WEBVTT

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<00:00:02.060>Welcome <00:00:02.330>to <00:00:02.600>another <00:00:02.870>Coffee <00:00:03.140>With <00:00:03.410>Developers.

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<00:00:03.620>We're <00:00:03.747>here <00:00:03.874>again <00:00:04.001>live <00:00:04.129>at <00:00:04.256>the <00:00:04.383>Twilio <00:00:04.510>SIGNAL <00:00:04.638>conference, <00:00:04.765>and <00:00:04.892>as <00:00:05.020>we

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<00:00:07.600>want <00:00:07.800>some <00:00:08.000>signal, <00:00:08.200>we <00:00:08.400>also <00:00:08.600>want <00:00:08.799>some <00:00:09.000>noise.

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<00:00:09.860>Oh, <00:00:10.015>I <00:00:10.171>can <00:00:10.326>give <00:00:10.482>you <00:00:10.637>lots <00:00:10.793>and <00:00:10.948>lots <00:00:11.104>of <00:00:11.260>noise.

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<00:00:11.680>What <00:00:11.854>kind <00:00:12.029>of <00:00:12.204>noise <00:00:12.379>were <00:00:12.554>you <00:00:12.729>talking <00:00:12.904>about?

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<00:00:13.700>So <00:00:13.818>who <00:00:13.936>are <00:00:14.054>you? <00:00:14.173>What <00:00:14.291>do <00:00:14.409>you <00:00:14.527>do?

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<00:00:15.380>I'm <00:00:15.507>Mish. <00:00:15.634>I'm <00:00:15.761>a <00:00:15.889>developer <00:00:16.016>evangelist <00:00:16.143>at <00:00:16.270>Twilio, <00:00:16.398>and <00:00:16.525>I <00:00:16.652>have <00:00:16.780>flown

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<00:00:19.380>over <00:00:19.473>here <00:00:19.566>from <00:00:19.660>Australia, <00:00:19.753>so <00:00:19.846>it's <00:00:19.939>very <00:00:20.033>lovely <00:00:20.126>to <00:00:20.220>be <00:00:20.313>in <00:00:20.406>this <00:00:20.500>country <00:00:20.593>at <00:00:20.686>the <00:00:20.779>moment.

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<00:00:23.000>And <00:00:23.116>you <00:00:23.233>used <00:00:23.350>to <00:00:23.466>be <00:00:23.583>the <00:00:23.700>Hackathon <00:00:23.816>Queen, <00:00:23.933>and <00:00:24.050>now <00:00:24.166>you're <00:00:24.283>not <00:00:24.400>anymore?

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<00:00:26.060>I <00:00:26.419>still <00:00:26.780>am.

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<00:00:27.200>You <00:00:27.452>still <00:00:27.704>am?

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<00:00:27.780>Very <00:00:27.935>much <00:00:28.091>still <00:00:28.246>a <00:00:28.402>Hackathon <00:00:28.557>Queen. <00:00:28.713>I'm <00:00:28.868>still <00:00:29.024>running <00:00:29.180>hackathons.

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<00:00:31.140>Actually, <00:00:31.295>hackathons <00:00:31.451>have <00:00:31.606>made <00:00:31.762>a <00:00:31.917>real <00:00:32.073>resurgence <00:00:32.228>at <00:00:32.384>the <00:00:32.540>moment.

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<00:00:34.700>So <00:00:34.900>Anthropic <00:00:35.100>just <00:00:35.300>opened <00:00:35.500>an <00:00:35.700>office <00:00:35.900>in <00:00:36.100>Sydney.

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Okay.

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<00:00:38.440>So <00:00:38.599>I'm <00:00:38.757>in <00:00:38.917>Melbourne. <00:00:39.076>They're <00:00:39.235>in <00:00:39.394>Sydney.

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<00:00:39.800>But <00:00:39.916>they're <00:00:40.033>doing <00:00:40.150>a <00:00:40.266>big <00:00:40.383>hackathon <00:00:40.500>at <00:00:40.616>the <00:00:40.733>moment, <00:00:40.849>and <00:00:40.966>there's <00:00:41.083>hackathons <00:00:41.199>happening

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<00:00:43.340>all <00:00:43.467>the <00:00:43.594>time. <00:00:43.721>I'm <00:00:43.849>still <00:00:43.976>a <00:00:44.103>judge <00:00:44.230>on <00:00:44.358>Dev, <00:00:44.485>like <00:00:44.612>the <00:00:44.740>platform

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dev.to.

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Yeah.

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<00:00:49.220>So <00:00:49.320>I've <00:00:49.420>been <00:00:49.519>judging <00:00:49.620>hackathons <00:00:49.720>since <00:00:49.820>the <00:00:49.920>start <00:00:50.019>of <00:00:50.120>the <00:00:50.220>year <00:00:50.320>there <00:00:50.420>still, <00:00:50.519>and <00:00:50.620>still

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<00:00:52.800>been <00:00:52.974>participating <00:00:53.150>in <00:00:53.324>some, <00:00:53.500>judging <00:00:53.675>some <00:00:53.849>live <00:00:54.025>hackathons <00:00:54.199>still.

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<00:00:56.560>So <00:00:56.735>still <00:00:56.910>been <00:00:57.085>doing <00:00:57.260>lots <00:00:57.435>and <00:00:57.610>lots <00:00:57.785>of <00:00:57.960>hackathons.

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<00:00:59.210>So <00:00:59.410>in <00:00:59.610>this <00:00:59.810>world <00:01:00.010>of <00:01:00.210>agentic <00:01:00.410>development <00:01:00.610>and

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<00:01:03.680>AI-supported <00:01:05.080>development,

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<00:01:07.980>do <00:01:08.096>you <00:01:08.213>feel <00:01:08.330>that <00:01:08.446>changing? <00:01:08.563>I <00:01:08.680>always <00:01:08.796>liked <00:01:08.913>the <00:01:09.030>hackathon <00:01:09.146>bit, <00:01:09.263>starting <00:01:09.380>from

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<00:01:11.740>scratch <00:01:11.833>and <00:01:11.926>nothing, <00:01:12.020>and <00:01:12.113>now <00:01:12.206>people <00:01:12.300>are <00:01:12.393>just <00:01:12.486>like, <00:01:12.580>"Oh, <00:01:12.673>I <00:01:12.766>do <00:01:12.860>a <00:01:12.953>prompt," <00:01:13.046>and <00:01:13.140>they've

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<00:01:14.400>got <00:01:14.633>60 <00:01:14.866>million <00:01:15.100>lines <00:01:15.333>of <00:01:15.566>code <00:01:15.800>already.

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<00:01:16.400>I <00:01:16.555>think <00:01:16.711>it's <00:01:16.866>really <00:01:17.022>interesting <00:01:17.177>because <00:01:17.333>the <00:01:17.488>concept <00:01:17.644>of <00:01:17.800>a

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<00:01:19.920>hackathon <00:01:20.200>will <00:01:20.480>always <00:01:20.760>stay <00:01:21.040>the <00:01:21.320>same.

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<00:01:22.840>And <00:01:23.073>the <00:01:23.306>concept <00:01:23.540>of <00:01:23.773>a <00:01:24.006>hackathon <00:01:24.240>is

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<00:01:26.080>take <00:01:26.386>a <00:01:26.692>problem,

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Mm-hmm.

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<00:01:28.980>Build <00:01:29.087>something <00:01:29.195>as <00:01:29.303>part <00:01:29.410>of <00:01:29.518>it. <00:01:29.626>Now, <00:01:29.733>I <00:01:29.841>know <00:01:29.949>when <00:01:30.056>we're <00:01:30.164>talking <00:01:30.272>about <00:01:30.380>tech-specific

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<00:01:32.800>hackathons, <00:01:32.975>sometimes <00:01:33.149>we <00:01:33.325>do <00:01:33.500>worry <00:01:33.675>less <00:01:33.850>about <00:01:34.024>the <00:01:34.200>problem

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<00:01:36.740>itself <00:01:36.973>and <00:01:37.206>just <00:01:37.440>about <00:01:37.673>building <00:01:37.906>cool <00:01:38.140>technology.

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<00:01:39.360>But <00:01:39.487>we've <00:01:39.614>done <00:01:39.741>so <00:01:39.869>much <00:01:39.996>of <00:01:40.123>that <00:01:40.250>now <00:01:40.378>that <00:01:40.505>we <00:01:40.632>really <00:01:40.760>have

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<00:01:43.380>stepped <00:01:43.487>back <00:01:43.595>a <00:01:43.703>little <00:01:43.810>bit <00:01:43.918>to <00:01:44.026>really <00:01:44.133>focusing <00:01:44.241>on <00:01:44.349>the <00:01:44.456>problem <00:01:44.564>we're <00:01:44.672>solving <00:01:44.780>or

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<00:01:47.020>something <00:01:47.127>that <00:01:47.235>we're <00:01:47.343>building. <00:01:47.450>And <00:01:47.558>I <00:01:47.666>think <00:01:47.773>what's <00:01:47.881>great <00:01:47.989>about <00:01:48.096>the <00:01:48.204>era <00:01:48.312>of <00:01:48.420>agentic

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<00:01:50.620>AI <00:01:50.760>and <00:01:50.900>having <00:01:51.040>AI-assisted <00:01:51.180>coding <00:01:51.320>tools <00:01:51.460>means <00:01:51.600>that <00:01:51.740>we're <00:01:51.880>able <00:01:52.020>to

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<00:01:54.580>get <00:01:54.755>to <00:01:54.929>those <00:01:55.105>outcomes <00:01:55.280>and <00:01:55.455>those <00:01:55.630>prototypes <00:01:55.804>much <00:01:55.980>faster.

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<00:01:58.860>So <00:01:58.987>I <00:01:59.114>still <00:01:59.241>tell <00:01:59.369>people, <00:01:59.496>even <00:01:59.623>the <00:01:59.750>hackathons <00:01:59.878>that <00:02:00.005>I'm <00:02:00.132>running <00:02:00.260>today,

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<00:02:02.840>when <00:02:02.933>you <00:02:03.026>get <00:02:03.120>to <00:02:03.213>the <00:02:03.306>hackathon, <00:02:03.400>don't <00:02:03.493>just <00:02:03.586>form <00:02:03.680>your <00:02:03.773>team, <00:02:03.866>open <00:02:03.960>up <00:02:04.053>a <00:02:04.146>laptop, <00:02:04.240>and

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<00:02:06.460>start <00:02:06.660>coding. <00:02:06.860>Was <00:02:07.059>what <00:02:07.259>I <00:02:07.460>used <00:02:07.660>to <00:02:07.860>say.

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<00:02:09.080>Now <00:02:09.188>it's, <00:02:09.296>don't <00:02:09.404>just <00:02:09.511>form <00:02:09.619>a <00:02:09.727>team, <00:02:09.834>open <00:02:09.942>up <00:02:10.050>a <00:02:10.157>laptop, <00:02:10.265>and <00:02:10.373>start <00:02:10.481>entering

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<00:02:13.060>a <00:02:13.420>prompt.

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<00:02:14.360>Stop <00:02:14.460>for <00:02:14.560>a <00:02:14.660>moment, <00:02:14.760>think <00:02:14.860>about <00:02:14.960>the <00:02:15.060>problem <00:02:15.160>you're <00:02:15.260>trying <00:02:15.360>to <00:02:15.460>solve <00:02:15.560>or <00:02:15.660>the <00:02:15.760>thing

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<00:02:17.600>you're <00:02:17.707>trying <00:02:17.815>to <00:02:17.923>build. <00:02:18.030>Then <00:02:18.138>think <00:02:18.246>about <00:02:18.353>the <00:02:18.461>best <00:02:18.569>way <00:02:18.676>to <00:02:18.784>actually <00:02:18.892>build <00:02:19.000>that,

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<00:02:21.720>solve <00:02:21.847>that, <00:02:21.974>think <00:02:22.101>about <00:02:22.229>the <00:02:22.356>user <00:02:22.483>experience, <00:02:22.610>all <00:02:22.738>those <00:02:22.865>types <00:02:22.992>of <00:02:23.120>things.

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<00:02:25.160>They're <00:02:25.287>the <00:02:25.414>types <00:02:25.541>of <00:02:25.669>things <00:02:25.796>an <00:02:25.923>AI-assisted <00:02:26.050>coding <00:02:26.178>tool <00:02:26.305>is <00:02:26.432>not <00:02:26.560>going

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<00:02:29.079>to <00:02:29.167>help <00:02:29.255>you <00:02:29.342>do. <00:02:29.429>Okay, <00:02:29.517>it'll <00:02:29.605>help <00:02:29.692>you, <00:02:29.779>but <00:02:29.867>it's <00:02:29.954>not <00:02:30.042>going <00:02:30.130>to <00:02:30.217>do <00:02:30.304>it <00:02:30.392>for <00:02:30.480>you.

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<00:02:33.260>So <00:02:33.367>put <00:02:33.475>the <00:02:33.583>tools <00:02:33.690>aside <00:02:33.798>to <00:02:33.906>start <00:02:34.013>with <00:02:34.121>when <00:02:34.229>we're <00:02:34.336>looking <00:02:34.444>at <00:02:34.552>hackathons, <00:02:34.660>and

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<00:02:37.240>think <00:02:37.367>about <00:02:37.494>what <00:02:37.621>we're <00:02:37.749>doing. <00:02:37.876>Bring <00:02:38.003>in <00:02:38.130>those <00:02:38.258>problem-solving <00:02:38.385>skills, <00:02:38.512>those <00:02:38.640>critical

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<00:02:40.800>thinking <00:02:41.000>skills, <00:02:41.200>and <00:02:41.400>then <00:02:41.600>add <00:02:41.800>the <00:02:42.000>AI-assisted <00:02:42.200>coding.

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<00:02:44.060>And <00:02:44.153>what <00:02:44.246>I <00:02:44.340>think <00:02:44.433>is <00:02:44.526>really <00:02:44.620>cool <00:02:44.713>about <00:02:44.806>the <00:02:44.900>hackathons <00:02:44.993>now <00:02:45.086>that <00:02:45.180>we're <00:02:45.273>going <00:02:45.366>to <00:02:45.460>is

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<00:02:48.100>before <00:02:48.380>when <00:02:48.660>we'd <00:02:48.940>just <00:02:49.220>see <00:02:49.500>maybe

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<00:02:51.380>three <00:02:51.487>or <00:02:51.595>four <00:02:51.703>out <00:02:51.810>of, <00:02:51.918>say, <00:02:52.026>a <00:02:52.133>dozen <00:02:52.241>teams, <00:02:52.349>maybe <00:02:52.456>three <00:02:52.564>or <00:02:52.672>four <00:02:52.780>would

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<00:02:55.280>get <00:02:55.455>to <00:02:55.630>a <00:02:55.805>nicely <00:02:55.980>polished <00:02:56.155>UI <00:02:56.330>and <00:02:56.505>things <00:02:56.680>work.

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<00:02:59.160>Now <00:02:59.267>we're <00:02:59.375>seeing <00:02:59.483>every <00:02:59.590>team <00:02:59.698>getting <00:02:59.806>to <00:02:59.913>that, <00:03:00.021>and <00:03:00.129>it <00:03:00.236>is <00:03:00.344>more <00:03:00.452>about, <00:03:00.560>okay,

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<00:03:03.040>here's <00:03:03.156>what <00:03:03.273>we've <00:03:03.390>built. <00:03:03.506>Here's <00:03:03.623>why <00:03:03.739>we've <00:03:03.856>built <00:03:03.973>it. <00:03:04.090>Here's <00:03:04.206>how <00:03:04.323>it <00:03:04.440>works.

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<00:03:06.489>And <00:03:06.629>I <00:03:06.769>think <00:03:06.909>that <00:03:07.049>having <00:03:07.189>those <00:03:07.329>AI-assisted <00:03:07.469>coding <00:03:07.609>tools <00:03:07.749>and <00:03:07.889>the

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<00:03:10.100>agentic <00:03:10.239>AIs <00:03:10.380>to <00:03:10.519>help <00:03:10.660>us, <00:03:10.799>we're <00:03:10.940>just <00:03:11.079>seeing <00:03:11.220>those <00:03:11.359>things <00:03:11.500>so

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<00:03:13.900>much <00:03:14.027>faster, <00:03:14.154>and <00:03:14.281>it's <00:03:14.409>just <00:03:14.536>enabling <00:03:14.663>people <00:03:14.790>to <00:03:14.918>do <00:03:15.045>so <00:03:15.172>much <00:03:15.300>more.

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<00:03:17.340>Hmm. <00:03:17.540>One <00:03:17.740>thing <00:03:17.940>I <00:03:18.140>found <00:03:18.340>when <00:03:18.540>just <00:03:18.740>using

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<00:03:20.720>AI <00:03:20.920>coding <00:03:21.120>tools, <00:03:21.320>I <00:03:21.520>found <00:03:21.720>that <00:03:21.920>it's <00:03:22.120>digging

67
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<00:03:24.440>back <00:03:24.567>into <00:03:24.694>the <00:03:24.821>most <00:03:24.949>common <00:03:25.076>solution, <00:03:25.203>the <00:03:25.330>easiest <00:03:25.458>one <00:03:25.585>that <00:03:25.712>is <00:03:25.840>there.

68
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<00:03:28.240>And <00:03:28.356>with <00:03:28.473>hackathons, <00:03:28.590>I <00:03:28.706>always <00:03:28.823>love <00:03:28.940>the <00:03:29.056>creativity <00:03:29.173>of <00:03:29.290>people <00:03:29.406>coming <00:03:29.523>completely <00:03:29.640>left

69
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<00:03:32.120>field <00:03:32.295>to <00:03:32.470>a <00:03:32.645>problem <00:03:32.820>and <00:03:32.995>finding <00:03:33.170>a <00:03:33.345>different <00:03:33.520>solution.

70
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<00:03:35.460>So <00:03:35.712>I <00:03:35.964>think <00:03:36.216>the

71
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<00:03:37.160>whole <00:03:37.315>danger <00:03:37.471>of <00:03:37.626>AI <00:03:37.782>in <00:03:37.937>general <00:03:38.093>is <00:03:38.248>that <00:03:38.404>we're <00:03:38.560>going

72
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<00:03:41.140>towards <00:03:41.279>mediocrity. <00:03:41.420>We <00:03:41.559>find <00:03:41.700>the <00:03:41.839>most <00:03:41.980>common <00:03:42.119>thing, <00:03:42.260>the <00:03:42.399>one <00:03:42.540>that

73
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<00:03:45.140>is <00:03:45.279>people <00:03:45.420>want <00:03:45.559>to <00:03:45.700>have <00:03:45.839>every <00:03:45.980>YouTube <00:03:46.119>video <00:03:46.260>looks <00:03:46.399>the <00:03:46.540>same.

74
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Yeah.

75
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<00:03:48.460>Every <00:03:48.898>tutorial <00:03:49.336>starts <00:03:49.774>with-

76
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<00:03:50.120>AI <00:03:50.308>slot

77
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<00:03:50.380>... <00:03:50.555>10 <00:03:50.730>things <00:03:50.905>you <00:03:51.079>didn't <00:03:51.255>know <00:03:51.430>what <00:03:51.605>to <00:03:51.780>do.

78
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So-

79
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<00:03:52.760>Here's <00:03:52.859>what <00:03:52.959>I <00:03:53.060>learned <00:03:53.160>about <00:03:53.260>this, <00:03:53.359>or <00:03:53.459>here's <00:03:53.560>what <00:03:53.660>this <00:03:53.760>thing <00:03:53.859>taught <00:03:53.959>me <00:03:54.060>about <00:03:54.160>this

80
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thing.

81
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Yeah.

82
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Yeah.

83
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<00:03:56.940>So <00:03:57.027>do <00:03:57.115>you <00:03:57.202>think <00:03:57.290>there <00:03:57.377>is <00:03:57.465>a <00:03:57.552>way <00:03:57.640>we <00:03:57.727>can <00:03:57.815>actually <00:03:57.902>stand <00:03:57.990>out <00:03:58.077>as <00:03:58.165>humans <00:03:58.252>and <00:03:58.340>to

84
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basically,

85
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<00:04:02.080>when <00:04:02.207>people <00:04:02.334>want <00:04:02.461>to <00:04:02.589>start <00:04:02.716>in <00:04:02.843>this <00:04:02.970>world <00:04:03.098>and <00:04:03.225>become <00:04:03.352>AI <00:04:03.480>native,

86
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<00:04:07.120>how <00:04:07.213>can <00:04:07.306>we <00:04:07.400>tell <00:04:07.493>them <00:04:07.586>this <00:04:07.680>might <00:04:07.773>be <00:04:07.866>a <00:04:07.960>danger <00:04:08.053>that <00:04:08.146>you <00:04:08.240>can <00:04:08.333>be <00:04:08.426>an <00:04:08.520>AI

87
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<00:04:10.900>native <00:04:11.746>mediocre-

88
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Yeah

89
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<00:04:12.430>... <00:04:12.585>thing <00:04:12.741>that <00:04:12.896>spouts <00:04:13.052>out <00:04:13.207>things <00:04:13.363>that <00:04:13.518>we <00:04:13.674>heard <00:04:13.830>before?

90
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<00:04:14.520>100%. <00:04:14.613>So <00:04:14.706>I <00:04:14.800>think <00:04:14.893>coming <00:04:14.986>back <00:04:15.080>to <00:04:15.173>that, <00:04:15.266>let's <00:04:15.360>not <00:04:15.453>just <00:04:15.546>open <00:04:15.640>up <00:04:15.733>the <00:04:15.826>tools <00:04:15.920>and

91
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<00:04:18.560>just <00:04:18.735>start <00:04:18.910>using <00:04:19.084>them. <00:04:19.260>Let's <00:04:19.435>learn <00:04:19.610>the <00:04:19.785>fundamentals <00:04:19.959>first.

92
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<00:04:21.709>So <00:04:21.791>in <00:04:21.873>the <00:04:21.956>same <00:04:22.038>way <00:04:22.120>that <00:04:22.203>in <00:04:22.285>a <00:04:22.367>school, <00:04:22.450>we <00:04:22.532>don't <00:04:22.614>just <00:04:22.697>give <00:04:22.779>you <00:04:22.861>a <00:04:22.944>calculator <00:04:23.026>and <00:04:23.109>say,

93
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<00:04:25.260>"Now <00:04:25.400>you <00:04:25.539>do <00:04:25.680>mathematics." <00:04:25.820>We <00:04:25.960>give <00:04:26.099>you <00:04:26.240>the <00:04:26.380>understanding <00:04:26.520>and <00:04:26.659>the

94
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<00:04:29.240>fundamentals <00:04:29.473>for <00:04:29.706>how <00:04:29.940>to <00:04:30.173>do <00:04:30.406>addition, <00:04:30.640>subtraction.

95
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<00:04:33.020>We <00:04:33.175>look <00:04:33.331>at <00:04:33.486>long <00:04:33.642>division, <00:04:33.797>and <00:04:33.953>we <00:04:34.108>look <00:04:34.264>at <00:04:34.419>complex

96
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<00:04:36.820>formulas <00:04:36.936>and <00:04:37.053>things <00:04:37.170>like <00:04:37.286>that. <00:04:37.403>We <00:04:37.520>understand, <00:04:37.636>we <00:04:37.753>learn <00:04:37.870>how <00:04:37.986>to <00:04:38.103>do <00:04:38.219>that

97
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<00:04:40.659>before <00:04:40.760>we <00:04:40.859>then <00:04:40.960>go <00:04:41.059>and <00:04:41.159>add <00:04:41.260>the <00:04:41.359>calculator <00:04:41.460>on <00:04:41.559>to <00:04:41.659>help <00:04:41.760>us <00:04:41.859>do <00:04:41.960>some <00:04:42.059>of

98
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<00:04:44.520>those <00:04:44.636>calculations. <00:04:44.753>Now <00:04:44.870>I <00:04:44.986>know <00:04:45.103>AI <00:04:45.219>is <00:04:45.336>so <00:04:45.453>much <00:04:45.570>more <00:04:45.686>powerful <00:04:45.803>than <00:04:45.919>just

99
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<00:04:48.520>a <00:04:48.719>calculator. <00:04:48.919>It <00:04:49.120>can <00:04:49.320>do <00:04:49.520>a <00:04:49.719>whole <00:04:49.919>lot.

