125>a <00:14:40.265>simple <00:14:40.405>page.

325
00:14:41.125 --> 00:14:44.265
<00:14:41.125>It <00:14:41.280>doesn't <00:14:41.436>have <00:14:41.591>to <00:14:41.747>take <00:14:41.902>tons <00:14:42.058>and <00:14:42.213>tons <00:14:42.369>of <00:14:42.525>explanation,

326
00:14:44.325 --> 00:14:46.825
<00:14:44.325>but <00:14:44.500>it's <00:14:44.675>really <00:14:44.850>nice <00:14:45.025>to <00:14:45.200>be <00:14:45.375>able <00:14:45.550>to <00:14:45.725>showcase

327
00:14:47.045 --> 00:14:48.225
<00:14:47.045>how <00:14:47.310>they <00:14:47.576>all <00:14:47.841>connect <00:14:48.107>together.

328
00:14:50.405 --> 00:14:52.925
<00:14:50.405>Haddi <00:14:50.545>do <00:14:50.685>you <00:14:50.824>have <00:14:50.964>have <00:14:51.105>an <00:14:51.245>opinion <00:14:51.385>of <00:14:51.525>that <00:14:51.665>as <00:14:51.805>well?

329
00:14:52.925 --> 00:14:57.165
<00:14:52.925>Because <00:14:53.052>you <00:14:53.179>are <00:14:53.306>sort <00:14:53.434>of <00:14:53.561>on <00:14:53.688>the <00:14:53.815>developer <00:14:53.943>side <00:14:54.070>of <00:14:54.197>things, <00:14:54.324>um,

330
00:14:57.385 --> 00:15:00.365
<00:14:57.385>or <00:14:57.525>have <00:14:57.665>been <00:14:57.805>for <00:14:57.944>quite <00:14:58.085>a <00:14:58.225>while <00:14:58.365>as <00:14:58.505>a <00:14:58.645>developer <00:14:58.785>advocate.

331
00:15:00.825 --> 00:15:02.405
<00:15:00.825>Is <00:15:01.000>there <00:15:01.175>sort <00:15:01.350>of, <00:15:01.525>do <00:15:01.700>you <00:15:01.875>agree <00:15:02.050>with <00:15:02.225>Sue?

332
00:15:02.405 --> 00:15:05.965
<00:15:02.405>Is <00:15:02.560>like <00:15:02.716>employer <00:15:02.871>branding <00:15:03.027>sort <00:15:03.182>of <00:15:03.338>the <00:15:03.493>thing <00:15:03.649>to <00:15:03.805>communicate

333
00:15:05.965 --> 00:15:07.205
<00:15:05.965>that <00:15:06.244>into <00:15:06.523>the <00:15:06.802>workforce <00:15:07.081>or

334
00:15:07.595 --> 00:15:09.285
<00:15:07.595>what <00:15:07.875>are <00:15:08.155>other <00:15:08.435>techniques <00:15:08.715>as <00:15:08.995>well?

335
00:15:10.245 --> 00:15:12.725
<00:15:10.245>I <00:15:10.420>mean, <00:15:10.595>even <00:15:10.770>outside <00:15:10.945>of <00:15:11.120>developer <00:15:11.295>facing, <00:15:11.470>I <00:15:11.645>think

336
00:15:12.725 --> 00:15:16.645
<00:15:12.725>that <00:15:12.865>related <00:15:13.005>to, <00:15:13.145>to, <00:15:13.285>to <00:15:13.425>what <00:15:13.565>you're <00:15:13.705>asking <00:15:13.845>purpose <00:15:13.985>takes <00:15:14.125>you

337
00:15:16.705 --> 00:15:18.045
<00:15:16.705>so <00:15:17.308>far, <00:15:17.911>right?

338
00:15:18.585 --> 00:15:20.445
<00:15:18.585>And, <00:15:18.818>uh, <00:15:19.051>but <00:15:19.285>you <00:15:19.518>need <00:15:19.751>other <00:15:19.985>things

339
00:15:20.535 --> 00:15:21.845
<00:15:20.535>other <00:15:20.928>than <00:15:21.321>purpose, <00:15:21.714>right?

340
00:15:21.955 --> 00:15:23.325
<00:15:21.955>Purpose <00:15:22.366>gives <00:15:22.777>you <00:15:23.188>alignment,

341
00:15:23.905 --> 00:15:27.405
<00:15:23.905>but <00:15:24.079>it's <00:15:24.255>also <00:15:24.430>important <00:15:24.605>to <00:15:24.780>have <00:15:24.954>other <00:15:25.130>aspects <00:15:25.305>in,

342
00:15:27.425 --> 00:15:28.645
<00:15:27.425>in <00:15:27.790>terms <00:15:28.156>of <00:15:28.523>leadership.

343
00:15:28.825 --> 00:15:31.285
<00:15:28.825>And, <00:15:29.000>and <00:15:29.175>for <00:15:29.350>me <00:15:29.525>and <00:15:29.700>for <00:15:29.875>what <00:15:30.050>we <00:15:30.225>try

344
00:15:31.285 --> 00:15:32.685
<00:15:31.285>and <00:15:31.495>instill <00:15:31.704>a <00:15:31.915>lot <00:15:32.125>at <00:15:32.334>JetBrains <00:15:32.545>are,

345
00:15:32.985 --> 00:15:36.245
<00:15:32.985>is <00:15:33.125>summarized <00:15:33.265>in <00:15:33.405>two <00:15:33.545>words, <00:15:33.685>which <00:15:33.825>is <00:15:33.965>trust <00:15:34.105>and <00:15:34.245>care, <00:15:34.385>right?

346
00:15:36.265 --> 00:15:40.765
<00:15:36.265>And <00:15:36.405>it's <00:15:36.545>about <00:15:36.685>trusting <00:15:36.824>people <00:15:36.965>to <00:15:37.105>do <00:15:37.245>what <00:15:37.385>their <00:15:37.525>mission <00:15:37.665>is,

347
00:15:40.765 --> 00:15:43.325
<00:15:40.765>what <00:15:40.920>what <00:15:41.076>we <00:15:41.231>are <00:15:41.387>aligned <00:15:41.542>in <00:15:41.698>and <00:15:41.853>caring <00:15:42.009>for <00:15:42.165>people.

348
00:15:43.585 --> 00:15:45.765
<00:15:43.585>And <00:15:43.935>this <00:15:44.285>like <00:15:44.635>sounds <00:15:44.985>pompous,

349
00:15:46.465 --> 00:15:48.925
<00:15:46.465>but <00:15:46.745>it's <00:15:47.025>very, <00:15:47.305>very, <00:15:47.585>very <00:15:47.865>difficult.

350
00:15:49.315 --> 00:15:52.605
<00:15:49.315>Very <00:15:49.490>difficult. <00:15:49.665>And <00:15:49.840>caring <00:15:50.015>for <00:15:50.190>people <00:15:50.365>is <00:15:50.540>extremely <00:15:50.715>difficult

351
00:15:52.605 --> 00:15:54.405
<00:15:52.605>because <00:15:52.805>you <00:15:53.005>can <00:15:53.205>say <00:15:53.405>I <00:15:53.605>care <00:15:53.805>for <00:15:54.005>people,

352
00:15:55.315 --> 00:15:58.295
<00:15:55.315>but <00:15:55.442>in <00:15:55.569>order <00:15:55.696>to <00:15:55.824>actually <00:15:55.951>care <00:15:56.078>for <00:15:56.205>people, <00:15:56.333>you <00:15:56.460>need <00:15:56.587>to <00:15:56.715>get

353
00:15:58.295 --> 00:16:01.095
<00:15:58.295>to <00:15:58.435>know <00:15:58.574>them, <00:15:58.714>you <00:15:58.854>get <00:15:58.995>to <00:15:59.135>know <00:15:59.275>them <00:15:59.415>in <00:15:59.555>all <00:15:59.694>aspects.

354
00:16:01.715 --> 00:16:03.695
<00:16:01.715>And <00:16:01.890>once <00:16:02.065>you <00:16:02.240>only <00:16:02.415>know <00:16:02.590>them <00:16:02.765>in <00:16:02.940>all <00:16:03.115>aspects

355
00:16:03.715 --> 00:16:05.495
<00:16:03.715>and <00:16:03.915>you <00:16:04.115>know <00:16:04.315>them <00:16:04.515>as <00:16:04.715>a <00:16:04.915>human <00:16:05.115>being,

356
00:16:05.835 --> 00:16:07.615
<00:16:05.835>that's <00:16:06.035>when <00:16:06.235>you <00:16:06.435>start <00:16:06.635>to <00:16:06.835>care <00:16:07.035>for <00:16:07.235>people.

357
00:16:08.355 --> 00:16:10.855
<00:16:08.355>And <00:16:08.588>then <00:16:08.821>when <00:16:09.055>they <00:16:09.288>reciprocate <00:16:09.521>that, <00:16:09.755>that's

358
00:16:10.855 --> 00:16:13.135
<00:16:10.855>where <00:16:11.030>I <00:16:11.205>think <00:16:11.380>you <00:16:11.555>truly <00:16:11.730>unlock <00:16:11.905>the <00:16:12.080>full <00:16:12.255>potential.

359
00:16:14.675 --> 00:16:17.405
<00:16:14.675>Then <00:16:14.802>my <00:16:14.929>question <00:16:15.056>would <00:16:15.184>be <00:16:15.311>how <00:16:15.438>do <00:16:15.565>you <00:16:15.693>get <00:16:15.820>to <00:16:15.947>know <00:16:16.074>them

360
00:16:17.425 --> 00:16:20.285
<00:16:17.425>as <00:16:17.599>full <00:16:17.775>people <00:16:17.949>inside <00:16:18.125>a <00:16:18.300>company <00:16:18.474>with, <00:16:18.650>for <00:16:18.824>example,

361
00:16:20.285 --> 00:16:22.645
<00:16:20.285>at <00:16:20.635>Dynatrace <00:16:20.985>with <00:16:21.334>5,000 <00:16:21.685>employees?

362
00:16:24.365 --> 00:16:26.985
<00:16:24.365>So <00:16:24.505>I <00:16:24.645>think <00:16:24.785>it <00:16:24.925>starts <00:16:25.065>with <00:16:25.205>the, <00:16:25.345>the <00:16:25.485>leaders <00:16:25.625>for <00:16:25.765>sure

363
00:16:27.125 --> 00:16:30.065
<00:16:27.125>and <00:16:27.300>their <00:16:27.475>teams <00:16:27.650>and <00:16:27.825>knowing <00:16:28.000>their <00:16:28.175>team <00:16:28.350>members, <00:16:28.525>um,

364
00:16:30.405 --> 00:16:32.185
<00:16:30.405>and <00:16:30.685>throughout <00:16:30.964>the <00:16:31.245>employee <00:16:31.525>life <00:16:31.805>cycle.

