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<00:00:01.815>Hello, <00:00:02.086>and <00:00:02.358>welcome <00:00:02.630>to <00:00:02.902>another <00:00:03.174>episode

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<00:00:11.625>Um, <00:00:11.765>I'm <00:00:11.905>gonna <00:00:12.045>let <00:00:12.185>you <00:00:12.325>guys <00:00:12.465>introduce <00:00:12.605>yourselves <00:00:12.745>in <00:00:12.885>a <00:00:13.025>second.

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<00:02:01.115>of <00:02:01.289>optimistic <00:02:01.464>outlook <00:02:01.640>of <00:02:01.815>how <00:02:01.990>technology <00:02:02.164>can <00:02:02.339>enable <00:02:02.515>that.

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<00:02:06.915>we <00:02:07.022>did <00:02:07.130>the <00:02:07.238>O2 <00:02:07.345>in <00:02:07.453>Fortnite <00:02:07.561>put <00:02:07.668>to <00:02:07.776>put <00:02:07.884>a <00:02:07.991>gig <00:02:08.099>on <00:02:08.207>for, <00:02:08.315>uh,

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<00:02:11.895>for <00:02:12.070>O2 <00:02:12.245>put <00:02:12.420>a <00:02:12.595>gig <00:02:12.770>on <00:02:12.945>during <00:02:13.120>the <00:02:13.295>pandemic.

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<00:02:14.415>So <00:02:14.542>those <00:02:14.669>are <00:02:14.796>the, <00:02:14.924>you <00:02:15.051>know, <00:02:15.178>those <00:02:15.305>are <00:02:15.433>the <00:02:15.560>types <00:02:15.687>of <00:02:15.815>things

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<00:02:31.275>to <00:02:31.491>get <00:02:31.707>on <00:02:31.923>board <00:02:32.139>quite <00:02:32.355>quickly.

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<00:02:48.945>Yeah, <00:02:49.117>I <00:02:49.289>mean, <00:02:49.461>it's, <00:02:49.633>it's <00:02:49.805>really <00:02:49.977>interesting <00:02:50.149>you <00:02:50.322>say

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<00:03:00.625>for <00:03:00.858>most <00:03:01.091>teachers <00:03:01.325>because <00:03:01.558>they <00:03:01.791>thought, <00:03:02.025>well,

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<00:03:06.805>Whereas <00:03:07.038>I <00:03:07.271>think <00:03:07.505>some <00:03:07.738>of, <00:03:07.971>you <00:03:08.205>know,

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<00:03:08.765>I'm <00:03:08.904>gonna <00:03:09.045>put <00:03:09.184>myself <00:03:09.325>in <00:03:09.464>the, <00:03:09.605>in <00:03:09.744>the <00:03:09.885>category <00:03:10.024>of <00:03:10.165>some

75
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<00:03:10.565>of <00:03:10.720>the <00:03:10.876>younger <00:03:11.031>teachers <00:03:11.187>and <00:03:11.342>may <00:03:11.498>may <00:03:11.653>not <00:03:11.809>look <00:03:11.965>it,

76
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<00:03:12.405>but, <00:03:12.638>um, <00:03:12.871>the <00:03:13.105>fact <00:03:13.338>that, <00:03:13.571>you <00:03:13.805>know,

77
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<00:03:13.965>we <00:03:14.120>were <00:03:14.276>maybe <00:03:14.431>more <00:03:14.587>welcome, <00:03:14.742>more, <00:03:14.898>more <00:03:15.053>welcoming <00:03:15.209>of <00:03:15.365>it

78
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<00:03:16.565>because <00:03:16.915>it <00:03:17.265>seemed <00:03:17.615>like, <00:03:17.965>well,

79
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<00:03:18.165>this <00:03:18.364>is <00:03:18.565>just <00:03:18.765>gonna <00:03:18.965>speed <00:03:19.165>up <00:03:19.364>our <00:03:19.565>productivity

80
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<00:03:20.305>and <00:03:20.575>that <00:03:20.845>there's <00:03:21.115>real <00:03:21.385>potential <00:03:21.655>here.

81
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<00:03:21.905>And <00:03:22.080>I <00:03:22.255>think <00:03:22.430>you're <00:03:22.605>right <00:03:22.780>in <00:03:22.955>saying, <00:03:23.130>you <00:03:23.305>know,

82
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<00:03:23.765>you <00:03:23.940>said <00:03:24.114>about <00:03:24.290>using <00:03:24.464>it <00:03:24.640>responsibly <00:03:24.815>is <00:03:24.989>really <00:03:25.165>important,

83
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<00:03:26.145>and <00:03:26.313>we'll <00:03:26.482>get <00:03:26.651>to <00:03:26.820>that <00:03:26.988>in <00:03:27.157>a <00:03:27.326>little <00:03:27.495>bit,

84
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<00:03:27.945>but <00:03:28.178>it's, <00:03:28.411>it's <00:03:28.644>just <00:03:28.878>been <00:03:29.111>very <00:03:29.345>interesting

85
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<00:03:29.765>that <00:03:29.904>even <00:03:30.045>though <00:03:30.184>it's <00:03:30.325>only <00:03:30.464>been <00:03:30.605>two <00:03:30.744>years <00:03:30.885>really <00:03:31.024>since <00:03:31.165>these

86
00:03:32.365 --> 00:03:34.285
<00:03:32.365>chat <00:03:32.715>bots <00:03:33.065>have <00:03:33.415>become <00:03:33.765>commonplace

87
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<00:03:34.345>and <00:03:34.484>sort <00:03:34.625>of, <00:03:34.765>you <00:03:34.905>know, <00:03:35.045>my, <00:03:35.185>my <00:03:35.325>nan <00:03:35.465>would <00:03:35.605>use <00:03:35.745>one.

88
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<00:03:36.745>Um, <00:03:36.920>but <00:03:37.095>there's, <00:03:37.270>there's <00:03:37.445>still <00:03:37.620>sort <00:03:37.795>of <00:03:37.970>two <00:03:38.145>sides.

89
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<00:03:39.285>There's <00:03:39.518>the <00:03:39.751>fear, <00:03:39.984>fear <00:03:40.218>of <00:03:40.451>the <00:03:40.685>future,

90
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<00:03:41.345>and <00:03:41.576>then <00:03:41.807>there's <00:03:42.037>the, <00:03:42.269>like, <00:03:42.500>let's <00:03:42.731>embrace

91
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<00:03:42.885>it, <00:03:43.093>um, <00:03:43.302>and <00:03:43.511>go <00:03:43.720>all <00:03:43.929>in.

92
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<00:03:44.185>You <00:03:44.325>mentioned <00:03:44.465>Daisy <00:03:44.605>at <00:03:44.745>the <00:03:44.885>start, <00:03:45.025>she's <00:03:45.165>not <00:03:45.305>here <00:03:45.445>with <00:03:45.585>us.

93
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<00:03:46.505>Um, <00:03:46.621>I <00:03:46.738>was <00:03:46.855>hoping <00:03:46.971>I <00:03:47.088>was <00:03:47.204>gonna <00:03:47.321>see <00:03:47.438>Daisy <00:03:47.555>looking <00:03:47.671>back <00:03:47.788>at <00:03:47.905>me

94
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<00:03:49.165>and <00:03:49.340>have <00:03:49.515>a <00:03:49.690>conversation, <00:03:49.864>but <00:03:50.040>she <00:03:50.215>couldn't <00:03:50.390>make <00:03:50.565>it.

95
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<00:03:51.125>I <00:03:51.241>think <00:03:51.358>she's, <00:03:51.475>um, <00:03:51.591>am <00:03:51.708>I <00:03:51.825>right <00:03:51.941>in <00:03:52.058>saying <00:03:52.175>she's <00:03:52.291>a <00:03:52.408>bit <00:03:52.525>busy

96
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<00:03:53.755>kind <00:03:53.930>of, <00:03:54.105>you <00:03:54.280>know, <00:03:54.454>boarding <00:03:54.630>off <00:03:54.805>hackers <00:03:54.980>and <00:03:55.155>scammers?

97
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<00:03:56.105>Is <00:03:56.317>that, <00:03:56.531>is <00:03:56.744>that <00:03:56.957>about <00:03:57.170>right? <00:03:57.383>Tell

98
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<00:03:57.525>us <00:03:57.687>about <00:03:57.849>Daisy, <00:03:58.011>what <00:03:58.173>does <00:03:58.334>she <00:03:58.497>do

99
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<00:03:58.915>Well? <00:03:59.140>Yeah, <00:03:59.364>I <00:03:59.590>mean, <00:03:59.815>uh,

100
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<00:03:59.915>Daisy <00:04:00.148>really, <00:04:00.381>um, <00:04:00.614>is, <00:04:00.848>um, <00:04:01.081>she's <00:04:01.315>sort

101
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<00:04:03.805>of <00:04:04.005>become <00:04:04.205>a <00:04:04.405>dialing <00:04:04.605>of <00:04:04.805>the <00:04:05.005>whole <00:04:05.205>agency.

102
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<00:04:05.805>I <00:04:06.075>think. <00:04:06.345>Um, <00:04:06.615>we, <00:04:06.885>um,

103
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<00:04:07.505>we <00:04:07.632>have <00:04:07.759>this <00:04:07.886>idea <00:04:08.014>a <00:04:08.141>long <00:04:08.268>time <00:04:08.395>ago <00:04:08.523>now <00:04:08.650>actually, <00:04:08.777>um, <00:04:08.905>watching

104
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<00:04:12.065>some <00:04:12.220>YouTubers <00:04:12.376>who <00:04:12.531>do <00:04:12.687>scan <00:04:12.842>baiting, <00:04:12.998>um, <00:04:13.153>which <00:04:13.309>is <00:04:13.465>basically,

105
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<00:04:16.935>if <00:04:17.075>you <00:04:17.214>don't <00:04:17.355>know <00:04:17.495>what <00:04:17.635>it <00:04:17.774>is, <00:04:17.915>it <00:04:18.055>is <00:04:18.195>basically <00:04:18.334>talking

106
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<00:04:19.315>to <00:04:19.470>scammers <00:04:19.626>on <00:04:19.781>the <00:04:19.937>phone <00:04:20.092>and <00:04:20.248>making <00:04:20.403>them <00:04:20.559>really <00:04:20.714>angry.

107
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<00:04:21.735>And <00:04:21.890>they <00:04:22.046>use <00:04:22.201>that <00:04:22.357>for <00:04:22.512>content, <00:04:22.668>which <00:04:22.823>is <00:04:22.979>great <00:04:23.135>content.

108
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<00:04:25.295>Um, <00:04:25.450>but <00:04:25.606>also <00:04:25.761>there's <00:04:25.917>a, <00:04:26.072>there's <00:04:26.228>a, <00:04:26.383>there's <00:04:26.539>a <00:04:26.695>sort

109
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<00:04:28.395>of <00:04:28.534>another <00:04:28.674>angle <00:04:28.815>to <00:04:28.955>it <00:04:29.094>in <00:04:29.234>terms <00:04:29.375>of <00:04:29.515>if <00:04:29.655>you're <00:04:29.794>speaking

110
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<00:04:30.555>to <00:04:30.730>them, <00:04:30.905>they're <00:04:31.080>not <00:04:31.255>speaking <00:04:31.430>to <00:04:31.605>real <00:04:31.780>people, <00:04:31.955>um,

111
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<00:04:33.645>which <00:04:33.820>means <00:04:33.995>that <00:04:34.169>they <00:04:34.344>can't <00:04:34.520>actually <00:04:34.695>scam <00:04:34.870>real <00:04:35.044>people.

112
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<00:04:35.815>So <00:04:35.931>we <00:04:36.048>have <00:04:36.165>the <00:04:36.281>idea <00:04:36.398>of <00:04:36.515>coming <00:04:36.631>up <00:04:36.748>with <00:04:36.865>an <00:04:36.981>AI <00:04:37.098>old <00:04:37.215>Grammy

113
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<00:04:40.185>that <00:04:40.325>can <00:04:40.465>do <00:04:40.605>that, <00:04:40.745>so <00:04:40.885>that <00:04:41.025>can <00:04:41.165>potentially <00:04:41.305>speak <00:04:41.445>to <00:04:41.585>thousands

114
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<00:04:44.835>of <00:04:45.015>scammers <00:04:45.195>at <00:04:45.375>the <00:04:45.555>same <00:04:45.734>time

115
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<00:04:45.855>and <00:04:46.010>keep <00:04:46.166>'em <00:04:46.321>all <00:04:46.477>occupied <00:04:46.632>so <00:04:46.788>they <00:04:46.943>can't <00:04:47.099>actually <00:04:47.255>talk

116
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<00:04:48.975>to <00:04:49.434>real <00:04:49.893>people.

117
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<00:04:50.695>So <00:04:50.835>we, <00:04:50.974>uh, <00:04:51.115>we <00:04:51.255>thought <00:04:51.395>that <00:04:51.534>was <00:04:51.675>a <00:04:51.815>really <00:04:51.955>good <00:04:52.094>idea.

118
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<00:04:53.775>So <00:04:53.950>we <00:04:54.125>did <00:04:54.299>some <00:04:54.474>research <00:04:54.650>and <00:04:54.825>started <00:04:55.000>building <00:04:55.174>prototypes

119
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<00:04:57.355>and <00:04:57.495>figuring <00:04:57.635>out <00:04:57.775>is <00:04:57.915>this <00:04:58.055>is <00:04:58.195>something <00:04:58.335>we <00:04:58.475>can <00:04:58.615>actually <00:04:58.755>do.

120
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<00:05:00.175>Um, <00:05:00.350>and <00:05:00.525>yeah, <00:05:00.700>I <00:05:00.875>mean <00:05:01.050>obviously <00:05:01.225>we <00:05:01.400>also <00:05:01.575>work

121
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<00:05:03.515>with <00:05:03.690>our <00:05:03.865>client <00:05:04.039>O2 <00:05:04.215>who, <00:05:04.390>um, <00:05:04.565>they <00:05:04.740>have <00:05:04.914>a

122
00:05:08.915 --> 00:05:12.675
<00:05:08.915>communications, <00:05:09.090>uh, <00:05:09.265>problem <00:05:09.440>in <00:05:09.615>the <00:05:09.790>sense <00:05:09.965>that <00:05:10.140>a <00:05:10.315>lot

123
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<00:05:12.775>of <00:05:12.974>these <00:05:13.174>scams <00:05:13.375>happen <00:05:13.575>on <00:05:13.775>not <00:05:13.974>just <00:05:14.174>O2,

124
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<00:05:16.035>but <00:05:16.385>on <00:05:16.735>telephone <00:05:17.085>networks <00:05:17.435>themselves.

125
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<00:05:18.575>And <00:05:18.702>O2 <00:05:18.829>is <00:05:18.956>actually <00:05:19.084>doing <00:05:19.211>a <00:05:19.338>ton <00:05:19.465>of <00:05:19.593>work <00:05:19.720>to <00:05:19.847>combat <00:05:19.974>that,

126
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<00:05:22.335>but <00:05:22.474>it's <00:05:22.614>a <00:05:22.755>bit <00:05:22.895>difficult <00:05:23.034>to <00:05:23.174>sort <00:05:23.315>of <00:05:23.455>talk <00:05:23.594>about <00:05:23.734>it

127
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<00:05:25.755>because <00:05:26.221>it's <00:05:26.688>very <00:05:27.155>technical.

128
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<00:05:28.185>It's <00:05:28.783>like <00:05:29.382>filters

129
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<00:05:29.575>and <00:05:29.775>AI <00:05:29.974>algorithms <00:05:30.175>that <00:05:30.375>sit <00:05:30.575>within <00:05:30.775>their <00:05:30.974>infrastructure.

130
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<00:05:33.335>But <00:05:33.474>trying <00:05:33.614>to <00:05:33.755>tell <00:05:33.895>that <00:05:34.034>story <00:05:34.174>in <00:05:34.315>a <00:05:34.455>more <00:05:34.594>interesting <00:05:34.734>way,

131
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<00:05:37.445>Daisy <00:05:37.620>became <00:05:37.795>almost <00:05:37.969>like <00:05:38.145>a <00:05:38.320>vehicle <00:05:38.495>for <00:05:38.670>doing <00:05:38.844>that.

132
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<00:05:39.885>She's <00:05:40.025>using <00:05:40.164>a <00:05:40.305>lot <00:05:40.445>of <00:05:40.585>the <00:05:40.724>same <00:05:40.865>types <00:05:41.005>of, <00:05:41.145>uh, <00:05:41.284>processes

133
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<00:05:43.315>that <00:05:43.612>O2 <00:05:43.909>is <00:05:44.206>already <00:05:44.503>using,

134
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<00:05:44.635>but <00:05:44.914>just <00:05:45.195>wrapping <00:05:45.474>it <00:05:45.755>inside, <00:05:46.034>um,

135
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<00:05:47.345>more <00:05:47.520>the <00:05:47.695>communications <00:05:47.870>idea <00:05:48.045>that <00:05:48.220>really <00:05:48.395>not <00:05:48.570>only <00:05:48.745>helps

136
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<00:05:51.265>like <00:05:51.652>waste <00:05:52.039>scammers <00:05:52.426>time,

137
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<00:05:52.655>but <00:05:52.762>helps <00:05:52.870>the, <00:05:52.978>our <00:05:53.085>client <00:05:53.193>sort <00:05:53.301>of <00:05:53.408>talk <00:05:53.516>about <00:05:53.624>it <00:05:53.731>in <00:05:53.839>a, <00:05:53.947>in <00:05:54.054>a,

138
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<00:05:56.970>a <00:05:57.097>positive <00:05:57.224>way <00:05:57.351>and <00:05:57.479>sort <00:05:57.606>of <00:05:57.733>put <00:05:57.860>some <00:05:57.988>emphasis <00:05:58.115>on <00:05:58.242>the <00:05:58.370>fact

139
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<00:06:00.925>that <00:06:01.125>they're <00:06:01.325>actually <00:06:01.525>doing <00:06:01.725>a <00:06:01.925>lot <00:06:02.125>of <00:06:02.325>work

140
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<00:06:02.585>to <00:06:03.080>combat <00:06:03.575>scammers.

141
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<00:06:03.865>It <00:06:03.992>was, <00:06:04.119>it <00:06:04.246>was <00:06:04.374>also <00:06:04.501>the <00:06:04.628>fact <00:06:04.755>that, <00:06:04.883>you <00:06:05.010>know, <00:06:05.137>a <00:06:05.265>lot

142
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<00:06:06.205>of <00:06:06.484>brands, <00:06:06.765>including <00:06:07.044>O2, <00:06:07.325>you <00:06:07.604>know,

143
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<00:06:08.125>before <00:06:08.300>it <00:06:08.475>was <00:06:08.650>like, <00:06:08.825>how <00:06:09.000>do <00:06:09.175>you <00:06:09.350>manage <00:06:09.525>this?

144
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<00:06:09.905>And <00:06:10.099>a <00:06:10.294>and <00:06:10.489>a <00:06:10.685>lot <00:06:10.880>the, <00:06:11.075>one

145
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<00:06:11.205>of <00:06:11.484>the <00:06:11.765>primary <00:06:12.044>angles <00:06:12.325>was <00:06:12.604>education.

146
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<00:06:13.385>You <00:06:13.560>know, <00:06:13.735>you <00:06:13.909>would <00:06:14.085>create <00:06:14.260>content <00:06:14.435>which <00:06:14.610>would <00:06:14.784>raise

147
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<00:06:15.605>awareness <00:06:16.049>for <00:06:16.493>the <00:06:16.937>problem,

148
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<00:06:17.705>but <00:06:17.860>it <00:06:18.016>just <00:06:18.171>doesn't <00:06:18.327>get <00:06:18.482>a <00:06:18.638>lot <00:06:18.793>of <00:06:18.949>cut <00:06:19.104>through.

149
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<00:06:19.945>And <00:06:20.072>like <00:06:20.199>seven <00:06:20.326>in <00:06:20.454>10 <00:06:20.581>Brits <00:06:20.708>last <00:06:20.835>year <00:06:20.963>were <00:06:21.090>affected <00:06:21.217>by <00:06:21.344>ga.

150
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<00:06:24.185>So <00:06:24.459>this <00:06:24.734>is <00:06:25.008>an <00:06:25.282>epidemic.

151
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<00:06:25.675>It's <00:06:25.830>scaling, <00:06:25.986>I <00:06:26.141>mean, <00:06:26.297>it's <00:06:26.452>a <00:06:26.608>global, <00:06:26.763>it's <00:06:26.919>a <00:06:27.075>good,

152
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<00:06:28.365>it <00:06:28.644>is <00:06:28.923>a <00:06:29.202>global <00:06:29.481>issue,

153
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<00:06:30.105>but <00:06:30.338>from <00:06:30.571>o <00:06:30.805>two's <00:06:31.038>point <00:06:31.271>of <00:06:31.505>view,

154
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<00:06:32.034>it's <00:06:32.210>like <00:06:32.385>this <00:06:32.559>just <00:06:32.734>education <00:06:32.909>angle <00:06:33.085>whilst <00:06:33.260>not <00:06:33.434>unimportant

155
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<00:06:36.815>isn't <00:06:37.094>as <00:06:37.375>effective <00:06:37.655>or <00:06:37.935>as <00:06:38.215>engaging.

156
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<00:06:39.075>What <00:06:39.365>can <00:06:39.655>we <00:06:39.945>actually <00:06:40.236>do

157
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<00:06:40.425>to <00:06:40.625>create <00:06:40.825>some <00:06:41.025>disruption <00:06:41.225>which <00:06:41.425>would <00:06:41.625>allow <00:06:41.825>us

158
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<00:06:43.805>to <00:06:44.005>tackle <00:06:44.205>the, <00:06:44.405>uh, <00:06:44.605>the <00:06:44.805>problem <00:06:45.005>head <00:06:45.205>on.

159
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<00:06:46.185>As <00:06:46.325>Morton <00:06:46.465>said, <00:06:46.605>we, <00:06:46.745>a <00:06:46.885>compelling <00:06:47.025>story <00:06:47.165>to <00:06:47.305>engage <00:06:47.445>people, <00:06:47.585>uh,

160
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<00:06:50.185>and <00:06:50.360>essentially, <00:06:50.535>you <00:06:50.710>know, <00:06:50.885>move <00:06:51.060>from <00:06:51.235>this <00:06:51.410>whole <00:06:51.585>storytelling

161
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<00:06:54.145>to <00:06:54.378>story <00:06:54.611>doing <00:06:54.844>kind <00:06:55.078>of, <00:06:55.311>uh, <00:06:55.544>narrative.

162
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<00:06:56.845>I <00:06:56.961>just <00:06:57.078>wanted <00:06:57.195>to <00:06:57.311>pick <00:06:57.428>up <00:06:57.545>on <00:06:57.661>some <00:06:57.778>of <00:06:57.895>the, <00:06:58.011>um, <00:06:58.128>you <00:06:58.245>know,

163
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<00:06:59.205>the <00:06:59.405>kind <00:06:59.604>of <00:06:59.805>creation <00:07:00.005>of <00:07:00.205>it, <00:07:00.405>I <00:07:00.604>suppose,

164
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<00:07:00.765>or <00:07:01.113>the, <00:07:01.461>the <00:07:01.809>prototyping.

165
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<00:07:02.165>'cause <00:07:02.320>you <00:07:02.476>know, <00:07:02.631>I <00:07:02.787>know <00:07:02.942>you've <00:07:03.098>mentioned <00:07:03.253>that, <00:07:03.409>you <00:07:03.565>know,

166
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<00:07:03.725>your, <00:07:03.880>your <00:07:04.036>primary <00:07:04.191>kind <00:07:04.347>of, <00:07:04.502>you <00:07:04.658>know, <00:07:04.813>background <00:07:04.969>is, <00:07:05.125>is,

167
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<00:07:06.305>um, <00:07:06.854>creative <00:07:07.402>direction.

168
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<00:07:07.525>It's <00:07:07.753>kind <00:07:07.981>of <00:07:08.209>more <00:07:08.437>in <00:07:08.665>the <00:07:08.893>traditional

169
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<00:07:09.045>marketing <00:07:09.441>sort <00:07:09.837>of <00:07:10.233>realm.

170
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<00:07:10.705>Um, <00:07:10.812>do <00:07:10.920>you, <00:07:11.028>do <00:07:11.135>you <00:07:11.243>have <00:07:11.351>like <00:07:11.458>a, <00:07:11.566>was <00:07:11.674>it <00:07:11.781>a <00:07:11.889>team <00:07:11.997>of <00:07:12.104>developers?

171
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<00:07:13.585>Was <00:07:13.724>it, <00:07:13.864>um, <00:07:14.005>some, <00:07:14.145>you <00:07:14.284>know, <00:07:14.424>contractors <00:07:14.565>that <00:07:14.705>are <00:07:14.844>brought <00:07:14.984>in

172
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<00:07:16.085>to <00:07:16.318>kind <00:07:16.551>of <00:07:16.784>handle <00:07:17.018>that <00:07:17.251>technical <00:07:17.484>side?

173
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<00:07:18.205>Or <00:07:18.376>how <00:07:18.546>did <00:07:18.718>you <00:07:18.889>sort <00:07:19.060>of <00:07:19.231>go <00:07:19.402>about <00:07:19.573>it?

174
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<00:07:20.935>Um, <00:07:21.110>well, <00:07:21.285>I <00:07:21.460>mean, <00:07:21.635>we, <00:07:21.810>we <00:07:21.985>are <00:07:22.160>creative <00:07:22.335>directors,

175
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<00:07:23.715>which <00:07:23.854>does <00:07:23.994>sound <00:07:24.135>like <00:07:24.275>it's, <00:07:24.414>it <00:07:24.554>could <00:07:24.695>be <00:07:24.835>a <00:07:24.974>bit <00:07:25.114>traditional,

176
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<00:07:26.235>but <00:07:26.362>actually <00:07:26.489>I <00:07:26.616>have <00:07:26.744>a, <00:07:26.871>I <00:07:26.998>have <00:07:27.125>a <00:07:27.253>degree <00:07:27.380>in <00:07:27.507>computer <00:07:27.635>science,

177
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<00:07:29.215>so <00:07:29.370>I <00:07:29.526>did <00:07:29.681>computer <00:07:29.837>science, <00:07:29.992>um, <00:07:30.148>sort <00:07:30.303>of <00:07:30.459>growing <00:07:30.614>up.

178
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<00:07:32.995>I <00:07:33.150>was <00:07:33.306>about <00:07:33.461>to <00:07:33.617>say, <00:07:33.772>and <00:07:33.928>I, <00:07:34.083>I'm <00:07:34.239>a <00:07:34.395>bit

179
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<00:07:34.995>of <00:07:35.195>a <00:07:35.395>nerd <00:07:35.595>anyway, <00:07:35.795>like <00:07:35.995>we <00:07:36.195>both <00:07:36.395>are.

180
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<00:07:37.715>I, <00:07:37.831>and <00:07:37.948>that's <00:07:38.065>part <00:07:38.181>of <00:07:38.298>the <00:07:38.415>reason <00:07:38.531>why <00:07:38.648>we <00:07:38.765>got <00:07:38.881>involved <00:07:38.998>in <00:07:39.115>AI

181
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<00:07:39.955>in <00:07:40.094>the <00:07:40.234>first <00:07:40.375>place <00:07:40.515>is <00:07:40.655>just <00:07:40.794>because <00:07:40.935>it <00:07:41.075>was <00:07:41.215>just <00:07:41.354>interesting.

182
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<00:07:42.935>So, <00:07:43.110>um, <00:07:43.285>we <00:07:43.460>built <00:07:43.635>it <00:07:43.810>in <00:07:43.985>internally, <00:07:44.160>uh, <00:07:44.335>everything.

