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<00:03:31.445>between <00:03:31.911>developers <00:03:32.378>and <00:03:32.845>non-developers.

81
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<00:03:33.945>So, <00:03:34.120>uh, <00:03:34.295>it <00:03:34.470>was <00:03:34.644>very, <00:03:34.820>I <00:03:34.995>was <00:03:35.170>very <00:03:35.345>happy

82
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<00:03:35.605>that <00:03:35.744>I <00:03:35.885>was <00:03:36.024>a <00:03:36.165>good <00:03:36.304>developer, <00:03:36.445>but <00:03:36.584>also <00:03:36.725>a <00:03:36.864>good <00:03:37.005>communicator

83
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<00:03:38.445>and <00:03:38.561>I <00:03:38.678>managed <00:03:38.795>to <00:03:38.911>put <00:03:39.028>the <00:03:39.144>two <00:03:39.261>together <00:03:39.378>into <00:03:39.495>a <00:03:39.611>new <00:03:39.728>job <00:03:39.845>role.

84
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<00:03:42.005>Super <00:03:42.254>Cool. <00:03:42.504>Well, <00:03:42.754>it's <00:03:43.004>great

85
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<00:03:43.115>to <00:03:43.289>have <00:03:43.463>you <00:03:43.637>in <00:03:43.811>the <00:03:43.985>dere <00:03:44.159>space.

86
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<00:03:44.275>Thank <00:03:44.475>you, <00:03:44.675>Chris, <00:03:44.875>for <00:03:45.075>also <00:03:45.275>joining <00:03:45.475>us <00:03:45.675>today.

87
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<00:03:46.575>Uri, <00:03:46.730>you've <00:03:46.886>spent <00:03:47.041>decades <00:03:47.197>in <00:03:47.352>HR <00:03:47.508>and <00:03:47.663>the <00:03:47.819>people <00:03:47.975>space,

88
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<00:03:50.015>and <00:03:50.220>you've <00:03:50.425>helped <00:03:50.630>also <00:03:50.835>a <00:03:51.041>lot

89
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<00:03:51.155>of <00:03:51.355>companies <00:03:51.555>shape <00:03:51.755>their <00:03:51.955>cultures <00:03:52.155>and <00:03:52.355>employer <00:03:52.555>brands.

90
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<00:03:53.595>Mm-hmm. <00:03:53.795>What <00:03:53.995>inspired <00:03:54.195>you <00:03:54.395>to <00:03:54.595>now <00:03:54.795>be <00:03:54.995>part

91
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<00:03:56.155>of <00:03:56.460>the <00:03:56.767>Weir <00:03:57.072>developer's <00:03:57.379>vision

92
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<00:03:57.575>and <00:03:57.774>bridge <00:03:57.975>this <00:03:58.174>gap <00:03:58.375>between <00:03:58.575>HR <00:03:58.774>and <00:03:58.975>tech?

93
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<00:03:59.655>And <00:03:59.795>why <00:03:59.935>do <00:04:00.075>you <00:04:00.215>think <00:04:00.355>that <00:04:00.495>connection <00:04:00.635>is <00:04:00.775>so <00:04:00.915>important <00:04:01.055>today?

94
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<00:04:02.515>I <00:04:02.654>mean, <00:04:02.795>I <00:04:02.934>really <00:04:03.075>started <00:04:03.214>as <00:04:03.355>a <00:04:03.494>software <00:04:03.635>developer <00:04:03.774>back <00:04:03.915>then

95
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<00:04:05.195>in <00:04:05.334>the <00:04:05.475>late <00:04:05.614>eighties, <00:04:05.755>and <00:04:05.894>then <00:04:06.035>I <00:04:06.174>moved <00:04:06.315>into <00:04:06.454>the <00:04:06.595>marketing

96
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<00:04:07.895>and <00:04:08.175>product <00:04:08.455>marketing <00:04:08.735>and <00:04:09.015>advertising <00:04:09.295>space.

97
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<00:04:10.855>And <00:04:11.138>I <00:04:11.422>was <00:04:11.705>always <00:04:11.989>wondering,

98
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<00:04:12.425>wondering <00:04:12.625>why <00:04:12.825>there <00:04:13.025>was <00:04:13.225>companies <00:04:13.425>having <00:04:13.625>a <00:04:13.825>kind

99
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<00:04:15.115>of <00:04:15.465>a <00:04:15.815>nearly <00:04:16.165>similar <00:04:16.515>product

100
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<00:04:17.015>and <00:04:17.248>one <00:04:17.481>stayed <00:04:17.714>really <00:04:17.948>successful <00:04:18.181>for <00:04:18.414>decades,

101
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<00:04:19.695>and <00:04:19.957>the <00:04:20.220>other <00:04:20.483>disappeared <00:04:20.746>as <00:04:21.008>as,

102
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<00:04:21.295>as <00:04:21.472>fast <00:04:21.649>as <00:04:21.827>they <00:04:22.004>were <00:04:22.182>on <00:04:22.359>the <00:04:22.537>market.

103
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<00:04:23.535>And <00:04:23.735>then <00:04:23.935>I <00:04:24.135>was <00:04:24.335>looking <00:04:24.535>behind <00:04:24.735>the <00:04:24.935>curtain

104
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<00:04:25.535>and, <00:04:25.675>uh, <00:04:25.815>it, <00:04:25.955>it <00:04:26.095>was <00:04:26.235>really <00:04:26.375>kind <00:04:26.515>of <00:04:26.655>a <00:04:26.795>personal <00:04:26.935>mission

105
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<00:04:28.935>and <00:04:29.135>I'm, <00:04:29.335>I'm <00:04:29.535>really <00:04:29.735>deep <00:04:29.935>diving <00:04:30.135>into <00:04:30.335>it,

106
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<00:04:31.865>what <00:04:32.216>makes <00:04:32.567>a <00:04:32.917>difference.

107
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<00:04:33.135>And <00:04:33.310>honestly, <00:04:33.485>what <00:04:33.659>I <00:04:33.835>found <00:04:34.010>out <00:04:34.185>in <00:04:34.360>40 <00:04:34.534>years

108
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<00:04:35.435>of <00:04:35.635>career <00:04:35.835>now <00:04:36.035>is <00:04:36.235>it's, <00:04:36.435>it's <00:04:36.635>always <00:04:36.835>people.

109
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<00:04:38.695>And <00:04:38.850>so <00:04:39.006>it <00:04:39.161>is <00:04:39.317>really <00:04:39.472>worse <00:04:39.628>to <00:04:39.783>have <00:04:39.939>a <00:04:40.094>look

110
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<00:04:41.945>what <00:04:42.178>inspires <00:04:42.411>people, <00:04:42.645>what <00:04:42.878>makes <00:04:43.111>people <00:04:43.344>curious.

111
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<00:04:45.295>Uh, <00:04:45.435>and <00:04:45.575>I <00:04:45.715>think <00:04:45.855>that's, <00:04:45.995>that's <00:04:46.135>why <00:04:46.275>we <00:04:46.415>build <00:04:46.555>this <00:04:46.695>bridge.

112
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<00:04:48.715>I <00:04:48.855>think <00:04:48.995>that's <00:04:49.135>why <00:04:49.275>we <00:04:49.415>were <00:04:49.555>we <00:04:49.695>developers <00:04:49.835>stepping <00:04:49.975>into <00:04:50.115>it.

113
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<00:04:51.435>I <00:04:51.635>mean, <00:04:51.835>we <00:04:52.035>could <00:04:52.235>also <00:04:52.435>be <00:04:52.635>a <00:04:52.835>developer

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<00:04:52.995>community, <00:04:53.247>and <00:04:53.499>I <00:04:53.751>think <00:04:54.003>we <00:04:54.255>are.

115
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<00:04:54.425>Yeah. <00:04:54.705>But <00:04:54.985>honestly, <00:04:55.265>I <00:04:55.545>think, <00:04:55.825>um,

116
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<00:04:57.935>to <00:04:58.090>make <00:04:58.246>companies <00:04:58.401>understand <00:04:58.557>what <00:04:58.712>goes <00:04:58.868>on <00:04:59.023>in <00:04:59.179>the <00:04:59.335>minds

117
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<00:05:01.395>and <00:05:01.639>the <00:05:01.884>brains <00:05:02.129>and <00:05:02.374>the <00:05:02.619>hearts

118
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<00:05:02.855>and <00:05:03.010>the <00:05:03.166>stomachs <00:05:03.321>of <00:05:03.477>people, <00:05:03.632>I <00:05:03.788>think <00:05:03.943>that's <00:05:04.099>really <00:05:04.255>important.

119
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<00:05:05.135>And, <00:05:05.368>uh, <00:05:05.601>that's <00:05:05.835>honestly, <00:05:06.068>that's <00:05:06.301>for <00:05:06.534>me,

120
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<00:05:07.275>that's <00:05:07.832>employee <00:05:08.390>branding.

121
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<00:05:08.715>Employee <00:05:08.890>branding <00:05:09.065>is <00:05:09.239>not <00:05:09.414>having <00:05:09.590>a <00:05:09.765>cool <00:05:09.940>story <00:05:10.114>somewhere.

122
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<00:05:11.425>Yeah. <00:05:11.705>And <00:05:11.985>a <00:05:12.265>copy <00:05:12.545>paste <00:05:12.825>thing.

123
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<00:05:14.015>And <00:05:14.155>before <00:05:14.294>I <00:05:14.435>joined <00:05:14.575>re <00:05:14.715>developers, <00:05:14.854>I <00:05:14.995>was <00:05:15.135>a <00:05:15.275>chief <00:05:15.414>evangelist

124
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<00:05:17.175>and, <00:05:17.408>and, <00:05:17.641>and <00:05:17.875>managing <00:05:18.108>director <00:05:18.341>of <00:05:18.575>StepStone

125
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<00:05:19.275>for <00:05:19.450>many <00:05:19.625>years <00:05:19.799>in <00:05:19.974>Austria <00:05:20.150>and <00:05:20.325>for <00:05:20.500>StepStone <00:05:20.674>Group.

126
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<00:05:22.575>And <00:05:22.691>I <00:05:22.808>really <00:05:22.925>took <00:05:23.041>the <00:05:23.158>time <00:05:23.275>in, <00:05:23.391>I <00:05:23.508>think <00:05:23.625>it <00:05:23.741>was <00:05:23.858>in <00:05:23.974>2019

127
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<00:05:27.215>before <00:05:27.390>pandemic, <00:05:27.565>I <00:05:27.739>really <00:05:27.914>sat <00:05:28.090>down <00:05:28.265>be <00:05:28.440>between <00:05:28.614>Christmas

128
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<00:05:30.855>and <00:05:31.156>Hap <00:05:31.458>and <00:05:31.759>New <00:05:32.061>Year,

129
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<00:05:32.895>and <00:05:33.094>I <00:05:33.294>was <00:05:33.495>watching <00:05:33.695>200 <00:05:33.895>employer <00:05:34.094>branding <00:05:34.294>videos,

130
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<00:05:35.445>which <00:05:35.702>I <00:05:35.959>found <00:05:36.217>on <00:05:36.474>the <00:05:36.732>internet,

131
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<00:05:36.935>on <00:05:37.285>career <00:05:37.635>pages, <00:05:37.985>on <00:05:38.335>homepages.

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<00:05:39.295>And <00:05:39.575>they <00:05:39.855>were <00:05:40.135>so <00:05:40.415>copy <00:05:40.695>paste,

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<00:05:42.095>it <00:05:42.295>was <00:05:42.495>all <00:05:42.695>the <00:05:42.895>same <00:05:43.095>kind <00:05:43.295>of <00:05:43.495>style.

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<00:05:44.255>It <00:05:44.430>was, <00:05:44.605>everybody <00:05:44.780>wanted <00:05:44.955>to <00:05:45.130>have <00:05:45.305>a <00:05:45.480>cool <00:05:45.655>office

135
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<00:05:46.775>and <00:05:47.008>everybody <00:05:47.241>was <00:05:47.474>showing <00:05:47.708>his <00:05:47.941>campus <00:05:48.174>areas

136
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<00:05:49.215>and <00:05:49.390>they <00:05:49.565>all, <00:05:49.740>all, <00:05:49.915>all <00:05:50.090>were <00:05:50.265>playing <00:05:50.440>little <00:05:50.615>Googles.

137
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<00:05:51.915>Yeah. <00:05:52.090>And <00:05:52.265>that, <00:05:52.440>that <00:05:52.615>was <00:05:52.790>really <00:05:52.965>frustrating <00:05:53.140>for <00:05:53.315>me

138
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<00:05:55.755>because <00:05:55.930>I <00:05:56.105>said, <00:05:56.280>okay, <00:05:56.455>that <00:05:56.630>doesn't <00:05:56.805>give <00:05:56.980>any <00:05:57.155>kind

139
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<00:05:58.284>of <00:05:58.564>differentiation <00:05:58.844>to <00:05:59.124>people <00:05:59.405>out <00:05:59.684>there.

140
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<00:06:00.165>I <00:06:00.445>mean, <00:06:00.725>they're <00:06:01.005>looking <00:06:01.285>for <00:06:01.565>questions,

141
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<00:06:02.515>answers <00:06:02.902>on <00:06:03.289>their <00:06:03.676>questions.

142
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<00:06:03.805>At <00:06:03.932>the <00:06:04.059>end <00:06:04.186>of <00:06:04.314>the <00:06:04.441>day, <00:06:04.568>they <00:06:04.695>get <00:06:04.823>some <00:06:04.950>cool <00:06:05.077>marketing <00:06:05.205>stuff.

143
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<00:06:06.425>And <00:06:06.600>I <00:06:06.775>think <00:06:06.950>that <00:06:07.125>is <00:06:07.300>probably <00:06:07.475>the <00:06:07.650>biggest <00:06:07.825>issue

144
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<00:06:09.315>with <00:06:09.787>employer <00:06:10.260>branding

145
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<00:06:10.365>and <00:06:10.565>it, <00:06:10.765>it <00:06:10.965>probably <00:06:11.165>still <00:06:11.365>is <00:06:11.565>an <00:06:11.765>issue.

146
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<00:06:13.335>Awesome. <00:06:13.490>Thank <00:06:13.646>you. <00:06:13.801>Well, <00:06:13.957>that <00:06:14.112>gives <00:06:14.268>me <00:06:14.423>already <00:06:14.579>a <00:06:14.734>great,

147
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<00:06:15.885>um, <00:06:16.235>transition <00:06:16.585>into <00:06:16.935>the <00:06:17.284>topic.

148
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<00:06:17.525>We <00:06:17.700>wanna <00:06:17.875>start <00:06:18.049>off <00:06:18.224>now, <00:06:18.400>uh, <00:06:18.575>employer <00:06:18.750>branding <00:06:18.924>trends.

149
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<00:06:20.125>So <00:06:20.344>ju <00:06:20.563>let <00:06:20.782>me <00:06:21.001>start <00:06:21.219>with <00:06:21.438>you

150
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<00:06:21.585>because <00:06:21.822>you've <00:06:22.060>just <00:06:22.297>mentioned <00:06:22.535>a <00:06:22.772>couple

151
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<00:06:22.925>of <00:06:23.351>really <00:06:23.777>important <00:06:24.203>things.

152
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<00:06:24.405>Mm-hmm. <00:06:24.679>So <00:06:24.954>you've <00:06:25.228>been <00:06:25.503>exposed

153
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<00:06:25.625>to <00:06:25.922>many <00:06:26.219>employer <00:06:26.516>branding <00:06:26.813>trends

154
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<00:06:26.945>over <00:06:27.146>the <00:06:27.348>last <00:06:27.549>couple <00:06:27.751>of <00:06:27.953>years.

155
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<00:06:28.065>You're <00:06:28.240>also <00:06:28.415>doing <00:06:28.590>your <00:06:28.765>own <00:06:28.940>podcast <00:06:29.115>capuchino <00:06:29.290>with <00:06:29.465>hr

156
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<00:06:30.765>and <00:06:30.965>you've <00:06:31.164>also, <00:06:31.365>um, <00:06:31.565>uh, <00:06:31.765>driven <00:06:31.965>a <00:06:32.164>lot

157
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<00:06:33.905>of <00:06:34.060>the <00:06:34.216>projects <00:06:34.371>here <00:06:34.527>at <00:06:34.682>where <00:06:34.838>developers <00:06:34.993>when <00:06:35.149>it <00:06:35.304>comes

158
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<00:06:36.025>to <00:06:36.180>creating <00:06:36.336>developer <00:06:36.491>surveys <00:06:36.647>over <00:06:36.802>the <00:06:36.958>last <00:06:37.113>couple <00:06:37.269>of <00:06:37.424>years.

159
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<00:06:38.765>So <00:06:38.905>I'm <00:06:39.044>curious, <00:06:39.185>what <00:06:39.325>shifts <00:06:39.465>are <00:06:39.604>you <00:06:39.745>seeing <00:06:39.885>currently <00:06:40.025>on <00:06:40.164>the

160
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<00:06:41.585>market <00:06:41.818>in <00:06:42.051>how <00:06:42.284>companies <00:06:42.518>are <00:06:42.751>approaching <00:06:42.984>employer

161
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<00:06:44.225>branding <00:06:44.486>in <00:06:44.747>a <00:06:45.008>tech <00:06:45.269>market?

162
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<00:06:46.105>I <00:06:46.245>think, <00:06:46.385>if <00:06:46.525>I <00:06:46.665>have <00:06:46.805>to <00:06:46.945>put <00:06:47.085>it <00:06:47.225>in <00:06:47.365>one <00:06:47.505>word,

163
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<00:06:47.845>it <00:06:48.195>would <00:06:48.545>definitely <00:06:48.895>be <00:06:49.245>individualization.

164
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<00:06:50.165>So <00:06:50.320>I <00:06:50.476>think <00:06:50.631>what, <00:06:50.787>what, <00:06:50.942>what, <00:06:51.098>what <00:06:51.253>happened <00:06:51.409>in <00:06:51.565>2019?

165
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<00:06:53.305>Everybody <00:06:53.505>wanted <00:06:53.705>to <00:06:53.905>work <00:06:54.105>for <00:06:54.305>the <00:06:54.505>big <00:06:54.705>brands.

166
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<00:06:55.365>It <00:06:55.565>was <00:06:55.765>the <00:06:55.965>Sarandos, <00:06:56.165>it <00:06:56.365>was <00:06:56.565>the <00:06:56.765>Googles,

167
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<00:06:57.545>it <00:06:57.845>was <00:06:58.145>the <00:06:58.445>Microsoft.

168
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<00:06:58.615>Everybody <00:06:58.790>wanted <00:06:58.965>to, <00:06:59.140>to <00:06:59.315>work <00:06:59.490>for <00:06:59.665>these <00:06:59.840>big <00:07:00.015>brands.

169
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<00:07:00.985>And <00:07:01.185>there <00:07:01.385>was <00:07:01.585>probably <00:07:01.785>two, <00:07:01.985>two <00:07:02.185>important <00:07:02.385>things.

170
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<00:07:04.565>It <00:07:04.720>was <00:07:04.876>probably <00:07:05.031>the <00:07:05.187>brand <00:07:05.342>and, <00:07:05.498>and <00:07:05.653>then <00:07:05.809>the <00:07:05.965>salary

171
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<00:07:07.685>and <00:07:07.914>what <00:07:08.144>we <00:07:08.373>see <00:07:08.603>now.

172
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<00:07:08.725>And <00:07:08.865>I <00:07:09.005>mean, <00:07:09.145>you <00:07:09.285>conducted <00:07:09.425>the <00:07:09.565>last <00:07:09.705>surveys <00:07:09.845>with <00:07:09.985>us <00:07:10.125>Sivan,

173
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<00:07:11.765>so <00:07:11.905>you, <00:07:12.044>you <00:07:12.185>probably <00:07:12.325>know <00:07:12.465>the <00:07:12.604>details <00:07:12.745>even <00:07:12.885>better <00:07:13.025>than <00:07:13.164>me.

174
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<00:07:14.765>Uh, <00:07:14.881>but <00:07:14.998>what <00:07:15.115>we <00:07:15.231>see <00:07:15.348>is <00:07:15.465>that <00:07:15.581>there's <00:07:15.698>a <00:07:15.815>kind <00:07:15.931>of <00:07:16.048>a <00:07:16.164>tremendous,

175
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<00:07:18.765>um, <00:07:19.231>trend <00:07:19.698>into <00:07:20.164>individualization.

176
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<00:07:21.805>So <00:07:21.960>people <00:07:22.116>want <00:07:22.271>to <00:07:22.427>be <00:07:22.582>taken <00:07:22.738>serious <00:07:22.893>from <00:07:23.049>the <00:07:23.205>companies.

177
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<00:07:26.285>And <00:07:26.460>if <00:07:26.635>somebody <00:07:26.810>is <00:07:26.985>looking <00:07:27.160>for <00:07:27.335>security, <00:07:27.510>you <00:07:27.685>have

178
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<00:07:30.945>to <00:07:31.224>offer <00:07:31.505>security <00:07:31.784>for <00:07:32.065>these <00:07:32.344>kind

179
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<00:07:32.625>of <00:07:32.780>people <00:07:32.936>if <00:07:33.091>want, <00:07:33.247>if <00:07:33.402>you <00:07:33.558>want <00:07:33.713>to <00:07:33.869>attract <00:07:34.025>them.

180
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<00:07:34.525>For <00:07:34.854>others, <00:07:35.185>it's <00:07:35.515>money.

181
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<00:07:35.765>For <00:07:35.920>others, <00:07:36.076>it's <00:07:36.231>probably <00:07:36.387>wellbeing <00:07:36.542>for, <00:07:36.698>for <00:07:36.853>the <00:07:37.009>next <00:07:37.164>ones.

182
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<00:07:39.525>It, <00:07:39.758>it, <00:07:39.991>it's <00:07:40.224>so, <00:07:40.458>so <00:07:40.691>different, <00:07:40.924>uh,

183
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<00:07:42.895>like <00:07:43.212>the <00:07:43.529>people <00:07:43.846>themselves <00:07:44.164>are.

184
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<00:07:44.305>And <00:07:44.460>I <00:07:44.616>think <00:07:44.771>that <00:07:44.927>is <00:07:45.082>what <00:07:45.238>we <00:07:45.393>need <00:07:45.549>to <00:07:45.705>understand.

185
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<00:07:47.965>Very <00:07:48.165>interesting. <00:07:48.365>And <00:07:48.565>Chris, <00:07:48.765>what <00:07:48.965>do <00:07:49.165>you <00:07:49.365>think,

186
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<00:07:49.935>because <00:07:50.215>you've <00:07:50.495>been <00:07:50.775>a <00:07:51.055>developer <00:07:51.335>yourself,

187
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<00:07:51.735>you've <00:07:51.968>trans <00:07:52.201>transitioned <00:07:52.435>into <00:07:52.668>the <00:07:52.901>Devereux <00:07:53.135>space.

188
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<00:07:54.405>What <00:07:54.580>do <00:07:54.755>you <00:07:54.929>think <00:07:55.104>developers <00:07:55.280>actually <00:07:55.455>care <00:07:55.630>about <00:07:55.804>when

189
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<00:07:56.895>they're <00:07:57.245>thinking <00:07:57.594>about <00:07:57.945>potential <00:07:58.294>employers?

190
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<00:07:59.575>I <00:07:59.715>think <00:07:59.854>what, <00:07:59.995>what <00:08:00.135>Rudy <00:08:00.275>said <00:08:00.414>is <00:08:00.555>a <00:08:00.695>very <00:08:00.835>important <00:08:00.974>point

191
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<00:08:02.095>that <00:08:02.250>basically <00:08:02.406>we <00:08:02.561>used <00:08:02.717>to <00:08:02.872>just <00:08:03.028>strive <00:08:03.183>to <00:08:03.339>be <00:08:03.495>part

192
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<00:08:04.455>of <00:08:04.630>the <00:08:04.805>big <00:08:04.979>players, <00:08:05.155>and <00:08:05.330>we <00:08:05.505>were <00:08:05.680>like, <00:08:05.854>oh,

193
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<00:08:06.605>it's <00:08:06.758>cool <00:08:06.911>if <00:08:07.064>you <00:08:07.217>made <00:08:07.370>it <00:08:07.523>when <00:08:07.676>you're <00:08:07.829>in <00:08:07.982>Apple,

194
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<00:08:08.155>or <00:08:08.388>you're <00:08:08.621>Microsoft <00:08:08.854>or <00:08:09.088>you're <00:08:09.321>in <00:08:09.554>Google.

195
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<00:08:10.395>But <00:08:10.594>all <00:08:10.794>of <00:08:10.995>those <00:08:11.195>are <00:08:11.395>laying <00:08:11.594>off <00:08:11.794>people

196
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<00:08:12.135>by <00:08:12.369>the <00:08:12.603>truckload <00:08:12.837>right <00:08:13.071>now.

197
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<00:08:13.175>Like, <00:08:13.408>it's <00:08:13.641>the, <00:08:13.875>the <00:08:14.108>veneer <00:08:14.341>has <00:08:14.575>gone.

198
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<00:08:15.045>Like <00:08:15.220>the, <00:08:15.395>the <00:08:15.570>whole <00:08:15.745>idea <00:08:15.920>of <00:08:16.095>like <00:08:16.270>going <00:08:16.445>there

199
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<00:08:18.035>and <00:08:18.175>having <00:08:18.315>a <00:08:18.455>career <00:08:18.595>and <00:08:18.735>working <00:08:18.875>on <00:08:19.015>the <00:08:19.155>coolest <00:08:19.295>stuff <00:08:19.435>is

200
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<00:08:20.615>like, <00:08:20.823>I <00:08:21.032>mean, <00:08:21.241>I <00:08:21.450>saw <00:08:21.659>people

201
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<00:08:21.775>that <00:08:22.008>worked <00:08:22.241>on <00:08:22.474>the <00:08:22.708>same <00:08:22.941>things <00:08:23.174>over

202
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<00:08:23.535>and <00:08:23.815>over <00:08:24.095>again <00:08:24.375>in <00:08:24.655>large <00:08:24.935>companies,

203
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<00:08:25.335>and <00:08:25.510>it <00:08:25.685>was <00:08:25.859>really <00:08:26.034>boring <00:08:26.210>for <00:08:26.385>them <00:08:26.560>as <00:08:26.734>well.

204
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<00:08:27.715>So <00:08:27.890>the, <00:08:28.065>the <00:08:28.239>fact <00:08:28.414>of <00:08:28.590>like, <00:08:28.765>taking <00:08:28.940>ourselves <00:08:29.114>serious

205
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<00:08:30.955>and <00:08:31.174>thanks <00:08:31.393>Rudy <00:08:31.611>for <00:08:31.830>bringing <00:08:32.049>that <00:08:32.269>up,

206
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<00:08:32.495>I <00:08:32.768>I <00:08:33.042>find <00:08:33.315>that <00:08:33.589>very <00:08:33.862>bizarre.

207
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<00:08:34.015>Like <00:08:34.189>that <00:08:34.365>infantilization <00:08:34.539>of <00:08:34.715>people <00:08:34.890>that <00:08:35.064>happened <00:08:35.240>in <00:08:35.414>the,

208
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<00:08:37.554>in <00:08:37.729>the <00:08:37.905>beginning, <00:08:38.079>in <00:08:38.255>the <00:08:38.429>midway <00:08:38.604>of <00:08:38.780>two <00:08:38.954>thousands

209
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<00:08:39.735>where <00:08:40.001>it's <00:08:40.267>like, <00:08:40.534>yeah, <00:08:40.800>it's <00:08:41.067>great.

210
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<00:08:41.335>I <00:08:41.451>can <00:08:41.568>go <00:08:41.685>to <00:08:41.801>Google <00:08:41.918>Campus <00:08:42.035>and <00:08:42.151>they <00:08:42.268>wash <00:08:42.385>my <00:08:42.501>clothes <00:08:42.618>for <00:08:42.735>me.

211
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<00:08:43.955>And <00:08:44.155>I'm <00:08:44.355>like, <00:08:44.555>I <00:08:44.755>can <00:08:44.955>do <00:08:45.155>that <00:08:45.355>myself.

212
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<00:08:45.955>You <00:08:46.110>know, <00:08:46.266>like <00:08:46.421>I <00:08:46.577>know <00:08:46.732>how <00:08:46.888>a <00:08:47.043>washing <00:08:47.199>machine <00:08:47.355>works.

213
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<00:08:48.755>So <00:08:48.895>the, <00:08:49.035>the <00:08:49.175>whole <00:08:49.314>idea <00:08:49.455>of <00:08:49.595>like <00:08:49.735>making <00:08:49.875>everything <00:08:50.015>for <00:08:50.155>you

214
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<00:08:51.915>and <00:08:52.070>keeping <00:08:52.226>you <00:08:52.381>in <00:08:52.537>the <00:08:52.692>campus <00:08:52.848>with <00:08:53.003>a <00:08:53.159>golden <00:08:53.314>ball

215
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<00:08:54.255>and <00:08:54.371>chain <00:08:54.488>for <00:08:54.605>like <00:08:54.721>18 <00:08:54.838>hours <00:08:54.955>a <00:08:55.071>day <00:08:55.188>makes <00:08:55.305>no <00:08:55.421>sense <00:08:55.538>to <00:08:55.655>me.

216
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<00:08:58.105>And <00:08:58.385>me <00:08:58.665>never <00:08:58.945>having <00:08:59.225>been <00:08:59.505>university,

217
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<00:09:00.445>I <00:09:00.678>always <00:09:00.911>felt <00:09:01.145>this <00:09:01.378>like <00:09:01.611>campus <00:09:01.845>feeling

218
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<00:09:02.325>that <00:09:02.525>these <00:09:02.725>companies <00:09:02.925>gave <00:09:03.125>me <00:09:03.325>creepy <00:09:03.525>as <00:09:03.725>hell.

219
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<00:09:04.365>Mm-hmm. <00:09:04.505>It <00:09:04.645>just <00:09:04.785>felt <00:09:04.925>like <00:09:05.065>weird <00:09:05.205>to <00:09:05.345>be <00:09:05.485>in <00:09:05.625>a <00:09:05.765>place

220
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<00:09:08.205>where <00:09:08.345>the <00:09:08.485>company <00:09:08.625>tells <00:09:08.765>me, <00:09:08.905>you're <00:09:09.045>now <00:09:09.185>part <00:09:09.325>of <00:09:09.465>our <00:09:09.605>family.

221
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<00:09:11.465>And <00:09:11.605>I'm <00:09:11.745>like, <00:09:11.885>well, <00:09:12.025>I <00:09:12.165>don't <00:09:12.305>even <00:09:12.445>like <00:09:12.585>my <00:09:12.725>own <00:09:12.865>family,

222
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<00:09:13.665>so <00:09:13.820>well, <00:09:13.976>what's, <00:09:14.131>why <00:09:14.287>should <00:09:14.442>I <00:09:14.598>actually <00:09:14.753>choose <00:09:14.909>another <00:09:15.064>one?

223
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<00:09:17.035>This, <00:09:17.190>this <00:09:17.346>makes <00:09:17.501>no <00:09:17.657>sense <00:09:17.812>to <00:09:17.968>actually, <00:09:18.123>the, <00:09:18.279>the, <00:09:18.435>uh,

224
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<00:09:20.305>the <00:09:20.655>forced <00:09:21.005>marketing <00:09:21.354>that, <00:09:21.704>uh,

225
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<00:09:22.845>every <00:09:23.020>company <00:09:23.195>has <00:09:23.370>a <00:09:23.545>cutesy <00:09:23.720>name <00:09:23.895>for <00:09:24.070>their <00:09:24.245>people,

226
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<00:09:25.155>like <00:09:25.388>the <00:09:25.621>Microsoft <00:09:25.855>these <00:09:26.088>and <00:09:26.321>the <00:09:26.555>Googlers

227
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<00:09:27.625>and <00:09:27.800>the, <00:09:27.975>I <00:09:28.150>don't <00:09:28.325>know <00:09:28.500>what <00:09:28.675>other <00:09:28.850>people <00:09:29.025>say.

228
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<00:09:29.885>Like <00:09:30.075>there <00:09:30.265>might <00:09:30.455>be <00:09:30.646>inappropriate <00:09:30.836>things <00:09:31.026>if <00:09:31.217>you,

229
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<00:09:31.365>if <00:09:31.581>you <00:09:31.797>shorten <00:09:32.013>the <00:09:32.228>names <00:09:32.444>of <00:09:32.661>things,

230
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<00:09:32.905>but <00:09:33.079>it <00:09:33.255>feels <00:09:33.430>just <00:09:33.605>like <00:09:33.780>this <00:09:33.954>forced <00:09:34.130>like, <00:09:34.305>oh,

231
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<00:09:36.145>we <00:09:36.415>are <00:09:36.685>a <00:09:36.954>great <00:09:37.225>family <00:09:37.495>here.

232
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<00:09:38.265>And <00:09:38.420>that <00:09:38.576>becomes <00:09:38.731>so <00:09:38.887>hollow <00:09:39.042>nowadays, <00:09:39.198>seeing <00:09:39.353>all <00:09:39.509>the <00:09:39.665>rounds

233
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<00:09:41.365>of <00:09:41.540>layoffs <00:09:41.715>and <00:09:41.890>seeing <00:09:42.065>how <00:09:42.240>fast <00:09:42.415>it <00:09:42.590>actually <00:09:42.765>happens

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<00:09:43.875>that <00:09:44.341>people <00:09:44.808>get <00:09:45.275>changed.

235
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<00:09:45.705>And <00:09:45.832>that <00:09:45.959>like, <00:09:46.086>uh, <00:09:46.214>I <00:09:46.341>mean, <00:09:46.468>at <00:09:46.595>one <00:09:46.723>time <00:09:46.850>in <00:09:46.977>a <00:09:47.105>company,

236
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<00:09:50.005>I <00:09:50.180>won't <00:09:50.355>mention <00:09:50.530>Microsoft, <00:09:50.705>uh, <00:09:50.880>we <00:09:51.055>had <00:09:51.230>a <00:09:51.405>t-shirt

237
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<00:09:52.605>that <00:09:52.760>basically <00:09:52.916>said <00:09:53.071>like, <00:09:53.227>this <00:09:53.382>is <00:09:53.538>not <00:09:53.693>my <00:09:53.849>first <00:09:54.005>reorg.

238
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<00:09:54.965>Because <00:09:55.120>e <00:09:55.276>every <00:09:55.431>single <00:09:55.587>time <00:09:55.742>a <00:09:55.898>new <00:09:56.053>director <00:09:56.209>came <00:09:56.365>around,

239
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<00:09:58.465>the <00:09:58.735>whole <00:09:59.005>department <00:09:59.275>went <00:09:59.545>with <00:09:59.815>them

240
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<00:10:00.025>and <00:10:00.199>the <00:10:00.375>goals <00:10:00.550>of <00:10:00.725>the <00:10:00.900>department <00:10:01.074>changed <00:10:01.250>as <00:10:01.425>well.

241
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<00:10:02.625>So <00:10:02.905>halfway <00:10:03.185>through <00:10:03.465>your <00:10:03.745>programming <00:10:04.025>journey

242
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<00:10:04.625>of <00:10:04.825>developing <00:10:05.025>something <00:10:05.225>amazing, <00:10:05.425>it <00:10:05.625>became <00:10:05.825>not <00:10:06.025>interesting

243
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<00:10:07.705>for <00:10:08.035>the <00:10:08.365>company <00:10:08.694>anymore.

244
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<00:10:09.505>So <00:10:09.718>what <00:10:09.931>we <00:10:10.144>are <00:10:10.357>looking <00:10:10.569>for <00:10:10.782>right

245
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<00:10:10.925>now <00:10:11.141>is, <00:10:11.357>first <00:10:11.573>of <00:10:11.789>all <00:10:12.005>salary.

