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<00:02:58.305>where <00:02:58.538>all <00:02:58.771>the <00:02:59.005>customer <00:02:59.238>interactions <00:02:59.471>were <00:02:59.705>stored.

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<00:03:02.395>What <00:03:02.550>I <00:03:02.706>mean <00:03:02.861>by <00:03:03.017>the <00:03:03.172>customer <00:03:03.328>interaction, <00:03:03.483>you <00:03:03.639>can <00:03:03.795>mean,

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<00:03:15.265>But <00:03:15.420>as <00:03:15.576>you <00:03:15.731>can <00:03:15.887>see, <00:03:16.042>the <00:03:16.198>table <00:03:16.353>is <00:03:16.509>huge, <00:03:16.665>right?

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<00:03:18.435>Because <00:03:18.668>it <00:03:18.901>had <00:03:19.135>almost <00:03:19.368>138 <00:03:19.601>billion <00:03:19.835>rows

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<00:03:23.195>records, <00:03:23.545>records <00:03:23.894>of <00:03:24.245>customer <00:03:24.595>interactions.

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<00:03:26.745>And <00:03:26.872>at <00:03:26.999>the <00:03:27.126>same <00:03:27.254>time, <00:03:27.381>you <00:03:27.508>can <00:03:27.635>see <00:03:27.763>the <00:03:27.890>volume, <00:03:28.017>900 <00:03:28.145>terabytes.

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<00:03:31.145>Can <00:03:31.285>you <00:03:31.425>imagine? <00:03:31.565>Like <00:03:31.705>for <00:03:31.845>me <00:03:31.985>it <00:03:32.125>was, <00:03:32.265>it <00:03:32.405>was <00:03:32.545>crazy.

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<00:03:39.405>database <00:03:40.557>BigQuery,

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<00:03:41.185>and <00:03:41.465>according <00:03:41.745>to <00:03:42.025>the <00:03:42.305>official <00:03:42.585>billing,

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<00:03:44.605>BigQuery <00:03:44.954>bills <00:03:45.304>$20 <00:03:45.655>per <00:03:46.005>terabyte

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<00:03:51.865>So <00:03:51.981>when <00:03:52.098>we <00:03:52.215>do <00:03:52.331>the <00:03:52.448>math <00:03:52.565>very <00:03:52.681>quickly, <00:03:52.798>we <00:03:52.915>will <00:03:53.031>end <00:03:53.148>it <00:03:53.265>up

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<00:03:55.005>with <00:03:55.180>$18,000 <00:03:55.355>per <00:03:55.530>month <00:03:55.704>just <00:03:55.880>for <00:03:56.055>storing <00:03:56.230>one <00:03:56.405>table.

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<00:04:01.505>Can <00:04:01.660>you <00:04:01.816>imagine <00:04:01.971>like <00:04:02.127>what <00:04:02.282>you <00:04:02.438>can <00:04:02.593>afford <00:04:02.749>for <00:04:02.905>$18,000?

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<00:04:05.075>Like, <00:04:05.355>I'm <00:04:05.635>not <00:04:05.915>sure <00:04:06.195>about <00:04:06.475>Germany,

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<00:04:07.785>but <00:04:07.940>in <00:04:08.096>Czech <00:04:08.251>Republic <00:04:08.407>you <00:04:08.562>can <00:04:08.718>pay <00:04:08.873>for <00:04:09.029>full-time <00:04:09.185>engineers

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<00:04:11.305>for <00:04:11.538>one <00:04:11.771>month, <00:04:12.005>but <00:04:12.238>at <00:04:12.471>that <00:04:12.705>time

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<00:04:15.905>we <00:04:16.138>were <00:04:16.371>quite <00:04:16.605>naive, <00:04:16.838>so <00:04:17.071>we <00:04:17.305>believed

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<00:04:18.515>that <00:04:18.794>more <00:04:19.075>data <00:04:19.354>mean <00:04:19.635>more <00:04:19.914>answers,

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<00:04:24.425>and <00:04:24.532>you <00:04:24.640>know, <00:04:24.748>then <00:04:24.855>we <00:04:24.963>will <00:04:25.071>just <00:04:25.178>plug <00:04:25.286>it, <00:04:25.394>uh, <00:04:25.501>plug <00:04:25.609>in <00:04:25.717>the <00:04:25.825>ai,

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<00:04:28.985>you <00:04:29.226>know, <00:04:29.467>and <00:04:29.708>the <00:04:29.949>magic <00:04:30.191>happens.

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<00:04:31.355>Well, <00:04:31.495>but <00:04:31.635>we <00:04:31.775>quickly <00:04:31.915>realized <00:04:32.055>that <00:04:32.195>it <00:04:32.335>was <00:04:32.475>just <00:04:32.615>a <00:04:32.755>dream,

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<00:04:35.705>it <00:04:35.984>was <00:04:36.265>just <00:04:36.544>a <00:04:36.825>naive <00:04:37.104>idea

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<00:04:38.435>because <00:04:38.785>even <00:04:39.135>when <00:04:39.485>we <00:04:39.835>wanted

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<00:04:40.825>to <00:04:40.980>understand <00:04:41.136>a <00:04:41.291>very <00:04:41.447>simple <00:04:41.602>business <00:04:41.758>question, <00:04:41.913>we <00:04:42.069>ended <00:04:42.224>up

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<00:04:45.435>with <00:04:45.610>almost, <00:04:45.785>with <00:04:45.960>more <00:04:46.135>than <00:04:46.310>250 <00:04:46.485>custom <00:04:46.660>esque <00:04:46.835>elk

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<00:04:50.284>queries <00:04:50.544>running <00:04:50.803>on <00:04:51.062>a <00:04:51.321>daily <00:04:51.581>basis.

81
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<00:04:52.655>Those <00:04:52.854>were <00:04:53.054>visualized <00:04:53.255>in <00:04:53.455>more <00:04:53.655>than <00:04:53.854>100 <00:04:54.054>dashboards

82
00:04:56.205 --> 00:04:58.085
<00:04:56.205>because <00:04:56.671>everything <00:04:57.138>was <00:04:57.604>important.

83
00:04:59.105 --> 00:05:01.645
<00:04:59.105>And <00:04:59.260>in <00:04:59.416>the <00:04:59.571>end, <00:04:59.727>we <00:04:59.882>ended <00:05:00.038>up <00:05:00.193>with <00:05:00.349>a <00:05:00.505>team

84
00:05:01.785 --> 00:05:04.285
<00:05:01.785>of <00:05:02.135>11 <00:05:02.485>analysts <00:05:02.835>keeping <00:05:03.185>alive

85
00:05:04.305 --> 00:05:07.125
<00:05:04.305>and <00:05:04.585>constantly <00:05:04.865>just <00:05:05.145>resuscitating <00:05:05.425>those <00:05:05.705>pipelines

86
00:05:07.125 --> 00:05:10.525
<00:05:07.125>and <00:05:07.300>dashboards, <00:05:07.475>no <00:05:07.650>other <00:05:07.825>work, <00:05:08.000>just <00:05:08.175>keeping <00:05:08.350>it <00:05:08.525>alive.

87
00:05:12.465 --> 00:05:16.925
<00:05:12.465>So <00:05:12.815>we <00:05:13.164>believed <00:05:13.515>even <00:05:13.864>then

88
00:05:17.595 --> 00:05:20.605
<00:05:17.595>that <00:05:17.750>we <00:05:17.906>can <00:05:18.061>help <00:05:18.217>them <00:05:18.372>a <00:05:18.528>bit, <00:05:18.683>those <00:05:18.839>11 <00:05:18.995>analysts.

89
00:05:21.025 --> 00:05:23.005
<00:05:21.025>And <00:05:21.304>if <00:05:21.585>we <00:05:21.864>use <00:05:22.145>the <00:05:22.424>AI

90
00:05:23.265 --> 00:05:25.925
<00:05:23.265>and <00:05:23.440>ask <00:05:23.615>them <00:05:23.789>a <00:05:23.965>very <00:05:24.140>simple <00:05:24.315>analytical <00:05:24.490>questions <00:05:24.664>like,

91
00:05:25.925 --> 00:05:29.845
<00:05:25.925>what <00:05:26.065>is <00:05:26.205>the <00:05:26.345>conversion <00:05:26.485>rate <00:05:26.625>for <00:05:26.765>some <00:05:26.905>portion <00:05:27.045>of <00:05:27.185>our <00:05:27.325>market,

92
00:05:30.545 --> 00:05:32.045
<00:05:30.545>we <00:05:30.815>will <00:05:31.085>make <00:05:31.355>their <00:05:31.625>life <00:05:31.895>easier

93
00:05:32.345 --> 00:05:34.565
<00:05:32.345>and <00:05:32.625>it'll <00:05:32.905>be <00:05:33.185>more <00:05:33.465>sustainable <00:05:33.745>situation.

94
00:05:36.105 --> 00:05:37.125
<00:05:36.105>But <00:05:36.334>this <00:05:36.564>is <00:05:36.793>the <00:05:37.023>answer.