365
00:16:32.405 --> 00:16:34.825
<00:16:32.405>So <00:16:32.605>bringing <00:16:32.805>on <00:16:33.005>team <00:16:33.204>members <00:16:33.405>to <00:16:33.605>the <00:16:33.805>recruitment,

366
00:16:34.845 --> 00:16:38.345
<00:16:34.845>the <00:16:35.000>onboarding <00:16:35.156>piece <00:16:35.311>is <00:16:35.467>a <00:16:35.622>big <00:16:35.778>important, <00:16:35.933>uh, <00:16:36.089>key <00:16:36.245>moment

367
00:16:38.345 --> 00:16:40.545
<00:16:38.345>that <00:16:38.545>matters <00:16:38.745>in <00:16:38.945>an <00:16:39.145>employee's, <00:16:39.345>uh, <00:16:39.545>life <00:16:39.745>cycle

368
00:16:41.125 --> 00:16:42.185
<00:16:41.125>growth <00:16:41.602>and <00:16:42.079>opportunity.

369
00:16:42.245 --> 00:16:46.065
<00:16:42.245>Making <00:16:42.400>sure <00:16:42.556>that, <00:16:42.711>um, <00:16:42.867>when <00:16:43.022>we <00:16:43.178>do <00:16:43.333>our <00:16:43.489>performance <00:16:43.645>enablement,

370
00:16:46.445 --> 00:16:50.185
<00:16:46.445>our, <00:16:46.620>a <00:16:46.795>big <00:16:46.970>part <00:16:47.145>of <00:16:47.320>that <00:16:47.495>is <00:16:47.670>continuous <00:16:47.845>conversations

371
00:16:50.445 --> 00:16:54.665
<00:16:50.445>and <00:16:50.620>frequent <00:16:50.795>feedback <00:16:50.970>so <00:16:51.145>that <00:16:51.320>you're <00:16:51.495>driving <00:16:51.670>a <00:16:51.845>relationship

372
00:16:54.725 --> 00:16:58.345
<00:16:54.725>and <00:16:54.900>the <00:16:55.075>communication <00:16:55.250>about <00:16:55.425>how <00:16:55.600>that <00:16:55.775>employee <00:16:55.950>is <00:16:56.125>aligned

373
00:16:58.375 --> 00:17:00.905
<00:16:58.375>with <00:16:58.725>the <00:16:59.075>organization, <00:16:59.425>their <00:16:59.775>aspiration.

374
00:17:01.085 --> 00:17:03.985
<00:17:01.085>So <00:17:01.285>it's <00:17:01.485>a <00:17:01.685>lot <00:17:01.885>of <00:17:02.085>conversations, <00:17:02.285>quite <00:17:02.485>honestly.

375
00:17:04.415 --> 00:17:07.825
<00:17:04.415>It's <00:17:04.570>also <00:17:04.726>taken <00:17:04.881>the <00:17:05.037>time <00:17:05.192>to <00:17:05.348>really <00:17:05.503>seek <00:17:05.659>to <00:17:05.815>understand

376
00:17:08.035 --> 00:17:09.385
<00:17:08.035>where <00:17:08.338>a <00:17:08.642>person's <00:17:08.946>coming <00:17:09.250>from

377
00:17:09.385 --> 00:17:12.545
<00:17:09.385>because <00:17:09.585>I <00:17:09.785>agree, <00:17:09.984>you <00:17:10.185>know, <00:17:10.385>you, <00:17:10.585>you <00:17:10.785>care.

378
00:17:12.765 --> 00:17:14.865
<00:17:12.765>You <00:17:12.892>could <00:17:13.019>say <00:17:13.146>you <00:17:13.274>care, <00:17:13.401>but <00:17:13.528>you <00:17:13.655>have <00:17:13.783>to <00:17:13.910>know <00:17:14.037>an <00:17:14.165>individual

379
00:17:14.965 --> 00:17:16.505
<00:17:14.964>and <00:17:15.311>everyone <00:17:15.657>has <00:17:16.004>different <00:17:16.351>circumstance.

380
00:17:17.005 --> 00:17:19.905
<00:17:17.005>Um, <00:17:17.145>so <00:17:17.285>it's, <00:17:17.425>it's <00:17:17.565>about <00:17:17.705>a <00:17:17.845>lot <00:17:17.985>about <00:17:18.125>really <00:17:18.265>spending <00:17:18.405>time

381
00:17:20.085 --> 00:17:23.545
<00:17:20.085>and <00:17:20.260>listening <00:17:20.435>actively <00:17:20.610>listening <00:17:20.785>to <00:17:20.960>making <00:17:21.135>sure <00:17:21.310>you <00:17:21.485>know

382
00:17:23.855 --> 00:17:26.385
<00:17:23.855>what <00:17:24.010>is <00:17:24.166>going <00:17:24.321>on <00:17:24.477>on <00:17:24.632>your <00:17:24.788>team <00:17:24.943>members <00:17:25.099>and <00:17:25.255>lives.

383
00:17:29.285 --> 00:17:32.385
<00:17:29.285>Is <00:17:29.460>there <00:17:29.635>sort <00:17:29.810>of, <00:17:29.985>because <00:17:30.160>we <00:17:30.335>talked <00:17:30.510>about <00:17:30.685>this

384
00:17:32.765 --> 00:17:35.025
<00:17:32.765>before, <00:17:33.045>the <00:17:33.325>panel <00:17:33.605>that <00:17:33.885>you, <00:17:34.165>yourself,

385
00:17:35.045 --> 00:17:36.065
<00:17:35.045>you <00:17:35.351>work <00:17:35.657>fully <00:17:35.963>remotely

386
00:17:36.125 --> 00:17:38.905
<00:17:36.125>and <00:17:36.280>your <00:17:36.436>company <00:17:36.591>is <00:17:36.747>sort <00:17:36.902>of <00:17:37.058>scattered, <00:17:37.213>has <00:17:37.369>a <00:17:37.525>workforce

387
00:17:38.905 --> 00:17:40.185
<00:17:38.905>that <00:17:39.135>is <00:17:39.365>scattered <00:17:39.596>across <00:17:39.826>the <00:17:40.057>globe.

388
00:17:40.815 --> 00:17:43.625
<00:17:40.815>Does <00:17:40.970>that <00:17:41.126>make <00:17:41.281>it <00:17:41.437>more <00:17:41.592>difficult <00:17:41.748>to <00:17:41.903>get <00:17:42.059>that <00:17:42.215>alignment?

389
00:17:43.925 --> 00:17:45.865
<00:17:43.925>Do <00:17:44.100>you <00:17:44.274>have <00:17:44.450>to <00:17:44.625>use <00:17:44.800>other <00:17:44.975>techniques <00:17:45.149>to <00:17:45.325>sort

390
00:17:45.865 --> 00:17:48.425
<00:17:45.865>of <00:17:46.065>make <00:17:46.265>sure <00:17:46.465>there's <00:17:46.665>sort <00:17:46.865>of <00:17:47.065>alignment <00:17:47.265>there

391
00:17:48.565 --> 00:17:50.285
<00:17:48.565>and <00:17:48.845>the <00:17:49.125>outcome <00:17:49.405>is <00:17:49.685>the <00:17:49.965>same?

392
00:17:51.025 --> 00:17:53.325
<00:17:51.025>So <00:17:51.225>I <00:17:51.425>have <00:17:51.625>a <00:17:51.825>fully <00:17:52.025>distributed <00:17:52.225>team <00:17:52.425>globally.

393
00:17:53.785 --> 00:17:55.765
<00:17:53.785>Um, <00:17:54.065>we <00:17:54.345>are <00:17:54.625>always <00:17:54.905>on <00:17:55.185>video.

394
00:17:56.465 --> 00:17:59.805
<00:17:56.465>Uh, <00:17:56.605>and <00:17:56.745>so <00:17:56.885>part <00:17:57.024>of <00:17:57.165>building <00:17:57.304>relations, <00:17:57.445>it's <00:17:57.584>lineman <00:17:57.725>is <00:17:57.865>also

395
00:17:59.805 --> 00:18:01.045
<00:17:59.805>through <00:18:00.084>the <00:18:00.363>building <00:18:00.642>of <00:18:00.921>relationships.

396
00:18:01.385 --> 00:18:04.845
<00:18:01.385>And <00:18:01.512>so <00:18:01.639>we <00:18:01.766>are <00:18:01.894>always, <00:18:02.021>you <00:18:02.148>know, <00:18:02.275>as <00:18:02.403>a <00:18:02.530>leader <00:18:02.657>and, <00:18:02.785>and,

397
00:18:04.945 --> 00:18:06.205
<00:18:04.945>and <00:18:05.322>managing <00:18:05.701>a <00:18:06.079>team.

398
00:18:06.525 --> 00:18:09.285
<00:18:06.525>I <00:18:06.725>have <00:18:06.925>one-on-ones <00:18:07.125>every <00:18:07.325>week <00:18:07.525>with <00:18:07.725>my <00:18:07.925>directs.

399
00:18:09.465 --> 00:18:10.925
<00:18:09.465>We <00:18:09.727>have <00:18:09.990>team <00:18:10.253>meetings <00:18:10.516>every <00:18:10.779>week.

400
00:18:11.305 --> 00:18:12.885
<00:18:11.305>Um, <00:18:11.585>we <00:18:11.865>are <00:18:12.145>always <00:18:12.425>on <00:18:12.705>video.

401
00:18:13.025 --> 00:18:15.805
<00:18:13.025>We <00:18:13.152>travel <00:18:13.279>when <00:18:13.406>we <00:18:13.534>need <00:18:13.661>to <00:18:13.788>travel. <00:18:13.915>Does <00:18:14.043>it <00:18:14.170>take <00:18:14.297>more <00:18:14.425>work?

402
00:18:16.065 --> 00:18:18.525
<00:18:16.065>Yes, <00:18:16.220>it's <00:18:16.376>a <00:18:16.531>lot <00:18:16.687>easier <00:18:16.842>when <00:18:16.998>you're <00:18:17.153>sitting <00:18:17.309>right <00:18:17.465>next

403
00:18:18.525 --> 00:18:20.285
<00:18:18.525>to <00:18:18.680>someone <00:18:18.836>and <00:18:18.991>you <00:18:19.147>can <00:18:19.302>grab <00:18:19.458>a <00:18:19.613>cup <00:18:19.769>of <00:18:19.925>coffee,

404
00:18:20.865 --> 00:18:22.205
<00:18:20.865>but <00:18:21.267>being <00:18:21.668>fully <00:18:22.071>remote

405
00:18:22.205 --> 00:18:26.205
<00:18:22.205>and <00:18:22.345>we <00:18:22.485>have <00:18:22.625>about <00:18:22.764>36% <00:18:22.905>of <00:18:23.044>our <00:18:23.185>population <00:18:23.324>that's <00:18:23.465>fully <00:18:23.605>remote,

406
00:18:26.665 --> 00:18:28.245
<00:18:26.665>you <00:18:26.898>have <00:18:27.131>to <00:18:27.365>take <00:18:27.598>the <00:18:27.831>time <00:18:28.065>to

407
00:18:28.785 --> 00:18:31.085
<00:18:28.785>really <00:18:29.018>make <00:18:29.251>sure <00:18:29.485>you're <00:18:29.718>making <00:18:29.951>those <00:18:30.185>connections.