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<00:10:12.385>But <00:10:12.525>the, <00:10:12.665>please, <00:10:12.805>please, <00:10:12.944>never, <00:10:13.085>ever <00:10:13.225>put <00:10:13.365>in <00:10:13.505>a <00:10:13.645>job <00:10:13.785>ad

247
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<00:10:16.445>that <00:10:16.751>would <00:10:17.057>do <00:10:17.363>competitive <00:10:17.669>salary.

248
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<00:10:18.445>'cause <00:10:18.600>it <00:10:18.756>means <00:10:18.911>nothing. <00:10:19.067>Just <00:10:19.222>put <00:10:19.378>a <00:10:19.533>number <00:10:19.689>there, <00:10:19.845>fine.

249
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<00:10:21.645>Like <00:10:21.800>if <00:10:21.956>it's <00:10:22.111>not <00:10:22.267>the <00:10:22.422>number <00:10:22.578>that <00:10:22.733>you <00:10:22.889>want, <00:10:23.045>I'm,

250
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<00:10:24.085>whenever <00:10:24.285>I <00:10:24.485>did <00:10:24.685>negotiations <00:10:24.885>in <00:10:25.085>a <00:10:25.285>job <00:10:25.485>interview,

251
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<00:10:26.645>I <00:10:26.924>put <00:10:27.203>20% <00:10:27.482>on <00:10:27.761>top.

252
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<00:10:28.315>Like, <00:10:28.590>let, <00:10:28.865>let's <00:10:29.141>go <00:10:29.416>from <00:10:29.692>that.

253
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<00:10:29.915>It's <00:10:30.106>a <00:10:30.298>bit <00:10:30.489>like <00:10:30.681>selling <00:10:30.872>things <00:10:31.064>on <00:10:31.256>vintage.

254
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<00:10:32.085>Somebody <00:10:32.225>has <00:10:32.365>like <00:10:32.505>20 <00:10:32.645>euros <00:10:32.785>and <00:10:32.925>you <00:10:33.065>offer <00:10:33.205>them <00:10:33.345>five <00:10:33.485>euros.

255
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<00:10:34.605>That's <00:10:34.838>the <00:10:35.071>same <00:10:35.305>with <00:10:35.538>our <00:10:35.771>job <00:10:36.005>interviews.

256
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<00:10:36.665>So <00:10:36.899>please <00:10:37.133>put <00:10:37.367>a <00:10:37.601>number <00:10:37.835>there

257
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<00:10:37.965>and <00:10:38.165>so <00:10:38.365>don't <00:10:38.565>say <00:10:38.765>like, <00:10:38.965>we <00:10:39.165>are <00:10:39.365>competitive.

258
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<00:10:40.125>'cause <00:10:40.325>I'm <00:10:40.525>not <00:10:40.725>gonna <00:10:40.925>put <00:10:41.125>the <00:10:41.325>effort <00:10:41.525>in

259
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<00:10:41.925>and <00:10:42.125>do <00:10:42.324>the <00:10:42.525>research, <00:10:42.724>what <00:10:42.925>competitive <00:10:43.125>means, <00:10:43.324>like,

260
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<00:10:44.185>I'm <00:10:44.464>not <00:10:44.744>gonna <00:10:45.025>research <00:10:45.305>your <00:10:45.584>competitors,

261
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<00:10:46.315>just <00:10:46.548>gimme <00:10:46.781>the <00:10:47.015>information <00:10:47.248>that <00:10:47.481>you <00:10:47.715>want.

262
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<00:10:48.865>And <00:10:49.098>what <00:10:49.331>developers <00:10:49.565>are <00:10:49.798>looking <00:10:50.031>for <00:10:50.265>mostly

263
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<00:10:51.965>nowadays <00:10:52.245>is <00:10:52.525>actually <00:10:52.805>not <00:10:53.085>only, <00:10:53.365>uh,

264
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<00:10:54.905>having <00:10:55.259>a <00:10:55.613>good <00:10:55.967>environment,

265
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<00:10:56.085>having <00:10:56.435>a <00:10:56.785>good <00:10:57.135>developer <00:10:57.485>environment

266
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<00:10:57.925>to <00:10:58.080>get <00:10:58.236>your <00:10:58.391>MacBook <00:10:58.547>sorted, <00:10:58.702>to <00:10:58.858>get <00:10:59.013>your <00:10:59.169>computer <00:10:59.324>sorted,

267
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<00:11:00.085>whatever <00:11:00.212>you <00:11:00.339>want <00:11:00.466>to <00:11:00.594>do, <00:11:00.721>but <00:11:00.848>also, <00:11:00.975>uh, <00:11:01.103>a <00:11:01.230>bit <00:11:01.357>of <00:11:01.485>like

268
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<00:11:03.775>trust <00:11:04.228>into <00:11:04.680>the <00:11:05.134>company.

269
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<00:11:05.395>Like, <00:11:05.675>if <00:11:05.954>I <00:11:06.235>start <00:11:06.515>working <00:11:06.795>here,

270
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<00:11:07.535>where <00:11:07.690>am <00:11:07.846>I <00:11:08.001>gonna <00:11:08.157>be <00:11:08.312>in, <00:11:08.468>in <00:11:08.623>a <00:11:08.779>year's <00:11:08.935>time?

271
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<00:11:10.025>And <00:11:10.237>this <00:11:10.449>is <00:11:10.662>an <00:11:10.874>age <00:11:11.087>thing.

272
00:11:11.405 --> 00:11:13.405
<00:11:11.405>A <00:11:11.638>a <00:11:11.871>an <00:11:12.105>18-year-old <00:11:12.338>developer <00:11:12.571>doesn't <00:11:12.805>care.

273
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<00:11:13.945>And, <00:11:14.100>uh, <00:11:14.256>it <00:11:14.411>was <00:11:14.567>very <00:11:14.722>frustrating <00:11:14.878>working <00:11:15.033>for <00:11:15.189>large <00:11:15.345>companies

274
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<00:11:16.845>as <00:11:16.985>a <00:11:17.125>lead <00:11:17.265>engineer <00:11:17.405>because <00:11:17.545>there <00:11:17.685>every <00:11:17.825>half <00:11:17.965>year <00:11:18.105>change <00:11:18.245>in

275
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<00:11:20.005>the <00:11:20.180>company's <00:11:20.355>a <00:11:20.530>normal <00:11:20.705>thing <00:11:20.880>in <00:11:21.055>the <00:11:21.230>Silicon <00:11:21.405>Valley

276
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<00:11:22.065>and <00:11:22.294>in <00:11:22.524>Seattle <00:11:22.753>as <00:11:22.983>well.

277
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<00:11:23.545>So <00:11:23.778>every <00:11:24.011>time <00:11:24.245>you <00:11:24.478>train <00:11:24.711>somebody <00:11:24.944>up

278
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<00:11:25.405>to <00:11:25.579>become <00:11:25.755>something <00:11:25.930>useful <00:11:26.105>for <00:11:26.280>the <00:11:26.454>company, <00:11:26.630>they <00:11:26.805>left

279
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<00:11:27.795>because <00:11:27.995>the <00:11:28.194>other <00:11:28.395>company <00:11:28.594>offered <00:11:28.795>them <00:11:28.995>more <00:11:29.194>money.

280
00:11:30.665 --> 00:11:34.525
<00:11:30.665>So <00:11:30.805>money <00:11:30.944>is <00:11:31.084>a <00:11:31.224>thing, <00:11:31.365>a <00:11:31.505>level <00:11:31.645>like <00:11:31.785>here's, <00:11:31.925>we <00:11:32.064>expect

281
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<00:11:34.525>that <00:11:34.652>kind <00:11:34.779>of <00:11:34.906>salary, <00:11:35.034>but <00:11:35.161>you <00:11:35.288>cannot, <00:11:35.415>uh, <00:11:35.543>you <00:11:35.670>cannot <00:11:35.797>tease <00:11:35.925>us

282
00:11:38.005 --> 00:11:41.845
<00:11:38.005>with <00:11:38.132>like <00:11:38.259>more, <00:11:38.386>I <00:11:38.514>mean, <00:11:38.641>was <00:11:38.768>it <00:11:38.895>like <00:11:39.023>250 <00:11:39.150>million <00:11:39.277>signup <00:11:39.405>bonus

283
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<00:11:41.945>for <00:11:42.263>that <00:11:42.581>one <00:11:42.899>player?

284
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<00:11:43.105>Uh, <00:11:43.305>for <00:11:43.505>that <00:11:43.705>one <00:11:43.905>AI <00:11:44.105>researcher <00:11:44.305>at <00:11:44.505>Meta,

285
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<00:11:46.025>that's <00:11:46.305>like <00:11:46.584>salaries <00:11:46.865>for <00:11:47.145>football <00:11:47.425>players.

286
00:11:48.065 --> 00:11:50.205
<00:11:48.065>And <00:11:48.265>the <00:11:48.465>main <00:11:48.665>difference <00:11:48.865>is <00:11:49.065>like <00:11:49.265>computer <00:11:49.465>developers,

287
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<00:11:50.825>useful <00:11:51.058>sentences <00:11:51.291>and <00:11:51.525>these <00:11:51.758>kind <00:11:51.991>of <00:11:52.225>things.

288
00:11:52.785 --> 00:11:54.365
<00:11:52.785>But, <00:11:53.018>but <00:11:53.251>it's <00:11:53.485>as <00:11:53.718>much <00:11:53.951>silly <00:11:54.185>money.

289
00:11:54.865 --> 00:11:57.365
<00:11:54.865>So, <00:11:55.040>uh, <00:11:55.215>trust <00:11:55.390>in <00:11:55.565>the <00:11:55.740>company <00:11:55.915>to <00:11:56.090>be <00:11:56.265>allowed

290
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<00:11:57.365>to <00:11:57.598>do <00:11:57.831>creative <00:11:58.065>things <00:11:58.298>in <00:11:58.531>there, <00:11:58.765>to

291
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<00:12:00.985>be <00:12:01.335>visibly <00:12:01.685>publicly <00:12:02.035>as <00:12:02.385>well.

292
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<00:12:02.985>That's <00:12:03.140>another <00:12:03.296>thing. <00:12:03.451>The <00:12:03.607>the <00:12:03.762>main <00:12:03.918>thing <00:12:04.073>you <00:12:04.229>can <00:12:04.385>do

293
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<00:12:05.325>to <00:12:05.465>your <00:12:05.605>developers <00:12:05.745>that <00:12:05.885>actually <00:12:06.025>makes <00:12:06.165>them <00:12:06.305>hate <00:12:06.445>you <00:12:06.585>is <00:12:06.725>hide

294
00:12:08.485 --> 00:12:11.685
<00:12:08.485>them <00:12:08.625>in <00:12:08.765>a <00:12:08.905>corner <00:12:09.045>and <00:12:09.185>basically <00:12:09.325>not <00:12:09.465>let <00:12:09.605>them <00:12:09.745>speak <00:12:09.885>publicly

295
00:12:11.945 --> 00:12:14.165
<00:12:11.945>and <00:12:12.120>not <00:12:12.295>trust <00:12:12.470>them <00:12:12.645>to <00:12:12.820>have <00:12:12.995>a <00:12:13.170>public <00:12:13.345>presence.

296
00:12:14.605 --> 00:12:16.245
<00:12:14.605>I <00:12:14.780>had <00:12:14.955>an <00:12:15.130>offer <00:12:15.305>from <00:12:15.480>Apple <00:12:15.655>at <00:12:15.830>one <00:12:16.005>time

297
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<00:12:16.305>and <00:12:16.432>they <00:12:16.559>asked <00:12:16.686>me <00:12:16.814>to <00:12:16.941>shut <00:12:17.068>down <00:12:17.195>my <00:12:17.323>block, <00:12:17.450>which <00:12:17.577>I <00:12:17.704>opened,

298
00:12:18.615 --> 00:12:20.645
<00:12:18.615>which <00:12:18.965>I <00:12:19.315>wrote <00:12:19.665>since <00:12:20.015>2005.

299
00:12:21.265 --> 00:12:23.605
<00:12:21.265>So <00:12:21.392>I'm <00:12:21.519>like, <00:12:21.646>I <00:12:21.774>don't <00:12:21.901>care <00:12:22.028>how <00:12:22.155>much <00:12:22.283>money <00:12:22.410>you <00:12:22.537>pay <00:12:22.665>me,

300
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<00:12:23.665>I'm <00:12:23.805>not <00:12:23.944>gonna <00:12:24.084>become <00:12:24.224>your <00:12:24.365>me <00:12:24.505>your, <00:12:24.645>uh, <00:12:24.785>your <00:12:24.925>your <00:12:25.064>person.

301
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<00:12:27.365>Like, <00:12:27.598>I'm <00:12:27.831>not <00:12:28.065>gonna <00:12:28.298>be <00:12:28.531>become <00:12:28.765>Apple.

302
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<00:12:29.305>I'm <00:12:29.505>gonna <00:12:29.704>become, <00:12:29.905>I'm <00:12:30.104>gonna <00:12:30.305>stay <00:12:30.505>Chris <00:12:30.704>Hellman.

303
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<00:12:31.905>And <00:12:32.092>I <00:12:32.280>think <00:12:32.468>that's <00:12:32.655>something <00:12:32.843>that <00:12:33.031>is <00:12:33.219>very,

304
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<00:12:33.365>very <00:12:33.701>important <00:12:34.037>to <00:12:34.373>see.

305
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<00:12:34.745>So <00:12:35.091>the <00:12:35.438>stupid <00:12:35.784>interview <00:12:36.131>question

306
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<00:12:36.285>where <00:12:36.459>you <00:12:36.635>see <00:12:36.810>yourself <00:12:36.985>in <00:12:37.160>five <00:12:37.334>years <00:12:37.510>is <00:12:37.685>something

307
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<00:12:38.885>that <00:12:39.165>I've <00:12:39.444>seen <00:12:39.725>developers, <00:12:40.005>especially <00:12:40.285>mid-level

308
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<00:12:41.825>and <00:12:42.025>senior <00:12:42.225>level <00:12:42.425>developers <00:12:42.625>of <00:12:42.825>a <00:12:43.025>certain <00:12:43.225>age,

309
00:12:44.305 --> 00:12:45.965
<00:12:44.305>ask <00:12:44.655>people <00:12:45.005>in <00:12:45.354>interviews <00:12:45.704>instead

310
00:12:45.965 --> 00:12:49.765
<00:12:45.965>of <00:12:46.105>the <00:12:46.245>company <00:12:46.385>asking <00:12:46.525>the <00:12:46.665>person, <00:12:46.805>like, <00:12:46.945>what <00:12:47.085>is <00:12:47.225>your <00:12:47.365>plan

311
00:12:49.865 --> 00:12:51.285
<00:12:49.865>for <00:12:50.120>me <00:12:50.376>here <00:12:50.631>in <00:12:50.887>the <00:12:51.143>company

312
00:12:51.385 --> 00:12:53.365
<00:12:51.385>for <00:12:51.618>the <00:12:51.851>next <00:12:52.085>three <00:12:52.318>years <00:12:52.551>is <00:12:52.785>something

313
00:12:53.365 --> 00:12:56.645
<00:12:53.365>that <00:12:53.540>your <00:12:53.715>employer <00:12:53.890>branding <00:12:54.065>should <00:12:54.240>answer <00:12:54.415>rather <00:12:54.590>than <00:12:54.765>just

314
00:12:56.645 --> 00:12:58.805
<00:12:56.645>like, <00:12:56.800>uh, <00:12:56.956>okay, <00:12:57.111>we're, <00:12:57.267>we're <00:12:57.422>as <00:12:57.578>good <00:12:57.733>as <00:12:57.889>the <00:12:58.045>others,

315
00:12:58.905 --> 00:13:01.165
<00:12:58.905>but <00:12:59.079>we <00:12:59.255>pay <00:12:59.430>you <00:12:59.605>less <00:12:59.780>and <00:12:59.954>don't <00:13:00.130>force <00:13:00.305>me

316
00:13:01.165 --> 00:13:02.445
<00:13:01.165>to <00:13:01.309>come <00:13:01.453>back <00:13:01.597>to <00:13:01.741>the <00:13:01.885>office <00:13:02.029>all <00:13:02.173>the <00:13:02.317>time.

317
00:13:04.515 --> 00:13:09.165
<00:13:04.515>They're <00:13:04.670>back <00:13:04.826>to <00:13:04.981>office <00:13:05.137>policies. <00:13:05.292>We <00:13:05.448>love <00:13:05.603>them. <00:13:05.759>Uh, <00:13:05.915>great.

318
00:13:09.165 --> 00:13:11.405
<00:13:09.165>Thank <00:13:09.320>you <00:13:09.476>so <00:13:09.631>much <00:13:09.787>Chris <00:13:09.942>for <00:13:10.098>sharing <00:13:10.253>all <00:13:10.409>this <00:13:10.564>information.

319
00:13:11.475 --> 00:13:13.165
<00:13:11.475>This <00:13:11.825>is <00:13:12.175>definitely <00:13:12.525>very <00:13:12.875>invaluable

320
00:13:13.235 --> 00:13:14.485
<00:13:13.235>from <00:13:13.610>a <00:13:13.985>developer <00:13:14.360>perspective.

321
00:13:14.585 --> 00:13:17.525
<00:13:14.585>But <00:13:14.712>Hui, <00:13:14.839>what <00:13:14.966>do <00:13:15.094>you <00:13:15.221>think <00:13:15.348>when <00:13:15.475>you, <00:13:15.603>uh, <00:13:15.730>talk <00:13:15.857>a <00:13:15.985>lot,

322
00:13:17.585 --> 00:13:20.485
<00:13:17.585>you <00:13:17.712>talk <00:13:17.839>a <00:13:17.966>lot <00:13:18.094>to <00:13:18.221>employee <00:13:18.348>branding <00:13:18.475>leads <00:13:18.603>to <00:13:18.730>head <00:13:18.857>of <00:13:18.985>people,

323
00:13:20.675 --> 00:13:22.165
<00:13:20.675>like, <00:13:21.010>are <00:13:21.345>companies <00:13:21.680>there <00:13:22.016>yet?

324
00:13:22.385 --> 00:13:24.605
<00:13:22.385>Do <00:13:22.540>they <00:13:22.696>have <00:13:22.851>the <00:13:23.007>resources <00:13:23.162>to <00:13:23.318>actually <00:13:23.473>go <00:13:23.629>the <00:13:23.785>route

325
00:13:24.605 --> 00:13:25.805
<00:13:24.605>that <00:13:24.965>Chris <00:13:25.324>just <00:13:25.685>mentioned?

326
00:13:27.695 --> 00:13:29.575
<00:13:27.695>I <00:13:27.850>think, <00:13:28.006>I <00:13:28.161>think <00:13:28.317>they <00:13:28.472>have, <00:13:28.628>they've <00:13:28.783>learned <00:13:28.939>a <00:13:29.095>lot.

327
00:13:30.335 --> 00:13:32.655
<00:13:30.335>Honestly, <00:13:30.510>if <00:13:30.685>I <00:13:30.860>compare <00:13:31.035>what <00:13:31.210>was <00:13:31.385>there <00:13:31.560>in <00:13:31.735>2018

328
00:13:32.655 --> 00:13:34.575
<00:13:32.655>or <00:13:32.855>two <00:13:33.055>19, <00:13:33.255>I <00:13:33.454>think <00:13:33.655>the <00:13:33.855>employee <00:13:34.055>branding

329
00:13:34.575 --> 00:13:36.375
<00:13:34.575>and <00:13:34.808>the <00:13:35.041>HR <00:13:35.275>teams <00:13:35.508>are <00:13:35.741>already <00:13:35.975>there.

330
00:13:37.015 --> 00:13:39.455
<00:13:37.015>I <00:13:37.215>think <00:13:37.415>they're <00:13:37.615>struggling <00:13:37.814>with <00:13:38.015>convincing <00:13:38.215>the <00:13:38.415>rest

331
00:13:39.455 --> 00:13:42.095
<00:13:39.455>of <00:13:39.655>the <00:13:39.855>organization <00:13:40.055>probably <00:13:40.255>instead <00:13:40.455>getting <00:13:40.655>it <00:13:40.855>right.

332
00:13:42.175 --> 00:13:44.295
<00:13:42.175>I <00:13:42.525>think <00:13:42.875>that's <00:13:43.224>probably, <00:13:43.574>uh,

333
00:13:44.295 --> 00:13:45.575
<00:13:44.295>the <00:13:44.525>biggest <00:13:44.755>issue <00:13:44.986>at <00:13:45.216>the <00:13:45.447>moment.

334
00:13:45.795 --> 00:13:49.055
<00:13:45.795>Um, <00:13:45.950>and <00:13:46.106>what <00:13:46.261>I <00:13:46.417>think <00:13:46.572>what, <00:13:46.728>what <00:13:46.883>really <00:13:47.039>has <00:13:47.194>changed,

335
00:13:49.155 --> 00:13:51.895
<00:13:49.155>and <00:13:49.282>I <00:13:49.409>think <00:13:49.536>that <00:13:49.664>is <00:13:49.791>probably <00:13:49.918>the <00:13:50.045>biggest <00:13:50.173>change <00:13:50.300>that <00:13:50.427>I <00:13:50.555>see,

336
00:13:52.075 --> 00:13:56.735
<00:13:52.075>is <00:13:52.182>it, <00:13:52.290>it <00:13:52.398>it's <00:13:52.505>mo <00:13:52.613>it <00:13:52.721>has, <00:13:52.828>it <00:13:52.936>has <00:13:53.044>moved <00:13:53.151>from <00:13:53.259>a <00:13:53.367>short <00:13:53.475>term

337
00:13:56.875 --> 00:13:59.255
<00:13:56.875>to <00:13:57.050>a <00:13:57.225>really <00:13:57.400>long, <00:13:57.575>mid <00:13:57.750>and <00:13:57.925>long <00:13:58.100>term <00:13:58.275>approach.

338
00:13:59.355 --> 00:14:01.095
<00:13:59.355>So <00:13:59.555>I <00:13:59.755>think <00:13:59.955>you <00:14:00.155>can't <00:14:00.355>do <00:14:00.555>it <00:14:00.755>right

339
00:14:01.095 --> 00:14:03.935
<00:14:01.095>because <00:14:01.375>with <00:14:01.655>all <00:14:01.935>this <00:14:02.215>learning, <00:14:02.495>understanding,

340
00:14:04.495 --> 00:14:06.335
<00:14:04.495>building <00:14:04.775>up <00:14:05.055>trust <00:14:05.335>and <00:14:05.615>that <00:14:05.895>what,

341
00:14:06.365 --> 00:14:09.175
<00:14:06.365>what <00:14:06.565>Chris <00:14:06.765>mentioned <00:14:06.965>right <00:14:07.165>now, <00:14:07.365>uh, <00:14:07.565>was <00:14:07.765>more

342
00:14:09.175 --> 00:14:11.855
<00:14:09.175>or <00:14:09.408>less <00:14:09.641>people <00:14:09.875>are <00:14:10.108>asking <00:14:10.341>for <00:14:10.574>trust.

343
00:14:12.525 --> 00:14:15.935
<00:14:12.525>They <00:14:12.652>want <00:14:12.779>to <00:14:12.906>be <00:14:13.034>trusted, <00:14:13.161>they <00:14:13.288>want <00:14:13.415>to <00:14:13.543>be <00:14:13.670>taken <00:14:13.797>serious <00:14:13.925>from,

344
00:14:15.935 --> 00:14:18.415
<00:14:15.935>from <00:14:16.135>their <00:14:16.334>companies <00:14:16.535>and <00:14:16.734>organization, <00:14:16.935>not <00:14:17.135>as <00:14:17.334>resources.

345
00:14:19.015 --> 00:14:20.535
<00:14:19.015>I <00:14:19.186>mean, <00:14:19.357>they <00:14:19.528>want <00:14:19.699>to <00:14:19.870>be <00:14:20.040>seen <00:14:20.212>as <00:14:20.382>humans.

346
00:14:20.605 --> 00:14:23.175
<00:14:20.605>They <00:14:20.780>want <00:14:20.955>to <00:14:21.130>be <00:14:21.305>seen <00:14:21.480>with <00:14:21.655>humans, <00:14:21.830>with <00:14:22.005>brains.

347
00:14:23.355 --> 00:14:26.335
<00:14:23.355>Uh, <00:14:23.495>they <00:14:23.635>want <00:14:23.775>to <00:14:23.915>be <00:14:24.055>seen <00:14:24.195>humans <00:14:24.335>using <00:14:24.475>their <00:14:24.615>brains <00:14:24.755>Yeah.

348
00:14:27.035 --> 00:14:28.655
<00:14:27.035>And <00:14:27.268>doing <00:14:27.501>the <00:14:27.735>best <00:14:27.968>for <00:14:28.201>the <00:14:28.435>company.

349
00:14:28.915 --> 00:14:32.655
<00:14:28.915>And <00:14:29.070>honestly, <00:14:29.226>normally <00:14:29.381>95% <00:14:29.537>of <00:14:29.692>the <00:14:29.848>staff <00:14:30.003>act <00:14:30.159>like <00:14:30.314>this

350
00:14:32.715 --> 00:14:34.655
<00:14:32.715>and <00:14:32.995>5% <00:14:33.275>are <00:14:33.555>normally <00:14:33.835>the <00:14:34.115>idiots.

351
00:14:34.655 --> 00:14:36.735
<00:14:34.655>You <00:14:34.810>have <00:14:34.966>to <00:14:35.121>take <00:14:35.277>care. <00:14:35.432>Yeah. <00:14:35.588>That's <00:14:35.743>probably <00:14:35.899>the <00:14:36.055>rule.

352
00:14:37.275 --> 00:14:39.895
<00:14:37.275>And <00:14:37.391>I <00:14:37.508>think <00:14:37.625>it <00:14:37.741>needs <00:14:37.858>a <00:14:37.975>kind <00:14:38.091>of <00:14:38.208>a <00:14:38.324>long <00:14:38.441>term <00:14:38.558>approach <00:14:38.675>now.

353
00:14:39.935 --> 00:14:42.495
<00:14:39.935>You <00:14:40.090>need, <00:14:40.246>need <00:14:40.401>really <00:14:40.557>need <00:14:40.712>to <00:14:40.868>build <00:14:41.023>up <00:14:41.179>the <00:14:41.334>trust.

354
00:14:42.555 --> 00:14:43.895
<00:14:42.555>You <00:14:42.756>need <00:14:42.957>to <00:14:43.158>build <00:14:43.358>up <00:14:43.560>the <00:14:43.761>kind

355
00:14:43.895 --> 00:14:45.215
<00:14:43.895>of <00:14:44.132>the <00:14:44.370>connection <00:14:44.607>to <00:14:44.845>the <00:14:45.083>people.

356
00:14:45.555 --> 00:14:47.135
<00:14:45.555>And <00:14:45.788>that <00:14:46.021>is <00:14:46.255>probably <00:14:46.488>the <00:14:46.721>biggest <00:14:46.954>change.

357
00:14:47.245 --> 00:14:50.415
<00:14:47.245>It's <00:14:47.385>not <00:14:47.525>a <00:14:47.665>big <00:14:47.805>quick <00:14:47.945>campaign <00:14:48.085>which <00:14:48.225>can <00:14:48.365>fix <00:14:48.505>the <00:14:48.645>issue.

358
00:14:51.075 --> 00:14:53.205
<00:14:51.075>It's <00:14:51.308>really <00:14:51.541>deep <00:14:51.775>diving <00:14:52.008>into <00:14:52.241>the <00:14:52.475>issue.

359
00:14:53.435 --> 00:14:56.925
<00:14:53.435>It's <00:14:53.635>having <00:14:53.834>a <00:14:54.035>close <00:14:54.234>look <00:14:54.435>on <00:14:54.635>the <00:14:54.834>individuals,

360
00:14:56.925 --> 00:14:59.245
<00:14:56.925>having <00:14:57.080>a <00:14:57.236>close <00:14:57.391>look <00:14:57.547>on <00:14:57.702>the <00:14:57.858>needs <00:14:58.013>of <00:14:58.169>the <00:14:58.324>individuals.

361
00:14:59.245 --> 00:15:01.045
<00:14:59.245>And <00:14:59.400>then <00:14:59.556>I <00:14:59.711>think <00:14:59.867>you <00:15:00.022>can <00:15:00.178>set <00:15:00.333>up <00:15:00.489>a <00:15:00.645>strategy

362
00:15:01.425 --> 00:15:03.005
<00:15:01.425>and <00:15:01.625>then <00:15:01.824>you <00:15:02.025>can <00:15:02.224>build <00:15:02.425>up <00:15:02.625>employer <00:15:02.824>branding.

363
00:15:03.005 --> 00:15:04.365
<00:15:03.005>But <00:15:03.209>I <00:15:03.413>think <00:15:03.617>the <00:15:03.821>employer <00:15:04.025>branding <00:15:04.229>teams

364
00:15:04.385 --> 00:15:06.765
<00:15:04.385>to <00:15:04.540>have <00:15:04.696>already <00:15:04.851>understood <00:15:05.007>this <00:15:05.162>kind <00:15:05.318>of <00:15:05.473>way, <00:15:05.629>I <00:15:05.785>mean,

365
00:15:06.765 --> 00:15:10.165
<00:15:06.765>we <00:15:06.872>are <00:15:06.980>still <00:15:07.088>in <00:15:07.195>the <00:15:07.303>middle <00:15:07.411>of <00:15:07.518>a <00:15:07.626>crisis, <00:15:07.734>so <00:15:07.841>money <00:15:07.949>is <00:15:08.057>a <00:15:08.165>kind

366
00:15:10.165 --> 00:15:12.165
<00:15:10.165>of <00:15:10.365>a, <00:15:10.564>a <00:15:10.765>rare <00:15:10.964>good <00:15:11.165>at <00:15:11.365>the <00:15:11.564>moment.

367
00:15:12.305 --> 00:15:15.005
<00:15:12.305>And <00:15:12.538>that <00:15:12.771>also <00:15:13.005>means <00:15:13.238>that <00:15:13.471>management <00:15:13.704>has

368
00:15:15.005 --> 00:15:16.165
<00:15:15.005>to <00:15:15.353>take <00:15:15.701>tough <00:15:16.049>decisions.

369
00:15:16.345 --> 00:15:18.485
<00:15:16.345>But, <00:15:16.500>uh, <00:15:16.656>I <00:15:16.811>think <00:15:16.967>you <00:15:17.122>need <00:15:17.278>to <00:15:17.433>find <00:15:17.589>this <00:15:17.745>kind

370
00:15:18.485 --> 00:15:22.085
<00:15:18.485>of <00:15:18.625>balanced <00:15:18.765>middle <00:15:18.905>way <00:15:19.045>to <00:15:19.185>really <00:15:19.325>get <00:15:19.465>it <00:15:19.605>right <00:15:19.745>right <00:15:19.885>now.

371
00:15:22.085 --> 00:15:23.405
<00:15:22.085>And <00:15:22.254>I <00:15:22.424>think <00:15:22.594>now <00:15:22.763>it's <00:15:22.933>the <00:15:23.103>best <00:15:23.273>time

372
00:15:23.405 --> 00:15:26.325
<00:15:23.405>to <00:15:23.579>really <00:15:23.755>start <00:15:23.930>building <00:15:24.105>up <00:15:24.280>this <00:15:24.454>kind <00:15:24.630>of <00:15:24.805>relation,

373
00:15:26.565 --> 00:15:29.125
<00:15:26.565>building <00:15:26.720>up <00:15:26.876>this <00:15:27.031>kind <00:15:27.187>of <00:15:27.342>connection, <00:15:27.498>building <00:15:27.653>up <00:15:27.809>this <00:15:27.965>kind

374
00:15:29.125 --> 00:15:33.725
<00:15:29.125>of, <00:15:29.280>uh, <00:15:29.436>prepare <00:15:29.591>yourself <00:15:29.747>as <00:15:29.902>a <00:15:30.058>company <00:15:30.213>for, <00:15:30.369>for <00:15:30.525>the,

375
00:15:33.785 --> 00:15:35.165
<00:15:33.785>for <00:15:33.962>the, <00:15:34.139>for <00:15:34.317>the <00:15:34.494>end <00:15:34.672>of <00:15:34.849>the <00:15:35.026>crisis.

376
00:15:35.225 --> 00:15:36.565
<00:15:35.225>And <00:15:35.375>there <00:15:35.526>will <00:15:35.677>be <00:15:35.828>an <00:15:35.978>end <00:15:36.129>of <00:15:36.280>the <00:15:36.431>crisis.

377
00:15:36.575 --> 00:15:38.965
<00:15:36.575>There <00:15:36.702>was <00:15:36.829>always <00:15:36.956>an <00:15:37.084>end. <00:15:37.211>I <00:15:37.338>mean, <00:15:37.465>I'm <00:15:37.593>40 <00:15:37.720>years <00:15:37.847>in <00:15:37.975>business,

378
00:15:39.005 --> 00:15:42.205
<00:15:39.005>I <00:15:39.238>had <00:15:39.471>surpassed <00:15:39.705>three, <00:15:39.938>four <00:15:40.171>crisis <00:15:40.405>now

379
00:15:42.205 --> 00:15:43.805
<00:15:42.205>and <00:15:42.405>there <00:15:42.605>were <00:15:42.805>big <00:15:43.005>ones <00:15:43.205>and <00:15:43.405>smaller <00:15:43.605>ones.

380
00:15:43.805 --> 00:15:45.685
<00:15:43.805>But <00:15:43.944>at <00:15:44.084>the <00:15:44.224>end <00:15:44.364>of <00:15:44.505>the <00:15:44.645>day, <00:15:44.785>there's <00:15:44.925>always <00:15:45.064>an <00:15:45.204>end.

381
00:15:45.685 --> 00:15:48.565
<00:15:45.685>And <00:15:45.859>I <00:15:46.035>think <00:15:46.209>if <00:15:46.385>you <00:15:46.560>prepare <00:15:46.734>yourself <00:15:46.910>right <00:15:47.084>now,

382
00:15:48.665 --> 00:15:50.205
<00:15:48.665>if <00:15:48.896>you <00:15:49.127>set <00:15:49.358>it <00:15:49.589>right <00:15:49.820>now <00:15:50.051>from,

383
00:15:50.235 --> 00:15:52.925
<00:15:50.235>from <00:15:50.410>from <00:15:50.585>now <00:15:50.760>on, <00:15:50.935>are <00:15:51.110>you <00:15:51.285>good <00:15:51.460>to <00:15:51.635>go?

384
00:15:54.225 --> 00:15:55.395
<00:15:54.225>Yeah. <00:15:54.488>That <00:15:54.751>sounds <00:15:55.014>really <00:15:55.278>good.

385
00:15:55.405 --> 00:15:56.675
<00:15:55.405>Chris, <00:15:55.690>you <00:15:55.976>wanna <00:15:56.262>add <00:15:56.548>something?

386
00:15:57.025 --> 00:15:58.195
<00:15:57.025>Yeah, <00:15:57.235>I <00:15:57.446>want <00:15:57.656>to <00:15:57.867>add <00:15:58.078>something.

387
00:15:58.195 --> 00:15:59.555
<00:15:58.195>The <00:15:58.439>structure <00:15:58.684>thing <00:15:58.929>that <00:15:59.174>you <00:15:59.419>talked

388
00:15:59.555 --> 00:16:00.755
<00:15:59.555>about <00:15:59.915>is <00:16:00.275>super <00:16:00.635>important.

