WEBVTT

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<00:00:21.460>Yeah. <00:00:21.567>Hello, <00:00:21.675>and <00:00:21.783>welcome <00:00:21.890>to <00:00:21.998>a <00:00:22.106>new <00:00:22.213>episode <00:00:22.321>of <00:00:22.429>"Cappuccino <00:00:22.536>with <00:00:22.644>HR." <00:00:22.752>Today, <00:00:22.860>I'm

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<00:00:24.680>really <00:00:24.855>delighted <00:00:25.030>to <00:00:25.205>have <00:00:25.380>a <00:00:25.555>guest <00:00:25.730>from <00:00:25.905>far <00:00:26.080>away.

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<00:00:30.540>located. <00:00:30.667>But <00:00:30.794>hi, <00:00:30.921>Jennifer. <00:00:31.049>Nice <00:00:31.176>that <00:00:31.303>you <00:00:31.430>take <00:00:31.558>your <00:00:31.685>time <00:00:31.812>and <00:00:31.939>nice

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<00:00:34.460>that <00:00:34.693>you <00:00:34.926>showed <00:00:35.160>up <00:00:35.393>in <00:00:35.626>our <00:00:35.860>show.

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<00:00:36.540>Yeah, <00:00:36.724>thanks <00:00:36.909>for <00:00:37.093>having <00:00:37.278>me.

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<00:00:38.840>We're <00:00:39.040>talking <00:00:39.240>about <00:00:39.440>a <00:00:39.640>really <00:00:39.840>interesting <00:00:40.040>topic <00:00:40.240>today.

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<00:00:45.180>yourself <00:00:45.355>in <00:00:45.530>a <00:00:45.705>few <00:00:45.880>sentences, <00:00:46.055>in <00:00:46.230>a <00:00:46.405>few <00:00:46.580>words.

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<00:00:48.860>Sure, <00:00:48.976>yeah. <00:00:49.093>Hi, <00:00:49.210>I'm <00:00:49.326>Jennifer <00:00:49.443>Christie, <00:00:49.560>and <00:00:49.676>I'm <00:00:49.793>the <00:00:49.910>chief <00:00:50.026>people <00:00:50.143>officer <00:00:50.260>at

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<00:00:52.380>DocuSign. <00:00:52.535>I'm <00:00:52.691>based <00:00:52.846>in <00:00:53.002>the <00:00:53.157>United <00:00:53.313>States, <00:00:53.468>actually <00:00:53.624>in <00:00:53.780>Washington,

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<00:00:56.220>DC, <00:00:56.394>but <00:00:56.570>our <00:00:56.745>company <00:00:56.920>is <00:00:57.095>headquartered <00:00:57.269>in <00:00:57.445>San <00:00:57.620>Francisco.

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<00:00:59.480>Mm-hmm. <00:00:59.580>And <00:00:59.680>we're <00:00:59.779>talking <00:00:59.879>about <00:00:59.980>a <00:01:00.080>topic, <00:01:00.180>and <00:01:00.279>I <00:01:00.379>think <00:01:00.480>we <00:01:00.580>had <00:01:00.680>a <00:01:00.779>kind <00:01:00.879>of

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upfront

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<00:01:05.880>video <00:01:05.987>call <00:01:06.095>a <00:01:06.203>couple <00:01:06.310>of <00:01:06.418>weeks <00:01:06.526>ago, <00:01:06.633>and <00:01:06.741>I <00:01:06.849>was <00:01:06.956>really <00:01:07.064>inspired <00:01:07.172>by <00:01:07.280>a

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<00:01:09.680>topic <00:01:09.820>that <00:01:09.960>you <00:01:10.100>raised. <00:01:10.240>And <00:01:10.380>I <00:01:10.520>think <00:01:10.660>when <00:01:10.800>I <00:01:10.940>started <00:01:11.080>in

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HR,

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<00:01:14.720>I <00:01:14.836>always <00:01:14.953>had <00:01:15.070>this <00:01:15.186>kind <00:01:15.303>of <00:01:15.420>thinking <00:01:15.536>that <00:01:15.653>honestly, <00:01:15.770>when <00:01:15.886>I <00:01:16.003>met <00:01:16.120>the

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<00:01:18.740>first <00:01:19.020>time <00:01:19.300>HR <00:01:19.580>departments <00:01:19.860>in <00:01:20.140>companies,

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<00:01:22.680>for <00:01:22.807>me, <00:01:22.934>it <00:01:23.061>always <00:01:23.189>looked <00:01:23.316>a <00:01:23.443>little <00:01:23.570>bit <00:01:23.698>like <00:01:23.825>a <00:01:23.952>purchasing <00:01:24.080>department.

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<00:01:26.640>So <00:01:26.747>it <00:01:26.855>was <00:01:26.963>a <00:01:27.070>kind <00:01:27.178>of <00:01:27.286>buying <00:01:27.393>a <00:01:27.501>resource <00:01:27.609>from <00:01:27.716>the <00:01:27.824>market <00:01:27.932>as <00:01:28.040>quick

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<00:01:30.660>as <00:01:31.245>possible-

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...

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<00:01:33.620>as <00:01:33.760>cheap <00:01:33.900>as <00:01:34.040>possible, <00:01:34.180>and <00:01:34.320>normally <00:01:34.460>in <00:01:34.600>a <00:01:34.740>very <00:01:34.880>reactive <00:01:35.020>mode,

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<00:01:37.680>because <00:01:37.855>if <00:01:38.030>somebody <00:01:38.205>approaches <00:01:38.380>HR, <00:01:38.555>it's <00:01:38.730>normally <00:01:38.905>too <00:01:39.080>late

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<00:01:41.080>already. <00:01:41.255>And <00:01:41.429>then <00:01:41.605>I <00:01:41.780>said, <00:01:41.955>okay, <00:01:42.130>then <00:01:42.304>with <00:01:42.480>employer

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<00:01:45.060>branding, <00:01:45.200>we <00:01:45.340>really <00:01:45.480>moved <00:01:45.620>a <00:01:45.760>little <00:01:45.900>bit <00:01:46.040>into <00:01:46.180>this <00:01:46.320>kind <00:01:46.460>of

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<00:01:50.060>turning <00:01:50.215>it <00:01:50.371>from <00:01:50.526>a <00:01:50.682>purchasing <00:01:50.837>mentality <00:01:50.993>and <00:01:51.148>mindset <00:01:51.304>into <00:01:51.460>a

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<00:01:53.979>marketing <00:01:54.446>mentality <00:01:54.913>and <00:01:55.380>mindset.

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Mm-hmm.

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<00:01:56.620>And <00:01:56.747>I <00:01:56.874>think <00:01:57.001>you <00:01:57.129>attached <00:01:57.256>a <00:01:57.383>new <00:01:57.510>dimension <00:01:57.638>when <00:01:57.765>we <00:01:57.892>had <00:01:58.020>the

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<00:02:00.300>first <00:02:00.440>talk <00:02:00.580>together. <00:02:00.720>You <00:02:00.860>said <00:02:01.000>you <00:02:01.140>are <00:02:01.280>treating <00:02:01.420>or <00:02:01.560>you're <00:02:01.700>trying

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<00:02:04.220>to <00:02:04.420>treat <00:02:04.620>your <00:02:04.820>HR <00:02:05.020>organization <00:02:05.220>like <00:02:05.420>a <00:02:05.620>product

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<00:02:08.199>organization. <00:02:08.327>We <00:02:08.454>are <00:02:08.581>talking <00:02:08.709>about <00:02:08.836>this, <00:02:08.963>but <00:02:09.090>I <00:02:09.218>have <00:02:09.345>to <00:02:09.472>ask <00:02:09.600>a

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<00:02:12.120>very <00:02:12.606>important <00:02:13.091>question

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<00:02:14.020>before <00:02:14.486>that <00:02:14.953>because <00:02:15.420>our

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<00:02:17.480>podcast <00:02:17.596>is <00:02:17.713>called <00:02:17.829>"Cappuccino <00:02:17.946>with <00:02:18.063>HR," <00:02:18.179>and <00:02:18.296>I <00:02:18.413>ask <00:02:18.530>this <00:02:18.646>all <00:02:18.763>my <00:02:18.880>guests.

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<00:02:20.640>What's <00:02:20.989>your <00:02:21.339>favorite <00:02:21.690>coffee, <00:02:22.040>Jennifer?

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<00:02:22.980>It's <00:02:23.135>so <00:02:23.291>hard. <00:02:23.446>I <00:02:23.602>like <00:02:23.757>all <00:02:23.913>coffee. <00:02:24.068>I <00:02:24.224>like <00:02:24.380>high-end

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<00:02:26.760>coffee. <00:02:26.959>I <00:02:27.160>like <00:02:27.359>cheap <00:02:27.560>coffee. <00:02:27.760>I <00:02:27.959>like <00:02:28.160>cappuccinos.

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<00:02:30.240>I <00:02:30.520>love <00:02:30.800>cappuccinos. <00:02:31.080>I <00:02:31.360>love <00:02:31.640>espresso.

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<00:02:32.260>Really, <00:02:32.493>there's <00:02:32.726>no <00:02:32.959>coffee <00:02:33.193>I <00:02:33.426>don't <00:02:33.660>like.

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<00:02:34.960>Would <00:02:35.135>you <00:02:35.310>call <00:02:35.485>yourself <00:02:35.660>coffee <00:02:35.835>junkie, <00:02:36.010>in <00:02:36.185>a <00:02:36.360>way?

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<00:02:38.540>Yeah. <00:02:38.715>I <00:02:38.890>have <00:02:39.065>coffee <00:02:39.239>every <00:02:39.415>day, <00:02:39.590>like <00:02:39.765>without <00:02:39.940>fail.

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Yeah.

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<00:02:42.420>Usually <00:02:42.520>before <00:02:42.620>noon, <00:02:42.720>I <00:02:42.820>can <00:02:42.920>have <00:02:43.020>as <00:02:43.120>much <00:02:43.220>as <00:02:43.320>I <00:02:43.420>want, <00:02:43.520>and <00:02:43.620>I <00:02:43.720>try <00:02:43.820>to

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<00:02:45.940>taper <00:02:46.095>it <00:02:46.251>off <00:02:46.406>in <00:02:46.562>the <00:02:46.717>afternoon, <00:02:46.873>but <00:02:47.028>yeah, <00:02:47.184>every <00:02:47.340>single

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<00:02:49.900>day. <00:02:50.027>Probably <00:02:50.154>since <00:02:50.281>I <00:02:50.409>was, <00:02:50.536>I <00:02:50.663>would <00:02:50.790>say <00:02:50.918>for <00:02:51.045>the <00:02:51.172>past <00:02:51.300>three

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<00:02:53.760>decades, <00:02:53.993>I've <00:02:54.226>had <00:02:54.459>coffee <00:02:54.693>every <00:02:54.926>single <00:02:55.160>day.

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Mm-hmm.

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Mm-hmm.

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<00:02:57.540>And <00:02:57.820>to <00:02:58.100>jump <00:02:58.380>into <00:02:58.660>the <00:02:58.940>topic,

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<00:03:00.480>what <00:03:00.573>made <00:03:00.666>you <00:03:00.760>first <00:03:00.853>think, <00:03:00.946>when <00:03:01.040>had <00:03:01.133>you <00:03:01.226>the <00:03:01.320>question <00:03:01.413>the <00:03:01.506>first <00:03:01.600>time <00:03:01.693>in <00:03:01.786>your <00:03:01.880>head

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<00:03:04.580>that <00:03:04.735>probably <00:03:04.891>a <00:03:05.046>traditional <00:03:05.202>HR <00:03:05.357>structure <00:03:05.513>is <00:03:05.668>not <00:03:05.824>the <00:03:05.980>right

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<00:03:08.480>structure <00:03:08.635>for <00:03:08.791>going <00:03:08.946>into <00:03:09.102>the <00:03:09.257>future, <00:03:09.413>and <00:03:09.568>that <00:03:09.724>we <00:03:09.880>should

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<00:03:12.560>shift <00:03:12.687>the <00:03:12.814>mindset, <00:03:12.941>we <00:03:13.069>should <00:03:13.196>shift <00:03:13.323>the <00:03:13.450>approach <00:03:13.578>towards <00:03:13.705>a <00:03:13.832>kind <00:03:13.960>of

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<00:03:16.180>a <00:03:16.380>product <00:03:16.580>organization? <00:03:16.780>Because <00:03:16.980>then <00:03:17.180>I <00:03:17.380>think <00:03:17.580>we

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<00:03:20.160>are <00:03:20.267>very <00:03:20.375>close <00:03:20.483>to <00:03:20.590>customer <00:03:20.698>journeys, <00:03:20.806>then <00:03:20.913>we're <00:03:21.021>coming <00:03:21.129>closer <00:03:21.236>to <00:03:21.344>this <00:03:21.452>kind <00:03:21.560>of

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<00:03:24.180>how <00:03:24.296>do <00:03:24.413>we <00:03:24.530>feel, <00:03:24.646>how <00:03:24.763>do <00:03:24.880>we <00:03:24.996>experience <00:03:25.113>things, <00:03:25.230>because <00:03:25.346>I <00:03:25.463>think <00:03:25.580>that's

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<00:03:27.880>an <00:03:28.055>endless <00:03:28.230>discussion <00:03:28.405>if <00:03:28.579>we <00:03:28.755>talk <00:03:28.930>about <00:03:29.105>candidate <00:03:29.280>experience.

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<00:03:31.280>I <00:03:31.496>think

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<00:03:32.360>we <00:03:32.487>have <00:03:32.614>put <00:03:32.741>a <00:03:32.869>lot <00:03:32.996>of <00:03:33.123>effort <00:03:33.250>into <00:03:33.378>it <00:03:33.505>without <00:03:33.632>any <00:03:33.760>results,

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<00:03:35.620>honestly, <00:03:36.086>over <00:03:36.553>the <00:03:37.020>last-

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Yeah

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<00:03:37.450>... <00:03:37.557>15 <00:03:37.665>to <00:03:37.773>20 <00:03:37.880>years. <00:03:37.988>So <00:03:38.096>when <00:03:38.203>was <00:03:38.311>the <00:03:38.419>moment <00:03:38.526>when <00:03:38.634>you <00:03:38.742>said, <00:03:38.850>okay,

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<00:03:41.380>the <00:03:41.579>first <00:03:41.780>time, <00:03:41.980>probably <00:03:42.180>this <00:03:42.380>could <00:03:42.579>make <00:03:42.780>sense?

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<00:03:45.079>Yeah, <00:03:45.167>so <00:03:45.255>it'll <00:03:45.342>be <00:03:45.429>a <00:03:45.517>little <00:03:45.605>bit <00:03:45.692>of <00:03:45.779>a <00:03:45.867>longer <00:03:45.954>answer, <00:03:46.042>but <00:03:46.130>I <00:03:46.217>will <00:03:46.304>say <00:03:46.392>there's <00:03:46.480>a

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<00:03:48.900>few <00:03:49.055>things <00:03:49.211>that <00:03:49.366>are <00:03:49.522>coming <00:03:49.677>together <00:03:49.833>at <00:03:49.988>the <00:03:50.144>same <00:03:50.300>time.

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<00:03:51.930>One <00:03:52.105>is <00:03:52.280>where <00:03:52.455>I <00:03:52.630>am <00:03:52.805>kind <00:03:52.980>of <00:03:53.155>career-wise, <00:03:53.330>right?

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Mm-hmm.

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<00:03:56.820>Earlier <00:03:56.947>in <00:03:57.074>my <00:03:57.201>career, <00:03:57.329>in <00:03:57.456>the <00:03:57.583>beginning, <00:03:57.710>you <00:03:57.838>think <00:03:57.965>about <00:03:58.092>what <00:03:58.220>your

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<00:04:00.260>individual <00:04:00.399>impact's <00:04:00.540>going <00:04:00.679>to <00:04:00.820>be. <00:04:00.959>Then <00:04:01.100>you <00:04:01.239>think <00:04:01.380>about <00:04:01.519>your <00:04:01.660>individual

73
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<00:04:04.020>impact <00:04:04.136>and <00:04:04.253>your <00:04:04.370>team, <00:04:04.486>and <00:04:04.603>then <00:04:04.720>the <00:04:04.836>organization, <00:04:04.953>and <00:04:05.070>then <00:04:05.186>the <00:04:05.303>company, <00:04:05.420>right?

74
00:04:08.020 --> 00:04:11.800
<00:04:08.020>So <00:04:08.120>I'm <00:04:08.220>at <00:04:08.320>the <00:04:08.420>point, <00:04:08.520>you <00:04:08.620>get <00:04:08.720>those <00:04:08.820>places, <00:04:08.920>and <00:04:09.020>then <00:04:09.120>you <00:04:09.220>get <00:04:09.320>to <00:04:09.420>the

75
00:04:11.840 --> 00:04:15.770
<00:04:11.840>place, <00:04:11.947>yeah, <00:04:12.055>you've <00:04:12.163>done <00:04:12.270>all <00:04:12.378>that, <00:04:12.486>and <00:04:12.593>you <00:04:12.701>continue <00:04:12.809>to <00:04:12.916>do <00:04:13.024>all <00:04:13.132>that, <00:04:13.240>but

76
00:04:15.800 --> 00:04:18.079
<00:04:15.800>you <00:04:15.955>want <00:04:16.111>to <00:04:16.266>have <00:04:16.422>an <00:04:16.577>impact <00:04:16.733>on <00:04:16.888>the <00:04:17.044>industry, <00:04:17.200>right?

77
00:04:18.120 --> 00:04:21.101
<00:04:18.120>The <00:04:18.260>broader <00:04:18.399>function, <00:04:18.540>not <00:04:18.680>just <00:04:18.820>what's <00:04:18.959>going <00:04:19.100>on <00:04:19.240>within <00:04:19.380>your <00:04:19.519>world.

78
00:04:21.680 --> 00:04:25.460
<00:04:21.680>So <00:04:21.835>there's <00:04:21.991>that <00:04:22.146>converging <00:04:22.302>with <00:04:22.457>where <00:04:22.613>we <00:04:22.768>are <00:04:22.924>as <00:04:23.080>an

79
00:04:25.620 --> 00:04:27.120
<00:04:25.620>HR <00:04:26.295>function <00:04:26.970>overall.

80
00:04:27.600 --> 00:04:27.610
Mm-hmm.

81
00:04:27.610 --> 00:04:28.110
<00:04:27.610>And <00:04:27.835>I <00:04:28.060>think

82
00:04:29.280 --> 00:04:33.000
<00:04:29.280>we <00:04:29.479>all <00:04:29.679>thought <00:04:29.880>that <00:04:30.080>COVID <00:04:30.280>would <00:04:30.479>really <00:04:30.679>transform

83
00:04:33.160 --> 00:04:34.080
<00:04:33.159>HR, <00:04:33.988>meaning-

84
00:04:34.100 --> 00:04:34.150
Mm-hmm

85
00:04:35.300 --> 00:04:39.180
<00:04:35.300>... <00:04:35.427>the <00:04:35.554>remote <00:04:35.681>work <00:04:35.809>and <00:04:35.936>hybrid <00:04:36.063>work <00:04:36.190>and <00:04:36.318>decentralization <00:04:36.445>of <00:04:36.572>a <00:04:36.700>lot

86
00:04:39.220 --> 00:04:41.850
<00:04:39.220>of <00:04:39.500>these <00:04:39.780>functions, <00:04:40.060>and <00:04:40.340>would <00:04:40.620>really

87
00:04:43.060 --> 00:04:46.680
<00:04:43.060>bring <00:04:43.200>forward <00:04:43.340>a <00:04:43.480>new <00:04:43.620>way <00:04:43.760>of <00:04:43.900>doing <00:04:44.040>business, <00:04:44.180>and <00:04:44.320>it <00:04:44.460>really

88
00:04:46.700 --> 00:04:50.570
<00:04:46.700>didn't. <00:04:46.840>In <00:04:46.979>some <00:04:47.120>ways, <00:04:47.260>I <00:04:47.400>think <00:04:47.539>it <00:04:47.680>made <00:04:47.820>us <00:04:47.960>go <00:04:48.099>backwards

89
00:04:51.100 --> 00:04:54.910
<00:04:51.100>because <00:04:51.240>it <00:04:51.380>put <00:04:51.520>us <00:04:51.660>back <00:04:51.800>into <00:04:51.940>just <00:04:52.080>being <00:04:52.220>kind <00:04:52.360>of <00:04:52.500>a

90
00:04:54.980 --> 00:04:56.460
<00:04:54.980>caretaker <00:04:56.312>mode.

91
00:04:57.680 --> 00:05:00.300
<00:04:57.680>A <00:04:57.855>lot <00:04:58.030>of <00:04:58.205>companies <00:04:58.380>got <00:04:58.555>rid <00:04:58.730>of <00:04:58.905>performance <00:04:59.080>reviews.

92
00:05:00.340 --> 00:05:03.720
<00:05:00.340>We <00:05:00.539>expanded <00:05:00.739>benefits. <00:05:00.940>We <00:05:01.140>just <00:05:01.340>gave <00:05:01.539>everything, <00:05:01.739>right?

93
00:05:03.740 --> 00:05:05.460
<00:05:03.740>Because <00:05:04.020>people's <00:05:04.300>lives <00:05:04.580>were <00:05:04.860>at <00:05:05.140>stake.

94
00:05:05.580 --> 00:05:07.380
<00:05:05.580>It <00:05:05.930>was <00:05:06.280>a <00:05:06.630>very <00:05:06.979>different-

95
00:05:07.400 --> 00:05:07.410
Mm

96
00:05:07.410 --> 00:05:10.400
<00:05:07.410>... <00:05:07.643>critical <00:05:07.876>situation <00:05:08.110>that <00:05:08.343>we <00:05:08.576>were <00:05:08.810>in.

97
00:05:10.420 --> 00:05:14.060
<00:05:10.420>But <00:05:10.527>coming <00:05:10.635>out <00:05:10.743>of <00:05:10.850>that, <00:05:10.958>we've <00:05:11.066>been <00:05:11.173>trying <00:05:11.281>to <00:05:11.389>now <00:05:11.496>figure <00:05:11.604>out <00:05:11.712>how <00:05:11.820>do

98
00:05:14.100 --> 00:05:18.020
<00:05:14.100>we <00:05:14.300>get <00:05:14.500>back <00:05:14.700>in <00:05:14.900>kind <00:05:15.100>of <00:05:15.300>a <00:05:15.500>normal

99
00:05:18.040 --> 00:05:21.880
<00:05:18.040>way, <00:05:18.195>of <00:05:18.351>something <00:05:18.506>that's <00:05:18.662>sustainable, <00:05:18.817>that's <00:05:18.973>very <00:05:19.128>strategic <00:05:19.284>and <00:05:19.440>business

100
00:05:21.920 --> 00:05:25.680
<00:05:21.920>driven. <00:05:22.075>And <00:05:22.231>so <00:05:22.386>it <00:05:22.542>really <00:05:22.697>didn't <00:05:22.853>foster <00:05:23.008>in <00:05:23.164>much <00:05:23.320>change.

101
00:05:25.720 --> 00:05:28.080
<00:05:25.720>In <00:05:25.847>some <00:05:25.974>ways, <00:05:26.101>we've <00:05:26.229>been <00:05:26.356>trying <00:05:26.483>to <00:05:26.610>get <00:05:26.738>back <00:05:26.865>to <00:05:26.992>the <00:05:27.120>future.