95
00:05:37.195 --> 00:05:40.845
<00:05:37.195>What <00:05:37.428>we <00:05:37.661>got, <00:05:37.895>basically, <00:05:38.128>GPT <00:05:38.361>wasn't <00:05:38.594>able

96
00:05:41.145 --> 00:05:42.245
<00:05:41.145>to <00:05:41.474>do <00:05:41.805>the <00:05:42.135>analysis.

97
00:05:43.265 --> 00:05:46.845
<00:05:43.265>It <00:05:43.544>used <00:05:43.825>completely <00:05:44.104>wrong <00:05:44.385>customer <00:05:44.664>interaction

98
00:05:46.865 --> 00:05:49.285
<00:05:46.865>for <00:05:47.065>the <00:05:47.265>evaluation <00:05:47.465>because <00:05:47.665>there <00:05:47.865>was <00:05:48.065>no <00:05:48.265>context

99
00:05:49.505 --> 00:05:51.325
<00:05:49.505>and <00:05:49.784>no <00:05:50.065>documentation <00:05:50.344>of <00:05:50.625>the <00:05:50.905>data.

100
00:05:52.145 --> 00:05:54.285
<00:05:52.145>And <00:05:52.320>last <00:05:52.495>but <00:05:52.669>not <00:05:52.844>least, <00:05:53.020>we <00:05:53.195>reached <00:05:53.370>the <00:05:53.544>limit,

101
00:05:54.395 --> 00:05:58.365
<00:05:54.395>even <00:05:54.534>though <00:05:54.674>we <00:05:54.815>have <00:05:54.955>aplo <00:05:55.094>uploaded <00:05:55.234>a <00:05:55.375>data <00:05:55.515>for <00:05:55.655>one <00:05:55.794>1%

102
00:05:58.465 --> 00:06:00.485
<00:05:58.465>of <00:05:58.698>our <00:05:58.931>daily <00:05:59.165>traffic <00:05:59.398>for <00:05:59.631>that <00:05:59.865>market.

103
00:06:02.265 --> 00:06:05.405
<00:06:02.265>So <00:06:02.420>at <00:06:02.576>that <00:06:02.731>point, <00:06:02.887>we <00:06:03.042>realized <00:06:03.198>that <00:06:03.353>we <00:06:03.509>are <00:06:03.664>trapped

104
00:06:06.305 --> 00:06:08.965
<00:06:06.305>and <00:06:06.505>AI <00:06:06.705>won't <00:06:06.905>be <00:06:07.105>the <00:06:07.305>way <00:06:07.505>for <00:06:07.705>us.

105
00:06:09.625 --> 00:06:11.285
<00:06:09.625>So <00:06:09.825>we <00:06:10.025>needed <00:06:10.225>to <00:06:10.425>take <00:06:10.625>a <00:06:10.825>step <00:06:11.025>back

106
00:06:11.985 --> 00:06:16.725
<00:06:11.985>and <00:06:12.185>realize <00:06:12.385>that <00:06:12.585>AI <00:06:12.785>powers <00:06:12.985>depends <00:06:13.185>on <00:06:13.385>one

107
00:06:16.725 --> 00:06:20.685
<00:06:16.725>very <00:06:16.958>important <00:06:17.191>thing, <00:06:17.425>governed <00:06:17.658>customer <00:06:17.891>interactions <00:06:18.125>data.

108
00:06:22.425 --> 00:06:27.245
<00:06:22.425>So <00:06:22.565>at <00:06:22.705>that <00:06:22.845>point, <00:06:22.985>we <00:06:23.125>needed <00:06:23.265>to <00:06:23.405>build <00:06:23.545>everything <00:06:23.685>from <00:06:23.825>scratch

109
00:06:27.355 --> 00:06:30.485
<00:06:27.355>because <00:06:27.588>it <00:06:27.821>was <00:06:28.055>completely <00:06:28.288>unsustainable <00:06:28.521>and, <00:06:28.755>and,

110
00:06:30.545 --> 00:06:32.205
<00:06:30.545>and <00:06:31.245>unbearable <00:06:31.945>situation.

111
00:06:33.025 --> 00:06:36.325
<00:06:33.025>And <00:06:33.200>we <00:06:33.375>needed <00:06:33.549>to <00:06:33.724>build <00:06:33.900>from <00:06:34.075>scratch <00:06:34.250>the <00:06:34.424>solution

112
00:06:36.465 --> 00:06:38.365
<00:06:36.465>for <00:06:36.931>tracking <00:06:37.398>customer <00:06:37.865>interactions,

113
00:06:39.275 --> 00:06:41.165
<00:06:39.275>following <00:06:39.741>data <00:06:40.208>governance <00:06:40.674>rules.

114
00:06:42.105 --> 00:06:44.285
<00:06:42.105>And <00:06:42.305>this <00:06:42.505>was <00:06:42.705>a <00:06:42.905>game <00:06:43.105>changer <00:06:43.305>for <00:06:43.505>us.

115
00:06:46.315 --> 00:06:49.175
<00:06:46.315>Let <00:06:46.515>me <00:06:46.715>walk <00:06:46.915>you <00:06:47.115>through <00:06:47.315>the <00:06:47.515>first <00:06:47.715>rule

116
00:06:49.355 --> 00:06:53.935
<00:06:49.355>and <00:06:49.635>very <00:06:49.915>hard <00:06:50.195>learned <00:06:50.475>lesson <00:06:50.755>was

117
00:06:54.365 --> 00:06:56.975
<00:06:54.365>that <00:06:54.598>we <00:06:54.831>needed <00:06:55.065>to <00:06:55.298>stop <00:06:55.531>use <00:06:55.765>data

118
00:06:57.625 --> 00:06:59.695
<00:06:57.625>using <00:06:57.975>data <00:06:58.325>with <00:06:58.675>no <00:06:59.025>owner.

119
00:07:00.415 --> 00:07:01.615
<00:07:00.415>I <00:07:00.685>know <00:07:00.955>it <00:07:01.225>sounds <00:07:01.495>obvious,

120
00:07:02.155 --> 00:07:04.815
<00:07:02.155>but <00:07:02.310>you <00:07:02.466>know, <00:07:02.621>you <00:07:02.777>needed <00:07:02.932>to <00:07:03.088>try <00:07:03.243>it <00:07:03.399>at <00:07:03.554>least.

121
00:07:05.675 --> 00:07:09.895
<00:07:05.675>So <00:07:05.850>in <00:07:06.025>Kiwi, <00:07:06.200>we <00:07:06.375>onboarded <00:07:06.550>the <00:07:06.725>data <00:07:06.900>mesh <00:07:07.075>philosophy,

122
00:07:09.895 --> 00:07:14.455
<00:07:09.895>meaning <00:07:10.050>the <00:07:10.206>data <00:07:10.361>producers <00:07:10.517>are <00:07:10.672>also <00:07:10.828>owners <00:07:10.983>of <00:07:11.139>the <00:07:11.294>data,

123
00:07:15.235 --> 00:07:17.055
<00:07:15.235>and <00:07:15.468>they <00:07:15.701>are <00:07:15.935>responsible <00:07:16.168>for <00:07:16.401>the <00:07:16.635>data.

124
00:07:18.035 --> 00:07:21.495
<00:07:18.035>And <00:07:18.175>this <00:07:18.315>is <00:07:18.455>how <00:07:18.595>it <00:07:18.735>looks <00:07:18.875>like <00:07:19.015>at <00:07:19.155>the <00:07:19.295>very <00:07:19.435>beginning.

125
00:07:21.825 --> 00:07:25.655
<00:07:21.825>There <00:07:22.000>are <00:07:22.175>domain <00:07:22.349>systems <00:07:22.525>and <00:07:22.700>services <00:07:22.875>that <00:07:23.050>produce <00:07:23.224>data,

126
00:07:26.315 --> 00:07:30.095
<00:07:26.315>and <00:07:26.470>those <00:07:26.626>data <00:07:26.781>are <00:07:26.937>then <00:07:27.092>published <00:07:27.248>to <00:07:27.403>BigQuery, <00:07:27.559>the <00:07:27.715>square

127
00:07:31.235 --> 00:07:33.895
<00:07:31.235>and <00:07:31.468>so-called <00:07:31.701>domain <00:07:31.935>data <00:07:32.168>sets <00:07:32.401>are <00:07:32.635>created

128
00:07:35.105 --> 00:07:37.375
<00:07:35.105>until <00:07:35.385>this <00:07:35.665>very <00:07:35.945>domain <00:07:36.225>data <00:07:36.505>set,

129
00:07:37.835 --> 00:07:41.975
<00:07:37.835>the <00:07:38.034>data <00:07:38.234>producer <00:07:38.435>is <00:07:38.635>responsible <00:07:38.835>for <00:07:39.034>those <00:07:39.234>data.

130
00:07:44.395 --> 00:07:47.255
<00:07:44.395>The <00:07:44.674>next <00:07:44.955>step <00:07:45.234>is <00:07:45.515>not <00:07:45.794>mandatory,

131
00:07:47.435 --> 00:07:49.015
<00:07:47.435>but <00:07:47.785>it's <00:07:48.135>very <00:07:48.485>strongly <00:07:48.835>recommended

132
00:07:50.075 --> 00:07:52.135
<00:07:50.075>and <00:07:50.308>its <00:07:50.541>creation <00:07:50.775>of <00:07:51.008>the <00:07:51.241>data <00:07:51.474>models.