100
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<00:04:50.220>So <00:04:50.320>we <00:04:50.420>really <00:04:50.520>need <00:04:50.620>to <00:04:50.720>come <00:04:50.820>back <00:04:50.920>to <00:04:51.020>those <00:04:51.120>fundamentals <00:04:51.220>before <00:04:51.320>we <00:04:51.420>start <00:04:51.520>going <00:04:51.620>in

101
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<00:04:53.380>diving <00:04:53.496>deep <00:04:53.613>and <00:04:53.730>using <00:04:53.846>those <00:04:53.963>AI. <00:04:54.080>Because <00:04:54.196>as <00:04:54.313>you <00:04:54.430>said, <00:04:54.546>if <00:04:54.663>you <00:04:54.780>just

102
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<00:04:57.240>start <00:04:57.452>at <00:04:57.664>the <00:04:57.877>high <00:04:58.089>level <00:04:58.302>and

103
00:04:59.460 --> 00:05:03.180
<00:04:59.460>solve <00:04:59.560>the <00:04:59.659>biggest <00:04:59.760>problem <00:04:59.859>in <00:04:59.960>the <00:05:00.060>world <00:05:00.159>for <00:05:00.260>me, <00:05:00.359>we're <00:05:00.460>probably <00:05:00.560>all <00:05:00.659>going <00:05:00.760>to <00:05:00.859>get

104
00:05:03.260 --> 00:05:06.980
<00:05:03.260>very, <00:05:03.460>maybe <00:05:03.659>not <00:05:03.860>similar <00:05:04.060>things, <00:05:04.260>because <00:05:04.460>it's <00:05:04.659>a

105
00:05:07.140 --> 00:05:10.560
<00:05:07.140>non-deterministic <00:05:07.280>thing. <00:05:07.419>So <00:05:07.560>if <00:05:07.700>10 <00:05:07.840>people <00:05:07.979>ask, <00:05:08.120>you <00:05:08.260>get <00:05:08.400>10 <00:05:08.539>different

106
00:05:10.580 --> 00:05:14.420
<00:05:10.580>responses, <00:05:10.755>but <00:05:10.930>they're <00:05:11.104>10 <00:05:11.280>very <00:05:11.455>high-level <00:05:11.630>responses <00:05:11.805>that <00:05:11.979>don't

107
00:05:14.460 --> 00:05:15.460
<00:05:14.460>go <00:05:14.640>to <00:05:14.820>a <00:05:15.000>lot <00:05:15.180>of <00:05:15.359>depth.

108
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Mm-hmm.

109
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<00:05:15.920>So <00:05:16.007>I <00:05:16.095>think <00:05:16.182>what <00:05:16.270>we <00:05:16.357>need <00:05:16.445>to <00:05:16.532>do <00:05:16.620>is <00:05:16.707>we <00:05:16.795>need <00:05:16.882>to <00:05:16.970>come <00:05:17.057>back <00:05:17.145>to <00:05:17.232>our <00:05:17.320>fundamentals,

110
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<00:05:19.720>understanding, <00:05:19.860>again, <00:05:20.000>putting <00:05:20.140>the <00:05:20.280>computer <00:05:20.420>aside <00:05:20.560>and <00:05:20.700>the <00:05:20.840>AI <00:05:20.980>tool <00:05:21.120>aside,

111
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<00:05:23.800>what <00:05:23.916>are <00:05:24.033>we <00:05:24.150>trying <00:05:24.266>to <00:05:24.383>solve? <00:05:24.500>Why <00:05:24.616>are <00:05:24.733>we <00:05:24.850>trying <00:05:24.966>to <00:05:25.083>solve <00:05:25.200>it?

112
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<00:05:27.540>How <00:05:27.647>is <00:05:27.755>it <00:05:27.863>going <00:05:27.970>to <00:05:28.078>impact <00:05:28.186>people? <00:05:28.293>How <00:05:28.401>are <00:05:28.509>people <00:05:28.616>going <00:05:28.724>to <00:05:28.832>use <00:05:28.940>it?

113
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<00:05:30.990>Because <00:05:31.083>at <00:05:31.176>the <00:05:31.270>end <00:05:31.363>of <00:05:31.456>the <00:05:31.550>day, <00:05:31.643>most <00:05:31.736>of <00:05:31.830>the <00:05:31.923>things <00:05:32.016>we're <00:05:32.110>building <00:05:32.203>are <00:05:32.296>still <00:05:32.390>for

114
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<00:05:33.540>people. <00:05:33.656>Yes, <00:05:33.773>there's <00:05:33.890>people <00:05:34.006>building <00:05:34.123>AI <00:05:34.240>stuff. <00:05:34.356>We <00:05:34.473>can <00:05:34.590>talk <00:05:34.706>about <00:05:34.823>that <00:05:34.940>later.

115
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<00:05:36.760>But <00:05:36.847>really <00:05:36.935>come <00:05:37.022>back <00:05:37.110>to <00:05:37.197>what <00:05:37.284>are <00:05:37.372>we <00:05:37.460>doing, <00:05:37.547>why <00:05:37.635>are <00:05:37.722>we <00:05:37.810>doing <00:05:37.897>it, <00:05:37.985>and <00:05:38.072>building <00:05:38.159>those

116
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<00:05:40.700>user <00:05:40.807>flows <00:05:40.915>out <00:05:41.023>and <00:05:41.130>thinking <00:05:41.238>about <00:05:41.346>those <00:05:41.453>things <00:05:41.561>before <00:05:41.669>we <00:05:41.776>go <00:05:41.884>and <00:05:41.992>grab <00:05:42.099>the

117
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<00:05:44.600>AI <00:05:44.716>tools <00:05:44.833>and <00:05:44.950>go, <00:05:45.066>okay, <00:05:45.183>now <00:05:45.300>I've <00:05:45.416>really <00:05:45.533>thought <00:05:45.650>about <00:05:45.766>what <00:05:45.883>I <00:05:46.000>want.

118
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<00:05:48.290>And <00:05:48.397>once <00:05:48.505>you've <00:05:48.613>done <00:05:48.720>that, <00:05:48.828>now <00:05:48.936>you <00:05:49.043>can <00:05:49.151>start <00:05:49.259>crafting <00:05:49.366>prompts <00:05:49.474>that <00:05:49.582>are <00:05:49.690>much

119
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<00:05:52.220>deeper <00:05:52.336>and <00:05:52.453>go <00:05:52.570>into <00:05:52.686>a <00:05:52.803>deeper <00:05:52.920>level, <00:05:53.036>because <00:05:53.153>having <00:05:53.270>that <00:05:53.386>means <00:05:53.503>you'll <00:05:53.620>get

120
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<00:05:56.200>a <00:05:56.340>very <00:05:56.479>different <00:05:56.620>response <00:05:56.760>to <00:05:56.900>just <00:05:57.039>solve <00:05:57.180>this <00:05:57.320>problem <00:05:57.460>for <00:05:57.599>me.

121
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<00:06:00.250>Now <00:06:00.357>there's <00:06:00.465>a <00:06:00.573>saying <00:06:00.680>that <00:06:00.788>people <00:06:00.896>say, <00:06:01.003>like, <00:06:01.111>"Okay, <00:06:01.219>AI <00:06:01.326>is <00:06:01.434>great <00:06:01.542>because <00:06:01.650>it

122
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<00:06:04.070>democratizes <00:06:04.210>development." <00:06:04.349>Because <00:06:04.490>anybody <00:06:04.630>can <00:06:04.770>become <00:06:04.909>a <00:06:05.050>developer <00:06:05.190>and <00:06:05.330>build <00:06:05.469>their

123
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<00:06:07.850>own <00:06:08.025>apps <00:06:08.200>for <00:06:08.375>their <00:06:08.550>own <00:06:08.725>needs <00:06:08.900>kind <00:06:09.075>of <00:06:09.250>thing.

124
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<00:06:09.630>You <00:06:09.723>don't <00:06:09.816>need <00:06:09.909>the <00:06:10.003>nerdy <00:06:10.096>guy <00:06:10.190>in <00:06:10.283>the <00:06:10.376>corner <00:06:10.469>to <00:06:10.563>actually <00:06:10.656>hire <00:06:10.750>for <00:06:10.843>doing <00:06:10.936>the <00:06:11.030>things

125
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<00:06:13.370>for <00:06:13.497>you. <00:06:13.624>At <00:06:13.751>the <00:06:13.879>same <00:06:14.006>time, <00:06:14.133>I <00:06:14.260>find <00:06:14.388>now <00:06:14.515>that <00:06:14.642>the <00:06:14.770>honeymoon

126
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<00:06:17.370>period <00:06:17.525>of <00:06:17.681>free <00:06:17.836>prompting <00:06:17.992>is <00:06:18.147>over, <00:06:18.303>all <00:06:18.458>of <00:06:18.614>a <00:06:18.770>sudden

127
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<00:06:21.310>it <00:06:21.510>becomes <00:06:21.710>very <00:06:21.910>expensive <00:06:22.110>to <00:06:22.310>do <00:06:22.510>random <00:06:22.710>things.

128
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Yes.

129
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<00:06:24.510>And <00:06:24.597>it <00:06:24.685>feels <00:06:24.772>to <00:06:24.860>me <00:06:24.947>like <00:06:25.034>such <00:06:25.122>a <00:06:25.210>step <00:06:25.297>backward, <00:06:25.385>because <00:06:25.472>for <00:06:25.560>me <00:06:25.647>as <00:06:25.735>an <00:06:25.822>open <00:06:25.909>source

130
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<00:06:27.910>developer, <00:06:28.026>I <00:06:28.143>always <00:06:28.260>felt <00:06:28.376>like <00:06:28.493>I <00:06:28.610>don't <00:06:28.726>want <00:06:28.843>to <00:06:28.960>spend <00:06:29.076>money <00:06:29.193>to <00:06:29.310>code.

131
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Mm-hmm.

132
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<00:06:31.570>But <00:06:31.697>now <00:06:31.824>you <00:06:31.951>have <00:06:32.079>to, <00:06:32.206>basically, <00:06:32.333>because <00:06:32.460>when <00:06:32.588>you <00:06:32.715>start <00:06:32.842>in <00:06:32.969>an

133
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<00:06:35.170>AI-centric <00:06:35.325>environment, <00:06:35.481>it's <00:06:35.636>all <00:06:35.792>tokens <00:06:35.947>that <00:06:36.103>get <00:06:36.258>spent <00:06:36.414>before <00:06:36.570>you

134
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<00:06:39.150>even <00:06:39.337>see <00:06:39.525>the <00:06:39.713>first <00:06:39.900>thing <00:06:40.088>on <00:06:40.276>the <00:06:40.464>screen.

135
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<00:06:40.830>Yes, <00:06:40.923>very <00:06:41.016>true. <00:06:41.109>Now, <00:06:41.203>there <00:06:41.296>are <00:06:41.390>a <00:06:41.483>lot <00:06:41.576>of <00:06:41.669>open <00:06:41.763>source <00:06:41.856>tools <00:06:41.950>that <00:06:42.043>you <00:06:42.136>mentioned, <00:06:42.229>open

136
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<00:06:44.409>source. <00:06:44.497>There's <00:06:44.585>a <00:06:44.672>lot <00:06:44.760>of <00:06:44.847>open <00:06:44.934>source <00:06:45.022>tools, <00:06:45.109>and <00:06:45.197>I'm <00:06:45.284>really <00:06:45.372>happy <00:06:45.460>to <00:06:45.547>see <00:06:45.635>a <00:06:45.722>lot <00:06:45.809>of

137
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<00:06:47.470>people <00:06:47.645>using <00:06:47.820>open <00:06:47.995>source <00:06:48.170>tools, <00:06:48.345>whether <00:06:48.520>it's <00:06:48.695>open <00:06:48.870>source

138
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<00:06:51.530>LLMs <00:06:51.705>or <00:06:51.880>open <00:06:52.054>source <00:06:52.229>coding, <00:06:52.405>those <00:06:52.580>kinds <00:06:52.755>of <00:06:52.929>things.

139
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<00:06:55.150>So <00:06:55.257>there <00:06:55.365>are <00:06:55.473>those <00:06:55.580>tools <00:06:55.688>out <00:06:55.796>there, <00:06:55.903>and <00:06:56.011>you <00:06:56.119>are <00:06:56.226>right <00:06:56.334>in <00:06:56.442>the <00:06:56.549>sense

140
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<00:06:58.390>that <00:06:58.590>the <00:06:58.789>developers <00:06:58.990>working <00:06:59.190>for <00:06:59.390>the <00:06:59.590>big <00:06:59.789>companies

141
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<00:07:02.150>are <00:07:02.266>going <00:07:02.383>to <00:07:02.500>have <00:07:02.616>more <00:07:02.733>tools <00:07:02.849>at <00:07:02.966>their <00:07:03.083>disposal <00:07:03.200>because <00:07:03.316>they're <00:07:03.433>the <00:07:03.549>ones

142
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<00:07:06.190>on <00:07:06.283>the <00:07:06.376>enterprise <00:07:06.469>plans. <00:07:06.563>They're <00:07:06.656>the <00:07:06.750>ones <00:07:06.843>being <00:07:06.936>able <00:07:07.030>to <00:07:07.123>use <00:07:07.216>all <00:07:07.310>the <00:07:07.403>tokens <00:07:07.496>and <00:07:07.590>do

143
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<00:07:09.690>all <00:07:09.817>the <00:07:09.944>things. <00:07:10.071>Now, <00:07:10.199>it's <00:07:10.326>interesting <00:07:10.453>you <00:07:10.580>talk <00:07:10.708>about <00:07:10.835>democratizing <00:07:10.962>development <00:07:11.090>in

144
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<00:07:13.210>that <00:07:13.365>sense, <00:07:13.521>right? <00:07:13.676>So <00:07:13.832>yes, <00:07:13.987>it's <00:07:14.143>become <00:07:14.298>cheaper <00:07:14.454>and <00:07:14.609>easier

145
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<00:07:17.170>for <00:07:17.310>everyone <00:07:17.450>to <00:07:17.590>become <00:07:17.730>a <00:07:17.870>developer, <00:07:18.010>but <00:07:18.150>to <00:07:18.290>become <00:07:18.430>a <00:07:18.570>developer

146
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<00:07:20.920>that's <00:07:21.120>building <00:07:21.320>high-end <00:07:21.520>enterprise <00:07:21.720>systems <00:07:21.920>that <00:07:22.120>are <00:07:22.320>all

147
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<00:07:25.490>working <00:07:25.617>lovely <00:07:25.744>and <00:07:25.871>working <00:07:25.999>nicely, <00:07:26.126>that <00:07:26.253>is <00:07:26.380>still <00:07:26.508>going <00:07:26.635>to <00:07:26.762>be <00:07:26.890>reserved

148
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<00:07:29.480>not <00:07:29.567>just <00:07:29.655>for <00:07:29.742>the <00:07:29.830>people <00:07:29.917>who <00:07:30.005>can <00:07:30.092>afford <00:07:30.180>it, <00:07:30.267>but <00:07:30.355>also <00:07:30.442>the <00:07:30.530>people <00:07:30.617>who <00:07:30.705>really <00:07:30.792>know <00:07:30.880>what

149
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<00:07:33.390>they're <00:07:33.565>doing. <00:07:33.740>Now, <00:07:33.914>what <00:07:34.090>do <00:07:34.265>I <00:07:34.440>mean <00:07:34.615>by <00:07:34.789>that?

150
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Example,

151
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<00:07:36.870>you <00:07:37.034>have <00:07:37.199>a <00:07:37.363>phone <00:07:37.528>in <00:07:37.692>your <00:07:37.857>pocket, <00:07:38.022>right?

152
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<00:07:38.630>Or <00:07:38.841>somewhere <00:07:39.053>on <00:07:39.264>the <00:07:39.476>desk-

153
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<00:07:39.670>It's <00:07:39.953>behind <00:07:40.237>there

154
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<00:07:40.300>... <00:07:40.383>is <00:07:40.466>behind <00:07:40.549>you, <00:07:40.633>right?

155
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<00:07:41.690>On <00:07:41.817>that <00:07:41.944>phone <00:07:42.071>is <00:07:42.199>a <00:07:42.326>camera, <00:07:42.453>right? <00:07:42.580>You <00:07:42.708>can <00:07:42.835>now <00:07:42.962>take <00:07:43.090>photos.

156
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<00:07:45.530>Are <00:07:45.812>you <00:07:46.094>a <00:07:46.376>photographer?

157
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<00:07:47.790>Probably <00:07:47.906>not, <00:07:48.023>but <00:07:48.140>I <00:07:48.256>can <00:07:48.373>use <00:07:48.490>an <00:07:48.606>AI <00:07:48.723>tool <00:07:48.840>to <00:07:48.956>be <00:07:49.073>a <00:07:49.190>photographer.

158
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<00:07:51.550>That's <00:07:51.690>very <00:07:51.830>true. <00:07:51.970>But <00:07:52.110>in <00:07:52.250>the <00:07:52.390>same <00:07:52.530>way <00:07:52.670>that <00:07:52.810>we've <00:07:52.950>democratized

159
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<00:07:54.890>anyone <00:07:55.030>can <00:07:55.169>take <00:07:55.310>photos, <00:07:55.450>anyone <00:07:55.590>can <00:07:55.729>take <00:07:55.870>videos, <00:07:56.010>anyone <00:07:56.150>can <00:07:56.289>do

160
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<00:07:58.909>these <00:07:59.026>types <00:07:59.143>of <00:07:59.260>things, <00:07:59.376>it's <00:07:59.493>still <00:07:59.609>a <00:07:59.726>very <00:07:59.843>different <00:07:59.960>skill <00:08:00.076>set <00:08:00.193>if <00:08:00.309>you

161
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<00:08:02.830>want <00:08:02.985>to <00:08:03.141>do, <00:08:03.296>say, <00:08:03.452>a <00:08:03.607>high-end <00:08:03.763>photo <00:08:03.918>shoot <00:08:04.074>or <00:08:04.229>a

162
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<00:08:06.470>really <00:08:06.645>important <00:08:06.820>moment <00:08:06.995>in <00:08:07.170>life, <00:08:07.345>say, <00:08:07.520>like <00:08:07.695>a <00:08:07.870>wedding.

163
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Mm-hmm.

164
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<00:08:09.930>So <00:08:10.030>if <00:08:10.130>you're <00:08:10.230>thinking <00:08:10.330>about <00:08:10.430>doing <00:08:10.530>a <00:08:10.630>wedding <00:08:10.730>or <00:08:10.830>people <00:08:10.930>doing <00:08:11.030>lots <00:08:11.130>of <00:08:11.230>baby <00:08:11.330>photo

165
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<00:08:13.970>shoots <00:08:14.063>or <00:08:14.156>product <00:08:14.250>photo <00:08:14.343>shoots <00:08:14.436>and <00:08:14.530>things <00:08:14.623>like <00:08:14.716>that, <00:08:14.810>now <00:08:14.903>I <00:08:14.996>know <00:08:15.090>we <00:08:15.183>can <00:08:15.276>use <00:08:15.370>AI.

166
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<00:08:17.930>But <00:08:18.023>for <00:08:18.116>all <00:08:18.210>those <00:08:18.303>special <00:08:18.396>moments, <00:08:18.490>people <00:08:18.583>are <00:08:18.676>still <00:08:18.770>going <00:08:18.863>to <00:08:18.956>go <00:08:19.050>out <00:08:19.143>and <00:08:19.236>find <00:08:19.330>the

167
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photographer.

168
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Mm-hmm.

169
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<00:08:23.020>The <00:08:23.127>guy <00:08:23.235>or <00:08:23.343>the <00:08:23.450>girl <00:08:23.558>or <00:08:23.666>the <00:08:23.773>person <00:08:23.881>who <00:08:23.989>knows <00:08:24.096>how <00:08:24.204>to <00:08:24.312>use <00:08:24.419>the

170
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<00:08:26.750>tools, <00:08:26.843>who <00:08:26.936>are <00:08:27.030>going <00:08:27.123>to <00:08:27.216>get <00:08:27.310>these <00:08:27.403>beautiful <00:08:27.496>shots <00:08:27.590>that <00:08:27.683>you're <00:08:27.776>going <00:08:27.870>to <00:08:27.963>pull <00:08:28.056>up <00:08:28.150>and

171
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<00:08:30.170>put <00:08:30.277>on <00:08:30.385>your <00:08:30.493>wall <00:08:30.600>or <00:08:30.708>put <00:08:30.816>on <00:08:30.923>these <00:08:31.031>things <00:08:31.139>and <00:08:31.246>do <00:08:31.354>all <00:08:31.462>those <00:08:31.570>things.

172
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<00:08:32.840>So <00:08:32.967>yes, <00:08:33.094>we're <00:08:33.221>all <00:08:33.349>democratized <00:08:33.476>in <00:08:33.603>the <00:08:33.730>sense <00:08:33.858>that <00:08:33.985>we <00:08:34.112>can <00:08:34.240>all

173
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<00:08:36.730>now <00:08:36.885>build <00:08:37.041>things. <00:08:37.196>Anyone <00:08:37.352>can <00:08:37.507>jump <00:08:37.663>on <00:08:37.818>a <00:08:37.974>cord <00:08:38.130>or

174
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<00:08:40.591>any <00:08:40.698>of <00:08:40.806>those, <00:08:40.914>or <00:08:41.021>any <00:08:41.129>of <00:08:41.237>the <00:08:41.344>AI <00:08:41.452>tools <00:08:41.560>and <00:08:41.667>build <00:08:41.775>a <00:08:41.883>website <00:08:41.991>now.

175
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Mm-hmm.

176
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<00:08:44.570>And <00:08:44.725>get <00:08:44.881>things <00:08:45.036>enough <00:08:45.192>working <00:08:45.347>that <00:08:45.503>they <00:08:45.658>can <00:08:45.814>get <00:08:45.970>things

177
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<00:08:48.470>done, <00:08:48.670>and <00:08:48.870>now <00:08:49.070>we <00:08:49.270>can <00:08:49.470>all <00:08:49.670>be <00:08:49.870>developers.

178
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<00:08:51.210>But <00:08:51.350>in <00:08:51.490>the <00:08:51.630>same <00:08:51.770>way <00:08:51.910>that <00:08:52.050>everyone <00:08:52.190>can <00:08:52.330>be <00:08:52.470>a <00:08:52.610>developer,

179
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<00:08:54.210>it's <00:08:54.326>a <00:08:54.443>bit <00:08:54.560>different <00:08:54.676>being <00:08:54.793>a <00:08:54.910>developer <00:08:55.026>versus <00:08:55.143>being <00:08:55.260>a <00:08:55.376>software <00:08:55.493>engineer <00:08:55.610>that

180
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<00:08:58.010>understands <00:08:58.165>how <00:08:58.321>all <00:08:58.476>the <00:08:58.632>systems <00:08:58.787>work, <00:08:58.943>how <00:08:59.098>everything <00:08:59.254>works <00:08:59.410>together.