102
00:05:28.980 --> 00:05:30.680
<00:05:28.980>But <00:05:29.330>I <00:05:29.680>do <00:05:30.030>think <00:05:30.380>AI,

103
00:05:31.980 --> 00:05:33.500
<00:05:31.980>AI's <00:05:32.208>been <00:05:32.436>around <00:05:32.664>a <00:05:32.892>long <00:05:33.120>time, <00:05:33.348>but

104
00:05:34.520 --> 00:05:37.460
<00:05:34.520>generative <00:05:34.695>AI <00:05:34.870>and <00:05:35.044>what <00:05:35.219>AI <00:05:35.395>is <00:05:35.570>bringing <00:05:35.745>to <00:05:35.919>us

105
00:05:37.640 --> 00:05:39.880
<00:05:37.640>now <00:05:38.340>is <00:05:39.039>different.

106
00:05:40.340 --> 00:05:40.540
Mm-hmm.

107
00:05:40.560 --> 00:05:41.539
<00:05:40.560>And <00:05:41.441>the

108
00:05:42.420 --> 00:05:46.240
<00:05:42.420>pace <00:05:42.700>of <00:05:42.980>automation, <00:05:43.260>also <00:05:43.540>with <00:05:43.820>decentralization

109
00:05:46.320 --> 00:05:47.500
<00:05:46.320>of <00:05:46.532>the <00:05:46.744>work <00:05:46.957>that <00:05:47.169>we <00:05:47.382>do,

110
00:05:48.400 --> 00:05:51.969
<00:05:48.400>is <00:05:48.555>forcing <00:05:48.711>us <00:05:48.866>to <00:05:49.022>think <00:05:49.177>differently <00:05:49.333>about <00:05:49.488>how <00:05:49.644>we <00:05:49.799>operate.

111
00:05:51.969 --> 00:05:54.620
<00:05:51.969>So <00:05:52.062>I <00:05:52.155>think <00:05:52.248>that's <00:05:52.342>what <00:05:52.435>it <00:05:52.529>is, <00:05:52.622>is <00:05:52.715>kind <00:05:52.808>of <00:05:52.902>where <00:05:52.995>I <00:05:53.089>am <00:05:53.182>in <00:05:53.275>my <00:05:53.369>life-

112
00:05:55.260 --> 00:05:55.270
Mm-hmm

113
00:05:55.270 --> 00:05:58.940
<00:05:55.270>... <00:05:55.377>but <00:05:55.485>also <00:05:55.593>where <00:05:55.700>the <00:05:55.808>world <00:05:55.916>is. <00:05:56.023>It's <00:05:56.131>kind <00:05:56.239>of <00:05:56.346>coming <00:05:56.454>together <00:05:56.562>and <00:05:56.669>saying

114
00:05:58.980 --> 00:06:00.780
<00:05:58.980>now's <00:05:59.330>the <00:05:59.680>time <00:06:00.030>to <00:06:00.380>transform.

115
00:06:00.800 --> 00:06:03.808
<00:06:00.800>Mm-hmm.And <00:06:01.080>why <00:06:01.360>is <00:06:01.640>this <00:06:01.920>transformation <00:06:02.200>important?

116
00:06:03.868 --> 00:06:07.848
<00:06:03.868>Has <00:06:03.984>it <00:06:04.101>to <00:06:04.218>do <00:06:04.334>with, <00:06:04.451>as <00:06:04.568>I <00:06:04.684>mentioned, <00:06:04.801>because <00:06:04.918>that's <00:06:05.034>driving <00:06:05.151>me <00:06:05.268>a

117
00:06:07.888 --> 00:06:08.128
lot,

118
00:06:09.428 --> 00:06:12.528
<00:06:09.428>especially <00:06:09.544>if <00:06:09.661>you <00:06:09.778>talk <00:06:09.894>about <00:06:10.011>candidate <00:06:10.128>experience, <00:06:10.244>I <00:06:10.361>never <00:06:10.478>understood <00:06:10.594>why <00:06:10.711>we <00:06:10.828>don't

119
00:06:12.568 --> 00:06:16.468
<00:06:12.568>go <00:06:12.668>to <00:06:12.768>the <00:06:12.868>product <00:06:12.967>people <00:06:13.068>or <00:06:13.168>to <00:06:13.268>the <00:06:13.368>services <00:06:13.467>team <00:06:13.568>and <00:06:13.668>ask <00:06:13.768>them <00:06:13.868>to <00:06:13.967>support

120
00:06:16.688 --> 00:06:19.298
<00:06:16.688>HR <00:06:16.921>in <00:06:17.154>building <00:06:17.388>this <00:06:17.621>kind <00:06:17.854>of <00:06:18.087>experience.

121
00:06:19.428 --> 00:06:23.168
<00:06:19.428>Because <00:06:19.568>they <00:06:19.707>have <00:06:19.848>probably <00:06:19.988>made <00:06:20.128>a <00:06:20.268>lot <00:06:20.408>of <00:06:20.548>mistakes, <00:06:20.688>they <00:06:20.828>have

122
00:06:23.208 --> 00:06:27.108
<00:06:23.207>probably <00:06:23.301>tried <00:06:23.394>out <00:06:23.487>a <00:06:23.581>lot <00:06:23.674>of <00:06:23.768>things, <00:06:23.861>and <00:06:23.954>at <00:06:24.047>the <00:06:24.141>end <00:06:24.234>of <00:06:24.328>the <00:06:24.421>day, <00:06:24.514>everyone <00:06:24.607>tries

123
00:06:27.148 --> 00:06:30.088
<00:06:27.148>to <00:06:27.323>solve <00:06:27.498>his <00:06:27.673>own <00:06:27.848>problem <00:06:28.023>in <00:06:28.198>his <00:06:28.373>own <00:06:28.548>silo.

124
00:06:30.128 --> 00:06:34.007
<00:06:30.128>What <00:06:30.228>is <00:06:30.328>the <00:06:30.428>main <00:06:30.527>reason <00:06:30.628>that <00:06:30.728>you <00:06:30.828>think <00:06:30.928>it's <00:06:31.027>so <00:06:31.128>important <00:06:31.228>to <00:06:31.328>treat <00:06:31.428>it <00:06:31.527>in

125
00:06:34.048 --> 00:06:35.608
<00:06:34.048>a <00:06:34.748>different <00:06:35.448>way?

126
00:06:35.648 --> 00:06:39.428
<00:06:35.648>Yeah, <00:06:35.881>listen, <00:06:36.114>I <00:06:36.348>think <00:06:36.581>that <00:06:36.814>HR <00:06:37.048>has

127
00:06:39.548 --> 00:06:43.068
<00:06:39.548>operated <00:06:39.748>in <00:06:39.948>many <00:06:40.148>ways <00:06:40.348>like <00:06:40.548>a <00:06:40.748>government <00:06:40.948>agency,

128
00:06:43.368 --> 00:06:46.828
<00:06:43.368>almost <00:06:43.495>like <00:06:43.622>a <00:06:43.749>monopoly <00:06:43.877>service <00:06:44.004>provider <00:06:44.131>when <00:06:44.258>you <00:06:44.386>think <00:06:44.513>about <00:06:44.640>it, <00:06:44.768>right?

129
00:06:46.868 --> 00:06:49.448
<00:06:46.868>We <00:06:47.068>haven't <00:06:47.268>had <00:06:47.468>to <00:06:47.668>compete <00:06:47.868>for <00:06:48.068>people's <00:06:48.268>business.

130
00:06:49.908 --> 00:06:51.518
Mm-hmm.

131
00:06:51.828 --> 00:06:55.188
<00:06:51.828>People <00:06:52.003>in <00:06:52.178>a <00:06:52.352>company <00:06:52.527>relies <00:06:52.703>on <00:06:52.878>the <00:06:53.053>HR <00:06:53.227>function.

132
00:06:55.288 --> 00:06:59.188
<00:06:55.288>Optionality <00:06:55.488>is <00:06:55.688>limited. <00:06:55.888>We <00:06:56.088>have <00:06:56.288>a <00:06:56.488>captive <00:06:56.688>audience.

133
00:07:00.028 --> 00:07:03.308
<00:07:00.028>Feedback <00:07:00.261>is <00:07:00.494>pretty <00:07:00.728>much <00:07:00.961>infrequent <00:07:01.194>and <00:07:01.428>grievance-based.

134
00:07:03.728 --> 00:07:07.308
<00:07:03.728>We <00:07:03.883>focus <00:07:04.039>on <00:07:04.194>compliance <00:07:04.350>and <00:07:04.505>risk. <00:07:04.661>We <00:07:04.816>haven't <00:07:04.972>been <00:07:05.128>focused

135
00:07:07.428 --> 00:07:10.728
<00:07:07.428>on <00:07:07.894>being <00:07:08.361>a <00:07:08.828>consumer-driven

136
00:07:10.848 --> 00:07:13.128
<00:07:10.848>marketplace <00:07:11.198>kind <00:07:11.548>of <00:07:11.898>experience <00:07:12.248>provider.

137
00:07:13.158 --> 00:07:13.178
Mm-hmm.

138
00:07:13.258 --> 00:07:16.128
<00:07:13.258>And <00:07:13.457>I <00:07:13.657>think <00:07:13.858>that's <00:07:14.058>what <00:07:14.258>the <00:07:14.457>shift <00:07:14.657>to

139
00:07:17.228 --> 00:07:19.968
<00:07:17.228>automation, <00:07:17.383>a <00:07:17.539>lot <00:07:17.694>of <00:07:17.850>the <00:07:18.005>administrative <00:07:18.161>functions <00:07:18.316>are <00:07:18.472>going <00:07:18.628>away,

140
00:07:21.028 --> 00:07:21.668
<00:07:21.028>but <00:07:21.604>also

141
00:07:22.788 --> 00:07:25.958
<00:07:22.788>managers <00:07:22.943>now <00:07:23.099>can <00:07:23.254>use <00:07:23.410>an <00:07:23.565>AI <00:07:23.721>copilot <00:07:23.876>to <00:07:24.032>tell <00:07:24.188>them-

142
00:07:26.048 --> 00:07:26.058
Mm-hmm

143
00:07:26.058 --> 00:07:29.648
<00:07:26.058>... <00:07:26.151>how <00:07:26.244>to <00:07:26.337>do <00:07:26.431>a <00:07:26.524>performance <00:07:26.618>conversation, <00:07:26.711>to <00:07:26.804>tell <00:07:26.897>them <00:07:26.991>what <00:07:27.084>the <00:07:27.178>market <00:07:27.271>rate <00:07:27.364>for <00:07:27.457>a

144
00:07:29.688 --> 00:07:33.228
<00:07:29.688>role <00:07:29.863>is, <00:07:30.038>to <00:07:30.212>coach <00:07:30.388>them <00:07:30.563>on <00:07:30.738>lots <00:07:30.913>of <00:07:31.087>things.

145
00:07:33.258 --> 00:07:37.108
<00:07:33.258>So, <00:07:33.345>this <00:07:33.433>concept <00:07:33.520>that <00:07:33.608>you <00:07:33.695>have <00:07:33.782>to <00:07:33.870>go <00:07:33.957>to <00:07:34.045>the <00:07:34.133>agency, <00:07:34.220>you <00:07:34.308>have <00:07:34.395>to <00:07:34.483>go <00:07:34.570>to <00:07:34.657>the

146
00:07:37.288 --> 00:07:41.018
<00:07:37.288>HR <00:07:37.428>function <00:07:37.568>to <00:07:37.708>get <00:07:37.848>answers <00:07:37.988>to <00:07:38.128>everything <00:07:38.268>and <00:07:38.408>to <00:07:38.548>understand <00:07:38.688>everything-

147
00:07:41.458 --> 00:07:41.458
Mm-hmm

148
00:07:41.458 --> 00:07:44.278
<00:07:41.457>... <00:07:41.924>it's <00:07:42.391>really <00:07:42.857>democratized-

149
00:07:44.588 --> 00:07:44.708
Mm-hmm

150
00:07:44.728 --> 00:07:48.718
<00:07:44.728>... <00:07:44.828>with <00:07:44.928>new <00:07:45.028>AI. <00:07:45.128>So <00:07:45.228>then <00:07:45.328>you <00:07:45.428>think, <00:07:45.528>well, <00:07:45.628>so <00:07:45.728>what <00:07:45.828>is <00:07:45.928>our <00:07:46.028>value <00:07:46.128>if

151
00:07:48.748 --> 00:07:49.718
<00:07:48.748>we're <00:07:48.922>not <00:07:49.097>going <00:07:49.271>to <00:07:49.446>have <00:07:49.621>this

152
00:07:50.808 --> 00:07:53.458
<00:07:50.808>capture <00:07:51.274>of <00:07:51.741>our <00:07:52.207>employees-

153
00:07:53.498 --> 00:07:53.498
Mm-hmm

154
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<00:07:53.498>... <00:07:53.598>in <00:07:53.698>terms <00:07:53.798>of <00:07:53.897>the <00:07:53.998>captive <00:07:54.098>audience, <00:07:54.198>we <00:07:54.298>actually <00:07:54.397>do <00:07:54.498>have <00:07:54.598>to <00:07:54.698>compete <00:07:54.798>for <00:07:54.897>their

155
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<00:07:56.808>business <00:07:57.008>in <00:07:57.207>the <00:07:57.408>sense <00:07:57.608>of <00:07:57.808>we <00:07:58.008>have <00:07:58.207>to

156
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<00:08:00.668>think <00:08:00.823>about <00:08:00.979>the <00:08:01.134>experience. <00:08:01.290>How <00:08:01.445>do <00:08:01.601>we <00:08:01.756>think <00:08:01.912>about <00:08:02.068>personalization?

157
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<00:08:04.428>How <00:08:04.765>do <00:08:05.103>we <00:08:05.440>think <00:08:05.778>about

158
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<00:08:07.628>the <00:08:07.828>real-time <00:08:08.027>feedback <00:08:08.228>and <00:08:08.428>making <00:08:08.628>sure <00:08:08.828>that <00:08:09.027>we're

159
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<00:08:11.348>delighting <00:08:11.548>and <00:08:11.748>building <00:08:11.948>loyalty <00:08:12.148>versus <00:08:12.348>just <00:08:12.548>kind <00:08:12.748>of,

160
00:08:15.468 --> 00:08:17.908
<00:08:15.468>"Hey, <00:08:15.584>this <00:08:15.701>is <00:08:15.818>what <00:08:15.934>we <00:08:16.051>have <00:08:16.168>for <00:08:16.284>you. <00:08:16.401>Take <00:08:16.518>it <00:08:16.634>or <00:08:16.751>leave <00:08:16.868>it."

161
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Mm-hmm.

162
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<00:08:18.568>And, <00:08:18.743>again, <00:08:18.918>I <00:08:19.092>don't <00:08:19.268>think <00:08:19.443>HR <00:08:19.618>people <00:08:19.793>have <00:08:19.967>been

163
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<00:08:22.268>wired <00:08:22.384>in <00:08:22.501>a <00:08:22.618>bad <00:08:22.734>way. <00:08:22.851>We <00:08:22.968>always <00:08:23.084>want <00:08:23.201>our <00:08:23.318>employees <00:08:23.434>to <00:08:23.551>be <00:08:23.668>happy.

164
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Yeah.

165
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<00:08:26.148>But <00:08:26.288>our <00:08:26.428>feet <00:08:26.568>haven't <00:08:26.708>been <00:08:26.848>forced <00:08:26.988>to <00:08:27.128>the <00:08:27.268>fire <00:08:27.408>in <00:08:27.548>the

166
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<00:08:30.168>sense <00:08:30.448>of <00:08:30.728>really <00:08:31.008>designing <00:08:31.288>things <00:08:31.568>that

167
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<00:08:34.107>delight, <00:08:34.457>and <00:08:34.808>engage, <00:08:35.157>and <00:08:35.507>meet

168
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<00:08:38.048>the <00:08:38.248>needs <00:08:38.448>of <00:08:38.648>every <00:08:38.847>employee <00:08:39.048>in <00:08:39.248>our <00:08:39.448>organizations.

169
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<00:08:41.749>Do <00:08:41.865>you <00:08:41.982>think <00:08:42.099>that <00:08:42.215>employer <00:08:42.332>branding, <00:08:42.449>we <00:08:42.565>started <00:08:42.682>10 <00:08:42.799>years <00:08:42.915>ago, <00:08:43.032>probably, <00:08:43.149>we

170
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<00:08:45.528>started <00:08:45.703>with <00:08:45.878>putting <00:08:46.053>employer <00:08:46.228>branding <00:08:46.403>into <00:08:46.578>the <00:08:46.753>center <00:08:46.928>of

171
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<00:08:49.188>everything. <00:08:49.421>Do <00:08:49.654>you <00:08:49.888>think <00:08:50.121>it <00:08:50.354>was <00:08:50.588>the

172
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<00:08:50.968>try <00:08:51.434>or <00:08:51.901>the <00:08:52.367>attempt

173
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<00:08:54.708>to <00:08:55.626>cheat

174
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our

175
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<00:08:57.888>candidates <00:08:58.063>by <00:08:58.238>nice <00:08:58.413>stories, <00:08:58.588>nice <00:08:58.763>pictures, <00:08:58.938>and <00:08:59.113>fluffy <00:08:59.288>kind

176
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of

177
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<00:09:02.988>probably <00:09:03.306>things <00:09:03.624>that <00:09:03.942>never

178
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<00:09:05.128>have <00:09:05.452>been <00:09:05.776>true?

179
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<00:09:06.708>No, <00:09:06.824>listen, <00:09:06.941>I <00:09:07.058>actually <00:09:07.174>don't <00:09:07.291>think <00:09:07.408>that's <00:09:07.524>the <00:09:07.641>case <00:09:07.757>because <00:09:07.874>I <00:09:07.991>will <00:09:08.108>tell

180
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<00:09:10.168>you, <00:09:10.343>any <00:09:10.518>company <00:09:10.693>that <00:09:10.868>puts <00:09:11.043>something <00:09:11.218>out <00:09:11.393>there <00:09:11.568>that's

181
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<00:09:13.558>completely <00:09:14.258>not <00:09:14.958>true-

182
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Yeah

183
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<00:09:16.098>... <00:09:16.298>people <00:09:16.497>figure <00:09:16.698>that <00:09:16.897>out <00:09:17.098>real <00:09:17.298>fast, <00:09:17.497>right?

184
00:09:17.788 --> 00:09:18.188
<00:09:17.788>Yeah, <00:09:17.968>of <00:09:18.148>course.

185
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<00:09:18.728>An <00:09:18.928>employee <00:09:19.127>comes <00:09:19.328>in <00:09:19.527>and <00:09:19.728>they're <00:09:19.928>like, <00:09:20.127>"Wait!

186
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<00:09:21.168>Wait, <00:09:21.401>hold <00:09:21.634>on." <00:09:21.868>And <00:09:22.101>they <00:09:22.334>leave <00:09:22.568>immediately.

187
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<00:09:23.188>So <00:09:23.421>they <00:09:23.654>talk <00:09:23.888>about <00:09:24.121>the <00:09:24.354>statistics <00:09:24.588>of

188
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<00:09:27.628>people <00:09:27.768>will <00:09:27.908>leave <00:09:28.048>in <00:09:28.188>those <00:09:28.328>first, <00:09:28.468>what, <00:09:28.608>30 <00:09:28.748>to <00:09:28.888>60 <00:09:29.028>days-

189
00:09:31.508 --> 00:09:31.518
Yeah

190
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<00:09:31.518>... <00:09:31.645>if <00:09:31.772>they <00:09:31.899>don't <00:09:32.027>find <00:09:32.154>what <00:09:32.281>they <00:09:32.408>were <00:09:32.536>told <00:09:32.663>they <00:09:32.790>would <00:09:32.918>find.

191
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<00:09:35.508>And <00:09:35.615>so <00:09:35.723>any <00:09:35.831>company <00:09:35.938>that <00:09:36.046>tries <00:09:36.154>that <00:09:36.261>would <00:09:36.369>have <00:09:36.477>to <00:09:36.584>shut <00:09:36.692>that <00:09:36.800>down <00:09:36.908>pretty

192
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fast-

193
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Right

194
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<00:09:39.618>... <00:09:39.725>because <00:09:39.833>you <00:09:39.941>just <00:09:40.048>can't <00:09:40.156>churn <00:09:40.264>people <00:09:40.371>out <00:09:40.479>as <00:09:40.587>fast <00:09:40.694>as <00:09:40.802>you <00:09:40.910>hire <00:09:41.018>them.

195
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Mm-hmm.

196
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<00:09:43.008>So <00:09:43.124>I <00:09:43.241>don't <00:09:43.358>think <00:09:43.474>that's <00:09:43.591>the <00:09:43.708>case, <00:09:43.824>but <00:09:43.941>I <00:09:44.058>do <00:09:44.174>think <00:09:44.291>that <00:09:44.408>we've

197
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<00:09:46.808>not <00:09:46.983>been <00:09:47.158>ambitious <00:09:47.333>enough <00:09:47.508>about <00:09:47.683>what <00:09:47.858>the <00:09:48.033>employee <00:09:48.208>experience

198
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<00:09:50.568>should <00:09:51.054>be.

199
00:09:51.508 --> 00:09:51.757
Mm-hmm.

200
00:09:52.508 --> 00:09:54.488
<00:09:52.508>And <00:09:52.708>again, <00:09:52.908>people <00:09:53.108>don't <00:09:53.308>expect <00:09:53.508>that <00:09:53.708>much, <00:09:53.908>right?

201
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<00:09:54.528>Because <00:09:54.621>it's <00:09:54.714>kind <00:09:54.808>of <00:09:54.901>like, <00:09:54.994>oh, <00:09:55.088>well, <00:09:55.181>that's <00:09:55.274>the <00:09:55.368>HR <00:09:55.461>function <00:09:55.554>that <00:09:55.648>we <00:09:55.741>have <00:09:55.834>to <00:09:55.928>work

202
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<00:09:58.148>with, <00:09:58.348>and <00:09:58.548>we're <00:09:58.748>buying <00:09:58.948>things <00:09:59.148>for <00:09:59.348>the <00:09:59.548>masses.

203
00:10:01.728 --> 00:10:03.368
<00:10:01.728>It <00:10:02.194>hasn't <00:10:02.661>been <00:10:03.127>personal.

204
00:10:03.378 --> 00:10:03.378
Yeah.

205
00:10:03.388 --> 00:10:06.268
<00:10:03.388>It's <00:10:03.621>been <00:10:03.854>standardized <00:10:04.088>and <00:10:04.321>things <00:10:04.554>like <00:10:04.788>that.

206
00:10:06.308 --> 00:10:10.288
<00:10:06.308>So <00:10:06.415>I <00:10:06.523>think <00:10:06.631>the <00:10:06.738>expectations <00:10:06.846>are <00:10:06.954>low <00:10:07.061>and <00:10:07.169>the <00:10:07.277>ambition <00:10:07.384>has <00:10:07.492>been <00:10:07.600>low, <00:10:07.708>and

207
00:10:10.298 --> 00:10:14.048
<00:10:10.298>I <00:10:10.414>think <00:10:10.531>we <00:10:10.648>are <00:10:10.764>now <00:10:10.881>looking <00:10:10.998>at <00:10:11.114>a <00:10:11.231>place <00:10:11.348>where <00:10:11.464>ambition <00:10:11.581>needs <00:10:11.698>to

208
00:10:14.068 --> 00:10:16.308
<00:10:14.068>rise <00:10:14.348>and <00:10:14.627>expectations <00:10:14.908>need <00:10:15.188>to <00:10:15.468>rise.

