WEBVTT

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<00:00:01.320>Hi, <00:00:01.427>everyone. <00:00:01.535>My <00:00:01.643>name <00:00:01.750>is <00:00:01.858>Aaron, <00:00:01.966>and <00:00:02.073>I'm <00:00:02.181>extremely <00:00:02.289>excited <00:00:02.396>to <00:00:02.504>share <00:00:02.612>with <00:00:02.719>you

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<00:00:05.220>today <00:00:05.500>my <00:00:05.779>talk <00:00:06.060>about <00:00:06.340>ChatGPT <00:00:06.619>apps

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<00:00:09.140>and <00:00:09.267>the <00:00:09.394>future <00:00:09.521>of <00:00:09.649>commerce, <00:00:09.776>and <00:00:09.903>how <00:00:10.030>we <00:00:10.158>get <00:00:10.285>from <00:00:10.412>a <00:00:10.540>chat

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<00:00:13.520>to <00:00:13.695>a <00:00:13.870>checkout <00:00:14.045>in <00:00:14.219>this <00:00:14.395>new <00:00:14.570>era <00:00:14.745>of <00:00:14.920>AI.

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<00:00:17.460>And <00:00:17.740>the <00:00:18.020>journey <00:00:18.300>starts, <00:00:18.580>of <00:00:18.860>course,

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<00:00:20.680>sharing <00:00:20.780>with <00:00:20.880>you <00:00:20.980>a <00:00:21.080>little <00:00:21.180>bit <00:00:21.280>about <00:00:21.380>what <00:00:21.480>I've <00:00:21.580>been <00:00:21.680>doing <00:00:21.780>in <00:00:21.880>this <00:00:21.980>space, <00:00:22.080>who

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<00:00:24.680>I <00:00:24.835>am. <00:00:24.991>So <00:00:25.146>I <00:00:25.302>am <00:00:25.457>Aaron. <00:00:25.613>I'm <00:00:25.768>based <00:00:25.924>in <00:00:26.080>Germany.

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<00:00:28.460>I <00:00:28.587>am <00:00:28.714>building <00:00:28.841>my <00:00:28.969>own <00:00:29.096>startup <00:00:29.223>as <00:00:29.350>well, <00:00:29.478>and <00:00:29.605>have <00:00:29.732>been <00:00:29.860>diving

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<00:00:32.330>very <00:00:32.563>deep <00:00:32.796>into <00:00:33.030>MCP <00:00:33.263>and <00:00:33.496>AI <00:00:33.730>commerce

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<00:00:36.340>and <00:00:36.540>AI <00:00:36.740>workflows <00:00:36.940>in <00:00:37.140>the <00:00:37.340>past <00:00:37.540>eight <00:00:37.740>months.

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<00:00:41.320>I <00:00:41.447>had <00:00:41.574>the <00:00:41.701>opportunity <00:00:41.829>to <00:00:41.956>participate <00:00:42.083>in <00:00:42.210>a <00:00:42.338>lot <00:00:42.465>of <00:00:42.592>hackathons, <00:00:42.720>which

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<00:00:45.340>allowed <00:00:45.480>me <00:00:45.620>to <00:00:45.760>experiment, <00:00:45.900>try <00:00:46.040>out <00:00:46.180>a <00:00:46.320>bunch <00:00:46.460>of <00:00:46.600>new <00:00:46.740>technologies,

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<00:00:49.640>see <00:00:49.815>where <00:00:49.990>things <00:00:50.165>break, <00:00:50.340>and <00:00:50.515>how <00:00:50.690>things <00:00:50.865>can <00:00:51.040>work.

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<00:00:52.560>I'm <00:00:52.700>also <00:00:52.840>participating <00:00:52.980>in <00:00:53.120>a <00:00:53.260>lot <00:00:53.400>of <00:00:53.540>community <00:00:53.680>events, <00:00:53.820>giving <00:00:53.960>talks,

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<00:00:56.640>sharing <00:00:57.171>my <00:00:57.702>insights,

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<00:00:58.860>like <00:00:59.015>now, <00:00:59.171>for <00:00:59.326>example, <00:00:59.482>and <00:00:59.637>of <00:00:59.793>course, <00:00:59.948>getting <00:01:00.104>also <00:01:00.260>feedback

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<00:01:02.760>from <00:01:02.960>other <00:01:03.160>people <00:01:03.360>and <00:01:03.559>learning <00:01:03.760>from <00:01:03.960>the <00:01:04.160>community.

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<00:01:06.120>Because <00:01:06.236>there's <00:01:06.353>way <00:01:06.470>too <00:01:06.586>much <00:01:06.703>to <00:01:06.820>catch <00:01:06.936>up <00:01:07.053>the <00:01:07.170>whole <00:01:07.286>time <00:01:07.403>in <00:01:07.520>this

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<00:01:09.539>space. <00:01:09.667>But <00:01:09.794>why <00:01:09.921>now? <00:01:10.049>Why <00:01:10.176>is <00:01:10.303>this <00:01:10.430>now <00:01:10.558>relevant <00:01:10.685>for <00:01:10.812>AI <00:01:10.940>to

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<00:01:13.440>think <00:01:13.595>about, <00:01:13.751>or <00:01:13.906>to <00:01:14.062>rethink <00:01:14.217>how <00:01:14.373>we <00:01:14.528>are <00:01:14.684>buying <00:01:14.840>and

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<00:01:17.080>selling <00:01:17.220>in <00:01:17.360>this <00:01:17.500>new <00:01:17.640>age? <00:01:17.780>What <00:01:17.920>has <00:01:18.060>changed, <00:01:18.200>or <00:01:18.340>what <00:01:18.480>is

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<00:01:21.160>changing <00:01:21.360>currently? <00:01:21.560>Well, <00:01:21.759>we <00:01:21.960>all <00:01:22.160>started <00:01:22.360>with <00:01:22.560>AI.

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<00:01:24.320>The <00:01:24.460>first <00:01:24.600>ChatGPT <00:01:24.740>moment <00:01:24.880>for <00:01:25.020>us <00:01:25.160>was <00:01:25.300>just <00:01:25.440>being <00:01:25.580>able <00:01:25.720>to

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<00:01:28.280>have <00:01:28.455>a <00:01:28.630>really <00:01:28.805>nice <00:01:28.980>conversation, <00:01:29.155>talk <00:01:29.330>about <00:01:29.505>any <00:01:29.680>subject,

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<00:01:32.200>and <00:01:32.307>it <00:01:32.415>can <00:01:32.523>go <00:01:32.630>on <00:01:32.738>for <00:01:32.846>a <00:01:32.953>few <00:01:33.061>minutes, <00:01:33.169>and <00:01:33.276>there <00:01:33.384>might <00:01:33.492>be <00:01:33.600>some

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interesting

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<00:01:37.440>exchanges <00:01:37.906>or <00:01:38.373>dialogues <00:01:38.840>happening.

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<00:01:40.530>But <00:01:40.670>the <00:01:40.810>moment <00:01:40.950>that <00:01:41.090>you're <00:01:41.230>actually <00:01:41.370>asking <00:01:41.510>the <00:01:41.650>AI <00:01:41.790>to <00:01:41.930>do

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<00:01:44.060>something <00:01:44.235>for <00:01:44.410>you, <00:01:44.585>maybe <00:01:44.760>to <00:01:44.935>check <00:01:45.110>your <00:01:45.285>email, <00:01:45.460>or

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<00:01:47.460>to <00:01:47.740>modify <00:01:48.020>something, <00:01:48.300>update <00:01:48.580>a <00:01:48.860>contact,

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<00:01:51.200>or <00:01:51.355>do <00:01:51.511>something <00:01:51.666>else <00:01:51.822>with <00:01:51.977>tools, <00:01:52.133>it <00:01:52.288>became <00:01:52.444>a <00:01:52.600>little

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<00:01:55.160>bit <00:01:55.860>more <00:01:56.560>difficult.

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<00:01:57.880>One <00:01:57.987>year <00:01:58.095>ago, <00:01:58.203>more <00:01:58.310>or <00:01:58.418>less, <00:01:58.526>a <00:01:58.633>new <00:01:58.741>protocol <00:01:58.849>came <00:01:58.956>out <00:01:59.064>called <00:01:59.172>Model <00:01:59.280>Context

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<00:02:01.720>Protocol, <00:02:01.953>MCP, <00:02:02.186>that <00:02:02.420>has <00:02:02.653>now <00:02:02.886>allowed <00:02:03.120>AI

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<00:02:05.080>agents <00:02:05.255>to <00:02:05.429>have <00:02:05.605>hands <00:02:05.780>and <00:02:05.955>to <00:02:06.130>actually <00:02:06.304>interact <00:02:06.480>with

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<00:02:09.100>the <00:02:09.239>world. <00:02:09.380>And <00:02:09.519>the <00:02:09.660>moment <00:02:09.799>this <00:02:09.940>happened, <00:02:10.079>of <00:02:10.220>course, <00:02:10.359>people <00:02:10.500>were

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<00:02:12.870>thinking, <00:02:13.025>"What <00:02:13.181>is <00:02:13.336>a <00:02:13.492>good <00:02:13.647>use <00:02:13.803>case <00:02:13.958>for <00:02:14.114>this <00:02:14.270>now?

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<00:02:15.080>What <00:02:15.255>should <00:02:15.430>my <00:02:15.605>AI <00:02:15.780>do <00:02:15.955>with <00:02:16.130>these <00:02:16.305>new <00:02:16.480>hands?

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<00:02:18.079>Maybe <00:02:18.235>it <00:02:18.391>can <00:02:18.546>buy <00:02:18.702>something. <00:02:18.857>Maybe <00:02:19.013>it <00:02:19.168>can <00:02:19.324>find <00:02:19.480>products,

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<00:02:22.920>or <00:02:23.047>items, <00:02:23.174>or <00:02:23.301>do <00:02:23.429>shopping <00:02:23.556>for <00:02:23.683>me, <00:02:23.810>or <00:02:23.938>give <00:02:24.065>me <00:02:24.192>feedback, <00:02:24.320>or

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<00:02:26.960>already <00:02:27.135>actually <00:02:27.310>pay. <00:02:27.485>Can <00:02:27.660>AI <00:02:27.835>pay <00:02:28.010>already <00:02:28.185>for <00:02:28.360>me?

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<00:02:29.910>Does <00:02:29.997>AI <00:02:30.085>have <00:02:30.172>a <00:02:30.260>credit <00:02:30.347>card? <00:02:30.435>How <00:02:30.522>is <00:02:30.609>this <00:02:30.697>going <00:02:30.785>to <00:02:30.872>work?" <00:02:30.960>So <00:02:31.047>that's <00:02:31.135>what <00:02:31.222>we're <00:02:31.310>going

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<00:02:33.360>to <00:02:33.698>look <00:02:34.037>through <00:02:34.376>today

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<00:02:35.680>in <00:02:35.780>this <00:02:35.880>talk, <00:02:35.980>and <00:02:36.080>we're <00:02:36.180>going <00:02:36.280>to <00:02:36.380>break <00:02:36.480>it <00:02:36.580>down, <00:02:36.680>make <00:02:36.780>it <00:02:36.880>easy, <00:02:36.980>and <00:02:37.080>just

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<00:02:39.740>make <00:02:39.867>it <00:02:39.994>sure <00:02:40.121>that <00:02:40.249>you <00:02:40.376>can <00:02:40.503>understand, <00:02:40.630>is <00:02:40.758>this <00:02:40.885>relevant, <00:02:41.012>and <00:02:41.140>how

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<00:02:43.700>can <00:02:43.793>this <00:02:43.886>be <00:02:43.980>relevant <00:02:44.073>for <00:02:44.166>me? <00:02:44.260>What <00:02:44.353>can <00:02:44.446>I <00:02:44.540>do <00:02:44.633>as <00:02:44.726>a <00:02:44.820>company, <00:02:44.913>or <00:02:45.006>as <00:02:45.100>a

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<00:02:47.400>product <00:02:47.555>manager, <00:02:47.711>or <00:02:47.866>as <00:02:48.022>a <00:02:48.177>startup, <00:02:48.333>or <00:02:48.488>as <00:02:48.644>in <00:02:48.800>a

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<00:02:51.380>corporate <00:02:51.555>to <00:02:51.730>get <00:02:51.905>involved <00:02:52.079>here? <00:02:52.255>So <00:02:52.430>a <00:02:52.605>quick <00:02:52.780>overview.

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<00:02:55.040>What <00:02:55.179>has <00:02:55.320>happened <00:02:55.459>in <00:02:55.600>the <00:02:55.739>past <00:02:55.880>months <00:02:56.019>is <00:02:56.160>that <00:02:56.299>this <00:02:56.440>new

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<00:02:58.640>protocol <00:02:58.767>is <00:02:58.894>now <00:02:59.021>one <00:02:59.149>and <00:02:59.276>a <00:02:59.403>half <00:02:59.530>years <00:02:59.658>old. <00:02:59.785>It's <00:02:59.912>very <00:03:00.040>recent.

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<00:03:02.400>That <00:03:02.600>also <00:03:02.800>means <00:03:03.000>that <00:03:03.200>it <00:03:03.400>is <00:03:03.600>just <00:03:03.800>starting.

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<00:03:05.920>We're <00:03:06.095>not <00:03:06.269>late. <00:03:06.445>Nobody's <00:03:06.619>late <00:03:06.795>to <00:03:06.970>the <00:03:07.144>party <00:03:07.320>yet.

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<00:03:09.060>It's <00:03:09.200>perfect <00:03:09.340>time <00:03:09.480>to <00:03:09.620>get <00:03:09.760>familiarized <00:03:09.900>and <00:03:10.040>understand <00:03:10.180>the <00:03:10.320>potential <00:03:10.460>of

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<00:03:12.940>this <00:03:13.079>new <00:03:13.220>protocol <00:03:13.359>or <00:03:13.500>this <00:03:13.640>new <00:03:13.780>technology <00:03:13.920>that <00:03:14.060>is <00:03:14.200>arriving <00:03:14.340>everywhere.

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<00:03:17.500>This <00:03:17.675>is <00:03:17.850>also <00:03:18.025>a <00:03:18.200>standard, <00:03:18.375>a <00:03:18.550>global <00:03:18.725>universal <00:03:18.900>standard,

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<00:03:21.300>meaning <00:03:21.416>that <00:03:21.533>it's <00:03:21.650>not <00:03:21.766>only <00:03:21.883>for <00:03:22.000>Europe, <00:03:22.116>or <00:03:22.233>only <00:03:22.350>for <00:03:22.466>the <00:03:22.583>US, <00:03:22.700>or

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<00:03:25.360>only <00:03:25.515>for <00:03:25.671>Asia, <00:03:25.826>or <00:03:25.982>other <00:03:26.137>regions, <00:03:26.293>or <00:03:26.448>specific <00:03:26.604>use <00:03:26.760>cases.

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<00:03:28.740>This <00:03:28.880>is <00:03:29.020>a <00:03:29.160>use <00:03:29.300>case <00:03:29.440>that <00:03:29.580>can <00:03:29.720>be <00:03:29.860>applied <00:03:30.000>to <00:03:30.140>any

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<00:03:32.460>industry <00:03:32.740>or <00:03:33.020>to <00:03:33.300>any <00:03:33.580>different <00:03:33.860>situation.

