WEBVTT

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<00:00:17.115>Okay, <00:00:17.390>you <00:00:17.665>hear <00:00:17.941>me? <00:00:18.216>All <00:00:18.492>right.

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<00:00:26.425>and <00:00:26.705>say, <00:00:26.985>if <00:00:27.265>my <00:00:27.545>clinical <00:00:27.825>works,

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<00:00:56.625>and <00:00:57.939>1962.

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<00:00:59.065>So <00:00:59.265>now <00:00:59.464>imagine <00:00:59.665>if <00:00:59.864>we <00:01:00.065>had <00:01:00.265>the <00:01:00.464>same

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<00:01:02.775>exact <00:01:03.055>growth <00:01:03.335>rate <00:01:03.614>starting <00:01:03.894>from <00:01:04.175>1900,

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<00:01:16.285>because <00:01:16.425>we, <00:01:16.565>we <00:01:16.705>had <00:01:16.845>a <00:01:16.985>lot <00:01:17.125>of <00:01:17.265>problems <00:01:17.405>on <00:01:17.545>the <00:01:17.685>way

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<00:01:19.705>and <00:01:19.905>it <00:01:20.105>was <00:01:20.304>not <00:01:20.505>the <00:01:20.705>most <00:01:20.905>optimized <00:01:21.105>environment

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<00:01:21.705>for <00:01:22.054>human <00:01:22.405>population <00:01:22.755>to <00:01:23.105>grow.

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<00:01:23.945>So <00:01:24.178>if <00:01:24.411>we <00:01:24.645>eliminate <00:01:24.878>all <00:01:25.111>the <00:01:25.345>troubles,

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<00:01:28.865>all <00:01:29.084>the <00:01:29.304>things <00:01:29.523>that <00:01:29.743>went <00:01:29.963>through,

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<00:01:31.765>this <00:01:31.965>is <00:01:32.165>the <00:01:32.365>number <00:01:32.565>we <00:01:32.765>could <00:01:32.965>have <00:01:33.165>been.

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<00:01:34.125>Imagine <00:01:34.405>living <00:01:34.685>with <00:01:34.965>134 <00:01:35.245>billion <00:01:35.525>people

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<00:01:38.875>in <00:01:39.075>the <00:01:39.275>globe <00:01:39.475>in <00:01:39.675>the <00:01:39.875>most <00:01:40.075>optimized <00:01:40.275>environment.

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<00:01:43.075>So <00:01:43.775>what <00:01:44.475>happened?

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<00:01:47.405>We <00:01:47.638>from <00:01:47.871>134 <00:01:48.105>billion <00:01:48.338>to <00:01:48.571>8 <00:01:48.805>billion,

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<00:01:51.995>there <00:01:52.150>are <00:01:52.306>so <00:01:52.461>many <00:01:52.617>things <00:01:52.772>happened <00:01:52.928>on <00:01:53.083>the <00:01:53.239>way <00:01:53.395>a

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<00:01:55.854>Spanish <00:01:56.453>flu, <00:01:57.052>right?

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<00:01:57.185>Hundreds <00:01:57.465>of <00:01:57.745>millions <00:01:58.025>of <00:01:58.305>people <00:01:58.585>died.

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<00:01:59.525>I'm <00:01:59.715>sorry <00:01:59.906>about <00:02:00.097>the <00:02:00.288>sad <00:02:00.479>news,

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<00:02:00.585>but <00:02:00.785>these <00:02:00.985>are <00:02:01.184>the <00:02:01.384>past <00:02:01.585>history, <00:02:01.785>HIV <00:02:01.985>pandemic.

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<00:02:04.365>And <00:02:04.598>there <00:02:04.831>are <00:02:05.065>more <00:02:05.298>about <00:02:05.531>World <00:02:05.765>War,

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<00:02:07.055>like <00:02:07.372>many, <00:02:07.689>many <00:02:08.006>other <00:02:08.324>wars.

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<00:02:08.975>Chinese <00:02:09.208>family <00:02:09.441>is <00:02:09.674>one <00:02:09.908>of <00:02:10.141>the <00:02:10.375>examples

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<00:02:10.905>and <00:02:11.032>so <00:02:11.159>many, <00:02:11.286>so <00:02:11.414>there <00:02:11.541>were <00:02:11.668>so <00:02:11.795>many <00:02:11.923>things <00:02:12.050>that <00:02:12.177>has <00:02:12.305>happened.

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<00:02:14.935>Meanwhile, <00:02:15.168>if <00:02:15.401>you <00:02:15.635>were <00:02:15.868>born <00:02:16.101>in <00:02:16.335>1900,

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<00:02:19.285>that's <00:02:19.460>the <00:02:19.635>year <00:02:19.810>we <00:02:19.984>choose, <00:02:20.160>you <00:02:20.335>could <00:02:20.510>have <00:02:20.685>lived

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<00:02:22.425>around <00:02:23.091>32 <00:02:23.757>years.

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<00:02:24.045>That's <00:02:24.395>the <00:02:24.745>average <00:02:25.095>life <00:02:25.445>expectancy.

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<00:02:27.245>And <00:02:27.595>today <00:02:27.945>it's <00:02:28.295>around <00:02:28.645>73

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<00:02:31.525>and <00:02:31.725>in <00:02:31.925>some <00:02:32.125>countries <00:02:32.325>it's <00:02:32.525>even <00:02:32.725>80, <00:02:32.925>82.

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<00:02:35.485>So <00:02:35.660>we <00:02:35.835>made <00:02:36.010>a <00:02:36.185>magnificent <00:02:36.360>improvement, <00:02:36.535>doubled <00:02:36.710>our <00:02:36.885>lifespan

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<00:02:40.095>with <00:02:40.270>so <00:02:40.445>many <00:02:40.620>things <00:02:40.795>that <00:02:40.970>we <00:02:41.145>have <00:02:41.320>done <00:02:41.495>right.

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<00:02:43.325>One <00:02:43.595>of <00:02:43.864>them <00:02:44.135>is <00:02:44.405>industrial <00:02:44.674>revolution.

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<00:02:44.885>It <00:02:45.177>eliminated <00:02:45.470>so <00:02:45.762>many <00:02:46.055>risks.

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<00:02:46.275>Young <00:02:46.614>people <00:02:46.954>don't <00:02:47.294>die <00:02:47.634>anymore

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<00:02:47.785>because <00:02:48.018>we <00:02:48.251>have <00:02:48.484>automation, <00:02:48.718>security, <00:02:48.951>et <00:02:49.185>cetera.

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<00:02:51.245>And <00:02:51.478>uh, <00:02:51.711>there <00:02:51.945>were <00:02:52.178>advancements <00:02:52.411>in <00:02:52.645>medicine.

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<00:02:53.345>Doctors <00:02:53.625>were <00:02:53.905>not <00:02:54.185>washing <00:02:54.465>their <00:02:54.745>hands

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<00:02:55.105>before <00:02:55.477>getting <00:02:55.849>into <00:02:56.221>surgery

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<00:02:56.605>or <00:02:56.760>giving <00:02:56.916>a <00:02:57.071>birth <00:02:57.227>to <00:02:57.382>a <00:02:57.538>mom <00:02:57.693>or <00:02:57.849>a <00:02:58.005>child.

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<00:02:59.435>They <00:02:59.716>started <00:02:59.997>washing <00:03:00.278>their <00:03:00.560>hands,

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<00:03:00.685>which <00:03:01.027>helped <00:03:01.369>improve <00:03:01.711>the <00:03:02.053>lifespan.

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<00:03:02.795>Technological <00:03:03.144>advancements, <00:03:03.494>globalization <00:03:03.845>and <00:03:04.195>demo.

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<00:03:05.905>Uh, <00:03:06.255>demographic <00:03:06.605>transition <00:03:06.955>helped <00:03:07.305>us

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<00:03:07.725>to <00:03:07.900>transfer <00:03:08.075>the <00:03:08.250>genes <00:03:08.424>like <00:03:08.600>South <00:03:08.775>Korea <00:03:08.950>for <00:03:09.125>example,

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<00:03:10.465>has <00:03:10.699>a <00:03:10.933>lifespan <00:03:11.167>of <00:03:11.400>80 <00:03:11.635>years

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<00:03:12.065>to <00:03:12.260>other <00:03:12.455>parts <00:03:12.650>of <00:03:12.845>the <00:03:13.040>world <00:03:13.235>easily.

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<00:03:13.425>You <00:03:13.705>can <00:03:13.985>travel <00:03:14.265>in <00:03:14.545>one <00:03:14.825>day

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<00:03:15.265>and <00:03:15.545>settle <00:03:15.825>in <00:03:16.105>another <00:03:16.385>country <00:03:16.665>today.

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<00:03:18.145>So, <00:03:18.345>um, <00:03:18.545>what <00:03:18.745>has <00:03:18.945>happened <00:03:19.145>in <00:03:19.345>this <00:03:19.545>time

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<00:03:23.345>is <00:03:23.545>we <00:03:23.745>also <00:03:23.945>faced <00:03:24.145>some <00:03:24.345>challenges, <00:03:24.545>some <00:03:24.745>bottlenecks

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<00:03:28.105>and <00:03:28.304>distribution <00:03:28.505>of <00:03:28.704>food <00:03:28.905>is <00:03:29.105>one <00:03:29.304>of <00:03:29.505>them.

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<00:03:30.505>So <00:03:30.785>we're <00:03:31.065>gonna <00:03:31.345>talk <00:03:31.625>about <00:03:31.905>bottlenecks,

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<00:03:32.125>but <00:03:32.368>it's <00:03:32.611>good <00:03:32.853>to <00:03:33.096>understand

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<00:03:33.515>that <00:03:33.748>the <00:03:33.981>bottlenecks <00:03:34.214>are <00:03:34.448>not <00:03:34.681>always <00:03:34.915>there.

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<00:03:36.065>In <00:03:36.204>1900, <00:03:36.345>we <00:03:36.484>had <00:03:36.625>a <00:03:36.765>distribution <00:03:36.905>of <00:03:37.045>food <00:03:37.185>as <00:03:37.325>an <00:03:37.465>advantage

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<00:03:39.995>that <00:03:40.228>came <00:03:40.461>with <00:03:40.695>a <00:03:40.928>technology <00:03:41.161>that <00:03:41.395>instead

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<00:03:42.765>of <00:03:42.904>just <00:03:43.045>preserving <00:03:43.184>the <00:03:43.325>food <00:03:43.464>in <00:03:43.605>one <00:03:43.744>place, <00:03:43.885>we <00:03:44.024>were <00:03:44.165>able

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<00:03:45.645>to <00:03:45.845>transfer <00:03:46.045>the <00:03:46.245>food <00:03:46.445>in <00:03:46.645>like <00:03:46.845>short <00:03:47.045>distance

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<00:03:47.865>to <00:03:48.303>some <00:03:48.741>others, <00:03:49.179>distribute.

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<00:03:49.345>And <00:03:49.625>this <00:03:49.905>helped <00:03:50.185>our <00:03:50.465>population <00:03:50.745>grow.

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<00:03:52.375>Today <00:03:52.530>we <00:03:52.686>have <00:03:52.841>enough <00:03:52.997>food <00:03:53.152>for <00:03:53.308>everyone <00:03:53.463>in <00:03:53.619>the <00:03:53.775>world,

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<00:03:56.465>but <00:03:56.620>for <00:03:56.776>8 <00:03:56.931>billion <00:03:57.087>people, <00:03:57.242>but <00:03:57.398>we <00:03:57.553>cannot <00:03:57.709>distribute <00:03:57.865>equally.

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<00:04:00.705>That's <00:04:00.985>one <00:04:01.265>of <00:04:01.545>our <00:04:01.825>humanities <00:04:02.105>bottlenecks.

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<00:04:03.465>So <00:04:03.745>one <00:04:04.025>technological <00:04:04.305>advancement <00:04:04.585>became <00:04:04.865>a

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<00:04:06.245>bottleneck <00:04:06.569>as <00:04:06.893>the <00:04:07.216>next.

