WEBVTT

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<00:00:10.275>of <00:00:10.555>such <00:00:10.835>a <00:00:11.115>distinguished <00:00:11.395>speaker <00:00:11.675>panel.

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<00:00:18.035>It <00:00:18.235>connects, <00:00:18.435>uh, <00:00:18.635>the <00:00:18.835>boldest <00:00:19.035>minds <00:00:19.235>in <00:00:19.435>AI

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<00:00:21.685>with <00:00:21.918>the <00:00:22.151>world's <00:00:22.384>most <00:00:22.618>innovative <00:00:22.851>home <00:00:23.084>consumer

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<00:00:27.035>At <00:00:27.235>our <00:00:27.435>show, <00:00:27.635>the <00:00:27.835>largest <00:00:28.035>tech <00:00:28.235>event, <00:00:28.435>EA,

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<00:00:55.785>And <00:00:55.912>we <00:00:56.039>like <00:00:56.166>to <00:00:56.294>invite <00:00:56.421>you <00:00:56.548>all <00:00:56.675>to <00:00:56.803>join <00:00:56.930>us <00:00:57.057>this <00:00:57.184>September

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<00:01:01.625>at <00:01:01.905>if <00:01:02.185>a <00:01:02.465>as <00:01:02.745>VIP <00:01:03.025>guests.

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<00:01:04.215>Later, <00:01:04.355>you <00:01:04.495>will <00:01:04.635>see <00:01:04.775>the <00:01:04.915>KU <00:01:05.055>code, <00:01:05.195>how <00:01:05.335>to <00:01:05.475>get <00:01:05.615>there.

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<00:01:11.475>it's <00:01:11.630>more <00:01:11.786>than <00:01:11.941>just <00:01:12.097>an <00:01:12.252>event <00:01:12.408>or <00:01:12.563>a <00:01:12.719>tech <00:01:12.875>show.

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<00:01:27.235>EVA <00:01:27.515>stands <00:01:27.795>for <00:01:28.075>Innovation <00:01:28.355>for <00:01:28.635>All.

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<00:01:37.485>Annika <00:01:37.640>Grosser <00:01:37.796>global <00:01:37.951>data <00:01:38.107>and <00:01:38.262>AI <00:01:38.418>practice <00:01:38.573>lead <00:01:38.729>at <00:01:38.885>Avanade.

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<00:01:48.805>and <00:01:49.271>analytics <00:01:49.738>at <00:01:50.205>Zalando.

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<00:02:01.915>Thank <00:02:02.165>you <00:02:02.415>for <00:02:02.665>having <00:02:02.915>me <00:02:03.166>here.

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<00:02:03.525>So, <00:02:03.871>yes, <00:02:04.218>a <00:02:04.564>quick <00:02:04.911>introduction.

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<00:02:05.915>Anika <00:02:06.148>ser, <00:02:06.381>I'm <00:02:06.615>working <00:02:06.848>for <00:02:07.081>Avanade, <00:02:07.315>so

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<00:02:09.025>that <00:02:09.229>maybe <00:02:09.433>most <00:02:09.637>of <00:02:09.841>you <00:02:10.044>don't <00:02:10.249>know.

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<00:02:10.485>We <00:02:10.660>are <00:02:10.835>a <00:02:11.010>joint <00:02:11.185>venture <00:02:11.360>from <00:02:11.535>Microsoft <00:02:11.710>and <00:02:11.885>Accenture.

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<00:02:14.645>So <00:02:14.845>really, <00:02:15.045>uh, <00:02:15.245>the <00:02:15.445>consulting <00:02:15.645>arm <00:02:15.845>with <00:02:16.045>Microsoft

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<00:02:19.285>and, <00:02:19.565>uh, <00:02:19.845>in <00:02:20.125>my <00:02:20.405>business <00:02:20.685>life.

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<00:02:22.525>So <00:02:22.680>I've <00:02:22.836>always <00:02:22.991>been <00:02:23.147>a <00:02:23.302>consultant <00:02:23.458>trying <00:02:23.613>to <00:02:23.769>bring <00:02:23.925>AI

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<00:02:26.805>and <00:02:27.005>data <00:02:27.205>to <00:02:27.405>life <00:02:27.605>in <00:02:27.805>the <00:02:28.005>real <00:02:28.205>world.

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<00:02:28.655>This <00:02:28.782>is <00:02:28.909>my <00:02:29.036>passion, <00:02:29.164>and <00:02:29.291>so <00:02:29.418>I <00:02:29.545>hope <00:02:29.673>I <00:02:29.800>can <00:02:29.927>share <00:02:30.055>some

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<00:02:32.785>of <00:02:32.984>the <00:02:33.185>things, <00:02:33.385>some <00:02:33.585>of <00:02:33.785>the <00:02:33.984>learning, <00:02:34.185>some

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<00:02:34.785>of <00:02:34.984>the <00:02:35.185>client <00:02:35.385>stories <00:02:35.585>we <00:02:35.785>have <00:02:35.984>been <00:02:36.185>creating

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<00:02:37.335>with <00:02:37.685>this <00:02:38.035>great <00:02:38.385>new <00:02:38.735>technology.

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<00:02:40.555>Thank <00:02:40.835>you. <00:02:41.115>Alejandro, <00:02:41.395>what <00:02:41.675>about <00:02:41.955>you?

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<00:02:43.315>Great. <00:02:43.548>Yeah, <00:02:43.781>so <00:02:44.015>great <00:02:44.248>to <00:02:44.481>be <00:02:44.715>here.

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<00:02:45.525>Uh, <00:02:45.680>my <00:02:45.836>name <00:02:45.991>is <00:02:46.147>Alejandro. <00:02:46.302>I <00:02:46.458>am <00:02:46.613>director <00:02:46.769>at <00:02:46.925>solando.

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<00:02:48.225>I <00:02:48.364>oversee <00:02:48.505>some <00:02:48.644>of <00:02:48.785>the <00:02:48.924>core <00:02:49.065>platforms <00:02:49.204>that <00:02:49.345>power <00:02:49.484>sup, <00:02:49.625>supply

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<00:02:52.065>and <00:02:52.308>demand <00:02:52.551>across <00:02:52.794>the <00:02:53.037>group.

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<00:02:53.325>So <00:02:53.524>this <00:02:53.725>is <00:02:53.924>for <00:02:54.125>our <00:02:54.325>50 <00:02:54.524>million <00:02:54.725>customers.

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<00:02:56.704>I <00:02:56.844>also <00:02:56.984>am, <00:02:57.124>uh, <00:02:57.265>AI <00:02:57.404>expert <00:02:57.545>at <00:02:57.684>the <00:02:57.825>UN <00:02:57.964>as <00:02:58.105>well

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<00:03:00.545>as <00:03:00.778>board <00:03:01.011>member <00:03:01.244>at <00:03:01.478>the <00:03:01.711>A <00:03:01.945>CM.

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<00:03:03.105>So <00:03:03.304>I'm <00:03:03.505>really <00:03:03.704>looking <00:03:03.905>forward <00:03:04.105>to <00:03:04.304>the <00:03:04.505>discussion.

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<00:03:05.775>Great. <00:03:05.915>Let's <00:03:06.055>start <00:03:06.195>with <00:03:06.335>the <00:03:06.475>first <00:03:06.615>question <00:03:06.755>to <00:03:06.895>both <00:03:07.035>of <00:03:07.175>you,

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<00:03:09.025>but, <00:03:09.427>um, <00:03:09.829>Anika, <00:03:10.231>first,

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<00:03:10.795>when <00:03:10.970>you <00:03:11.144>hear <00:03:11.320>intelligence <00:03:11.494>everywhere, <00:03:11.670>what <00:03:11.845>does <00:03:12.019>it <00:03:12.195>mean

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<00:03:13.565>to <00:03:14.031>you <00:03:14.498>personally <00:03:14.965>and

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<00:03:15.655>where <00:03:15.810>are <00:03:15.966>we <00:03:16.121>already <00:03:16.277>seeing <00:03:16.432>it <00:03:16.588>make <00:03:16.743>the <00:03:16.899>biggest <00:03:17.055>difference?

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<00:03:20.385>So <00:03:20.665>for <00:03:20.945>me, <00:03:21.225>uh, <00:03:21.505>intelligence <00:03:21.785>everywhere,

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<00:03:23.485>I <00:03:23.685>must <00:03:23.885>honestly <00:03:24.085>say <00:03:24.285>in <00:03:24.485>my <00:03:24.685>real <00:03:24.885>world,

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<00:03:26.805>I <00:03:27.005>sometimes <00:03:27.205>don't <00:03:27.405>think <00:03:27.605>we <00:03:27.805>are <00:03:28.005>intelligent <00:03:28.205>yet.

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<00:03:30.265>So, <00:03:30.392>and <00:03:30.519>the <00:03:30.646>reason <00:03:30.774>is, <00:03:30.901>so <00:03:31.028>we <00:03:31.155>have <00:03:31.283>not <00:03:31.410>made <00:03:31.537>it <00:03:31.665>yet

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<00:03:34.704>to <00:03:34.860>really <00:03:35.016>include <00:03:35.171>the <00:03:35.327>right <00:03:35.482>data <00:03:35.638>into <00:03:35.793>our <00:03:35.949>smart <00:03:36.105>AI

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<00:03:38.954>that <00:03:39.110>is <00:03:39.266>growing <00:03:39.421>by <00:03:39.577>the <00:03:39.732>hour <00:03:39.888>with <00:03:40.043>Argentic <00:03:40.199>AI <00:03:40.355>everywhere.

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<00:03:43.225>But <00:03:43.400>we <00:03:43.575>need <00:03:43.750>to <00:03:43.924>ground <00:03:44.100>it <00:03:44.275>in <00:03:44.450>proper <00:03:44.625>data.

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<00:03:46.425>And <00:03:46.552>we <00:03:46.679>are <00:03:46.806>also <00:03:46.934>not <00:03:47.061>very <00:03:47.188>smart <00:03:47.315>in <00:03:47.443>really <00:03:47.570>making <00:03:47.697>it <00:03:47.825>a

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<00:03:50.085>real, <00:03:51.021>we.

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<00:03:51.425>So <00:03:51.600>having <00:03:51.775>the <00:03:51.950>human <00:03:52.125>and <00:03:52.300>the <00:03:52.475>AI <00:03:52.650>working <00:03:52.825>together,

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<00:03:55.025>and <00:03:55.258>until <00:03:55.491>those <00:03:55.725>things <00:03:55.958>are <00:03:56.191>in <00:03:56.425>place,

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<00:03:57.704>it <00:03:57.938>will <00:03:58.171>not <00:03:58.404>really <00:03:58.638>be, <00:03:58.871>uh, <00:03:59.105>intelligent.

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<00:04:00.345>It <00:04:00.472>might <00:04:00.599>be <00:04:00.726>cool <00:04:00.854>and <00:04:00.981>smart <00:04:01.108>and <00:04:01.235>good <00:04:01.363>for <00:04:01.490>a <00:04:01.617>little <00:04:01.745>pilot,

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<00:04:04.185>but <00:04:04.312>nothing <00:04:04.439>at <00:04:04.566>scale <00:04:04.694>that, <00:04:04.821>that <00:04:04.948>I <00:04:05.075>would <00:04:05.203>love <00:04:05.330>to <00:04:05.457>bring <00:04:05.585>alive.

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<00:04:07.865>The <00:04:08.005>one, <00:04:08.145>the <00:04:08.285>leaders <00:04:08.425>that <00:04:08.565>are <00:04:08.705>already <00:04:08.845>ahead <00:04:08.985>in <00:04:09.125>that <00:04:09.265>journey,

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<00:04:12.155>they <00:04:12.435>are <00:04:12.715>really <00:04:12.995>making <00:04:13.275>the <00:04:13.555>difference.

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<00:04:13.985>So <00:04:14.160>I'm <00:04:14.335>really <00:04:14.510>passionate <00:04:14.685>to <00:04:14.860>make <00:04:15.035>AI <00:04:15.210>really <00:04:15.385>intelligent.

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<00:04:19.584>Oh, <00:04:19.877>interesting. <00:04:20.169>Thanks <00:04:20.462>a <00:04:20.755>lot.

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<00:04:21.274>Alejandro, <00:04:21.625>what <00:04:21.974>is <00:04:22.325>your <00:04:22.674>opinion?

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<00:04:23.785>Yeah, <00:04:23.985>so, <00:04:24.185>so <00:04:24.385>I <00:04:24.585>would <00:04:24.785>say, <00:04:24.985>um, <00:04:25.185>that

80
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<00:04:28.435>I <00:04:28.665>agree <00:04:28.895>that, <00:04:29.126>you <00:04:29.356>know, <00:04:29.587>kind

81
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<00:04:29.715>of <00:04:30.065>like <00:04:30.414>overarching <00:04:30.765>intelligence <00:04:31.114>is

82
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<00:04:31.755>certainly <00:04:32.115>not, <00:04:32.474>not <00:04:32.835>reached.

83
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<00:04:33.555>I <00:04:33.835>do <00:04:34.115>think <00:04:34.395>we <00:04:34.675>as <00:04:34.955>practitioners

84
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<00:04:35.775>and <00:04:36.125>we <00:04:36.474>as <00:04:36.825>consumers <00:04:37.174>interact

85
00:04:38.345 --> 00:04:41.155
<00:04:38.345>with <00:04:38.578>intelligence <00:04:38.811>on <00:04:39.045>a <00:04:39.278>almost <00:04:39.511>daily <00:04:39.745>basis.

86
00:04:41.655 --> 00:04:44.715
<00:04:41.655>So <00:04:41.810>I'm <00:04:41.966>actually <00:04:42.121>going <00:04:42.277>to <00:04:42.432>ask <00:04:42.588>to <00:04:42.743>the <00:04:42.899>audience <00:04:43.054>maybe

87
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<00:04:44.715>to <00:04:44.923>help <00:04:45.132>me <00:04:45.341>answer <00:04:45.550>this <00:04:45.759>question.

88
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<00:04:46.475>I <00:04:46.602>want <00:04:46.729>to <00:04:46.856>raise <00:04:46.984>your <00:04:47.111>hand <00:04:47.238>if <00:04:47.365>you <00:04:47.493>interacted <00:04:47.620>with <00:04:47.747>chat <00:04:47.875>GPT

89
00:04:51.095 --> 00:04:54.195
<00:04:51.095>or <00:04:51.222>Gemini <00:04:51.349>or <00:04:51.476>one <00:04:51.604>of <00:04:51.731>those <00:04:51.858>chat <00:04:51.985>bots <00:04:52.113>within <00:04:52.240>the <00:04:52.367>last <00:04:52.495>week.

90
00:04:54.415 --> 00:04:56.475
<00:04:54.415>So <00:04:54.881>let's <00:04:55.348>see. <00:04:55.815>Okay,

91
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<00:04:56.534>so <00:04:56.690>we <00:04:56.846>pretty <00:04:57.001>much <00:04:57.157>have <00:04:57.312>almost <00:04:57.468>all <00:04:57.623>raise <00:04:57.779>your <00:04:57.934>hands.

92
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<00:04:59.295>So <00:04:59.495>now <00:04:59.695>raise <00:04:59.895>your <00:05:00.095>hand <00:05:00.295>if <00:05:00.495>you've <00:05:00.695>interacted

93
00:05:01.665 --> 00:05:03.635
<00:05:01.665>with <00:05:02.015>a <00:05:02.365>search <00:05:02.715>engine, <00:05:03.065>right?

94
00:05:03.635 --> 00:05:05.195
<00:05:03.635>Like <00:05:04.335>Google, <00:05:05.034>Bing.

95
00:05:05.215 --> 00:05:09.955
<00:05:05.215>If <00:05:05.390>you're <00:05:05.565>adventurous, <00:05:05.739>ask <00:05:05.914>js, <00:05:06.090>raise <00:05:06.265>your <00:05:06.440>hands. <00:05:06.614>Great.

96
00:05:10.065 --> 00:05:12.595
<00:05:10.065>Okay. <00:05:10.240>So <00:05:10.415>I <00:05:10.590>think <00:05:10.765>everybody <00:05:10.940>probably <00:05:11.115>raised <00:05:11.290>their <00:05:11.465>hands.

97
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<00:05:12.755>I <00:05:12.955>don't <00:05:13.155>know <00:05:13.355>if, <00:05:13.555>if <00:05:13.755>anyone <00:05:13.955>didn't, <00:05:14.155>um,

98
00:05:15.135 --> 00:05:17.275
<00:05:15.135>or <00:05:15.414>maybe <00:05:15.695>somebody <00:05:15.974>still <00:05:16.255>uses <00:05:16.534>encyclopedia,

99
00:05:17.335 --> 00:05:21.035
<00:05:17.335>but <00:05:17.451>at <00:05:17.568>the <00:05:17.685>end, <00:05:17.801>I <00:05:17.918>would <00:05:18.034>say <00:05:18.151>most <00:05:18.268>of <00:05:18.385>us <00:05:18.501>as <00:05:18.618>consumers <00:05:18.734>interact

100
00:05:21.185 --> 00:05:23.355
<00:05:21.185>with <00:05:21.385>intelligence <00:05:21.585>systems <00:05:21.785>a <00:05:21.985>lot <00:05:22.185>of <00:05:22.385>the <00:05:22.585>times.