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<00:03:36.420>And <00:03:36.536>also <00:03:36.653>not <00:03:36.770>only <00:03:36.886>to <00:03:37.003>shopping <00:03:37.120>or <00:03:37.236>only <00:03:37.353>to <00:03:37.470>commerce, <00:03:37.586>but <00:03:37.703>actually <00:03:37.820>across

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<00:03:40.480>many <00:03:40.619>different <00:03:40.760>ways <00:03:40.899>of <00:03:41.040>an <00:03:41.179>agent <00:03:41.320>to <00:03:41.459>interact <00:03:41.600>with <00:03:41.739>the <00:03:41.880>real

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<00:03:44.380>world. <00:03:44.579>ChatGPT <00:03:44.780>has <00:03:44.980>launched <00:03:45.180>their <00:03:45.380>own <00:03:45.579>app <00:03:45.780>store

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already,

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<00:03:49.720>just <00:03:49.836>as <00:03:49.953>well <00:03:50.070>as <00:03:50.186>Claude. <00:03:50.303>So <00:03:50.420>now <00:03:50.536>people <00:03:50.653>are <00:03:50.770>already <00:03:50.886>able <00:03:51.003>to <00:03:51.120>upload

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<00:03:53.600>their <00:03:53.833>apps <00:03:54.066>and <00:03:54.299>potentially <00:03:54.533>sell <00:03:54.766>or <00:03:55.000>allow

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<00:03:57.620>you <00:03:57.970>to <00:03:58.320>buy <00:03:58.670>from <00:03:59.020>them,

67
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<00:04:00.360>or <00:04:00.453>do <00:04:00.546>other <00:04:00.640>activities, <00:04:00.733>as <00:04:00.826>we <00:04:00.920>will <00:04:01.013>see <00:04:01.106>that <00:04:01.200>these <00:04:01.293>apps <00:04:01.386>can <00:04:01.480>be <00:04:01.573>any <00:04:01.666>type <00:04:01.760>of

68
00:04:04.180 --> 00:04:08.170
<00:04:04.180>application <00:04:04.280>that <00:04:04.380>you <00:04:04.480>can <00:04:04.580>talk <00:04:04.680>to <00:04:04.780>this <00:04:04.880>app, <00:04:04.980>your <00:04:05.080>agent <00:04:05.180>can <00:04:05.280>talk <00:04:05.380>to <00:04:05.480>this <00:04:05.580>app

69
00:04:08.480 --> 00:04:09.180
<00:04:08.480>and <00:04:08.795>do <00:04:09.110>things

70
00:04:10.520 --> 00:04:14.360
<00:04:10.520>on <00:04:10.695>your <00:04:10.870>behalf. <00:04:11.045>MCP <00:04:11.220>also <00:04:11.395>has <00:04:11.570>become <00:04:11.745>visual, <00:04:11.920>so

71
00:04:14.400 --> 00:04:18.300
<00:04:14.400>it's <00:04:14.540>not <00:04:14.680>only <00:04:14.820>an <00:04:14.960>agent <00:04:15.100>doing <00:04:15.240>something <00:04:15.380>in <00:04:15.520>the <00:04:15.660>background <00:04:15.800>that

72
00:04:18.370 --> 00:04:22.180
<00:04:18.370>we <00:04:18.497>are <00:04:18.624>just <00:04:18.751>waiting <00:04:18.879>and <00:04:19.006>hoping <00:04:19.133>for <00:04:19.260>the <00:04:19.388>best, <00:04:19.515>but <00:04:19.642>it <00:04:19.769>actually

73
00:04:22.260 --> 00:04:25.500
<00:04:22.260>now <00:04:22.415>has <00:04:22.571>an <00:04:22.726>interface. <00:04:22.882>You <00:04:23.037>can <00:04:23.193>visually, <00:04:23.348>as <00:04:23.504>a <00:04:23.659>human,

74
00:04:26.740 --> 00:04:30.460
<00:04:26.740>collaborate <00:04:26.895>with <00:04:27.051>the <00:04:27.206>AI, <00:04:27.362>look <00:04:27.517>into <00:04:27.673>the <00:04:27.828>products, <00:04:27.984>for <00:04:28.140>example,

75
00:04:30.900 --> 00:04:34.890
<00:04:30.900>select, <00:04:31.039>click, <00:04:31.179>and <00:04:31.320>so <00:04:31.460>on, <00:04:31.599>just <00:04:31.739>like <00:04:31.880>we're <00:04:32.020>used <00:04:32.159>to <00:04:32.299>with

76
00:04:34.940 --> 00:04:38.320
<00:04:34.940>normal <00:04:35.219>websites <00:04:35.500>or <00:04:35.780>with <00:04:36.060>mobile <00:04:36.340>apps.

77
00:04:38.340 --> 00:04:42.260
<00:04:38.340>So <00:04:38.495>this <00:04:38.651>kind <00:04:38.806>of <00:04:38.962>experience <00:04:39.117>has <00:04:39.273>come <00:04:39.428>now <00:04:39.584>also <00:04:39.740>AI

78
00:04:42.320 --> 00:04:44.980
<00:04:42.320>native <00:04:42.599>and <00:04:42.880>into <00:04:43.159>our <00:04:43.440>AI <00:04:43.719>conversation.

79
00:04:45.500 --> 00:04:48.780
<00:04:45.500>And <00:04:45.627>of <00:04:45.754>course, <00:04:45.881>we <00:04:46.009>all <00:04:46.136>know <00:04:46.263>that <00:04:46.390>there <00:04:46.518>has <00:04:46.645>been <00:04:46.772>a <00:04:46.900>massive

80
00:04:48.840 --> 00:04:52.600
<00:04:48.840>adoption <00:04:49.073>of <00:04:49.306>ChatGPT, <00:04:49.540>but <00:04:49.773>also <00:04:50.006>of <00:04:50.240>other

81
00:04:52.720 --> 00:04:56.260
<00:04:52.720>AI <00:04:52.875>chats <00:04:53.031>like <00:04:53.186>Claude <00:04:53.342>or <00:04:53.497>Gemini, <00:04:53.653>and <00:04:53.808>they're <00:04:53.964>growing <00:04:54.120>and

82
00:04:56.360 --> 00:04:59.480
<00:04:56.360>growing <00:04:56.640>constantly. <00:04:56.920>Comparing <00:04:57.200>this <00:04:57.480>to <00:04:57.760>other

83
00:05:01.020 --> 00:05:04.680
<00:05:01.020>similar <00:05:01.253>social <00:05:01.486>media <00:05:01.719>apps <00:05:01.953>adoption <00:05:02.186>or <00:05:02.419>other

84
00:05:05.420 --> 00:05:05.840
recent,

85
00:05:06.860 --> 00:05:10.800
<00:05:06.860>or <00:05:06.987>in <00:05:07.114>the <00:05:07.241>past <00:05:07.369>adoptions, <00:05:07.496>this <00:05:07.623>is <00:05:07.750>the <00:05:07.878>most <00:05:08.005>significant <00:05:08.132>one <00:05:08.260>by

86
00:05:10.940 --> 00:05:14.780
<00:05:10.940>far. <00:05:11.067>Now, <00:05:11.194>some <00:05:11.321>quick <00:05:11.449>context, <00:05:11.576>just <00:05:11.703>keeping <00:05:11.830>this <00:05:11.958>basic <00:05:12.085>for <00:05:12.212>the <00:05:12.340>people

87
00:05:14.840 --> 00:05:16.600
<00:05:14.840>who <00:05:15.073>are <00:05:15.306>not <00:05:15.539>yet <00:05:15.773>familiar <00:05:16.006>with <00:05:16.239>this

88
00:05:17.760 --> 00:05:21.340
<00:05:17.760>terminology <00:05:17.935>of <00:05:18.110>MCP, <00:05:18.284>or <00:05:18.460>how <00:05:18.635>does <00:05:18.810>an <00:05:18.985>agent <00:05:19.159>can

89
00:05:21.380 --> 00:05:24.020
<00:05:21.380>interact <00:05:21.535>with <00:05:21.691>the <00:05:21.846>world, <00:05:22.002>or <00:05:22.157>why <00:05:22.313>does <00:05:22.468>this <00:05:22.624>even <00:05:22.780>exist,

90
00:05:25.260 --> 00:05:28.720
<00:05:25.260>or <00:05:25.360>what <00:05:25.460>problem <00:05:25.560>is <00:05:25.659>it <00:05:25.760>solving? <00:05:25.860>And <00:05:25.960>the <00:05:26.060>problem <00:05:26.159>it's <00:05:26.260>solving <00:05:26.360>is <00:05:26.460>that <00:05:26.560>the <00:05:26.659>moment

91
00:05:28.840 --> 00:05:32.520
<00:05:28.840>AI <00:05:29.073>was <00:05:29.306>able <00:05:29.539>to <00:05:29.773>call <00:05:30.006>tools <00:05:30.239>to

92
00:05:33.660 --> 00:05:37.620
<00:05:33.659>call <00:05:33.835>a <00:05:34.010>function, <00:05:34.184>maybe <00:05:34.359>to <00:05:34.534>request <00:05:34.710>some <00:05:34.885>information, <00:05:35.059>or

93
00:05:37.720 --> 00:05:41.660
<00:05:37.720>to <00:05:37.875>send <00:05:38.031>out <00:05:38.186>to <00:05:38.342>a <00:05:38.497>database, <00:05:38.653>or <00:05:38.808>to <00:05:38.964>your <00:05:39.120>email,

94
00:05:41.740 --> 00:05:43.000
<00:05:41.740>or <00:05:42.307>connect <00:05:42.874>somewhere,

95
00:05:44.520 --> 00:05:47.380
<00:05:44.520>this <00:05:44.719>caused <00:05:44.919>a <00:05:45.120>problem, <00:05:45.320>because <00:05:45.520>now <00:05:45.719>for <00:05:45.919>every

96
00:05:48.380 --> 00:05:52.220
<00:05:48.380>external <00:05:48.487>tool <00:05:48.595>that <00:05:48.703>you <00:05:48.810>wanted <00:05:48.918>to <00:05:49.026>connect <00:05:49.133>your <00:05:49.241>AI <00:05:49.349>agent <00:05:49.456>to, <00:05:49.564>you <00:05:49.672>had <00:05:49.780>to

97
00:05:52.300 --> 00:05:55.320
<00:05:52.300>build <00:05:52.580>this <00:05:52.860>integration <00:05:53.140>or <00:05:53.420>this <00:05:53.700>connector.

98
00:05:55.900 --> 00:05:59.840
<00:05:55.900>And <00:05:56.007>everyone <00:05:56.115>was <00:05:56.223>doing <00:05:56.330>it <00:05:56.438>in <00:05:56.546>their <00:05:56.653>own <00:05:56.761>way, <00:05:56.869>was <00:05:56.976>reinventing <00:05:57.084>the <00:05:57.192>wheel <00:05:57.299>over

99
00:05:59.860 --> 00:06:03.660
<00:05:59.860>and <00:05:59.967>over <00:06:00.075>again. <00:06:00.183>You <00:06:00.290>want <00:06:00.398>to <00:06:00.506>connect <00:06:00.613>with <00:06:00.721>Slack, <00:06:00.829>build <00:06:00.936>your <00:06:01.044>own <00:06:01.152>Slack <00:06:01.260>integration.

100
00:06:03.700 --> 00:06:06.240
<00:06:03.700>You <00:06:03.855>want <00:06:04.011>to <00:06:04.166>connect <00:06:04.322>to <00:06:04.477>Gmail, <00:06:04.633>build <00:06:04.788>your <00:06:04.944>own <00:06:05.099>Gmail.

101
00:06:06.800 --> 00:06:10.600
<00:06:06.800>And <00:06:06.955>multiply <00:06:07.111>this <00:06:07.266>by <00:06:07.422>thousands <00:06:07.577>of <00:06:07.733>different <00:06:07.888>integrations, <00:06:08.044>thousands <00:06:08.200>of

102
00:06:10.640 --> 00:06:14.300
<00:06:10.640>different <00:06:10.747>companies. <00:06:10.855>It <00:06:10.963>was <00:06:11.070>a <00:06:11.178>mess, <00:06:11.286>and <00:06:11.393>everyone <00:06:11.501>did <00:06:11.609>it <00:06:11.716>a <00:06:11.824>little <00:06:11.932>bit <00:06:12.039>different.

103
00:06:14.320 --> 00:06:17.160
<00:06:14.320>It <00:06:14.475>worked <00:06:14.631>a <00:06:14.786>little <00:06:14.942>bit <00:06:15.097>different, <00:06:15.253>and <00:06:15.408>the <00:06:15.564>AI <00:06:15.719>agents

104
00:06:19.056 --> 00:06:22.576
<00:06:19.056>Causing, <00:06:19.211>of <00:06:19.367>course, <00:06:19.522>a <00:06:19.678>lot <00:06:19.833>of <00:06:19.989>overhead <00:06:20.144>and <00:06:20.300>time <00:06:20.455>for

105
00:06:22.616 --> 00:06:24.856
<00:06:22.616>engineers. <00:06:22.966>There <00:06:23.316>then <00:06:23.666>comes <00:06:24.015>along

106
00:06:25.676 --> 00:06:28.976
<00:06:25.676>Model <00:06:25.876>Context <00:06:26.075>Protocol, <00:06:26.276>MCP, <00:06:26.476>which <00:06:26.676>was <00:06:26.876>this <00:06:27.075>new

107
00:06:29.136 --> 00:06:32.436
<00:06:29.136>standard <00:06:29.602>to <00:06:30.069>connect <00:06:30.536>any

108
00:06:32.996 --> 00:06:36.386
<00:06:32.996>external <00:06:33.275>service, <00:06:33.556>any <00:06:33.835>external <00:06:34.116>application <00:06:34.395>or

109
00:06:36.456 --> 00:06:40.196
<00:06:36.456>database <00:06:36.611>to <00:06:36.767>an <00:06:36.922>AI <00:06:37.078>agent. <00:06:37.233>So <00:06:37.389>now <00:06:37.544>everyone <00:06:37.700>could <00:06:37.856>build

110
00:06:40.696 --> 00:06:44.116
<00:06:40.696>it <00:06:40.823>the <00:06:40.950>same <00:06:41.077>way <00:06:41.205>and <00:06:41.332>also <00:06:41.459>share <00:06:41.586>it. <00:06:41.714>So <00:06:41.841>if, <00:06:41.968>for <00:06:42.096>example,

111
00:06:44.836 --> 00:06:48.796
<00:06:44.836>Notion <00:06:45.069>or <00:06:45.302>Slack <00:06:45.536>already <00:06:45.769>built <00:06:46.002>this <00:06:46.236>integration,

112
00:06:48.876 --> 00:06:52.176
<00:06:48.876>now <00:06:49.015>everyone <00:06:49.155>can <00:06:49.296>use <00:06:49.436>it. <00:06:49.575>So <00:06:49.715>now <00:06:49.856>zooming <00:06:49.996>in <00:06:50.135>into <00:06:50.275>this

113
00:06:52.336 --> 00:06:55.736
<00:06:52.336>technology, <00:06:52.536>it <00:06:52.736>gets <00:06:52.936>compared <00:06:53.136>a <00:06:53.336>lot <00:06:53.536>to <00:06:53.736>the

114
00:06:55.816 --> 00:06:58.976
<00:06:55.816>USB-C <00:06:56.166>or <00:06:56.516>USB <00:06:56.866>ports. <00:06:57.216>So

115
00:06:59.716 --> 00:07:03.676
<00:06:59.716>we <00:06:59.843>all <00:06:59.970>agreed <00:07:00.097>that <00:07:00.225>it's <00:07:00.352>a <00:07:00.479>great <00:07:00.606>way <00:07:00.734>to <00:07:00.861>have <00:07:00.988>a <00:07:01.116>USB

116
00:07:03.696 --> 00:07:07.116
<00:07:03.696>that <00:07:03.823>you <00:07:03.950>can <00:07:04.077>just <00:07:04.205>plug <00:07:04.332>into <00:07:04.459>any <00:07:04.586>computer, <00:07:04.714>and <00:07:04.841>it <00:07:04.968>just <00:07:05.096>works.