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<00:04:08.265>So <00:04:08.464>this <00:04:08.665>is <00:04:08.864>a <00:04:09.065>very <00:04:09.265>complex <00:04:09.464>system, <00:04:09.665>right?

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<00:04:11.165>Like <00:04:11.320>when <00:04:11.476>we <00:04:11.631>look <00:04:11.787>at <00:04:11.942>the <00:04:12.098>earth, <00:04:12.253>this <00:04:12.409>is <00:04:12.565>one

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<00:04:13.445>of <00:04:13.678>the <00:04:13.911>things <00:04:14.144>like <00:04:14.378>human <00:04:14.611>population <00:04:14.845>lifespan.

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<00:04:16.055>There <00:04:16.182>are <00:04:16.309>so <00:04:16.436>many, <00:04:16.564>so <00:04:16.691>many <00:04:16.818>systems <00:04:16.945>in <00:04:17.073>the <00:04:17.200>world, <00:04:17.327>the <00:04:17.454>things

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<00:04:19.714>that <00:04:19.914>improve <00:04:20.114>the <00:04:20.315>system, <00:04:20.515>uh, <00:04:20.714>like <00:04:20.914>our <00:04:21.114>lifespan,

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<00:04:23.465>we <00:04:23.664>call <00:04:23.864>those <00:04:24.065>things <00:04:24.265>the <00:04:24.465>impact, <00:04:24.664>the <00:04:24.864>effect

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<00:04:25.925>as <00:04:26.465>reinforcing <00:04:27.005>feedback.

87
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<00:04:27.465>So <00:04:27.620>the <00:04:27.776>things <00:04:27.931>that <00:04:28.087>improve <00:04:28.242>the <00:04:28.398>system, <00:04:28.553>improve <00:04:28.709>its <00:04:28.864>growth,

88
00:04:30.675 --> 00:04:31.765
<00:04:30.675>improve <00:04:31.165>its <00:04:31.656>strength,

89
00:04:32.745 --> 00:04:35.325
<00:04:32.745>we <00:04:32.978>those <00:04:33.211>things <00:04:33.445>we <00:04:33.678>call <00:04:33.911>reinforcing <00:04:34.145>feedback.

90
00:04:35.705 --> 00:04:37.245
<00:04:35.705>And <00:04:35.936>on <00:04:36.167>the <00:04:36.397>other <00:04:36.629>hand, <00:04:36.860>the <00:04:37.091>things

91
00:04:37.245 --> 00:04:40.205
<00:04:37.245>that <00:04:37.445>reduce <00:04:37.645>the <00:04:37.845>heman <00:04:38.045>are <00:04:38.245>not <00:04:38.445>prevented <00:04:38.645>the

92
00:04:40.225 --> 00:04:41.645
<00:04:40.225>growth <00:04:40.651>of <00:04:41.077>the <00:04:41.503>population.

93
00:04:42.185 --> 00:04:44.045
<00:04:42.185>We <00:04:42.465>call <00:04:42.745>these <00:04:43.025>things <00:04:43.305>balancing <00:04:43.585>feedback,

94
00:04:44.315 --> 00:04:46.205
<00:04:44.315>they <00:04:44.548>balance <00:04:44.781>the <00:04:45.015>system <00:04:45.248>in <00:04:45.481>a <00:04:45.715>way

95
00:04:46.205 --> 00:04:48.005
<00:04:46.205>that <00:04:46.555>it <00:04:46.905>doesn't <00:04:47.255>outgrow <00:04:47.604>itself

96
00:04:48.005 --> 00:04:49.485
<00:04:48.005>and <00:04:48.338>become <00:04:48.671>a <00:04:49.004>detrimental <00:04:49.337>thing.

97
00:04:50.785 --> 00:04:54.095
<00:04:50.784>So <00:04:50.960>we <00:04:51.135>are <00:04:51.309>not <00:04:51.484>gonna <00:04:51.659>talk <00:04:51.835>about <00:04:52.010>the <00:04:52.184>whole

98
00:04:54.095 --> 00:04:55.255
<00:04:54.095>population <00:04:54.443>of <00:04:54.791>course <00:04:55.139>today.

99
00:04:55.475 --> 00:04:57.375
<00:04:55.475>And <00:04:55.708>I <00:04:55.941>wanna <00:04:56.175>jump <00:04:56.408>into <00:04:56.641>another <00:04:56.875>system.

100
00:04:57.835 --> 00:04:59.695
<00:04:57.835>And <00:04:58.010>this <00:04:58.185>is <00:04:58.359>not <00:04:58.534>a <00:04:58.710>marketing <00:04:58.885>by <00:04:59.060>the <00:04:59.234>way.

101
00:04:59.715 --> 00:05:00.695
<00:04:59.715>I'm <00:04:59.862>just <00:05:00.009>gonna <00:05:00.156>give <00:05:00.303>you <00:05:00.450>a <00:05:00.597>context

102
00:05:00.795 --> 00:05:01.935
<00:05:00.795>of <00:05:01.000>what <00:05:01.205>I'm <00:05:01.410>gonna <00:05:01.615>talk <00:05:01.821>about.

103
00:05:02.715 --> 00:05:05.175
<00:05:02.715>Um, <00:05:02.870>sum <00:05:03.026>up <00:05:03.181>is <00:05:03.337>also <00:05:03.492>another <00:05:03.648>one <00:05:03.803>of <00:05:03.959>the <00:05:04.114>companies

104
00:05:05.205 --> 00:05:06.655
<00:05:05.205>that <00:05:05.531>are <00:05:05.857>currently <00:05:06.183>I'm <00:05:06.510>working

105
00:05:06.675 --> 00:05:10.575
<00:05:06.675>and <00:05:06.791>we <00:05:06.908>had <00:05:07.025>a, <00:05:07.141>we <00:05:07.258>have <00:05:07.375>a <00:05:07.491>lot <00:05:07.608>of <00:05:07.725>products <00:05:07.841>like <00:05:07.958>card <00:05:08.075>readers,

106
00:05:10.865 --> 00:05:13.735
<00:05:10.865>kiosk, <00:05:11.098>pause, <00:05:11.331>facing <00:05:11.565>this <00:05:11.798>display, <00:05:12.031>our <00:05:12.265>card,

107
00:05:13.735 --> 00:05:15.455
<00:05:13.735>online <00:05:14.015>store, <00:05:14.295>et <00:05:14.575>cetera, <00:05:14.855>et <00:05:15.135>cetera.

108
00:05:16.355 --> 00:05:19.615
<00:05:16.355>And <00:05:16.530>all <00:05:16.705>those <00:05:16.880>products, <00:05:17.055>you <00:05:17.230>can <00:05:17.405>think <00:05:17.580>of <00:05:17.755>this

109
00:05:19.615 --> 00:05:22.575
<00:05:19.615>as <00:05:19.815>an <00:05:20.015>ecosystem <00:05:20.215>that <00:05:20.415>we <00:05:20.615>have <00:05:20.815>like <00:05:21.015>many,

110
00:05:22.575 --> 00:05:24.975
<00:05:22.575>many <00:05:22.775>products <00:05:22.974>we <00:05:23.175>offer <00:05:23.375>in <00:05:23.575>a <00:05:23.775>company, <00:05:23.974>right?

111
00:05:25.435 --> 00:05:29.135
<00:05:25.435>And <00:05:25.575>we <00:05:25.715>serve <00:05:25.855>more <00:05:25.995>than <00:05:26.135>4 <00:05:26.275>million <00:05:26.415>business <00:05:26.555>across <00:05:26.695>36 <00:05:26.835>markets

112
00:05:29.585 --> 00:05:32.015
<00:05:29.585>today <00:05:29.864>with <00:05:30.145>many, <00:05:30.424>many, <00:05:30.705>many <00:05:30.984>products.

113
00:05:32.795 --> 00:05:37.495
<00:05:32.795>And <00:05:32.950>in <00:05:33.106>this <00:05:33.261>product <00:05:33.417>ecosystem <00:05:33.572>in <00:05:33.728>the <00:05:33.883>middle <00:05:34.039>of <00:05:34.195>it

114
00:05:37.845 --> 00:05:38.935
<00:05:37.845>that <00:05:38.090>we <00:05:38.335>have <00:05:38.580>a <00:05:38.826>platform.

115
00:05:39.835 --> 00:05:41.815
<00:05:39.835>And <00:05:40.034>this <00:05:40.234>is <00:05:40.435>not <00:05:40.635>an <00:05:40.835>infrastructure <00:05:41.034>platform <00:05:41.234>fully,

116
00:05:41.915 --> 00:05:43.695
<00:05:41.915>but <00:05:42.195>it <00:05:42.475>doesn't <00:05:42.755>matter <00:05:43.035>the <00:05:43.315>detail.

117
00:05:43.765 --> 00:05:48.615
<00:05:43.765>This <00:05:43.940>platform <00:05:44.115>offers <00:05:44.289>APIs <00:05:44.465>for <00:05:44.640>all <00:05:44.815>other <00:05:44.990>products <00:05:45.164>to

118
00:05:49.515 --> 00:05:51.495
<00:05:49.515>use <00:05:49.715>the <00:05:49.914>API <00:05:50.115>and <00:05:50.315>say, <00:05:50.515>Hey, <00:05:50.715>I <00:05:50.914>want

119
00:05:51.495 --> 00:05:53.135
<00:05:51.495>to <00:05:51.670>do <00:05:51.845>this <00:05:52.020>and <00:05:52.195>I <00:05:52.370>want <00:05:52.545>to <00:05:52.720>do <00:05:52.895>that.

120
00:05:53.375 --> 00:05:55.695
<00:05:53.375>I <00:05:53.515>want <00:05:53.655>to <00:05:53.795>pass <00:05:53.935>on <00:05:54.075>data, <00:05:54.215>I <00:05:54.355>need <00:05:54.495>something, <00:05:54.635>et <00:05:54.775>cetera.

121
00:05:56.475 --> 00:05:59.365
<00:05:56.475>And <00:05:56.630>we <00:05:56.786>also <00:05:56.941>offer <00:05:57.097>a <00:05:57.252>synchronous <00:05:57.408>events <00:05:57.563>to <00:05:57.719>other <00:05:57.875>products.

122
00:05:59.425 --> 00:06:01.805
<00:05:59.425>So <00:05:59.625>there <00:05:59.825>are <00:06:00.025>multiple <00:06:00.225>products, <00:06:00.425>brings <00:06:00.625>an <00:06:00.825>input

123
00:06:01.805 --> 00:06:03.485
<00:06:01.805>to <00:06:02.085>the <00:06:02.365>system <00:06:02.645>and <00:06:02.925>we <00:06:03.205>offer

124
00:06:03.505 --> 00:06:06.645
<00:06:03.505>and <00:06:03.680>we <00:06:03.855>survey <00:06:04.030>across <00:06:04.205>multiple <00:06:04.380>products <00:06:04.555>to <00:06:04.730>some <00:06:04.905>magic

125
00:06:06.955 --> 00:06:09.205
<00:06:06.955>with <00:06:07.155>the <00:06:07.354>data <00:06:07.555>and <00:06:07.755>the <00:06:07.955>operations <00:06:08.155>we <00:06:08.354>got.

126
00:06:09.825 --> 00:06:12.325
<00:06:09.825>And <00:06:10.000>we <00:06:10.175>make <00:06:10.349>it <00:06:10.525>available <00:06:10.700>with <00:06:10.875>a <00:06:11.050>synchronous <00:06:11.224>events

127
00:06:12.345 --> 00:06:14.765
<00:06:12.345>to <00:06:12.695>other <00:06:13.045>downstream <00:06:13.395>products, <00:06:13.745>reports,

128
00:06:15.045 --> 00:06:16.325
<00:06:15.045>regulatory <00:06:15.429>things <00:06:15.813>and <00:06:16.197>analysis.