133
00:07:52.925 --> 00:07:54.295
<00:07:52.925>What <00:07:53.233>is <00:07:53.541>it? <00:07:53.849>Data <00:07:54.158>model.

134
00:07:54.915 --> 00:07:56.855
<00:07:54.915>Uh, <00:07:55.115>you <00:07:55.315>can <00:07:55.515>imagine <00:07:55.715>it <00:07:55.915>as <00:07:56.115>some <00:07:56.315>kind

135
00:07:56.855 --> 00:07:59.815
<00:07:56.855>of <00:07:57.088>aggregated <00:07:57.321>data <00:07:57.555>product, <00:07:57.788>aggregated <00:07:58.021>data <00:07:58.255>set,

136
00:08:00.405 --> 00:08:04.135
<00:08:00.405>combining <00:08:00.638>informations <00:08:00.871>from <00:08:01.104>different <00:08:01.338>domain <00:08:01.571>data <00:08:01.804>sets

137
00:08:05.765 --> 00:08:09.655
<00:08:05.765>into <00:08:05.905>one <00:08:06.044>single <00:08:06.185>source <00:08:06.325>of <00:08:06.465>truth <00:08:06.604>to <00:08:06.745>be <00:08:06.885>able <00:08:07.025>to <00:08:07.164>answer

138
00:08:10.255 --> 00:08:14.415
<00:08:10.255>business <00:08:10.455>questions <00:08:10.655>that <00:08:10.855>ask <00:08:11.055>our, <00:08:11.255>uh, <00:08:11.455>business <00:08:11.655>stakeholders.

139
00:08:15.355 --> 00:08:18.895
<00:08:15.355>And <00:08:15.482>on <00:08:15.609>top <00:08:15.736>of <00:08:15.864>that, <00:08:15.991>there <00:08:16.118>are <00:08:16.245>many, <00:08:16.373>many, <00:08:16.500>many <00:08:16.627>output <00:08:16.755>ports.

140
00:08:19.675 --> 00:08:22.615
<00:08:19.675>For <00:08:20.025>example, <00:08:20.375>data <00:08:20.725>scientists <00:08:21.075>built

141
00:08:22.755 --> 00:08:26.055
<00:08:22.755>and <00:08:22.895>trained <00:08:23.034>the <00:08:23.175>ML <00:08:23.315>models <00:08:23.455>on <00:08:23.594>top <00:08:23.735>of <00:08:23.875>the <00:08:24.015>data <00:08:24.155>models,

142
00:08:26.895 --> 00:08:29.375
<00:08:26.895>analysts <00:08:27.128>are <00:08:27.361>using <00:08:27.594>that <00:08:27.828>for <00:08:28.061>data <00:08:28.294>analytics.

143
00:08:30.435 --> 00:08:34.695
<00:08:30.435>And <00:08:30.610>last <00:08:30.785>but <00:08:30.960>not <00:08:31.135>least, <00:08:31.310>the <00:08:31.485>whole <00:08:31.660>reporting, <00:08:31.835>exploration,

144
00:08:34.995 --> 00:08:38.495
<00:08:34.995>experimentation, <00:08:35.275>ab <00:08:35.554>testing <00:08:35.835>researches <00:08:36.115>is <00:08:36.395>based

145
00:08:38.555 --> 00:08:39.655
<00:08:38.554>on <00:08:38.802>top <00:08:39.049>of <00:08:39.297>the <00:08:39.544>data.

146
00:08:40.595 --> 00:08:44.855
<00:08:40.595>So <00:08:40.750>as <00:08:40.906>you <00:08:41.061>can <00:08:41.217>see, <00:08:41.372>the <00:08:41.528>data <00:08:41.683>is <00:08:41.839>like <00:08:41.995>going

147
00:08:44.855 --> 00:08:45.975
<00:08:44.855>through <00:08:45.191>the <00:08:45.527>whole <00:08:45.863>company.

148
00:08:46.675 --> 00:08:50.535
<00:08:46.675>So <00:08:46.875>we <00:08:47.074>learned <00:08:47.275>in <00:08:47.474>a <00:08:47.675>very <00:08:47.875>hard <00:08:48.074>way

149
00:08:50.965 --> 00:08:55.095
<00:08:50.965>that <00:08:51.140>using <00:08:51.315>data <00:08:51.490>without <00:08:51.665>owner <00:08:51.840>could <00:08:52.015>have <00:08:52.190>like <00:08:52.365>very,

150
00:08:55.355 --> 00:08:58.005
<00:08:55.355>very <00:08:55.705>damaging <00:08:56.055>consequences <00:08:56.405>for <00:08:56.755>us.

151
00:08:59.905 --> 00:09:02.805
<00:08:59.905>The <00:09:00.105>next <00:09:00.305>part <00:09:00.505>is, <00:09:00.704>the <00:09:00.905>next <00:09:01.105>lesson <00:09:01.305>is

152
00:09:02.915 --> 00:09:04.605
<00:09:02.915>that <00:09:03.148>not <00:09:03.381>all <00:09:03.615>the <00:09:03.848>data <00:09:04.081>should <00:09:04.314>be

153
00:09:04.805 --> 00:09:06.125
<00:09:04.805>considered <00:09:05.102>as <00:09:05.399>a <00:09:05.696>data <00:09:05.992>product.

154
00:09:06.955 --> 00:09:09.285
<00:09:06.955>What <00:09:07.130>do <00:09:07.305>I <00:09:07.480>mean <00:09:07.655>when <00:09:07.830>I <00:09:08.005>say <00:09:08.180>data <00:09:08.355>product?

155
00:09:09.875 --> 00:09:12.405
<00:09:09.875>Well, <00:09:10.225>data <00:09:10.575>should <00:09:10.925>be <00:09:11.275>considered

156
00:09:12.405 --> 00:09:15.765
<00:09:12.405>as <00:09:12.560>a <00:09:12.716>data <00:09:12.871>product <00:09:13.027>if <00:09:13.182>it <00:09:13.338>follows <00:09:13.493>like <00:09:13.649>the <00:09:13.805>following

157
00:09:15.905 --> 00:09:17.445
<00:09:15.905>six <00:09:17.291>aspects.

158
00:09:18.185 --> 00:09:19.645
<00:09:18.185>The <00:09:18.513>first <00:09:18.842>one <00:09:19.170>is <00:09:19.499>ownership,

159
00:09:19.745 --> 00:09:21.805
<00:09:19.745>as <00:09:19.945>I <00:09:20.145>talked <00:09:20.345>about <00:09:20.545>like <00:09:20.745>the <00:09:20.945>slide <00:09:21.145>before.

160
00:09:22.725 --> 00:09:24.545
<00:09:22.725>The <00:09:23.075>second <00:09:23.425>one <00:09:23.775>is <00:09:24.125>documentation.

161
00:09:25.145 --> 00:09:26.785
<00:09:25.145>I <00:09:25.425>know <00:09:25.704>again, <00:09:25.985>it <00:09:26.265>sounds <00:09:26.545>obvious,

162
00:09:27.405 --> 00:09:29.465
<00:09:27.405>but <00:09:27.685>we've <00:09:27.964>tried <00:09:28.245>it <00:09:28.525>multiple <00:09:28.805>times

163
00:09:29.465 --> 00:09:32.705
<00:09:29.465>because <00:09:29.620>we <00:09:29.776>thought <00:09:29.931>that <00:09:30.087>we <00:09:30.242>know <00:09:30.398>what <00:09:30.553>we <00:09:30.709>are <00:09:30.865>doing.

164
00:09:32.895 --> 00:09:36.105
<00:09:32.895>Analytics <00:09:33.050>knows <00:09:33.206>the <00:09:33.361>data, <00:09:33.517>they <00:09:33.672>know <00:09:33.828>what <00:09:33.983>they <00:09:34.139>are <00:09:34.295>doing

165
00:09:36.105 --> 00:09:39.105
<00:09:36.105>with <00:09:36.232>the <00:09:36.359>data, <00:09:36.486>and <00:09:36.614>they <00:09:36.741>know <00:09:36.868>like <00:09:36.995>what <00:09:37.123>the <00:09:37.250>data <00:09:37.377>is <00:09:37.505>about.

166
00:09:39.775 --> 00:09:44.185
<00:09:39.775>Well, <00:09:39.930>but <00:09:40.086>it <00:09:40.241>was <00:09:40.397>very <00:09:40.552>naive <00:09:40.708>idea <00:09:40.863>to <00:09:41.019>thought <00:09:41.175>so

167
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<00:09:44.375>because <00:09:44.575>we <00:09:44.775>ended <00:09:44.975>up <00:09:45.175>with <00:09:45.375>multiple <00:09:45.575>skewed <00:09:45.775>analysis

168
00:09:49.295 --> 00:09:51.425
<00:09:49.295>with <00:09:49.761>like <00:09:50.228>misuse <00:09:50.694>data

169
00:09:51.765 --> 00:09:54.865
<00:09:51.765>and <00:09:52.115>completely <00:09:52.465>wrong <00:09:52.814>business <00:09:53.165>decisions.