408
00:18:31.465 --> 00:18:33.525
<00:18:31.465>And <00:18:31.639>so <00:18:31.814>it <00:18:31.990>does <00:18:32.165>take <00:18:32.340>more <00:18:32.514>time, <00:18:32.689>but <00:18:32.865>it's,

409
00:18:33.525 --> 00:18:36.245
<00:18:33.525>and <00:18:33.700>maybe <00:18:33.875>more <00:18:34.050>conversations, <00:18:34.225>but <00:18:34.400>it's <00:18:34.575>sure <00:18:34.750>worth <00:18:34.925>it.

410
00:18:38.435 --> 00:18:40.085
<00:18:38.435>Have <00:18:38.635>you <00:18:38.835>had <00:18:39.034>a <00:18:39.235>similar <00:18:39.435>experience? <00:18:39.635>How <00:18:39.835>do

411
00:18:40.085 --> 00:18:41.085
<00:18:40.085>You <00:18:40.235>say? <00:18:40.385>Yeah, <00:18:40.535>I, <00:18:40.685>I <00:18:40.835>mean <00:18:40.985>I've

412
00:18:41.085 --> 00:18:44.685
<00:18:41.085>been <00:18:41.365>remote <00:18:41.645>for <00:18:41.925>20, <00:18:42.205>since <00:18:42.485>2001.

413
00:18:45.115 --> 00:18:46.165
<00:18:45.115>I've <00:18:45.430>been <00:18:45.745>working <00:18:46.060>remotely

414
00:18:46.625 --> 00:18:48.405
<00:18:46.625>and <00:18:46.858>at <00:18:47.091>JetBrains <00:18:47.325>I've <00:18:47.558>always <00:18:47.791>been <00:18:48.025>remote

415
00:18:48.505 --> 00:18:50.045
<00:18:48.505>and <00:18:48.736>despite <00:18:48.967>like, <00:18:49.198>you <00:18:49.429>know, <00:18:49.660>we're <00:18:49.891>two

416
00:18:50.045 --> 00:18:52.045
<00:18:50.045>and <00:18:50.278>a <00:18:50.511>half <00:18:50.745>thousand <00:18:50.978>people <00:18:51.211>just <00:18:51.445>below

417
00:18:52.145 --> 00:18:54.885
<00:18:52.145>and <00:18:52.425>we <00:18:52.705>have <00:18:52.985>offices <00:18:53.264>in <00:18:53.545>Germany

418
00:18:55.065 --> 00:18:57.005
<00:18:55.065>and <00:18:55.220>many <00:18:55.376>places, <00:18:55.531>so <00:18:55.687>there's <00:18:55.842>a <00:18:55.998>lot <00:18:56.153>of <00:18:56.309>people <00:18:56.465>together,

419
00:18:57.025 --> 00:18:58.605
<00:18:57.025>but <00:18:57.200>there <00:18:57.375>are <00:18:57.550>some <00:18:57.725>of <00:18:57.900>us <00:18:58.075>that <00:18:58.250>are <00:18:58.425>remote.

420
00:18:58.995 --> 00:19:00.605
<00:18:58.995>I've <00:18:59.344>always <00:18:59.695>been <00:19:00.044>remote, <00:19:00.395>majority

421
00:19:00.665 --> 00:19:02.205
<00:19:00.665>of <00:19:00.942>my <00:19:01.219>team <00:19:01.496>have <00:19:01.773>been <00:19:02.051>remote.

422
00:19:02.665 --> 00:19:06.685
<00:19:02.665>And <00:19:02.772>as, <00:19:02.880>uh, <00:19:02.988>you <00:19:03.095>know, <00:19:03.203>you <00:19:03.311>say <00:19:03.418>that <00:19:03.526>it <00:19:03.634>is, <00:19:03.741>it <00:19:03.849>is <00:19:03.957>extra <00:19:04.065>work.

423
00:19:07.065 --> 00:19:10.485
<00:19:07.065>You <00:19:07.192>do <00:19:07.319>have <00:19:07.446>to <00:19:07.574>take <00:19:07.701>that <00:19:07.828>extra <00:19:07.955>step <00:19:08.083>to <00:19:08.210>engage <00:19:08.337>with <00:19:08.465>folks.

424
00:19:11.145 --> 00:19:12.325
<00:19:11.145>You <00:19:11.676>know, <00:19:12.207>before,

425
00:19:12.405 --> 00:19:14.405
<00:19:12.405>I <00:19:12.545>mean <00:19:12.685>when <00:19:12.825>I <00:19:12.965>joined <00:19:13.105>there <00:19:13.245>wasn't <00:19:13.385>this <00:19:13.524>thing <00:19:13.665>called <00:19:13.805>Google

426
00:19:14.515 --> 00:19:17.285
<00:19:14.515>meet, <00:19:14.670>you <00:19:14.826>know, <00:19:14.981>like <00:19:15.137>it <00:19:15.292>was <00:19:15.448>like <00:19:15.603>ICQ <00:19:15.759>back <00:19:15.915>then,

427
00:19:17.785 --> 00:19:19.245
<00:19:17.785>if <00:19:18.047>anyone <00:19:18.310>remembers <00:19:18.573>what <00:19:18.836>ICQ <00:19:19.099>is.

428
00:19:19.265 --> 00:19:22.685
<00:19:19.265>Uh, <00:19:19.381>so <00:19:19.498>you <00:19:19.615>know, <00:19:19.731>the <00:19:19.848>chat <00:19:19.965>message <00:19:20.081>is <00:19:20.198>you <00:19:20.315>try <00:19:20.431>to <00:19:20.548>do <00:19:20.665>Skype

429
00:19:23.145 --> 00:19:26.125
<00:19:23.145>and <00:19:23.272>things <00:19:23.399>like <00:19:23.526>that <00:19:23.654>to <00:19:23.781>get <00:19:23.908>that, <00:19:24.035>um, <00:19:24.163>face <00:19:24.290>to <00:19:24.417>face <00:19:24.545>time.

430
00:19:26.465 --> 00:19:29.845
<00:19:26.465>It <00:19:26.581>does, <00:19:26.698>it <00:19:26.814>requires <00:19:26.931>extra <00:19:27.048>work, <00:19:27.165>but <00:19:27.281>it <00:19:27.398>is <00:19:27.514>worth <00:19:27.631>it <00:19:27.748>as <00:19:27.865>well.

431
00:19:29.875 --> 00:19:32.725
<00:19:29.875>Like <00:19:30.030>I, <00:19:30.186>when <00:19:30.341>I <00:19:30.497>connect <00:19:30.652>with <00:19:30.808>people <00:19:30.963>that <00:19:31.119>I've <00:19:31.275>never

432
00:19:33.245 --> 00:19:34.365
<00:19:33.245>actually <00:19:33.749>physically <00:19:34.253>met,

433
00:19:34.985 --> 00:19:37.005
<00:19:34.985>we <00:19:35.185>just <00:19:35.385>hit <00:19:35.584>it <00:19:35.784>off <00:19:35.985>in <00:19:36.185>instantly, <00:19:36.385>right?

434
00:19:37.005 --> 00:19:38.885
<00:19:37.005>Because <00:19:37.285>we've <00:19:37.565>had <00:19:37.845>this <00:19:38.125>connection <00:19:38.405>for,

435
00:19:39.305 --> 00:19:40.565
<00:19:39.305>for <00:19:39.588>a <00:19:39.872>long <00:19:40.155>time <00:19:40.439>remotely.

436
00:19:41.765 --> 00:19:43.525
<00:19:41.765>I <00:19:41.920>think <00:19:42.076>the <00:19:42.231>best <00:19:42.387>thing, <00:19:42.542>Sarah, <00:19:42.698>I'll <00:19:42.853>say <00:19:43.009>one <00:19:43.165>thing.

437
00:19:43.595 --> 00:19:46.885
<00:19:43.595>When <00:19:43.750>you're <00:19:43.906>fully <00:19:44.061>remote <00:19:44.217>and <00:19:44.372>you <00:19:44.528>don't <00:19:44.683>meet <00:19:44.839>in <00:19:44.995>person

438
00:19:46.945 --> 00:19:49.485
<00:19:46.945>and <00:19:47.085>the <00:19:47.225>first <00:19:47.365>time <00:19:47.504>you <00:19:47.645>meet <00:19:47.784>in <00:19:47.925>person, <00:19:48.064>it's <00:19:48.205>always <00:19:48.345>about

439
00:19:49.485 --> 00:19:52.765
<00:19:49.485>how <00:19:49.625>tall <00:19:49.764>you <00:19:49.905>are <00:19:50.044>because <00:19:50.185>never, <00:19:50.324>you <00:19:50.465>can <00:19:50.604>never <00:19:50.745>see, <00:19:50.885>right?

440
00:19:52.765 --> 00:19:54.245
<00:19:52.765>Yeah. <00:19:52.931>So <00:19:53.098>you're <00:19:53.264>like, <00:19:53.431>oh, <00:19:53.597>you're <00:19:53.764>tall. <00:19:53.930>Oh <00:19:54.097>wow.

441
00:19:57.225 --> 00:20:00.065
<00:19:57.225>I <00:19:57.458>think, <00:19:57.691>uh, <00:19:57.925>it <00:19:58.158>needs <00:19:58.391>extra <00:19:58.625>effort

442
00:20:00.965 --> 00:20:02.625
<00:20:00.965>to <00:20:01.314>connect <00:20:01.665>with <00:20:02.014>people, <00:20:02.365>right?

443
00:20:02.885 --> 00:20:04.665
<00:20:02.885>We <00:20:03.118>are, <00:20:03.351>we <00:20:03.585>are <00:20:03.818>chemical <00:20:04.051>bodies, <00:20:04.285>right?

444
00:20:04.845 --> 00:20:06.185
<00:20:04.845>We, <00:20:05.247>we <00:20:05.649>love <00:20:06.051>emotions

445
00:20:07.165 --> 00:20:11.665
<00:20:07.165>and <00:20:07.320>I <00:20:07.476>would <00:20:07.631>say <00:20:07.787>the <00:20:07.942>limitation <00:20:08.098>on <00:20:08.253>virtual <00:20:08.409>meetings <00:20:08.565>is

446
00:20:11.665 --> 00:20:13.905
<00:20:11.665>that <00:20:11.898>you'll <00:20:12.131>not <00:20:12.365>see <00:20:12.598>the <00:20:12.831>full <00:20:13.065>emotions

447
00:20:14.975 --> 00:20:18.745
<00:20:14.975>because <00:20:15.130>all <00:20:15.286>our <00:20:15.441>bodies, <00:20:15.597>we <00:20:15.752>are <00:20:15.908>talking <00:20:16.063>with <00:20:16.219>our <00:20:16.375>bodies.