181
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<00:09:01.430>So <00:09:01.537>for <00:09:01.645>anyone <00:09:01.753>who's <00:09:01.860>listening <00:09:01.968>to <00:09:02.076>this <00:09:02.183>and <00:09:02.291>maybe <00:09:02.399>going, <00:09:02.506>"Oh, <00:09:02.614>everyone's <00:09:02.722>a <00:09:02.829>developer

182
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<00:09:05.150>now. <00:09:05.266>Does <00:09:05.383>that <00:09:05.500>mean <00:09:05.616>me <00:09:05.733>as <00:09:05.850>a <00:09:05.966>developer, <00:09:06.083>I've <00:09:06.199>lost <00:09:06.316>my <00:09:06.433>job?" <00:09:06.550>Not

183
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<00:09:08.630>necessarily, <00:09:08.770>in <00:09:08.910>the <00:09:09.050>same <00:09:09.189>way <00:09:09.330>that <00:09:09.470>a <00:09:09.610>photographer <00:09:09.750>or <00:09:09.890>videographer <00:09:10.030>hasn't

184
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<00:09:12.590>lost <00:09:12.730>their <00:09:12.870>job <00:09:13.010>because <00:09:13.150>everyone <00:09:13.290>now <00:09:13.430>has <00:09:13.570>access <00:09:13.710>to <00:09:13.850>a <00:09:13.990>camera.

185
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<00:09:15.730>It's <00:09:15.905>harder <00:09:16.080>to <00:09:16.255>stand <00:09:16.430>out, <00:09:16.605>though. <00:09:16.780>That's <00:09:16.955>the <00:09:17.130>problem.

186
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Yes.

187
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<00:09:18.470>One <00:09:18.570>thing <00:09:18.670>I <00:09:18.770>love <00:09:18.870>about <00:09:18.970>by <00:09:19.070>now <00:09:19.170>we <00:09:19.270>are <00:09:19.370>at <00:09:19.470>a <00:09:19.570>stage <00:09:19.670>where <00:09:19.770>the <00:09:19.870>camera

188
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<00:09:22.250>lenses <00:09:22.600>are <00:09:22.950>not <00:09:23.300>important <00:09:23.650>anymore-

189
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Mm

190
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<00:09:23.959>... <00:09:24.059>because <00:09:24.159>the <00:09:24.258>photo <00:09:24.358>that <00:09:24.459>you <00:09:24.559>take <00:09:24.659>that's <00:09:24.758>being <00:09:24.858>recorded <00:09:24.959>in <00:09:25.059>the <00:09:25.159>lens <00:09:25.258>and <00:09:25.358>what's

191
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<00:09:27.550>actually <00:09:27.666>showing <00:09:27.783>up <00:09:27.900>on <00:09:28.016>your <00:09:28.133>screen <00:09:28.250>has <00:09:28.366>already <00:09:28.483>gone <00:09:28.599>through <00:09:28.716>three <00:09:28.833>or <00:09:28.949>four

192
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<00:09:30.370>optimization <00:09:31.070>steps, <00:09:31.770>digitized-

193
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<00:09:32.380>Very <00:09:32.380>true

194
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<00:09:32.380>... <00:09:32.535>digitized <00:09:32.691>ways. <00:09:32.846>Not <00:09:33.002>filters <00:09:33.157>necessarily, <00:09:33.313>but <00:09:33.468>just <00:09:33.624>simpler <00:09:33.780>ways.

195
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<00:09:35.910>I <00:09:35.997>remember <00:09:36.084>when <00:09:36.172>iPhoto <00:09:36.260>came <00:09:36.347>out <00:09:36.435>as <00:09:36.522>the <00:09:36.610>first <00:09:36.697>one, <00:09:36.785>like, <00:09:36.872>"Oh, <00:09:36.959>if <00:09:37.047>it's <00:09:37.135>a <00:09:37.222>bad <00:09:37.310>quality

196
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<00:09:39.870>photo, <00:09:39.957>we <00:09:40.045>could <00:09:40.132>replace <00:09:40.220>it <00:09:40.307>with <00:09:40.395>a <00:09:40.482>better <00:09:40.570>one." <00:09:40.657>And <00:09:40.745>I <00:09:40.832>was <00:09:40.920>like, <00:09:41.007>"Well, <00:09:41.095>if <00:09:41.182>your <00:09:41.270>kid's

197
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<00:09:42.810>ugly, <00:09:42.949>we <00:09:43.089>give <00:09:43.229>you <00:09:43.369>a <00:09:43.510>nice <00:09:43.650>one? <00:09:43.790>Or <00:09:43.930>what <00:09:44.069>is <00:09:44.209>happening?"

198
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<00:09:44.430>It's <00:09:44.653>like, <00:09:44.876>I <00:09:45.099>have <00:09:45.322>Samsung, <00:09:45.545>right?

199
00:09:45.679 --> 00:09:45.679
Mm-hmm.

200
00:09:45.690 --> 00:09:48.550
<00:09:45.690>So <00:09:45.783>you <00:09:45.876>take <00:09:45.970>a <00:09:46.063>photo <00:09:46.156>and <00:09:46.250>automatically <00:09:46.343>there's <00:09:46.436>a <00:09:46.530>bunch <00:09:46.623>of <00:09:46.716>filters <00:09:46.810>on <00:09:46.903>it, <00:09:46.996>you <00:09:47.090>don't

201
00:09:48.570 --> 00:09:49.310
<00:09:48.570>even <00:09:49.236>realize.

202
00:09:49.370 --> 00:09:53.280
<00:09:49.370>Yeah, <00:09:49.470>I <00:09:49.570>love <00:09:49.670>that <00:09:49.770>when <00:09:49.870>in <00:09:49.970>one <00:09:50.070>demo <00:09:50.170>where <00:09:50.270>the <00:09:50.370>moon <00:09:50.470>popped <00:09:50.570>up <00:09:50.670>in <00:09:50.770>the

203
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<00:09:53.310>scene <00:09:53.538>and <00:09:53.766>it <00:09:53.994>was-

204
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<00:09:54.290>Yeah. <00:09:54.383>That's <00:09:54.476>right, <00:09:54.569>the <00:09:54.663>moon <00:09:54.756>one, <00:09:54.849>it <00:09:54.943>was <00:09:55.036>like <00:09:55.130>it <00:09:55.223>would <00:09:55.316>just <00:09:55.410>switch <00:09:55.503>out <00:09:55.596>the <00:09:55.689>moon

205
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<00:09:58.250>for <00:09:58.425>a <00:09:58.600>photo <00:09:58.775>that <00:09:58.950>NASA <00:09:59.125>took <00:09:59.300>of <00:09:59.475>the <00:09:59.650>moon.

206
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Mm-hmm.

207
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<00:10:00.390>And <00:10:00.497>you're <00:10:00.605>like, <00:10:00.713>"Well, <00:10:00.820>I <00:10:00.928>think <00:10:01.036>there's <00:10:01.143>something <00:10:01.251>a <00:10:01.359>little <00:10:01.466>bit <00:10:01.574>fishy <00:10:01.682>going <00:10:01.790>on

208
00:10:03.010 --> 00:10:03.190
here."

209
00:10:03.510 --> 00:10:06.870
<00:10:03.510>Yeah, <00:10:03.685>that's <00:10:03.860>the <00:10:04.035>thing <00:10:04.210>where <00:10:04.385>it's <00:10:04.560>like, <00:10:04.735>who <00:10:04.910>owns

210
00:10:06.930 --> 00:10:10.590
<00:10:06.930>Claude-generated <00:10:07.069>code? <00:10:07.209>What's <00:10:07.349>the <00:10:07.489>copyright <00:10:07.630>of <00:10:07.770>that <00:10:07.910>one <00:10:08.050>is <00:10:08.189>the <00:10:08.329>next

211
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<00:10:10.630>question. <00:10:10.805>We <00:10:10.980>both <00:10:11.155>worked <00:10:11.330>in <00:10:11.505>certain <00:10:11.680>companies <00:10:11.855>where <00:10:12.030>if

212
00:10:14.470 --> 00:10:18.309
<00:10:14.470>you <00:10:14.577>use <00:10:14.685>the <00:10:14.793>company <00:10:14.900>hardware <00:10:15.008>to <00:10:15.116>do <00:10:15.223>your <00:10:15.331>side <00:10:15.439>hustle <00:10:15.546>things, <00:10:15.654>it <00:10:15.762>would've <00:10:15.870>become

213
00:10:18.319 --> 00:10:19.910
<00:10:18.319>their <00:10:18.669>piece <00:10:19.019>of <00:10:19.368>software <00:10:19.718>legally.

214
00:10:20.090 --> 00:10:23.930
<00:10:20.090>Yeah. <00:10:20.177>And <00:10:20.265>this <00:10:20.352>is <00:10:20.440>a <00:10:20.527>thing <00:10:20.615>where <00:10:20.702>you <00:10:20.790>have <00:10:20.877>to <00:10:20.965>go <00:10:21.052>as <00:10:21.140>an <00:10:21.227>individual <00:10:21.315>worker, <00:10:21.402>if <00:10:21.490>you

215
00:10:23.990 --> 00:10:26.890
<00:10:23.990>are <00:10:24.145>working <00:10:24.301>for <00:10:24.456>a <00:10:24.612>large <00:10:24.767>enterprise, <00:10:24.923>is <00:10:25.078>you <00:10:25.234>need <00:10:25.390>to...

216
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<00:10:26.970>I'm <00:10:27.110>not <00:10:27.250>a <00:10:27.390>lawyer, <00:10:27.530>so <00:10:27.670>I'm <00:10:27.810>not <00:10:27.950>giving <00:10:28.090>legal <00:10:28.230>advice <00:10:28.370>here.

217
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<00:10:29.770>Full <00:10:30.120>disclosure <00:10:30.470>and <00:10:30.819>full <00:10:31.170>disclaimer.

218
00:10:31.810 --> 00:10:35.530
<00:10:31.810>You <00:10:31.897>need <00:10:31.984>to <00:10:32.072>go <00:10:32.160>and <00:10:32.247>look <00:10:32.334>at <00:10:32.422>your <00:10:32.510>employment <00:10:32.597>contract <00:10:32.685>and <00:10:32.772>look <00:10:32.859>at <00:10:32.947>what <00:10:33.035>is <00:10:33.122>the <00:10:33.209>company

219
00:10:35.630 --> 00:10:39.290
<00:10:35.630>actually <00:10:35.757>owning <00:10:35.884>and <00:10:36.011>what <00:10:36.139>are <00:10:36.266>they <00:10:36.393>taking <00:10:36.520>ownership <00:10:36.648>of <00:10:36.775>that <00:10:36.902>you <00:10:37.030>do.

220
00:10:39.370 --> 00:10:43.070
<00:10:39.370>So <00:10:39.570>some <00:10:39.770>companies, <00:10:39.970>their <00:10:40.170>policies <00:10:40.370>are <00:10:40.570>if <00:10:40.770>you

221
00:10:43.210 --> 00:10:46.000
<00:10:43.210>use <00:10:43.410>a <00:10:43.610>work <00:10:43.810>machine, <00:10:44.010>you <00:10:44.210>use <00:10:44.410>work <00:10:44.610>credentials,

222
00:10:46.850 --> 00:10:50.290
<00:10:46.850>even <00:10:46.957>if <00:10:47.065>you're <00:10:47.173>off, <00:10:47.280>not <00:10:47.388>on <00:10:47.496>work <00:10:47.603>time, <00:10:47.711>they <00:10:47.819>will <00:10:47.926>own <00:10:48.034>what <00:10:48.142>you <00:10:48.250>do.

223
00:10:50.830 --> 00:10:52.510
<00:10:50.830>Other <00:10:51.063>companies <00:10:51.296>are <00:10:51.530>a <00:10:51.763>bit <00:10:51.996>more <00:10:52.230>open.

224
00:10:52.550 --> 00:10:55.530
<00:10:52.550>They're <00:10:52.724>like, <00:10:52.900>"Well, <00:10:53.074>we <00:10:53.250>want <00:10:53.425>to <00:10:53.599>encourage <00:10:53.775>you <00:10:53.949>to

225
00:10:56.430 --> 00:11:00.270
<00:10:56.430>explore <00:10:56.557>and <00:10:56.684>experiment, <00:10:56.811>and <00:10:56.939>one <00:10:57.066>way <00:10:57.193>to <00:10:57.320>do <00:10:57.448>that <00:10:57.575>is <00:10:57.702>to <00:10:57.829>be

226
00:11:00.310 --> 00:11:03.230
<00:11:00.310>able <00:11:00.397>to <00:11:00.484>encourage <00:11:00.572>you <00:11:00.660>to <00:11:00.747>build <00:11:00.834>on <00:11:00.922>your <00:11:01.010>own <00:11:01.097>time, <00:11:01.185>and <00:11:01.272>you <00:11:01.359>own <00:11:01.447>what <00:11:01.535>you <00:11:01.622>build." <00:11:01.709>So

227
00:11:03.270 --> 00:11:06.470
<00:11:03.270>you <00:11:03.397>really <00:11:03.524>do <00:11:03.651>need <00:11:03.779>to <00:11:03.906>look <00:11:04.033>into <00:11:04.160>the <00:11:04.288>contract <00:11:04.415>that <00:11:04.542>you've <00:11:04.670>got.

228
00:11:06.910 --> 00:11:10.890
<00:11:06.910>And <00:11:07.037>again, <00:11:07.164>it <00:11:07.291>is <00:11:07.419>a <00:11:07.546>consideration <00:11:07.673>that <00:11:07.800>a <00:11:07.928>lot <00:11:08.055>of <00:11:08.182>people <00:11:08.310>take

229
00:11:10.910 --> 00:11:12.670
<00:11:10.910>into <00:11:11.084>account <00:11:11.260>when <00:11:11.435>they <00:11:11.610>are <00:11:11.785>going <00:11:11.959>for <00:11:12.135>a <00:11:12.310>job.

230
00:11:12.730 --> 00:11:16.310
<00:11:12.730>They <00:11:12.857>do <00:11:12.984>look <00:11:13.111>for <00:11:13.239>jobs <00:11:13.366>that <00:11:13.493>allow <00:11:13.620>them <00:11:13.748>to <00:11:13.875>do <00:11:14.002>side <00:11:14.130>hustles

231
00:11:16.470 --> 00:11:20.270
<00:11:16.470>and <00:11:16.703>build <00:11:16.936>things <00:11:17.170>using <00:11:17.403>company <00:11:17.636>assets, <00:11:17.870>I

232
00:11:20.290 --> 00:11:20.560
suppose-

233
00:11:20.640 --> 00:11:20.640
Mm

234
00:11:20.650 --> 00:11:24.010
<00:11:20.650>... <00:11:20.757>you <00:11:20.865>will. <00:11:20.973>And <00:11:21.080>it <00:11:21.188>does <00:11:21.296>get <00:11:21.403>a <00:11:21.511>bit <00:11:21.619>more <00:11:21.726>complicated <00:11:21.834>when <00:11:21.942>you <00:11:22.050>are

235
00:11:24.050 --> 00:11:27.930
<00:11:24.050>working <00:11:24.205>in, <00:11:24.361>say, <00:11:24.516>a <00:11:24.672>technology <00:11:24.827>company, <00:11:24.983>and <00:11:25.138>then <00:11:25.294>you're <00:11:25.449>building

236
00:11:27.990 --> 00:11:31.310
<00:11:27.990>code. <00:11:28.145>That's <00:11:28.301>also <00:11:28.456>another <00:11:28.612>thing <00:11:28.767>you <00:11:28.923>need <00:11:29.078>to <00:11:29.234>think <00:11:29.390>about.

237
00:11:31.370 --> 00:11:33.870
<00:11:31.370>Again, <00:11:31.510>not <00:11:31.650>a <00:11:31.790>lawyer, <00:11:31.930>so <00:11:32.070>full <00:11:32.210>disclosure, <00:11:32.350>not <00:11:32.490>a <00:11:32.630>lawyer <00:11:32.770>here.

238
00:11:34.170 --> 00:11:37.970
<00:11:34.170>But <00:11:34.257>that's <00:11:34.344>also <00:11:34.432>another <00:11:34.520>area <00:11:34.607>you'll <00:11:34.694>need <00:11:34.782>to <00:11:34.870>look <00:11:34.957>in <00:11:35.045>and <00:11:35.132>go, <00:11:35.219>"Is <00:11:35.307>there <00:11:35.395>a <00:11:35.482>conflict <00:11:35.569>of

239
00:11:38.030 --> 00:11:38.810
<00:11:38.030>interest <00:11:38.732>there?"

240
00:11:39.030 --> 00:11:39.160
Mm.

241
00:11:39.190 --> 00:11:42.890
<00:11:39.190>Are <00:11:39.317>you <00:11:39.444>building <00:11:39.571>something <00:11:39.699>that <00:11:39.826>is <00:11:39.953>not <00:11:40.080>on <00:11:40.208>work <00:11:40.335>time, <00:11:40.462>not <00:11:40.590>on

242
00:11:43.110 --> 00:11:44.310
<00:11:43.110>work? <00:11:43.264>Because <00:11:43.418>this <00:11:43.572>is <00:11:43.727>the <00:11:43.881>other <00:11:44.035>thing, <00:11:44.189>right?

243
00:11:44.350 --> 00:11:47.850
<00:11:44.350>If <00:11:44.450>you're <00:11:44.550>building <00:11:44.650>something <00:11:44.750>not <00:11:44.850>on <00:11:44.950>work <00:11:45.050>time, <00:11:45.150>not <00:11:45.250>on <00:11:45.350>work <00:11:45.450>resources, <00:11:45.550>using <00:11:45.650>no <00:11:45.750>work

244
00:11:47.870 --> 00:11:51.730
<00:11:47.870>hardware <00:11:47.977>or <00:11:48.085>whatever, <00:11:48.193>but <00:11:48.300>you <00:11:48.408>work <00:11:48.516>for <00:11:48.623>a <00:11:48.731>company <00:11:48.839>that <00:11:48.946>you <00:11:49.054>may <00:11:49.162>have <00:11:49.270>built

245
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<00:11:52.490>not <00:11:52.606>even <00:11:52.723>a <00:11:52.840>competing <00:11:52.956>product, <00:11:53.073>but <00:11:53.190>maybe <00:11:53.306>a <00:11:53.423>complementary <00:11:53.540>product <00:11:53.656>to <00:11:53.773>something <00:11:53.890>else,

246
00:11:55.690 --> 00:11:59.670
<00:11:55.690>right? <00:11:55.777>It <00:11:55.865>can <00:11:55.952>get <00:11:56.040>a <00:11:56.127>little <00:11:56.215>messy, <00:11:56.302>so <00:11:56.390>please <00:11:56.477>consult <00:11:56.565>a <00:11:56.652>lawyer <00:11:56.740>and <00:11:56.827>go <00:11:56.915>and <00:11:57.002>look <00:11:57.090>into

247
00:11:59.710 --> 00:12:03.070
<00:11:59.710>that <00:11:59.865>before <00:12:00.021>you <00:12:00.176>do <00:12:00.332>go <00:12:00.487>and <00:12:00.643>build <00:12:00.798>your <00:12:00.954>own <00:12:01.110>things.

248
00:12:03.110 --> 00:12:06.920
<00:12:03.110>But <00:12:03.265>being <00:12:03.421>on <00:12:03.576>the <00:12:03.732>safe <00:12:03.887>side, <00:12:04.043>playing <00:12:04.198>around <00:12:04.354>with <00:12:04.510>things,

249
00:12:07.050 --> 00:12:10.986
<00:12:07.050>using-Like <00:12:07.750>non-company <00:12:08.449>information

250
00:12:11.046 --> 00:12:14.686
<00:12:11.046>to <00:12:11.146>go <00:12:11.246>and <00:12:11.346>build <00:12:11.446>and <00:12:11.546>explore <00:12:11.646>with <00:12:11.746>all <00:12:11.846>these <00:12:11.946>AI <00:12:12.046>tools <00:12:12.146>is <00:12:12.246>something <00:12:12.346>that <00:12:12.446>we

251
00:12:14.726 --> 00:12:18.066
<00:12:14.726>encourage <00:12:14.826>a <00:12:14.926>lot <00:12:15.026>of <00:12:15.126>people <00:12:15.226>to <00:12:15.326>do, <00:12:15.426>because <00:12:15.526>if <00:12:15.626>you <00:12:15.726>don't <00:12:15.826>go <00:12:15.926>and <00:12:16.026>build <00:12:16.126>and

252
00:12:18.086 --> 00:12:21.966
<00:12:18.086>experiment <00:12:18.213>and <00:12:18.340>essentially <00:12:18.467>push <00:12:18.595>these <00:12:18.722>tools <00:12:18.849>to <00:12:18.976>their <00:12:19.104>limits, <00:12:19.231>you're <00:12:19.358>not <00:12:19.486>going

253
00:12:21.986 --> 00:12:25.166
<00:12:21.986>to <00:12:22.126>know <00:12:22.266>the <00:12:22.406>capabilities <00:12:22.545>that <00:12:22.686>you <00:12:22.826>might <00:12:22.966>be <00:12:23.106>able <00:12:23.246>to <00:12:23.386>do.

254
00:12:26.066 --> 00:12:29.966
<00:12:26.066>One <00:12:26.166>thing <00:12:26.266>I <00:12:26.366>found <00:12:26.466>very <00:12:26.566>interesting, <00:12:26.666>being <00:12:26.766>a <00:12:26.866>VP <00:12:26.966>of <00:12:27.066>developer <00:12:27.166>relations <00:12:27.266>now, <00:12:27.366>I <00:12:27.466>get

255
00:12:30.026 --> 00:12:33.706
<00:12:30.026>about <00:12:30.142>daily <00:12:30.259>emails. <00:12:30.376>Okay, <00:12:30.492>we <00:12:30.609>can <00:12:30.726>clone <00:12:30.842>your <00:12:30.959>voice, <00:12:31.075>we <00:12:31.192>can <00:12:31.309>clone <00:12:31.425>your

256
00:12:33.766 --> 00:12:37.426
<00:12:33.766>video <00:12:33.921>image. <00:12:34.077>We <00:12:34.232>have <00:12:34.388>like <00:12:34.543>600 <00:12:34.699>hours <00:12:34.854>of <00:12:35.010>footage <00:12:35.165>of

257
00:12:37.506 --> 00:12:39.626
<00:12:37.506>you. <00:12:37.706>Why <00:12:37.906>do <00:12:38.106>you <00:12:38.305>even <00:12:38.506>do <00:12:38.706>things <00:12:38.906>anymore?

258
00:12:39.686 --> 00:12:42.226
<00:12:39.686>We <00:12:39.861>can <00:12:40.036>have <00:12:40.211>an <00:12:40.386>AI <00:12:40.561>avatar <00:12:40.736>generated <00:12:40.911>for <00:12:41.086>you.

259
00:12:42.856 --> 00:12:42.856
Yeah.

260
00:12:43.246 --> 00:12:46.766
<00:12:43.246>Same <00:12:43.362>way <00:12:43.479>like, <00:12:43.596>okay, <00:12:43.712>I <00:12:43.829>saw <00:12:43.946>one <00:12:44.062>tool <00:12:44.179>that <00:12:44.295>was <00:12:44.412>like, <00:12:44.529>it <00:12:44.646>actually

261
00:12:47.126 --> 00:12:50.706
<00:12:47.126>looks <00:12:47.281>at <00:12:47.437>social <00:12:47.592>media <00:12:47.748>for <00:12:47.903>you. <00:12:48.059>You <00:12:48.214>give <00:12:48.370>it <00:12:48.526>the

262
00:12:50.806 --> 00:12:54.446
<00:12:50.806>description <00:12:50.961>of <00:12:51.117>your <00:12:51.272>company, <00:12:51.428>and <00:12:51.583>then <00:12:51.739>it <00:12:51.894>attaches <00:12:52.050>your <00:12:52.206>company

263
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<00:12:54.486>name <00:12:54.661>with <00:12:54.836>viral <00:12:55.011>things <00:12:55.186>on <00:12:55.361>social <00:12:55.536>media <00:12:55.711>automatically, <00:12:55.886>which

264
00:12:58.406 --> 00:13:00.386
<00:12:58.406>sounds <00:12:58.606>like <00:12:58.805>a <00:12:59.006>recipe <00:12:59.205>for <00:12:59.406>disaster <00:12:59.606>to <00:12:59.805>me.