170
00:09:56.605 --> 00:09:59.105
<00:09:56.605>The <00:09:56.838>third <00:09:57.071>part <00:09:57.305>aspect <00:09:57.538>is <00:09:57.771>data <00:09:58.005>quality.

171
00:10:01.085 --> 00:10:04.065
<00:10:01.085>I'm <00:10:01.318>not <00:10:01.551>talking <00:10:01.785>only <00:10:02.018>about <00:10:02.251>some <00:10:02.485>freshness

172
00:10:04.065 --> 00:10:05.345
<00:10:04.065>and <00:10:04.353>completeness <00:10:04.641>of <00:10:04.929>the <00:10:05.217>data.

173
00:10:05.845 --> 00:10:10.065
<00:10:05.845>I'm <00:10:06.020>also <00:10:06.195>talking <00:10:06.370>about <00:10:06.545>business <00:10:06.720>checks, <00:10:06.895>data <00:10:07.070>quality <00:10:07.245>checks.

174
00:10:10.885 --> 00:10:14.625
<00:10:10.885>It <00:10:11.040>means <00:10:11.196>that <00:10:11.351>the <00:10:11.507>data <00:10:11.662>makes <00:10:11.818>sense <00:10:11.973>from <00:10:12.129>the <00:10:12.285>business

175
00:10:14.625 --> 00:10:15.865
<00:10:14.625>perspective <00:10:15.183>as <00:10:15.741>well.

176
00:10:17.165 --> 00:10:20.345
<00:10:17.165>For <00:10:17.339>example, <00:10:17.515>in <00:10:17.689>our <00:10:17.865>case, <00:10:18.040>you <00:10:18.214>can <00:10:18.390>imagine <00:10:18.564>it

177
00:10:20.445 --> 00:10:23.745
<00:10:20.445>as <00:10:20.600>a <00:10:20.756>check <00:10:20.911>checking <00:10:21.067>if <00:10:21.222>there <00:10:21.378>is <00:10:21.533>no <00:10:21.689>negative <00:10:21.845>sales,

178
00:10:24.225 --> 00:10:27.275
<00:10:24.225>because <00:10:24.425>that <00:10:24.625>would <00:10:24.825>mean <00:10:25.025>from <00:10:25.225>the <00:10:25.425>business <00:10:25.625>perspective

179
00:10:27.305 --> 00:10:29.115
<00:10:27.305>that <00:10:27.538>we <00:10:27.771>are <00:10:28.005>paying <00:10:28.238>to <00:10:28.471>our <00:10:28.704>customers,

180
00:10:29.255 --> 00:10:30.995
<00:10:29.255>not <00:10:29.535>our <00:10:29.814>customers <00:10:30.095>are <00:10:30.375>paying <00:10:30.655>us.

181
00:10:33.055 --> 00:10:36.315
<00:10:33.055>The <00:10:33.288>fourth <00:10:33.521>part <00:10:33.755>is <00:10:33.988>architecture <00:10:34.221>obvious <00:10:34.454>thing.

182
00:10:37.005 --> 00:10:40.395
<00:10:37.005>Again, <00:10:37.180>tables <00:10:37.355>need <00:10:37.530>to <00:10:37.705>make <00:10:37.880>sense <00:10:38.055>to <00:10:38.230>each <00:10:38.405>other.

183
00:10:40.865 --> 00:10:43.795
<00:10:40.865>They <00:10:41.145>need <00:10:41.425>to <00:10:41.705>be <00:10:41.985>uniquely <00:10:42.265>connectable.

184
00:10:43.985 --> 00:10:48.635
<00:10:43.985>They <00:10:44.112>need <00:10:44.239>to, <00:10:44.366>uh, <00:10:44.494>they, <00:10:44.621>they <00:10:44.748>don't <00:10:44.875>don't <00:10:45.003>need <00:10:45.130>to <00:10:45.257>have <00:10:45.385>like,

185
00:10:48.655 --> 00:10:50.595
<00:10:48.655>uh, <00:10:48.935>they <00:10:49.214>can't <00:10:49.495>have <00:10:49.775>any <00:10:50.055>duplicities.

186
00:10:51.025 --> 00:10:55.515
<00:10:51.025>They <00:10:51.225>are <00:10:51.425>unique <00:10:51.625>identifiers, <00:10:51.824>you <00:10:52.025>know, <00:10:52.225>uh, <00:10:52.425>uh,

187
00:10:55.625 --> 00:10:58.115
<00:10:55.625>referring <00:10:55.825>to <00:10:56.025>each <00:10:56.225>other <00:10:56.425>and, <00:10:56.625>and <00:10:56.825>other <00:10:57.025>things.

188
00:10:59.415 --> 00:11:01.555
<00:10:59.415>The <00:10:59.694>fifth <00:10:59.974>part <00:11:00.255>is <00:11:00.535>data <00:11:00.814>contract.

189
00:11:01.615 --> 00:11:03.595
<00:11:01.615>And <00:11:01.815>this <00:11:02.015>was <00:11:02.215>a <00:11:02.415>game <00:11:02.615>changer <00:11:02.815>for <00:11:03.015>us.

190
00:11:03.935 --> 00:11:07.995
<00:11:03.935>So <00:11:04.062>I <00:11:04.189>will <00:11:04.316>talk <00:11:04.444>about, <00:11:04.571>uh, <00:11:04.698>a <00:11:04.825>bit <00:11:04.953>in <00:11:05.080>a <00:11:05.207>bit <00:11:05.334>later.

191
00:11:08.575 --> 00:11:10.755
<00:11:08.575>And <00:11:08.808>last <00:11:09.041>but <00:11:09.275>not <00:11:09.508>least <00:11:09.741>is <00:11:09.975>security.

192
00:11:11.495 --> 00:11:15.355
<00:11:11.495>It <00:11:11.650>means <00:11:11.806>that <00:11:11.961>you <00:11:12.117>can't <00:11:12.272>put <00:11:12.428>your <00:11:12.583>company <00:11:12.739>into <00:11:12.895>danger

193
00:11:16.215 --> 00:11:17.755
<00:11:16.215>in <00:11:16.492>like, <00:11:16.769>like <00:11:17.046>for <00:11:17.323>the <00:11:17.601>data,

194
00:11:18.015 --> 00:11:19.875
<00:11:18.015>you <00:11:18.295>can <00:11:18.574>store <00:11:18.855>any <00:11:19.135>sensitive <00:11:19.415>information,

195
00:11:19.875 --> 00:11:22.795
<00:11:19.875>even <00:11:20.108>though <00:11:20.341>it <00:11:20.575>could <00:11:20.808>be <00:11:21.041>somehow <00:11:21.275>interesting

196
00:11:22.795 --> 00:11:24.115
<00:11:22.795>for <00:11:23.032>you <00:11:23.270>and <00:11:23.507>for <00:11:23.745>the <00:11:23.983>company.

197
00:11:26.175 --> 00:11:28.665
<00:11:26.175>Well, <00:11:26.375>and <00:11:26.574>rule <00:11:26.775>number <00:11:26.974>three, <00:11:27.175>less <00:11:27.375>is <00:11:27.574>more.

198
00:11:29.405 --> 00:11:33.185
<00:11:29.405>To <00:11:29.532>be <00:11:29.659>honest, <00:11:29.786>I <00:11:29.914>didn't <00:11:30.041>like <00:11:30.168>it <00:11:30.295>much <00:11:30.423>at <00:11:30.550>the <00:11:30.677>very <00:11:30.805>beginning

199
00:11:33.575 --> 00:11:36.345
<00:11:33.575>because <00:11:33.750>I <00:11:33.925>thought <00:11:34.100>that <00:11:34.275>more <00:11:34.450>data <00:11:34.625>means <00:11:34.800>more <00:11:34.975>answers.

200
00:11:36.685 --> 00:11:41.385
<00:11:36.685>So <00:11:36.812>I <00:11:36.939>was, <00:11:37.066>I <00:11:37.194>had <00:11:37.321>quite <00:11:37.448>opposite, <00:11:37.575>uh, <00:11:37.703>opinion <00:11:37.830>at <00:11:37.957>that <00:11:38.084>time,

201
00:11:42.045 --> 00:11:45.025
<00:11:42.045>but <00:11:42.245>I <00:11:42.444>must <00:11:42.645>admit <00:11:42.844>that <00:11:43.045>they <00:11:43.245>were <00:11:43.444>right,

202
00:11:45.855 --> 00:11:50.185
<00:11:45.855>because <00:11:46.135>we, <00:11:46.415>let's <00:11:46.695>get <00:11:46.975>real, <00:11:47.255>we,

203
00:11:50.815 --> 00:11:52.305
<00:11:50.815>it's <00:11:51.485>impossible <00:11:52.156>basically

204
00:11:52.325 --> 00:11:54.645
<00:11:52.325>to <00:11:52.480>fix <00:11:52.636>all <00:11:52.791>the <00:11:52.947>data <00:11:53.102>you <00:11:53.258>have <00:11:53.413>in <00:11:53.569>the <00:11:53.725>company.