448
00:20:19.525 --> 00:20:23.345
<00:20:19.525>We <00:20:19.652>are, <00:20:19.779>we <00:20:19.906>are, <00:20:20.034>we <00:20:20.161>are <00:20:20.288>smelling, <00:20:20.415>we <00:20:20.543>are, <00:20:20.670>we <00:20:20.797>are <00:20:20.925>connecting

449
00:20:23.345 --> 00:20:25.945
<00:20:23.345>to <00:20:23.545>people <00:20:23.745>differently <00:20:23.945>when <00:20:24.145>we <00:20:24.345>are <00:20:24.545>sitting <00:20:24.745>together.

450
00:20:26.805 --> 00:20:31.465
<00:20:26.805>And <00:20:26.980>I <00:20:27.155>would <00:20:27.330>say <00:20:27.505>as <00:20:27.680>a <00:20:27.855>leadership, <00:20:28.030>we <00:20:28.205>need

451
00:20:31.465 --> 00:20:32.505
<00:20:31.465>to <00:20:31.699>take <00:20:31.933>care <00:20:32.167>of <00:20:32.401>that

452
00:20:33.005 --> 00:20:35.905
<00:20:33.005>and <00:20:33.180>make <00:20:33.355>sure <00:20:33.530>that <00:20:33.705>not <00:20:33.880>one <00:20:34.055>solution <00:20:34.230>fits <00:20:34.405>all.

453
00:20:36.645 --> 00:20:38.185
<00:20:36.645>We <00:20:36.922>have <00:20:37.199>different <00:20:37.476>people, <00:20:37.753>we <00:20:38.031>have

454
00:20:38.185 --> 00:20:40.185
<00:20:38.185>different <00:20:38.534>mechanics <00:20:38.885>to <00:20:39.235>do <00:20:39.585>that.

455
00:20:40.765 --> 00:20:42.785
<00:20:40.765>And <00:20:40.998>you <00:20:41.231>need <00:20:41.465>to <00:20:41.698>be <00:20:41.931>more <00:20:42.165>sensible

456
00:20:43.405 --> 00:20:45.865
<00:20:43.405>on <00:20:43.545>things <00:20:43.685>which <00:20:43.825>happen <00:20:43.965>in <00:20:44.105>your <00:20:44.245>team <00:20:44.385>when <00:20:44.524>you <00:20:44.665>are <00:20:44.805>just

457
00:20:45.865 --> 00:20:47.725
<00:20:45.865>virtually <00:20:47.265>right?

458
00:20:47.825 --> 00:20:50.405
<00:20:47.825>And <00:20:48.058>that's, <00:20:48.291>that's <00:20:48.525>our <00:20:48.758>experience <00:20:48.991>in <00:20:49.225>that.

459
00:20:51.565 --> 00:20:53.705
<00:20:51.565>So <00:20:51.681>what <00:20:51.798>I <00:20:51.915>get <00:20:52.031>from <00:20:52.148>that <00:20:52.265>is <00:20:52.381>none <00:20:52.498>of <00:20:52.615>you <00:20:52.731>are <00:20:52.848>a <00:20:52.965>fan

460
00:20:53.705 --> 00:20:56.345
<00:20:53.705>of <00:20:53.845>like <00:20:53.985>getting <00:20:54.125>people <00:20:54.264>back <00:20:54.405>to <00:20:54.544>the <00:20:54.685>office, <00:20:54.824>uh, <00:20:54.965>to <00:20:55.105>sort

461
00:20:56.345 --> 00:20:58.545
<00:20:56.345>of <00:20:56.811>foster <00:20:57.278>corporate <00:20:57.745>culture.

462
00:21:00.255 --> 00:21:02.705
<00:21:00.255>It's <00:21:00.535>fantastic, <00:21:00.815>right? <00:21:01.095>Um, <00:21:01.375>you <00:21:01.655>know,

463
00:21:02.705 --> 00:21:06.345
<00:21:02.705>we <00:21:02.860>were <00:21:03.016>completely <00:21:03.171>out <00:21:03.327>of <00:21:03.482>the <00:21:03.638>office <00:21:03.793>now <00:21:03.949>we <00:21:04.105>try

464
00:21:06.365 --> 00:21:10.305
<00:21:06.365>to <00:21:06.492>get <00:21:06.619>a <00:21:06.746>bit <00:21:06.874>more <00:21:07.001>in <00:21:07.128>the <00:21:07.255>office <00:21:07.383>back, <00:21:07.510>um, <00:21:07.637>and <00:21:07.765>there

465
00:21:10.445 --> 00:21:12.225
<00:21:10.445>and <00:21:10.725>there <00:21:11.004>is, <00:21:11.284>there's <00:21:11.564>a <00:21:11.845>distribution

466
00:21:12.285 --> 00:21:13.425
<00:21:12.285>to <00:21:12.541>be <00:21:12.798>very <00:21:13.054>honest, <00:21:13.311>right?

467
00:21:13.525 --> 00:21:15.305
<00:21:13.525>We <00:21:13.875>have <00:21:14.225>people <00:21:14.575>they <00:21:14.925>want

468
00:21:15.305 --> 00:21:17.065
<00:21:15.305>to <00:21:15.480>be <00:21:15.655>in <00:21:15.830>the <00:21:16.005>office <00:21:16.180>five <00:21:16.355>days <00:21:16.530>a <00:21:16.705>week

469
00:21:18.585 --> 00:21:19.685
<00:21:18.585>for, <00:21:18.832>for <00:21:19.080>right <00:21:19.327>or <00:21:19.575>wrong.

470
00:21:19.685 --> 00:21:21.405
<00:21:19.685>They <00:21:19.885>want <00:21:20.085>to <00:21:20.284>be <00:21:20.485>there <00:21:20.685>for <00:21:20.885>five <00:21:21.085>days.

471
00:21:21.705 --> 00:21:23.165
<00:21:21.705>And <00:21:21.924>we <00:21:22.143>have <00:21:22.361>also <00:21:22.581>people <00:21:22.800>they <00:21:23.019>want

472
00:21:23.165 --> 00:21:25.285
<00:21:23.165>to <00:21:23.365>be <00:21:23.565>five <00:21:23.764>days <00:21:23.965>not <00:21:24.165>in <00:21:24.365>the <00:21:24.565>office.

473
00:21:26.265 --> 00:21:28.605
<00:21:26.265>And <00:21:26.420>there <00:21:26.576>are <00:21:26.731>people, <00:21:26.887>they <00:21:27.042>have <00:21:27.198>two <00:21:27.353>days, <00:21:27.509>three <00:21:27.665>days.

474
00:21:29.105 --> 00:21:30.485
<00:21:29.105>You <00:21:29.312>need <00:21:29.519>to <00:21:29.726>look <00:21:29.933>for <00:21:30.139>your <00:21:30.347>teams

475
00:21:31.025 --> 00:21:32.805
<00:21:31.025>and <00:21:31.225>find <00:21:31.425>the <00:21:31.625>right <00:21:31.825>solution <00:21:32.025>for <00:21:32.225>your <00:21:32.425>team.

476
00:21:33.095 --> 00:21:36.325
<00:21:33.095>There <00:21:33.270>is <00:21:33.445>no <00:21:33.620>general <00:21:33.795>rule <00:21:33.970>to <00:21:34.145>say <00:21:34.320>you <00:21:34.495>need

477
00:21:36.325 --> 00:21:38.845
<00:21:36.325>to <00:21:36.465>be <00:21:36.605>2.1 <00:21:36.745>days <00:21:36.885>in <00:21:37.025>the <00:21:37.165>office <00:21:37.305>and <00:21:37.445>then <00:21:37.585>it <00:21:37.725>works.

478
00:21:39.935 --> 00:21:42.075
<00:21:39.935>No, <00:21:40.215>you <00:21:40.495>need <00:21:40.774>to <00:21:41.054>balance <00:21:41.335>that.

479
00:21:43.095 --> 00:21:45.955
<00:21:43.095>But <00:21:43.250>I <00:21:43.406>think <00:21:43.561>especially <00:21:43.717>if <00:21:43.872>you <00:21:44.028>want <00:21:44.183>to <00:21:44.339>drive <00:21:44.495>innovation,

480
00:21:47.255 --> 00:21:49.315
<00:21:47.255>you <00:21:47.395>get <00:21:47.535>it <00:21:47.675>faster <00:21:47.815>when <00:21:47.955>you <00:21:48.095>have <00:21:48.235>people <00:21:48.375>in <00:21:48.515>the <00:21:48.655>room.

481
00:21:52.695 --> 00:21:54.795
<00:21:52.695>So <00:21:53.395>no, <00:21:54.095>uh,

482
00:21:55.185 --> 00:21:57.475
<00:21:55.185>sometimes <00:21:55.340>getting <00:21:55.496>people <00:21:55.651>back <00:21:55.807>together <00:21:55.962>can <00:21:56.118>be <00:21:56.273>a <00:21:56.429>good <00:21:56.585>thing,

483
00:21:57.475 --> 00:21:59.555
<00:21:57.475>but <00:21:57.675>I <00:21:57.875>imagine <00:21:58.074>like <00:21:58.274>business <00:21:58.475>meetings <00:21:58.675>over <00:21:58.875>Skype,

484
00:21:59.705 --> 00:22:01.395
<00:21:59.705>that <00:22:00.054>sounds <00:22:00.405>horrible <00:22:00.754>to <00:22:01.105>me.

485
00:22:01.755 --> 00:22:02.955
<00:22:01.755>I <00:22:01.935>have <00:22:02.115>to, <00:22:02.295>I <00:22:02.475>have <00:22:02.655>to <00:22:02.835>admit.

486
00:22:03.335 --> 00:22:04.995
<00:22:03.335>Um, <00:22:03.568>but <00:22:03.801>another <00:22:04.035>point <00:22:04.268>that <00:22:04.501>we <00:22:04.735>wanted

487
00:22:04.995 --> 00:22:06.875
<00:22:04.995>to <00:22:05.344>discuss <00:22:05.695>is <00:22:06.044>recruiting <00:22:06.395>talent.

488
00:22:07.105 --> 00:22:09.315
<00:22:07.105>Like <00:22:07.338>we <00:22:07.571>have <00:22:07.805>this <00:22:08.038>whole <00:22:08.271>aspect, <00:22:08.505>um,

489
00:22:09.705 --> 00:22:12.675
<00:22:09.705>that <00:22:09.938>purpose <00:22:10.171>not <00:22:10.405>only <00:22:10.638>should <00:22:10.871>enhance <00:22:11.105>performance,

490
00:22:12.695 --> 00:22:16.155
<00:22:12.695>but <00:22:12.835>it's <00:22:12.975>also <00:22:13.115>there <00:22:13.254>for <00:22:13.395>getting <00:22:13.534>the <00:22:13.675>best <00:22:13.814>talent <00:22:13.955>out <00:22:14.095>there.