209
00:10:16.528 --> 00:10:19.528
<00:10:16.528>Mm-hmm. <00:10:16.728>How <00:10:16.928>individualized <00:10:17.128>has <00:10:17.328>this <00:10:17.528>to <00:10:17.728>be <00:10:17.928>then?

210
00:10:19.908 --> 00:10:23.607
<00:10:19.908>Because <00:10:20.083>experience <00:10:20.258>means <00:10:20.433>a <00:10:20.608>lot <00:10:20.783>different <00:10:20.958>things <00:10:21.133>to <00:10:21.308>different

211
00:10:23.648 --> 00:10:26.488
<00:10:23.648>people. <00:10:23.928>What's <00:10:24.208>your <00:10:24.488>take <00:10:24.768>on <00:10:25.048>that?

212
00:10:27.868 --> 00:10:31.498
<00:10:27.868>At <00:10:27.950>the <00:10:28.032>end <00:10:28.115>of <00:10:28.197>the <00:10:28.279>day, <00:10:28.362>I <00:10:28.444>think <00:10:28.526>we <00:10:28.609>are <00:10:28.691>struggling <00:10:28.773>a <00:10:28.856>little <00:10:28.938>bit <00:10:29.020>with, <00:10:29.103>on <00:10:29.185>one <00:10:29.268>hand,

213
00:10:31.548 --> 00:10:35.538
<00:10:31.548>a <00:10:31.664>job <00:10:31.781>is <00:10:31.898>still <00:10:32.014>a <00:10:32.131>job, <00:10:32.248>and <00:10:32.364>I <00:10:32.481>think <00:10:32.598>a <00:10:32.714>working <00:10:32.831>contract <00:10:32.948>is

214
00:10:35.588 --> 00:10:39.168
<00:10:35.588>still <00:10:35.728>a <00:10:35.867>working <00:10:36.007>contract. <00:10:36.147>It's <00:10:36.288>a <00:10:36.428>commercial <00:10:36.568>agreement <00:10:36.708>between <00:10:36.848>a <00:10:36.988>company

215
00:10:39.208 --> 00:10:43.108
<00:10:39.208>and <00:10:39.335>guys. <00:10:39.462>And <00:10:39.589>at <00:10:39.717>the <00:10:39.844>end <00:10:39.971>of <00:10:40.098>the <00:10:40.226>day, <00:10:40.353>the <00:10:40.480>experience <00:10:40.608>needs

216
00:10:43.148 --> 00:10:46.328
<00:10:43.148>to <00:10:43.381>be <00:10:43.614>extremely <00:10:43.848>individualized <00:10:44.081>because <00:10:44.314>everybody <00:10:44.548>expects

217
00:10:47.128 --> 00:10:50.988
<00:10:47.128>the <00:10:47.361>utmost <00:10:47.594>from <00:10:47.828>the <00:10:48.061>employer. <00:10:48.294>What's <00:10:48.528>your

218
00:10:51.088 --> 00:10:55.048
<00:10:51.088>personal <00:10:51.204>take <00:10:51.321>on <00:10:51.438>where <00:10:51.554>to <00:10:51.671>find <00:10:51.788>the <00:10:51.904>balance, <00:10:52.021>and <00:10:52.137>is <00:10:52.254>there <00:10:52.371>a <00:10:52.488>balance,

219
00:10:55.108 --> 00:10:58.788
<00:10:55.108>and <00:10:55.263>how <00:10:55.419>do <00:10:55.574>you <00:10:55.730>place <00:10:55.885>it <00:10:56.041>within <00:10:56.196>your <00:10:56.352>teams <00:10:56.507>and

220
00:10:58.828 --> 00:10:59.588
organization?

221
00:11:00.248 --> 00:11:04.188
<00:11:00.248>Yeah, <00:11:00.388>so <00:11:00.528>the <00:11:00.668>way <00:11:00.808>I <00:11:00.948>think <00:11:01.088>about <00:11:01.228>it <00:11:01.368>is, <00:11:01.508>listen, <00:11:01.648>to

222
00:11:04.228 --> 00:11:05.888
<00:11:04.228>your <00:11:04.383>point, <00:11:04.539>the <00:11:04.694>job <00:11:04.850>is <00:11:05.005>what <00:11:05.161>the <00:11:05.316>job <00:11:05.472>is, <00:11:05.627>right?

223
00:11:06.088 --> 00:11:09.028
<00:11:06.088>The <00:11:06.243>job <00:11:06.399>is <00:11:06.554>what <00:11:06.710>the <00:11:06.865>company <00:11:07.021>needs <00:11:07.176>folks <00:11:07.332>to <00:11:07.488>do.

224
00:11:09.708 --> 00:11:13.528
<00:11:09.708>But <00:11:09.835>when <00:11:09.962>I <00:11:10.089>think <00:11:10.217>about <00:11:10.344>personalization, <00:11:10.471>I <00:11:10.598>think <00:11:10.726>about <00:11:10.853>it <00:11:10.980>more <00:11:11.108>as

225
00:11:13.608 --> 00:11:16.968
<00:11:13.608>around <00:11:13.782>all <00:11:13.958>the <00:11:14.132>other <00:11:14.308>aspects <00:11:14.483>of <00:11:14.657>an <00:11:14.833>employee <00:11:15.007>experience.

226
00:11:17.028 --> 00:11:18.258
<00:11:17.028>So, <00:11:17.581>for <00:11:18.135>example,

227
00:11:19.408 --> 00:11:22.848
<00:11:19.408>in <00:11:19.608>our <00:11:19.808>organization, <00:11:20.008>we <00:11:20.208>have <00:11:20.408>people <00:11:20.608>from <00:11:20.808>different

228
00:11:22.908 --> 00:11:23.788
generations.

229
00:11:24.008 --> 00:11:24.118
Mm-hmm.

230
00:11:24.318 --> 00:11:27.508
<00:11:24.318>We <00:11:24.411>have <00:11:24.504>some <00:11:24.598>people <00:11:24.691>who <00:11:24.784>are <00:11:24.877>early <00:11:24.971>career, <00:11:25.064>we <00:11:25.158>have <00:11:25.251>some <00:11:25.344>people <00:11:25.438>who <00:11:25.531>are <00:11:25.624>later <00:11:25.718>in

231
00:11:27.548 --> 00:11:30.238
<00:11:27.548>career, <00:11:27.781>and <00:11:28.014>how <00:11:28.248>does <00:11:28.481>that <00:11:28.714>manifest <00:11:28.948>itself?

232
00:11:30.288 --> 00:11:33.848
<00:11:30.288>That <00:11:30.404>manifests <00:11:30.521>itself <00:11:30.638>as <00:11:30.754>people <00:11:30.871>might <00:11:30.988>be <00:11:31.104>more <00:11:31.221>interested <00:11:31.338>in <00:11:31.454>paying <00:11:31.571>off <00:11:31.688>student

233
00:11:33.928 --> 00:11:35.268
<00:11:33.928>loans <00:11:34.229>than <00:11:34.531>they <00:11:34.832>are <00:11:35.134>about

234
00:11:36.168 --> 00:11:37.248
<00:11:36.168>saving <00:11:36.654>for <00:11:37.140>retirement.

235
00:11:37.668 --> 00:11:37.927
Mm-hmm.

236
00:11:38.228 --> 00:11:41.228
<00:11:38.228>And <00:11:38.402>we <00:11:38.578>don't <00:11:38.752>really <00:11:38.928>offer <00:11:39.103>that <00:11:39.277>kind <00:11:39.453>of <00:11:39.627>personalization.

237
00:11:41.268 --> 00:11:43.088
<00:11:41.268>It's <00:11:41.468>kind <00:11:41.668>of <00:11:41.868>this <00:11:42.068>is <00:11:42.268>what <00:11:42.468>we <00:11:42.668>offer.

238
00:11:43.468 --> 00:11:43.478
Mm-hmm.

239
00:11:43.508 --> 00:11:47.128
<00:11:43.508>So <00:11:43.663>I <00:11:43.819>think <00:11:43.974>personalization <00:11:44.130>around <00:11:44.285>the <00:11:44.441>experience <00:11:44.596>that <00:11:44.752>people <00:11:44.908>have,

240
00:11:47.788 --> 00:11:50.108
<00:11:47.788>and <00:11:48.138>empathy <00:11:48.488>mapping <00:11:48.838>even <00:11:49.188>around

241
00:11:51.368 --> 00:11:54.928
<00:11:51.368>if <00:11:51.484>you <00:11:51.601>break <00:11:51.718>it <00:11:51.834>up <00:11:51.951>and <00:11:52.068>really <00:11:52.184>think <00:11:52.301>about <00:11:52.418>different <00:11:52.534>demographics <00:11:52.651>in <00:11:52.768>your

242
00:11:54.948 --> 00:11:58.348
<00:11:54.948>organization, <00:11:55.298>then <00:11:55.648>think <00:11:55.997>about <00:11:56.348>the

243
00:11:58.388 --> 00:12:01.708
<00:11:58.388>experience <00:11:58.495>they <00:11:58.603>have, <00:11:58.711>what <00:11:58.818>are <00:11:58.926>the <00:11:59.034>pain <00:11:59.141>points, <00:11:59.249>what <00:11:59.357>are <00:11:59.464>the <00:11:59.572>things <00:11:59.680>that <00:11:59.788>delight

244
00:12:01.728 --> 00:12:03.348
<00:12:01.728>them, <00:12:02.007>what <00:12:02.287>are <00:12:02.568>people <00:12:02.848>motivated <00:12:03.127>by?

245
00:12:03.868 --> 00:12:07.568
<00:12:03.868>We <00:12:04.023>haven't <00:12:04.179>gotten <00:12:04.334>into <00:12:04.490>that <00:12:04.645>level <00:12:04.801>of <00:12:04.956>detail <00:12:05.112>that <00:12:05.268>we

246
00:12:07.628 --> 00:12:11.442
<00:12:07.628>would <00:12:07.828>get <00:12:08.028>into <00:12:08.228>if <00:12:08.428>we <00:12:08.628>wereIf <00:12:08.828>and <00:12:09.028>I

247
00:12:11.472 --> 00:12:15.292
<00:12:11.472>tell <00:12:11.627>my <00:12:11.783>team, <00:12:11.938>what <00:12:12.094>if <00:12:12.249>we <00:12:12.405>had <00:12:12.560>two <00:12:12.716>different <00:12:12.872>HR

248
00:12:15.332 --> 00:12:18.692
<00:12:15.332>functions <00:12:15.532>in <00:12:15.732>the <00:12:15.932>company <00:12:16.132>competing <00:12:16.332>against <00:12:16.532>each <00:12:16.732>other?

249
00:12:18.702 --> 00:12:19.272
Mm-hmm.

250
00:12:19.312 --> 00:12:21.492
<00:12:19.312>Would <00:12:19.592>we <00:12:19.872>do <00:12:20.152>things <00:12:20.432>differently, <00:12:20.712>right?

251
00:12:21.842 --> 00:12:21.842
Yeah.

252
00:12:22.132 --> 00:12:24.612
<00:12:22.132>Because <00:12:22.239>we <00:12:22.347>would <00:12:22.455>think, <00:12:22.562>like, <00:12:22.670>"What <00:12:22.778>are <00:12:22.885>they <00:12:22.993>going <00:12:23.101>to <00:12:23.208>do? <00:12:23.316>What <00:12:23.424>are <00:12:23.531>they...

253
00:12:24.672 --> 00:12:26.342
<00:12:24.672>Like, <00:12:24.952>who's <00:12:25.232>going <00:12:25.512>to <00:12:25.792>win?" <00:12:26.072>Right?

254
00:12:26.362 --> 00:12:26.362
Yep.

255
00:12:26.392 --> 00:12:30.352
<00:12:26.392>And <00:12:26.592>we <00:12:26.792>don't <00:12:26.992>really <00:12:27.192>think <00:12:27.392>about <00:12:27.592>winning <00:12:27.792>over

256
00:12:30.372 --> 00:12:32.332
<00:12:30.372>our <00:12:30.546>employees <00:12:30.722>right <00:12:30.896>now <00:12:31.072>because <00:12:31.247>we've <00:12:31.421>already <00:12:31.597>won, <00:12:31.771>right?

257
00:12:32.372 --> 00:12:35.552
<00:12:32.372>They're <00:12:32.465>a <00:12:32.558>captive <00:12:32.651>audience, <00:12:32.745>so <00:12:32.838>we <00:12:32.931>don't <00:12:33.025>have <00:12:33.118>to <00:12:33.212>win <00:12:33.305>them, <00:12:33.398>but <00:12:33.492>I <00:12:33.585>think <00:12:33.678>we <00:12:33.771>should

258
00:12:35.612 --> 00:12:37.152
<00:12:35.612>think <00:12:35.889>like <00:12:36.166>we <00:12:36.443>should <00:12:36.720>have <00:12:36.998>to.

259
00:12:37.332 --> 00:12:37.552
Yeah.

260
00:12:37.592 --> 00:12:41.042
<00:12:37.592>So <00:12:37.679>I <00:12:37.766>think <00:12:37.854>that's <00:12:37.942>the <00:12:38.029>kind <00:12:38.117>of <00:12:38.204>thing <00:12:38.292>we <00:12:38.379>think <00:12:38.467>about <00:12:38.554>is <00:12:38.641>like, <00:12:38.729>"What's <00:12:38.817>going <00:12:38.904>to <00:12:38.992>make

261
00:12:41.132 --> 00:12:44.812
<00:12:41.132>them <00:12:41.365>choose <00:12:41.598>us <00:12:41.832>versus <00:12:42.065>this <00:12:42.298>other <00:12:42.531>organization?"

262
00:12:45.252 --> 00:12:49.161
<00:12:45.252>Have <00:12:45.345>you <00:12:45.438>ever <00:12:45.531>tried <00:12:45.625>it <00:12:45.718>out <00:12:45.811>to <00:12:45.905>split <00:12:45.998>your <00:12:46.092>team <00:12:46.185>into <00:12:46.278>two <00:12:46.372>teams <00:12:46.465>competing <00:12:46.558>against <00:12:46.651>each

263
00:12:49.212 --> 00:12:49.372
other?

264
00:12:49.912 --> 00:12:53.512
<00:12:49.912>No, <00:12:50.028>it's <00:12:50.145>funny, <00:12:50.262>like, <00:12:50.378>in <00:12:50.495>a <00:12:50.612>perfect <00:12:50.728>world, <00:12:50.845>if <00:12:50.962>I <00:12:51.078>had <00:12:51.195>all <00:12:51.312>these

265
00:12:53.552 --> 00:12:56.012
<00:12:53.552>resources, <00:12:53.832>I'd <00:12:54.112>have <00:12:54.392>two <00:12:54.672>parallel <00:12:54.952>teams.

266
00:12:56.102 --> 00:12:56.102
Yeah.

267
00:12:56.112 --> 00:13:00.092
<00:12:56.112>But, <00:12:56.252>I <00:12:56.391>can't <00:12:56.531>afford <00:12:56.671>to <00:12:56.812>have <00:12:56.952>two <00:12:57.092>heads <00:12:57.232>of <00:12:57.372>compensation, <00:12:57.512>two

268
00:13:00.152 --> 00:13:01.661
<00:13:00.152>heads <00:13:00.423>of <00:13:00.695>the, <00:13:00.966>all <00:13:01.238>those <00:13:01.510>things.

269
00:13:01.692 --> 00:13:02.212
<00:13:01.692>Yeah, <00:13:01.926>of <00:13:02.160>course.

270
00:13:02.222 --> 00:13:06.092
<00:13:02.222>So <00:13:02.322>it's <00:13:02.422>really <00:13:02.521>more <00:13:02.622>of <00:13:02.722>trying <00:13:02.822>to <00:13:02.922>instill <00:13:03.021>a <00:13:03.122>mindset, <00:13:03.222>and <00:13:03.322>again, <00:13:03.422>we're <00:13:03.521>early <00:13:03.622>days

271
00:13:06.132 --> 00:13:09.712
<00:13:06.132>in <00:13:06.287>talking <00:13:06.443>about <00:13:06.598>this, <00:13:06.754>but <00:13:06.909>instill <00:13:07.065>a <00:13:07.220>mindset <00:13:07.376>of, <00:13:07.531>like,

272
00:13:10.032 --> 00:13:12.672
<00:13:10.032>how <00:13:10.312>would <00:13:10.592>I <00:13:10.872>shape <00:13:11.152>that <00:13:11.432>communication?

273
00:13:13.112 --> 00:13:13.172
Mm-hmm.

274
00:13:13.252 --> 00:13:17.052
<00:13:13.252>How <00:13:13.352>would <00:13:13.452>I <00:13:13.551>make <00:13:13.651>the <00:13:13.752>choice <00:13:13.852>on <00:13:13.952>what <00:13:14.051>to <00:13:14.151>offer <00:13:14.252>if <00:13:14.352>I <00:13:14.452>thought <00:13:14.551>someone <00:13:14.651>might

275
00:13:17.972 --> 00:13:21.932
<00:13:17.972>do <00:13:18.065>a <00:13:18.158>better <00:13:18.252>job, <00:13:18.345>if <00:13:18.438>I <00:13:18.531>thought <00:13:18.625>someone <00:13:18.718>might <00:13:18.812>be <00:13:18.905>able <00:13:18.998>to <00:13:19.092>think, <00:13:19.185>like, <00:13:19.278>how <00:13:19.372>can

276
00:13:22.012 --> 00:13:25.672
<00:13:22.012>I <00:13:22.186>really <00:13:22.362>press <00:13:22.536>myself <00:13:22.712>to <00:13:22.887>do <00:13:23.061>the <00:13:23.237>best <00:13:23.411>I

277
00:13:25.752 --> 00:13:29.592
<00:13:25.752>can <00:13:25.868>because <00:13:25.985>I <00:13:26.102>don't <00:13:26.218>want <00:13:26.335>anyone <00:13:26.452>to <00:13:26.568>be <00:13:26.685>able <00:13:26.801>to <00:13:26.918>compete <00:13:27.035>with <00:13:27.151>it?

278
00:13:29.952 --> 00:13:33.012
<00:13:29.952>So <00:13:30.068>it's <00:13:30.185>really <00:13:30.302>like, <00:13:30.418>I <00:13:30.535>don't <00:13:30.652>think <00:13:30.768>you <00:13:30.885>have <00:13:31.002>to <00:13:31.118>have <00:13:31.235>two <00:13:31.352>organizations.

279
00:13:33.112 --> 00:13:36.892
<00:13:33.112>It's <00:13:33.228>a <00:13:33.345>mindset, <00:13:33.462>though, <00:13:33.578>that <00:13:33.695>you <00:13:33.812>have <00:13:33.928>to <00:13:34.045>feel <00:13:34.161>like <00:13:34.278>you <00:13:34.395>need <00:13:34.512>to

280
00:13:37.112 --> 00:13:40.952
<00:13:37.112>win <00:13:37.252>the <00:13:37.391>hearts <00:13:37.531>and <00:13:37.671>minds <00:13:37.812>and <00:13:37.952>the <00:13:38.092>business <00:13:38.232>of <00:13:38.372>your <00:13:38.512>employee.

281
00:13:41.302 --> 00:13:41.302
<00:13:41.302>Mm-hmm. <00:13:41.302>Yeah.

282
00:13:41.312 --> 00:13:43.792
<00:13:41.312>Like <00:13:41.487>they <00:13:41.662>might <00:13:41.837>choose <00:13:42.012>not <00:13:42.187>to <00:13:42.362>come <00:13:42.537>to <00:13:42.712>you.

283
00:13:43.832 --> 00:13:47.672
<00:13:43.832>Yeah. <00:13:43.972>How <00:13:44.112>was <00:13:44.252>the <00:13:44.391>first <00:13:44.532>reaction <00:13:44.672>when <00:13:44.812>you <00:13:44.952>came <00:13:45.092>up <00:13:45.232>with

284
00:13:47.712 --> 00:13:48.892
<00:13:47.712>this <00:13:48.066>kind <00:13:48.420>of <00:13:48.774>idea,

285
00:13:49.852 --> 00:13:52.432
<00:13:49.852>in <00:13:49.979>front <00:13:50.106>of <00:13:50.233>your <00:13:50.361>team <00:13:50.488>and <00:13:50.615>also <00:13:50.742>in <00:13:50.870>front <00:13:50.997>of <00:13:51.124>the <00:13:51.252>management?

286
00:13:53.292 --> 00:13:56.812
<00:13:53.292>Yeah. <00:13:53.399>So <00:13:53.507>I <00:13:53.615>would <00:13:53.722>say <00:13:53.830>the <00:13:53.938>team <00:13:54.045>that <00:13:54.153>I've <00:13:54.261>talked <00:13:54.368>more <00:13:54.476>about <00:13:54.584>than <00:13:54.692>the

287
00:13:56.852 --> 00:14:00.622
<00:13:56.852>management, <00:13:57.085>is <00:13:57.318>they <00:13:57.552>agree. <00:13:57.785>Like <00:13:58.018>we've <00:13:58.252>been

288
00:14:00.712 --> 00:14:04.522
<00:14:00.712>talking <00:14:00.852>about <00:14:00.992>at <00:14:01.132>the <00:14:01.271>company <00:14:01.412>level, <00:14:01.552>one <00:14:01.692>of <00:14:01.832>our <00:14:01.972>principles <00:14:02.112>is

289
00:14:04.572 --> 00:14:05.512
<00:14:04.572>customer <00:14:05.417>first.

290
00:14:06.032 --> 00:14:06.332
Yeah.

291
00:14:06.372 --> 00:14:09.732
<00:14:06.372>The <00:14:06.479>customer <00:14:06.587>is <00:14:06.695>at <00:14:06.802>the <00:14:06.910>core <00:14:07.018>and <00:14:07.125>at <00:14:07.233>the <00:14:07.341>center <00:14:07.448>of <00:14:07.556>everything <00:14:07.664>we <00:14:07.771>do.

292
00:14:09.772 --> 00:14:10.262
Mm-hmm.

293
00:14:10.262 --> 00:14:14.082
<00:14:10.262>And <00:14:10.436>we've <00:14:10.612>tried <00:14:10.786>to <00:14:10.962>translate <00:14:11.137>that <00:14:11.311>into <00:14:11.487>being <00:14:11.661>employee

294
00:14:14.232 --> 00:14:17.582
<00:14:14.232>first, <00:14:14.359>in <00:14:14.486>the <00:14:14.613>work <00:14:14.741>we <00:14:14.868>do, <00:14:14.995>like <00:14:15.122>the <00:14:15.250>employee's <00:14:15.377>at <00:14:15.504>the <00:14:15.632>center,

295
00:14:18.152 --> 00:14:22.012
<00:14:18.152>meaning <00:14:18.385>that, <00:14:18.618>yeah, <00:14:18.852>it <00:14:19.085>doesn't <00:14:19.318>necessarily <00:14:19.552>come

296
00:14:22.052 --> 00:14:23.012
<00:14:22.052>before <00:14:22.484>the <00:14:22.915>business.

297
00:14:23.372 --> 00:14:23.422
Mm-hmm.