129
00:06:17.145 --> 00:06:18.605
<00:06:17.145>And <00:06:17.473>we <00:06:17.802>also <00:06:18.130>offer <00:06:18.459>APIs

130
00:06:18.945 --> 00:06:21.445
<00:06:18.945>to <00:06:19.145>power <00:06:19.344>the <00:06:19.545>mobile <00:06:19.745>app <00:06:19.945>like <00:06:20.145>some <00:06:20.344>user

131
00:06:21.535 --> 00:06:22.765
<00:06:21.535>interfaces, <00:06:22.088>et <00:06:22.642>cetera.

132
00:06:22.945 --> 00:06:27.485
<00:06:22.945>So <00:06:23.072>if <00:06:23.199>you <00:06:23.326>look <00:06:23.454>at <00:06:23.581>the <00:06:23.708>whole <00:06:23.835>picture, <00:06:23.963>you <00:06:24.090>see <00:06:24.217>one <00:06:24.344>pattern,

133
00:06:28.325 --> 00:06:30.415
<00:06:28.325>it's <00:06:28.604>a <00:06:28.885>bottleneck <00:06:29.164>by <00:06:29.445>its <00:06:29.724>definition.

134
00:06:30.565 --> 00:06:33.295
<00:06:30.565>Like <00:06:30.765>it's <00:06:30.965>a <00:06:31.165>multiple <00:06:31.365>products <00:06:31.565>in <00:06:31.765>the <00:06:31.965>beginning,

135
00:06:34.375 --> 00:06:36.295
<00:06:34.375>multiple <00:06:34.550>things <00:06:34.725>in <00:06:34.900>the <00:06:35.075>end, <00:06:35.250>it <00:06:35.425>has <00:06:35.600>to <00:06:35.775>go

136
00:06:36.295 --> 00:06:38.775
<00:06:36.295>through <00:06:36.528>one <00:06:36.761>system <00:06:36.995>definition <00:06:37.228>of <00:06:37.461>a <00:06:37.695>bottleneck.

137
00:06:38.915 --> 00:06:40.015
<00:06:38.915>And <00:06:39.113>this <00:06:39.311>is <00:06:39.509>what <00:06:39.707>we <00:06:39.905>had.

138
00:06:40.835 --> 00:06:43.055
<00:06:40.835>We <00:06:41.068>initially <00:06:41.301>wanted <00:06:41.534>to <00:06:41.768>have <00:06:42.001>this, <00:06:42.234>right?

139
00:06:43.055 --> 00:06:45.055
<00:06:43.055>Like <00:06:43.230>we <00:06:43.405>knew <00:06:43.580>that <00:06:43.755>we <00:06:43.930>had <00:06:44.105>to <00:06:44.280>limit <00:06:44.455>some,

140
00:06:45.315 --> 00:06:47.255
<00:06:45.315>but <00:06:45.470>we <00:06:45.626>thought <00:06:45.781>the <00:06:45.937>neck <00:06:46.092>will <00:06:46.248>be <00:06:46.403>a <00:06:46.559>bit <00:06:46.715>wider,

141
00:06:47.875 --> 00:06:50.615
<00:06:47.875>but <00:06:48.075>in <00:06:48.275>reality <00:06:48.475>it <00:06:48.675>didn't <00:06:48.875>work <00:06:49.075>that <00:06:49.275>way.

142
00:06:51.435 --> 00:06:52.815
<00:06:51.435>So <00:06:51.745>we <00:06:52.056>became <00:06:52.366>a <00:06:52.677>bottleneck.

143
00:06:53.075 --> 00:06:55.655
<00:06:53.075>So <00:06:53.275>we <00:06:53.474>said, <00:06:53.675>okay, <00:06:53.875>what <00:06:54.075>should <00:06:54.275>we <00:06:54.474>do?

144
00:06:55.875 --> 00:06:58.135
<00:06:55.875>We <00:06:56.030>need <00:06:56.186>to <00:06:56.341>take <00:06:56.497>a <00:06:56.652>step <00:06:56.808>back <00:06:56.963>like <00:06:57.119>we <00:06:57.275>did

145
00:06:58.405 --> 00:06:59.695
<00:06:58.405>when <00:06:58.637>we <00:06:58.869>look <00:06:59.101>at <00:06:59.333>the <00:06:59.566>humanity.

146
00:07:00.475 --> 00:07:02.095
<00:07:00.475>And <00:07:00.708>we <00:07:00.941>took <00:07:01.175>a <00:07:01.408>step <00:07:01.641>back, <00:07:01.875>tried

147
00:07:02.095 --> 00:07:04.175
<00:07:02.095>to <00:07:02.445>understand <00:07:02.795>not <00:07:03.145>only <00:07:03.495>technically,

148
00:07:04.275 --> 00:07:07.615
<00:07:04.275>but <00:07:04.508>also <00:07:04.741>organizationally, <00:07:04.974>how <00:07:05.208>are <00:07:05.441>our <00:07:05.674>stakeholders,

149
00:07:07.915 --> 00:07:10.935
<00:07:07.915>the <00:07:08.055>people <00:07:08.195>in <00:07:08.335>our <00:07:08.475>team, <00:07:08.615>the <00:07:08.755>people <00:07:08.895>in <00:07:09.035>our <00:07:09.175>stakeholders <00:07:09.315>team,

150
00:07:11.355 --> 00:07:13.735
<00:07:11.355>our <00:07:11.635>roadmap, <00:07:11.915>their <00:07:12.195>roadmaps <00:07:12.475>and <00:07:12.755>everything.

151
00:07:14.635 --> 00:07:18.335
<00:07:14.635>And <00:07:14.751>the <00:07:14.868>moment <00:07:14.985>we <00:07:15.101>took <00:07:15.218>a <00:07:15.335>step <00:07:15.451>back, <00:07:15.568>we <00:07:15.685>realized <00:07:15.801>a <00:07:15.918>few <00:07:16.034>things

152
00:07:18.335 --> 00:07:19.495
<00:07:18.335>that <00:07:18.596>were <00:07:18.857>pulling <00:07:19.118>us <00:07:19.379>back,

153
00:07:20.395 --> 00:07:22.575
<00:07:20.395>but <00:07:20.628>also <00:07:20.861>we <00:07:21.094>realized <00:07:21.328>a <00:07:21.561>few <00:07:21.794>things

154
00:07:22.575 --> 00:07:24.015
<00:07:22.575>that <00:07:22.834>we <00:07:23.093>are <00:07:23.352>doing <00:07:23.611>good, <00:07:23.871>right?

155
00:07:24.635 --> 00:07:27.015
<00:07:24.635>In <00:07:24.868>this <00:07:25.101>complica <00:07:25.335>I <00:07:25.568>say <00:07:25.801>complicated <00:07:26.034>system

156
00:07:27.085 --> 00:07:31.135
<00:07:27.085>because <00:07:27.240>um, <00:07:27.396>in <00:07:27.551>this <00:07:27.707>whole <00:07:27.862>system <00:07:28.018>we <00:07:28.173>realized <00:07:28.329>there <00:07:28.484>are

157
00:07:31.135 --> 00:07:32.215
<00:07:31.135>so <00:07:31.297>many <00:07:31.459>things <00:07:31.621>we <00:07:31.783>are <00:07:31.945>doing <00:07:32.107>good.

158
00:07:32.275 --> 00:07:35.375
<00:07:32.275>Our <00:07:32.554>balancing, <00:07:32.835>our <00:07:33.114>reinforcing <00:07:33.395>feedbacks, <00:07:33.674>right?

159
00:07:35.515 --> 00:07:37.375
<00:07:35.515>The <00:07:35.748>reinforcing <00:07:35.981>things <00:07:36.215>that <00:07:36.448>we <00:07:36.681>had <00:07:36.914>done.

160
00:07:37.435 --> 00:07:38.895
<00:07:37.435>So <00:07:37.654>in <00:07:37.873>the, <00:07:38.092>we <00:07:38.311>had <00:07:38.530>some <00:07:38.748>magic,

161
00:07:39.515 --> 00:07:41.655
<00:07:39.515>but <00:07:39.690>all <00:07:39.865>the <00:07:40.039>team <00:07:40.215>was <00:07:40.390>aligned <00:07:40.565>on <00:07:40.740>the <00:07:40.914>mission.

162
00:07:42.155 --> 00:07:43.535
<00:07:42.155>So <00:07:42.568>this <00:07:42.982>is <00:07:43.397>crucial.

163
00:07:43.565 --> 00:07:44.575
<00:07:43.565>Everybody <00:07:43.868>in <00:07:44.171>the <00:07:44.474>team

164
00:07:44.595 --> 00:07:46.415
<00:07:44.595>and <00:07:44.795>around <00:07:44.995>us <00:07:45.195>was <00:07:45.395>aligned <00:07:45.595>on <00:07:45.795>the <00:07:45.995>mission.

165
00:07:46.765 --> 00:07:49.535
<00:07:46.765>This <00:07:46.920>was <00:07:47.076>great <00:07:47.231>to <00:07:47.387>drive <00:07:47.542>a <00:07:47.698>change <00:07:47.853>in <00:07:48.009>the <00:07:48.164>organization.

166
00:07:50.275 --> 00:07:51.895
<00:07:50.275>And <00:07:50.508>we <00:07:50.741>were <00:07:50.974>autonomous <00:07:51.208>on <00:07:51.441>this <00:07:51.674>mission.

167
00:07:51.995 --> 00:07:54.575
<00:07:51.995>So <00:07:52.170>we <00:07:52.345>were <00:07:52.520>able <00:07:52.695>to <00:07:52.870>operate <00:07:53.045>on <00:07:53.220>a <00:07:53.395>mission

168
00:07:54.575 --> 00:07:56.975
<00:07:54.575>that <00:07:54.750>we <00:07:54.925>were <00:07:55.099>following <00:07:55.275>without <00:07:55.450>depending <00:07:55.625>on <00:07:55.800>each <00:07:55.974>other,

169
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<00:07:56.975>depending <00:07:57.311>on <00:07:57.647>other <00:07:57.983>things.

170
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<00:07:58.095>And <00:07:58.332>autonomous, <00:07:58.570>to <00:07:58.807>follow <00:07:59.045>the <00:07:59.283>mission.

171
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<00:08:00.595>We <00:08:00.770>had <00:08:00.945>a <00:08:01.120>buy-in, <00:08:01.295>like <00:08:01.470>for <00:08:01.645>especially <00:08:01.820>platform <00:08:01.995>teams,

172
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<00:08:03.255>this <00:08:03.485>is <00:08:03.715>crucial <00:08:03.946>from <00:08:04.176>the <00:08:04.407>organization

173
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<00:08:04.535>because <00:08:05.147>investment, <00:08:05.759>right?

174
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<00:08:06.035>We <00:08:06.341>had <00:08:06.647>the <00:08:06.953>buy-in.

175
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<00:08:07.075>We <00:08:07.308>don't <00:08:07.541>directly <00:08:07.775>deliver <00:08:08.008>a <00:08:08.241>feature <00:08:08.474>anywhere.

176
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<00:08:09.955>And <00:08:10.094>you <00:08:10.234>need <00:08:10.375>to <00:08:10.515>have <00:08:10.655>the <00:08:10.794>organizational <00:08:10.935>buy-in <00:08:11.075>to <00:08:11.215>be <00:08:11.354>able

177
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<00:08:12.975>to <00:08:13.325>perform <00:08:13.675>as <00:08:14.025>a <00:08:14.375>platform.

178
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<00:08:16.285>And <00:08:16.565>our <00:08:16.845>team <00:08:17.125>was <00:08:17.405>fully <00:08:17.685>staffed.

179
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<00:08:18.615>Like <00:08:18.815>we <00:08:19.015>had <00:08:19.215>enough <00:08:19.415>engineers <00:08:19.615>in <00:08:19.815>the <00:08:20.015>team

180
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<00:08:20.625>and <00:08:20.800>we <00:08:20.975>really <00:08:21.150>didn't <00:08:21.325>want <00:08:21.500>to <00:08:21.675>have <00:08:21.850>one <00:08:22.025>more

181
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<00:08:22.345>because <00:08:22.520>we <00:08:22.695>knew <00:08:22.870>that <00:08:23.045>adding <00:08:23.220>one <00:08:23.395>more, <00:08:23.570>being <00:08:23.745>detrimental

182
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<00:08:26.725>and <00:08:26.958>um, <00:08:27.191>we <00:08:27.425>had <00:08:27.658>a <00:08:27.891>scalable <00:08:28.125>system.