183
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<00:07:47.175>We <00:07:47.408>built <00:07:47.641>it <00:07:47.875>ourselves, <00:07:48.108>not <00:07:48.341>just <00:07:48.575>us,

184
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<00:07:49.255>but <00:07:49.430>we <00:07:49.605>have, <00:07:49.780>um, <00:07:49.955>some <00:07:50.130>other <00:07:50.305>people <00:07:50.480>in <00:07:50.655>agency

185
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<00:07:52.355>that <00:07:52.555>we <00:07:52.755>we're <00:07:52.955>really, <00:07:53.155>really <00:07:53.355>excellent <00:07:53.555>young <00:07:53.755>engineer

186
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<00:07:55.455>who <00:07:55.630>was, <00:07:55.805>uh, <00:07:55.979>working <00:07:56.155>with <00:07:56.330>us <00:07:56.505>to <00:07:56.680>do <00:07:56.854>it,

187
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<00:07:57.155>but <00:07:57.330>it <00:07:57.505>was <00:07:57.679>basically <00:07:57.854>us <00:07:58.030>who <00:07:58.205>built <00:07:58.380>the <00:07:58.554>prototype

188
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<00:08:00.055>and <00:08:00.210>sort <00:08:00.366>of <00:08:00.521>took <00:08:00.677>all <00:08:00.832>the <00:08:00.988>different <00:08:01.143>parts <00:08:01.299>of <00:08:01.455>it

189
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<00:08:02.315>and <00:08:02.559>sort <00:08:02.804>of <00:08:03.049>tested <00:08:03.294>them <00:08:03.539>individually

190
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<00:08:03.695>and <00:08:03.928>sort <00:08:04.161>of <00:08:04.395>built <00:08:04.628>it <00:08:04.861>in <00:08:05.094>internally.

191
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<00:08:05.615>So <00:08:05.731>yeah, <00:08:05.848>I <00:08:05.965>mean, <00:08:06.081>it <00:08:06.198>is, <00:08:06.315>it <00:08:06.431>was <00:08:06.548>sort <00:08:06.665>of <00:08:06.781>a <00:08:06.898>team <00:08:07.015>effort,

192
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<00:08:09.855>but <00:08:10.030>we, <00:08:10.205>we <00:08:10.380>didn't <00:08:10.555>luckily <00:08:10.730>have <00:08:10.905>to <00:08:11.080>get, <00:08:11.255>um,

193
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<00:08:13.065>outside <00:08:13.240>help <00:08:13.415>we, <00:08:13.590>we <00:08:13.765>could <00:08:13.940>do <00:08:14.115>it <00:08:14.290>ourselves. <00:08:14.465>And

194
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<00:08:15.415>In <00:08:15.607>terms <00:08:15.800>of <00:08:15.993>how <00:08:16.186>we <00:08:16.379>divided <00:08:16.572>that <00:08:16.765>up,

195
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<00:08:17.315>I <00:08:17.515>do <00:08:17.715>not <00:08:17.915>have <00:08:18.115>a <00:08:18.315>computer <00:08:18.515>science <00:08:18.715>degree.

196
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<00:08:20.895>The <00:08:21.034>good <00:08:21.174>thing <00:08:21.315>about <00:08:21.455>it <00:08:21.594>is, <00:08:21.734>you <00:08:21.875>know, <00:08:22.015>everyone <00:08:22.155>knows <00:08:22.294>that

197
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<00:08:23.415>as <00:08:23.648>this <00:08:23.881>technology <00:08:24.115>emerged, <00:08:24.348>it <00:08:24.581>was <00:08:24.815>an,

198
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<00:08:26.145>it's <00:08:26.320>an <00:08:26.495>easy <00:08:26.669>access <00:08:26.844>point <00:08:27.020>for <00:08:27.195>people <00:08:27.370>to <00:08:27.544>learn.

199
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<00:08:28.095>And <00:08:28.290>if <00:08:28.485>you've <00:08:28.680>got <00:08:28.875>the, <00:08:29.070>the <00:08:29.265>mindset

200
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<00:08:29.575>and <00:08:29.775>you're <00:08:29.974>curious <00:08:30.175>enough, <00:08:30.375>then, <00:08:30.575>you <00:08:30.775>know, <00:08:30.974>starting

201
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<00:08:32.095>to <00:08:32.270>jump <00:08:32.445>into <00:08:32.620>using <00:08:32.795>LMS <00:08:32.970>is <00:08:33.145>actually, <00:08:33.320>you <00:08:33.495>know,

202
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<00:08:34.315>fairly <00:08:34.627>easy <00:08:34.939>to <00:08:35.251>do.

203
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<00:08:35.775>Um, <00:08:36.125>so <00:08:36.475>whilst, <00:08:36.824>um, <00:08:37.174>Morton

204
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<00:08:37.595>and <00:08:37.937>Gabrielle, <00:08:38.279>one <00:08:38.621>of <00:08:38.962>our,

205
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<00:08:39.335>our <00:08:39.568>model <00:08:39.801>trainers <00:08:40.035>was <00:08:40.268>essentially <00:08:40.501>developing <00:08:40.735>kind

206
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<00:08:42.434>of <00:08:42.714>like <00:08:42.994>the <00:08:43.275>technical, <00:08:43.554>uh, <00:08:43.834>workflow

207
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<00:08:44.895>and <00:08:45.128>identifying <00:08:45.361>the <00:08:45.595>challenges <00:08:45.828>they're <00:08:46.061>in, <00:08:46.295>um,

208
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<00:08:47.475>I <00:08:47.685>was <00:08:47.895>looking <00:08:48.105>more <00:08:48.315>at <00:08:48.525>world <00:08:48.735>building.

209
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<00:08:49.175>So, <00:08:49.302>you <00:08:49.429>know, <00:08:49.556>we <00:08:49.684>had, <00:08:49.811>we, <00:08:49.938>we'd <00:08:50.065>figured <00:08:50.193>out <00:08:50.320>quite <00:08:50.447>early <00:08:50.574>on

210
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<00:08:52.785>that <00:08:52.940>we <00:08:53.096>wanted <00:08:53.251>to <00:08:53.407>have <00:08:53.562>the, <00:08:53.718>this, <00:08:53.873>this <00:08:54.029>AI <00:08:54.185>granny,

211
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<00:08:57.675>I <00:08:57.791>mean, <00:08:57.908>that <00:08:58.025>was, <00:08:58.141>she, <00:08:58.258>she <00:08:58.375>was <00:08:58.491>always <00:08:58.608>an <00:08:58.724>AI <00:08:58.841>granny <00:08:58.958>from <00:08:59.074>the,

212
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<00:09:00.115>the <00:09:00.290>moment <00:09:00.465>collide <00:09:00.640>Morton <00:09:00.815>kind <00:09:00.990>of <00:09:01.165>had <00:09:01.340>the <00:09:01.515>epi,

213
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<00:09:02.495>the <00:09:02.873>moment <00:09:03.251>of <00:09:03.629>epiphany.

214
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<00:09:04.095>Uh, <00:09:04.270>and <00:09:04.445>there's <00:09:04.620>lots <00:09:04.795>of <00:09:04.970>reasons, <00:09:05.145>um, <00:09:05.320>for <00:09:05.495>that,

215
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<00:09:05.995>which <00:09:06.166>we <00:09:06.337>can <00:09:06.508>go <00:09:06.679>into <00:09:06.850>in <00:09:07.021>a <00:09:07.192>little <00:09:07.363>bit.

216
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<00:09:07.775>But <00:09:07.925>yeah, <00:09:08.076>I <00:09:08.227>was <00:09:08.378>able <00:09:08.528>to <00:09:08.679>start <00:09:08.830>getting <00:09:08.981>into

217
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<00:09:09.115>that <00:09:09.270>world <00:09:09.426>building <00:09:09.581>thing <00:09:09.737>and <00:09:09.892>adding <00:09:10.048>some <00:09:10.203>dimension <00:09:10.359>to <00:09:10.515>hers,

218
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<00:09:11.435>which <00:09:11.734>is <00:09:12.035>as <00:09:12.334>important

219
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<00:09:12.435>as <00:09:12.785>reducing <00:09:13.135>latency <00:09:13.484>is <00:09:13.834>creating

220
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<00:09:14.235>a <00:09:14.571>character <00:09:14.907>that's <00:09:15.243>believable.

221
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<00:09:15.705>That <00:09:15.845>that <00:09:15.985>side <00:09:16.125>of <00:09:16.265>it <00:09:16.405>is <00:09:16.545>something <00:09:16.685>I <00:09:16.825>think <00:09:16.965>that <00:09:17.105>we,

222
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<00:09:17.815>it <00:09:18.095>taps <00:09:18.375>into <00:09:18.655>a <00:09:18.935>wider <00:09:19.215>discussion.

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<00:09:19.495>You <00:09:19.670>know, <00:09:19.845>I <00:09:20.020>think <00:09:20.195>some <00:09:20.370>of <00:09:20.545>the <00:09:20.720>criticism <00:09:20.895>or,

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<00:09:21.335>or <00:09:21.490>people <00:09:21.646>that <00:09:21.801>are <00:09:21.957>very <00:09:22.112>skeptical <00:09:22.268>of <00:09:22.423>ai, <00:09:22.579>the, <00:09:22.735>the,

225
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<00:09:23.865>just <00:09:24.065>in <00:09:24.265>general, <00:09:24.465>you <00:09:24.665>know, <00:09:24.865>people <00:09:25.065>that <00:09:25.265>they,

226
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<00:09:25.715>they <00:09:25.870>could <00:09:26.026>have <00:09:26.181>issues <00:09:26.337>in <00:09:26.492>any <00:09:26.648>number <00:09:26.803>of <00:09:26.959>different <00:09:27.115>areas

227
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<00:09:27.865>with <00:09:28.145>ai, <00:09:28.425>but <00:09:28.705>the, <00:09:28.985>the <00:09:29.265>argument

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<00:09:29.435>that <00:09:29.574>I <00:09:29.714>often <00:09:29.854>hear <00:09:29.994>is <00:09:30.135>people <00:09:30.275>saying <00:09:30.415>it's <00:09:30.555>style, <00:09:30.694>no <00:09:30.834>substance.

229
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<00:09:32.975>And, <00:09:33.130>you <00:09:33.286>know, <00:09:33.441>it <00:09:33.597>will <00:09:33.752>do <00:09:33.908>something, <00:09:34.063>whether <00:09:34.219>it <00:09:34.375>be,

230
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<00:09:35.875>let's <00:09:36.070>say <00:09:36.265>it <00:09:36.461>writes <00:09:36.656>an <00:09:36.852>essay <00:09:37.047>for <00:09:37.242>you,

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<00:09:37.455>but <00:09:37.638>not, <00:09:37.821>not <00:09:38.004>a <00:09:38.187>very <00:09:38.370>good <00:09:38.553>one,

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<00:09:41.975>Um, <00:09:42.150>and <00:09:42.325>so <00:09:42.500>that <00:09:42.675>little <00:09:42.850>bit <00:09:43.025>of <00:09:43.200>human <00:09:43.375>element,

235
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<00:09:44.505>that <00:09:44.785>creativity, <00:09:45.064>the, <00:09:45.345>that <00:09:45.625>you're <00:09:45.905>saying,

236
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<00:09:46.635>the <00:09:46.810>world <00:09:46.985>building, <00:09:47.160>the, <00:09:47.335>it's <00:09:47.510>almost <00:09:47.685>a <00:09:47.860>non-technical <00:09:48.035>side,

237
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<00:09:49.975>but <00:09:50.303>it's, <00:09:50.632>it's <00:09:50.960>the <00:09:51.289>thing

238
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<00:09:51.435>that <00:09:51.590>helps <00:09:51.746>deliver <00:09:51.901>the <00:09:52.057>technical <00:09:52.212>side <00:09:52.368>and <00:09:52.523>make <00:09:52.679>it <00:09:52.834>believable

239
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<00:09:54.035>and <00:09:54.294>make <00:09:54.553>it <00:09:54.812>enjoyable <00:09:55.071>to <00:09:55.331>use.

240
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<00:09:55.895>Um, <00:09:56.069>I <00:09:56.245>think <00:09:56.420>there's <00:09:56.595>something <00:09:56.770>really <00:09:56.944>interesting <00:09:57.120>in <00:09:57.295>that

241
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<00:09:57.875>where <00:09:58.075>it's <00:09:58.275>almost <00:09:58.475>like <00:09:58.675>you <00:09:58.875>could <00:09:59.075>have <00:09:59.275>got

242
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<00:10:00.775>so <00:10:01.085>lost <00:10:01.396>in <00:10:01.706>the <00:10:02.016>technicals

243
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<00:10:02.155>that <00:10:02.435>actually <00:10:02.714>it <00:10:02.995>would've <00:10:03.275>lost <00:10:03.555>the,

244
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<00:10:03.935>the <00:10:04.109>being <00:10:04.285>a <00:10:04.459>grandma <00:10:04.635>feeding <00:10:04.810>like <00:10:04.984>a <00:10:05.160>real <00:10:05.334>grandma.

245
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<00:10:06.495>And <00:10:06.670>that <00:10:06.845>leads <00:10:07.020>me <00:10:07.195>onto <00:10:07.370>my <00:10:07.545>question <00:10:07.720>as <00:10:07.895>you,

246
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<00:10:08.615>you <00:10:08.848>mentioned <00:10:09.081>it <00:10:09.315>there, <00:10:09.548>Ben, <00:10:09.781>why <00:10:10.015>grandma?

247
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<00:10:11.185>Well, <00:10:11.385>I <00:10:11.584>mean, <00:10:11.785>first <00:10:11.984>of <00:10:12.185>all, <00:10:12.385>it's <00:10:12.584>some,

248
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<00:10:14.475>everyone <00:10:14.683>can <00:10:14.892>relate <00:10:15.101>to <00:10:15.310>a <00:10:15.519>grandma.

249
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<00:10:15.855>The <00:10:16.135>other <00:10:16.415>thing <00:10:16.695>is <00:10:16.975>there <00:10:17.255>was,

250
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<00:10:17.475>there <00:10:17.712>were <00:10:17.950>both <00:10:18.187>some <00:10:18.425>creative <00:10:18.663>reasons.

251
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<00:10:19.025>Like, <00:10:19.180>first <00:10:19.336>of <00:10:19.491>all, <00:10:19.647>she, <00:10:19.802>people <00:10:19.958>have <00:10:20.113>this <00:10:20.269>assumption <00:10:20.425>that,

252
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<00:10:23.155>um, <00:10:23.310>all <00:10:23.466>the <00:10:23.621>people <00:10:23.777>are <00:10:23.932>easier <00:10:24.088>targets, <00:10:24.243>the <00:10:24.399>scammers <00:10:24.555>themself

253
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<00:10:27.525>look <00:10:27.725>at <00:10:27.925>all <00:10:28.125>the <00:10:28.324>people <00:10:28.525>as <00:10:28.725>easier <00:10:28.925>targets.

254
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<00:10:29.995>So <00:10:30.228>everyone <00:10:30.461>sort <00:10:30.695>of <00:10:30.928>knows <00:10:31.161>that <00:10:31.395>narrative.

255
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<00:10:32.395>So <00:10:32.522>by <00:10:32.649>sort <00:10:32.776>of <00:10:32.904>flipping <00:10:33.031>the <00:10:33.158>script <00:10:33.285>a <00:10:33.413>little <00:10:33.540>bit <00:10:33.667>on <00:10:33.795>that,

256
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<00:10:35.395>we <00:10:35.595>knew <00:10:35.795>that <00:10:35.995>I <00:10:36.194>was <00:10:36.395>going <00:10:36.595>to <00:10:36.795>sort

257
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<00:10:37.415>of <00:10:37.589>target <00:10:37.765>the <00:10:37.939>heartstrings <00:10:38.115>maybe <00:10:38.290>a <00:10:38.464>little <00:10:38.640>bit <00:10:38.814>more.

258
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<00:10:39.555>The <00:10:39.710>fact <00:10:39.866>that, <00:10:40.021>you <00:10:40.177>know, <00:10:40.332>it <00:10:40.488>was <00:10:40.643>an <00:10:40.799>old <00:10:40.954>granny

259
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<00:10:41.655>who <00:10:41.782>was <00:10:41.909>having <00:10:42.036>her <00:10:42.164>revenge <00:10:42.291>on <00:10:42.418>the <00:10:42.545>scammers <00:10:42.673>just <00:10:42.800>felt <00:10:42.927>like <00:10:43.055>a

260
00:10:44.095 --> 00:10:45.095
<00:10:44.095>more <00:10:44.545>compelling <00:10:44.995>story.

261
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<00:10:45.755>Um, <00:10:45.895>and <00:10:46.035>yeah, <00:10:46.175>like <00:10:46.314>I <00:10:46.455>said, <00:10:46.595>playing <00:10:46.735>into <00:10:46.875>the <00:10:47.015>stereotypes, <00:10:47.155>um,

262
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<00:10:51.315>and, <00:10:51.470>and <00:10:51.626>sort <00:10:51.781>of <00:10:51.937>using <00:10:52.092>the <00:10:52.248>stereotypes <00:10:52.403>against <00:10:52.559>the <00:10:52.715>scammers.

263
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<00:10:54.715>Um, <00:10:54.870>and <00:10:55.026>then <00:10:55.181>there <00:10:55.337>was <00:10:55.492>technical, <00:10:55.648>uh, <00:10:55.803>reasons <00:10:55.959>as <00:10:56.115>well.

264
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<00:10:58.165>Like <00:10:58.339>when <00:10:58.515>we <00:10:58.689>started <00:10:58.865>it <00:10:59.040>out, <00:10:59.214>we <00:10:59.390>were, <00:10:59.564>um,

265
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<00:11:01.215>really <00:11:01.390>battling <00:11:01.565>latency <00:11:01.740>in <00:11:01.915>terms <00:11:02.090>of <00:11:02.265>getting <00:11:02.440>latency <00:11:02.615>down

266
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<00:11:04.995>to <00:11:05.150>a, <00:11:05.306>a <00:11:05.461>point <00:11:05.617>where, <00:11:05.772>um, <00:11:05.928>it <00:11:06.083>felt <00:11:06.239>live <00:11:06.395>enough

267
00:11:10.275 --> 00:11:13.735
<00:11:10.275>for <00:11:10.415>the <00:11:10.555>scammer <00:11:10.694>not <00:11:10.834>to <00:11:10.975>be <00:11:11.115>sort <00:11:11.255>of, <00:11:11.395>uh, <00:11:11.535>um, <00:11:11.675>sort

268
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<00:11:13.735>of <00:11:13.890>tipped <00:11:14.046>off <00:11:14.201>and <00:11:14.357>having <00:11:14.512>a, <00:11:14.668>uh, <00:11:14.823>old <00:11:14.979>lady <00:11:15.135>again,

269
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<00:11:18.265>these <00:11:18.439>scammers, <00:11:18.615>they <00:11:18.790>think <00:11:18.965>maybe <00:11:19.140>she <00:11:19.314>speak <00:11:19.490>so, <00:11:19.665>so,

270
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<00:11:22.315>so, <00:11:22.882>so <00:11:23.449>well.

271
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<00:11:23.795>So <00:11:24.028>she's, <00:11:24.261>she's <00:11:24.495>lagging <00:11:24.728>in, <00:11:24.961>in <00:11:25.194>sort

272
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<00:11:26.135>of <00:11:26.358>hearing <00:11:26.581>or <00:11:26.804>whatever <00:11:27.027>it <00:11:27.251>is.

273
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<00:11:27.595>And <00:11:27.750>we <00:11:27.906>could <00:11:28.061>build <00:11:28.217>that <00:11:28.372>into <00:11:28.528>the, <00:11:28.683>the, <00:11:28.839>the <00:11:28.995>personality

274
00:11:30.815 --> 00:11:33.215
<00:11:30.815>that <00:11:30.990>Ben <00:11:31.165>was <00:11:31.340>developing <00:11:31.515>to <00:11:31.690>sort <00:11:31.865>of <00:11:32.040>make <00:11:32.215>sure

275
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<00:11:33.365>that <00:11:33.646>we <00:11:33.927>played <00:11:34.208>into <00:11:34.490>that.

276
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<00:11:34.755>So <00:11:34.955>she <00:11:35.155>would <00:11:35.355>pretend <00:11:35.555>sometimes <00:11:35.755>to <00:11:35.955>not <00:11:36.155>hear

277
00:11:37.095 --> 00:11:39.415
<00:11:37.095>what <00:11:37.250>you <00:11:37.406>were <00:11:37.561>saying, <00:11:37.717>we <00:11:37.872>could <00:11:38.028>inject <00:11:38.183>little <00:11:38.339>things <00:11:38.495>like

278
00:11:39.415 --> 00:11:42.855
<00:11:39.415>that <00:11:39.555>to <00:11:39.694>sort <00:11:39.834>of <00:11:39.974>have <00:11:40.115>the <00:11:40.255>model <00:11:40.395>thinking <00:11:40.535>in <00:11:40.675>the <00:11:40.814>background

279
00:11:42.865 --> 00:11:45.895
<00:11:42.865>while <00:11:42.981>we <00:11:43.098>were <00:11:43.215>sort <00:11:43.331>of, <00:11:43.448>uh, <00:11:43.565>we <00:11:43.681>had <00:11:43.798>a <00:11:43.915>layer <00:11:44.031>that <00:11:44.148>was <00:11:44.265>engaging

280
00:11:45.925 --> 00:11:49.095
<00:11:45.925>with <00:11:46.099>the, <00:11:46.275>with <00:11:46.449>the, <00:11:46.625>um, <00:11:46.800>uh, <00:11:46.974>with <00:11:47.150>the <00:11:47.324>scammer.

281
00:11:49.155 --> 00:11:51.255
<00:11:49.155>So <00:11:49.355>it, <00:11:49.555>it, <00:11:49.755>it <00:11:49.954>all <00:11:50.155>came <00:11:50.355>together <00:11:50.555>really.

282
00:11:51.315 --> 00:11:52.615
<00:11:51.315>It <00:11:51.549>was <00:11:51.783>partly <00:11:52.017>a <00:11:52.251>creative <00:11:52.485>thing

283
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<00:11:52.995>Part, <00:11:53.330>partly <00:11:53.665>a <00:11:54.000>technical <00:11:54.336>thing.

284
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<00:11:54.595>Yeah, <00:11:54.735>it <00:11:54.875>was, <00:11:55.015>it <00:11:55.155>was <00:11:55.295>a <00:11:55.435>real <00:11:55.575>confluence <00:11:55.715>of <00:11:55.855>those <00:11:55.995>things.

285
00:11:57.185 --> 00:12:00.925
<00:11:57.185>And <00:11:57.324>also <00:11:57.464>in <00:11:57.604>terms <00:11:57.744>of <00:11:57.885>like <00:11:58.025>the <00:11:58.165>motivation <00:11:58.305>of <00:11:58.444>the <00:11:58.584>scammer,

286
00:12:01.105 --> 00:12:03.645
<00:12:01.105>you <00:12:01.260>know, <00:12:01.416>they <00:12:01.571>go <00:12:01.727>through <00:12:01.882>all <00:12:02.038>of <00:12:02.193>these <00:12:02.349>different <00:12:02.505>numbers

287
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<00:12:03.705>and <00:12:03.912>it's, <00:12:04.119>it's, <00:12:04.326>it's <00:12:04.533>hit <00:12:04.740>hang <00:12:04.947>up,

288
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<00:12:05.085>hit <00:12:05.242>hang <00:12:05.400>up, <00:12:05.557>people <00:12:05.715>don't <00:12:05.872>pick <00:12:06.030>up <00:12:06.187>at <00:12:06.345>all.

289
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<00:12:06.485>And <00:12:06.665>you <00:12:06.845>know, <00:12:07.025>it's <00:12:07.204>a <00:12:07.385>numbers <00:12:07.564>game.

290
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<00:12:07.945>And <00:12:08.072>if <00:12:08.199>you, <00:12:08.326>if <00:12:08.454>they <00:12:08.581>get <00:12:08.708>someone <00:12:08.835>on <00:12:08.963>the <00:12:09.090>line, <00:12:09.217>it's <00:12:09.345>like,

291
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<00:12:10.995>okay, <00:12:11.228>that <00:12:11.461>is, <00:12:11.695>that's, <00:12:11.928>they've <00:12:12.161>gone <00:12:12.395>through

292
00:12:13.285 --> 00:12:15.125
<00:12:13.285>and <00:12:13.635>reduced <00:12:13.985>several <00:12:14.334>significant <00:12:14.685>hurdles

293
00:12:15.125 --> 00:12:16.285
<00:12:15.125>just <00:12:15.299>to <00:12:15.473>get <00:12:15.646>you <00:12:15.821>on <00:12:15.995>the <00:12:16.169>line.

294
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<00:12:16.585>So <00:12:16.740>they're <00:12:16.896>already <00:12:17.051>really, <00:12:17.207>really <00:12:17.362>motivated <00:12:17.518>to <00:12:17.673>keep <00:12:17.829>you <00:12:17.985>on

295
00:12:20.285 --> 00:12:23.205
<00:12:20.285>because <00:12:20.425>you <00:12:20.564>are <00:12:20.704>the <00:12:20.844>lead <00:12:20.985>that <00:12:21.125>can <00:12:21.265>be <00:12:21.405>turned <00:12:21.545>into <00:12:21.685>someone

296
00:12:23.265 --> 00:12:26.005
<00:12:23.265>who <00:12:23.465>you <00:12:23.665>can <00:12:23.865>essentially, <00:12:24.064>uh, <00:12:24.265>victimize <00:12:24.465>d <00:12:24.665>fraud.

297
00:12:26.385 --> 00:12:30.325
<00:12:26.385>So <00:12:26.525>they're <00:12:26.665>also, <00:12:26.805>you <00:12:26.944>know, <00:12:27.085>willing <00:12:27.225>to <00:12:27.365>put <00:12:27.505>up <00:12:27.645>with <00:12:27.785>more.

298
00:12:30.755 --> 00:12:33.285
<00:12:30.755>Also <00:12:30.930>the <00:12:31.105>fact <00:12:31.280>that, <00:12:31.455>you <00:12:31.630>know, <00:12:31.805>unfortunately <00:12:31.980>a <00:12:32.155>lot

299
00:12:33.305 --> 00:12:35.685
<00:12:33.305>of <00:12:33.584>these <00:12:33.864>operations <00:12:34.145>are <00:12:34.425>run <00:12:34.704>overseas.

300
00:12:36.295 --> 00:12:40.085
<00:12:36.295>There <00:12:36.435>is <00:12:36.574>a <00:12:36.714>kind <00:12:36.854>of <00:12:36.995>perceived, <00:12:37.135>oh, <00:12:37.275>they're <00:12:37.415>very <00:12:37.555>far <00:12:37.694>away

301
00:12:40.145 --> 00:12:42.125
<00:12:40.145>and, <00:12:40.300>you <00:12:40.456>know, <00:12:40.611>there <00:12:40.767>might <00:12:40.922>just <00:12:41.078>be <00:12:41.233>a <00:12:41.389>little <00:12:41.545>bit

302
00:12:42.125 --> 00:12:43.125
<00:12:42.125>of <00:12:42.425>call <00:12:42.725>latency <00:12:43.025>there.