389
00:16:00.995 --> 00:16:05.355
<00:16:00.995>I <00:16:01.135>think <00:16:01.275>the, <00:16:01.415>the <00:16:01.555>biggest <00:16:01.695>confusion <00:16:01.835>for <00:16:01.975>me <00:16:02.115>was <00:16:02.255>always <00:16:02.395>the,

390
00:16:05.355 --> 00:16:08.635
<00:16:05.355>the <00:16:05.471>jobs <00:16:05.588>that <00:16:05.705>I <00:16:05.821>took <00:16:05.938>on <00:16:06.055>was <00:16:06.171>when <00:16:06.288>I <00:16:06.405>had <00:16:06.521>an <00:16:06.638>HR <00:16:06.755>representative

391
00:16:09.095 --> 00:16:11.555
<00:16:09.095>to <00:16:09.295>talk <00:16:09.495>to <00:16:09.695>that <00:16:09.895>stayed <00:16:10.095>within <00:16:10.295>that <00:16:10.495>company

392
00:16:11.655 --> 00:16:13.595
<00:16:11.655>and <00:16:11.829>that <00:16:12.005>was <00:16:12.180>part <00:16:12.355>of <00:16:12.530>that <00:16:12.704>company <00:16:12.880>as <00:16:13.055>well.

393
00:16:13.695 --> 00:16:16.275
<00:16:13.695>And <00:16:13.928>that <00:16:14.161>lift <00:16:14.395>that <00:16:14.628>company <00:16:14.861>they <00:16:15.095>did.

394
00:16:16.275 --> 00:16:19.355
<00:16:16.275>There's <00:16:16.449>so <00:16:16.625>many <00:16:16.800>companies <00:16:16.975>that <00:16:17.150>actually <00:16:17.324>out <00:16:17.500>outsource <00:16:17.675>HR

395
00:16:19.355 --> 00:16:20.515
<00:16:19.355>to <00:16:19.616>a <00:16:19.877>third <00:16:20.138>party <00:16:20.399>provider

396
00:16:20.695 --> 00:16:23.395
<00:16:20.695>or <00:16:20.850>basically <00:16:21.006>there's <00:16:21.161>like, <00:16:21.317>of <00:16:21.472>course <00:16:21.628>there's <00:16:21.783>lots <00:16:21.939>of, <00:16:22.095>uh,

397
00:16:23.395 --> 00:16:27.595
<00:16:23.395>there's <00:16:23.550>lots <00:16:23.706>of <00:16:23.861>like, <00:16:24.017>uh, <00:16:24.172>uh, <00:16:24.328>fluent <00:16:24.483>change <00:16:24.639>in <00:16:24.795>hr.

398
00:16:27.795 --> 00:16:29.595
<00:16:27.795>I, <00:16:27.969>I <00:16:28.145>can <00:16:28.319>understand <00:16:28.495>that <00:16:28.670>if <00:16:28.844>your <00:16:29.020>job <00:16:29.194>is

399
00:16:29.595 --> 00:16:30.835
<00:16:29.595>to <00:16:29.781>actually <00:16:29.967>get <00:16:30.153>people <00:16:30.339>into <00:16:30.525>the <00:16:30.711>company

400
00:16:30.855 --> 00:16:32.515
<00:16:30.855>and <00:16:31.030>you <00:16:31.205>see <00:16:31.380>their <00:16:31.555>salaries <00:16:31.730>and <00:16:31.905>you <00:16:32.080>see <00:16:32.255>yours

401
00:16:32.515 --> 00:16:33.515
<00:16:32.515>and <00:16:32.814>you're <00:16:33.115>getting <00:16:33.415>frustrated,

402
00:16:33.535 --> 00:16:36.635
<00:16:33.535>but <00:16:33.709>it's <00:16:33.885>like <00:16:34.060>having <00:16:34.235>a <00:16:34.410>person <00:16:34.584>that <00:16:34.760>actually <00:16:34.935>lives

403
00:16:36.665 --> 00:16:39.515
<00:16:36.665>that <00:16:36.865>company <00:16:37.064>and <00:16:37.265>represents <00:16:37.464>that <00:16:37.665>company <00:16:37.865>in <00:16:38.064>HR

404
00:16:39.695 --> 00:16:42.715
<00:16:39.695>as <00:16:39.835>your <00:16:39.975>first <00:16:40.115>contact <00:16:40.255>when <00:16:40.395>you <00:16:40.535>actually <00:16:40.675>apply <00:16:40.815>for <00:16:40.955>a <00:16:41.095>job

405
00:16:43.095 --> 00:16:45.595
<00:16:43.095>or <00:16:43.235>a <00:16:43.375>job, <00:16:43.515>uh, <00:16:43.655>or <00:16:43.795>your <00:16:43.935>job <00:16:44.075>gets <00:16:44.215>offered <00:16:44.355>to <00:16:44.495>you.

406
00:16:46.105 --> 00:16:47.875
<00:16:46.105>This <00:16:46.385>is <00:16:46.665>so <00:16:46.945>invaluable <00:16:47.225>to <00:16:47.505>me.

407
00:16:47.945 --> 00:16:50.435
<00:16:47.945>Like, <00:16:48.145>I <00:16:48.345>was <00:16:48.545>so <00:16:48.745>frustrated <00:16:48.945>to <00:16:49.145>have <00:16:49.345>companies

408
00:16:50.435 --> 00:16:52.355
<00:16:50.435>that <00:16:50.714>basically <00:16:50.994>tried <00:16:51.275>to <00:16:51.555>hire <00:16:51.834>me

409
00:16:52.355 --> 00:16:54.035
<00:16:52.355>and <00:16:52.510>by <00:16:52.666>the <00:16:52.821>time <00:16:52.977>it <00:16:53.132>went <00:16:53.288>through <00:16:53.443>the <00:16:53.599>third <00:16:53.755>round

410
00:16:54.035 --> 00:16:56.035
<00:16:54.035>of <00:16:54.235>interviews, <00:16:54.435>'cause <00:16:54.635>Americans <00:16:54.834>love <00:16:55.035>like <00:16:55.235>eight <00:16:55.435>round

411
00:16:56.035 --> 00:16:57.475
<00:16:56.035>of <00:16:56.294>interviews, <00:16:56.553>which <00:16:56.812>is <00:16:57.071>also <00:16:57.331>frustrating.

412
00:16:57.475 --> 00:17:01.195
<00:16:57.475>Please <00:16:57.630>don't <00:16:57.786>do <00:16:57.941>that. <00:16:58.097>Um, <00:16:58.252>is <00:16:58.408>that, <00:16:58.563>that <00:16:58.719>I <00:16:58.875>talk

413
00:17:01.195 --> 00:17:02.475
<00:17:01.195>to <00:17:01.425>different <00:17:01.655>people <00:17:01.886>all <00:17:02.116>the <00:17:02.347>time

414
00:17:02.495 --> 00:17:04.075
<00:17:02.495>and <00:17:02.728>they, <00:17:02.961>they <00:17:03.195>basically, <00:17:03.428>I'm <00:17:03.661>like, <00:17:03.895>well,

415
00:17:04.075 --> 00:17:07.315
<00:17:04.075>if <00:17:04.230>you <00:17:04.386>don't <00:17:04.541>even <00:17:04.697>care <00:17:04.852>about <00:17:05.008>your <00:17:05.163>HR <00:17:05.319>representatives <00:17:05.475>being

416
00:17:07.315 --> 00:17:10.195
<00:17:07.315>there <00:17:07.455>for <00:17:07.595>people, <00:17:07.735>then <00:17:07.875>how <00:17:08.015>can <00:17:08.155>I <00:17:08.295>trust <00:17:08.435>the <00:17:08.575>whole <00:17:08.715>company?

417
00:17:10.745 --> 00:17:12.715
<00:17:10.744>This <00:17:10.885>is <00:17:11.024>a <00:17:11.165>bit <00:17:11.304>like, <00:17:11.444>uh, <00:17:11.584>I <00:17:11.724>mean, <00:17:11.864>I'm <00:17:12.004>currently <00:17:12.145>looking

418
00:17:12.715 --> 00:17:15.475
<00:17:12.714>to <00:17:12.831>buy <00:17:12.948>a <00:17:13.064>house <00:17:13.181>and <00:17:13.298>it's <00:17:13.415>the <00:17:13.531>same <00:17:13.648>there <00:17:13.764>like, <00:17:13.881>like, <00:17:13.998>uh, <00:17:14.115>uh,

419
00:17:15.535 --> 00:17:18.875
<00:17:15.535>uh, <00:17:15.815>like <00:17:16.095>people <00:17:16.375>who <00:17:16.655>basically <00:17:16.935>try

420
00:17:18.875 --> 00:17:20.355
<00:17:18.875>to <00:17:19.065>sell <00:17:19.255>houses <00:17:19.445>from <00:17:19.636>you <00:17:19.826>get <00:17:20.016>one <00:17:20.207>person

421
00:17:20.375 --> 00:17:22.475
<00:17:20.375>to <00:17:20.550>show <00:17:20.724>you <00:17:20.900>the <00:17:21.075>house, <00:17:21.250>he <00:17:21.425>promises <00:17:21.599>you <00:17:21.775>everything

422
00:17:22.475 --> 00:17:23.475
<00:17:22.474>that <00:17:22.699>happens <00:17:22.925>on <00:17:23.149>the <00:17:23.375>planet.

423
00:17:23.775 --> 00:17:25.395
<00:17:23.775>And <00:17:24.008>then <00:17:24.241>basically <00:17:24.475>you'd <00:17:24.708>buy <00:17:24.941>the <00:17:25.175>house

424
00:17:25.395 --> 00:17:27.235
<00:17:25.395>and <00:17:25.550>then <00:17:25.706>another <00:17:25.861>person <00:17:26.017>is <00:17:26.172>there, <00:17:26.328>oh, <00:17:26.483>that <00:17:26.639>person <00:17:26.795>left,

425
00:17:27.955 --> 00:17:29.965
<00:17:27.954>that <00:17:28.155>person <00:17:28.355>left <00:17:28.554>should <00:17:28.754>never <00:17:28.955>be <00:17:29.155>the <00:17:29.355>thing

426
00:17:29.965 --> 00:17:33.605
<00:17:29.965>that <00:17:30.092>actually <00:17:30.219>your <00:17:30.346>company <00:17:30.474>gives <00:17:30.601>me <00:17:30.728>as <00:17:30.855>a, <00:17:30.983>as <00:17:31.110>a, <00:17:31.237>as <00:17:31.365>a,

427
00:17:33.605 --> 00:17:37.885
<00:17:33.605>as <00:17:33.745>a <00:17:33.885>prospective <00:17:34.025>employee, <00:17:34.165>I <00:17:34.305>will <00:17:34.445>basically, <00:17:34.585>I, <00:17:34.725>I <00:17:34.865>want <00:17:35.005>to,

428
00:17:37.965 --> 00:17:39.925
<00:17:37.965>I <00:17:38.139>wanna <00:17:38.314>have <00:17:38.490>somebody <00:17:38.665>who <00:17:38.840>actually <00:17:39.014>knows <00:17:39.189>the <00:17:39.365>company,

429
00:17:40.025 --> 00:17:43.485
<00:17:40.025>who <00:17:40.152>lives <00:17:40.279>the <00:17:40.406>company <00:17:40.534>and <00:17:40.661>stays <00:17:40.788>in <00:17:40.915>the <00:17:41.043>company <00:17:41.170>to <00:17:41.297>onboard <00:17:41.425>me

430
00:17:43.825 --> 00:17:45.405
<00:17:43.825>to <00:17:44.058>have <00:17:44.291>one <00:17:44.525>person <00:17:44.758>to <00:17:44.991>talk <00:17:45.225>to

431
00:17:45.465 --> 00:17:47.245
<00:17:45.465>and <00:17:45.698>not <00:17:45.931>like <00:17:46.165>a <00:17:46.398>third <00:17:46.631>party <00:17:46.865>company

432
00:17:47.385 --> 00:17:50.005
<00:17:47.385>or <00:17:47.525>God <00:17:47.665>forbid, <00:17:47.805>an <00:17:47.945>AI <00:17:48.085>bot <00:17:48.225>that <00:17:48.365>does <00:17:48.504>it <00:17:48.645>for <00:17:48.785>you.

433
00:17:51.775 --> 00:17:52.865
<00:17:51.775>Yeah, <00:17:52.102>very <00:17:52.429>good <00:17:52.756>point.

434
00:17:52.985 --> 00:17:54.305
<00:17:52.985>I <00:17:53.222>mean, <00:17:53.460>you <00:17:53.697>both <00:17:53.935>mentioned <00:17:54.173>something

435
00:17:54.305 --> 00:17:55.625
<00:17:54.305>that <00:17:54.602>is <00:17:54.899>very <00:17:55.196>crucial <00:17:55.493>here.

436
00:17:55.725 --> 00:17:58.025
<00:17:55.725>If <00:17:55.925>you <00:17:56.125>really <00:17:56.324>want <00:17:56.524>to <00:17:56.725>attract <00:17:56.925>developers <00:17:57.125>authentic,

437
00:17:58.415 --> 00:18:01.145
<00:17:58.415>authentically, <00:17:58.648>it's <00:17:58.881>the <00:17:59.115>notion <00:17:59.348>of <00:17:59.581>trust, <00:17:59.815>right?

438
00:18:01.425 --> 00:18:03.945
<00:18:01.425>I <00:18:01.565>mean, <00:18:01.705>it's <00:18:01.845>like <00:18:01.985>in <00:18:02.125>product <00:18:02.264>marketing, <00:18:02.405>if <00:18:02.544>you <00:18:02.685>want <00:18:02.825>people

439
00:18:03.945 --> 00:18:05.745
<00:18:03.945>to <00:18:04.145>buy <00:18:04.345>a <00:18:04.544>product, <00:18:04.745>you <00:18:04.945>need <00:18:05.145>to <00:18:05.345>repeat,

440
00:18:05.805 --> 00:18:06.985
<00:18:05.805>you <00:18:06.070>need <00:18:06.336>to <00:18:06.601>create <00:18:06.867>loyalty.

441
00:18:07.205 --> 00:18:09.905
<00:18:07.205>And <00:18:07.360>basically <00:18:07.516>people <00:18:07.671>need <00:18:07.827>to <00:18:07.982>trust <00:18:08.138>your <00:18:08.293>brand <00:18:08.449>if <00:18:08.605>they,

442
00:18:10.005 --> 00:18:11.265
<00:18:10.005>you <00:18:10.167>want <00:18:10.329>to <00:18:10.491>sell <00:18:10.653>the <00:18:10.815>products <00:18:10.977>to <00:18:11.139>them.

443
00:18:11.645 --> 00:18:13.545
<00:18:11.645>So <00:18:11.878>it's <00:18:12.111>the <00:18:12.345>same, <00:18:12.578>uh, <00:18:12.811>in <00:18:13.045>recruiting

444
00:18:13.545 --> 00:18:14.945
<00:18:13.545>and <00:18:13.860>general <00:18:14.175>and <00:18:14.490>talent <00:18:14.804>attraction.

445
00:18:15.285 --> 00:18:18.065
<00:18:15.285>So <00:18:15.440>I'm <00:18:15.596>wondering, <00:18:15.751>because <00:18:15.907>we <00:18:16.062>also <00:18:16.218>know <00:18:16.373>from <00:18:16.529>the <00:18:16.685>developer

446
00:18:18.065 --> 00:18:21.665
<00:18:18.065>side <00:18:18.205>that <00:18:18.345>they <00:18:18.485>have <00:18:18.625>a <00:18:18.765>really <00:18:18.905>good <00:18:19.045>rater <00:18:19.185>to <00:18:19.325>identify <00:18:19.465>hype

447
00:18:21.885 --> 00:18:23.345
<00:18:21.885>and <00:18:22.213>let's <00:18:22.542>say <00:18:22.870>in <00:18:23.199>authenticity.

448
00:18:23.925 --> 00:18:27.265
<00:18:23.925>So <00:18:24.080>Chris, <00:18:24.236>from <00:18:24.391>your <00:18:24.547>perspective, <00:18:24.702>uh, <00:18:24.858>what <00:18:25.013>do <00:18:25.169>you <00:18:25.325>think,

449
00:18:27.495 --> 00:18:30.665
<00:18:27.495>what <00:18:27.669>makes <00:18:27.844>branding <00:18:28.020>attempts <00:18:28.195>feel <00:18:28.370>fake <00:18:28.544>from <00:18:28.719>a <00:18:28.895>company

450
00:18:30.665 --> 00:18:31.825
<00:18:30.665>perspective <00:18:31.709>and

451
00:18:31.825 --> 00:18:34.585
<00:18:31.825>how <00:18:32.058>can <00:18:32.291>businesses <00:18:32.525>actually <00:18:32.758>build <00:18:32.991>that <00:18:33.225>trust?

452
00:18:34.585 --> 00:18:36.505
<00:18:34.585>Like, <00:18:34.740>what <00:18:34.896>are <00:18:35.051>some <00:18:35.207>of <00:18:35.362>the <00:18:35.518>steps <00:18:35.673>it <00:18:35.829>can <00:18:35.985>take

453
00:18:36.565 --> 00:18:38.185
<00:18:36.565>to <00:18:36.915>actually <00:18:37.265>build <00:18:37.615>that <00:18:37.965>credibility?

454
00:18:38.565 --> 00:18:41.305
<00:18:38.565>If <00:18:38.740>I'm <00:18:38.915>nowhere <00:18:39.090>in <00:18:39.265>the <00:18:39.440>developer <00:18:39.615>scene <00:18:39.790>at <00:18:39.965>all?

455
00:18:43.485 --> 00:18:46.425
<00:18:43.485>I <00:18:43.640>think <00:18:43.796>one <00:18:43.951>of <00:18:44.107>the <00:18:44.262>things <00:18:44.418>ask <00:18:44.573>your <00:18:44.729>developers, <00:18:44.885>like,

456
00:18:46.655 --> 00:18:48.025
<00:18:46.655>it's <00:18:46.860>a <00:18:47.066>very <00:18:47.271>simple <00:18:47.477>thing <00:18:47.682>to <00:18:47.888>do,

457
00:18:48.045 --> 00:18:50.065
<00:18:48.045>but <00:18:48.325>everybody <00:18:48.605>always <00:18:48.885>forgets <00:18:49.165>about <00:18:49.445>this.

458
00:18:50.095 --> 00:18:54.585
<00:18:50.095>Like, <00:18:50.222>as <00:18:50.349>a <00:18:50.476>Devra <00:18:50.604>person, <00:18:50.731>my <00:18:50.858>main <00:18:50.985>concern <00:18:51.113>was <00:18:51.240>always <00:18:51.367>be, <00:18:51.495>uh,

459
00:18:54.585 --> 00:18:56.425
<00:18:54.585>uh, <00:18:54.935>uh, <00:18:55.285>battling, <00:18:55.635>uh, <00:18:55.985>marketing

460
00:18:57.125 --> 00:18:59.345
<00:18:57.125>of <00:18:57.358>people <00:18:57.591>tr <00:18:57.825>people <00:18:58.058>saying <00:18:58.291>like, <00:18:58.525>messages

461
00:18:59.345 --> 00:19:01.225
<00:18:59.345>that <00:18:59.625>can't <00:18:59.905>be <00:19:00.185>can't <00:19:00.465>be <00:19:00.745>fulfilled.

462
00:19:01.285 --> 00:19:02.305
<00:19:01.285>Uh, <00:19:01.591>things, <00:19:01.897>I <00:19:02.203>mean,

463
00:19:02.305 --> 00:19:04.745
<00:19:02.305>back <00:19:02.460>in <00:19:02.616>the <00:19:02.771>nineties <00:19:02.927>it <00:19:03.082>was <00:19:03.238>basically <00:19:03.393>sitting <00:19:03.549>there <00:19:03.705>with,

464
00:19:04.845 --> 00:19:07.585
<00:19:04.845>in <00:19:04.985>a, <00:19:05.125>in <00:19:05.265>a <00:19:05.405>meeting <00:19:05.545>with <00:19:05.685>a <00:19:05.825>project <00:19:05.965>manager <00:19:06.105>that <00:19:06.245>completely,

465
00:19:08.205 --> 00:19:09.505
<00:19:08.205>the <00:19:08.595>customer <00:19:08.985>wants <00:19:09.375>something

466
00:19:09.565 --> 00:19:12.025
<00:19:09.565>and <00:19:09.798>he <00:19:10.031>promises <00:19:10.265>them <00:19:10.498>an <00:19:10.731>anti-gravity <00:19:10.965>belt.

467
00:19:12.025 --> 00:19:13.145
<00:19:12.025>And <00:19:12.193>we're <00:19:12.361>like, <00:19:12.529>yeah, <00:19:12.697>we <00:19:12.865>do <00:19:13.033>those.

468
00:19:13.205 --> 00:19:15.105
<00:19:13.205>We <00:19:13.360>have <00:19:13.516>those, <00:19:13.671>we <00:19:13.827>have <00:19:13.982>those <00:19:14.138>in <00:19:14.293>green <00:19:14.449>and <00:19:14.605>blue.

469
00:19:15.455 --> 00:19:18.825
<00:19:15.455>Like <00:19:15.610>they're <00:19:15.766>just <00:19:15.921>basically <00:19:16.077>just, <00:19:16.232>when <00:19:16.388>you <00:19:16.543>actually <00:19:16.699>go <00:19:16.855>out

470
00:19:18.825 --> 00:19:21.185
<00:19:18.825>and <00:19:19.025>you <00:19:19.225>do, <00:19:19.425>uh, <00:19:19.625>your <00:19:19.825>brand <00:19:20.025>two <00:19:20.225>developers,

471
00:19:22.025 --> 00:19:24.425
<00:19:22.025>I <00:19:22.200>think <00:19:22.375>just <00:19:22.550>being <00:19:22.725>honest <00:19:22.900>about <00:19:23.075>it <00:19:23.250>is <00:19:23.425>a

472
00:19:24.425 --> 00:19:25.465
<00:19:24.425>very, <00:19:24.736>very <00:19:25.049>good <00:19:25.360>point.

473
00:19:25.575 --> 00:19:26.785
<00:19:25.575>It's <00:19:25.792>a <00:19:26.010>very, <00:19:26.228>very <00:19:26.446>good <00:19:26.664>thing.

474
00:19:26.965 --> 00:19:30.065
<00:19:26.965>Ask <00:19:27.105>your <00:19:27.245>developers <00:19:27.385>if <00:19:27.524>you <00:19:27.665>don't <00:19:27.804>have <00:19:27.945>a <00:19:28.084>Devra <00:19:28.225>person, <00:19:28.365>uh,

475
00:19:30.125 --> 00:19:32.945
<00:19:30.125>uh, <00:19:30.265>get <00:19:30.405>one <00:19:30.545>of <00:19:30.685>your <00:19:30.825>developers <00:19:30.965>who's <00:19:31.105>more <00:19:31.245>outspoken <00:19:31.385>than <00:19:31.525>the

476
00:19:32.945 --> 00:19:34.705
<00:19:32.945>others <00:19:33.145>and <00:19:33.345>promote <00:19:33.544>them <00:19:33.745>to <00:19:33.945>a <00:19:34.145>Devra <00:19:34.345>person

477
00:19:34.725 --> 00:19:36.705
<00:19:34.725>or <00:19:34.899>offer <00:19:35.074>them <00:19:35.250>the <00:19:35.425>job <00:19:35.600>of <00:19:35.774>a <00:19:35.949>Devra <00:19:36.125>person

478
00:19:37.005 --> 00:19:38.825
<00:19:37.005>and <00:19:37.180>then <00:19:37.355>say <00:19:37.530>like, <00:19:37.705>okay, <00:19:37.880>when <00:19:38.055>we <00:19:38.230>doing <00:19:38.405>outreach

479
00:19:38.825 --> 00:19:40.425
<00:19:38.825>to <00:19:39.105>developers, <00:19:39.385>what <00:19:39.665>do <00:19:39.945>you <00:19:40.225>think?

480
00:19:40.495 --> 00:19:43.385
<00:19:40.495>Does <00:19:40.622>that <00:19:40.749>work? <00:19:40.876>Does <00:19:41.004>that <00:19:41.131>work <00:19:41.258>much <00:19:41.385>like <00:19:41.513>you <00:19:41.640>do <00:19:41.767>user <00:19:41.895>testing

481
00:19:43.455 --> 00:19:44.465
<00:19:43.455>with <00:19:43.757>your <00:19:44.061>final <00:19:44.364>product?

482
00:19:44.885 --> 00:19:47.625
<00:19:44.885>Do <00:19:45.060>user <00:19:45.235>testing <00:19:45.410>with <00:19:45.585>your <00:19:45.760>developers <00:19:45.935>inside <00:19:46.110>the <00:19:46.285>company

483
00:19:47.925 --> 00:19:49.585
<00:19:47.925>and <00:19:48.125>that <00:19:48.325>way <00:19:48.524>you <00:19:48.725>can <00:19:48.925>find <00:19:49.125>out <00:19:49.325>if

484
00:19:49.585 --> 00:19:50.785
<00:19:49.585>something <00:19:49.855>is <00:19:50.125>wrong <00:19:50.395>or <00:19:50.665>right.

485
00:19:51.245 --> 00:19:54.105
<00:19:51.245>The <00:19:51.400>amount <00:19:51.556>of <00:19:51.711>like <00:19:51.867>stickers <00:19:52.022>that <00:19:52.178>I <00:19:52.333>saw <00:19:52.489>at <00:19:52.645>conferences

486
00:19:54.175 --> 00:19:56.865
<00:19:54.175>with <00:19:54.330>like, <00:19:54.486>typos <00:19:54.641>on <00:19:54.797>them <00:19:54.952>in <00:19:55.108>the <00:19:55.263>in <00:19:55.419>code <00:19:55.575>examples

487
00:19:57.365 --> 00:19:58.385
<00:19:57.365>or <00:19:57.594>these <00:19:57.824>kind <00:19:58.053>of <00:19:58.283>things,

488
00:19:58.535 --> 00:20:00.945
<00:19:58.535>it's <00:19:58.768>just <00:19:59.001>like <00:19:59.235>incredibly <00:19:59.468>embarrassing <00:19:59.701>at <00:19:59.935>times.

489
00:20:01.015 --> 00:20:02.425
<00:20:01.015>Like <00:20:01.226>when <00:20:01.438>you're <00:20:01.649>like, <00:20:01.861>okay, <00:20:02.072>we're <00:20:02.283>trying

490
00:20:02.425 --> 00:20:03.425
<00:20:02.425>to <00:20:02.725>do <00:20:03.024>geeky <00:20:03.325>things.

491
00:20:03.685 --> 00:20:05.545
<00:20:03.685>And <00:20:03.885>again, <00:20:04.085>going <00:20:04.284>back <00:20:04.485>to <00:20:04.685>what <00:20:04.885>Rudy <00:20:05.085>said,

492
00:20:05.545 --> 00:20:08.345
<00:20:05.545>that <00:20:05.745>Infantilization <00:20:05.945>was <00:20:06.145>something <00:20:06.345>that <00:20:06.545>happened <00:20:06.745>a <00:20:06.945>lot

493
00:20:08.345 --> 00:20:10.865
<00:20:08.345>of <00:20:08.545>times, <00:20:08.745>like <00:20:08.945>we <00:20:09.145>give <00:20:09.345>people <00:20:09.545>cutesy <00:20:09.745>animals

494
00:20:10.925 --> 00:20:14.145
<00:20:10.925>and <00:20:11.052>uh, <00:20:11.179>we <00:20:11.306>call <00:20:11.434>a <00:20:11.561>product <00:20:11.688>and <00:20:11.815>basically <00:20:11.943>make <00:20:12.070>it <00:20:12.197>a <00:20:12.325>mascot

495
00:20:14.165 --> 00:20:16.185
<00:20:14.165>and <00:20:14.320>then <00:20:14.476>people <00:20:14.631>get <00:20:14.787>stickers <00:20:14.942>and <00:20:15.098>they <00:20:15.253>will <00:20:15.409>love <00:20:15.565>it.

496
00:20:16.775 --> 00:20:19.265
<00:20:16.775>Well, <00:20:16.950>the <00:20:17.125>product <00:20:17.300>is <00:20:17.475>terrible <00:20:17.650>then <00:20:17.825>no <00:20:18.000>they <00:20:18.175>won't.

497
00:20:19.375 --> 00:20:20.705
<00:20:19.375>Like <00:20:19.574>they <00:20:19.774>will, <00:20:19.973>they <00:20:20.173>will <00:20:20.372>get <00:20:20.572>the

498
00:20:20.705 --> 00:20:22.105
<00:20:20.705>sticker <00:20:20.956>probably <00:20:21.209>because <00:20:21.461>they're <00:20:21.713>like <00:20:21.965>that.

499
00:20:22.205 --> 00:20:24.625
<00:20:22.205>But <00:20:22.379>that's, <00:20:22.554>that's, <00:20:22.730>that's <00:20:22.905>the <00:20:23.080>end <00:20:23.254>of <00:20:23.429>that <00:20:23.605>journey.

500
00:20:24.845 --> 00:20:26.865
<00:20:24.845>So <00:20:25.125>it's <00:20:25.405>a <00:20:25.685>matter <00:20:25.965>of <00:20:26.245>like,

501
00:20:27.545 --> 00:20:28.865
<00:20:27.545>honesty <00:20:27.782>is <00:20:28.020>a <00:20:28.257>really <00:20:28.495>interesting <00:20:28.733>thing.

502
00:20:28.865 --> 00:20:32.545
<00:20:28.865>And <00:20:28.992>when <00:20:29.119>we, <00:20:29.246>when <00:20:29.374>we <00:20:29.501>invite <00:20:29.628>people <00:20:29.755>into <00:20:29.883>our, <00:20:30.010>my <00:20:30.137>podcast, <00:20:30.265>uh,

503
00:20:32.545 --> 00:20:34.785
<00:20:32.545>uh, <00:20:32.700>uh, <00:20:32.856>our <00:20:33.011>podcast <00:20:33.167>here <00:20:33.322>on <00:20:33.478>the <00:20:33.633>Coffee <00:20:33.789>with <00:20:33.945>developers

504
00:20:34.785 --> 00:20:36.865
<00:20:34.785>for <00:20:35.135>example, <00:20:35.485>or <00:20:35.835>the, <00:20:36.185>uh,

505
00:20:36.885 --> 00:20:39.025
<00:20:36.885>or <00:20:37.040>the <00:20:37.196>other <00:20:37.351>shows, <00:20:37.507>the <00:20:37.662>live <00:20:37.818>show <00:20:37.973>that <00:20:38.129>we <00:20:38.285>have,

506
00:20:39.505 --> 00:20:40.785
<00:20:39.505>I <00:20:39.793>always <00:20:40.081>want <00:20:40.369>the <00:20:40.657>developers

507
00:20:40.805 --> 00:20:43.785
<00:20:40.805>to <00:20:40.980>actually <00:20:41.155>show <00:20:41.330>the <00:20:41.505>real <00:20:41.680>thing, <00:20:41.855>wars <00:20:42.030>and <00:20:42.205>all.

508
00:20:44.135 --> 00:20:46.425
<00:20:44.135>Like <00:20:44.310>show <00:20:44.485>when <00:20:44.660>something <00:20:44.835>went <00:20:45.010>wrong <00:20:45.185>in <00:20:45.360>the <00:20:45.535>company

509
00:20:46.525 --> 00:20:47.925
<00:20:46.525>and <00:20:46.735>show <00:20:46.945>what <00:20:47.155>you <00:20:47.365>learned <00:20:47.575>from <00:20:47.784>it.

510
00:20:47.945 --> 00:20:50.925
<00:20:47.945>That's <00:20:48.100>a <00:20:48.256>very, <00:20:48.411>very <00:20:48.567>powerful <00:20:48.722>thing <00:20:48.878>to <00:20:49.033>show <00:20:49.189>to <00:20:49.345>developers

511
00:20:51.225 --> 00:20:53.285
<00:20:51.225>and <00:20:51.425>not <00:20:51.625>just <00:20:51.824>like, <00:20:52.024>our <00:20:52.225>product <00:20:52.425>does <00:20:52.625>everything

512
00:20:53.285 --> 00:20:56.415
<00:20:53.285>and <00:20:53.460>it's <00:20:53.635>perfect <00:20:53.810>'cause <00:20:53.985>no <00:20:54.160>product <00:20:54.335>is <00:20:54.510>perfect. <00:20:54.685>Mm-hmm.

513
00:20:57.395 --> 00:20:58.685
<00:20:57.395>Yeah, <00:20:57.627>that's <00:20:57.859>a <00:20:58.091>really <00:20:58.323>good <00:20:58.556>point

514
00:20:58.715 --> 00:21:00.685
<00:20:58.715>because <00:20:58.889>you've <00:20:59.064>had <00:20:59.240>a <00:20:59.415>lot <00:20:59.590>of <00:20:59.764>guests <00:20:59.939>at <00:21:00.115>coffee

515
00:21:00.685 --> 00:21:01.805
<00:21:00.685>with <00:21:01.189>developers <00:21:01.693>already.

516
00:21:01.805 --> 00:21:04.125
<00:21:01.805>Chris, <00:21:01.945>do <00:21:02.085>you <00:21:02.225>have <00:21:02.365>a <00:21:02.505>good <00:21:02.645>example <00:21:02.785>to <00:21:02.925>share <00:21:03.065>of <00:21:03.205>how

517
00:21:04.735 --> 00:21:06.925
<00:21:04.735>maybe <00:21:04.909>someone <00:21:05.084>can <00:21:05.260>have <00:21:05.435>a <00:21:05.610>look <00:21:05.784>at <00:21:05.959>an <00:21:06.135>episode

518
00:21:06.925 --> 00:21:08.325
<00:21:06.925>that <00:21:07.135>was <00:21:07.345>really <00:21:07.555>good <00:21:07.765>that <00:21:07.975>stroke <00:21:08.185>You,

519
00:21:08.325 --> 00:21:09.685
<00:21:08.325>they <00:21:08.569>brought <00:21:08.814>a <00:21:09.059>developer, <00:21:09.304>they <00:21:09.549>kind

520
00:21:09.685 --> 00:21:11.365
<00:21:09.685>of <00:21:09.965>shared <00:21:10.245>this <00:21:10.524>authenticity <00:21:10.804>to <00:21:11.085>also,

521
00:21:11.425 --> 00:21:13.365
<00:21:11.425>of <00:21:11.658>course <00:21:11.891>help <00:21:12.125>their <00:21:12.358>brands <00:21:12.591>being <00:21:12.825>promoted.

522
00:21:14.945 --> 00:21:16.285
<00:21:14.945>You <00:21:15.186>called <00:21:15.427>me <00:21:15.668>there. <00:21:15.909>I <00:21:16.151>actually,

523
00:21:16.985 --> 00:21:18.005
<00:21:16.985>I'm <00:21:17.168>not <00:21:17.352>doing <00:21:17.535>once <00:21:17.719>a <00:21:17.903>week.

524
00:21:18.025 --> 00:21:20.685
<00:21:18.025>So <00:21:18.165>I <00:21:18.305>got <00:21:18.445>feed, <00:21:18.585>I <00:21:18.725>got <00:21:18.865>really, <00:21:19.005>uh, <00:21:19.145>confused <00:21:19.285>about <00:21:19.425>that.