205
00:11:55.035 --> 00:11:56.685
<00:11:55.035>It's <00:11:55.501>completely <00:11:55.968>impossible <00:11:56.435>mission.

206
00:11:57.505 --> 00:11:59.205
<00:11:57.505>So <00:11:57.855>we <00:11:58.205>needed <00:11:58.555>to <00:11:58.905>identify

207
00:11:59.555 --> 00:12:01.445
<00:11:59.555>what <00:11:59.788>matters <00:12:00.021>the <00:12:00.255>most <00:12:00.488>for <00:12:00.721>the <00:12:00.954>company.

208
00:12:02.305 --> 00:12:03.885
<00:12:02.305>And <00:12:03.005>we <00:12:03.704>identified

209
00:12:04.025 --> 00:12:06.805
<00:12:04.025>or <00:12:04.258>created <00:12:04.491>those <00:12:04.725>three <00:12:04.958>T <00:12:05.191>risk <00:12:05.425>categorization.

210
00:12:07.395 --> 00:12:08.845
<00:12:07.395>Basically, <00:12:07.830>we <00:12:08.265>have <00:12:08.700>created,

211
00:12:09.185 --> 00:12:11.845
<00:12:09.185>or <00:12:09.385>we <00:12:09.584>have <00:12:09.785>divided <00:12:09.984>all <00:12:10.185>our <00:12:10.385>data <00:12:10.584>products

212
00:12:12.075 --> 00:12:13.365
<00:12:12.075>into <00:12:12.655>three <00:12:13.236>categories.

213
00:12:13.395 --> 00:12:14.965
<00:12:13.395>Tier <00:12:13.675>one, <00:12:13.954>tier <00:12:14.235>two, <00:12:14.515>tier <00:12:14.795>three,

214
00:12:15.695 --> 00:12:18.765
<00:12:15.695>where <00:12:15.895>tier <00:12:16.095>one <00:12:16.295>is <00:12:16.495>the <00:12:16.695>most <00:12:16.895>important <00:12:17.095>data

215
00:12:19.785 --> 00:12:21.165
<00:12:19.785>we <00:12:20.095>have <00:12:20.406>in <00:12:20.716>the <00:12:21.026>company,

216
00:12:21.585 --> 00:12:24.045
<00:12:21.585>and <00:12:21.785>it <00:12:21.985>has <00:12:22.185>direct <00:12:22.385>impact <00:12:22.585>on <00:12:22.785>the <00:12:22.985>company.

217
00:12:24.465 --> 00:12:27.405
<00:12:24.465>It <00:12:24.640>means <00:12:24.815>that <00:12:24.990>we <00:12:25.165>basically <00:12:25.340>can't <00:12:25.515>survive <00:12:25.690>without <00:12:25.865>them.

218
00:12:28.065 --> 00:12:30.165
<00:12:28.065>For <00:12:28.345>example, <00:12:28.625>number <00:12:28.905>of <00:12:29.185>orders, <00:12:29.465>revenue,

219
00:12:30.585 --> 00:12:33.245
<00:12:30.585>we <00:12:30.785>are <00:12:30.985>gaining <00:12:31.185>sales <00:12:31.385>costs <00:12:31.585>and <00:12:31.785>other <00:12:31.985>things.

220
00:12:34.435 --> 00:12:36.695
<00:12:34.435>On <00:12:34.635>the <00:12:34.834>other <00:12:35.035>hand, <00:12:35.234>there <00:12:35.435>is <00:12:35.635>still <00:12:35.834>free.

221
00:12:37.245 --> 00:12:38.535
<00:12:37.245>It's <00:12:37.535>still <00:12:37.825>a <00:12:38.115>data <00:12:38.406>product.

222
00:12:39.085 --> 00:12:41.415
<00:12:39.085>It's <00:12:39.318>still <00:12:39.551>very <00:12:39.785>important <00:12:40.018>for <00:12:40.251>the <00:12:40.485>company.

223
00:12:41.955 --> 00:12:44.575
<00:12:41.955>But <00:12:42.110>to <00:12:42.266>be <00:12:42.421>honest, <00:12:42.577>we <00:12:42.732>can <00:12:42.888>survive <00:12:43.043>without <00:12:43.199>them <00:12:43.355>even.

224
00:12:44.575 --> 00:12:49.375
<00:12:44.575>It <00:12:44.730>would <00:12:44.886>be <00:12:45.041>painful. <00:12:45.197>That <00:12:45.352>could <00:12:45.508>be <00:12:45.663>some <00:12:45.819>even <00:12:45.975>blocks,

225
00:12:49.595 --> 00:12:53.895
<00:12:49.595>you <00:12:49.770>know, <00:12:49.945>storing <00:12:50.120>in <00:12:50.295>the <00:12:50.470>database <00:12:50.645>for <00:12:50.820>debugging <00:12:50.995>purposes

226
00:12:53.915 --> 00:12:56.655
<00:12:53.915>of <00:12:54.115>some <00:12:54.314>internal <00:12:54.515>application <00:12:54.714>or <00:12:54.915>something <00:12:55.115>like <00:12:55.314>that.

227
00:12:56.965 --> 00:12:59.495
<00:12:56.965>Something <00:12:57.198>that <00:12:57.431>is <00:12:57.665>very <00:12:57.898>practical <00:12:58.131>and <00:12:58.365>handy,

228
00:12:59.635 --> 00:13:01.415
<00:12:59.635>but <00:12:59.835>at <00:13:00.035>the <00:13:00.235>same <00:13:00.435>time, <00:13:00.635>it <00:13:00.835>has <00:13:01.035>no

229
00:13:01.415 --> 00:13:02.775
<00:13:01.415>direct <00:13:01.721>impact <00:13:02.026>on <00:13:02.333>the <00:13:02.639>company.

230
00:13:04.355 --> 00:13:07.615
<00:13:04.355>And <00:13:04.588>for <00:13:04.821>tier <00:13:05.055>one, <00:13:05.288>we <00:13:05.521>have <00:13:05.755>onboarded

231
00:13:07.955 --> 00:13:11.175
<00:13:07.955>so <00:13:08.110>called <00:13:08.266>data <00:13:08.421>contracts, <00:13:08.577>as <00:13:08.732>I <00:13:08.888>mentioned, <00:13:09.043>two <00:13:09.199>slides <00:13:09.355>before

232
00:13:12.155 --> 00:13:15.575
<00:13:12.155>and <00:13:12.329>two, <00:13:12.505>uh, <00:13:12.680>and <00:13:12.855>data <00:13:13.030>contract <00:13:13.204>was <00:13:13.380>a <00:13:13.555>game

233
00:13:15.575 --> 00:13:17.175
<00:13:15.575>changer, <00:13:15.925>as <00:13:16.275>I <00:13:16.625>mentioned <00:13:16.975>before.

234
00:13:17.885 --> 00:13:21.295
<00:13:17.885>Literally <00:13:18.085>it's <00:13:18.285>a <00:13:18.485>contract <00:13:18.685>between <00:13:18.885>two, <00:13:19.085>two <00:13:19.285>sides.

235
00:13:21.715 --> 00:13:23.855
<00:13:21.715>The <00:13:21.995>first <00:13:22.275>side <00:13:22.555>are <00:13:22.835>data <00:13:23.115>producers,

236
00:13:24.355 --> 00:13:27.015
<00:13:24.355>and <00:13:24.588>the <00:13:24.821>second <00:13:25.055>side <00:13:25.288>are <00:13:25.521>data <00:13:25.755>consumers.

237
00:13:27.595 --> 00:13:31.895
<00:13:27.595>And <00:13:27.770>we, <00:13:27.945>they <00:13:28.120>are <00:13:28.295>agreeing <00:13:28.470>each <00:13:28.645>other <00:13:28.820>about <00:13:28.995>responsibilities

238
00:13:33.525 --> 00:13:35.175
<00:13:33.525>related <00:13:33.875>to <00:13:34.225>that <00:13:34.574>data <00:13:34.925>set.

239
00:13:35.875 --> 00:13:37.295
<00:13:35.875>In <00:13:36.194>other <00:13:36.514>words, <00:13:36.833>it <00:13:37.153>means

240
00:13:37.295 --> 00:13:39.815
<00:13:37.295>that <00:13:37.528>they <00:13:37.761>are <00:13:37.995>basically <00:13:38.228>signing <00:13:38.461>a <00:13:38.694>contract.

241
00:13:40.045 --> 00:13:43.895
<00:13:40.045>What <00:13:40.200>should <00:13:40.356>be <00:13:40.511>the <00:13:40.667>drill <00:13:40.822>in <00:13:40.978>case <00:13:41.133>something <00:13:41.289>goes <00:13:41.444>wrong?

242
00:13:45.265 --> 00:13:49.045
<00:13:45.265>And <00:13:45.420>for <00:13:45.576>could <00:13:45.731>be, <00:13:45.887>for <00:13:46.042>example, <00:13:46.198>what <00:13:46.353>is <00:13:46.509>the <00:13:46.665>SLA,

243
00:13:49.315 --> 00:13:52.005
<00:13:49.315>when <00:13:49.470>it <00:13:49.626>should <00:13:49.781>be <00:13:49.937>announced, <00:13:50.092>where <00:13:50.248>it <00:13:50.403>should <00:13:50.559>be <00:13:50.715>announced,

244
00:13:52.145 --> 00:13:53.605
<00:13:52.145>who <00:13:52.473>is <00:13:52.802>the <00:13:53.130>responsible <00:13:53.459>person?