101
00:05:23.935 --> 00:05:26.795
<00:05:23.935>Now <00:05:24.135>the <00:05:24.335>question <00:05:24.535>is <00:05:24.735>what <00:05:24.935>are <00:05:25.135>basically <00:05:25.335>some

102
00:05:26.795 --> 00:05:28.675
<00:05:26.795>of <00:05:27.075>those <00:05:27.355>capabilities <00:05:27.635>that <00:05:27.915>we're <00:05:28.195>seeing

103
00:05:29.025 --> 00:05:30.635
<00:05:29.025>that <00:05:29.491>are <00:05:29.958>maybe <00:05:30.424>overarching

104
00:05:30.635 --> 00:05:32.475
<00:05:30.635>or <00:05:30.868>pushing <00:05:31.101>the <00:05:31.335>edge, <00:05:31.568>uh, <00:05:31.801>around <00:05:32.034>those.

105
00:05:32.615 --> 00:05:34.915
<00:05:32.615>So <00:05:32.755>I <00:05:32.895>think <00:05:33.035>maybe <00:05:33.175>this <00:05:33.315>is <00:05:33.455>something <00:05:33.595>that <00:05:33.735>we'll <00:05:33.875>dive <00:05:34.015>into.

106
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<00:05:36.055>Oh, <00:05:36.521>thank <00:05:36.988>you, <00:05:37.455>Annika.

107
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<00:05:39.165>Hyper <00:05:39.445>personalization <00:05:39.725>has <00:05:40.005>moved <00:05:40.285>beyond <00:05:40.565>targeting.

108
00:05:42.185 --> 00:05:44.035
<00:05:42.185>It's <00:05:42.535>about <00:05:42.885>making <00:05:43.235>products, <00:05:43.585>content

109
00:05:44.135 --> 00:05:46.155
<00:05:44.135>and <00:05:44.485>services, <00:05:44.835>few <00:05:45.185>tailor <00:05:45.534>tailormade.

110
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<00:05:46.455>How <00:05:46.688>are <00:05:46.921>brands <00:05:47.155>actually <00:05:47.388>doing <00:05:47.621>that <00:05:47.854>day?

111
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<00:05:49.855>So <00:05:49.982>what <00:05:50.109>I <00:05:50.236>see, <00:05:50.364>and <00:05:50.491>I'm <00:05:50.618>very <00:05:50.745>happy <00:05:50.873>to <00:05:51.000>hear <00:05:51.127>from <00:05:51.255>you

112
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<00:05:52.655>as <00:05:52.755>well, <00:05:52.854>how <00:05:52.955>you <00:05:53.054>do <00:05:53.155>it, <00:05:53.255>um, <00:05:53.354>is <00:05:53.455>that, <00:05:53.554>uh, <00:05:53.655>so <00:05:53.755>we <00:05:53.854>in, <00:05:53.955>in <00:05:54.054>the,

113
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<00:05:58.105>um, <00:05:58.338>sales <00:05:58.571>world, <00:05:58.805>selling <00:05:59.038>things <00:05:59.271>to <00:05:59.505>consumers,

114
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<00:06:01.225>we <00:06:01.505>are <00:06:01.785>selling <00:06:02.065>in <00:06:02.345>different <00:06:02.625>channels.

115
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<00:06:03.265>And, <00:06:03.405>uh, <00:06:03.544>what <00:06:03.685>we <00:06:03.825>have <00:06:03.965>tried <00:06:04.104>for <00:06:04.245>a <00:06:04.385>long <00:06:04.525>time <00:06:04.664>is

116
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<00:06:06.365>to <00:06:06.715>make <00:06:07.065>these <00:06:07.415>channels <00:06:07.765>successful.

117
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<00:06:09.025>Uh, <00:06:09.164>but <00:06:09.304>what <00:06:09.445>would <00:06:09.585>really <00:06:09.724>blow <00:06:09.864>the <00:06:10.005>minds <00:06:10.145>of, <00:06:10.284>uh, <00:06:10.424>consumers?

118
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<00:06:13.105>And <00:06:13.385>so <00:06:13.665>the <00:06:13.945>ones <00:06:14.225>like <00:06:14.505>you

119
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<00:06:15.105>and <00:06:15.245>me <00:06:15.385>consuming <00:06:15.525>it <00:06:15.665>would <00:06:15.805>be <00:06:15.945>if <00:06:16.085>we <00:06:16.225>are <00:06:16.365>really <00:06:16.505>intelligent

120
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<00:06:18.785>across <00:06:18.940>all <00:06:19.096>these <00:06:19.251>channels <00:06:19.407>so <00:06:19.562>that <00:06:19.718>really <00:06:19.873>we <00:06:20.029>know, <00:06:20.185>uh,

121
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<00:06:23.425>the <00:06:23.891>consumer, <00:06:24.358>the, <00:06:24.825>the,

122
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<00:06:25.345>so <00:06:25.625>us <00:06:25.905>the <00:06:26.185>employee <00:06:26.465>across <00:06:26.745>everything.

123
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<00:06:27.945>So <00:06:28.100>what <00:06:28.256>we <00:06:28.411>see <00:06:28.567>is <00:06:28.722>that <00:06:28.878>a <00:06:29.033>number <00:06:29.189>of, <00:06:29.344>uh,

124
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<00:06:30.925>clients <00:06:31.100>are <00:06:31.275>really <00:06:31.450>starting <00:06:31.625>to <00:06:31.800>take <00:06:31.975>it <00:06:32.150>now <00:06:32.325>seriously

125
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<00:06:34.385>to <00:06:34.525>create <00:06:34.664>a <00:06:34.805>platform, <00:06:34.945>uh, <00:06:35.085>for, <00:06:35.224>to <00:06:35.365>serve <00:06:35.505>all <00:06:35.645>channels, <00:06:35.784>so

126
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<00:06:38.265>to <00:06:38.498>create <00:06:38.731>similar <00:06:38.965>experiences <00:06:39.198>depending <00:06:39.431>on, <00:06:39.664>uh,

127
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<00:06:42.625>the <00:06:42.858>consumer <00:06:43.091>and <00:06:43.325>the, <00:06:43.558>the <00:06:43.791>personalized <00:06:44.025>experiences

128
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<00:06:45.995>that <00:06:46.195>we <00:06:46.395>need <00:06:46.595>to <00:06:46.795>create, <00:06:46.995>but <00:06:47.195>really <00:06:47.395>across.

129
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<00:06:48.585>And <00:06:48.692>the <00:06:48.800>other <00:06:48.908>one <00:06:49.015>is, <00:06:49.123>uh, <00:06:49.231>that <00:06:49.338>I, <00:06:49.446>I <00:06:49.554>see <00:06:49.661>if <00:06:49.769>you <00:06:49.877>really <00:06:49.984>want

130
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<00:06:52.565>to <00:06:52.720>great <00:06:52.876>create <00:06:53.031>great <00:06:53.187>services, <00:06:53.342>you <00:06:53.498>also <00:06:53.653>need <00:06:53.809>to <00:06:53.965>train

131
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<00:06:56.925>employees <00:06:57.275>so <00:06:57.625>that <00:06:57.975>they <00:06:58.325>are

132
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<00:06:59.155>providing <00:06:59.388>these <00:06:59.621>services <00:06:59.854>when <00:07:00.088>they <00:07:00.321>are <00:07:00.554>dealing

133
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<00:07:02.205>directly <00:07:02.673>with <00:07:03.141>clients.

134
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<00:07:03.425>So <00:07:03.705>you <00:07:03.985>really <00:07:04.265>need <00:07:04.545>to, <00:07:04.825>uh,

135
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<00:07:05.745>not <00:07:06.025>only <00:07:06.305>think <00:07:06.585>about <00:07:06.865>the <00:07:07.145>technology

136
00:07:07.545 --> 00:07:11.205
<00:07:07.545>and <00:07:07.825>how <00:07:08.105>you <00:07:08.385>are <00:07:08.665>hyper-personalization, <00:07:08.945>uh,

137
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<00:07:11.305>or <00:07:11.538>put <00:07:11.771>something <00:07:12.005>personalized <00:07:12.238>for <00:07:12.471>the <00:07:12.705>consumer,

138
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<00:07:15.185>but <00:07:15.340>also <00:07:15.496>that <00:07:15.651>you <00:07:15.807>enable <00:07:15.962>your <00:07:16.118>employees <00:07:16.273>that <00:07:16.429>are <00:07:16.585>dealing

139
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<00:07:18.525>with <00:07:18.758>these <00:07:18.991>consumers <00:07:19.224>in <00:07:19.458>a <00:07:19.691>personal <00:07:19.924>meeting,

140
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<00:07:22.035>that <00:07:22.210>they <00:07:22.385>have <00:07:22.560>the <00:07:22.735>same <00:07:22.910>insight <00:07:23.085>into <00:07:23.260>this <00:07:23.435>person

141
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<00:07:25.345>and <00:07:25.622>the <00:07:25.899>needs <00:07:26.176>and <00:07:26.453>the <00:07:26.731>requirements

142
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<00:07:27.105>to <00:07:27.338>really <00:07:27.571>make <00:07:27.805>an <00:07:28.038>exceptional <00:07:28.271>experience <00:07:28.505>possible.

143
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<00:07:30.585>So <00:07:30.784>it's <00:07:30.984>really <00:07:31.185>bringing <00:07:31.385>together <00:07:31.585>technology <00:07:31.784>and <00:07:31.984>data

144
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<00:07:34.905>and, <00:07:35.044>uh, <00:07:35.184>really <00:07:35.325>also <00:07:35.465>bringing <00:07:35.604>in <00:07:35.744>the <00:07:35.885>human <00:07:36.025>in <00:07:36.164>the <00:07:36.304>loop,

145
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<00:07:39.025>making <00:07:39.304>sure <00:07:39.585>that <00:07:39.864>we <00:07:40.145>also, <00:07:40.424>um,

146
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<00:07:41.275>work <00:07:41.474>on <00:07:41.674>these <00:07:41.875>interactions <00:07:42.075>in <00:07:42.275>the <00:07:42.474>real <00:07:42.674>world.

147
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<00:07:45.025>So, <00:07:45.152>so <00:07:45.279>maybe, <00:07:45.406>um, <00:07:45.534>one <00:07:45.661>thing <00:07:45.788>that <00:07:45.915>I <00:07:46.043>would <00:07:46.170>add <00:07:46.297>as <00:07:46.424>well,

148
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<00:07:49.125>I <00:07:49.405>mean <00:07:49.685>maybe, <00:07:49.965>maybe <00:07:50.245>also <00:07:50.525>something

149
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<00:07:51.905>that <00:07:52.133>like <00:07:52.361>the <00:07:52.589>audience <00:07:52.817>would <00:07:53.045>relate <00:07:53.273>on,

150
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<00:07:54.284>if <00:07:54.440>you <00:07:54.596>have <00:07:54.751>ever <00:07:54.907>maybe <00:07:55.062>purchased <00:07:55.218>something <00:07:55.373>in <00:07:55.529>an <00:07:55.684>e-commerce

151
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<00:07:58.095>website <00:07:58.603>for <00:07:59.112>yourself,

152
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<00:07:59.845>but <00:08:00.100>then <00:08:00.356>maybe <00:08:00.611>you <00:08:00.867>purchase <00:08:01.123>something

153
00:08:01.285 --> 00:08:02.505
<00:08:01.285>for <00:08:01.651>your <00:08:02.017>partner, <00:08:02.383>right?

154
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<00:08:02.685>Or <00:08:02.825>maybe <00:08:02.965>for <00:08:03.105>your, <00:08:03.245>for <00:08:03.385>your <00:08:03.525>children, <00:08:03.665>then <00:08:03.805>you <00:08:03.945>come <00:08:04.085>back

155
00:08:06.605 --> 00:08:09.065
<00:08:06.605>and <00:08:06.885>everything <00:08:07.165>you're <00:08:07.445>recommended <00:08:07.725>is <00:08:08.005>for

156
00:08:09.065 --> 00:08:10.465
<00:08:09.065>that <00:08:09.485>other <00:08:09.905>person, <00:08:10.325>right?

157
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<00:08:10.615>It's <00:08:10.878>not <00:08:11.141>for <00:08:11.404>you, <00:08:11.668>right?

158
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<00:08:11.785>You're <00:08:12.028>starting <00:08:12.271>to <00:08:12.514>see <00:08:12.757>toys

159
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<00:08:13.005>or <00:08:13.284>you're <00:08:13.565>starting <00:08:13.844>to <00:08:14.125>see, <00:08:14.405>uh,

160
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<00:08:14.985>I <00:08:15.159>don't <00:08:15.333>know, <00:08:15.507>whatever <00:08:15.681>it <00:08:15.855>is, <00:08:16.029>right?

161
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<00:08:16.725>So <00:08:17.202>I <00:08:17.679>think

162
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<00:08:17.925>to <00:08:18.100>certain <00:08:18.275>extent <00:08:18.450>this <00:08:18.625>point <00:08:18.800>about <00:08:18.975>the <00:08:19.150>connecting <00:08:19.325>the

163
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<00:08:20.745>channels <00:08:20.939>is <00:08:21.133>something <00:08:21.328>that <00:08:21.522>we <00:08:21.717>see,

164
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<00:08:22.545>I <00:08:22.700>wouldn't <00:08:22.856>even <00:08:23.011>say <00:08:23.167>it's <00:08:23.322>broken, <00:08:23.478>is <00:08:23.633>that <00:08:23.789>we <00:08:23.945>haven't

165
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<00:08:25.845>yet <00:08:26.045>thought <00:08:26.245>about <00:08:26.445>really <00:08:26.645>how <00:08:26.845>to <00:08:27.045>connect <00:08:27.245>that.

166
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<00:08:29.045>And <00:08:29.258>I <00:08:29.471>would <00:08:29.683>even <00:08:29.897>go <00:08:30.110>to <00:08:30.323>say

167
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<00:08:30.535>that <00:08:30.710>many <00:08:30.885>retail <00:08:31.060>experiences <00:08:31.235>is <00:08:31.410>not <00:08:31.585>even <00:08:31.760>really <00:08:31.935>about

168
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<00:08:34.595>hyper <00:08:35.774>personalization.

169
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<00:08:36.174>Sometimes <00:08:36.454>it's <00:08:36.734>actually <00:08:37.015>about <00:08:37.294>personalization, <00:08:37.574>right?

170
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<00:08:39.905>And <00:08:40.079>you, <00:08:40.255>you <00:08:40.429>then <00:08:40.605>do <00:08:40.780>the <00:08:40.954>hyper <00:08:41.130>later, <00:08:41.304>right?

171
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<00:08:41.765>But <00:08:41.952>you <00:08:42.140>first <00:08:42.328>start <00:08:42.515>with <00:08:42.703>the <00:08:42.891>first <00:08:43.079>step.

172
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<00:08:43.645>The <00:08:43.800>way <00:08:43.956>that <00:08:44.111>I <00:08:44.267>would <00:08:44.422>refer <00:08:44.578>to <00:08:44.733>that <00:08:44.889>is <00:08:45.045>connecting

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<00:08:45.905>that <00:08:46.185>experience, <00:08:46.464>as <00:08:46.745>you <00:08:47.025>had <00:08:47.305>said,

174
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<00:08:48.685>but <00:08:48.885>also <00:08:49.084>bringing <00:08:49.285>that <00:08:49.484>offsite <00:08:49.685>experience, <00:08:49.885>the <00:08:50.084>ads

175
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<00:08:51.545>that <00:08:51.745>you <00:08:51.944>click, <00:08:52.145>the <00:08:52.344>emails <00:08:52.545>that <00:08:52.745>you <00:08:52.944>get

176
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<00:08:53.895>with <00:08:54.095>the <00:08:54.295>onsite <00:08:54.495>experience, <00:08:54.694>the <00:08:54.895>the <00:08:55.095>actual <00:08:55.295>places

177
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<00:08:57.335>where <00:08:57.475>you <00:08:57.615>land, <00:08:57.755>how <00:08:57.895>you <00:08:58.035>then <00:08:58.175>like <00:08:58.315>move <00:08:58.455>across <00:08:58.595>the <00:08:58.735>website.

178
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<00:09:00.745>So <00:09:00.872>I <00:09:00.999>think <00:09:01.126>this <00:09:01.254>is <00:09:01.381>something <00:09:01.508>that <00:09:01.635>a <00:09:01.763>lot <00:09:01.890>of <00:09:02.017>retailers <00:09:02.145>were,

179
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<00:09:03.195>were <00:09:03.594>struggling <00:09:03.993>with <00:09:04.391>to

180
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<00:09:04.585>or <00:09:04.740>were <00:09:04.896>wrestling <00:09:05.051>with, <00:09:05.207>to <00:09:05.362>think <00:09:05.518>about <00:09:05.673>how <00:09:05.829>to <00:09:05.985>have

181
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<00:09:07.325>that <00:09:07.558>unified <00:09:07.791>experience <00:09:08.025>really <00:09:08.258>end <00:09:08.491>to <00:09:08.725>end.

182
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Yeah.

183
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<00:09:12.045>F1 <00:09:12.245>additional <00:09:12.444>questions <00:09:12.645>to <00:09:12.844>what <00:09:13.045>you <00:09:13.245>said, <00:09:13.444>Annika.

184
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<00:09:14.505>Um, <00:09:14.645>does <00:09:14.785>it <00:09:14.925>mean <00:09:15.064>a <00:09:15.205>retail <00:09:15.345>partner <00:09:15.485>at <00:09:15.625>these <00:09:15.765>days <00:09:15.905>had

185
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<00:09:19.165>to <00:09:19.365>train <00:09:19.564>their, <00:09:19.765>um, <00:09:19.964>employees <00:09:20.165>more <00:09:20.365>on <00:09:20.564>how

186
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<00:09:22.685>to <00:09:22.859>use <00:09:23.035>the <00:09:23.209>technology <00:09:23.385>than <00:09:23.560>about <00:09:23.734>the <00:09:23.910>products <00:09:24.084>themselves?

