> Markdown version of [/videos/1695-the-strategic-power-of-devrel-from-community-to-business-impact?t=301](https://www.wearedevelopers.com/videos/1695-the-strategic-power-of-devrel-from-community-to-business-impact?t=301). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

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# The Strategic Power of DevRel: From Community to Business Impact

DevRel isn't just marketing in a hoodie, it's a critical business driver. Discover why prioritizing time-to-wow over direct sales KPIs is the secret to lasting product adoption.

- **Speakers:** [Angie Jones](https://www.wearedevelopers.com/@angie-jones), [Emilio Salvador](https://www.wearedevelopers.com/@emilio-salvador), [Ignacio Riesgo](https://www.wearedevelopers.com/@ignacio-riesgo), [Nikola Pavesic](https://www.wearedevelopers.com/@nikola-pavesic)
- **Event:** World Congress 2025
- **Published:** August 20, 2025
- **Duration:** 32:45
- **URL:** https://www.wearedevelopers.com/videos/1695-the-strategic-power-of-devrel-from-community-to-business-impact
- **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/178f680f8123b62a5f99a3dac01e36af/thumbnails/thumbnail.jpg?time=303385ms

## Access

Playback and chapters for this video are available with a Free account.

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- [Reframing developer relations and advocacy as an educational process](https://www.wearedevelopers.com/videos/939-developer-tested-educator-approved) (from "Developer Tested, Educator Approved")
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- [Preserving human empathy and connection in developer relations](https://www.wearedevelopers.com/videos/100617-wearedevelopers-live-tech-education-in-two-languages) (from "WeAreDevelopers LIVE - Tech Education in Two Languages")
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- [The pitfall of hiring external influencers for developer relations](https://www.wearedevelopers.com/videos/1048-developer-advocacy-in-accelerated-times) (from "Developer Advocacy in accelerated times")
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