245
00:13:53.795 --> 00:13:56.085
<00:13:53.795>What <00:13:53.969>should <00:13:54.145>be <00:13:54.319>the <00:13:54.495>next <00:13:54.670>step <00:13:54.844>and <00:13:55.020>other <00:13:55.194>things.

246
00:13:56.745 --> 00:13:59.045
<00:13:56.745>And <00:13:56.945>this <00:13:57.145>was <00:13:57.345>quite <00:13:57.545>game <00:13:57.745>changer <00:13:57.945>for <00:13:58.145>us

247
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<00:13:59.195>because <00:13:59.370>even <00:13:59.545>though <00:13:59.720>we <00:13:59.895>were <00:14:00.070>in <00:14:00.245>a <00:14:00.420>very <00:14:00.595>stressful

248
00:14:02.985 --> 00:14:07.885
<00:14:02.985>and <00:14:03.125>tricky <00:14:03.265>situation, <00:14:03.405>we <00:14:03.545>were <00:14:03.685>able <00:14:03.825>to <00:14:03.965>step <00:14:04.105>back <00:14:04.245>a <00:14:04.385>bit,

249
00:14:07.985 --> 00:14:11.005
<00:14:07.985>you <00:14:08.112>know, <00:14:08.239>and <00:14:08.366>look <00:14:08.494>at <00:14:08.621>the <00:14:08.748>situation <00:14:08.875>in <00:14:09.003>a <00:14:09.130>more <00:14:09.257>objective <00:14:09.385>way.

250
00:14:11.505 --> 00:14:12.925
<00:14:11.505>So <00:14:11.760>that <00:14:12.016>helped <00:14:12.271>us <00:14:12.527>a <00:14:12.782>lot.

251
00:14:15.025 --> 00:14:19.165
<00:14:15.025>And <00:14:15.258>now <00:14:15.491>stop, <00:14:15.725>stop <00:14:15.958>those <00:14:16.191>three <00:14:16.425>rules

252
00:14:19.435 --> 00:14:20.725
<00:14:19.435>that <00:14:20.015>I've <00:14:20.596>introduced.

253
00:14:20.945 --> 00:14:25.445
<00:14:20.945>Sounds <00:14:21.120>great, <00:14:21.295>and <00:14:21.470>it <00:14:21.645>was <00:14:21.820>lifesaver <00:14:21.995>for <00:14:22.170>us, <00:14:22.345>definitely.

254
00:14:26.345 --> 00:14:29.685
<00:14:26.345>But <00:14:26.520>I'm <00:14:26.695>also <00:14:26.870>here, <00:14:27.045>not <00:14:27.220>just <00:14:27.395>share <00:14:27.570>our <00:14:27.745>rules,

255
00:14:30.445 --> 00:14:32.765
<00:14:30.445>I <00:14:30.645>am <00:14:30.845>also <00:14:31.045>here <00:14:31.245>to <00:14:31.445>tell <00:14:31.645>you <00:14:31.845>something

256
00:14:32.765 --> 00:14:34.365
<00:14:32.765>that <00:14:32.998>I <00:14:33.231>think <00:14:33.465>you <00:14:33.698>need <00:14:33.931>to <00:14:34.165>hear.

257
00:14:35.155 --> 00:14:39.005
<00:14:35.155>That <00:14:35.329>this <00:14:35.505>journey <00:14:35.680>wasn't <00:14:35.855>and <00:14:36.030>easy <00:14:36.204>journey <00:14:36.380>at <00:14:36.555>all.

258
00:14:39.505 --> 00:14:43.005
<00:14:39.505>It <00:14:39.645>was <00:14:39.785>very <00:14:39.925>painful <00:14:40.064>and <00:14:40.205>it <00:14:40.345>was <00:14:40.485>very <00:14:40.625>difficult <00:14:40.765>for <00:14:40.905>us

259
00:14:43.635 --> 00:14:46.925
<00:14:43.635>because <00:14:43.868>you <00:14:44.101>are <00:14:44.335>not <00:14:44.568>just <00:14:44.801>fixing <00:14:45.035>data.

260
00:14:47.665 --> 00:14:49.125
<00:14:47.665>We <00:14:47.927>were <00:14:48.190>not <00:14:48.453>just <00:14:48.716>fixing <00:14:48.979>data.

261
00:14:49.945 --> 00:14:52.685
<00:14:49.945>We <00:14:50.178>needed <00:14:50.411>to <00:14:50.645>change <00:14:50.878>the <00:14:51.111>whole <00:14:51.345>mindset

262
00:14:52.825 --> 00:14:55.045
<00:14:52.825>around <00:14:53.058>the <00:14:53.291>data <00:14:53.525>within <00:14:53.758>our <00:14:53.991>company <00:14:54.225>first.

263
00:14:55.785 --> 00:14:58.405
<00:14:55.785>And <00:14:55.940>this <00:14:56.096>is <00:14:56.251>something <00:14:56.407>that <00:14:56.562>won't <00:14:56.718>happen <00:14:56.873>over <00:14:57.029>the <00:14:57.185>night.

264
00:14:58.515 --> 00:15:00.285
<00:14:58.515>This <00:14:58.795>is <00:14:59.074>something <00:14:59.355>that <00:14:59.635>takes <00:14:59.915>years.

265
00:15:01.385 --> 00:15:05.725
<00:15:01.385>So <00:15:01.560>please, <00:15:01.735>when <00:15:01.910>you <00:15:02.085>want <00:15:02.260>to <00:15:02.435>fix <00:15:02.610>the <00:15:02.785>data,

266
00:15:07.665 --> 00:15:11.525
<00:15:07.665>be <00:15:07.805>aware <00:15:07.944>and <00:15:08.084>be <00:15:08.224>ready, <00:15:08.365>that <00:15:08.505>it <00:15:08.645>will <00:15:08.785>be <00:15:08.925>very <00:15:09.064>painful

267
00:15:12.225 --> 00:15:14.645
<00:15:12.225>and <00:15:12.458>you <00:15:12.691>will <00:15:12.925>do <00:15:13.158>one <00:15:13.391>step <00:15:13.625>forward

268
00:15:15.105 --> 00:15:17.285
<00:15:15.105>and <00:15:15.338>two <00:15:15.571>steps <00:15:15.805>back, <00:15:16.038>two <00:15:16.271>steps <00:15:16.505>back.

269
00:15:19.745 --> 00:15:23.205
<00:15:19.745>But <00:15:19.872>the <00:15:19.999>difference <00:15:20.126>it <00:15:20.254>made, <00:15:20.381>it <00:15:20.508>was <00:15:20.635>like <00:15:20.763>a <00:15:20.890>day <00:15:21.017>and <00:15:21.145>night.

270
00:15:25.085 --> 00:15:29.425
<00:15:25.085>So <00:15:25.240>remember <00:15:25.396>the <00:15:25.551>huge <00:15:25.707>table <00:15:25.862>at <00:15:26.018>the <00:15:26.173>very <00:15:26.329>beginning, <00:15:26.485>uh,

271
00:15:29.435 --> 00:15:32.385
<00:15:29.435>containing <00:15:29.785>information <00:15:30.135>about <00:15:30.484>customer <00:15:30.834>interactions.

272
00:15:33.015 --> 00:15:37.945
<00:15:33.015>That <00:15:33.215>table <00:15:33.415>contained <00:15:33.615>more <00:15:33.814>than <00:15:34.015>3000 <00:15:34.215>distinct <00:15:34.415>types

273
00:15:38.085 --> 00:15:41.505
<00:15:38.085>of <00:15:38.285>interactions, <00:15:38.485>such <00:15:38.685>as <00:15:38.885>click <00:15:39.085>on <00:15:39.285>the <00:15:39.485>button,

274
00:15:41.595 --> 00:15:44.065
<00:15:41.595>click <00:15:41.828>on <00:15:42.061>the <00:15:42.295>payment <00:15:42.528>button, <00:15:42.761>uh, <00:15:42.995>filtering,

275
00:15:44.135 --> 00:15:45.385
<00:15:44.135>sorting <00:15:44.510>and <00:15:44.885>other <00:15:45.260>things.

276
00:15:46.125 --> 00:15:48.625
<00:15:46.125>But <00:15:46.358>we <00:15:46.591>realized <00:15:46.825>that <00:15:47.058>less <00:15:47.291>is <00:15:47.525>more.

277
00:15:49.325 --> 00:15:52.345
<00:15:49.325>So <00:15:49.675>now <00:15:50.025>200 <00:15:50.375>distinct <00:15:50.725>type

278
00:15:52.445 --> 00:15:55.345
<00:15:52.445>of <00:15:52.678>those <00:15:52.911>interactions <00:15:53.145>are <00:15:53.378>more <00:15:53.611>than <00:15:53.845>enough

279
00:15:55.645 --> 00:15:57.425
<00:15:55.645>to <00:15:56.111>understand <00:15:56.578>our <00:15:57.045>customers.