183
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<00:08:29.005>You <00:08:29.145>saw <00:08:29.284>like <00:08:29.425>we <00:08:29.565>serve <00:08:29.705>4 <00:08:29.844>million <00:08:29.985>businesses <00:08:30.125>around <00:08:30.265>the <00:08:30.405>world.

184
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<00:08:31.525>We <00:08:31.844>right <00:08:32.164>now <00:08:32.483>serve <00:08:32.803>millions

185
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<00:08:32.945>and <00:08:33.120>millions <00:08:33.295>of <00:08:33.470>events <00:08:33.645>like <00:08:33.820>per <00:08:33.995>hour, <00:08:34.170>per <00:08:34.345>day.

186
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<00:08:36.255>It's <00:08:36.410>fully <00:08:36.566>scalable <00:08:36.721>system <00:08:36.877>and <00:08:37.032>it <00:08:37.188>works <00:08:37.343>like, <00:08:37.499>like <00:08:37.655>great.

187
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<00:08:40.855>Last <00:08:41.088>but <00:08:41.321>not <00:08:41.555>least, <00:08:41.788>we <00:08:42.021>were <00:08:42.255>live.

188
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<00:08:43.015>Like <00:08:43.155>the <00:08:43.294>moment <00:08:43.434>we <00:08:43.574>took <00:08:43.715>a <00:08:43.855>look, <00:08:43.995>we <00:08:44.135>realized <00:08:44.275>like, <00:08:44.415>hey,

189
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<00:08:45.705>we <00:08:45.860>were <00:08:46.016>live <00:08:46.171>in <00:08:46.327>so <00:08:46.482>many <00:08:46.638>markets <00:08:46.793>across <00:08:46.949>the <00:08:47.105>world,

190
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<00:08:48.805>across <00:08:49.084>the <00:08:49.364>globe <00:08:49.645>using <00:08:49.925>different <00:08:50.204>currencies,

191
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<00:08:50.985>different <00:08:51.451>locations, <00:08:51.918>different <00:08:52.385>everything.

192
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<00:08:52.965>We <00:08:53.120>were <00:08:53.276>live. <00:08:53.431>However, <00:08:53.587>there <00:08:53.742>were <00:08:53.898>a <00:08:54.053>lot <00:08:54.209>of <00:08:54.365>things

193
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<00:08:56.205>that <00:08:56.511>were <00:08:56.817>holding <00:08:57.123>us <00:08:57.429>back.

194
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<00:08:58.265>And <00:08:58.470>this <00:08:58.675>is <00:08:58.880>what <00:08:59.085>we <00:08:59.290>tried

195
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<00:08:59.405>to <00:08:59.605>understand <00:08:59.805>when <00:09:00.005>we <00:09:00.204>started <00:09:00.405>with <00:09:00.605>our <00:09:00.805>stakeholders.

196
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<00:09:02.425>We <00:09:02.625>said <00:09:02.824>like, <00:09:03.025>okay, <00:09:03.224>let's <00:09:03.425>start <00:09:03.625>from <00:09:03.824>the,

197
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<00:09:04.635>from <00:09:04.775>the <00:09:04.915>auto <00:09:05.055>real, <00:09:05.194>like <00:09:05.335>what <00:09:05.475>is <00:09:05.615>there <00:09:05.755>in <00:09:05.895>our <00:09:06.035>stakeholders?

198
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<00:09:08.305>And <00:09:08.505>we <00:09:08.704>were <00:09:08.905>thinking, <00:09:09.104>we <00:09:09.305>are <00:09:09.505>like <00:09:09.704>this,

199
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<00:09:11.305>but <00:09:11.444>in <00:09:11.584>reality <00:09:11.724>this <00:09:11.864>was <00:09:12.005>the, <00:09:12.145>the <00:09:12.285>reality <00:09:12.425>that <00:09:12.564>we <00:09:12.704>faced.

200
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<00:09:15.505>We <00:09:15.785>were <00:09:16.064>disconnected <00:09:16.345>from <00:09:16.625>our <00:09:16.905>stakeholders.

201
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<00:09:17.945>We <00:09:18.120>thought <00:09:18.295>we <00:09:18.470>were <00:09:18.645>connected, <00:09:18.820>but <00:09:18.995>we <00:09:19.170>were <00:09:19.345>not.

202
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<00:09:20.905>We <00:09:21.060>chose <00:09:21.216>an <00:09:21.371>approach <00:09:21.527>of <00:09:21.682>one <00:09:21.838>product <00:09:21.993>at <00:09:22.149>a <00:09:22.305>time,

203
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<00:09:24.615>which <00:09:24.895>hold <00:09:25.175>us <00:09:25.455>back <00:09:25.735>a <00:09:26.015>lot.

204
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<00:09:27.425>And <00:09:27.658>um, <00:09:27.891>because <00:09:28.125>when <00:09:28.358>you <00:09:28.591>do <00:09:28.824>have

205
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<00:09:32.315>one <00:09:32.442>product <00:09:32.569>at <00:09:32.696>a <00:09:32.824>time, <00:09:32.951>you <00:09:33.078>lean <00:09:33.205>on <00:09:33.333>stakeholders <00:09:33.460>to <00:09:33.587>tell <00:09:33.715>you

206
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<00:09:36.975>in <00:09:37.175>each <00:09:37.375>quarter <00:09:37.575>what <00:09:37.775>they <00:09:37.975>need <00:09:38.175>from <00:09:38.375>you.

207
00:09:39.455 --> 00:09:42.355
<00:09:39.455>And <00:09:39.571>you <00:09:39.688>need <00:09:39.805>to <00:09:39.921>go <00:09:40.038>to <00:09:40.155>the <00:09:40.271>next <00:09:40.388>product <00:09:40.505>and <00:09:40.621>try <00:09:40.738>to <00:09:40.855>integrate.

208
00:09:43.065 --> 00:09:45.155
<00:09:43.065>Same <00:09:43.298>cycle <00:09:43.531>happens <00:09:43.765>and <00:09:43.998>again <00:09:44.231>and <00:09:44.465>again.

209
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<00:09:46.545>So <00:09:46.661>what <00:09:46.778>we <00:09:46.895>tried <00:09:47.011>to <00:09:47.128>prevent <00:09:47.245>this <00:09:47.361>is <00:09:47.478>we <00:09:47.594>said, <00:09:47.711>okay, <00:09:47.828>we <00:09:47.944>need

210
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<00:09:50.765>to <00:09:50.965>start <00:09:51.165>looking <00:09:51.365>at <00:09:51.564>our <00:09:51.765>uh, <00:09:51.965>stakeholders <00:09:52.165>roadmap.

211
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<00:09:54.145>We <00:09:54.272>need <00:09:54.399>to <00:09:54.526>understand <00:09:54.654>what <00:09:54.781>they <00:09:54.908>wish <00:09:55.035>to <00:09:55.163>happen <00:09:55.290>in <00:09:55.417>a <00:09:55.545>year.

212
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<00:09:57.995>Like <00:09:58.170>expand <00:09:58.345>the <00:09:58.520>horizon <00:09:58.695>like <00:09:58.870>as <00:09:59.045>much <00:09:59.220>as <00:09:59.395>possible.

213
00:10:01.185 --> 00:10:03.885
<00:10:01.185>Not <00:10:01.359>work <00:10:01.535>quarterly, <00:10:01.709>but <00:10:01.885>they <00:10:02.060>don't <00:10:02.234>even <00:10:02.410>know <00:10:02.584>sometimes

214
00:10:03.915 --> 00:10:05.205
<00:10:03.915>what <00:10:04.080>they <00:10:04.246>wanna <00:10:04.412>do <00:10:04.578>in <00:10:04.744>the <00:10:04.910>next <00:10:05.076>quarter.

215
00:10:05.265 --> 00:10:07.245
<00:10:05.265>But <00:10:05.439>it's <00:10:05.615>okay <00:10:05.790>that <00:10:05.965>they <00:10:06.140>have <00:10:06.314>a <00:10:06.490>draft <00:10:06.665>plan

216
00:10:07.245 --> 00:10:11.045
<00:10:07.245>because <00:10:07.400>this <00:10:07.556>allowed <00:10:07.711>us <00:10:07.867>to <00:10:08.022>give <00:10:08.178>feedback <00:10:08.333>on <00:10:08.489>their <00:10:08.645>roadmap

217
00:10:11.045 --> 00:10:12.645
<00:10:11.045>and <00:10:11.245>on <00:10:11.444>their <00:10:11.645>plans <00:10:11.844>to <00:10:12.045>say <00:10:12.245>like, <00:10:12.444>Hey,

218
00:10:13.465 --> 00:10:15.205
<00:10:13.465>you're <00:10:13.815>thinking <00:10:14.165>about <00:10:14.515>building <00:10:14.865>this,

219
00:10:15.505 --> 00:10:18.005
<00:10:15.505>but <00:10:15.660>when <00:10:15.816>you <00:10:15.971>do, <00:10:16.127>can <00:10:16.282>you <00:10:16.438>build <00:10:16.593>in <00:10:16.749>this <00:10:16.905>way?

220
00:10:18.075 --> 00:10:19.725
<00:10:18.075>Like <00:10:18.355>just <00:10:18.635>tiny <00:10:18.915>little <00:10:19.195>bit <00:10:19.475>change.

221
00:10:20.375 --> 00:10:22.405
<00:10:20.375>It'll <00:10:20.575>be <00:10:20.775>perfect <00:10:20.975>fit <00:10:21.175>for <00:10:21.375>the <00:10:21.575>whole <00:10:21.775>system

222
00:10:22.955 --> 00:10:24.365
<00:10:22.955>that <00:10:23.208>we <00:10:23.462>can <00:10:23.716>create <00:10:23.970>the <00:10:24.224>ecosystem.

223
00:10:24.875 --> 00:10:28.765
<00:10:24.875>This <00:10:25.030>small <00:10:25.186>feedback <00:10:25.341>here <00:10:25.497>and <00:10:25.652>there <00:10:25.808>for <00:10:25.963>multiple <00:10:26.119>products <00:10:26.275>up

224
00:10:28.845 --> 00:10:31.845
<00:10:28.845>and <00:10:29.020>downstream <00:10:29.195>helped <00:10:29.370>us <00:10:29.545>try <00:10:29.720>to <00:10:29.895>eliminate <00:10:30.070>a <00:10:30.245>lot

225
00:10:31.845 --> 00:10:33.325
<00:10:31.845>of <00:10:32.178>frictions <00:10:32.511>and <00:10:32.844>integrate <00:10:33.177>faster.

226
00:10:34.695 --> 00:10:38.755
<00:10:34.695>And <00:10:34.928>also <00:10:35.161>we <00:10:35.395>proactively <00:10:35.628>shared <00:10:35.861>our <00:10:36.095>roadmap

227
00:10:38.815 --> 00:10:40.675
<00:10:38.815>and <00:10:39.015>asked <00:10:39.215>them <00:10:39.415>to <00:10:39.615>like, <00:10:39.815>Hey, <00:10:40.015>this <00:10:40.215>is

228
00:10:40.675 --> 00:10:42.395
<00:10:40.675>what <00:10:40.954>we <00:10:41.234>see <00:10:41.515>across <00:10:41.795>multiple <00:10:42.074>products.