303
00:12:43.145 --> 00:12:45.085
<00:12:43.145>So <00:12:43.378>if <00:12:43.611>you <00:12:43.845>build <00:12:44.078>in <00:12:44.311>the <00:12:44.545>character,

304
00:12:45.185 --> 00:12:47.565
<00:12:45.185>and <00:12:45.359>the <00:12:45.535>bias <00:12:45.709>is <00:12:45.885>inherent <00:12:46.060>in <00:12:46.234>that, <00:12:46.410>the <00:12:46.584>fact

305
00:12:47.565 --> 00:12:49.885
<00:12:47.565>that <00:12:47.915>it's <00:12:48.265>potentially <00:12:48.615>overseas <00:12:48.965>and,

306
00:12:50.105 --> 00:12:52.765
<00:12:50.105>and <00:12:50.280>then <00:12:50.455>the <00:12:50.630>motivation <00:12:50.805>of <00:12:50.980>the <00:12:51.155>scammer, <00:12:51.330>it <00:12:51.505>really,

307
00:12:52.765 --> 00:12:55.125
<00:12:52.765>really <00:12:52.939>comes <00:12:53.115>together <00:12:53.290>to <00:12:53.465>create <00:12:53.640>a <00:12:53.814>little <00:12:53.990>perfect <00:12:54.165>storm

308
00:12:55.375 --> 00:12:57.045
<00:12:55.375>where <00:12:55.575>if <00:12:55.775>you're <00:12:55.975>able <00:12:56.175>to <00:12:56.375>reduce <00:12:56.575>it <00:12:56.775>down

309
00:12:57.045 --> 00:12:58.805
<00:12:57.045>to <00:12:57.324>a <00:12:57.604>couple <00:12:57.885>hundred <00:12:58.165>milliseconds <00:12:58.444>delay,

310
00:12:59.195 --> 00:13:02.565
<00:12:59.195>that <00:12:59.322>is <00:12:59.449>absolutely <00:12:59.576>enough <00:12:59.704>for <00:12:59.831>you <00:12:59.958>to <00:13:00.085>have <00:13:00.213>a, <00:13:00.340>you <00:13:00.467>know, <00:13:00.595>a,

311
00:13:02.645 --> 00:13:04.565
<00:13:02.645>a <00:13:02.995>decent <00:13:03.345>natural <00:13:03.694>flowing <00:13:04.045>conversation.

312
00:13:05.105 --> 00:13:07.525
<00:13:05.105>You <00:13:05.245>spend <00:13:05.385>so <00:13:05.525>much <00:13:05.665>of <00:13:05.805>your <00:13:05.945>time <00:13:06.085>as <00:13:06.225>a <00:13:06.365>developer <00:13:06.505>optimizing

313
00:13:07.525 --> 00:13:08.725
<00:13:07.525>and <00:13:08.065>reducing <00:13:08.605>latency.

314
00:13:08.725 --> 00:13:11.245
<00:13:08.725>So <00:13:08.865>it's <00:13:09.005>not <00:13:09.145>a <00:13:09.285>thing. <00:13:09.425>And <00:13:09.565>then <00:13:09.705>to, <00:13:09.845>to <00:13:09.985>almost <00:13:10.125>have

315
00:13:11.245 --> 00:13:13.645
<00:13:11.245>to <00:13:11.385>do <00:13:11.525>the <00:13:11.665>rollback <00:13:11.805>where <00:13:11.945>you <00:13:12.085>realize <00:13:12.225>actually <00:13:12.365>this <00:13:12.505>is <00:13:12.645>making

316
00:13:13.645 --> 00:13:16.565
<00:13:13.645>this <00:13:13.800>un <00:13:13.956>unbelievable <00:13:14.111>now <00:13:14.267>is, <00:13:14.422>is <00:13:14.578>a <00:13:14.733>really <00:13:14.889>good <00:13:15.045>kind

317
00:13:16.565 --> 00:13:18.925
<00:13:16.565>of <00:13:16.740>example <00:13:16.915>of <00:13:17.090>how <00:13:17.265>UX <00:13:17.440>can <00:13:17.615>be <00:13:17.790>quite <00:13:17.965>complicated

318
00:13:19.065 --> 00:13:20.605
<00:13:19.065>and <00:13:19.342>that <00:13:19.619>it's <00:13:19.896>not <00:13:20.173>always, <00:13:20.451>uh,

319
00:13:20.675 --> 00:13:22.285
<00:13:20.675>what <00:13:20.875>the <00:13:21.074>programmer <00:13:21.275>says <00:13:21.474>is <00:13:21.675>the <00:13:21.875>best <00:13:22.074>thing.

320
00:13:22.395 --> 00:13:24.565
<00:13:22.395>It's <00:13:22.550>not <00:13:22.706>necessarily <00:13:22.861>always <00:13:23.017>the <00:13:23.172>best <00:13:23.328>thing <00:13:23.483>for <00:13:23.639>the <00:13:23.795>product.

321
00:13:24.785 --> 00:13:26.165
<00:13:24.785>So <00:13:25.199>it's <00:13:25.613>really <00:13:26.026>interesting.

322
00:13:26.265 --> 00:13:28.685
<00:13:26.265>Um, <00:13:26.381>I <00:13:26.498>just <00:13:26.615>wanted <00:13:26.731>to <00:13:26.848>move <00:13:26.965>on <00:13:27.081>to <00:13:27.198>some <00:13:27.314>of <00:13:27.431>the, <00:13:27.548>the <00:13:27.665>things

323
00:13:28.685 --> 00:13:31.285
<00:13:28.685>that <00:13:28.824>I <00:13:28.964>think <00:13:29.104>our <00:13:29.244>audience <00:13:29.385>will <00:13:29.525>be <00:13:29.665>really <00:13:29.805>interested <00:13:29.944>to <00:13:30.084>know

324
00:13:31.505 --> 00:13:34.205
<00:13:31.505>how <00:13:31.660>some <00:13:31.816>of <00:13:31.971>this, <00:13:32.127>um, <00:13:32.282>plays <00:13:32.438>out <00:13:32.593>in <00:13:32.749>terms <00:13:32.905>of

325
00:13:35.245 --> 00:13:37.005
<00:13:35.245>battling <00:13:35.445>against <00:13:35.645>things <00:13:35.845>like, <00:13:36.045>you <00:13:36.245>know, <00:13:36.445>obviously <00:13:36.645>we're,

326
00:13:37.005 --> 00:13:38.325
<00:13:37.005>we're <00:13:37.203>both, <00:13:37.401>we're <00:13:37.599>all <00:13:37.797>in <00:13:37.995>the <00:13:38.193>uk

327
00:13:38.345 --> 00:13:40.925
<00:13:38.345>and <00:13:38.461>we're, <00:13:38.578>we, <00:13:38.695>we <00:13:38.811>may <00:13:38.928>not <00:13:39.045>be <00:13:39.161>in <00:13:39.278>the <00:13:39.395>EU <00:13:39.511>anymore, <00:13:39.628>we'll <00:13:39.745>leave

328
00:13:40.925 --> 00:13:44.805
<00:13:40.925>that <00:13:41.052>for <00:13:41.179>another, <00:13:41.306>um, <00:13:41.434>episode, <00:13:41.561>but <00:13:41.688>we, <00:13:41.815>we <00:13:41.943>do <00:13:42.070>still <00:13:42.197>have <00:13:42.324>GDPR

329
00:13:45.025 --> 00:13:46.645
<00:13:45.025>and, <00:13:45.375>um, <00:13:45.725>I'm, <00:13:46.074>I'm <00:13:46.425>assuming,

330
00:13:46.665 --> 00:13:49.365
<00:13:46.665>am <00:13:46.792>I <00:13:46.919>right <00:13:47.046>in <00:13:47.174>saying <00:13:47.301>this <00:13:47.428>is <00:13:47.555>just <00:13:47.683>mainland <00:13:47.810>uk <00:13:47.937>that <00:13:48.064>this,

331
00:13:49.395 --> 00:13:52.165
<00:13:49.395>this <00:13:49.550>program <00:13:49.706>is <00:13:49.861>available, <00:13:50.017>or <00:13:50.172>is <00:13:50.328>it <00:13:50.483>available <00:13:50.639>to <00:13:50.795>everybody?

332
00:13:52.165 --> 00:13:54.405
<00:13:52.165>Could, <00:13:52.398>could <00:13:52.631>it <00:13:52.865>be <00:13:53.098>catching <00:13:53.331>scammers <00:13:53.564>worldwide

333
00:13:54.425 --> 00:13:57.285
<00:13:54.425>or <00:13:54.552>how <00:13:54.679>does <00:13:54.806>it <00:13:54.934>kind <00:13:55.061>of <00:13:55.188>target, <00:13:55.315>you <00:13:55.443>know, <00:13:55.570>does <00:13:55.697>that <00:13:55.824>privacy

334
00:13:57.385 --> 00:13:59.645
<00:13:57.385>and <00:13:57.665>that <00:13:57.944>GDPR, <00:13:58.225>um, <00:13:58.505>issue <00:13:58.785>kind

335
00:13:59.645 --> 00:14:01.765
<00:13:59.645>of <00:13:59.785>come <00:13:59.925>into <00:14:00.064>play <00:14:00.204>in, <00:14:00.345>in <00:14:00.485>terms <00:14:00.625>of <00:14:00.765>how <00:14:00.905>this <00:14:01.045>works?

336
00:14:01.865 --> 00:14:04.285
<00:14:01.865>Or <00:14:02.098>is <00:14:02.331>it, <00:14:02.565>they're <00:14:02.798>scammers, <00:14:03.031>so, <00:14:03.265>um,

337
00:14:04.505 --> 00:14:06.325
<00:14:04.505>of <00:14:04.785>course <00:14:05.064>we <00:14:05.345>sit <00:14:05.625>within <00:14:05.905>GDPR,

338
00:14:06.465 --> 00:14:09.645
<00:14:06.465>but <00:14:06.640>there's <00:14:06.815>um, <00:14:06.990>you <00:14:07.165>know, <00:14:07.340>it's <00:14:07.515>a <00:14:07.690>strange <00:14:07.865>relationship,

339
00:14:09.645 --> 00:14:11.285
<00:14:09.645>isn't <00:14:09.845>it, <00:14:10.045>kind <00:14:10.245>of <00:14:10.444>looking <00:14:10.645>after <00:14:10.845>the <00:14:11.045>people

340
00:14:11.285 --> 00:14:12.445
<00:14:11.285>that <00:14:11.493>are <00:14:11.702>trying <00:14:11.911>to <00:14:12.120>scam <00:14:12.329>people.

341
00:14:12.825 --> 00:14:14.725
<00:14:12.825>Uh, <00:14:13.105>yeah, <00:14:13.385>you <00:14:13.665>know, <00:14:13.945>it's, <00:14:14.225>yeah,

342
00:14:15.355 --> 00:14:17.685
<00:14:15.355>Well, <00:14:15.495>I <00:14:15.635>mean, <00:14:15.775>we, <00:14:15.915>we <00:14:16.055>have <00:14:16.195>a <00:14:16.335>really <00:14:16.475>good <00:14:16.615>legal <00:14:16.755>department

343
00:14:17.685 --> 00:14:20.045
<00:14:17.685>here <00:14:17.859>and, <00:14:18.035>you <00:14:18.209>know, <00:14:18.385>if, <00:14:18.560>if <00:14:18.734>any, <00:14:18.910>any <00:14:19.084>agency

344
00:14:20.045 --> 00:14:23.205
<00:14:20.045>that's <00:14:20.200>wandering <00:14:20.356>into <00:14:20.511>the, <00:14:20.667>the, <00:14:20.822>the <00:14:20.978>world <00:14:21.133>of <00:14:21.289>generative <00:14:21.444>ai,

345
00:14:23.265 --> 00:14:25.965
<00:14:23.265>you, <00:14:23.381>you <00:14:23.498>know, <00:14:23.615>you <00:14:23.731>need <00:14:23.848>a, <00:14:23.965>a, <00:14:24.081>a <00:14:24.198>good <00:14:24.314>clued <00:14:24.431>up <00:14:24.548>legal <00:14:24.665>team

346
00:14:26.345 --> 00:14:28.605
<00:14:26.345>who <00:14:26.485>are <00:14:26.625>willing <00:14:26.765>to <00:14:26.905>learn <00:14:27.045>as <00:14:27.185>fast <00:14:27.325>as, <00:14:27.465>as <00:14:27.605>you <00:14:27.745>can,

347
00:14:28.605 --> 00:14:31.125
<00:14:28.605>as <00:14:28.760>these <00:14:28.916>kind <00:14:29.071>of <00:14:29.227>precedents <00:14:29.382>are <00:14:29.538>starting <00:14:29.693>to <00:14:29.849>be <00:14:30.005>made

348
00:14:31.125 --> 00:14:33.445
<00:14:31.125>of <00:14:31.300>these <00:14:31.475>situations <00:14:31.650>which <00:14:31.825>haven't <00:14:32.000>had <00:14:32.175>rulings <00:14:32.350>on <00:14:32.525>yet.

349
00:14:33.465 --> 00:14:36.445
<00:14:33.465>And <00:14:33.605>you <00:14:33.745>know, <00:14:33.885>what <00:14:34.025>appetite, <00:14:34.165>uh, <00:14:34.305>this <00:14:34.445>risk <00:14:34.585>appetite <00:14:34.725>for <00:14:34.865>you

350
00:14:36.445 --> 00:14:38.045
<00:14:36.445>as <00:14:36.725>an <00:14:37.005>agency <00:14:37.285>and <00:14:37.565>the <00:14:37.845>client.

351
00:14:38.745 --> 00:14:41.165
<00:14:38.745>And <00:14:38.885>it <00:14:39.025>was <00:14:39.165>definitely <00:14:39.305>one <00:14:39.445>of <00:14:39.585>those <00:14:39.725>questions <00:14:39.865>in <00:14:40.005>terms <00:14:40.145>of

352
00:14:41.165 --> 00:14:43.685
<00:14:41.165>what <00:14:41.398>rights <00:14:41.631>to <00:14:41.865>the <00:14:42.098>scammers <00:14:42.331>themselves <00:14:42.564>have.

353
00:14:44.265 --> 00:14:46.085
<00:14:44.265>Uh, <00:14:44.545>we <00:14:44.824>also, <00:14:45.105>you <00:14:45.385>know, <00:14:45.665>one

354
00:14:46.085 --> 00:14:48.245
<00:14:46.085>of <00:14:46.225>the <00:14:46.365>things <00:14:46.505>we <00:14:46.645>haven't <00:14:46.785>mentioned <00:14:46.925>is <00:14:47.065>we <00:14:47.205>trained <00:14:47.345>a <00:14:47.485>lot

355
00:14:48.245 --> 00:14:50.685
<00:14:48.245>of <00:14:48.525>Daisy's <00:14:48.805>data <00:14:49.085>from <00:14:49.365>Jim <00:14:49.645>Browning.

356
00:14:51.185 --> 00:14:53.525
<00:14:51.185>So <00:14:51.340>we <00:14:51.496>were <00:14:51.651>able <00:14:51.807>to <00:14:51.962>work <00:14:52.118>with <00:14:52.273>like <00:14:52.429>the <00:14:52.584>UK's,

357
00:14:53.525 --> 00:14:55.085
<00:14:53.525>like <00:14:53.991>top <00:14:54.458>scam <00:14:54.925>beta,

358
00:14:55.185 --> 00:14:58.525
<00:14:55.185>and <00:14:55.324>we <00:14:55.464>had, <00:14:55.604>you <00:14:55.744>know, <00:14:55.885>a <00:14:56.025>conversation <00:14:56.165>a <00:14:56.305>around <00:14:56.444>around <00:14:56.584>that,

359
00:14:58.545 --> 00:15:02.085
<00:14:58.545>and <00:14:58.700>we'd <00:14:58.856>observed <00:14:59.011>how <00:14:59.167>other <00:14:59.322>content <00:14:59.478>creators <00:14:59.633>had, <00:14:59.789>you <00:14:59.944>know,

360
00:15:02.085 --> 00:15:03.245
<00:15:02.085>handled <00:15:02.607>that <00:15:03.129>situation.

361
00:15:03.625 --> 00:15:05.565
<00:15:03.625>And <00:15:03.752>I <00:15:03.879>think <00:15:04.006>you're <00:15:04.134>right, <00:15:04.261>we <00:15:04.388>kind <00:15:04.515>of <00:15:04.643>came <00:15:04.770>to <00:15:04.897>the <00:15:05.025>conclusion

362
00:15:05.635 --> 00:15:07.685
<00:15:05.635>that <00:15:05.790>at <00:15:05.946>the <00:15:06.101>end <00:15:06.257>of <00:15:06.412>the <00:15:06.568>day, <00:15:06.723>these <00:15:06.879>were <00:15:07.035>people

363
00:15:07.685 --> 00:15:11.325
<00:15:07.685>who <00:15:07.885>were <00:15:08.084>operating <00:15:08.285>in <00:15:08.484>nefarious <00:15:08.685>criminal <00:15:08.885>activities, <00:15:09.084>uh,

364
00:15:11.465 --> 00:15:12.765
<00:15:11.465>and <00:15:11.699>that, <00:15:11.933>you <00:15:12.167>know, <00:15:12.401>we'd <00:15:12.635>gone

365
00:15:12.765 --> 00:15:14.165
<00:15:12.765>through <00:15:13.016>the <00:15:13.269>due <00:15:13.521>diligence <00:15:13.773>our <00:15:14.025>side,

366
00:15:14.165 --> 00:15:16.925
<00:15:14.165>and <00:15:14.365>through <00:15:14.564>a <00:15:14.765>collective <00:15:14.964>responsibility <00:15:15.165>point <00:15:15.365>of <00:15:15.564>view,

367
00:15:17.185 --> 00:15:19.125
<00:15:17.185>we <00:15:17.385>decided <00:15:17.584>to <00:15:17.785>go <00:15:17.984>forward <00:15:18.185>with <00:15:18.385>the <00:15:18.584>project.

368
00:15:19.765 --> 00:15:22.205
<00:15:19.765>I <00:15:19.892>suppose <00:15:20.019>the <00:15:20.146>other <00:15:20.274>thing <00:15:20.401>is <00:15:20.528>that <00:15:20.655>when <00:15:20.783>we're <00:15:20.910>using <00:15:21.037>a <00:15:21.165>lot

369
00:15:22.205 --> 00:15:24.165
<00:15:22.205>of <00:15:22.405>these <00:15:22.605>models, <00:15:22.805>um, <00:15:23.005>there's <00:15:23.205>these <00:15:23.405>inherent <00:15:23.605>biases

370
00:15:24.235 --> 00:15:25.485
<00:15:24.235>that <00:15:24.460>kind <00:15:24.685>of <00:15:24.910>built <00:15:25.135>into <00:15:25.360>them.

371
00:15:25.745 --> 00:15:27.605
<00:15:25.745>And <00:15:25.978>I <00:15:26.211>was <00:15:26.445>interested <00:15:26.678>to <00:15:26.911>know, <00:15:27.145>um,

372
00:15:27.835 --> 00:15:30.645
<00:15:27.835>that <00:15:27.942>the <00:15:28.050>way <00:15:28.158>I <00:15:28.265>almost <00:15:28.373>think <00:15:28.481>of <00:15:28.588>it <00:15:28.696>is <00:15:28.804>a <00:15:28.911>lot <00:15:29.019>of <00:15:29.127>these <00:15:29.235>bots,

373
00:15:30.645 --> 00:15:33.765
<00:15:30.645>if <00:15:30.785>they <00:15:30.925>were <00:15:31.064>a <00:15:31.204>person, <00:15:31.345>you <00:15:31.485>wouldn't <00:15:31.625>describe <00:15:31.765>them <00:15:31.905>as <00:15:32.045>an,

374
00:15:33.765 --> 00:15:35.405
<00:15:33.765>as <00:15:34.115>an <00:15:34.465>an <00:15:34.814>elderly <00:15:35.165>grandmother.

375
00:15:35.515 --> 00:15:38.285
<00:15:35.515>They <00:15:35.631>tend <00:15:35.748>to <00:15:35.865>have <00:15:35.981>a <00:15:36.098>very <00:15:36.215>sort <00:15:36.331>of <00:15:36.448>middle <00:15:36.564>of <00:15:36.681>the <00:15:36.798>road, <00:15:36.915>um,

376
00:15:38.725 --> 00:15:40.125
<00:15:38.725>attitude <00:15:38.977>on <00:15:39.229>everything, <00:15:39.481>just <00:15:39.733>the <00:15:39.985>average

377
00:15:40.345 --> 00:15:41.645
<00:15:40.345>of <00:15:40.579>everything <00:15:40.813>they've <00:15:41.047>been <00:15:41.281>trained <00:15:41.515>on.

378
00:15:42.065 --> 00:15:45.485
<00:15:42.065>Um, <00:15:42.181>did <00:15:42.298>you <00:15:42.415>have <00:15:42.531>to <00:15:42.648>do <00:15:42.765>much <00:15:42.881>in <00:15:42.998>terms <00:15:43.115>of, <00:15:43.231>you <00:15:43.348>know, <00:15:43.465>helping

379
00:15:45.505 --> 00:15:47.725
<00:15:45.505>to <00:15:45.680>mold <00:15:45.855>the <00:15:46.030>language <00:15:46.205>that <00:15:46.380>the <00:15:46.555>person <00:15:46.730>might <00:15:46.905>use

380
00:15:47.785 --> 00:15:49.605
<00:15:47.785>to <00:15:47.959>maybe <00:15:48.135>make <00:15:48.310>it <00:15:48.485>sound <00:15:48.660>like <00:15:48.834>an <00:15:49.010>older <00:15:49.185>person

381
00:15:49.825 --> 00:15:51.725
<00:15:49.825>or <00:15:50.058>maybe <00:15:50.291>more <00:15:50.525>formal, <00:15:50.758>as <00:15:50.991>we <00:15:51.225>know,

382
00:15:51.725 --> 00:15:54.165
<00:15:51.725>older <00:15:51.852>people <00:15:51.979>in <00:15:52.106>the <00:15:52.234>UK <00:15:52.361>will <00:15:52.488>speak <00:15:52.615>a <00:15:52.743>bit <00:15:52.870>more <00:15:52.997>formally <00:15:53.125>than,

383
00:15:54.165 --> 00:15:55.205
<00:15:54.165>than <00:15:54.477>younger <00:15:54.789>people, <00:15:55.101>perhaps.

384
00:15:55.665 --> 00:15:57.445
<00:15:55.665>Did <00:15:55.839>this <00:15:56.015>kind <00:15:56.189>of <00:15:56.365>play <00:15:56.540>in <00:15:56.714>that <00:15:56.890>you <00:15:57.064>had

385
00:15:57.445 --> 00:16:00.685
<00:15:57.445>to <00:15:57.572>untrain <00:15:57.699>it <00:15:57.826>from <00:15:57.954>some <00:15:58.081>of <00:15:58.208>the <00:15:58.335>biases <00:15:58.463>that <00:15:58.590>were <00:15:58.717>built <00:15:58.845>in?

386
00:16:01.315 --> 00:16:02.405
<00:16:01.315>Yeah, <00:16:02.295>absolutely.

387
00:16:02.645 --> 00:16:05.765
<00:16:02.645>I <00:16:02.772>mean, <00:16:02.899>you <00:16:03.026>know, <00:16:03.154>using <00:16:03.281>shots <00:16:03.408>in, <00:16:03.535>in <00:16:03.663>prompting <00:16:03.790>is <00:16:03.917>a <00:16:04.045>very,

388
00:16:05.765 --> 00:16:07.645
<00:16:05.765>obviously <00:16:05.965>a <00:16:06.165>very <00:16:06.365>well <00:16:06.564>known <00:16:06.765>and <00:16:06.965>common <00:16:07.165>technique.

389
00:16:08.065 --> 00:16:11.085
<00:16:08.065>But <00:16:08.192>yes, <00:16:08.319>you'd <00:16:08.446>have <00:16:08.574>to, <00:16:08.701>we, <00:16:08.828>we <00:16:08.955>have <00:16:09.083>like <00:16:09.210>a <00:16:09.337>little <00:16:09.465>process

390
00:16:11.305 --> 00:16:14.365
<00:16:11.305>for <00:16:11.479>character <00:16:11.655>design <00:16:11.829>now, <00:16:12.005>uh, <00:16:12.180>just <00:16:12.354>through, <00:16:12.530>you <00:16:12.704>know,

391
00:16:14.705 --> 00:16:17.125
<00:16:14.705>the <00:16:14.905>in <00:16:15.105>development <00:16:15.305>work <00:16:15.505>that <00:16:15.705>we've, <00:16:15.905>we've <00:16:16.105>done

392
00:16:17.545 --> 00:16:19.685
<00:16:17.545>and <00:16:17.719>we <00:16:17.895>have <00:16:18.069>like <00:16:18.245>a <00:16:18.420>scheme <00:16:18.594>which <00:16:18.770>we've <00:16:18.944>created,

393
00:16:19.685 --> 00:16:21.405
<00:16:19.685>which <00:16:19.918>works <00:16:20.151>quite <00:16:20.385>well <00:16:20.618>in <00:16:20.851>terms <00:16:21.084>of

394
00:16:21.555 --> 00:16:24.045
<00:16:21.555>that <00:16:21.755>whole <00:16:21.954>world <00:16:22.155>building <00:16:22.354>thing <00:16:22.555>from, <00:16:22.755>you <00:16:22.954>know,

395
00:16:24.045 --> 00:16:26.445
<00:16:24.045>what's <00:16:24.200>your <00:16:24.356>name, <00:16:24.511>how <00:16:24.667>old <00:16:24.822>you <00:16:24.978>are, <00:16:25.133>where <00:16:25.289>you're <00:16:25.444>from,

396
00:16:26.635 --> 00:16:29.325
<00:16:26.635>what <00:16:26.790>are <00:16:26.946>your <00:16:27.101>hobbies, <00:16:27.257>what's <00:16:27.412>your <00:16:27.568>family, <00:16:27.723>you <00:16:27.879>know, <00:16:28.035>all,

397
00:16:29.385 --> 00:16:31.685
<00:16:29.385>all <00:16:29.525>of <00:16:29.665>these <00:16:29.805>things <00:16:29.944>start <00:16:30.085>getting <00:16:30.225>to <00:16:30.365>kind <00:16:30.505>of <00:16:30.645>like, <00:16:30.785>and,

398
00:16:31.705 --> 00:16:35.285
<00:16:31.705>and <00:16:31.880>you <00:16:32.055>don't <00:16:32.230>necessarily <00:16:32.405>have <00:16:32.580>to <00:16:32.755>overly <00:16:32.930>add <00:16:33.105>detail

399
00:16:35.355 --> 00:16:38.045
<00:16:35.355>because <00:16:35.530>you <00:16:35.705>still <00:16:35.880>want <00:16:36.055>to <00:16:36.230>keep <00:16:36.405>everything <00:16:36.580>quite <00:16:36.755>lean

400
00:16:38.045 --> 00:16:40.165
<00:16:38.045>because, <00:16:38.219>you <00:16:38.395>know, <00:16:38.569>as <00:16:38.745>Martin <00:16:38.920>was <00:16:39.094>saying, <00:16:39.270>you <00:16:39.444>know,

401
00:16:40.255 --> 00:16:43.485
<00:16:40.255>everything <00:16:40.488>that <00:16:40.721>you <00:16:40.955>add <00:16:41.188>might <00:16:41.421>add <00:16:41.655>latency.