280
00:15:59.905 --> 00:16:02.195
<00:15:59.905>Also, <00:16:00.371>during <00:16:00.838>the <00:16:01.305>revamping

281
00:16:02.195 --> 00:16:06.595
<00:16:02.195>and <00:16:02.395>redoing <00:16:02.595>the <00:16:02.795>whole, <00:16:02.995>uh, <00:16:03.195>implementation <00:16:03.395>from <00:16:03.595>scratch,

282
00:16:07.135 --> 00:16:11.115
<00:16:07.135>we <00:16:07.290>realized <00:16:07.446>that <00:16:07.601>there <00:16:07.757>were <00:16:07.912>some <00:16:08.068>few <00:16:08.223>mistakes, <00:16:08.379>let's <00:16:08.535>say.

283
00:16:11.735 --> 00:16:15.795
<00:16:11.735>And <00:16:11.851>we <00:16:11.968>realized <00:16:12.085>that <00:16:12.201>we <00:16:12.318>were <00:16:12.435>missing <00:16:12.551>15% <00:16:12.668>of <00:16:12.785>some <00:16:12.901>of, <00:16:13.018>of <00:16:13.135>data

284
00:16:16.175 --> 00:16:18.435
<00:16:16.175>of, <00:16:16.408>of, <00:16:16.641>uh, <00:16:16.875>of <00:16:17.108>the <00:16:17.341>whole <00:16:17.574>traffic.

285
00:16:19.895 --> 00:16:24.155
<00:16:19.895>But <00:16:20.095>thanks <00:16:20.295>to <00:16:20.495>the <00:16:20.694>data <00:16:20.895>governance <00:16:21.095>rules, <00:16:21.295>uh,

286
00:16:24.535 --> 00:16:27.555
<00:16:24.535>and <00:16:24.885>aspects, <00:16:25.235>we <00:16:25.584>were <00:16:25.935>able

287
00:16:27.775 --> 00:16:31.795
<00:16:27.775>to <00:16:27.930>build <00:16:28.086>one <00:16:28.241>single <00:16:28.397>source <00:16:28.552>of <00:16:28.708>model, <00:16:28.863>source <00:16:29.019>of <00:16:29.175>truth.

288
00:16:32.175 --> 00:16:34.555
<00:16:32.175>The <00:16:32.375>data <00:16:32.574>model, <00:16:32.775>remember <00:16:32.974>the <00:16:33.175>data <00:16:33.375>model <00:16:33.574>layer.

289
00:16:35.265 --> 00:16:37.035
<00:16:35.265>Finally, <00:16:35.498>we <00:16:35.731>were <00:16:35.965>able <00:16:36.198>to <00:16:36.431>do <00:16:36.665>so

290
00:16:37.735 --> 00:16:41.595
<00:16:37.735>before <00:16:37.968>that, <00:16:38.201>we <00:16:38.435>had <00:16:38.668>this <00:16:38.901>250 <00:16:39.135>queries,

291
00:16:41.655 --> 00:16:42.755
<00:16:41.655>100 <00:16:42.645>dashboards.

292
00:16:43.055 --> 00:16:44.515
<00:16:43.055>But <00:16:43.317>thanks <00:16:43.580>to <00:16:43.843>the <00:16:44.106>data <00:16:44.369>model,

293
00:16:44.655 --> 00:16:47.995
<00:16:44.655>and <00:16:44.888>thanks <00:16:45.121>to <00:16:45.355>the <00:16:45.588>solution <00:16:45.821>we <00:16:46.055>had,

294
00:16:48.295 --> 00:16:51.075
<00:16:48.295>or <00:16:48.495>we <00:16:48.694>have <00:16:48.895>now <00:16:49.094>less <00:16:49.295>than <00:16:49.495>20 <00:16:49.694>queries

295
00:16:51.645 --> 00:16:55.155
<00:16:51.645>visualized <00:16:51.819>in <00:16:51.995>less <00:16:52.170>than <00:16:52.345>20 <00:16:52.520>dashboards <00:16:52.694>across <00:16:52.870>the <00:16:53.045>whole

296
00:16:55.155 --> 00:16:56.995
<00:16:55.155>company, <00:16:55.505>containing <00:16:55.855>all <00:16:56.204>the <00:16:56.555>information

297
00:16:56.995 --> 00:16:58.395
<00:16:56.995>about <00:16:57.625>customer <00:16:58.255>behaviors.

298
00:16:58.895 --> 00:17:02.675
<00:16:58.895>And <00:16:59.035>last <00:16:59.175>but <00:16:59.314>not <00:16:59.454>least, <00:16:59.595>we <00:16:59.735>have <00:16:59.875>only <00:17:00.015>free <00:17:00.155>data <00:17:00.295>analysts

299
00:17:03.325 --> 00:17:07.075
<00:17:03.325>doing <00:17:03.525>real <00:17:03.725>analytical <00:17:03.925>job, <00:17:04.125>not <00:17:04.325>resuscitating <00:17:04.525>your <00:17:04.725>colleague

300
00:17:07.135 --> 00:17:08.635
<00:17:07.135>or, <00:17:07.472>or, <00:17:07.810>or <00:17:08.147>the <00:17:08.484>dashboard.

301
00:17:10.135 --> 00:17:14.555
<00:17:10.135>And <00:17:10.275>remember <00:17:10.415>when <00:17:10.555>we <00:17:10.694>wanted <00:17:10.835>to <00:17:10.974>use <00:17:11.115>the <00:17:11.254>ai, <00:17:11.395>well, <00:17:11.535>now,

302
00:17:14.575 --> 00:17:18.195
<00:17:14.575>now <00:17:14.691>was <00:17:14.808>the <00:17:14.925>time <00:17:15.041>to <00:17:15.158>use <00:17:15.275>AI <00:17:15.391>or <00:17:15.508>to <00:17:15.625>even <00:17:15.741>think <00:17:15.858>about <00:17:15.975>it.

303
00:17:19.495 --> 00:17:21.315
<00:17:19.494>But <00:17:19.961>we've <00:17:20.428>made <00:17:20.895>it

304
00:17:21.775 --> 00:17:25.235
<00:17:21.775>and <00:17:22.008>we <00:17:22.241>have <00:17:22.475>onboarded <00:17:22.708>few <00:17:22.941>AI <00:17:23.175>things

305
00:17:25.825 --> 00:17:27.715
<00:17:25.825>that <00:17:26.175>improved <00:17:26.525>the <00:17:26.875>data <00:17:27.225>quality

306
00:17:27.975 --> 00:17:30.395
<00:17:27.974>and <00:17:28.175>the <00:17:28.375>understanding <00:17:28.574>of <00:17:28.774>our <00:17:28.975>customers <00:17:29.175>a <00:17:29.375>lot.

307
00:17:31.375 --> 00:17:33.195
<00:17:31.375>So <00:17:31.655>the <00:17:31.935>first <00:17:32.215>one <00:17:32.495>was <00:17:32.775>onboarding

308
00:17:33.215 --> 00:17:35.195
<00:17:33.215>of <00:17:33.448>the <00:17:33.681>semantic <00:17:33.915>validation <00:17:34.148>of <00:17:34.381>the <00:17:34.615>data.

309
00:17:35.905 --> 00:17:40.075
<00:17:35.905>What <00:17:36.045>does <00:17:36.185>it <00:17:36.325>mean <00:17:36.465>in <00:17:36.605>this? <00:17:36.745>In, <00:17:36.885>uh, <00:17:37.024>like <00:17:37.165>semantic <00:17:37.305>validation?

310
00:17:40.575 --> 00:17:44.635
<00:17:40.575>AI <00:17:40.730>is <00:17:40.886>basically <00:17:41.041>checking <00:17:41.197>across <00:17:41.352>the <00:17:41.508>repositories <00:17:41.663>we <00:17:41.819>have <00:17:41.975>in

311
00:17:44.655 --> 00:17:47.915
<00:17:44.655>GitLab, <00:17:44.935>comparing <00:17:45.215>the <00:17:45.495>semantic <00:17:45.774>meaning <00:17:46.055>of,

312
00:17:49.025 --> 00:17:50.565
<00:17:49.025>of <00:17:49.487>columns <00:17:49.949>and <00:17:50.411>attributes.

313
00:17:51.065 --> 00:17:53.765
<00:17:51.065>And <00:17:51.240>in <00:17:51.415>case <00:17:51.590>there <00:17:51.765>is <00:17:51.940>the <00:17:52.115>same <00:17:52.290>semantic <00:17:52.465>meaning,

314
00:17:54.265 --> 00:17:56.165
<00:17:54.265>but <00:17:54.965>different <00:17:55.665>naming

315
00:17:56.385 --> 00:17:59.565
<00:17:56.385>or <00:17:56.525>the <00:17:56.665>data <00:17:56.805>type, <00:17:56.945>basically <00:17:57.085>it <00:17:57.225>will <00:17:57.365>send <00:17:57.504>us <00:17:57.645>an <00:17:57.785>alert.