491
00:22:16.855 --> 00:22:19.515
<00:22:16.855>And <00:22:17.030>then <00:22:17.205>to <00:22:17.380>sue, <00:22:17.555>as <00:22:17.730>you <00:22:17.905>are <00:22:18.080>the, <00:22:18.255>uh,

492
00:22:19.855 --> 00:22:23.115
<00:22:19.855>HR <00:22:19.982>expert <00:22:20.109>on <00:22:20.236>this <00:22:20.364>panel, <00:22:20.491>would <00:22:20.618>you <00:22:20.745>say <00:22:20.873>that <00:22:21.000>it <00:22:21.127>is <00:22:21.255>possible

493
00:22:23.115 --> 00:22:25.035
<00:22:23.115>to, <00:22:23.315>in <00:22:23.515>the <00:22:23.715>future <00:22:23.915>for <00:22:24.115>a <00:22:24.315>company <00:22:24.515>to,

494
00:22:25.035 --> 00:22:27.195
<00:22:25.035>without <00:22:25.268>a <00:22:25.501>corporate <00:22:25.735>purpose, <00:22:25.968>to <00:22:26.201>attract <00:22:26.435>sort

495
00:22:27.195 --> 00:22:28.635
<00:22:27.195>of <00:22:27.411>the <00:22:27.627>best <00:22:27.842>talents <00:22:28.059>to <00:22:28.275>the <00:22:28.491>company?

496
00:22:29.065 --> 00:22:31.235
<00:22:29.065>Does <00:22:29.265>it <00:22:29.465>hinge <00:22:29.665>on <00:22:29.865>purpose, <00:22:30.065>would <00:22:30.265>you <00:22:30.465>say?

497
00:22:31.815 --> 00:22:35.435
<00:22:31.815>So, <00:22:31.942>uh, <00:22:32.069>the <00:22:32.196>question <00:22:32.324>is, <00:22:32.451>if <00:22:32.578>if <00:22:32.705>you <00:22:32.833>don't <00:22:32.960>have <00:22:33.087>a <00:22:33.215>purpose,

498
00:22:35.615 --> 00:22:36.995
<00:22:35.615>can <00:22:35.863>you <00:22:36.111>attract <00:22:36.360>the <00:22:36.608>best <00:22:36.857>talent?

499
00:22:37.275 --> 00:22:39.355
<00:22:37.275>I <00:22:37.625>mean, <00:22:37.975>it's <00:22:38.325>always <00:22:38.675>possible.

500
00:22:39.665 --> 00:22:43.275
<00:22:39.665>However, <00:22:39.820>what <00:22:39.976>you <00:22:40.131>really <00:22:40.287>wanna <00:22:40.442>do <00:22:40.598>is <00:22:40.753>drive <00:22:40.909>that <00:22:41.065>alignment.

501
00:22:43.895 --> 00:22:47.835
<00:22:43.895>And <00:22:44.035>I <00:22:44.175>would, <00:22:44.315>I <00:22:44.455>would <00:22:44.595>argue <00:22:44.735>that <00:22:44.875>having <00:22:45.014>a <00:22:45.155>company's <00:22:45.295>purpose

502
00:22:48.465 --> 00:22:49.675
<00:22:48.465>well <00:22:49.553>articulated

503
00:22:49.735 --> 00:22:51.675
<00:22:49.735>and <00:22:50.201>understood <00:22:50.668>really <00:22:51.135>helps

504
00:22:51.745 --> 00:22:54.035
<00:22:51.745>with <00:22:52.024>making <00:22:52.304>sure <00:22:52.584>you're <00:22:52.864>getting <00:22:53.145>talent

505
00:22:54.185 --> 00:22:55.675
<00:22:54.185>that <00:22:54.453>is <00:22:54.721>aligned <00:22:54.989>to <00:22:55.257>the <00:22:55.525>business.

506
00:22:56.135 --> 00:22:58.275
<00:22:56.135>But <00:22:56.290>you <00:22:56.446>can <00:22:56.601>always <00:22:56.757>hire <00:22:56.912>if <00:22:57.068>you <00:22:57.223>don't <00:22:57.379>have <00:22:57.535>it.

507
00:22:58.695 --> 00:23:00.395
<00:22:58.695>The <00:22:58.975>question <00:22:59.254>is <00:22:59.534>what's <00:22:59.814>the <00:23:00.095>retention?

508
00:23:00.695 --> 00:23:03.195
<00:23:00.695>What's <00:23:00.928>the <00:23:01.161>engagement, <00:23:01.395>what's <00:23:01.628>the <00:23:01.861>longevity <00:23:02.095>of

509
00:23:03.195 --> 00:23:04.275
<00:23:03.195>that, <00:23:03.681>uh, <00:23:04.167>talent?

510
00:23:04.735 --> 00:23:07.035
<00:23:04.735>And <00:23:05.014>you <00:23:05.294>know <00:23:05.574>what, <00:23:05.854>um, <00:23:06.135>having

511
00:23:07.035 --> 00:23:09.435
<00:23:07.035>that <00:23:07.315>purpose <00:23:07.595>really <00:23:07.875>sets <00:23:08.155>a <00:23:08.435>framework

512
00:23:09.435 --> 00:23:11.195
<00:23:09.435>that <00:23:09.668>people <00:23:09.901>can <00:23:10.135>understand <00:23:10.368>and <00:23:10.601>better <00:23:10.835>navigate.

513
00:23:13.575 --> 00:23:15.315
<00:23:13.575>So <00:23:13.808>how <00:23:14.041>do, <00:23:14.275>you <00:23:14.508>said, <00:23:14.741>you <00:23:14.975>said

514
00:23:15.315 --> 00:23:18.195
<00:23:15.315>before <00:23:15.515>that <00:23:15.715>um, <00:23:15.915>sort <00:23:16.115>of <00:23:16.315>purpose <00:23:16.515>can <00:23:16.715>sort

515
00:23:18.195 --> 00:23:20.115
<00:23:18.195>of <00:23:18.370>be <00:23:18.544>the <00:23:18.720>fluffy <00:23:18.895>term <00:23:19.070>and <00:23:19.245>we <00:23:19.419>are <00:23:19.595>privileged

516
00:23:20.115 --> 00:23:21.155
<00:23:20.115>to <00:23:20.349>be <00:23:20.583>talking <00:23:20.817>about <00:23:21.051>it.

517
00:23:21.365 --> 00:23:24.275
<00:23:21.365>Would <00:23:21.520>you <00:23:21.676>then <00:23:21.831>agree <00:23:21.987>that <00:23:22.142>sort <00:23:22.298>of <00:23:22.453>purpose <00:23:22.609>is <00:23:22.765>sort

518
00:23:24.275 --> 00:23:26.195
<00:23:24.275>of <00:23:24.475>the <00:23:24.675>glue <00:23:24.875>for, <00:23:25.075>for <00:23:25.275>recruiting <00:23:25.475>new <00:23:25.675>talent?

519
00:23:26.335 --> 00:23:29.155
<00:23:26.335>Is <00:23:26.568>it <00:23:26.801>something <00:23:27.035>you <00:23:27.268>would <00:23:27.501>agree <00:23:27.735>to?

520
00:23:29.565 --> 00:23:31.475
<00:23:29.565>Sorry, <00:23:29.740>the <00:23:29.915>last <00:23:30.090>part <00:23:30.265>I <00:23:30.440>didn't <00:23:30.615>hear. <00:23:30.790>Would <00:23:30.965>I,

521
00:23:31.885 --> 00:23:35.155
<00:23:31.885>Would <00:23:32.060>you, <00:23:32.235>would <00:23:32.410>you <00:23:32.585>agree <00:23:32.760>that <00:23:32.935>purpose <00:23:33.110>still <00:23:33.285>has

522
00:23:35.155 --> 00:23:36.235
<00:23:35.155>to <00:23:35.349>be <00:23:35.543>there <00:23:35.738>for <00:23:35.932>a <00:23:36.127>company

523
00:23:36.375 --> 00:23:37.915
<00:23:36.375>to <00:23:36.606>attract <00:23:36.837>the <00:23:37.068>best <00:23:37.299>talent <00:23:37.530>out <00:23:37.761>there?

524
00:23:38.275 --> 00:23:40.955
<00:23:38.275>O <00:23:38.402>obviously, <00:23:38.529>yes. <00:23:38.656>I <00:23:38.784>mean, <00:23:38.911>I <00:23:39.038>mean, <00:23:39.165>if <00:23:39.293>a <00:23:39.420>company <00:23:39.547>has <00:23:39.675>purpose

525
00:23:41.055 --> 00:23:42.635
<00:23:41.055>and <00:23:41.255>you <00:23:41.455>and <00:23:41.655>you <00:23:41.855>believe <00:23:42.055>in <00:23:42.255>what <00:23:42.455>you,

526
00:23:42.635 --> 00:23:46.325
<00:23:42.635>what <00:23:42.775>the <00:23:42.915>company <00:23:43.055>is <00:23:43.195>doing, <00:23:43.335>you <00:23:43.475>are <00:23:43.615>gonna <00:23:43.754>feel <00:23:43.895>way <00:23:44.035>happier.

527
00:23:46.915 --> 00:23:48.725
<00:23:46.915>Like <00:23:47.090>you're <00:23:47.264>gonna <00:23:47.440>be <00:23:47.615>happier, <00:23:47.790>and <00:23:47.965>if <00:23:48.139>you're <00:23:48.315>happier,

528
00:23:48.785 --> 00:23:50.125
<00:23:48.785>you're <00:23:49.086>probably <00:23:49.388>gonna <00:23:49.689>perform <00:23:49.991>better

529
00:23:50.225 --> 00:23:53.325
<00:23:50.225>and <00:23:50.365>you're <00:23:50.504>just <00:23:50.645>gonna <00:23:50.784>have <00:23:50.925>a <00:23:51.064>sense <00:23:51.205>of <00:23:51.344>fulfillment <00:23:51.485>for <00:23:51.625>sure.

530
00:23:54.035 --> 00:23:56.685
<00:23:54.035>What <00:23:54.162>I <00:23:54.289>meant <00:23:54.416>though <00:23:54.544>is <00:23:54.671>that <00:23:54.798>like, <00:23:54.925>not <00:23:55.053>all <00:23:55.180>of <00:23:55.307>us <00:23:55.435>are

531
00:23:57.205 --> 00:24:00.085
<00:23:57.205>privileged <00:23:57.405>to <00:23:57.605>be <00:23:57.804>able <00:23:58.004>to <00:23:58.205>do <00:23:58.405>that, <00:23:58.605>right?