298
00:14:23.472 --> 00:14:26.612
<00:14:23.472>But <00:14:23.705>it <00:14:23.938>means <00:14:24.172>that <00:14:24.405>we <00:14:24.638>always <00:14:24.872>have

299
00:14:27.052 --> 00:14:30.422
<00:14:27.052>what's <00:14:27.402>going <00:14:27.752>to <00:14:28.102>engage <00:14:28.452>and

300
00:14:30.472 --> 00:14:34.432
<00:14:30.472>delight <00:14:30.612>and <00:14:30.752>motivate <00:14:30.891>our <00:14:31.031>employees <00:14:31.172>at <00:14:31.312>the <00:14:31.452>center <00:14:31.592>of <00:14:31.732>every <00:14:31.872>decision

301
00:14:34.472 --> 00:14:38.142
<00:14:34.472>we <00:14:34.572>make. <00:14:34.672>And <00:14:34.771>sometimes <00:14:34.872>that <00:14:34.972>means <00:14:35.072>we're <00:14:35.172>not <00:14:35.271>going <00:14:35.372>to <00:14:35.472>make <00:14:35.572>a <00:14:35.672>decision <00:14:35.771>that <00:14:35.872>they're

302
00:14:38.272 --> 00:14:42.092
<00:14:38.272>happy <00:14:38.505>about <00:14:38.738>because <00:14:38.972>sometimes <00:14:39.205>we <00:14:39.438>have <00:14:39.672>to

303
00:14:42.132 --> 00:14:45.972
<00:14:42.132>make <00:14:42.271>a <00:14:42.411>decision <00:14:42.551>about <00:14:42.691>what's <00:14:42.832>scalable <00:14:42.972>or <00:14:43.112>what <00:14:43.252>the <00:14:43.391>company <00:14:43.531>can

304
00:14:46.012 --> 00:14:49.872
<00:14:46.012>afford <00:14:46.128>that <00:14:46.245>isn't <00:14:46.362>what <00:14:46.478>they <00:14:46.595>want. <00:14:46.712>But <00:14:46.828>at <00:14:46.945>the <00:14:47.061>end <00:14:47.178>of <00:14:47.295>the <00:14:47.411>day,

305
00:14:50.572 --> 00:14:54.412
<00:14:50.572>at <00:14:50.688>least <00:14:50.805>we <00:14:50.922>know <00:14:51.038>that, <00:14:51.155>and <00:14:51.272>we <00:14:51.388>make <00:14:51.505>a <00:14:51.622>conscious <00:14:51.738>decision, <00:14:51.855>and <00:14:51.972>we

306
00:14:54.512 --> 00:14:58.192
<00:14:54.512>communicate <00:14:54.667>it <00:14:54.823>in <00:14:54.978>a <00:14:55.134>way <00:14:55.289>that <00:14:55.445>shows <00:14:55.600>that <00:14:55.756>we <00:14:55.911>understand

307
00:14:58.252 --> 00:14:58.512
that.

308
00:14:58.972 --> 00:14:59.272
Mm-hmm.

309
00:15:00.262 --> 00:15:04.242
<00:15:00.262>And <00:15:00.369>the <00:15:00.477>management <00:15:00.585>was <00:15:00.692>totally <00:15:00.800>with <00:15:00.908>it <00:15:01.015>from <00:15:01.123>the <00:15:01.231>very <00:15:01.338>beginning, <00:15:01.446>or <00:15:01.554>were <00:15:01.661>they

310
00:15:04.352 --> 00:15:05.162
<00:15:04.352>skeptical <00:15:04.595>in <00:15:04.838>a <00:15:05.081>way?

311
00:15:05.162 --> 00:15:09.112
<00:15:05.162>Well, <00:15:05.317>it's <00:15:05.473>early <00:15:05.628>days. <00:15:05.784>We're <00:15:05.939>still <00:15:06.095>talking <00:15:06.250>about <00:15:06.406>it <00:15:06.562>internally

312
00:15:09.232 --> 00:15:12.892
<00:15:09.232>to <00:15:09.332>take <00:15:09.432>it <00:15:09.531>to <00:15:09.632>the <00:15:09.732>management <00:15:09.832>because <00:15:09.932>I <00:15:10.031>don't <00:15:10.132>want <00:15:10.232>to <00:15:10.332>take <00:15:10.432>something <00:15:10.531>to <00:15:10.632>management

313
00:15:12.912 --> 00:15:13.372
<00:15:12.912>that's <00:15:13.326>not-

314
00:15:14.132 --> 00:15:14.312
Okay

315
00:15:14.472 --> 00:15:18.132
<00:15:14.472>... <00:15:14.572>more <00:15:14.672>fully <00:15:14.771>baked <00:15:14.872>because <00:15:14.972>then <00:15:15.072>they'll <00:15:15.172>ask <00:15:15.271>a <00:15:15.372>lot <00:15:15.472>of <00:15:15.572>questions <00:15:15.672>we <00:15:15.771>don't <00:15:15.872>have

316
00:15:18.212 --> 00:15:20.772
<00:15:18.212>answers <00:15:18.367>for, <00:15:18.523>and <00:15:18.678>then <00:15:18.834>you've <00:15:18.989>kind <00:15:19.145>of <00:15:19.300>lost <00:15:19.456>the <00:15:19.612>plot.

317
00:15:21.312 --> 00:15:21.572
Yeah.

318
00:15:21.852 --> 00:15:25.432
<00:15:21.852>What <00:15:21.968>I <00:15:22.085>have <00:15:22.202>found <00:15:22.318>with <00:15:22.435>taking <00:15:22.552>something <00:15:22.668>to <00:15:22.785>management <00:15:22.901>or <00:15:23.018>to <00:15:23.135>my <00:15:23.252>peers,

319
00:15:26.052 --> 00:15:29.952
<00:15:26.052>if <00:15:26.207>it's <00:15:26.363>not <00:15:26.518>well <00:15:26.674>thought <00:15:26.829>out <00:15:26.985>and <00:15:27.140>really <00:15:27.296>buttoned <00:15:27.452>up,

320
00:15:30.272 --> 00:15:30.712
then

321
00:15:31.552 --> 00:15:35.532
<00:15:31.552>the <00:15:31.639>next <00:15:31.727>time <00:15:31.814>you <00:15:31.902>bring <00:15:31.989>it <00:15:32.077>back <00:15:32.164>and <00:15:32.252>you <00:15:32.339>are <00:15:32.427>buttoned <00:15:32.514>up, <00:15:32.602>you've <00:15:32.689>kind <00:15:32.777>of <00:15:32.864>lost <00:15:32.952>some

322
00:15:35.552 --> 00:15:39.432
<00:15:35.552>ground. <00:15:35.679>So, <00:15:35.806>it's <00:15:35.933>really <00:15:36.061>more <00:15:36.188>internally <00:15:36.315>with <00:15:36.442>the <00:15:36.570>HR <00:15:36.697>team <00:15:36.824>that <00:15:36.952>we're

323
00:15:39.492 --> 00:15:40.432
<00:15:39.492>starting <00:15:39.703>to <00:15:39.915>work <00:15:40.126>on <00:15:40.338>this.

324
00:15:40.512 --> 00:15:43.972
<00:15:40.512>Mm-hmm. <00:15:40.745>And <00:15:40.978>have <00:15:41.212>you <00:15:41.445>also <00:15:41.678>changed <00:15:41.911>your

325
00:15:44.032 --> 00:15:47.652
<00:15:44.032>KPIs? <00:15:44.159>Because <00:15:44.286>if <00:15:44.413>you're <00:15:44.541>measuring <00:15:44.668>it, <00:15:44.795>you <00:15:44.922>probably <00:15:45.050>measure <00:15:45.177>it <00:15:45.304>in <00:15:45.432>a

326
00:15:47.692 --> 00:15:51.392
<00:15:47.692>different <00:15:47.808>way <00:15:47.925>now, <00:15:48.042>or <00:15:48.158>some <00:15:48.275>other <00:15:48.392>aspects <00:15:48.508>are <00:15:48.625>more <00:15:48.742>important <00:15:48.858>than <00:15:48.975>they <00:15:49.092>have

327
00:15:51.412 --> 00:15:52.392
<00:15:51.412>probably <00:15:51.853>been <00:15:52.294>before.

328
00:15:52.932 --> 00:15:53.952
Yeah.

329
00:15:53.992 --> 00:15:57.292
<00:15:53.992>Has <00:15:54.108>it <00:15:54.225>changed <00:15:54.342>your <00:15:54.458>KPIs <00:15:54.575>and <00:15:54.692>your <00:15:54.808>setup, <00:15:54.925>how <00:15:55.041>you <00:15:55.158>measure <00:15:55.275>the <00:15:55.391>success?

330
00:15:57.892 --> 00:16:01.452
<00:15:57.892>Yeah, <00:15:58.019>no, <00:15:58.146>great <00:15:58.273>question. <00:15:58.401>Yeah, <00:15:58.528>it <00:15:58.655>definitely <00:15:58.782>will <00:15:58.910>change <00:15:59.037>how <00:15:59.164>we <00:15:59.292>think

331
00:16:01.532 --> 00:16:04.752
<00:16:01.532>about <00:16:01.707>how <00:16:01.882>we're <00:16:02.057>successful <00:16:02.232>because <00:16:02.407>it's <00:16:02.582>not <00:16:02.757>just <00:16:02.932>about,

332
00:16:06.432 --> 00:16:09.832
<00:16:06.432>has <00:16:06.607>someone, <00:16:06.782>like <00:16:06.957>for <00:16:07.132>example, <00:16:07.307>in <00:16:07.482>the <00:16:07.657>performance <00:16:07.832>review

333
00:16:09.932 --> 00:16:10.452
process.

334
00:16:10.652 --> 00:16:10.772
Mm-hmm.

335
00:16:11.252 --> 00:16:14.132
<00:16:11.252>We <00:16:11.426>look <00:16:11.602>now, <00:16:11.776>it's <00:16:11.952>almost <00:16:12.127>like <00:16:12.301>a <00:16:12.477>reporting <00:16:12.651>process.

336
00:16:14.422 --> 00:16:14.422
Mm.

337
00:16:14.492 --> 00:16:16.452
<00:16:14.492>How <00:16:14.771>many <00:16:15.051>people <00:16:15.332>completed <00:16:15.612>their <00:16:15.891>self-reviews?

338
00:16:16.552 --> 00:16:18.952
<00:16:16.552>Or <00:16:16.752>what <00:16:16.952>percentage <00:16:17.152>of <00:16:17.352>people <00:16:17.552>completed <00:16:17.752>their <00:16:17.952>self-reviews?

339
00:16:19.312 --> 00:16:22.012
<00:16:19.312>What <00:16:19.545>percentage <00:16:19.778>of <00:16:20.012>managers <00:16:20.245>completed <00:16:20.478>their <00:16:20.712>reviews?

340
00:16:22.432 --> 00:16:25.792
<00:16:22.432>You <00:16:22.572>look <00:16:22.712>at <00:16:22.852>things <00:16:22.992>like, <00:16:23.132>did <00:16:23.272>they <00:16:23.412>do <00:16:23.552>it <00:16:23.692>or <00:16:23.832>not,

341
00:16:26.232 --> 00:16:26.952
versus

342
00:16:28.091 --> 00:16:31.792
<00:16:28.091>the <00:16:28.246>experience <00:16:28.402>they <00:16:28.557>had <00:16:28.713>doing <00:16:28.868>it, <00:16:29.024>and <00:16:29.179>did <00:16:29.335>it <00:16:29.491>drive

343
00:16:31.832 --> 00:16:35.262
<00:16:31.832>better <00:16:32.065>outcomes <00:16:32.298>on <00:16:32.532>performance? <00:16:32.765>Did <00:16:32.998>we <00:16:33.232>get

344
00:16:37.352 --> 00:16:40.782
<00:16:37.352>higher <00:16:37.479>levels <00:16:37.606>of <00:16:37.733>performance <00:16:37.861>because <00:16:37.988>of <00:16:38.115>the <00:16:38.242>way <00:16:38.370>we <00:16:38.497>ran <00:16:38.624>the <00:16:38.752>process?

345
00:16:41.182 --> 00:16:44.112
<00:16:41.182>Those <00:16:41.309>are <00:16:41.436>the <00:16:41.563>things <00:16:41.691>we'll <00:16:41.818>have <00:16:41.945>to <00:16:42.072>figure <00:16:42.200>out <00:16:42.327>how <00:16:42.454>to <00:16:42.582>answer.

346
00:16:44.172 --> 00:16:46.722
<00:16:44.172>It's <00:16:44.327>harder <00:16:44.483>to <00:16:44.638>figure <00:16:44.794>that <00:16:44.949>out <00:16:45.105>than <00:16:45.260>it <00:16:45.416>is, <00:16:45.572>like-

347
00:16:46.752 --> 00:16:46.772
Yeah

348
00:16:46.782 --> 00:16:50.092
<00:16:46.782>... <00:16:46.889>the <00:16:46.997>do <00:16:47.105>it <00:16:47.212>or <00:16:47.320>not. <00:16:47.428>That's <00:16:47.535>an <00:16:47.643>easy <00:16:47.751>thing <00:16:47.858>to <00:16:47.966>report <00:16:48.074>out <00:16:48.182>and

349
00:16:50.152 --> 00:16:54.102
<00:16:50.152>answer. <00:16:50.292>We're <00:16:50.432>going <00:16:50.572>to <00:16:50.712>have <00:16:50.852>to <00:16:50.992>get <00:16:51.132>into <00:16:51.272>more <00:16:51.412>qualitative <00:16:51.552>measures

350
00:16:54.352 --> 00:16:58.132
<00:16:54.352>and <00:16:54.452>business-driven <00:16:54.552>measures, <00:16:54.651>because <00:16:54.752>at <00:16:54.852>the <00:16:54.952>end <00:16:55.052>of <00:16:55.151>the <00:16:55.252>day, <00:16:55.352>it's <00:16:55.452>not <00:16:55.552>just, <00:16:55.651>is <00:16:55.752>the

351
00:16:58.272 --> 00:17:02.012
<00:16:58.272>HR <00:16:58.399>team <00:16:58.526>great <00:16:58.653>and <00:16:58.781>do <00:16:58.908>they <00:16:59.035>love <00:16:59.162>us? <00:16:59.290>Like, <00:16:59.417>it's, <00:16:59.544>are <00:16:59.672>we

352
00:17:02.092 --> 00:17:06.032
<00:17:02.092>doing <00:17:02.266>something <00:17:02.442>that <00:17:02.617>engages <00:17:02.792>employees <00:17:02.967>in <00:17:03.141>a <00:17:03.317>way <00:17:03.492>that

353
00:17:06.093 --> 00:17:07.992
<00:17:06.093>drives <00:17:06.373>better <00:17:06.653>outcomes <00:17:06.933>for <00:17:07.213>the <00:17:07.493>business?

354
00:17:08.272 --> 00:17:10.652
<00:17:08.271>At <00:17:08.388>the <00:17:08.505>end <00:17:08.621>of <00:17:08.738>the <00:17:08.855>day, <00:17:08.972>that's <00:17:09.088>what <00:17:09.205>it <00:17:09.321>all <00:17:09.438>comes <00:17:09.555>down <00:17:09.672>to.

355
00:17:10.752 --> 00:17:14.593
<00:17:10.752>So <00:17:10.851>if <00:17:10.952>we're <00:17:11.051>meeting <00:17:11.152>our <00:17:11.252>business <00:17:11.351>objectives, <00:17:11.452>too, <00:17:11.551>and <00:17:11.652>you <00:17:11.752>can <00:17:11.851>tie <00:17:11.952>that <00:17:12.051>back <00:17:12.152>to

356
00:17:14.633 --> 00:17:17.671
<00:17:14.633>what <00:17:14.808>we're <00:17:14.983>doing <00:17:15.158>differently, <00:17:15.333>then <00:17:15.508>that's <00:17:15.683>going <00:17:15.858>to <00:17:16.033>be

357
00:17:17.752 --> 00:17:19.012
powerful.

358
00:17:19.083 --> 00:17:22.982
<00:17:19.083>Have <00:17:19.258>you <00:17:19.433>ever <00:17:19.608>went <00:17:19.783>out <00:17:19.958>to <00:17:20.133>your <00:17:20.308>product <00:17:20.483>organizational--

359
00:17:23.512 --> 00:17:26.702
<00:17:23.512>You <00:17:23.686>have <00:17:23.861>a <00:17:24.037>great <00:17:24.212>product. <00:17:24.387>DocuSign <00:17:24.561>is <00:17:24.736>a <00:17:24.912>really

360
00:17:28.232 --> 00:17:31.952
<00:17:28.232>nice <00:17:28.339>product, <00:17:28.447>and <00:17:28.555>I <00:17:28.662>think <00:17:28.770>it <00:17:28.878>supports <00:17:28.985>a <00:17:29.093>lot <00:17:29.201>of <00:17:29.308>organizations <00:17:29.416>out <00:17:29.524>there <00:17:29.632>to

361
00:17:32.452 --> 00:17:36.372
<00:17:32.452>do <00:17:32.607>their <00:17:32.763>business <00:17:32.918>and <00:17:33.074>all <00:17:33.229>this <00:17:33.385>administrative <00:17:33.540>stuff <00:17:33.696>much <00:17:33.852>easier.

362
00:17:37.092 --> 00:17:40.972
<00:17:37.092>But <00:17:37.232>have <00:17:37.372>you <00:17:37.512>ever <00:17:37.652>spoken <00:17:37.792>to <00:17:37.932>your <00:17:38.072>product <00:17:38.212>and <00:17:38.352>services <00:17:38.492>team

363
00:17:41.032 --> 00:17:44.852
<00:17:41.032>regarding <00:17:41.187>supporting <00:17:41.343>you <00:17:41.498>in <00:17:41.654>setting <00:17:41.809>it <00:17:41.965>up <00:17:42.120>even <00:17:42.276>quicker <00:17:42.432>and

364
00:17:44.952 --> 00:17:47.612
<00:17:44.952>faster <00:17:45.418>and <00:17:45.885>more <00:17:46.352>appropriate?

365
00:17:48.292 --> 00:17:52.052
<00:17:48.292>Yeah, <00:17:48.408>so <00:17:48.525>it's <00:17:48.641>interesting, <00:17:48.758>and <00:17:48.875>I <00:17:48.992>should <00:17:49.108>have <00:17:49.225>mentioned <00:17:49.341>this <00:17:49.458>at <00:17:49.575>the <00:17:49.692>beginning,

366
00:17:52.112 --> 00:17:54.082
<00:17:52.112>another <00:17:52.578>one <00:17:53.045>of <00:17:53.512>those

367
00:17:55.012 --> 00:17:58.742
<00:17:55.012>inflection <00:17:55.167>points <00:17:55.323>that <00:17:55.478>kind <00:17:55.634>of <00:17:55.789>drove <00:17:55.945>this, <00:17:56.100>too, <00:17:56.256>is <00:17:56.412>that,

368
00:17:59.132 --> 00:18:00.172
<00:17:59.132>at <00:18:00.068>DocuSign,

369
00:18:01.932 --> 00:18:05.812
<00:18:01.932>my <00:18:02.072>team <00:18:02.212>works <00:18:02.352>really <00:18:02.492>closely <00:18:02.632>with <00:18:02.772>the <00:18:02.912>product <00:18:03.052>team <00:18:03.192>and <00:18:03.332>marketing

370
00:18:05.892 --> 00:18:08.832
<00:18:05.892>team <00:18:06.092>and <00:18:06.292>sales <00:18:06.492>team <00:18:06.692>because <00:18:06.892>we <00:18:07.092>sell <00:18:07.292>something

371
00:18:08.932 --> 00:18:12.584
<00:18:08.932>to <00:18:09.132>meYou <00:18:09.332>know, <00:18:09.532>so <00:18:09.732>like <00:18:09.932>we <00:18:10.132>sell <00:18:10.332>something

372
00:18:12.764 --> 00:18:16.154
<00:18:12.764>and <00:18:12.919>in <00:18:13.075>terms <00:18:13.230>of <00:18:13.386>that <00:18:13.541>HR <00:18:13.697>people <00:18:13.852>buy, <00:18:14.008>not <00:18:14.164>just

373
00:18:16.244 --> 00:18:19.764
<00:18:16.244>eSignature, <00:18:16.477>but <00:18:16.710>our <00:18:16.944>more <00:18:17.177>recent <00:18:17.410>intelligent <00:18:17.644>agreement

374
00:18:19.824 --> 00:18:23.504
<00:18:19.824>management <00:18:19.999>for <00:18:20.174>HR. <00:18:20.349>So <00:18:20.524>it's <00:18:20.699>how <00:18:20.874>do <00:18:21.049>you <00:18:21.224>think

375
00:18:23.604 --> 00:18:26.404
<00:18:23.604>about <00:18:23.884>all <00:18:24.164>the <00:18:24.444>agreements <00:18:24.724>that <00:18:25.004>HR

376
00:18:27.564 --> 00:18:31.334
<00:18:27.564>pulls <00:18:27.719>together, <00:18:27.875>whether <00:18:28.030>offer <00:18:28.186>letters, <00:18:28.341>vendor <00:18:28.497>agreements, <00:18:28.652>all <00:18:28.808>those <00:18:28.964>things,

377
00:18:31.964 --> 00:18:35.884
<00:18:31.964>how <00:18:32.091>can <00:18:32.218>you <00:18:32.345>get <00:18:32.473>intelligence <00:18:32.600>on <00:18:32.727>that <00:18:32.854>and <00:18:32.982>really <00:18:33.109>have <00:18:33.236>a <00:18:33.364>united

378
00:18:36.264 --> 00:18:39.924
<00:18:36.264>repository <00:18:36.419>for <00:18:36.575>those? <00:18:36.730>Which <00:18:36.886>most <00:18:37.041>organizations <00:18:37.197>don't <00:18:37.352>do <00:18:37.508>because <00:18:37.664>you

379
00:18:40.024 --> 00:18:43.964
<00:18:40.024>have <00:18:40.224>HRIS <00:18:40.424>systems, <00:18:40.623>you <00:18:40.823>have <00:18:41.024>ATSs, <00:18:41.224>and <00:18:41.424>they

380
00:18:44.004 --> 00:18:46.804
<00:18:44.004>don't <00:18:44.103>all <00:18:44.204>talk <00:18:44.303>to <00:18:44.404>each <00:18:44.504>other, <00:18:44.603>so <00:18:44.704>this <00:18:44.803>is <00:18:44.904>a <00:18:45.004>way <00:18:45.103>to <00:18:45.204>bring <00:18:45.303>that <00:18:45.404>together.

381
00:18:46.844 --> 00:18:50.744
<00:18:46.844>But <00:18:46.960>in <00:18:47.077>building <00:18:47.194>that, <00:18:47.310>we've <00:18:47.427>had <00:18:47.544>to <00:18:47.660>work <00:18:47.777>really <00:18:47.894>closely <00:18:48.010>with <00:18:48.127>the <00:18:48.244>product

382
00:18:50.804 --> 00:18:54.444
<00:18:50.804>team, <00:18:51.004>with <00:18:51.204>marketing, <00:18:51.404>and <00:18:51.604>with <00:18:51.804>sales, <00:18:52.004>and <00:18:52.204>that

383
00:18:54.524 --> 00:18:58.304
<00:18:54.524>has <00:18:54.803>probably <00:18:55.083>opened <00:18:55.363>my <00:18:55.643>mind <00:18:55.924>to

384
00:18:58.364 --> 00:19:01.504
<00:18:58.364>what <00:18:58.830>a <00:18:59.297>product <00:18:59.764>development

385
00:19:02.404 --> 00:19:05.324
<00:19:02.404>sales <00:19:02.684>marketing <00:19:02.964>mindset <00:19:03.244>needs <00:19:03.524>to <00:19:03.804>be.

386
00:19:05.333 --> 00:19:05.874
Mm-hmm.