525
00:21:21.155 --> 00:21:23.645
<00:21:21.155>What <00:21:21.282>I <00:21:21.409>really <00:21:21.536>liked <00:21:21.664>that <00:21:21.791>we <00:21:21.918>had <00:21:22.045>a <00:21:22.173>company <00:21:22.300>called <00:21:22.427>Pen <00:21:22.555>Pot

526
00:21:23.645 --> 00:21:26.085
<00:21:23.645>here <00:21:23.878>and <00:21:24.111>there <00:21:24.345>was <00:21:24.578>an <00:21:24.811>engineer <00:21:25.045>here

527
00:21:26.185 --> 00:21:27.205
<00:21:26.185>and <00:21:26.644>she <00:21:27.102>basically,

528
00:21:27.665 --> 00:21:30.285
<00:21:27.665>she <00:21:27.840>just <00:21:28.014>told <00:21:28.190>all <00:21:28.365>the <00:21:28.540>details <00:21:28.715>about <00:21:28.889>the <00:21:29.065>bits

529
00:21:30.285 --> 00:21:33.445
<00:21:30.285>and <00:21:30.412>bobs <00:21:30.539>that <00:21:30.666>were <00:21:30.794>not <00:21:30.921>part <00:21:31.048>of <00:21:31.175>the <00:21:31.303>job <00:21:31.430>that <00:21:31.557>she <00:21:31.685>does,

530
00:21:33.465 --> 00:21:34.525
<00:21:33.465>but <00:21:33.655>how <00:21:33.846>it <00:21:34.037>led <00:21:34.228>to <00:21:34.419>it.

531
00:21:34.825 --> 00:21:37.045
<00:21:34.825>And <00:21:35.000>that <00:21:35.175>was <00:21:35.350>just <00:21:35.525>a <00:21:35.700>very, <00:21:35.875>very <00:21:36.050>cool <00:21:36.225>episode.

532
00:21:37.165 --> 00:21:39.125
<00:21:37.165>I <00:21:37.340>was <00:21:37.514>very <00:21:37.690>impressed <00:21:37.865>with <00:21:38.040>that <00:21:38.215>lady <00:21:38.389>to <00:21:38.565>basically

533
00:21:39.635 --> 00:21:43.445
<00:21:39.635>show <00:21:39.762>all <00:21:39.889>the <00:21:40.016>details <00:21:40.144>that <00:21:40.271>like <00:21:40.398>how <00:21:40.525>her <00:21:40.653>company <00:21:40.780>gave <00:21:40.907>her <00:21:41.035>time

534
00:21:43.505 --> 00:21:46.325
<00:21:43.505>to <00:21:43.680>do <00:21:43.855>research <00:21:44.030>before <00:21:44.205>actually <00:21:44.380>rolling <00:21:44.555>out <00:21:44.730>the <00:21:44.905>product.

535
00:21:46.785 --> 00:21:49.365
<00:21:46.785>And <00:21:46.912>in <00:21:47.039>a <00:21:47.166>world <00:21:47.294>where <00:21:47.421>people <00:21:47.548>say <00:21:47.675>like, <00:21:47.803>oh, <00:21:47.930>you <00:21:48.057>can <00:21:48.185>vibe,

536
00:21:49.365 --> 00:21:52.085
<00:21:49.365>code <00:21:49.520>anything, <00:21:49.676>this <00:21:49.831>is <00:21:49.987>a <00:21:50.142>very <00:21:50.298>cool <00:21:50.453>thing <00:21:50.609>to <00:21:50.765>see

537
00:21:52.085 --> 00:21:53.285
<00:21:52.085>that <00:21:52.445>companies <00:21:52.805>do <00:21:53.165>that

538
00:21:53.345 --> 00:21:56.285
<00:21:53.345>and <00:21:53.500>companies <00:21:53.656>allow <00:21:53.811>you <00:21:53.967>to, <00:21:54.122>uh, <00:21:54.278>to <00:21:54.433>get <00:21:54.589>this <00:21:54.745>kind

539
00:21:56.285 --> 00:21:57.285
<00:21:56.285>of <00:21:56.585>information <00:21:56.885>in <00:21:57.185>there.

540
00:21:57.675 --> 00:21:59.045
<00:21:57.675>It's <00:21:57.983>a <00:21:58.291>really <00:21:58.599>interesting <00:21:58.908>company

541
00:21:59.045 --> 00:22:01.365
<00:21:59.045>that <00:21:59.220>I <00:21:59.395>found <00:21:59.570>really <00:21:59.745>exciting <00:21:59.920>to, <00:22:00.095>to <00:22:00.270>talk <00:22:00.445>to.

542
00:22:01.505 --> 00:22:04.925
<00:22:01.505>And <00:22:01.621>we <00:22:01.738>also, <00:22:01.855>we <00:22:01.971>also <00:22:02.088>get <00:22:02.205>a <00:22:02.321>kind <00:22:02.438>of, <00:22:02.555>we <00:22:02.671>have <00:22:02.788>a <00:22:02.905>knack

543
00:22:04.945 --> 00:22:06.285
<00:22:04.945>of <00:22:05.347>getting <00:22:05.749>like <00:22:06.151>companies

544
00:22:06.345 --> 00:22:08.045
<00:22:06.345>to <00:22:06.625>basically <00:22:06.905>bring <00:22:07.185>the <00:22:07.465>right <00:22:07.745>people.

545
00:22:08.325 --> 00:22:10.325
<00:22:08.325>I <00:22:08.558>mean, <00:22:08.791>uh, <00:22:09.025>at <00:22:09.258>the <00:22:09.491>Congress, <00:22:09.725>uh,

546
00:22:10.345 --> 00:22:13.325
<00:22:10.345>the <00:22:10.500>weir <00:22:10.656>developers <00:22:10.811>World <00:22:10.967>Congress, <00:22:11.122>we <00:22:11.278>had <00:22:11.433>Ryan <00:22:11.589>Salva, <00:22:11.745>uh,

547
00:22:13.325 --> 00:22:15.645
<00:22:13.325>uh, <00:22:13.525>there <00:22:13.725>who <00:22:13.925>worked <00:22:14.125>with <00:22:14.325>me <00:22:14.525>at <00:22:14.725>Microsoft

548
00:22:15.665 --> 00:22:16.845
<00:22:15.665>and <00:22:15.877>now <00:22:16.089>he's <00:22:16.302>actually <00:22:16.514>at <00:22:16.727>Google.

549
00:22:16.865 --> 00:22:18.525
<00:22:16.865>And <00:22:17.065>he <00:22:17.265>showed <00:22:17.465>some <00:22:17.665>really, <00:22:17.865>really <00:22:18.065>cool <00:22:18.265>stuff.

550
00:22:18.905 --> 00:22:21.685
<00:22:18.905>And <00:22:19.060>what <00:22:19.216>I <00:22:19.371>really <00:22:19.527>loved <00:22:19.682>most <00:22:19.838>about <00:22:19.993>our <00:22:20.149>Congress <00:22:20.305>talk,

551
00:22:21.745 --> 00:22:23.485
<00:22:21.745>and <00:22:21.945>I <00:22:22.145>was <00:22:22.344>the <00:22:22.544>main <00:22:22.745>moderator <00:22:22.945>on <00:22:23.145>stage,

552
00:22:23.485 --> 00:22:25.845
<00:22:23.485>which <00:22:23.685>should <00:22:23.885>be <00:22:24.084>a <00:22:24.284>horrible <00:22:24.485>situation <00:22:24.685>for <00:22:24.885>me.

553
00:22:26.225 --> 00:22:28.805
<00:22:26.225>But <00:22:26.399>every <00:22:26.574>single <00:22:26.750>life <00:22:26.925>demo <00:22:27.100>we <00:22:27.274>did <00:22:27.449>didn't <00:22:27.625>work.

554
00:22:29.705 --> 00:22:31.605
<00:22:29.705>And <00:22:29.938>I'm <00:22:30.171>like, <00:22:30.405>this <00:22:30.638>is <00:22:30.871>so <00:22:31.105>good.

555
00:22:32.035 --> 00:22:34.245
<00:22:32.035>This <00:22:32.235>is <00:22:32.435>so <00:22:32.635>honest, <00:22:32.835>this <00:22:33.035>is <00:22:33.235>so <00:22:33.435>direct.

556
00:22:34.445 --> 00:22:36.845
<00:22:34.445>'cause <00:22:34.620>every <00:22:34.794>developer <00:22:34.970>knows <00:22:35.145>it <00:22:35.320>doesn't <00:22:35.495>work <00:22:35.669>that <00:22:35.845>way.

557
00:22:37.035 --> 00:22:40.165
<00:22:37.035>Like <00:22:37.175>when <00:22:37.315>you <00:22:37.455>see <00:22:37.595>something <00:22:37.735>perfectly <00:22:37.875>on <00:22:38.015>stage, <00:22:38.155>it's <00:22:38.295>a <00:22:38.435>video

558
00:22:40.625 --> 00:22:42.645
<00:22:40.625>or <00:22:40.800>some <00:22:40.975>developer <00:22:41.150>in <00:22:41.325>the <00:22:41.500>background <00:22:41.675>is <00:22:41.850>doing <00:22:42.025>it,

559
00:22:42.705 --> 00:22:44.885
<00:22:42.705>not <00:22:42.905>the <00:22:43.105>person <00:22:43.304>actually <00:22:43.504>on <00:22:43.705>stage <00:22:43.905>doing, <00:22:44.105>uh,

560
00:22:44.955 --> 00:22:46.165
<00:22:44.955>sorting <00:22:45.318>the <00:22:45.681>computer <00:22:46.043>out.

561
00:22:46.625 --> 00:22:48.525
<00:22:46.625>So <00:22:46.858>it's, <00:22:47.091>that <00:22:47.325>was <00:22:47.558>very, <00:22:47.791>very <00:22:48.025>honest

562
00:22:48.665 --> 00:22:50.365
<00:22:48.665>and <00:22:48.945>I, <00:22:49.225>I <00:22:49.504>really <00:22:49.784>enjoyed <00:22:50.065>that.

563
00:22:50.425 --> 00:22:52.445
<00:22:50.425>And <00:22:50.625>yeah, <00:22:50.825>the, <00:22:51.024>the, <00:22:51.225>the <00:22:51.425>coffee <00:22:51.625>with <00:22:51.825>developers

564
00:22:52.505 --> 00:22:55.445
<00:22:52.505>and <00:22:52.645>the <00:22:52.785>live <00:22:52.925>show <00:22:53.065>is <00:22:53.205>fun <00:22:53.345>to <00:22:53.485>get <00:22:53.625>people <00:22:53.765>into <00:22:53.905>show

565
00:22:55.445 --> 00:22:59.045
<00:22:55.445>that <00:22:55.600>your <00:22:55.756>company <00:22:55.911>has <00:22:56.067>people <00:22:56.222>and <00:22:56.378>not <00:22:56.533>only <00:22:56.689>like <00:22:56.845>products

566
00:22:59.225 --> 00:23:00.325
<00:22:59.225>and <00:22:59.554>or <00:22:59.885>product <00:23:00.215>people.

567
00:23:00.385 --> 00:23:02.645
<00:23:00.385>And <00:23:00.560>that's <00:23:00.735>a <00:23:00.910>really, <00:23:01.085>really <00:23:01.260>good <00:23:01.435>thing <00:23:01.610>to <00:23:01.785>see.

568
00:23:02.745 --> 00:23:04.205
<00:23:02.745>And <00:23:03.073>I <00:23:03.401>found <00:23:03.730>that's <00:23:04.059>interesting

569
00:23:04.205 --> 00:23:06.365
<00:23:04.205>that <00:23:04.360>like <00:23:04.516>the <00:23:04.671>higher <00:23:04.827>up <00:23:04.982>people <00:23:05.138>were <00:23:05.293>to <00:23:05.449>a <00:23:05.605>degree,

570
00:23:06.665 --> 00:23:08.685
<00:23:06.665>the <00:23:06.865>more <00:23:07.065>interesting <00:23:07.264>their <00:23:07.465>stories <00:23:07.665>were <00:23:07.865>as <00:23:08.065>well.

571
00:23:09.795 --> 00:23:11.285
<00:23:09.795>That <00:23:10.018>live <00:23:10.242>story <00:23:10.465>is <00:23:10.689>an <00:23:10.912>interesting <00:23:11.136>one

572
00:23:11.445 --> 00:23:12.645
<00:23:11.445>'cause <00:23:11.625>we're <00:23:11.804>still <00:23:11.985>playing <00:23:12.165>with <00:23:12.345>the <00:23:12.525>format.

573
00:23:12.905 --> 00:23:14.445
<00:23:12.905>We, <00:23:13.136>we <00:23:13.367>used <00:23:13.598>to <00:23:13.829>have <00:23:14.060>live <00:23:14.291>days

574
00:23:14.545 --> 00:23:17.685
<00:23:14.545>during <00:23:14.745>COVID <00:23:14.945>when <00:23:15.145>basically <00:23:15.345>everybody <00:23:15.545>was <00:23:15.745>at <00:23:15.945>home.

575
00:23:18.065 --> 00:23:20.325
<00:23:18.065>And <00:23:18.192>now <00:23:18.319>we <00:23:18.446>are <00:23:18.574>actually <00:23:18.701>making <00:23:18.828>it <00:23:18.955>more <00:23:19.083>like <00:23:19.210>a <00:23:19.337>chat <00:23:19.465>show

576
00:23:20.325 --> 00:23:21.925
<00:23:20.325>where <00:23:20.558>we <00:23:20.791>basically <00:23:21.025>show <00:23:21.258>a <00:23:21.491>few <00:23:21.725>things

577
00:23:21.945 --> 00:23:24.085
<00:23:21.945>and <00:23:22.120>then <00:23:22.294>chat <00:23:22.470>with <00:23:22.645>an <00:23:22.820>interesting <00:23:22.995>person <00:23:23.169>every <00:23:23.345>week.

578
00:23:24.625 --> 00:23:26.005
<00:23:24.625>And, <00:23:24.873>uh, <00:23:25.121>yeah, <00:23:25.370>it's <00:23:25.618>good <00:23:25.867>fun.

579
00:23:26.025 --> 00:23:28.325
<00:23:26.025>So <00:23:26.152>if <00:23:26.279>you <00:23:26.406>have <00:23:26.534>a, <00:23:26.661>if <00:23:26.788>you <00:23:26.915>know <00:23:27.043>somebody <00:23:27.170>from <00:23:27.297>your <00:23:27.425>company

580
00:23:28.395 --> 00:23:29.565
<00:23:28.395>that <00:23:28.658>is <00:23:28.921>a <00:23:29.184>bit <00:23:29.448>quirky

581
00:23:29.565 --> 00:23:32.605
<00:23:29.565>and <00:23:29.705>actually <00:23:29.845>knows <00:23:29.985>how <00:23:30.125>to, <00:23:30.265>how <00:23:30.405>to <00:23:30.545>woo <00:23:30.685>people <00:23:30.825>in <00:23:30.965>terms

582
00:23:32.605 --> 00:23:35.645
<00:23:32.605>of <00:23:32.780>technical <00:23:32.955>things <00:23:33.130>not <00:23:33.305>necessarily <00:23:33.480>related <00:23:33.655>to <00:23:33.830>your <00:23:34.005>product,

583
00:23:35.945 --> 00:23:37.685
<00:23:35.945>it <00:23:36.100>might <00:23:36.256>be <00:23:36.411>a <00:23:36.567>good <00:23:36.722>person <00:23:36.878>to <00:23:37.033>send <00:23:37.189>us <00:23:37.345>over

584
00:23:37.705 --> 00:23:39.205
<00:23:37.705>to <00:23:37.975>speak <00:23:38.245>at <00:23:38.514>the <00:23:38.784>live <00:23:39.054>show.

585
00:23:40.765 --> 00:23:42.385
<00:23:40.765>Really <00:23:41.045>cool. <00:23:41.325>Thanks <00:23:41.605>for <00:23:41.885>adding <00:23:42.165>that.

586
00:23:42.565 --> 00:23:45.025
<00:23:42.565>Um, <00:23:42.740>maybe <00:23:42.915>because <00:23:43.090>not <00:23:43.265>everyone <00:23:43.440>in <00:23:43.615>the <00:23:43.790>audience <00:23:43.965>may

587
00:23:45.125 --> 00:23:46.325
<00:23:45.125>know <00:23:45.485>the <00:23:45.845>different <00:23:46.205>formats.

588
00:23:46.325 --> 00:23:48.325
<00:23:46.325>We <00:23:46.500>have <00:23:46.675>coffee <00:23:46.850>with <00:23:47.025>developers <00:23:47.200>and <00:23:47.375>the <00:23:47.550>live <00:23:47.725>show.

589
00:23:48.325 --> 00:23:52.205
<00:23:48.325>Could <00:23:48.480>you <00:23:48.636>maybe <00:23:48.791>give <00:23:48.947>us <00:23:49.102>a <00:23:49.258>quick <00:23:49.413>just, <00:23:49.569>um, <00:23:49.725>comparison

590
00:23:52.395 --> 00:23:54.405
<00:23:52.395>what <00:23:52.570>the <00:23:52.745>different <00:23:52.920>formats <00:23:53.095>are <00:23:53.270>next <00:23:53.445>to <00:23:53.620>each <00:23:53.795>other?

591
00:23:54.435 --> 00:23:57.245
<00:23:54.435>Like <00:23:54.562>if <00:23:54.689>someone <00:23:54.816>is <00:23:54.944>interested <00:23:55.071>to <00:23:55.198>kind <00:23:55.325>of <00:23:55.453>go <00:23:55.580>into <00:23:55.707>that <00:23:55.835>type,

592
00:23:57.355 --> 00:23:59.245
<00:23:57.355>type <00:23:57.635>of <00:23:57.915>touchpoint, <00:23:58.195>should <00:23:58.475>they <00:23:58.755>go

593
00:23:59.245 --> 00:24:00.405
<00:23:59.245>to <00:23:59.592>coffee <00:23:59.941>with <00:24:00.289>developers?

594
00:24:00.405 --> 00:24:02.085
<00:24:00.405>Should <00:24:00.545>they <00:24:00.685>go <00:24:00.825>to <00:24:00.965>the <00:24:01.105>live <00:24:01.245>show? <00:24:01.385>What <00:24:01.524>do <00:24:01.665>you <00:24:01.805>think?

595
00:24:02.195 --> 00:24:04.085
<00:24:02.195>What, <00:24:02.428>what <00:24:02.661>are <00:24:02.895>the <00:24:03.128>goals <00:24:03.361>depending <00:24:03.595>on

596
00:24:04.085 --> 00:24:05.405
<00:24:04.085>how <00:24:04.322>they <00:24:04.560>want <00:24:04.797>to <00:24:05.035>position <00:24:05.273>themselves?

597
00:24:06.285 --> 00:24:08.375
<00:24:06.285>Okay. <00:24:06.460>Uh, <00:24:06.635>well, <00:24:06.810>coffee <00:24:06.985>With <00:24:07.160>Developers <00:24:07.335>is <00:24:07.510>a <00:24:07.685>podcast,

598
00:24:08.635 --> 00:24:11.455
<00:24:08.635>so <00:24:08.762>basically <00:24:08.889>it <00:24:09.016>can <00:24:09.144>be <00:24:09.271>a <00:24:09.398>conversation, <00:24:09.525>it <00:24:09.653>can <00:24:09.780>be <00:24:09.907>a <00:24:10.035>mix

599
00:24:11.455 --> 00:24:13.735
<00:24:11.455>of <00:24:11.610>a <00:24:11.766>conversation <00:24:11.921>and <00:24:12.077>a <00:24:12.232>presentation <00:24:12.388>of <00:24:12.543>what <00:24:12.699>you <00:24:12.855>do.

600
00:24:14.435 --> 00:24:18.015
<00:24:14.435>Um, <00:24:14.551>and <00:24:14.668>it's <00:24:14.784>going <00:24:14.901>out <00:24:15.018>as <00:24:15.135>audio <00:24:15.251>only <00:24:15.368>and <00:24:15.485>as <00:24:15.601>video <00:24:15.718>as <00:24:15.835>well.

601
00:24:18.035 --> 00:24:21.095
<00:24:18.035>So <00:24:18.190>basically <00:24:18.346>that, <00:24:18.501>that <00:24:18.657>might <00:24:18.812>sometimes <00:24:18.968>be <00:24:19.123>a <00:24:19.279>challenge <00:24:19.435>when

602
00:24:21.095 --> 00:24:22.695
<00:24:21.095>people <00:24:21.375>show <00:24:21.655>things <00:24:21.935>for <00:24:22.215>15 <00:24:22.495>minutes

603
00:24:22.795 --> 00:24:25.135
<00:24:22.795>and <00:24:22.950>people <00:24:23.106>in <00:24:23.261>the <00:24:23.417>audio <00:24:23.572>podcast <00:24:23.728>wonder <00:24:23.883>what's <00:24:24.039>going <00:24:24.195>on.

604
00:24:25.755 --> 00:24:28.895
<00:24:25.755>Uh, <00:24:25.871>but <00:24:25.988>it's, <00:24:26.105>uh, <00:24:26.221>it's <00:24:26.338>gonna <00:24:26.455>be <00:24:26.571>half <00:24:26.688>an <00:24:26.805>hour <00:24:26.921>to <00:24:27.038>40 <00:24:27.155>minutes

605
00:24:29.035 --> 00:24:30.175
<00:24:29.035>and <00:24:29.291>it <00:24:29.548>should <00:24:29.804>be <00:24:30.061>snappy.

606
00:24:30.195 --> 00:24:33.175
<00:24:30.195>But <00:24:30.335>because <00:24:30.475>podcasts <00:24:30.615>that <00:24:30.754>are <00:24:30.895>long <00:24:31.034>are <00:24:31.175>just <00:24:31.314>there, <00:24:31.455>if <00:24:31.595>they,

607
00:24:33.795 --> 00:24:36.055
<00:24:33.795>uh, <00:24:34.075>uh, <00:24:34.355>have <00:24:34.635>divisive <00:24:34.915>topics <00:24:35.195>rather

608
00:24:36.055 --> 00:24:37.255
<00:24:36.055>than <00:24:36.415>like <00:24:36.775>technology <00:24:37.135>topics.

609
00:24:37.915 --> 00:24:40.135
<00:24:37.915>And <00:24:38.055>yeah, <00:24:38.195>I <00:24:38.335>mean <00:24:38.475>we <00:24:38.615>had <00:24:38.754>Mercedes <00:24:38.895>spend <00:24:39.034>on <00:24:39.175>there, <00:24:39.315>some

610
00:24:40.135 --> 00:24:42.015
<00:24:40.135>of <00:24:40.310>them, <00:24:40.485>we, <00:24:40.660>we, <00:24:40.835>we <00:24:41.010>went <00:24:41.185>to <00:24:41.360>the <00:24:41.535>company

611
00:24:42.075 --> 00:24:44.535
<00:24:42.075>and <00:24:42.275>recorded <00:24:42.475>them <00:24:42.675>on <00:24:42.875>stay, <00:24:43.075>uh, <00:24:43.275>on <00:24:43.475>set.

612
00:24:44.635 --> 00:24:46.415
<00:24:44.635>And <00:24:44.835>that <00:24:45.035>actually <00:24:45.235>are <00:24:45.435>the <00:24:45.635>ones <00:24:45.835>that <00:24:46.035>actually,

613
00:24:46.445 --> 00:24:48.255
<00:24:46.445>weirdly <00:24:46.794>enough, <00:24:47.145>are <00:24:47.495>more <00:24:47.845>successful.

614
00:24:48.875 --> 00:24:50.735
<00:24:48.875>Uh, <00:24:49.050>but <00:24:49.225>it's, <00:24:49.400>if <00:24:49.575>you <00:24:49.750>have <00:24:49.925>a <00:24:50.100>beautiful <00:24:50.275>office

615
00:24:50.835 --> 00:24:53.375
<00:24:50.835>and <00:24:50.990>you're <00:24:51.146>in <00:24:51.301>Berlin <00:24:51.457>or <00:24:51.612>area <00:24:51.768>around, <00:24:51.923>please <00:24:52.079>come <00:24:52.235>around,

616
00:24:53.405 --> 00:24:54.935
<00:24:53.405>I'll <00:24:53.558>be <00:24:53.711>happy <00:24:53.864>to <00:24:54.017>come <00:24:54.170>around <00:24:54.322>and <00:24:54.476>have <00:24:54.629>a <00:24:54.782>coffee

617
00:24:54.935 --> 00:24:56.415
<00:24:54.935>with <00:24:55.201>developers, <00:24:55.467>you <00:24:55.734>for <00:24:56.000>you <00:24:56.267>there.

618
00:24:56.675 --> 00:24:59.855
<00:24:56.675>So <00:24:56.815>it's <00:24:56.955>more <00:24:57.095>of <00:24:57.235>a <00:24:57.375>a, <00:24:57.514>a <00:24:57.655>focused <00:24:57.794>on <00:24:57.935>one <00:24:58.075>person,

619
00:25:00.005 --> 00:25:02.495
<00:25:00.005>focused <00:25:00.238>on <00:25:00.471>one <00:25:00.705>topic <00:25:00.938>kind <00:25:01.171>of <00:25:01.405>thing.

620
00:25:02.565 --> 00:25:04.135
<00:25:02.565>Whereas <00:25:02.845>the <00:25:03.125>live <00:25:03.405>show <00:25:03.685>is <00:25:03.965>like,

621
00:25:04.135 --> 00:25:06.175
<00:25:04.135>here's <00:25:04.368>what's <00:25:04.601>happening <00:25:04.835>in <00:25:05.068>technology <00:25:05.301>right <00:25:05.535>now,

622
00:25:06.595 --> 00:25:08.535
<00:25:06.595>and <00:25:06.795>here <00:25:06.995>is <00:25:07.195>a <00:25:07.395>few <00:25:07.595>tips <00:25:07.795>and <00:25:07.995>tricks.

623
00:25:08.535 --> 00:25:10.895
<00:25:08.535>And <00:25:08.675>then <00:25:08.815>we <00:25:08.955>go <00:25:09.095>into <00:25:09.235>the, <00:25:09.375>the <00:25:09.515>guest <00:25:09.655>of <00:25:09.795>the <00:25:09.935>week

624
00:25:10.895 --> 00:25:12.335
<00:25:10.895>that <00:25:11.110>we <00:25:11.327>pulled <00:25:11.543>out <00:25:11.759>of <00:25:11.975>a <00:25:12.191>hat

625
00:25:12.595 --> 00:25:14.575
<00:25:12.595>or, <00:25:12.795>uh, <00:25:12.995>applied <00:25:13.195>to <00:25:13.395>us <00:25:13.595>to <00:25:13.795>basically <00:25:13.995>talk

626
00:25:14.575 --> 00:25:17.735
<00:25:14.575>to <00:25:14.730>have <00:25:14.886>another <00:25:15.041>20 <00:25:15.197>minutes <00:25:15.352>for <00:25:15.508>like <00:25:15.663>their <00:25:15.819>extra, <00:25:15.975>uh,

627
00:25:17.855 --> 00:25:19.975
<00:25:17.855>their <00:25:18.135>extra <00:25:18.415>specialties, <00:25:18.695>so <00:25:18.975>to <00:25:19.255>say.

628
00:25:20.395 --> 00:25:23.095
<00:25:20.395>So <00:25:20.522>it's <00:25:20.649>more <00:25:20.776>of <00:25:20.904>a, <00:25:21.031>like <00:25:21.158>a <00:25:21.285>roundup <00:25:21.413>of <00:25:21.540>like <00:25:21.667>cool <00:25:21.795>ideas

629
00:25:23.675 --> 00:25:26.055
<00:25:23.675>and <00:25:23.850>uh, <00:25:24.024>uh, <00:25:24.200>it's <00:25:24.375>a <00:25:24.550>great <00:25:24.725>opportunity <00:25:24.899>to <00:25:25.075>show

630
00:25:26.085 --> 00:25:28.895
<00:25:26.085>that <00:25:26.225>your <00:25:26.365>company <00:25:26.505>is <00:25:26.645>also <00:25:26.785>interested <00:25:26.925>in <00:25:27.065>the <00:25:27.205>grow <00:25:27.345>in <00:25:27.485>the

631
00:25:28.895 --> 00:25:31.375
<00:25:28.895>larger <00:25:29.128>market <00:25:29.361>rather <00:25:29.595>than <00:25:29.828>just <00:25:30.061>myopically <00:25:30.295>looking

632
00:25:31.395 --> 00:25:32.415
<00:25:31.395>at <00:25:31.624>only <00:25:31.854>what <00:25:32.083>you're <00:25:32.312>doing.

633
00:25:32.795 --> 00:25:34.415
<00:25:32.795>So <00:25:32.995>that's <00:25:33.195>what <00:25:33.395>the <00:25:33.595>live <00:25:33.795>show <00:25:33.995>comes <00:25:34.195>in.

634
00:25:34.415 --> 00:25:36.655
<00:25:34.415>If <00:25:34.615>you <00:25:34.815>have <00:25:35.014>a <00:25:35.215>developer <00:25:35.415>or <00:25:35.615>a <00:25:35.815>person

635
00:25:36.715 --> 00:25:38.255
<00:25:36.715>or <00:25:36.913>a <00:25:37.110>technical <00:25:37.309>person <00:25:37.507>that <00:25:37.705>is <00:25:37.903>not <00:25:38.101>happy

636
00:25:38.255 --> 00:25:40.135
<00:25:38.255>to <00:25:38.488>give <00:25:38.721>a <00:25:38.955>presentation <00:25:39.188>but <00:25:39.421>is <00:25:39.655>happy

637
00:25:40.135 --> 00:25:41.855
<00:25:40.135>to <00:25:40.415>chat <00:25:40.695>about <00:25:40.975>cool <00:25:41.254>geeky <00:25:41.535>stuff,

638
00:25:41.885 --> 00:25:43.575
<00:25:41.885>then <00:25:42.060>the <00:25:42.235>live <00:25:42.410>show <00:25:42.585>is <00:25:42.760>the <00:25:42.935>thing <00:25:43.110>to <00:25:43.285>do.

639
00:25:44.195 --> 00:25:46.295
<00:25:44.195>If <00:25:44.395>you've <00:25:44.595>got <00:25:44.794>somebody <00:25:44.995>who's <00:25:45.195>got <00:25:45.395>a <00:25:45.595>presentation

640
00:25:46.315 --> 00:25:47.375
<00:25:46.315>or <00:25:46.553>have <00:25:46.792>got <00:25:47.030>a <00:25:47.269>presence

641
00:25:47.375 --> 00:25:48.455
<00:25:47.375>or <00:25:47.699>actually <00:25:48.023>has <00:25:48.347>something

642
00:25:48.455 --> 00:25:50.655
<00:25:48.455>that <00:25:48.595>they <00:25:48.735>really <00:25:48.875>have <00:25:49.014>on <00:25:49.155>their <00:25:49.294>heart <00:25:49.435>to, <00:25:49.574>to <00:25:49.715>bring <00:25:49.855>out

643
00:25:50.655 --> 00:25:53.255
<00:25:50.655>to <00:25:50.855>the <00:25:51.055>developer <00:25:51.254>community, <00:25:51.455>then <00:25:51.655>coffee <00:25:51.855>with <00:25:52.055>developers,

644
00:25:53.255 --> 00:25:54.535
<00:25:53.255>it's <00:25:53.485>the <00:25:53.715>better <00:25:53.946>product <00:25:54.176>for <00:25:54.407>that.

645
00:25:56.305 --> 00:25:58.705
<00:25:56.305>Super <00:25:56.585>cool. <00:25:56.865>Thanks <00:25:57.145>for <00:25:57.425>clarifying, <00:25:57.705>Rudi.

646
00:25:59.125 --> 00:26:00.945
<00:25:59.125>I'm <00:25:59.405>curious <00:25:59.685>about <00:25:59.965>what <00:26:00.245>you're <00:26:00.525>thinking.

647
00:26:01.225 --> 00:26:03.545
<00:26:01.225>I <00:26:01.458>mean, <00:26:01.691>you've <00:26:01.925>mentioned <00:26:02.158>something <00:26:02.391>very <00:26:02.625>interesting

648
00:26:03.565 --> 00:26:05.825
<00:26:03.565>and <00:26:03.798>it's <00:26:04.031>definitely <00:26:04.265>this <00:26:04.498>long-term <00:26:04.731>aspect <00:26:04.965>when

649
00:26:05.825 --> 00:26:06.945
<00:26:05.825>it <00:26:06.077>comes <00:26:06.329>to <00:26:06.581>employer <00:26:06.832>branding.

650
00:26:07.165 --> 00:26:09.745
<00:26:07.165>We <00:26:07.320>definitely <00:26:07.476>see <00:26:07.631>that <00:26:07.787>a <00:26:07.942>one-off <00:26:08.098>campaign <00:26:08.253>is <00:26:08.409>not <00:26:08.565>working.

651
00:26:09.885 --> 00:26:11.105
<00:26:09.885>You <00:26:10.104>can't <00:26:10.324>just <00:26:10.543>put <00:26:10.763>an <00:26:10.983>ad

652
00:26:11.105 --> 00:26:13.145
<00:26:11.105>and <00:26:11.305>developers <00:26:11.505>will <00:26:11.705>just <00:26:11.905>fall <00:26:12.105>into <00:26:12.305>your <00:26:12.505>lap

653
00:26:13.145 --> 00:26:15.065
<00:26:13.145>because <00:26:13.495>most <00:26:13.845>developers <00:26:14.195>are <00:26:14.545>also

654
00:26:15.065 --> 00:26:16.385
<00:26:15.065>not <00:26:15.302>actively <00:26:15.540>looking <00:26:15.777>for <00:26:16.015>a <00:26:16.253>job.

655
00:26:16.565 --> 00:26:17.985
<00:26:16.565>So <00:26:16.724>you <00:26:16.884>need <00:26:17.044>to <00:26:17.204>make <00:26:17.363>sure <00:26:17.523>that <00:26:17.683>your <00:26:17.842>brand

656
00:26:17.985 --> 00:26:19.025
<00:26:17.985>is <00:26:18.219>where <00:26:18.453>the <00:26:18.687>people <00:26:18.921>are.

657
00:26:19.605 --> 00:26:22.065
<00:26:19.605>So <00:26:19.745>do <00:26:19.885>you <00:26:20.025>have <00:26:20.165>any <00:26:20.305>tips, <00:26:20.445>um, <00:26:20.585>apart <00:26:20.725>from <00:26:20.865>the <00:26:21.005>ones

658
00:26:22.065 --> 00:26:24.345
<00:26:22.065>that <00:26:22.265>Chris <00:26:22.465>already <00:26:22.665>mentioned, <00:26:22.865>how <00:26:23.065>can <00:26:23.265>companies <00:26:23.465>actually

659
00:26:24.365 --> 00:26:25.945
<00:26:24.365>create <00:26:25.765>meaningful

660
00:26:26.005 --> 00:26:28.145
<00:26:26.005>but <00:26:26.238>also <00:26:26.471>recurring <00:26:26.705>touch <00:26:26.938>points <00:26:27.171>with <00:26:27.405>developers?

661
00:26:28.145 --> 00:26:30.385
<00:26:28.145>Like <00:26:28.300>what <00:26:28.456>are <00:26:28.611>you <00:26:28.767>seeing? <00:26:28.922>Maybe <00:26:29.078>you've <00:26:29.233>heard <00:26:29.389>some <00:26:29.545>cool

662
00:26:30.385 --> 00:26:32.625
<00:26:30.385>examples <00:26:30.618>from <00:26:30.851>the <00:26:31.085>podcast, <00:26:31.318>cappuccino <00:26:31.551>with <00:26:31.785>hr,

663
00:26:33.085 --> 00:26:35.105
<00:26:33.085>it <00:26:33.285>all <00:26:33.485>could <00:26:33.685>also <00:26:33.885>translate <00:26:34.085>into <00:26:34.285>other <00:26:34.485>industries.

664
00:26:35.105 --> 00:26:36.105
<00:26:35.105>What <00:26:35.405>are <00:26:35.705>your <00:26:36.005>thoughts?