532
00:24:00.265 --> 00:24:03.005
<00:24:00.265>And, <00:24:00.440>and <00:24:00.615>we <00:24:00.790>have <00:24:00.965>to, <00:24:01.140>we <00:24:01.315>have, <00:24:01.490>we <00:24:01.665>have

533
00:24:03.005 --> 00:24:05.205
<00:24:03.005>to <00:24:03.180>acknowledge <00:24:03.355>the <00:24:03.530>privilege <00:24:03.705>that <00:24:03.880>we <00:24:04.055>have <00:24:04.230>right <00:24:04.405>now.

534
00:24:05.785 --> 00:24:09.045
<00:24:05.785>Yes. <00:24:05.925>And, <00:24:06.065>and <00:24:06.205>we, <00:24:06.345>we <00:24:06.485>shouldn't, <00:24:06.625>you <00:24:06.765>know, <00:24:06.905>be <00:24:07.045>judging <00:24:07.185>others

535
00:24:09.145 --> 00:24:11.325
<00:24:09.145>or <00:24:09.378>thinking <00:24:09.611>less <00:24:09.845>or <00:24:10.078>thinking <00:24:10.311>that <00:24:10.545>whatever,

536
00:24:11.325 --> 00:24:13.485
<00:24:11.325>because <00:24:11.558>they <00:24:11.791>cannot <00:24:12.025>align <00:24:12.258>with <00:24:12.491>that <00:24:12.725>purpose.

537
00:24:13.865 --> 00:24:15.325
<00:24:13.865>And <00:24:14.084>as <00:24:14.303>us <00:24:14.522>was <00:24:14.741>saying, <00:24:14.960>you <00:24:15.179>know,

538
00:24:15.545 --> 00:24:17.605
<00:24:15.545>if <00:24:15.700>we <00:24:15.856>all <00:24:16.011>need <00:24:16.167>a <00:24:16.322>purpose <00:24:16.478>in <00:24:16.633>life <00:24:16.789>as <00:24:16.945>well,

539
00:24:18.185 --> 00:24:20.125
<00:24:18.185>and <00:24:18.312>I <00:24:18.439>think <00:24:18.566>all <00:24:18.694>of <00:24:18.821>us <00:24:18.948>are <00:24:19.075>leaving <00:24:19.203>this <00:24:19.330>stage <00:24:19.457>saying, <00:24:19.585>oh,

540
00:24:20.125 --> 00:24:21.885
<00:24:20.125>what, <00:24:20.358>what <00:24:20.591>was <00:24:20.825>my <00:24:21.058>purpose <00:24:21.291>in <00:24:21.525>life?

541
00:24:22.375 --> 00:24:24.085
<00:24:22.375>Right? <00:24:23.775>Yeah.

542
00:24:25.355 --> 00:24:27.485
<00:24:25.355>Have <00:24:25.588>you <00:24:25.821>seen <00:24:26.055>that <00:24:26.288>sort <00:24:26.521>of <00:24:26.755>this,

543
00:24:27.555 --> 00:24:30.205
<00:24:27.555>this <00:24:27.788>term <00:24:28.021>is <00:24:28.255>becoming <00:24:28.488>also <00:24:28.721>more <00:24:28.955>popular

544
00:24:30.425 --> 00:24:33.605
<00:24:30.425>and <00:24:30.580>more <00:24:30.736>necessary <00:24:30.891>to <00:24:31.047>attract <00:24:31.202>a <00:24:31.358>younger <00:24:31.513>workforce <00:24:31.669>as <00:24:31.825>well?

545
00:24:34.045 --> 00:24:36.245
<00:24:34.045>I <00:24:34.245>think <00:24:34.445>that's <00:24:34.645>also <00:24:34.845>something <00:24:35.045>that <00:24:35.245>we <00:24:35.445>touched

546
00:24:36.245 --> 00:24:37.405
<00:24:36.245>on <00:24:36.505>the <00:24:36.766>pre-PA <00:24:37.028>and <00:24:37.289>Oracle.

547
00:24:37.715 --> 00:24:39.885
<00:24:37.715>Yeah, <00:24:38.064>definitely. <00:24:38.415>Um, <00:24:38.764>you <00:24:39.115>know,

548
00:24:39.985 --> 00:24:41.725
<00:24:39.985>the <00:24:40.218>world <00:24:40.451>is <00:24:40.685>getting <00:24:40.918>a <00:24:41.151>bit <00:24:41.385>complicated.

549
00:24:41.985 --> 00:24:45.285
<00:24:41.985>We <00:24:42.125>have <00:24:42.264>a <00:24:42.405>lot <00:24:42.544>of <00:24:42.685>innovations <00:24:42.824>and <00:24:42.965>faster <00:24:43.104>innovation <00:24:43.245>and <00:24:43.385>the,

550
00:24:45.305 --> 00:24:48.005
<00:24:45.305>and <00:24:45.480>it <00:24:45.655>gets <00:24:45.830>faster <00:24:46.005>to <00:24:46.180>be <00:24:46.355>very <00:24:46.530>honest, <00:24:46.705>right?

551
00:24:48.465 --> 00:24:50.165
<00:24:48.465>And <00:24:48.814>the <00:24:49.165>purpose <00:24:49.514>gives <00:24:49.865>orientation

552
00:24:50.355 --> 00:24:52.125
<00:24:50.355>because <00:24:50.635>it <00:24:50.915>gives <00:24:51.195>the <00:24:51.475>direction <00:24:51.755>the

553
00:24:52.125 --> 00:24:53.325
<00:24:52.125>company <00:24:52.395>wants <00:24:52.665>to <00:24:52.935>strive <00:24:53.205>for.

554
00:24:53.905 --> 00:24:57.325
<00:24:53.905>And <00:24:54.060>it <00:24:54.216>balance <00:24:54.371>in <00:24:54.527>all <00:24:54.682>these <00:24:54.838>uncertainty <00:24:54.993>a <00:24:55.149>bit <00:24:55.305>the

555
00:24:57.325 --> 00:24:58.725
<00:24:57.325>direction <00:24:57.745>that's <00:24:58.165>number <00:24:58.585>one.

556
00:24:59.105 --> 00:25:01.985
<00:24:59.105>Number <00:24:59.385>two <00:24:59.665>is <00:24:59.945>having <00:25:00.225>a <00:25:00.505>real,

557
00:25:02.205 --> 00:25:03.425
<00:25:02.205>and <00:25:02.424>I <00:25:02.644>mean <00:25:02.863>a <00:25:03.083>real <00:25:03.303>purpose

558
00:25:03.635 --> 00:25:05.705
<00:25:03.635>where <00:25:03.868>everybody's <00:25:04.101>living <00:25:04.335>that <00:25:04.568>kind <00:25:04.801>of <00:25:05.035>purpose.

559
00:25:06.325 --> 00:25:09.345
<00:25:06.325>It <00:25:06.525>gives <00:25:06.725>also <00:25:06.925>a <00:25:07.125>direct <00:25:07.325>sense <00:25:07.525>of <00:25:07.725>belonging

560
00:25:09.735 --> 00:25:12.905
<00:25:09.735>because <00:25:09.862>then <00:25:09.989>you <00:25:10.116>are <00:25:10.244>in <00:25:10.371>one <00:25:10.498>community, <00:25:10.625>you <00:25:10.753>are <00:25:10.880>in <00:25:11.007>one <00:25:11.135>club,

561
00:25:13.045 --> 00:25:15.585
<00:25:13.045>you <00:25:13.172>are <00:25:13.299>in <00:25:13.426>the <00:25:13.554>same <00:25:13.681>club, <00:25:13.808>you <00:25:13.935>are <00:25:14.063>doing <00:25:14.190>the <00:25:14.317>same <00:25:14.445>things.

562
00:25:16.125 --> 00:25:18.265
<00:25:16.125>And <00:25:16.405>that <00:25:16.685>helps, <00:25:16.965>that <00:25:17.245>helps <00:25:17.525>massively.

563
00:25:18.805 --> 00:25:21.825
<00:25:18.805>You <00:25:18.945>know, <00:25:19.085>we, <00:25:19.225>we <00:25:19.365>build <00:25:19.505>up <00:25:19.645>a <00:25:19.785>gen <00:25:19.925>set <00:25:20.065>lab, <00:25:20.205>so

564
00:25:21.965 --> 00:25:24.785
<00:25:21.965>to <00:25:22.165>understand <00:25:22.365>a <00:25:22.564>bit <00:25:22.764>what <00:25:22.965>is <00:25:23.165>now <00:25:23.365>necessary

565
00:25:24.965 --> 00:25:26.545
<00:25:24.965>for <00:25:25.245>the <00:25:25.524>next <00:25:25.804>generation, <00:25:26.084>not <00:25:26.365>just

566
00:25:26.545 --> 00:25:27.785
<00:25:26.545>for <00:25:26.824>the <00:25:27.103>gen <00:25:27.382>set <00:25:27.661>generation,

567
00:25:27.805 --> 00:25:29.385
<00:25:27.805>but <00:25:28.085>also <00:25:28.365>for <00:25:28.645>the <00:25:28.925>other <00:25:29.205>generations

568
00:25:29.765 --> 00:25:31.905
<00:25:29.765>to <00:25:29.965>have <00:25:30.165>a <00:25:30.365>good <00:25:30.565>communications <00:25:30.765>in <00:25:30.965>doing <00:25:31.165>that.

569
00:25:32.245 --> 00:25:34.825
<00:25:32.245>And <00:25:32.478>that <00:25:32.711>helps <00:25:32.945>this <00:25:33.178>kind <00:25:33.411>of <00:25:33.645>communication.

570
00:25:37.815 --> 00:25:40.735
<00:25:37.815>I <00:25:37.970>would <00:25:38.126>agree. <00:25:38.281>I <00:25:38.437>mean, <00:25:38.592>I <00:25:38.748>think <00:25:38.903>that, <00:25:39.059>again, <00:25:39.215>having

571
00:25:40.805 --> 00:25:42.895
<00:25:40.805>that <00:25:41.271>purpose <00:25:41.738>defined <00:25:42.205>and,

572
00:25:43.075 --> 00:25:45.455
<00:25:43.075>and <00:25:43.250>aligned, <00:25:43.425>it <00:25:43.600>just <00:25:43.775>makes <00:25:43.950>it <00:25:44.125>a <00:25:44.300>lot <00:25:44.475>easier

573
00:25:45.795 --> 00:25:47.095
<00:25:45.795>for <00:25:46.380>younger <00:25:46.965>generations

574
00:25:47.155 --> 00:25:48.215
<00:25:47.155>or <00:25:47.632>all <00:25:48.109>generations

575
00:25:48.675 --> 00:25:50.935
<00:25:48.675>to <00:25:48.908>really <00:25:49.141>make <00:25:49.375>sure <00:25:49.608>their <00:25:49.841>connections <00:25:50.075>there.

576
00:25:51.115 --> 00:25:52.815
<00:25:51.115>So <00:25:51.465>it <00:25:51.815>is <00:25:52.165>very <00:25:52.515>important.