187
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<00:09:25.805>They <00:09:26.030>had, <00:09:26.255>there's <00:09:26.479>a <00:09:26.704>switch,

188
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<00:09:28.105>So, <00:09:28.564>um, <00:09:29.023>yes.

189
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<00:09:29.125>Maybe <00:09:29.300>I <00:09:29.475>can <00:09:29.650>adjust <00:09:29.825>share <00:09:30.000>one, <00:09:30.175>one <00:09:30.350>client <00:09:30.525>example.

190
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<00:09:33.065>So <00:09:33.298>I've <00:09:33.531>been <00:09:33.765>working <00:09:33.998>with <00:09:34.231>media <00:09:34.465>market

191
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<00:09:35.905>and <00:09:36.045>just <00:09:36.185>to <00:09:36.324>say, <00:09:36.464>so <00:09:36.605>as <00:09:36.745>we <00:09:36.885>have <00:09:37.025>an <00:09:37.165>international <00:09:37.305>audience,

192
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<00:09:39.145>so <00:09:39.285>they <00:09:39.425>are <00:09:39.564>selling <00:09:39.704>electronic <00:09:39.845>goods, <00:09:39.985>so <00:09:40.125>like <00:09:40.265>curries <00:09:40.405>in <00:09:40.545>UK

193
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<00:09:43.105>or <00:09:43.330>Best <00:09:43.555>Buy <00:09:43.780>in, <00:09:44.005>in <00:09:44.230>the <00:09:44.455>us.

194
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<00:09:45.305>And <00:09:45.853>um, <00:09:46.403>so,

195
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<00:09:46.745>and <00:09:46.861>I <00:09:46.978>don't <00:09:47.095>know <00:09:47.211>if <00:09:47.328>you <00:09:47.445>have <00:09:47.561>ever, <00:09:47.678>um, <00:09:47.795>so <00:09:47.911>when, <00:09:48.028>oh, <00:09:48.145>if,

196
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<00:09:50.845>if <00:09:50.972>someone <00:09:51.099>went <00:09:51.226>so, <00:09:51.354>so <00:09:51.481>let's, <00:09:51.608>let's <00:09:51.735>have <00:09:51.863>the <00:09:51.990>arms <00:09:52.117>as <00:09:52.245>well,

197
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<00:09:54.025>who, <00:09:54.165>who <00:09:54.305>went <00:09:54.444>to <00:09:54.584>a <00:09:54.725>media <00:09:54.865>market <00:09:55.005>and <00:09:55.145>buy <00:09:55.285>something <00:09:55.425>there.

198
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<00:09:57.585>So, <00:09:58.051>okay, <00:09:58.518>so <00:09:58.985>question.

199
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<00:10:02.075>How <00:10:02.250>was <00:10:02.425>your <00:10:02.600>experience <00:10:02.775>when <00:10:02.950>you <00:10:03.125>were <00:10:03.300>asking <00:10:03.475>the

200
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<00:10:05.975>employee <00:10:06.335>about <00:10:06.694>a <00:10:07.055>product?

201
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<00:10:08.515>So <00:10:08.642>most <00:10:08.769>likely, <00:10:08.896>uh, <00:10:09.024>so <00:10:09.151>the <00:10:09.278>employee <00:10:09.405>was <00:10:09.533>not <00:10:09.660>so <00:10:09.787>well <00:10:09.915>informed

202
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<00:10:12.955>and <00:10:13.130>most <00:10:13.305>likely <00:10:13.480>you <00:10:13.655>had <00:10:13.830>searched <00:10:14.005>the <00:10:14.180>internet <00:10:14.355>already

203
00:10:16.675 --> 00:10:18.895
<00:10:16.675>and <00:10:16.875>already <00:10:17.074>have <00:10:17.275>a <00:10:17.474>good <00:10:17.675>view <00:10:17.875>about <00:10:18.074>the

204
00:10:18.895 --> 00:10:20.175
<00:10:18.895>product <00:10:19.183>you <00:10:19.471>want <00:10:19.759>to <00:10:20.046>buy.

205
00:10:20.635 --> 00:10:23.295
<00:10:20.635>And <00:10:20.790>then <00:10:20.946>so <00:10:21.101>when <00:10:21.257>you <00:10:21.412>are <00:10:21.568>then <00:10:21.723>asking <00:10:21.879>someone <00:10:22.035>saying,

206
00:10:23.315 --> 00:10:25.255
<00:10:23.315>so <00:10:23.490>can <00:10:23.665>you <00:10:23.840>tell <00:10:24.015>me <00:10:24.190>something <00:10:24.365>about <00:10:24.540>this <00:10:24.715>washing

207
00:10:25.255 --> 00:10:26.695
<00:10:25.255>machine <00:10:25.579>or <00:10:25.903>this <00:10:26.227>TV <00:10:26.551>set?

208
00:10:27.005 --> 00:10:29.775
<00:10:27.005>Most <00:10:27.180>likely <00:10:27.355>you <00:10:27.530>were <00:10:27.705>better <00:10:27.880>informed <00:10:28.055>than <00:10:28.230>the <00:10:28.405>one

209
00:10:29.775 --> 00:10:31.295
<00:10:29.775>that <00:10:30.048>were <00:10:30.322>selling <00:10:30.595>this <00:10:30.869>to <00:10:31.142>you.

210
00:10:31.755 --> 00:10:34.215
<00:10:31.755>So <00:10:31.895>this <00:10:32.035>is <00:10:32.175>not <00:10:32.314>a <00:10:32.455>good <00:10:32.595>thing, <00:10:32.735>not <00:10:32.875>in <00:10:33.015>both <00:10:33.155>things.

211
00:10:34.275 --> 00:10:36.975
<00:10:34.275>So <00:10:34.475>you <00:10:34.675>as <00:10:34.875>a <00:10:35.074>a <00:10:35.275>customer, <00:10:35.475>you <00:10:35.675>want

212
00:10:36.975 --> 00:10:38.975
<00:10:36.975>to <00:10:37.255>have <00:10:37.535>really <00:10:37.815>well <00:10:38.095>informed <00:10:38.375>employees,

213
00:10:38.995 --> 00:10:42.495
<00:10:38.995>but <00:10:39.135>it's <00:10:39.275>also <00:10:39.415>not <00:10:39.555>nice <00:10:39.695>from <00:10:39.835>the <00:10:39.975>employee <00:10:40.115>perspective <00:10:40.255>to <00:10:40.395>to,

214
00:10:42.495 --> 00:10:43.655
<00:10:42.495>to <00:10:42.843>not <00:10:43.191>know <00:10:43.539>everything.

215
00:10:43.675 --> 00:10:45.695
<00:10:43.675>And <00:10:43.954>a <00:10:44.234>human <00:10:44.515>cannot <00:10:44.795>know <00:10:45.074>everything.

216
00:10:46.475 --> 00:10:50.415
<00:10:46.475>And <00:10:46.591>so, <00:10:46.708>um, <00:10:46.825>so <00:10:46.941>one <00:10:47.058>of <00:10:47.175>the <00:10:47.291>things <00:10:47.408>that, <00:10:47.525>uh, <00:10:47.641>we <00:10:47.758>have <00:10:47.875>created

217
00:10:50.565 --> 00:10:53.575
<00:10:50.565>with <00:10:50.720>media <00:10:50.876>marked <00:10:51.031>is <00:10:51.187>a, <00:10:51.342>a <00:10:51.498>solution <00:10:51.653>called <00:10:51.809>my <00:10:51.965>Buddy.

218
00:10:54.325 --> 00:10:56.575
<00:10:54.325>It's, <00:10:54.558>uh, <00:10:54.791>something <00:10:55.025>you <00:10:55.258>put <00:10:55.491>in <00:10:55.725>ears.

219
00:10:56.715 --> 00:11:00.135
<00:10:56.715>So <00:10:56.870>you <00:10:57.026>have <00:10:57.181>likes, <00:10:57.337>uh, <00:10:57.492>James <00:10:57.648>Bond <00:10:57.803>in <00:10:57.959>ear <00:10:58.115>device

220
00:11:00.605 --> 00:11:01.655
<00:11:00.605>that <00:11:01.077>is <00:11:01.550>whispering

221
00:11:01.755 --> 00:11:03.815
<00:11:01.755>and <00:11:01.988>giving <00:11:02.221>you <00:11:02.455>clues <00:11:02.688>on <00:11:02.921>the <00:11:03.155>things

222
00:11:03.815 --> 00:11:06.575
<00:11:03.815>that <00:11:04.015>you <00:11:04.215>maybe <00:11:04.415>don't <00:11:04.615>know <00:11:04.815>in <00:11:05.015>this <00:11:05.215>point.

223
00:11:07.275 --> 00:11:11.775
<00:11:07.275>And, <00:11:07.402>um, <00:11:07.529>of <00:11:07.656>course <00:11:07.784>we <00:11:07.911>are <00:11:08.038>training, <00:11:08.165>so, <00:11:08.293>so, <00:11:08.420>um, <00:11:08.547>uh, <00:11:08.675>so,

224
00:11:11.795 --> 00:11:15.495
<00:11:11.795>so <00:11:11.935>we <00:11:12.074>need <00:11:12.214>to <00:11:12.354>train <00:11:12.495>the <00:11:12.635>employee <00:11:12.775>more <00:11:12.915>broadly <00:11:13.055>on <00:11:13.194>things.

225
00:11:15.595 --> 00:11:18.935
<00:11:15.595>But, <00:11:15.735>uh, <00:11:15.875>so <00:11:16.015>the <00:11:16.155>purpose <00:11:16.295>is <00:11:16.435>to <00:11:16.575>create <00:11:16.715>a <00:11:16.855>better <00:11:16.995>experience

226
00:11:19.035 --> 00:11:21.615
<00:11:19.035>and <00:11:19.209>really <00:11:19.385>to <00:11:19.560>provide <00:11:19.735>this <00:11:19.910>in <00:11:20.084>a <00:11:20.260>smooth <00:11:20.435>way.

227
00:11:22.155 --> 00:11:24.855
<00:11:22.155>And <00:11:22.295>you <00:11:22.435>can <00:11:22.574>also <00:11:22.714>think <00:11:22.855>about, <00:11:22.995>of <00:11:23.135>course, <00:11:23.275>we <00:11:23.415>are <00:11:23.555>not

228
00:11:24.915 --> 00:11:26.335
<00:11:24.915>yet <00:11:25.234>there <00:11:25.554>with <00:11:25.873>the <00:11:26.193>technology

229
00:11:26.335 --> 00:11:28.135
<00:11:26.335>because <00:11:26.801>sometimes <00:11:27.268>you <00:11:27.735>need

230
00:11:28.135 --> 00:11:30.655
<00:11:28.135>to <00:11:28.335>stop <00:11:28.535>the <00:11:28.735>James <00:11:28.935>Bond <00:11:29.135>in <00:11:29.335>ear <00:11:29.535>device

231
00:11:30.755 --> 00:11:33.775
<00:11:30.755>to <00:11:30.910>whisper <00:11:31.066>something <00:11:31.221>in <00:11:31.377>your <00:11:31.532>ear <00:11:31.688>while <00:11:31.843>you <00:11:31.999>are <00:11:32.155>talking.

232
00:11:34.355 --> 00:11:37.375
<00:11:34.355>And <00:11:34.530>sometimes <00:11:34.705>you <00:11:34.880>also <00:11:35.055>want, <00:11:35.230>maybe <00:11:35.405>the <00:11:35.580>employee <00:11:35.755>wants

233
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<00:11:37.395>to <00:11:37.745>discreetly <00:11:38.095>ask <00:11:38.444>a <00:11:38.795>question.

234
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<00:11:39.395>For <00:11:39.675>example, <00:11:39.954>what <00:11:40.235>should <00:11:40.515>I <00:11:40.795>do?

235
00:11:41.355 --> 00:11:43.815
<00:11:41.355>The <00:11:41.635>client <00:11:41.915>says, <00:11:42.195>it's <00:11:42.475>too <00:11:42.755>expensive.

236
00:11:43.915 --> 00:11:45.695
<00:11:43.915>You <00:11:44.089>don't <00:11:44.265>want <00:11:44.439>to <00:11:44.615>shout <00:11:44.790>out <00:11:44.964>in <00:11:45.140>the <00:11:45.314>air

237
00:11:45.695 --> 00:11:49.455
<00:11:45.695>and <00:11:45.835>say, <00:11:45.975>Hey, <00:11:46.115>my <00:11:46.255>buddy, <00:11:46.395>the <00:11:46.535>client <00:11:46.675>said <00:11:46.815>it's <00:11:46.955>too <00:11:47.095>expensive.

238
00:11:49.525 --> 00:11:50.575
<00:11:49.525>What <00:11:49.761>should <00:11:49.997>I <00:11:50.233>do <00:11:50.470>now?

239
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<00:11:50.995>Uh, <00:11:51.170>so, <00:11:51.345>uh, <00:11:51.520>so <00:11:51.695>you <00:11:51.870>want <00:11:52.045>maybe <00:11:52.220>discreetly <00:11:52.395>type

240
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<00:11:53.645>it <00:11:53.906>also <00:11:54.166>on <00:11:54.428>a <00:11:54.689>device.

241
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<00:11:54.905>So <00:11:55.060>we <00:11:55.216>are <00:11:55.371>still <00:11:55.527>working <00:11:55.682>on <00:11:55.838>the <00:11:55.993>experience <00:11:56.149>part, <00:11:56.305>how,

242
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<00:11:58.225>how <00:11:58.505>this <00:11:58.785>is <00:11:59.065>really <00:11:59.345>best <00:11:59.625>used,

243
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<00:12:00.705>but <00:12:00.938>it <00:12:01.171>is <00:12:01.405>about <00:12:01.638>enabling <00:12:01.871>the <00:12:02.105>employee

244
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<00:12:03.185>to <00:12:03.312>use <00:12:03.439>this <00:12:03.566>technology <00:12:03.694>in <00:12:03.821>a <00:12:03.948>smooth <00:12:04.075>way <00:12:04.203>that <00:12:04.330>it <00:12:04.457>feels <00:12:04.584>natural

245
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<00:12:07.825>and <00:12:08.025>it <00:12:08.225>has <00:12:08.425>a <00:12:08.625>real <00:12:08.825>conversational <00:12:09.025>ai <00:12:09.225>com.

246
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<00:12:10.925>Uh, <00:12:11.391>so, <00:12:11.858>uh, <00:12:12.324>included.

247
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<00:12:13.105>But <00:12:13.245>at <00:12:13.385>the <00:12:13.525>same <00:12:13.665>time, <00:12:13.805>uh, <00:12:13.945>we <00:12:14.085>really <00:12:14.225>want <00:12:14.365>to <00:12:14.505>provide

248
00:12:17.865 --> 00:12:20.965
<00:12:17.865>all <00:12:18.040>the <00:12:18.215>facts, <00:12:18.390>the <00:12:18.565>data <00:12:18.740>points <00:12:18.915>around <00:12:19.090>the <00:12:19.265>products,

249
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<00:12:21.105>the <00:12:21.305>sell <00:12:21.505>on <00:12:21.705>services <00:12:21.905>through <00:12:22.105>the <00:12:22.305>technology <00:12:22.505>so

250
00:12:24.755 --> 00:12:26.925
<00:12:24.755>that <00:12:24.988>the <00:12:25.221>employee <00:12:25.455>can <00:12:25.688>focus <00:12:25.921>on <00:12:26.155>dealing

251
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<00:12:26.925>with <00:12:27.125>the <00:12:27.324>clients <00:12:27.525>being <00:12:27.724>really <00:12:27.925>empathetic, <00:12:28.125>have <00:12:28.324>being

252
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<00:12:30.985>to <00:12:31.198>the <00:12:31.411>point <00:12:31.624>and <00:12:31.837>things <00:12:32.050>like <00:12:32.262>that.

253
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<00:12:32.825>So, <00:12:33.025>so <00:12:33.225>really <00:12:33.425>bringing <00:12:33.625>those <00:12:33.825>two <00:12:34.025>things <00:12:34.225>together.

254
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<00:12:35.225>So <00:12:35.365>shifting <00:12:35.505>a <00:12:35.645>little <00:12:35.785>bit <00:12:35.925>how <00:12:36.065>we <00:12:36.205>are <00:12:36.345>working <00:12:36.485>in <00:12:36.625>future,

255
00:12:38.585 --> 00:12:40.085
<00:12:38.585>but <00:12:38.922>in <00:12:39.260>a <00:12:39.597>good <00:12:39.935>collaboration.

256
00:12:41.195 --> 00:12:44.205
<00:12:41.195>Okay. <00:12:41.395>Thank <00:12:41.595>you <00:12:41.795>for <00:12:41.995>your <00:12:42.195>great <00:12:42.395>explanation, <00:12:42.595>Alejandro.

257
00:12:44.225 --> 00:12:47.845
<00:12:44.225>Um, <00:12:44.425>can <00:12:44.625>you, <00:12:44.825>uh, <00:12:45.025>share <00:12:45.225>a <00:12:45.425>specific <00:12:45.625>example

258
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<00:12:47.895>where <00:12:48.128>I <00:12:48.361>helped <00:12:48.595>enhance <00:12:48.828>the <00:12:49.061>product <00:12:49.295>experience

259
00:12:50.685 --> 00:12:54.285
<00:12:50.685>or <00:12:50.840>service <00:12:50.996>in <00:12:51.151>a <00:12:51.307>way <00:12:51.462>that <00:12:51.618>genuinely <00:12:51.773>helped <00:12:51.929>the <00:12:52.084>consumer?