117
00:07:07.196 --> 00:07:10.676
<00:07:07.196>It's <00:07:07.336>a <00:07:07.476>plug-and-play <00:07:07.616>situation, <00:07:07.756>and <00:07:07.896>the <00:07:08.036>same <00:07:08.176>is <00:07:08.316>happening <00:07:08.456>for <00:07:08.596>AI

118
00:07:10.756 --> 00:07:14.645
<00:07:10.756>agents <00:07:10.955>and <00:07:11.155>these <00:07:11.356>connections. <00:07:11.556>So <00:07:11.756>now <00:07:11.955>we <00:07:12.155>can

119
00:07:14.676 --> 00:07:18.636
<00:07:14.676>connect <00:07:15.026>this <00:07:15.376>MCP <00:07:15.726>protocol <00:07:16.075>if

120
00:07:18.696 --> 00:07:20.896
<00:07:18.696>it <00:07:18.929>already <00:07:19.162>works <00:07:19.396>with <00:07:19.629>Claude <00:07:19.862>or <00:07:20.096>ChatGPT.

121
00:07:21.296 --> 00:07:25.236
<00:07:21.296>Now <00:07:21.423>I <00:07:21.550>can <00:07:21.677>just <00:07:21.805>connect <00:07:21.932>and <00:07:22.059>plug <00:07:22.186>in <00:07:22.314>any <00:07:22.441>other <00:07:22.568>tool, <00:07:22.695>and

122
00:07:25.276 --> 00:07:28.736
<00:07:25.276>it <00:07:25.376>all <00:07:25.476>speaks <00:07:25.576>the <00:07:25.676>same <00:07:25.776>language. <00:07:25.876>It <00:07:25.976>just <00:07:26.076>plug <00:07:26.176>and <00:07:26.276>play. <00:07:26.376>It <00:07:26.476>works, <00:07:26.576>it <00:07:26.676>connects.

123
00:07:29.026 --> 00:07:31.676
<00:07:29.026>So <00:07:29.181>that's <00:07:29.337>the <00:07:29.492>idea. <00:07:29.648>Here <00:07:29.803>a <00:07:29.959>little <00:07:30.114>bit <00:07:30.270>the <00:07:30.426>details.

124
00:07:31.836 --> 00:07:35.416
<00:07:31.836>You <00:07:31.952>need <00:07:32.069>a <00:07:32.186>place <00:07:32.302>where <00:07:32.419>to <00:07:32.536>connect <00:07:32.652>into, <00:07:32.769>so <00:07:32.886>you <00:07:33.002>need <00:07:33.119>the <00:07:33.236>computer

125
00:07:35.476 --> 00:07:38.216
<00:07:35.476>itself, <00:07:35.676>which <00:07:35.876>it's <00:07:36.076>where <00:07:36.276>you <00:07:36.476>plug <00:07:36.676>it <00:07:36.876>in.

126
00:07:38.656 --> 00:07:42.436
<00:07:38.656>But <00:07:38.783>then <00:07:38.910>you <00:07:39.037>might <00:07:39.165>also <00:07:39.292>have <00:07:39.419>a <00:07:39.546>little <00:07:39.674>hub <00:07:39.801>so <00:07:39.928>you <00:07:40.056>can

127
00:07:43.396 --> 00:07:46.876
<00:07:43.396>aggregate <00:07:43.596>multiple <00:07:43.796>USB <00:07:43.996>devices, <00:07:44.196>in <00:07:44.396>this <00:07:44.596>case, <00:07:44.796>MCP

128
00:07:46.916 --> 00:07:50.656
<00:07:46.916>servers, <00:07:47.091>into <00:07:47.266>one <00:07:47.441>hub <00:07:47.616>and <00:07:47.791>then <00:07:47.966>connect <00:07:48.141>that <00:07:48.316>into

129
00:07:50.736 --> 00:07:53.396
<00:07:50.736>your <00:07:50.969>computer <00:07:51.202>or <00:07:51.436>into <00:07:51.669>your <00:07:51.902>AI <00:07:52.135>agent.

130
00:07:54.176 --> 00:07:56.036
<00:07:54.176>So <00:07:54.455>these <00:07:54.736>are <00:07:55.015>the <00:07:55.296>similarities <00:07:55.575>here.

131
00:07:57.116 --> 00:07:57.516
<00:07:57.116>Don't <00:07:57.476>get

132
00:07:58.656 --> 00:08:02.416
<00:07:58.656>too <00:07:58.783>overwhelmed <00:07:58.910>by <00:07:59.037>the <00:07:59.165>details. <00:07:59.292>It's <00:07:59.419>quite <00:07:59.546>simple <00:07:59.674>if <00:07:59.801>you <00:07:59.928>just <00:08:00.056>think

133
00:08:02.496 --> 00:08:05.476
<00:08:02.496>about <00:08:02.671>a <00:08:02.846>USB, <00:08:03.020>how <00:08:03.195>it <00:08:03.371>works. <00:08:03.546>But <00:08:03.721>who <00:08:03.895>cares?

134
00:08:06.176 --> 00:08:09.756
<00:08:06.176>Why <00:08:06.292>is <00:08:06.409>this <00:08:06.526>relevant <00:08:06.642>now? <00:08:06.759>Do <00:08:06.876>I <00:08:06.992>need <00:08:07.109>to <00:08:07.226>get <00:08:07.342>deeper <00:08:07.459>into <00:08:07.575>this?

135
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<00:08:09.976>Who's <00:08:10.116>already <00:08:10.256>doing <00:08:10.396>it? <00:08:10.536>Well, <00:08:10.676>it's <00:08:10.816>the <00:08:10.956>biggest <00:08:11.096>companies <00:08:11.236>and <00:08:11.376>tech

136
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<00:08:13.716>companies <00:08:13.949>around <00:08:14.182>the <00:08:14.416>world <00:08:14.649>globally <00:08:14.882>are <00:08:15.116>already

137
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<00:08:17.616>part <00:08:17.895>of <00:08:18.176>this <00:08:18.455>new <00:08:18.736>landscape, <00:08:19.015>which

138
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<00:08:21.596>is <00:08:21.771>they <00:08:21.946>are <00:08:22.121>building <00:08:22.296>these <00:08:22.471>MCP <00:08:22.646>apps <00:08:22.821>or <00:08:22.996>these

139
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<00:08:25.396>AI <00:08:25.571>apps <00:08:25.746>that <00:08:25.921>can <00:08:26.096>run <00:08:26.271>inside <00:08:26.446>ChatGPT, <00:08:26.621>that <00:08:26.796>can

140
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<00:08:29.276>run <00:08:29.416>inside <00:08:29.556>Claude, <00:08:29.696>that <00:08:29.836>can <00:08:29.976>run <00:08:30.116>inside <00:08:30.256>Gemini, <00:08:30.396>so <00:08:30.536>that <00:08:30.676>any

141
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<00:08:33.057>AI <00:08:33.257>agent <00:08:33.457>can <00:08:33.657>start <00:08:33.857>using <00:08:34.057>these <00:08:34.257>applications, <00:08:34.457>and

142
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<00:08:36.856>humans <00:08:37.030>can <00:08:37.206>tell <00:08:37.381>their <00:08:37.556>AI <00:08:37.731>to <00:08:37.905>go <00:08:38.081>and <00:08:38.256>look

143
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<00:08:40.496>into <00:08:40.670>Spotify <00:08:40.846>or <00:08:41.020>to <00:08:41.196>book <00:08:41.371>a <00:08:41.545>meeting <00:08:41.721>or <00:08:41.895>to

144
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<00:08:44.396>book <00:08:44.536>a <00:08:44.675>flight <00:08:44.815>or <00:08:44.955>to <00:08:45.096>look <00:08:45.236>for <00:08:45.376>prices <00:08:45.516>and <00:08:45.656>so <00:08:45.795>on.

145
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<00:08:48.136>If <00:08:48.336>you <00:08:48.536>don't <00:08:48.736>have <00:08:48.935>an <00:08:49.136>MCP <00:08:49.336>app <00:08:49.536>or

146
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this

147
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<00:08:54.816>ChatGPT <00:08:55.680>app,

148
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<00:08:56.656>then <00:08:56.811>your <00:08:56.967>AI <00:08:57.122>cannot <00:08:57.278>connect <00:08:57.433>to <00:08:57.589>it. <00:08:57.744>Your <00:08:57.900>AI <00:08:58.055>or

149
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<00:09:00.736>an <00:09:00.891>AI <00:09:01.047>agent <00:09:01.202>cannot <00:09:01.358>help <00:09:01.513>the <00:09:01.669>human <00:09:01.824>to <00:09:01.980>interact <00:09:02.136>with

150
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<00:09:04.776>your <00:09:05.242>products <00:09:05.709>or <00:09:06.175>services.

151
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<00:09:07.656>So <00:09:07.830>here <00:09:08.006>we <00:09:08.180>have, <00:09:08.356>of <00:09:08.531>course, <00:09:08.705>there <00:09:08.881>are <00:09:09.055>already

152
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<00:09:10.756>over <00:09:11.106>1,900 <00:09:11.456>apps <00:09:11.805>live <00:09:12.156>from

153
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<00:09:14.696>the <00:09:15.299>major <00:09:15.902>companies,

154
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<00:09:17.096>and <00:09:17.189>this <00:09:17.282>is <00:09:17.376>an <00:09:17.469>exciting <00:09:17.562>time <00:09:17.656>to <00:09:17.749>be <00:09:17.842>part <00:09:17.936>of <00:09:18.029>it <00:09:18.122>and <00:09:18.216>to <00:09:18.309>build <00:09:18.402>your <00:09:18.496>own

155
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<00:09:21.136>app <00:09:21.369>and <00:09:21.602>offer <00:09:21.836>your <00:09:22.069>products <00:09:22.302>and <00:09:22.536>services.

156
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<00:09:25.256>How <00:09:25.456>does <00:09:25.656>this <00:09:25.856>work <00:09:26.055>in <00:09:26.256>an <00:09:26.456>era <00:09:26.656>of

157
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<00:09:29.056>buying <00:09:29.406>and <00:09:29.756>selling? <00:09:30.106>Or <00:09:30.456>even,

158
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<00:09:32.296>I <00:09:32.423>built <00:09:32.550>my <00:09:32.677>app <00:09:32.805>and <00:09:32.932>now <00:09:33.059>what <00:09:33.186>do <00:09:33.314>I <00:09:33.441>do <00:09:33.568>with <00:09:33.696>it?

159
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<00:09:35.036>How <00:09:35.269>do <00:09:35.502>people <00:09:35.736>find <00:09:35.969>me? <00:09:36.202>How <00:09:36.436>does

160
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<00:09:38.776>AI <00:09:39.126>understand <00:09:39.476>my <00:09:39.825>services, <00:09:40.175>and

161
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<00:09:42.376>is <00:09:42.516>this <00:09:42.656>app <00:09:42.795>for <00:09:42.935>the <00:09:43.076>human? <00:09:43.216>Is <00:09:43.356>it <00:09:43.496>for <00:09:43.636>an <00:09:43.776>AI?

162
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<00:09:46.376>These <00:09:46.531>are <00:09:46.687>all <00:09:46.842>very <00:09:46.998>valid <00:09:47.153>questions <00:09:47.309>and <00:09:47.464>important <00:09:47.620>because <00:09:47.776>we

163
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<00:09:50.296>are <00:09:50.496>now <00:09:50.696>starting <00:09:50.896>to <00:09:51.096>get <00:09:51.296>into <00:09:51.496>the <00:09:51.696>different

164
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<00:09:53.976>options <00:09:54.151>and <00:09:54.326>possibilities <00:09:54.501>of <00:09:54.676>who <00:09:54.851>you <00:09:55.026>can <00:09:55.201>connect <00:09:55.376>to

165
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<00:09:57.876>and <00:09:58.109>what <00:09:58.342>can <00:09:58.576>they <00:09:58.809>do <00:09:59.042>with <00:09:59.276>your

166
00:10:00.996 --> 00:10:03.856
<00:10:00.996>AI <00:10:01.229>app. <00:10:01.462>In <00:10:01.696>this <00:10:01.929>case, <00:10:02.162>for <00:10:02.396>example,

167
00:10:04.716 --> 00:10:08.256
<00:10:04.716>there <00:10:04.916>are <00:10:05.116>protocols <00:10:05.316>out <00:10:05.516>there <00:10:05.716>to <00:10:05.916>process <00:10:06.116>payments

168
00:10:08.316 --> 00:10:11.736
<00:10:08.316>already. <00:10:08.471>So <00:10:08.627>if <00:10:08.782>you <00:10:08.938>are <00:10:09.093>an <00:10:09.249>e-commerce <00:10:09.404>or <00:10:09.560>you're <00:10:09.716>offering

169
00:10:11.796 --> 00:10:13.276
<00:10:11.796>services <00:10:12.462>or <00:10:13.127>products,

170
00:10:14.216 --> 00:10:17.476
<00:10:14.216>you <00:10:14.371>can <00:10:14.527>already <00:10:14.682>add <00:10:14.838>the <00:10:14.993>capabilities <00:10:15.149>for <00:10:15.304>an <00:10:15.460>AI <00:10:15.616>to

171
00:10:17.556 --> 00:10:20.236
<00:10:17.556>come <00:10:17.906>and <00:10:18.256>make <00:10:18.606>a <00:10:18.956>transaction

172
00:10:21.116 --> 00:10:22.796
<00:10:21.116>to <00:10:21.466>finish <00:10:21.816>the <00:10:22.165>checkout <00:10:22.516>flow.

173
00:10:23.776 --> 00:10:27.136
<00:10:23.776>But <00:10:23.892>in <00:10:24.009>order <00:10:24.126>to <00:10:24.242>do <00:10:24.359>that, <00:10:24.476>you <00:10:24.592>do <00:10:24.709>need <00:10:24.825>to <00:10:24.942>look <00:10:25.059>into <00:10:25.175>these

174
00:10:27.696 --> 00:10:31.556
<00:10:27.696>protocols <00:10:27.836>like <00:10:27.976>the <00:10:28.116>UCP, <00:10:28.256>which <00:10:28.396>is <00:10:28.536>the <00:10:28.676>Universal <00:10:28.816>Commerce <00:10:28.956>Protocol <00:10:29.096>from

175
00:10:31.656 --> 00:10:31.976
Google,

176
00:10:33.436 --> 00:10:37.275
<00:10:33.436>the <00:10:33.636>X.402 <00:10:33.836>protocol, <00:10:34.036>or <00:10:34.236>the <00:10:34.436>Agent <00:10:34.636>Commerce <00:10:34.836>or

177
00:10:37.316 --> 00:10:38.955
<00:10:37.316>Agentic <00:10:37.782>Commerce <00:10:38.249>Protocol <00:10:38.716>from

178
00:10:39.916 --> 00:10:42.976
<00:10:39.915>OpenAI <00:10:40.195>and <00:10:40.475>Stripe. <00:10:40.756>So <00:10:41.036>there's <00:10:41.315>options.

179
00:10:43.756 --> 00:10:47.296
<00:10:43.756>I'm <00:10:43.856>not <00:10:43.956>going <00:10:44.055>to <00:10:44.156>go <00:10:44.256>too <00:10:44.356>deep <00:10:44.456>into <00:10:44.555>it <00:10:44.656>now, <00:10:44.756>but <00:10:44.856>it <00:10:44.956>is <00:10:45.055>important <00:10:45.156>to

180
00:10:47.576 --> 00:10:49.176
<00:10:47.576>understand <00:10:47.926>that <00:10:48.276>there <00:10:48.626>are <00:10:48.976>abilities.