665
00:26:37.185 --> 00:26:39.545
<00:26:37.185>I <00:26:37.325>think <00:26:37.465>that <00:26:37.605>the <00:26:37.745>most <00:26:37.885>important, <00:26:38.024>uh, <00:26:38.165>thing <00:26:38.304>for <00:26:38.445>me <00:26:38.585>is

666
00:26:39.545 --> 00:26:43.105
<00:26:39.545>to <00:26:39.745>understand, <00:26:39.945>uh, <00:26:40.145>the <00:26:40.345>reason <00:26:40.545>why <00:26:40.745>developers <00:26:40.945>are,

667
00:26:43.305 --> 00:26:45.725
<00:26:43.305>are <00:26:43.505>showing <00:26:43.705>up <00:26:43.905>at <00:26:44.105>different <00:26:44.305>kind <00:26:44.505>of <00:26:44.705>communities.

668
00:26:45.925 --> 00:26:46.965
<00:26:45.925>I <00:26:46.112>mean, <00:26:46.299>if <00:26:46.486>it <00:26:46.673>take, <00:26:46.860>we,

669
00:26:47.025 --> 00:26:49.325
<00:26:47.025>we <00:26:47.258>develop <00:26:47.491>we <00:26:47.725>developers <00:26:47.958>as <00:26:48.191>an <00:26:48.425>example.

670
00:26:49.925 --> 00:26:51.885
<00:26:49.925>I <00:26:50.100>mean, <00:26:50.274>they, <00:26:50.450>they're <00:26:50.625>coming <00:26:50.800>because <00:26:50.975>of <00:26:51.149>the <00:26:51.325>content.

671
00:26:51.885 --> 00:26:53.565
<00:26:51.885>They're <00:26:52.165>really <00:26:52.445>interested <00:26:52.725>in <00:26:53.004>the <00:26:53.285>content.

672
00:26:53.565 --> 00:26:56.085
<00:26:53.565>They're <00:26:53.845>interested <00:26:54.125>in <00:26:54.405>building <00:26:54.685>their <00:26:54.965>careers,

673
00:26:56.085 --> 00:26:58.445
<00:26:56.085>they're <00:26:56.285>interested <00:26:56.485>in, <00:26:56.685>in, <00:26:56.885>in <00:26:57.085>getting <00:26:57.285>themself, <00:26:57.485>uh,

674
00:26:58.585 --> 00:26:59.685
<00:26:58.585>uh, <00:26:58.915>up <00:26:59.245>to <00:26:59.575>date.

675
00:27:00.465 --> 00:27:01.605
<00:27:00.465>And <00:27:00.807>that's <00:27:01.149>the <00:27:01.491>reason.

676
00:27:02.185 --> 00:27:04.605
<00:27:02.185>On <00:27:02.325>the <00:27:02.465>other <00:27:02.605>hand, <00:27:02.745>we <00:27:02.885>have <00:27:03.024>companies, <00:27:03.165>of <00:27:03.304>course, <00:27:03.445>they <00:27:03.585>want

677
00:27:04.605 --> 00:27:06.565
<00:27:04.605>to <00:27:04.780>do <00:27:04.955>employer <00:27:05.130>branding, <00:27:05.305>they <00:27:05.480>want <00:27:05.655>to, <00:27:05.830>they're <00:27:06.005>looking

678
00:27:06.565 --> 00:27:10.045
<00:27:06.565>for <00:27:06.740>developers <00:27:06.915>to <00:27:07.090>want <00:27:07.265>to <00:27:07.440>retain <00:27:07.615>people, <00:27:07.790>I <00:27:07.965>think.

679
00:27:10.465 --> 00:27:12.925
<00:27:10.465>So <00:27:10.745>it's <00:27:11.024>a <00:27:11.304>kind <00:27:11.584>of <00:27:11.865>combination.

680
00:27:13.005 --> 00:27:16.405
<00:27:13.005>I <00:27:13.145>think <00:27:13.285>the <00:27:13.425>combination, <00:27:13.565>uh, <00:27:13.705>is <00:27:13.845>on <00:27:13.985>one <00:27:14.125>hand <00:27:14.265>to <00:27:14.405>understand

681
00:27:16.405 --> 00:27:17.405
<00:27:16.405>what <00:27:16.629>needs <00:27:16.855>to <00:27:17.080>be <00:27:17.305>done.

682
00:27:17.625 --> 00:27:19.805
<00:27:17.625>On <00:27:17.800>the <00:27:17.975>second <00:27:18.150>hand, <00:27:18.325>what <00:27:18.500>Chris <00:27:18.675>already <00:27:18.850>mentioned <00:27:19.025>this,

683
00:27:20.085 --> 00:27:23.685
<00:27:20.085>I <00:27:20.240>mean, <00:27:20.396>in <00:27:20.551>employer <00:27:20.707>branding <00:27:20.862>as <00:27:21.018>as <00:27:21.173>it's <00:27:21.329>a <00:27:21.485>kind

684
00:27:23.685 --> 00:27:27.005
<00:27:23.685>of <00:27:23.840>a <00:27:23.996>marketing <00:27:24.151>thingy, <00:27:24.307>uh, <00:27:24.462>we <00:27:24.618>are <00:27:24.773>looking <00:27:24.929>for <00:27:25.085>USP,

685
00:27:27.225 --> 00:27:30.525
<00:27:27.225>so <00:27:27.365>everybody <00:27:27.504>in <00:27:27.645>marketing <00:27:27.784>is <00:27:27.925>looking <00:27:28.064>for <00:27:28.205>his <00:27:28.344>and <00:27:28.485>first <00:27:28.625>USP.

686
00:27:30.945 --> 00:27:33.125
<00:27:30.945>And <00:27:31.120>so <00:27:31.294>I <00:27:31.470>think <00:27:31.645>employer <00:27:31.820>branding <00:27:31.995>has <00:27:32.169>also <00:27:32.345>the,

687
00:27:33.425 --> 00:27:36.605
<00:27:33.425>and <00:27:33.580>I <00:27:33.736>mean <00:27:33.891>the <00:27:34.047>best <00:27:34.202>USP <00:27:34.358>is <00:27:34.513>asking <00:27:34.669>your <00:27:34.825>developers

688
00:27:36.605 --> 00:27:39.605
<00:27:36.605>because <00:27:36.760>they <00:27:36.916>are <00:27:37.071>the <00:27:37.227>ones <00:27:37.382>that <00:27:37.538>can <00:27:37.693>really <00:27:37.849>tell <00:27:38.005>you

689
00:27:40.155 --> 00:27:41.445
<00:27:40.155>what <00:27:40.542>makes <00:27:40.928>you <00:27:41.316>unique.

690
00:27:41.995 --> 00:27:44.245
<00:27:41.995>Yeah. <00:27:42.150>Is <00:27:42.306>it <00:27:42.461>the <00:27:42.617>text <00:27:42.772>that <00:27:42.928>you <00:27:43.083>are <00:27:43.239>working <00:27:43.395>with?

691
00:27:44.385 --> 00:27:46.645
<00:27:44.385>Is <00:27:44.585>it <00:27:44.785>the <00:27:44.985>job <00:27:45.185>security? <00:27:45.385>Is <00:27:45.585>it <00:27:45.785>salary?

692
00:27:47.185 --> 00:27:50.285
<00:27:47.185>Is <00:27:47.534>it, <00:27:47.885>uh, <00:27:48.235>remote <00:27:48.585>work?

693
00:27:50.445 --> 00:27:53.645
<00:27:50.445>I <00:27:50.552>mean, <00:27:50.660>it <00:27:50.768>could <00:27:50.875>be, <00:27:50.983>it <00:27:51.091>could <00:27:51.198>be <00:27:51.306>one, <00:27:51.414>one <00:27:51.521>of, <00:27:51.629>of, <00:27:51.737>of <00:27:51.845>these.

694
00:27:54.105 --> 00:27:57.405
<00:27:54.105>And <00:27:54.260>then <00:27:54.416>you <00:27:54.571>need <00:27:54.727>to <00:27:54.882>really <00:27:55.038>put <00:27:55.193>it <00:27:55.349>into <00:27:55.505>kind

695
00:27:57.485 --> 00:27:58.845
<00:27:57.485>of <00:27:57.729>a <00:27:57.974>clear <00:27:58.219>messaging <00:27:58.464>and <00:27:58.709>it's

696
00:27:58.845 --> 00:28:00.285
<00:27:58.845>storytelling <00:27:59.061>at <00:27:59.277>the <00:27:59.493>end <00:27:59.709>of <00:27:59.925>the <00:28:00.141>day.

697
00:28:00.285 --> 00:28:03.525
<00:28:00.285>And <00:28:00.425>you <00:28:00.565>need <00:28:00.705>to <00:28:00.845>continuously, <00:28:00.985>there's <00:28:01.125>a, <00:28:01.265>an <00:28:01.405>old <00:28:01.545>person, <00:28:01.685>uh,

698
00:28:03.785 --> 00:28:06.045
<00:28:03.785>say, <00:28:04.018>which <00:28:04.251>says, <00:28:04.485>if <00:28:04.718>you <00:28:04.951>want <00:28:05.185>people

699
00:28:06.065 --> 00:28:08.805
<00:28:06.065>to <00:28:06.265>understand <00:28:06.465>your <00:28:06.665>story, <00:28:06.865>tell <00:28:07.065>it <00:28:07.265>1000 <00:28:07.465>times.

700
00:28:10.025 --> 00:28:11.205
<00:28:10.025>So <00:28:10.290>it's, <00:28:10.556>it's <00:28:10.821>not <00:28:11.087>done

701
00:28:11.225 --> 00:28:14.325
<00:28:11.225>by <00:28:11.365>just <00:28:11.504>putting <00:28:11.645>it <00:28:11.784>out <00:28:11.925>somewhere <00:28:12.064>on <00:28:12.205>the <00:28:12.344>internet <00:28:12.485>on <00:28:12.625>LinkedIn

702
00:28:14.505 --> 00:28:17.885
<00:28:14.505>or <00:28:14.738>on <00:28:14.971>on <00:28:15.205>GitHub <00:28:15.438>or <00:28:15.671>another <00:28:15.905>platform.

703
00:28:18.165 --> 00:28:20.205
<00:28:18.165>I <00:28:18.365>think <00:28:18.565>it's <00:28:18.764>really <00:28:18.965>continuously <00:28:19.165>talking <00:28:19.365>about <00:28:19.565>it

704
00:28:20.205 --> 00:28:22.285
<00:28:20.205>and <00:28:20.438>it <00:28:20.671>needs <00:28:20.905>a <00:28:21.138>lot <00:28:21.371>of <00:28:21.605>repetition.

705
00:28:22.425 --> 00:28:25.445
<00:28:22.425>It <00:28:22.625>needs <00:28:22.825>a <00:28:23.024>lot <00:28:23.225>of, <00:28:23.425>of <00:28:23.625>continuous <00:28:23.825>communication.

706
00:28:25.545 --> 00:28:28.925
<00:28:25.545>And <00:28:25.685>then <00:28:25.825>I, <00:28:25.965>I <00:28:26.105>mean <00:28:26.245>the <00:28:26.385>reason <00:28:26.525>why <00:28:26.665>we, <00:28:26.805>we, <00:28:26.945>we,

707
00:28:29.145 --> 00:28:32.565
<00:28:29.145>we <00:28:29.285>also <00:28:29.425>created <00:28:29.565>for <00:28:29.705>much <00:28:29.845>for <00:28:29.985>hr, <00:28:30.125>which <00:28:30.264>is <00:28:30.405>called <00:28:30.545>Cappuccino

708
00:28:32.565 --> 00:28:35.685
<00:28:32.565>with <00:28:32.692>hr, <00:28:32.819>which <00:28:32.946>is <00:28:33.074>the <00:28:33.201>podcast <00:28:33.328>for <00:28:33.455>the, <00:28:33.583>for <00:28:33.710>the <00:28:33.837>company <00:28:33.965>side,

709
00:28:35.745 --> 00:28:37.365
<00:28:35.745>so <00:28:36.211>to <00:28:36.678>say <00:28:37.145>is

710
00:28:37.365 --> 00:28:40.525
<00:28:37.365>because <00:28:37.492>even <00:28:37.619>there, <00:28:37.746>we <00:28:37.874>see <00:28:38.001>if <00:28:38.128>you <00:28:38.255>go <00:28:38.383>through <00:28:38.510>all <00:28:38.637>our <00:28:38.765>content

711
00:28:40.745 --> 00:28:44.685
<00:28:40.745>and <00:28:40.872>if <00:28:40.999>you <00:28:41.126>just <00:28:41.254>put <00:28:41.381>into <00:28:41.508>the <00:28:41.635>search <00:28:41.763>bar, <00:28:41.890>for <00:28:42.017>example, <00:28:42.145>uh,

712
00:28:44.785 --> 00:28:47.325
<00:28:44.785>mental <00:28:44.960>health, <00:28:45.135>which <00:28:45.310>is <00:28:45.485>a <00:28:45.660>really <00:28:45.835>topic, <00:28:46.010>we <00:28:46.185>know

713
00:28:47.325 --> 00:28:48.325
<00:28:47.325>that <00:28:47.550>from <00:28:47.775>all <00:28:48.000>our <00:28:48.225>surveys

714
00:28:48.325 --> 00:28:50.605
<00:28:48.325>that <00:28:48.525>mental <00:28:48.725>health <00:28:48.925>becomes <00:28:49.125>a <00:28:49.325>big, <00:28:49.525>big <00:28:49.725>issue.

715
00:28:50.875 --> 00:28:53.405
<00:28:50.875>Yeah. <00:28:51.341>Uh, <00:28:51.808>we <00:28:52.275>see

716
00:28:53.405 --> 00:28:56.005
<00:28:53.405>that <00:28:53.605>the <00:28:53.805>content <00:28:54.004>is <00:28:54.205>now <00:28:54.405>starting <00:28:54.605>mixing <00:28:54.805>up.

717
00:28:56.145 --> 00:28:59.125
<00:28:56.145>So <00:28:56.300>there's <00:28:56.456>content <00:28:56.611>from <00:28:56.767>which <00:28:56.922>was <00:28:57.078>created <00:28:57.233>from <00:28:57.389>the <00:28:57.545>developer

718
00:28:59.195 --> 00:29:01.485
<00:28:59.195>side <00:28:59.428>within <00:28:59.661>our <00:28:59.895>community <00:29:00.128>is <00:29:00.361>mixing <00:29:00.595>up

719
00:29:01.485 --> 00:29:04.525
<00:29:01.485>with <00:29:01.640>the <00:29:01.796>content <00:29:01.951>which <00:29:02.107>was <00:29:02.262>created <00:29:02.418>by <00:29:02.573>the <00:29:02.729>HR <00:29:02.885>side

720
00:29:04.545 --> 00:29:07.245
<00:29:04.545>or <00:29:04.778>by <00:29:05.011>cappuccino <00:29:05.245>with <00:29:05.478>hr, <00:29:05.711>uh, <00:29:05.945>episodes.

721
00:29:07.465 --> 00:29:11.885
<00:29:07.465>So <00:29:07.592>what <00:29:07.719>we <00:29:07.846>see <00:29:07.974>is <00:29:08.101>there's <00:29:08.228>a <00:29:08.355>kind <00:29:08.483>of <00:29:08.610>a <00:29:08.737>mixing <00:29:08.865>up

722
00:29:12.005 --> 00:29:14.925
<00:29:12.005>of <00:29:12.180>content <00:29:12.355>because <00:29:12.530>it <00:29:12.705>becomes <00:29:12.880>relevant <00:29:13.055>for <00:29:13.230>both <00:29:13.405>sides.

723
00:29:14.945 --> 00:29:19.045
<00:29:14.945>And <00:29:15.085>I <00:29:15.225>mean, <00:29:15.365>saying <00:29:15.504>something <00:29:15.645>means <00:29:15.784>on <00:29:15.925>the <00:29:16.064>other <00:29:16.205>side, <00:29:16.345>uh,

724
00:29:19.205 --> 00:29:21.685
<00:29:19.205>a <00:29:19.405>person <00:29:19.605>understanding <00:29:19.804>it <00:29:20.004>and, <00:29:20.205>and <00:29:20.405>the <00:29:20.605>opposite.

725
00:29:21.785 --> 00:29:24.365
<00:29:21.785>So <00:29:21.985>if <00:29:22.185>developers <00:29:22.385>ask <00:29:22.585>for <00:29:22.785>something, <00:29:22.985>somebody <00:29:23.185>has

726
00:29:24.365 --> 00:29:26.365
<00:29:24.365>to <00:29:24.492>give <00:29:24.619>them <00:29:24.746>an <00:29:24.874>answer <00:29:25.001>and <00:29:25.128>the <00:29:25.255>other <00:29:25.383>way <00:29:25.510>around <00:29:25.637>as <00:29:25.765>well.

727
00:29:26.365 --> 00:29:29.165
<00:29:26.365>So <00:29:26.481>I <00:29:26.598>think <00:29:26.715>it, <00:29:26.831>it, <00:29:26.948>it, <00:29:27.065>it's, <00:29:27.181>at <00:29:27.298>the <00:29:27.415>end <00:29:27.531>of <00:29:27.648>the <00:29:27.765>day,

728
00:29:29.425 --> 00:29:32.445
<00:29:29.425>my <00:29:29.625>grandma <00:29:29.825>always <00:29:30.024>said, <00:29:30.225>it's, <00:29:30.425>it's <00:29:30.625>about <00:29:30.825>communication

729
00:29:32.445 --> 00:29:35.825
<00:29:32.445>between <00:29:32.620>people <00:29:32.794>and <00:29:32.970>honestly, <00:29:33.145>that <00:29:33.320>is <00:29:33.495>what <00:29:33.669>we <00:29:33.845>do.

730
00:29:35.895 --> 00:29:39.665
<00:29:35.895>Yeah. <00:29:36.035>We <00:29:36.175>are <00:29:36.315>a <00:29:36.455>platform <00:29:36.595>where <00:29:36.735>we <00:29:36.875>open <00:29:37.014>up <00:29:37.155>the <00:29:37.295>communication

731
00:29:39.775 --> 00:29:41.065
<00:29:39.775>between <00:29:40.355>both <00:29:40.936>sides.

732
00:29:41.385 --> 00:29:44.245
<00:29:41.385>That's <00:29:41.585>honestly, <00:29:41.785>that <00:29:41.985>is <00:29:42.185>the <00:29:42.385>most <00:29:42.585>important <00:29:42.785>thing

733
00:29:44.245 --> 00:29:45.285
<00:29:44.245>that <00:29:44.713>we <00:29:45.181>provide.

734
00:29:46.025 --> 00:29:49.375
<00:29:46.025>And <00:29:46.225>we <00:29:46.425>define <00:29:46.625>formats <00:29:46.825>together <00:29:47.025>with <00:29:47.225>our <00:29:47.425>clients.

735
00:29:49.435 --> 00:29:51.975
<00:29:49.435>So <00:29:49.590>there's <00:29:49.746>no, <00:29:49.901>I <00:29:50.057>think <00:29:50.212>we <00:29:50.368>don't, <00:29:50.523>I <00:29:50.679>I <00:29:50.835>I,

736
00:29:52.125 --> 00:29:54.535
<00:29:52.125>what <00:29:52.252>I <00:29:52.379>really <00:29:52.506>like <00:29:52.634>most <00:29:52.761>is <00:29:52.888>that <00:29:53.015>we <00:29:53.143>have <00:29:53.270>no <00:29:53.397>fixed <00:29:53.525>structure.

737
00:29:54.675 --> 00:29:57.175
<00:29:54.675>If <00:29:54.830>we <00:29:54.986>find <00:29:55.141>together <00:29:55.297>with <00:29:55.452>a <00:29:55.608>client <00:29:55.763>a <00:29:55.919>new <00:29:56.075>format,

738
00:29:57.185 --> 00:29:58.415
<00:29:57.185>which <00:29:57.553>makes <00:29:57.923>sense, <00:29:58.292>yeah.

739
00:29:59.125 --> 00:30:00.275
<00:29:59.125>Let's <00:29:59.470>create <00:29:59.815>it. <00:30:00.160>Yeah.

740
00:30:00.275 --> 00:30:02.115
<00:30:00.275>Even <00:30:00.450>if <00:30:00.625>it <00:30:00.800>was <00:30:00.975>not <00:30:01.150>there <00:30:01.325>for <00:30:01.500>10 <00:30:01.675>years,

741
00:30:02.185 --> 00:30:03.315
<00:30:02.185>yeah, <00:30:02.524>let's <00:30:02.863>create <00:30:03.202>it.

742
00:30:03.585 --> 00:30:05.875
<00:30:03.585>Just <00:30:03.760>let's <00:30:03.935>go <00:30:04.110>into <00:30:04.285>it <00:30:04.460>and <00:30:04.635>let's <00:30:04.810>create <00:30:04.985>it.

743
00:30:05.955 --> 00:30:07.635
<00:30:05.955>I <00:30:06.235>think <00:30:06.514>all <00:30:06.794>our <00:30:07.074>formats, <00:30:07.355>uh,

744
00:30:08.155 --> 00:30:10.595
<00:30:08.155>w <00:30:08.388>were <00:30:08.621>were <00:30:08.855>created <00:30:09.088>exactly <00:30:09.321>like <00:30:09.555>this.

745
00:30:10.595 --> 00:30:13.395
<00:30:10.595>Yeah. <00:30:10.770>Somebody <00:30:10.945>had <00:30:11.120>an <00:30:11.295>idea <00:30:11.470>and <00:30:11.645>we <00:30:11.820>sat <00:30:11.995>together

746
00:30:13.395 --> 00:30:14.555
<00:30:13.395>and <00:30:13.544>said, <00:30:13.693>okay, <00:30:13.842>let's <00:30:13.991>give <00:30:14.140>it <00:30:14.289>a <00:30:14.439>try.

747
00:30:16.665 --> 00:30:18.035
<00:30:16.665>Yeah, <00:30:16.911>I <00:30:17.158>love <00:30:17.404>that. <00:30:17.651>I <00:30:17.898>mean,

748
00:30:18.035 --> 00:30:20.875
<00:30:18.035>we <00:30:18.210>talk <00:30:18.385>a <00:30:18.560>lot <00:30:18.735>about <00:30:18.910>this <00:30:19.085>crossover <00:30:19.260>between <00:30:19.435>hr,

749
00:30:21.395 --> 00:30:22.715
<00:30:21.395>employee <00:30:21.692>branding <00:30:21.989>and <00:30:22.285>tech <00:30:22.582>people.

750
00:30:22.855 --> 00:30:23.875
<00:30:22.855>And <00:30:23.008>I <00:30:23.161>mean, <00:30:23.314>we <00:30:23.467>see <00:30:23.620>a <00:30:23.773>lot

751
00:30:23.875 --> 00:30:26.595
<00:30:23.875>of <00:30:24.050>benefits <00:30:24.225>coming <00:30:24.400>from <00:30:24.575>a <00:30:24.750>business <00:30:24.925>perspective, <00:30:25.100>of <00:30:25.275>course.

752
00:30:27.005 --> 00:30:29.115
<00:30:27.005>Chris, <00:30:27.180>what <00:30:27.355>do <00:30:27.530>you <00:30:27.705>think, <00:30:27.880>from <00:30:28.055>a <00:30:28.230>developer <00:30:28.405>perspective,

753
00:30:29.325 --> 00:30:31.715
<00:30:29.325>would <00:30:29.525>you <00:30:29.725>say <00:30:29.925>that <00:30:30.125>developers <00:30:30.325>are <00:30:30.525>also <00:30:30.725>more

754
00:30:31.715 --> 00:30:34.955
<00:30:31.715>and <00:30:31.870>more <00:30:32.026>interested <00:30:32.181>in <00:30:32.337>kind <00:30:32.492>of <00:30:32.648>seeking <00:30:32.803>the <00:30:32.959>recruiter <00:30:33.115>side,

755
00:30:34.955 --> 00:30:37.875
<00:30:34.955>seeking <00:30:35.235>the, <00:30:35.514>uh, <00:30:35.794>insights <00:30:36.074>from <00:30:36.355>hr,

756
00:30:37.875 --> 00:30:39.755
<00:30:37.875>especially <00:30:38.108>also <00:30:38.341>from <00:30:38.575>topics <00:30:38.808>like <00:30:39.041>mental <00:30:39.275>health,

757
00:30:39.755 --> 00:30:40.795
<00:30:39.755>career <00:30:40.691>development?

758
00:30:41.055 --> 00:30:43.635
<00:30:41.055>Or <00:30:41.230>do <00:30:41.405>you <00:30:41.580>think <00:30:41.755>that <00:30:41.930>developers <00:30:42.105>are <00:30:42.280>still <00:30:42.455>kind

759
00:30:43.635 --> 00:30:45.315
<00:30:43.635>of <00:30:43.835>a <00:30:44.035>bit <00:30:44.235>reluctant <00:30:44.435>when <00:30:44.635>it <00:30:44.835>comes <00:30:45.035>to

760
00:30:45.315 --> 00:30:46.755
<00:30:45.315>that <00:30:45.963>communication <00:30:46.611>crossover?

761
00:30:48.895 --> 00:30:50.515
<00:30:48.895>That's <00:30:49.175>a, <00:30:49.455>that's <00:30:49.735>a <00:30:50.014>huge <00:30:50.295>topic.

762
00:30:50.615 --> 00:30:51.875
<00:30:50.615>Uh, <00:30:50.841>and <00:30:51.068>it's <00:30:51.295>an <00:30:51.522>interesting <00:30:51.749>topic

763
00:30:51.895 --> 00:30:54.755
<00:30:51.895>and <00:30:52.035>I <00:30:52.175>found <00:30:52.315>it <00:30:52.455>always <00:30:52.595>a, <00:30:52.735>uh, <00:30:52.875>frustrating <00:30:53.014>topic <00:30:53.155>to <00:30:53.295>me.

764
00:30:55.265 --> 00:30:58.115
<00:30:55.265>Like <00:30:55.465>recruiters <00:30:55.665>and <00:30:55.865>developers <00:30:56.065>should <00:30:56.265>be <00:30:56.465>best <00:30:56.665>buddies.

765
00:30:58.295 --> 00:31:00.395
<00:30:58.295>We <00:30:58.470>should <00:30:58.645>be <00:30:58.820>actually <00:30:58.995>very <00:30:59.170>happy <00:30:59.345>about <00:30:59.520>each <00:30:59.695>other

766
00:31:00.395 --> 00:31:02.515
<00:31:00.395>because <00:31:00.535>all <00:31:00.675>of <00:31:00.815>us <00:31:00.955>want <00:31:01.095>to <00:31:01.235>have <00:31:01.375>a <00:31:01.514>good <00:31:01.655>paying <00:31:01.795>job.

767
00:31:02.575 --> 00:31:04.195
<00:31:02.575>And <00:31:02.855>all <00:31:03.135>of <00:31:03.415>us <00:31:03.695>have <00:31:03.975>talents

768
00:31:04.195 --> 00:31:06.115
<00:31:04.195>that <00:31:04.428>basically <00:31:04.661>the <00:31:04.895>company <00:31:05.128>might <00:31:05.361>be <00:31:05.595>there.

769
00:31:06.645 --> 00:31:08.515
<00:31:06.645>Where <00:31:06.878>it <00:31:07.111>breaks <00:31:07.345>down <00:31:07.578>in <00:31:07.811>the <00:31:08.045>communication

770
00:31:08.575 --> 00:31:09.595
<00:31:08.575>is <00:31:08.881>something <00:31:09.187>in <00:31:09.493>between.

771
00:31:09.855 --> 00:31:12.355
<00:31:09.855>And, <00:31:10.088>uh, <00:31:10.321>it's <00:31:10.555>not <00:31:10.788>necessarily <00:31:11.021>the <00:31:11.255>recruiters

772
00:31:12.495 --> 00:31:13.755
<00:31:12.495>or <00:31:12.873>the <00:31:13.251>developers' <00:31:13.629>fault.

773
00:31:14.195 --> 00:31:17.515
<00:31:14.195>I <00:31:14.322>remember <00:31:14.449>when <00:31:14.576>I <00:31:14.704>was <00:31:14.831>a <00:31:14.958>lead <00:31:15.085>developer, <00:31:15.213>I <00:31:15.340>wrote <00:31:15.467>job <00:31:15.595>specs,

774
00:31:17.515 --> 00:31:20.635
<00:31:17.515>what <00:31:17.642>I <00:31:17.769>want, <00:31:17.896>what <00:31:18.024>I <00:31:18.151>need, <00:31:18.278>and <00:31:18.405>then <00:31:18.533>it <00:31:18.660>went <00:31:18.787>through <00:31:18.915>HR

775
00:31:20.735 --> 00:31:23.235
<00:31:20.735>and <00:31:20.890>then <00:31:21.046>it <00:31:21.201>went <00:31:21.357>through <00:31:21.512>some <00:31:21.668>magical <00:31:21.823>land <00:31:21.979>called <00:31:22.135>Narnia

776
00:31:23.255 --> 00:31:25.595
<00:31:23.255>or <00:31:23.395>something, <00:31:23.535>and <00:31:23.675>then <00:31:23.815>a <00:31:23.955>job <00:31:24.095>description <00:31:24.235>came <00:31:24.375>out <00:31:24.515>of <00:31:24.655>it

777
00:31:25.595 --> 00:31:27.035
<00:31:25.595>that <00:31:25.780>had <00:31:25.965>nothing <00:31:26.150>to <00:31:26.335>do <00:31:26.520>with <00:31:26.705>the <00:31:26.891>thing

778
00:31:27.035 --> 00:31:28.395
<00:31:27.035>that <00:31:27.341>I <00:31:27.647>originally <00:31:27.953>wrote <00:31:28.259>there.

779
00:31:28.895 --> 00:31:30.555
<00:31:28.895>And <00:31:29.050>a <00:31:29.206>few <00:31:29.361>of <00:31:29.517>the <00:31:29.672>things <00:31:29.828>that <00:31:29.983>were <00:31:30.139>in <00:31:30.295>there,

780
00:31:30.585 --> 00:31:34.115
<00:31:30.585>like <00:31:30.740>gatekeeping <00:31:30.896>things <00:31:31.051>like <00:31:31.207>needs <00:31:31.362>a, <00:31:31.518>a <00:31:31.673>Ivy <00:31:31.829>League <00:31:31.985>degree

781
00:31:34.145 --> 00:31:36.595
<00:31:34.145>with <00:31:34.320>at <00:31:34.495>least, <00:31:34.670>uh, <00:31:34.845>parents <00:31:35.020>of <00:31:35.195>like <00:31:35.370>20, <00:31:35.545>20,

782
00:31:36.695 --> 00:31:39.275
<00:31:36.695>$20 <00:31:36.895>million <00:31:37.095>worth <00:31:37.294>and <00:31:37.495>these <00:31:37.695>kind <00:31:37.895>of <00:31:38.095>things.

783
00:31:39.275 --> 00:31:42.075
<00:31:39.275>Then <00:31:39.415>basically, <00:31:39.555>I <00:31:39.695>was <00:31:39.835>just <00:31:39.975>saying, <00:31:40.115>where <00:31:40.255>did <00:31:40.395>that <00:31:40.535>come <00:31:40.675>from?

784
00:31:42.255 --> 00:31:46.115
<00:31:42.255>So <00:31:42.430>I <00:31:42.605>think <00:31:42.780>the, <00:31:42.955>uh, <00:31:43.130>the, <00:31:43.305>uh, <00:31:43.480>the <00:31:43.655>HR

785
00:31:46.375 --> 00:31:49.035
<00:31:46.375>and <00:31:46.608>uh, <00:31:46.841>bridging <00:31:47.075>that <00:31:47.308>gap <00:31:47.541>between <00:31:47.775>HR

786
00:31:49.255 --> 00:31:51.835
<00:31:49.255>and <00:31:49.430>development <00:31:49.605>is <00:31:49.780>why <00:31:49.955>I <00:31:50.130>was <00:31:50.305>interested <00:31:50.480>in <00:31:50.655>we

787
00:31:51.835 --> 00:31:52.875
<00:31:51.835>are <00:31:52.069>developers <00:31:52.303>as <00:31:52.537>a <00:31:52.771>company.

788
00:31:53.545 --> 00:31:56.555
<00:31:53.545>Like, <00:31:53.700>uh, <00:31:53.856>'cause <00:31:54.011>I <00:31:54.167>really <00:31:54.322>want <00:31:54.478>to <00:31:54.633>fix <00:31:54.789>that <00:31:54.945>issue.

789
00:31:56.695 --> 00:31:59.155
<00:31:56.695>As <00:31:56.850>I <00:31:57.006>said, <00:31:57.161>like <00:31:57.317>we <00:31:57.472>both <00:31:57.628>want <00:31:57.783>the <00:31:57.939>same <00:31:58.095>thing.

790
00:31:59.675 --> 00:32:02.035
<00:31:59.675>Companies <00:31:59.875>want <00:32:00.075>to <00:32:00.274>hire <00:32:00.475>the <00:32:00.675>right <00:32:00.875>people, <00:32:01.075>uh,

791
00:32:02.295 --> 00:32:04.835
<00:32:02.295>and <00:32:02.470>people <00:32:02.645>want <00:32:02.820>to <00:32:02.995>work <00:32:03.170>for <00:32:03.345>the <00:32:03.520>right <00:32:03.695>companies.

792
00:32:05.295 --> 00:32:06.835
<00:32:05.295>So <00:32:05.526>the, <00:32:05.757>the <00:32:05.988>that <00:32:06.219>there <00:32:06.450>is <00:32:06.681>this,

793
00:32:06.865 --> 00:32:09.755
<00:32:06.865>this <00:32:07.065>disconnect <00:32:07.265>is <00:32:07.465>just <00:32:07.665>very <00:32:07.865>confusing <00:32:08.065>to <00:32:08.265>me

794
00:32:10.175 --> 00:32:12.515
<00:32:10.175>and <00:32:10.315>it's <00:32:10.455>very <00:32:10.595>frustrating <00:32:10.735>as <00:32:10.875>well <00:32:11.014>when <00:32:11.155>it <00:32:11.294>comes <00:32:11.435>to <00:32:11.575>like,

795
00:32:12.515 --> 00:32:14.315
<00:32:12.515>as <00:32:12.795>you <00:32:13.075>said, <00:32:13.355>mental <00:32:13.635>health <00:32:13.915>issues

796
00:32:14.315 --> 00:32:15.595
<00:32:14.315>that <00:32:14.603>people <00:32:14.891>don't <00:32:15.179>care <00:32:15.467>about.

797
00:32:15.595 --> 00:32:19.035
<00:32:15.595>Because <00:32:15.722>I <00:32:15.849>mean, <00:32:15.976>we <00:32:16.104>are <00:32:16.231>going <00:32:16.358>back <00:32:16.485>to <00:32:16.613>a <00:32:16.740>very <00:32:16.867>horrible <00:32:16.995>world.

798
00:32:19.095 --> 00:32:22.155
<00:32:19.095>In <00:32:19.250>that <00:32:19.406>case, <00:32:19.561>I <00:32:19.717>remember <00:32:19.872>when <00:32:20.028>like <00:32:20.183>Windsurf <00:32:20.339>was <00:32:20.495>announced

799
00:32:22.295 --> 00:32:24.435
<00:32:22.295>was, <00:32:22.495>uh, <00:32:22.695>was <00:32:22.895>was <00:32:23.095>bought <00:32:23.295>by <00:32:23.495>another <00:32:23.695>company

800
00:32:24.735 --> 00:32:26.675
<00:32:24.735>and <00:32:24.968>the <00:32:25.201>first <00:32:25.435>announcement <00:32:25.668>was <00:32:25.901>like, <00:32:26.135>well,

801
00:32:26.675 --> 00:32:28.755
<00:32:26.675>if <00:32:26.830>you <00:32:26.986>don't <00:32:27.141>wanna <00:32:27.297>work <00:32:27.452>like <00:32:27.608>80 <00:32:27.763>hours <00:32:27.919>a <00:32:28.075>week,

802
00:32:28.755 --> 00:32:31.395
<00:32:28.755>then <00:32:28.910>basically <00:32:29.066>you <00:32:29.221>can <00:32:29.377>leave <00:32:29.532>here <00:32:29.688>because <00:32:29.843>we <00:32:29.999>love <00:32:30.155>software.