265
00:13:00.586 --> 00:13:00.706
Yes.

266
00:13:00.846 --> 00:13:02.846
<00:13:00.846>Because <00:13:01.126>it <00:13:01.406>might <00:13:01.686>be <00:13:01.966>completely <00:13:02.246>unrelated.

267
00:13:02.926 --> 00:13:05.166
<00:13:02.926>First <00:13:03.206>of <00:13:03.486>all, <00:13:03.766>it <00:13:04.046>feels <00:13:04.326>insincere.

268
00:13:05.176 --> 00:13:05.176
Yeah.

269
00:13:05.186 --> 00:13:08.296
<00:13:05.186>And <00:13:05.279>secondly, <00:13:05.372>it <00:13:05.466>must <00:13:05.559>be <00:13:05.652>a <00:13:05.746>horrible <00:13:05.839>thing <00:13:05.932>that <00:13:06.026>goes <00:13:06.119>viral <00:13:06.212>that <00:13:06.306>you <00:13:06.399>don't <00:13:06.492>want <00:13:06.586>your

270
00:13:08.366 --> 00:13:09.606
<00:13:08.366>company <00:13:08.924>related <00:13:09.482>to.

271
00:13:09.666 --> 00:13:13.286
<00:13:09.666>Well, <00:13:09.793>this <00:13:09.920>is <00:13:10.047>the <00:13:10.175>thing, <00:13:10.302>right? <00:13:10.429>And <00:13:10.556>I'm <00:13:10.684>in <00:13:10.811>two <00:13:10.938>buckets <00:13:11.066>here.

272
00:13:13.506 --> 00:13:17.386
<00:13:13.506>On <00:13:13.606>one <00:13:13.706>hand, <00:13:13.805>people <00:13:13.906>who <00:13:14.006>have <00:13:14.106>seen <00:13:14.206>my <00:13:14.305>content, <00:13:14.406>I <00:13:14.506>love <00:13:14.606>to <00:13:14.706>be <00:13:14.805>really <00:13:14.906>authentic,

273
00:13:17.466 --> 00:13:21.266
<00:13:17.466>right? <00:13:17.582>And <00:13:17.699>you <00:13:17.816>mentioned <00:13:17.932>that <00:13:18.049>if <00:13:18.166>you're <00:13:18.282>getting <00:13:18.399>the <00:13:18.516>AI <00:13:18.632>to <00:13:18.749>do <00:13:18.866>absolutely

274
00:13:21.306 --> 00:13:25.166
<00:13:21.306>everything, <00:13:21.481>it <00:13:21.656>can <00:13:21.831>end <00:13:22.006>up <00:13:22.181>being <00:13:22.356>a <00:13:22.531>very <00:13:22.706>unauthentic

275
00:13:25.206 --> 00:13:29.106
<00:13:25.206>thing <00:13:25.283>that <00:13:25.361>you're <00:13:25.439>doing. <00:13:25.517>And <00:13:25.594>I <00:13:25.672>have <00:13:25.750>a <00:13:25.828>lot <00:13:25.906>of <00:13:25.983>passion <00:13:26.061>in <00:13:26.139>what <00:13:26.217>I <00:13:26.294>talk <00:13:26.372>about, <00:13:26.450>and <00:13:26.528>so <00:13:26.606>a

276
00:13:29.146 --> 00:13:32.946
<00:13:29.146>lot <00:13:29.273>of <00:13:29.400>that <00:13:29.527>comes <00:13:29.655>across. <00:13:29.782>Also, <00:13:29.909>at <00:13:30.036>the <00:13:30.164>same <00:13:30.291>time, <00:13:30.418>if <00:13:30.545>you're

277
00:13:32.986 --> 00:13:36.706
<00:13:32.986>getting <00:13:33.073>the <00:13:33.161>AI <00:13:33.248>to <00:13:33.336>create <00:13:33.423>a <00:13:33.511>lot <00:13:33.598>of <00:13:33.686>stuff, <00:13:33.773>you <00:13:33.861>mentioned <00:13:33.948>before <00:13:34.036>too, <00:13:34.123>you <00:13:34.211>can <00:13:34.298>get <00:13:34.386>a

278
00:13:36.726 --> 00:13:40.606
<00:13:36.726>lot <00:13:36.842>of <00:13:36.959>AI <00:13:37.076>slough. <00:13:37.192>It <00:13:37.309>ends <00:13:37.426>up <00:13:37.542>being <00:13:37.659>very <00:13:37.776>similar <00:13:37.892>to <00:13:38.009>everyone <00:13:38.126>else's

279
00:13:40.646 --> 00:13:44.226
<00:13:40.646>content. <00:13:40.739>And <00:13:40.832>then <00:13:40.925>on <00:13:41.019>the <00:13:41.112>other <00:13:41.205>side, <00:13:41.299>I'm <00:13:41.392>like, <00:13:41.486>"This <00:13:41.579>is <00:13:41.672>a <00:13:41.766>great <00:13:41.859>idea <00:13:41.952>because <00:13:42.045>I'm

280
00:13:44.246 --> 00:13:48.176
<00:13:44.246>only <00:13:44.401>one <00:13:44.557>person, <00:13:44.712>and <00:13:44.868>it <00:13:45.023>can <00:13:45.179>clone <00:13:45.334>me <00:13:45.490>infinity <00:13:45.646>times,

281
00:13:48.206 --> 00:13:52.146
<00:13:48.206>and <00:13:48.306>now <00:13:48.406>I <00:13:48.506>can <00:13:48.606>produce <00:13:48.706>way <00:13:48.806>more <00:13:48.906>content <00:13:49.006>than <00:13:49.106>I <00:13:49.206>ever <00:13:49.306>could've <00:13:49.406>in <00:13:49.506>a <00:13:49.606>lifetime."

282
00:13:52.166 --> 00:13:55.676
<00:13:52.165>But <00:13:52.273>I <00:13:52.381>think <00:13:52.489>coming <00:13:52.596>back <00:13:52.704>to <00:13:52.812>the <00:13:52.919>main <00:13:53.027>point <00:13:53.135>that <00:13:53.242>you're <00:13:53.350>making, <00:13:53.458>too, <00:13:53.565>about

283
00:13:56.466 --> 00:14:00.206
<00:13:56.466>ownership <00:13:56.559>and <00:13:56.652>IP <00:13:56.746>and <00:13:56.839>being <00:13:56.932>able <00:13:57.026>to <00:13:57.119>clone <00:13:57.212>people, <00:13:57.306>I <00:13:57.399>don't <00:13:57.492>know <00:13:57.586>if <00:13:57.679>you <00:13:57.772>recently <00:13:57.866>saw,

284
00:14:00.266 --> 00:14:04.166
<00:14:00.266>but <00:14:00.373>Taylor <00:14:00.481>Swift, <00:14:00.589>and <00:14:00.696>again, <00:14:00.804>I <00:14:00.912>haven't <00:14:01.019>read <00:14:01.127>too <00:14:01.235>much <00:14:01.342>into <00:14:01.450>this, <00:14:01.558>but <00:14:01.665>Taylor

285
00:14:04.246 --> 00:14:06.566
<00:14:04.246>Swift <00:14:04.420>is <00:14:04.596>now <00:14:04.771>trying <00:14:04.946>to <00:14:05.121>copyright <00:14:05.295>her <00:14:05.471>own <00:14:05.646>voice.

286
00:14:06.886 --> 00:14:06.966
Yeah.

287
00:14:07.106 --> 00:14:08.386
<00:14:07.106>Or <00:14:07.394>trademark <00:14:07.682>her <00:14:07.970>own <00:14:08.257>voice.

288
00:14:08.506 --> 00:14:10.316
<00:14:08.506>Well, <00:14:08.680>a <00:14:08.856>lot <00:14:09.031>of <00:14:09.206>actors <00:14:09.381>do <00:14:09.555>that <00:14:09.731>because <00:14:09.906>they-

289
00:14:10.416 --> 00:14:10.666
<00:14:10.416>And <00:14:10.472>that's <00:14:10.528>the <00:14:10.584>thing, <00:14:10.641>right?

290
00:14:10.726 --> 00:14:10.786
Yeah.

291
00:14:11.106 --> 00:14:14.406
<00:14:11.106>And <00:14:11.261>the <00:14:11.417>goal <00:14:11.572>of <00:14:11.728>that <00:14:11.883>is <00:14:12.039>to <00:14:12.194>stop <00:14:12.350>people <00:14:12.506>or

292
00:14:14.466 --> 00:14:18.045
<00:14:14.466>companies <00:14:14.666>from <00:14:14.866>copying <00:14:15.066>her <00:14:15.266>voice <00:14:15.466>and <00:14:15.666>then <00:14:15.866>using

293
00:14:18.126 --> 00:14:20.786
<00:14:18.126>that <00:14:18.359>to <00:14:18.592>produce <00:14:18.826>whatever <00:14:19.059>they <00:14:19.292>want, <00:14:19.526>right?

294
00:14:21.106 --> 00:14:21.115
<00:14:21.106>And <00:14:21.114>so-

295
00:14:21.126 --> 00:14:25.046
<00:14:21.126>Well, <00:14:21.281>also <00:14:21.437>for <00:14:21.592>fighting <00:14:21.748>deepfakes, <00:14:21.903>because <00:14:22.059>if <00:14:22.214>that <00:14:22.370>gets <00:14:22.526>detected-

296
00:14:25.166 --> 00:14:25.436
<00:14:25.166>That <00:14:25.226>does <00:14:25.287>the <00:14:25.348>thing, <00:14:25.409>so-

297
00:14:25.436 --> 00:14:25.996
<00:14:25.436>... <00:14:25.536>then <00:14:25.637>that's <00:14:25.738>the <00:14:25.839>other <00:14:25.939>approach

298
00:14:25.996 --> 00:14:29.666
<00:14:25.996>... <00:14:26.136>yeah, <00:14:26.276>so <00:14:26.415>it <00:14:26.555>fights <00:14:26.696>deepfakes. <00:14:26.836>I <00:14:26.976>also <00:14:27.116>remember, <00:14:27.256>I <00:14:27.396>think

299
00:14:29.966 --> 00:14:31.806
<00:14:29.966>it <00:14:30.432>was <00:14:30.899>Scarlett <00:14:31.366>Johansson,

300
00:14:32.786 --> 00:14:35.946
<00:14:32.786>I <00:14:32.902>think <00:14:33.019>it <00:14:33.136>was <00:14:33.252>her. <00:14:33.369>I <00:14:33.486>think <00:14:33.602>she <00:14:33.719>sued <00:14:33.836>one <00:14:33.952>of <00:14:34.069>the <00:14:34.186>companies.

301
00:14:36.086 --> 00:14:39.286
<00:14:36.086>It <00:14:36.186>was <00:14:36.286>actually, <00:14:36.386>I <00:14:36.486>think <00:14:36.586>it <00:14:36.686>was <00:14:36.786>even <00:14:36.886>Apple? <00:14:36.986>It <00:14:37.086>was <00:14:37.186>a <00:14:37.286>big <00:14:37.386>one, <00:14:37.486>basically.

302
00:14:39.346 --> 00:14:41.846
<00:14:39.346>She <00:14:39.486>said <00:14:39.626>the <00:14:39.766>new <00:14:39.906>voice <00:14:40.046>of <00:14:40.186>the <00:14:40.326>system <00:14:40.466>was <00:14:40.606>so <00:14:40.746>close-

303
00:14:41.866 --> 00:14:43.326
<00:14:41.866>It <00:14:42.085>sounded <00:14:42.304>too <00:14:42.523>much <00:14:42.742>like <00:14:42.961>her, <00:14:43.180>right?

304
00:14:43.446 --> 00:14:45.596
<00:14:43.446>So <00:14:43.601>close <00:14:43.757>to <00:14:43.912>her <00:14:44.068>voice <00:14:44.223>in <00:14:44.379>the <00:14:44.534>movie, <00:14:44.690>"Her," <00:14:44.846>that-

305
00:14:45.626 --> 00:14:46.296
<00:14:45.626>Yeah, <00:14:45.827>that's <00:14:46.028>right. <00:14:46.229>Yeah

306
00:14:46.296 --> 00:14:47.386
<00:14:46.296>... <00:14:46.541>that <00:14:46.786>science <00:14:47.031>fiction <00:14:47.276>movie.

307
00:14:47.416 --> 00:14:47.846
Exactly.

308
00:14:47.966 --> 00:14:51.366
<00:14:47.966>And <00:14:48.082>turns <00:14:48.199>out <00:14:48.316>it <00:14:48.432>wasn't, <00:14:48.549>but <00:14:48.666>it <00:14:48.782>was <00:14:48.899>very <00:14:49.016>close <00:14:49.132>enough <00:14:49.249>for <00:14:49.366>them

309
00:14:51.426 --> 00:14:54.386
<00:14:51.426>to <00:14:51.566>be <00:14:51.706>like... <00:14:51.846>Yeah, <00:14:51.986>but <00:14:52.126>that's <00:14:52.266>a <00:14:52.406>tricky <00:14:52.546>one, <00:14:52.686>isn't <00:14:52.826>it?

310
00:14:54.546 --> 00:14:58.306
<00:14:54.546>Yeah, <00:14:54.662>and <00:14:54.779>I <00:14:54.896>think <00:14:55.012>this <00:14:55.129>comes <00:14:55.246>back <00:14:55.362>to <00:14:55.479>a <00:14:55.596>real <00:14:55.712>fundamental <00:14:55.829>question <00:14:55.946>that

311
00:14:58.346 --> 00:15:01.146
<00:14:58.346>we're <00:14:58.579>faced <00:14:58.812>with <00:14:59.046>in <00:14:59.279>our <00:14:59.512>era, <00:14:59.746>right?

312
00:15:01.246 --> 00:15:01.576
<00:15:01.246>Which <00:15:01.543>is,

313
00:15:02.446 --> 00:15:05.626
<00:15:02.446>what <00:15:02.586>do <00:15:02.726>we <00:15:02.866>own <00:15:03.006>that <00:15:03.146>is <00:15:03.286>ours, <00:15:03.426>that <00:15:03.566>is <00:15:03.706>our <00:15:03.846>personal

314
00:15:06.166 --> 00:15:10.106
<00:15:06.166>property? <00:15:06.321>So <00:15:06.477>when <00:15:06.632>we <00:15:06.788>think <00:15:06.943>about <00:15:07.099>data, <00:15:07.254>how <00:15:07.410>many <00:15:07.566>companies

315
00:15:10.146 --> 00:15:13.906
<00:15:10.146>own <00:15:10.286>our <00:15:10.425>data <00:15:10.565>about <00:15:10.705>who <00:15:10.846>I <00:15:10.986>am, <00:15:11.126>my <00:15:11.266>information, <00:15:11.406>my <00:15:11.545>birthday,

316
00:15:15.326 --> 00:15:16.555
<00:15:15.326>so <00:15:15.547>much <00:15:15.768>information <00:15:15.989>about <00:15:16.210>me, <00:15:16.432>right?

317
00:15:16.555 --> 00:15:18.606
<00:15:16.555>That's <00:15:16.694>data <00:15:16.834>for <00:15:16.974>the <00:15:17.114>rest <00:15:17.255>of <00:15:17.395>the <00:15:17.535>world, <00:15:17.675>by <00:15:17.814>the <00:15:17.954>way.

318
00:15:18.656 --> 00:15:21.266
<00:15:18.656>Oh, <00:15:19.006>yeah. <00:15:19.356>That's <00:15:19.705>right. <00:15:20.055>Data.

319
00:15:22.406 --> 00:15:24.686
<00:15:22.406>But <00:15:22.606>yeah, <00:15:22.805>so <00:15:23.006>what <00:15:23.205>do <00:15:23.406>we <00:15:23.606>actually <00:15:23.805>own?

320
00:15:24.746 --> 00:15:28.626
<00:15:24.746>And <00:15:24.846>in <00:15:24.946>this <00:15:25.045>new <00:15:25.146>era, <00:15:25.246>we're <00:15:25.346>now <00:15:25.446>faced <00:15:25.545>with <00:15:25.646>these <00:15:25.746>questions <00:15:25.846>like, <00:15:25.946>do <00:15:26.045>we <00:15:26.146>own

321
00:15:28.706 --> 00:15:32.506
<00:15:28.706>our <00:15:28.833>own <00:15:28.960>likeness <00:15:29.087>and <00:15:29.215>image? <00:15:29.342>Do <00:15:29.469>we <00:15:29.596>own <00:15:29.724>our <00:15:29.851>own <00:15:29.978>voice <00:15:30.106>now?

322
00:15:32.886 --> 00:15:36.226
<00:15:32.886>So <00:15:32.993>I <00:15:33.101>think <00:15:33.209>these <00:15:33.316>are <00:15:33.424>real <00:15:33.532>big <00:15:33.639>questions <00:15:33.747>that <00:15:33.855>we <00:15:33.962>need <00:15:34.070>to <00:15:34.178>start <00:15:34.286>thinking.

323
00:15:36.395 --> 00:15:39.166
<00:15:36.395>Well, <00:15:36.522>actually, <00:15:36.649>no, <00:15:36.776>we <00:15:36.904>definitely <00:15:37.031>should've <00:15:37.158>started <00:15:37.285>thinking <00:15:37.413>about <00:15:37.540>this <00:15:37.667>a <00:15:37.795>while

324
00:15:39.226 --> 00:15:43.106
<00:15:39.226>ago. <00:15:39.353>But <00:15:39.480>we <00:15:39.607>know <00:15:39.735>that <00:15:39.862>technology <00:15:39.989>moves <00:15:40.116>so <00:15:40.244>much <00:15:40.371>faster <00:15:40.498>than <00:15:40.626>laws

325
00:15:43.166 --> 00:15:44.566
<00:15:43.165>can <00:15:43.481>keep <00:15:43.795>up <00:15:44.111>with, <00:15:44.426>right?

326
00:15:44.666 --> 00:15:44.816
Mm-hmm.

327
00:15:44.966 --> 00:15:48.166
<00:15:44.966>So <00:15:45.073>I <00:15:45.181>think <00:15:45.289>this <00:15:45.396>is <00:15:45.504>a <00:15:45.612>big <00:15:45.719>challenge <00:15:45.827>we're <00:15:45.935>all <00:15:46.042>going <00:15:46.150>to <00:15:46.258>be <00:15:46.366>facing.

328
00:15:48.626 --> 00:15:52.246
<00:15:48.626>That, <00:15:48.753>of <00:15:48.880>course, <00:15:49.007>brings <00:15:49.135>us <00:15:49.262>back <00:15:49.389>to <00:15:49.516>the <00:15:49.644>DevRel <00:15:49.771>world <00:15:49.898>and <00:15:50.026>being

329
00:15:52.686 --> 00:15:55.326
<00:15:52.686>a <00:15:52.886>spokesperson <00:15:53.086>for <00:15:53.286>a <00:15:53.486>company, <00:15:53.686>a <00:15:53.886>technical <00:15:54.086>spokesperson.

330
00:15:56.066 --> 00:15:56.726
<00:15:56.066>Oftentimes, <00:15:56.660>you

331
00:15:57.686 --> 00:16:00.686
<00:15:57.686>start <00:15:57.773>a <00:15:57.861>new <00:15:57.948>job <00:15:58.036>at <00:15:58.123>a <00:15:58.211>new <00:15:58.298>company, <00:15:58.386>and <00:15:58.473>they <00:15:58.561>actually <00:15:58.648>hire <00:15:58.736>you <00:15:58.823>for <00:15:58.911>being <00:15:58.998>an <00:15:59.086>authentic

332
00:16:00.746 --> 00:16:04.226
<00:16:00.746>voice <00:16:00.853>and <00:16:00.961>some <00:16:01.069>unknown <00:16:01.176>thing <00:16:01.284>out <00:16:01.392>there, <00:16:01.499>and <00:16:01.607>then <00:16:01.715>they <00:16:01.822>want <00:16:01.930>you <00:16:02.038>to <00:16:02.146>become

333
00:16:04.306 --> 00:16:08.286
<00:16:04.306>that <00:16:04.481>company <00:16:04.656>voice <00:16:04.831>connected <00:16:05.006>to <00:16:05.181>that <00:16:05.356>company, <00:16:05.531>and <00:16:05.706>all

334
00:16:08.306 --> 00:16:11.486
<00:16:08.306>the <00:16:08.388>stuff, <00:16:08.470>all <00:16:08.553>the <00:16:08.635>work <00:16:08.717>that <00:16:08.800>you <00:16:08.882>do <00:16:08.964>in <00:16:09.047>that <00:16:09.129>company, <00:16:09.211>then <00:16:09.294>what <00:16:09.376>do <00:16:09.458>you <00:16:09.541>do <00:16:09.623>with <00:16:09.706>that

335
00:16:11.526 --> 00:16:12.106
afterwards?

336
00:16:12.986 --> 00:16:16.346
<00:16:12.986>What <00:16:13.073>is <00:16:13.161>your <00:16:13.248>advice <00:16:13.336>to <00:16:13.423>somebody <00:16:13.511>who <00:16:13.598>wants <00:16:13.686>to <00:16:13.773>go <00:16:13.861>into <00:16:13.948>DevRel <00:16:14.036>to <00:16:14.123>be <00:16:14.211>sure <00:16:14.298>that <00:16:14.386>you're

337
00:16:16.386 --> 00:16:19.446
<00:16:16.386>not <00:16:16.541>becoming <00:16:16.697>a <00:16:16.852>company <00:16:17.008>shill, <00:16:17.163>and <00:16:17.319>that <00:16:17.474>you <00:16:17.630>basically, <00:16:17.786>you

338
00:16:21.286 --> 00:16:24.866
<00:16:21.286>oftentimes <00:16:21.393>get <00:16:21.501>hired <00:16:21.609>for <00:16:21.716>your <00:16:21.824>authenticity, <00:16:21.932>and <00:16:22.039>then <00:16:22.147>they <00:16:22.255>actually <00:16:22.362>want <00:16:22.470>you <00:16:22.578>to <00:16:22.686>get

339
00:16:24.926 --> 00:16:26.126
<00:16:24.926>rid <00:16:25.142>of <00:16:25.358>it <00:16:25.574>and <00:16:25.790>become <00:16:26.006>more

340
00:16:27.406 --> 00:16:29.766
<00:16:27.406>company-wise. <00:16:27.545>I <00:16:27.685>don't <00:16:27.825>want <00:16:27.965>to <00:16:28.106>get <00:16:28.246>you <00:16:28.386>into <00:16:28.526>trouble <00:16:28.665>with <00:16:28.805>this-

341
00:16:29.775 --> 00:16:29.775
<00:16:29.775>No, <00:16:29.775>no

342
00:16:29.775 --> 00:16:31.806
<00:16:29.775>... <00:16:29.902>but <00:16:30.029>I <00:16:30.156>know <00:16:30.284>that <00:16:30.411>Twilio <00:16:30.538>is <00:16:30.665>not <00:16:30.793>one <00:16:30.920>of <00:16:31.047>those <00:16:31.175>companies.