387
00:19:05.954 --> 00:19:09.524
<00:19:05.954>And <00:19:06.053>it <00:19:06.154>probably <00:19:06.254>brought <00:19:06.354>even <00:19:06.454>home <00:19:06.553>more <00:19:06.654>to <00:19:06.754>me <00:19:06.854>about <00:19:06.954>how <00:19:07.053>that's <00:19:07.154>not <00:19:07.254>how <00:19:07.354>we

388
00:19:09.624 --> 00:19:10.644
<00:19:09.624>operate <00:19:10.083>in <00:19:10.542>HR.

389
00:19:11.644 --> 00:19:15.404
<00:19:11.644>It's <00:19:11.784>like, <00:19:11.924>wow. <00:19:12.064>Like <00:19:12.204>in <00:19:12.344>working <00:19:12.484>on <00:19:12.624>these <00:19:12.764>products <00:19:12.904>with <00:19:13.044>these

390
00:19:15.443 --> 00:19:19.204
<00:19:15.443>teams, <00:19:15.618>it's <00:19:15.793>so <00:19:15.968>stark <00:19:16.143>of <00:19:16.318>us <00:19:16.493>rolling <00:19:16.668>out <00:19:16.843>something

391
00:19:19.284 --> 00:19:20.304
<00:19:19.284>else <00:19:19.743>in <00:19:20.202>HR.

392
00:19:20.594 --> 00:19:20.594
Yeah.

393
00:19:20.624 --> 00:19:22.424
<00:19:20.624>And <00:19:20.857>we <00:19:21.090>don't <00:19:21.324>do <00:19:21.557>all <00:19:21.790>that <00:19:22.024>stuff.

394
00:19:22.484 --> 00:19:22.744
Yeah.

395
00:19:22.884 --> 00:19:25.204
<00:19:22.884>So <00:19:23.084>it's <00:19:23.284>kind <00:19:23.484>of <00:19:23.684>like, <00:19:23.884>why <00:19:24.084>wouldn't <00:19:24.284>we?

396
00:19:25.244 --> 00:19:29.064
<00:19:25.244>If <00:19:25.371>we're <00:19:25.498>launching <00:19:25.625>a <00:19:25.753>new <00:19:25.880>compensation <00:19:26.007>program <00:19:26.134>or <00:19:26.262>a <00:19:26.389>new <00:19:26.516>learning <00:19:26.644>development

397
00:19:29.104 --> 00:19:32.484
<00:19:29.104>program, <00:19:29.259>why <00:19:29.415>wouldn't <00:19:29.570>we <00:19:29.726>approach <00:19:29.881>it <00:19:30.037>in <00:19:30.192>the <00:19:30.348>same <00:19:30.504>way?

398
00:19:32.564 --> 00:19:32.664
We-

399
00:19:33.084 --> 00:19:37.044
<00:19:33.084>If <00:19:33.191>we <00:19:33.299>want <00:19:33.407>to <00:19:33.514>have <00:19:33.622>strong <00:19:33.730>adoption, <00:19:33.837>if <00:19:33.945>we <00:19:34.053>want <00:19:34.160>to <00:19:34.268>hit <00:19:34.376>the <00:19:34.484>mark

400
00:19:37.224 --> 00:19:38.764
<00:19:37.224>on <00:19:37.570>what <00:19:37.917>the <00:19:38.263>customer <00:19:38.610>needs.

401
00:19:39.404 --> 00:19:39.864
Yeah.

402
00:19:39.924 --> 00:19:43.304
<00:19:39.924>And <00:19:40.099>so <00:19:40.274>that <00:19:40.449>also <00:19:40.624>has <00:19:40.799>really <00:19:40.974>fed <00:19:41.149>into <00:19:41.324>this

403
00:19:43.564 --> 00:19:45.764
<00:19:43.564>this <00:19:44.030>aha <00:19:44.497>moment <00:19:44.964>of-

404
00:19:45.864 --> 00:19:45.924
Yeah

405
00:19:45.934 --> 00:19:49.704
<00:19:45.934>... <00:19:46.033>wow, <00:19:46.134>like <00:19:46.234>we <00:19:46.334>really <00:19:46.434>have <00:19:46.533>missed <00:19:46.634>the <00:19:46.734>mark <00:19:46.834>for <00:19:46.934>a <00:19:47.033>while <00:19:47.134>on <00:19:47.234>how <00:19:47.334>we

406
00:19:49.744 --> 00:19:50.084
operate.

407
00:19:50.124 --> 00:19:54.024
<00:19:50.124>Have <00:19:50.279>you <00:19:50.435>ever <00:19:50.590>tried <00:19:50.746>out <00:19:50.901>A/B <00:19:51.057>testing <00:19:51.212>with <00:19:51.368>your <00:19:51.524>employees?

408
00:19:54.364 --> 00:19:57.644
<00:19:54.364>Yeah. <00:19:54.504>Yes, <00:19:54.644>and <00:19:54.784>we're <00:19:54.924>doing <00:19:55.064>that <00:19:55.204>more <00:19:55.344>and <00:19:55.484>more <00:19:55.624>now <00:19:55.764>with...

409
00:19:57.684 --> 00:20:01.244
<00:19:57.684>We've <00:19:57.824>rolled <00:19:57.964>out <00:19:58.104>some <00:19:58.244>things <00:19:58.384>around <00:19:58.524>onboarding <00:19:58.664>and <00:19:58.803>our <00:19:58.944>performance <00:19:59.084>reviews

410
00:20:01.384 --> 00:20:03.184
<00:20:01.384>and <00:20:01.850>our <00:20:02.317>benefits <00:20:02.784>portal-

411
00:20:03.664 --> 00:20:03.674
Mm-hmm

412
00:20:03.704 --> 00:20:06.164
<00:20:03.704>... <00:20:03.879>that <00:20:04.053>we've <00:20:04.229>done <00:20:04.404>some <00:20:04.579>of <00:20:04.754>that <00:20:04.928>work <00:20:05.104>with.

413
00:20:06.384 --> 00:20:10.044
<00:20:06.384>More <00:20:06.617>iterative, <00:20:06.850>really <00:20:07.084>doing <00:20:07.317>the <00:20:07.550>testing <00:20:07.784>and

414
00:20:10.124 --> 00:20:14.024
<00:20:10.124>having <00:20:10.299>ambassadors <00:20:10.474>across <00:20:10.649>the <00:20:10.824>organization <00:20:10.999>that <00:20:11.174>test <00:20:11.349>with <00:20:11.524>us,

415
00:20:14.204 --> 00:20:16.084
<00:20:14.204>give <00:20:14.404>us <00:20:14.604>feedback, <00:20:14.803>that <00:20:15.004>are <00:20:15.204>not <00:20:15.404>HR <00:20:15.604>people.

416
00:20:16.924 --> 00:20:19.823
<00:20:16.924>In <00:20:17.017>the <00:20:17.110>past, <00:20:17.204>I <00:20:17.297>think <00:20:17.390>a <00:20:17.484>lot <00:20:17.577>of <00:20:17.670>that <00:20:17.764>testing <00:20:17.857>was <00:20:17.950>done <00:20:18.043>by <00:20:18.137>our <00:20:18.230>own <00:20:18.324>teams.

417
00:20:20.124 --> 00:20:22.784
<00:20:20.124>So <00:20:20.264>it's <00:20:20.404>like <00:20:20.544>the <00:20:20.684>fox <00:20:20.824>guarding <00:20:20.964>the <00:20:21.104>henhouse, <00:20:21.244>so <00:20:21.384>to <00:20:21.524>speak.

418
00:20:24.704 --> 00:20:26.924
<00:20:24.704>How <00:20:24.879>are <00:20:25.053>you <00:20:25.229>going <00:20:25.404>to <00:20:25.579>really <00:20:25.754>give <00:20:25.928>yourself <00:20:26.104>feedback?

419
00:20:26.944 --> 00:20:30.764
<00:20:26.944>But <00:20:27.060>like, <00:20:27.177>no, <00:20:27.293>we <00:20:27.410>bring <00:20:27.527>in <00:20:27.644>people <00:20:27.760>who <00:20:27.877>are <00:20:27.994>really <00:20:28.110>testing <00:20:28.227>that <00:20:28.344>on...

420
00:20:31.144 --> 00:20:34.604
<00:20:31.144>And <00:20:31.284>I <00:20:31.424>will <00:20:31.564>say, <00:20:31.704>the <00:20:31.844>HR <00:20:31.984>function <00:20:32.124>has <00:20:32.264>gotten <00:20:32.404>even <00:20:32.544>more

421
00:20:34.664 --> 00:20:36.544
<00:20:34.664>technical <00:20:35.130>along <00:20:35.597>the <00:20:36.064>way.

422
00:20:36.673 --> 00:20:36.673
Mm-hmm.

423
00:20:36.944 --> 00:20:39.784
<00:20:36.944>We <00:20:37.099>bring <00:20:37.255>in <00:20:37.410>more <00:20:37.566>people <00:20:37.721>who <00:20:37.877>have <00:20:38.032>very <00:20:38.188>technical <00:20:38.344>expertise.

424
00:20:40.144 --> 00:20:40.304
Yeah.

425
00:20:40.884 --> 00:20:43.083
<00:20:40.884>And <00:20:41.039>I <00:20:41.195>think <00:20:41.350>that's <00:20:41.506>going <00:20:41.661>to <00:20:41.817>happen <00:20:41.972>more <00:20:42.128>and <00:20:42.284>more.

426
00:20:43.244 --> 00:20:46.854
<00:20:43.244>HR <00:20:43.371>professionals <00:20:43.498>are <00:20:43.625>going <00:20:43.753>to <00:20:43.880>need <00:20:44.007>to <00:20:44.134>be <00:20:44.262>more <00:20:44.389>deeply <00:20:44.516>technical <00:20:44.644>going

427
00:20:46.864 --> 00:20:47.324
forward.

428
00:20:48.124 --> 00:20:51.804
<00:20:48.124>What <00:20:48.217>do <00:20:48.310>you <00:20:48.404>think <00:20:48.497>about, <00:20:48.590>there's <00:20:48.684>a <00:20:48.777>trend <00:20:48.870>and <00:20:48.964>a <00:20:49.057>lot <00:20:49.150>of <00:20:49.244>companies <00:20:49.337>are <00:20:49.430>discussing <00:20:49.524>it,

429
00:20:52.004 --> 00:20:52.784
<00:20:52.004>bringing <00:20:52.706>their

430
00:20:53.924 --> 00:20:56.893
<00:20:53.924>tech <00:20:54.157>departments <00:20:54.390>closer <00:20:54.624>to <00:20:54.857>the <00:20:55.090>HR <00:20:55.324>departments.

431
00:20:56.924 --> 00:20:56.934
Mm-hmm.

432
00:20:56.984 --> 00:21:00.444
<00:20:56.984>Because <00:20:57.217>I <00:20:57.450>think <00:20:57.684>balancing <00:20:57.917>human <00:20:58.150>and <00:20:58.384>technology

433
00:21:00.964 --> 00:21:04.744
<00:21:00.964>is <00:21:01.104>probably <00:21:01.244>key <00:21:01.384>to <00:21:01.524>success <00:21:01.664>or <00:21:01.803>key <00:21:01.944>to <00:21:02.083>stay <00:21:02.224>future <00:21:02.364>proof

434
00:21:04.824 --> 00:21:06.344
<00:21:04.824>because <00:21:05.508>technology <00:21:06.192>is

435
00:21:07.584 --> 00:21:09.654
<00:21:07.584>rising <00:21:07.759>with <00:21:07.934>a <00:21:08.109>speed <00:21:08.284>that <00:21:08.459>we <00:21:08.634>never <00:21:08.809>had <00:21:08.984>before.

436
00:21:10.364 --> 00:21:14.344
<00:21:10.364>Human <00:21:10.471>factors <00:21:10.579>are <00:21:10.687>becoming <00:21:10.794>more <00:21:10.902>and <00:21:11.010>more <00:21:11.117>important, <00:21:11.225>if <00:21:11.333>we <00:21:11.440>look <00:21:11.548>on <00:21:11.656>mental <00:21:11.764>health,

437
00:21:14.424 --> 00:21:17.844
<00:21:14.424>if <00:21:14.517>we <00:21:14.610>look <00:21:14.704>on <00:21:14.797>all <00:21:14.890>these <00:21:14.984>kind <00:21:15.077>of <00:21:15.170>issues <00:21:15.264>that <00:21:15.357>probably <00:21:15.450>haven't <00:21:15.543>been <00:21:15.637>there <00:21:15.730>10 <00:21:15.824>years

438
00:21:17.884 --> 00:21:21.624
<00:21:17.884>ago, <00:21:17.971>but <00:21:18.059>they <00:21:18.146>are <00:21:18.234>more <00:21:18.321>and <00:21:18.409>more <00:21:18.496>on <00:21:18.584>the <00:21:18.671>plate, <00:21:18.759>and <00:21:18.846>we <00:21:18.934>can't <00:21:19.021>ignore <00:21:19.109>them, <00:21:19.196>and <00:21:19.284>you

439
00:21:21.664 --> 00:21:23.004
<00:21:21.664>should <00:21:22.066>not <00:21:22.467>ignore <00:21:22.870>them.

440
00:21:23.024 --> 00:21:23.224
Mm-hmm.

441
00:21:23.244 --> 00:21:26.944
<00:21:23.244>I <00:21:23.360>think <00:21:23.477>at <00:21:23.593>the <00:21:23.710>end <00:21:23.827>of <00:21:23.944>the <00:21:24.060>day, <00:21:24.177>the <00:21:24.293>solution <00:21:24.410>is <00:21:24.527>a <00:21:24.644>strong

442
00:21:27.004 --> 00:21:30.504
<00:21:27.004>alliance <00:21:27.283>between <00:21:27.563>understanding <00:21:27.843>technology <00:21:28.123>and <00:21:28.404>understanding

443
00:21:30.544 --> 00:21:31.664
people.

444
00:21:31.744 --> 00:21:32.444
Yeah.

445
00:21:32.504 --> 00:21:34.464
<00:21:32.504>How <00:21:32.704>do <00:21:32.904>you <00:21:33.103>implement <00:21:33.303>that <00:21:33.504>within <00:21:33.704>the <00:21:33.904>organization?

446
00:21:34.544 --> 00:21:37.814
<00:21:34.544>Are <00:21:34.699>these <00:21:34.855>two <00:21:35.010>departments <00:21:35.166>working <00:21:35.321>more <00:21:35.477>and <00:21:35.632>more <00:21:35.788>close <00:21:35.944>together?

447
00:21:37.914 --> 00:21:40.884
<00:21:37.914>Yeah. <00:21:38.194>So <00:21:38.474>in <00:21:38.754>my <00:21:39.033>past, <00:21:39.314>I

448
00:21:40.924 --> 00:21:44.764
<00:21:40.924>actually <00:21:41.124>had <00:21:41.324>the <00:21:41.524>HRIS <00:21:41.724>function <00:21:41.924>within <00:21:42.124>the <00:21:42.324>people

449
00:21:44.864 --> 00:21:45.144
team.

450
00:21:45.254 --> 00:21:45.254
Mm-hmm.

451
00:21:45.284 --> 00:21:46.694
<00:21:45.284>So <00:21:45.537>I <00:21:45.791>actually <00:21:46.045>had <00:21:46.299>the <00:21:46.553>technical

452
00:21:47.504 --> 00:21:48.984
<00:21:47.504>expertise <00:21:47.837>within <00:21:48.169>the <00:21:48.503>people <00:21:48.836>team.

453
00:21:49.544 --> 00:21:49.664
Yeah.

454
00:21:49.784 --> 00:21:53.384
<00:21:49.784>At <00:21:49.911>DocuSign, <00:21:50.038>it's <00:21:50.165>part <00:21:50.293>of <00:21:50.420>the <00:21:50.547>CIO <00:21:50.674>organization, <00:21:50.802>and <00:21:50.929>we <00:21:51.056>work <00:21:51.184>really

455
00:21:53.464 --> 00:21:56.024
<00:21:53.464>closely <00:21:53.664>with, <00:21:53.864>but <00:21:54.063>it's <00:21:54.264>this <00:21:54.464>very <00:21:54.664>strong <00:21:54.864>partnership.

456
00:21:56.304 --> 00:21:56.964
Yeah.

457
00:21:57.024 --> 00:22:01.004
<00:21:57.024>It <00:21:57.131>is <00:21:57.239>not <00:21:57.347>a <00:21:57.454>we <00:21:57.562>design, <00:21:57.670>throw <00:21:57.777>it <00:21:57.885>over <00:21:57.993>the <00:21:58.100>transom, <00:21:58.208>they <00:21:58.316>do <00:21:58.424>this,

458
00:22:01.034 --> 00:22:03.104
<00:22:01.034>and <00:22:01.234>then <00:22:01.434>throw <00:22:01.634>it <00:22:01.834>back. <00:22:02.034>We <00:22:02.234>do <00:22:02.434>it

459
00:22:04.264 --> 00:22:07.484
<00:22:04.264>very <00:22:04.438>much <00:22:04.613>in <00:22:04.789>partnership. <00:22:04.964>We <00:22:05.139>work <00:22:05.313>together <00:22:05.488>on <00:22:05.664>that.

460
00:22:08.064 --> 00:22:11.914
<00:22:08.064>And <00:22:08.264>it <00:22:08.464>seems <00:22:08.664>really <00:22:08.864>seamless, <00:22:09.064>so <00:22:09.264>I <00:22:09.464>haven't

461
00:22:11.964 --> 00:22:15.574
<00:22:11.964>found <00:22:12.091>it <00:22:12.218>to <00:22:12.345>be <00:22:12.473>an <00:22:12.600>issue <00:22:12.727>that <00:22:12.854>it's <00:22:12.982>not <00:22:13.109>part <00:22:13.236>of <00:22:13.364>my

462
00:22:15.604 --> 00:22:18.984
<00:22:15.604>organization <00:22:15.884>because <00:22:16.164>it's <00:22:16.444>pretty <00:22:16.724>embedded <00:22:17.004>regardless.

463
00:22:19.024 --> 00:22:19.254
Mm-hmm.

464
00:22:19.604 --> 00:22:19.784
Yeah.

465
00:22:21.504 --> 00:22:25.364
<00:22:21.504>If <00:22:21.644>HR <00:22:21.783>would <00:22:21.924>have <00:22:22.063>been <00:22:22.204>launched <00:22:22.343>as <00:22:22.484>a <00:22:22.623>startup <00:22:22.764>inside <00:22:22.904>your

466
00:22:25.464 --> 00:22:27.924
<00:22:25.464>company <00:22:25.697>today, <00:22:25.930>strange <00:22:26.164>question, <00:22:26.397>but <00:22:26.630>I <00:22:26.864>know.

467
00:22:27.963 --> 00:22:28.303
Yeah.

468
00:22:28.324 --> 00:22:31.844
<00:22:28.324>But <00:22:28.524>what <00:22:28.724>problem <00:22:28.924>would <00:22:29.124>you <00:22:29.324>try <00:22:29.524>to <00:22:29.724>solve

469
00:22:31.864 --> 00:22:32.344
first?

470
00:22:34.764 --> 00:22:38.284
<00:22:34.764>Interesting. <00:22:35.043>I <00:22:35.323>think <00:22:35.603>one <00:22:35.883>of <00:22:36.164>the

471
00:22:38.344 --> 00:22:42.264
<00:22:38.344>challenging <00:22:38.499>things <00:22:38.655>about <00:22:38.810>what <00:22:38.966>we're <00:22:39.121>talking <00:22:39.277>about <00:22:39.432>is <00:22:39.588>that <00:22:39.744>we

472
00:22:42.344 --> 00:22:45.724
<00:22:42.344>do <00:22:42.544>rely <00:22:42.744>on <00:22:42.944>systems <00:22:43.144>that <00:22:43.344>we <00:22:43.544>don't <00:22:43.744>create.

473
00:22:46.264 --> 00:22:46.384
Mm-hmm.

474
00:22:46.444 --> 00:22:46.794
<00:22:46.444>We <00:22:46.759>do

475
00:22:47.804 --> 00:22:51.514
<00:22:47.804>rely <00:22:47.944>on <00:22:48.084>broader-- <00:22:48.224>And <00:22:48.364>when <00:22:48.504>I <00:22:48.644>say <00:22:48.784>systems, <00:22:48.924>I'm <00:22:49.064>not <00:22:49.204>just

476
00:22:51.544 --> 00:22:53.404
<00:22:51.544>talking <00:22:51.894>about <00:22:52.244>like <00:22:52.594>an <00:22:52.944>HRIS.

477
00:22:53.604 --> 00:22:54.864
Yeah.

478
00:22:54.924 --> 00:22:58.704
<00:22:54.924>I'm <00:22:55.124>also <00:22:55.324>talking <00:22:55.524>about, <00:22:55.724>especially <00:22:55.924>in <00:22:56.124>the <00:22:56.324>benefits

479
00:22:58.784 --> 00:22:59.164
space-

480
00:22:59.684 --> 00:22:59.694
Mm-hmm

481
00:22:59.804 --> 00:23:03.524
<00:22:59.804>... <00:23:00.004>the <00:23:00.204>way <00:23:00.404>that <00:23:00.604>benefits <00:23:00.804>are <00:23:01.004>purchased <00:23:01.204>and

482
00:23:03.924 --> 00:23:04.884
<00:23:03.924>offered <00:23:04.356>for <00:23:04.788>purchase.

483
00:23:05.404 --> 00:23:05.564
Mm-hmm.

484
00:23:06.104 --> 00:23:09.924
<00:23:06.104>It's <00:23:06.304>done <00:23:06.504>in <00:23:06.704>a <00:23:06.904>way <00:23:07.104>that <00:23:07.304>doesn't <00:23:07.504>really

485
00:23:10.004 --> 00:23:12.264
<00:23:10.004>drive <00:23:10.237>the <00:23:10.470>personalization <00:23:10.704>that <00:23:10.937>I'm <00:23:11.170>talking <00:23:11.404>about.

486
00:23:12.344 --> 00:23:12.844
Yeah.

487
00:23:12.924 --> 00:23:14.274
<00:23:12.924>So <00:23:13.531>if <00:23:14.139>I

488
00:23:15.804 --> 00:23:19.604
<00:23:15.804>was <00:23:15.931>starting <00:23:16.058>as <00:23:16.185>an <00:23:16.313>HR <00:23:16.440>startup, <00:23:16.567>I <00:23:16.694>would <00:23:16.822>be <00:23:16.949>spending <00:23:17.076>a <00:23:17.204>good

489
00:23:19.644 --> 00:23:23.464
<00:23:19.644>amount <00:23:19.844>of <00:23:20.044>time <00:23:20.244>upfront <00:23:20.444>trying <00:23:20.644>to <00:23:20.844>influence <00:23:21.044>external

490
00:23:23.484 --> 00:23:26.304
<00:23:23.484>factors <00:23:23.717>that <00:23:23.950>I <00:23:24.184>have <00:23:24.417>to <00:23:24.650>rely <00:23:24.884>on-

491
00:23:26.324 --> 00:23:26.364
Yeah

492
00:23:26.374 --> 00:23:30.304
<00:23:26.374>... <00:23:26.461>that <00:23:26.549>would <00:23:26.636>allow <00:23:26.724>that. <00:23:26.811>Because <00:23:26.899>at <00:23:26.986>the <00:23:27.074>end <00:23:27.161>of <00:23:27.249>the <00:23:27.336>day, <00:23:27.424>the <00:23:27.511>way <00:23:27.599>you <00:23:27.686>purchase, <00:23:27.774>you

493
00:23:30.364 --> 00:23:33.664
<00:23:30.364>can't <00:23:30.491>just <00:23:30.618>say, <00:23:30.745>"Oh, <00:23:30.873>you're <00:23:31.000>going <00:23:31.127>to <00:23:31.254>purchase <00:23:31.382>this <00:23:31.509>benefit <00:23:31.636>from <00:23:31.764>this

494
00:23:33.864 --> 00:23:35.924
<00:23:33.864>vendor. <00:23:34.097>How <00:23:34.330>many <00:23:34.564>employees <00:23:34.797>do <00:23:35.030>you <00:23:35.264>have?