260
00:12:56.235 --> 00:12:58.165
<00:12:56.235>Yeah, <00:12:56.435>so, <00:12:56.635>so <00:12:56.835>I <00:12:57.035>think <00:12:57.235>this <00:12:57.435>is <00:12:57.635>interesting

261
00:12:58.165 --> 00:13:00.165
<00:12:58.165>because, <00:12:58.398>uh, <00:12:58.631>at <00:12:58.865>a <00:12:59.098>company <00:12:59.331>like <00:12:59.564>Zalando,

262
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<00:13:00.345>we <00:13:00.545>have <00:13:00.745>been <00:13:00.945>using <00:13:01.145>AI <00:13:01.345>across <00:13:01.545>the <00:13:01.745>platform

263
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<00:13:03.495>since <00:13:04.195>inception, <00:13:04.895>right?

264
00:13:05.205 --> 00:13:07.765
<00:13:05.205>Since <00:13:05.438>it <00:13:05.671>was <00:13:05.905>created <00:13:06.138>back <00:13:06.371>in <00:13:06.605>2008,

265
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<00:13:08.425>but <00:13:09.125>around <00:13:09.824>areas

266
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<00:13:10.235>that <00:13:10.410>maybe <00:13:10.585>you <00:13:10.760>don't <00:13:10.935>realize <00:13:11.110>it's <00:13:11.285>actually <00:13:11.460>ai, <00:13:11.635>right?

267
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<00:13:14.325>I <00:13:14.480>mean, <00:13:14.636>one <00:13:14.791>of <00:13:14.947>the <00:13:15.102>things <00:13:15.258>that <00:13:15.413>you <00:13:15.569>would <00:13:15.725>see

268
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<00:13:16.325>as <00:13:16.675>much <00:13:17.025>more <00:13:17.375>logical <00:13:17.725>is

269
00:13:18.125 --> 00:13:19.525
<00:13:18.125>whenever <00:13:18.377>you <00:13:18.629>search <00:13:18.881>on <00:13:19.133>the <00:13:19.385>platform,

270
00:13:19.785 --> 00:13:21.845
<00:13:19.785>you're <00:13:20.064>actually <00:13:20.344>interacting <00:13:20.625>with <00:13:20.905>AI <00:13:21.185>models

271
00:13:22.115 --> 00:13:24.165
<00:13:22.115>that <00:13:22.465>are <00:13:22.815>basically <00:13:23.165>learning <00:13:23.515>out

272
00:13:24.165 --> 00:13:27.165
<00:13:24.165>of <00:13:24.365>historical <00:13:24.564>data <00:13:24.765>from <00:13:24.964>other, <00:13:25.165>let's <00:13:25.365>say <00:13:25.564>searches,

273
00:13:27.165 --> 00:13:29.445
<00:13:27.165>interactions <00:13:27.398>from <00:13:27.631>customers, <00:13:27.865>et <00:13:28.098>cetera, <00:13:28.331>et <00:13:28.564>cetera.

274
00:13:29.835 --> 00:13:31.165
<00:13:29.835>When <00:13:30.234>you <00:13:30.633>see <00:13:31.031>recommendations,

275
00:13:31.225 --> 00:13:33.045
<00:13:31.225>you're <00:13:31.575>also <00:13:31.925>seeing <00:13:32.275>basically <00:13:32.625>models

276
00:13:33.045 --> 00:13:34.285
<00:13:33.045>that <00:13:33.416>are <00:13:33.789>making <00:13:34.161>predictions,

277
00:13:35.025 --> 00:13:37.845
<00:13:35.025>but <00:13:35.165>I <00:13:35.305>think <00:13:35.444>sometimes <00:13:35.584>it's <00:13:35.725>not <00:13:35.865>as <00:13:36.005>visible <00:13:36.145>to <00:13:36.285>the <00:13:36.425>customer.

278
00:13:38.215 --> 00:13:40.565
<00:13:38.215>Let's <00:13:38.415>say, <00:13:38.615>for <00:13:38.815>example, <00:13:39.015>once <00:13:39.215>you <00:13:39.415>purchase <00:13:39.615>something,

279
00:13:41.225 --> 00:13:44.925
<00:13:41.225>the <00:13:41.380>fact <00:13:41.536>that <00:13:41.691>it <00:13:41.847>actually <00:13:42.002>makes <00:13:42.158>it <00:13:42.313>to <00:13:42.469>your, <00:13:42.625>um,

280
00:13:45.205 --> 00:13:47.965
<00:13:45.205>I <00:13:45.380>don't <00:13:45.555>know, <00:13:45.730>house <00:13:45.905>or <00:13:46.080>apartment <00:13:46.255>within <00:13:46.430>certain <00:13:46.605>number

281
00:13:47.965 --> 00:13:49.085
<00:13:47.965>of <00:13:48.469>days <00:13:48.973>is

282
00:13:49.085 --> 00:13:50.165
<00:13:49.085>because <00:13:49.571>the <00:13:50.057>algorithms

283
00:13:50.165 --> 00:13:52.725
<00:13:50.165>that <00:13:50.444>we <00:13:50.724>have <00:13:51.005>also <00:13:51.285>performing <00:13:51.564>optimizations

284
00:13:53.185 --> 00:13:54.845
<00:13:53.185>to <00:13:53.651>understand <00:13:54.118>things <00:13:54.584>like

285
00:13:55.185 --> 00:13:58.445
<00:13:55.185>how <00:13:55.359>do <00:13:55.535>we <00:13:55.709>basically <00:13:55.885>distribute <00:13:56.060>those <00:13:56.234>items <00:13:56.410>across <00:13:56.584>our

286
00:13:58.445 --> 00:14:00.605
<00:13:58.445>network, <00:13:58.795>across <00:13:59.145>our <00:13:59.495>fulfillment <00:13:59.845>centers?

287
00:14:01.025 --> 00:14:03.405
<00:14:01.025>How <00:14:01.180>do <00:14:01.336>we <00:14:01.491>make <00:14:01.647>sure <00:14:01.802>that <00:14:01.958>we <00:14:02.113>optimize <00:14:02.269>the <00:14:02.425>packaging?

288
00:14:03.665 --> 00:14:06.245
<00:14:03.665>How <00:14:03.805>do <00:14:03.944>we <00:14:04.084>make <00:14:04.224>sure <00:14:04.365>that <00:14:04.505>we <00:14:04.645>sort <00:14:04.785>those <00:14:04.925>packages <00:14:05.064>correctly?

289
00:14:06.665 --> 00:14:10.045
<00:14:06.665>So <00:14:06.805>at <00:14:06.944>every <00:14:07.084>single <00:14:07.224>pa <00:14:07.365>uh, <00:14:07.505>part, <00:14:07.645>part <00:14:07.785>of <00:14:07.925>the <00:14:08.064>customer,

290
00:14:10.055 --> 00:14:13.605
<00:14:10.055>there <00:14:10.255>are <00:14:10.454>elements, <00:14:10.655>uh, <00:14:10.854>of <00:14:11.055>let's <00:14:11.255>say, <00:14:11.454>intelligence

291
00:14:13.605 --> 00:14:15.925
<00:14:13.605>that <00:14:13.805>are <00:14:14.005>embedded <00:14:14.205>to <00:14:14.405>deliver <00:14:14.605>a <00:14:14.805>better <00:14:15.005>experience.

292
00:14:16.155 --> 00:14:19.525
<00:14:16.155>However, <00:14:16.329>something <00:14:16.505>that <00:14:16.680>maybe, <00:14:16.855>uh, <00:14:17.030>would <00:14:17.204>also <00:14:17.380>be <00:14:17.555>relevant

293
00:14:19.525 --> 00:14:24.165
<00:14:19.525>as <00:14:19.665>a <00:14:19.805>much <00:14:19.944>more <00:14:20.084>intuitive <00:14:20.225>experience <00:14:20.365>would <00:14:20.505>be <00:14:20.645>our <00:14:20.785>recent, <00:14:20.925>uh,

294
00:14:24.165 --> 00:14:25.245
<00:14:24.165>fashion <00:14:25.137>assistant.

295
00:14:25.705 --> 00:14:27.125
<00:14:25.705>So <00:14:25.918>if <00:14:26.131>you <00:14:26.344>go <00:14:26.557>to <00:14:26.770>the <00:14:26.983>website,

296
00:14:27.225 --> 00:14:31.165
<00:14:27.225>you <00:14:27.400>can <00:14:27.575>actually <00:14:27.750>kick <00:14:27.925>off <00:14:28.100>a <00:14:28.275>chat <00:14:28.450>basically <00:14:28.625>conversationally

297
00:14:31.305 --> 00:14:32.885
<00:14:31.305>say, <00:14:31.538>I'm <00:14:31.771>gonna <00:14:32.005>go <00:14:32.238>to <00:14:32.471>this <00:14:32.704>party,

298
00:14:33.605 --> 00:14:35.765
<00:14:33.605>I <00:14:33.805>feel <00:14:34.005>like <00:14:34.205>you <00:14:34.405>know <00:14:34.605>this <00:14:34.805>and <00:14:35.005>that.

299
00:14:35.795 --> 00:14:37.045
<00:14:35.795>What <00:14:35.982>would <00:14:36.170>you <00:14:36.357>recommend <00:14:36.545>me <00:14:36.732>to <00:14:36.920>wear?

300
00:14:37.545 --> 00:14:40.405
<00:14:37.545>And <00:14:37.700>this <00:14:37.856>would <00:14:38.011>basically <00:14:38.167>provide <00:14:38.322>you <00:14:38.478>a <00:14:38.633>couple <00:14:38.789>of <00:14:38.944>items

301
00:14:40.915 --> 00:14:43.325
<00:14:40.915>that <00:14:41.148>would <00:14:41.381>match <00:14:41.615>that <00:14:41.848>type <00:14:42.081>of <00:14:42.314>style,

302
00:14:43.355 --> 00:14:44.765
<00:14:43.355>that <00:14:43.608>type <00:14:43.862>of, <00:14:44.116>of, <00:14:44.370>of <00:14:44.624>mood.

303
00:14:45.145 --> 00:14:46.765
<00:14:45.145>And <00:14:45.345>I <00:14:45.545>think <00:14:45.745>what <00:14:45.944>is <00:14:46.145>interesting <00:14:46.345>here <00:14:46.545>is

304
00:14:46.765 --> 00:14:49.485
<00:14:46.765>that <00:14:46.920>you <00:14:47.076>can <00:14:47.231>tap <00:14:47.387>into <00:14:47.542>much <00:14:47.698>more <00:14:47.853>of <00:14:48.009>that <00:14:48.165>experience

305
00:14:49.865 --> 00:14:51.765
<00:14:49.865>of <00:14:50.145>the <00:14:50.425>customers, <00:14:50.705>of <00:14:50.985>the <00:14:51.265>consumers,

306
00:14:51.835 --> 00:14:55.045
<00:14:51.835>because <00:14:52.035>it's <00:14:52.235>no <00:14:52.435>longer <00:14:52.635>just <00:14:52.835>a <00:14:53.035>single <00:14:53.235>search

307
00:14:55.155 --> 00:14:56.685
<00:14:55.155>that <00:14:55.613>is <00:14:56.073>provided <00:14:56.531>now.

308
00:14:56.715 --> 00:15:00.805
<00:14:56.715>It's <00:14:56.890>even <00:14:57.065>more <00:14:57.240>the <00:14:57.415>thinking, <00:14:57.590>the <00:14:57.765>emotion, <00:14:57.940>the <00:14:58.115>interaction

309
00:15:00.875 --> 00:15:03.765
<00:15:00.875>that <00:15:01.030>you <00:15:01.186>would <00:15:01.341>give <00:15:01.497>normally <00:15:01.652>only <00:15:01.808>to <00:15:01.963>a <00:15:02.119>human, <00:15:02.275>right?

310
00:15:03.865 --> 00:15:05.925
<00:15:03.865>And <00:15:04.040>with <00:15:04.215>that, <00:15:04.390>we <00:15:04.565>can <00:15:04.740>even <00:15:04.915>explore <00:15:05.090>more <00:15:05.265>things.

311
00:15:06.115 --> 00:15:09.725
<00:15:06.115>Perhaps <00:15:06.255>you <00:15:06.395>can <00:15:06.535>say, <00:15:06.675>Hey, <00:15:06.815>look <00:15:06.955>at <00:15:07.095>my <00:15:07.235>wardrobe, <00:15:07.375>you <00:15:07.515>know,

312
00:15:09.725 --> 00:15:12.325
<00:15:09.725>what <00:15:09.880>combination <00:15:10.036>can <00:15:10.191>I <00:15:10.347>do <00:15:10.502>that <00:15:10.658>you <00:15:10.813>can <00:15:10.969>recommend <00:15:11.125>me?

313
00:15:12.505 --> 00:15:14.365
<00:15:12.505>And <00:15:12.738>maybe <00:15:12.971>it <00:15:13.205>can <00:15:13.438>say, <00:15:13.671>Hey, <00:15:13.905>look,

314
00:15:14.435 --> 00:15:16.205
<00:15:14.435>this <00:15:14.668>thing <00:15:14.901>just <00:15:15.135>came <00:15:15.368>into <00:15:15.601>our <00:15:15.834>assortment.

315
00:15:16.505 --> 00:15:18.085
<00:15:16.505>It <00:15:16.738>would <00:15:16.971>go <00:15:17.205>great <00:15:17.438>with <00:15:17.671>those <00:15:17.905>shoes

316
00:15:18.265 --> 00:15:20.365
<00:15:18.265>or <00:15:18.465>with <00:15:18.665>this, <00:15:18.865>with <00:15:19.064>this <00:15:19.265>coat, <00:15:19.465>or <00:15:19.665>whatever.

317
00:15:20.865 --> 00:15:24.365
<00:15:20.865>So, <00:15:21.020>so <00:15:21.176>what <00:15:21.331>is <00:15:21.487>interesting <00:15:21.642>is <00:15:21.798>that <00:15:21.953>the <00:15:22.109>improved <00:15:22.265>experience,

318
00:15:24.385 --> 00:15:27.085
<00:15:24.385>the <00:15:24.560>combination <00:15:24.735>of <00:15:24.910>both <00:15:25.085>the <00:15:25.260>things <00:15:25.435>that <00:15:25.610>are <00:15:25.785>external

319
00:15:27.105 --> 00:15:31.005
<00:15:27.105>to <00:15:27.245>the <00:15:27.385>user, <00:15:27.525>but <00:15:27.665>also <00:15:27.805>all <00:15:27.945>of <00:15:28.085>that <00:15:28.225>back <00:15:28.365>office <00:15:28.505>optimization,

320
00:15:31.485 --> 00:15:32.605
<00:15:31.485>forecasting, <00:15:31.989>et <00:15:32.493>cetera,

321
00:15:32.605 --> 00:15:34.205
<00:15:32.605>that <00:15:32.838>is <00:15:33.071>happening <00:15:33.305>in <00:15:33.538>the <00:15:33.771>back. <00:15:34.005>Yeah.

322
00:15:34.955 --> 00:15:38.485
<00:15:34.955>Okay. <00:15:35.110>Let's <00:15:35.266>talk <00:15:35.421>a <00:15:35.577>a <00:15:35.732>little <00:15:35.888>bit <00:15:36.043>more <00:15:36.199>about <00:15:36.355>retail.

323
00:15:38.745 --> 00:15:42.405
<00:15:38.745>Um, <00:15:38.900>how <00:15:39.056>is <00:15:39.211>AI <00:15:39.367>improving <00:15:39.522>the <00:15:39.678>way <00:15:39.833>consumers <00:15:39.989>discovered <00:15:40.145>shoes

324
00:15:42.665 --> 00:15:43.845
<00:15:42.665>and <00:15:43.196>byproducts <00:15:43.727>today?

325
00:15:44.025 --> 00:15:46.485
<00:15:44.025>You <00:15:44.165>touched <00:15:44.305>a <00:15:44.444>little <00:15:44.584>bit, <00:15:44.725>but <00:15:44.865>you <00:15:45.005>want <00:15:45.145>to <00:15:45.285>add <00:15:45.425>something.

326
00:15:48.785 --> 00:15:53.565
<00:15:48.785>So, <00:15:48.901>so <00:15:49.018>I <00:15:49.135>would <00:15:49.251>say <00:15:49.368>that, <00:15:49.485>um, <00:15:49.601>as <00:15:49.718>of <00:15:49.834>right <00:15:49.951>now, <00:15:50.068>the <00:15:50.185>way

327
00:15:53.565 --> 00:15:57.445
<00:15:53.565>that <00:15:53.705>we <00:15:53.845>have <00:15:53.985>seen, <00:15:54.125>the <00:15:54.265>way <00:15:54.405>that <00:15:54.545>product, <00:15:54.685>uh, <00:15:54.825>uh, <00:15:54.965>uh,

328
00:15:57.645 --> 00:15:59.125
<00:15:57.645>consumers <00:15:58.089>discover <00:15:58.533>products <00:15:58.977>tend

329
00:15:59.125 --> 00:16:00.725
<00:15:59.125>to <00:15:59.475>be <00:15:59.825>very <00:16:00.175>functional, <00:16:00.525>right?