343
00:16:31.926 --> 00:16:35.836
<00:16:31.926>No, <00:16:32.081>that's <00:16:32.237>the <00:16:32.392>thing, <00:16:32.548>and <00:16:32.703>I <00:16:32.859>think <00:16:33.014>you're <00:16:33.170>basically <00:16:33.326>hinting

344
00:16:35.866 --> 00:16:39.696
<00:16:35.866>at <00:16:35.959>what <00:16:36.052>I'm <00:16:36.146>going <00:16:36.239>to <00:16:36.332>say, <00:16:36.425>which <00:16:36.519>is <00:16:36.612>my <00:16:36.706>advice <00:16:36.799>is <00:16:36.892>do <00:16:36.986>find <00:16:37.079>the <00:16:37.172>company <00:16:37.266>that

345
00:16:39.726 --> 00:16:43.586
<00:16:39.726>fits <00:16:39.833>for <00:16:39.941>you. <00:16:40.049>So <00:16:40.156>if <00:16:40.264>you're <00:16:40.372>going <00:16:40.479>for <00:16:40.587>interviews <00:16:40.695>with <00:16:40.802>a <00:16:40.910>company, <00:16:41.018>and <00:16:41.126>they're

346
00:16:43.626 --> 00:16:47.566
<00:16:43.626>like, <00:16:43.766>"We're <00:16:43.906>going <00:16:44.045>to <00:16:44.185>strip <00:16:44.326>you <00:16:44.466>of <00:16:44.606>your <00:16:44.746>social <00:16:44.886>media <00:16:45.026>accounts,

347
00:16:47.606 --> 00:16:51.146
<00:16:47.606>and <00:16:47.699>we're <00:16:47.792>going <00:16:47.886>to <00:16:47.979>own <00:16:48.072>that <00:16:48.165>kind <00:16:48.259>of <00:16:48.352>information, <00:16:48.446>and <00:16:48.539>you're <00:16:48.632>going <00:16:48.726>to <00:16:48.819>be <00:16:48.912>scripted <00:16:49.006>on

348
00:16:51.186 --> 00:16:54.586
<00:16:51.186>everything <00:16:51.286>you <00:16:51.386>say." <00:16:51.486>Now, <00:16:51.586>that's <00:16:51.686>fine <00:16:51.786>if <00:16:51.886>that's <00:16:51.986>what <00:16:52.086>you <00:16:52.186>want <00:16:52.286>to <00:16:52.386>do, <00:16:52.486>and <00:16:52.586>you're

349
00:16:54.606 --> 00:16:57.366
<00:16:54.606>like, <00:16:54.746>"Sweet, <00:16:54.886>I <00:16:55.026>can <00:16:55.165>be <00:16:55.306>hands-off. <00:16:55.446>I <00:16:55.586>can <00:16:55.726>just <00:16:55.866>show <00:16:56.006>up.

350
00:16:57.466 --> 00:16:58.146
<00:16:57.466>I <00:16:57.670>can <00:16:57.874>just <00:16:58.078>like-"

351
00:16:58.546 --> 00:16:59.756
<00:16:58.546>You <00:16:58.682>might <00:16:58.818>as <00:16:58.954>well <00:16:59.090>have <00:16:59.226>an <00:16:59.362>AI <00:16:59.498>avatar <00:16:59.635>then.

352
00:16:59.786 --> 00:17:02.046
<00:16:59.786>That's <00:16:59.986>the <00:17:00.186>thing, <00:17:00.386>right? <00:17:00.586>So <00:17:00.786>if <00:17:00.986>you're <00:17:01.186>like

353
00:17:02.906 --> 00:17:04.926
<00:17:02.906>me, <00:17:03.045>and <00:17:03.185>I'm <00:17:03.325>just <00:17:03.465>like, <00:17:03.606>I've <00:17:03.746>got <00:17:03.886>a <00:17:04.025>bit <00:17:04.165>of <00:17:04.306>a

354
00:17:06.406 --> 00:17:10.306
<00:17:06.406>presence, <00:17:06.513>I <00:17:06.621>suppose, <00:17:06.729>and <00:17:06.836>I'm <00:17:06.944>really <00:17:07.052>passionate <00:17:07.159>about <00:17:07.267>what <00:17:07.375>I <00:17:07.482>talk <00:17:07.590>about, <00:17:07.698>and <00:17:07.806>so

355
00:17:10.326 --> 00:17:14.146
<00:17:10.326>when <00:17:10.453>we're <00:17:10.580>talking <00:17:10.707>about <00:17:10.835>these <00:17:10.962>technical <00:17:11.089>concepts, <00:17:11.216>and <00:17:11.344>I <00:17:11.471>get <00:17:11.598>really <00:17:11.726>excited,

356
00:17:14.186 --> 00:17:14.326
and

357
00:17:15.286 --> 00:17:18.487
<00:17:15.286>I <00:17:15.413>think <00:17:15.540>you <00:17:15.667>need <00:17:15.795>to <00:17:15.922>find <00:17:16.049>the <00:17:16.176>companies <00:17:16.304>that <00:17:16.431>resonate <00:17:16.558>with <00:17:16.686>you.

358
00:17:18.876 --> 00:17:22.767
<00:17:18.876>And <00:17:18.969>I <00:17:19.062>think <00:17:19.156>the <00:17:19.249>companies <00:17:19.342>who, <00:17:19.435>and <00:17:19.529>I'm <00:17:19.622>not <00:17:19.715>going <00:17:19.809>to <00:17:19.902>name <00:17:19.995>any <00:17:20.089>names, <00:17:20.182>so <00:17:20.276>I

359
00:17:22.806 --> 00:17:26.686
<00:17:22.806>can't <00:17:22.906>even <00:17:23.006>think <00:17:23.106>of <00:17:23.206>any <00:17:23.306>right <00:17:23.406>now. <00:17:23.506>But <00:17:23.606>I <00:17:23.706>think <00:17:23.806>if <00:17:23.906>companies <00:17:24.006>is <00:17:24.106>telling <00:17:24.206>those

360
00:17:26.727 --> 00:17:30.706
<00:17:26.727>types <00:17:26.820>of <00:17:26.913>people <00:17:27.007>that, <00:17:27.100>"Oh, <00:17:27.193>you <00:17:27.287>need <00:17:27.380>to <00:17:27.473>not <00:17:27.567>have <00:17:27.660>an <00:17:27.753>authentic <00:17:27.847>voice, <00:17:27.940>and <00:17:28.033>you <00:17:28.127>need

361
00:17:30.766 --> 00:17:34.056
<00:17:30.766>to <00:17:30.941>not <00:17:31.116>do <00:17:31.291>these <00:17:31.466>things. <00:17:31.641>You <00:17:31.816>need <00:17:31.991>to <00:17:32.166>only,

362
00:17:34.426 --> 00:17:38.146
<00:17:34.426>yes, <00:17:34.581>you <00:17:34.737>need <00:17:34.892>to <00:17:35.048>stay <00:17:35.203>within <00:17:35.359>company <00:17:35.514>messaging <00:17:35.670>and <00:17:35.826>company

363
00:17:38.266 --> 00:17:42.116
<00:17:38.266>branding <00:17:38.393>and <00:17:38.520>things <00:17:38.647>like <00:17:38.775>that." <00:17:38.902>But <00:17:39.029>I <00:17:39.156>think <00:17:39.284>those <00:17:39.411>kind <00:17:39.538>of <00:17:39.666>companies,

364
00:17:42.166 --> 00:17:46.126
<00:17:42.166>they're <00:17:42.321>probably <00:17:42.477>not <00:17:42.632>doing <00:17:42.788>DevRel <00:17:42.943>in <00:17:43.099>a <00:17:43.254>great <00:17:43.410>way <00:17:43.566>anyway.

365
00:17:46.156 --> 00:17:46.156
Mm.

366
00:17:46.166 --> 00:17:49.846
<00:17:46.166>They're <00:17:46.321>probably <00:17:46.477>going <00:17:46.632>to <00:17:46.788>be <00:17:46.943>coming <00:17:47.099>up <00:17:47.254>against <00:17:47.410>challenges <00:17:47.566>like

367
00:17:49.906 --> 00:17:53.496
<00:17:49.906>missing <00:17:50.033>the <00:17:50.160>mark <00:17:50.287>and <00:17:50.415>not <00:17:50.542>sounding <00:17:50.669>authentic, <00:17:50.796>and <00:17:50.924>this <00:17:51.051>has <00:17:51.178>happened <00:17:51.306>throughout

368
00:17:53.496 --> 00:17:57.426
<00:17:53.496>history <00:17:53.671>many <00:17:53.846>times <00:17:54.021>before. <00:17:54.196>So <00:17:54.371>my <00:17:54.546>advice <00:17:54.721>to <00:17:54.896>companies

369
00:17:57.526 --> 00:18:01.506
<00:17:57.526>is <00:17:57.701>absolutely, <00:17:57.876>in <00:17:58.051>this <00:17:58.226>era <00:17:58.401>of <00:17:58.576>AI, <00:17:58.751>you <00:17:58.926>need

370
00:18:01.626 --> 00:18:05.326
<00:18:01.626>to <00:18:01.826>be <00:18:02.026>hiring <00:18:02.226>those <00:18:02.426>authentic, <00:18:02.626>those <00:18:02.826>credible <00:18:03.026>voices

371
00:18:05.566 --> 00:18:08.766
<00:18:05.566>to <00:18:05.682>get <00:18:05.799>your <00:18:05.916>product <00:18:06.032>out <00:18:06.149>there <00:18:06.266>because <00:18:06.382>that's <00:18:06.499>what's <00:18:06.616>going <00:18:06.732>to <00:18:06.849>stand <00:18:06.966>out.

372
00:18:08.806 --> 00:18:11.006
<00:18:08.806>That's <00:18:08.946>what's <00:18:09.086>going <00:18:09.226>to <00:18:09.366>cut <00:18:09.506>through <00:18:09.646>the <00:18:09.786>noise <00:18:09.926>of <00:18:10.066>the <00:18:10.206>AIs-

373
00:18:11.526 --> 00:18:11.535
Mm

374
00:18:11.546 --> 00:18:13.006
<00:18:11.546>... <00:18:11.874>like <00:18:12.203>current <00:18:12.531>creations, <00:18:12.860>right?

375
00:18:13.406 --> 00:18:17.290
<00:18:13.406>And <00:18:13.606>then-My <00:18:13.806>advice <00:18:14.005>to <00:18:14.206>either <00:18:14.406>a <00:18:14.606>developer <00:18:14.806>who's

376
00:18:17.330 --> 00:18:21.290
<00:18:17.330>looking <00:18:17.485>to <00:18:17.641>go <00:18:17.796>into <00:18:17.952>developer <00:18:18.107>evangelism, <00:18:18.263>or <00:18:18.418>a <00:18:18.574>developer <00:18:18.730>evangelist

377
00:18:21.330 --> 00:18:24.890
<00:18:21.330>or <00:18:21.457>developer <00:18:21.584>advocate <00:18:21.711>who's <00:18:21.839>looking <00:18:21.966>to <00:18:22.093>go <00:18:22.220>into <00:18:22.348>a <00:18:22.475>new <00:18:22.602>company <00:18:22.730>role,

378
00:18:25.310 --> 00:18:27.430
<00:18:25.310>again, <00:18:25.510>find <00:18:25.710>the <00:18:25.909>companies <00:18:26.110>that <00:18:26.310>resonate <00:18:26.510>with <00:18:26.710>you.

379
00:18:27.790 --> 00:18:31.430
<00:18:27.790>Because <00:18:28.023>if <00:18:28.256>you <00:18:28.490>are <00:18:28.723>truly <00:18:28.956>excited <00:18:29.190>and

380
00:18:31.510 --> 00:18:35.430
<00:18:31.510>passionate <00:18:31.710>about <00:18:31.910>something, <00:18:32.110>that <00:18:32.310>comes <00:18:32.510>across, <00:18:32.710>and <00:18:32.910>that's

381
00:18:35.450 --> 00:18:37.770
<00:18:35.450>where <00:18:35.625>you <00:18:35.800>want <00:18:35.975>to <00:18:36.150>be. <00:18:36.325>Find <00:18:36.500>somewhere <00:18:36.675>that <00:18:36.850>feels

382
00:18:38.590 --> 00:18:38.950
right.

383
00:18:39.470 --> 00:18:39.690
Mm.

384
00:18:39.910 --> 00:18:40.070
Yeah.

385
00:18:40.950 --> 00:18:44.320
<00:18:40.950>I <00:18:41.032>love <00:18:41.114>this <00:18:41.197>right <00:18:41.279>now <00:18:41.361>because <00:18:41.444>I <00:18:41.526>get <00:18:41.608>all <00:18:41.691>these <00:18:41.773>questions <00:18:41.855>that <00:18:41.938>I <00:18:42.020>can <00:18:42.102>ask <00:18:42.185>you <00:18:42.267>as <00:18:42.350>well

386
00:18:44.410 --> 00:18:48.030
<00:18:44.410>right <00:18:44.503>now. <00:18:44.596>But <00:18:44.690>what <00:18:44.783>do <00:18:44.876>you <00:18:44.970>do <00:18:45.063>if <00:18:45.156>you're <00:18:45.250>authentic <00:18:45.343>and <00:18:45.436>you're <00:18:45.530>wonderful, <00:18:45.623>and <00:18:45.716>you <00:18:45.810>see

387
00:18:48.070 --> 00:18:51.810
<00:18:48.070>your <00:18:48.169>marketing <00:18:48.270>department <00:18:48.370>come <00:18:48.470>up <00:18:48.570>with <00:18:48.669>the <00:18:48.770>most <00:18:48.870>annoying <00:18:48.970>AI <00:18:49.070>slop <00:18:49.169>out <00:18:49.270>there, <00:18:49.370>and <00:18:49.470>you

388
00:18:51.890 --> 00:18:55.630
<00:18:51.890>also <00:18:52.065>get <00:18:52.240>by <00:18:52.415>admission <00:18:52.590>of <00:18:52.765>the <00:18:52.940>same <00:18:53.115>company <00:18:53.290>name

389
00:18:55.690 --> 00:18:57.630
<00:18:55.690>associated <00:18:55.890>with <00:18:56.090>that? <00:18:56.290>How <00:18:56.490>do <00:18:56.690>you <00:18:56.890>fight <00:18:57.090>that?

390
00:18:57.890 --> 00:19:00.130
<00:18:57.890>Yeah. <00:18:58.090>It's <00:18:58.290>an <00:18:58.490>interesting <00:18:58.690>one <00:18:58.890>to <00:18:59.090>fight, <00:18:59.290>right?

391
00:19:00.250 --> 00:19:04.010
<00:19:00.250>Because <00:19:00.405>you <00:19:00.561>need <00:19:00.716>to <00:19:00.872>show <00:19:01.027>to <00:19:01.183>the <00:19:01.338>rest <00:19:01.494>of <00:19:01.650>the

392
00:19:04.050 --> 00:19:07.370
<00:19:04.050>community <00:19:04.205>that <00:19:04.361>you <00:19:04.516>are <00:19:04.672>on <00:19:04.827>a <00:19:04.983>united <00:19:05.138>front <00:19:05.294>because <00:19:05.450>you

393
00:19:07.430 --> 00:19:10.550
<00:19:07.430>need <00:19:07.710>to <00:19:07.990>act <00:19:08.270>like <00:19:08.550>one <00:19:08.830>team.

394
00:19:10.810 --> 00:19:10.950
Mm.

395
00:19:10.990 --> 00:19:14.760
<00:19:10.990>It's <00:19:11.083>kind <00:19:11.176>of <00:19:11.270>like <00:19:11.363>if <00:19:11.456>you're <00:19:11.550>playing <00:19:11.643>a <00:19:11.736>sport <00:19:11.830>and <00:19:11.923>you're <00:19:12.016>like, <00:19:12.110>"Well, <00:19:12.203>one <00:19:12.296>guy <00:19:12.390>went

396
00:19:14.830 --> 00:19:18.110
<00:19:14.830>off <00:19:14.957>and <00:19:15.084>did <00:19:15.211>something <00:19:15.339>bad." <00:19:15.466>I'm <00:19:15.593>trying <00:19:15.720>to <00:19:15.848>think <00:19:15.975>of <00:19:16.102>the <00:19:16.230>right...

397
00:19:18.690 --> 00:19:21.449
<00:19:18.690>Gridiron <00:19:18.865>or <00:19:19.040>American <00:19:19.215>football, <00:19:19.390>right? <00:19:19.565>So <00:19:19.740>just <00:19:19.915>your <00:19:20.090>football.

398
00:19:21.470 --> 00:19:23.030
<00:19:21.470>You're <00:19:21.670>getting <00:19:21.870>into <00:19:22.070>really <00:19:22.270>generic <00:19:22.470>terms <00:19:22.670>in <00:19:22.870>here-

399
00:19:23.090 --> 00:19:23.100
<00:19:23.090>I'm <00:19:23.092>getting <00:19:23.094>into <00:19:23.096>real <00:19:23.099>generic

400
00:19:23.100 --> 00:19:25.190
<00:19:23.100>... <00:19:23.300>like, <00:19:23.500>"One <00:19:23.699>guy <00:19:23.899>went <00:19:24.100>and <00:19:24.300>did <00:19:24.500>something,"

401
00:19:25.810 --> 00:19:25.920
<00:19:25.810>Okay, <00:19:25.909>yeah

402
00:19:25.920 --> 00:19:27.249
<00:19:25.920>... <00:19:26.069>and <00:19:26.219>then <00:19:26.368>the <00:19:26.518>other <00:19:26.667>guy <00:19:26.817>didn't <00:19:26.966>do <00:19:27.116>that.

403
00:19:27.530 --> 00:19:31.510
<00:19:27.530>So <00:19:27.637>say <00:19:27.745>if <00:19:27.853>someone <00:19:27.960>on <00:19:28.068>the <00:19:28.176>team <00:19:28.283>did <00:19:28.391>something <00:19:28.499>that <00:19:28.606>the <00:19:28.714>rest <00:19:28.822>of <00:19:28.930>the

404
00:19:31.570 --> 00:19:32.820
<00:19:31.570>team <00:19:31.851>didn't <00:19:32.132>quite <00:19:32.413>agree <00:19:32.695>with-

405
00:19:33.010 --> 00:19:33.170
Yeah

406
00:19:33.190 --> 00:19:36.870
<00:19:33.190>... <00:19:33.277>right, <00:19:33.365>and <00:19:33.452>they <00:19:33.540>might <00:19:33.627>be <00:19:33.715>sent <00:19:33.802>off <00:19:33.890>and <00:19:33.977>done <00:19:34.065>things, <00:19:34.152>right, <00:19:34.240>but <00:19:34.327>you <00:19:34.415>still <00:19:34.502>need <00:19:34.590>to

407
00:19:36.970 --> 00:19:37.970
<00:19:36.970>act <00:19:37.270>as <00:19:37.570>one <00:19:37.870>team.

408
00:19:38.000 --> 00:19:38.000
Mm.

409
00:19:38.030 --> 00:19:38.090
You

410
00:19:40.010 --> 00:19:42.870
<00:19:40.010>win <00:19:40.117>as <00:19:40.225>a <00:19:40.333>team, <00:19:40.440>you <00:19:40.548>lose <00:19:40.656>as <00:19:40.763>a <00:19:40.871>team. <00:19:40.979>So <00:19:41.086>same <00:19:41.194>with <00:19:41.302>a <00:19:41.410>company.

411
00:19:42.950 --> 00:19:44.530
<00:19:42.950>You <00:19:43.105>win <00:19:43.261>as <00:19:43.416>a <00:19:43.572>company, <00:19:43.727>you <00:19:43.883>lose <00:19:44.038>as <00:19:44.194>a <00:19:44.350>company.

412
00:19:44.620 --> 00:19:48.530
<00:19:44.620>A <00:19:44.794>company's <00:19:44.969>stock <00:19:45.145>price <00:19:45.320>goes <00:19:45.495>up <00:19:45.669>or <00:19:45.844>down <00:19:46.020>based

413
00:19:48.630 --> 00:19:49.850
<00:19:48.630>on <00:19:48.996>the <00:19:49.362>whole <00:19:49.727>team.

414
00:19:49.860 --> 00:19:49.860
Mm.

415
00:19:49.890 --> 00:19:52.640
<00:19:49.890>It's <00:19:49.997>not <00:19:50.105>just <00:19:50.213>one <00:19:50.320>per- <00:19:50.428>I <00:19:50.536>mean, <00:19:50.643>one <00:19:50.751>person <00:19:50.859>might <00:19:50.966>have <00:19:51.074>influence <00:19:51.182>over <00:19:51.290>it-

416
00:19:52.720 --> 00:19:52.720
Yeah

417
00:19:52.720 --> 00:19:56.710
<00:19:52.720>... <00:19:52.807>but <00:19:52.895>you <00:19:52.982>come <00:19:53.070>as <00:19:53.157>a <00:19:53.245>team. <00:19:53.332>It's <00:19:53.420>not <00:19:53.507>like, <00:19:53.595>"Oh, <00:19:53.682>I <00:19:53.770>did <00:19:53.857>really <00:19:53.945>good, <00:19:54.032>so <00:19:54.120>my

418
00:19:56.750 --> 00:19:57.530
<00:19:56.750>stock <00:19:57.452>price-

419
00:19:57.710 --> 00:19:57.850
Yeah

420
00:19:57.990 --> 00:20:01.830
<00:19:57.990>... <00:19:58.090>is <00:19:58.190>better <00:19:58.290>than <00:19:58.390>this <00:19:58.490>other <00:19:58.590>person's <00:19:58.690>stock <00:19:58.790>price <00:19:58.890>in <00:19:58.990>the <00:19:59.090>same <00:19:59.190>company." <00:19:59.290>It's <00:19:59.390>like

421
00:20:01.870 --> 00:20:03.010
<00:20:01.870>you <00:20:02.016>have <00:20:02.163>to <00:20:02.309>have <00:20:02.456>the <00:20:02.602>same <00:20:02.749>price, <00:20:02.896>right?

422
00:20:03.130 --> 00:20:04.630
<00:20:03.130>It <00:20:03.298>would <00:20:03.467>be <00:20:03.636>interesting <00:20:03.805>to <00:20:03.973>have <00:20:04.142>your <00:20:04.311>own <00:20:04.480>stock.

423
00:20:04.890 --> 00:20:07.690
<00:20:04.890>It <00:20:05.045>would <00:20:05.201>be. <00:20:05.356>That <00:20:05.512>would <00:20:05.667>be <00:20:05.823>a <00:20:05.978>very <00:20:06.134>interesting <00:20:06.290>concept.

424
00:20:07.770 --> 00:20:09.410
<00:20:07.770>I <00:20:07.970>feel <00:20:08.170>like <00:20:08.370>society <00:20:08.570>would <00:20:08.770>be <00:20:08.970>completely <00:20:09.170>different.

425
00:20:09.450 --> 00:20:11.130
<00:20:09.450>Remember <00:20:09.683>Cloud <00:20:09.916>Score? <00:20:10.150>Wasn't <00:20:10.383>that <00:20:10.616>a <00:20:10.850>thing?

426
00:20:11.330 --> 00:20:14.350
<00:20:11.330>Yeah, <00:20:11.530>exactly. <00:20:11.730>Probably. <00:20:11.929>But <00:20:12.129>that's <00:20:12.330>the <00:20:12.530>thing, <00:20:12.730>right?

427
00:20:14.470 --> 00:20:17.790
<00:20:14.470>So <00:20:14.586>you <00:20:14.703>do <00:20:14.820>need <00:20:14.936>to <00:20:15.053>stay <00:20:15.170>as <00:20:15.286>a <00:20:15.403>united <00:20:15.520>front <00:20:15.636>in <00:20:15.753>that <00:20:15.870>sense.

428
00:20:18.210 --> 00:20:20.010
I

429
00:20:21.410 --> 00:20:23.630
<00:20:21.410>always <00:20:21.876>default <00:20:22.343>to <00:20:22.810>the

430
00:20:25.050 --> 00:20:28.980
<00:20:25.050>be <00:20:25.157>nice <00:20:25.265>to <00:20:25.373>everyone, <00:20:25.480>play <00:20:25.588>nicely <00:20:25.696>to <00:20:25.803>the <00:20:25.911>community. <00:20:26.019>Again, <00:20:26.126>we're <00:20:26.234>a <00:20:26.342>united <00:20:26.450>front.

431
00:20:29.370 --> 00:20:32.569
<00:20:29.370>But <00:20:29.544>definitely <00:20:29.719>raise <00:20:29.895>your <00:20:30.070>concerns <00:20:30.245>internally <00:20:30.419>if <00:20:30.594>you <00:20:30.770>can.

432
00:20:32.580 --> 00:20:32.580
Mm.