495
00:23:36.084 --> 00:23:39.664
<00:23:36.084>Okay, <00:23:36.211>we'll <00:23:36.338>charge <00:23:36.465>you <00:23:36.593>based <00:23:36.720>on <00:23:36.847>how <00:23:36.974>many <00:23:37.102>employees <00:23:37.229>you <00:23:37.356>have." <00:23:37.484>Versus

496
00:23:40.224 --> 00:23:42.564
<00:23:40.224>how <00:23:40.424>many <00:23:40.624>employees <00:23:40.823>would <00:23:41.024>actually <00:23:41.224>use <00:23:41.424>that <00:23:41.624>benefit.

497
00:23:42.624 --> 00:23:42.654
Mm-hmm.

498
00:23:43.984 --> 00:23:44.404
<00:23:43.984>And <00:23:44.362>it's

499
00:23:45.444 --> 00:23:48.204
<00:23:45.444>very <00:23:45.599>hard <00:23:45.755>to <00:23:45.910>personalize <00:23:46.066>given <00:23:46.221>the <00:23:46.377>way <00:23:46.532>we <00:23:46.688>buy <00:23:46.844>services.

500
00:23:48.624 --> 00:23:48.784
Yeah.

501
00:23:49.684 --> 00:23:53.414
<00:23:49.684>So <00:23:49.791>I <00:23:49.899>think <00:23:50.007>some <00:23:50.114>amount <00:23:50.222>of <00:23:50.330>work <00:23:50.437>would <00:23:50.545>have <00:23:50.653>to <00:23:50.760>be <00:23:50.868>done <00:23:50.976>influencing <00:23:51.084>the

502
00:23:53.444 --> 00:23:55.984
<00:23:53.444>external <00:23:53.677>marketplace <00:23:53.910>of <00:23:54.144>like... <00:23:54.377>Because <00:23:54.610>it's <00:23:54.844>a-

503
00:23:56.784 --> 00:23:56.884
Yeah

504
00:23:57.284 --> 00:23:58.924
<00:23:57.284>... <00:23:57.439>an <00:23:57.595>ecosystem, <00:23:57.750>right, <00:23:57.906>at <00:23:58.061>the <00:23:58.217>end <00:23:58.372>of <00:23:58.528>the <00:23:58.684>day.

505
00:23:59.124 --> 00:24:00.444
<00:23:59.124>Yeah, <00:23:59.361>of <00:23:59.599>course. <00:23:59.836>Yeah, <00:24:00.074>I <00:24:00.312>understand.

506
00:24:01.274 --> 00:24:05.124
<00:24:01.274>And <00:24:01.414>if <00:24:01.553>you <00:24:01.694>look <00:24:01.833>on <00:24:01.974>this <00:24:02.113>changed <00:24:02.254>approach, <00:24:02.393>and <00:24:02.533>if <00:24:02.674>you

507
00:24:05.204 --> 00:24:05.704
<00:24:05.204>look <00:24:05.654>on

508
00:24:07.224 --> 00:24:09.644
<00:24:07.224>what <00:24:07.457>is <00:24:07.690>the <00:24:07.924>skill <00:24:08.157>you're <00:24:08.390>missing <00:24:08.624>most

509
00:24:09.764 --> 00:24:13.656
<00:24:09.764>withinHR <00:24:10.113>departments <00:24:10.464>today. <00:24:10.813>So <00:24:11.164>what

510
00:24:13.936 --> 00:24:17.476
<00:24:13.936>need <00:24:14.063>we <00:24:14.190>to <00:24:14.317>learn <00:24:14.445>quickly, <00:24:14.572>but <00:24:14.699>also <00:24:14.826>what <00:24:14.954>do <00:24:15.081>we <00:24:15.208>need <00:24:15.336>to

511
00:24:17.536 --> 00:24:18.496
<00:24:17.536>unlearn <00:24:18.400>quickly?

512
00:24:19.276 --> 00:24:19.536
Yeah.

513
00:24:21.616 --> 00:24:23.756
<00:24:21.616>Yeah, <00:24:21.816>this <00:24:22.016>is <00:24:22.216>not <00:24:22.416>a <00:24:22.616>small <00:24:22.816>shift, <00:24:23.016>right?

514
00:24:23.796 --> 00:24:27.556
<00:24:23.796>This <00:24:23.951>is <00:24:24.107>not <00:24:24.262>tweaking <00:24:24.418>around <00:24:24.573>the <00:24:24.729>edges <00:24:24.884>of <00:24:25.040>a <00:24:25.196>job,

515
00:24:28.116 --> 00:24:31.816
<00:24:28.116>but <00:24:28.396>design <00:24:28.676>thinking <00:24:28.956>really, <00:24:29.235>product <00:24:29.516>development

516
00:24:31.876 --> 00:24:33.876
<00:24:31.876>processes <00:24:32.156>that <00:24:32.436>we've <00:24:32.716>kind <00:24:32.995>of <00:24:33.276>mentioned,

517
00:24:34.976 --> 00:24:38.906
<00:24:34.976>data <00:24:35.131>analytics <00:24:35.287>in <00:24:35.442>a <00:24:35.598>very <00:24:35.753>different <00:24:35.909>way, <00:24:36.064>more <00:24:36.220>predictive <00:24:36.376>analytics-

518
00:24:38.956 --> 00:24:38.966
Yeah

519
00:24:38.966 --> 00:24:42.736
<00:24:38.966>... <00:24:39.140>versus <00:24:39.315>just <00:24:39.491>kind <00:24:39.666>of <00:24:39.841>reporting <00:24:40.015>kind <00:24:40.190>of <00:24:40.366>analytics.

520
00:24:44.336 --> 00:24:48.296
<00:24:44.336>And <00:24:44.616>again, <00:24:44.896>really <00:24:45.176>thinking <00:24:45.456>from <00:24:45.736>a

521
00:24:48.356 --> 00:24:52.296
<00:24:48.356>consumer <00:24:48.531>mindset, <00:24:48.706>kind <00:24:48.881>of <00:24:49.056>that <00:24:49.231>urgency <00:24:49.406>of <00:24:49.581>like, <00:24:49.756>"Wow,

522
00:24:52.336 --> 00:24:55.536
<00:24:52.336>if <00:24:52.418>we <00:24:52.500>don't <00:24:52.583>do <00:24:52.665>it <00:24:52.747>right, <00:24:52.830>they <00:24:52.912>aren't <00:24:52.994>going <00:24:53.077>to <00:24:53.159>buy <00:24:53.241>this <00:24:53.324>from <00:24:53.406>us." <00:24:53.488>We <00:24:53.571>just <00:24:53.653>don't <00:24:53.736>have

523
00:24:55.576 --> 00:24:56.566
<00:24:55.576>that <00:24:55.873>urgency <00:24:56.170>and <00:24:56.467>that-

524
00:24:56.696 --> 00:24:56.726
Yeah

525
00:24:56.756 --> 00:24:59.896
<00:24:56.756>... <00:24:56.843>kind <00:24:56.931>of <00:24:57.018>sense <00:24:57.106>of <00:24:57.193>like <00:24:57.281>because <00:24:57.368>like, <00:24:57.456>yeah, <00:24:57.543>they're <00:24:57.631>going <00:24:57.718>to <00:24:57.806>buy <00:24:57.893>it <00:24:57.981>even <00:24:58.068>if <00:24:58.156>it

526
00:24:59.916 --> 00:25:03.136
<00:24:59.916>doesn't <00:25:00.091>great, <00:25:00.265>and <00:25:00.441>I <00:25:00.616>would <00:25:00.791>say <00:25:00.966>communications <00:25:01.140>as <00:25:01.316>well.

527
00:25:04.576 --> 00:25:05.876
<00:25:04.576>We <00:25:04.966>were <00:25:05.356>looking <00:25:05.746>recently,

528
00:25:07.116 --> 00:25:11.036
<00:25:07.116>the <00:25:07.271>majority <00:25:07.427>of <00:25:07.582>communications <00:25:07.738>internally <00:25:07.893>that <00:25:08.049>come <00:25:08.204>to <00:25:08.360>our <00:25:08.516>company

529
00:25:11.096 --> 00:25:11.856
<00:25:11.096>come <00:25:11.324>from <00:25:11.552>my <00:25:11.780>team.

530
00:25:12.016 --> 00:25:12.436
Mm-hmm.

531
00:25:12.796 --> 00:25:13.136
And

532
00:25:14.696 --> 00:25:18.176
<00:25:14.696>obviously <00:25:14.870>we <00:25:15.045>work <00:25:15.221>with <00:25:15.396>our <00:25:15.571>internal <00:25:15.745>communications <00:25:15.920>department, <00:25:16.096>but

533
00:25:19.656 --> 00:25:23.416
<00:25:19.656>we <00:25:19.889>need <00:25:20.122>better <00:25:20.356>expertise <00:25:20.589>on <00:25:20.822>the <00:25:21.056>communications

534
00:25:23.516 --> 00:25:27.446
<00:25:23.516>piece. <00:25:23.616>And <00:25:23.716>again, <00:25:23.816>AI <00:25:23.916>helps <00:25:24.016>with <00:25:24.116>drafting <00:25:24.216>and <00:25:24.316>all <00:25:24.416>that <00:25:24.516>kind <00:25:24.616>of <00:25:24.716>stuff, <00:25:24.816>but <00:25:24.916>not

535
00:25:27.476 --> 00:25:29.676
<00:25:27.476>the <00:25:27.756>humanization <00:25:28.036>and <00:25:28.316>the <00:25:28.596>voice, <00:25:28.876>right?

536
00:25:29.736 --> 00:25:29.836
The-

537
00:25:29.976 --> 00:25:32.756
<00:25:29.976>Is <00:25:30.151>it <00:25:30.326>storytelling <00:25:30.501>that <00:25:30.676>what <00:25:30.851>you <00:25:31.026>mean <00:25:31.201>is? <00:25:31.376>Yeah.

538
00:25:32.796 --> 00:25:35.936
<00:25:32.796>Yeah. <00:25:32.971>I <00:25:33.146>think <00:25:33.321>it's <00:25:33.496>storytelling. <00:25:33.671>I <00:25:33.846>think <00:25:34.021>it's <00:25:34.196>also

539
00:25:35.996 --> 00:25:39.516
<00:25:35.996>communicating <00:25:36.151>things <00:25:36.307>in <00:25:36.462>a <00:25:36.618>way <00:25:36.773>that <00:25:36.929>is <00:25:37.084>digestible <00:25:37.240>by <00:25:37.396>employees.

540
00:25:39.836 --> 00:25:43.636
<00:25:39.836>A <00:25:39.976>lot <00:25:40.116>of <00:25:40.256>HR <00:25:40.396>has <00:25:40.536>been <00:25:40.676>very <00:25:40.816>well <00:25:40.956>known <00:25:41.096>for <00:25:41.236>communicating

541
00:25:43.716 --> 00:25:45.916
<00:25:43.716>things <00:25:43.890>in <00:25:44.065>a <00:25:44.241>way <00:25:44.416>that <00:25:44.591>makes <00:25:44.765>sense <00:25:44.940>to <00:25:45.116>them.

542
00:25:46.516 --> 00:25:46.596
Yeah.

543
00:25:46.696 --> 00:25:50.336
<00:25:46.696>HR <00:25:46.783>speak, <00:25:46.870>"I <00:25:46.958>want <00:25:47.045>you <00:25:47.133>to <00:25:47.221>have <00:25:47.308>all <00:25:47.396>this <00:25:47.483>information, <00:25:47.571>so <00:25:47.658>I'm <00:25:47.745>going <00:25:47.833>to <00:25:47.920>send <00:25:48.008>you <00:25:48.096>an

544
00:25:50.396 --> 00:25:54.316
<00:25:50.396>email <00:25:50.551>that's <00:25:50.707>10 <00:25:50.862>pages <00:25:51.018>long." <00:25:51.173>Versus <00:25:51.329>if <00:25:51.484>you're <00:25:51.640>really <00:25:51.796>thinking

545
00:25:54.376 --> 00:25:55.756
<00:25:54.376>about <00:25:54.790>a <00:25:55.204>consumer <00:25:55.618>marketplace-

546
00:25:56.196 --> 00:25:56.296
Yeah

547
00:25:56.756 --> 00:26:00.616
<00:25:56.756>... <00:25:56.911>it's <00:25:57.067>pithy, <00:25:57.222>right? <00:25:57.378>It's <00:25:57.533>something <00:25:57.689>that <00:25:57.844>they <00:25:58.000>understand <00:25:58.156>immediately.

548
00:26:00.626 --> 00:26:02.956
<00:26:00.626>It's <00:26:00.826>more <00:26:01.026>the <00:26:01.226>elevator <00:26:01.426>pitch <00:26:01.626>than <00:26:01.826>the <00:26:02.026>documentation.

549
00:26:02.986 --> 00:26:02.986
Yes.

550
00:26:03.016 --> 00:26:04.856
<00:26:03.016>So <00:26:03.249>we <00:26:03.482>are <00:26:03.716>still <00:26:03.949>documenting <00:26:04.182>things, <00:26:04.416>yeah.

551
00:26:04.956 --> 00:26:08.836
<00:26:04.956>And <00:26:05.072>getting <00:26:05.189>them <00:26:05.305>curious <00:26:05.422>like, <00:26:05.539>"Let <00:26:05.656>me <00:26:05.772>click <00:26:05.889>in <00:26:06.005>here <00:26:06.122>to <00:26:06.239>learn <00:26:06.356>more."

552
00:26:08.846 --> 00:26:08.846
Yeah.

553
00:26:08.856 --> 00:26:12.036
<00:26:08.856>Versus <00:26:08.956>like, <00:26:09.056>"I'm <00:26:09.156>just <00:26:09.256>going <00:26:09.356>to <00:26:09.456>throw <00:26:09.556>it <00:26:09.656>all <00:26:09.756>out <00:26:09.856>there <00:26:09.956>and <00:26:10.056>hopefully <00:26:10.156>you'll <00:26:10.256>read

554
00:26:12.096 --> 00:26:13.616
<00:26:12.096>past <00:26:12.552>the <00:26:13.008>first <00:26:13.464>paragraph."

555
00:26:15.976 --> 00:26:16.176
<00:26:15.976>I <00:26:16.156>mean,

556
00:26:17.936 --> 00:26:18.316
<00:26:17.936>you're <00:26:18.278>not

557
00:26:19.575 --> 00:26:21.756
<00:26:19.575>an <00:26:19.750>island <00:26:19.925>within <00:26:20.100>the <00:26:20.275>organization, <00:26:20.450>so <00:26:20.625>you <00:26:20.800>have <00:26:20.975>to

558
00:26:22.716 --> 00:26:24.756
<00:26:22.716>have <00:26:22.949>interfaces <00:26:23.182>that <00:26:23.416>work <00:26:23.649>together <00:26:23.882>with <00:26:24.116>you.

559
00:26:25.056 --> 00:26:28.836
<00:26:25.056>How <00:26:25.183>difficult <00:26:25.310>is <00:26:25.437>it <00:26:25.565>to <00:26:25.692>train <00:26:25.819>your <00:26:25.946>business <00:26:26.074>partners <00:26:26.201>to <00:26:26.328>all <00:26:26.456>the

560
00:26:28.916 --> 00:26:32.816
<00:26:28.916>rest <00:26:29.056>of <00:26:29.196>the <00:26:29.336>organization <00:26:29.476>to <00:26:29.616>understand <00:26:29.755>this <00:26:29.896>changed <00:26:30.035>approach <00:26:30.176>and <00:26:30.316>to

561
00:26:32.836 --> 00:26:36.716
<00:26:32.836>follow <00:26:32.943>it? <00:26:33.051>Is <00:26:33.159>it <00:26:33.266>difficult <00:26:33.374>or <00:26:33.482>is <00:26:33.589>it <00:26:33.697>going <00:26:33.805>into, <00:26:33.912>say, <00:26:34.020>oh <00:26:34.128>my <00:26:34.236>God,

562
00:26:36.776 --> 00:26:38.316
<00:26:36.776>now <00:26:37.053>they <00:26:37.330>have <00:26:37.607>checked <00:26:37.884>it? <00:26:38.162>Yeah.

563
00:26:39.136 --> 00:26:42.686
<00:26:39.136>Listen, <00:26:39.311>I <00:26:39.485>think <00:26:39.661>as <00:26:39.836>I <00:26:40.011>mentioned <00:26:40.186>before, <00:26:40.360>even <00:26:40.536>with

564
00:26:42.736 --> 00:26:44.026
<00:26:42.736>management, <00:26:43.316>with <00:26:43.897>anybody,

565
00:26:44.936 --> 00:26:47.746
<00:26:44.936>we <00:26:45.063>as <00:26:45.190>an <00:26:45.317>HR <00:26:45.445>function <00:26:45.572>have <00:26:45.699>to <00:26:45.826>get <00:26:45.954>our <00:26:46.081>act <00:26:46.208>together, <00:26:46.336>right?

566
00:26:47.876 --> 00:26:47.985
Mm-hmm.

567
00:26:48.236 --> 00:26:52.116
<00:26:48.236>Because <00:26:48.363>the <00:26:48.490>instant <00:26:48.617>we <00:26:48.745>start <00:26:48.872>saying, <00:26:48.999>we're <00:26:49.126>going <00:26:49.254>to <00:26:49.381>operate <00:26:49.508>more <00:26:49.636>like

568
00:26:52.176 --> 00:26:53.856
<00:26:52.176>a <00:26:52.876>consumer-driven <00:26:53.576>organization-

569
00:26:54.216 --> 00:26:54.346
Mm-hmm

570
00:26:54.516 --> 00:26:56.936
<00:26:54.516>... <00:26:54.656>everything <00:26:54.796>we <00:26:54.936>do <00:26:55.076>after <00:26:55.216>that, <00:26:55.356>they're <00:26:55.496>going <00:26:55.636>to <00:26:55.776>be <00:26:55.916>like,

571
00:26:58.056 --> 00:27:00.996
<00:26:58.056>we're <00:26:58.256>going <00:26:58.456>to <00:26:58.656>be <00:26:58.856>judged <00:26:59.056>on <00:26:59.256>that, <00:26:59.456>right?

572
00:27:01.106 --> 00:27:05.056
<00:27:01.106>And <00:27:01.386>so <00:27:01.666>my <00:27:01.946>view <00:27:02.226>is <00:27:02.506>I

573
00:27:05.096 --> 00:27:08.946
<00:27:05.096>don't <00:27:05.212>want <00:27:05.329>to <00:27:05.446>start <00:27:05.562>signaling <00:27:05.679>too <00:27:05.796>early <00:27:05.912>that <00:27:06.029>this <00:27:06.146>is <00:27:06.262>the <00:27:06.379>way <00:27:06.496>we're

574
00:27:08.976 --> 00:27:10.326
<00:27:08.976>moving <00:27:10.191>because

575
00:27:12.296 --> 00:27:16.166
<00:27:12.296>if <00:27:12.403>we <00:27:12.511>say <00:27:12.619>we <00:27:12.726>want <00:27:12.834>to <00:27:12.942>do <00:27:13.049>this <00:27:13.157>and <00:27:13.265>we <00:27:13.372>aren't <00:27:13.480>delivering <00:27:13.588>on <00:27:13.696>it-

576
00:27:16.556 --> 00:27:16.656
Yeah

577
00:27:16.996 --> 00:27:17.496
<00:27:16.996>... <00:27:17.221>then <00:27:17.446>we'll

578
00:27:18.376 --> 00:27:22.156
<00:27:18.376>lose <00:27:18.492>credibility <00:27:18.609>real <00:27:18.726>fast. <00:27:18.842>So <00:27:18.959>I <00:27:19.076>think <00:27:19.192>my <00:27:19.309>team <00:27:19.426>needs <00:27:19.542>to <00:27:19.659>spend <00:27:19.776>more

579
00:27:22.216 --> 00:27:25.156
<00:27:22.216>time <00:27:22.390>on <00:27:22.565>figuring <00:27:22.741>out <00:27:22.916>how <00:27:23.091>to <00:27:23.265>get <00:27:23.440>this <00:27:23.616>right.

580
00:27:25.216 --> 00:27:29.116
<00:27:25.216>What <00:27:25.315>are <00:27:25.416>those <00:27:25.515>proof <00:27:25.616>points? <00:27:25.716>What <00:27:25.815>are <00:27:25.916>those <00:27:26.015>things <00:27:26.116>that <00:27:26.216>we <00:27:26.315>can <00:27:26.416>test <00:27:26.515>and <00:27:26.616>learn

581
00:27:29.156 --> 00:27:31.006
<00:27:29.156>and <00:27:29.505>start <00:27:29.856>building <00:27:30.206>this <00:27:30.556>muscle-

582
00:27:31.536 --> 00:27:31.566
Mm-hmm

583
00:27:31.676 --> 00:27:35.656
<00:27:31.676>... <00:27:31.775>and <00:27:31.876>start <00:27:31.976>bringing <00:27:32.076>the <00:27:32.176>rest <00:27:32.275>of <00:27:32.376>the <00:27:32.476>organization <00:27:32.576>on <00:27:32.676>like, <00:27:32.775>"Listen, <00:27:32.876>this <00:27:32.976>is <00:27:33.076>what

584
00:27:35.676 --> 00:27:38.316
<00:27:35.676>we <00:27:35.803>want <00:27:35.930>to <00:27:36.057>achieve. <00:27:36.185>We <00:27:36.312>aren't <00:27:36.439>there <00:27:36.566>yet. <00:27:36.694>It's <00:27:36.821>a <00:27:36.948>big <00:27:37.076>transformation.

585
00:27:38.636 --> 00:27:39.835
<00:27:38.636>Help <00:27:38.995>us <00:27:39.355>do <00:27:39.715>it."

586
00:27:40.336 --> 00:27:40.466
Mm-hmm.

587
00:27:41.396 --> 00:27:45.316
<00:27:41.396>This <00:27:41.489>is <00:27:41.582>a <00:27:41.676>process <00:27:41.769>or <00:27:41.862>this <00:27:41.956>is <00:27:42.049>a <00:27:42.142>program <00:27:42.235>we're <00:27:42.329>going <00:27:42.422>to <00:27:42.515>want <00:27:42.609>your <00:27:42.702>input <00:27:42.796>on.

588
00:27:45.696 --> 00:27:49.356
<00:27:45.696>Help <00:27:45.803>us <00:27:45.911>do <00:27:46.019>this <00:27:46.126>so <00:27:46.234>we <00:27:46.342>can <00:27:46.449>learn <00:27:46.557>and <00:27:46.665>keep <00:27:46.772>doing <00:27:46.880>more <00:27:46.988>and <00:27:47.096>more

589
00:27:49.556 --> 00:27:50.336
<00:27:49.556>of <00:27:49.907>it, <00:27:50.258>right?

590
00:27:50.636 --> 00:27:51.106
Mm-hmm.