330
00:16:00.755 --> 00:16:03.805
<00:16:00.755>It's, <00:16:00.910>it's <00:16:01.066>very <00:16:01.221>much <00:16:01.377>I <00:16:01.532>go <00:16:01.688>to <00:16:01.843>this <00:16:01.999>specific <00:16:02.155>thing,

331
00:16:03.975 --> 00:16:05.725
<00:16:03.975>carry <00:16:04.325>out <00:16:04.675>this <00:16:05.025>specific <00:16:05.375>steps,

332
00:16:06.305 --> 00:16:08.165
<00:16:06.305>and <00:16:06.505>I <00:16:06.704>then <00:16:06.905>be, <00:16:07.104>you <00:16:07.305>know, <00:16:07.505>find <00:16:07.704>it

333
00:16:08.165 --> 00:16:09.765
<00:16:08.165>through <00:16:08.515>this <00:16:08.865>set <00:16:09.214>of <00:16:09.564>decisions.

334
00:16:10.155 --> 00:16:11.965
<00:16:10.155>However, <00:16:10.435>what <00:16:10.714>we <00:16:10.995>wanna <00:16:11.275>now <00:16:11.555>want

335
00:16:11.965 --> 00:16:14.645
<00:16:11.965>to <00:16:12.165>move <00:16:12.365>into <00:16:12.565>is <00:16:12.765>a <00:16:12.965>significantly <00:16:13.165>better <00:16:13.365>experience.

336
00:16:15.065 --> 00:16:16.365
<00:16:15.065>And <00:16:15.260>I <00:16:15.455>think <00:16:15.650>this <00:16:15.845>is <00:16:16.040>very <00:16:16.235>interesting

337
00:16:16.365 --> 00:16:19.885
<00:16:16.365>because <00:16:16.565>Zalando <00:16:16.765>doesn't <00:16:16.965>have <00:16:17.165>a <00:16:17.365>physical <00:16:17.565>store, <00:16:17.765>right?

338
00:16:19.965 --> 00:16:21.965
<00:16:19.965>I <00:16:20.105>mean, <00:16:20.245>actually, <00:16:20.385>well, <00:16:20.525>we <00:16:20.665>do <00:16:20.805>have <00:16:20.945>like <00:16:21.085>one <00:16:21.225>outlet <00:16:21.365>store,

339
00:16:21.965 --> 00:16:23.885
<00:16:21.965>but <00:16:22.165>we <00:16:22.365>don't <00:16:22.565>really <00:16:22.765>have <00:16:22.965>like <00:16:23.165>physical <00:16:23.365>stores,

340
00:16:24.465 --> 00:16:28.365
<00:16:24.465>but <00:16:24.620>we <00:16:24.776>still <00:16:24.931>want <00:16:25.087>to <00:16:25.242>provide <00:16:25.398>our <00:16:25.553>customers <00:16:25.709>the <00:16:25.865>experience

341
00:16:28.365 --> 00:16:31.485
<00:16:28.365>that <00:16:28.520>you <00:16:28.676>get <00:16:28.831>when <00:16:28.987>you <00:16:29.142>go <00:16:29.298>into <00:16:29.453>an <00:16:29.609>actual <00:16:29.765>store.

342
00:16:31.705 --> 00:16:35.365
<00:16:31.705>The <00:16:31.832>fact <00:16:31.959>that <00:16:32.086>you <00:16:32.214>are <00:16:32.341>able <00:16:32.468>to <00:16:32.595>just <00:16:32.723>walk <00:16:32.850>through, <00:16:32.977>see <00:16:33.105>all

343
00:16:35.365 --> 00:16:37.365
<00:16:35.365>of <00:16:35.645>the <00:16:35.925>items <00:16:36.205>have <00:16:36.485>basically <00:16:36.765>the

344
00:16:37.365 --> 00:16:38.885
<00:16:37.365>experience <00:16:37.821>of <00:16:38.277>shopping, <00:16:38.733>right?

345
00:16:39.345 --> 00:16:41.085
<00:16:39.345>And <00:16:39.545>this <00:16:39.745>is <00:16:39.945>also <00:16:40.145>something <00:16:40.345>that <00:16:40.545>it's <00:16:40.745>hard

346
00:16:41.085 --> 00:16:43.045
<00:16:41.085>to <00:16:41.318>capture <00:16:41.551>when <00:16:41.785>it <00:16:42.018>comes <00:16:42.251>to <00:16:42.485>online.

347
00:16:43.485 --> 00:16:45.845
<00:16:43.485>I <00:16:43.612>think <00:16:43.739>this <00:16:43.866>is <00:16:43.994>also <00:16:44.121>why <00:16:44.248>it's <00:16:44.375>very <00:16:44.503>interesting <00:16:44.630>to <00:16:44.757>see <00:16:44.885>some

348
00:16:45.845 --> 00:16:46.885
<00:16:45.845>of <00:16:46.001>those <00:16:46.157>things <00:16:46.313>that <00:16:46.469>are <00:16:46.625>coming <00:16:46.781>up,

349
00:16:47.185 --> 00:16:48.725
<00:16:47.185>not <00:16:47.646>just <00:16:48.109>conversational <00:16:48.571>assistant.

350
00:16:48.935 --> 00:16:51.285
<00:16:48.935>We're <00:16:49.109>also <00:16:49.285>working <00:16:49.459>on <00:16:49.635>things <00:16:49.810>like <00:16:49.984>virtual <00:16:50.160>try <00:16:50.334>ons.

351
00:16:51.665 --> 00:16:53.485
<00:16:51.665>Say <00:16:51.839>for <00:16:52.015>example, <00:16:52.189>you <00:16:52.365>have <00:16:52.540>a <00:16:52.714>picture <00:16:52.890>of <00:16:53.064>yourself

352
00:16:53.665 --> 00:16:56.005
<00:16:53.665>and <00:16:53.792>then <00:16:53.919>you <00:16:54.046>say, <00:16:54.174>I <00:16:54.301>want <00:16:54.428>to <00:16:54.555>look, <00:16:54.683>I <00:16:54.810>wanna <00:16:54.937>see <00:16:55.064>what

353
00:16:56.005 --> 00:16:57.645
<00:16:56.005>that <00:16:56.238>t-shirt <00:16:56.471>would <00:16:56.705>look <00:16:56.938>on <00:16:57.171>me, <00:16:57.405>right?

354
00:16:58.305 --> 00:17:01.445
<00:16:58.305>Um, <00:16:58.444>and <00:16:58.584>then <00:16:58.724>maybe <00:16:58.864>one <00:16:59.005>final <00:16:59.145>thing <00:16:59.285>to <00:16:59.425>mention <00:16:59.564>in <00:16:59.704>here

355
00:17:01.975 --> 00:17:05.725
<00:17:01.975>would <00:17:02.115>be, <00:17:02.255>uh, <00:17:02.395>in <00:17:02.535>that <00:17:02.675>context, <00:17:02.815>one <00:17:02.955>of <00:17:03.095>the <00:17:03.235>biggest, <00:17:03.375>uh,

356
00:17:05.965 --> 00:17:08.525
<00:17:05.964>I <00:17:06.120>guess <00:17:06.276>things <00:17:06.431>that <00:17:06.587>we <00:17:06.742>have <00:17:06.898>to <00:17:07.053>wrestle <00:17:07.209>with, <00:17:07.365>uh,

357
00:17:08.525 --> 00:17:10.605
<00:17:08.525>that <00:17:08.700>our <00:17:08.875>customers <00:17:09.050>tend <00:17:09.225>to <00:17:09.400>basically <00:17:09.575>give <00:17:09.750>a <00:17:09.925>lot

358
00:17:10.605 --> 00:17:12.965
<00:17:10.605>of <00:17:10.885>feedback <00:17:11.165>is <00:17:11.444>on <00:17:11.724>sizing, <00:17:12.005>right?

359
00:17:13.025 --> 00:17:14.725
<00:17:13.025>You <00:17:13.305>probably <00:17:13.585>have <00:17:13.865>had <00:17:14.145>a <00:17:14.425>situation

360
00:17:14.725 --> 00:17:15.965
<00:17:14.724>where <00:17:15.003>you <00:17:15.282>order <00:17:15.561>something <00:17:15.840>online,

361
00:17:16.465 --> 00:17:19.685
<00:17:16.464>and <00:17:16.665>maybe <00:17:16.865>it's <00:17:17.064>not <00:17:17.264>the <00:17:17.464>exact <00:17:17.665>same <00:17:17.865>size

362
00:17:19.795 --> 00:17:21.805
<00:17:19.795>that <00:17:20.261>you <00:17:20.728>assumed <00:17:21.195>maybe

363
00:17:21.805 --> 00:17:25.365
<00:17:21.805>that <00:17:21.980>brand <00:17:22.155>has <00:17:22.330>a <00:17:22.505>higher <00:17:22.680>size <00:17:22.855>than <00:17:23.030>normal, <00:17:23.205>right?

364
00:17:25.365 --> 00:17:27.325
<00:17:25.365>Maybe <00:17:25.540>that <00:17:25.714>brand <00:17:25.890>has <00:17:26.065>a <00:17:26.240>smaller <00:17:26.415>size <00:17:26.589>than <00:17:26.765>normal.

365
00:17:27.825 --> 00:17:31.645
<00:17:27.825>So <00:17:27.952>one <00:17:28.079>of <00:17:28.206>the <00:17:28.334>things <00:17:28.461>that <00:17:28.588>we <00:17:28.715>really <00:17:28.843>invest <00:17:28.970>on <00:17:29.097>within, <00:17:29.225>uh,

366
00:17:31.745 --> 00:17:34.765
<00:17:31.745>uh, <00:17:31.919>Zalando <00:17:32.094>is <00:17:32.270>the <00:17:32.445>tooling <00:17:32.620>for <00:17:32.794>this <00:17:32.969>sizing, <00:17:33.145>right?

367
00:17:34.795 --> 00:17:37.205
<00:17:34.795>Whether <00:17:35.075>it's <00:17:35.355>scanning <00:17:35.635>the, <00:17:35.915>the <00:17:36.195>clothes,

368
00:17:37.465 --> 00:17:39.845
<00:17:37.465>or <00:17:37.665>whether <00:17:37.865>it <00:17:38.064>is <00:17:38.264>giving <00:17:38.465>something <00:17:38.665>for <00:17:38.865>somebody

369
00:17:39.865 --> 00:17:41.485
<00:17:39.865>to <00:17:40.145>scan <00:17:40.425>themselves <00:17:40.705>and <00:17:40.985>know <00:17:41.265>that,

370
00:17:41.485 --> 00:17:43.445
<00:17:41.485>and <00:17:41.685>that <00:17:41.885>has <00:17:42.084>a <00:17:42.284>lot <00:17:42.485>of <00:17:42.685>private <00:17:42.885>data

371
00:17:43.675 --> 00:17:44.925
<00:17:43.675>that <00:17:43.899>we <00:17:44.125>have <00:17:44.350>to <00:17:44.575>work <00:17:44.800>with.

372
00:17:45.235 --> 00:17:47.565
<00:17:45.235>That <00:17:45.435>trust <00:17:45.635>is <00:17:45.834>very <00:17:46.034>important <00:17:46.235>for <00:17:46.435>our <00:17:46.635>users,

373
00:17:47.655 --> 00:17:50.485
<00:17:47.655>especially <00:17:47.830>in <00:17:48.004>Europe <00:17:48.180>where <00:17:48.355>we <00:17:48.530>have <00:17:48.705>to, <00:17:48.879>you <00:17:49.055>know,

374
00:17:50.485 --> 00:17:53.525
<00:17:50.485>we <00:17:50.659>have <00:17:50.834>privacy <00:17:51.010>laws, <00:17:51.185>data <00:17:51.360>governance <00:17:51.534>laws <00:17:51.709>that <00:17:51.885>are,

375
00:17:53.545 --> 00:17:55.285
<00:17:53.545>you <00:17:53.825>know, <00:17:54.105>protecting <00:17:54.385>our, <00:17:54.665>our <00:17:54.945>consumers.

376
00:17:55.745 --> 00:17:57.165
<00:17:55.745>So <00:17:56.000>that's <00:17:56.256>what <00:17:56.511>I <00:17:56.767>would <00:17:57.023>say.

377
00:17:57.345 --> 00:17:58.525
<00:17:57.345>Oh, <00:17:57.699>okay. <00:17:58.053>Great. <00:17:58.407>Yeah.

378
00:17:59.345 --> 00:18:01.045
<00:17:59.345>Uh, <00:17:59.578>Annika, <00:17:59.811>we <00:18:00.045>hear <00:18:00.278>a <00:18:00.511>lot <00:18:00.745>about

379
00:18:01.045 --> 00:18:02.445
<00:18:01.045>blending <00:18:01.465>physical <00:18:01.885>and <00:18:02.304>digital.

380
00:18:03.025 --> 00:18:05.725
<00:18:03.025>How <00:18:03.225>do <00:18:03.425>you <00:18:03.625>see <00:18:03.825>AI <00:18:04.025>powering <00:18:04.225>more <00:18:04.425>seamless,

381
00:18:06.125 --> 00:18:08.045
<00:18:06.125>personalized <00:18:06.825>retail <00:18:07.525>experience,

382
00:18:08.055 --> 00:18:10.125
<00:18:08.055>especially <00:18:08.521>in <00:18:08.988>hybrid <00:18:09.455>environments?

383
00:18:11.185 --> 00:18:13.485
<00:18:11.185>So <00:18:11.465>that's <00:18:11.745>a <00:18:12.024>really <00:18:12.304>interesting <00:18:12.585>field,

384
00:18:13.585 --> 00:18:15.885
<00:18:13.585>and <00:18:13.818>we <00:18:14.051>are <00:18:14.285>just <00:18:14.518>joined <00:18:14.751>the <00:18:14.985>discovering.

385
00:18:16.025 --> 00:18:17.205
<00:18:16.025>So <00:18:16.379>this <00:18:16.733>going <00:18:17.087>forward,

386
00:18:17.825 --> 00:18:21.125
<00:18:17.825>but <00:18:17.932>I <00:18:18.040>want <00:18:18.148>to <00:18:18.255>to <00:18:18.363>maybe <00:18:18.471>take <00:18:18.578>you <00:18:18.686>a <00:18:18.794>little <00:18:18.901>bit <00:18:19.009>on <00:18:19.117>the <00:18:19.225>journey,

387
00:18:21.235 --> 00:18:24.685
<00:18:21.235>what, <00:18:21.375>what <00:18:21.514>we <00:18:21.655>are <00:18:21.794>thinking, <00:18:21.935>uh, <00:18:22.074>and, <00:18:22.215>and <00:18:22.354>testing <00:18:22.495>right <00:18:22.635>now

388
00:18:24.985 --> 00:18:26.405
<00:18:24.985>and, <00:18:25.240>and <00:18:25.496>working <00:18:25.751>on <00:18:26.007>right <00:18:26.263>now.

389
00:18:26.905 --> 00:18:29.725
<00:18:26.905>So <00:18:27.080>in <00:18:27.254>the <00:18:27.430>online <00:18:27.605>world, <00:18:27.780>you <00:18:27.955>know, <00:18:28.129>the <00:18:28.305>concept

390
00:18:30.025 --> 00:18:33.245
<00:18:30.025>of <00:18:30.180>the <00:18:30.336>abandoned <00:18:30.491>shopping <00:18:30.647>cart, <00:18:30.802>so, <00:18:30.958>which <00:18:31.113>is <00:18:31.269>a <00:18:31.425>nightmare

391
00:18:33.245 --> 00:18:36.965
<00:18:33.245>for <00:18:33.445>Zalando <00:18:33.645>when <00:18:33.844>Annika <00:18:34.044>went <00:18:34.245>shopping <00:18:34.445>last <00:18:34.645>night,

392
00:18:37.305 --> 00:18:39.045
<00:18:37.305>but <00:18:37.655>didn't <00:18:38.005>press <00:18:38.355>the <00:18:38.705>button.

393
00:18:39.385 --> 00:18:41.085
<00:18:39.385>And <00:18:39.735>so <00:18:40.085>shopping <00:18:40.435>not <00:18:40.785>done.

394
00:18:41.185 --> 00:18:43.045
<00:18:41.185>So <00:18:41.418>this <00:18:41.651>is <00:18:41.885>something <00:18:42.118>that <00:18:42.351>of <00:18:42.585>course,

395
00:18:43.065 --> 00:18:46.405
<00:18:43.065>we <00:18:43.220>are <00:18:43.376>looking <00:18:43.531>at <00:18:43.687>in <00:18:43.842>the, <00:18:43.998>in <00:18:44.153>the <00:18:44.309>online <00:18:44.465>world.

396
00:18:46.865 --> 00:18:50.445
<00:18:46.865>So <00:18:47.005>now <00:18:47.145>imagine <00:18:47.285>I <00:18:47.425>come <00:18:47.565>to, <00:18:47.705>uh, <00:18:47.845>so <00:18:47.985>a <00:18:48.125>physical <00:18:48.265>shop,

397
00:18:50.455 --> 00:18:53.005
<00:18:50.455>maybe <00:18:50.655>they're <00:18:50.855>not <00:18:51.054>tolando, <00:18:51.254>but <00:18:51.455>maybe <00:18:51.655>another <00:18:51.855>one.

