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# Engineering for Reality: Strategy, Culture & Technology for Unpredictable Markets

Why do 70% of digital transformations fail? Stop layering AI over flawed workflows and discover how embracing resource constraints drives scalable, resilient innovation.

- **Speakers:** [Priscilla Eyifah Abban](https://www.wearedevelopers.com/@priscilla-eyifah-abban)
- **Event:** World Congress 2026 Europe - Virtual Stage
- **Published:** July 2, 2026
- **Duration:** 35:00
- **URL:** https://www.wearedevelopers.com/videos/2095-engineering-for-reality-strategy-culture-technology-for-unpredictable-markets
- **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/b2da242201cfd56881e921493f00685c/thumbnails/thumbnail.jpg?time=119080ms

## Access

Playback and chapters for this video are available with a Free account.

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