181
00:10:50.356 --> 00:10:53.336
<00:10:50.356>And <00:10:50.463>now <00:10:50.571>that <00:10:50.679>I <00:10:50.786>have <00:10:50.894>an <00:10:51.002>app, <00:10:51.109>of <00:10:51.217>course, <00:10:51.325>you <00:10:51.432>want <00:10:51.540>to <00:10:51.648>be <00:10:51.756>discovered.

182
00:10:53.396 --> 00:10:56.966
<00:10:53.396>There <00:10:53.570>are <00:10:53.746>different <00:10:53.920>channels, <00:10:54.096>different <00:10:54.271>ways <00:10:54.445>for <00:10:54.621>agents <00:10:54.795>and

183
00:10:57.036 --> 00:11:00.936
<00:10:57.036>apps <00:10:57.191>to <00:10:57.347>be <00:10:57.502>discovered. <00:10:57.658>Also, <00:10:57.813>it's <00:10:57.969>important <00:10:58.124>to <00:10:58.280>distinguish, <00:10:58.436>am

184
00:11:00.976 --> 00:11:04.696
<00:11:00.976>I <00:11:01.131>trying <00:11:01.287>to <00:11:01.442>connect <00:11:01.598>to <00:11:01.753>an <00:11:01.909>app <00:11:02.064>or <00:11:02.220>to <00:11:02.376>an

185
00:11:04.776 --> 00:11:07.046
<00:11:04.776>agent? <00:11:04.950>So <00:11:05.126>you <00:11:05.300>have <00:11:05.476>agents <00:11:05.651>can <00:11:05.825>talk <00:11:06.001>to <00:11:06.175>agents.

186
00:11:07.136 --> 00:11:10.136
<00:11:07.136>That's <00:11:07.291>a <00:11:07.447>different <00:11:07.602>thing, <00:11:07.758>an <00:11:07.913>A2A <00:11:08.069>protocol <00:11:08.224>and <00:11:08.380>so <00:11:08.536>on.

187
00:11:10.196 --> 00:11:13.036
<00:11:10.196>But <00:11:10.336>then <00:11:10.476>there's <00:11:10.616>also <00:11:10.756>agents <00:11:10.896>that <00:11:11.036>want <00:11:11.176>to <00:11:11.316>connect <00:11:11.456>to <00:11:11.596>apps,

188
00:11:13.836 --> 00:11:17.736
<00:11:13.836>or <00:11:13.991>there <00:11:14.147>are <00:11:14.302>protocols <00:11:14.458>to <00:11:14.613>maybe <00:11:14.769>I <00:11:14.924>can <00:11:15.080>just <00:11:15.236>add

189
00:11:17.796 --> 00:11:20.896
<00:11:17.796>my <00:11:17.996>catalog <00:11:18.196>of <00:11:18.396>services <00:11:18.596>into <00:11:18.796>an <00:11:18.996>existing <00:11:19.196>protocol

190
00:11:21.716 --> 00:11:25.156
<00:11:21.716>and <00:11:21.891>like <00:11:22.066>the <00:11:22.241>APP, <00:11:22.416>and <00:11:22.591>then <00:11:22.766>any <00:11:22.941>agent <00:11:23.116>talking

191
00:11:25.216 --> 00:11:27.916
<00:11:25.216>this <00:11:25.496>language <00:11:25.776>can <00:11:26.056>find <00:11:26.336>my <00:11:26.616>product.

192
00:11:28.016 --> 00:11:29.576
<00:11:28.016>I <00:11:28.190>didn't <00:11:28.366>even <00:11:28.540>have <00:11:28.716>to <00:11:28.891>build <00:11:29.065>an <00:11:29.241>app <00:11:29.415>myself.

193
00:11:30.116 --> 00:11:33.856
<00:11:30.116>So <00:11:30.349>there's <00:11:30.582>many <00:11:30.816>options <00:11:31.049>here <00:11:31.282>and <00:11:31.516>also

194
00:11:33.916 --> 00:11:35.676
<00:11:33.915>there <00:11:34.195>is <00:11:34.475>then <00:11:34.756>the <00:11:35.036>user <00:11:35.315>experiences.

195
00:11:35.776 --> 00:11:37.946
<00:11:35.776>What <00:11:35.950>if <00:11:36.126>I <00:11:36.300>want <00:11:36.476>to <00:11:36.651>make <00:11:36.825>my <00:11:37.001>application <00:11:37.175>interactive?

196
00:11:38.036 --> 00:11:40.056
<00:11:38.036>Not <00:11:38.269>all <00:11:38.502>applications <00:11:38.736>need <00:11:38.969>to <00:11:39.202>be <00:11:39.436>interactive.

197
00:11:40.136 --> 00:11:43.976
<00:11:40.136>Some <00:11:40.263>are <00:11:40.390>just <00:11:40.517>providing <00:11:40.645>data <00:11:40.772>to <00:11:40.899>an <00:11:41.026>AI <00:11:41.154>agent, <00:11:41.281>and <00:11:41.408>the <00:11:41.536>AI

198
00:11:43.996 --> 00:11:47.496
<00:11:43.996>agent <00:11:44.103>just <00:11:44.211>needs <00:11:44.319>to <00:11:44.426>look <00:11:44.534>at <00:11:44.642>a <00:11:44.749>bunch <00:11:44.857>of <00:11:44.965>information, <00:11:45.072>talk <00:11:45.180>to <00:11:45.288>a <00:11:45.396>database.

199
00:11:47.536 --> 00:11:50.196
<00:11:47.536>There's <00:11:47.816>no <00:11:48.096>need <00:11:48.376>for <00:11:48.656>visuals. <00:11:48.936>But

200
00:11:50.356 --> 00:11:53.836
<00:11:50.356>some <00:11:50.706>use <00:11:51.056>cases <00:11:51.406>really, <00:11:51.756>really

201
00:11:53.916 --> 00:11:56.576
<00:11:53.915>benefit <00:11:54.266>from <00:11:54.616>having <00:11:54.965>visuals, <00:11:55.315>images.

202
00:11:57.416 --> 00:12:01.196
<00:11:57.415>If <00:11:57.516>we're <00:11:57.616>booking <00:11:57.715>a <00:11:57.815>hotel <00:11:57.915>and <00:11:58.016>we <00:11:58.116>see <00:11:58.215>nothing <00:11:58.315>as <00:11:58.415>a <00:11:58.516>human, <00:11:58.616>we <00:11:58.715>want <00:11:58.815>to

203
00:12:01.236 --> 00:12:04.946
<00:12:01.236>know <00:12:01.343>where <00:12:01.451>we're <00:12:01.559>staying, <00:12:01.666>right? <00:12:01.774>So <00:12:01.882>we <00:12:01.989>are <00:12:02.097>used <00:12:02.205>to <00:12:02.312>this, <00:12:02.420>and <00:12:02.528>this <00:12:02.636>can

204
00:12:04.976 --> 00:12:08.836
<00:12:04.976>provide <00:12:05.103>a <00:12:05.230>big <00:12:05.357>benefit. <00:12:05.485>For <00:12:05.612>that, <00:12:05.739>there <00:12:05.866>are <00:12:05.994>different <00:12:06.121>layers <00:12:06.248>of <00:12:06.376>these

205
00:12:08.916 --> 00:12:12.436
<00:12:08.916>protocols, <00:12:09.196>maybe <00:12:09.476>generative <00:12:09.756>UI <00:12:10.036>or <00:12:10.316>the

206
00:12:12.496 --> 00:12:16.256
<00:12:12.496>MCP <00:12:12.670>UI <00:12:12.846>protocol <00:12:13.021>that <00:12:13.196>is <00:12:13.371>now <00:12:13.545>standardized <00:12:13.721>that <00:12:13.896>is

207
00:12:16.336 --> 00:12:16.726
also

208
00:12:17.596 --> 00:12:18.756
<00:12:17.596>part <00:12:17.944>of <00:12:18.292>this <00:12:18.640>ecosystem.

209
00:12:20.212 --> 00:12:24.192
<00:12:20.212>But <00:12:20.305>at <00:12:20.398>the <00:12:20.492>end <00:12:20.585>of <00:12:20.678>the <00:12:20.771>day, <00:12:20.865>don't <00:12:20.958>worry <00:12:21.052>about <00:12:21.145>all <00:12:21.238>of <00:12:21.332>these <00:12:21.425>acronyms <00:12:21.518>and <00:12:21.612>three

210
00:12:24.272 --> 00:12:26.872
<00:12:24.272>letters. <00:12:24.622>Protocols <00:12:24.972>are <00:12:25.322>like <00:12:25.672>keys.

211
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<00:12:28.912>They <00:12:29.005>are <00:12:29.098>here, <00:12:29.192>now <00:12:29.285>you <00:12:29.378>just <00:12:29.472>need <00:12:29.565>to <00:12:29.658>find <00:12:29.752>what <00:12:29.845>door <00:12:29.938>do <00:12:30.032>you <00:12:30.125>want <00:12:30.218>to <00:12:30.312>unlock?

212
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<00:12:32.612>Which <00:12:32.846>key <00:12:33.080>do <00:12:33.314>you <00:12:33.548>need?

213
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<00:12:34.692>You <00:12:34.863>might <00:12:35.034>not <00:12:35.205>need <00:12:35.376>all <00:12:35.547>of <00:12:35.718>them.

214
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<00:12:37.032>And <00:12:37.294>here <00:12:37.557>comes <00:12:37.820>the <00:12:38.083>interesting <00:12:38.346>part.

215
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<00:12:39.032>Remember <00:12:39.299>we <00:12:39.566>were <00:12:39.833>saying,

216
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<00:12:41.132>are <00:12:41.248>we <00:12:41.365>building <00:12:41.482>for <00:12:41.598>humans, <00:12:41.715>or <00:12:41.832>is <00:12:41.948>this <00:12:42.065>app <00:12:42.181>only <00:12:42.298>for <00:12:42.415>AI <00:12:42.531>agents,

217
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<00:12:44.992>or <00:12:45.099>what <00:12:45.207>is <00:12:45.315>going <00:12:45.422>on? <00:12:45.530>And <00:12:45.638>this <00:12:45.745>is <00:12:45.853>a <00:12:45.961>very <00:12:46.068>interesting <00:12:46.176>topic <00:12:46.284>because <00:12:46.391>now

218
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<00:12:49.112>suddenly <00:12:49.391>we <00:12:49.671>are <00:12:49.952>building <00:12:50.232>for <00:12:50.512>both.

219
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<00:12:52.331>We <00:12:52.471>are <00:12:52.611>building <00:12:52.751>in <00:12:52.891>a <00:12:53.031>collaborative <00:12:53.171>space <00:12:53.311>where <00:12:53.451>we <00:12:53.591>don't <00:12:53.731>always

220
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<00:12:56.332>know <00:12:56.532>if <00:12:56.732>it's <00:12:56.932>an <00:12:57.132>AI <00:12:57.332>agent <00:12:57.532>using <00:12:57.732>our

221
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<00:12:59.732>application <00:12:59.872>only, <00:13:00.012>or <00:13:00.151>if <00:13:00.291>it's <00:13:00.432>a <00:13:00.572>human <00:13:00.712>together <00:13:00.852>with <00:13:00.992>an <00:13:01.132>agent

222
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<00:13:04.152>trying <00:13:04.268>to <00:13:04.385>figure <00:13:04.502>out <00:13:04.618>something. <00:13:04.735>But <00:13:04.852>at <00:13:04.968>the <00:13:05.085>end <00:13:05.202>of <00:13:05.318>the <00:13:05.435>day, <00:13:05.552>what

223
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<00:13:09.352>is <00:13:09.552>shifting <00:13:09.752>from <00:13:09.952>the <00:13:10.151>old <00:13:10.352>way <00:13:10.552>that <00:13:10.752>we

224
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<00:13:12.872>were <00:13:13.046>building <00:13:13.222>our <00:13:13.396>websites <00:13:13.572>and <00:13:13.747>our <00:13:13.921>mobile <00:13:14.097>apps, <00:13:14.271>which

225
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<00:13:16.812>were <00:13:17.278>always <00:13:17.745>human-centric, <00:13:18.212>always

226
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<00:13:19.192>user-focused. <00:13:19.542>The <00:13:19.892>user <00:13:20.242>had <00:13:20.592>to

227
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<00:13:23.012>come <00:13:23.151>to <00:13:23.291>our <00:13:23.431>website <00:13:23.571>and <00:13:23.712>get <00:13:23.852>to <00:13:23.992>know <00:13:24.132>our <00:13:24.271>navigation, <00:13:24.411>had

228
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<00:13:27.012>to <00:13:27.105>get <00:13:27.198>to <00:13:27.291>know <00:13:27.385>our <00:13:27.478>filters <00:13:27.571>and <00:13:27.665>all <00:13:27.758>of <00:13:27.852>these <00:13:27.945>things, <00:13:28.038>and <00:13:28.132>it <00:13:28.225>took <00:13:28.318>a <00:13:28.411>little

229
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<00:13:30.972>bit <00:13:31.127>of <00:13:31.283>time. <00:13:31.438>And <00:13:31.594>once <00:13:31.749>you <00:13:31.905>learn <00:13:32.060>one <00:13:32.216>of <00:13:32.372>these

230
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<00:13:34.612>platforms <00:13:35.312>or <00:13:36.012>interfaces,

231
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<00:13:37.012>you <00:13:37.151>usually <00:13:37.291>come <00:13:37.431>back <00:13:37.571>to <00:13:37.712>the <00:13:37.852>same <00:13:37.992>and <00:13:38.132>you <00:13:38.271>feel <00:13:38.411>comfortable.

232
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<00:13:41.052>For <00:13:41.179>example, <00:13:41.306>if <00:13:41.433>you <00:13:41.561>come <00:13:41.688>to <00:13:41.815>Amazon <00:13:41.942>or <00:13:42.070>you <00:13:42.197>come <00:13:42.324>to <00:13:42.452>some

233
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<00:13:44.912>other <00:13:45.087>website, <00:13:45.262>you <00:13:45.437>have <00:13:45.612>already <00:13:45.787>learned <00:13:45.962>how <00:13:46.137>it <00:13:46.312>works.

234
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<00:13:48.332>There <00:13:48.448>is <00:13:48.565>some <00:13:48.682>stickiness <00:13:48.798>to <00:13:48.915>that. <00:13:49.032>But <00:13:49.148>in <00:13:49.265>this <00:13:49.382>new <00:13:49.498>world <00:13:49.615>of <00:13:49.732>AI,

235
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<00:13:53.092>the <00:13:53.232>humans <00:13:53.372>or <00:13:53.512>the <00:13:53.651>AI <00:13:53.792>agents <00:13:53.932>don't <00:13:54.072>have <00:13:54.212>to <00:13:54.352>learn <00:13:54.492>our

236
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<00:13:56.852>interface <00:13:56.968>or <00:13:57.085>come <00:13:57.202>to <00:13:57.318>our <00:13:57.435>website <00:13:57.552>and <00:13:57.668>see <00:13:57.785>all <00:13:57.901>the <00:13:58.018>colors <00:13:58.135>and <00:13:58.252>get

237
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<00:14:00.872>used <00:14:01.097>to <00:14:01.322>it.

238
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<00:14:02.612>We <00:14:02.845>are <00:14:03.078>not <00:14:03.312>anymore <00:14:03.545>the <00:14:03.778>destination <00:14:04.012>as

239
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<00:14:06.632>a <00:14:06.832>company. <00:14:07.031>We <00:14:07.232>are <00:14:07.431>part <00:14:07.632>of <00:14:07.832>a <00:14:08.031>conversation.