577
00:25:55.125 --> 00:25:58.135
<00:25:55.125>Have <00:25:55.265>you <00:25:55.405>had <00:25:55.545>any <00:25:55.685>experience, <00:25:55.825>like <00:25:55.965>you <00:25:56.105>were <00:25:56.245>a <00:25:56.385>little <00:25:56.525>bit

578
00:25:58.895 --> 00:26:01.375
<00:25:58.895>skeptical <00:25:59.095>of <00:25:59.295>the <00:25:59.495>whole, <00:25:59.695>uh, <00:25:59.895>generational <00:26:00.095>debate, <00:26:00.295>right?

579
00:26:01.725 --> 00:26:04.495
<00:26:01.725>Well, <00:26:01.865>I'm <00:26:02.004>not, <00:26:02.145>I'm <00:26:02.284>not <00:26:02.425>skeptical <00:26:02.564>of <00:26:02.705>the <00:26:02.844>generation <00:26:02.985>Z <00:26:03.125>No,

580
00:26:04.695 --> 00:26:07.375
<00:26:04.695>I <00:26:04.870>didn't <00:26:05.044>say, <00:26:05.220>I'm <00:26:05.395>saying <00:26:05.570>that <00:26:05.745>it's, <00:26:05.919>I <00:26:06.095>can't,

581
00:26:07.735 --> 00:26:09.735
<00:26:07.735>I <00:26:08.014>can't <00:26:08.294>answer <00:26:08.574>for <00:26:08.854>generation <00:26:09.135>Z.

582
00:26:09.735 --> 00:26:11.415
<00:26:09.735>Like <00:26:09.935>I <00:26:10.135>don't <00:26:10.334>think, <00:26:10.534>are <00:26:10.735>you <00:26:10.935>generation, <00:26:11.135>no,

583
00:26:11.415 --> 00:26:12.895
<00:26:11.415>you're <00:26:11.748>not <00:26:12.081>generation <00:26:12.414>Z, <00:26:12.747>right?

584
00:26:12.955 --> 00:26:15.295
<00:26:12.955>So <00:26:13.095>I <00:26:13.235>would <00:26:13.375>say <00:26:13.514>that <00:26:13.655>we <00:26:13.794>need <00:26:13.935>to <00:26:14.074>ask <00:26:14.215>generations <00:26:14.355>that,

585
00:26:15.355 --> 00:26:17.655
<00:26:15.355>but <00:26:15.555>you <00:26:15.755>know, <00:26:15.955>you <00:26:16.155>brought <00:26:16.355>this <00:26:16.555>question <00:26:16.755>up

586
00:26:17.655 --> 00:26:20.295
<00:26:17.655>and <00:26:17.795>I <00:26:17.935>actually <00:26:18.075>got <00:26:18.215>in <00:26:18.355>touch <00:26:18.495>with <00:26:18.635>our, <00:26:18.774>with <00:26:18.915>our <00:26:19.055>recruiters

587
00:26:20.675 --> 00:26:23.415
<00:26:20.675>and <00:26:20.850>I <00:26:21.024>said, <00:26:21.200>um, <00:26:21.375>so <00:26:21.550>some <00:26:21.725>of <00:26:21.899>the <00:26:22.075>folks

588
00:26:23.415 --> 00:26:25.295
<00:26:23.415>that <00:26:23.695>you <00:26:23.975>are <00:26:24.254>interviewing, <00:26:24.534>how <00:26:24.815>many

589
00:26:25.295 --> 00:26:26.535
<00:26:25.295>of <00:26:25.518>them <00:26:25.741>asked <00:26:25.964>for <00:26:26.187>purpose <00:26:26.411>now?

590
00:26:26.535 --> 00:26:27.935
<00:26:26.535>It <00:26:26.692>could <00:26:26.850>well <00:26:27.007>be <00:26:27.165>that <00:26:27.322>they <00:26:27.480>know <00:26:27.637>the <00:26:27.795>purpose

591
00:26:27.955 --> 00:26:29.135
<00:26:27.955>of <00:26:28.220>the <00:26:28.485>company <00:26:28.751>before <00:26:29.017>applying.

592
00:26:29.875 --> 00:26:31.415
<00:26:29.875>And <00:26:30.073>they <00:26:30.271>said <00:26:30.469>nobody <00:26:30.667>really <00:26:30.865>asked <00:26:31.062>for <00:26:31.261>purpose.

593
00:26:31.765 --> 00:26:34.455
<00:26:31.765>They <00:26:31.965>say <00:26:32.165>they <00:26:32.365>asked <00:26:32.565>for <00:26:32.765>diversity, <00:26:32.965>they <00:26:33.165>ask

594
00:26:34.455 --> 00:26:36.815
<00:26:34.455>for <00:26:34.655>whether <00:26:34.855>it's <00:26:35.054>a <00:26:35.254>toxic <00:26:35.455>or <00:26:35.655>non-toxic <00:26:35.855>environment.

595
00:26:37.045 --> 00:26:38.855
<00:26:37.045>They <00:26:37.325>ask <00:26:37.605>for <00:26:37.885>other <00:26:38.165>things, <00:26:38.445>right?

596
00:26:38.995 --> 00:26:42.655
<00:26:38.995>So, <00:26:39.135>and <00:26:39.274>I <00:26:39.415>kind <00:26:39.554>of <00:26:39.695>agree <00:26:39.834>with <00:26:39.975>Sue <00:26:40.114>that <00:26:40.254>like <00:26:40.395>this,

597
00:26:42.805 --> 00:26:44.605
<00:26:42.805>this <00:26:43.155>isn't <00:26:43.505>a <00:26:43.855>generational <00:26:44.205>thing.

598
00:26:45.125 --> 00:26:48.085
<00:26:45.125>I, <00:26:45.280>I <00:26:45.436>think <00:26:45.591>that <00:26:45.747>it, <00:26:45.902>it, <00:26:46.058>it <00:26:46.213>spans <00:26:46.369>every <00:26:46.525>generation.

599
00:26:48.585 --> 00:26:52.715
<00:26:48.585>And <00:26:48.712>my, <00:26:48.839>my <00:26:48.966>question <00:26:49.094>is <00:26:49.221>like, <00:26:49.348>if <00:26:49.475>we're <00:26:49.603>heading <00:26:49.730>to <00:26:49.857>the <00:26:49.985>future

600
00:26:52.745 --> 00:26:54.075
<00:26:52.745>that <00:26:53.044>we <00:26:53.343>are <00:26:53.642>heading, <00:26:53.942>right?

601
00:26:54.075 --> 00:26:56.435
<00:26:54.075>Whereas <00:26:54.230>I, <00:26:54.386>I <00:26:54.541>don't <00:26:54.697>know <00:26:54.852>if <00:26:55.008>you <00:26:55.163>saw <00:26:55.319>that <00:26:55.475>billboard

602
00:26:56.435 --> 00:26:59.315
<00:26:56.435>that <00:26:56.575>once <00:26:56.715>said <00:26:56.855>like, <00:26:56.995>I <00:26:57.135>want <00:26:57.274>AI <00:26:57.415>to <00:26:57.554>do <00:26:57.695>my <00:26:57.835>laundry

603
00:26:59.655 --> 00:27:01.835
<00:26:59.655>and <00:26:59.855>ironing <00:27:00.055>so <00:27:00.254>that <00:27:00.455>I <00:27:00.655>can <00:27:00.855>be <00:27:01.055>creative.

604
00:27:02.335 --> 00:27:04.395
<00:27:02.335>But <00:27:02.510>it <00:27:02.685>seems <00:27:02.860>we're <00:27:03.035>going <00:27:03.210>in <00:27:03.385>the <00:27:03.560>opposite <00:27:03.735>direction.

605
00:27:05.015 --> 00:27:08.475
<00:27:05.015>So <00:27:05.170>if, <00:27:05.326>if <00:27:05.481>our <00:27:05.637>job <00:27:05.792>isn't <00:27:05.948>gonna <00:27:06.103>become <00:27:06.259>our <00:27:06.415>purpose,

606
00:27:09.745 --> 00:27:12.555
<00:27:09.745>what <00:27:10.024>is <00:27:10.304>our <00:27:10.584>purpose, <00:27:10.864>right? <00:27:11.145>So,

607
00:27:13.135 --> 00:27:14.515
<00:27:13.135>But <00:27:13.312>how <00:27:13.489>would <00:27:13.667>you <00:27:13.844>explain <00:27:14.022>that <00:27:14.199>no <00:27:14.377>one

608
00:27:14.745 --> 00:27:16.875
<00:27:14.745>with <00:27:14.978>your <00:27:15.211>recruiters <00:27:15.445>asks <00:27:15.678>about <00:27:15.911>this, <00:27:16.145>uh,

609
00:27:17.235 --> 00:27:19.275
<00:27:17.235>specific <00:27:17.409>term <00:27:17.584>while <00:27:17.760>we <00:27:17.935>are <00:27:18.110>sitting <00:27:18.284>here <00:27:18.459>on <00:27:18.635>a

610
00:27:19.275 --> 00:27:20.395
<00:27:19.275>panel <00:27:19.611>talking <00:27:19.947>about <00:27:20.283>it?

611
00:27:21.675 --> 00:27:23.935
<00:27:21.675>How <00:27:21.830>would <00:27:21.986>I <00:27:22.141>ask <00:27:22.297>what? <00:27:22.452>No, <00:27:22.608>how <00:27:22.763>would <00:27:22.919>you <00:27:23.075>explain

612
00:27:23.935 --> 00:27:26.255
<00:27:23.935>that <00:27:24.135>your <00:27:24.335>re <00:27:24.534>your <00:27:24.735>recruiters <00:27:24.935>aren't <00:27:25.135>being <00:27:25.335>asked

613
00:27:26.255 --> 00:27:27.375
<00:27:26.255>about <00:27:26.591>the <00:27:26.927>term <00:27:27.263>purpose.

614
00:27:27.885 --> 00:27:29.055
<00:27:27.885>Like <00:27:28.148>why <00:27:28.411>isn't <00:27:28.674>it <00:27:28.938>important

615
00:27:29.055 --> 00:27:30.615
<00:27:29.055>for <00:27:29.255>the <00:27:29.455>workforce <00:27:29.655>when <00:27:29.855>we <00:27:30.055>are <00:27:30.255>sitting <00:27:30.455>sort

616
00:27:30.615 --> 00:27:33.575
<00:27:30.615>of <00:27:30.742>here <00:27:30.869>on <00:27:30.996>a <00:27:31.124>panel <00:27:31.251>talking <00:27:31.378>about <00:27:31.505>the <00:27:31.633>purpose <00:27:31.760>for <00:27:31.887>a <00:27:32.015>company?

617
00:27:34.915 --> 00:27:36.215
<00:27:34.915>I'm <00:27:35.207>still <00:27:35.500>not <00:27:35.792>hearing <00:27:36.085>that.