803
00:32:31.895 --> 00:32:34.395
<00:32:31.895>And <00:32:32.070>no, <00:32:32.245>you <00:32:32.420>don't <00:32:32.595>ask <00:32:32.770>people <00:32:32.945>to <00:32:33.120>work <00:32:33.295>60

804
00:32:34.535 --> 00:32:37.075
<00:32:34.535>to <00:32:34.675>80 <00:32:34.815>year <00:32:34.955>80 <00:32:35.095>hours <00:32:35.235>a <00:32:35.375>week <00:32:35.515>because <00:32:35.655>you <00:32:35.795>love <00:32:35.935>software.

805
00:32:37.075 --> 00:32:40.005
<00:32:37.075>It's <00:32:37.250>because <00:32:37.425>you <00:32:37.600>hate <00:32:37.775>people <00:32:37.950>or <00:32:38.125>you <00:32:38.300>underestimate <00:32:38.475>people,

806
00:32:40.105 --> 00:32:41.365
<00:32:40.105>or <00:32:40.388>you <00:32:40.672>basically <00:32:40.955>don't <00:32:41.239>realize

807
00:32:41.395 --> 00:32:44.005
<00:32:41.395>that <00:32:41.595>somebody <00:32:41.795>who's <00:32:41.995>tired <00:32:42.195>will <00:32:42.395>write <00:32:42.595>terrible <00:32:42.795>code.

808
00:32:44.225 --> 00:32:46.365
<00:32:44.225>Mm-hmm. <00:32:44.425>Like, <00:32:44.625>that's <00:32:44.824>something <00:32:45.024>that, <00:32:45.225>that <00:32:45.425>a <00:32:45.625>lot

809
00:32:46.365 --> 00:32:48.245
<00:32:46.365>of <00:32:46.645>people <00:32:46.925>don't <00:32:47.205>quite <00:32:47.485>grasp <00:32:47.765>yet.

810
00:32:48.245 --> 00:32:51.005
<00:32:48.245>That <00:32:48.419>that <00:32:48.594>human <00:32:48.770>factor <00:32:48.945>is <00:32:49.120>a <00:32:49.294>bit <00:32:49.469>of <00:32:49.645>it.

811
00:32:51.065 --> 00:32:53.885
<00:32:51.065>And <00:32:51.240>that <00:32:51.415>ties <00:32:51.590>back <00:32:51.765>into <00:32:51.940>old <00:32:52.115>prejudices <00:32:52.290>of <00:32:52.465>like,

812
00:32:53.885 --> 00:32:56.725
<00:32:53.885>developers <00:32:54.040>are <00:32:54.196>just <00:32:54.351>like <00:32:54.507>half <00:32:54.662>robots <00:32:54.818>that <00:32:54.973>in <00:32:55.129>the <00:32:55.285>corner

813
00:32:56.725 --> 00:32:58.245
<00:32:56.725>that <00:32:56.998>can't <00:32:57.272>talk <00:32:57.545>to <00:32:57.819>people <00:32:58.092>anyways

814
00:32:58.385 --> 00:33:00.805
<00:32:58.385>and <00:32:58.560>need <00:32:58.735>to <00:32:58.910>be <00:32:59.085>taught <00:32:59.260>how <00:32:59.435>to <00:32:59.610>wash <00:32:59.785>themselves.

815
00:33:01.305 --> 00:33:03.885
<00:33:01.305>And <00:33:01.505>basically <00:33:01.705>just, <00:33:01.905>it's <00:33:02.105>a <00:33:02.305>very <00:33:02.505>important <00:33:02.705>thing

816
00:33:03.885 --> 00:33:05.525
<00:33:03.885>that <00:33:04.165>we <00:33:04.445>actually <00:33:04.725>bridge <00:33:05.004>that <00:33:05.285>gap

817
00:33:05.705 --> 00:33:07.685
<00:33:05.705>and <00:33:05.938>actually <00:33:06.171>make <00:33:06.405>sure <00:33:06.638>that <00:33:06.871>people <00:33:07.105>understand

818
00:33:07.685 --> 00:33:09.405
<00:33:07.685>that <00:33:07.918>we <00:33:08.151>both <00:33:08.385>want <00:33:08.618>the <00:33:08.851>same <00:33:09.085>things.

819
00:33:10.385 --> 00:33:13.805
<00:33:10.385>It, <00:33:10.540>uh, <00:33:10.696>I <00:33:10.851>actually <00:33:11.007>like <00:33:11.162>that <00:33:11.318>the <00:33:11.473>market <00:33:11.629>has <00:33:11.785>collapsed

820
00:33:13.805 --> 00:33:17.725
<00:33:13.805>to <00:33:13.932>a <00:33:14.059>degree <00:33:14.186>because <00:33:14.314>I <00:33:14.441>don't <00:33:14.568>get <00:33:14.695>20 <00:33:14.823>offers <00:33:14.950>a <00:33:15.077>day <00:33:15.205>anymore,

821
00:33:17.795 --> 00:33:21.405
<00:33:17.795>like <00:33:17.935>I <00:33:18.075>used <00:33:18.215>to <00:33:18.355>of <00:33:18.495>like <00:33:18.635>random <00:33:18.775>recruiters <00:33:18.915>sending <00:33:19.055>me <00:33:19.195>things

822
00:33:21.405 --> 00:33:25.205
<00:33:21.405>that <00:33:21.545>have <00:33:21.685>no <00:33:21.825>impact <00:33:21.965>or <00:33:22.105>no <00:33:22.245>relation <00:33:22.385>to <00:33:22.524>what <00:33:22.665>I <00:33:22.805>do

823
00:33:25.355 --> 00:33:27.765
<00:33:25.355>because <00:33:25.530>they <00:33:25.705>had <00:33:25.880>to <00:33:26.055>do <00:33:26.230>their, <00:33:26.405>like, <00:33:26.580>daily <00:33:26.755>goals

824
00:33:27.785 --> 00:33:30.525
<00:33:27.785>of <00:33:27.960>like <00:33:28.135>sending <00:33:28.310>out <00:33:28.485>50 <00:33:28.660>emails <00:33:28.835>to <00:33:29.010>prospective <00:33:29.185>developers.

825
00:33:30.985 --> 00:33:32.645
<00:33:30.985>So <00:33:31.264>that <00:33:31.544>market <00:33:31.824>kind <00:33:32.104>of <00:33:32.385>crashed.

826
00:33:32.645 --> 00:33:34.245
<00:33:32.645>And <00:33:32.800>that's <00:33:32.956>kind <00:33:33.111>of <00:33:33.267>good <00:33:33.422>because <00:33:33.578>we <00:33:33.733>have <00:33:33.889>a <00:33:34.045>chance

827
00:33:34.465 --> 00:33:36.005
<00:33:34.465>to <00:33:34.696>actually <00:33:34.927>think <00:33:35.158>about <00:33:35.389>who <00:33:35.620>we're <00:33:35.851>hiring

828
00:33:36.465 --> 00:33:38.885
<00:33:36.465>and <00:33:36.592>think <00:33:36.719>about <00:33:36.846>how <00:33:36.974>we <00:33:37.101>want <00:33:37.228>people <00:33:37.355>to <00:33:37.483>be <00:33:37.610>there <00:33:37.737>as <00:33:37.865>well.

829
00:33:39.465 --> 00:33:41.885
<00:33:39.465>And <00:33:39.665>maybe, <00:33:39.865>and <00:33:40.064>also <00:33:40.264>the, <00:33:40.465>that <00:33:40.665>a <00:33:40.865>lot

830
00:33:41.885 --> 00:33:43.805
<00:33:41.885>of <00:33:42.085>large <00:33:42.285>companies <00:33:42.485>are <00:33:42.685>now <00:33:42.885>laying <00:33:43.085>off <00:33:43.285>people

831
00:33:43.825 --> 00:33:46.725
<00:33:43.825>by <00:33:43.965>the <00:33:44.105>truckloads <00:33:44.245>and <00:33:44.385>actually <00:33:44.525>people <00:33:44.665>see <00:33:44.805>that <00:33:44.945>there <00:33:45.085>is <00:33:45.225>no,

832
00:33:47.185 --> 00:33:49.445
<00:33:47.185>uh, <00:33:47.465>no <00:33:47.745>safety <00:33:48.024>in, <00:33:48.304>in <00:33:48.585>size.

833
00:33:49.555 --> 00:33:52.565
<00:33:49.555>Like, <00:33:49.710>uh, <00:33:49.866>too <00:33:50.021>big <00:33:50.177>to <00:33:50.332>fail <00:33:50.488>doesn't <00:33:50.643>happen <00:33:50.799>anymore. <00:33:50.955>Mm-hmm.

834
00:33:53.345 --> 00:33:55.645
<00:33:53.345>Is <00:33:53.520>an <00:33:53.695>interesting <00:33:53.870>thing <00:33:54.045>because <00:33:54.220>that <00:33:54.395>allows <00:33:54.570>a <00:33:54.745>company

835
00:33:55.785 --> 00:33:57.085
<00:33:55.785>to <00:33:56.175>actually <00:33:56.565>shine <00:33:56.955>more.

836
00:33:57.905 --> 00:34:00.205
<00:33:57.905>I'm <00:33:58.105>very <00:33:58.305>excited <00:33:58.504>to <00:33:58.705>work <00:33:58.905>with <00:33:59.105>boring <00:33:59.305>companies,

837
00:34:00.645 --> 00:34:02.645
<00:34:00.645>seemingly <00:34:00.878>boring <00:34:01.111>companies, <00:34:01.345>that <00:34:01.578>we <00:34:01.811>are <00:34:02.045>developers

838
00:34:02.645 --> 00:34:04.165
<00:34:02.645>that <00:34:02.987>actually <00:34:03.329>do <00:34:03.671>amazing <00:34:04.013>stuff.

839
00:34:05.045 --> 00:34:07.285
<00:34:05.045>I <00:34:05.185>talked <00:34:05.325>to, <00:34:05.465>uh, <00:34:05.605>for <00:34:05.745>example, <00:34:05.885>at <00:34:06.025>the <00:34:06.165>Congress, <00:34:06.305>I <00:34:06.445>talked

840
00:34:07.285 --> 00:34:09.285
<00:34:07.285>to <00:34:07.751>size, <00:34:08.218>no <00:34:08.685>idea.

841
00:34:09.405 --> 00:34:10.485
<00:34:09.405>I <00:34:09.567>was <00:34:09.729>like, <00:34:09.891>I'm, <00:34:10.053>I, <00:34:10.215>I <00:34:10.377>I,

842
00:34:10.525 --> 00:34:13.445
<00:34:10.525>I <00:34:10.665>had <00:34:10.805>an <00:34:10.945>astronomy <00:34:11.085>degree <00:34:11.225>in <00:34:11.365>university, <00:34:11.505>uh, <00:34:11.645>in <00:34:11.785>high <00:34:11.925>school

843
00:34:13.505 --> 00:34:15.605
<00:34:13.505>and <00:34:13.680>basically <00:34:13.855>knew <00:34:14.030>of <00:34:14.205>size <00:34:14.380>only <00:34:14.555>because <00:34:14.730>of <00:34:14.905>lenses.

844
00:34:15.705 --> 00:34:17.205
<00:34:15.705>And <00:34:15.929>I'm <00:34:16.154>like, <00:34:16.380>okay, <00:34:16.605>cool <00:34:16.830>lens <00:34:17.054>company.

845
00:34:17.265 --> 00:34:19.445
<00:34:17.264>Why <00:34:17.440>the <00:34:17.614>hell <00:34:17.790>are <00:34:17.964>they? <00:34:18.139>And <00:34:18.315>they <00:34:18.489>do <00:34:18.665>everything.

846
00:34:19.445 --> 00:34:21.805
<00:34:19.445>They <00:34:19.645>build <00:34:19.845>chip <00:34:20.045>sets. <00:34:20.245>They, <00:34:20.445>they <00:34:20.645>have <00:34:20.845>part

847
00:34:21.805 --> 00:34:24.365
<00:34:21.804>of <00:34:21.980>their <00:34:22.154>company <00:34:22.330>is <00:34:22.504>uh, <00:34:22.679>uh, <00:34:22.855>is <00:34:23.029>a <00:34:23.205>non-for-profit

848
00:34:24.475 --> 00:34:26.325
<00:34:24.475>that <00:34:24.674>actually <00:34:24.875>where <00:34:25.074>all <00:34:25.275>the <00:34:25.475>research <00:34:25.674>goes <00:34:25.875>into.

849
00:34:26.635 --> 00:34:29.125
<00:34:26.635>It's <00:34:26.868>a <00:34:27.101>really <00:34:27.335>amazing <00:34:27.568>company, <00:34:27.801>these <00:34:28.035>stories

850
00:34:29.345 --> 00:34:30.445
<00:34:29.344>to <00:34:29.592>get <00:34:29.840>them <00:34:30.087>out <00:34:30.335>there.

851
00:34:31.065 --> 00:34:33.925
<00:34:31.065>So <00:34:31.220>it's <00:34:31.376>something <00:34:31.531>that <00:34:31.687>I <00:34:31.842>basically <00:34:31.998>want <00:34:32.153>to <00:34:32.309>wanna, <00:34:32.465>uh,

852
00:34:34.515 --> 00:34:35.965
<00:34:34.514>give <00:34:34.701>a <00:34:34.887>bit <00:34:35.074>as <00:34:35.260>a <00:34:35.447>bit <00:34:35.633>of <00:34:35.820>advice

853
00:34:36.025 --> 00:34:38.005
<00:34:36.025>to <00:34:36.258>every <00:34:36.491>engineer <00:34:36.725>right <00:34:36.958>now <00:34:37.191>out <00:34:37.425>there.

854
00:34:38.265 --> 00:34:40.605
<00:34:38.264>If <00:34:38.392>you <00:34:38.519>want <00:34:38.646>to <00:34:38.774>burn <00:34:38.901>out <00:34:39.028>for <00:34:39.155>the <00:34:39.283>next <00:34:39.410>half <00:34:39.537>year, <00:34:39.665>go

855
00:34:40.605 --> 00:34:43.005
<00:34:40.605>to <00:34:40.732>a <00:34:40.859>company <00:34:40.986>that <00:34:41.114>basically <00:34:41.241>says <00:34:41.368>AI <00:34:41.495>and <00:34:41.623>we <00:34:41.750>are <00:34:41.877>a <00:34:42.005>startup

856
00:34:43.065 --> 00:34:44.125
<00:34:43.065>and <00:34:43.255>we're <00:34:43.446>gonna <00:34:43.637>change <00:34:43.828>the <00:34:44.019>world.

857
00:34:44.665 --> 00:34:47.365
<00:34:44.665>Um, <00:34:44.764>if <00:34:44.864>you <00:34:44.965>wanna <00:34:45.065>do <00:34:45.165>that <00:34:45.264>for <00:34:45.364>a <00:34:45.465>lot <00:34:45.565>of <00:34:45.665>money <00:34:45.764>for <00:34:45.864>half <00:34:45.965>a <00:34:46.065>year

858
00:34:47.425 --> 00:34:50.005
<00:34:47.425>and <00:34:47.600>basically <00:34:47.775>have <00:34:47.950>nothing <00:34:48.125>to <00:34:48.300>show <00:34:48.475>afterwards, <00:34:48.650>do <00:34:48.825>that.

859
00:34:50.385 --> 00:34:52.805
<00:34:50.385>If <00:34:50.512>you <00:34:50.639>want <00:34:50.766>to <00:34:50.894>have <00:34:51.021>a <00:34:51.148>career <00:34:51.275>building <00:34:51.403>thing, <00:34:51.530>if <00:34:51.657>you <00:34:51.785>want

860
00:34:52.805 --> 00:34:55.085
<00:34:52.804>to <00:34:53.004>actually <00:34:53.205>get <00:34:53.404>into <00:34:53.605>something <00:34:53.804>that <00:34:54.004>lasts <00:34:54.205>longer,

861
00:34:55.635 --> 00:34:58.485
<00:34:55.635>find <00:34:55.868>a <00:34:56.101>more <00:34:56.335>boring <00:34:56.568>maybe <00:34:56.801>older <00:34:57.035>company

862
00:34:58.515 --> 00:35:00.885
<00:34:58.515>that <00:34:58.670>has <00:34:58.826>a <00:34:58.981>physical <00:34:59.137>product <00:34:59.292>that <00:34:59.448>they <00:34:59.603>built <00:34:59.759>as <00:34:59.915>well,

863
00:35:01.185 --> 00:35:02.525
<00:35:01.185>as <00:35:01.486>much <00:35:01.788>as <00:35:02.089>just <00:35:02.391>software.

864
00:35:03.005 --> 00:35:05.005
<00:35:03.005>'cause <00:35:03.180>that's <00:35:03.355>something <00:35:03.530>that <00:35:03.705>actually <00:35:03.880>might <00:35:04.055>give <00:35:04.230>you <00:35:04.405>a

865
00:35:05.005 --> 00:35:06.205
<00:35:05.005>career <00:35:05.221>for <00:35:05.437>the <00:35:05.653>next <00:35:05.869>few <00:35:06.085>years.

866
00:35:06.745 --> 00:35:08.405
<00:35:06.745>And <00:35:07.025>I <00:35:07.305>just <00:35:07.585>realized <00:35:07.865>that <00:35:08.145>I'm,

867
00:35:08.525 --> 00:35:10.245
<00:35:08.525>I <00:35:08.725>had <00:35:08.925>a <00:35:09.125>good <00:35:09.325>career <00:35:09.525>my <00:35:09.725>whole <00:35:09.925>life

868
00:35:10.425 --> 00:35:14.205
<00:35:10.425>and <00:35:10.552>I <00:35:10.679>don't <00:35:10.806>even <00:35:10.934>know <00:35:11.061>why <00:35:11.188>it <00:35:11.315>was <00:35:11.443>always <00:35:11.570>success <00:35:11.697>factor <00:35:11.825>was

869
00:35:14.225 --> 00:35:17.485
<00:35:14.225>not <00:35:14.365>that <00:35:14.505>I <00:35:14.645>applied <00:35:14.785>for <00:35:14.924>jobs <00:35:15.065>and <00:35:15.205>tried <00:35:15.345>to <00:35:15.485>impress <00:35:15.625>companies,

870
00:35:17.745 --> 00:35:19.845
<00:35:17.745>but <00:35:17.944>also <00:35:18.145>that <00:35:18.345>I <00:35:18.545>met <00:35:18.745>people <00:35:18.944>at <00:35:19.145>events.

871
00:35:20.405 --> 00:35:23.485
<00:35:20.405>I <00:35:20.545>met <00:35:20.685>people <00:35:20.825>at <00:35:20.965>real <00:35:21.105>events <00:35:21.245>and <00:35:21.385>talk <00:35:21.525>to <00:35:21.665>the <00:35:21.805>engineers.

872
00:35:23.505 --> 00:35:25.645
<00:35:23.505>So <00:35:23.680>if <00:35:23.855>you <00:35:24.030>go <00:35:24.205>to, <00:35:24.380>for <00:35:24.555>example, <00:35:24.730>our <00:35:24.905>congress

873
00:35:25.805 --> 00:35:28.645
<00:35:25.805>or <00:35:25.980>any <00:35:26.154>other <00:35:26.330>conference, <00:35:26.504>send <00:35:26.680>your <00:35:26.855>tech <00:35:27.029>people <00:35:27.205>there,

874
00:35:28.815 --> 00:35:31.605
<00:35:28.815>don't <00:35:29.015>send <00:35:29.215>any <00:35:29.415>salespeople <00:35:29.615>there <00:35:29.815>that <00:35:30.015>looks <00:35:30.215>shiny

875
00:35:31.665 --> 00:35:33.245
<00:35:31.665>and <00:35:32.131>beautiful, <00:35:32.598>but <00:35:33.065>actually

876
00:35:33.245 --> 00:35:34.525
<00:35:33.245>don't <00:35:33.475>know <00:35:33.705>what <00:35:33.936>they're <00:35:34.166>talking <00:35:34.397>about.

877
00:35:34.995 --> 00:35:37.125
<00:35:34.995>Send <00:35:35.134>the <00:35:35.275>people <00:35:35.415>there <00:35:35.555>who <00:35:35.694>actually <00:35:35.835>might <00:35:35.975>be <00:35:36.115>a <00:35:36.255>bit <00:35:36.395>bit

878
00:35:37.205 --> 00:35:39.405
<00:35:37.205>scruffy, <00:35:37.360>but <00:35:37.516>actually <00:35:37.671>can <00:35:37.827>tell <00:35:37.982>the <00:35:38.138>story <00:35:38.293>of <00:35:38.449>your <00:35:38.605>company.

879
00:35:39.925 --> 00:35:42.045
<00:35:39.925>'cause <00:35:40.100>that <00:35:40.275>way <00:35:40.450>you <00:35:40.625>can <00:35:40.800>actually, <00:35:40.975>uh, <00:35:41.150>get <00:35:41.325>people.

880
00:35:42.145 --> 00:35:44.325
<00:35:42.145>The <00:35:42.300>last <00:35:42.456>five <00:35:42.611>jobs <00:35:42.767>I <00:35:42.922>had <00:35:43.078>was <00:35:43.233>word <00:35:43.389>of <00:35:43.545>mouth.

881
00:35:44.685 --> 00:35:46.765
<00:35:44.685>I <00:35:44.884>didn't <00:35:45.085>even <00:35:45.285>do <00:35:45.485>a <00:35:45.685>job, <00:35:45.884>uh, <00:35:46.085>application.

882
00:35:47.145 --> 00:35:49.045
<00:35:47.145>It <00:35:47.300>was <00:35:47.456>just <00:35:47.611>like, <00:35:47.767>Hey, <00:35:47.922>we <00:35:48.078>got <00:35:48.233>this <00:35:48.389>job <00:35:48.545>open,

883
00:35:49.065 --> 00:35:50.125
<00:35:49.065>do <00:35:49.224>you <00:35:49.383>want <00:35:49.542>to <00:35:49.701>apply <00:35:49.860>for <00:35:50.019>it?

884
00:35:50.505 --> 00:35:52.565
<00:35:50.505>So <00:35:50.705>that's <00:35:50.905>something <00:35:51.105>that, <00:35:51.305>uh, <00:35:51.505>is <00:35:51.705>very <00:35:51.905>important

885
00:35:52.565 --> 00:35:54.685
<00:35:52.565>that <00:35:52.740>you <00:35:52.915>show <00:35:53.090>your <00:35:53.265>tech <00:35:53.440>people <00:35:53.615>to <00:35:53.790>the <00:35:53.965>world.

886
00:35:55.325 --> 00:35:57.445
<00:35:55.325>'cause <00:35:55.480>they're <00:35:55.636>the <00:35:55.791>best <00:35:55.947>ones <00:35:56.102>to <00:35:56.258>speak <00:35:56.413>the <00:35:56.569>same <00:35:56.725>language

887
00:35:57.445 --> 00:35:58.645
<00:35:57.445>as <00:35:57.599>the <00:35:57.753>people <00:35:57.907>that <00:35:58.062>you <00:35:58.216>want <00:35:58.370>to <00:35:58.525>get.

888
00:36:00.015 --> 00:36:02.265
<00:36:00.015>Yeah. <00:36:00.214>That's <00:36:00.415>a <00:36:00.615>very <00:36:00.815>good, <00:36:01.015>very <00:36:01.214>good <00:36:01.415>point.

889
00:36:02.265 --> 00:36:05.225
<00:36:02.265>Thank <00:36:02.392>you <00:36:02.519>for <00:36:02.646>that. <00:36:02.774>I <00:36:02.901>mean, <00:36:03.028>do <00:36:03.155>you <00:36:03.283>have <00:36:03.410>any <00:36:03.537>other <00:36:03.665>examples

890
00:36:05.355 --> 00:36:07.625
<00:36:05.355>where <00:36:05.555>developers <00:36:05.755>like <00:36:05.955>to <00:36:06.155>kind <00:36:06.355>of <00:36:06.555>hang <00:36:06.755>out?

891
00:36:07.765 --> 00:36:08.945
<00:36:07.765>So <00:36:08.296>maybe <00:36:08.827>people

892
00:36:08.965 --> 00:36:11.065
<00:36:08.965>who <00:36:09.140>don't <00:36:09.315>really <00:36:09.490>know <00:36:09.665>those <00:36:09.840>channels <00:36:10.015>can <00:36:10.190>kind <00:36:10.365>of

893
00:36:11.645 --> 00:36:12.905
<00:36:11.645>go <00:36:12.023>meet <00:36:12.401>developers <00:36:12.779>there?

894
00:36:14.095 --> 00:36:15.105
<00:36:14.095>It's <00:36:14.322>always <00:36:14.549>a <00:36:14.776>tricky <00:36:15.004>one.

895
00:36:15.145 --> 00:36:16.625
<00:36:15.145>I <00:36:15.367>mean, <00:36:15.589>remember <00:36:15.811>we <00:36:16.033>were, <00:36:16.255>uh, <00:36:16.477>Rudy,

896
00:36:16.745 --> 00:36:19.585
<00:36:16.745>I <00:36:16.884>think <00:36:17.025>we <00:36:17.165>were <00:36:17.305>at <00:36:17.444>some <00:36:17.585>HR <00:36:17.725>conference <00:36:17.865>together <00:36:18.005>in <00:36:18.145>Austria,

897
00:36:19.805 --> 00:36:20.825
<00:36:19.805>and <00:36:20.034>I <00:36:20.263>was <00:36:20.493>just <00:36:20.723>like,

898
00:36:21.045 --> 00:36:24.425
<00:36:21.045>and <00:36:21.185>there <00:36:21.325>was <00:36:21.465>this <00:36:21.605>one <00:36:21.745>person, <00:36:21.885>a <00:36:22.025>palawa <00:36:22.165>like <00:36:22.305>pva, <00:36:22.445>one

899
00:36:24.425 --> 00:36:26.185
<00:36:24.425>of <00:36:24.625>our <00:36:24.825>speakers <00:36:25.025>at <00:36:25.225>the <00:36:25.425>Congress <00:36:25.625>as <00:36:25.825>well.

900
00:36:26.445 --> 00:36:27.585
<00:36:26.445>And <00:36:26.701>she <00:36:26.958>talked <00:36:27.214>about <00:36:27.471>like

901
00:36:27.585 --> 00:36:31.025
<00:36:27.585>how <00:36:27.712>HR <00:36:27.839>people <00:36:27.966>are <00:36:28.094>actually <00:36:28.221>scouring <00:36:28.348>P <00:36:28.475>uh, <00:36:28.603>uh, <00:36:28.730>uh, <00:36:28.857>uh, <00:36:28.985>like,

902
00:36:31.125 --> 00:36:35.305
<00:36:31.125>uh, <00:36:31.280>chat <00:36:31.436>channels <00:36:31.591>and <00:36:31.747>scouring <00:36:31.902>hr, <00:36:32.058>uh, <00:36:32.213>uh, <00:36:32.369>LinkedIn <00:36:32.525>profiles

903
00:36:35.305 --> 00:36:36.985
<00:36:35.305>and <00:36:35.771>stuff <00:36:36.238>for <00:36:36.705>information

904
00:36:36.985 --> 00:36:39.105
<00:36:36.985>or <00:36:37.185>social <00:36:37.385>media <00:36:37.585>profiles <00:36:37.785>like <00:36:37.985>mine <00:36:38.185>as <00:36:38.385>well.

905
00:36:39.485 --> 00:36:40.545
<00:36:39.485>And <00:36:39.675>I'm <00:36:39.866>like, <00:36:40.057>I <00:36:40.248>didn't <00:36:40.439>know

906
00:36:40.545 --> 00:36:41.945
<00:36:40.545>that <00:36:40.755>those <00:36:40.965>people <00:36:41.175>are <00:36:41.385>actually <00:36:41.595>looking <00:36:41.805>at

907
00:36:41.945 --> 00:36:42.985
<00:36:41.945>it <00:36:42.179>as <00:36:42.413>a <00:36:42.647>data <00:36:42.881>resource.

908
00:36:43.125 --> 00:36:45.465
<00:36:43.125>I'm <00:36:43.280>just <00:36:43.436>posting <00:36:43.591>random <00:36:43.747>stuff <00:36:43.902>that <00:36:44.058>I <00:36:44.213>think <00:36:44.369>is <00:36:44.525>cool.

909
00:36:46.005 --> 00:36:48.025
<00:36:46.005>And <00:36:46.180>uh, <00:36:46.355>uh, <00:36:46.530>and <00:36:46.705>it, <00:36:46.880>it's <00:36:47.055>a <00:36:47.230>big <00:36:47.405>thing.

910
00:36:48.285 --> 00:36:51.065
<00:36:48.285>It <00:36:48.460>think <00:36:48.634>there's <00:36:48.810>a <00:36:48.984>danger <00:36:49.160>there <00:36:49.335>that <00:36:49.509>like, <00:36:49.685>basically,

911
00:36:51.065 --> 00:36:53.145
<00:36:51.065>of <00:36:51.240>course <00:36:51.415>there's <00:36:51.590>discord <00:36:51.765>channels <00:36:51.940>that <00:36:52.115>you <00:36:52.290>can <00:36:52.465>go,

912
00:36:53.145 --> 00:36:54.665
<00:36:53.145>there's <00:36:53.373>slack <00:36:53.601>groups <00:36:53.829>that <00:36:54.057>you <00:36:54.285>can <00:36:54.513>go,

913
00:36:54.665 --> 00:36:57.705
<00:36:54.665>there's <00:36:54.840>basically <00:36:55.015>YouTube <00:36:55.190>channels <00:36:55.365>that <00:36:55.540>you <00:36:55.715>can <00:36:55.890>comment <00:36:56.065>in

914
00:36:57.705 --> 00:37:01.025
<00:36:57.705>as <00:36:57.832>well, <00:36:57.959>but <00:36:58.086>it <00:36:58.214>can <00:36:58.341>feel <00:36:58.468>very <00:36:58.595>forced, <00:36:58.723>like <00:36:58.850>we <00:36:58.977>said <00:36:59.105>before.

915
00:37:01.055 --> 00:37:04.465
<00:37:01.055>Like <00:37:01.194>there's <00:37:01.335>a, <00:37:01.475>there, <00:37:01.615>there's <00:37:01.754>a <00:37:01.895>like, <00:37:02.035>uh, <00:37:02.174>hello <00:37:02.315>cool <00:37:02.455>kids.

916
00:37:04.605 --> 00:37:06.465
<00:37:04.605>I'm <00:37:04.760>here <00:37:04.916>as <00:37:05.071>well. <00:37:05.227>And <00:37:05.382>I <00:37:05.538>know <00:37:05.693>about <00:37:05.849>techy <00:37:06.005>stuff.

917
00:37:06.845 --> 00:37:10.185
<00:37:06.845>How <00:37:06.984>about <00:37:07.125>that? <00:37:07.265>Star <00:37:07.404>Wars, <00:37:07.544>huh? <00:37:07.685>Like, <00:37:07.825>no, <00:37:07.964>don't <00:37:08.105>do <00:37:08.245>that.

918
00:37:10.255 --> 00:37:13.545
<00:37:10.255>Like <00:37:10.382>really <00:37:10.509>try <00:37:10.636>to, <00:37:10.764>I <00:37:10.891>mean, <00:37:11.018>if <00:37:11.145>you <00:37:11.273>really <00:37:11.400>want <00:37:11.527>to, <00:37:11.655>uh,

919
00:37:13.645 --> 00:37:15.825
<00:37:13.645>if <00:37:13.820>you <00:37:13.995>really <00:37:14.170>want <00:37:14.345>to <00:37:14.520>get <00:37:14.695>into <00:37:14.870>those <00:37:15.045>channels,

920
00:37:15.955 --> 00:37:18.585
<00:37:15.955>allow <00:37:16.188>your <00:37:16.421>engineers <00:37:16.654>time <00:37:16.888>during <00:37:17.121>work <00:37:17.355>time

921
00:37:18.645 --> 00:37:20.305
<00:37:18.645>to <00:37:18.878>actually <00:37:19.111>be <00:37:19.345>part <00:37:19.578>of <00:37:19.811>those <00:37:20.045>channels

922
00:37:20.325 --> 00:37:23.425
<00:37:20.325>and <00:37:20.500>represent <00:37:20.674>your <00:37:20.850>company <00:37:21.024>there <00:37:21.200>rather <00:37:21.375>than <00:37:21.549>just <00:37:21.725>trying

923
00:37:23.485 --> 00:37:24.665
<00:37:23.485>it <00:37:23.750>to <00:37:24.016>do <00:37:24.281>it <00:37:24.547>yourself.

924
00:37:24.665 --> 00:37:28.065
<00:37:24.665>Because <00:37:24.840>that <00:37:25.015>always <00:37:25.190>feels, <00:37:25.365>either, <00:37:25.540>either <00:37:25.715>you <00:37:25.890>are <00:37:26.065>bored

925
00:37:28.205 --> 00:37:29.745
<00:37:28.205>or <00:37:28.482>the <00:37:28.759>people <00:37:29.036>are <00:37:29.313>confused <00:37:29.591>about

926
00:37:29.765 --> 00:37:31.065
<00:37:29.765>how <00:37:29.960>you're <00:37:30.154>trying <00:37:30.350>to <00:37:30.545>get <00:37:30.740>into <00:37:30.935>it.

927
00:37:31.605 --> 00:37:33.025
<00:37:31.605>So <00:37:31.787>these <00:37:31.970>are <00:37:32.152>not <00:37:32.335>things <00:37:32.517>that <00:37:32.700>are <00:37:32.883>there.

928
00:37:33.105 --> 00:37:35.585
<00:37:33.105>I <00:37:33.245>mean, <00:37:33.385>I <00:37:33.525>always <00:37:33.665>get <00:37:33.805>this <00:37:33.945>like, <00:37:34.085>uh, <00:37:34.225>uh, <00:37:34.365>reality <00:37:34.505>check

929
00:37:35.585 --> 00:37:37.265
<00:37:35.585>with <00:37:35.818>my <00:37:36.051>partner <00:37:36.285>'cause <00:37:36.518>she's <00:37:36.751>got <00:37:36.985>nothing

930
00:37:37.265 --> 00:37:38.465
<00:37:37.265>to <00:37:37.481>do <00:37:37.697>with <00:37:37.913>computers <00:37:38.129>at <00:37:38.345>all.

931
00:37:39.045 --> 00:37:40.865
<00:37:39.045>And, <00:37:39.245>uh, <00:37:39.445>she <00:37:39.645>basically <00:37:39.845>just <00:37:40.045>looks <00:37:40.245>at <00:37:40.445>me

932
00:37:40.865 --> 00:37:42.065
<00:37:40.865>and <00:37:41.080>I'm <00:37:41.297>like, <00:37:41.513>that <00:37:41.729>excites <00:37:41.945>you.

933
00:37:42.065 --> 00:37:45.025
<00:37:42.065>Okay. <00:37:42.240>Interesting. <00:37:42.415>So, <00:37:42.590>no, <00:37:42.765>it's, <00:37:42.940>it's, <00:37:43.115>it's <00:37:43.290>really, <00:37:43.465>uh,

934
00:37:45.025 --> 00:37:47.585
<00:37:45.025>either <00:37:45.180>you <00:37:45.336>are <00:37:45.491>a <00:37:45.647>geek <00:37:45.802>or <00:37:45.958>you, <00:37:46.113>you <00:37:46.269>are <00:37:46.425>not.

935
00:37:47.775 --> 00:37:48.945
<00:37:47.775>It's <00:37:47.985>really <00:37:48.196>hard <00:37:48.406>to <00:37:48.617>fake <00:37:48.828>it.