402
00:16:43.865 --> 00:16:46.405
<00:16:43.865>So <00:16:44.040>when <00:16:44.215>you <00:16:44.390>are <00:16:44.565>looking <00:16:44.740>at <00:16:44.915>how <00:16:45.090>the <00:16:45.265>kind

403
00:16:46.405 --> 00:16:49.765
<00:16:46.405>of <00:16:46.545>like <00:16:46.685>voice <00:16:46.824>is <00:16:46.964>interpreted <00:16:47.105>to <00:16:47.245>determine <00:16:47.385>the <00:16:47.525>question <00:16:47.665>to <00:16:47.805>go

404
00:16:49.785 --> 00:16:52.485
<00:16:49.785>and <00:16:49.925>check <00:16:50.064>the <00:16:50.204>kind <00:16:50.344>of <00:16:50.485>like <00:16:50.625>background <00:16:50.765>data <00:16:50.905>that <00:16:51.045>you <00:16:51.185>know,

405
00:16:52.505 --> 00:16:54.845
<00:16:52.505>you, <00:16:52.680>you, <00:16:52.855>you <00:16:53.030>basically <00:16:53.205>got, <00:16:53.380>which <00:16:53.555>formulates <00:16:53.730>the <00:16:53.905>response,

406
00:16:54.845 --> 00:16:58.405
<00:16:54.845>if <00:16:55.020>it's <00:16:55.195>absolutely <00:16:55.370>vast, <00:16:55.545>then <00:16:55.720>you <00:16:55.895>know <00:16:56.070>it's <00:16:56.245>going

407
00:16:58.425 --> 00:16:59.645
<00:16:58.425>to <00:16:58.973>cause <00:16:59.523>delays.

408
00:16:59.705 --> 00:17:02.485
<00:16:59.705>So <00:16:59.860>there <00:17:00.016>was <00:17:00.171>an <00:17:00.327>exercise <00:17:00.482>in <00:17:00.638>crunching <00:17:00.793>that <00:17:00.949>down <00:17:01.105>to

409
00:17:03.185 --> 00:17:05.045
<00:17:03.185>how <00:17:03.535>little <00:17:03.885>is <00:17:04.234>still <00:17:04.585>enough

410
00:17:05.045 --> 00:17:07.285
<00:17:05.045>to <00:17:05.325>create <00:17:05.605>a <00:17:05.885>really <00:17:06.165>compelling <00:17:06.445>character,

411
00:17:07.505 --> 00:17:09.645
<00:17:07.505>but <00:17:07.705>shots <00:17:07.905>in <00:17:08.105>terms <00:17:08.305>of <00:17:08.505>language, <00:17:08.705>the <00:17:08.905>types

412
00:17:09.665 --> 00:17:11.005
<00:17:09.665>of <00:17:09.966>phrases <00:17:10.268>that <00:17:10.569>she <00:17:10.871>used.

413
00:17:11.435 --> 00:17:12.605
<00:17:11.435>That <00:17:11.645>was <00:17:11.856>all <00:17:12.066>part <00:17:12.277>of <00:17:12.488>it.

414
00:17:12.665 --> 00:17:15.565
<00:17:12.665>And <00:17:12.820>it <00:17:12.976>was <00:17:13.131>also <00:17:13.287>an <00:17:13.442>ongoing <00:17:13.598>process <00:17:13.753>as <00:17:13.909>Daisy <00:17:14.065>works

415
00:17:15.745 --> 00:17:18.325
<00:17:15.744>and <00:17:15.944>we <00:17:16.145>get <00:17:16.344>things, <00:17:16.544>um, <00:17:16.744>that <00:17:16.944>she <00:17:17.145>says,

416
00:17:18.865 --> 00:17:20.045
<00:17:18.865>we <00:17:19.077>go, <00:17:19.289>oh, <00:17:19.502>we <00:17:19.714>like <00:17:19.927>that.

417
00:17:20.115 --> 00:17:21.445
<00:17:20.115>That <00:17:20.513>sounds <00:17:20.913>like <00:17:21.311>Daisy.

418
00:17:21.445 --> 00:17:24.125
<00:17:21.444>Now <00:17:21.600>let's, <00:17:21.756>is <00:17:21.911>is <00:17:22.067>it <00:17:22.222>good <00:17:22.378>enough <00:17:22.533>to <00:17:22.689>add <00:17:22.845>to

419
00:17:24.125 --> 00:17:25.325
<00:17:24.125>that <00:17:24.395>kind <00:17:24.665>of <00:17:24.935>like <00:17:25.204>training?

420
00:17:25.985 --> 00:17:28.325
<00:17:25.984>Uh, <00:17:26.159>and <00:17:26.334>it <00:17:26.510>could <00:17:26.685>be <00:17:26.859>for <00:17:27.034>instance, <00:17:27.209>like <00:17:27.385>notoriously,

421
00:17:28.545 --> 00:17:31.005
<00:17:28.545>she <00:17:28.672>never <00:17:28.799>had <00:17:28.926>a <00:17:29.054>cat <00:17:29.181>called <00:17:29.308>Fluffy, <00:17:29.435>but <00:17:29.563>one <00:17:29.690>day <00:17:29.817>she <00:17:29.945>did,

422
00:17:31.065 --> 00:17:32.605
<00:17:31.065>and <00:17:31.263>we <00:17:31.461>liked <00:17:31.659>it, <00:17:31.857>so <00:17:32.055>we <00:17:32.253>wanted <00:17:32.451>it,

423
00:17:32.605 --> 00:17:33.925
<00:17:32.605>and <00:17:32.774>now <00:17:32.944>she's <00:17:33.114>got <00:17:33.283>a <00:17:33.453>cat <00:17:33.623>called <00:17:33.793>Fluffy.

424
00:17:34.115 --> 00:17:38.365
<00:17:34.115>Yeah, <00:17:34.270>I <00:17:34.426>think <00:17:34.581>also <00:17:34.737>another <00:17:34.892>important <00:17:35.048>point <00:17:35.203>is <00:17:35.359>like, <00:17:35.515>yes,

425
00:17:38.465 --> 00:17:40.965
<00:17:38.465>all <00:17:38.592>the <00:17:38.719>things <00:17:38.846>that <00:17:38.974>she <00:17:39.101>says, <00:17:39.228>but <00:17:39.355>also <00:17:39.483>how <00:17:39.610>she <00:17:39.737>says <00:17:39.865>it.

426
00:17:41.425 --> 00:17:43.685
<00:17:41.425>And <00:17:41.580>that's <00:17:41.736>was <00:17:41.891>something <00:17:42.047>that <00:17:42.202>was <00:17:42.358>really <00:17:42.513>important <00:17:42.669>to <00:17:42.825>us

427
00:17:43.685 --> 00:17:45.725
<00:17:43.685>as <00:17:43.885>well, <00:17:44.085>when, <00:17:44.284>when <00:17:44.485>figuring <00:17:44.685>out <00:17:44.885>the <00:17:45.085>voice,

428
00:17:45.755 --> 00:17:47.885
<00:17:45.755>because <00:17:45.988>there, <00:17:46.221>there <00:17:46.455>was <00:17:46.688>lots <00:17:46.921>of <00:17:47.155>ways

429
00:17:47.885 --> 00:17:49.605
<00:17:47.885>of <00:17:48.351>training, <00:17:48.818>uh, <00:17:49.285>voices.

430
00:17:49.825 --> 00:17:52.005
<00:17:49.825>And <00:17:49.980>if <00:17:50.136>you <00:17:50.291>actually <00:17:50.447>look <00:17:50.602>at <00:17:50.758>voice <00:17:50.913>libraries, <00:17:51.069>they <00:17:51.225>might,

431
00:17:52.005 --> 00:17:54.165
<00:17:52.005>there <00:17:52.205>are <00:17:52.405>already <00:17:52.605>tons <00:17:52.805>of <00:17:53.005>stuff <00:17:53.205>that's <00:17:53.405>available,

432
00:17:54.385 --> 00:17:57.345
<00:17:54.385>but <00:17:54.540>if <00:17:54.696>you <00:17:54.851>look <00:17:55.007>at <00:17:55.162>the <00:17:55.318>best <00:17:55.473>platforms <00:17:55.629>out <00:17:55.785>there,

433
00:17:57.345 --> 00:18:00.065
<00:17:57.345>we <00:17:57.520>used <00:17:57.695>11 <00:17:57.870>labs <00:17:58.045>for, <00:17:58.220>um, <00:17:58.395>for <00:17:58.570>the <00:17:58.745>Voice.

434
00:18:00.485 --> 00:18:04.105
<00:18:00.485>And <00:18:00.685>what <00:18:00.885>happened <00:18:01.084>is <00:18:01.284>that, <00:18:01.485>um, <00:18:01.685>those <00:18:01.885>libraries,

435
00:18:04.105 --> 00:18:07.785
<00:18:04.105>they <00:18:04.305>all <00:18:04.505>trained <00:18:04.705>on <00:18:04.905>narrative <00:18:05.105>performances <00:18:05.305>or <00:18:05.505>storytelling

436
00:18:08.165 --> 00:18:10.935
<00:18:08.165>and <00:18:08.340>other, <00:18:08.514>other <00:18:08.690>things <00:18:08.865>like <00:18:09.040>that <00:18:09.215>at <00:18:09.389>that <00:18:09.565>time.

437
00:18:11.035 --> 00:18:12.335
<00:18:11.035>We <00:18:11.230>are <00:18:11.425>seeing <00:18:11.620>more <00:18:11.815>of <00:18:12.010>them <00:18:12.205>now,

438
00:18:12.335 --> 00:18:14.895
<00:18:12.335>but <00:18:12.568>at <00:18:12.801>that <00:18:13.035>time, <00:18:13.268>like <00:18:13.501>conversational, <00:18:13.735>um,

439
00:18:15.155 --> 00:18:16.535
<00:18:15.155>AI <00:18:15.465>wasn't <00:18:15.776>really <00:18:16.086>a <00:18:16.397>thing.

440
00:18:16.915 --> 00:18:21.735
<00:18:16.915>So <00:18:17.070>having <00:18:17.226>a, <00:18:17.381>a <00:18:17.537>voice <00:18:17.692>that <00:18:17.848>felt <00:18:18.003>conversational <00:18:18.159>was <00:18:18.315>something

441
00:18:21.735 --> 00:18:24.255
<00:18:21.735>that <00:18:21.935>we, <00:18:22.135>uh, <00:18:22.334>really <00:18:22.534>were <00:18:22.735>very <00:18:22.935>keen <00:18:23.135>on.

442
00:18:24.355 --> 00:18:29.255
<00:18:24.355>And <00:18:24.495>we <00:18:24.635>did <00:18:24.775>work <00:18:24.915>with, <00:18:25.055>um, <00:18:25.195>one <00:18:25.335>of <00:18:25.475>our, <00:18:25.615>uh, <00:18:25.755>colleagues,

443
00:18:29.325 --> 00:18:31.255
<00:18:29.325>grandma, <00:18:29.605>to <00:18:29.885>actually <00:18:30.165>provide <00:18:30.445>the <00:18:30.725>boys

444
00:18:31.255 --> 00:18:35.575
<00:18:31.255>and <00:18:31.410>clone <00:18:31.566>her <00:18:31.721>voice, <00:18:31.877>which <00:18:32.032>was <00:18:32.188>done <00:18:32.343>over <00:18:32.499>a, <00:18:32.655>a,

445
00:18:35.735 --> 00:18:38.135
<00:18:35.735>a <00:18:35.935>long <00:18:36.135>period <00:18:36.334>of <00:18:36.534>hours <00:18:36.735>of, <00:18:36.935>of <00:18:37.135>talking

446
00:18:38.155 --> 00:18:40.495
<00:18:38.155>to <00:18:38.504>her <00:18:38.855>about <00:18:39.205>just <00:18:39.555>anything.

447
00:18:40.685 --> 00:18:43.375
<00:18:40.685>Like, <00:18:40.918>luckily <00:18:41.151>she <00:18:41.385>was <00:18:41.618>very, <00:18:41.851>uh, <00:18:42.085>chatty

448
00:18:43.375 --> 00:18:46.895
<00:18:43.375>and <00:18:43.468>I <00:18:43.561>got <00:18:43.655>to <00:18:43.748>in <00:18:43.841>a, <00:18:43.935>in <00:18:44.028>a <00:18:44.121>booth <00:18:44.215>with <00:18:44.308>her <00:18:44.401>for <00:18:44.495>a <00:18:44.588>couple <00:18:44.681>of <00:18:44.775>hours

449
00:18:46.915 --> 00:18:50.735
<00:18:46.915>and <00:18:47.042>just <00:18:47.169>talking, <00:18:47.296>uh, <00:18:47.424>to <00:18:47.551>her <00:18:47.678>about <00:18:47.805>all <00:18:47.933>the <00:18:48.060>kind <00:18:48.187>of <00:18:48.315>things

450
00:18:50.735 --> 00:18:52.015
<00:18:50.735>that <00:18:51.119>she <00:18:51.503>really <00:18:51.887>enjoyed.

451
00:18:52.015 --> 00:18:54.055
<00:18:52.015>And <00:18:52.215>that <00:18:52.415>by <00:18:52.615>doing <00:18:52.815>that <00:18:53.015>we <00:18:53.215>got <00:18:53.415>lots

452
00:18:54.055 --> 00:18:57.015
<00:18:54.055>and <00:18:54.288>lots <00:18:54.521>of <00:18:54.755>natural <00:18:54.988>language <00:18:55.221>data, <00:18:55.455>um,

453
00:18:57.355 --> 00:18:59.015
<00:18:57.355>and <00:18:57.530>that <00:18:57.705>we <00:18:57.880>could <00:18:58.055>use <00:18:58.230>to <00:18:58.405>train <00:18:58.580>them <00:18:58.755>all.

454
00:18:59.015 --> 00:19:03.695
<00:18:59.015>And <00:18:59.170>that's <00:18:59.326>helps <00:18:59.481>really <00:18:59.637>frame <00:18:59.792>everything <00:18:59.948>she's <00:19:00.103>saying <00:19:00.259>in <00:19:00.415>a

455
00:19:03.775 --> 00:19:05.735
<00:19:03.775>way <00:19:04.008>that <00:19:04.241>makes <00:19:04.475>it <00:19:04.708>more <00:19:04.941>believable, <00:19:05.175>right?

456
00:19:05.735 --> 00:19:07.775
<00:19:05.735>Because <00:19:05.968>there's <00:19:06.201>a <00:19:06.435>sort <00:19:06.668>of <00:19:06.901>tonality <00:19:07.135>to

457
00:19:08.315 --> 00:19:11.735
<00:19:08.315>how <00:19:08.455>you <00:19:08.595>speak <00:19:08.735>when <00:19:08.875>you <00:19:09.015>are <00:19:09.155>in <00:19:09.295>a <00:19:09.435>conversation <00:19:09.575>rather <00:19:09.715>than

458
00:19:11.995 --> 00:19:13.255
<00:19:11.995>how <00:19:12.221>you <00:19:12.448>speak <00:19:12.675>in <00:19:12.902>another <00:19:13.129>situation.

459
00:19:13.255 --> 00:19:14.375
<00:19:13.255>And <00:19:13.399>when <00:19:13.543>you're <00:19:13.687>on <00:19:13.831>your <00:19:13.975>phone, <00:19:14.119>you <00:19:14.263>know,

460
00:19:14.375 --> 00:19:15.775
<00:19:14.375>what <00:19:14.627>you <00:19:14.879>want <00:19:15.131>to <00:19:15.383>feel <00:19:15.635>natural.

461
00:19:16.395 --> 00:19:19.775
<00:19:16.395>Um, <00:19:16.522>so <00:19:16.649>that <00:19:16.776>was <00:19:16.904>a <00:19:17.031>really <00:19:17.158>important <00:19:17.285>part <00:19:17.413>of <00:19:17.540>sort <00:19:17.667>of, <00:19:17.795>um,

462
00:19:20.235 --> 00:19:24.215
<00:19:20.235>making <00:19:20.375>where <00:19:20.514>let's <00:19:20.655>kind <00:19:20.794>of <00:19:20.935>goes <00:19:21.074>to <00:19:21.215>see <00:19:21.354>how <00:19:21.495>we <00:19:21.635>had

463
00:19:24.215 --> 00:19:27.495
<00:19:24.215>to <00:19:24.355>use <00:19:24.495>lots <00:19:24.635>of <00:19:24.774>different <00:19:24.915>models <00:19:25.054>to <00:19:25.195>actually <00:19:25.334>make <00:19:25.475>it <00:19:25.615>work

464
00:19:27.525 --> 00:19:28.575
<00:19:27.525>that <00:19:27.840>all <00:19:28.155>work <00:19:28.470>together

465
00:19:28.635 --> 00:19:31.175
<00:19:28.635>and <00:19:28.742>sort <00:19:28.850>of, <00:19:28.958>so <00:19:29.065>that <00:19:29.173>was <00:19:29.281>where <00:19:29.388>a <00:19:29.496>lot <00:19:29.604>of <00:19:29.711>the <00:19:29.819>work <00:19:29.927>goes <00:19:30.035>in.

466
00:19:31.175 --> 00:19:33.615
<00:19:31.175>You <00:19:31.315>sort <00:19:31.455>of <00:19:31.595>fine <00:19:31.735>tune <00:19:31.875>all <00:19:32.014>the <00:19:32.155>different <00:19:32.294>parts <00:19:32.435>of <00:19:32.575>it

467
00:19:33.615 --> 00:19:35.575
<00:19:33.615>and <00:19:33.770>make <00:19:33.926>sure <00:19:34.081>that <00:19:34.237>it's <00:19:34.392>all <00:19:34.548>working <00:19:34.703>together <00:19:34.859>when <00:19:35.015>you,

468
00:19:35.575 --> 00:19:37.455
<00:19:35.575>when <00:19:35.808>you, <00:19:36.041>when <00:19:36.275>you <00:19:36.508>sort <00:19:36.741>of, <00:19:36.975>uh,

469
00:19:37.595 --> 00:19:38.895
<00:19:37.595>put <00:19:37.887>all <00:19:38.180>the <00:19:38.472>elements <00:19:38.764>together.

470
00:19:39.635 --> 00:19:43.455
<00:19:39.635>But <00:19:39.790>Daisy, <00:19:39.946>uh, <00:19:40.101>Daisy <00:19:40.257>was, <00:19:40.412>uh, <00:19:40.568>sorry, <00:19:40.723>the, <00:19:40.879>the <00:19:41.035>person

471
00:19:43.475 --> 00:19:45.975
<00:19:43.475>who <00:19:43.675>voiced <00:19:43.875>Daisy <00:19:44.074>is <00:19:44.274>actually <00:19:44.475>a <00:19:44.675>colleague's <00:19:44.875>grandmother,

472
00:19:46.355 --> 00:19:48.975
<00:19:46.355>and <00:19:46.482>it <00:19:46.609>was <00:19:46.736>all <00:19:46.864>part, <00:19:46.991>it <00:19:47.118>was <00:19:47.245>all <00:19:47.373>part <00:19:47.500>of <00:19:47.627>the <00:19:47.755>proof

473
00:19:48.975 --> 00:19:50.455
<00:19:48.975>of <00:19:49.418>concept <00:19:49.862>development <00:19:50.307>phase.

474
00:19:50.515 --> 00:19:53.095
<00:19:50.515>We <00:19:50.715>had <00:19:50.915>thought <00:19:51.115>that <00:19:51.315>maybe <00:19:51.515>we <00:19:51.715>would <00:19:51.915>need

475
00:19:53.095 --> 00:19:55.375
<00:19:53.095>to <00:19:53.270>go <00:19:53.445>down <00:19:53.620>the <00:19:53.795>more <00:19:53.970>traditional <00:19:54.145>voice <00:19:54.320>artist <00:19:54.495>route.

476
00:19:55.675 --> 00:19:57.895
<00:19:55.675>Uh, <00:19:55.908>and <00:19:56.141>at <00:19:56.375>the <00:19:56.608>time, <00:19:56.841>obviously <00:19:57.075>we,

477
00:19:58.135 --> 00:19:59.495
<00:19:58.135>everyone <00:19:58.339>knows <00:19:58.543>what's <00:19:58.746>going <00:19:58.951>on <00:19:59.155>in <00:19:59.359>the

478
00:19:59.495 --> 00:20:00.935
<00:19:59.495>media <00:19:59.819>and <00:20:00.143>for <00:20:00.466>good <00:20:00.791>reason.

479
00:20:00.935 --> 00:20:03.095
<00:20:00.935>There <00:20:01.110>is <00:20:01.284>a <00:20:01.460>lot <00:20:01.635>of, <00:20:01.810>you <00:20:01.985>know, <00:20:02.159>the <00:20:02.335>nervousness,

480
00:20:03.335 --> 00:20:05.855
<00:20:03.335>trepidation <00:20:03.510>about, <00:20:03.685>you <00:20:03.860>know, <00:20:04.035>the <00:20:04.210>use <00:20:04.385>of <00:20:04.560>people's <00:20:04.735>voices

481
00:20:06.475 --> 00:20:07.575
<00:20:06.475>and <00:20:06.804>actually <00:20:07.135>going <00:20:07.465>off

482
00:20:07.575 --> 00:20:10.535
<00:20:07.575>and <00:20:07.750>starting <00:20:07.925>to <00:20:08.100>open <00:20:08.275>those <00:20:08.450>conversations <00:20:08.625>up <00:20:08.800>with, <00:20:08.975>um,

483
00:20:10.675 --> 00:20:12.255
<00:20:10.675>agency <00:20:11.141>represented <00:20:11.608>voice <00:20:12.075>artists.

484
00:20:12.755 --> 00:20:15.335
<00:20:12.755>We, <00:20:12.910>it <00:20:13.066>was <00:20:13.221>quite <00:20:13.377>clear, <00:20:13.532>um, <00:20:13.688>earlier <00:20:13.843>on, <00:20:13.999>earlier <00:20:14.155>on

485
00:20:15.335 --> 00:20:18.135
<00:20:15.335>that <00:20:15.475>actually <00:20:15.615>this <00:20:15.755>was <00:20:15.895>going <00:20:16.035>to <00:20:16.175>be <00:20:16.315>quite <00:20:16.455>a <00:20:16.595>difficult <00:20:16.735>process

486
00:20:18.715 --> 00:20:20.335
<00:20:18.715>and <00:20:18.948>it's <00:20:19.181>certainly <00:20:19.415>one <00:20:19.648>that <00:20:19.881>we <00:20:20.115>didn't

487
00:20:20.335 --> 00:20:21.535
<00:20:20.335>necessarily <00:20:20.695>shy <00:20:21.055>away <00:20:21.415>from.

488
00:20:21.595 --> 00:20:24.935
<00:20:21.595>It <00:20:21.722>was <00:20:21.849>just <00:20:21.976>at <00:20:22.104>that <00:20:22.231>point <00:20:22.358>where <00:20:22.485>everyone <00:20:22.613>had <00:20:22.740>gotten <00:20:22.867>so <00:20:22.995>used

489
00:20:24.935 --> 00:20:27.495
<00:20:24.935>to <00:20:25.075>the <00:20:25.215>voice <00:20:25.355>that <00:20:25.495>we <00:20:25.635>got <00:20:25.774>that <00:20:25.915>we <00:20:26.054>all <00:20:26.195>went, <00:20:26.335>well,

490
00:20:27.525 --> 00:20:28.775
<00:20:27.525>this <00:20:27.900>is <00:20:28.275>Daisy <00:20:28.650>now.

491
00:20:28.775 --> 00:20:30.175
<00:20:28.775>And <00:20:29.027>it <00:20:29.279>was <00:20:29.531>the <00:20:29.783>ongoing <00:20:30.034>joke

492
00:20:30.175 --> 00:20:33.495
<00:20:30.175>that <00:20:30.375>Daisy <00:20:30.575>is <00:20:30.774>like <00:20:30.975>everyone's <00:20:31.175>ground <00:20:31.375>at <00:20:31.575>VCCP.

493
00:20:33.495 --> 00:20:37.015
<00:20:33.495>Yeah. <00:20:33.650>Like <00:20:33.806>my <00:20:33.961>grand <00:20:34.117>had <00:20:34.272>a <00:20:34.428>lemon <00:20:34.583>meringue <00:20:34.739>pie <00:20:34.895>recipe.

494
00:20:37.155 --> 00:20:40.175
<00:20:37.155>Things <00:20:37.330>of <00:20:37.504>that <00:20:37.680>goes <00:20:37.855>Mortons <00:20:38.030>nan <00:20:38.205>couldn't <00:20:38.379>stop <00:20:38.555>knitting

495
00:20:40.175 --> 00:20:42.295
<00:20:40.175>that <00:20:40.350>goes <00:20:40.524>in, <00:20:40.700>you <00:20:40.875>know, <00:20:41.050>it's <00:20:41.225>a <00:20:41.399>colleague's <00:20:41.575>voice.

496
00:20:42.485 --> 00:20:45.615
<00:20:42.485>It's <00:20:42.640>just <00:20:42.796>through <00:20:42.951>the <00:20:43.107>natural <00:20:43.262>flow <00:20:43.418>of <00:20:43.573>chatting <00:20:43.729>about <00:20:43.885>this,

497
00:20:45.875 --> 00:20:49.565
<00:20:45.875>so <00:20:46.050>many <00:20:46.225>people <00:20:46.400>contributed <00:20:46.575>to <00:20:46.750>making <00:20:46.925>Daisy <00:20:47.100>who <00:20:47.275>she's,

498
00:20:50.395 --> 00:20:52.055
<00:20:50.395>And <00:20:50.570>it's <00:20:50.745>fascinating <00:20:50.920>'cause <00:20:51.095>I <00:20:51.270>think <00:20:51.445>it's, <00:20:51.620>you <00:20:51.795>know,

499
00:20:52.055 --> 00:20:54.975
<00:20:52.055>if <00:20:52.182>we <00:20:52.309>map <00:20:52.436>that <00:20:52.564>back <00:20:52.691>onto <00:20:52.818>sort <00:20:52.945>of, <00:20:53.073>um, <00:20:53.200>for, <00:20:53.327>for <00:20:53.455>most

500
00:20:54.975 --> 00:20:57.615
<00:20:54.975>of <00:20:55.115>our <00:20:55.254>audience <00:20:55.395>that <00:20:55.534>will <00:20:55.675>be, <00:20:55.814>you <00:20:55.955>know, <00:20:56.094>working <00:20:56.235>with <00:20:56.375>sort

501
00:20:57.615 --> 00:21:00.415
<00:20:57.615>of <00:20:57.790>LLMs <00:20:57.965>in <00:20:58.140>a <00:20:58.315>very, <00:20:58.490>um, <00:20:58.665>text-based <00:20:58.840>way, <00:20:59.015>right?

502
00:21:00.415 --> 00:21:03.615
<00:21:00.415>They'll <00:21:00.570>be <00:21:00.726>kind <00:21:00.881>of <00:21:01.037>generally <00:21:01.192>everybody <00:21:01.348>is <00:21:01.503>opening <00:21:01.659>their <00:21:01.815>IDE,

503
00:21:03.615 --> 00:21:05.255
<00:21:03.615>their <00:21:03.815>code <00:21:04.015>editor <00:21:04.215>and <00:21:04.415>they're <00:21:04.615>saying <00:21:04.815>to <00:21:05.015>it,

504
00:21:05.255 --> 00:21:06.975
<00:21:05.255>please <00:21:05.430>look <00:21:05.605>at <00:21:05.780>my <00:21:05.955>code, <00:21:06.130>help <00:21:06.305>me <00:21:06.480>fix <00:21:06.655>it.