229
00:10:42.395 --> 00:10:45.715
<00:10:42.395>We <00:10:42.535>need <00:10:42.675>to <00:10:42.814>build <00:10:42.954>one <00:10:43.095>capability <00:10:43.235>in <00:10:43.375>the <00:10:43.515>system <00:10:43.655>that <00:10:43.795>needs,

230
00:10:45.815 --> 00:10:48.795
<00:10:45.815>you <00:10:45.970>can <00:10:46.126>use, <00:10:46.281>it'll <00:10:46.437>benefit <00:10:46.592>you, <00:10:46.748>you <00:10:46.903>don't <00:10:47.059>have <00:10:47.215>to,

231
00:10:49.095 --> 00:10:50.675
<00:10:49.095>but <00:10:49.445>if <00:10:49.795>you <00:10:50.145>would, <00:10:50.495>what?

232
00:10:50.705 --> 00:10:53.515
<00:10:50.705>Like <00:10:50.845>what <00:10:50.985>will <00:10:51.125>be <00:10:51.265>your <00:10:51.405>feedback <00:10:51.545>on <00:10:51.685>this? <00:10:51.825>On <00:10:51.965>this <00:10:52.105>approach?

233
00:10:54.615 --> 00:10:57.795
<00:10:54.615>And <00:10:54.790>we <00:10:54.965>realized <00:10:55.140>also <00:10:55.315>multiple <00:10:55.490>products <00:10:55.665>need <00:10:55.840>similar <00:10:56.015>things.

234
00:10:57.855 --> 00:10:59.835
<00:10:57.855>And <00:10:57.995>then <00:10:58.135>we <00:10:58.275>said, <00:10:58.415>okay, <00:10:58.555>when <00:10:58.695>we <00:10:58.835>look <00:10:58.975>at <00:10:59.115>our <00:10:59.255>team,

235
00:11:00.775 --> 00:11:02.235
<00:11:00.775>we <00:11:00.962>said <00:11:01.150>like <00:11:01.338>okay, <00:11:01.525>we <00:11:01.713>can <00:11:01.901>merge <00:11:02.089>all

236
00:11:02.235 --> 00:11:05.435
<00:11:02.235>of <00:11:02.390>things <00:11:02.546>these <00:11:02.701>things <00:11:02.857>into <00:11:03.012>one <00:11:03.168>initiative <00:11:03.323>within <00:11:03.479>the <00:11:03.635>team

237
00:11:05.435 --> 00:11:06.955
<00:11:05.435>that <00:11:05.891>satisfies <00:11:06.347>multiple <00:11:06.803>product.

238
00:11:07.305 --> 00:11:08.315
<00:11:07.305>This <00:11:07.608>sounds <00:11:07.911>very <00:11:08.214>intuitive,

239
00:11:08.335 --> 00:11:09.995
<00:11:08.335>but <00:11:08.615>we <00:11:08.895>didn't <00:11:09.175>realize <00:11:09.455>until <00:11:09.735>then.

240
00:11:11.535 --> 00:11:13.395
<00:11:11.535>And <00:11:11.768>uh, <00:11:12.001>one <00:11:12.235>thing <00:11:12.468>we <00:11:12.701>also <00:11:12.935>realized

241
00:11:13.425 --> 00:11:15.955
<00:11:13.425>that <00:11:13.625>our <00:11:13.824>team <00:11:14.025>was <00:11:14.224>like <00:11:14.425>six, <00:11:14.625>seven <00:11:14.824>people.

242
00:11:16.135 --> 00:11:17.195
<00:11:16.135>We <00:11:16.325>don't <00:11:16.516>wanna <00:11:16.707>make <00:11:16.898>it <00:11:17.089>bigger.

243
00:11:17.735 --> 00:11:19.035
<00:11:17.735>We <00:11:17.930>don't <00:11:18.125>want <00:11:18.319>to <00:11:18.515>spend <00:11:18.710>more <00:11:18.905>money.

244
00:11:19.385 --> 00:11:22.395
<00:11:19.385>What <00:11:19.560>we <00:11:19.735>can <00:11:19.910>do <00:11:20.085>is <00:11:20.260>we <00:11:20.435>want <00:11:20.610>our <00:11:20.785>products

245
00:11:22.395 --> 00:11:23.595
<00:11:22.395>to <00:11:22.665>contribute <00:11:22.935>to <00:11:23.205>the <00:11:23.475>platform.

246
00:11:24.255 --> 00:11:26.595
<00:11:24.255>And <00:11:24.410>this <00:11:24.566>sounds <00:11:24.721>very <00:11:24.877>like, <00:11:25.032>hey, <00:11:25.188>it's <00:11:25.343>a <00:11:25.499>great <00:11:25.655>idea,

247
00:11:26.655 --> 00:11:28.075
<00:11:26.655>but <00:11:26.974>application <00:11:27.294>is <00:11:27.613>very <00:11:27.933>difficult.

248
00:11:28.615 --> 00:11:31.675
<00:11:28.615>But <00:11:28.770>we <00:11:28.926>found <00:11:29.081>a <00:11:29.237>way <00:11:29.392>to <00:11:29.548>publish <00:11:29.703>guidelines, <00:11:29.859>et <00:11:30.015>cetera.

249
00:11:31.695 --> 00:11:34.195
<00:11:31.695>So <00:11:31.822>because <00:11:31.949>we <00:11:32.076>wanted <00:11:32.204>them <00:11:32.331>to <00:11:32.458>build <00:11:32.585>their <00:11:32.713>own <00:11:32.840>features <00:11:32.967>in <00:11:33.095>the

250
00:11:34.195 --> 00:11:36.035
<00:11:34.195>system <00:11:34.545>that <00:11:34.895>we <00:11:35.245>develop <00:11:35.595>overall,

251
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<00:11:36.605>which <00:11:36.885>is <00:11:37.165>still <00:11:37.445>in <00:11:37.725>the <00:11:38.005>progress,

252
00:11:38.575 --> 00:11:40.795
<00:11:38.575>but <00:11:38.775>we <00:11:38.975>are <00:11:39.175>already <00:11:39.375>uh, <00:11:39.575>getting <00:11:39.775>the <00:11:39.975>fruits

253
00:11:40.795 --> 00:11:43.475
<00:11:40.795>after <00:11:40.969>one <00:11:41.145>year <00:11:41.319>of <00:11:41.495>investment <00:11:41.670>in <00:11:41.844>this <00:11:42.020>contribution <00:11:42.194>model.

254
00:11:45.295 --> 00:11:47.435
<00:11:45.295>And <00:11:45.528>then <00:11:45.761>we <00:11:45.995>moved <00:11:46.228>into <00:11:46.461>our <00:11:46.694>interconnection

255
00:11:47.505 --> 00:11:49.395
<00:11:47.505>between <00:11:47.785>the <00:11:48.064>stakeholders <00:11:48.345>and <00:11:48.625>our <00:11:48.905>system.

256
00:11:49.855 --> 00:11:51.995
<00:11:49.855>And <00:11:50.088>then <00:11:50.321>we <00:11:50.555>also <00:11:50.788>looked <00:11:51.021>at <00:11:51.255>technically

257
00:11:51.995 --> 00:11:53.685
<00:11:51.995>and <00:11:52.195>also <00:11:52.395>we <00:11:52.595>also <00:11:52.795>looked <00:11:52.995>at <00:11:53.195>the <00:11:53.395>engineers.

258
00:11:53.945 --> 00:11:55.205
<00:11:53.945>One <00:11:54.171>of <00:11:54.398>the <00:11:54.625>things <00:11:54.852>we <00:11:55.079>realized,

259
00:11:55.965 --> 00:11:57.565
<00:11:55.965>engineers <00:11:56.431>lacked <00:11:56.898>product <00:11:57.365>thinking

260
00:11:57.565 --> 00:11:59.085
<00:11:57.565>because <00:11:57.907>it's <00:11:58.249>a <00:11:58.591>platform <00:11:58.933>team,

261
00:11:59.195 --> 00:12:01.965
<00:11:59.195>because <00:11:59.475>we <00:11:59.755>don't <00:12:00.035>have <00:12:00.315>facing <00:12:00.595>features

262
00:12:02.145 --> 00:12:03.525
<00:12:02.145>to <00:12:02.559>customer <00:12:02.973>facing <00:12:03.387>features.

263
00:12:03.905 --> 00:12:05.885
<00:12:03.905>Nobody <00:12:04.138>takes <00:12:04.371>time <00:12:04.605>to <00:12:04.838>learn <00:12:05.071>those <00:12:05.305>products.

264
00:12:05.885 --> 00:12:08.885
<00:12:05.885>We <00:12:06.085>are <00:12:06.285>serving <00:12:06.485>like <00:12:06.685>no <00:12:06.885>engineers <00:12:07.085>spends <00:12:07.285>time.

265
00:12:08.885 --> 00:12:10.245
<00:12:08.885>They're <00:12:09.129>like, <00:12:09.374>I <00:12:09.619>wanna <00:12:09.864>do <00:12:10.109>engineering,

266
00:12:10.355 --> 00:12:12.125
<00:12:10.355>give <00:12:10.705>me <00:12:11.055>the <00:12:11.405>requirements <00:12:11.755>set.

267
00:12:12.745 --> 00:12:15.085
<00:12:12.745>So <00:12:12.978>we <00:12:13.211>stopped <00:12:13.445>giving <00:12:13.678>engineers <00:12:13.911>requirements <00:12:14.145>set

268
00:12:15.385 --> 00:12:18.125
<00:12:15.385>and <00:12:15.525>we <00:12:15.665>knew <00:12:15.805>it <00:12:15.944>was <00:12:16.085>gonna <00:12:16.225>cost <00:12:16.365>about <00:12:16.505>the <00:12:16.645>throughput, <00:12:16.785>right?

269
00:12:18.125 --> 00:12:20.685
<00:12:18.125>Like <00:12:18.300>if <00:12:18.475>you <00:12:18.650>say <00:12:18.825>engineers <00:12:19.000>like <00:12:19.175>hey, <00:12:19.350>you <00:12:19.525>need

270
00:12:20.685 --> 00:12:22.205
<00:12:20.685>to <00:12:20.958>discover <00:12:21.232>the <00:12:21.505>requirements, <00:12:21.779>you <00:12:22.053>need

271
00:12:22.205 --> 00:12:24.405
<00:12:22.205>to <00:12:22.405>figure <00:12:22.605>those <00:12:22.805>things <00:12:23.005>out <00:12:23.205>and <00:12:23.405>we <00:12:23.605>know

272
00:12:24.405 --> 00:12:27.165
<00:12:24.405>that <00:12:24.545>it's <00:12:24.685>gonna <00:12:24.824>slow <00:12:24.964>down, <00:12:25.105>but <00:12:25.245>the <00:12:25.385>slowdown <00:12:25.525>comes <00:12:25.665>at <00:12:25.805>first.

273
00:12:27.595 --> 00:12:29.005
<00:12:27.595>It's <00:12:27.912>a <00:12:28.229>long <00:12:28.546>term <00:12:28.864>investment

274
00:12:29.225 --> 00:12:31.085
<00:12:29.225>and <00:12:29.458>it <00:12:29.691>pays <00:12:29.925>dividends <00:12:30.158>in <00:12:30.391>the <00:12:30.625>end.

275
00:12:31.705 --> 00:12:34.125
<00:12:31.705>So <00:12:31.938>this <00:12:32.171>mindset <00:12:32.405>shift <00:12:32.638>in <00:12:32.871>the <00:12:33.105>team

276
00:12:35.315 --> 00:12:36.845
<00:12:35.315>cost <00:12:35.544>us <00:12:35.774>right <00:12:36.003>away <00:12:36.233>in <00:12:36.462>the <00:12:36.692>beginning,

277
00:12:37.065 --> 00:12:38.285
<00:12:37.065>but <00:12:37.284>now <00:12:37.504>we <00:12:37.723>bear <00:12:37.943>the <00:12:38.163>fruit

278
00:12:38.285 --> 00:12:39.525
<00:12:38.285>because <00:12:38.508>when <00:12:38.731>we <00:12:38.954>build <00:12:39.177>a <00:12:39.401>system

279
00:12:39.675 --> 00:12:43.125
<00:12:39.675>that <00:12:39.849>satisfies <00:12:40.025>multiple <00:12:40.199>product, <00:12:40.375>so <00:12:40.550>we <00:12:40.724>brought, <00:12:40.900>for <00:12:41.074>example,

280
00:12:43.185 --> 00:12:44.805
<00:12:43.185>you <00:12:43.418>saw <00:12:43.651>all <00:12:43.885>the <00:12:44.118>products <00:12:44.351>like <00:12:44.584>hardware

281
00:12:44.805 --> 00:12:47.285
<00:12:44.805>and <00:12:45.038>et <00:12:45.271>cetera <00:12:45.505>in <00:12:45.738>each <00:12:45.971>engineer's <00:12:46.204>desk.