316
00:18:01.945 --> 00:18:04.965
<00:18:01.945>The <00:18:02.100>third <00:18:02.256>one, <00:18:02.411>uh, <00:18:02.567>the <00:18:02.722>second <00:18:02.878>one <00:18:03.033>is <00:18:03.189>anomaly <00:18:03.345>detection.

317
00:18:05.145 --> 00:18:09.765
<00:18:05.145>We <00:18:05.320>are <00:18:05.495>completely <00:18:05.670>able <00:18:05.845>finally <00:18:06.020>to <00:18:06.195>understand <00:18:06.370>behavior <00:18:06.545>of,

318
00:18:09.905 --> 00:18:13.845
<00:18:09.905>uh, <00:18:10.105>and <00:18:10.305>detect <00:18:10.504>ano <00:18:10.705>behavior <00:18:10.905>of <00:18:11.105>our <00:18:11.305>customers.

319
00:18:14.705 --> 00:18:17.965
<00:18:14.705>And <00:18:14.879>last <00:18:15.054>but <00:18:15.230>not <00:18:15.405>least <00:18:15.580>is <00:18:15.754>the <00:18:15.929>data <00:18:16.105>interpretation.

320
00:18:18.585 --> 00:18:22.005
<00:18:18.585>AI <00:18:18.725>helped <00:18:18.865>a <00:18:19.005>lot <00:18:19.145>to <00:18:19.285>our <00:18:19.425>customers, <00:18:19.565>uh, <00:18:19.705>to <00:18:19.845>our <00:18:19.985>stakeholders,

321
00:18:22.345 --> 00:18:26.925
<00:18:22.345>uh, <00:18:22.485>to <00:18:22.625>understand <00:18:22.765>the <00:18:22.905>data <00:18:23.045>and <00:18:23.185>the <00:18:23.325>answers <00:18:23.465>and <00:18:23.605>ex <00:18:23.745>like,

322
00:18:27.505 --> 00:18:31.125
<00:18:27.505>and <00:18:27.660>they <00:18:27.816>are <00:18:27.971>finally <00:18:28.127>able <00:18:28.282>to <00:18:28.438>talk <00:18:28.593>to <00:18:28.749>our <00:18:28.905>data.

323
00:18:32.105 --> 00:18:35.845
<00:18:32.105>But <00:18:32.232>when <00:18:32.359>I'm <00:18:32.486>saying <00:18:32.614>talk <00:18:32.741>to <00:18:32.868>our <00:18:32.995>data, <00:18:33.123>I <00:18:33.250>mean <00:18:33.377>literally <00:18:33.505>talk

324
00:18:35.845 --> 00:18:40.445
<00:18:35.845>to <00:18:35.972>our <00:18:36.099>data <00:18:36.226>because <00:18:36.354>we <00:18:36.481>have <00:18:36.608>built <00:18:36.735>a <00:18:36.863>Slack <00:18:36.990>bot <00:18:37.117>called <00:18:37.245>Steven,

325
00:18:41.065 --> 00:18:45.645
<00:18:41.065>uh, <00:18:41.240>in <00:18:41.415>Slack, <00:18:41.590>uh, <00:18:41.765>that <00:18:41.940>is <00:18:42.115>capable <00:18:42.290>to <00:18:42.465>answer

326
00:18:46.965 --> 00:18:49.125
<00:18:46.965>business <00:18:47.198>questions, <00:18:47.431>uh, <00:18:47.665>based <00:18:47.898>on <00:18:48.131>the <00:18:48.365>data.

327
00:18:49.865 --> 00:18:53.485
<00:18:49.865>So <00:18:49.992>when <00:18:50.119>we <00:18:50.246>ask <00:18:50.374>Steven <00:18:50.501>the <00:18:50.628>very <00:18:50.755>same <00:18:50.883>question <00:18:51.010>that <00:18:51.137>I've <00:18:51.265>tried

328
00:18:53.485 --> 00:18:58.165
<00:18:53.485>to <00:18:53.659>ask <00:18:53.834>the <00:18:54.010>GGPT, <00:18:54.185>we <00:18:54.360>have <00:18:54.534>received <00:18:54.709>an <00:18:54.885>answer,

329
00:18:58.195 --> 00:19:00.405
<00:18:58.195>correct <00:18:58.475>answer <00:18:58.754>within <00:18:59.034>a <00:18:59.314>few <00:18:59.595>seconds.

330
00:19:01.305 --> 00:19:05.965
<00:19:01.305>And <00:19:01.460>this <00:19:01.616>was <00:19:01.771>a <00:19:01.927>huge <00:19:02.082>game <00:19:02.238>changer <00:19:02.393>in <00:19:02.549>the <00:19:02.705>company

331
00:19:05.965 --> 00:19:07.205
<00:19:05.965>because, <00:19:07.081>uh,

332
00:19:07.315 --> 00:19:12.005
<00:19:07.315>because <00:19:07.490>data <00:19:07.665>consumers <00:19:07.840>will, <00:19:08.015>uh, <00:19:08.190>are <00:19:08.365>fully <00:19:08.540>self-service, <00:19:08.715>uh,

333
00:19:12.005 --> 00:19:13.485
<00:19:12.005>within <00:19:12.449>the <00:19:12.893>data <00:19:13.337>domain.

334
00:19:14.825 --> 00:19:19.445
<00:19:14.825>So <00:19:14.941>to <00:19:15.058>sum <00:19:15.175>it <00:19:15.291>up, <00:19:15.408>even <00:19:15.525>though <00:19:15.641>we, <00:19:15.758>we <00:19:15.875>thought <00:19:15.991>that <00:19:16.108>more <00:19:16.225>data

335
00:19:19.975 --> 00:19:23.325
<00:19:19.975>means <00:19:20.175>more <00:19:20.375>answers, <00:19:20.574>it, <00:19:20.774>it <00:19:20.975>is <00:19:21.175>not <00:19:21.375>correct,

336
00:19:23.915 --> 00:19:27.445
<00:19:23.915>more <00:19:24.148>data <00:19:24.381>could <00:19:24.615>cause <00:19:24.848>only <00:19:25.081>more <00:19:25.315>confusion.

337
00:19:27.905 --> 00:19:30.805
<00:19:27.905>It <00:19:28.138>could <00:19:28.371>confuse <00:19:28.605>you, <00:19:28.838>your <00:19:29.071>business <00:19:29.305>stakeholders

338
00:19:31.265 --> 00:19:32.485
<00:19:31.265>and <00:19:31.631>also <00:19:31.997>the <00:19:32.362>ai.

339
00:19:33.345 --> 00:19:37.365
<00:19:33.345>But <00:19:33.472>I <00:19:33.599>am <00:19:33.726>convinced <00:19:33.854>that <00:19:33.981>the <00:19:34.108>data <00:19:34.235>governance <00:19:34.363>is <00:19:34.490>the <00:19:34.617>way <00:19:34.745>out

340
00:19:37.365 --> 00:19:39.205
<00:19:37.365>of <00:19:37.645>the <00:19:37.925>chaos <00:19:38.205>and <00:19:38.485>the <00:19:38.765>confusion.

341
00:19:40.385 --> 00:19:43.485
<00:19:40.385>And <00:19:40.525>since <00:19:40.665>the <00:19:40.805>data <00:19:40.945>governance <00:19:41.085>was <00:19:41.225>a <00:19:41.365>game <00:19:41.504>changer <00:19:41.645>for <00:19:41.785>us

342
00:19:43.745 --> 00:19:47.285
<00:19:43.745>and <00:19:43.872>it <00:19:43.999>changed <00:19:44.126>the <00:19:44.254>whole <00:19:44.381>company <00:19:44.508>a <00:19:44.635>lot, <00:19:44.763>we <00:19:44.890>are <00:19:45.017>huge <00:19:45.145>fans.

343
00:19:48.025 --> 00:19:51.725
<00:19:48.025>So <00:19:48.165>if <00:19:48.305>you <00:19:48.445>want <00:19:48.585>to <00:19:48.725>talk <00:19:48.865>about <00:19:49.005>your <00:19:49.145>issues, <00:19:49.285>our <00:19:49.425>issues,

344
00:19:51.865 --> 00:19:54.645
<00:19:51.865>or <00:19:52.005>just <00:19:52.145>the <00:19:52.285>chat <00:19:52.425>bits, <00:19:52.565>don't, <00:19:52.705>don't <00:19:52.845>hesitate <00:19:52.985>to <00:19:53.125>reach <00:19:53.265>out

345
00:19:54.645 --> 00:19:57.445
<00:19:54.645>to <00:19:54.820>me <00:19:54.995>in <00:19:55.170>LinkedIn <00:19:55.345>or <00:19:55.520>on <00:19:55.695>our <00:19:55.870>webpage <00:19:56.045>directly,

346
00:19:57.945 --> 00:20:01.285
<00:19:57.945>or <00:19:58.072>my <00:19:58.199>team <00:19:58.326>is <00:19:58.454>right <00:19:58.581>here, <00:19:58.708>so <00:19:58.835>don't <00:19:58.963>hesitate <00:19:59.090>to <00:19:59.217>reach <00:19:59.345>out.