505
00:21:07.035 --> 00:21:09.215
<00:21:07.035>Why <00:21:07.151>is, <00:21:07.268>doesn't <00:21:07.385>it <00:21:07.501>work? <00:21:07.618>And <00:21:07.735>then <00:21:07.851>it <00:21:07.968>will <00:21:08.085>come <00:21:08.201>back <00:21:08.318>to <00:21:08.435>you

506
00:21:09.215 --> 00:21:11.935
<00:21:09.215>with <00:21:09.370>some <00:21:09.526>text <00:21:09.681>and <00:21:09.837>you <00:21:09.992>never <00:21:10.148>really <00:21:10.303>think <00:21:10.459>about <00:21:10.615>if

507
00:21:11.935 --> 00:21:15.135
<00:21:11.935>that <00:21:12.075>voice <00:21:12.215>feels <00:21:12.355>human <00:21:12.495>until <00:21:12.635>you, <00:21:12.774>until <00:21:12.915>you <00:21:13.054>read <00:21:13.195>the <00:21:13.335>words

508
00:21:15.135 --> 00:21:16.535
<00:21:15.135>and <00:21:15.345>you <00:21:15.555>imagine <00:21:15.765>a <00:21:15.975>human <00:21:16.185>saying <00:21:16.395>them.

509
00:21:16.595 --> 00:21:17.895
<00:21:16.595>And <00:21:16.887>it <00:21:17.180>never <00:21:17.472>feels <00:21:17.764>human.

510
00:21:18.115 --> 00:21:20.615
<00:21:18.115>It <00:21:18.315>feels, <00:21:18.515>uh, <00:21:18.715>you <00:21:18.915>know, <00:21:19.115>Chris, <00:21:19.315>our <00:21:19.515>VP

511
00:21:20.615 --> 00:21:23.255
<00:21:20.615>of <00:21:20.770>developer <00:21:20.926>relations <00:21:21.081>always <00:21:21.237>says <00:21:21.392>it <00:21:21.548>sounds <00:21:21.703>like <00:21:21.859>an <00:21:22.015>overly

512
00:21:23.535 --> 00:21:27.055
<00:21:23.535>excited, <00:21:23.710>um, <00:21:23.885>programmer <00:21:24.060>from <00:21:24.235>the <00:21:24.410>eighties <00:21:24.585>in <00:21:24.760>San <00:21:24.935>Francisco.

513
00:21:27.055 --> 00:21:29.735
<00:21:27.055>Like <00:21:27.255>a <00:21:27.455>very <00:21:27.655>specific <00:21:27.855>type, <00:21:28.055>you <00:21:28.255>know, <00:21:28.455>um,

514
00:21:29.965 --> 00:21:31.175
<00:21:29.965>very <00:21:30.509>grand <00:21:31.053>language.

515
00:21:31.175 --> 00:21:33.215
<00:21:31.175>Everything's <00:21:31.408>the <00:21:31.641>best. <00:21:31.875>It's <00:21:32.108>awesome. <00:21:32.341>It's <00:21:32.575>amazing.

516
00:21:33.475 --> 00:21:36.015
<00:21:33.475>And <00:21:33.649>nothing <00:21:33.824>feels <00:21:34.000>like <00:21:34.175>re <00:21:34.350>really <00:21:34.524>grounded <00:21:34.699>in <00:21:34.875>reality.

517
00:21:36.155 --> 00:21:37.935
<00:21:36.155>So <00:21:36.388>it's <00:21:36.621>really <00:21:36.855>interesting <00:21:37.088>to <00:21:37.321>then <00:21:37.555>see

518
00:21:37.995 --> 00:21:40.815
<00:21:37.995>how <00:21:38.169>this <00:21:38.344>collaboration <00:21:38.520>of <00:21:38.695>skills <00:21:38.870>has <00:21:39.044>meant <00:21:39.219>that <00:21:39.395>you've,

519
00:21:40.955 --> 00:21:42.935
<00:21:40.955>you've <00:21:41.110>kind <00:21:41.266>of, <00:21:41.421>you <00:21:41.577>know, <00:21:41.732>met <00:21:41.888>in <00:21:42.043>the <00:21:42.199>middle, <00:21:42.355>right?

520
00:21:42.935 --> 00:21:45.535
<00:21:42.935>And, <00:21:43.090>and <00:21:43.246>enabled <00:21:43.401>that, <00:21:43.557>that <00:21:43.712>voice <00:21:43.868>to <00:21:44.023>become <00:21:44.179>more <00:21:44.335>human

521
00:21:45.635 --> 00:21:47.735
<00:21:45.635>by <00:21:45.868>adding <00:21:46.101>the <00:21:46.335>creative <00:21:46.568>processes <00:21:46.801>to <00:21:47.035>it

522
00:21:47.755 --> 00:21:48.975
<00:21:47.755>as <00:21:47.974>well <00:21:48.194>as <00:21:48.413>the <00:21:48.633>technical <00:21:48.852>ones.

523
00:21:49.475 --> 00:21:51.895
<00:21:49.475>But <00:21:49.630>a <00:21:49.786>lot <00:21:49.941>of <00:21:50.097>that <00:21:50.252>came <00:21:50.408>from <00:21:50.563>observing <00:21:50.719>platforms <00:21:50.875>like

524
00:21:51.895 --> 00:21:55.335
<00:21:51.895>character <00:21:52.050>AI <00:21:52.206>that, <00:21:52.361>you <00:21:52.517>know, <00:21:52.672>starting <00:21:52.828>to <00:21:52.983>rise <00:21:53.139>to <00:21:53.295>popularity.

525
00:21:55.635 --> 00:21:58.295
<00:21:55.635>And <00:21:55.790>by <00:21:55.946>starting <00:21:56.101>to <00:21:56.257>play <00:21:56.412>with <00:21:56.568>those <00:21:56.723>kind <00:21:56.879>of <00:21:57.035>platforms,

526
00:21:58.295 --> 00:22:00.855
<00:21:58.295>that <00:21:58.450>was <00:21:58.606>when <00:21:58.761>we <00:21:58.917>understood <00:21:59.072>that <00:21:59.228>there <00:21:59.383>is <00:21:59.539>an <00:21:59.695>opportunity

527
00:22:01.275 --> 00:22:05.015
<00:22:01.275>for <00:22:01.430>character <00:22:01.586>design <00:22:01.741>that <00:22:01.897>actually <00:22:02.052>you <00:22:02.208>could <00:22:02.363>shift <00:22:02.519>the <00:22:02.675>base

528
00:22:05.235 --> 00:22:08.375
<00:22:05.235>and <00:22:05.468>actually <00:22:05.701>create, <00:22:05.935>uh, <00:22:06.168>characters <00:22:06.401>with <00:22:06.635>depth,

529
00:22:08.505 --> 00:22:10.815
<00:22:08.505>which <00:22:08.660>could <00:22:08.816>behave <00:22:08.971>in <00:22:09.127>particular <00:22:09.282>ways, <00:22:09.438>which <00:22:09.593>was <00:22:09.749>really <00:22:09.905>fun.

530
00:22:10.955 --> 00:22:13.095
<00:22:10.955>But <00:22:11.095>I <00:22:11.235>think <00:22:11.375>based, <00:22:11.514>it, <00:22:11.655>it <00:22:11.794>is <00:22:11.935>exactly <00:22:12.074>what <00:22:12.215>you're <00:22:12.355>saying.

531
00:22:13.165 --> 00:22:16.655
<00:22:13.165>Like, <00:22:13.292>you <00:22:13.419>know, <00:22:13.546>all <00:22:13.674>the <00:22:13.801>voices <00:22:13.928>were <00:22:14.055>like <00:22:14.183>that, <00:22:14.310>you <00:22:14.437>know, <00:22:14.565>it,

532
00:22:17.115 --> 00:22:19.975
<00:22:17.115>it, <00:22:17.270>it <00:22:17.426>is, <00:22:17.581>it's <00:22:17.737>very <00:22:17.892>clearly <00:22:18.048>everyone's <00:22:18.203>putting <00:22:18.359>on <00:22:18.515>a

533
00:22:19.975 --> 00:22:22.375
<00:22:19.975>performance <00:22:20.175>and <00:22:20.375>that <00:22:20.574>just <00:22:20.774>wasn't <00:22:20.975>right <00:22:21.175>for, <00:22:21.375>for

534
00:22:22.375 --> 00:22:23.375
<00:22:22.375>what <00:22:22.675>we <00:22:22.975>we <00:22:23.275>needed.

535
00:22:23.475 --> 00:22:26.575
<00:22:23.475>So <00:22:23.630>it <00:22:23.786>was <00:22:23.941>very <00:22:24.097>clear <00:22:24.252>from <00:22:24.408>the <00:22:24.563>beginning <00:22:24.719>pretty <00:22:24.875>much

536
00:22:26.645 --> 00:22:29.575
<00:22:26.645>that <00:22:26.800>saying, <00:22:26.956>okay, <00:22:27.111>we <00:22:27.267>need <00:22:27.422>to <00:22:27.578>train <00:22:27.733>our <00:22:27.889>own <00:22:28.045>voice

537
00:22:29.575 --> 00:22:32.055
<00:22:29.575>and <00:22:29.682>we <00:22:29.790>need <00:22:29.898>to <00:22:30.005>do <00:22:30.113>it <00:22:30.221>in, <00:22:30.328>in <00:22:30.436>a <00:22:30.544>way <00:22:30.651>that <00:22:30.759>make, <00:22:30.867>makes <00:22:30.975>it

538
00:22:32.155 --> 00:22:33.415
<00:22:32.155>as <00:22:32.533>believable <00:22:32.911>as <00:22:33.289>possible.

539
00:22:34.415 --> 00:22:36.305
<00:22:34.415>Yeah, <00:22:34.615>I <00:22:34.815>suppose <00:22:35.014>otherwise, <00:22:35.215>you <00:22:35.415>know, <00:22:35.615>the, <00:22:35.815>the,

540
00:22:36.305 --> 00:22:38.825
<00:22:36.305>if <00:22:36.421>the <00:22:36.538>goal <00:22:36.655>is <00:22:36.771>to <00:22:36.888>get <00:22:37.005>the <00:22:37.121>scammers <00:22:37.238>on <00:22:37.355>the <00:22:37.471>hook, <00:22:37.588>you <00:22:37.705>know,

541
00:22:38.855 --> 00:22:41.025
<00:22:38.855>then <00:22:38.995>as <00:22:39.135>you <00:22:39.275>said <00:22:39.415>right <00:22:39.555>at <00:22:39.695>the <00:22:39.835>start, <00:22:39.975>if <00:22:40.115>they've <00:22:40.255>gone

542
00:22:41.025 --> 00:22:44.265
<00:22:41.025>through <00:22:41.165>this <00:22:41.305>process, <00:22:41.445>um, <00:22:41.585>of <00:22:41.725>kind <00:22:41.865>of <00:22:42.005>a <00:22:42.145>numbers <00:22:42.285>game, <00:22:42.425>yes,

543
00:22:44.265 --> 00:22:46.025
<00:22:44.265>they <00:22:44.465>really, <00:22:44.665>really <00:22:44.865>want <00:22:45.065>to <00:22:45.265>scam <00:22:45.465>this <00:22:45.665>person,

544
00:22:46.085 --> 00:22:48.585
<00:22:46.085>but <00:22:46.212>you <00:22:46.339>could <00:22:46.466>very <00:22:46.594>easily <00:22:46.721>lose <00:22:46.848>them <00:22:46.975>if <00:22:47.103>they <00:22:47.230>get <00:22:47.357>any <00:22:47.485>kind

545
00:22:48.585 --> 00:22:49.585
<00:22:48.585>of <00:22:48.765>sense <00:22:48.945>that <00:22:49.125>it's <00:22:49.305>not <00:22:49.485>real.

546
00:22:49.725 --> 00:22:51.625
<00:22:49.725>So <00:22:50.074>it's, <00:22:50.425>it's <00:22:50.774>fascinating <00:22:51.125>kind

547
00:22:51.625 --> 00:22:52.745
<00:22:51.625>hear <00:22:51.826>how, <00:22:52.028>how <00:22:52.229>you <00:22:52.431>arrive <00:22:52.632>there.

548
00:22:53.235 --> 00:22:57.805
<00:22:53.235>Sorry. <00:22:53.409>Even <00:22:53.584>now, <00:22:53.760>I <00:22:53.935>think, <00:22:54.110>like <00:22:54.284>I'd <00:22:54.459>see <00:22:54.635>lots

549
00:22:57.805 --> 00:23:00.405
<00:22:57.805>of <00:22:57.960>stuff <00:22:58.116>on <00:22:58.271>YouTube <00:22:58.427>and <00:22:58.582>stuff <00:22:58.738>where, <00:22:58.893>where <00:22:59.049>they're <00:22:59.205>using,

550
00:23:00.625 --> 00:23:03.525
<00:23:00.625>uh, <00:23:00.825>alternate <00:23:01.025>narration <00:23:01.225>and <00:23:01.425>you <00:23:01.625>can <00:23:01.825>always <00:23:02.025>tell,

551
00:23:04.265 --> 00:23:09.045
<00:23:04.265>and <00:23:04.381>I <00:23:04.498>think <00:23:04.615>it <00:23:04.731>in <00:23:04.848>a, <00:23:04.965>in <00:23:05.081>the <00:23:05.198>conversation, <00:23:05.315>it's, <00:23:05.431>uh, <00:23:05.548>the <00:23:05.665>way

552
00:23:09.045 --> 00:23:12.725
<00:23:09.045>that, <00:23:09.185>that <00:23:09.325>we, <00:23:09.465>uh, <00:23:09.605>work <00:23:09.745>with <00:23:09.885>Daisy <00:23:10.025>actually <00:23:10.165>at <00:23:10.305>some <00:23:10.445>point,

553
00:23:13.395 --> 00:23:17.925
<00:23:13.395>even <00:23:13.511>though <00:23:13.628>I <00:23:13.745>knew <00:23:13.861>I <00:23:13.978>was <00:23:14.095>talking <00:23:14.211>to <00:23:14.328>a, <00:23:14.445>uh, <00:23:14.561>a <00:23:14.678>robot, <00:23:14.795>um,

554
00:23:18.345 --> 00:23:20.605
<00:23:18.345>you <00:23:18.500>know, <00:23:18.656>it <00:23:18.811>was, <00:23:18.967>it, <00:23:19.122>it <00:23:19.278>fooled <00:23:19.433>me <00:23:19.589>pretty <00:23:19.745>much.

555
00:23:20.945 --> 00:23:24.245
<00:23:20.945>Um, <00:23:21.120>and <00:23:21.294>I <00:23:21.470>think <00:23:21.645>that's <00:23:21.820>sort <00:23:21.995>of <00:23:22.169>a <00:23:22.345>testament

556
00:23:24.245 --> 00:23:27.485
<00:23:24.245>to <00:23:24.361>all <00:23:24.478>the <00:23:24.594>training <00:23:24.711>that <00:23:24.828>was, <00:23:24.945>is <00:23:25.061>done <00:23:25.178>both <00:23:25.294>on <00:23:25.411>the <00:23:25.528>L <00:23:25.645>side

557
00:23:27.485 --> 00:23:28.845
<00:23:27.485>and <00:23:27.791>the <00:23:28.097>voice, <00:23:28.403>uh, <00:23:28.709>side.

558
00:23:28.845 --> 00:23:32.735
<00:23:28.845>But <00:23:28.961>also <00:23:29.078>I <00:23:29.195>think <00:23:29.311>just <00:23:29.428>as <00:23:29.545>you <00:23:29.661>start <00:23:29.778>talking <00:23:29.895>to <00:23:30.011>it, <00:23:30.128>you <00:23:30.245>sort

559
00:23:32.735 --> 00:23:35.215
<00:23:32.735>of, <00:23:32.862>you, <00:23:32.989>as <00:23:33.116>long <00:23:33.244>as <00:23:33.371>it's <00:23:33.498>good <00:23:33.625>enough, <00:23:33.753>you, <00:23:33.880>you <00:23:34.007>can <00:23:34.135>sort

560
00:23:35.215 --> 00:23:37.815
<00:23:35.215>of <00:23:35.370>get <00:23:35.526>sold <00:23:35.681>on <00:23:35.837>it <00:23:35.992>and <00:23:36.148>then <00:23:36.303>you're <00:23:36.459>just <00:23:36.615>immersed.

561
00:23:38.245 --> 00:23:40.135
<00:23:38.245>It's <00:23:38.524>like <00:23:38.804>playing <00:23:39.084>a <00:23:39.364>computer <00:23:39.645>game

562
00:23:40.145 --> 00:23:42.535
<00:23:40.145>where <00:23:40.345>you <00:23:40.545>just <00:23:40.745>don't <00:23:40.945>see <00:23:41.145>the <00:23:41.345>graphics <00:23:41.545>anymore.

563
00:23:42.535 --> 00:23:44.855
<00:23:42.535>You're <00:23:42.690>just <00:23:42.846>playing, <00:23:43.001>right? <00:23:43.157>It's, <00:23:43.312>it <00:23:43.468>gets <00:23:43.623>to <00:23:43.779>that <00:23:43.935>point

564
00:23:44.855 --> 00:23:48.165
<00:23:44.855>because <00:23:45.088>it's <00:23:45.321>good <00:23:45.555>enough <00:23:45.788>that <00:23:46.021>you <00:23:46.255>sort

565
00:23:48.165 --> 00:23:49.965
<00:23:48.165>of <00:23:48.445>suspend <00:23:48.725>disbelief <00:23:49.004>a <00:23:49.284>little <00:23:49.565>bit.

566
00:23:49.985 --> 00:23:53.045
<00:23:49.985>And <00:23:50.084>I <00:23:50.185>think <00:23:50.284>that <00:23:50.385>that <00:23:50.485>was <00:23:50.584>sort <00:23:50.685>of <00:23:50.784>the <00:23:50.885>bar <00:23:50.985>for <00:23:51.084>us <00:23:51.185>to <00:23:51.284>hit, <00:23:51.385>um,

567
00:23:53.175 --> 00:23:55.685
<00:23:53.175>which <00:23:53.375>obviously, <00:23:53.575>uh, <00:23:53.774>we're, <00:23:53.975>we're <00:23:54.175>glad <00:23:54.375>we <00:23:54.575>did.

568
00:23:56.225 --> 00:23:59.005
<00:23:56.225>We, <00:23:56.380>we <00:23:56.536>had <00:23:56.691>Daisy <00:23:56.847>on <00:23:57.002>on <00:23:57.158>our <00:23:57.313>phones, <00:23:57.469>so <00:23:57.625>like,

569
00:23:59.005 --> 00:24:01.205
<00:23:59.005>you'd <00:23:59.145>be <00:23:59.285>walking <00:23:59.425>to <00:23:59.565>work <00:23:59.705>and <00:23:59.845>that's <00:23:59.985>how <00:24:00.125>you <00:24:00.265>would <00:24:00.405>test.

570
00:24:01.255 --> 00:24:03.325
<00:24:01.255>You'd <00:24:01.488>just <00:24:01.721>be <00:24:01.955>chatting <00:24:02.188>and <00:24:02.421>just <00:24:02.655>starting

571
00:24:03.505 --> 00:24:05.765
<00:24:03.505>to <00:24:03.738>see <00:24:03.971>if <00:24:04.205>the <00:24:04.438>latest <00:24:04.671>iteration <00:24:04.905>of

572
00:24:05.765 --> 00:24:07.805
<00:24:05.765>what <00:24:05.998>you <00:24:06.231>trained <00:24:06.465>in <00:24:06.698>was <00:24:06.931>actually <00:24:07.165>working,

573
00:24:07.945 --> 00:24:09.085
<00:24:07.945>was <00:24:08.458>improving <00:24:08.971>things.

574
00:24:09.465 --> 00:24:11.805
<00:24:09.465>And <00:24:09.620>yeah, <00:24:09.776>you'd <00:24:09.931>start <00:24:10.087>off <00:24:10.242>by <00:24:10.398>maybe <00:24:10.553>going <00:24:10.709>through <00:24:10.865>some

575
00:24:11.805 --> 00:24:13.765
<00:24:11.805>of <00:24:12.085>the <00:24:12.365>scam <00:24:12.645>scenarios <00:24:12.925>that <00:24:13.205>kind

576
00:24:13.765 --> 00:24:15.525
<00:24:13.765>of <00:24:13.920>like <00:24:14.076>Jim <00:24:14.231>had <00:24:14.387>given <00:24:14.542>us <00:24:14.698>and <00:24:14.853>stuff <00:24:15.009>like <00:24:15.165>that.

577
00:24:15.825 --> 00:24:17.325
<00:24:15.825>But <00:24:16.050>then <00:24:16.275>you <00:24:16.500>just <00:24:16.725>start <00:24:16.950>chatting <00:24:17.175>up.

578
00:24:17.325 --> 00:24:19.125
<00:24:17.325>She, <00:24:17.480>she <00:24:17.636>would <00:24:17.791>take <00:24:17.947>you <00:24:18.102>on <00:24:18.258>a, <00:24:18.413>on <00:24:18.569>a <00:24:18.725>tangent,

579
00:24:19.145 --> 00:24:20.445
<00:24:19.145>that's <00:24:19.379>what <00:24:19.613>she's <00:24:19.847>designed <00:24:20.081>to <00:24:20.315>do.

580
00:24:20.545 --> 00:24:23.525
<00:24:20.545>She <00:24:20.720>wastes <00:24:20.895>time <00:24:21.070>by <00:24:21.245>taking <00:24:21.420>you <00:24:21.595>on <00:24:21.770>tangents <00:24:21.945>into

581
00:24:23.525 --> 00:24:24.565
<00:24:23.525>that <00:24:23.759>narrative <00:24:23.993>of <00:24:24.227>her <00:24:24.461>life,

582
00:24:24.905 --> 00:24:26.365
<00:24:24.905>and <00:24:25.124>all <00:24:25.343>of <00:24:25.562>a <00:24:25.781>sudden <00:24:26.000>you've <00:24:26.219>forgotten

583
00:24:26.385 --> 00:24:27.405
<00:24:26.385>the <00:24:26.568>script <00:24:26.752>that <00:24:26.935>you <00:24:27.119>were <00:24:27.303>doing.

584
00:24:27.465 --> 00:24:29.525
<00:24:27.465>You <00:24:27.745>are <00:24:28.024>chatting <00:24:28.304>about <00:24:28.584>her <00:24:28.865>grandson

585
00:24:29.525 --> 00:24:30.885
<00:24:29.525>and <00:24:29.729>what <00:24:29.933>he <00:24:30.137>did <00:24:30.341>at <00:24:30.545>the <00:24:30.749>weekend,

586
00:24:30.985 --> 00:24:32.485
<00:24:30.985>and <00:24:31.209>then <00:24:31.435>you <00:24:31.659>kind <00:24:31.885>of <00:24:32.110>go, <00:24:32.334>what?

587
00:24:32.585 --> 00:24:35.845
<00:24:32.585>No, <00:24:32.818>no. <00:24:33.051>Okay, <00:24:33.285>anyway, <00:24:33.518>and <00:24:33.751>that's <00:24:33.985>cool.

588
00:24:36.145 --> 00:24:38.045
<00:24:36.145>But <00:24:36.272>I, <00:24:36.399>I <00:24:36.526>think <00:24:36.654>the <00:24:36.781>proof <00:24:36.908>of <00:24:37.035>the <00:24:37.163>pudding <00:24:37.290>was <00:24:37.417>that <00:24:37.545>moment,

589
00:24:38.045 --> 00:24:40.885
<00:24:38.045>wasn't <00:24:38.200>it, <00:24:38.356>that <00:24:38.511>we <00:24:38.667>actually <00:24:38.822>connected <00:24:38.978>for <00:24:39.133>the <00:24:39.289>first <00:24:39.445>time

590
00:24:41.415 --> 00:24:42.415
<00:24:41.415>First. <00:24:41.639>Yeah. <00:24:41.865>I <00:24:42.090>mean <00:24:42.315>obviously

591
00:24:42.415 --> 00:24:44.645
<00:24:42.415>we, <00:24:42.695>we, <00:24:42.975>like <00:24:43.254>we <00:24:43.534>said <00:24:43.815>earlier,

592
00:24:44.645 --> 00:24:46.045
<00:24:44.645>we've <00:24:44.855>been <00:24:45.065>testing <00:24:45.275>and <00:24:45.485>testing <00:24:45.695>our <00:24:45.905>own

593
00:24:46.045 --> 00:24:47.405
<00:24:46.045>individual <00:24:46.289>parts <00:24:46.534>and <00:24:46.779>stuff <00:24:47.024>like <00:24:47.269>that.

594
00:24:47.425 --> 00:24:48.925
<00:24:47.425>If <00:24:47.695>we <00:24:47.965>tested <00:24:48.235>it <00:24:48.504>on <00:24:48.774>lots

595
00:24:48.925 --> 00:24:51.165
<00:24:48.925>of <00:24:49.080>people <00:24:49.236>within <00:24:49.391>the <00:24:49.547>agency <00:24:49.702>can <00:24:49.858>they <00:24:50.013>tell <00:24:50.169>they <00:24:50.325>have

596
00:24:51.165 --> 00:24:52.205
<00:24:51.165>to <00:24:51.476>rate <00:24:51.789>the <00:24:52.101>net.

597
00:24:52.985 --> 00:24:55.165
<00:24:52.985>We <00:24:53.092>gave <00:24:53.200>them <00:24:53.308>a <00:24:53.415>whole <00:24:53.523>bunch <00:24:53.631>of <00:24:53.738>things <00:24:53.846>we <00:24:53.954>need <00:24:54.061>to <00:24:54.169>rate <00:24:54.277>it <00:24:54.385>on.

598
00:24:55.185 --> 00:24:56.605
<00:24:55.185>And <00:24:55.367>then <00:24:55.550>at <00:24:55.732>the <00:24:55.915>time <00:24:56.097>we <00:24:56.280>thought, <00:24:56.463>okay,

599
00:24:56.605 --> 00:24:58.085
<00:24:56.605>now <00:24:56.827>we're <00:24:57.049>ready <00:24:57.271>to <00:24:57.493>actually <00:24:57.715>test <00:24:57.937>it.

600
00:24:58.665 --> 00:25:01.685
<00:24:58.665>And <00:24:58.840>then <00:24:59.014>we <00:24:59.190>hooked <00:24:59.365>it <00:24:59.540>up <00:24:59.715>with, <00:24:59.889>um, <00:25:00.065>two,

601
00:25:02.305 --> 00:25:03.805
<00:25:02.305>um, <00:25:02.980>real <00:25:03.655>scammers.

602
00:25:04.025 --> 00:25:07.765
<00:25:04.025>And <00:25:04.165>when <00:25:04.305>we <00:25:04.445>got <00:25:04.585>the <00:25:04.725>first <00:25:04.865>call, <00:25:05.005>that <00:25:05.145>was <00:25:05.285>pretty <00:25:05.425>amazing.

603
00:25:07.765 --> 00:25:09.645
<00:25:07.765>We <00:25:07.998>were <00:25:08.231>sitting <00:25:08.465>in <00:25:08.698>a <00:25:08.931>little <00:25:09.165>sort

604
00:25:09.645 --> 00:25:13.125
<00:25:09.645>of <00:25:09.800>random <00:25:09.956>storage <00:25:10.111>room <00:25:10.267>down <00:25:10.422>here <00:25:10.578>just <00:25:10.733>to, <00:25:10.889>I <00:25:11.045>mean,

605
00:25:13.125 --> 00:25:14.285
<00:25:13.125>because <00:25:13.333>that <00:25:13.542>was <00:25:13.751>the <00:25:13.960>only <00:25:14.169>room

606
00:25:14.285 --> 00:25:15.685
<00:25:14.285>that <00:25:14.465>was <00:25:14.645>available <00:25:14.825>for <00:25:15.005>us <00:25:15.185>to <00:25:15.365>test <00:25:15.545>there.