433
00:20:33.670 --> 00:20:37.570
<00:20:33.670>Again, <00:20:33.777>if <00:20:33.885>you've <00:20:33.993>chosen <00:20:34.100>the <00:20:34.208>right <00:20:34.316>company, <00:20:34.423>you <00:20:34.531>should <00:20:34.639>be <00:20:34.746>able <00:20:34.854>to <00:20:34.962>raise <00:20:35.070>concerns

434
00:20:37.730 --> 00:20:39.030
<00:20:37.730>internally <00:20:38.315>without <00:20:38.900>being

435
00:20:40.490 --> 00:20:43.990
<00:20:40.490>shut <00:20:40.583>down. <00:20:40.676>So <00:20:40.770>you <00:20:40.863>should <00:20:40.956>be <00:20:41.050>able <00:20:41.143>to <00:20:41.236>find <00:20:41.330>the <00:20:41.423>right <00:20:41.516>company <00:20:41.610>that <00:20:41.703>will <00:20:41.796>listen <00:20:41.890>to

436
00:20:44.010 --> 00:20:47.910
<00:20:44.010>things <00:20:44.150>and <00:20:44.290>don't <00:20:44.430>just <00:20:44.570>bring <00:20:44.710>things <00:20:44.850>like, <00:20:44.990>"Oh, <00:20:45.129>that <00:20:45.270>marketing <00:20:45.410>video

437
00:20:47.970 --> 00:20:50.930
<00:20:47.970>we <00:20:48.145>put <00:20:48.320>out <00:20:48.495>that <00:20:48.670>was <00:20:48.845>made <00:20:49.020>by <00:20:49.195>AI <00:20:49.370>was

438
00:20:51.730 --> 00:20:55.610
<00:20:51.730>useless. <00:20:51.885>It <00:20:52.041>was <00:20:52.196>not <00:20:52.352>good." <00:20:52.507>Don't <00:20:52.663>just <00:20:52.818>come <00:20:52.974>up <00:20:53.130>and

439
00:20:55.650 --> 00:20:56.470
<00:20:55.650>say <00:20:56.019>that, <00:20:56.388>right?

440
00:20:56.680 --> 00:20:56.680
Yeah.

441
00:20:56.690 --> 00:20:58.630
<00:20:56.690>You <00:20:56.890>need <00:20:57.090>to <00:20:57.290>say, <00:20:57.490>"Oh, <00:20:57.690>I <00:20:57.890>think <00:20:58.090>the

442
00:20:59.450 --> 00:21:03.070
<00:20:59.450>video <00:20:59.590>that <00:20:59.730>we <00:20:59.870>put <00:21:00.010>out <00:21:00.150>doesn't <00:21:00.290>quite <00:21:00.430>resonate <00:21:00.570>with <00:21:00.710>our <00:21:00.850>audience

443
00:21:03.370 --> 00:21:06.750
<00:21:03.370>for <00:21:03.463>these <00:21:03.556>reasons, <00:21:03.649>and <00:21:03.743>here's <00:21:03.836>how <00:21:03.929>I <00:21:04.023>think <00:21:04.116>we <00:21:04.209>might <00:21:04.303>be <00:21:04.396>able <00:21:04.489>to <00:21:04.583>fix <00:21:04.676>that," <00:21:04.770>if

444
00:21:07.310 --> 00:21:09.090
<00:21:07.310>this <00:21:07.590>was <00:21:07.870>something <00:21:08.149>we're <00:21:08.429>going <00:21:08.710>for.

445
00:21:09.190 --> 00:21:12.950
<00:21:09.190>But <00:21:09.365>I <00:21:09.540>also <00:21:09.715>default <00:21:09.890>to <00:21:10.065>the <00:21:10.240>ask <00:21:10.415>questions <00:21:10.590>first-

446
00:21:13.210 --> 00:21:13.350
Mm

447
00:21:13.430 --> 00:21:17.050
<00:21:13.430>... <00:21:13.585>before <00:21:13.741>sending <00:21:13.896>accurate. <00:21:14.052>It's <00:21:14.207>like, <00:21:14.363>"Oh, <00:21:14.518>that <00:21:14.674>new <00:21:14.830>AI

448
00:21:17.110 --> 00:21:20.980
<00:21:17.110>video, <00:21:17.217>or <00:21:17.325>that <00:21:17.433>new <00:21:17.540>video <00:21:17.648>we <00:21:17.756>put <00:21:17.863>out <00:21:17.971>that <00:21:18.079>was <00:21:18.186>made <00:21:18.294>by <00:21:18.402>AI <00:21:18.510>was

449
00:21:21.150 --> 00:21:23.950
<00:21:21.150>interesting. <00:21:21.325>What <00:21:21.500>was <00:21:21.675>the <00:21:21.850>thought <00:21:22.025>process <00:21:22.200>behind <00:21:22.375>doing <00:21:22.550>that?"

450
00:21:24.039 --> 00:21:24.039
Yeah.

451
00:21:24.050 --> 00:21:27.970
<00:21:24.050>Because <00:21:24.177>sometimes <00:21:24.304>you <00:21:24.431>end <00:21:24.559>up <00:21:24.686>understanding <00:21:24.813>things <00:21:24.940>and <00:21:25.068>finding <00:21:25.195>out <00:21:25.322>things <00:21:25.450>that

452
00:21:28.030 --> 00:21:31.190
<00:21:28.030>you <00:21:28.129>might <00:21:28.230>not <00:21:28.330>have <00:21:28.430>thought <00:21:28.530>of. <00:21:28.629>They <00:21:28.730>might <00:21:28.830>be <00:21:28.930>going <00:21:29.030>for <00:21:29.129>a <00:21:29.230>different <00:21:29.330>audience <00:21:29.430>that

453
00:21:31.270 --> 00:21:34.590
<00:21:31.270>you <00:21:31.397>might <00:21:31.524>not <00:21:31.651>be <00:21:31.779>aware <00:21:31.906>of. <00:21:32.033>They <00:21:32.160>might <00:21:32.288>be <00:21:32.415>going <00:21:32.542>for <00:21:32.670>a

454
00:21:34.630 --> 00:21:35.270
different

455
00:21:36.490 --> 00:21:38.659
<00:21:36.490>cultural <00:21:36.630>thing <00:21:36.770>that <00:21:36.910>you <00:21:37.050>might <00:21:37.190>not <00:21:37.330>be <00:21:37.470>aware <00:21:37.610>of, <00:21:37.750>right? <00:21:37.890>So.

456
00:21:38.790 --> 00:21:42.010
<00:21:38.790>Or <00:21:38.877>there <00:21:38.965>was <00:21:39.052>a <00:21:39.139>budget <00:21:39.227>concern <00:21:39.315>that <00:21:39.402>basically <00:21:39.490>they <00:21:39.577>had <00:21:39.665>to <00:21:39.752>do <00:21:39.840>it <00:21:39.927>that <00:21:40.014>way <00:21:40.102>because <00:21:40.190>it

457
00:21:42.050 --> 00:21:44.170
<00:21:42.050>had <00:21:42.177>to <00:21:42.304>be <00:21:42.431>out <00:21:42.559>on <00:21:42.686>that <00:21:42.813>day, <00:21:42.940>although <00:21:43.068>it <00:21:43.195>made <00:21:43.322>no <00:21:43.450>sense-

458
00:21:44.210 --> 00:21:44.560
<00:21:44.210>Exactly, <00:21:44.524>right

459
00:21:44.610 --> 00:21:45.390
<00:21:44.610>... <00:21:44.726>that <00:21:44.844>this <00:21:44.961>deadline <00:21:45.078>was <00:21:45.195>made <00:21:45.312>up.

460
00:21:45.490 --> 00:21:49.110
<00:21:45.490>Yeah, <00:21:45.665>or <00:21:45.840>we <00:21:46.015>didn't <00:21:46.190>have <00:21:46.365>budget <00:21:46.540>this <00:21:46.715>quarter <00:21:46.890>or

461
00:21:49.130 --> 00:21:53.050
<00:21:49.130>whatever, <00:21:49.257>and <00:21:49.384>so <00:21:49.511>we <00:21:49.639>wanted <00:21:49.766>to <00:21:49.893>do <00:21:50.020>something <00:21:50.148>rather <00:21:50.275>than <00:21:50.402>nothing, <00:21:50.530>so

462
00:21:53.090 --> 00:21:54.790
<00:21:53.090>we <00:21:53.290>did <00:21:53.490>go <00:21:53.689>for <00:21:53.889>it <00:21:54.090>like <00:21:54.290>this, <00:21:54.490>right?

463
00:21:54.830 --> 00:21:54.840
Mm.

464
00:21:54.870 --> 00:21:55.010
So

465
00:21:55.930 --> 00:21:59.890
<00:21:55.930>understanding <00:21:56.130>the <00:21:56.330>reasoning <00:21:56.530>behind <00:21:56.730>doing <00:21:56.930>things, <00:21:57.130>I <00:21:57.330>think

466
00:21:59.910 --> 00:22:01.170
<00:21:59.910>is <00:22:00.099>a <00:22:00.288>really <00:22:00.477>good <00:22:00.666>place <00:22:00.855>to <00:22:01.044>start.

467
00:22:01.690 --> 00:22:04.550
<00:22:01.690>I <00:22:01.830>always <00:22:01.970>like <00:22:02.110>watching <00:22:02.250>making <00:22:02.390>ofs <00:22:02.530>of <00:22:02.670>movies <00:22:02.810>that <00:22:02.950>I <00:22:03.090>hated-

468
00:22:05.470 --> 00:22:09.230
<00:22:05.470>... <00:22:05.597>because <00:22:05.724>then <00:22:05.851>you <00:22:05.979>sometimes <00:22:06.106>hear <00:22:06.233>about <00:22:06.360>the <00:22:06.488>budget <00:22:06.615>constraints, <00:22:06.742>and <00:22:06.870>you

469
00:22:09.330 --> 00:22:13.070
<00:22:09.330>hear <00:22:09.429>why <00:22:09.530>a <00:22:09.629>scene <00:22:09.730>had <00:22:09.830>to <00:22:09.929>be <00:22:10.030>shot <00:22:10.129>in <00:22:10.230>a <00:22:10.330>day <00:22:10.429>that <00:22:10.530>could've <00:22:10.629>been <00:22:10.730>so

470
00:22:13.150 --> 00:22:13.770
<00:22:13.150>much <00:22:13.336>better <00:22:13.522>and <00:22:13.708>then-

471
00:22:13.790 --> 00:22:17.250
<00:22:13.790>And <00:22:13.945>then <00:22:14.101>you <00:22:14.256>have <00:22:14.412>a <00:22:14.567>completely <00:22:14.723>different <00:22:14.878>appreciation <00:22:15.034>and <00:22:15.190>renewed

472
00:22:17.310 --> 00:22:18.120
understanding-

473
00:22:18.370 --> 00:22:18.440
Yeah

474
00:22:18.450 --> 00:22:19.290
<00:22:18.450>... <00:22:18.639>for <00:22:18.828>that <00:22:19.017>movie, <00:22:19.206>right?

475
00:22:19.410 --> 00:22:19.770
Yeah.

476
00:22:19.800 --> 00:22:19.800
Yeah.

477
00:22:19.810 --> 00:22:23.750
<00:22:19.810>I <00:22:19.903>mean, <00:22:19.996>Van <00:22:20.090>Helsing, <00:22:20.183>the <00:22:20.276>movie <00:22:20.370>I <00:22:20.463>hated <00:22:20.556>because <00:22:20.649>CGI <00:22:20.743>looked <00:22:20.836>awful, <00:22:20.929>and <00:22:21.023>it <00:22:21.116>was <00:22:21.210>a

478
00:22:23.790 --> 00:22:27.410
<00:22:23.790>pre-render <00:22:23.883>I <00:22:23.976>had <00:22:24.070>to <00:22:24.163>get <00:22:24.256>out, <00:22:24.350>and <00:22:24.443>half <00:22:24.536>the <00:22:24.629>props <00:22:24.723>weren't <00:22:24.816>ready, <00:22:24.909>so <00:22:25.003>that's <00:22:25.096>why <00:22:25.190>people

479
00:22:27.450 --> 00:22:28.730
<00:22:27.450>couldn't <00:22:27.738>deal <00:22:28.026>with <00:22:28.314>the <00:22:28.602>props.

480
00:22:28.760 --> 00:22:28.760
Yeah.

481
00:22:28.770 --> 00:22:31.360
<00:22:28.770>So <00:22:28.870>there's <00:22:28.970>always <00:22:29.070>a <00:22:29.170>story <00:22:29.270>behind <00:22:29.370>the <00:22:29.470>story, <00:22:29.570>and <00:22:29.670>that's <00:22:29.770>what <00:22:29.870>I <00:22:29.970>love <00:22:30.070>about <00:22:30.170>that.

482
00:22:31.390 --> 00:22:35.210
<00:22:31.390>Exactly, <00:22:31.530>and <00:22:31.670>so <00:22:31.810>finding <00:22:31.950>out <00:22:32.090>what <00:22:32.230>those <00:22:32.370>stories <00:22:32.510>are, <00:22:32.650>and <00:22:32.790>then

483
00:22:35.690 --> 00:22:39.470
<00:22:35.690>figuring <00:22:35.817>out <00:22:35.944>what <00:22:36.071>you <00:22:36.199>are <00:22:36.326>allowed <00:22:36.453>to <00:22:36.580>say <00:22:36.708>publicly, <00:22:36.835>and <00:22:36.962>maybe <00:22:37.090>what

484
00:22:39.570 --> 00:22:43.560
<00:22:39.570>you'd <00:22:39.686>keep <00:22:39.803>internally, <00:22:39.919>and <00:22:40.036>being <00:22:40.153>able <00:22:40.270>to <00:22:40.386>spin <00:22:40.503>that <00:22:40.620>the <00:22:40.736>right <00:22:40.853>way <00:22:40.970>to

485
00:22:43.590 --> 00:22:46.150
<00:22:43.590>your <00:22:43.745>audience <00:22:43.901>to <00:22:44.056>make <00:22:44.212>them <00:22:44.367>make <00:22:44.523>sense <00:22:44.678>as <00:22:44.834>well, <00:22:44.990>right?

486
00:22:46.530 --> 00:22:47.930
<00:22:46.530>Mm-hmm. <00:22:46.845>And <00:22:47.160>there's <00:22:47.475>an <00:22:47.790>interesting

487
00:22:49.110 --> 00:22:52.769
<00:22:49.110>change <00:22:49.197>in <00:22:49.284>our <00:22:49.372>society <00:22:49.459>or <00:22:49.547>in <00:22:49.635>our <00:22:49.722>world <00:22:49.810>right <00:22:49.897>now <00:22:49.985>that <00:22:50.072>we <00:22:50.159>actually <00:22:50.247>had <00:22:50.334>to <00:22:50.422>think <00:22:50.510>about

488
00:22:53.350 --> 00:22:56.770
<00:22:53.350>search <00:22:53.477>engine <00:22:53.604>optimization. <00:22:53.731>Then <00:22:53.859>we <00:22:53.986>had <00:22:54.113>to <00:22:54.240>think <00:22:54.368>about <00:22:54.495>social <00:22:54.622>media <00:22:54.750>engagement

489
00:22:56.810 --> 00:22:57.530
optimization.

490
00:22:58.070 --> 00:22:59.290
<00:22:58.070>Now <00:22:58.289>we <00:22:58.509>have <00:22:58.728>to <00:22:58.948>think <00:22:59.168>about-

491
00:22:59.400 --> 00:23:00.350
<00:22:59.400>And <00:22:59.506>now <00:22:59.613>we <00:22:59.720>have <00:22:59.827>to <00:22:59.934>think <00:23:00.041>about <00:23:00.148>agent <00:23:00.254>optimization

492
00:23:00.360 --> 00:23:03.130
<00:23:00.360>... <00:23:00.515>agent <00:23:00.671>optimization, <00:23:00.826>or <00:23:00.982>AEO <00:23:01.137>as <00:23:01.293>some <00:23:01.448>people <00:23:01.604>call <00:23:01.760>it.

493
00:23:03.160 --> 00:23:03.160
But-

494
00:23:03.160 --> 00:23:06.890
<00:23:03.160>How <00:23:03.360>does <00:23:03.560>that <00:23:03.760>work <00:23:03.960>within <00:23:04.160>DevRel? <00:23:04.360>What <00:23:04.560>is

495
00:23:06.950 --> 00:23:10.030
<00:23:06.950>your <00:23:07.230>first <00:23:07.510>steps <00:23:07.790>in <00:23:08.070>this <00:23:08.350>regard?

496
00:23:10.110 --> 00:23:13.270
<00:23:10.110>Yeah, <00:23:10.226>it's <00:23:10.343>very <00:23:10.459>interesting. <00:23:10.576>We've <00:23:10.693>been <00:23:10.810>doing <00:23:10.926>quite <00:23:11.043>a <00:23:11.159>lot <00:23:11.276>of <00:23:11.393>experimentation <00:23:11.510>with

497
00:23:13.310 --> 00:23:16.330
<00:23:13.310>agent <00:23:13.485>optimization, <00:23:13.659>and <00:23:13.835>it <00:23:14.010>is <00:23:14.185>an <00:23:14.360>interesting <00:23:14.534>one, <00:23:14.710>right?

498
00:23:16.410 --> 00:23:20.370
<00:23:16.410>Because <00:23:16.537>in <00:23:16.664>developer <00:23:16.791>relations, <00:23:16.919>a <00:23:17.046>lot <00:23:17.173>of <00:23:17.300>what <00:23:17.428>we <00:23:17.555>do <00:23:17.682>is <00:23:17.810>going

499
00:23:20.450 --> 00:23:24.420
<00:23:20.450>out <00:23:20.590>and <00:23:20.730>going, <00:23:20.870>"Oh, <00:23:21.010>you <00:23:21.150>have <00:23:21.290>a <00:23:21.430>problem," <00:23:21.570>or <00:23:21.710>a <00:23:21.850>technical

500
00:23:24.420 --> 00:23:25.920
<00:23:24.420>problem, <00:23:24.645>not <00:23:24.870>just <00:23:25.095>you <00:23:25.320>have <00:23:25.545>a <00:23:25.770>problem.

501
00:23:25.920 --> 00:23:26.150
<00:23:25.920>You <00:23:25.989>have <00:23:26.058>a <00:23:26.127>problem.

502
00:23:27.160 --> 00:23:29.660
<00:23:27.160>Yeah. <00:23:27.300>Or <00:23:27.440>you <00:23:27.580>have <00:23:27.720>a <00:23:27.860>technical <00:23:28.000>or <00:23:28.140>a <00:23:28.280>challenge <00:23:28.420>or <00:23:28.560>something-

503
00:23:29.690 --> 00:23:29.720
Yeah

504
00:23:29.720 --> 00:23:32.029
<00:23:29.720>... <00:23:29.875>you're <00:23:30.031>trying <00:23:30.186>to <00:23:30.342>solve. <00:23:30.497>We <00:23:30.653>can <00:23:30.808>help <00:23:30.964>do <00:23:31.120>that.

505
00:23:32.070 --> 00:23:35.930
<00:23:32.070>Now, <00:23:32.245>a <00:23:32.419>lot <00:23:32.595>of <00:23:32.770>people <00:23:32.945>aren't <00:23:33.120>having <00:23:33.294>that <00:23:33.470>interaction

506
00:23:36.110 --> 00:23:38.230
<00:23:36.110>with <00:23:36.310>a <00:23:36.510>person <00:23:36.709>for <00:23:36.909>the <00:23:37.110>first <00:23:37.310>start, <00:23:37.510>right?

507
00:23:38.290 --> 00:23:42.200
<00:23:38.290>They're <00:23:38.430>going <00:23:38.570>to <00:23:38.710>an <00:23:38.850>AI <00:23:38.990>and <00:23:39.129>going, <00:23:39.270>"I <00:23:39.409>have <00:23:39.550>this <00:23:39.690>problem,"

508
00:23:42.310 --> 00:23:43.450
<00:23:42.310>or, <00:23:42.481>"I'm <00:23:42.652>trying <00:23:42.823>to <00:23:42.994>solve <00:23:43.165>this <00:23:43.336>thing.

509
00:23:43.630 --> 00:23:44.230
<00:23:43.630>What <00:23:43.810>do <00:23:43.990>I <00:23:44.170>do?"

510
00:23:44.530 --> 00:23:44.640
Yeah.

511
00:23:44.970 --> 00:23:48.290
<00:23:44.970>So <00:23:45.077>it's <00:23:45.185>a <00:23:45.293>very <00:23:45.400>different <00:23:45.508>starting <00:23:45.616>point, <00:23:45.723>and <00:23:45.831>the <00:23:45.939>way <00:23:46.046>we <00:23:46.154>looked <00:23:46.262>at <00:23:46.370>it...

512
00:23:48.770 --> 00:23:51.990
<00:23:48.770>And <00:23:48.945>let's <00:23:49.120>take <00:23:49.295>a <00:23:49.470>sales <00:23:49.645>interaction <00:23:49.820>as <00:23:49.995>an <00:23:50.170>example.

513
00:23:53.450 --> 00:23:54.470
<00:23:53.450>Back <00:23:53.756>in <00:23:54.062>the <00:23:54.368>day,

514
00:23:55.530 --> 00:23:59.230
<00:23:55.530>people <00:23:55.646>who <00:23:55.763>sell <00:23:55.879>a <00:23:55.996>product <00:23:56.113>to <00:23:56.230>someone <00:23:56.346>are <00:23:56.463>coming <00:23:56.580>to <00:23:56.696>them <00:23:56.813>usually <00:23:56.930>with

515
00:23:59.950 --> 00:24:02.230
<00:23:59.950>0 <00:24:00.125>to <00:24:00.300>10% <00:24:00.475>understanding <00:24:00.650>of <00:24:00.825>what <00:24:01.000>the <00:24:01.175>thing <00:24:01.350>is-

516
00:24:02.590 --> 00:24:02.600
Mm

517
00:24:02.600 --> 00:24:06.550
<00:24:02.600>... <00:24:02.677>that <00:24:02.755>is <00:24:02.833>being <00:24:02.911>sold, <00:24:02.988>right? <00:24:03.066>And <00:24:03.144>so <00:24:03.222>a <00:24:03.300>lot <00:24:03.377>of <00:24:03.455>your <00:24:03.533>job <00:24:03.611>as <00:24:03.688>a <00:24:03.766>salesperson <00:24:03.844>is <00:24:03.922>to <00:24:04.000>tell

518
00:24:06.590 --> 00:24:09.210
<00:24:06.590>them <00:24:06.683>about <00:24:06.776>the <00:24:06.870>product <00:24:06.963>and <00:24:07.056>how <00:24:07.149>great <00:24:07.243>it <00:24:07.336>is, <00:24:07.429>and <00:24:07.523>how <00:24:07.616>much <00:24:07.709>money <00:24:07.803>they're <00:24:07.896>going <00:24:07.990>to

519
00:24:09.290 --> 00:24:11.730
<00:24:09.290>save, <00:24:09.430>or <00:24:09.570>how <00:24:09.710>much <00:24:09.850>money <00:24:09.990>they're <00:24:10.129>going <00:24:10.270>to <00:24:10.409>make, <00:24:10.550>et <00:24:10.690>cetera.