282
00:12:47.505 --> 00:12:50.045
<00:12:47.505>So <00:12:47.705>they <00:12:47.905>have <00:12:48.105>right <00:12:48.305>access <00:12:48.505>to <00:12:48.705>those <00:12:48.905>products.

283
00:12:50.345 --> 00:12:52.565
<00:12:50.345>And <00:12:50.500>when <00:12:50.656>they <00:12:50.811>want <00:12:50.967>to <00:12:51.122>test <00:12:51.278>something, <00:12:51.433>they <00:12:51.589>are <00:12:51.745>like,

284
00:12:53.165 --> 00:12:55.605
<00:12:53.165>I <00:12:53.305>don't <00:12:53.444>know <00:12:53.584>how <00:12:53.724>it <00:12:53.865>works, <00:12:54.005>is <00:12:54.145>never <00:12:54.285>an <00:12:54.425>excuse <00:12:54.564>anymore

285
00:12:55.605 --> 00:12:57.965
<00:12:55.605>because <00:12:55.732>they <00:12:55.859>have <00:12:55.986>an <00:12:56.114>access <00:12:56.241>and <00:12:56.368>they <00:12:56.495>can <00:12:56.623>right <00:12:56.750>away <00:12:56.877>do <00:12:57.005>it.

286
00:12:58.225 --> 00:12:59.885
<00:12:58.225>And <00:12:58.458>they <00:12:58.691>see <00:12:58.925>that <00:12:59.158>it <00:12:59.391>doesn't <00:12:59.625>work

287
00:12:59.945 --> 00:13:01.245
<00:12:59.945>and <00:13:00.179>then <00:13:00.413>they <00:13:00.647>understand <00:13:00.881>the <00:13:01.115>product

288
00:13:01.585 --> 00:13:03.205
<00:13:01.585>and <00:13:01.760>they <00:13:01.935>build <00:13:02.110>the <00:13:02.285>feature <00:13:02.460>in <00:13:02.635>a <00:13:02.810>better <00:13:02.985>way.

289
00:13:04.505 --> 00:13:05.965
<00:13:04.505>And <00:13:04.833>as <00:13:05.162>an <00:13:05.490>engineering <00:13:05.819>manager

290
00:13:06.305 --> 00:13:09.885
<00:13:06.305>and <00:13:06.460>my <00:13:06.616>partner <00:13:06.771>in <00:13:06.927>crime, <00:13:07.082>the <00:13:07.238>product <00:13:07.393>manager, <00:13:07.549>we <00:13:07.704>try

291
00:13:09.885 --> 00:13:11.765
<00:13:09.885>to <00:13:10.060>bring <00:13:10.235>as <00:13:10.410>much <00:13:10.585>as <00:13:10.760>context <00:13:10.935>to <00:13:11.110>the <00:13:11.285>T.

292
00:13:12.735 --> 00:13:15.955
<00:13:12.735>So <00:13:12.875>instead <00:13:13.015>of <00:13:13.155>saying <00:13:13.295>like, <00:13:13.435>hey, <00:13:13.575>we <00:13:13.715>give <00:13:13.855>you <00:13:13.995>the <00:13:14.135>ideas

293
00:13:16.095 --> 00:13:17.715
<00:13:16.095>and <00:13:16.375>the <00:13:16.655>what <00:13:16.935>we <00:13:17.215>wanna <00:13:17.495>build

294
00:13:17.735 --> 00:13:20.635
<00:13:17.735>and <00:13:17.910>you <00:13:18.085>decide <00:13:18.260>how <00:13:18.435>we <00:13:18.610>try <00:13:18.785>to <00:13:18.960>pull <00:13:19.135>engineers

295
00:13:20.635 --> 00:13:21.755
<00:13:20.635>to <00:13:20.887>stakeholder <00:13:21.139>meetings <00:13:21.391>as <00:13:21.643>much

296
00:13:21.755 --> 00:13:23.075
<00:13:21.755>as <00:13:21.953>we <00:13:22.151>can <00:13:22.349>when <00:13:22.547>it <00:13:22.745>makes <00:13:22.943>sense.

297
00:13:23.335 --> 00:13:25.675
<00:13:23.335>Not <00:13:23.535>everything <00:13:23.735>of <00:13:23.935>course, <00:13:24.135>because <00:13:24.335>they <00:13:24.535>still <00:13:24.735>need

298
00:13:25.875 --> 00:13:27.195
<00:13:25.875>to <00:13:26.073>write <00:13:26.271>code <00:13:26.469>and <00:13:26.667>shift <00:13:26.865>the <00:13:27.063>feature.

299
00:13:27.975 --> 00:13:31.515
<00:13:27.975>But <00:13:28.102>at <00:13:28.229>the <00:13:28.356>same <00:13:28.484>time, <00:13:28.611>um, <00:13:28.738>we <00:13:28.865>involve <00:13:28.993>them <00:13:29.120>as <00:13:29.247>as <00:13:29.375>early

300
00:13:31.535 --> 00:13:33.475
<00:13:31.535>as <00:13:31.735>possible <00:13:31.935>so <00:13:32.135>that <00:13:32.334>they <00:13:32.535>have <00:13:32.735>the <00:13:32.935>early

301
00:13:33.605 --> 00:13:34.955
<00:13:33.605>input <00:13:33.908>in <00:13:34.212>everything <00:13:34.516>we <00:13:34.820>built.

302
00:13:36.345 --> 00:13:40.755
<00:13:36.345>Then <00:13:36.500>we <00:13:36.656>moved <00:13:36.811>on <00:13:36.967>to <00:13:37.122>um, <00:13:37.278>the <00:13:37.433>inner <00:13:37.589>core, <00:13:37.745>right?

303
00:13:40.755 --> 00:13:42.795
<00:13:40.755>Like <00:13:40.988>the <00:13:41.221>team, <00:13:41.455>the <00:13:41.688>systems <00:13:41.921>we <00:13:42.155>have.

304
00:13:43.295 --> 00:13:45.355
<00:13:43.295>And <00:13:43.469>then <00:13:43.645>we <00:13:43.819>realized <00:13:43.995>the <00:13:44.170>team <00:13:44.344>was <00:13:44.520>under <00:13:44.694>pressure.

305
00:13:46.145 --> 00:13:47.395
<00:13:46.145>Then <00:13:46.520>you <00:13:46.895>pressure <00:13:47.270>engineers.

306
00:13:48.135 --> 00:13:49.835
<00:13:48.135>At <00:13:48.368>first <00:13:48.601>it <00:13:48.835>looks <00:13:49.068>like <00:13:49.301>it <00:13:49.535>works,

307
00:13:50.015 --> 00:13:53.075
<00:13:50.015>but <00:13:50.189>then <00:13:50.365>you <00:13:50.540>realize <00:13:50.715>everything <00:13:50.890>we <00:13:51.064>ship <00:13:51.240>becomes <00:13:51.415>buggy.

308
00:13:53.775 --> 00:13:56.955
<00:13:53.775>So <00:13:53.915>many <00:13:54.055>problems. <00:13:54.194>The <00:13:54.334>going <00:13:54.475>to <00:13:54.615>engineers <00:13:54.755>are <00:13:54.895>like, <00:13:55.035>come <00:13:55.175>on,

309
00:13:56.955 --> 00:13:59.155
<00:13:56.955>work <00:13:57.305>faster <00:13:57.655>never <00:13:58.005>works, <00:13:58.355>right?

310
00:13:59.695 --> 00:14:02.035
<00:13:59.695>So, <00:13:59.975>and <00:14:00.255>also <00:14:00.535>at <00:14:00.815>one <00:14:01.095>moment

311
00:14:02.675 --> 00:14:04.355
<00:14:02.675>I <00:14:03.025>personally <00:14:03.375>underestimated <00:14:03.724>the <00:14:04.074>role

312
00:14:04.355 --> 00:14:05.675
<00:14:04.355>of <00:14:04.652>a <00:14:04.949>staff <00:14:05.246>engineer, <00:14:05.543>right?

313
00:14:05.775 --> 00:14:07.155
<00:14:05.775>We <00:14:06.023>had <00:14:06.271>a <00:14:06.520>senior <00:14:06.768>engineer <00:14:07.016>team

314
00:14:07.615 --> 00:14:09.995
<00:14:07.615>and <00:14:07.770>the <00:14:07.926>moment <00:14:08.081>it <00:14:08.237>came, <00:14:08.392>when <00:14:08.548>I <00:14:08.703>joined <00:14:08.859>Sum <00:14:09.015>up,

315
00:14:10.005 --> 00:14:11.955
<00:14:10.005>there <00:14:10.180>was <00:14:10.355>an <00:14:10.530>open <00:14:10.705>position <00:14:10.880>for <00:14:11.055>a <00:14:11.230>staff <00:14:11.405>engineer.

316
00:14:11.955 --> 00:14:14.995
<00:14:11.955>And <00:14:12.110>I <00:14:12.266>thought, <00:14:12.421>well <00:14:12.577>we <00:14:12.732>can <00:14:12.888>actually <00:14:13.043>grow <00:14:13.199>our <00:14:13.355>senior

317
00:14:15.315 --> 00:14:16.435
<00:14:15.315>engineers <00:14:15.651>to <00:14:15.987>this <00:14:16.323>role

318
00:14:16.435 --> 00:14:18.555
<00:14:16.435>and <00:14:16.609>why <00:14:16.785>are <00:14:16.959>we <00:14:17.135>hiring <00:14:17.310>a <00:14:17.484>staff <00:14:17.660>engineer <00:14:17.834>outside?

319
00:14:18.655 --> 00:14:20.435
<00:14:18.655>And <00:14:18.855>I <00:14:19.055>turned <00:14:19.255>the <00:14:19.454>role <00:14:19.655>into <00:14:19.855>mid-level <00:14:20.055>engineer,

320
00:14:20.435 --> 00:14:23.035
<00:14:20.435>which <00:14:20.574>turned <00:14:20.714>out <00:14:20.854>to <00:14:20.994>be <00:14:21.135>not <00:14:21.275>a <00:14:21.415>great <00:14:21.555>idea <00:14:21.694>back <00:14:21.834>then.

321
00:14:23.285 --> 00:14:25.115
<00:14:23.285>Again, <00:14:23.485>I'm <00:14:23.685>talking <00:14:23.885>about <00:14:24.084>two, <00:14:24.285>three <00:14:24.485>years <00:14:24.685>ago.

322
00:14:25.815 --> 00:14:27.555
<00:14:25.815>And <00:14:25.990>today <00:14:26.165>we <00:14:26.340>have <00:14:26.515>staff <00:14:26.690>engineers <00:14:26.865>in <00:14:27.040>the <00:14:27.215>team.

323
00:14:27.575 --> 00:14:31.315
<00:14:27.575>But <00:14:27.730>back <00:14:27.886>then <00:14:28.041>this <00:14:28.197>team <00:14:28.352>needed <00:14:28.508>a <00:14:28.663>really <00:14:28.819>good <00:14:28.975>engineer

324
00:14:31.315 --> 00:14:33.275
<00:14:31.315>because <00:14:31.548>it <00:14:31.781>was <00:14:32.015>lacking <00:14:32.248>the <00:14:32.481>technical <00:14:32.715>skills.