607
00:25:15.685 --> 00:25:17.645
<00:25:15.685>And <00:25:15.825>we <00:25:15.965>were <00:25:16.105>like <00:25:16.245>three <00:25:16.385>or <00:25:16.524>four <00:25:16.665>of <00:25:16.804>us <00:25:16.945>in <00:25:17.085>there.

608
00:25:18.145 --> 00:25:22.165
<00:25:18.145>And <00:25:18.320>then, <00:25:18.495>because <00:25:18.670>it <00:25:18.845>was <00:25:19.020>really <00:25:19.195>early <00:25:19.370>paper <00:25:19.545>prototyping

609
00:25:22.165 --> 00:25:26.845
<00:25:22.165>stage, <00:25:22.305>we <00:25:22.445>had <00:25:22.585>one, <00:25:22.725>uh, <00:25:22.865>laptop <00:25:23.004>which <00:25:23.145>had <00:25:23.284>the <00:25:23.425>scammer, <00:25:23.565>uh,

610
00:25:27.035 --> 00:25:28.285
<00:25:27.035>calling <00:25:27.597>in <00:25:28.160>on,

611
00:25:28.465 --> 00:25:30.485
<00:25:28.465>and <00:25:28.620>we <00:25:28.776>had <00:25:28.931>another <00:25:29.087>laptop <00:25:29.242>which <00:25:29.398>stage <00:25:29.553>was <00:25:29.709>running <00:25:29.865>on,

612
00:25:30.485 --> 00:25:32.605
<00:25:30.485>and <00:25:30.625>they <00:25:30.764>were <00:25:30.905>basically <00:25:31.044>just <00:25:31.185>in <00:25:31.324>the <00:25:31.465>same <00:25:31.604>room, <00:25:31.745>the <00:25:31.885>speaker

613
00:25:32.625 --> 00:25:34.685
<00:25:32.625>and, <00:25:32.905>and <00:25:33.185>microphone <00:25:33.465>connected <00:25:33.745>like <00:25:34.025>that.

614
00:25:34.865 --> 00:25:37.085
<00:25:34.865>So <00:25:34.992>we <00:25:35.119>were <00:25:35.246>sitting <00:25:35.374>there, <00:25:35.501>we <00:25:35.628>had <00:25:35.755>to <00:25:35.883>sort <00:25:36.010>of <00:25:36.137>keep <00:25:36.265>quiet,

615
00:25:37.545 --> 00:25:39.045
<00:25:37.545>but <00:25:37.770>when <00:25:37.995>the <00:25:38.220>first <00:25:38.445>call <00:25:38.670>came <00:25:38.895>through

616
00:25:39.585 --> 00:25:41.565
<00:25:39.585>and <00:25:39.865>uh, <00:25:40.145>they <00:25:40.425>just <00:25:40.705>started <00:25:40.985>talking

617
00:25:41.625 --> 00:25:44.205
<00:25:41.625>and <00:25:41.752>it's <00:25:41.879>like <00:25:42.006>we <00:25:42.134>had <00:25:42.261>to <00:25:42.388>cut <00:25:42.515>the <00:25:42.643>call <00:25:42.770>after <00:25:42.897>15 <00:25:43.025>minutes

618
00:25:44.205 --> 00:25:47.245
<00:25:44.205>because <00:25:44.332>that <00:25:44.459>was <00:25:44.586>kind <00:25:44.714>of <00:25:44.841>the <00:25:44.968>proof <00:25:45.095>the, <00:25:45.223>uh, <00:25:45.350>of <00:25:45.477>the <00:25:45.605>pudding.

619
00:25:47.355 --> 00:25:50.125
<00:25:47.355>That <00:25:47.510>was, <00:25:47.666>that <00:25:47.821>was <00:25:47.977>such <00:25:48.132>just <00:25:48.288>quite <00:25:48.443>a <00:25:48.599>special <00:25:48.755>moment.

620
00:25:50.725 --> 00:25:53.045
<00:25:50.725>'cause <00:25:50.899>like <00:25:51.074>we <00:25:51.250>worked <00:25:51.425>quite <00:25:51.600>a <00:25:51.774>lot <00:25:51.949>on <00:25:52.125>it.

621
00:25:53.225 --> 00:25:55.765
<00:25:53.225>It <00:25:53.380>was, <00:25:53.536>we <00:25:53.691>were <00:25:53.847>very, <00:25:54.002>um, <00:25:54.158>passionate <00:25:54.313>about <00:25:54.469>the <00:25:54.625>idea,

622
00:25:55.985 --> 00:26:00.125
<00:25:55.985>but <00:25:56.159>actually <00:25:56.334>hearing <00:25:56.510>it <00:25:56.685>working, <00:25:56.860>hearing <00:25:57.034>Daisy <00:25:57.209>just <00:25:57.385>talking

623
00:26:00.185 --> 00:26:02.965
<00:26:00.185>to <00:26:00.385>this <00:26:00.585>scammer, <00:26:00.784>it <00:26:00.985>was <00:26:01.185>just <00:26:01.385>quite <00:26:01.585>a,

624
00:26:03.085 --> 00:26:04.205
<00:26:03.085>a, <00:26:03.337>a <00:26:03.589>special <00:26:03.841>moment. <00:26:04.092>She,

625
00:26:04.225 --> 00:26:05.325
<00:26:04.225>She <00:26:04.423>kind <00:26:04.620>of <00:26:04.819>said <00:26:05.017>she <00:26:05.215>stopped,

626
00:26:05.325 --> 00:26:07.445
<00:26:05.325>she <00:26:05.605>actually <00:26:05.885>stopped <00:26:06.165>the <00:26:06.445>conversation <00:26:06.725>to,

627
00:26:07.545 --> 00:26:10.405
<00:26:07.545>to <00:26:07.700>start <00:26:07.856>talking <00:26:08.011>about <00:26:08.167>a <00:26:08.322>bird <00:26:08.478>flown <00:26:08.633>into <00:26:08.789>her <00:26:08.945>garden.

628
00:26:11.745 --> 00:26:14.005
<00:26:11.745>And <00:26:12.024>then <00:26:12.304>the, <00:26:12.584>the, <00:26:12.864>the <00:26:13.145>scammer

629
00:26:14.005 --> 00:26:17.085
<00:26:14.005>who <00:26:14.160>was <00:26:14.316>actually <00:26:14.471>a <00:26:14.627>female <00:26:14.782>scammer <00:26:14.938>was <00:26:15.093>like, <00:26:15.249>she <00:26:15.405>was,

630
00:26:17.105 --> 00:26:18.725
<00:26:17.105>she <00:26:17.280>was, <00:26:17.455>she <00:26:17.630>said <00:26:17.805>that <00:26:17.980>she <00:26:18.155>was <00:26:18.330>into <00:26:18.505>nature.

631
00:26:18.885 --> 00:26:21.765
<00:26:18.885>I <00:26:19.012>know <00:26:19.139>it's <00:26:19.266>a <00:26:19.394>tactic <00:26:19.521>for <00:26:19.648>scammers <00:26:19.775>to <00:26:19.903>lean <00:26:20.030>into <00:26:20.157>the <00:26:20.285>interests

632
00:26:21.765 --> 00:26:24.005
<00:26:21.765>because <00:26:21.998>that's <00:26:22.231>how, <00:26:22.465>how <00:26:22.698>they <00:26:22.931>build <00:26:23.165>rapport,

633
00:26:24.305 --> 00:26:25.725
<00:26:24.305>but <00:26:24.624>it <00:26:24.944>was <00:26:25.263>just <00:26:25.582>amazing

634
00:26:25.825 --> 00:26:28.325
<00:26:25.825>to <00:26:26.058>see <00:26:26.291>this <00:26:26.525>exchange, <00:26:26.758>ping <00:26:26.991>pong <00:26:27.225>ping.

635
00:26:28.325 --> 00:26:31.605
<00:26:28.325>And <00:26:28.465>it's <00:26:28.605>like <00:26:28.745>we, <00:26:28.885>we <00:26:29.025>just, <00:26:29.165>they <00:26:29.305>don't, <00:26:29.445>don't, <00:26:29.585>you <00:26:29.725>know,

636
00:26:31.605 --> 00:26:34.685
<00:26:31.605>because <00:26:31.745>it <00:26:31.885>was, <00:26:32.025>it <00:26:32.165>was <00:26:32.305>like, <00:26:32.445>it <00:26:32.585>was <00:26:32.725>an <00:26:32.865>amazing <00:26:33.005>experience.

637
00:26:34.845 --> 00:26:36.645
<00:26:34.845>I <00:26:35.078>think <00:26:35.311>it's <00:26:35.545>something <00:26:35.778>we'll <00:26:36.011>never <00:26:36.245>forget.

638
00:26:37.395 --> 00:26:39.095
<00:26:37.395>No, <00:26:37.522>I <00:26:37.649>can <00:26:37.776>imagine. <00:26:37.904>And <00:26:38.031>I <00:26:38.158>mean, <00:26:38.285>I <00:26:38.413>think, <00:26:38.540>you <00:26:38.667>know, <00:26:38.795>again,

639
00:26:39.095 --> 00:26:41.335
<00:26:39.095>just <00:26:39.250>mapping <00:26:39.406>it <00:26:39.561>back <00:26:39.717>onto <00:26:39.872>that <00:26:40.028>programming <00:26:40.183>sort <00:26:40.339>of <00:26:40.495>scenario

640
00:26:41.385 --> 00:26:44.165
<00:26:41.385>where <00:26:41.585>it's <00:26:41.785>rare <00:26:41.985>that <00:26:42.185>you've, <00:26:42.385>um, <00:26:42.585>you, <00:26:42.785>you,

641
00:26:44.165 --> 00:26:45.525
<00:26:44.165>you've <00:26:44.369>built <00:26:44.573>something <00:26:44.777>and <00:26:44.981>then <00:26:45.185>you <00:26:45.389>come

642
00:26:45.525 --> 00:26:46.605
<00:26:45.525>to <00:26:45.719>test <00:26:45.913>it <00:26:46.108>and <00:26:46.302>it <00:26:46.497>works.

643
00:26:47.145 --> 00:26:50.445
<00:26:47.145>Um, <00:26:47.272>it's <00:26:47.399>quite <00:26:47.526>rare, <00:26:47.654>you <00:26:47.781>know, <00:26:47.908>so <00:26:48.035>when <00:26:48.163>he <00:26:48.290>said <00:26:48.417>15 <00:26:48.545>minutes,

644
00:26:50.605 --> 00:26:52.125
<00:26:50.605>I <00:26:50.757>thought, <00:26:50.909>wow, <00:26:51.061>if <00:26:51.213>that <00:26:51.365>was <00:26:51.517>a <00:26:51.669>program, <00:26:51.821>you <00:26:51.973>know,

645
00:26:52.125 --> 00:26:54.965
<00:26:52.125>that's <00:26:52.265>like <00:26:52.405>a, <00:26:52.545>a, <00:26:52.685>that's <00:26:52.825>like <00:26:52.965>a <00:26:53.105>website <00:26:53.245>almost <00:26:53.385>fully <00:26:53.525>working

646
00:26:55.065 --> 00:26:57.765
<00:26:55.065>and <00:26:55.192>not <00:26:55.319>finding <00:26:55.446>any <00:26:55.574>bugs <00:26:55.701>is <00:26:55.828>is, <00:26:55.955>it <00:26:56.083>is <00:26:56.210>really <00:26:56.337>testament <00:26:56.465>to

647
00:26:57.765 --> 00:26:59.285
<00:26:57.765>that, <00:26:57.960>that <00:26:58.155>kind <00:26:58.351>of <00:26:58.546>process <00:26:58.742>you've <00:26:58.937>gone <00:26:59.133>through.

648
00:26:59.545 --> 00:27:02.645
<00:26:59.545>Um, <00:26:59.672>I <00:26:59.799>think <00:26:59.926>the, <00:27:00.054>the, <00:27:00.181>the <00:27:00.308>other <00:27:00.435>point, <00:27:00.563>that's <00:27:00.690>sort <00:27:00.817>of <00:27:00.945>one

649
00:27:02.645 --> 00:27:03.885
<00:27:02.645>that <00:27:03.017>always <00:27:03.389>comes <00:27:03.761>up

650
00:27:03.885 --> 00:27:06.445
<00:27:03.885>because <00:27:04.085>it <00:27:04.285>feels <00:27:04.485>like <00:27:04.685>a, <00:27:04.885>some, <00:27:05.085>some <00:27:05.285>somewhat

651
00:27:06.445 --> 00:27:08.765
<00:27:06.445>of <00:27:06.585>an <00:27:06.725>afterthought <00:27:06.865>when <00:27:07.004>people <00:27:07.145>think <00:27:07.284>about <00:27:07.425>AI <00:27:07.564>at <00:27:07.705>the <00:27:07.845>moment,

652
00:27:09.225 --> 00:27:11.205
<00:27:09.225>but <00:27:09.458>it's <00:27:09.691>also <00:27:09.925>something <00:27:10.158>we're <00:27:10.391>being <00:27:10.625>reminded

653
00:27:11.205 --> 00:27:14.525
<00:27:11.205>of <00:27:11.360>quite <00:27:11.516>a <00:27:11.671>lot <00:27:11.827>is, <00:27:11.982>you <00:27:12.138>know, <00:27:12.293>energy <00:27:12.449>consumption, <00:27:12.605>right?

654
00:27:14.525 --> 00:27:16.965
<00:27:14.525>There's <00:27:14.725>a <00:27:14.925>lot, <00:27:15.125>um, <00:27:15.325>it <00:27:15.525>requires <00:27:15.725>a <00:27:15.925>lot.

655
00:27:17.065 --> 00:27:20.885
<00:27:17.065>It <00:27:17.205>often, <00:27:17.345>um, <00:27:17.485>if <00:27:17.625>we're <00:27:17.765>using <00:27:17.905>sort <00:27:18.045>of <00:27:18.185>things <00:27:18.325>like <00:27:18.465>video,

656
00:27:21.305 --> 00:27:24.125
<00:27:21.305>if <00:27:21.480>we're <00:27:21.655>generating <00:27:21.830>video, <00:27:22.005>it's <00:27:22.180>hugely, <00:27:22.355>um, <00:27:22.530>you <00:27:22.705>know,

657
00:27:24.145 --> 00:27:25.685
<00:27:24.145>taxing <00:27:24.376>in <00:27:24.607>terms <00:27:24.838>of <00:27:25.069>the <00:27:25.300>power <00:27:25.531>consumption.

658
00:27:25.865 --> 00:27:30.365
<00:27:25.865>And <00:27:26.005>some <00:27:26.145>estimates <00:27:26.285>say <00:27:26.425>that <00:27:26.565>if <00:27:26.705>you <00:27:26.845>generate <00:27:26.985>one <00:27:27.125>AI <00:27:27.265>image,

659
00:27:30.825 --> 00:27:33.605
<00:27:30.825>you <00:27:30.980>have <00:27:31.136>done <00:27:31.291>the <00:27:31.447>equivalent <00:27:31.602>of <00:27:31.758>charging <00:27:31.913>a <00:27:32.069>mobile, <00:27:32.225>um,

660
00:27:33.735 --> 00:27:34.805
<00:27:33.735>sorry, <00:27:33.975>you've <00:27:34.216>done <00:27:34.457>the <00:27:34.698>equivalent

661
00:27:34.805 --> 00:27:36.325
<00:27:34.805>of <00:27:35.078>charging <00:27:35.352>a <00:27:35.625>smartphone <00:27:35.899>three <00:27:36.173>times.

662
00:27:37.385 --> 00:27:40.965
<00:27:37.385>Now, <00:27:37.540>of <00:27:37.696>course, <00:27:37.851>you <00:27:38.007>know, <00:27:38.162>this <00:27:38.318>doesn't <00:27:38.473>include <00:27:38.629>video, <00:27:38.785>right?

663
00:27:40.965 --> 00:27:42.765
<00:27:40.965>You've <00:27:41.139>got <00:27:41.314>the <00:27:41.490>promotional <00:27:41.665>video <00:27:41.840>to <00:27:42.014>go <00:27:42.189>with <00:27:42.365>it,

664
00:27:42.765 --> 00:27:45.165
<00:27:42.765>but <00:27:42.965>the, <00:27:43.165>the <00:27:43.365>tool <00:27:43.565>itself <00:27:43.765>is <00:27:43.965>audio <00:27:44.165>based.

665
00:27:45.385 --> 00:27:48.005
<00:27:45.385>Um, <00:27:45.540>did <00:27:45.696>any <00:27:45.851>of <00:27:46.007>these <00:27:46.162>kind <00:27:46.318>of <00:27:46.473>conversations, <00:27:46.629>you <00:27:46.785>know,

666
00:27:48.005 --> 00:27:51.765
<00:27:48.005>come <00:27:48.121>up, <00:27:48.238>um, <00:27:48.355>of <00:27:48.471>course <00:27:48.588>O2 <00:27:48.705>has <00:27:48.821>got <00:27:48.938>its <00:27:49.055>own, <00:27:49.171>um, <00:27:49.288>kind <00:27:49.405>of,

667
00:27:51.765 --> 00:27:53.765
<00:27:51.765>you <00:27:51.940>know, <00:27:52.115>commitments <00:27:52.290>and <00:27:52.465>its <00:27:52.640>own <00:27:52.815>kind <00:27:52.990>of, <00:27:53.165>uh,

668
00:27:53.975 --> 00:27:55.765
<00:27:53.975>let's <00:27:54.208>say <00:27:54.441>targets <00:27:54.675>that <00:27:54.908>might <00:27:55.141>have <00:27:55.375>around,

669
00:27:55.905 --> 00:27:57.205
<00:27:55.905>you <00:27:56.139>know, <00:27:56.373>kind <00:27:56.607>of <00:27:56.841>energy <00:27:57.074>consumption.

670
00:27:57.665 --> 00:27:58.925
<00:27:57.665>Did <00:27:57.891>this <00:27:58.118>come <00:27:58.345>into <00:27:58.572>it <00:27:58.799>or,

671
00:27:59.185 --> 00:28:01.085
<00:27:59.185>or <00:27:59.385>was <00:27:59.585>it <00:27:59.784>perhaps <00:27:59.985>by <00:28:00.185>it <00:28:00.385>being <00:28:00.585>audio,

672
00:28:01.255 --> 00:28:03.405
<00:28:01.255>there <00:28:01.455>was <00:28:01.655>perhaps <00:28:01.855>a <00:28:02.055>calculation <00:28:02.255>that, <00:28:02.455>you <00:28:02.655>know,

673
00:28:03.405 --> 00:28:05.685
<00:28:03.405>the <00:28:03.685>energy <00:28:03.965>consumption <00:28:04.245>isn't <00:28:04.524>too <00:28:04.805>bad

674
00:28:05.825 --> 00:28:08.765
<00:28:05.825>and <00:28:05.965>that, <00:28:06.105>that <00:28:06.245>it <00:28:06.385>might <00:28:06.525>be <00:28:06.665>offset <00:28:06.805>by <00:28:06.945>the <00:28:07.085>social <00:28:07.225>good

675
00:28:08.765 --> 00:28:11.685
<00:28:08.765>that's <00:28:08.940>being <00:28:09.115>done <00:28:09.290>by <00:28:09.465>catching <00:28:09.640>scammers, <00:28:09.815>you <00:28:09.990>know, <00:28:10.165>um,

676
00:28:11.795 --> 00:28:12.845
<00:28:11.795>what, <00:28:11.952>what <00:28:12.110>were <00:28:12.267>your <00:28:12.425>thoughts <00:28:12.582>on <00:28:12.740>it?

677
00:28:12.845 --> 00:28:14.125
<00:28:12.845>Did <00:28:13.009>it <00:28:13.174>come <00:28:13.338>in <00:28:13.503>or, <00:28:13.667>or, <00:28:13.832>or <00:28:13.997>not?

678
00:28:15.725 --> 00:28:17.125
<00:28:15.725>I <00:28:15.935>mean, <00:28:16.145>it, <00:28:16.355>it <00:28:16.565>definitely, <00:28:16.775>it's <00:28:16.985>part

679
00:28:17.125 --> 00:28:18.765
<00:28:17.125>of <00:28:17.358>everything <00:28:17.591>we <00:28:17.825>do <00:28:18.058>at <00:28:18.291>vs <00:28:18.525>p.

680
00:28:18.765 --> 00:28:23.605
<00:28:18.765>We <00:28:18.872>do <00:28:18.980>have, <00:28:19.088>um, <00:28:19.195>a, <00:28:19.303>a, <00:28:19.411>a <00:28:19.518>sort <00:28:19.626>of <00:28:19.734>a <00:28:19.841>policy <00:28:19.949>upon <00:28:20.057>energy <00:28:20.165>use.

681
00:28:24.045 --> 00:28:27.165
<00:28:24.045>I <00:28:24.161>think <00:28:24.278>like <00:28:24.395>you, <00:28:24.511>you <00:28:24.628>pretty <00:28:24.745>much <00:28:24.861>sort <00:28:24.978>of <00:28:25.095>alluded <00:28:25.211>to <00:28:25.328>it, <00:28:25.445>uh,

682
00:28:27.185 --> 00:28:29.565
<00:28:27.185>in <00:28:27.360>terms <00:28:27.534>of <00:28:27.710>the <00:28:27.885>fact <00:28:28.060>that <00:28:28.235>it <00:28:28.409>was <00:28:28.585>voice-based.

683
00:28:30.145 --> 00:28:32.845
<00:28:30.145>Um, <00:28:30.285>I <00:28:30.425>think <00:28:30.565>when <00:28:30.705>we, <00:28:30.845>when <00:28:30.985>we <00:28:31.125>look <00:28:31.264>at <00:28:31.405>where <00:28:31.545>most

684
00:28:32.845 --> 00:28:35.005
<00:28:32.845>of <00:28:33.000>the <00:28:33.156>energy <00:28:33.311>goes, <00:28:33.467>goes <00:28:33.622>into, <00:28:33.778>into <00:28:33.933>training <00:28:34.089>the <00:28:34.245>models,

685
00:28:35.465 --> 00:28:37.765
<00:28:35.465>and <00:28:35.605>of <00:28:35.745>course <00:28:35.885>then <00:28:36.024>we <00:28:36.165>did <00:28:36.304>some <00:28:36.445>fine <00:28:36.584>tuning <00:28:36.725>of <00:28:36.865>the,

686
00:28:37.765 --> 00:28:42.365
<00:28:37.765>of <00:28:37.881>the <00:28:37.998>models, <00:28:38.115>but <00:28:38.231>it <00:28:38.348>was <00:28:38.465>all <00:28:38.581>done <00:28:38.698>like <00:28:38.815>locally <00:28:38.931>in <00:28:39.048>on <00:28:39.165>like,

687
00:28:42.625 --> 00:28:45.645
<00:28:42.625>um, <00:28:42.800>sort <00:28:42.975>of <00:28:43.150>consumer <00:28:43.325>grade <00:28:43.500>hardware, <00:28:43.675>stuff <00:28:43.850>like <00:28:44.025>that.

688
00:28:45.695 --> 00:28:46.965
<00:28:45.695>Which <00:28:45.980>means <00:28:46.266>that <00:28:46.552>if, <00:28:46.838>like,

689
00:28:46.965 --> 00:28:50.245
<00:28:46.965>let's <00:28:47.105>say <00:28:47.245>you <00:28:47.385>are <00:28:47.524>gonna <00:28:47.665>be <00:28:47.804>rendering <00:28:47.945>a <00:28:48.084>video <00:28:48.225>in, <00:28:48.365>uh,

690
00:28:50.315 --> 00:28:53.525
<00:28:50.315>premier <00:28:50.455>Pro <00:28:50.595>or <00:28:50.735>whatever, <00:28:50.875>that's <00:28:51.015>gonna <00:28:51.155>use <00:28:51.295>about <00:28:51.435>as <00:28:51.575>much, <00:28:51.715>um,

691
00:28:54.465 --> 00:28:56.925
<00:28:54.465>as <00:28:54.592>much <00:28:54.719>power <00:28:54.846>as <00:28:54.974>some <00:28:55.101>of <00:28:55.228>the <00:28:55.355>stuff <00:28:55.483>that <00:28:55.610>we <00:28:55.737>are <00:28:55.865>doing.

692
00:28:57.225 --> 00:29:00.805
<00:28:57.225>So <00:28:57.365>it, <00:28:57.504>it <00:28:57.645>just <00:28:57.784>depends, <00:28:57.925>like <00:28:58.064>I <00:28:58.205>think, <00:28:58.344>um, <00:28:58.485>a <00:28:58.625>lot

693
00:29:00.805 --> 00:29:02.525
<00:29:00.805>of <00:29:01.085>the <00:29:01.365>energy <00:29:01.645>consumption <00:29:01.925>definitely <00:29:02.205>happens.

694
00:29:02.745 --> 00:29:04.885
<00:29:02.745>It <00:29:02.900>hap <00:29:03.056>but <00:29:03.211>it <00:29:03.367>happens <00:29:03.522>sort <00:29:03.678>of <00:29:03.833>like <00:29:03.989>in <00:29:04.145>the,

695
00:29:05.145 --> 00:29:06.565
<00:29:05.145>in <00:29:05.400>the <00:29:05.656>pre-training <00:29:05.911>of <00:29:06.167>the <00:29:06.423>models.

696
00:29:07.265 --> 00:29:09.765
<00:29:07.265>Um, <00:29:07.465>and <00:29:07.665>that <00:29:07.865>is <00:29:08.065>definitely <00:29:08.265>something <00:29:08.465>we <00:29:08.665>consider

697
00:29:09.765 --> 00:29:10.925
<00:29:09.765>when, <00:29:10.113>when <00:29:10.461>using <00:29:10.809>them.

698
00:29:11.765 --> 00:29:15.285
<00:29:11.765>I <00:29:11.920>think <00:29:12.076>in <00:29:12.231>terms <00:29:12.387>of, <00:29:12.542>uh, <00:29:12.698>our <00:29:12.853>sort <00:29:13.009>of <00:29:13.165>contribution,

699
00:29:15.505 --> 00:29:17.925
<00:29:15.505>our <00:29:15.738>dais <00:29:15.971>contribution, <00:29:16.205>it <00:29:16.438>was <00:29:16.671>relatively <00:29:16.905>low

700
00:29:17.925 --> 00:29:20.845
<00:29:17.925>because <00:29:18.125>it, <00:29:18.325>it, <00:29:18.524>it <00:29:18.725>can <00:29:18.925>run <00:29:19.125>fairly, <00:29:19.325>uh,

701
00:29:21.025 --> 00:29:22.965
<00:29:21.025>simply <00:29:21.375>on <00:29:21.725>a <00:29:22.075>single <00:29:22.425>GPU.

702
00:29:23.865 --> 00:29:26.125
<00:29:23.865>So <00:29:24.005>I <00:29:24.145>think <00:29:24.285>there's <00:29:24.425>probably <00:29:24.565>also <00:29:24.705>like <00:29:24.845>the, <00:29:24.985>the, <00:29:25.125>the <00:29:25.265>kind

703
00:29:26.125 --> 00:29:28.765
<00:29:26.125>of <00:29:26.358>proactive <00:29:26.591>way <00:29:26.825>of <00:29:27.058>using <00:29:27.291>this <00:29:27.525>technology

704
00:29:28.985 --> 00:29:32.445
<00:29:28.985>to <00:29:29.185>fight <00:29:29.385>scam <00:29:29.584>this <00:29:29.784>preventative <00:29:29.985>kind <00:29:30.185>of <00:29:30.385>approach.

