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# Retention Over Attraction: A New Employer Branding Mindset

Glossy recruitment campaigns are obsolete. True employer branding demands a shift from superficial talent attraction to authentic, culture-driven retention strategies that keep your best people.

- **Speakers:** [Rudi Bauer](https://www.wearedevelopers.com/@rudi-bauer), [Claudia Tattanelli](https://www.wearedevelopers.com/@claudia-tattanelli)
- **Event:** Cappuccino with HR
- **Published:** January 15, 2026
- **Duration:** 40:07
- **URL:** https://www.wearedevelopers.com/videos/1789-retention-over-attraction-a-new-employer-branding-mindset
- **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/8f903fc5c30422fec788666863b94b62/thumbnails/thumbnail.jpg?time=70000ms

## Access

Playback and chapters for this video are available with a Free account.

## Related Moments

- [Emphasizing people and purpose in modern employer branding](https://www.wearedevelopers.com/videos/1724-why-developers-don-t-care-about-your-employer-brand-and-how-to-fix-it) (from "Why Developers Don't Care About Your Employer Brand and How to Fix it")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/90956496b7ed52b0df5c1605c7453ee0/thumbnails/thumbnail.jpg?time=719315ms
- [Transitioning talent strategies from purchasing to employer marketing](https://www.wearedevelopers.com/videos/1290-is-hr-dead-the-bold-future-of-hr-tech) (from "Is HR dead? The Bold Future of HR Tech")
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- [Realizing the potential of strategic employer branding](https://www.wearedevelopers.com/videos/1776-the-hr-revolution-breaking-free-from-policies-to-people-experience) (from "The HR Revolution: Breaking Free from Policies to People Experience")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/4939a4faaa562bd5df93424deb17c203/thumbnails/thumbnail.jpg?time=250445ms
- [Adapting employer branding when candidates use automated job applications](https://www.wearedevelopers.com/videos/1879-the-chro-agenda-navigating-ai-regulation-and-organizational-change) (from "The CHRO Agenda: Navigating AI Regulation and Organizational Change")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/6acc782e27d65ca8220087a805f109c0/thumbnails/thumbnail.jpg?time=174840ms
- [Evolving corporate culture into early employer branding strategies](https://www.wearedevelopers.com/videos/1722-from-inside-out-aligning-culture-with-employer-branding) (from "From Inside Out: Aligning Culture with Employer Branding")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/db8c2a066a2afdb450b17000af0a8fa1/thumbnails/thumbnail.jpg?time=204875ms
- [Attracting A-players through honest employer branding](https://www.wearedevelopers.com/videos/1852-a-players-what-it-really-takes-to-attract-them-and-keep-them) (from "A-Players: What It Really Takes to Attract Them and Keep Them")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/c1eb34a06f5a6b168be8edda264edc36/thumbnails/thumbnail.jpg?time=169960ms

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