398
00:18:53.665 --> 00:18:56.605
<00:18:53.665>And <00:18:53.898>so <00:18:54.131>I'm <00:18:54.365>asking <00:18:54.598>then <00:18:54.831>someone, <00:18:55.065>so,

399
00:18:56.665 --> 00:18:59.765
<00:18:56.665>and <00:18:56.820>maybe <00:18:56.976>additionally <00:18:57.131>on, <00:18:57.287>on <00:18:57.442>the <00:18:57.598>products <00:18:57.753>that <00:18:57.909>I, <00:18:58.065>uh,

400
00:18:59.765 --> 00:19:01.205
<00:18:59.765>still <00:19:00.024>have <00:19:00.283>in <00:19:00.542>my <00:19:00.801>shopping <00:19:01.061>card,

401
00:19:01.825 --> 00:19:05.365
<00:19:01.825>and <00:19:01.980>this <00:19:02.136>one, <00:19:02.291>this, <00:19:02.447>this <00:19:02.602>employee <00:19:02.758>knows <00:19:02.913>that, <00:19:03.069>uh, <00:19:03.225>first

402
00:19:05.365 --> 00:19:07.405
<00:19:05.365>of <00:19:05.598>all, <00:19:05.831>he <00:19:06.065>knows <00:19:06.298>who <00:19:06.531>I <00:19:06.765>am

403
00:19:07.865 --> 00:19:10.565
<00:19:07.865>and <00:19:08.040>that <00:19:08.215>there <00:19:08.390>is <00:19:08.565>already <00:19:08.740>something <00:19:08.915>potentially <00:19:09.090>in <00:19:09.265>my

404
00:19:10.725 --> 00:19:13.005
<00:19:10.725>shopping <00:19:10.880>cart <00:19:11.036>that <00:19:11.191>I <00:19:11.347>have <00:19:11.502>not <00:19:11.658>made <00:19:11.813>my <00:19:11.969>decision <00:19:12.125>on.

405
00:19:13.665 --> 00:19:17.365
<00:19:13.665>But <00:19:13.840>also <00:19:14.014>think <00:19:14.190>about <00:19:14.365>if, <00:19:14.540>uh, <00:19:14.715>maybe <00:19:14.889>with, <00:19:15.065>uh,

406
00:19:17.365 --> 00:19:21.005
<00:19:17.365>this <00:19:17.598>conversational <00:19:17.831>commerce <00:19:18.065>or <00:19:18.298>with <00:19:18.531>conversational <00:19:18.765>ai,

407
00:19:21.625 --> 00:19:25.285
<00:19:21.625>and <00:19:21.780>we <00:19:21.936>are <00:19:22.091>of <00:19:22.247>course <00:19:22.402>with, <00:19:22.558>with <00:19:22.713>really, <00:19:22.869>uh, <00:19:23.025>allowing,

408
00:19:25.625 --> 00:19:29.085
<00:19:25.625>so <00:19:25.825>maybe <00:19:26.025>to <00:19:26.225>record <00:19:26.425>a <00:19:26.625>conversation, <00:19:26.825>um, <00:19:27.025>so

409
00:19:29.085 --> 00:19:32.045
<00:19:29.085>that <00:19:29.285>you <00:19:29.485>also <00:19:29.685>can <00:19:29.885>track <00:19:30.085>in <00:19:30.285>future, <00:19:30.485>um,

410
00:19:32.705 --> 00:19:34.445
<00:19:32.705>so <00:19:33.405>abandoned <00:19:34.105>conversations,

411
00:19:34.445 --> 00:19:38.125
<00:19:34.445>because <00:19:34.600>usually <00:19:34.756>so <00:19:34.911>in <00:19:35.067>store <00:19:35.222>when <00:19:35.378>you <00:19:35.533>are <00:19:35.689>buying, <00:19:35.845>uh,

412
00:19:38.125 --> 00:19:41.885
<00:19:38.125>television, <00:19:38.265>so <00:19:38.405>you <00:19:38.545>are <00:19:38.685>not <00:19:38.825>doing <00:19:38.965>it <00:19:39.105>at <00:19:39.245>your <00:19:39.385>first <00:19:39.525>stop.

413
00:19:42.385 --> 00:19:43.525
<00:19:42.385>So <00:19:42.641>you <00:19:42.898>take <00:19:43.154>a <00:19:43.411>look

414
00:19:43.825 --> 00:19:47.325
<00:19:43.825>and <00:19:44.000>then <00:19:44.175>you, <00:19:44.350>uh, <00:19:44.525>ask <00:19:44.700>questions, <00:19:44.875>how <00:19:45.050>expensive, <00:19:45.225>uh,

415
00:19:47.325 --> 00:19:49.245
<00:19:47.325>if <00:19:47.525>there's <00:19:47.725>any <00:19:47.925>other <00:19:48.125>things <00:19:48.325>to <00:19:48.525>think <00:19:48.725>about,

416
00:19:49.715 --> 00:19:50.805
<00:19:49.715>then <00:19:49.960>you <00:19:50.205>take <00:19:50.450>it <00:19:50.696>home.

417
00:19:51.225 --> 00:19:53.885
<00:19:51.225>And <00:19:51.399>usually <00:19:51.574>you <00:19:51.750>have <00:19:51.925>then, <00:19:52.100>so <00:19:52.274>with <00:19:52.449>at <00:19:52.625>home,

418
00:19:54.045 --> 00:19:57.485
<00:19:54.045>a <00:19:54.220>family <00:19:54.395>meeting, <00:19:54.570>deciding <00:19:54.745>then <00:19:54.920>if <00:19:55.095>you <00:19:55.270>really <00:19:55.445>want

419
00:19:57.485 --> 00:20:00.365
<00:19:57.485>to <00:19:57.685>spend <00:19:57.885>now <00:19:58.084>4,000 <00:19:58.284>euro <00:19:58.485>on <00:19:58.685>some <00:19:58.885>technology,

420
00:20:00.905 --> 00:20:03.525
<00:20:00.905>so <00:20:01.080>think <00:20:01.254>about <00:20:01.430>if, <00:20:01.605>if <00:20:01.780>you <00:20:01.955>could <00:20:02.129>also <00:20:02.305>capture

421
00:20:04.195 --> 00:20:05.965
<00:20:04.195>this <00:20:04.895>abandoned <00:20:05.595>conversation.

422
00:20:06.425 --> 00:20:10.885
<00:20:06.425>So <00:20:06.541>because <00:20:06.658>AI <00:20:06.774>has <00:20:06.891>maybe <00:20:07.008>so, <00:20:07.125>so <00:20:07.241>not, <00:20:07.358>uh, <00:20:07.475>in <00:20:07.591>a <00:20:07.708>sneaky <00:20:07.825>way,

423
00:20:10.905 --> 00:20:13.245
<00:20:10.905>but <00:20:11.138>in <00:20:11.371>a <00:20:11.605>really <00:20:11.838>open, <00:20:12.071>uh, <00:20:12.305>so,

424
00:20:13.265 --> 00:20:16.925
<00:20:13.265>and, <00:20:13.465>uh, <00:20:13.665>with <00:20:13.865>constant <00:20:14.065>way <00:20:14.265>overheard <00:20:14.465>the <00:20:14.665>discussion

425
00:20:17.305 --> 00:20:20.565
<00:20:17.305>and <00:20:17.480>the <00:20:17.655>seller <00:20:17.830>can <00:20:18.005>then <00:20:18.180>just <00:20:18.355>summarize <00:20:18.530>the <00:20:18.705>conversation,

426
00:20:21.355 --> 00:20:25.205
<00:20:21.355>send <00:20:21.482>it <00:20:21.609>off <00:20:21.736>to <00:20:21.864>this <00:20:21.991>client, <00:20:22.118>and <00:20:22.245>you <00:20:22.373>really <00:20:22.500>keep <00:20:22.627>in <00:20:22.755>touch

427
00:20:25.305 --> 00:20:27.205
<00:20:25.305>and <00:20:25.538>you <00:20:25.771>know, <00:20:26.005>what <00:20:26.238>has <00:20:26.471>been <00:20:26.705>discussed

428
00:20:27.205 --> 00:20:28.565
<00:20:27.205>with <00:20:27.511>the <00:20:27.817>seller <00:20:28.123>in <00:20:28.429>store

429
00:20:29.065 --> 00:20:31.525
<00:20:29.065>and <00:20:29.345>maybe <00:20:29.625>also <00:20:29.905>the <00:20:30.185>abandoned <00:20:30.465>conversation.

430
00:20:32.185 --> 00:20:34.325
<00:20:32.185>Um, <00:20:32.418>and <00:20:32.651>you <00:20:32.885>know, <00:20:33.118>what's <00:20:33.351>maybe <00:20:33.585>has,

431
00:20:34.465 --> 00:20:36.525
<00:20:34.465>has <00:20:34.698>been <00:20:34.931>sold <00:20:35.165>in <00:20:35.398>the <00:20:35.631>online <00:20:35.865>world

432
00:20:36.585 --> 00:20:38.605
<00:20:36.585>or <00:20:36.785>what's <00:20:36.985>maybe <00:20:37.185>in <00:20:37.385>the <00:20:37.585>abandoned <00:20:37.785>shopping <00:20:37.985>cart.

433
00:20:38.945 --> 00:20:40.925
<00:20:38.945>And <00:20:39.178>then <00:20:39.411>maybe <00:20:39.645>also <00:20:39.878>treat <00:20:40.111>the <00:20:40.345>clients,

434
00:20:41.035 --> 00:20:42.245
<00:20:41.035>sending <00:20:41.398>them <00:20:41.761>a <00:20:42.123>voucher

435
00:20:42.385 --> 00:20:45.365
<00:20:42.385>and <00:20:42.540>say, <00:20:42.696>why <00:20:42.851>don't <00:20:43.007>you <00:20:43.162>now <00:20:43.318>just <00:20:43.473>buy <00:20:43.629>the <00:20:43.785>television,

436
00:20:45.475 --> 00:20:48.725
<00:20:45.475>it's <00:20:45.649>10% <00:20:45.824>off <00:20:46.000>today <00:20:46.175>and <00:20:46.350>just <00:20:46.524>do <00:20:46.699>it <00:20:46.875>today.

437
00:20:49.065 --> 00:20:53.165
<00:20:49.065>So <00:20:49.192>there <00:20:49.319>is <00:20:49.446>also <00:20:49.574>something, <00:20:49.701>so <00:20:49.828>just <00:20:49.955>as <00:20:50.083>an <00:20:50.210>example, <00:20:50.337>how, <00:20:50.465>uh,

438
00:20:53.225 --> 00:20:55.005
<00:20:53.225>so <00:20:53.425>if <00:20:53.625>we <00:20:53.824>have <00:20:54.024>the <00:20:54.225>right <00:20:54.425>data <00:20:54.625>points

439
00:20:55.505 --> 00:20:57.845
<00:20:55.505>and <00:20:55.738>really <00:20:55.971>getting <00:20:56.205>the <00:20:56.438>technology <00:20:56.671>right, <00:20:56.905>so

440
00:20:57.845 --> 00:21:01.845
<00:20:57.845>how <00:20:58.000>we <00:20:58.156>can <00:20:58.311>really <00:20:58.467>move <00:20:58.622>those <00:20:58.778>channels <00:20:58.933>way <00:20:59.089>closer <00:20:59.245>and,

441
00:21:01.845 --> 00:21:02.885
<00:21:01.845>and <00:21:02.157>making <00:21:02.469>this <00:21:02.781>happen.

442
00:21:04.675 --> 00:21:07.575
<00:21:04.675>And <00:21:04.908>Annika, <00:21:05.141>when <00:21:05.375>we <00:21:05.608>look <00:21:05.841>forward, <00:21:06.075>um,

443
00:21:07.835 --> 00:21:11.175
<00:21:07.835>is <00:21:08.068>there <00:21:08.301>any <00:21:08.535>product, <00:21:08.768>um, <00:21:09.001>shopping <00:21:09.235>experience

444
00:21:11.175 --> 00:21:13.975
<00:21:11.175>or <00:21:11.375>feature <00:21:11.575>that <00:21:11.774>seemed <00:21:11.975>futuristic <00:21:12.175>for <00:21:12.375>the <00:21:12.575>moment,

445
00:21:14.195 --> 00:21:17.015
<00:21:14.195>but <00:21:14.370>maybe <00:21:14.544>is <00:21:14.720>common <00:21:14.895>in <00:21:15.070>mainstream <00:21:15.245>in <00:21:15.419>five <00:21:15.595>years?

446
00:21:17.155 --> 00:21:18.255
<00:21:17.155>Is <00:21:17.353>there <00:21:17.551>something <00:21:17.749>in <00:21:17.947>your <00:21:18.145>mind?

447
00:21:18.675 --> 00:21:21.415
<00:21:18.675>Uh, <00:21:18.908>many, <00:21:19.141>many, <00:21:19.375>uh, <00:21:19.608>elements <00:21:19.841>are <00:21:20.075>there.

448
00:21:21.475 --> 00:21:24.495
<00:21:21.475>So, <00:21:21.602>but <00:21:21.729>just <00:21:21.856>coming <00:21:21.984>back <00:21:22.111>to <00:21:22.238>the, <00:21:22.365>so <00:21:22.493>what <00:21:22.620>we <00:21:22.747>just <00:21:22.875>said,

449
00:21:24.595 --> 00:21:26.255
<00:21:24.595>the <00:21:25.061>conversational <00:21:25.528>AI <00:21:25.995>stuff.

450
00:21:26.355 --> 00:21:30.335
<00:21:26.355>So <00:21:26.510>you <00:21:26.666>all <00:21:26.821>know <00:21:26.977>ziri, <00:21:27.132>this <00:21:27.288>is <00:21:27.443>not <00:21:27.599>really <00:21:27.755>cool

451
00:21:30.335 --> 00:21:34.855
<00:21:30.335>because, <00:21:30.475>uh, <00:21:30.615>this <00:21:30.755>AI <00:21:30.895>is <00:21:31.035>not <00:21:31.175>really, <00:21:31.315>uh, <00:21:31.455>re <00:21:31.595>uh, <00:21:31.735>remembering

452
00:21:34.885 --> 00:21:36.295
<00:21:34.885>what <00:21:35.202>you <00:21:35.519>have <00:21:35.836>discussed <00:21:36.154>earlier.

453
00:21:36.675 --> 00:21:39.855
<00:21:36.675>So <00:21:36.875>you <00:21:37.075>don't <00:21:37.274>have <00:21:37.475>this <00:21:37.675>natural <00:21:37.875>conversation <00:21:38.075>feel.

454
00:21:40.155 --> 00:21:44.015
<00:21:40.155>The, <00:21:40.310>the <00:21:40.466>new <00:21:40.621>AI <00:21:40.777>that <00:21:40.932>is <00:21:41.088>not <00:21:41.243>now <00:21:41.399>ready <00:21:41.555>is,

455
00:21:44.075 --> 00:21:46.935
<00:21:44.075>is <00:21:44.308>really <00:21:44.541>this <00:21:44.775>natural <00:21:45.008>conversation <00:21:45.241>with <00:21:45.475>ai.

456
00:21:47.315 --> 00:21:48.655
<00:21:47.315>You <00:21:47.717>can <00:21:48.119>imagine <00:21:48.521>instead

457
00:21:48.655 --> 00:21:52.335
<00:21:48.655>of <00:21:48.830>chatbots <00:21:49.004>having <00:21:49.180>a <00:21:49.355>natural <00:21:49.530>conversation <00:21:49.705>on <00:21:49.879>the, <00:21:50.055>uh,

458
00:21:52.475 --> 00:21:55.215
<00:21:52.475>online <00:21:52.824>store <00:21:53.175>somewhere <00:21:53.524>so <00:21:53.875>easy.

459
00:21:55.555 --> 00:21:59.295
<00:21:55.555>So <00:21:55.671>this <00:21:55.788>is <00:21:55.905>coming, <00:21:56.021>but <00:21:56.138>this <00:21:56.255>will <00:21:56.371>be <00:21:56.488>a <00:21:56.605>commodity <00:21:56.721>in <00:21:56.838>a <00:21:56.955>few

460
00:21:59.295 --> 00:22:00.295
<00:21:59.295>years <00:21:59.595>time, <00:21:59.895>for <00:22:00.195>example.

461
00:22:00.435 --> 00:22:04.815
<00:22:00.435>So, <00:22:00.542>and, <00:22:00.650>um, <00:22:00.758>I <00:22:00.865>think, <00:22:00.973>so <00:22:01.081>what, <00:22:01.188>uh, <00:22:01.296>we <00:22:01.404>see <00:22:01.511>is <00:22:01.619>now <00:22:01.727>a <00:22:01.835>number

462
00:22:04.875 --> 00:22:06.855
<00:22:04.875>of <00:22:05.341>argentic, <00:22:05.808>uh, <00:22:06.275>solution.

463
00:22:07.115 --> 00:22:11.535
<00:22:07.115>Um, <00:22:07.222>so <00:22:07.330>AI <00:22:07.438>help <00:22:07.545>us, <00:22:07.653>uh, <00:22:07.761>so <00:22:07.868>that <00:22:07.976>we <00:22:08.084>need <00:22:08.191>to, <00:22:08.299>to <00:22:08.407>bring <00:22:08.515>together

464
00:22:12.235 --> 00:22:16.175
<00:22:12.235>and <00:22:12.342>I <00:22:12.450>think <00:22:12.558>so <00:22:12.665>what <00:22:12.773>we <00:22:12.881>will <00:22:12.988>see <00:22:13.096>in <00:22:13.204>future <00:22:13.311>that <00:22:13.419>we <00:22:13.527>need <00:22:13.635>to

465
00:22:16.795 --> 00:22:19.575
<00:22:16.795>really <00:22:17.028>find <00:22:17.261>ways <00:22:17.495>to <00:22:17.728>integrate <00:22:17.961>things <00:22:18.195>more,

466
00:22:19.595 --> 00:22:21.055
<00:22:19.595>to <00:22:19.923>make <00:22:20.252>things <00:22:20.580>more <00:22:20.909>smart.