240
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<00:14:09.912>We <00:14:10.067>don't <00:14:10.223>know <00:14:10.378>exactly <00:14:10.534>at <00:14:10.689>what <00:14:10.845>moment <00:14:11.000>during <00:14:11.156>a <00:14:11.312>conversation

241
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<00:14:14.312>a <00:14:14.592>human <00:14:14.872>has <00:14:15.152>with <00:14:15.432>an <00:14:15.712>AI

242
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<00:14:16.892>our <00:14:17.092>app <00:14:17.292>can <00:14:17.492>become <00:14:17.692>relevant. <00:14:17.892>At <00:14:18.092>what <00:14:18.292>moment

243
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<00:14:21.052>is <00:14:21.207>the <00:14:21.363>human <00:14:21.518>looking <00:14:21.674>for <00:14:21.829>booking <00:14:21.985>a <00:14:22.140>flight <00:14:22.296>or <00:14:22.452>comparing

244
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<00:14:25.092>prices <00:14:25.219>of <00:14:25.346>a <00:14:25.473>hotel <00:14:25.601>or <00:14:25.728>looking <00:14:25.855>for <00:14:25.982>a <00:14:26.110>new <00:14:26.237>pair <00:14:26.364>of <00:14:26.492>sneakers?

245
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<00:14:29.892>So <00:14:30.008>this <00:14:30.125>could <00:14:30.242>happen <00:14:30.358>at <00:14:30.475>any <00:14:30.592>moment <00:14:30.708>and <00:14:30.825>can <00:14:30.942>happen <00:14:31.058>also <00:14:31.175>on <00:14:31.292>multiple

246
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<00:14:33.762>times. <00:14:33.901>So <00:14:34.041>there <00:14:34.181>might <00:14:34.321>be <00:14:34.462>differences <00:14:34.602>and <00:14:34.742>the <00:14:34.882>conversation <00:14:35.021>continues, <00:14:35.161>and

247
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<00:14:38.032>the <00:14:38.232>user <00:14:38.432>is <00:14:38.632>not <00:14:38.832>leaving <00:14:39.032>the <00:14:39.232>conversation <00:14:39.432>either.

248
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<00:14:40.532>So <00:14:40.687>actually, <00:14:40.843>we <00:14:40.998>are <00:14:41.154>bringing <00:14:41.309>our <00:14:41.465>product, <00:14:41.620>our <00:14:41.776>brand, <00:14:41.932>our

249
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<00:14:44.512>information <00:14:44.791>into <00:14:45.071>the <00:14:45.352>conversation, <00:14:45.632>and <00:14:45.911>we're

250
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<00:14:48.462>not <00:14:48.617>the <00:14:48.773>only <00:14:48.928>ones <00:14:49.084>who <00:14:49.239>are <00:14:49.395>fighting <00:14:49.550>for <00:14:49.706>being <00:14:49.862>part

251
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<00:14:52.412>of <00:14:52.528>the <00:14:52.645>conversation <00:14:52.762>that <00:14:52.878>someone <00:14:52.995>is <00:14:53.112>having <00:14:53.228>with <00:14:53.345>an <00:14:53.462>AI, <00:14:53.578>for <00:14:53.695>example, <00:14:53.812>in

252
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<00:14:56.192>ChatGPT. <00:14:56.392>So <00:14:56.592>how <00:14:56.792>do <00:14:56.992>we <00:14:57.192>design <00:14:57.392>for <00:14:57.592>that?

253
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<00:14:59.892>Well, <00:15:00.032>there <00:15:00.172>are <00:15:00.312>three <00:15:00.452>core <00:15:00.592>concepts <00:15:00.732>that <00:15:00.872>we <00:15:01.012>should <00:15:01.152>take <00:15:01.292>into

254
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<00:15:03.692>consideration <00:15:03.847>and <00:15:04.003>really <00:15:04.158>focus <00:15:04.314>on, <00:15:04.469>which <00:15:04.625>is <00:15:04.780>can <00:15:04.936>we <00:15:05.092>provide

255
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<00:15:08.472>knowledge, <00:15:09.872>information,

256
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<00:15:12.192>data <00:15:12.392>access <00:15:12.592>that <00:15:12.792>the <00:15:12.992>LLM <00:15:13.192>or <00:15:13.392>the <00:15:13.592>AI

257
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<00:15:16.052>cannot <00:15:16.192>find <00:15:16.332>by <00:15:16.472>itself? <00:15:16.612>For <00:15:16.752>example, <00:15:16.892>ChatGPT <00:15:17.032>can <00:15:17.172>look <00:15:17.312>into <00:15:17.452>the

258
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<00:15:19.992>web. <00:15:20.147>If <00:15:20.303>your <00:15:20.458>value <00:15:20.614>proposition <00:15:20.769>is <00:15:20.925>if <00:15:21.080>you're <00:15:21.236>trying <00:15:21.391>to

259
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<00:15:24.432>make <00:15:24.559>it <00:15:24.686>easy <00:15:24.813>for <00:15:24.941>ChatGPT <00:15:25.068>to <00:15:25.195>maybe <00:15:25.322>find <00:15:25.450>the <00:15:25.577>weather <00:15:25.704>of <00:15:25.832>today,

260
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<00:15:28.792>ChatGPT <00:15:28.899>might <00:15:29.007>not <00:15:29.115>need <00:15:29.222>you <00:15:29.330>and <00:15:29.438>might <00:15:29.545>skip <00:15:29.653>you <00:15:29.761>and <00:15:29.868>might <00:15:29.976>not <00:15:30.084>recommend <00:15:30.192>you

261
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<00:15:32.772>because <00:15:32.972>it <00:15:33.172>can <00:15:33.372>find <00:15:33.572>the <00:15:33.772>weather <00:15:33.972>information <00:15:34.172>by

262
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<00:15:36.652>going <00:15:36.768>into <00:15:36.885>Google <00:15:37.002>or <00:15:37.118>going <00:15:37.235>into <00:15:37.352>a <00:15:37.468>web <00:15:37.585>search, <00:15:37.702>and <00:15:37.818>that's <00:15:37.935>already <00:15:38.052>enough.

263
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<00:15:40.692>But <00:15:40.832>if <00:15:40.972>you <00:15:41.112>have <00:15:41.252>some <00:15:41.392>data <00:15:41.532>that <00:15:41.672>is <00:15:41.812>proprietary, <00:15:41.952>maybe <00:15:42.092>the

264
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<00:15:44.472>customer <00:15:44.579>data <00:15:44.687>of <00:15:44.795>the <00:15:44.902>human, <00:15:45.010>and <00:15:45.118>the <00:15:45.225>only <00:15:45.333>way <00:15:45.441>to <00:15:45.548>access <00:15:45.656>it <00:15:45.764>is <00:15:45.872>through

265
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<00:15:48.372>your <00:15:48.479>application, <00:15:48.587>well, <00:15:48.695>then <00:15:48.802>that's <00:15:48.910>a <00:15:49.018>big <00:15:49.125>value <00:15:49.233>that <00:15:49.341>you <00:15:49.448>can <00:15:49.556>bring <00:15:49.664>into <00:15:49.771>the

266
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<00:15:52.032>conversation. <00:15:52.312>The <00:15:52.592>same <00:15:52.872>is <00:15:53.152>with <00:15:53.432>actions.

267
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Can

268
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<00:15:56.112>the <00:15:56.391>AI <00:15:56.671>or <00:15:56.952>the <00:15:57.232>AI <00:15:57.512>agent

269
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<00:15:59.592>already <00:15:59.732>do <00:15:59.872>this <00:16:00.012>action <00:16:00.151>without <00:16:00.292>you, <00:16:00.432>or <00:16:00.572>are <00:16:00.712>you <00:16:00.852>adding <00:16:00.992>this

270
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<00:16:03.512>capability, <00:16:03.686>this <00:16:03.862>ability, <00:16:04.036>or <00:16:04.212>this <00:16:04.387>skill <00:16:04.561>into <00:16:04.737>the <00:16:04.911>conversation?

271
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<00:16:08.512>And <00:16:08.712>of <00:16:08.911>course, <00:16:09.112>the <00:16:09.311>visuals. <00:16:09.512>So <00:16:09.712>ChatGPT <00:16:09.911>cannot

272
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<00:16:12.532>just <00:16:12.765>show <00:16:12.998>random <00:16:13.232>or <00:16:13.465>make <00:16:13.698>up <00:16:13.932>an

273
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<00:16:15.992>interface <00:16:16.454>or <00:16:16.916>so <00:16:17.378>on.

274
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<00:16:18.432>So <00:16:18.607>you <00:16:18.782>can <00:16:18.957>add <00:16:19.132>these <00:16:19.307>pictures, <00:16:19.482>these <00:16:19.657>images, <00:16:19.832>or

275
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<00:16:22.292>the <00:16:22.572>user <00:16:22.852>experience <00:16:23.132>of <00:16:23.412>clicking <00:16:23.692>and

276
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<00:16:25.692>comparing <00:16:26.158>into <00:16:26.625>the <00:16:27.092>conversation,

277
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<00:16:29.512>which <00:16:29.676>we <00:16:29.840>will <00:16:30.004>see <00:16:30.169>how <00:16:30.333>that <00:16:30.497>can <00:16:30.661>look <00:16:30.826>like.

278
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<00:16:32.072>For <00:16:32.172>example, <00:16:32.272>here <00:16:32.372>we <00:16:32.472>have <00:16:32.572>a <00:16:32.672>use <00:16:32.772>case <00:16:32.872>that <00:16:32.972>I <00:16:33.072>was <00:16:33.172>working <00:16:33.272>on <00:16:33.372>with <00:16:33.472>Klarna,

279
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<00:16:36.091>which <00:16:36.291>is <00:16:36.491>how <00:16:36.691>do <00:16:36.891>we <00:16:37.091>bring <00:16:37.291>this <00:16:37.491>shopping

280
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<00:16:39.312>experience <00:16:39.487>or <00:16:39.662>this <00:16:39.837>discovering <00:16:40.012>products <00:16:40.187>and <00:16:40.362>all <00:16:40.537>of <00:16:40.712>this

281
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<00:16:43.252>research <00:16:43.452>into, <00:16:43.651>for <00:16:43.852>example, <00:16:44.051>ChatGPT, <00:16:44.252>into <00:16:44.452>an <00:16:44.651>AI

282
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chat?

283
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<00:16:49.332>And <00:16:49.487>here <00:16:49.643>the <00:16:49.798>challenge <00:16:49.954>was, <00:16:50.109>let's <00:16:50.265>say <00:16:50.420>Klarna <00:16:50.576>has <00:16:50.732>100

284
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<00:16:53.192>million <00:16:53.425>products <00:16:53.658>that <00:16:53.892>they <00:16:54.125>already <00:16:54.358>have <00:16:54.592>organized.

285
00:16:57.232 --> 00:17:01.172
<00:16:57.232>They <00:16:57.339>have <00:16:57.447>400 <00:16:57.555>million <00:16:57.662>price <00:16:57.770>points, <00:16:57.878>which <00:16:57.985>is <00:16:58.093>super <00:16:58.201>interesting <00:16:58.308>if <00:16:58.416>you're <00:16:58.524>trying <00:16:58.632>to

286
00:17:01.192 --> 00:17:05.162
<00:17:01.192>compare <00:17:01.308>products <00:17:01.425>with <00:17:01.542>your <00:17:01.658>AI, <00:17:01.775>or <00:17:01.892>you <00:17:02.008>want <00:17:02.125>your <00:17:02.242>AI <00:17:02.358>to <00:17:02.475>actually <00:17:02.592>do

287
00:17:05.192 --> 00:17:07.593
<00:17:05.192>the <00:17:05.347>comparisons <00:17:05.503>for <00:17:05.658>you <00:17:05.814>and <00:17:05.969>give <00:17:06.125>you <00:17:06.280>the <00:17:06.436>best <00:17:06.592>result.

288
00:17:08.333 --> 00:17:11.972
<00:17:08.333>And <00:17:08.488>they're <00:17:08.644>already <00:17:08.799>live <00:17:08.955>and <00:17:09.110>operating <00:17:09.266>in <00:17:09.421>10 <00:17:09.577>markets <00:17:09.733>across

289
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<00:17:12.232>the <00:17:12.781>European <00:17:13.329>Union.

290
00:17:14.312 --> 00:17:17.712
<00:17:14.311>What <00:17:14.512>we <00:17:14.712>built <00:17:14.911>in <00:17:15.111>this <00:17:15.311>case <00:17:15.512>was <00:17:15.712>a

291
00:17:17.752 --> 00:17:21.052
<00:17:17.752>ChatGPT <00:17:17.892>app, <00:17:18.031>an <00:17:18.172>MCP <00:17:18.311>app, <00:17:18.452>which <00:17:18.591>is <00:17:18.732>basically <00:17:18.871>the <00:17:19.012>same <00:17:19.152>thing,

292
00:17:22.093 --> 00:17:25.692
<00:17:22.093>that <00:17:22.326>visually <00:17:22.559>can <00:17:22.793>look <00:17:23.026>for <00:17:23.259>this <00:17:23.493>information

293
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<00:17:26.051>and <00:17:26.192>display <00:17:26.331>it, <00:17:26.472>even <00:17:26.611>categorize <00:17:26.752>it, <00:17:26.891>and <00:17:27.031>break <00:17:27.171>it <00:17:27.311>down <00:17:27.452>to

294
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<00:17:29.912>you <00:17:30.112>for <00:17:30.312>the <00:17:30.512>human <00:17:30.712>user <00:17:30.912>asking <00:17:31.112>the <00:17:31.312>question.

295
00:17:32.492 --> 00:17:33.502
<00:17:32.492>So <00:17:32.719>for <00:17:32.946>example, <00:17:33.173>if <00:17:33.400>I

296
00:17:34.832 --> 00:17:38.652
<00:17:34.832>even <00:17:34.959>set <00:17:35.086>a <00:17:35.213>budget, <00:17:35.341>I <00:17:35.468>have <00:17:35.595>500 <00:17:35.722>euros <00:17:35.850>and <00:17:35.977>I <00:17:36.104>want <00:17:36.232>to

297
00:17:38.692 --> 00:17:41.292
<00:17:38.692>buy <00:17:38.925>equipment <00:17:39.158>for <00:17:39.392>a <00:17:39.625>new <00:17:39.858>home <00:17:40.092>office.

298
00:17:41.392 --> 00:17:45.052
<00:17:41.392>I'm <00:17:41.485>not <00:17:41.578>even <00:17:41.672>sure <00:17:41.765>exactly <00:17:41.858>what <00:17:41.952>I <00:17:42.045>want, <00:17:42.138>but <00:17:42.232>I <00:17:42.325>want <00:17:42.418>to <00:17:42.512>have <00:17:42.605>an <00:17:42.698>overall <00:17:42.792>idea.

299
00:17:45.072 --> 00:17:48.672
<00:17:45.072>What <00:17:45.247>can <00:17:45.422>I <00:17:45.597>do <00:17:45.772>with <00:17:45.947>500 <00:17:46.122>euros? <00:17:46.297>Well, <00:17:46.472>now

300
00:17:49.032 --> 00:17:50.952
<00:17:49.032>ChatGPT <00:17:49.498>can <00:17:49.965>use <00:17:50.432>this

301
00:17:51.892 --> 00:17:55.632
<00:17:51.892>app <00:17:52.067>that <00:17:52.242>is <00:17:52.417>connected <00:17:52.592>to <00:17:52.767>Klarna, <00:17:52.942>can <00:17:53.117>look-- <00:17:53.292>It

302
00:17:55.672 --> 00:17:59.592
<00:17:55.672>understands <00:17:55.827>the <00:17:55.983>budget, <00:17:56.138>obviously. <00:17:56.294>It <00:17:56.449>looks <00:17:56.605>for <00:17:56.760>multiple <00:17:56.916>different <00:17:57.072>categories.