325
00:14:33.735 --> 00:14:35.315
<00:14:33.735>All <00:14:33.968>those <00:14:34.201>senior <00:14:34.435>engineers <00:14:34.668>are <00:14:34.901>still <00:14:35.135>good,

326
00:14:35.775 --> 00:14:37.035
<00:14:35.775>but <00:14:36.001>it's <00:14:36.228>a <00:14:36.455>very <00:14:36.682>different <00:14:36.909>mindset.

327
00:14:38.135 --> 00:14:40.275
<00:14:38.135>And <00:14:38.415>we <00:14:38.694>realized <00:14:38.975>our <00:14:39.255>data <00:14:39.535>modeling

328
00:14:40.455 --> 00:14:42.795
<00:14:40.455>and <00:14:40.655>systems <00:14:40.855>were <00:14:41.055>not <00:14:41.255>flexible <00:14:41.455>for <00:14:41.655>multiple <00:14:41.855>product

329
00:14:42.795 --> 00:14:44.715
<00:14:42.795>because <00:14:42.995>we <00:14:43.194>chose <00:14:43.395>one <00:14:43.594>product <00:14:43.795>at <00:14:43.995>a <00:14:44.194>time.

330
00:14:45.335 --> 00:14:47.115
<00:14:45.335>We <00:14:45.615>locked <00:14:45.895>ourselves <00:14:46.175>into <00:14:46.455>one <00:14:46.735>product.

331
00:14:47.375 --> 00:14:49.515
<00:14:47.375>We <00:14:47.655>didn't <00:14:47.935>take <00:14:48.215>things <00:14:48.495>flexibly <00:14:48.775>enough,

332
00:14:49.835 --> 00:14:51.725
<00:14:49.835>although <00:14:50.035>we <00:14:50.235>knew <00:14:50.435>we <00:14:50.635>will <00:14:50.835>integrate <00:14:51.035>another <00:14:51.235>product,

333
00:14:52.105 --> 00:14:55.325
<00:14:52.105>but <00:14:52.245>still <00:14:52.385>it <00:14:52.525>was <00:14:52.665>in <00:14:52.805>front <00:14:52.945>of <00:14:53.085>us <00:14:53.225>thinking <00:14:53.365>pragmatically, <00:14:53.505>hey,

334
00:14:55.415 --> 00:14:57.245
<00:14:55.415>let's <00:14:55.694>bring <00:14:55.974>this <00:14:56.255>to <00:14:56.535>this <00:14:56.814>product.

335
00:14:57.375 --> 00:15:00.045
<00:14:57.375>Let's <00:14:57.550>bring <00:14:57.725>it <00:14:57.900>to <00:14:58.075>the <00:14:58.250>live <00:14:58.425>cost <00:14:58.600>us <00:14:58.775>a

336
00:15:00.045 --> 00:15:01.085
<00:15:00.045>lot <00:15:00.357>about <00:15:00.669>the <00:15:00.981>flexibility.

337
00:15:02.265 --> 00:15:06.205
<00:15:02.265>And <00:15:02.392>um, <00:15:02.519>the <00:15:02.646>last <00:15:02.774>thing <00:15:02.901>we <00:15:03.028>realized <00:15:03.155>also, <00:15:03.283>this <00:15:03.410>is <00:15:03.537>a <00:15:03.665>learning

338
00:15:06.265 --> 00:15:09.645
<00:15:06.265>for <00:15:06.465>me <00:15:06.665>that <00:15:06.865>I <00:15:07.064>had <00:15:07.265>is <00:15:07.465>platform <00:15:07.665>teams

339
00:15:09.985 --> 00:15:13.285
<00:15:09.985>or <00:15:10.265>complicated <00:15:10.545>subsystem <00:15:10.825>teams <00:15:11.105>usually <00:15:11.385>need

340
00:15:13.845 --> 00:15:15.005
<00:15:13.845>a <00:15:14.193>very <00:15:14.541>skilled <00:15:14.889>team.

341
00:15:15.745 --> 00:15:18.885
<00:15:15.745>So <00:15:15.920>we <00:15:16.095>pushed, <00:15:16.270>so <00:15:16.445>we <00:15:16.620>had <00:15:16.795>six, <00:15:16.970>seven <00:15:17.145>engineers.

342
00:15:18.885 --> 00:15:22.365
<00:15:18.885>We <00:15:19.040>said, <00:15:19.196>okay, <00:15:19.351>other <00:15:19.507>products <00:15:19.662>can <00:15:19.818>build <00:15:19.973>their <00:15:20.129>own <00:15:20.285>features

343
00:15:22.365 --> 00:15:24.445
<00:15:22.365>in <00:15:22.540>our <00:15:22.715>system, <00:15:22.890>but <00:15:23.065>they <00:15:23.240>don't <00:15:23.415>know <00:15:23.590>the <00:15:23.765>system.

344
00:15:25.185 --> 00:15:29.345
<00:15:25.185>How <00:15:25.418>can <00:15:25.651>they, <00:15:25.885>so <00:15:26.118>we <00:15:26.351>exchanged <00:15:26.584>engineers,

345
00:15:29.345 --> 00:15:31.225
<00:15:29.345>we <00:15:29.578>send <00:15:29.811>them <00:15:30.045>one <00:15:30.278>or <00:15:30.511>two <00:15:30.745>engineers.

346
00:15:31.325 --> 00:15:32.665
<00:15:31.325>The <00:15:31.626>core <00:15:31.928>team <00:15:32.229>became <00:15:32.531>smaller

347
00:15:33.405 --> 00:15:37.625
<00:15:33.405>and <00:15:33.579>faster <00:15:33.755>while <00:15:33.930>the <00:15:34.105>product <00:15:34.280>teams <00:15:34.454>became <00:15:34.630>more <00:15:34.805>independent

348
00:15:37.625 --> 00:15:40.185
<00:15:37.625>because <00:15:37.858>now <00:15:38.091>they <00:15:38.325>have <00:15:38.558>the <00:15:38.791>engineering <00:15:39.025>engineers

349
00:15:40.185 --> 00:15:42.745
<00:15:40.185>who <00:15:40.385>understands <00:15:40.584>the <00:15:40.785>platform, <00:15:40.984>who <00:15:41.185>understands <00:15:41.385>the <00:15:41.584>system

350
00:15:43.125 --> 00:15:46.745
<00:15:43.125>and <00:15:43.358>dives <00:15:43.591>in, <00:15:43.825>implements <00:15:44.058>the <00:15:44.291>changes <00:15:44.525>needed.

351
00:15:46.855 --> 00:15:48.385
<00:15:46.855>Core <00:15:47.314>team <00:15:47.773>reviews, <00:15:48.232>merges,

352
00:15:48.385 --> 00:15:50.785
<00:15:48.385>and <00:15:48.560>then <00:15:48.735>in <00:15:48.910>production <00:15:49.085>without <00:15:49.260>involving <00:15:49.435>anything <00:15:49.610>from <00:15:49.785>the

353
00:15:51.025 --> 00:15:52.025
<00:15:51.025>platform, <00:15:51.324>besides <00:15:51.625>the <00:15:51.925>review

354
00:15:52.025 --> 00:15:53.905
<00:15:52.025>and <00:15:52.225>some <00:15:52.425>extra <00:15:52.625>one <00:15:52.824>hour <00:15:53.025>here <00:15:53.225>and <00:15:53.425>there.

355
00:15:55.935 --> 00:16:00.635
<00:15:55.935>So <00:15:56.074>is <00:15:56.214>this <00:15:56.354>our <00:15:56.494>goal? <00:15:56.635>Yes, <00:15:56.775>it <00:15:56.915>is <00:15:57.055>still <00:15:57.194>our <00:15:57.334>goal.

356
00:16:01.415 --> 00:16:05.035
<00:16:01.415>Is <00:16:01.615>it <00:16:01.814>delusional? <00:16:02.015>Yeah, <00:16:02.214>it <00:16:02.415>is <00:16:02.615>delusional, <00:16:02.814>right?

357
00:16:05.035 --> 00:16:08.275
<00:16:05.035>Like <00:16:05.190>you <00:16:05.346>cannot <00:16:05.501>reach <00:16:05.657>this <00:16:05.812>step. <00:16:05.968>Optimum <00:16:06.123>is <00:16:06.279>not <00:16:06.435>possible.

358
00:16:08.335 --> 00:16:10.835
<00:16:08.335>We <00:16:08.615>said <00:16:08.895>human <00:16:09.175>humanity <00:16:09.455>will <00:16:09.735>never,

359
00:16:11.735 --> 00:16:14.155
<00:16:11.735>should <00:16:12.015>never <00:16:12.295>reach <00:16:12.575>134 <00:16:12.855>billion <00:16:13.135>people.

360
00:16:14.185 --> 00:16:16.995
<00:16:14.185>Imagine <00:16:14.359>that <00:16:14.535>many <00:16:14.709>people <00:16:14.885>living <00:16:15.060>in <00:16:15.234>the <00:16:15.410>earth <00:16:15.584>today,

361
00:16:17.025 --> 00:16:19.075
<00:16:17.025>like <00:16:17.491>optimum <00:16:17.958>is <00:16:18.425>impossible

362
00:16:19.075 --> 00:16:20.395
<00:16:19.075>because <00:16:19.372>the <00:16:19.669>systems <00:16:19.966>keep <00:16:20.263>changing.

363
00:16:20.855 --> 00:16:22.795
<00:16:20.855>So <00:16:21.135>this <00:16:21.415>is <00:16:21.695>more <00:16:21.975>realistic <00:16:22.255>call

364
00:16:22.815 --> 00:16:24.675
<00:16:22.815>to <00:16:23.095>have <00:16:23.375>like <00:16:23.655>some <00:16:23.935>problems <00:16:24.215>here

365
00:16:24.675 --> 00:16:28.155
<00:16:24.675>and <00:16:24.814>there <00:16:24.954>one <00:16:25.094>product <00:16:25.234>becomes <00:16:25.375>yellow, <00:16:25.515>so <00:16:25.655>then <00:16:25.795>we <00:16:25.935>turn <00:16:26.074>it

366
00:16:28.155 --> 00:16:29.475
<00:16:28.155>to <00:16:28.392>green, <00:16:28.630>another <00:16:28.867>one <00:16:29.105>becomes <00:16:29.343>yellow,

367
00:16:29.545 --> 00:16:30.875
<00:16:29.545>another <00:16:29.944>one <00:16:30.343>becomes <00:16:30.742>red.

368
00:16:31.225 --> 00:16:32.995
<00:16:31.225>This <00:16:31.575>is <00:16:31.925>all <00:16:32.275>dynamic <00:16:32.625>system

369
00:16:33.425 --> 00:16:35.075
<00:16:33.425>because <00:16:33.658>we <00:16:33.891>need <00:16:34.125>to <00:16:34.358>figure <00:16:34.591>out <00:16:34.824>how

370
00:16:35.075 --> 00:16:37.155
<00:16:35.075>to <00:16:35.275>eliminate <00:16:35.475>one <00:16:35.675>bottleneck <00:16:35.875>at <00:16:36.075>a <00:16:36.275>time, <00:16:36.475>right?

371
00:16:37.895 --> 00:16:39.235
<00:16:37.895>So <00:16:38.136>we <00:16:38.377>looked <00:16:38.618>at <00:16:38.859>the <00:16:39.101>products

372
00:16:39.235 --> 00:16:42.235
<00:16:39.235>and <00:16:39.435>everything, <00:16:39.635>the <00:16:39.835>whole <00:16:40.035>products, <00:16:40.235>like <00:16:40.435>multiple <00:16:40.635>products,

373
00:16:42.235 --> 00:16:43.235
<00:16:42.235>they <00:16:42.685>keep <00:16:43.135>changing.

374
00:16:43.425 --> 00:16:47.075
<00:16:43.425>Like <00:16:43.658>we <00:16:43.891>are <00:16:44.125>serving <00:16:44.358>multiple <00:16:44.591>uh, <00:16:44.824>products

375
00:16:47.135 --> 00:16:49.155
<00:16:47.135>and <00:16:47.415>via <00:16:47.694>APIs, <00:16:47.975>events <00:16:48.255>and <00:16:48.535>everything.