467
00:22:21.715 --> 00:22:23.135
<00:22:21.715>And, <00:22:22.140>um, <00:22:22.567>yeah, <00:22:22.993>so,

468
00:22:23.135 --> 00:22:26.455
<00:22:23.135>and <00:22:23.275>in <00:22:23.415>future, <00:22:23.555>so <00:22:23.695>I'm <00:22:23.835>waiting <00:22:23.975>for <00:22:24.115>the <00:22:24.254>new <00:22:24.395>tech <00:22:24.535>announcements

469
00:22:26.475 --> 00:22:29.855
<00:22:26.475>around <00:22:26.630>when <00:22:26.786>AI <00:22:26.941>can <00:22:27.097>really <00:22:27.252>come <00:22:27.408>up <00:22:27.563>with <00:22:27.719>something <00:22:27.875>really

470
00:22:30.695 --> 00:22:33.575
<00:22:30.695>original, <00:22:30.895>innovative <00:22:31.095>that <00:22:31.294>has <00:22:31.495>not <00:22:31.695>been <00:22:31.895>free <00:22:32.095>trained,

471
00:22:33.595 --> 00:22:36.255
<00:22:33.595>but <00:22:33.770>where <00:22:33.945>AI <00:22:34.120>is <00:22:34.295>thinking <00:22:34.470>a <00:22:34.645>little <00:22:34.820>bit <00:22:34.995>ahead.

472
00:22:36.355 --> 00:22:40.015
<00:22:36.355>So <00:22:36.471>this <00:22:36.588>is <00:22:36.705>coming <00:22:36.821>maybe <00:22:36.938>next <00:22:37.055>year <00:22:37.171>in <00:22:37.288>the, <00:22:37.405>in <00:22:37.521>the <00:22:37.638>new <00:22:37.755>things,

473
00:22:40.075 --> 00:22:42.215
<00:22:40.075>but <00:22:40.275>I <00:22:40.475>think <00:22:40.675>conversational <00:22:40.875>AI <00:22:41.075>is <00:22:41.275>the <00:22:41.475>thing

474
00:22:42.565 --> 00:22:44.775
<00:22:42.565>that <00:22:42.765>I <00:22:42.965>think <00:22:43.165>will <00:22:43.365>be, <00:22:43.565>uh, <00:22:43.765>just <00:22:43.965>business

475
00:22:44.775 --> 00:22:46.015
<00:22:44.775>as <00:22:45.147>usual <00:22:45.519>coming <00:22:45.891>forward.

476
00:22:47.045 --> 00:22:51.535
<00:22:47.045>Okay. <00:22:47.200>Um, <00:22:47.356>and <00:22:47.511>Alejandro, <00:22:47.667>is <00:22:47.822>there, <00:22:47.978>uh, <00:22:48.133>one <00:22:48.289>thing, <00:22:48.445>um,

477
00:22:52.105 --> 00:22:55.335
<00:22:52.105>where <00:22:52.260>we <00:22:52.416>need <00:22:52.571>to <00:22:52.727>stop <00:22:52.882>over <00:22:53.038>hyping <00:22:53.193>it, <00:22:53.349>um, <00:22:53.505>looking

478
00:22:55.355 --> 00:22:56.415
<00:22:55.355>for <00:22:55.673>AI <00:22:55.991>in <00:22:56.309>retail

479
00:22:56.795 --> 00:22:58.775
<00:22:56.795>or <00:22:56.995>everything <00:22:57.195>we <00:22:57.395>are <00:22:57.595>overlooking <00:22:57.795>at <00:22:57.995>the <00:22:58.195>moment?

480
00:23:00.535 --> 00:23:03.065
<00:23:00.535>Yeah, <00:23:00.710>so, <00:23:00.885>so <00:23:01.060>I <00:23:01.235>would <00:23:01.410>say, <00:23:01.585>you <00:23:01.760>know, <00:23:01.935>things

481
00:23:03.065 --> 00:23:04.505
<00:23:03.065>that <00:23:03.497>we <00:23:03.929>are <00:23:04.361>overhyping,

482
00:23:05.265 --> 00:23:07.825
<00:23:05.265>I <00:23:05.498>would <00:23:05.731>say <00:23:05.965>there's <00:23:06.198>definitely <00:23:06.431>many <00:23:06.665>things

483
00:23:07.825 --> 00:23:09.905
<00:23:07.825>that <00:23:08.058>are <00:23:08.291>being <00:23:08.525>overhyped <00:23:08.758>with <00:23:08.991>ai, <00:23:09.225>right?

484
00:23:10.065 --> 00:23:14.665
<00:23:10.065>I <00:23:10.205>mean, <00:23:10.345>just <00:23:10.485>the <00:23:10.625>fact <00:23:10.765>that <00:23:10.905>at <00:23:11.045>dinner <00:23:11.185>you <00:23:11.325>hear, <00:23:11.465>um,

485
00:23:15.385 --> 00:23:18.305
<00:23:15.385>I <00:23:15.540>don't <00:23:15.696>know, <00:23:15.851>family <00:23:16.007>members <00:23:16.162>that <00:23:16.318>have <00:23:16.473>never <00:23:16.629>been <00:23:16.785>related

486
00:23:18.365 --> 00:23:22.465
<00:23:18.365>to <00:23:18.520>tech <00:23:18.676>already <00:23:18.831>bringing <00:23:18.987>things <00:23:19.142>about <00:23:19.298>chat, <00:23:19.453>GPT, <00:23:19.609>et <00:23:19.765>cetera.

487
00:23:22.505 --> 00:23:25.305
<00:23:22.505>I <00:23:22.632>mean, <00:23:22.759>that's <00:23:22.886>when <00:23:23.014>you <00:23:23.141>know <00:23:23.268>that <00:23:23.395>there <00:23:23.523>is <00:23:23.650>a <00:23:23.777>bubble, <00:23:23.905>right?

488
00:23:26.095 --> 00:23:28.065
<00:23:26.095>What <00:23:26.295>I <00:23:26.495>would <00:23:26.695>say <00:23:26.895>is <00:23:27.095>basically <00:23:27.295>two <00:23:27.495>things.

489
00:23:28.525 --> 00:23:32.865
<00:23:28.525>So <00:23:28.665>the <00:23:28.805>first <00:23:28.945>would <00:23:29.085>be <00:23:29.225>that <00:23:29.365>we <00:23:29.505>have <00:23:29.645>to <00:23:29.785>remember <00:23:29.925>that,

490
00:23:32.865 --> 00:23:34.225
<00:23:32.865>especially <00:23:33.109>when <00:23:33.354>it <00:23:33.599>comes <00:23:33.844>to <00:23:34.089>ai.

491
00:23:34.605 --> 00:23:36.985
<00:23:34.605>And, <00:23:34.732>and <00:23:34.859>in <00:23:34.986>the, <00:23:35.114>in <00:23:35.241>the <00:23:35.368>keynote <00:23:35.495>that <00:23:35.623>I <00:23:35.750>gave <00:23:35.877>this <00:23:36.005>morning,

492
00:23:37.825 --> 00:23:41.945
<00:23:37.825>I <00:23:38.000>showed, <00:23:38.175>um, <00:23:38.350>a <00:23:38.525>historical <00:23:38.700>annotated <00:23:38.875>view <00:23:39.050>of <00:23:39.225>ai.

493
00:23:42.245 --> 00:23:43.425
<00:23:42.245>We <00:23:42.457>looked <00:23:42.669>back <00:23:42.882>all <00:23:43.094>the <00:23:43.307>way

494
00:23:43.445 --> 00:23:46.245
<00:23:43.445>to <00:23:43.645>the <00:23:43.845>18 <00:23:44.044>hundreds <00:23:44.245>when <00:23:44.445>the <00:23:44.645>first <00:23:44.845>neural

495
00:23:46.245 --> 00:23:47.525
<00:23:46.245>network <00:23:46.629>was <00:23:47.013>created, <00:23:47.397>right?

496
00:23:47.525 --> 00:23:51.285
<00:23:47.525>So, <00:23:47.652>and <00:23:47.779>I <00:23:47.906>wanted <00:23:48.034>to <00:23:48.161>highlight <00:23:48.288>that <00:23:48.415>AI <00:23:48.543>is <00:23:48.670>not <00:23:48.797>new, <00:23:48.925>right?

497
00:23:51.355 --> 00:23:55.245
<00:23:51.355>Like, <00:23:51.530>and <00:23:51.705>especially <00:23:51.880>the <00:23:52.055>foundations <00:23:52.230>of <00:23:52.405>ai, <00:23:52.580>the <00:23:52.755>ones

498
00:23:55.245 --> 00:23:59.245
<00:23:55.245>that <00:23:55.400>are <00:23:55.556>driving <00:23:55.711>most <00:23:55.867>value <00:23:56.022>tend <00:23:56.178>to <00:23:56.333>be <00:23:56.489>the <00:23:56.645>foundations

499
00:23:59.245 --> 00:24:01.845
<00:23:59.245>that <00:23:59.445>were <00:23:59.645>created, <00:23:59.844>maybe <00:24:00.044>even <00:24:00.245>in <00:24:00.445>the <00:24:00.645>seventies.

500
00:24:01.985 --> 00:24:03.925
<00:24:01.985>Things <00:24:02.334>like <00:24:02.685>support <00:24:03.034>vector <00:24:03.385>machines.

501
00:24:03.925 --> 00:24:06.365
<00:24:03.925>I <00:24:04.080>mean, <00:24:04.236>obviously <00:24:04.391>they're <00:24:04.547>not <00:24:04.702>as, <00:24:04.858>as <00:24:05.013>used, <00:24:05.169>uh, <00:24:05.325>uh,

502
00:24:06.415 --> 00:24:09.725
<00:24:06.415>today <00:24:06.590>anymore, <00:24:06.764>but <00:24:06.940>we <00:24:07.115>still, <00:24:07.290>um, <00:24:07.465>um, <00:24:07.639>see <00:24:07.815>some

503
00:24:09.725 --> 00:24:12.045
<00:24:09.725>of <00:24:09.925>those <00:24:10.125>core <00:24:10.324>foundations <00:24:10.524>that <00:24:10.725>are <00:24:10.925>still <00:24:11.125>relevant.

504
00:24:12.625 --> 00:24:15.325
<00:24:12.625>Um, <00:24:12.800>uh, <00:24:12.975>things <00:24:13.150>like <00:24:13.325>I <00:24:13.500>mentioned <00:24:13.675>like <00:24:13.850>rag, <00:24:14.025>right?

505
00:24:15.325 --> 00:24:17.805
<00:24:15.325>It's <00:24:15.452>a <00:24:15.579>concept <00:24:15.706>that <00:24:15.834>came, <00:24:15.961>uh, <00:24:16.088>back <00:24:16.215>in <00:24:16.343>the, <00:24:16.470>in <00:24:16.597>the <00:24:16.725>seventies

506
00:24:17.805 --> 00:24:19.085
<00:24:17.805>and <00:24:17.997>right <00:24:18.189>now <00:24:18.381>everybody's <00:24:18.573>talking <00:24:18.765>about <00:24:18.957>in,

507
00:24:19.105 --> 00:24:20.605
<00:24:19.105>in <00:24:19.375>the <00:24:19.645>context <00:24:19.915>of <00:24:20.185>agent <00:24:20.455>systems.

508
00:24:21.265 --> 00:24:22.605
<00:24:21.265>So <00:24:21.466>one <00:24:21.667>thing <00:24:21.868>that <00:24:22.069>I <00:24:22.270>would <00:24:22.471>say

509
00:24:23.145 --> 00:24:24.885
<00:24:23.145>is <00:24:23.611>definitely <00:24:24.078>overhyped, <00:24:24.545>right?

510
00:24:24.885 --> 00:24:28.325
<00:24:24.885>It's <00:24:25.040>certainly <00:24:25.196>the <00:24:25.351>agentic, <00:24:25.507>uh, <00:24:25.662>um, <00:24:25.818>you <00:24:25.973>know, <00:24:26.129>uh, <00:24:26.285>space,

511
00:24:28.715 --> 00:24:30.445
<00:24:28.715>obviously <00:24:29.181>there's <00:24:29.648>certainly <00:24:30.115>potential

512
00:24:30.445 --> 00:24:31.685
<00:24:30.445>and <00:24:30.668>there's <00:24:30.891>a <00:24:31.114>lot <00:24:31.337>of <00:24:31.561>potential.

513
00:24:31.685 --> 00:24:33.285
<00:24:31.685>As <00:24:31.885>it <00:24:32.085>was <00:24:32.284>mentioned, <00:24:32.485>there's <00:24:32.685>gonna <00:24:32.885>be <00:24:33.085>a

514
00:24:33.435 --> 00:24:34.965
<00:24:33.435>huge <00:24:34.123>transformational <00:24:34.812>capabilities.

515
00:24:35.625 --> 00:24:37.285
<00:24:35.625>But <00:24:35.905>at <00:24:36.185>the <00:24:36.465>end, <00:24:36.745>right <00:24:37.025>now,

516
00:24:37.355 --> 00:24:39.205
<00:24:37.355>what <00:24:37.635>is <00:24:37.915>driving <00:24:38.195>a <00:24:38.475>significant <00:24:38.755>portion

517
00:24:39.265 --> 00:24:43.885
<00:24:39.265>of <00:24:39.440>the <00:24:39.615>business <00:24:39.790>value <00:24:39.965>within <00:24:40.140>organizations <00:24:40.315>are <00:24:40.490>those <00:24:40.665>core

518
00:24:44.465 --> 00:24:45.685
<00:24:44.465>ML <00:24:44.831>components, <00:24:45.197>the <00:24:45.562>things

519
00:24:45.685 --> 00:24:48.885
<00:24:45.685>that <00:24:45.885>are <00:24:46.085>really <00:24:46.284>powering <00:24:46.485>your <00:24:46.685>search, <00:24:46.885>your <00:24:47.085>recommendations,

520
00:24:48.915 --> 00:24:50.725
<00:24:48.915>your <00:24:49.381>forecasting, <00:24:49.848>your <00:24:50.315>optimization,

521
00:24:51.075 --> 00:24:54.365
<00:24:51.075>your <00:24:51.355>marketing <00:24:51.635>intelligence, <00:24:51.915>enabling <00:24:52.195>better <00:24:52.475>decisions,

522
00:24:54.365 --> 00:24:55.445
<00:24:54.365>being <00:24:54.689>able <00:24:55.013>to <00:24:55.337>invest

523
00:24:55.785 --> 00:24:59.045
<00:24:55.785>and <00:24:55.940>distribute <00:24:56.096>budgets <00:24:56.251>where <00:24:56.407>you're <00:24:56.562>gonna <00:24:56.718>make <00:24:56.873>the <00:24:57.029>most <00:24:57.185>out

524
00:24:59.205 --> 00:25:01.885
<00:24:59.205>of, <00:24:59.405>uh, <00:24:59.605>uh, <00:24:59.804>value <00:25:00.004>for <00:25:00.205>your <00:25:00.405>customers, <00:25:00.605>right?

525
00:25:01.985 --> 00:25:03.445
<00:25:01.985>So, <00:25:02.149>so <00:25:02.313>I <00:25:02.477>would <00:25:02.641>say <00:25:02.806>that <00:25:02.970>would <00:25:03.134>be <00:25:03.299>one.

526
00:25:04.105 --> 00:25:06.485
<00:25:04.105>And <00:25:04.245>the <00:25:04.385>second <00:25:04.525>one <00:25:04.665>was <00:25:04.805>what <00:25:04.945>I <00:25:05.085>used <00:25:05.225>to <00:25:05.365>close, <00:25:05.505>uh,

527
00:25:06.585 --> 00:25:07.645
<00:25:06.585>my <00:25:07.062>previous <00:25:07.539>session.

528
00:25:08.425 --> 00:25:10.605
<00:25:08.425>So <00:25:08.658>if <00:25:08.891>you <00:25:09.125>think <00:25:09.358>about <00:25:09.591>all, <00:25:09.825>all

529
00:25:10.605 --> 00:25:12.325
<00:25:10.605>of <00:25:10.838>the <00:25:11.071>problems <00:25:11.305>in <00:25:11.538>the <00:25:11.771>world, <00:25:12.005>right?

530
00:25:12.715 --> 00:25:15.365
<00:25:12.715>This <00:25:12.870>huge <00:25:13.026>amount <00:25:13.181>of <00:25:13.337>problems <00:25:13.492>in <00:25:13.648>the <00:25:13.803>world, <00:25:13.959>you <00:25:14.115>know,

531
00:25:15.485 --> 00:25:19.565
<00:25:15.485>a <00:25:15.640>subset <00:25:15.796>of <00:25:15.951>those <00:25:16.107>actually <00:25:16.262>have <00:25:16.418>solutions, <00:25:16.573>then <00:25:16.729>a <00:25:16.885>subset

532
00:25:20.395 --> 00:25:24.085
<00:25:20.395>have <00:25:20.745>technology <00:25:21.095>solutions <00:25:21.445>under <00:25:21.795>that,

533
00:25:24.595 --> 00:25:28.445
<00:25:24.595>only <00:25:24.750>a <00:25:24.906>small <00:25:25.061>amount <00:25:25.217>of <00:25:25.372>those <00:25:25.528>are <00:25:25.683>actually <00:25:25.839>AI <00:25:25.995>solutions,

534
00:25:29.025 --> 00:25:33.165
<00:25:29.025>and <00:25:29.152>a <00:25:29.279>very <00:25:29.406>tiny <00:25:29.534>blip <00:25:29.661>is <00:25:29.788>going <00:25:29.915>to <00:25:30.043>be <00:25:30.170>gen <00:25:30.297>ai, <00:25:30.425>right?