303
00:17:59.612 --> 00:18:03.192
<00:17:59.612>It <00:17:59.712>understands <00:17:59.812>also <00:17:59.912>what <00:18:00.012>is <00:18:00.112>a <00:18:00.212>home <00:18:00.312>office. <00:18:00.412>So <00:18:00.512>it <00:18:00.612>has <00:18:00.712>all <00:18:00.812>of <00:18:00.912>this <00:18:01.012>context.

304
00:18:03.232 --> 00:18:06.872
<00:18:03.232>The <00:18:03.372>more <00:18:03.512>you <00:18:03.652>talk, <00:18:03.792>the <00:18:03.932>better. <00:18:04.072>And <00:18:04.212>it <00:18:04.351>comes <00:18:04.492>back <00:18:04.632>with

305
00:18:06.882 --> 00:18:08.541
<00:18:06.882>the <00:18:07.582>product <00:18:08.282>information,

306
00:18:09.392 --> 00:18:13.252
<00:18:09.392>and <00:18:09.567>we <00:18:09.742>are <00:18:09.917>adding <00:18:10.092>the <00:18:10.267>visuals, <00:18:10.442>the <00:18:10.617>visual <00:18:10.792>experience

307
00:18:13.312 --> 00:18:17.132
<00:18:13.312>into <00:18:13.467>this <00:18:13.623>app. <00:18:13.778>So <00:18:13.934>now <00:18:14.089>a <00:18:14.245>user <00:18:14.400>can <00:18:14.556>See <00:18:14.712>the

308
00:18:17.142 --> 00:18:21.132
<00:18:17.142>pictures, <00:18:17.282>can <00:18:17.422>see <00:18:17.562>the <00:18:17.702>discounts. <00:18:17.842>Basically, <00:18:17.982>a <00:18:18.122>similar <00:18:18.262>experience <00:18:18.402>that <00:18:18.542>you

309
00:18:21.172 --> 00:18:25.152
<00:18:21.172>would <00:18:21.259>have <00:18:21.347>if <00:18:21.434>you <00:18:21.522>go <00:18:21.609>to <00:18:21.697>a <00:18:21.784>website <00:18:21.872>or <00:18:21.959>in <00:18:22.047>a <00:18:22.134>mobile <00:18:22.222>app, <00:18:22.309>but <00:18:22.397>now <00:18:22.484>it's <00:18:22.572>just

310
00:18:25.192 --> 00:18:28.792
<00:18:25.192>inside <00:18:25.332>your <00:18:25.472>conversation. <00:18:25.612>You <00:18:25.752>can <00:18:25.892>now <00:18:26.032>ask <00:18:26.172>a <00:18:26.312>follow-up <00:18:26.452>question <00:18:26.592>to

311
00:18:28.832 --> 00:18:32.392
<00:18:28.832>ChatGPT <00:18:29.112>about <00:18:29.392>this <00:18:29.672>information, <00:18:29.952>dig <00:18:30.232>into

312
00:18:32.511 --> 00:18:36.132
<00:18:32.511>a <00:18:32.666>specific <00:18:32.822>product, <00:18:32.977>ask <00:18:33.133>more <00:18:33.288>details <00:18:33.444>about <00:18:33.599>it, <00:18:33.755>or <00:18:33.911>even

313
00:18:36.172 --> 00:18:40.032
<00:18:36.172>compare <00:18:36.347>products <00:18:36.522>or <00:18:36.697>say, <00:18:36.872>"I <00:18:37.047>don't <00:18:37.222>care <00:18:37.397>about <00:18:37.572>keyboards.

314
00:18:40.152 --> 00:18:44.082
<00:18:40.152>I <00:18:40.259>want <00:18:40.367>you <00:18:40.475>to <00:18:40.582>focus <00:18:40.690>on <00:18:40.798>something <00:18:40.905>else." <00:18:41.013>So <00:18:41.121>the <00:18:41.228>conversation <00:18:41.336>continues, <00:18:41.444>and <00:18:41.552>the

315
00:18:44.172 --> 00:18:48.052
<00:18:44.172>AI <00:18:44.288>is <00:18:44.405>doing <00:18:44.522>the <00:18:44.638>heavy <00:18:44.755>lifting <00:18:44.872>of <00:18:44.988>bringing <00:18:45.105>all <00:18:45.222>of <00:18:45.338>this <00:18:45.455>information <00:18:45.572>into

316
00:18:48.492 --> 00:18:52.112
<00:18:48.492>the <00:18:48.647>conversation. <00:18:48.803>Now, <00:18:48.958>a <00:18:49.114>little <00:18:49.269>bit <00:18:49.425>more <00:18:49.580>in <00:18:49.736>the <00:18:49.892>AI

317
00:18:52.212 --> 00:18:53.212
<00:18:52.212>commerce <00:18:53.112>space

318
00:18:54.052 --> 00:18:57.392
<00:18:54.052>and <00:18:54.179>taking <00:18:54.306>this <00:18:54.433>thought <00:18:54.561>a <00:18:54.688>little <00:18:54.815>bit <00:18:54.942>deeper <00:18:55.070>of <00:18:55.197>who's <00:18:55.324>your <00:18:55.452>customer?

319
00:18:57.472 --> 00:19:00.692
<00:18:57.472>How <00:18:57.627>do <00:18:57.783>I <00:18:57.938>now <00:18:58.094>sell? <00:18:58.249>How <00:18:58.405>do <00:18:58.560>transactions <00:18:58.716>start <00:18:58.872>flowing?

320
00:19:00.772 --> 00:19:03.592
<00:19:00.772>How <00:19:00.927>do <00:19:01.083>I <00:19:01.238>get <00:19:01.394>paid? <00:19:01.549>How <00:19:01.705>can <00:19:01.860>I <00:19:02.016>buy <00:19:02.172>something?

321
00:19:03.652 --> 00:19:07.562
<00:19:03.652>How <00:19:03.807>can <00:19:03.963>my <00:19:04.118>customers <00:19:04.274>or <00:19:04.429>new <00:19:04.585>customers <00:19:04.740>buy <00:19:04.896>from <00:19:05.052>me?

322
00:19:08.212 --> 00:19:12.132
<00:19:08.212>Which <00:19:08.339>is <00:19:08.466>a <00:19:08.593>topic <00:19:08.721>that <00:19:08.848>is <00:19:08.975>even <00:19:09.102>not <00:19:09.230>yet <00:19:09.357>today <00:19:09.484>fully <00:19:09.612>answered

323
00:19:12.172 --> 00:19:15.812
<00:19:12.172>and <00:19:12.312>fully <00:19:12.452>live <00:19:12.592>and <00:19:12.732>operational. <00:19:12.872>It <00:19:13.012>is <00:19:13.152>still <00:19:13.292>a <00:19:13.432>little <00:19:13.572>quite

324
00:19:16.072 --> 00:19:19.772
<00:19:16.072>somewhat <00:19:16.351>experimental <00:19:16.631>because <00:19:16.911>you <00:19:17.191>do <00:19:17.472>now

325
00:19:19.912 --> 00:19:23.392
<00:19:19.912>cater <00:19:20.112>to <00:19:20.312>a <00:19:20.512>different <00:19:20.712>set <00:19:20.912>maybe <00:19:21.112>of <00:19:21.312>customer.

326
00:19:23.452 --> 00:19:25.192
<00:19:23.452>Maybe <00:19:23.685>the <00:19:23.918>human <00:19:24.152>is <00:19:24.385>not <00:19:24.618>the <00:19:24.852>one

327
00:19:26.372 --> 00:19:30.352
<00:19:26.372>checking <00:19:26.547>out <00:19:26.722>or <00:19:26.897>doing <00:19:27.072>the <00:19:27.247>final <00:19:27.422>payment <00:19:27.597>confirmation <00:19:27.772>and

328
00:19:30.792 --> 00:19:34.572
<00:19:30.792>carrying <00:19:30.966>this. <00:19:31.141>So <00:19:31.317>typically, <00:19:31.492>traditionally, <00:19:31.667>you <00:19:31.841>have <00:19:32.016>a <00:19:32.192>human

329
00:19:34.952 --> 00:19:38.672
<00:19:34.952>that <00:19:35.152>is <00:19:35.352>already <00:19:35.552>verified. <00:19:35.752>There <00:19:35.952>has <00:19:36.152>been <00:19:36.352>checks

330
00:19:38.912 --> 00:19:42.512
<00:19:38.912>done <00:19:39.087>on <00:19:39.262>this <00:19:39.437>human <00:19:39.612>with <00:19:39.787>the <00:19:39.962>credit <00:19:40.137>card <00:19:40.312>companies.

331
00:19:42.612 --> 00:19:46.232
<00:19:42.612>It <00:19:42.739>comes <00:19:42.866>to <00:19:42.993>your <00:19:43.121>store, <00:19:43.248>fills <00:19:43.375>out <00:19:43.502>a <00:19:43.630>form, <00:19:43.757>goes <00:19:43.884>through <00:19:44.012>the

332
00:19:46.272 --> 00:19:48.182
<00:19:46.272>flow, <00:19:46.972>and <00:19:47.672>can

333
00:19:49.932 --> 00:19:53.462
<00:19:49.932>go <00:19:50.087>through <00:19:50.243>the <00:19:50.398>typical <00:19:50.554>payment <00:19:50.709>methods <00:19:50.865>like <00:19:51.020>clicking <00:19:51.176>on <00:19:51.332>buttons,

334
00:19:53.572 --> 00:19:57.532
<00:19:53.572>PayPals, <00:19:53.672>and <00:19:53.772>set <00:19:53.872>all <00:19:53.972>of <00:19:54.072>this <00:19:54.172>up. <00:19:54.272>But <00:19:54.372>now <00:19:54.472>when <00:19:54.572>we <00:19:54.672>move <00:19:54.772>into <00:19:54.872>an <00:19:54.972>AI

335
00:19:57.692 --> 00:20:00.532
<00:19:57.692>era, <00:19:57.925>you <00:19:58.158>have <00:19:58.392>AI <00:19:58.625>agents <00:19:58.858>running <00:19:59.092>around.

336
00:20:01.312 --> 00:20:05.092
<00:20:01.312>Could <00:20:01.411>be <00:20:01.512>a <00:20:01.611>ChatGPT, <00:20:01.712>could <00:20:01.812>be <00:20:01.911>a <00:20:02.012>Claude, <00:20:02.111>could <00:20:02.212>be <00:20:02.312>a <00:20:02.411>custom <00:20:02.512>AI <00:20:02.611>agent <00:20:02.712>from

337
00:20:05.172 --> 00:20:08.922
<00:20:05.172>someone <00:20:05.299>that <00:20:05.426>they <00:20:05.553>build, <00:20:05.681>could <00:20:05.808>be <00:20:05.935>an <00:20:06.062>OpenClaude <00:20:06.190>agent, <00:20:06.317>an <00:20:06.444>Hermes <00:20:06.572>agent,

338
00:20:09.012 --> 00:20:09.412
whatever.

339
00:20:10.612 --> 00:20:13.712
<00:20:10.612>Now <00:20:10.739>they <00:20:10.866>come <00:20:10.993>find <00:20:11.121>your <00:20:11.248>app <00:20:11.375>and <00:20:11.502>want <00:20:11.630>to <00:20:11.757>interact <00:20:11.884>with <00:20:12.012>it.

340
00:20:13.792 --> 00:20:15.632
<00:20:13.792>They <00:20:14.072>don't <00:20:14.351>have <00:20:14.631>a <00:20:14.911>specific <00:20:15.192>identity.

341
00:20:15.992 --> 00:20:17.932
<00:20:15.992>You <00:20:16.192>don't <00:20:16.392>know <00:20:16.591>how <00:20:16.792>they <00:20:16.992>want <00:20:17.192>to <00:20:17.392>pay.

342
00:20:18.172 --> 00:20:21.992
<00:20:18.172>They <00:20:18.279>don't <00:20:18.387>have <00:20:18.495>a <00:20:18.602>credit <00:20:18.710>card <00:20:18.818>because <00:20:18.925>they <00:20:19.033>cannot <00:20:19.141>get <00:20:19.248>one <00:20:19.356>from <00:20:19.464>the <00:20:19.572>bank

343
00:20:22.612 --> 00:20:26.472
<00:20:22.612>specifically. <00:20:22.845>And <00:20:23.078>so <00:20:23.312>now <00:20:23.545>we <00:20:23.778>are <00:20:24.012>talking

344
00:20:26.532 --> 00:20:26.882
about

345
00:20:28.452 --> 00:20:32.352
<00:20:28.452>alternative <00:20:28.802>ways <00:20:29.152>to <00:20:29.502>pay <00:20:29.852>maybe.

346
00:20:32.392 --> 00:20:34.372
<00:20:32.392>And <00:20:32.672>this <00:20:32.952>becomes <00:20:33.232>quite <00:20:33.512>interesting <00:20:33.792>because

347
00:20:35.712 --> 00:20:39.132
<00:20:35.712>the <00:20:35.839>large <00:20:35.966>companies <00:20:36.093>are <00:20:36.221>trying <00:20:36.348>to <00:20:36.475>solve <00:20:36.602>this <00:20:36.730>problem <00:20:36.857>and <00:20:36.984>have <00:20:37.112>different

348
00:20:39.172 --> 00:20:42.512
<00:20:39.172>approaches. <00:20:39.327>So <00:20:39.483>there <00:20:39.638>is <00:20:39.794>the <00:20:39.949>kind <00:20:40.105>of <00:20:40.260>traditional <00:20:40.416>approach <00:20:40.572>of

349
00:20:42.972 --> 00:20:46.932
<00:20:42.972>ChatGPT, <00:20:43.172>OpenAI, <00:20:43.372>PayPal, <00:20:43.572>and <00:20:43.772>Stripe <00:20:43.972>saying, <00:20:44.172>okay, <00:20:44.372>even

350
00:20:46.972 --> 00:20:49.852
<00:20:46.972>though <00:20:47.147>we <00:20:47.322>have <00:20:47.497>AI <00:20:47.672>agents, <00:20:47.847>they <00:20:48.022>will <00:20:48.197>follow <00:20:48.372>the

351
00:20:49.972 --> 00:20:53.792
<00:20:49.972>human-centric <00:20:50.127>payment <00:20:50.283>approach, <00:20:50.438>which <00:20:50.594>makes <00:20:50.749>a <00:20:50.905>lot <00:20:51.060>of <00:20:51.216>sense <00:20:51.372>as

352
00:20:53.832 --> 00:20:57.612
<00:20:53.832>well, <00:20:53.972>which <00:20:54.112>is <00:20:54.252>how <00:20:54.392>humans <00:20:54.532>also <00:20:54.672>feel <00:20:54.812>comfortable <00:20:54.952>doing <00:20:55.092>their <00:20:55.232>payments.

353
00:20:58.332 --> 00:21:01.892
<00:20:58.332>This <00:20:58.487>is <00:20:58.643>called <00:20:58.798>the <00:20:58.954>ACP, <00:20:59.109>Agentic <00:20:59.265>Commerce <00:20:59.420>Protocol, <00:20:59.576>meaning <00:20:59.732>that

354
00:21:02.792 --> 00:21:06.692
<00:21:02.792>someone, <00:21:02.919>the <00:21:03.046>human <00:21:03.173>first <00:21:03.301>needs <00:21:03.428>to <00:21:03.555>add <00:21:03.682>their <00:21:03.810>credit <00:21:03.937>card <00:21:04.064>to <00:21:04.192>their

355
00:21:06.732 --> 00:21:08.932
<00:21:06.732>ChatGPT <00:21:06.965>account, <00:21:07.198>in <00:21:07.432>this <00:21:07.665>case, <00:21:07.898>for <00:21:08.132>example.