936
00:37:50.375 --> 00:37:51.385
<00:37:50.375>Yeah, <00:37:50.678>very <00:37:50.981>good <00:37:51.284>point.

937
00:37:51.485 --> 00:37:53.705
<00:37:51.485>And <00:37:51.640>if <00:37:51.796>you're <00:37:51.951>ever <00:37:52.107>in <00:37:52.262>doubt <00:37:52.418>on <00:37:52.573>how <00:37:52.729>to <00:37:52.885>communicate

938
00:37:53.705 --> 00:37:56.505
<00:37:53.705>with <00:37:53.860>developers, <00:37:54.016>we're <00:37:54.171>here <00:37:54.327>for <00:37:54.482>you <00:37:54.638>or <00:37:54.793>we <00:37:54.949>are <00:37:55.105>developers.

939
00:37:57.315 --> 00:37:58.425
<00:37:57.315>Woody, <00:37:57.564>what <00:37:57.814>are <00:37:58.064>your <00:37:58.314>thoughts?

940
00:37:58.565 --> 00:38:00.745
<00:37:58.565>Um, <00:37:58.765>we <00:37:58.965>talk <00:37:59.165>a <00:37:59.365>lot <00:37:59.565>about <00:37:59.765>employee <00:37:59.965>advocacy

941
00:38:00.765 --> 00:38:02.865
<00:38:00.765>as <00:38:00.998>well <00:38:01.231>in <00:38:01.464>in <00:38:01.698>cappuccino <00:38:01.931>with <00:38:02.165>hr.

942
00:38:03.045 --> 00:38:05.225
<00:38:03.045>Um, <00:38:03.200>can <00:38:03.356>you <00:38:03.511>give <00:38:03.667>us <00:38:03.822>a <00:38:03.978>bit <00:38:04.133>of <00:38:04.289>an <00:38:04.445>insight?

943
00:38:05.225 --> 00:38:07.865
<00:38:05.225>What <00:38:05.352>are, <00:38:05.479>what <00:38:05.606>are <00:38:05.734>your <00:38:05.861>thoughts <00:38:05.988>to <00:38:06.115>get <00:38:06.243>started <00:38:06.370>here <00:38:06.497>to <00:38:06.625>kind

944
00:38:07.865 --> 00:38:11.305
<00:38:07.865>of <00:38:08.040>bring <00:38:08.214>developers <00:38:08.390>messages <00:38:08.564>out <00:38:08.740>from <00:38:08.915>within <00:38:09.089>the <00:38:09.265>company

945
00:38:11.445 --> 00:38:13.105
<00:38:11.445>to <00:38:11.725>actually <00:38:12.005>get <00:38:12.285>more <00:38:12.565>developers <00:38:12.845>in?

946
00:38:14.135 --> 00:38:17.025
<00:38:14.135>Yeah, <00:38:14.275>I <00:38:14.415>think, <00:38:14.555>I <00:38:14.695>think <00:38:14.835>they <00:38:14.975>are <00:38:15.115>the <00:38:15.255>best <00:38:15.395>ambassadors <00:38:15.535>if

947
00:38:17.025 --> 00:38:19.905
<00:38:17.025>you <00:38:17.165>want <00:38:17.305>to <00:38:17.445>really <00:38:17.585>grow <00:38:17.725>your <00:38:17.865>team, <00:38:18.005>I <00:38:18.145>think <00:38:18.285>the <00:38:18.425>people

948
00:38:19.905 --> 00:38:21.265
<00:38:19.905>that <00:38:20.109>you <00:38:20.313>already <00:38:20.517>have <00:38:20.721>in <00:38:20.925>your <00:38:21.129>team,

949
00:38:21.765 --> 00:38:25.385
<00:38:21.765>and <00:38:21.904>I <00:38:22.045>mean, <00:38:22.185>it's <00:38:22.325>what <00:38:22.464>Chris <00:38:22.605>said <00:38:22.745>half <00:38:22.884>an <00:38:23.025>hour <00:38:23.165>ago,

950
00:38:25.665 --> 00:38:28.105
<00:38:25.665>probably <00:38:25.865>already <00:38:26.065>the <00:38:26.265>first <00:38:26.465>time <00:38:26.665>he <00:38:26.865>said, <00:38:27.065>yeah,

951
00:38:28.405 --> 00:38:29.465
<00:38:28.405>ask <00:38:28.882>your <00:38:29.359>developers.

952
00:38:29.495 --> 00:38:32.345
<00:38:29.495>Yeah, <00:38:29.694>talk <00:38:29.895>to <00:38:30.095>them. <00:38:30.295>Use <00:38:30.495>them <00:38:30.694>as <00:38:30.895>ambassadors.

953
00:38:32.375 --> 00:38:35.645
<00:38:32.375>Give <00:38:32.515>them <00:38:32.655>the <00:38:32.795>freedom <00:38:32.935>to <00:38:33.075>really <00:38:33.215>speak <00:38:33.355>out <00:38:33.495>for <00:38:33.635>you. <00:38:33.775>Yeah.

954
00:38:36.335 --> 00:38:40.565
<00:38:36.335>Don't <00:38:36.451>put <00:38:36.568>any <00:38:36.685>marketing, <00:38:36.801>uh, <00:38:36.918>stuff <00:38:37.035>on <00:38:37.151>it <00:38:37.268>in <00:38:37.385>a <00:38:37.501>way <00:38:37.618>that <00:38:37.735>you,

955
00:38:40.785 --> 00:38:42.965
<00:38:40.785>you, <00:38:41.018>you <00:38:41.251>need <00:38:41.484>to <00:38:41.718>read <00:38:41.951>everything <00:38:42.185>first.

956
00:38:43.145 --> 00:38:45.325
<00:38:43.145>Uh, <00:38:43.345>give <00:38:43.545>them, <00:38:43.745>uh, <00:38:43.945>this <00:38:44.145>kind <00:38:44.345>of <00:38:44.545>freedom

957
00:38:45.465 --> 00:38:46.685
<00:38:45.465>to <00:38:45.831>really <00:38:46.197>talk <00:38:46.563>openly.

958
00:38:46.685 --> 00:38:49.845
<00:38:46.685>Yeah. <00:38:46.812>And <00:38:46.939>it, <00:38:47.066>it's, <00:38:47.194>it's <00:38:47.321>not <00:38:47.448>a <00:38:47.575>question <00:38:47.703>of <00:38:47.830>of <00:38:47.957>being <00:38:48.085>loved

959
00:38:49.905 --> 00:38:53.485
<00:38:49.905>by <00:38:50.045>everyone, <00:38:50.185>it's <00:38:50.325>question <00:38:50.465>of <00:38:50.605>being <00:38:50.745>loved <00:38:50.885>by <00:38:51.025>the <00:38:51.165>right <00:38:51.305>ones.

960
00:38:53.745 --> 00:38:57.405
<00:38:53.745>So <00:38:53.872>I <00:38:53.999>think <00:38:54.126>you, <00:38:54.254>you, <00:38:54.381>you <00:38:54.508>can't <00:38:54.635>shine <00:38:54.763>for <00:38:54.890>the <00:38:55.017>whole <00:38:55.145>world,

961
00:38:57.665 --> 00:38:58.725
<00:38:57.665>but <00:38:57.903>you <00:38:58.142>need <00:38:58.380>to <00:38:58.618>shine

962
00:38:58.745 --> 00:39:00.965
<00:38:58.745>for <00:38:58.944>the <00:38:59.145>right <00:38:59.345>people <00:38:59.545>and <00:38:59.745>the <00:38:59.944>right <00:39:00.145>people.

963
00:39:01.195 --> 00:39:03.845
<00:39:01.195>They're <00:39:01.428>probably <00:39:01.661>very <00:39:01.895>similar <00:39:02.128>to <00:39:02.361>that <00:39:02.595>one

964
00:39:03.845 --> 00:39:05.805
<00:39:03.845>that <00:39:04.078>you <00:39:04.311>already <00:39:04.544>have <00:39:04.778>within <00:39:05.011>the <00:39:05.245>organization.

965
00:39:05.905 --> 00:39:08.845
<00:39:05.905>So <00:39:06.032>if <00:39:06.159>you <00:39:06.286>give <00:39:06.414>them <00:39:06.541>the <00:39:06.668>trust, <00:39:06.795>if <00:39:06.923>you <00:39:07.050>send <00:39:07.177>them <00:39:07.305>out

966
00:39:08.845 --> 00:39:11.365
<00:39:08.845>as <00:39:09.078>ambassadors, <00:39:09.311>if <00:39:09.544>you <00:39:09.778>really <00:39:10.011>use <00:39:10.245>them

967
00:39:11.505 --> 00:39:14.365
<00:39:11.505>as <00:39:11.738>the <00:39:11.971>living <00:39:12.205>examples, <00:39:12.438>uh, <00:39:12.671>for, <00:39:12.905>for,

968
00:39:14.385 --> 00:39:17.245
<00:39:14.385>for <00:39:14.560>shining <00:39:14.735>out <00:39:14.910>brightly <00:39:15.085>on <00:39:15.260>the <00:39:15.435>market, <00:39:15.610>I <00:39:15.785>think

969
00:39:17.245 --> 00:39:18.365
<00:39:17.245>that's <00:39:17.413>the <00:39:17.580>best <00:39:17.749>way <00:39:17.917>of <00:39:18.085>doing <00:39:18.252>it.

970
00:39:18.365 --> 00:39:20.605
<00:39:18.365>And <00:39:18.564>it, <00:39:18.765>it, <00:39:18.964>it, <00:39:19.165>it <00:39:19.365>really <00:39:19.564>works. <00:39:19.765>Yeah.

971
00:39:20.605 --> 00:39:21.925
<00:39:20.605>But <00:39:20.842>you <00:39:21.080>need <00:39:21.317>to <00:39:21.555>have <00:39:21.793>trust.

972
00:39:22.105 --> 00:39:23.845
<00:39:22.105>You <00:39:22.280>need <00:39:22.455>to <00:39:22.630>give <00:39:22.805>them <00:39:22.980>the <00:39:23.155>freedom, <00:39:23.330>you <00:39:23.505>need

973
00:39:23.845 --> 00:39:25.445
<00:39:23.845>to <00:39:24.078>give <00:39:24.311>them <00:39:24.544>the <00:39:24.778>time, <00:39:25.011>the <00:39:25.245>resources.

974
00:39:25.985 --> 00:39:29.285
<00:39:25.985>And <00:39:26.101>then <00:39:26.218>I <00:39:26.335>think <00:39:26.451>it's <00:39:26.568>a <00:39:26.685>kind <00:39:26.801>of <00:39:26.918>a <00:39:27.035>of, <00:39:27.151>of <00:39:27.268>a <00:39:27.385>plan

975
00:39:29.285 --> 00:39:31.485
<00:39:29.285>that <00:39:29.484>can <00:39:29.685>really <00:39:29.884>build <00:39:30.085>up <00:39:30.285>from, <00:39:30.484>from <00:39:30.685>scratch.

976
00:39:31.585 --> 00:39:32.605
<00:39:31.585>And <00:39:31.891>it's <00:39:32.197>very <00:39:32.503>easy

977
00:39:32.605 --> 00:39:36.525
<00:39:32.605>because, <00:39:32.760>um, <00:39:32.916>I <00:39:33.071>mean, <00:39:33.227>honestly, <00:39:33.382>we <00:39:33.538>started <00:39:33.693>our <00:39:33.849>own <00:39:34.005>community

978
00:39:36.535 --> 00:39:38.765
<00:39:36.535>where <00:39:36.734>developers, <00:39:36.935>the <00:39:37.134>first <00:39:37.335>one <00:39:37.535>that <00:39:37.734>we <00:39:37.935>asked,

979
00:39:39.235 --> 00:39:40.485
<00:39:39.235>what <00:39:39.610>do <00:39:39.985>developers <00:39:40.360>like

980
00:39:40.485 --> 00:39:43.125
<00:39:40.485>and <00:39:40.601>what <00:39:40.718>do <00:39:40.835>the <00:39:40.951>dislike <00:39:41.068>was, <00:39:41.185>Mir, <00:39:41.301>who <00:39:41.418>is <00:39:41.535>still <00:39:41.651>in <00:39:41.768>the <00:39:41.885>team,

981
00:39:43.345 --> 00:39:44.365
<00:39:43.345>was <00:39:43.651>our <00:39:43.957>first <00:39:44.263>employee.

982
00:39:44.585 --> 00:39:46.925
<00:39:44.585>So <00:39:44.760>I <00:39:44.935>think <00:39:45.110>he's <00:39:45.285>got <00:39:45.460>employee <00:39:45.635>number, <00:39:45.810>number <00:39:45.985>two

983
00:39:47.065 --> 00:39:48.765
<00:39:47.065>or <00:39:47.345>something <00:39:47.625>was <00:39:47.905>through <00:39:48.185>probably <00:39:48.465>three.

984
00:39:48.885 --> 00:39:50.605
<00:39:48.885>Yeah, <00:39:49.165>he's <00:39:49.445>still <00:39:49.725>in <00:39:50.005>the <00:39:50.285>team.

985
00:39:50.665 --> 00:39:53.565
<00:39:50.665>And <00:39:50.781>he <00:39:50.898>was <00:39:51.015>the <00:39:51.131>first <00:39:51.248>developer <00:39:51.365>that <00:39:51.481>we <00:39:51.598>were <00:39:51.715>able <00:39:51.831>to <00:39:51.948>ask, <00:39:52.065>uh,

986
00:39:53.875 --> 00:39:57.005
<00:39:53.875>what <00:39:54.108>is, <00:39:54.341>uh, <00:39:54.575>what <00:39:54.808>is <00:39:55.041>inspiring <00:39:55.275>developers,

987
00:39:57.075 --> 00:39:58.125
<00:39:57.075>what <00:39:57.390>makes <00:39:57.705>them <00:39:58.020>curious?

988
00:39:58.395 --> 00:39:59.845
<00:39:58.395>What <00:39:58.656>what <00:39:58.917>is <00:39:59.178>cool <00:39:59.439>for <00:39:59.700>them

989
00:39:59.905 --> 00:40:01.725
<00:39:59.905>and <00:40:00.105>what <00:40:00.305>is, <00:40:00.505>uh, <00:40:00.705>what <00:40:00.905>they <00:40:01.105>really <00:40:01.305>hate?

990
00:40:02.065 --> 00:40:03.245
<00:40:02.065>So <00:40:02.330>we <00:40:02.596>asked <00:40:02.861>this <00:40:03.127>guy

991
00:40:03.305 --> 00:40:05.525
<00:40:03.305>and <00:40:03.538>then <00:40:03.771>we <00:40:04.004>started <00:40:04.238>building <00:40:04.471>up <00:40:04.705>content.

992
00:40:05.785 --> 00:40:09.455
<00:40:05.785>And, <00:40:05.912>uh, <00:40:06.039>at <00:40:06.166>the <00:40:06.294>end <00:40:06.421>of <00:40:06.548>the <00:40:06.675>day, <00:40:06.803>we <00:40:06.930>ended <00:40:07.057>up <00:40:07.185>with,

993
00:40:09.615 --> 00:40:12.015
<00:40:09.615>I <00:40:09.895>don't <00:40:10.174>know, <00:40:10.455>1.7 <00:40:10.734>million <00:40:11.015>developers,

994
00:40:12.075 --> 00:40:14.335
<00:40:12.075>and <00:40:12.274>we <00:40:12.475>ended <00:40:12.674>up <00:40:12.875>with <00:40:13.075>a <00:40:13.274>huge <00:40:13.475>community

995
00:40:14.515 --> 00:40:16.935
<00:40:14.515>and <00:40:14.748>we <00:40:14.981>ended <00:40:15.214>up <00:40:15.448>with <00:40:15.681>48,000 <00:40:15.915>hours

996
00:40:16.955 --> 00:40:20.455
<00:40:16.955>of <00:40:17.095>content <00:40:17.235>on <00:40:17.375>our <00:40:17.515>platform, <00:40:17.654>which <00:40:17.795>was <00:40:17.935>not <00:40:18.075>produced <00:40:18.215>by <00:40:18.355>us

997
00:40:20.455 --> 00:40:21.495
<00:40:20.455>because <00:40:20.689>we <00:40:20.923>are <00:40:21.156>so <00:40:21.391>clever.

998
00:40:21.555 --> 00:40:24.455
<00:40:21.555>It <00:40:21.730>was <00:40:21.904>produced <00:40:22.080>by <00:40:22.254>the <00:40:22.430>community, <00:40:22.605>for <00:40:22.779>the <00:40:22.955>community.

999
00:40:24.915 --> 00:40:26.415
<00:40:24.915>And <00:40:25.140>I <00:40:25.365>think <00:40:25.590>that's <00:40:25.815>the <00:40:26.040>wonderful <00:40:26.265>thing

1000
00:40:26.415 --> 00:40:30.375
<00:40:26.415>because <00:40:26.555>then <00:40:26.695>you, <00:40:26.835>you <00:40:26.975>you, <00:40:27.115>we <00:40:27.255>are <00:40:27.395>using <00:40:27.535>the <00:40:27.675>whole <00:40:27.815>community

1001
00:40:30.475 --> 00:40:32.415
<00:40:30.475>as <00:40:30.825>our <00:40:31.174>Kathy <00:40:31.525>and <00:40:31.875>ambassador.

1002
00:40:32.795 --> 00:40:35.655
<00:40:32.795>So <00:40:32.995>I <00:40:33.195>think, <00:40:33.395>and <00:40:33.595>that <00:40:33.795>makes <00:40:33.995>it <00:40:34.195>trustworthy

1003
00:40:35.675 --> 00:40:38.415
<00:40:35.675>and <00:40:35.908>that <00:40:36.141>makes <00:40:36.375>it <00:40:36.608>really, <00:40:36.841>uh, <00:40:37.075>reliable

1004
00:40:40.935 --> 00:40:43.845
<00:40:40.935>Doubt <00:40:41.075>that <00:40:41.215>like, <00:40:41.355>uh, <00:40:41.495>uh, <00:40:41.634>uh, <00:40:41.775>I <00:40:41.915>had <00:40:42.055>a <00:40:42.195>few <00:40:42.335>companies

1005
00:40:43.845 --> 00:40:45.125
<00:40:43.845>where <00:40:44.133>I <00:40:44.421>started <00:40:44.709>the <00:40:44.997>communities

1006
00:40:45.345 --> 00:40:47.365
<00:40:45.345>and <00:40:45.578>I <00:40:45.811>think <00:40:46.044>these <00:40:46.278>days <00:40:46.511>are <00:40:46.745>over,

1007
00:40:47.585 --> 00:40:49.405
<00:40:47.585>you <00:40:47.935>cannot <00:40:48.285>start <00:40:48.635>another <00:40:48.985>community.

1008
00:40:49.765 --> 00:40:51.565
<00:40:49.765>Hmm. <00:40:49.964>Like <00:40:50.165>the <00:40:50.365>whole <00:40:50.565>idea <00:40:50.765>of <00:40:50.964>social <00:40:51.165>media

1009
00:40:51.635 --> 00:40:54.485
<00:40:51.635>that <00:40:51.762>back <00:40:51.889>then <00:40:52.016>was <00:40:52.144>like <00:40:52.271>have <00:40:52.398>at <00:40:52.525>the <00:40:52.653>core <00:40:52.780>something <00:40:52.907>that <00:40:53.035>is,

1010
00:40:54.505 --> 00:40:56.125
<00:40:54.505>uh, <00:40:54.785>that <00:40:55.065>is, <00:40:55.345>uh, <00:40:55.625>uh, <00:40:55.905>emotional.

1011
00:40:56.635 --> 00:40:59.765
<00:40:56.635>Like, <00:40:56.762>I <00:40:56.889>mean, <00:40:57.016>uh, <00:40:57.144>uh, <00:40:57.271>like <00:40:57.398>last <00:40:57.525>of <00:40:57.653>them <00:40:57.780>started <00:40:57.907>with <00:40:58.035>music,

1012
00:40:59.995 --> 00:41:02.085
<00:40:59.995>flicker <00:41:00.275>started <00:41:00.555>with, <00:41:00.835>with <00:41:01.115>pictures <00:41:01.395>that,

1013
00:41:02.085 --> 00:41:03.325
<00:41:02.085>things <00:41:02.364>that <00:41:02.643>people <00:41:02.922>care <00:41:03.201>about.

1014
00:41:03.795 --> 00:41:04.965
<00:41:03.795>Like <00:41:04.146>these <00:41:04.497>things <00:41:04.848>grew.

1015
00:41:05.035 --> 00:41:07.005
<00:41:05.035>Then <00:41:05.210>we <00:41:05.384>had <00:41:05.560>the <00:41:05.734>second <00:41:05.910>phase <00:41:06.085>of <00:41:06.259>social <00:41:06.435>media

1016
00:41:07.005 --> 00:41:09.245
<00:41:07.005>where <00:41:07.238>everybody <00:41:07.471>just <00:41:07.705>like, <00:41:07.938>here's <00:41:08.171>a <00:41:08.405>platform,

1017
00:41:09.295 --> 00:41:11.805
<00:41:09.295>let's <00:41:09.495>get <00:41:09.695>people <00:41:09.895>in <00:41:10.095>that <00:41:10.295>can <00:41:10.495>say <00:41:10.695>whatever.

1018
00:41:11.985 --> 00:41:13.605
<00:41:11.985>And <00:41:12.218>that <00:41:12.451>actually <00:41:12.685>doesn't <00:41:12.918>feel <00:41:13.151>like <00:41:13.385>it.

1019
00:41:13.665 --> 00:41:14.685
<00:41:13.665>So <00:41:13.848>if <00:41:14.032>you <00:41:14.215>are <00:41:14.399>a <00:41:14.583>company

1020
00:41:15.105 --> 00:41:17.085
<00:41:15.105>and <00:41:15.385>you're <00:41:15.665>thinking <00:41:15.945>about <00:41:16.225>developer <00:41:16.505>relations

1021
00:41:17.085 --> 00:41:18.485
<00:41:17.085>or <00:41:17.400>like <00:41:17.715>reaching <00:41:18.030>more <00:41:18.345>developers

1022
00:41:19.065 --> 00:41:21.925
<00:41:19.065>and <00:41:19.240>you're <00:41:19.415>thinking <00:41:19.590>about <00:41:19.765>starting <00:41:19.940>your <00:41:20.115>own <00:41:20.290>developer, <00:41:20.465>uh,

1023
00:41:22.245 --> 00:41:25.445
<00:41:22.245>platform <00:41:22.420>or <00:41:22.595>your <00:41:22.770>own <00:41:22.944>developer <00:41:23.120>program, <00:41:23.295>then <00:41:23.470>be <00:41:23.645>committed

1024
00:41:25.445 --> 00:41:28.925
<00:41:25.445>for <00:41:25.561>that <00:41:25.678>for <00:41:25.795>the <00:41:25.911>next <00:41:26.028>10 <00:41:26.145>years <00:41:26.261>and <00:41:26.378>be <00:41:26.495>also <00:41:26.611>prepared <00:41:26.728>for <00:41:26.845>lots

1025
00:41:28.925 --> 00:41:30.645
<00:41:28.925>and <00:41:29.080>lots <00:41:29.236>of <00:41:29.391>stuff <00:41:29.547>that <00:41:29.702>you <00:41:29.858>don't <00:41:30.013>want <00:41:30.169>to <00:41:30.325>answer,

1026
00:41:30.645 --> 00:41:32.045
<00:41:30.645>that <00:41:30.855>you <00:41:31.065>will, <00:41:31.275>will <00:41:31.485>have <00:41:31.695>to <00:41:31.905>answer

1027
00:41:32.545 --> 00:41:34.085
<00:41:32.545>or <00:41:32.822>work <00:41:33.099>with <00:41:33.376>somebody <00:41:33.653>like <00:41:33.931>us

1028
00:41:34.085 --> 00:41:35.565
<00:41:34.085>that <00:41:34.307>actually <00:41:34.529>does <00:41:34.751>that <00:41:34.973>for <00:41:35.195>a <00:41:35.417>living.

1029
00:41:35.905 --> 00:41:37.405
<00:41:35.905>And <00:41:36.130>actually <00:41:36.355>we <00:41:36.580>can <00:41:36.805>make <00:41:37.030>your <00:41:37.255>company

1030
00:41:37.495 --> 00:41:38.605
<00:41:37.495>shine <00:41:37.744>through <00:41:37.994>that <00:41:38.244>as <00:41:38.494>well.

1031
00:41:38.605 --> 00:41:40.125
<00:41:38.605>That <00:41:38.833>sounds <00:41:39.061>like <00:41:39.289>a <00:41:39.517>horrible <00:41:39.745>sales <00:41:39.973>thing.

1032
00:41:40.165 --> 00:41:41.685
<00:41:40.165>I <00:41:40.360>just <00:41:40.555>feel <00:41:40.751>like <00:41:40.946>I'm <00:41:41.142>a <00:41:41.337>shower <00:41:41.533>now.

1033
00:41:41.945 --> 00:41:44.765
<00:41:41.945>But, <00:41:42.072>uh, <00:41:42.199>it, <00:41:42.326>it, <00:41:42.454>it, <00:41:42.581>it, <00:41:42.708>it's <00:41:42.835>a <00:41:42.963>very, <00:41:43.090>very <00:41:43.217>important <00:41:43.345>thing

1034
00:41:44.765 --> 00:41:47.365
<00:41:44.765>to <00:41:44.920>remember <00:41:45.076>that <00:41:45.231>the <00:41:45.387>most <00:41:45.542>com, <00:41:45.698>the <00:41:45.853>most <00:41:46.009>depressing <00:41:46.165>thing

1035
00:41:47.365 --> 00:41:51.685
<00:41:47.365>that <00:41:47.504>I've <00:41:47.645>seen <00:41:47.785>in <00:41:47.924>the <00:41:48.064>developer <00:41:48.205>relations <00:41:48.345>space <00:41:48.484>is <00:41:48.625>a <00:41:48.765>lot

1036
00:41:51.685 --> 00:41:53.525
<00:41:51.685>of <00:41:52.035>companies <00:41:52.384>starting <00:41:52.735>developer <00:41:53.085>programs

1037
00:41:53.785 --> 00:41:55.685
<00:41:53.785>and <00:41:54.018>then <00:41:54.251>letting <00:41:54.484>them <00:41:54.718>slowly <00:41:54.951>die <00:41:55.185>out

1038
00:41:55.745 --> 00:41:58.245
<00:41:55.745>and <00:41:55.944>basically <00:41:56.145>not <00:41:56.345>be <00:41:56.545>available <00:41:56.745>at <00:41:56.944>all <00:41:57.145>anymore.

1039
00:41:58.665 --> 00:42:00.725
<00:41:58.665>So <00:41:58.898>if <00:41:59.131>you <00:41:59.365>do <00:41:59.598>that, <00:41:59.831>have <00:42:00.065>commitment

1040
00:42:00.745 --> 00:42:03.005
<00:42:00.745>and <00:42:00.861>make <00:42:00.978>sure <00:42:01.095>that <00:42:01.211>actually <00:42:01.328>it <00:42:01.444>will <00:42:01.561>cost <00:42:01.678>you <00:42:01.795>a <00:42:01.911>lot <00:42:02.028>of <00:42:02.145>money

1041
00:42:03.305 --> 00:42:04.845
<00:42:03.305>and <00:42:03.443>will <00:42:03.582>cost <00:42:03.720>you <00:42:03.859>a <00:42:03.997>lot <00:42:04.136>of <00:42:04.275>time <00:42:04.413>to <00:42:04.552>do <00:42:04.691>it.

1042
00:42:05.305 --> 00:42:07.605
<00:42:05.305>So <00:42:05.538>instead <00:42:05.771>go <00:42:06.004>where <00:42:06.238>developers <00:42:06.471>are <00:42:06.705>already,

1043
00:42:07.755 --> 00:42:10.525
<00:42:07.755>it's <00:42:07.910>actually <00:42:08.066>making <00:42:08.221>it <00:42:08.377>is <00:42:08.532>actually <00:42:08.688>a <00:42:08.843>better <00:42:08.999>option <00:42:09.155>than

1044
00:42:10.525 --> 00:42:12.605
<00:42:10.525>just <00:42:10.725>like <00:42:10.925>trying <00:42:11.125>to <00:42:11.325>run <00:42:11.525>your <00:42:11.725>own <00:42:11.925>program

1045
00:42:12.715 --> 00:42:14.125
<00:42:12.715>that <00:42:12.968>you're <00:42:13.222>actually <00:42:13.476>not <00:42:13.730>committed <00:42:13.984>to,

1046
00:42:14.345 --> 00:42:15.525
<00:42:14.345>but <00:42:14.557>you <00:42:14.769>just <00:42:14.982>think <00:42:15.194>like, <00:42:15.407>okay,

1047
00:42:15.595 --> 00:42:17.005
<00:42:15.595>it's <00:42:15.776>an <00:42:15.957>important <00:42:16.138>thing <00:42:16.320>to <00:42:16.501>do <00:42:16.682>right <00:42:16.864>now.

1048
00:42:17.005 --> 00:42:18.005
<00:42:17.005>So <00:42:17.155>we <00:42:17.305>should <00:42:17.455>have <00:42:17.605>one <00:42:17.755>of <00:42:17.905>those.

1049
00:42:18.395 --> 00:42:21.325
<00:42:18.395>Same <00:42:18.535>with <00:42:18.675>APIs, <00:42:18.815>same <00:42:18.955>with <00:42:19.095>like <00:42:19.235>systems <00:42:19.375>that <00:42:19.515>you <00:42:19.655>give <00:42:19.795>out

1050
00:42:21.325 --> 00:42:24.085
<00:42:21.325>for <00:42:21.524>developers, <00:42:21.725>whatever <00:42:21.924>you <00:42:22.125>want <00:42:22.325>people <00:42:22.524>to <00:42:22.725>contribute

1051
00:42:24.085 --> 00:42:26.645
<00:42:24.085>to <00:42:24.318>your <00:42:24.551>product, <00:42:24.785>leave <00:42:25.018>that, <00:42:25.251>uh, <00:42:25.485>put

1052
00:42:26.645 --> 00:42:28.085
<00:42:26.645>that <00:42:26.904>out <00:42:27.163>there <00:42:27.422>and <00:42:27.681>maintain <00:42:27.941>it.

1053
00:42:28.755 --> 00:42:30.205
<00:42:28.755>When <00:42:28.972>it <00:42:29.190>comes <00:42:29.407>to, <00:42:29.625>uh, <00:42:29.842>open <00:42:30.060>source,

1054
00:42:30.305 --> 00:42:31.365
<00:42:30.305>I'm <00:42:30.495>a <00:42:30.686>big <00:42:30.877>advocate <00:42:31.068>for <00:42:31.259>that.

1055
00:42:31.365 --> 00:42:33.685
<00:42:31.365>There's <00:42:31.504>always <00:42:31.645>a <00:42:31.785>good <00:42:31.924>saying, <00:42:32.064>like, <00:42:32.205>open <00:42:32.345>source <00:42:32.484>is <00:42:32.625>not <00:42:32.765>free.

1056
00:42:33.995 --> 00:42:35.485
<00:42:33.995>Open <00:42:34.218>source <00:42:34.442>is <00:42:34.665>free <00:42:34.889>as <00:42:35.112>in <00:42:35.336>puppy.

1057
00:42:36.105 --> 00:42:38.805
<00:42:36.105>So <00:42:36.245>it's, <00:42:36.385>it's <00:42:36.525>a <00:42:36.665>puppy <00:42:36.805>that <00:42:36.945>actually <00:42:37.085>is <00:42:37.225>lovable <00:42:37.365>and <00:42:37.505>great,

1058
00:42:38.825 --> 00:42:40.485
<00:42:38.825>but <00:42:39.024>it <00:42:39.225>will <00:42:39.424>also <00:42:39.625>s**t <00:42:39.825>in <00:42:40.024>your <00:42:40.225>house

1059
00:42:40.505 --> 00:42:41.765
<00:42:40.505>and <00:42:40.667>it <00:42:40.829>actually <00:42:40.991>does <00:42:41.153>a <00:42:41.315>lot <00:42:41.477>of <00:42:41.639>work.

1060
00:42:42.185 --> 00:42:44.445
<00:42:42.185>So <00:42:42.340>make <00:42:42.496>sure <00:42:42.651>that <00:42:42.807>you <00:42:42.962>actually <00:42:43.118>have <00:42:43.273>the <00:42:43.429>right <00:42:43.585>way,

1061
00:42:44.445 --> 00:42:46.845
<00:42:44.445>that <00:42:44.600>if <00:42:44.756>you <00:42:44.911>want <00:42:45.067>to <00:42:45.222>start <00:42:45.378>a <00:42:45.533>open <00:42:45.689>source <00:42:45.845>project

1062
00:42:47.265 --> 00:42:50.325
<00:42:47.265>or <00:42:47.420>you <00:42:47.576>wanna <00:42:47.731>start <00:42:47.887>a <00:42:48.042>developer <00:42:48.198>community, <00:42:48.353>you <00:42:48.509>will <00:42:48.665>have

1063
00:42:50.325 --> 00:42:52.005
<00:42:50.325>to <00:42:50.558>have <00:42:50.791>a <00:42:51.024>eight <00:42:51.258>year <00:42:51.491>commitment <00:42:51.725>for

1064
00:42:52.005 --> 00:42:53.485
<00:42:52.005>that <00:42:52.153>much <00:42:52.301>like <00:42:52.449>you <00:42:52.597>have <00:42:52.745>with <00:42:52.893>a <00:42:53.041>dog <00:42:53.189>as <00:42:53.337>well.

1065
00:42:54.805 --> 00:42:56.215
<00:42:54.805>Yeah, <00:42:55.058>that's <00:42:55.312>a <00:42:55.566>very <00:42:55.820>good <00:42:56.074>tip.

1066
00:42:56.455 --> 00:42:58.775
<00:42:56.455>I <00:42:56.654>mean, <00:42:56.855>it's <00:42:57.055>uh, <00:42:57.255>definitely <00:42:57.455>a <00:42:57.654>better <00:42:57.855>way

1067
00:42:58.775 --> 00:43:01.095
<00:42:58.775>to <00:42:58.950>start <00:42:59.125>off <00:42:59.300>when <00:42:59.475>you <00:42:59.650>can <00:42:59.825>leverage <00:43:00.000>already <00:43:00.175>existing

1068
00:43:01.335 --> 00:43:03.335
<00:43:01.335>databases <00:43:01.685>or <00:43:02.035>communities, <00:43:02.385>um, <00:43:02.735>instead

1069
00:43:03.335 --> 00:43:04.535
<00:43:03.335>of <00:43:03.605>just <00:43:03.875>starting <00:43:04.145>from <00:43:04.415>scratch.

1070
00:43:04.645 --> 00:43:06.855
<00:43:04.645>Because <00:43:04.925>it <00:43:05.205>also, <00:43:05.485>there's <00:43:05.765>no <00:43:06.045>guarantee

1071
00:43:06.855 --> 00:43:08.175
<00:43:06.855>that <00:43:07.152>it'll, <00:43:07.449>it'll <00:43:07.746>work, <00:43:08.043>right?

1072
00:43:08.295 --> 00:43:09.815
<00:43:08.295>I <00:43:08.447>mean, <00:43:08.599>in <00:43:08.751>the <00:43:08.903>end <00:43:09.055>you <00:43:09.207>have <00:43:09.359>to <00:43:09.511>build <00:43:09.663>trust

1073
00:43:09.835 --> 00:43:11.095
<00:43:09.835>and <00:43:09.997>it <00:43:10.159>just <00:43:10.321>takes <00:43:10.482>a <00:43:10.645>lot <00:43:10.807>of <00:43:10.969>times.