535
00:25:33.625 --> 00:25:35.245
<00:25:33.625>So <00:25:33.800>this <00:25:33.975>is <00:25:34.150>something <00:25:34.325>that <00:25:34.500>we <00:25:34.675>have <00:25:34.850>to <00:25:35.025>remember.

536
00:25:35.585 --> 00:25:38.725
<00:25:35.585>So, <00:25:35.712>so, <00:25:35.839>so <00:25:35.966>I <00:25:36.094>would <00:25:36.221>say <00:25:36.348>probably <00:25:36.475>this <00:25:36.603>is <00:25:36.730>maybe <00:25:36.857>something <00:25:36.985>to,

537
00:25:38.985 --> 00:25:41.245
<00:25:38.985>you <00:25:39.125>know, <00:25:39.264>leave <00:25:39.405>with <00:25:39.544>this, <00:25:39.685>yes, <00:25:39.824>there's <00:25:39.965>a <00:25:40.104>lot <00:25:40.245>of <00:25:40.385>potential,

538
00:25:41.585 --> 00:25:43.805
<00:25:41.585>but <00:25:41.760>let's <00:25:41.935>not <00:25:42.110>get <00:25:42.285>stuck <00:25:42.460>just <00:25:42.635>on <00:25:42.810>the <00:25:42.985>hype

539
00:25:44.065 --> 00:25:46.645
<00:25:44.065>and <00:25:44.265>work <00:25:44.465>on <00:25:44.665>the <00:25:44.865>foundational <00:25:45.065>as <00:25:45.265>well. <00:25:45.465>Yeah.

540
00:25:47.075 --> 00:25:48.965
<00:25:47.075>Okay. <00:25:47.425>We <00:25:47.775>are <00:25:48.125>almost <00:25:48.475>done,

541
00:25:48.985 --> 00:25:50.805
<00:25:48.985>but <00:25:49.185>one <00:25:49.385>final <00:25:49.584>question <00:25:49.784>to <00:25:49.985>both <00:25:50.185>of <00:25:50.385>you.

542
00:25:51.665 --> 00:25:53.485
<00:25:51.665>If <00:25:52.014>our <00:25:52.365>audience <00:25:52.715>here, <00:25:53.065>um,

543
00:25:53.785 --> 00:25:55.805
<00:25:53.785>should <00:25:54.018>remember <00:25:54.251>one <00:25:54.485>thing <00:25:54.718>about <00:25:54.951>the <00:25:55.185>future

544
00:25:56.345 --> 00:25:57.605
<00:25:56.345>of <00:25:56.912>intelligent <00:25:57.479>retail

545
00:25:57.605 --> 00:26:00.165
<00:25:57.605>and <00:25:57.805>consumer <00:25:58.005>tech <00:25:58.205>Annika, <00:25:58.405>what <00:25:58.605>should <00:25:58.805>that <00:25:59.005>be?

546
00:26:02.115 --> 00:26:06.735
<00:26:02.115>So <00:26:02.242>on <00:26:02.369>the <00:26:02.496>future, <00:26:02.624>so <00:26:02.751>I <00:26:02.878>am, <00:26:03.005>I'm <00:26:03.133>really, <00:26:03.260>really, <00:26:03.387>uh, <00:26:03.515>uh,

547
00:26:06.875 --> 00:26:09.055
<00:26:06.875>so <00:26:07.075>a <00:26:07.275>little <00:26:07.475>careful <00:26:07.675>what <00:26:07.875>the <00:26:08.075>future <00:26:08.275>holds

548
00:26:09.055 --> 00:26:11.655
<00:26:09.055>because <00:26:09.288>we <00:26:09.521>see <00:26:09.755>so <00:26:09.988>many <00:26:10.221>technology <00:26:10.455>advancements,

549
00:26:11.795 --> 00:26:16.615
<00:26:11.795>but <00:26:11.935>I, <00:26:12.075>I <00:26:12.215>really <00:26:12.355>believe <00:26:12.495>in <00:26:12.635>the <00:26:12.775>combination <00:26:12.915>of <00:26:13.055>the <00:26:13.195>human

550
00:26:17.115 --> 00:26:21.615
<00:26:17.115>and <00:26:17.255>AI <00:26:17.395>so <00:26:17.535>that <00:26:17.675>it <00:26:17.815>is <00:26:17.955>not <00:26:18.095>just <00:26:18.235>technology <00:26:18.375>pushing <00:26:18.515>everything

551
00:26:22.075 --> 00:26:24.295
<00:26:22.075>or <00:26:22.275>we <00:26:22.475>will <00:26:22.675>just <00:26:22.875>have <00:26:23.075>machines <00:26:23.275>in <00:26:23.475>store.

552
00:26:24.585 --> 00:26:27.695
<00:26:24.585>There <00:26:24.740>is <00:26:24.896>also <00:26:25.051>around <00:26:25.207>shopping, <00:26:25.362>there <00:26:25.518>is <00:26:25.673>an <00:26:25.829>emotional <00:26:25.985>element

553
00:26:27.725 --> 00:26:29.415
<00:26:27.725>that <00:26:27.925>you <00:26:28.125>mentioned <00:26:28.324>as <00:26:28.524>well <00:26:28.725>that <00:26:28.925>you <00:26:29.125>want

554
00:26:29.415 --> 00:26:30.855
<00:26:29.415>to <00:26:29.674>create, <00:26:29.933>uh, <00:26:30.192>in <00:26:30.451>the <00:26:30.711>shop.

555
00:26:31.515 --> 00:26:34.935
<00:26:31.515>So, <00:26:31.670>um, <00:26:31.826>uh, <00:26:31.981>I, <00:26:32.137>I <00:26:32.292>really <00:26:32.448>believe <00:26:32.603>it <00:26:32.759>is, <00:26:32.915>uh,

556
00:26:35.175 --> 00:26:38.855
<00:26:35.175>a <00:26:35.408>really <00:26:35.641>good <00:26:35.875>combination <00:26:36.108>of <00:26:36.341>the <00:26:36.575>technology,

557
00:26:38.875 --> 00:26:42.015
<00:26:38.875>making <00:26:39.108>things <00:26:39.341>efficient, <00:26:39.575>the <00:26:39.808>supply <00:26:40.041>chain <00:26:40.275>sufficient,

558
00:26:42.075 --> 00:26:43.380
<00:26:42.075>the <00:26:42.662>marketing <00:26:43.249>intelligence,

559
00:26:43.865 --> 00:26:47.085
<00:26:43.865>but <00:26:44.065>also <00:26:44.265>cutting <00:26:44.465>through <00:26:44.665>the <00:26:44.865>hype <00:26:45.065>that, <00:26:45.265>um,

560
00:26:47.465 --> 00:26:51.005
<00:26:47.465>the <00:26:47.665>human <00:26:47.865>can <00:26:48.064>really <00:26:48.264>is <00:26:48.465>not <00:26:48.665>information <00:26:48.865>overload,

561
00:26:51.145 --> 00:26:54.805
<00:26:51.145>but <00:26:51.320>really, <00:26:51.495>uh, <00:26:51.670>sees <00:26:51.845>a <00:26:52.020>good <00:26:52.195>partnership <00:26:52.370>with <00:26:52.545>ai.

562
00:26:54.865 --> 00:26:56.925
<00:26:54.865>And <00:26:55.005>this <00:26:55.145>is, <00:26:55.285>I <00:26:55.425>think <00:26:55.565>what <00:26:55.705>I <00:26:55.845>see <00:26:55.985>also <00:26:56.125>in <00:26:56.265>retail.

563
00:26:57.315 --> 00:26:59.165
<00:26:57.315>Okay, <00:26:58.015>great. <00:26:58.715>Ano,

564
00:27:00.095 --> 00:27:02.545
<00:27:00.095>Yeah, <00:27:00.235>so <00:27:00.375>I <00:27:00.515>was <00:27:00.655>thinking <00:27:00.795>what <00:27:00.935>could <00:27:01.075>be <00:27:01.215>a <00:27:01.355>good <00:27:01.495>takeaway?

565
00:27:02.685 --> 00:27:06.145
<00:27:02.685>So <00:27:02.825>maybe <00:27:02.965>what <00:27:03.105>I <00:27:03.245>will <00:27:03.385>say <00:27:03.524>is <00:27:03.665>we <00:27:03.804>are <00:27:03.945>at <00:27:04.085>the,

566
00:27:06.145 --> 00:27:07.865
<00:27:06.145>we <00:27:06.495>are <00:27:06.845>developers <00:27:07.195>conference <00:27:07.545>today,

567
00:27:08.405 --> 00:27:11.305
<00:27:08.405>and <00:27:08.545>I <00:27:08.685>will <00:27:08.825>make <00:27:08.965>a <00:27:09.105>wild <00:27:09.245>guess <00:27:09.385>that <00:27:09.524>we <00:27:09.665>have <00:27:09.805>most

568
00:27:11.305 --> 00:27:14.145
<00:27:11.305>of <00:27:11.445>the <00:27:11.585>people <00:27:11.725>in <00:27:11.865>the <00:27:12.005>audience, <00:27:12.145>people <00:27:12.285>that <00:27:12.425>work <00:27:12.565>on <00:27:12.705>tech

569
00:27:14.525 --> 00:27:16.785
<00:27:14.525>or <00:27:14.758>work <00:27:14.991>adjacent <00:27:15.225>to <00:27:15.458>tech <00:27:15.691>at <00:27:15.925>least.

570
00:27:17.525 --> 00:27:20.745
<00:27:17.525>So <00:27:17.641>to <00:27:17.758>me, <00:27:17.875>what <00:27:17.991>I, <00:27:18.108>and <00:27:18.225>maybe <00:27:18.341>some, <00:27:18.458>some, <00:27:18.575>some, <00:27:18.691>not <00:27:18.808>saying <00:27:18.925>no,

571
00:27:20.745 --> 00:27:22.385
<00:27:20.745>but <00:27:20.945>I <00:27:21.145>think <00:27:21.344>in <00:27:21.544>majority <00:27:21.745>we <00:27:21.945>can <00:27:22.145>assume.

572
00:27:22.965 --> 00:27:26.825
<00:27:22.965>Um, <00:27:23.081>but <00:27:23.198>what <00:27:23.314>I <00:27:23.431>would <00:27:23.548>say <00:27:23.665>is <00:27:23.781>that <00:27:23.898>in <00:27:24.014>the <00:27:24.131>next <00:27:24.248>maybe <00:27:24.365>five

573
00:27:26.825 --> 00:27:31.105
<00:27:26.825>or <00:27:26.965>10 <00:27:27.105>years, <00:27:27.245>to <00:27:27.385>a <00:27:27.525>certain <00:27:27.665>extent, <00:27:27.805>what <00:27:27.945>will <00:27:28.085>be <00:27:28.225>fulfilled

574
00:27:31.105 --> 00:27:33.025
<00:27:31.105>and <00:27:31.305>what <00:27:31.505>will <00:27:31.705>be <00:27:31.905>created <00:27:32.105>in <00:27:32.305>that <00:27:32.505>future

575
00:27:33.045 --> 00:27:37.465
<00:27:33.045>of <00:27:33.200>AI <00:27:33.356>will <00:27:33.511>be <00:27:33.667>largely <00:27:33.822>driven <00:27:33.978>by <00:27:34.133>people <00:27:34.289>like <00:27:34.445>us

576
00:27:38.045 --> 00:27:40.585
<00:27:38.045>in <00:27:38.220>the <00:27:38.395>audience <00:27:38.570>like <00:27:38.745>us <00:27:38.920>in <00:27:39.095>this <00:27:39.270>stage, <00:27:39.445>right?

577
00:27:41.045 --> 00:27:42.825
<00:27:41.045>So <00:27:41.278>we <00:27:41.511>will <00:27:41.745>all <00:27:41.978>have <00:27:42.211>to <00:27:42.445>think

578
00:27:42.935 --> 00:27:44.585
<00:27:42.935>what <00:27:43.215>are <00:27:43.495>some <00:27:43.774>of <00:27:44.054>those <00:27:44.335>innovations?

579
00:27:44.585 --> 00:27:46.865
<00:27:44.585>What <00:27:44.725>are <00:27:44.865>the <00:27:45.005>things <00:27:45.145>that <00:27:45.285>like <00:27:45.425>we <00:27:45.565>can <00:27:45.705>use <00:27:45.845>to <00:27:45.985>bridge

580
00:27:47.005 --> 00:27:48.985
<00:27:47.005>and <00:27:47.355>improve <00:27:47.705>that <00:27:48.055>customer <00:27:48.405>experience?

581
00:27:49.365 --> 00:27:52.265
<00:27:49.365>So <00:27:49.492>it's <00:27:49.619>now <00:27:49.746>for <00:27:49.874>you <00:27:50.001>to <00:27:50.128>maybe <00:27:50.255>take <00:27:50.383>some <00:27:50.510>of <00:27:50.637>these <00:27:50.765>insights

582
00:27:52.685 --> 00:27:54.665
<00:27:52.685>and <00:27:52.885>really <00:27:53.085>be <00:27:53.284>able <00:27:53.485>to <00:27:53.685>convert <00:27:53.885>them, <00:27:54.085>right?

583
00:27:54.665 --> 00:27:57.745
<00:27:54.665>Especially <00:27:54.840>if <00:27:55.014>you <00:27:55.190>are <00:27:55.365>working <00:27:55.540>in <00:27:55.715>retail, <00:27:55.889>that <00:27:56.065>future

584
00:27:57.765 --> 00:27:59.985
<00:27:57.765>of <00:27:57.998>retail <00:27:58.231>lies <00:27:58.465>on <00:27:58.698>the <00:27:58.931>hands <00:27:59.165>of

585
00:28:00.615 --> 00:28:02.585
<00:28:00.615>technologists, <00:28:00.965>I <00:28:01.315>would <00:28:01.665>say, <00:28:02.015>right?

586
00:28:02.645 --> 00:28:04.065
<00:28:02.645>So <00:28:02.900>yes, <00:28:03.156>obviously, <00:28:03.411>you <00:28:03.667>know, <00:28:03.923>the,

587
00:28:04.065 --> 00:28:05.905
<00:28:04.065>the <00:28:04.298>physical <00:28:04.531>aspect <00:28:04.765>is <00:28:04.998>important <00:28:05.231>as <00:28:05.465>well,

588
00:28:06.205 --> 00:28:09.545
<00:28:06.205>but <00:28:06.345>I <00:28:06.485>think <00:28:06.625>now <00:28:06.764>we <00:28:06.905>can't <00:28:07.044>have <00:28:07.185>a <00:28:07.324>conversation <00:28:07.465>without <00:28:07.605>the

589
00:28:09.545 --> 00:28:12.905
<00:28:09.545>core <00:28:09.672>of <00:28:09.799>the <00:28:09.926>technology <00:28:10.054>and <00:28:10.181>to <00:28:10.308>certain <00:28:10.435>extent <00:28:10.563>also <00:28:10.690>on <00:28:10.817>the <00:28:10.945>ai.

590
00:28:13.365 --> 00:28:15.945
<00:28:13.365>So, <00:28:13.481>so <00:28:13.598>I <00:28:13.715>would <00:28:13.831>say <00:28:13.948>that <00:28:14.065>would <00:28:14.181>be <00:28:14.298>a <00:28:14.415>good <00:28:14.531>call <00:28:14.648>to <00:28:14.765>action.

591
00:28:17.095 --> 00:28:20.745
<00:28:17.095>Okay. <00:28:17.250>Thanks <00:28:17.406>a <00:28:17.561>lot. <00:28:17.717>Um, <00:28:17.872>thank <00:28:18.028>you <00:28:18.183>guys <00:28:18.339>for <00:28:18.495>attending.

592
00:28:21.235 --> 00:28:22.945
<00:28:21.235>Again, <00:28:21.468>I <00:28:21.701>want <00:28:21.935>to <00:28:22.168>remind <00:28:22.401>you, <00:28:22.635>um,

593
00:28:23.205 --> 00:28:27.945
<00:28:23.205>please <00:28:23.332>visit <00:28:23.459>us <00:28:23.586>at <00:28:23.714>our <00:28:23.841>biggest <00:28:23.968>show <00:28:24.095>at <00:28:24.223>if <00:28:24.350>a <00:28:24.477>in <00:28:24.605>September.

594
00:28:29.325 --> 00:28:31.545
<00:28:29.325>And <00:28:29.558>here <00:28:29.791>you <00:28:30.025>see <00:28:30.258>the <00:28:30.491>QR <00:28:30.725>code.

595
00:28:31.645 --> 00:28:35.825
<00:28:31.645>If <00:28:31.785>you <00:28:31.925>scan <00:28:32.065>it, <00:28:32.205>you <00:28:32.345>will <00:28:32.485>be <00:28:32.625>our <00:28:32.764>preferred <00:28:32.905>VIP <00:28:33.045>guest.

596
00:28:36.565 --> 00:28:38.065
<00:28:36.565>Thanks <00:28:36.835>again <00:28:37.105>to <00:28:37.375>both <00:28:37.645>of <00:28:37.915>you

597
00:28:38.605 --> 00:28:40.745
<00:28:38.605>to <00:28:38.885>make <00:28:39.165>this <00:28:39.445>panel <00:28:39.725>really <00:28:40.005>exciting.

598
00:28:40.755 --> 00:28:41.145
<00:28:40.755>Thank <00:28:41.106>you.