705
00:29:32.825 --> 00:29:35.765
<00:29:32.825>And <00:29:32.965>this <00:29:33.105>kind <00:29:33.245>of <00:29:33.385>scales <00:29:33.525>up <00:29:33.665>to <00:29:33.805>like <00:29:33.945>the <00:29:34.085>other <00:29:34.225>things

706
00:29:35.765 --> 00:29:37.445
<00:29:35.765>that <00:29:36.115>O2 <00:29:36.465>are <00:29:36.815>also <00:29:37.165>doing.

707
00:29:37.465 --> 00:29:40.565
<00:29:37.465>You <00:29:37.639>know, <00:29:37.814>they <00:29:37.990>are <00:29:38.165>investing <00:29:38.340>in, <00:29:38.514>you <00:29:38.689>know, <00:29:38.865>highly,

708
00:29:40.585 --> 00:29:44.445
<00:29:40.585>highly <00:29:40.935>scalable <00:29:41.285>AI <00:29:41.635>driven <00:29:41.985>technology,

709
00:29:44.455 --> 00:29:47.045
<00:29:44.455>which <00:29:44.629>is <00:29:44.804>very <00:29:44.980>much <00:29:45.155>kind <00:29:45.330>of <00:29:45.504>like <00:29:45.679>algorithmic <00:29:45.855>based.

710
00:29:47.105 --> 00:29:50.365
<00:29:47.105>And <00:29:47.245>it, <00:29:47.385>it <00:29:47.525>is <00:29:47.665>in <00:29:47.805>itself <00:29:47.945>quite <00:29:48.085>efficient <00:29:48.225>in <00:29:48.365>the <00:29:48.505>way

711
00:29:50.365 --> 00:29:53.845
<00:29:50.365>that <00:29:50.520>it <00:29:50.676>is <00:29:50.831>able <00:29:50.987>to <00:29:51.142>algorithmically <00:29:51.298>identify <00:29:51.453>and <00:29:51.609>flag <00:29:51.765>things.

712
00:29:53.945 --> 00:29:57.525
<00:29:53.945>So <00:29:54.145>be <00:29:54.345>that <00:29:54.544>anti-spam <00:29:54.745>kind <00:29:54.945>of, <00:29:55.145>uh, <00:29:55.345>detection,

713
00:29:57.785 --> 00:29:59.565
<00:29:57.785>or <00:29:58.065>it <00:29:58.345>could <00:29:58.625>be <00:29:58.905>caller <00:29:59.185>id.

714
00:29:59.905 --> 00:30:02.725
<00:29:59.905>So <00:30:00.105>it's <00:30:00.305>about <00:30:00.504>understanding <00:30:00.705>that <00:30:00.905>whether <00:30:01.105>it's <00:30:01.305>daisy

715
00:30:02.745 --> 00:30:04.285
<00:30:02.745>or <00:30:02.976>that <00:30:03.206>if <00:30:03.437>you're <00:30:03.669>going <00:30:03.900>to <00:30:04.131>go

716
00:30:04.285 --> 00:30:06.165
<00:30:04.285>and <00:30:04.485>tackle <00:30:04.685>the <00:30:04.885>same <00:30:05.085>problem <00:30:05.285>a <00:30:05.485>different <00:30:05.685>way,

717
00:30:06.165 --> 00:30:07.645
<00:30:06.165>there'll <00:30:06.431>also <00:30:06.697>be <00:30:06.964>a <00:30:07.230>carbon <00:30:07.497>cost.

718
00:30:07.705 --> 00:30:09.885
<00:30:07.705>So, <00:30:07.985>which <00:30:08.264>is <00:30:08.544>going <00:30:08.824>to <00:30:09.105>ultimately,

719
00:30:10.195 --> 00:30:13.205
<00:30:10.195>potentially <00:30:10.370>be <00:30:10.544>the <00:30:10.720>most <00:30:10.895>efficient <00:30:11.070>way <00:30:11.245>of <00:30:11.419>doing <00:30:11.595>it.

720
00:30:13.205 --> 00:30:15.245
<00:30:13.205>And <00:30:13.405>in <00:30:13.605>and <00:30:13.804>of <00:30:14.004>itself, <00:30:14.205>the, <00:30:14.405>the <00:30:14.605>method

721
00:30:15.245 --> 00:30:16.965
<00:30:15.245>of <00:30:15.594>tackling <00:30:15.945>it <00:30:16.294>might <00:30:16.645>help

722
00:30:16.985 --> 00:30:19.205
<00:30:16.985>to <00:30:17.140>reduce <00:30:17.296>carbon <00:30:17.451>in <00:30:17.607>the <00:30:17.762>long, <00:30:17.918>in <00:30:18.073>the <00:30:18.229>long <00:30:18.385>term.

723
00:30:20.075 --> 00:30:21.605
<00:30:20.075>Yeah, <00:30:20.247>I <00:30:20.419>mean, <00:30:20.591>that's <00:30:20.763>great <00:30:20.935>to <00:30:21.107>hear <00:30:21.279>as <00:30:21.452>well.

724
00:30:21.725 --> 00:30:22.565
<00:30:21.725>'cause <00:30:21.876>I <00:30:22.027>think <00:30:22.178>it's <00:30:22.329>something <00:30:22.481>that

725
00:30:22.765 --> 00:30:24.445
<00:30:22.765>everyone's, <00:30:23.115>everyone's <00:30:23.465>struggling <00:30:23.815>with, <00:30:24.165>right?

726
00:30:24.445 --> 00:30:26.685
<00:30:24.445>That, <00:30:24.572>you <00:30:24.699>know, <00:30:24.826>if <00:30:24.954>we, <00:30:25.081>if <00:30:25.208>we <00:30:25.335>want <00:30:25.463>this <00:30:25.590>progress <00:30:25.717>in <00:30:25.845>this

727
00:30:26.685 --> 00:30:29.285
<00:30:26.685>technological <00:30:26.860>area, <00:30:27.034>then <00:30:27.210>we, <00:30:27.385>we <00:30:27.560>have <00:30:27.735>to <00:30:27.909>use <00:30:28.085>it.

728
00:30:29.305 --> 00:30:31.765
<00:30:29.305>And <00:30:29.432>of <00:30:29.559>course, <00:30:29.686>it, <00:30:29.814>you <00:30:29.941>know, <00:30:30.068>by, <00:30:30.195>the <00:30:30.323>more <00:30:30.450>we <00:30:30.577>use <00:30:30.705>it,

729
00:30:31.765 --> 00:30:32.885
<00:30:31.765>the <00:30:31.966>more <00:30:32.168>efficient <00:30:32.369>it <00:30:32.571>can <00:30:32.773>become.

730
00:30:33.185 --> 00:30:35.845
<00:30:33.185>Um, <00:30:33.340>but <00:30:33.496>if <00:30:33.651>we <00:30:33.807>don't <00:30:33.962>use <00:30:34.118>it, <00:30:34.273>it <00:30:34.429>stays <00:30:34.585>inefficient.

731
00:30:35.905 --> 00:30:37.965
<00:30:35.905>And <00:30:36.105>then, <00:30:36.305>you <00:30:36.504>know, <00:30:36.705>the, <00:30:36.905>the <00:30:37.105>criticisms <00:30:37.305>remain.

732
00:30:37.985 --> 00:30:40.645
<00:30:37.985>So <00:30:38.112>it <00:30:38.239>is <00:30:38.366>kind <00:30:38.494>of <00:30:38.621>a, <00:30:38.748>an <00:30:38.875>interesting, <00:30:39.003>you <00:30:39.130>know, <00:30:39.257>um, <00:30:39.385>time

733
00:30:40.705 --> 00:30:43.445
<00:30:40.705>to <00:30:40.879>be <00:30:41.054>using <00:30:41.230>this <00:30:41.405>technology, <00:30:41.580>especially <00:30:41.754>when, <00:30:41.929>uh, <00:30:42.105>um,

734
00:30:43.465 --> 00:30:44.565
<00:30:43.465>in <00:30:43.606>the <00:30:43.747>way <00:30:43.889>you <00:30:44.030>guys <00:30:44.172>have <00:30:44.313>used <00:30:44.455>it,

735
00:30:44.565 --> 00:30:45.965
<00:30:44.565>you're <00:30:44.880>very <00:30:45.195>early <00:30:45.510>adopters, <00:30:45.824>right?

736
00:30:45.965 --> 00:30:48.245
<00:30:45.965>And <00:30:46.139>you're, <00:30:46.314>you're <00:30:46.490>pushing <00:30:46.665>this, <00:30:46.840>this, <00:30:47.014>this <00:30:47.189>stuff <00:30:47.365>forward,

737
00:30:48.265 --> 00:30:50.485
<00:30:48.265>but <00:30:48.392>trying <00:30:48.519>to <00:30:48.646>do <00:30:48.774>it <00:30:48.901>in <00:30:49.028>a, <00:30:49.155>in <00:30:49.283>a, <00:30:49.410>um, <00:30:49.537>responsible <00:30:49.665>way.

738
00:30:50.485 --> 00:30:52.885
<00:30:50.485>So <00:30:50.625>it's, <00:30:50.764>it's <00:30:50.905>really <00:30:51.044>good <00:30:51.185>to <00:30:51.324>know. <00:30:51.465>Um, <00:30:51.604>so <00:30:51.745>I <00:30:51.885>suppose

739
00:30:52.885 --> 00:30:55.245
<00:30:52.885>that <00:30:53.025>brings <00:30:53.165>us <00:30:53.305>on, <00:30:53.445>you <00:30:53.585>know, <00:30:53.725>finally <00:30:53.865>to <00:30:54.004>just <00:30:54.145>look <00:30:54.285>at,

740
00:30:55.865 --> 00:30:58.405
<00:30:55.865>is <00:30:55.992>it <00:30:56.119>too <00:30:56.246>early <00:30:56.374>to <00:30:56.501>say, <00:30:56.628>but <00:30:56.755>what, <00:30:56.883>what's <00:30:57.010>the <00:30:57.137>impact <00:30:57.265>been?

741
00:30:58.405 --> 00:31:00.285
<00:30:58.405>How <00:30:58.605>many <00:30:58.805>scammers <00:30:59.004>have <00:30:59.205>we <00:30:59.405>got <00:30:59.605>in <00:30:59.805>handcuffs,

742
00:31:00.285 --> 00:31:01.485
<00:31:00.285>or <00:31:00.420>how <00:31:00.555>many <00:31:00.690>have <00:31:00.825>we <00:31:00.960>had <00:31:01.095>on <00:31:01.230>the <00:31:01.365>line?

743
00:31:01.625 --> 00:31:03.005
<00:31:01.625>Um, <00:31:01.873>you <00:31:02.121>know, <00:31:02.370>what, <00:31:02.618>what's <00:31:02.867>it,

744
00:31:03.005 --> 00:31:04.645
<00:31:03.005>what's <00:31:03.205>it <00:31:03.405>looking <00:31:03.605>like <00:31:03.805>in <00:31:04.005>terms <00:31:04.205>of, <00:31:04.405>um,

745
00:31:04.745 --> 00:31:05.765
<00:31:04.745>the <00:31:04.974>success <00:31:05.204>of <00:31:05.433>the <00:31:05.663>project?

746
00:31:06.575 --> 00:31:07.455
<00:31:06.575>I <00:31:06.733>think <00:31:06.891>it's <00:31:07.050>important <00:31:07.208>to <00:31:07.367>say

747
00:31:07.455 --> 00:31:08.535
<00:31:07.455>that <00:31:07.593>we <00:31:07.732>are, <00:31:07.871>we <00:31:08.010>are <00:31:08.149>not <00:31:08.288>the <00:31:08.427>police.

748
00:31:08.755 --> 00:31:10.135
<00:31:08.755>So <00:31:09.003>our <00:31:09.251>end <00:31:09.500>goal <00:31:09.748>wasn't <00:31:09.997>necessarily

749
00:31:10.155 --> 00:31:12.375
<00:31:10.155>to <00:31:10.504>put <00:31:10.855>scammers <00:31:11.205>in <00:31:11.555>handcuffs.

750
00:31:12.835 --> 00:31:16.455
<00:31:12.835>Uh, <00:31:12.962>our, <00:31:13.089>in <00:31:13.216>some <00:31:13.344>ways <00:31:13.471>it's <00:31:13.598>quite <00:31:13.725>an <00:31:13.853>innocent <00:31:13.980>thing <00:31:14.107>in <00:31:14.235>the

751
00:31:16.455 --> 00:31:18.615
<00:31:16.455>sense <00:31:16.735>that <00:31:17.014>we <00:31:17.294>waste <00:31:17.574>scammers <00:31:17.855>time.

752
00:31:19.065 --> 00:31:20.935
<00:31:19.065>Again, <00:31:19.205>it <00:31:19.345>goes <00:31:19.485>back <00:31:19.625>to <00:31:19.765>what <00:31:19.905>we <00:31:20.045>were <00:31:20.185>talking <00:31:20.325>about <00:31:20.465>earlier

753
00:31:20.945 --> 00:31:24.655
<00:31:20.945>about <00:31:21.120>like, <00:31:21.294>uh, <00:31:21.470>the <00:31:21.645>responsibility <00:31:21.820>to <00:31:21.995>watch <00:31:22.169>the <00:31:22.345>scammers

754
00:31:24.655 --> 00:31:27.215
<00:31:24.655>or <00:31:24.810>whatever <00:31:24.966>it, <00:31:25.121>it, <00:31:25.277>it <00:31:25.432>is <00:31:25.588>a <00:31:25.743>fairly <00:31:25.899>innocent <00:31:26.055>thing.

755
00:31:27.315 --> 00:31:28.615
<00:31:27.315>We <00:31:27.549>literally <00:31:27.783>just <00:31:28.017>waste <00:31:28.251>their <00:31:28.485>time.

756
00:31:28.715 --> 00:31:32.535
<00:31:28.715>We <00:31:28.842>don't <00:31:28.969>sort <00:31:29.096>of, <00:31:29.224>we <00:31:29.351>don't <00:31:29.478>have <00:31:29.605>them <00:31:29.733>log <00:31:29.860>onto <00:31:29.987>our <00:31:30.115>services

757
00:31:32.555 --> 00:31:34.815
<00:31:32.555>and <00:31:32.695>then <00:31:32.835>we <00:31:32.975>can <00:31:33.115>lock <00:31:33.255>in <00:31:33.395>and <00:31:33.535>hack <00:31:33.675>into <00:31:33.815>the <00:31:33.955>systems.

758
00:31:34.835 --> 00:31:36.895
<00:31:34.835>We <00:31:34.975>don't <00:31:35.115>do <00:31:35.255>that <00:31:35.395>because <00:31:35.535>that's <00:31:35.675>just <00:31:35.815>not <00:31:35.955>what <00:31:36.095>we <00:31:36.235>do.

759
00:31:37.515 --> 00:31:42.095
<00:31:37.515>Um, <00:31:37.670>so <00:31:37.826>in, <00:31:37.981>in <00:31:38.137>that <00:31:38.292>sense, <00:31:38.448>um, <00:31:38.603>we <00:31:38.759>haven't <00:31:38.915>sort

760
00:31:42.095 --> 00:31:43.375
<00:31:42.095>of <00:31:42.479>caught <00:31:42.863>any <00:31:43.247>scammers,

761
00:31:43.595 --> 00:31:45.455
<00:31:43.595>but <00:31:43.795>the <00:31:43.995>most <00:31:44.195>important <00:31:44.395>thing <00:31:44.595>for <00:31:44.795>us <00:31:44.995>was

762
00:31:45.455 --> 00:31:46.495
<00:31:45.455>to <00:31:45.766>protect <00:31:46.079>our <00:31:46.390>customers

763
00:31:46.495 --> 00:31:48.895
<00:31:46.495>or <00:31:46.728>our <00:31:46.961>clients' <00:31:47.195>customers <00:31:47.428>from <00:31:47.661>scam <00:31:47.895>calls.

764
00:31:49.475 --> 00:31:52.895
<00:31:49.475>And, <00:31:49.649>um, <00:31:49.824>we've, <00:31:50.000>we've <00:31:50.175>talked <00:31:50.350>to <00:31:50.524>thousands <00:31:50.699>of <00:31:50.875>scammers

765
00:31:53.115 --> 00:31:56.375
<00:31:53.115>and <00:31:53.255>I <00:31:53.395>think, <00:31:53.535>um, <00:31:53.675>that's <00:31:53.815>what <00:31:53.955>the <00:31:54.095>whole <00:31:54.235>thing <00:31:54.375>is <00:31:54.515>about,

766
00:31:56.605 --> 00:31:58.095
<00:31:56.605>talking <00:31:56.940>to <00:31:57.275>as <00:31:57.610>many <00:31:57.946>scammers

767
00:31:58.435 --> 00:32:01.215
<00:31:58.435>and <00:31:58.590>spending <00:31:58.746>as <00:31:58.901>much <00:31:59.057>time <00:31:59.212>of <00:31:59.368>their, <00:31:59.523>uh, <00:31:59.679>as <00:31:59.835>much

768
00:32:01.215 --> 00:32:02.375
<00:32:01.215>of <00:32:01.476>the <00:32:01.736>time <00:32:01.998>as <00:32:02.259>possible.

769
00:32:02.875 --> 00:32:06.375
<00:32:02.875>Um, <00:32:03.002>so <00:32:03.129>those <00:32:03.256>are <00:32:03.384>the <00:32:03.511>sort <00:32:03.638>of <00:32:03.765>the <00:32:03.893>sort <00:32:04.020>of <00:32:04.147>hard <00:32:04.275>results

770
00:32:06.555 --> 00:32:10.965
<00:32:06.555>of <00:32:06.695>course <00:32:06.835>from <00:32:06.975>we, <00:32:07.115>we <00:32:07.255>work <00:32:07.395>in, <00:32:07.535>in <00:32:07.675>a <00:32:07.815>creative <00:32:07.955>agency.

771
00:32:11.185 --> 00:32:13.125
<00:32:11.185>And, <00:32:11.534>uh, <00:32:11.885>a <00:32:12.235>big <00:32:12.585>part

772
00:32:13.125 --> 00:32:15.925
<00:32:13.125>of <00:32:13.252>this <00:32:13.379>is <00:32:13.506>also <00:32:13.634>the <00:32:13.761>awareness <00:32:13.888>piece <00:32:14.015>we <00:32:14.143>talked <00:32:14.270>about <00:32:14.397>in <00:32:14.525>the

773
00:32:15.925 --> 00:32:19.405
<00:32:15.925>beginning <00:32:16.125>about <00:32:16.325>making <00:32:16.524>sure <00:32:16.725>that <00:32:16.925>people <00:32:17.125>understand <00:32:17.325>that

774
00:32:19.965 --> 00:32:24.365
<00:32:19.965>O2 <00:32:20.139>already <00:32:20.314>have, <00:32:20.490>uh, <00:32:20.665>other <00:32:20.840>ai, <00:32:21.014>um, <00:32:21.189>based, <00:32:21.365>uh,

775
00:32:24.795 --> 00:32:25.925
<00:32:24.795>scan <00:32:25.303>detection <00:32:25.812>systems.

776
00:32:26.545 --> 00:32:30.485
<00:32:26.545>And <00:32:26.685>this <00:32:26.825>is <00:32:26.965>part <00:32:27.105>of <00:32:27.245>a <00:32:27.385>bigger <00:32:27.525>solution <00:32:27.665>of <00:32:27.805>saying, <00:32:27.945>well,

777
00:32:30.665 --> 00:32:31.925
<00:32:30.665>we <00:32:30.891>wanna <00:32:31.118>make <00:32:31.345>sure <00:32:31.572>we <00:32:31.799>can

778
00:32:32.915 --> 00:32:34.445
<00:32:32.915>umra <00:32:33.259>raise <00:32:33.603>awareness <00:32:33.947>about <00:32:34.292>all

779
00:32:34.445 --> 00:32:35.605
<00:32:34.445>these <00:32:34.653>things <00:32:34.862>that <00:32:35.071>we <00:32:35.280>are <00:32:35.489>doing.

780
00:32:35.665 --> 00:32:39.445
<00:32:35.665>And, <00:32:35.781>and <00:32:35.898>sort <00:32:36.014>of, <00:32:36.131>um, <00:32:36.248>Daisy <00:32:36.365>is <00:32:36.481>just <00:32:36.598>sort <00:32:36.715>of <00:32:36.831>a <00:32:36.948>of <00:32:37.065>that,

781
00:32:40.425 --> 00:32:42.445
<00:32:40.425>But <00:32:40.565>there <00:32:40.705>were, <00:32:40.845>I <00:32:40.985>mean, <00:32:41.125>there <00:32:41.264>are <00:32:41.405>lots <00:32:41.544>of <00:32:41.685>different <00:32:41.825>kind

782
00:32:42.445 --> 00:32:43.885
<00:32:42.445>of <00:32:42.877>like <00:32:43.309>tangible <00:32:43.741>results.

783
00:32:44.345 --> 00:32:45.525
<00:32:44.345>So <00:32:44.699>even <00:32:45.053>the <00:32:45.407>reporting

784
00:32:45.725 --> 00:32:46.845
<00:32:45.725>'cause <00:32:45.869>a <00:32:46.013>lot, <00:32:46.157>a <00:32:46.301>lot, <00:32:46.445>a <00:32:46.589>lot <00:32:46.733>of

785
00:32:46.845 --> 00:32:49.405
<00:32:46.845>what <00:32:47.020>Daisy <00:32:47.195>is <00:32:47.370>is <00:32:47.545>an <00:32:47.720>awareness <00:32:47.895>campaign <00:32:48.070>as <00:32:48.245>well.

786
00:32:49.585 --> 00:32:51.765
<00:32:49.585>But <00:32:49.865>essentially <00:32:50.145>we <00:32:50.425>were <00:32:50.705>promoting <00:32:50.985>awareness

787
00:32:51.945 --> 00:32:54.405
<00:32:51.945>of <00:32:52.145>the <00:32:52.345>7 <00:32:52.544>7 <00:32:52.745>2 <00:32:52.945>6 <00:32:53.145>reporting <00:32:53.345>number,

788
00:32:54.905 --> 00:32:56.685
<00:32:54.905>and <00:32:55.254>that <00:32:55.605>went <00:32:55.955>up <00:32:56.305>significantly.

789
00:32:56.885 --> 00:32:58.365
<00:32:56.885>I <00:32:57.218>think <00:32:57.551>it <00:32:57.884>was <00:32:58.217>44%.

790
00:32:58.385 --> 00:33:01.765
<00:32:58.385>It <00:32:58.501>went <00:32:58.618>up, <00:32:58.735>um, <00:32:58.851>as <00:32:58.968>a <00:32:59.085>spike <00:32:59.201>from <00:32:59.318>when <00:32:59.435>the <00:32:59.551>campaign <00:32:59.668>went <00:32:59.785>out

791
00:33:01.765 --> 00:33:05.765
<00:33:01.765>because, <00:33:01.892>you <00:33:02.019>know, <00:33:02.146>it <00:33:02.274>kind <00:33:02.401>of <00:33:02.528>caught <00:33:02.655>on <00:33:02.783>the, <00:33:02.910>the, <00:33:03.037>the <00:33:03.165>story

792
00:33:05.785 --> 00:33:08.965
<00:33:05.785>of <00:33:05.940>Daisy, <00:33:06.096>the <00:33:06.251>storytelling <00:33:06.407>part <00:33:06.562>of <00:33:06.718>it <00:33:06.873>really <00:33:07.029>caught <00:33:07.185>on,

793
00:33:08.965 --> 00:33:11.365
<00:33:08.965>and <00:33:09.120>we <00:33:09.276>have <00:33:09.431>like <00:33:09.587>over <00:33:09.742>2000 <00:33:09.898>pieces <00:33:10.053>of, <00:33:10.209>you <00:33:10.365>know,

794
00:33:11.595 --> 00:33:13.245
<00:33:11.595>content <00:33:12.061>created <00:33:12.528>from <00:33:12.995>publishers.

795
00:33:13.245 --> 00:33:15.085
<00:33:13.245>So <00:33:13.400>we <00:33:13.556>had, <00:33:13.711>we <00:33:13.867>did <00:33:14.022>have <00:33:14.178>a <00:33:14.333>really <00:33:14.489>big <00:33:14.645>spike.

796
00:33:15.705 --> 00:33:19.125
<00:33:15.705>And <00:33:15.845>for <00:33:15.985>a <00:33:16.125>brand <00:33:16.264>that's <00:33:16.405>kind <00:33:16.544>of <00:33:16.685>like <00:33:16.824>a <00:33:16.965>fantastic <00:33:17.105>kind

797
00:33:19.125 --> 00:33:21.125
<00:33:19.125>of <00:33:19.358>result <00:33:19.591>because <00:33:19.825>essentially <00:33:20.058>what <00:33:20.291>you <00:33:20.525>want

798
00:33:21.125 --> 00:33:22.645
<00:33:21.125>to <00:33:21.398>be <00:33:21.672>doing <00:33:21.945>is <00:33:22.219>raising <00:33:22.493>awareness.

799
00:33:22.785 --> 00:33:24.965
<00:33:22.785>You <00:33:23.065>also <00:33:23.345>wanna <00:33:23.625>make <00:33:23.905>people <00:33:24.185>understand

800
00:33:24.965 --> 00:33:27.725
<00:33:24.965>that <00:33:25.139>whilst <00:33:25.314>you <00:33:25.490>are <00:33:25.665>trying <00:33:25.840>to <00:33:26.014>repair <00:33:26.189>the <00:33:26.365>reputation

801
00:33:27.725 --> 00:33:30.565
<00:33:27.725>of <00:33:27.880>your <00:33:28.036>brand <00:33:28.191>and <00:33:28.347>to <00:33:28.502>reassure <00:33:28.658>customers <00:33:28.813>of <00:33:28.969>your <00:33:29.125>role,

802
00:33:30.625 --> 00:33:32.805
<00:33:30.625>of <00:33:30.858>protecting <00:33:31.091>them, <00:33:31.325>that <00:33:31.558>they <00:33:31.791>feel <00:33:32.025>empowered

803
00:33:32.805 --> 00:33:35.845
<00:33:32.805>and <00:33:32.980>they've <00:33:33.155>got <00:33:33.330>the <00:33:33.505>tools <00:33:33.680>to <00:33:33.855>start <00:33:34.030>understanding <00:33:34.205>some

804
00:33:35.845 --> 00:33:37.125
<00:33:35.845>of <00:33:36.229>these <00:33:36.613>tactics, <00:33:36.997>understanding

805
00:33:37.125 --> 00:33:40.045
<00:33:37.125>that <00:33:37.252>if <00:33:37.379>they <00:33:37.506>do <00:33:37.634>are <00:33:37.761>on <00:33:37.888>the <00:33:38.015>line <00:33:38.143>to <00:33:38.270>a <00:33:38.397>suspected <00:33:38.525>scammer,

806
00:33:40.045 --> 00:33:41.845
<00:33:40.045>what <00:33:40.278>they <00:33:40.511>can <00:33:40.745>actually <00:33:40.978>do <00:33:41.211>about <00:33:41.445>it.

807
00:33:42.305 --> 00:33:44.925
<00:33:42.305>So <00:33:42.505>the <00:33:42.705>effectiveness <00:33:42.905>is, <00:33:43.105>is, <00:33:43.305>is <00:33:43.505>fairly <00:33:43.705>broad.