520
00:24:12.430 --> 00:24:16.410
<00:24:12.430>Whereas <00:24:12.605>now, <00:24:12.780>that <00:24:12.955>has <00:24:13.130>been <00:24:13.305>cut <00:24:13.480>down <00:24:13.655>to <00:24:13.830>the

521
00:24:16.470 --> 00:24:20.150
<00:24:16.470>last <00:24:16.645>10%. <00:24:16.820>So <00:24:16.995>now <00:24:17.170>when <00:24:17.345>a <00:24:17.520>salesperson <00:24:17.695>goes <00:24:17.870>to

522
00:24:20.210 --> 00:24:23.350
<00:24:20.210>someone <00:24:20.385>to <00:24:20.560>sell <00:24:20.735>them <00:24:20.910>something, <00:24:21.085>usually <00:24:21.260>they <00:24:21.435>know <00:24:21.610>about

523
00:24:23.610 --> 00:24:26.246
<00:24:23.610>90%Of <00:24:23.889>what <00:24:24.169>they <00:24:24.449>need <00:24:24.729>to <00:24:25.010>know-

524
00:24:26.406 --> 00:24:26.416
Okay

525
00:24:26.416 --> 00:24:30.066
<00:24:26.416>... <00:24:26.503>before <00:24:26.591>they <00:24:26.678>even <00:24:26.765>come <00:24:26.853>to <00:24:26.941>you. <00:24:27.028>And <00:24:27.116>the <00:24:27.203>most <00:24:27.291>of <00:24:27.378>the <00:24:27.466>reason <00:24:27.553>for <00:24:27.640>that <00:24:27.728>is <00:24:27.816>they've

526
00:24:30.126 --> 00:24:33.966
<00:24:30.126>gone <00:24:30.242>to <00:24:30.359>AI, <00:24:30.476>and <00:24:30.592>they've <00:24:30.709>gone <00:24:30.826>to <00:24:30.942>the <00:24:31.059>search <00:24:31.176>engines, <00:24:31.292>they've <00:24:31.409>looked <00:24:31.526>everything

527
00:24:34.066 --> 00:24:36.986
<00:24:34.066>up, <00:24:34.182>and <00:24:34.299>now, <00:24:34.416>because <00:24:34.532>AI <00:24:34.649>can <00:24:34.766>give <00:24:34.882>a <00:24:34.999>lot <00:24:35.116>of <00:24:35.232>context <00:24:35.349>now, <00:24:35.466>right?

528
00:24:37.006 --> 00:24:40.906
<00:24:37.006>Will <00:24:37.093>take <00:24:37.181>a <00:24:37.268>lot <00:24:37.356>of <00:24:37.443>the <00:24:37.531>context <00:24:37.618>that <00:24:37.706>you're <00:24:37.793>talking <00:24:37.881>about, <00:24:37.968>and <00:24:38.056>so <00:24:38.143>it <00:24:38.231>can <00:24:38.318>tell <00:24:38.406>you,

529
00:24:40.946 --> 00:24:43.205
<00:24:40.946>"Yeah, <00:24:41.179>this <00:24:41.412>product's <00:24:41.646>great <00:24:41.879>for <00:24:42.112>doing <00:24:42.346>this.

530
00:24:43.266 --> 00:24:45.266
<00:24:43.266>This <00:24:43.421>thing <00:24:43.577>is <00:24:43.732>going <00:24:43.888>to <00:24:44.043>help <00:24:44.199>you <00:24:44.354>solve <00:24:44.510>your <00:24:44.666>problem.

531
00:24:45.536 --> 00:24:48.966
<00:24:45.536>This <00:24:45.623>thing <00:24:45.711>is <00:24:45.798>going <00:24:45.886>to <00:24:45.973>do <00:24:46.061>this, <00:24:46.148>this, <00:24:46.236>and <00:24:46.323>this." <00:24:46.411>So <00:24:46.498>you're <00:24:46.586>like, <00:24:46.673>"Okay, <00:24:46.761>I <00:24:46.848>think <00:24:46.936>I

532
00:24:49.026 --> 00:24:52.966
<00:24:49.026>have <00:24:49.126>pretty <00:24:49.226>much <00:24:49.326>everything. <00:24:49.426>Now, <00:24:49.526>I <00:24:49.626>just <00:24:49.726>need <00:24:49.826>to <00:24:49.926>go <00:24:50.026>to <00:24:50.126>the <00:24:50.226>person <00:24:50.326>and <00:24:50.426>see

533
00:24:53.106 --> 00:24:56.786
<00:24:53.106>if <00:24:53.206>what <00:24:53.306>the <00:24:53.406>AI <00:24:53.506>told <00:24:53.606>me <00:24:53.706>is <00:24:53.806>true, <00:24:53.906>and <00:24:54.006>how <00:24:54.106>is <00:24:54.206>it <00:24:54.306>going <00:24:54.406>to <00:24:54.506>be

534
00:24:56.906 --> 00:24:58.526
<00:24:56.906>specifically <00:24:57.186>applied <00:24:57.466>to <00:24:57.745>my <00:24:58.025>use <00:24:58.306>case."

535
00:24:58.726 --> 00:24:58.846
Mm-hmm.

536
00:24:58.895 --> 00:25:02.126
<00:24:58.895>And <00:24:59.011>that <00:24:59.128>is <00:24:59.245>the <00:24:59.361>exact <00:24:59.478>same <00:24:59.595>thing <00:24:59.711>that <00:24:59.828>developers <00:24:59.945>are <00:25:00.061>looking <00:25:00.178>at, <00:25:00.295>too.

537
00:25:02.486 --> 00:25:03.366
<00:25:02.486>So <00:25:02.882>developers <00:25:03.278>are

538
00:25:05.166 --> 00:25:08.466
<00:25:05.166>very <00:25:05.282>curious <00:25:05.399>people, <00:25:05.515>too, <00:25:05.632>right? <00:25:05.749>If <00:25:05.866>they <00:25:05.982>come <00:25:06.099>up <00:25:06.216>against <00:25:06.332>something, <00:25:06.449>they'll <00:25:06.566>be

539
00:25:08.506 --> 00:25:12.166
<00:25:08.506>like, <00:25:08.599>"Okay, <00:25:08.692>I'm <00:25:08.786>going <00:25:08.879>to <00:25:08.972>find <00:25:09.066>an <00:25:09.159>answer <00:25:09.252>for <00:25:09.346>this." <00:25:09.439>So <00:25:09.532>they <00:25:09.626>go <00:25:09.719>to <00:25:09.812>search <00:25:09.906>engines

540
00:25:12.226 --> 00:25:15.806
<00:25:12.226>now, <00:25:12.353>and <00:25:12.480>even <00:25:12.607>if <00:25:12.735>it's <00:25:12.862>not <00:25:12.989>a <00:25:13.116>search <00:25:13.244>engine, <00:25:13.371>sorry, <00:25:13.498>agent, <00:25:13.626>like

541
00:25:16.426 --> 00:25:20.416
<00:25:16.426>ChatGPT, <00:25:16.542>Ford, <00:25:16.659>a <00:25:16.775>lot <00:25:16.892>of <00:25:17.009>them <00:25:17.126>are <00:25:17.242>just <00:25:17.359>using <00:25:17.476>it <00:25:17.592>directly <00:25:17.709>in <00:25:17.826>their

542
00:25:20.506 --> 00:25:24.086
<00:25:20.506>coding <00:25:20.661>editor. <00:25:20.817>So <00:25:20.972>whether <00:25:21.128>they're <00:25:21.283>using <00:25:21.439>Copilot <00:25:21.594>or <00:25:21.750>Claude <00:25:21.906>or

543
00:25:24.486 --> 00:25:25.426
<00:25:24.486>whatever <00:25:24.768>they're <00:25:25.050>using, <00:25:25.331>right?

544
00:25:26.226 --> 00:25:28.166
<00:25:26.226>They'll <00:25:26.381>be <00:25:26.537>like, <00:25:26.692>"Oh, <00:25:26.848>I've <00:25:27.003>come <00:25:27.159>up <00:25:27.314>against <00:25:27.470>this <00:25:27.626>thing.

545
00:25:28.826 --> 00:25:31.456
<00:25:28.826>I <00:25:28.981>need <00:25:29.137>to <00:25:29.292>figure <00:25:29.448>out <00:25:29.603>how <00:25:29.759>to <00:25:29.914>send <00:25:30.070>an <00:25:30.226>SMS.

546
00:25:31.546 --> 00:25:35.126
<00:25:31.546>What <00:25:31.653>do <00:25:31.761>I <00:25:31.869>do?" <00:25:31.976>And <00:25:32.084>the <00:25:32.192>agent <00:25:32.299>goes, <00:25:32.407>"Oh, <00:25:32.515>now <00:25:32.622>you <00:25:32.730>need <00:25:32.838>to <00:25:32.946>use...

547
00:25:35.166 --> 00:25:37.166
<00:25:35.166>Or <00:25:35.293>you <00:25:35.420>can <00:25:35.547>use <00:25:35.675>Twilio <00:25:35.802>to <00:25:35.929>do <00:25:36.056>that." <00:25:36.184>And <00:25:36.311>they're <00:25:36.438>like, <00:25:36.566>"Cool.

548
00:25:37.566 --> 00:25:41.026
<00:25:37.566>How <00:25:37.673>do <00:25:37.781>I <00:25:37.889>do <00:25:37.996>that?" <00:25:38.104>And <00:25:38.212>so <00:25:38.319>they've <00:25:38.427>gone <00:25:38.535>through <00:25:38.642>most <00:25:38.750>of <00:25:38.858>the <00:25:38.966>process

549
00:25:41.406 --> 00:25:43.706
<00:25:41.406>before <00:25:41.606>they've <00:25:41.806>even <00:25:42.005>come <00:25:42.206>up <00:25:42.406>to <00:25:42.606>a <00:25:42.806>person.

550
00:25:43.746 --> 00:25:43.986
Mm-hmm.

551
00:25:44.406 --> 00:25:48.026
<00:25:44.406>And <00:25:44.522>so <00:25:44.639>I <00:25:44.755>think <00:25:44.872>the <00:25:44.989>agent <00:25:45.106>engine <00:25:45.222>optimization <00:25:45.339>is <00:25:45.456>a <00:25:45.572>really, <00:25:45.689>really <00:25:45.806>important

552
00:25:48.206 --> 00:25:51.806
<00:25:48.206>step <00:25:48.313>for <00:25:48.421>developer <00:25:48.529>relations <00:25:48.636>and <00:25:48.744>for <00:25:48.852>being <00:25:48.959>able <00:25:49.067>to <00:25:49.175>get <00:25:49.282>your <00:25:49.390>product <00:25:49.498>out <00:25:49.606>there.

553
00:25:52.266 --> 00:25:56.086
<00:25:52.266>But <00:25:52.373>I <00:25:52.481>think <00:25:52.589>what's <00:25:52.696>really <00:25:52.804>important <00:25:52.912>to <00:25:53.019>remember <00:25:53.127>is <00:25:53.235>that <00:25:53.342>as <00:25:53.450>much <00:25:53.558>as <00:25:53.666>agent

554
00:25:56.126 --> 00:25:59.946
<00:25:56.126>optimization <00:25:56.301>and <00:25:56.476>our <00:25:56.651>AI <00:25:56.826>assistant <00:25:57.001>coding <00:25:57.176>tools <00:25:57.351>are <00:25:57.526>telling

555
00:25:59.986 --> 00:26:03.706
<00:25:59.986>people <00:26:00.093>about <00:26:00.201>the <00:26:00.309>products <00:26:00.416>that <00:26:00.524>we <00:26:00.632>do <00:26:00.739>and <00:26:00.847>the <00:26:00.955>services <00:26:01.062>we <00:26:01.170>offer, <00:26:01.278>what's <00:26:01.386>really

556
00:26:03.726 --> 00:26:07.626
<00:26:03.726>important <00:26:03.866>is <00:26:04.006>still <00:26:04.146>you <00:26:04.286>as <00:26:04.426>a <00:26:04.566>developer <00:26:04.706>evangelist, <00:26:04.846>a <00:26:04.986>developer <00:26:05.126>advocate,

557
00:26:07.906 --> 00:26:11.866
<00:26:07.906>or <00:26:08.013>even <00:26:08.121>as <00:26:08.229>a <00:26:08.336>salesperson, <00:26:08.444>right? <00:26:08.552>But <00:26:08.659>what's <00:26:08.767>going <00:26:08.875>to <00:26:08.982>stand <00:26:09.090>you <00:26:09.198>out <00:26:09.306>is

558
00:26:11.946 --> 00:26:13.166
<00:26:11.946>what <00:26:12.312>can <00:26:12.678>you <00:26:13.043>offer

559
00:26:14.266 --> 00:26:16.386
<00:26:14.266>to <00:26:14.441>the <00:26:14.616>person <00:26:14.791>who's <00:26:14.966>trying <00:26:15.141>to <00:26:15.316>solve <00:26:15.491>the <00:26:15.666>problem?

560
00:26:16.766 --> 00:26:18.746
<00:26:16.766>What <00:26:16.966>can <00:26:17.166>you <00:26:17.366>offer <00:26:17.566>that <00:26:17.766>the <00:26:17.966>AI <00:26:18.166>can't?

561
00:26:19.166 --> 00:26:19.326
Mm.

562
00:26:19.426 --> 00:26:21.266
<00:26:19.426>Because <00:26:19.659>that's <00:26:19.892>the <00:26:20.126>main <00:26:20.359>question <00:26:20.592>now, <00:26:20.826>right?

563
00:26:21.346 --> 00:26:23.766
<00:26:21.346>Is <00:26:21.546>people <00:26:21.746>have-- <00:26:21.946>All <00:26:22.146>the <00:26:22.346>information's <00:26:22.546>out <00:26:22.746>there.

564
00:26:24.186 --> 00:26:28.086
<00:26:24.186>And <00:26:24.313>not <00:26:24.440>only <00:26:24.567>is <00:26:24.695>it <00:26:24.822>just <00:26:24.949>randomly <00:26:25.076>on <00:26:25.204>search <00:26:25.331>pages <00:26:25.458>that <00:26:25.586>I've

565
00:26:28.106 --> 00:26:31.506
<00:26:28.106>got <00:26:28.193>to <00:26:28.281>go <00:26:28.368>find <00:26:28.456>and <00:26:28.543>websites <00:26:28.631>I've <00:26:28.718>got <00:26:28.806>to <00:26:28.893>look <00:26:28.981>through <00:26:29.068>and <00:26:29.156>read <00:26:29.243>these, <00:26:29.331>I've <00:26:29.418>got <00:26:29.506>to

566
00:26:31.586 --> 00:26:35.226
<00:26:31.586>dig <00:26:31.741>through. <00:26:31.897>Now <00:26:32.052>that <00:26:32.208>information <00:26:32.363>just <00:26:32.519>comes <00:26:32.674>to <00:26:32.830>me <00:26:32.986>in

567
00:26:35.786 --> 00:26:39.686
<00:26:35.786>a <00:26:35.926>manner <00:26:36.066>that <00:26:36.206>I <00:26:36.346>want <00:26:36.486>because <00:26:36.626>I've <00:26:36.766>gotten <00:26:36.906>all <00:26:37.046>this <00:26:37.186>information

568
00:26:39.706 --> 00:26:43.676
<00:26:39.706>from <00:26:39.813>everything <00:26:39.921>and <00:26:40.029>people <00:26:40.136>like <00:26:40.244>Twilio <00:26:40.352>have <00:26:40.459>done <00:26:40.567>a <00:26:40.675>great <00:26:40.782>job <00:26:40.890>with <00:26:40.998>all <00:26:41.106>their

569
00:26:43.726 --> 00:26:47.686
<00:26:43.726>agent <00:26:43.842>engine <00:26:43.959>optimization. <00:26:44.076>So <00:26:44.192>now <00:26:44.309>I <00:26:44.426>know <00:26:44.542>everything <00:26:44.659>about <00:26:44.776>this <00:26:44.892>product <00:26:45.009>pretty <00:26:45.126>much.

570
00:26:47.706 --> 00:26:47.946
Mm-hmm.

571
00:26:48.086 --> 00:26:50.806
<00:26:48.086>But <00:26:48.436>I <00:26:48.786>need <00:26:49.136>that <00:26:49.486>confirmation.

572
00:26:50.886 --> 00:26:51.146
Mm.

573
00:26:51.246 --> 00:26:54.375
<00:26:51.246>At <00:26:51.346>the <00:26:51.446>end <00:26:51.546>of <00:26:51.646>the <00:26:51.746>day, <00:26:51.846>a <00:26:51.946>lot <00:26:52.046>of <00:26:52.146>people <00:26:52.246>need <00:26:52.346>someone <00:26:52.446>to <00:26:52.546>go, <00:26:52.646>"Look,

574
00:26:55.266 --> 00:26:58.806
<00:26:55.266>all <00:26:55.393>that <00:26:55.520>stuff <00:26:55.647>that <00:26:55.775>you <00:26:55.902>read <00:26:56.029>about <00:26:56.156>in <00:26:56.284>Cursor, <00:26:56.411>and <00:26:56.538>you've <00:26:56.666>been

575
00:26:58.906 --> 00:27:02.806
<00:26:58.906>trying, <00:26:59.046>and <00:26:59.186>it's <00:26:59.326>sort <00:26:59.466>of <00:26:59.606>almost <00:26:59.745>working, <00:26:59.886>this <00:27:00.025>is <00:27:00.166>going <00:27:00.306>to

576
00:27:02.846 --> 00:27:05.626
<00:27:02.846>solve <00:27:02.933>your <00:27:03.021>problem. <00:27:03.108>This <00:27:03.196>is <00:27:03.283>going <00:27:03.371>to <00:27:03.458>make <00:27:03.546>you <00:27:03.633>lots <00:27:03.721>of <00:27:03.808>money." <00:27:03.896>Oh, <00:27:03.983>look, <00:27:04.071>we've <00:27:04.158>got <00:27:04.246>a

577
00:27:05.666 --> 00:27:07.286
<00:27:05.666>black <00:27:05.841>screen. <00:27:06.015>Looks <00:27:06.191>like <00:27:06.366>we're <00:27:06.541>running <00:27:06.716>out <00:27:06.890>of <00:27:07.066>power.

578
00:27:07.646 --> 00:27:09.906
<00:27:07.646>But <00:27:07.773>this <00:27:07.900>is <00:27:08.027>going <00:27:08.155>to <00:27:08.282>do <00:27:08.409>lots <00:27:08.536>of <00:27:08.664>things <00:27:08.791>for <00:27:08.918>you, <00:27:09.046>right?

579
00:27:11.606 --> 00:27:12.246
<00:27:11.606>This <00:27:12.182>one.

580
00:27:13.066 --> 00:27:14.486
<00:27:13.066>Makes <00:27:13.279>it <00:27:13.492>like <00:27:13.705>that. <00:27:13.918>Yeah. <00:27:14.131>Fair <00:27:14.344>enough.

581
00:27:14.526 --> 00:27:17.646
<00:27:14.526>Tell <00:27:14.633>your <00:27:14.741>dog <00:27:14.849>I <00:27:14.956>said <00:27:15.064>hi. <00:27:15.172>So <00:27:15.279>I <00:27:15.387>think <00:27:15.495>it's <00:27:15.602>important <00:27:15.710>to <00:27:15.818>have <00:27:15.926>both.

582
00:27:17.686 --> 00:27:21.266
<00:27:17.686>You <00:27:17.886>absolutely <00:27:18.086>need <00:27:18.285>to <00:27:18.485>have <00:27:18.686>your <00:27:18.886>agent <00:27:19.086>engine

583
00:27:21.346 --> 00:27:22.246
optimization

584
00:27:23.206 --> 00:27:27.066
<00:27:23.206>ducks <00:27:23.305>in <00:27:23.406>a <00:27:23.505>row, <00:27:23.606>because <00:27:23.706>that's <00:27:23.805>going <00:27:23.906>to <00:27:24.005>give <00:27:24.106>people <00:27:24.206>now <00:27:24.305>their <00:27:24.406>first <00:27:24.505>look <00:27:24.606>into

585
00:27:27.106 --> 00:27:30.526
<00:27:27.106>your <00:27:27.281>company, <00:27:27.456>your <00:27:27.631>product. <00:27:27.806>Nobody <00:27:27.981>reads <00:27:28.156>README <00:27:28.331>files <00:27:28.506>anymore.

586
00:27:30.586 --> 00:27:31.875
<00:27:30.586>I <00:27:30.731>mean, <00:27:30.876>I <00:27:31.021>do <00:27:31.166>because <00:27:31.311>I <00:27:31.456>like <00:27:31.601>them, <00:27:31.746>but-

587
00:27:32.026 --> 00:27:32.156
Yeah

588
00:27:32.156 --> 00:27:36.126
<00:27:32.156>... <00:27:32.272>people <00:27:32.389>don't. <00:27:32.505>And <00:27:32.622>then <00:27:32.739>you <00:27:32.856>need <00:27:32.972>to <00:27:33.089>have <00:27:33.206>those <00:27:33.322>good <00:27:33.439>salespeople, <00:27:33.556>those

589
00:27:36.166 --> 00:27:39.026
<00:27:36.166>good <00:27:36.321>marketers, <00:27:36.477>those <00:27:36.632>good <00:27:36.788>developer <00:27:36.943>evangelists, <00:27:37.099>those <00:27:37.254>good <00:27:37.410>developer <00:27:37.566>advocates,

590
00:27:39.066 --> 00:27:42.366
<00:27:39.066>those <00:27:39.266>great <00:27:39.466>people <00:27:39.666>who <00:27:39.866>go <00:27:40.066>out <00:27:40.266>and <00:27:40.466>essentially

591
00:27:42.886 --> 00:27:44.846
<00:27:42.886>amplify <00:27:43.586>and <00:27:44.286>complement-

592
00:27:45.146 --> 00:27:45.196
Mm

593
00:27:45.226 --> 00:27:48.156
<00:27:45.226>... <00:27:45.366>what <00:27:45.506>the <00:27:45.646>AI <00:27:45.786>agents <00:27:45.926>are <00:27:46.066>already <00:27:46.206>being <00:27:46.346>told <00:27:46.486>to <00:27:46.626>people.

594
00:27:48.666 --> 00:27:52.656
<00:27:48.666>It <00:27:48.782>feels <00:27:48.899>like <00:27:49.015>the <00:27:49.132>problem <00:27:49.249>that <00:27:49.366>doctors <00:27:49.482>used <00:27:49.599>to <00:27:49.716>have <00:27:49.832>years <00:27:49.949>ago <00:27:50.066>when

595
00:27:52.666 --> 00:27:54.756
<00:27:52.666>basically <00:27:52.899>people <00:27:53.132>looked <00:27:53.366>up <00:27:53.599>on <00:27:53.832>WebMD <00:27:54.066>first-

596
00:27:54.986 --> 00:27:55.086
Yeah

597
00:27:55.095 --> 00:27:58.946
<00:27:55.095>... <00:27:55.188>then <00:27:55.281>we <00:27:55.375>came <00:27:55.468>to <00:27:55.561>a <00:27:55.655>doctor <00:27:55.748>with <00:27:55.841>some <00:27:55.935>half <00:27:56.028>knowledge <00:27:56.121>and <00:27:56.215>wasting <00:27:56.308>his <00:27:56.401>time <00:27:56.495>like-

598
00:27:58.986 --> 00:28:02.666
<00:27:58.986>I've <00:27:59.073>got <00:27:59.161>this <00:27:59.248>bump <00:27:59.336>on <00:27:59.423>my <00:27:59.511>arm, <00:27:59.598>doctor, <00:27:59.686>and <00:27:59.773>from <00:27:59.861>all <00:27:59.948>the <00:28:00.036>research <00:28:00.123>that <00:28:00.211>I've <00:28:00.298>done <00:28:00.386>and

599
00:28:02.706 --> 00:28:05.886
<00:28:02.706>the <00:28:02.822>Google <00:28:02.939>Scholar <00:28:03.055>articles <00:28:03.172>I've <00:28:03.289>looked <00:28:03.406>up, <00:28:03.522>I <00:28:03.639>think <00:28:03.755>it <00:28:03.872>might <00:28:03.989>be <00:28:04.106>this.

600
00:28:06.206 --> 00:28:07.066
<00:28:06.206>What <00:28:06.464>do <00:28:06.722>you <00:28:06.980>think?

601
00:28:07.206 --> 00:28:07.366
Yeah.

602
00:28:07.595 --> 00:28:07.595
Right?