376
00:16:49.485 --> 00:16:53.275
<00:16:49.485>Those <00:16:49.660>products <00:16:49.835>change <00:16:50.010>evolve. <00:16:50.185>And <00:16:50.360>one <00:16:50.535>thing <00:16:50.710>was <00:16:50.885>bottleneck.

377
00:16:53.615 --> 00:16:55.475
<00:16:53.615>Now <00:16:53.895>it's <00:16:54.175>not <00:16:54.455>one <00:16:54.735>thing <00:16:55.015>wasn't,

378
00:16:55.475 --> 00:16:56.835
<00:16:55.475>but <00:16:55.719>now <00:16:55.964>it <00:16:56.209>becomes <00:16:56.454>a <00:16:56.699>bottleneck.

379
00:16:57.055 --> 00:16:59.515
<00:16:57.055>So <00:16:57.210>we <00:16:57.366>need <00:16:57.521>to <00:16:57.677>look <00:16:57.832>again <00:16:57.988>and <00:16:58.143>again <00:16:58.299>and <00:16:58.454>again

380
00:16:59.665 --> 00:17:02.675
<00:16:59.665>because <00:16:59.820>the <00:16:59.976>thing <00:17:00.131>is <00:17:00.287>you <00:17:00.442>will <00:17:00.598>always <00:17:00.753>have <00:17:00.909>a <00:17:01.064>bottleneck.

381
00:17:03.665 --> 00:17:08.145
<00:17:03.665>There's <00:17:03.839>no <00:17:04.014>way <00:17:04.190>out. <00:17:04.365>So <00:17:04.540>you <00:17:04.714>will <00:17:04.889>have <00:17:05.065>smaller

382
00:17:08.145 --> 00:17:09.585
<00:17:08.145>bottlenecks, <00:17:08.793>bigger <00:17:09.441>bottlenecks.

383
00:17:10.015 --> 00:17:13.025
<00:17:10.015>Then <00:17:10.155>you <00:17:10.295>look <00:17:10.435>at <00:17:10.575>the <00:17:10.715>bottleneck, <00:17:10.855>you <00:17:10.995>realize <00:17:11.135>like <00:17:11.275>we <00:17:11.415>did,

384
00:17:13.615 --> 00:17:14.865
<00:17:13.615>then <00:17:13.896>you <00:17:14.177>like <00:17:14.458>the <00:17:14.740>team.

385
00:17:15.125 --> 00:17:17.305
<00:17:15.125>Inside <00:17:15.325>the <00:17:15.525>team <00:17:15.724>you <00:17:15.925>have <00:17:16.125>discovered <00:17:16.325>other <00:17:16.525>bottleneck.

386
00:17:17.605 --> 00:17:18.825
<00:17:17.605>The <00:17:17.824>team <00:17:18.044>is <00:17:18.263>not <00:17:18.483>skilled <00:17:18.703>enough.

387
00:17:18.895 --> 00:17:22.105
<00:17:18.895>It's <00:17:19.095>one, <00:17:19.295>or <00:17:19.494>the <00:17:19.694>system <00:17:19.895>is <00:17:20.095>not <00:17:20.295>scalable,

388
00:17:22.365 --> 00:17:24.865
<00:17:22.365>but <00:17:22.540>everyone <00:17:22.714>is <00:17:22.890>working <00:17:23.065>great, <00:17:23.240>but <00:17:23.415>system <00:17:23.589>is <00:17:23.765>not.

389
00:17:25.205 --> 00:17:28.505
<00:17:25.204>So <00:17:25.345>you <00:17:25.484>need <00:17:25.625>to <00:17:25.764>figure <00:17:25.905>out <00:17:26.044>which <00:17:26.185>bottle <00:17:26.324>next <00:17:26.464>to <00:17:26.605>solve

390
00:17:29.255 --> 00:17:31.755
<00:17:29.255>and <00:17:29.455>optimize <00:17:29.655>until <00:17:29.855>you <00:17:30.055>face <00:17:30.255>the <00:17:30.455>other <00:17:30.655>one.

391
00:17:32.685 --> 00:17:35.365
<00:17:32.685>So <00:17:32.918>you <00:17:33.151>need <00:17:33.385>to <00:17:33.618>figure <00:17:33.851>out <00:17:34.085>also

392
00:17:35.945 --> 00:17:37.805
<00:17:35.945>the <00:17:36.178>balancing <00:17:36.411>feedbacks <00:17:36.645>in <00:17:36.878>a <00:17:37.111>team, <00:17:37.345>right?

393
00:17:37.955 --> 00:17:42.285
<00:17:37.955>What <00:17:38.095>are <00:17:38.235>the <00:17:38.375>things <00:17:38.514>that <00:17:38.655>shrinks <00:17:38.794>the <00:17:38.935>neck <00:17:39.074>of <00:17:39.215>the <00:17:39.355>bottleneck?

394
00:17:43.425 --> 00:17:46.165
<00:17:43.425>And <00:17:43.580>figure <00:17:43.736>out <00:17:43.891>how <00:17:44.047>can <00:17:44.202>you <00:17:44.358>resolve <00:17:44.513>all <00:17:44.669>of <00:17:44.825>them

395
00:17:46.945 --> 00:17:48.885
<00:17:46.945>and <00:17:47.178>then <00:17:47.411>go <00:17:47.645>to <00:17:47.878>the <00:17:48.111>next <00:17:48.345>one

396
00:17:48.885 --> 00:17:52.165
<00:17:48.885>and <00:17:49.040>say <00:17:49.196>like, <00:17:49.351>okay, <00:17:49.507>you <00:17:49.662>are <00:17:49.818>doing <00:17:49.973>also <00:17:50.129>something's <00:17:50.285>great.

397
00:17:52.505 --> 00:17:55.085
<00:17:52.505>So <00:17:52.645>what <00:17:52.785>are <00:17:52.925>we <00:17:53.065>doing <00:17:53.205>great, <00:17:53.345>how <00:17:53.485>can <00:17:53.625>we <00:17:53.765>replicate <00:17:53.905>it?

398
00:17:55.105 --> 00:17:57.165
<00:17:55.105>How <00:17:55.305>can <00:17:55.505>we <00:17:55.705>reinforce <00:17:55.905>those <00:17:56.105>things <00:17:56.305>even <00:17:56.505>more?

399
00:17:57.825 --> 00:18:00.325
<00:17:57.825>And <00:17:57.980>then <00:17:58.136>you <00:17:58.291>can <00:17:58.447>invest <00:17:58.602>your <00:17:58.758>time <00:17:58.913>much <00:17:59.069>more <00:17:59.225>better.

400
00:18:01.225 --> 00:18:04.285
<00:18:01.225>So <00:18:01.399>if <00:18:01.574>I <00:18:01.750>leave <00:18:01.925>you <00:18:02.100>here <00:18:02.274>with <00:18:02.449>one <00:18:02.625>single

401
00:18:05.165 --> 00:18:06.325
<00:18:05.165>takeaway, <00:18:06.209>right?

402
00:18:06.685 --> 00:18:10.995
<00:18:06.685>I <00:18:06.965>would <00:18:07.245>say <00:18:07.524>study <00:18:07.804>systems <00:18:08.085>thinking

403
00:18:11.565 --> 00:18:12.915
<00:18:11.565>study <00:18:11.970>theory <00:18:12.375>of <00:18:12.780>constraints.

404
00:18:12.945 --> 00:18:15.395
<00:18:12.945>Because <00:18:13.100>those <00:18:13.256>are <00:18:13.411>the <00:18:13.567>things <00:18:13.722>when <00:18:13.878>you <00:18:14.033>understand <00:18:14.189>the <00:18:14.345>whole

405
00:18:15.395 --> 00:18:16.395
<00:18:15.395>system <00:18:16.295>in

406
00:18:16.395 --> 00:18:20.595
<00:18:16.395>and <00:18:16.535>out, <00:18:16.675>outside <00:18:16.815>in <00:18:16.955>with <00:18:17.095>how <00:18:17.235>they <00:18:17.375>interact <00:18:17.514>with <00:18:17.655>each <00:18:17.795>other,

407
00:18:21.375 --> 00:18:24.755
<00:18:21.375>how <00:18:21.530>they <00:18:21.686>work <00:18:21.841>with <00:18:21.997>each <00:18:22.152>other, <00:18:22.308>how <00:18:22.463>one <00:18:22.619>systems <00:18:22.775>changes

408
00:18:25.415 --> 00:18:28.075
<00:18:25.415>impact <00:18:25.590>yours <00:18:25.764>even <00:18:25.940>without <00:18:26.115>you <00:18:26.290>do <00:18:26.465>anything <00:18:26.639>about <00:18:26.815>it.

409
00:18:28.615 --> 00:18:30.595
<00:18:28.615>And <00:18:28.815>then <00:18:29.015>these <00:18:29.215>things <00:18:29.415>help <00:18:29.615>you <00:18:29.815>to <00:18:30.015>understand

410
00:18:30.615 --> 00:18:33.075
<00:18:30.615>how <00:18:30.815>you <00:18:31.015>can <00:18:31.215>resolve <00:18:31.415>all <00:18:31.615>bottlenecks <00:18:31.815>if <00:18:32.015>you

411
00:18:33.075 --> 00:18:34.155
<00:18:33.075>don't <00:18:33.318>know <00:18:33.561>where <00:18:33.804>to <00:18:34.047>start.

412
00:18:34.715 --> 00:18:35.755
<00:18:34.715>I <00:18:35.027>listed <00:18:35.339>some <00:18:35.651>things.

413
00:18:35.895 --> 00:18:39.235
<00:18:35.895>The <00:18:36.050>first <00:18:36.206>two <00:18:36.361>are <00:18:36.517>great, <00:18:36.672>great <00:18:36.828>books <00:18:36.983>about <00:18:37.139>systems <00:18:37.295>thinking

414
00:18:39.455 --> 00:18:40.875
<00:18:39.455>and <00:18:39.774>overall <00:18:40.094>theory <00:18:40.413>of <00:18:40.733>constraints.

415
00:18:41.295 --> 00:18:43.555
<00:18:41.295>But <00:18:41.450>you <00:18:41.606>will <00:18:41.761>see <00:18:41.917>some <00:18:42.072>others <00:18:42.228>like <00:18:42.383>team <00:18:42.539>culture <00:18:42.695>map.

416
00:18:43.775 --> 00:18:46.075
<00:18:43.775>The <00:18:44.008>the <00:18:44.241>culture <00:18:44.475>map <00:18:44.708>is <00:18:44.941>you <00:18:45.175>need

417
00:18:46.075 --> 00:18:47.435
<00:18:46.075>to <00:18:46.319>understand <00:18:46.564>people <00:18:46.809>as <00:18:47.054>well, <00:18:47.299>right?

418
00:18:47.435 --> 00:18:49.235
<00:18:47.435>That <00:18:47.610>you <00:18:47.784>need <00:18:47.960>to <00:18:48.135>understand <00:18:48.310>the <00:18:48.485>systems, <00:18:48.659>you <00:18:48.835>need

419
00:18:49.235 --> 00:18:51.315
<00:18:49.235>to <00:18:49.390>understand <00:18:49.546>the <00:18:49.701>people, <00:18:49.857>you <00:18:50.012>need <00:18:50.168>to <00:18:50.323>understand, <00:18:50.479>you <00:18:50.635>need

420
00:18:51.315 --> 00:18:54.115
<00:18:51.315>to <00:18:51.490>learn <00:18:51.665>how <00:18:51.840>to <00:18:52.015>think <00:18:52.190>in <00:18:52.365>systems, <00:18:52.540>et <00:18:52.715>cetera.

421
00:18:54.775 --> 00:18:57.875
<00:18:54.775>So <00:18:54.915>with <00:18:55.055>that, <00:18:55.195>my <00:18:55.335>name <00:18:55.475>is <00:18:55.615>Janos. <00:18:55.755>Thank <00:18:55.895>you <00:18:56.035>for <00:18:56.175>listening.