808
00:33:44.945 --> 00:33:47.285
<00:33:44.945>And <00:33:45.145>again, <00:33:45.345>it <00:33:45.544>was <00:33:45.745>also <00:33:45.945>to <00:33:46.145>advertise <00:33:46.345>that,

809
00:33:47.285 --> 00:33:49.365
<00:33:47.285>that <00:33:47.518>promote <00:33:47.751>the <00:33:47.985>fact <00:33:48.218>that <00:33:48.451>O2 <00:33:48.685>were

810
00:33:49.945 --> 00:33:51.565
<00:33:49.945>not <00:33:50.294>just <00:33:50.645>investing <00:33:50.995>in <00:33:51.345>Daisy,

811
00:33:51.565 --> 00:33:53.725
<00:33:51.565>they <00:33:51.720>were <00:33:51.876>in <00:33:52.031>fact <00:33:52.187>investing <00:33:52.342>in <00:33:52.498>a <00:33:52.653>range <00:33:52.809>of <00:33:52.965>kind

812
00:33:53.725 --> 00:33:57.205
<00:33:53.725>of <00:33:53.899>like <00:33:54.074>AI <00:33:54.250>driven <00:33:54.425>services, <00:33:54.600>which <00:33:54.774>would <00:33:54.949>help, <00:33:55.125>um,

813
00:33:57.395 --> 00:33:58.765
<00:33:57.395>protect <00:33:57.703>their <00:33:58.011>customers <00:33:58.319>at <00:33:58.628>scale.

814
00:33:59.305 --> 00:34:01.525
<00:33:59.305>Is <00:33:59.505>there <00:33:59.705>anything <00:33:59.905>else <00:34:00.105>that's <00:34:00.305>coming <00:34:00.505>down <00:34:00.705>the,

815
00:34:01.675 --> 00:34:03.765
<00:34:01.675>down <00:34:01.802>the <00:34:01.929>line <00:34:02.056>that <00:34:02.184>you <00:34:02.311>might <00:34:02.438>be <00:34:02.565>working <00:34:02.693>on <00:34:02.820>in <00:34:02.947>this <00:34:03.075>sort

816
00:34:03.765 --> 00:34:05.405
<00:34:03.765>of <00:34:03.940>area <00:34:04.115>that <00:34:04.290>you <00:34:04.465>might <00:34:04.640>wanna <00:34:04.815>share <00:34:04.990>with <00:34:05.165>us?

817
00:34:05.425 --> 00:34:08.365
<00:34:05.425>Or <00:34:05.552>is <00:34:05.679>it <00:34:05.806>all <00:34:05.934>a <00:34:06.061>little <00:34:06.188>bit <00:34:06.315>under <00:34:06.443>wraps, <00:34:06.570>NDAs <00:34:06.697>and <00:34:06.825>agreements

818
00:34:08.385 --> 00:34:09.965
<00:34:08.385>or <00:34:08.585>anything <00:34:08.785>you <00:34:08.985>can <00:34:09.185>let <00:34:09.385>us <00:34:09.585>know <00:34:09.785>about

819
00:34:10.515 --> 00:34:13.885
<00:34:10.514>Easy, <00:34:10.864>um, <00:34:11.214>has <00:34:11.565>got <00:34:11.915>more

820
00:34:14.555 --> 00:34:15.885
<00:34:14.554>life <00:34:14.794>in <00:34:15.033>her, <00:34:15.273>I <00:34:15.512>to <00:34:15.752>say.

821
00:34:15.885 --> 00:34:17.285
<00:34:15.885>Mm-hmm. <00:34:16.514>But, <00:34:17.145>um,

822
00:34:17.665 --> 00:34:20.485
<00:34:17.665>but <00:34:17.804>yeah, <00:34:17.945>we, <00:34:18.085>we <00:34:18.225>can't <00:34:18.364>really <00:34:18.505>say <00:34:18.645>so <00:34:18.784>much <00:34:18.925>about <00:34:19.065>it.

823
00:34:20.595 --> 00:34:24.165
<00:34:20.594>It's <00:34:20.722>just <00:34:20.849>one <00:34:20.976>of <00:34:21.104>the <00:34:21.231>things <00:34:21.358>that <00:34:21.485>I <00:34:21.613>was <00:34:21.740>very <00:34:21.867>interested <00:34:21.995>in

824
00:34:24.845 --> 00:34:28.845
<00:34:24.844>interesting <00:34:25.020>is <00:34:25.194>looking <00:34:25.370>at, <00:34:25.544>um, <00:34:25.719>some <00:34:25.895>of <00:34:26.069>the <00:34:26.245>opportunities

825
00:34:28.845 --> 00:34:32.525
<00:34:28.844>that <00:34:28.984>Daisy <00:34:29.125>might <00:34:29.264>be <00:34:29.404>able <00:34:29.544>to, <00:34:29.685>to <00:34:29.824>do <00:34:29.964>from <00:34:30.105>a <00:34:30.245>sort

826
00:34:32.525 --> 00:34:33.645
<00:34:32.525>of <00:34:32.860>a <00:34:33.197>tech <00:34:33.533>perspective.

827
00:34:33.795 --> 00:34:36.765
<00:34:33.795>Like <00:34:33.970>if <00:34:34.145>you, <00:34:34.320>for <00:34:34.495>example, <00:34:34.670>one <00:34:34.845>of <00:34:35.020>the <00:34:35.195>things

828
00:34:36.765 --> 00:34:40.685
<00:34:36.764>that's <00:34:36.904>really <00:34:37.045>hard <00:34:37.185>to <00:34:37.324>do <00:34:37.464>when <00:34:37.605>you <00:34:37.745>are <00:34:37.884>a <00:34:38.025>business <00:34:38.165>is,

829
00:34:41.385 --> 00:34:43.605
<00:34:41.385>and <00:34:41.585>then <00:34:41.785>trying <00:34:41.985>to <00:34:42.185>compact <00:34:42.385>scammers <00:34:42.585>understanding <00:34:42.785>exactly

830
00:34:43.705 --> 00:34:45.685
<00:34:43.705>how <00:34:44.171>scammers <00:34:44.638>work <00:34:45.105>because,

831
00:34:46.585 --> 00:34:48.395
<00:34:46.585>because <00:34:47.051>for <00:34:47.518>obvious <00:34:47.985>reasons,

832
00:34:48.655 --> 00:34:52.075
<00:34:48.655>you <00:34:48.810>can't <00:34:48.966>listen <00:34:49.121>in <00:34:49.277>on <00:34:49.432>scam <00:34:49.588>calls <00:34:49.743>with <00:34:49.899>real <00:34:50.055>people

833
00:34:52.075 --> 00:34:55.355
<00:34:52.074>because, <00:34:52.274>you <00:34:52.475>know, <00:34:52.674>that's <00:34:52.875>just <00:34:53.074>an <00:34:53.274>obvious <00:34:53.475>thing.

834
00:34:55.855 --> 00:35:00.535
<00:34:55.855>But <00:34:55.982>if <00:34:56.109>a <00:34:56.236>scammer <00:34:56.364>is <00:34:56.491>calling <00:34:56.618>a <00:34:56.745>robot, <00:34:56.873>we <00:34:57.000>might <00:34:57.127>be <00:34:57.255>able

835
00:35:00.535 --> 00:35:01.815
<00:35:00.535>to <00:35:00.823>listen <00:35:01.111>into <00:35:01.399>that <00:35:01.687>instead

836
00:35:01.815 --> 00:35:04.775
<00:35:01.815>because <00:35:02.015>you're <00:35:02.215>not <00:35:02.415>actually <00:35:02.615>listening <00:35:02.815>to <00:35:03.015>customer <00:35:03.215>calls,

837
00:35:04.865 --> 00:35:07.655
<00:35:04.865>which <00:35:05.064>would <00:35:05.265>obviously <00:35:05.464>be <00:35:05.665>a <00:35:05.865>ma <00:35:06.064>massive <00:35:06.265>noco.

838
00:35:07.675 --> 00:35:09.575
<00:35:07.675>So <00:35:07.908>there <00:35:08.141>are <00:35:08.375>things <00:35:08.608>that <00:35:08.841>we're, <00:35:09.075>we,

839
00:35:09.595 --> 00:35:12.295
<00:35:09.595>we <00:35:09.750>can <00:35:09.906>explore <00:35:10.061>further <00:35:10.217>down <00:35:10.372>the <00:35:10.528>line <00:35:10.683>on <00:35:10.839>saying, <00:35:10.995>okay,

840
00:35:12.295 --> 00:35:15.415
<00:35:12.295>maybe <00:35:12.450>Daisy <00:35:12.606>can <00:35:12.761>be, <00:35:12.917>uh, <00:35:13.072>can <00:35:13.228>serve <00:35:13.383>some <00:35:13.539>different <00:35:13.695>roles,

841
00:35:15.755 --> 00:35:17.215
<00:35:15.755>uh, <00:35:16.083>in, <00:35:16.412>in <00:35:16.740>the <00:35:17.069>future.

842
00:35:17.435 --> 00:35:19.055
<00:35:17.435>And <00:35:17.785>that's, <00:35:18.134>that's <00:35:18.485>security <00:35:18.835>conference,

843
00:35:19.055 --> 00:35:20.055
<00:35:19.055>Right? <00:35:19.279>Yeah. <00:35:19.504>Oh <00:35:19.730>yeah. <00:35:19.955>Yeah.

844
00:35:20.055 --> 00:35:21.015
<00:35:20.055>We, <00:35:20.343>yeah, <00:35:20.631>that's <00:35:20.919>true.

845
00:35:21.035 --> 00:35:25.135
<00:35:21.035>We <00:35:21.174>did, <00:35:21.315>we, <00:35:21.455>we, <00:35:21.595>when, <00:35:21.734>when <00:35:21.875>Daisy <00:35:22.015>was <00:35:22.154>first <00:35:22.295>un <00:35:22.435>unveiled,

846
00:35:25.415 --> 00:35:27.815
<00:35:25.415>I <00:35:25.570>mean, <00:35:25.726>there <00:35:25.881>was <00:35:26.037>quite <00:35:26.192>a <00:35:26.348>lot <00:35:26.503>of, <00:35:26.659>um, <00:35:26.815>uh,

847
00:35:28.205 --> 00:35:29.375
<00:35:28.205>attention <00:35:28.731>around <00:35:29.258>it.

848
00:35:29.755 --> 00:35:32.335
<00:35:29.755>And <00:35:29.910>one <00:35:30.066>of <00:35:30.221>the <00:35:30.377>things, <00:35:30.532>what <00:35:30.688>happened <00:35:30.843>was <00:35:30.999>that, <00:35:31.155>uh,

849
00:35:32.515 --> 00:35:34.815
<00:35:32.515>our <00:35:32.714>client <00:35:32.915>was, <00:35:33.115>one <00:35:33.315>of <00:35:33.515>our <00:35:33.714>clients, <00:35:33.915>one

850
00:35:34.815 --> 00:35:37.525
<00:35:34.815>of <00:35:34.970>their <00:35:35.126>security <00:35:35.281>experts <00:35:35.437>was <00:35:35.592>go <00:35:35.748>into <00:35:35.903>a <00:35:36.059>security <00:35:36.215>conference,

851
00:35:38.145 --> 00:35:40.045
<00:35:38.145>uh, <00:35:38.378>in <00:35:38.611>the <00:35:38.845>UK <00:35:39.078>the <00:35:39.311>week <00:35:39.545>after,

852
00:35:40.305 --> 00:35:43.285
<00:35:40.305>and <00:35:40.504>all <00:35:40.705>of <00:35:40.904>a <00:35:41.105>sudden <00:35:41.305>they <00:35:41.504>reached <00:35:41.705>out

853
00:35:43.305 --> 00:35:46.885
<00:35:43.305>and <00:35:43.421>were <00:35:43.538>like, <00:35:43.654>oh, <00:35:43.771>can <00:35:43.888>you <00:35:44.004>guys <00:35:44.121>talk <00:35:44.238>a <00:35:44.355>bit <00:35:44.471>about, <00:35:44.588>uh, <00:35:44.705>Daisy?

854
00:35:47.025 --> 00:35:50.285
<00:35:47.025>And <00:35:47.165>then <00:35:47.305>what <00:35:47.445>we <00:35:47.585>did <00:35:47.725>do <00:35:47.865>was <00:35:48.005>we <00:35:48.145>actually <00:35:48.285>brought <00:35:48.425>Daisy

855
00:35:50.285 --> 00:35:54.415
<00:35:50.285>to <00:35:50.424>the <00:35:50.565>security <00:35:50.705>conference <00:35:50.845>and <00:35:50.984>put <00:35:51.125>her <00:35:51.265>on <00:35:51.404>stage <00:35:51.545>on, <00:35:51.685>uh,

856
00:35:54.415 --> 00:35:57.735
<00:35:54.415>big <00:35:54.542>screen, <00:35:54.669>and <00:35:54.796>we <00:35:54.924>had <00:35:55.051>one <00:35:55.178>of <00:35:55.305>the <00:35:55.433>other <00:35:55.560>security <00:35:55.687>experts <00:35:55.815>try

857
00:35:57.735 --> 00:35:58.935
<00:35:57.735>to <00:35:58.005>scam <00:35:58.275>her <00:35:58.545>from <00:35:58.815>one

858
00:35:58.935 --> 00:36:00.655
<00:35:58.935>of <00:35:59.090>the <00:35:59.246>other <00:35:59.401>tel <00:35:59.557>from <00:35:59.712>one <00:35:59.868>of <00:36:00.023>the <00:36:00.179>other <00:36:00.335>telcos.

859
00:36:00.655 --> 00:36:03.895
<00:36:00.655>Yeah. <00:36:00.782>So <00:36:00.909>one <00:36:01.036>of <00:36:01.164>the, <00:36:01.291>one <00:36:01.418>of <00:36:01.545>the <00:36:01.673>other <00:36:01.800>telcos, <00:36:01.927>they <00:36:02.055>tried,

860
00:36:04.035 --> 00:36:06.135
<00:36:04.035>uh, <00:36:04.190>as <00:36:04.346>hard <00:36:04.501>as <00:36:04.657>they <00:36:04.812>could <00:36:04.968>to <00:36:05.123>scan <00:36:05.279>the <00:36:05.435>ac

861
00:36:06.155 --> 00:36:09.295
<00:36:06.155>and <00:36:06.310>obviously <00:36:06.466>she <00:36:06.621>didn't <00:36:06.777>botch, <00:36:06.932>um, <00:36:07.088>just <00:36:07.243>wasted <00:36:07.399>his <00:36:07.555>time.

862
00:36:09.555 --> 00:36:12.055
<00:36:09.555>So <00:36:09.710>it <00:36:09.866>went <00:36:10.021>down <00:36:10.177>pretty <00:36:10.332>well <00:36:10.488>at <00:36:10.643>the <00:36:10.799>security <00:36:10.955>conference.

863
00:36:12.055 --> 00:36:15.815
<00:36:12.055>And <00:36:12.230>that's, <00:36:12.404>that's <00:36:12.580>a <00:36:12.754>really <00:36:12.930>nice <00:36:13.105>way <00:36:13.279>of <00:36:13.455>sort

864
00:36:15.815 --> 00:36:18.855
<00:36:15.815>of <00:36:15.955>wrapping <00:36:16.095>up <00:36:16.235>the, <00:36:16.375>that <00:36:16.515>the <00:36:16.655>thing <00:36:16.795>about <00:36:16.935>impact <00:36:17.075>is <00:36:17.215>that,

865
00:36:19.475 --> 00:36:21.575
<00:36:19.475>you <00:36:19.630>know, <00:36:19.786>we <00:36:19.941>saw <00:36:20.097>real <00:36:20.252>people <00:36:20.408>who <00:36:20.563>really <00:36:20.719>liked <00:36:20.875>it.

866
00:36:21.715 --> 00:36:25.055
<00:36:21.715>You <00:36:21.915>know, <00:36:22.115>we <00:36:22.315>saved <00:36:22.515>real <00:36:22.715>people's, <00:36:22.915>uh, <00:36:23.115>from,

867
00:36:25.085 --> 00:36:26.135
<00:36:25.085>from <00:36:25.557>being <00:36:26.030>scammed.

868
00:36:26.675 --> 00:36:30.935
<00:36:26.675>Um, <00:36:26.830>we've <00:36:26.986>had <00:36:27.141>really <00:36:27.297>good <00:36:27.452>response <00:36:27.608>from <00:36:27.763>like <00:36:27.919>normal <00:36:28.075>people

869
00:36:30.935 --> 00:36:32.855
<00:36:30.935>who <00:36:31.110>are <00:36:31.285>saying, <00:36:31.460>oh, <00:36:31.634>best <00:36:31.810>use <00:36:31.985>of <00:36:32.160>AI <00:36:32.335>ever.

870
00:36:32.865 --> 00:36:34.055
<00:36:32.865>Which <00:36:33.935>leads

871
00:36:34.055 --> 00:36:35.855
<00:36:34.055>to <00:36:34.194>the <00:36:34.335>thing <00:36:34.475>you <00:36:34.615>talked <00:36:34.754>about <00:36:34.895>in <00:36:35.035>the <00:36:35.174>beginning <00:36:35.315>about <00:36:35.455>people

872
00:36:35.855 --> 00:36:37.055
<00:36:35.855>being <00:36:36.215>skeptical <00:36:36.575>about <00:36:36.935>ai,

873
00:36:37.315 --> 00:36:41.255
<00:36:37.315>but <00:36:37.490>also <00:36:37.665>in <00:36:37.840>actual <00:36:38.015>security, <00:36:38.190>um, <00:36:38.365>circles <00:36:38.540>of <00:36:38.715>people

874
00:36:41.255 --> 00:36:42.695
<00:36:41.255>who <00:36:41.471>really <00:36:41.687>know <00:36:41.903>what <00:36:42.119>they're <00:36:42.335>talking <00:36:42.551>about.

875
00:36:43.195 --> 00:36:45.255
<00:36:43.195>It <00:36:43.475>sort <00:36:43.755>of <00:36:44.035>sparked <00:36:44.315>discussion <00:36:44.595>there

876
00:36:45.715 --> 00:36:47.055
<00:36:45.715>and <00:36:45.916>was <00:36:46.117>an <00:36:46.318>inspiration <00:36:46.519>to <00:36:46.720>a <00:36:46.921>lot

877
00:36:47.055 --> 00:36:48.655
<00:36:47.055>of <00:36:47.254>people <00:36:47.455>there <00:36:47.654>in <00:36:47.855>terms <00:36:48.055>of <00:36:48.254>using <00:36:48.455>technology.

878
00:36:48.675 --> 00:36:53.655
<00:36:48.675>So <00:36:48.802>it <00:36:48.929>sort <00:36:49.056>of <00:36:49.184>been <00:36:49.311>a, <00:36:49.438>sort <00:36:49.565>of <00:36:49.693>have <00:36:49.820>an <00:36:49.947>influence <00:36:50.075>on

879
00:36:53.675 --> 00:36:56.535
<00:36:53.675>so <00:36:53.850>many <00:36:54.025>different <00:36:54.200>layers, <00:36:54.375>which <00:36:54.550>is <00:36:54.725>part <00:36:54.900>of <00:36:55.075>what,

880
00:36:56.795 --> 00:37:00.055
<00:36:56.795>why <00:36:56.950>we <00:36:57.106>really, <00:36:57.261>um, <00:36:57.417>like <00:36:57.572>what <00:36:57.728>DA <00:36:57.883>ended <00:36:58.039>up <00:36:58.195>being.

881
00:37:01.715 --> 00:37:03.595
<00:37:01.715>Absolutely. <00:37:01.842>And <00:37:01.969>I <00:37:02.096>think, <00:37:02.224>you <00:37:02.351>know, <00:37:02.478>just <00:37:02.605>to <00:37:02.733>sort <00:37:02.860>of <00:37:02.987>sum <00:37:03.115>up

882
00:37:03.595 --> 00:37:05.595
<00:37:03.595>and <00:37:03.734>say <00:37:03.875>that, <00:37:04.015>you <00:37:04.154>know, <00:37:04.294>it <00:37:04.435>caught <00:37:04.575>our <00:37:04.714>eye, <00:37:04.855>of <00:37:04.995>course,

883
00:37:05.595 --> 00:37:07.475
<00:37:05.595>you <00:37:05.770>know, <00:37:05.944>I <00:37:06.120>reached <00:37:06.294>out, <00:37:06.470>um, <00:37:06.645>initially <00:37:06.819>to <00:37:06.995>somebody

884
00:37:07.585 --> 00:37:09.235
<00:37:07.585>through <00:37:07.935>LinkedIn <00:37:08.285>after <00:37:08.635>seeing <00:37:08.985>it.

885
00:37:09.295 --> 00:37:12.555
<00:37:09.295>And, <00:37:09.435>uh, <00:37:09.575>it, <00:37:09.715>it's <00:37:09.855>definitely <00:37:09.995>got <00:37:10.135>a <00:37:10.275>lot, <00:37:10.415>um, <00:37:10.555>a <00:37:10.695>lot

886
00:37:12.555 --> 00:37:13.995
<00:37:12.555>of <00:37:12.740>potential <00:37:12.925>in <00:37:13.110>terms <00:37:13.295>of, <00:37:13.480>you <00:37:13.665>know, <00:37:13.850>the,

887
00:37:13.995 --> 00:37:15.475
<00:37:13.995>the <00:37:14.261>interest <00:37:14.527>it's <00:37:14.794>gonna <00:37:15.060>garner <00:37:15.327>now,

888
00:37:15.495 --> 00:37:17.875
<00:37:15.495>but <00:37:15.670>also <00:37:15.845>what <00:37:16.020>people <00:37:16.194>can <00:37:16.370>learn <00:37:16.545>from, <00:37:16.720>you <00:37:16.895>know,

889
00:37:17.875 --> 00:37:19.155
<00:37:17.875>the <00:37:18.105>character <00:37:18.335>building <00:37:18.566>side <00:37:18.796>of <00:37:19.027>things

890
00:37:19.175 --> 00:37:21.355
<00:37:19.175>and <00:37:19.375>how <00:37:19.575>you <00:37:19.775>marry <00:37:19.975>together <00:37:20.175>the <00:37:20.375>creative <00:37:20.575>world,

891
00:37:21.385 --> 00:37:22.995
<00:37:21.385>with <00:37:21.618>the <00:37:21.851>technical <00:37:22.085>world, <00:37:22.318>with <00:37:22.551>the <00:37:22.785>world

892
00:37:22.995 --> 00:37:24.435
<00:37:22.995>of <00:37:23.254>marketing <00:37:23.513>all <00:37:23.772>in <00:37:24.031>one <00:37:24.291>place.

893
00:37:24.555 --> 00:37:25.995
<00:37:24.555>I <00:37:24.770>think <00:37:24.987>it's, <00:37:25.203>um, <00:37:25.419>you've <00:37:25.634>done <00:37:25.850>a,

894
00:37:25.995 --> 00:37:28.355
<00:37:25.995>you've <00:37:26.122>done <00:37:26.249>a <00:37:26.376>really <00:37:26.504>good <00:37:26.631>job, <00:37:26.758>but <00:37:26.885>also <00:37:27.013>created <00:37:27.140>a, <00:37:27.267>a <00:37:27.395>product

895
00:37:28.545 --> 00:37:32.035
<00:37:28.545>that <00:37:28.672>hopefully <00:37:28.799>for <00:37:28.926>people <00:37:29.054>that <00:37:29.181>do <00:37:29.308>feel <00:37:29.435>that <00:37:29.563>AI <00:37:29.690>is <00:37:29.817>all <00:37:29.945>style,

896
00:37:32.175 --> 00:37:34.435
<00:37:32.175>no <00:37:32.375>substance, <00:37:32.575>this <00:37:32.775>project <00:37:32.975>shows <00:37:33.175>them <00:37:33.375>that <00:37:33.575>it,

897
00:37:34.435 --> 00:37:37.675
<00:37:34.435>it <00:37:34.551>can <00:37:34.668>be <00:37:34.785>both <00:37:34.901>and <00:37:35.018>it <00:37:35.134>can, <00:37:35.251>can <00:37:35.368>be <00:37:35.485>quite <00:37:35.601>satisfying <00:37:35.718>as <00:37:35.835>well.

898
00:37:37.915 --> 00:37:41.115
<00:37:37.915>'cause <00:37:38.022>um, <00:37:38.130>I'm, <00:37:38.238>I <00:37:38.345>will <00:37:38.453>say <00:37:38.561>I'm <00:37:38.668>a <00:37:38.776>big <00:37:38.884>fan <00:37:38.991>of <00:37:39.099>those <00:37:39.207>scam, <00:37:39.315>uh,

899
00:37:41.115 --> 00:37:42.195
<00:37:41.115>scammer <00:37:41.601>payback <00:37:42.087>channels.

900
00:37:42.295 --> 00:37:44.395
<00:37:42.295>So <00:37:42.575>yeah, <00:37:42.855>I <00:37:43.135>really <00:37:43.415>like <00:37:43.695>it.

901
00:37:44.395 --> 00:37:46.595
<00:37:44.395>It's <00:37:44.570>quite, <00:37:44.745>quite, <00:37:44.920>quite <00:37:45.095>satisfying <00:37:45.270>to <00:37:45.445>see, <00:37:45.620>you <00:37:45.795>know,

902
00:37:46.595 --> 00:37:47.995
<00:37:46.595>the <00:37:46.846>work <00:37:47.098>that <00:37:47.350>Daisy's <00:37:47.603>doing <00:37:47.855>really.

903
00:37:48.095 --> 00:37:49.515
<00:37:48.095>Um, <00:37:48.277>maybe <00:37:48.460>next <00:37:48.642>time <00:37:48.825>we'll <00:37:49.007>get <00:37:49.190>her <00:37:49.373>on

904
00:37:49.515 --> 00:37:50.595
<00:37:49.515>the, <00:37:49.653>get <00:37:49.792>her <00:37:49.931>on <00:37:50.070>the <00:37:50.209>show, <00:37:50.348>you <00:37:50.486>know.

905
00:37:51.055 --> 00:37:52.235
<00:37:51.055>Um, <00:37:52.117>okay.

906
00:37:52.235 --> 00:37:54.555
<00:37:52.235>Well <00:37:52.351>just <00:37:52.468>to <00:37:52.585>wrap <00:37:52.701>up, <00:37:52.818>I <00:37:52.935>just <00:37:53.051>wanna <00:37:53.168>say <00:37:53.285>a <00:37:53.401>massive <00:37:53.518>thank <00:37:53.635>you,

907
00:37:54.575 --> 00:37:58.315
<00:37:54.575>Ben <00:37:54.714>and <00:37:54.855>Morton <00:37:54.995>from <00:37:55.134>Faith <00:37:55.274>at <00:37:55.415>VCCP, <00:37:55.555>on <00:37:55.694>behalf <00:37:55.835>of <00:37:55.975>O2

908
00:37:58.315 --> 00:37:59.355
<00:37:58.315>to <00:37:58.627>talk <00:37:58.939>about <00:37:59.251>Daisy.

909
00:37:59.615 --> 00:38:01.475
<00:37:59.615>Uh, <00:37:59.754>thanks <00:37:59.895>very <00:38:00.035>much <00:38:00.174>for <00:38:00.314>your <00:38:00.455>time, <00:38:00.595>for <00:38:00.734>both <00:38:00.875>of <00:38:01.015>you

910
00:38:01.495 --> 00:38:02.835
<00:38:01.495>and, <00:38:01.615>um, <00:38:01.736>we'd <00:38:01.856>love <00:38:01.977>to <00:38:02.098>have <00:38:02.218>you <00:38:02.339>on <00:38:02.459>the <00:38:02.580>show <00:38:02.701>again.

911
00:38:03.055 --> 00:38:04.075
<00:38:03.055>And, <00:38:03.284>uh, <00:38:03.513>you <00:38:03.743>take <00:38:03.973>care.

912
00:38:05.165 --> 00:38:06.675
<00:38:05.165>Thank <00:38:05.359>you. <00:38:05.553>Thanks <00:38:05.747>so <00:38:05.941>much <00:38:06.135>for <00:38:06.329>having <00:38:06.524>us.