603
00:28:07.595 --> 00:28:11.506
<00:28:07.595>And <00:28:07.711>that <00:28:07.828>feels <00:28:07.945>so <00:28:08.061>wasteful, <00:28:08.178>but <00:28:08.295>it's <00:28:08.411>happening <00:28:08.528>right <00:28:08.645>now <00:28:08.761>when <00:28:08.878>people <00:28:08.995>say,

604
00:28:11.535 --> 00:28:14.026
<00:28:11.535>"Oh, <00:28:11.690>I <00:28:11.846>did <00:28:12.001>research." <00:28:12.157>And <00:28:12.312>you're <00:28:12.468>like, <00:28:12.623>"You <00:28:12.779>asked <00:28:12.935>ChatGPT.

605
00:28:14.086 --> 00:28:14.946
<00:28:14.086>That's <00:28:14.473>not <00:28:14.860>research."

606
00:28:15.286 --> 00:28:19.226
<00:28:15.286>No. <00:28:15.386>I <00:28:15.486>mean, <00:28:15.586>it <00:28:15.686>does <00:28:15.786>help <00:28:15.886>in <00:28:15.986>a <00:28:16.086>lot <00:28:16.186>of <00:28:16.286>ways <00:28:16.386>because <00:28:16.486>it <00:28:16.586>gives <00:28:16.686>somebody

607
00:28:19.286 --> 00:28:20.206
<00:28:19.286>a <00:28:19.700>starting <00:28:20.114>block.

608
00:28:20.486 --> 00:28:20.626
Yeah.

609
00:28:21.726 --> 00:28:25.526
<00:28:21.726>In <00:28:21.866>a <00:28:22.006>lot <00:28:22.146>of <00:28:22.286>cases, <00:28:22.426>ChatGPT <00:28:22.566>or <00:28:22.706>whichever <00:28:22.846>AI <00:28:22.986>you <00:28:23.126>are

610
00:28:25.606 --> 00:28:27.966
<00:28:25.606>using <00:28:25.956>gives <00:28:26.306>a <00:28:26.656>lot <00:28:27.006>of

611
00:28:29.126 --> 00:28:31.986
<00:28:29.126>good <00:28:29.301>information. <00:28:29.476>Doesn't <00:28:29.651>always <00:28:29.826>give <00:28:30.001>the <00:28:30.176>right <00:28:30.351>information, <00:28:30.526>though.

612
00:28:32.366 --> 00:28:35.546
<00:28:32.366>But <00:28:32.506>if <00:28:32.646>I <00:28:32.786>come <00:28:32.926>to <00:28:33.066>you <00:28:33.206>and <00:28:33.346>say, <00:28:33.485>"Hey, <00:28:33.626>as <00:28:33.766>a

613
00:28:37.066 --> 00:28:40.326
<00:28:37.066>developer <00:28:37.241>at <00:28:37.416>Twilio, <00:28:37.591>we've <00:28:37.766>heard <00:28:37.941>about <00:28:38.116>We <00:28:38.291>Are <00:28:38.466>Developers.

614
00:28:40.366 --> 00:28:41.826
<00:28:40.366>We've <00:28:40.585>done <00:28:40.804>some <00:28:41.023>great <00:28:41.242>research <00:28:41.461>on <00:28:41.680>it.

615
00:28:41.886 --> 00:28:45.806
<00:28:41.886>We <00:28:41.993>heard <00:28:42.101>that <00:28:42.209>the <00:28:42.316>attendees <00:28:42.424>loved <00:28:42.532>the <00:28:42.639>experience <00:28:42.747>last <00:28:42.855>year, <00:28:42.962>and <00:28:43.070>there <00:28:43.178>was <00:28:43.286>about

616
00:28:46.486 --> 00:28:49.356
<00:28:46.486>100,000 <00:28:46.626>people <00:28:46.766>there. <00:28:46.906>Right? <00:28:47.046>And <00:28:47.186>it's <00:28:47.326>going <00:28:47.466>to <00:28:47.606>be <00:28:47.746>really <00:28:47.886>good.

617
00:28:49.366 --> 00:28:51.406
<00:28:49.366>We're <00:28:49.541>looking <00:28:49.716>at <00:28:49.891>sponsoring <00:28:50.066>it." <00:28:50.241>You're <00:28:50.416>like, <00:28:50.591>"Yeah, <00:28:50.766>okay.

618
00:28:52.766 --> 00:28:56.466
<00:28:52.766>We're <00:28:52.882>real <00:28:52.999>excited <00:28:53.116>that <00:28:53.232>you're <00:28:53.349>keen <00:28:53.466>to <00:28:53.582>respond <00:28:53.699>to <00:28:53.816>it. <00:28:53.932>Yes, <00:28:54.049>you're <00:28:54.166>right.

619
00:28:56.486 --> 00:28:58.906
<00:28:56.486>The <00:28:56.661>attendees <00:28:56.836>had <00:28:57.011>great <00:28:57.186>time. <00:28:57.361>We <00:28:57.536>had <00:28:57.711>great <00:28:57.886>engagement.

620
00:28:58.946 --> 00:29:02.186
<00:28:58.946>We <00:28:59.062>got <00:28:59.179>some <00:28:59.295>testimonials <00:28:59.412>here <00:28:59.529>from <00:28:59.646>some <00:28:59.762>of <00:28:59.879>our <00:28:59.995>attendees <00:29:00.112>and <00:29:00.229>our <00:29:00.346>sponsors.

621
00:29:02.866 --> 00:29:05.826
<00:29:02.866>But <00:29:03.041>we <00:29:03.216>only <00:29:03.391>have <00:29:03.566>15,000 <00:29:03.741>people. <00:29:03.916>We <00:29:04.091>don't <00:29:04.266>have

622
00:29:06.026 --> 00:29:09.506
<00:29:06.026>150,000." <00:29:06.133>So <00:29:06.241>it <00:29:06.349>gives <00:29:06.456>you <00:29:06.564>a <00:29:06.672>great <00:29:06.779>starting <00:29:06.887>point <00:29:06.995>to <00:29:07.102>talk <00:29:07.210>about <00:29:07.318>as <00:29:07.426>well.

623
00:29:09.836 --> 00:29:13.246
<00:29:09.836>And <00:29:09.936>even <00:29:10.036>if <00:29:10.136>the <00:29:10.236>AI <00:29:10.336>does <00:29:10.436>get <00:29:10.536>it <00:29:10.636>wrong, <00:29:10.736>again, <00:29:10.836>you've <00:29:10.936>got <00:29:11.036>that <00:29:11.136>way <00:29:11.236>to

624
00:29:14.726 --> 00:29:18.566
<00:29:14.726>correct <00:29:14.826>the <00:29:14.926>person, <00:29:15.026>but <00:29:15.126>then <00:29:15.226>you <00:29:15.326>build <00:29:15.426>that <00:29:15.526>rapport <00:29:15.626>as <00:29:15.726>well <00:29:15.826>with <00:29:15.926>that <00:29:16.026>person <00:29:16.126>being

625
00:29:18.626 --> 00:29:22.486
<00:29:18.626>like, <00:29:18.742>"Here's <00:29:18.859>what <00:29:18.976>we've <00:29:19.092>got. <00:29:19.209>Here's <00:29:19.326>our <00:29:19.442>numbers." <00:29:19.559>And <00:29:19.676>also <00:29:19.792>be <00:29:19.909>willing <00:29:20.026>to

626
00:29:23.666 --> 00:29:27.446
<00:29:23.666>help <00:29:23.759>back <00:29:23.852>up <00:29:23.946>your <00:29:24.039>stats, <00:29:24.132>too. <00:29:24.226>Because <00:29:24.319>a <00:29:24.412>lot <00:29:24.505>of <00:29:24.599>people <00:29:24.692>now, <00:29:24.785>I <00:29:24.879>think <00:29:24.972>are <00:29:25.066>very

627
00:29:27.506 --> 00:29:27.786
like,

628
00:29:29.266 --> 00:29:32.186
<00:29:29.266>"Hmm, <00:29:29.421>you <00:29:29.577>told <00:29:29.732>me <00:29:29.888>this <00:29:30.043>thing. <00:29:30.199>How <00:29:30.354>true <00:29:30.510>is <00:29:30.666>it?"

629
00:29:32.786 --> 00:29:32.796
Mm.

630
00:29:32.796 --> 00:29:36.146
<00:29:32.796>And <00:29:32.878>that's <00:29:32.960>a <00:29:33.043>good <00:29:33.125>thing. <00:29:33.207>I <00:29:33.290>think <00:29:33.372>it's <00:29:33.454>a <00:29:33.537>quite <00:29:33.619>a <00:29:33.701>healthy <00:29:33.784>thing <00:29:33.866>to <00:29:33.948>have <00:29:34.031>because <00:29:34.113>we <00:29:34.196>do

631
00:29:36.166 --> 00:29:39.206
<00:29:36.166>have <00:29:36.273>a <00:29:36.381>lot <00:29:36.489>of <00:29:36.596>AI <00:29:36.704>out <00:29:36.812>there <00:29:36.919>who <00:29:37.027>is... <00:29:37.135>There's <00:29:37.242>a <00:29:37.350>lot <00:29:37.458>of <00:29:37.566>AI

632
00:29:40.406 --> 00:29:41.666
<00:29:40.406>deep <00:29:40.689>fakes <00:29:40.973>and <00:29:41.256>stuff, <00:29:41.540>right?

633
00:29:41.676 --> 00:29:41.676
Mm-hmm.

634
00:29:41.706 --> 00:29:44.186
<00:29:41.706>So <00:29:41.906>having <00:29:42.106>people <00:29:42.305>go, <00:29:42.505>"Hmm, <00:29:42.706>is <00:29:42.906>this <00:29:43.106>good?

635
00:29:44.286 --> 00:29:46.526
<00:29:44.286>Is <00:29:44.402>this <00:29:44.519>true, <00:29:44.636>or <00:29:44.752>is <00:29:44.869>this <00:29:44.986>not?" <00:29:45.102>I <00:29:45.219>think <00:29:45.336>that's <00:29:45.452>a <00:29:45.569>good <00:29:45.686>thing.

636
00:29:46.926 --> 00:29:50.726
<00:29:46.926>So <00:29:47.066>being <00:29:47.206>able <00:29:47.346>to <00:29:47.485>back <00:29:47.626>up <00:29:47.765>the <00:29:47.906>stats <00:29:48.045>and <00:29:48.186>confidently <00:29:48.326>back

637
00:29:50.786 --> 00:29:52.666
<00:29:50.786>up <00:29:51.066>things <00:29:51.346>is <00:29:51.626>really <00:29:51.906>useful, <00:29:52.186>too.

638
00:29:53.126 --> 00:29:55.606
<00:29:53.126>I <00:29:53.326>think <00:29:53.526>my <00:29:53.726>favorite <00:29:53.926>is <00:29:54.126>April <00:29:54.326>the <00:29:54.526>1st.

639
00:29:55.966 --> 00:29:56.926
<00:29:55.966>Everybody <00:29:56.398>is <00:29:56.830>very-

640
00:29:57.006 --> 00:29:57.106
Yeah

641
00:29:57.126 --> 00:29:59.566
<00:29:57.126>... <00:29:57.281>wary <00:29:57.437>of <00:29:57.592>things <00:29:57.748>that <00:29:57.903>they <00:29:58.059>read <00:29:58.214>and <00:29:58.370>look <00:29:58.526>at-

642
00:29:59.606 --> 00:29:59.616
<00:29:59.606>Yes. <00:29:59.615>Yeah

643
00:29:59.616 --> 00:30:01.126
<00:29:59.616>... <00:29:59.810>and <00:30:00.004>I'm <00:30:00.198>like, <00:30:00.392>"Do <00:30:00.586>that <00:30:00.780>every <00:30:00.975>day."

644
00:30:01.286 --> 00:30:03.246
<00:30:01.286>Do <00:30:01.636>that. <00:30:01.986>Exactly. <00:30:02.336>Exactly <00:30:02.686>right.

645
00:30:04.426 --> 00:30:05.985
<00:30:04.426>Excellent. <00:30:04.706>Well, <00:30:04.985>thank <00:30:05.265>you <00:30:05.545>very <00:30:05.826>much.

646
00:30:06.036 --> 00:30:06.116
<00:30:06.036>Oh, <00:30:06.072>thank <00:30:06.108>you.

647
00:30:06.116 --> 00:30:06.866
<00:30:06.116>This <00:30:06.341>was <00:30:06.566>good <00:30:06.791>fun.

648
00:30:07.926 --> 00:30:10.226
<00:30:07.926>Well, <00:30:08.206>you're <00:30:08.485>going <00:30:08.765>back <00:30:09.045>to <00:30:09.326>Australia.

649
00:30:10.266 --> 00:30:12.746
<00:30:10.266>We're <00:30:10.393>not <00:30:10.520>doing <00:30:10.647>We <00:30:10.775>Are <00:30:10.902>Developers <00:30:11.029>Australia <00:30:11.156>yet, <00:30:11.284>but <00:30:11.411>we're <00:30:11.538>going <00:30:11.666>to-

650
00:30:12.986 --> 00:30:15.086
<00:30:12.986>No. <00:30:13.186>You <00:30:13.386>should. <00:30:13.586>Maybe <00:30:13.786>you <00:30:13.986>should <00:30:14.186>come <00:30:14.386>along.

651
00:30:15.106 --> 00:30:17.346
<00:30:15.106>It's <00:30:15.306>a <00:30:15.506>very <00:30:15.706>small <00:30:15.906>market, <00:30:16.106>that's <00:30:16.306>the <00:30:16.506>problem-

652
00:30:17.426 --> 00:30:17.526
<00:30:17.426>It <00:30:17.516>is

653
00:30:17.606 --> 00:30:18.466
<00:30:17.606>... <00:30:17.735>and <00:30:17.864>very <00:30:17.993>hard <00:30:18.121>to <00:30:18.251>get <00:30:18.379>to.

654
00:30:18.496 --> 00:30:22.386
<00:30:18.496>See, <00:30:18.623>I'm <00:30:18.750>going <00:30:18.877>to <00:30:19.005>validate <00:30:19.132>your <00:30:19.259>response <00:30:19.386>there <00:30:19.514>and <00:30:19.641>go, <00:30:19.768>"Yes, <00:30:19.896>Australia

655
00:30:22.466 --> 00:30:25.966
<00:30:22.466>is <00:30:22.582>quite <00:30:22.699>a <00:30:22.815>small <00:30:22.932>market. <00:30:23.049>Maybe <00:30:23.166>we <00:30:23.282>can <00:30:23.399>look <00:30:23.515>at <00:30:23.632>We <00:30:23.749>Are <00:30:23.866>Developers."

656
00:30:26.426 --> 00:30:27.446
<00:30:26.426>Is <00:30:26.655>there <00:30:26.885>one <00:30:27.114>in <00:30:27.343>Asia?

657
00:30:28.386 --> 00:30:29.346
<00:30:28.386>There's <00:30:28.601>one <00:30:28.818>in <00:30:29.034>India <00:30:29.250>coming.

658
00:30:29.406 --> 00:30:31.706
<00:30:29.406>Oh, <00:30:29.581>there's <00:30:29.755>one <00:30:29.931>in <00:30:30.106>India <00:30:30.281>coming. <00:30:30.456>Big <00:30:30.630>market <00:30:30.806>there.

659
00:30:31.826 --> 00:30:32.256
<00:30:31.826>In <00:30:32.213>November.

660
00:30:32.256 --> 00:30:33.526
<00:30:32.256>See, <00:30:32.484>I'm <00:30:32.713>validating <00:30:32.941>what <00:30:33.170>you're <00:30:33.399>saying.

661
00:30:33.766 --> 00:30:37.286
<00:30:33.766>That <00:30:33.859>was <00:30:33.952>the <00:30:34.046>idea. <00:30:34.139>So <00:30:34.232>hopefully <00:30:34.326>we're <00:30:34.419>going <00:30:34.512>to <00:30:34.606>see <00:30:34.699>you <00:30:34.792>again <00:30:34.886>in <00:30:34.979>one <00:30:35.072>of <00:30:35.166>those.

662
00:30:37.296 --> 00:30:38.576
<00:30:37.296>You've <00:30:37.488>been <00:30:37.680>last <00:30:37.872>time, <00:30:38.064>right? <00:30:38.256>At <00:30:38.448>the-

663
00:30:38.706 --> 00:30:42.246
<00:30:38.706>I <00:30:38.799>was <00:30:38.892>there <00:30:38.985>last <00:30:39.079>year, <00:30:39.172>and <00:30:39.265>I <00:30:39.359>absolutely <00:30:39.452>loved <00:30:39.545>it, <00:30:39.639>and <00:30:39.732>it <00:30:39.825>was <00:30:39.919>such <00:30:40.012>a <00:30:40.106>great

664
00:30:42.286 --> 00:30:43.526
<00:30:42.286>experience. <00:30:42.509>I'd <00:30:42.732>love <00:30:42.955>to <00:30:43.178>come <00:30:43.402>back.

665
00:30:43.646 --> 00:30:45.006
<00:30:43.646>What <00:30:43.850>did <00:30:44.054>you <00:30:44.258>like <00:30:44.462>most <00:30:44.666>of <00:30:44.870>it?

666
00:30:45.186 --> 00:30:47.286
<00:30:45.186>I <00:30:45.360>think <00:30:45.535>I <00:30:45.711>just <00:30:45.886>liked <00:30:46.061>the <00:30:46.235>scale <00:30:46.410>of <00:30:46.586>it.

667
00:30:47.386 --> 00:30:51.146
<00:30:47.386>So <00:30:47.526>as <00:30:47.666>you <00:30:47.806>just <00:30:47.946>mentioned, <00:30:48.086>Australia <00:30:48.226>is <00:30:48.366>quite <00:30:48.505>a <00:30:48.646>small <00:30:48.786>market,

668
00:30:51.446 --> 00:30:54.006
<00:30:51.446>and <00:30:51.679>so <00:30:51.912>our <00:30:52.146>biggest <00:30:52.379>developer <00:30:52.612>events <00:30:52.846>are

669
00:30:55.426 --> 00:30:59.286
<00:30:55.426>1,000, <00:30:55.601>2,000 <00:30:55.775>people <00:30:55.951>at <00:30:56.126>the <00:30:56.301>absolute <00:30:56.476>most, <00:30:56.650>and <00:30:56.826>you

670
00:30:59.326 --> 00:31:03.006
<00:30:59.326>get <00:30:59.419>one <00:30:59.512>or <00:30:59.606>two <00:30:59.699>of <00:30:59.792>those <00:30:59.886>a <00:30:59.979>year. <00:31:00.072>So <00:31:00.166>being <00:31:00.259>able <00:31:00.352>to <00:31:00.446>walk <00:31:00.539>into <00:31:00.632>a <00:31:00.726>massive

671
00:31:03.086 --> 00:31:06.996
<00:31:03.086>venue <00:31:03.241>where <00:31:03.397>there's <00:31:03.552>thousands <00:31:03.708>of <00:31:03.863>people, <00:31:04.019>just <00:31:04.174>seeing <00:31:04.330>the <00:31:04.486>hype

672
00:31:07.026 --> 00:31:10.906
<00:31:07.026>and <00:31:07.181>just <00:31:07.337>seeing <00:31:07.492>like, <00:31:07.648>"Oh, <00:31:07.803>this <00:31:07.959>is <00:31:08.114>my <00:31:08.270>place." <00:31:08.426>And

673
00:31:10.966 --> 00:31:14.906
<00:31:10.966>just <00:31:11.093>seeing <00:31:11.220>everyone <00:31:11.347>so <00:31:11.475>excited <00:31:11.602>about <00:31:11.729>new <00:31:11.856>technology <00:31:11.984>that's <00:31:12.111>coming <00:31:12.238>out <00:31:12.366>from

674
00:31:14.966 --> 00:31:18.106
<00:31:14.966>all <00:31:15.059>over <00:31:15.152>the <00:31:15.245>world <00:31:15.339>and <00:31:15.432>connecting <00:31:15.525>with <00:31:15.619>people <00:31:15.712>all <00:31:15.805>over <00:31:15.899>the <00:31:15.992>world, <00:31:16.085>it <00:31:16.179>was <00:31:16.272>just <00:31:16.366>such

675
00:31:18.166 --> 00:31:19.726
<00:31:18.166>a <00:31:18.366>great <00:31:18.566>experience, <00:31:18.765>and <00:31:18.966>I <00:31:19.166>really <00:31:19.366>loved <00:31:19.566>it.

676
00:31:20.326 --> 00:31:23.186
<00:31:20.326>Okay. <00:31:20.433>I <00:31:20.541>see <00:31:20.649>what <00:31:20.756>I <00:31:20.864>can <00:31:20.972>do <00:31:21.079>if <00:31:21.187>we <00:31:21.295>can <00:31:21.402>come <00:31:21.510>down <00:31:21.618>under <00:31:21.726>and...

677
00:31:23.966 --> 00:31:26.206
<00:31:23.966>I <00:31:24.073>mean, <00:31:24.181>it's <00:31:24.289>going <00:31:24.396>to <00:31:24.504>be <00:31:24.612>faster <00:31:24.719>because <00:31:24.827>you <00:31:24.935>have <00:31:25.042>to <00:31:25.150>fall <00:31:25.258>down, <00:31:25.366>right?

678
00:31:26.546 --> 00:31:28.496
<00:31:26.546>You <00:31:26.686>got <00:31:26.826>to <00:31:26.966>fall <00:31:27.106>down <00:31:27.246>to <00:31:27.386>the <00:31:27.526>bottom <00:31:27.666>of <00:31:27.806>the <00:31:27.946>Earth.

679
00:31:28.926 --> 00:31:30.526
<00:31:28.926>Don't <00:31:29.159>think <00:31:29.392>that's <00:31:29.626>quite <00:31:29.859>how <00:31:30.092>it <00:31:30.326>works.

680
00:31:30.566 --> 00:31:33.066
<00:31:30.566>We <00:31:30.706>can <00:31:30.846>look <00:31:30.986>that <00:31:31.126>one <00:31:31.266>up <00:31:31.406>on <00:31:31.546>the <00:31:31.686>AI <00:31:31.826>tools <00:31:31.966>later.

681
00:31:33.146 --> 00:31:35.376
<00:31:33.146>Sure. <00:31:33.346>Thanks <00:31:33.546>very <00:31:33.745>much, <00:31:33.946>Michelle. <00:31:34.146>This <00:31:34.346>was <00:31:34.546>wonderful.

682
00:31:35.376 --> 00:31:35.836
<00:31:35.376>Thanks <00:31:35.458>very <00:31:35.541>much <00:31:35.624>for <00:31:35.707>having <00:31:35.790>me.

683
00:31:35.886 --> 00:31:36.696
<00:31:35.886>Any <00:31:36.250>last <00:31:36.615>words?

684
00:31:37.046 --> 00:31:39.246
<00:31:37.046>Enjoy <00:31:37.186>the <00:31:37.326>rest <00:31:37.466>of <00:31:37.606>Signal, <00:31:37.746>and <00:31:37.886>thanks <00:31:38.026>for <00:31:38.166>having <00:31:38.306>me <00:31:38.446>here.

685
00:31:39.286 --> 00:31:42.446
<00:31:39.286>And <00:31:39.368>it <00:31:39.450>was <00:31:39.533>great <00:31:39.615>to <00:31:39.697>chat <00:31:39.780>to <00:31:39.862>you, <00:31:39.944>and <00:31:40.027>all <00:31:40.109>the <00:31:40.191>best <00:31:40.274>for <00:31:40.356>the <00:31:40.438>next <00:31:40.521>We <00:31:40.603>Are <00:31:40.686>Developers.

686
00:31:42.506 --> 00:31:43.726
<00:31:42.506>Thank <00:31:42.725>you <00:31:42.945>very <00:31:43.164>much. <00:31:43.384>Bye <00:31:43.604>bye.