618
00:27:39.365 --> 00:27:42.495
<00:27:39.365>I'll <00:27:39.598>paraphrase, <00:27:39.831>but <00:27:40.065>basically, <00:27:40.298>weren't <00:27:40.531>you <00:27:40.765>surprised

619
00:27:42.495 --> 00:27:44.735
<00:27:42.495>that <00:27:42.669>your <00:27:42.844>recruiters <00:27:43.020>are <00:27:43.195>not <00:27:43.370>being <00:27:43.544>asked <00:27:43.719>about <00:27:43.895>purpose?

620
00:27:45.215 --> 00:27:47.135
<00:27:45.215>I <00:27:45.415>was. <00:27:45.615>Oh, <00:27:45.814>okay. <00:27:46.014>Was <00:27:46.215>I <00:27:46.415>surprised <00:27:46.615>if

621
00:27:47.135 --> 00:27:48.295
<00:27:47.135>they're <00:27:47.343>not <00:27:47.552>hearing <00:27:47.761>about <00:27:47.970>our <00:27:48.179>purpose?

622
00:27:48.635 --> 00:27:52.575
<00:27:48.635>Uh, <00:27:48.810>not <00:27:48.985>really. <00:27:49.160>I <00:27:49.335>mean, <00:27:49.510>personally <00:27:49.685>I <00:27:49.860>wasn't <00:27:50.035>surprised.

623
00:27:53.275 --> 00:27:55.495
<00:27:53.275>Um, <00:27:53.625>'cause <00:27:53.975>yeah, <00:27:54.325>not <00:27:54.675>really.

624
00:27:55.595 --> 00:27:59.615
<00:27:55.595>No, <00:27:55.770>but <00:27:55.945>hey, <00:27:56.120>here <00:27:56.295>I <00:27:56.470>am <00:27:56.645>talking <00:27:56.820>about <00:27:56.995>purpose.

625
00:28:00.925 --> 00:28:03.935
<00:28:00.925>Alright, <00:28:01.065>then <00:28:01.205>the, <00:28:01.345>the <00:28:01.485>last <00:28:01.625>question <00:28:01.764>I <00:28:01.905>have <00:28:02.044>is, <00:28:02.185>uh, <00:28:02.325>sort

626
00:28:03.935 --> 00:28:07.095
<00:28:03.935>of <00:28:04.135>starting <00:28:04.335>with, <00:28:04.534>because <00:28:04.735>you've <00:28:04.935>recently <00:28:05.135>stepped <00:28:05.335>down

627
00:28:07.095 --> 00:28:08.855
<00:28:07.095>as <00:28:07.445>a <00:28:07.795>CIO <00:28:08.145>of <00:28:08.495>Vodafone,

628
00:28:08.955 --> 00:28:12.575
<00:28:08.955>and <00:28:09.110>is <00:28:09.266>there <00:28:09.421>sort <00:28:09.577>of <00:28:09.732>a <00:28:09.888>change <00:28:10.043>in <00:28:10.199>purpose <00:28:10.355>that,

629
00:28:12.605 --> 00:28:13.935
<00:28:12.605>that <00:28:13.004>you've <00:28:13.403>experienced <00:28:13.802>yourself?

630
00:28:13.995 --> 00:28:17.335
<00:28:13.995>And <00:28:14.122>is <00:28:14.249>it <00:28:14.376>possible <00:28:14.504>for <00:28:14.631>a <00:28:14.758>company <00:28:14.885>to <00:28:15.013>sort <00:28:15.140>of, <00:28:15.267>uh, <00:28:15.395>change

631
00:28:17.335 --> 00:28:18.575
<00:28:17.335>that, <00:28:17.893>uh, <00:28:18.451>successfully?

632
00:28:19.445 --> 00:28:24.415
<00:28:19.445>Well, <00:28:19.572>um, <00:28:19.699>I <00:28:19.826>stepped <00:28:19.954>down <00:28:20.081>as, <00:28:20.208>uh, <00:28:20.335>as <00:28:20.463>my <00:28:20.590>role <00:28:20.717>at <00:28:20.845>Vodafone

633
00:28:24.415 --> 00:28:26.295
<00:28:24.415>because <00:28:24.648>I <00:28:24.881>want <00:28:25.115>to <00:28:25.348>do <00:28:25.581>something <00:28:25.815>different.

634
00:28:26.915 --> 00:28:28.735
<00:28:26.915>Um, <00:28:27.615>because <00:28:28.315>I'm,

635
00:28:28.755 --> 00:28:30.535
<00:28:28.755>I'm <00:28:29.105>now <00:28:29.455>practicing <00:28:29.805>this <00:28:30.155>role

636
00:28:30.535 --> 00:28:32.175
<00:28:30.535>already <00:28:30.815>a <00:28:31.095>couple <00:28:31.375>of <00:28:31.655>years, <00:28:31.935>right?

637
00:28:32.275 --> 00:28:33.855
<00:28:32.275>I'm <00:28:32.555>getting <00:28:32.835>really <00:28:33.115>used <00:28:33.395>to <00:28:33.675>it.

638
00:28:34.435 --> 00:28:39.005
<00:28:34.435>Um, <00:28:34.610>but <00:28:34.784>my <00:28:34.960>inner <00:28:35.135>purpose <00:28:35.310>remains <00:28:35.485>the <00:28:35.659>same, <00:28:35.835>right?

639
00:28:39.485 --> 00:28:43.565
<00:28:39.485>I <00:28:39.640>want <00:28:39.796>to <00:28:39.951>be <00:28:40.107>the <00:28:40.262>one <00:28:40.418>serving <00:28:40.573>the <00:28:40.729>society <00:28:40.885>on

640
00:28:43.565 --> 00:28:45.205
<00:28:43.565>technology <00:28:44.265>for <00:28:44.965>good.

641
00:28:45.865 --> 00:28:47.205
<00:28:45.865>And <00:28:46.267>that's <00:28:46.668>doesn't <00:28:47.071>change.

642
00:28:47.235 --> 00:28:50.525
<00:28:47.235>That <00:28:47.362>was <00:28:47.489>also <00:28:47.616>the <00:28:47.744>purpose <00:28:47.871>when <00:28:47.998>I <00:28:48.125>was <00:28:48.253>CIO <00:28:48.380>at <00:28:48.507>Vodafone, <00:28:48.635>right?

643
00:28:50.705 --> 00:28:54.085
<00:28:50.705>And <00:28:50.832>that's <00:28:50.959>also <00:28:51.086>what <00:28:51.214>I <00:28:51.341>want <00:28:51.468>to <00:28:51.595>do <00:28:51.723>in <00:28:51.850>the <00:28:51.977>future, <00:28:52.105>right?

644
00:28:54.275 --> 00:28:57.125
<00:28:54.275>Getting <00:28:54.625>something <00:28:54.975>back <00:28:55.325>on <00:28:55.675>technology

645
00:28:57.185 --> 00:28:58.405
<00:28:57.185>and <00:28:57.459>also <00:28:57.734>on <00:28:58.008>my <00:28:58.283>knowledge.

646
00:28:59.105 --> 00:29:02.445
<00:28:59.105>And <00:28:59.232>I <00:28:59.359>can, <00:28:59.486>I <00:28:59.614>can <00:28:59.741>tell <00:28:59.868>you <00:28:59.995>when <00:29:00.123>you're <00:29:00.250>doing <00:29:00.377>such <00:29:00.505>kind

647
00:29:02.445 --> 00:29:04.765
<00:29:02.445>of <00:29:02.645>things, <00:29:02.845>you <00:29:03.044>feel <00:29:03.245>that <00:29:03.445>in <00:29:03.645>your <00:29:03.845>body

648
00:29:05.315 --> 00:29:06.805
<00:29:05.315>that <00:29:05.583>you're <00:29:05.851>doing <00:29:06.119>the <00:29:06.387>right <00:29:06.656>things.

649
00:29:08.055 --> 00:29:11.155
<00:29:08.055>And <00:29:08.210>can <00:29:08.366>you <00:29:08.521>imagine <00:29:08.677>when <00:29:08.832>you <00:29:08.988>did <00:29:09.143>something <00:29:09.299>for <00:29:09.455>someone

650
00:29:11.295 --> 00:29:13.675
<00:29:11.295>who <00:29:11.470>didn't <00:29:11.645>ask <00:29:11.820>for <00:29:11.995>it, <00:29:12.170>how <00:29:12.345>does <00:29:12.520>it <00:29:12.695>feel?

651
00:29:14.175 --> 00:29:16.435
<00:29:14.175>And <00:29:14.375>that's <00:29:14.575>when <00:29:14.774>you <00:29:14.975>find <00:29:15.175>your <00:29:15.375>inner <00:29:15.575>purpose.

652
00:29:18.115 --> 00:29:21.315
<00:29:18.115>I <00:29:18.290>think <00:29:18.465>that <00:29:18.640>is <00:29:18.815>the <00:29:18.990>perfect <00:29:19.165>EndNote <00:29:19.340>sort <00:29:19.515>of

653
00:29:21.315 --> 00:29:22.435
<00:29:21.315>to <00:29:21.567>end <00:29:21.819>on <00:29:22.071>individual <00:29:22.322>level.

654
00:29:22.435 --> 00:29:25.675
<00:29:22.435>Individual <00:29:22.590>level. <00:29:22.746>'cause <00:29:22.901>we're <00:29:23.057>also <00:29:23.212>out <00:29:23.368>of <00:29:23.523>time. <00:29:23.679>I <00:29:23.835>hope.

655
00:29:25.845 --> 00:29:28.475
<00:29:25.845>Thank <00:29:26.045>you <00:29:26.245>all <00:29:26.445>for <00:29:26.645>discussing <00:29:26.845>on <00:29:27.045>this <00:29:27.245>panel.

656
00:29:28.695 --> 00:29:32.035
<00:29:28.695>Um, <00:29:28.811>I <00:29:28.928>hope <00:29:29.044>you <00:29:29.161>all <00:29:29.278>had <00:29:29.395>a <00:29:29.511>good <00:29:29.628>time <00:29:29.745>listening <00:29:29.861>to <00:29:29.978>these, <00:29:30.095>uh,

657
00:29:32.685 --> 00:29:34.995
<00:29:32.685>three <00:29:32.965>wonderful <00:29:33.245>people <00:29:33.524>talk <00:29:33.804>about <00:29:34.085>purpose

658
00:29:35.415 --> 00:29:36.715
<00:29:35.415>and <00:29:35.610>the <00:29:35.804>purpose <00:29:36.000>of <00:29:36.195>life <00:29:36.389>as <00:29:36.585>well.

659
00:29:37.045 --> 00:29:39.075
<00:29:37.045>Thank <00:29:37.220>you <00:29:37.395>so <00:29:37.570>much <00:29:37.745>and <00:29:37.920>have <00:29:38.095>a <00:29:38.270>good, <00:29:38.445>uh,

660
00:29:39.175 --> 00:29:40.355
<00:29:39.175>we <00:29:39.529>are <00:29:39.883>developers <00:29:40.237>conference.

661
00:29:40.925 --> 00:29:41.395
<00:29:40.925>Thank <00:29:41.348>you.