591
00:27:51.236 --> 00:27:55.216
<00:27:51.236>And <00:27:51.376>it <00:27:51.516>almost <00:27:51.656>happens <00:27:51.796>organically <00:27:51.936>and <00:27:52.076>suddenly <00:27:52.216>we're <00:27:52.356>doing <00:27:52.496>it <00:27:52.636>across

592
00:27:55.236 --> 00:27:58.496
<00:27:55.236>a <00:27:55.363>lot <00:27:55.490>of <00:27:55.617>things, <00:27:55.745>and <00:27:55.872>they <00:27:55.999>realize <00:27:56.126>we're <00:27:56.254>doing <00:27:56.381>it <00:27:56.508>differently <00:27:56.636>versus

593
00:27:58.556 --> 00:28:00.366
<00:27:58.556>starting <00:27:58.756>and <00:27:58.956>going, <00:27:59.156>this <00:27:59.356>is <00:27:59.556>what <00:27:59.756>we're <00:27:59.956>doing-

594
00:28:00.836 --> 00:28:00.846
Yeah

595
00:28:00.846 --> 00:28:02.906
<00:28:00.846>... <00:28:01.046>and <00:28:01.246>then <00:28:01.446>we <00:28:01.646>don't <00:28:01.846>have <00:28:02.046>the <00:28:02.246>capability.

596
00:28:02.976 --> 00:28:04.786
<00:28:02.976>Because <00:28:03.176>it <00:28:03.376>is <00:28:03.576>going <00:28:03.776>to <00:28:03.976>be <00:28:04.176>a <00:28:04.376>journey-

597
00:28:05.256 --> 00:28:05.306
Yeah

598
00:28:05.376 --> 00:28:09.076
<00:28:05.376>... <00:28:05.492>because <00:28:05.609>it's <00:28:05.726>a <00:28:05.842>very <00:28:05.959>different <00:28:06.076>way <00:28:06.192>of <00:28:06.309>operating, <00:28:06.426>and <00:28:06.542>HR <00:28:06.659>has <00:28:06.776>been

599
00:28:09.116 --> 00:28:11.836
<00:28:09.116>doing <00:28:09.271>things <00:28:09.427>the <00:28:09.582>same <00:28:09.738>way <00:28:09.893>for <00:28:10.049>a <00:28:10.204>very <00:28:10.360>long <00:28:10.516>time.

600
00:28:11.896 --> 00:28:12.056
Yeah.

601
00:28:13.016 --> 00:28:13.696
<00:28:13.016>For <00:28:13.628>decades.

602
00:28:14.876 --> 00:28:18.036
<00:28:14.876>Has <00:28:15.051>it <00:28:15.226>increased <00:28:15.401>the <00:28:15.576>curiosity <00:28:15.751>within <00:28:15.926>your <00:28:16.101>team <00:28:16.276>members?

603
00:28:18.076 --> 00:28:21.676
<00:28:18.076>So <00:28:18.176>are <00:28:18.276>they <00:28:18.376>more <00:28:18.476>curious <00:28:18.576>than <00:28:18.676>they <00:28:18.776>have <00:28:18.876>before <00:28:18.976>because <00:28:19.076>they <00:28:19.176>have <00:28:19.276>fun <00:28:19.376>with <00:28:19.476>it,

604
00:28:22.216 --> 00:28:25.966
<00:28:22.216>trying <00:28:22.356>things <00:28:22.495>out, <00:28:22.636>playing <00:28:22.775>around <00:28:22.916>with <00:28:23.055>it, <00:28:23.196>having <00:28:23.335>this <00:28:23.476>kind <00:28:23.616>of

605
00:28:26.876 --> 00:28:30.716
<00:28:26.876>feeling, <00:28:27.003>okay, <00:28:27.130>now <00:28:27.257>we <00:28:27.385>are <00:28:27.512>not <00:28:27.639>the <00:28:27.766>boring <00:28:27.894>HR <00:28:28.021>department <00:28:28.148>any <00:28:28.276>longer.

606
00:28:30.796 --> 00:28:31.395
<00:28:30.796>We <00:28:30.975>are <00:28:31.155>more <00:28:31.335>the

607
00:28:32.356 --> 00:28:35.936
<00:28:32.356>marketing <00:28:32.531>guys <00:28:32.706>and <00:28:32.881>doing <00:28:33.056>some <00:28:33.231>kind <00:28:33.406>of <00:28:33.581>cool <00:28:33.756>storytelling.

608
00:28:36.036 --> 00:28:39.316
<00:28:36.036>Do <00:28:36.176>you <00:28:36.316>see <00:28:36.456>this <00:28:36.596>effect <00:28:36.736>already <00:28:36.876>coming <00:28:37.016>up <00:28:37.156>within <00:28:37.296>your <00:28:37.436>team?

609
00:28:39.896 --> 00:28:43.285
<00:28:39.896>Yeah, <00:28:39.983>listen, <00:28:40.071>and <00:28:40.158>like <00:28:40.245>I <00:28:40.333>said, <00:28:40.421>I <00:28:40.508>just <00:28:40.596>want <00:28:40.683>to <00:28:40.771>caveat, <00:28:40.858>we're <00:28:40.946>still <00:28:41.033>in <00:28:41.120>the <00:28:41.208>early <00:28:41.296>days

610
00:28:43.316 --> 00:28:43.876
<00:28:43.316>of <00:28:43.568>this, <00:28:43.820>right?

611
00:28:43.886 --> 00:28:43.886
Yeah.

612
00:28:44.456 --> 00:28:47.656
<00:28:44.456>I <00:28:44.596>can't <00:28:44.735>tell <00:28:44.876>you <00:28:45.015>this <00:28:45.156>is <00:28:45.295>broad <00:28:45.436>scale, <00:28:45.575>but <00:28:45.716>I <00:28:45.856>will

613
00:28:47.716 --> 00:28:51.596
<00:28:47.716>say <00:28:47.843>the <00:28:47.970>team <00:28:48.097>has <00:28:48.225>been <00:28:48.352>super <00:28:48.479>curious <00:28:48.606>about <00:28:48.734>everything <00:28:48.861>related <00:28:48.988>to <00:28:49.116>AI

614
00:28:51.636 --> 00:28:55.616
<00:28:51.636>and <00:28:51.791>have <00:28:51.947>really <00:28:52.102>leaned <00:28:52.258>in <00:28:52.413>and <00:28:52.569>have <00:28:52.724>done <00:28:52.880>massively <00:28:53.036>creative

615
00:28:55.676 --> 00:28:57.035
<00:28:55.676>things <00:28:56.083>related <00:28:56.491>to <00:28:56.899>that.

616
00:28:58.036 --> 00:29:02.016
<00:28:58.036>And <00:28:58.191>in <00:28:58.347>terms <00:28:58.502>of <00:28:58.658>not <00:28:58.813>just <00:28:58.969>automation, <00:28:59.124>but <00:28:59.280>really <00:28:59.436>thinking

617
00:29:02.116 --> 00:29:06.016
<00:29:02.116>about, <00:29:02.271>like <00:29:02.427>for <00:29:02.582>performance <00:29:02.738>reviews, <00:29:02.893>for <00:29:03.049>example, <00:29:03.204>a <00:29:03.360>big <00:29:03.516>pain

618
00:29:06.056 --> 00:29:09.756
<00:29:06.056>point <00:29:06.196>for <00:29:06.336>managers <00:29:06.476>is <00:29:06.616>how <00:29:06.756>do <00:29:06.896>I <00:29:07.036>sort <00:29:07.176>through <00:29:07.316>all <00:29:07.456>this

619
00:29:09.836 --> 00:29:13.216
<00:29:09.836>data <00:29:09.991>of <00:29:10.147>all <00:29:10.302>the <00:29:10.458>feedback <00:29:10.613>I've <00:29:10.769>gotten <00:29:10.924>about <00:29:11.080>this <00:29:11.236>human

620
00:29:13.736 --> 00:29:16.956
<00:29:13.736>and <00:29:14.086>write <00:29:14.436>a <00:29:14.786>holistic <00:29:15.136>review

621
00:29:17.916 --> 00:29:21.876
<00:29:17.916>about <00:29:18.056>this <00:29:18.196>person. <00:29:18.336>So <00:29:18.476>they <00:29:18.616>dove <00:29:18.755>in <00:29:18.896>really <00:29:19.035>over <00:29:19.176>the <00:29:19.316>course

622
00:29:21.936 --> 00:29:25.856
<00:29:21.936>of <00:29:22.035>last <00:29:22.136>year <00:29:22.235>to <00:29:22.336>figure <00:29:22.436>out <00:29:22.535>how <00:29:22.636>do <00:29:22.735>they <00:29:22.836>pull <00:29:22.936>from <00:29:23.035>all <00:29:23.136>the <00:29:23.235>different <00:29:23.336>feedback

623
00:29:25.936 --> 00:29:29.926
<00:29:25.936>sources <00:29:26.091>and <00:29:26.247>create <00:29:26.402>something <00:29:26.558>that <00:29:26.713>a <00:29:26.869>manager <00:29:27.024>would <00:29:27.180>still <00:29:27.336>have

624
00:29:29.956 --> 00:29:31.126
<00:29:29.956>to <00:29:30.219>review <00:29:30.482>and <00:29:30.745>look <00:29:31.009>at-

625
00:29:31.266 --> 00:29:31.266
Mm-hmm

626
00:29:31.266 --> 00:29:34.236
<00:29:31.266>... <00:29:31.421>and <00:29:31.577>validate. <00:29:31.732>But <00:29:31.888>it <00:29:32.043>makes <00:29:32.199>it <00:29:32.354>so <00:29:32.510>much <00:29:32.666>easier.

627
00:29:34.276 --> 00:29:38.256
<00:29:34.276>So <00:29:34.509>I <00:29:34.742>think <00:29:34.976>the <00:29:35.209>more <00:29:35.442>they <00:29:35.676>learn

628
00:29:38.356 --> 00:29:41.696
<00:29:38.356>about <00:29:38.556>AI <00:29:38.756>capabilities, <00:29:38.956>the <00:29:39.156>more <00:29:39.356>they <00:29:39.556>realize, <00:29:39.756>wow,

629
00:29:42.196 --> 00:29:46.096
<00:29:42.196>we <00:29:42.336>can <00:29:42.476>do <00:29:42.616>things <00:29:42.755>that <00:29:42.896>we <00:29:43.035>weren't <00:29:43.176>able <00:29:43.315>to <00:29:43.456>do <00:29:43.596>that

630
00:29:46.156 --> 00:29:50.056
<00:29:46.156>get <00:29:46.331>our <00:29:46.505>customers <00:29:46.681>excited. <00:29:46.856>And <00:29:47.031>the <00:29:47.206>fact <00:29:47.380>that <00:29:47.556>managers

631
00:29:50.076 --> 00:29:52.136
<00:29:50.076>are <00:29:50.356>like, <00:29:50.636>"Whoa, <00:29:50.916>this <00:29:51.196>is <00:29:51.476>awesome."

632
00:29:52.436 --> 00:29:52.556
Yeah.

633
00:29:52.816 --> 00:29:56.496
<00:29:52.816>"Thank <00:29:52.943>you." <00:29:53.070>You <00:29:53.197>don't <00:29:53.325>really <00:29:53.452>get <00:29:53.579>a <00:29:53.706>lot <00:29:53.834>of <00:29:53.961>that <00:29:54.088>coming <00:29:54.216>through.

634
00:29:56.796 --> 00:29:59.896
<00:29:56.796>That's <00:29:56.896>very <00:29:56.996>cool. <00:29:57.096>I <00:29:57.196>think <00:29:57.296>that's <00:29:57.396>really <00:29:57.496>cool, <00:29:57.596>and <00:29:57.696>I <00:29:57.796>think <00:29:57.896>that's <00:29:57.996>the <00:29:58.096>right <00:29:58.196>approach

635
00:29:59.906 --> 00:30:02.896
<00:29:59.906>to <00:30:00.061>get <00:30:00.217>the <00:30:00.372>curiosity <00:30:00.528>of <00:30:00.683>people <00:30:00.839>on <00:30:00.994>the <00:30:01.150>next <00:30:01.306>level.

636
00:30:02.976 --> 00:30:06.806
<00:30:02.976>I <00:30:03.116>think <00:30:03.256>playing <00:30:03.396>around <00:30:03.536>with <00:30:03.676>it, <00:30:03.816>having <00:30:03.956>the <00:30:04.096>first <00:30:04.236>successes, <00:30:04.376>and

637
00:30:06.836 --> 00:30:09.316
<00:30:06.836>trying <00:30:07.116>out <00:30:07.396>things <00:30:07.676>and <00:30:07.956>getting <00:30:08.236>results.

638
00:30:09.436 --> 00:30:13.376
<00:30:09.436>Do <00:30:09.552>you <00:30:09.669>see <00:30:09.785>that <00:30:09.902>probably <00:30:10.019>this <00:30:10.136>is <00:30:10.252>the <00:30:10.369>step <00:30:10.485>where <00:30:10.602>HR <00:30:10.719>can <00:30:10.836>move

639
00:30:13.436 --> 00:30:17.416
<00:30:13.436>from <00:30:13.543>a <00:30:13.651>kind <00:30:13.759>of <00:30:13.866>a <00:30:13.974>cost <00:30:14.082>center <00:30:14.189>and <00:30:14.297>organization <00:30:14.405>to <00:30:14.512>probably <00:30:14.620>a <00:30:14.728>profit <00:30:14.836>center

640
00:30:17.476 --> 00:30:21.292
<00:30:17.476>at <00:30:17.631>the <00:30:17.787>end? <00:30:17.942>Because <00:30:18.098>I <00:30:18.253>mean-Human <00:30:18.409>asset <00:30:18.564>is <00:30:18.720>probably <00:30:18.876>the

641
00:30:21.312 --> 00:30:23.152
<00:30:21.312>biggest <00:30:21.591>asset <00:30:21.871>that <00:30:22.151>companies <00:30:22.431>have, <00:30:22.712>yeah?

642
00:30:23.332 --> 00:30:27.012
<00:30:23.332>Probably <00:30:23.472>some <00:30:23.612>of <00:30:23.752>them <00:30:23.892>are <00:30:24.032>not <00:30:24.172>aware <00:30:24.312>that <00:30:24.452>it's <00:30:24.592>like <00:30:24.732>this,

643
00:30:27.112 --> 00:30:30.442
<00:30:27.112>but <00:30:27.205>at <00:30:27.298>the <00:30:27.392>end <00:30:27.485>of <00:30:27.578>the <00:30:27.672>day, <00:30:27.765>I <00:30:27.858>think <00:30:27.952>that's <00:30:28.045>the <00:30:28.138>real <00:30:28.232>capital <00:30:28.325>within <00:30:28.418>an <00:30:28.512>organization.

644
00:30:31.112 --> 00:30:31.272
Yeah.

645
00:30:31.282 --> 00:30:35.102
<00:30:31.282>So, <00:30:31.381>and <00:30:31.482>the <00:30:31.581>organization <00:30:31.682>is <00:30:31.782>taking <00:30:31.881>care <00:30:31.982>that <00:30:32.081>the <00:30:32.182>right <00:30:32.282>people <00:30:32.381>come <00:30:32.482>in <00:30:32.581>and <00:30:32.682>that

646
00:30:35.132 --> 00:30:38.492
<00:30:35.132>the <00:30:35.272>right <00:30:35.412>people <00:30:35.552>don't <00:30:35.692>leave <00:30:35.832>is <00:30:35.972>probably <00:30:36.112>the <00:30:36.252>biggest <00:30:36.392>value <00:30:36.532>for

647
00:30:38.512 --> 00:30:40.432
<00:30:38.512>organizations. <00:30:38.861>Do <00:30:39.212>we <00:30:39.562>get <00:30:39.912>there?

648
00:30:41.272 --> 00:30:43.652
<00:30:41.272>Yeah, <00:30:41.388>I <00:30:41.505>think <00:30:41.621>so. <00:30:41.738>Listen, <00:30:41.855>I <00:30:41.972>think <00:30:42.088>at <00:30:42.205>the <00:30:42.322>end <00:30:42.438>of <00:30:42.555>the <00:30:42.672>day,

649
00:30:46.832 --> 00:30:50.112
<00:30:46.832>the <00:30:46.987>talent <00:30:47.143>is <00:30:47.298>the <00:30:47.454>biggest <00:30:47.609>asset <00:30:47.765>of <00:30:47.920>any <00:30:48.076>company, <00:30:48.232>right?

650
00:30:50.172 --> 00:30:52.971
<00:30:50.172>It <00:30:50.327>is <00:30:50.483>the <00:30:50.638>most <00:30:50.794>expensive <00:30:50.949>asset <00:30:51.105>that <00:30:51.260>most <00:30:51.416>companies <00:30:51.572>have.

651
00:30:52.982 --> 00:30:53.352
<00:30:52.982>Yeah. <00:30:53.148>For <00:30:53.315>sure.

652
00:30:53.952 --> 00:30:56.832
<00:30:53.952>And <00:30:54.092>it <00:30:54.232>is <00:30:54.372>the <00:30:54.512>most <00:30:54.652>strategic <00:30:54.792>asset <00:30:54.932>that <00:30:55.072>most <00:30:55.212>companies <00:30:55.352>have.

653
00:30:56.842 --> 00:30:56.842
Yeah.

654
00:30:56.852 --> 00:30:58.592
<00:30:56.852>And <00:30:57.318>so, <00:30:57.785>I <00:30:58.252>think,

655
00:31:00.352 --> 00:31:04.052
<00:31:00.352>definitely, <00:31:00.492>we <00:31:00.632>have <00:31:00.772>to <00:31:00.912>deliver <00:31:01.052>on <00:31:01.192>are <00:31:01.332>we <00:31:01.472>delivering <00:31:01.612>the <00:31:01.752>right

656
00:31:04.062 --> 00:31:06.192
<00:31:04.062>talent <00:31:04.262>and <00:31:04.462>are <00:31:04.661>they <00:31:04.861>driving <00:31:05.062>the <00:31:05.262>right <00:31:05.462>results?

657
00:31:06.232 --> 00:31:07.052
<00:31:06.232>And <00:31:06.478>we've <00:31:06.724>had <00:31:06.969>that

658
00:31:08.352 --> 00:31:11.662
<00:31:08.352>on <00:31:08.507>us <00:31:08.663>for <00:31:08.818>a <00:31:08.974>while. <00:31:09.129>But <00:31:09.285>I <00:31:09.440>do <00:31:09.596>think <00:31:09.752>this

659
00:31:13.952 --> 00:31:17.532
<00:31:13.952>is <00:31:14.127>more <00:31:14.302>of <00:31:14.477>a <00:31:14.652>differentiator <00:31:14.827>from <00:31:15.002>a <00:31:15.177>company <00:31:15.352>perspective

660
00:31:17.672 --> 00:31:18.592
of

661
00:31:20.772 --> 00:31:24.691
<00:31:20.772>coming <00:31:20.947>to <00:31:21.121>an <00:31:21.297>organization <00:31:21.472>that <00:31:21.647>doesn't <00:31:21.822>just <00:31:21.996>treat <00:31:22.172>HR

662
00:31:24.732 --> 00:31:28.652
<00:31:24.732>kind <00:31:24.887>of <00:31:25.043>like <00:31:25.198>the <00:31:25.354>policy <00:31:25.509>and <00:31:25.665>process <00:31:25.820>and <00:31:25.976>program <00:31:26.132>function,

663
00:31:28.732 --> 00:31:29.732
<00:31:28.732>but <00:31:29.032>it <00:31:29.331>is <00:31:29.632>the

664
00:31:31.032 --> 00:31:34.712
<00:31:31.032>heartbeat <00:31:31.232>of <00:31:31.432>a <00:31:31.631>company. <00:31:31.831>It <00:31:32.032>is <00:31:32.232>the <00:31:32.432>experience,

665
00:31:34.952 --> 00:31:38.882
<00:31:34.952>really <00:31:35.107>the <00:31:35.263>architect <00:31:35.418>of <00:31:35.574>the <00:31:35.729>experience <00:31:35.885>in <00:31:36.040>a <00:31:36.196>broader <00:31:36.352>way

666
00:31:38.972 --> 00:31:42.962
<00:31:38.972>that <00:31:39.112>people-- <00:31:39.252>I <00:31:39.392>would <00:31:39.532>love <00:31:39.672>for <00:31:39.812>DocuSign <00:31:39.952>to <00:31:40.091>be <00:31:40.232>the <00:31:40.372>organization

667
00:31:42.992 --> 00:31:45.362
<00:31:42.992>that <00:31:43.167>everyone <00:31:43.341>wants <00:31:43.517>to <00:31:43.692>come <00:31:43.867>to <00:31:44.042>at <00:31:44.216>some <00:31:44.392>point.

668
00:31:45.552 --> 00:31:49.492
<00:31:45.552>Maybe <00:31:45.651>not <00:31:45.752>stay <00:31:45.851>their <00:31:45.952>whole <00:31:46.052>career, <00:31:46.151>but <00:31:46.252>they're <00:31:46.351>like, <00:31:46.452>"Man, <00:31:46.552>you <00:31:46.651>have <00:31:46.752>to <00:31:46.851>go <00:31:46.952>to

669
00:31:49.572 --> 00:31:53.412
<00:31:49.572>Doc. <00:31:49.654>At <00:31:49.736>some <00:31:49.819>point, <00:31:49.901>you <00:31:49.983>have <00:31:50.066>to <00:31:50.148>have <00:31:50.230>a <00:31:50.313>stint <00:31:50.395>at <00:31:50.477>DocuSign." <00:31:50.560>Even <00:31:50.642>if <00:31:50.724>it's <00:31:50.807>for <00:31:50.889>a <00:31:50.972>few

670
00:31:53.452 --> 00:31:57.352
<00:31:53.452>years, <00:31:53.545>just <00:31:53.638>find <00:31:53.732>a <00:31:53.825>way <00:31:53.918>to <00:31:54.012>get <00:31:54.105>a <00:31:54.198>job <00:31:54.292>at <00:31:54.385>DocuSign <00:31:54.478>because <00:31:54.572>you <00:31:54.665>will <00:31:54.758>have <00:31:54.852>an

671
00:31:57.372 --> 00:32:00.452
<00:31:57.372>experience <00:31:57.652>like <00:31:57.932>you <00:31:58.212>will <00:31:58.492>never <00:31:58.772>understand.

672
00:32:00.522 --> 00:32:04.372
<00:32:00.522>And <00:32:00.629>you <00:32:00.737>won't <00:32:00.845>have <00:32:00.952>that <00:32:01.060>at <00:32:01.168>every <00:32:01.275>company, <00:32:01.383>but <00:32:01.491>you <00:32:01.598>have <00:32:01.706>to <00:32:01.814>experience <00:32:01.922>it.

673
00:32:04.752 --> 00:32:06.972
<00:32:04.752>And <00:32:04.952>that's <00:32:05.152>what <00:32:05.351>I <00:32:05.552>would <00:32:05.752>love <00:32:05.952>for <00:32:06.152>DocuSign-

674
00:32:06.982 --> 00:32:06.982
Yeah

675
00:32:07.032 --> 00:32:08.132
<00:32:07.032>... <00:32:07.173>to <00:32:07.314>be <00:32:07.456>known <00:32:07.597>for <00:32:07.739>down <00:32:07.880>the <00:32:08.022>road.

676
00:32:08.372 --> 00:32:12.092
<00:32:08.372>I <00:32:08.527>think <00:32:08.683>that <00:32:08.838>is <00:32:08.994>already <00:32:09.149>a <00:32:09.305>really <00:32:09.460>good <00:32:09.616>closing <00:32:09.772>statement.