356
00:21:09.532 --> 00:21:11.852
<00:21:09.532>And <00:21:09.881>now <00:21:10.232>inside <00:21:10.581>ChatGPT, <00:21:10.932>if

357
00:21:12.712 --> 00:21:12.792
the

358
00:21:14.052 --> 00:21:17.992
<00:21:14.052>AI <00:21:14.179>wants <00:21:14.306>to <00:21:14.433>make <00:21:14.561>a <00:21:14.688>transaction, <00:21:14.815>it <00:21:14.942>can <00:21:15.070>pull <00:21:15.197>in <00:21:15.324>that <00:21:15.452>credit

359
00:21:18.072 --> 00:21:20.292
<00:21:18.072>card <00:21:18.772>directly <00:21:19.472>and

360
00:21:21.232 --> 00:21:24.332
<00:21:21.232>then <00:21:21.465>pop <00:21:21.698>up <00:21:21.932>a <00:21:22.165>final <00:21:22.398>confirmation <00:21:22.632>form.

361
00:21:25.482 --> 00:21:28.592
<00:21:25.482>And <00:21:25.589>that <00:21:25.697>doesn't <00:21:25.805>really <00:21:25.912>change <00:21:26.020>much. <00:21:26.128>It <00:21:26.235>still <00:21:26.343>requires <00:21:26.451>the <00:21:26.558>human <00:21:26.666>in <00:21:26.774>the <00:21:26.882>loop.

362
00:21:28.652 --> 00:21:30.822
<00:21:28.652>This <00:21:28.885>is <00:21:29.118>not <00:21:29.352>kind <00:21:29.585>of <00:21:29.818>an <00:21:30.052>autonomous

363
00:21:31.652 --> 00:21:32.692
<00:21:31.652>flow, <00:21:31.886>but <00:21:32.120>that's <00:21:32.354>on <00:21:32.588>purpose.

364
00:21:33.732 --> 00:21:37.672
<00:21:33.732>And <00:21:33.887>that's <00:21:34.043>the <00:21:34.198>first <00:21:34.354>kind <00:21:34.509>of <00:21:34.665>validated <00:21:34.820>thing <00:21:34.976>that <00:21:35.132>is

365
00:21:37.712 --> 00:21:40.622
<00:21:37.712>coming <00:21:37.839>soon <00:21:37.966>to <00:21:38.093>Europe, <00:21:38.221>I <00:21:38.348>guess. <00:21:38.475>I <00:21:38.602>haven't <00:21:38.730>seen <00:21:38.857>it <00:21:38.984>live <00:21:39.112>yet.

366
00:21:40.872 --> 00:21:44.372
<00:21:40.872>I <00:21:40.972>think <00:21:41.072>it's <00:21:41.172>only <00:21:41.272>in <00:21:41.372>the <00:21:41.472>US. <00:21:41.572>Then <00:21:41.672>on <00:21:41.772>the <00:21:41.872>other <00:21:41.972>hand, <00:21:42.072>on <00:21:42.172>a <00:21:42.272>more

367
00:21:44.412 --> 00:21:48.292
<00:21:44.412>autonomous <00:21:44.567>side, <00:21:44.723>are <00:21:44.878>proposals <00:21:45.034>from <00:21:45.189>these <00:21:45.345>companies <00:21:45.500>like <00:21:45.656>also <00:21:45.812>Google,

368
00:21:48.352 --> 00:21:51.372
<00:21:48.352>Visa, <00:21:48.632>and <00:21:48.912>in <00:21:49.192>the <00:21:49.472>blockchain <00:21:49.752>space

369
00:21:52.212 --> 00:21:55.552
<00:21:52.212>is <00:21:52.412>if <00:21:52.612>we <00:21:52.812>truly <00:21:53.012>want <00:21:53.212>to <00:21:53.412>make <00:21:53.612>AI

370
00:21:56.272 --> 00:22:00.082
<00:21:56.272>able <00:21:56.505>to <00:21:56.738>exchange <00:21:56.972>services <00:21:57.205>to <00:21:57.438>buy <00:21:57.672>and

371
00:22:00.232 --> 00:22:00.712
sell,

372
00:22:01.532 --> 00:22:04.472
<00:22:01.532>then <00:22:01.765>we <00:22:01.998>need <00:22:02.232>an <00:22:02.465>alternative <00:22:02.698>payment <00:22:02.932>method.

373
00:22:05.032 --> 00:22:06.032
<00:22:05.032>And <00:22:05.331>that <00:22:05.631>could <00:22:05.932>be

374
00:22:07.052 --> 00:22:11.012
<00:22:07.052>through <00:22:07.207>the <00:22:07.363>X.402 <00:22:07.518>protocol, <00:22:07.674>which <00:22:07.829>is <00:22:07.985>a <00:22:08.140>way <00:22:08.296>to <00:22:08.452>create

375
00:22:11.072 --> 00:22:14.672
<00:22:11.072>a <00:22:11.246>paywall <00:22:11.421>between <00:22:11.597>agents <00:22:11.772>and <00:22:11.947>they <00:22:12.121>can <00:22:12.296>exchange <00:22:12.472>this

376
00:22:14.692 --> 00:22:18.352
<00:22:14.692>information <00:22:14.867>and <00:22:15.042>say, <00:22:15.217>"Hey, <00:22:15.392>wait, <00:22:15.567>whatever <00:22:15.742>you're <00:22:15.917>trying <00:22:16.092>to

377
00:22:18.472 --> 00:22:21.472
<00:22:18.472>access <00:22:18.627>here <00:22:18.783>or <00:22:18.938>what <00:22:19.094>you're <00:22:19.249>requesting, <00:22:19.405>it <00:22:19.560>has <00:22:19.716>a <00:22:19.872>cost.

378
00:22:21.932 --> 00:22:25.532
<00:22:21.932>Do <00:22:22.032>you <00:22:22.132>accept <00:22:22.232>to <00:22:22.332>pay <00:22:22.432>it? <00:22:22.532>Yes <00:22:22.632>or <00:22:22.732>no?" <00:22:22.832>And <00:22:22.932>then <00:22:23.032>the <00:22:23.132>agent <00:22:23.232>can <00:22:23.332>decide

379
00:22:25.572 --> 00:22:29.082
<00:22:25.572>itself <00:22:25.699>looking <00:22:25.826>at <00:22:25.953>the <00:22:26.081>cost. <00:22:26.208>And <00:22:26.335>the <00:22:26.462>agent <00:22:26.590>carries <00:22:26.717>its <00:22:26.844>own <00:22:26.972>wallet,

380
00:22:29.792 --> 00:22:33.622
<00:22:29.792>let's <00:22:29.932>say <00:22:30.072>a <00:22:30.212>crypto <00:22:30.351>wallet <00:22:30.492>that <00:22:30.631>it <00:22:30.772>uses <00:22:30.911>to <00:22:31.052>verify <00:22:31.192>this

381
00:22:33.652 --> 00:22:37.252
<00:22:33.652>transaction <00:22:33.827>on <00:22:34.002>the <00:22:34.177>blockchain, <00:22:34.352>which <00:22:34.527>is <00:22:34.702>the <00:22:34.877>idea <00:22:35.052>behind

382
00:22:37.632 --> 00:22:41.612
<00:22:37.632>X.402. <00:22:37.748>And <00:22:37.865>of <00:22:37.982>course, <00:22:38.098>this <00:22:38.215>can <00:22:38.332>scale <00:22:38.448>very <00:22:38.565>well <00:22:38.682>in <00:22:38.798>the <00:22:38.915>future <00:22:39.032>when

383
00:22:41.632 --> 00:22:45.012
<00:22:41.632>you <00:22:41.772>have <00:22:41.912>millions <00:22:42.052>and <00:22:42.192>billions <00:22:42.332>of <00:22:42.472>agents <00:22:42.612>running <00:22:42.752>around <00:22:42.892>in <00:22:43.032>the

384
00:22:45.432 --> 00:22:47.532
<00:22:45.432>world, <00:22:45.898>in <00:22:46.365>the <00:22:46.832>cloud

385
00:22:49.132 --> 00:22:52.912
<00:22:49.132>because <00:22:49.287>it <00:22:49.443>is <00:22:49.598>quite <00:22:49.754>fast. <00:22:49.909>It <00:22:50.065>can <00:22:50.220>be <00:22:50.376>very <00:22:50.532>fast.

386
00:22:53.232 --> 00:22:57.172
<00:22:53.232>You <00:22:53.407>can <00:22:53.581>talk <00:22:53.757>about <00:22:53.932>a <00:22:54.107>authorization <00:22:54.282>of <00:22:54.456>payments <00:22:54.632>instantly.

387
00:22:58.012 --> 00:23:01.892
<00:22:58.012>It <00:22:58.245>can <00:22:58.478>unlock <00:22:58.712>new <00:22:58.945>micro <00:22:59.178>payment <00:22:59.412>options

388
00:23:01.932 --> 00:23:05.752
<00:23:01.932>where <00:23:02.107>maybe <00:23:02.282>you <00:23:02.457>are <00:23:02.632>selling <00:23:02.807>context <00:23:02.982>or <00:23:03.157>you <00:23:03.332>are

389
00:23:05.772 --> 00:23:09.712
<00:23:05.772>selling <00:23:05.899>data <00:23:06.026>points <00:23:06.153>and <00:23:06.281>you <00:23:06.408>don't <00:23:06.535>want <00:23:06.662>to <00:23:06.790>sell <00:23:06.917>a <00:23:07.044>normal <00:23:07.172>subscription

390
00:23:09.752 --> 00:23:13.012
<00:23:09.752>of <00:23:09.927>$50 <00:23:10.101>a <00:23:10.277>month, <00:23:10.452>but <00:23:10.627>you <00:23:10.802>can <00:23:10.976>now <00:23:11.152>sell

391
00:23:13.072 --> 00:23:17.062
<00:23:13.072>below <00:23:13.227>the <00:23:13.383>minimum <00:23:13.538>threshold <00:23:13.694>that <00:23:13.849>we <00:23:14.005>are <00:23:14.160>usually <00:23:14.316>stuck <00:23:14.472>with,

392
00:23:17.152 --> 00:23:17.572
<00:23:17.152>which <00:23:17.530>is

393
00:23:18.612 --> 00:23:22.092
<00:23:18.612>half <00:23:18.728>a <00:23:18.845>dollar <00:23:18.962>because <00:23:19.078>otherwise <00:23:19.195>credit <00:23:19.312>card <00:23:19.428>payments <00:23:19.545>are <00:23:19.662>not <00:23:19.778>profitable <00:23:19.895>for <00:23:20.012>the

394
00:23:22.132 --> 00:23:24.092
<00:23:22.132>banks. <00:23:22.412>Now <00:23:22.692>you <00:23:22.972>can <00:23:23.252>go <00:23:23.532>below

395
00:23:25.172 --> 00:23:27.132
<00:23:25.172>into <00:23:25.638>the <00:23:26.105>decimals <00:23:26.572>of

396
00:23:28.432 --> 00:23:28.872
<00:23:28.432>a <00:23:28.828>dollar.

397
00:23:30.052 --> 00:23:32.992
<00:23:30.052>And <00:23:30.226>on <00:23:30.401>top <00:23:30.577>of <00:23:30.752>that, <00:23:30.927>it <00:23:31.101>is <00:23:31.276>worldwide <00:23:31.452>and

398
00:23:33.052 --> 00:23:35.912
<00:23:33.052>international <00:23:33.518>from <00:23:33.985>the <00:23:34.452>get-go

399
00:23:36.772 --> 00:23:40.492
<00:23:36.772>and <00:23:36.927>the <00:23:37.083>fees <00:23:37.238>are <00:23:37.394>quite <00:23:37.549>low <00:23:37.705>or <00:23:37.860>can <00:23:38.016>be <00:23:38.172>very

400
00:23:40.572 --> 00:23:42.892
<00:23:40.572>low <00:23:40.922>for <00:23:41.272>these <00:23:41.622>individual <00:23:41.972>transactions

401
00:23:43.752 --> 00:23:45.312
<00:23:43.752>and <00:23:44.218>you <00:23:44.685>can <00:23:45.152>instantly

402
00:23:45.692 --> 00:23:49.492
<00:23:45.692>assure <00:23:45.925>that <00:23:46.158>you <00:23:46.392>get <00:23:46.625>your <00:23:46.858>money <00:23:47.092>paid

403
00:23:49.772 --> 00:23:51.792
<00:23:49.772>once <00:23:50.121>the <00:23:50.472>transaction <00:23:50.822>is <00:23:51.172>authorized.

404
00:23:52.852 --> 00:23:55.932
<00:23:52.852>And <00:23:53.052>it's <00:23:53.252>technically <00:23:53.452>quite <00:23:53.652>simple, <00:23:53.852>I <00:23:54.052>would <00:23:54.252>say,

405
00:23:57.292 --> 00:24:01.052
<00:23:57.292>compared <00:23:57.419>to <00:23:57.546>going <00:23:57.673>through <00:23:57.801>the <00:23:57.928>full <00:23:58.055>know <00:23:58.182>your <00:23:58.310>customer, <00:23:58.437>create <00:23:58.564>a <00:23:58.692>credit

406
00:24:01.112 --> 00:24:05.102
<00:24:01.112>card, <00:24:01.287>validate <00:24:01.462>the <00:24:01.637>address <00:24:01.812>of <00:24:01.987>the <00:24:02.162>human <00:24:02.337>and <00:24:02.512>the

407
00:24:05.152 --> 00:24:08.932
<00:24:05.152>identity <00:24:05.268>and <00:24:05.385>so <00:24:05.502>on. <00:24:05.618>So <00:24:05.735>these <00:24:05.852>are <00:24:05.968>kind <00:24:06.085>of <00:24:06.202>the <00:24:06.318>promises <00:24:06.435>of <00:24:06.552>this

408
00:24:09.012 --> 00:24:11.492
<00:24:09.012>new <00:24:09.361>way <00:24:09.712>to <00:24:10.062>make <00:24:10.412>transactions

409
00:24:11.572 --> 00:24:15.512
<00:24:11.572>in <00:24:11.921>the <00:24:12.272>agentic <00:24:12.621>world. <00:24:12.972>However,

410
00:24:16.232 --> 00:24:19.744
<00:24:16.232>not <00:24:16.372>It <00:24:16.512>might <00:24:16.652>not <00:24:16.792>be <00:24:16.932>relevant <00:24:17.072>for <00:24:17.212>every <00:24:17.351>single <00:24:17.492>use <00:24:17.632>case.

411
00:24:19.864 --> 00:24:23.704
<00:24:19.864>Maybe <00:24:20.004>for <00:24:20.144>buying <00:24:20.284>and <00:24:20.424>selling <00:24:20.564>T-shirts, <00:24:20.704>you <00:24:20.844>don't <00:24:20.984>need <00:24:21.124>to <00:24:21.264>go

412
00:24:23.824 --> 00:24:27.484
<00:24:23.824>through <00:24:24.057>an <00:24:24.290>X402 <00:24:24.524>protocol <00:24:24.757>or <00:24:24.990>adapt <00:24:25.224>your

413
00:24:27.584 --> 00:24:31.504
<00:24:27.584>payment <00:24:27.691>flow. <00:24:27.799>You <00:24:27.907>can <00:24:28.014>stick <00:24:28.122>with <00:24:28.230>the <00:24:28.337>more <00:24:28.445>traditional <00:24:28.553>way <00:24:28.660>which <00:24:28.768>humans <00:24:28.876>are <00:24:28.984>used

414
00:24:31.544 --> 00:24:35.044
<00:24:31.544>to. <00:24:31.699>But <00:24:31.855>like <00:24:32.010>I <00:24:32.166>said, <00:24:32.321>if <00:24:32.477>we're <00:24:32.632>talking <00:24:32.788>about <00:24:32.944>data,

415
00:24:36.064 --> 00:24:39.644
<00:24:36.064>there <00:24:36.239>might <00:24:36.414>be <00:24:36.589>a <00:24:36.764>more <00:24:36.939>efficient <00:24:37.114>way <00:24:37.289>to <00:24:37.464>sell

416
00:24:39.724 --> 00:24:40.354
valuable

417
00:24:41.784 --> 00:24:45.454
<00:24:41.784>data <00:24:41.959>points <00:24:42.134>or <00:24:42.309>information <00:24:42.484>that <00:24:42.659>previously <00:24:42.834>was <00:24:43.009>not <00:24:43.184>possible.