1074
00:43:11.545 --> 00:43:14.015
<00:43:11.545>Thank <00:43:11.720>you <00:43:11.895>for <00:43:12.070>that. <00:43:12.245>Uh, <00:43:12.420>Judi, <00:43:12.595>any <00:43:12.770>final <00:43:12.945>words,

1075
00:43:14.115 --> 00:43:15.255
<00:43:14.115>advice <00:43:14.457>from <00:43:14.799>your <00:43:15.141>side?

1076
00:43:17.195 --> 00:43:20.035
<00:43:17.195>I <00:43:17.395>think <00:43:17.595>the <00:43:17.795>important <00:43:17.995>thing <00:43:18.195>is, <00:43:18.395>uh, <00:43:18.595>staying

1077
00:43:20.295 --> 00:43:22.195
<00:43:20.295>as <00:43:20.575>authentic <00:43:20.855>as <00:43:21.135>you <00:43:21.415>can <00:43:21.695>be.

1078
00:43:22.355 --> 00:43:23.835
<00:43:22.355>I <00:43:22.577>think <00:43:22.799>that's <00:43:23.021>the <00:43:23.243>most <00:43:23.465>important <00:43:23.687>thing.

1079
00:43:24.055 --> 00:43:27.155
<00:43:24.055>And <00:43:24.254>really <00:43:24.455>try <00:43:24.654>to <00:43:24.855>understand <00:43:25.055>the <00:43:25.254>other <00:43:25.455>side.

1080
00:43:27.275 --> 00:43:29.475
<00:43:27.275>I <00:43:27.450>think <00:43:27.625>that <00:43:27.800>that's <00:43:27.975>really <00:43:28.150>what, <00:43:28.325>what, <00:43:28.500>I <00:43:28.675>mean,

1081
00:43:29.815 --> 00:43:30.915
<00:43:29.815>I'm <00:43:30.145>coming <00:43:30.475>from <00:43:30.805>marketing.

1082
00:43:30.975 --> 00:43:32.875
<00:43:30.975>Uh, <00:43:31.208>I <00:43:31.441>grew <00:43:31.674>up <00:43:31.908>in, <00:43:32.141>in <00:43:32.375>marketing,

1083
00:43:32.875 --> 00:43:34.955
<00:43:32.875>that <00:43:33.030>was <00:43:33.186>probably <00:43:33.341>the <00:43:33.497>first <00:43:33.652>25 <00:43:33.808>years <00:43:33.963>in <00:43:34.119>my <00:43:34.275>career.

1084
00:43:35.735 --> 00:43:40.145
<00:43:35.735>And <00:43:35.875>what <00:43:36.015>I <00:43:36.155>learned <00:43:36.295>really <00:43:36.435>first <00:43:36.575>was, <00:43:36.715>uh, <00:43:36.855>getting <00:43:36.995>a <00:43:37.135>kind

1085
00:43:40.145 --> 00:43:43.185
<00:43:40.145>of <00:43:40.285>a <00:43:40.425>clue <00:43:40.565>of <00:43:40.705>the <00:43:40.845>personas <00:43:40.985>to <00:43:41.125>have <00:43:41.265>a <00:43:41.405>really <00:43:41.545>kind

1086
00:43:43.465 --> 00:43:46.105
<00:43:43.465>of <00:43:43.745>understanding <00:43:44.025>for <00:43:44.305>what <00:43:44.585>inspires <00:43:44.865>them,

1087
00:43:46.175 --> 00:43:48.025
<00:43:46.175>what <00:43:46.408>makes <00:43:46.641>them <00:43:46.875>curious, <00:43:47.108>what <00:43:47.341>gives <00:43:47.575>them

1088
00:43:48.565 --> 00:43:50.745
<00:43:48.565>the <00:43:48.798>security <00:43:49.031>they <00:43:49.265>need, <00:43:49.498>what <00:43:49.731>helps <00:43:49.965>them

1089
00:43:50.925 --> 00:43:52.985
<00:43:50.925>to <00:43:51.205>understand <00:43:51.485>what <00:43:51.765>you <00:43:52.045>are <00:43:52.325>doing.

1090
00:43:53.045 --> 00:43:55.625
<00:43:53.045>And <00:43:53.200>I <00:43:53.356>think, <00:43:53.511>I <00:43:53.667>think <00:43:53.822>that's <00:43:53.978>the <00:43:54.133>most <00:43:54.289>important <00:43:54.445>thing

1091
00:43:55.645 --> 00:43:57.545
<00:43:55.645>to <00:43:55.878>really <00:43:56.111>get <00:43:56.345>this <00:43:56.578>kind <00:43:56.811>of <00:43:57.045>understanding.

1092
00:43:58.485 --> 00:44:02.745
<00:43:58.485>And <00:43:58.640>what <00:43:58.796>I <00:43:58.951>really <00:43:59.107>think <00:43:59.262>is <00:43:59.418>as <00:43:59.573>important <00:43:59.729>is, <00:43:59.885>uh,

1093
00:44:03.525 --> 00:44:07.745
<00:44:03.525>to <00:44:03.875>also <00:44:04.225>that's <00:44:04.575>purely <00:44:04.925>meant

1094
00:44:07.745 --> 00:44:09.745
<00:44:07.745>for <00:44:08.025>the <00:44:08.305>HR <00:44:08.585>side <00:44:08.865>in <00:44:09.145>companies.

1095
00:44:09.905 --> 00:44:13.385
<00:44:09.905>I <00:44:10.060>think <00:44:10.216>it's, <00:44:10.371>it's <00:44:10.527>getting <00:44:10.682>out <00:44:10.838>of <00:44:10.993>this <00:44:11.149>victimized, <00:44:11.305>uh,

1096
00:44:13.905 --> 00:44:15.905
<00:44:13.905>situation, <00:44:14.138>being <00:44:14.371>part <00:44:14.605>of <00:44:14.838>the <00:44:15.071>big <00:44:15.305>table.

1097
00:44:16.265 --> 00:44:18.665
<00:44:16.265>I <00:44:16.440>think <00:44:16.615>the <00:44:16.790>role <00:44:16.964>of <00:44:17.140>HR <00:44:17.315>has <00:44:17.490>dramatically <00:44:17.665>changed

1098
00:44:18.735 --> 00:44:19.945
<00:44:18.735>over <00:44:18.952>the <00:44:19.170>last <00:44:19.388>couple <00:44:19.606>of <00:44:19.824>years.

1099
00:44:20.005 --> 00:44:21.225
<00:44:20.005>And <00:44:20.279>it <00:44:20.554>will <00:44:20.828>further <00:44:21.103>change.

1100
00:44:21.425 --> 00:44:23.945
<00:44:21.425>I <00:44:21.625>mean, <00:44:21.825>if <00:44:22.025>AI <00:44:22.225>is <00:44:22.425>coming <00:44:22.625>into <00:44:22.825>organizations,

1101
00:44:24.085 --> 00:44:28.145
<00:44:24.085>if <00:44:24.240>productivity <00:44:24.396>can <00:44:24.551>raise <00:44:24.707>like <00:44:24.862>hell <00:44:25.018>by <00:44:25.173>by <00:44:25.329>by <00:44:25.485>ai,

1102
00:44:28.765 --> 00:44:31.405
<00:44:28.765>it <00:44:28.940>really <00:44:29.115>means <00:44:29.290>a <00:44:29.464>kind <00:44:29.640>of <00:44:29.815>a <00:44:29.990>really <00:44:30.165>strong

1103
00:44:31.935 --> 00:44:35.045
<00:44:31.935>human <00:44:32.134>focus <00:44:32.335>within <00:44:32.535>organization <00:44:32.735>to <00:44:32.935>balance <00:44:33.134>the <00:44:33.335>thing.

1104
00:44:35.045 --> 00:44:37.765
<00:44:35.045>Because <00:44:35.200>I <00:44:35.356>think <00:44:35.511>it's <00:44:35.667>really <00:44:35.822>important <00:44:35.978>that <00:44:36.133>it <00:44:36.289>stays <00:44:36.445>balanced

1105
00:44:37.765 --> 00:44:42.165
<00:44:37.765>because <00:44:37.940>otherwise <00:44:38.115>we <00:44:38.290>will <00:44:38.464>end <00:44:38.640>up <00:44:38.815>with <00:44:38.990>A-A-A-A-A <00:44:39.165>really

1106
00:44:43.365 --> 00:44:44.925
<00:44:43.365>a <00:44:43.598>world <00:44:43.831>that, <00:44:44.064>that <00:44:44.298>honestly, <00:44:44.531>I <00:44:44.765>I,

1107
00:44:45.105 --> 00:44:47.045
<00:44:45.105>I'm <00:44:45.338>not <00:44:45.571>willing <00:44:45.805>to <00:44:46.038>be <00:44:46.271>part <00:44:46.505>of.

1108
00:44:47.945 --> 00:44:50.045
<00:44:47.945>And <00:44:48.100>so <00:44:48.256>I <00:44:48.411>think <00:44:48.567>it, <00:44:48.722>it <00:44:48.878>needs <00:44:49.033>this <00:44:49.189>human <00:44:49.345>aspect

1109
00:44:50.505 --> 00:44:53.925
<00:44:50.505>and <00:44:50.645>that <00:44:50.785>needs <00:44:50.925>that, <00:44:51.065>uh, <00:44:51.205>kind <00:44:51.345>of <00:44:51.485>a, <00:44:51.625>a <00:44:51.765>more <00:44:51.905>braveness,

1110
00:44:53.945 --> 00:44:57.045
<00:44:53.945>it <00:44:54.100>needs <00:44:54.256>kind <00:44:54.411>of, <00:44:54.567>uh, <00:44:54.722>being <00:44:54.878>bolder <00:44:55.033>as <00:44:55.189>HR <00:44:55.345>and,

1111
00:44:57.065 --> 00:44:59.925
<00:44:57.065>and <00:44:57.220>getting <00:44:57.376>a <00:44:57.531>strategic <00:44:57.687>approach <00:44:57.842>to, <00:44:57.998>to <00:44:58.153>solve <00:44:58.309>the <00:44:58.465>issue.

1112
00:45:00.085 --> 00:45:02.245
<00:45:00.085>I <00:45:00.260>think <00:45:00.435>that <00:45:00.610>it, <00:45:00.785>it <00:45:00.960>needs <00:45:01.135>really <00:45:01.310>a <00:45:01.485>strategy.

1113
00:45:02.745 --> 00:45:04.325
<00:45:02.745>And <00:45:02.978>I, <00:45:03.211>I <00:45:03.444>mentioned <00:45:03.678>that <00:45:03.911>quite <00:45:04.145>often

1114
00:45:04.325 --> 00:45:06.965
<00:45:04.325>because, <00:45:04.480>uh, <00:45:04.636>I <00:45:04.791>was <00:45:04.947>in <00:45:05.102>marketing, <00:45:05.258>I <00:45:05.413>was <00:45:05.569>in <00:45:05.725>product,

1115
00:45:07.085 --> 00:45:09.525
<00:45:07.085>I <00:45:07.260>was <00:45:07.435>in <00:45:07.610>sales, <00:45:07.785>and <00:45:07.960>I <00:45:08.135>never <00:45:08.310>met <00:45:08.485>companies

1116
00:45:09.525 --> 00:45:10.845
<00:45:09.525>that <00:45:09.822>had <00:45:10.119>no <00:45:10.415>product <00:45:10.712>strategy,

1117
00:45:11.025 --> 00:45:12.925
<00:45:11.025>no <00:45:11.258>marketing <00:45:11.491>strategy <00:45:11.725>or <00:45:11.958>no <00:45:12.191>sales <00:45:12.425>strategy.

1118
00:45:13.065 --> 00:45:14.925
<00:45:13.065>It <00:45:13.205>could <00:45:13.345>be <00:45:13.485>a <00:45:13.625>good <00:45:13.765>one <00:45:13.905>or <00:45:14.045>a <00:45:14.185>bad <00:45:14.325>one. <00:45:14.465>Yeah.

1119
00:45:15.505 --> 00:45:18.325
<00:45:15.505>But <00:45:15.612>at <00:45:15.720>the <00:45:15.828>end <00:45:15.935>of <00:45:16.043>the <00:45:16.151>day, <00:45:16.258>I <00:45:16.366>still <00:45:16.474>meet <00:45:16.581>a <00:45:16.689>lot <00:45:16.797>of <00:45:16.905>companies

1120
00:45:18.325 --> 00:45:20.125
<00:45:18.325>that <00:45:18.500>don't <00:45:18.674>have <00:45:18.850>a <00:45:19.024>clue <00:45:19.200>about <00:45:19.375>a <00:45:19.549>people's <00:45:19.725>strategy.

1121
00:45:20.465 --> 00:45:22.965
<00:45:20.465>So <00:45:20.665>they, <00:45:20.865>they <00:45:21.065>hire <00:45:21.265>because <00:45:21.465>they <00:45:21.665>lost <00:45:21.865>someone.

1122
00:45:23.195 --> 00:45:27.565
<00:45:23.195>They <00:45:23.395>try <00:45:23.595>to <00:45:23.795>solve <00:45:23.995>some <00:45:24.195>issues <00:45:24.395>and <00:45:24.595>that,

1123
00:45:27.985 --> 00:45:31.125
<00:45:27.985>but <00:45:28.185>it, <00:45:28.385>it <00:45:28.585>really <00:45:28.785>needs <00:45:28.985>a <00:45:29.185>strategic <00:45:29.385>approach.

1124
00:45:31.225 --> 00:45:33.765
<00:45:31.225>It <00:45:31.380>needs <00:45:31.536>to, <00:45:31.691>how <00:45:31.847>do <00:45:32.002>we <00:45:32.158>go <00:45:32.313>into <00:45:32.469>the <00:45:32.625>future?

1125
00:45:33.875 --> 00:45:36.085
<00:45:33.875>What <00:45:34.030>does <00:45:34.186>it <00:45:34.341>mean <00:45:34.497>from <00:45:34.652>the <00:45:34.808>resource <00:45:34.963>point <00:45:35.119>of <00:45:35.275>view?

1126
00:45:36.115 --> 00:45:38.485
<00:45:36.115>What <00:45:36.348>does <00:45:36.581>it <00:45:36.814>mean <00:45:37.048>from, <00:45:37.281>from, <00:45:37.515>from,

1127
00:45:38.485 --> 00:45:39.885
<00:45:38.485>from <00:45:38.737>the <00:45:38.989>skills <00:45:39.241>point <00:45:39.493>of <00:45:39.745>view?

1128
00:45:40.265 --> 00:45:42.765
<00:45:40.265>How <00:45:40.404>do <00:45:40.545>we <00:45:40.685>want <00:45:40.825>to <00:45:40.964>work <00:45:41.105>with <00:45:41.245>AI <00:45:41.384>in <00:45:41.525>the <00:45:41.665>future?

1129
00:45:43.715 --> 00:45:46.525
<00:45:43.715>What, <00:45:43.890>what <00:45:44.065>are <00:45:44.240>the <00:45:44.415>roles <00:45:44.590>in <00:45:44.765>within <00:45:44.940>organization <00:45:45.115>that,

1130
00:45:46.525 --> 00:45:49.085
<00:45:46.525>that's <00:45:46.680>a <00:45:46.836>really, <00:45:46.991>I <00:45:47.147>think <00:45:47.302>that's <00:45:47.458>a <00:45:47.613>really <00:45:47.769>strategic <00:45:47.925>approach.

1131
00:45:49.085 --> 00:45:50.365
<00:45:49.085>And <00:45:49.315>you <00:45:49.545>need <00:45:49.776>a <00:45:50.006>people <00:45:50.236>strategy.

1132
00:45:51.065 --> 00:45:54.365
<00:45:51.065>And <00:45:51.181>if <00:45:51.298>you <00:45:51.415>have <00:45:51.531>a <00:45:51.648>strategy, <00:45:51.765>you <00:45:51.881>can <00:45:51.998>also <00:45:52.115>go <00:45:52.231>to <00:45:52.348>your <00:45:52.465>CEOs

1133
00:45:54.365 --> 00:45:55.805
<00:45:54.365>because <00:45:54.580>of <00:45:54.796>the <00:45:55.013>strategy <00:45:55.229>and <00:45:55.444>the <00:45:55.661>plan.

1134
00:45:55.805 --> 00:45:57.005
<00:45:55.805>You <00:45:56.020>normally <00:45:56.237>get <00:45:56.453>money <00:45:56.669>as <00:45:56.885>well,

1135
00:45:57.005 --> 00:46:00.205
<00:45:57.005>because <00:45:57.205>I <00:45:57.405>never <00:45:57.605>got <00:45:57.805>any <00:45:58.005>euro <00:45:58.205>marketing <00:45:58.405>budget

1136
00:46:00.425 --> 00:46:03.405
<00:46:00.425>or <00:46:00.600>any <00:46:00.775>dollar <00:46:00.950>marketing <00:46:01.125>budget <00:46:01.300>without <00:46:01.475>a <00:46:01.650>marketing <00:46:01.825>strategy.

1137
00:46:03.585 --> 00:46:06.365
<00:46:03.585>So <00:46:03.701>it <00:46:03.818>was <00:46:03.935>not, <00:46:04.051>okay, <00:46:04.168>I <00:46:04.285>have <00:46:04.401>a <00:46:04.518>good <00:46:04.635>idea, <00:46:04.751>it <00:46:04.868>costs <00:46:04.985>us

1138
00:46:07.375 --> 00:46:08.645
<00:46:07.375>50,000 <00:46:08.518>euros.

1139
00:46:09.025 --> 00:46:11.085
<00:46:09.025>Can <00:46:09.165>I <00:46:09.305>get <00:46:09.445>the <00:46:09.585>money <00:46:09.725>so <00:46:09.865>it <00:46:10.005>doesn't <00:46:10.145>work <00:46:10.285>like <00:46:10.425>this?

1140
00:46:11.185 --> 00:46:14.365
<00:46:11.185>And <00:46:11.418>honestly, <00:46:11.651>that's, <00:46:11.884>that's <00:46:12.118>what <00:46:12.351>I <00:46:12.585>learned.

1141
00:46:16.145 --> 00:46:17.555
<00:46:16.145>Yeah. <00:46:16.567>Yeah. <00:46:16.991>And <00:46:17.413>you're

1142
00:46:17.595 --> 00:46:18.595
<00:46:17.595>Starting <00:46:17.895>from <00:46:18.194>scratch. <00:46:18.495>That's

1143
00:46:18.595 --> 00:46:21.555
<00:46:18.595>the <00:46:18.750>other <00:46:18.906>thing. <00:46:19.061>Like, <00:46:19.217>uh, <00:46:19.372>HR <00:46:19.528>has <00:46:19.683>a <00:46:19.839>bad <00:46:19.995>reputation.

1144
00:46:21.785 --> 00:46:23.755
<00:46:21.785>Like <00:46:21.984>when <00:46:22.185>you <00:46:22.384>get <00:46:22.585>an <00:46:22.785>email <00:46:22.984>from <00:46:23.185>hr,

1145
00:46:23.815 --> 00:46:25.075
<00:46:23.815>you <00:46:24.041>just <00:46:24.268>expect <00:46:24.495>to <00:46:24.722>be <00:46:24.948>fired.

1146
00:46:25.135 --> 00:46:26.755
<00:46:25.135>You <00:46:25.368>don't <00:46:25.601>expect <00:46:25.835>something <00:46:26.068>good <00:46:26.301>to <00:46:26.535>come.

1147
00:46:27.425 --> 00:46:28.755
<00:46:27.425>Like, <00:46:27.724>uh, <00:46:28.023>and <00:46:28.322>I <00:46:28.622>mean,

1148
00:46:28.755 --> 00:46:31.675
<00:46:28.755>especially <00:46:28.895>in <00:46:29.035>the <00:46:29.175>US <00:46:29.315>it's <00:46:29.455>basically <00:46:29.595>every <00:46:29.735>time <00:46:29.875>you <00:46:30.015>had <00:46:30.155>a

1149
00:46:31.675 --> 00:46:33.995
<00:46:31.675>conversation <00:46:31.830>with, <00:46:31.986>uh, <00:46:32.141>you <00:46:32.297>had, <00:46:32.452>you <00:46:32.608>had <00:46:32.763>something <00:46:32.919>to <00:46:33.075>do

1150
00:46:33.995 --> 00:46:35.875
<00:46:33.995>with <00:46:34.194>hr, <00:46:34.395>you're <00:46:34.595>like, <00:46:34.795>okay, <00:46:34.995>something <00:46:35.194>went <00:46:35.395>wrong.

1151
00:46:36.535 --> 00:46:38.635
<00:46:36.535>Uh, <00:46:36.815>so, <00:46:37.095>uh, <00:46:37.375>churning <00:46:37.654>that <00:46:37.935>around

1152
00:46:38.735 --> 00:46:41.475
<00:46:38.735>and <00:46:38.875>basically <00:46:39.015>just <00:46:39.155>say <00:46:39.295>like, <00:46:39.435>Hey, <00:46:39.575>we're <00:46:39.715>just <00:46:39.855>here <00:46:39.995>for <00:46:40.135>you.

1153
00:46:41.815 --> 00:46:42.955
<00:46:41.815>And <00:46:42.020>that <00:46:42.225>could <00:46:42.430>be <00:46:42.635>simple <00:46:42.841>things.

1154
00:46:43.075 --> 00:46:44.795
<00:46:43.075>I <00:46:43.214>mean, <00:46:43.355>one <00:46:43.495>of <00:46:43.634>the <00:46:43.774>things <00:46:43.915>that <00:46:44.055>I <00:46:44.194>like, <00:46:44.335>for <00:46:44.475>example,

1155
00:46:44.795 --> 00:46:47.795
<00:46:44.795>that <00:46:44.935>we <00:46:45.075>are <00:46:45.215>developers <00:46:45.355>is <00:46:45.495>that <00:46:45.635>we <00:46:45.775>have <00:46:45.915>this <00:46:46.055>company <00:46:46.195>benefits

1156
00:46:47.795 --> 00:46:50.195
<00:46:47.795>that <00:46:47.935>basically <00:46:48.075>it's <00:46:48.215>just <00:46:48.355>a <00:46:48.495>portal <00:46:48.635>where <00:46:48.775>you <00:46:48.915>can <00:46:49.055>buy <00:46:49.195>things

1157
00:46:50.215 --> 00:46:51.435
<00:46:50.215>for <00:46:50.581>like <00:46:50.947>20% <00:46:51.313>off.

1158
00:46:51.495 --> 00:46:53.555
<00:46:51.495>And <00:46:51.650>these <00:46:51.806>are <00:46:51.961>the <00:46:52.117>little <00:46:52.272>things <00:46:52.428>that <00:46:52.583>actually <00:46:52.739>make <00:46:52.895>sense.

1159
00:46:54.235 --> 00:46:56.475
<00:46:54.235>Microsoft's <00:46:54.375>had <00:46:54.515>this <00:46:54.655>thing <00:46:54.795>like <00:46:54.935>when <00:46:55.075>you <00:46:55.215>did, <00:46:55.355>uh, <00:46:55.495>uh, <00:46:55.635>work

1160
00:46:56.475 --> 00:46:59.235
<00:46:56.475>for <00:46:56.650>an <00:46:56.825>NGO <00:46:57.000>or <00:46:57.174>you <00:46:57.350>did <00:46:57.525>some <00:46:57.700>non-for-profit <00:46:57.875>work,

1161
00:46:59.625 --> 00:47:01.475
<00:46:59.625>they <00:46:59.825>actually <00:47:00.025>put <00:47:00.225>an <00:47:00.425>extra <00:47:00.625>day <00:47:00.825>on <00:47:01.025>there

1162
00:47:01.655 --> 00:47:04.315
<00:47:01.655>and <00:47:01.782>gave <00:47:01.909>you <00:47:02.036>an <00:47:02.164>extra <00:47:02.291>holiday <00:47:02.418>if <00:47:02.545>you <00:47:02.673>did <00:47:02.800>something <00:47:02.927>for <00:47:03.055>that.

1163
00:47:04.895 --> 00:47:06.795
<00:47:04.895>So, <00:47:05.070>uh, <00:47:05.245>that <00:47:05.420>is, <00:47:05.595>these <00:47:05.770>are <00:47:05.945>the <00:47:06.120>little <00:47:06.295>things

1164
00:47:06.795 --> 00:47:09.395
<00:47:06.795>that <00:47:06.935>actually <00:47:07.075>allow <00:47:07.215>you <00:47:07.355>to <00:47:07.495>actually <00:47:07.635>do <00:47:07.775>good <00:47:07.915>for <00:47:08.055>the <00:47:08.195>world

1165
00:47:09.415 --> 00:47:11.635
<00:47:09.415>and <00:47:09.590>actually <00:47:09.765>show <00:47:09.940>the <00:47:10.115>company <00:47:10.290>in <00:47:10.465>a <00:47:10.640>good, <00:47:10.815>uh,

1166
00:47:11.775 --> 00:47:13.315
<00:47:11.775>in <00:47:12.052>a <00:47:12.329>good <00:47:12.606>light <00:47:12.883>as <00:47:13.161>well.

1167
00:47:13.375 --> 00:47:17.155
<00:47:13.375>So <00:47:13.502>there's <00:47:13.629>a <00:47:13.756>lot <00:47:13.884>of <00:47:14.011>things <00:47:14.138>that <00:47:14.265>actually <00:47:14.393>make <00:47:14.520>sense <00:47:14.647>to <00:47:14.775>to,

1168
00:47:17.295 --> 00:47:19.675
<00:47:17.295>to <00:47:17.470>go <00:47:17.645>there <00:47:17.820>and, <00:47:17.995>uh, <00:47:18.170>let's <00:47:18.345>not <00:47:18.520>forget <00:47:18.695>that

1169
00:47:19.735 --> 00:47:21.995
<00:47:19.735>as <00:47:20.015>developers <00:47:20.295>we're <00:47:20.575>focused <00:47:20.855>on <00:47:21.135>things

1170
00:47:21.995 --> 00:47:23.235
<00:47:21.995>that <00:47:22.274>you're <00:47:22.553>not <00:47:22.832>focused <00:47:23.111>on.

1171
00:47:24.025 --> 00:47:25.745
<00:47:24.025>I <00:47:24.200>mean, <00:47:24.375>I <00:47:24.550>worked <00:47:24.725>for <00:47:24.900>Yahoo <00:47:25.075>for <00:47:25.250>four <00:47:25.425>years.

1172
00:47:26.065 --> 00:47:27.345
<00:47:26.065>I <00:47:26.295>probably <00:47:26.525>have <00:47:26.756>shares <00:47:26.986>in <00:47:27.216>Yahoo.

1173
00:47:27.625 --> 00:47:28.825
<00:47:27.625>I <00:47:27.805>have <00:47:27.985>no <00:47:28.165>idea <00:47:28.345>where <00:47:28.525>they <00:47:28.705>are.

1174
00:47:29.125 --> 00:47:30.365
<00:47:29.125>I <00:47:29.311>don't <00:47:29.497>know <00:47:29.683>how <00:47:29.868>to <00:47:30.055>contact <00:47:30.241>them

1175
00:47:30.865 --> 00:47:33.205
<00:47:30.865>and <00:47:31.004>don't <00:47:31.145>know <00:47:31.285>how <00:47:31.424>to, <00:47:31.564>how <00:47:31.705>to <00:47:31.845>get <00:47:31.984>to <00:47:32.125>them <00:47:32.265>anymore.

1176
00:47:33.225 --> 00:47:37.125
<00:47:33.225>So <00:47:33.341>I'm <00:47:33.458>trying <00:47:33.575>to <00:47:33.691>find <00:47:33.808>a <00:47:33.924>person <00:47:34.041>in <00:47:34.158>HR <00:47:34.275>in <00:47:34.391>Yahoo <00:47:34.508>America <00:47:34.625>from

1177
00:47:37.125 --> 00:47:40.245
<00:47:37.125>2002 <00:47:37.252>right <00:47:37.379>now <00:47:37.506>to <00:47:37.634>get <00:47:37.761>me <00:47:37.888>access <00:47:38.015>to <00:47:38.143>that <00:47:38.270>kind <00:47:38.397>of <00:47:38.525>stuff.

1178
00:47:40.465 --> 00:47:42.285
<00:47:40.465>That's <00:47:40.640>the <00:47:40.815>kind <00:47:40.990>of <00:47:41.165>things <00:47:41.340>I <00:47:41.515>don't <00:47:41.690>think <00:47:41.865>about.

1179
00:47:42.465 --> 00:47:45.525
<00:47:42.465>So <00:47:42.620>if <00:47:42.776>your <00:47:42.931>company <00:47:43.087>thinks <00:47:43.242>about <00:47:43.398>this <00:47:43.553>stuff, <00:47:43.709>for <00:47:43.865>me,

1180
00:47:45.745 --> 00:47:47.645
<00:47:45.745>that's <00:47:45.944>probably <00:47:46.145>a <00:47:46.345>great <00:47:46.545>company <00:47:46.745>to <00:47:46.944>work <00:47:47.145>for.

1181
00:47:47.905 --> 00:47:48.905
Mm-hmm.

1182
00:47:49.435 --> 00:47:52.085
<00:47:49.435>Yeah, <00:47:49.590>definitely. <00:47:49.746>And <00:47:49.901>a <00:47:50.057>good <00:47:50.212>perk <00:47:50.368>also <00:47:50.523>to <00:47:50.679>mention <00:47:50.835>to

1183
00:47:52.085 --> 00:47:53.885
<00:47:52.085>and <00:47:52.318>to <00:47:52.551>highlight <00:47:52.785>within <00:47:53.018>the <00:47:53.251>career <00:47:53.485>page

1184
00:47:53.945 --> 00:47:56.845
<00:47:53.945>and <00:47:54.085>ditch <00:47:54.225>the <00:47:54.365>fruit <00:47:54.505>baskets <00:47:54.645>and <00:47:54.785>focus <00:47:54.925>on <00:47:55.065>the <00:47:55.205>right <00:47:55.345>benefits.

1185
00:47:57.875 --> 00:48:00.485
<00:47:57.875>Awesome. <00:47:58.030>Well <00:47:58.186>thank <00:47:58.341>you <00:47:58.497>so <00:47:58.652>much, <00:47:58.808>uh, <00:47:58.963>both <00:47:59.119>of <00:47:59.275>you

1186
00:48:00.545 --> 00:48:01.685
<00:48:00.545>for <00:48:00.887>this <00:48:01.229>great <00:48:01.571>conversation.

1187
00:48:01.885 --> 00:48:04.645
<00:48:01.885>I <00:48:02.025>think <00:48:02.165>we're <00:48:02.305>coming <00:48:02.445>to <00:48:02.585>an <00:48:02.725>end <00:48:02.865>for <00:48:03.005>today's <00:48:03.145>live <00:48:03.285>webinar.

1188
00:48:05.085 --> 00:48:07.125
<00:48:05.085>I <00:48:05.260>had <00:48:05.435>a <00:48:05.610>great <00:48:05.785>time. <00:48:05.960>Uh, <00:48:06.135>for <00:48:06.310>the <00:48:06.485>audience,

1189
00:48:07.185 --> 00:48:09.525
<00:48:07.185>if <00:48:07.384>there <00:48:07.585>are <00:48:07.785>any <00:48:07.985>questions <00:48:08.185>that <00:48:08.384>may <00:48:08.585>occur

1190
00:48:09.525 --> 00:48:10.525
<00:48:09.525>after <00:48:09.975>this <00:48:10.425>discussion

1191
00:48:10.525 --> 00:48:13.845
<00:48:10.525>that <00:48:10.680>you <00:48:10.836>would <00:48:10.991>wanna <00:48:11.147>ask <00:48:11.302>either <00:48:11.458>Chris <00:48:11.613>Huie <00:48:11.769>or <00:48:11.925>myself,

1192
00:48:13.945 --> 00:48:16.645
<00:48:13.945>or <00:48:14.120>maybe <00:48:14.295>even <00:48:14.470>have <00:48:14.645>a <00:48:14.820>personalized <00:48:14.995>session <00:48:15.170>with <00:48:15.345>one

1193
00:48:16.645 --> 00:48:19.485
<00:48:16.645>of <00:48:16.785>our <00:48:16.925>experts <00:48:17.065>from <00:48:17.205>our <00:48:17.345>team, <00:48:17.485>um, <00:48:17.625>there <00:48:17.765>is <00:48:17.905>a <00:48:18.045>link

1194
00:48:19.485 --> 00:48:21.365
<00:48:19.485>that <00:48:19.685>will <00:48:19.885>be <00:48:20.085>attached <00:48:20.285>in <00:48:20.485>the <00:48:20.685>recap <00:48:20.885>email.

1195
00:48:21.625 --> 00:48:23.965
<00:48:21.625>We <00:48:21.825>will <00:48:22.025>also <00:48:22.225>show <00:48:22.425>one <00:48:22.625>right <00:48:22.825>this <00:48:23.025>second.

1196
00:48:24.255 --> 00:48:26.005
<00:48:24.255>Thank <00:48:24.455>you <00:48:24.655>so <00:48:24.855>much, <00:48:25.055>Vince, <00:48:25.255>in <00:48:25.455>the <00:48:25.655>back.

1197
00:48:26.425 --> 00:48:27.925
<00:48:26.425>Uh, <00:48:26.650>yeah, <00:48:26.875>feel <00:48:27.100>free <00:48:27.325>to <00:48:27.550>reach <00:48:27.775>out.

1198
00:48:27.935 --> 00:48:29.565
<00:48:27.935>We're <00:48:28.215>always <00:48:28.495>open <00:48:28.775>for <00:48:29.055>a <00:48:29.335>conversation.

1199
00:48:29.855 --> 00:48:32.525
<00:48:29.855>There <00:48:30.010>will <00:48:30.166>be <00:48:30.321>also <00:48:30.477>some <00:48:30.632>additional <00:48:30.788>resources <00:48:30.943>in <00:48:31.099>the <00:48:31.255>recap

1200
00:48:32.525 --> 00:48:33.725
<00:48:32.525>email <00:48:32.795>so <00:48:33.065>you <00:48:33.335>can <00:48:33.605>rewatch,

1201
00:48:33.785 --> 00:48:35.885
<00:48:33.785>but <00:48:33.960>also <00:48:34.134>have <00:48:34.310>a <00:48:34.484>look <00:48:34.660>at <00:48:34.835>our <00:48:35.009>developer <00:48:35.185>survey

1202
00:48:36.225 --> 00:48:38.085
<00:48:36.225>and <00:48:36.400>a <00:48:36.575>quick <00:48:36.750>recap <00:48:36.924>of <00:48:37.100>the <00:48:37.275>tips <00:48:37.450>we <00:48:37.625>just

1203
00:48:38.085 --> 00:48:39.165
<00:48:38.085>mentioned <00:48:38.571>today's <00:48:39.057>episode.

1204
00:48:39.505 --> 00:48:41.005
<00:48:39.505>So <00:48:39.730>thank <00:48:39.955>you <00:48:40.180>so <00:48:40.405>much <00:48:40.630>for <00:48:40.855>joining.

1205
00:48:41.215 --> 00:48:43.685
<00:48:41.215>Thank <00:48:41.355>you <00:48:41.495>Hui <00:48:41.635>and <00:48:41.775>Chris <00:48:41.915>for <00:48:42.055>the <00:48:42.195>ti <00:48:42.335>taking <00:48:42.475>the <00:48:42.615>time

1206
00:48:43.825 --> 00:48:45.085
<00:48:43.825>and <00:48:44.051>see <00:48:44.278>you <00:48:44.505>all <00:48:44.732>next <00:48:44.959>time.

1207
00:48:45.735 --> 00:48:48.005
<00:48:45.735>Thank <00:48:45.935>you, <00:48:46.135>Ana <00:48:46.335>Byebye. <00:48:46.535>Thank <00:48:46.735>you <00:48:46.935>Vince. <00:48:47.135>Bye.