677
00:32:12.172 --> 00:32:15.932
<00:32:12.172>We <00:32:12.299>are <00:32:12.426>coming <00:32:12.553>very <00:32:12.681>close <00:32:12.808>to <00:32:12.935>the <00:32:13.062>end, <00:32:13.190>and <00:32:13.317>we <00:32:13.444>could <00:32:13.572>probably

678
00:32:15.972 --> 00:32:17.272
<00:32:15.972>talk <00:32:16.362>for <00:32:16.752>more <00:32:17.141>hours.

679
00:32:18.712 --> 00:32:22.212
<00:32:18.712>I <00:32:18.887>don't <00:32:19.062>know. <00:32:19.237>We <00:32:19.412>are <00:32:19.587>trying, <00:32:19.762>I'll <00:32:19.937>spoiler <00:32:20.112>something.

680
00:32:22.312 --> 00:32:26.192
<00:32:22.312>It's <00:32:22.419>not <00:32:22.527>agreed, <00:32:22.635>and <00:32:22.742>I <00:32:22.850>hope <00:32:22.958>we <00:32:23.065>can <00:32:23.173>make <00:32:23.281>it <00:32:23.388>because <00:32:23.496>we <00:32:23.604>would <00:32:23.712>love

681
00:32:26.252 --> 00:32:30.192
<00:32:26.252>to <00:32:26.351>have <00:32:26.452>Jennifer <00:32:26.552>at <00:32:26.652>one <00:32:26.752>of <00:32:26.851>our <00:32:26.952>conferences, <00:32:27.052>either <00:32:27.152>in <00:32:27.252>Berlin <00:32:27.351>or <00:32:27.452>in <00:32:27.552>San <00:32:27.652>Jose

682
00:32:30.491 --> 00:32:31.292
<00:32:30.491>in <00:32:31.211>September.

683
00:32:31.822 --> 00:32:31.822
Yeah.

684
00:32:31.872 --> 00:32:34.352
<00:32:31.872>Because <00:32:32.072>I <00:32:32.272>think <00:32:32.472>the <00:32:32.672>topic <00:32:32.872>is <00:32:33.072>extremely <00:32:33.272>important.

685
00:32:34.412 --> 00:32:36.512
<00:32:34.412>I <00:32:34.645>think <00:32:34.878>the <00:32:35.112>topic <00:32:35.345>is <00:32:35.578>extremely <00:32:35.812>modern.

686
00:32:36.572 --> 00:32:40.472
<00:32:36.572>I <00:32:36.747>think <00:32:36.922>it's <00:32:37.097>definitely <00:32:37.272>the <00:32:37.447>right <00:32:37.622>approach <00:32:37.797>to <00:32:37.972>make

687
00:32:40.512 --> 00:32:44.432
<00:32:40.512>it <00:32:40.639>an <00:32:40.766>experience <00:32:40.893>for <00:32:41.021>the <00:32:41.148>people <00:32:41.275>working <00:32:41.402>with <00:32:41.530>us <00:32:41.657>and <00:32:41.784>for <00:32:41.912>us,

688
00:32:44.872 --> 00:32:45.552
<00:32:44.872>and <00:32:45.178>not <00:32:45.484>only

689
00:32:46.932 --> 00:32:50.752
<00:32:46.932>when <00:32:47.032>we're <00:32:47.132>trying <00:32:47.232>to <00:32:47.332>hire <00:32:47.432>them, <00:32:47.532>I <00:32:47.632>think <00:32:47.732>it's <00:32:47.832>the <00:32:47.932>entire <00:32:48.032>time <00:32:48.132>they <00:32:48.232>are <00:32:48.332>spending

690
00:32:50.812 --> 00:32:54.772
<00:32:50.812>with <00:32:50.905>us. <00:32:50.998>I <00:32:51.091>think <00:32:51.185>it <00:32:51.278>should <00:32:51.371>be <00:32:51.465>an <00:32:51.558>experience, <00:32:51.651>and <00:32:51.745>it's <00:32:51.838>worth <00:32:51.931>to <00:32:52.025>be <00:32:52.118>an <00:32:52.212>experience

691
00:32:54.812 --> 00:32:57.102
<00:32:54.812>for <00:32:54.952>them <00:32:55.091>because <00:32:55.232>I <00:32:55.371>think <00:32:55.512>they <00:32:55.651>are, <00:32:55.792>as <00:32:55.931>you <00:32:56.072>said, <00:32:56.212>it's

692
00:32:58.672 --> 00:33:01.412
<00:32:58.672>probably <00:32:58.799>the <00:32:58.926>most <00:32:59.053>complicated, <00:32:59.181>but <00:32:59.308>the <00:32:59.435>biggest <00:32:59.562>asset <00:32:59.690>that <00:32:59.817>we <00:32:59.944>have <00:33:00.072>within

693
00:33:01.692 --> 00:33:02.292
organizations.

694
00:33:02.832 --> 00:33:02.862
<00:33:02.832>I <00:33:02.859>thought-

695
00:33:02.892 --> 00:33:06.712
<00:33:02.892>Before <00:33:02.992>we <00:33:03.092>end <00:33:03.192>up <00:33:03.292>this <00:33:03.392>episode, <00:33:03.492>I <00:33:03.592>want <00:33:03.692>to <00:33:03.792>do <00:33:03.892>a <00:33:03.992>kind <00:33:04.092>of <00:33:04.192>a <00:33:04.292>quick

696
00:33:06.752 --> 00:33:08.362
<00:33:06.752>fire <00:33:07.032>around <00:33:07.312>with <00:33:07.591>you. <00:33:07.871>So <00:33:08.152>I-

697
00:33:08.472 --> 00:33:08.972
<00:33:08.472>Love <00:33:08.922>it

698
00:33:08.982 --> 00:33:12.792
<00:33:08.982>... <00:33:09.064>if <00:33:09.146>okay, <00:33:09.229>I <00:33:09.311>will <00:33:09.393>throw <00:33:09.476>out <00:33:09.558>some <00:33:09.640>topics <00:33:09.723>towards <00:33:09.805>you, <00:33:09.887>and <00:33:09.970>I <00:33:10.052>would <00:33:10.134>ask <00:33:10.217>you <00:33:10.299>to <00:33:10.382>pick

699
00:33:12.832 --> 00:33:16.092
<00:33:12.832>one <00:33:12.959>of <00:33:13.086>the <00:33:13.213>two <00:33:13.341>that <00:33:13.468>I <00:33:13.595>offer <00:33:13.722>you <00:33:13.850>without <00:33:13.977>thinking <00:33:14.104>too <00:33:14.232>much.

700
00:33:16.152 --> 00:33:19.852
<00:33:16.152>So <00:33:16.307>the <00:33:16.463>first <00:33:16.618>one <00:33:16.774>is <00:33:16.929>centralized <00:33:17.085>HR <00:33:17.240>model <00:33:17.396>or <00:33:17.552>embedded

701
00:33:19.952 --> 00:33:20.772
<00:33:19.952>business <00:33:20.690>HR?

702
00:33:23.492 --> 00:33:25.472
<00:33:23.492>Centralized... <00:33:23.841>What, <00:33:24.192>do <00:33:24.542>that <00:33:24.892>again?

703
00:33:26.312 --> 00:33:29.852
<00:33:26.312>Centralized <00:33:26.545>HR <00:33:26.778>model <00:33:27.012>or <00:33:27.245>embedded <00:33:27.478>business <00:33:27.712>HR.

704
00:33:30.172 --> 00:33:32.862
<00:33:30.172>So <00:33:30.522>embedded <00:33:30.872>in <00:33:31.222>the <00:33:31.572>business.

705
00:33:32.862 --> 00:33:33.612
<00:33:32.862>Oh, <00:33:33.030>embedded <00:33:33.199>business <00:33:33.368>HR, <00:33:33.537>yeah.

706
00:33:34.312 --> 00:33:36.992
<00:33:34.312>Data <00:33:34.545>over <00:33:34.778>intuition <00:33:35.012>or <00:33:35.245>intuition <00:33:35.478>over <00:33:35.712>data?

707
00:33:37.872 --> 00:33:41.712
<00:33:37.872>See, <00:33:38.012>I <00:33:38.152>get <00:33:38.292>that <00:33:38.432>question <00:33:38.572>sometimes. <00:33:38.712>It's <00:33:38.852>not <00:33:38.992>binary <00:33:39.132>to <00:33:39.272>me.

708
00:33:41.721 --> 00:33:41.721
No.

709
00:33:41.812 --> 00:33:45.692
<00:33:41.812>I <00:33:41.939>think <00:33:42.066>you <00:33:42.193>have <00:33:42.321>to <00:33:42.448>have <00:33:42.575>judgment <00:33:42.702>and <00:33:42.830>intuition <00:33:42.957>that's <00:33:43.084>combined <00:33:43.212>with

710
00:33:45.762 --> 00:33:46.332
<00:33:45.762>data, <00:33:46.275>and

711
00:33:47.292 --> 00:33:50.072
<00:33:47.292>the <00:33:47.432>more <00:33:47.572>experience <00:33:47.712>you <00:33:47.851>have, <00:33:47.992>the <00:33:48.131>better <00:33:48.272>you <00:33:48.411>are <00:33:48.552>at <00:33:48.692>that.

712
00:33:51.752 --> 00:33:55.712
<00:33:51.752>Internal <00:33:51.985>talent <00:33:52.218>marketplace <00:33:52.452>or <00:33:52.685>external <00:33:52.918>hiring <00:33:53.152>focus?

713
00:33:56.552 --> 00:33:57.972
<00:33:56.552>Internal <00:33:57.191>talent <00:33:57.830>marketplace.

714
00:33:58.872 --> 00:34:02.112
<00:33:58.872>Employee <00:33:59.105>experience <00:33:59.338>first <00:33:59.572>or <00:33:59.805>manager <00:34:00.038>capability <00:34:00.272>first?

715
00:34:03.092 --> 00:34:04.672
<00:34:03.092>I <00:34:03.247>don't <00:34:03.403>think <00:34:03.558>you <00:34:03.714>can <00:34:03.869>have <00:34:04.025>one <00:34:04.180>without <00:34:04.336>the <00:34:04.492>other.

716
00:34:04.932 --> 00:34:07.412
<00:34:04.932>I <00:34:05.048>think <00:34:05.165>you <00:34:05.282>have <00:34:05.398>to <00:34:05.515>have <00:34:05.632>manager <00:34:05.748>capability <00:34:05.865>to <00:34:05.982>have <00:34:06.098>a <00:34:06.215>good <00:34:06.332>experience.

717
00:34:08.162 --> 00:34:10.033
<00:34:08.161>Performance <00:34:08.511>ratings <00:34:08.861>or <00:34:09.212>no <00:34:09.562>ratings?

718
00:34:10.892 --> 00:34:14.482
<00:34:10.891>Performance. <00:34:11.019>Well, <00:34:11.146>again, <00:34:11.273>I <00:34:11.401>know <00:34:11.528>this <00:34:11.655>is <00:34:11.782>a <00:34:11.910>fire <00:34:12.037>round, <00:34:12.164>but <00:34:12.292>it

719
00:34:14.493 --> 00:34:16.493
<00:34:14.493>depends <00:34:14.726>on <00:34:14.959>the <00:34:15.192>maturity <00:34:15.426>of <00:34:15.659>the <00:34:15.893>company.

720
00:34:16.922 --> 00:34:16.922
Yeah.

721
00:34:16.973 --> 00:34:20.892
<00:34:16.973>If <00:34:17.072>there's <00:34:17.172>not <00:34:17.273>a <00:34:17.373>way <00:34:17.473>for <00:34:17.572>people <00:34:17.672>to <00:34:17.773>know <00:34:17.873>where <00:34:17.973>they <00:34:18.072>stand <00:34:18.172>and <00:34:18.273>how <00:34:18.373>they're

722
00:34:20.932 --> 00:34:24.432
<00:34:20.931>doing, <00:34:21.087>and <00:34:21.243>that's <00:34:21.398>not <00:34:21.554>just <00:34:21.709>deeply <00:34:21.865>embedded <00:34:22.020>into <00:34:22.176>the <00:34:22.331>company

723
00:34:24.513 --> 00:34:25.932
<00:34:24.513>culture, <00:34:24.938>you <00:34:25.364>need <00:34:25.790>ratings.

724
00:34:26.362 --> 00:34:26.362
Yeah.

725
00:34:26.412 --> 00:34:27.842
<00:34:26.411>If <00:34:26.733>that <00:34:27.055>exists, <00:34:27.377>you <00:34:27.699>don't.

726
00:34:29.592 --> 00:34:33.432
<00:34:29.592>And <00:34:29.699>the <00:34:29.807>last <00:34:29.915>one, <00:34:30.022>HR <00:34:30.130>as <00:34:30.238>a <00:34:30.345>cost <00:34:30.453>center <00:34:30.561>or <00:34:30.668>HR <00:34:30.776>as <00:34:30.884>a <00:34:30.992>revenue

727
00:34:33.592 --> 00:34:34.162
enabler?

728
00:34:34.953 --> 00:34:35.953
<00:34:34.953>Revenue <00:34:35.853>enabler.

729
00:34:36.732 --> 00:34:40.531
<00:34:36.732>All <00:34:36.859>right. <00:34:36.986>Cool. <00:34:37.113>And <00:34:37.241>the <00:34:37.368>very <00:34:37.495>last <00:34:37.622>question, <00:34:37.750>because <00:34:37.877>I <00:34:38.004>ask <00:34:38.132>this

730
00:34:40.553 --> 00:34:44.453
<00:34:40.553>question <00:34:40.646>to <00:34:40.739>all <00:34:40.833>my <00:34:40.926>guests <00:34:41.019>as <00:34:41.112>well, <00:34:41.206>if <00:34:41.299>Aladdin <00:34:41.393>with <00:34:41.486>his <00:34:41.579>magic <00:34:41.672>lamp <00:34:41.766>would <00:34:41.859>come <00:34:41.953>to

731
00:34:44.553 --> 00:34:48.533
<00:34:44.553>you <00:34:44.680>now <00:34:44.807>offering <00:34:44.934>you <00:34:45.062>one <00:34:45.189>wish <00:34:45.316>for <00:34:45.443>free, <00:34:45.571>what <00:34:45.698>would <00:34:45.825>it <00:34:45.953>be?

732
00:34:50.892 --> 00:34:51.712
<00:34:50.891>Oh, <00:34:51.630>man.

733
00:34:53.592 --> 00:34:55.792
<00:34:53.592>There's <00:34:53.719>so <00:34:53.846>many <00:34:53.973>things <00:34:54.101>to <00:34:54.228>wish <00:34:54.355>for <00:34:54.482>in <00:34:54.610>this <00:34:54.737>day <00:34:54.864>and <00:34:54.992>age.

734
00:34:55.973 --> 00:34:56.872
Yeah.

735
00:34:57.972 --> 00:34:58.392
<00:34:57.972>I <00:34:58.161>don't <00:34:58.350>know.

736
00:34:59.572 --> 00:35:01.172
<00:34:59.572>I <00:34:59.852>wish <00:35:00.132>for <00:35:00.412>10 <00:35:00.692>more <00:35:00.972>wishes.

737
00:35:03.712 --> 00:35:05.952
<00:35:03.712>I <00:35:03.945>will <00:35:04.178>forward <00:35:04.412>it <00:35:04.645>directly <00:35:04.878>to <00:35:05.112>him.

738
00:35:08.712 --> 00:35:10.712
<00:35:08.712>Jennifer, <00:35:08.912>it <00:35:09.112>was <00:35:09.312>a <00:35:09.512>great <00:35:09.712>pleasure <00:35:09.912>having <00:35:10.112>you.

739
00:35:11.032 --> 00:35:14.812
<00:35:11.032>I <00:35:11.148>think <00:35:11.265>it <00:35:11.382>was <00:35:11.498>really <00:35:11.615>interesting <00:35:11.732>and <00:35:11.848>inspiring <00:35:11.965>episode, <00:35:12.082>and <00:35:12.198>a <00:35:12.315>really <00:35:12.432>nice

740
00:35:14.852 --> 00:35:18.732
<00:35:14.852>discussion. <00:35:15.007>And <00:35:15.163>thank <00:35:15.318>you <00:35:15.474>for <00:35:15.629>opening <00:35:15.785>up <00:35:15.940>our <00:35:16.096>minds, <00:35:16.252>for

741
00:35:18.792 --> 00:35:22.632
<00:35:18.792>taking <00:35:18.892>a <00:35:18.991>totally <00:35:19.092>new <00:35:19.192>approach, <00:35:19.292>and <00:35:19.392>I <00:35:19.491>think <00:35:19.592>it's <00:35:19.692>really <00:35:19.792>a <00:35:19.892>new <00:35:19.991>approach <00:35:20.092>for <00:35:20.192>HR.

742
00:35:23.392 --> 00:35:23.402
<00:35:23.392>Thank <00:35:23.401>you.

743
00:35:23.432 --> 00:35:27.352
<00:35:23.432>And <00:35:23.587>I <00:35:23.743>think <00:35:23.898>it's <00:35:24.054>really <00:35:24.209>worth <00:35:24.365>being <00:35:24.520>sought <00:35:24.676>by <00:35:24.832>a

744
00:35:27.432 --> 00:35:28.932
<00:35:27.432>lot <00:35:27.769>of <00:35:28.107>organizations <00:35:28.444>how <00:35:28.781>to

745
00:35:30.092 --> 00:35:32.952
<00:35:30.092>put <00:35:30.247>that <00:35:30.403>in <00:35:30.558>place <00:35:30.714>within <00:35:30.869>their <00:35:31.025>own <00:35:31.180>organizations <00:35:31.336>and <00:35:31.492>companies.

746
00:35:33.772 --> 00:35:36.132
<00:35:33.772>It <00:35:33.912>was <00:35:34.052>a <00:35:34.192>pleasure <00:35:34.332>having <00:35:34.471>you. <00:35:34.612>Thank <00:35:34.752>you <00:35:34.892>for <00:35:35.032>your <00:35:35.172>time.

747
00:35:36.222 --> 00:35:38.072
<00:35:36.222>Thank <00:35:36.422>you <00:35:36.622>for <00:35:36.822>sharing <00:35:37.022>your <00:35:37.222>thoughts <00:35:37.422>and <00:35:37.622>ideas.

748
00:35:38.892 --> 00:35:40.262
<00:35:38.892>And <00:35:39.097>dear <00:35:39.303>audience, <00:35:39.508>I <00:35:39.714>hope <00:35:39.919>you <00:35:40.125>have

749
00:35:41.172 --> 00:35:44.712
<00:35:41.172>as <00:35:41.288>much <00:35:41.405>fun <00:35:41.522>by <00:35:41.638>listening <00:35:41.755>to <00:35:41.872>it <00:35:41.988>as <00:35:42.105>I <00:35:42.222>had <00:35:42.338>during <00:35:42.455>the <00:35:42.572>recording.

750
00:35:44.772 --> 00:35:48.612
<00:35:44.772>And <00:35:44.865>Jennifer, <00:35:44.958>goodbye. <00:35:45.052>And <00:35:45.145>I <00:35:45.238>really <00:35:45.332>hope <00:35:45.425>that <00:35:45.518>we <00:35:45.612>see <00:35:45.705>each <00:35:45.798>other <00:35:45.892>either <00:35:45.985>in <00:35:46.078>Berlin <00:35:46.172>or

751
00:35:48.732 --> 00:35:49.692
<00:35:48.732>San <00:35:49.596>Jose.

752
00:35:49.752 --> 00:35:53.552
<00:35:49.752>Yeah, <00:35:49.907>listen, <00:35:50.063>and <00:35:50.218>by <00:35:50.374>the <00:35:50.529>time <00:35:50.685>San <00:35:50.840>Jose <00:35:50.996>comes <00:35:51.152>around,

753
00:35:53.692 --> 00:35:57.192
<00:35:53.692>I'll <00:35:53.799>have <00:35:53.907>even <00:35:54.015>more <00:35:54.122>to <00:35:54.230>discuss <00:35:54.338>because <00:35:54.445>we'll <00:35:54.553>be <00:35:54.661>farther <00:35:54.768>along <00:35:54.876>on <00:35:54.984>our <00:35:55.092>journey.

754
00:35:57.232 --> 00:36:01.092
<00:35:57.232>Yeah. <00:35:57.432>And <00:35:57.632>I <00:35:57.832>think <00:35:58.032>that's <00:35:58.232>really <00:35:58.432>extremely <00:35:58.632>useful

755
00:36:01.132 --> 00:36:04.912
<00:36:01.132>information <00:36:01.287>because <00:36:01.443>I <00:36:01.598>think <00:36:01.754>it <00:36:01.909>needs <00:36:02.065>the <00:36:02.220>brave <00:36:02.376>guys <00:36:02.532>first

756
00:36:05.012 --> 00:36:06.732
<00:36:05.012>that <00:36:05.292>really <00:36:05.572>trying <00:36:05.852>new <00:36:06.132>things <00:36:06.412>out.

757
00:36:06.792 --> 00:36:10.592
<00:36:06.792>And <00:36:06.947>I <00:36:07.103>was <00:36:07.258>really <00:36:07.414>impressed <00:36:07.569>when <00:36:07.725>we <00:36:07.880>talked <00:36:08.036>in <00:36:08.192>the

758
00:36:10.632 --> 00:36:12.712
<00:36:10.632>beginning, <00:36:10.865>when <00:36:11.098>we <00:36:11.332>had <00:36:11.565>the <00:36:11.798>set-up <00:36:12.032>call.

759
00:36:12.752 --> 00:36:16.572
<00:36:12.752>When <00:36:12.907>you <00:36:13.063>told <00:36:13.218>me <00:36:13.374>the <00:36:13.529>approach, <00:36:13.685>I <00:36:13.840>was <00:36:13.996>really <00:36:14.152>impressed

760
00:36:16.592 --> 00:36:20.332
<00:36:16.592>because <00:36:16.692>I <00:36:16.792>think <00:36:16.892>that's <00:36:16.992>a <00:36:17.092>modern, <00:36:17.192>new <00:36:17.292>way <00:36:17.392>of <00:36:17.492>thinking <00:36:17.592>it <00:36:17.692>in <00:36:17.792>a <00:36:17.892>total <00:36:17.992>different

761
00:36:21.712 --> 00:36:23.472
<00:36:21.712>direction <00:36:22.412>and <00:36:23.112>dimension.

762
00:36:23.482 --> 00:36:23.482
Awesome.

763
00:36:23.492 --> 00:36:24.182
<00:36:23.492>Thank <00:36:23.699>you <00:36:23.906>very <00:36:24.113>much.

764
00:36:24.382 --> 00:36:24.772
<00:36:24.382>Thank <00:36:24.733>you.

765
00:36:24.782 --> 00:36:27.412
<00:36:24.782>It <00:36:24.909>was <00:36:25.036>a <00:36:25.163>pleasure <00:36:25.291>having <00:36:25.418>you. <00:36:25.545>Have <00:36:25.672>a <00:36:25.800>nice <00:36:25.927>day, <00:36:26.054>and <00:36:26.182>goodbye.

766
00:36:27.872 --> 00:36:28.502
<00:36:27.872>You <00:36:27.985>too. <00:36:28.098>Take <00:36:28.212>care. <00:36:28.325>Bye <00:36:28.439>bye.

767
00:36:28.502 --> 00:36:28.652
Bye.