418
00:24:46.974 --> 00:24:48.184
<00:24:46.974>So <00:24:48.062>now

419
00:24:49.043 --> 00:24:51.524
<00:24:49.043>what <00:24:49.243>does <00:24:49.443>this <00:24:49.642>all <00:24:49.842>mean <00:24:50.043>in <00:24:50.243>the <00:24:50.443>future?

420
00:24:51.664 --> 00:24:53.504
<00:24:51.664>How <00:24:51.897>is <00:24:52.130>this <00:24:52.364>going <00:24:52.597>to <00:24:52.830>develop <00:24:53.064>potentially?

421
00:24:55.024 --> 00:24:58.724
<00:24:55.024>So <00:24:55.303>definitely <00:24:55.583>one <00:24:55.863>big <00:24:56.143>thing <00:24:56.424>that's

422
00:24:58.764 --> 00:25:02.184
<00:24:58.764>happening <00:24:58.964>is <00:24:59.164>that <00:24:59.363>now <00:24:59.563>you <00:24:59.764>can <00:24:59.964>bring <00:25:00.164>your

423
00:25:02.224 --> 00:25:04.884
<00:25:02.224>products <00:25:02.457>or <00:25:02.690>your <00:25:02.924>services <00:25:03.157>to <00:25:03.390>AI <00:25:03.624>agents.

424
00:25:04.944 --> 00:25:08.464
<00:25:04.944>So <00:25:05.084>AI <00:25:05.224>agents <00:25:05.364>and <00:25:05.504>AI <00:25:05.644>commerce <00:25:05.783>is <00:25:05.924>a <00:25:06.063>real <00:25:06.204>thing <00:25:06.344>coming.

425
00:25:09.144 --> 00:25:11.304
<00:25:09.144>It <00:25:09.424>might <00:25:09.704>not <00:25:09.984>be <00:25:10.264>visible <00:25:10.544>today,

426
00:25:12.504 --> 00:25:16.104
<00:25:12.504>meaning <00:25:12.659>that <00:25:12.815>if <00:25:12.970>you <00:25:13.126>launch <00:25:13.281>it <00:25:13.437>now, <00:25:13.592>you <00:25:13.748>might <00:25:13.904>not

427
00:25:16.164 --> 00:25:17.524
<00:25:16.164>get <00:25:17.388>immediate

428
00:25:18.824 --> 00:25:22.303
<00:25:18.824>traffic <00:25:19.104>or <00:25:19.384>transactions <00:25:19.664>going. <00:25:19.944>It <00:25:20.224>is

429
00:25:22.404 --> 00:25:24.494
<00:25:22.404>still <00:25:22.754>in <00:25:23.104>the <00:25:23.454>early <00:25:23.804>phases.

430
00:25:25.404 --> 00:25:29.384
<00:25:25.404>However, <00:25:25.579>it <00:25:25.754>will <00:25:25.929>most <00:25:26.104>likely <00:25:26.279>grow <00:25:26.454>exponentially, <00:25:26.629>just <00:25:26.804>like

431
00:25:29.424 --> 00:25:33.074
<00:25:29.424>the <00:25:29.599>AI <00:25:29.774>adoption <00:25:29.949>has <00:25:30.124>in <00:25:30.299>the <00:25:30.474>past. <00:25:30.649>It <00:25:30.824>unlocks

432
00:25:33.124 --> 00:25:36.364
<00:25:33.124>new <00:25:33.279>business <00:25:33.435>models, <00:25:33.590>which <00:25:33.746>is <00:25:33.901>a <00:25:34.057>very <00:25:34.212>interesting <00:25:34.368>selling <00:25:34.524>point

433
00:25:36.384 --> 00:25:39.944
<00:25:36.384>because <00:25:36.664>there <00:25:36.944>are <00:25:37.224>potential <00:25:37.504>use <00:25:37.784>cases

434
00:25:40.424 --> 00:25:42.644
<00:25:40.424>that <00:25:40.657>we <00:25:40.890>were <00:25:41.124>not <00:25:41.357>able <00:25:41.590>to <00:25:41.824>monetize

435
00:25:43.384 --> 00:25:46.844
<00:25:43.384>previously <00:25:43.617>that <00:25:43.850>now <00:25:44.084>completely <00:25:44.317>make <00:25:44.550>sense <00:25:44.784>to

436
00:25:46.884 --> 00:25:50.544
<00:25:46.884>monetize, <00:25:47.164>like <00:25:47.444>selling <00:25:47.724>context, <00:25:48.004>domain <00:25:48.284>expertise,

437
00:25:50.664 --> 00:25:53.664
<00:25:50.664>workflows, <00:25:51.364>automations, <00:25:52.064>results.

438
00:25:54.444 --> 00:25:58.314
<00:25:54.444>Maybe <00:25:54.584>you're <00:25:54.724>building <00:25:54.864>an <00:25:55.004>AI <00:25:55.144>agent <00:25:55.283>that <00:25:55.424>you <00:25:55.563>can <00:25:55.704>ask <00:25:55.844>for

439
00:25:58.344 --> 00:26:02.304
<00:25:58.344>every <00:25:58.519>question <00:25:58.694>that <00:25:58.869>you <00:25:59.044>can <00:25:59.219>solve <00:25:59.394>for <00:25:59.569>another <00:25:59.744>AI

440
00:26:02.364 --> 00:26:06.224
<00:26:02.364>or <00:26:02.457>a <00:26:02.550>human, <00:26:02.644>you <00:26:02.737>can <00:26:02.830>charge <00:26:02.924>for <00:26:03.017>that, <00:26:03.110>and <00:26:03.204>now <00:26:03.297>it <00:26:03.390>actually <00:26:03.484>makes <00:26:03.577>sense, <00:26:03.670>and <00:26:03.764>it's

441
00:26:06.244 --> 00:26:10.104
<00:26:06.244>fast. <00:26:06.477>It <00:26:06.710>is <00:26:06.944>global, <00:26:07.177>which <00:26:07.410>is <00:26:07.644>also

442
00:26:10.144 --> 00:26:13.504
<00:26:10.144>very <00:26:10.494>attractive <00:26:10.844>for <00:26:11.194>international <00:26:11.544>scenarios,

443
00:26:14.944 --> 00:26:18.334
<00:26:14.944>and <00:26:15.177>especially <00:26:15.410>when <00:26:15.644>agents <00:26:15.877>and <00:26:16.110>agents <00:26:16.344>are

444
00:26:18.384 --> 00:26:21.934
<00:26:18.384>interacting <00:26:18.584>and <00:26:18.784>trying <00:26:18.984>to <00:26:19.184>sell <00:26:19.384>or <00:26:19.584>buy <00:26:19.784>services,

445
00:26:22.484 --> 00:26:24.544
<00:26:22.484>you <00:26:22.833>can <00:26:23.184>go <00:26:23.533>international <00:26:23.884>immediately,

446
00:26:25.504 --> 00:26:28.794
<00:26:25.504>which <00:26:25.659>that <00:26:25.815>is <00:26:25.970>also <00:26:26.126>how <00:26:26.281>agents, <00:26:26.437>they <00:26:26.592>have <00:26:26.748>no <00:26:26.904>restrictions

447
00:26:29.504 --> 00:26:30.064
<00:26:29.504>until <00:26:30.008>now.

448
00:26:31.084 --> 00:26:31.314
Then,

449
00:26:32.244 --> 00:26:33.224
<00:26:32.244>of <00:26:32.538>course, <00:26:32.831>there <00:26:33.126>are

450
00:26:34.284 --> 00:26:38.254
<00:26:34.284>lots <00:26:34.439>of <00:26:34.595>trends <00:26:34.750>or <00:26:34.906>rumors <00:26:35.061>or <00:26:35.217>people <00:26:35.372>screaming <00:26:35.528>out <00:26:35.684>now

451
00:26:38.344 --> 00:26:41.144
<00:26:38.344>that <00:26:38.544>SaaS <00:26:38.744>is <00:26:38.944>dead, <00:26:39.144>credit <00:26:39.344>cards <00:26:39.544>are <00:26:39.744>dead.

452
00:26:41.244 --> 00:26:45.104
<00:26:41.244>We <00:26:41.360>are <00:26:41.477>moving <00:26:41.593>into <00:26:41.710>a <00:26:41.827>completely <00:26:41.944>new <00:26:42.060>world <00:26:42.177>from <00:26:42.293>one <00:26:42.410>day <00:26:42.527>to <00:26:42.644>the

453
00:26:45.164 --> 00:26:48.764
<00:26:45.164>other. <00:26:45.364>But <00:26:45.564>those <00:26:45.764>are <00:26:45.964>just <00:26:46.164>things <00:26:46.364>that <00:26:46.564>people...

454
00:26:49.524 --> 00:26:53.084
<00:26:49.524>Hypes <00:26:49.631>that <00:26:49.739>come <00:26:49.847>and <00:26:49.954>go, <00:26:50.062>but <00:26:50.170>there <00:26:50.277>are <00:26:50.385>also <00:26:50.493>some <00:26:50.600>reality <00:26:50.708>to <00:26:50.816>it, <00:26:50.924>right?

455
00:26:53.204 --> 00:26:57.164
<00:26:53.204>So <00:26:53.320>credit <00:26:53.437>cards <00:26:53.553>have <00:26:53.670>their <00:26:53.787>deficiencies, <00:26:53.904>and <00:26:54.020>there <00:26:54.137>might <00:26:54.254>be <00:26:54.370>ways <00:26:54.487>in <00:26:54.604>the

456
00:26:57.204 --> 00:27:00.724
<00:26:57.204>future <00:26:57.303>that <00:26:57.404>we <00:26:57.504>don't <00:26:57.604>actually <00:26:57.704>need <00:26:57.803>to <00:26:57.904>rely <00:26:58.004>on <00:26:58.104>that, <00:26:58.204>and <00:26:58.303>the <00:26:58.404>usage <00:26:58.504>might <00:26:58.604>drop

457
00:27:01.384 --> 00:27:05.124
<00:27:01.384>because <00:27:01.511>there <00:27:01.638>are <00:27:01.765>ways <00:27:01.893>to <00:27:02.020>exchange <00:27:02.147>value <00:27:02.274>in <00:27:02.402>different <00:27:02.529>ways, <00:27:02.656>and <00:27:02.784>agents

458
00:27:05.204 --> 00:27:08.724
<00:27:05.204>don't <00:27:05.311>really <00:27:05.419>need <00:27:05.527>a <00:27:05.634>credit <00:27:05.742>card, <00:27:05.850>or <00:27:05.957>maybe <00:27:06.065>they <00:27:06.173>will <00:27:06.280>need <00:27:06.388>a <00:27:06.496>credit <00:27:06.604>card.

459
00:27:09.044 --> 00:27:10.224
<00:27:09.044>We <00:27:09.221>will <00:27:09.398>have <00:27:09.575>to <00:27:09.752>figure <00:27:09.928>that <00:27:10.106>out.

460
00:27:11.264 --> 00:27:14.784
<00:27:11.264>SaaS <00:27:11.391>is <00:27:11.518>dead. <00:27:11.645>This <00:27:11.773>is <00:27:11.900>a <00:27:12.027>huge <00:27:12.154>topic <00:27:12.282>right <00:27:12.409>now, <00:27:12.536>is <00:27:12.664>that

461
00:27:15.184 --> 00:27:18.924
<00:27:15.184>do <00:27:15.339>we <00:27:15.495>still <00:27:15.650>need <00:27:15.806>and <00:27:15.961>depend <00:27:16.117>on <00:27:16.272>selling <00:27:16.428>and <00:27:16.584>buying

462
00:27:19.004 --> 00:27:20.824
<00:27:19.004>subscriptions, <00:27:20.404>or

463
00:27:21.704 --> 00:27:24.363
<00:27:21.704>does <00:27:21.844>it <00:27:21.984>make <00:27:22.124>now <00:27:22.264>sense <00:27:22.404>to <00:27:22.543>make <00:27:22.684>a <00:27:22.823>pay <00:27:22.964>per <00:27:23.104>usage?

464
00:27:25.184 --> 00:27:29.064
<00:27:25.184>And <00:27:25.283>really, <00:27:25.384>I <00:27:25.484>only <00:27:25.584>pay <00:27:25.684>for <00:27:25.783>what <00:27:25.884>I <00:27:25.984>use, <00:27:26.084>what <00:27:26.184>I <00:27:26.283>need, <00:27:26.384>and <00:27:26.484>what <00:27:26.584>adds

465
00:27:29.124 --> 00:27:29.564
value.

466
00:27:30.604 --> 00:27:34.364
<00:27:30.604>Which <00:27:30.731>those <00:27:30.858>are <00:27:30.985>all, <00:27:31.113>like <00:27:31.240>I <00:27:31.367>said <00:27:31.494>before, <00:27:31.622>concepts <00:27:31.749>that <00:27:31.876>we <00:27:32.004>didn't

467
00:27:34.404 --> 00:27:37.784
<00:27:34.404>even <00:27:34.559>have <00:27:34.715>the <00:27:34.870>chance <00:27:35.026>yet <00:27:35.181>to <00:27:35.337>experiment <00:27:35.492>and <00:27:35.648>to <00:27:35.804>validate

468
00:27:38.144 --> 00:27:41.544
<00:27:38.144>until <00:27:38.377>this <00:27:38.610>new <00:27:38.844>unlock <00:27:39.077>of <00:27:39.310>agentic <00:27:39.544>commerce.

469
00:27:42.364 --> 00:27:46.344
<00:27:42.364>So <00:27:42.464>we <00:27:42.564>don't <00:27:42.664>know <00:27:42.764>yet. <00:27:42.864>There <00:27:42.964>are <00:27:43.064>still <00:27:43.164>tons <00:27:43.264>of <00:27:43.364>people <00:27:43.464>who <00:27:43.564>are <00:27:43.664>monetizing <00:27:43.764>on

470
00:27:46.384 --> 00:27:49.244
<00:27:46.384>subscriptions <00:27:46.559>and <00:27:46.734>even <00:27:46.909>subscriptions <00:27:47.084>for <00:27:47.259>agents <00:27:47.434>and <00:27:47.609>so <00:27:47.784>on.

471
00:27:49.884 --> 00:27:50.164
But

472
00:27:51.104 --> 00:27:53.264
<00:27:51.104>there's <00:27:51.454>an <00:27:51.804>opportunity <00:27:52.154>here, <00:27:52.504>definitely.

473
00:27:53.904 --> 00:27:57.804
<00:27:53.904>Ads <00:27:54.020>is <00:27:54.137>another <00:27:54.254>thing <00:27:54.370>that <00:27:54.487>we <00:27:54.604>are <00:27:54.720>not <00:27:54.837>very <00:27:54.954>clear <00:27:55.070>of <00:27:55.187>how <00:27:55.304>the

474
00:27:57.824 --> 00:28:00.984
<00:27:57.824>brands <00:27:58.024>and <00:27:58.224>how <00:27:58.424>people <00:27:58.624>will <00:27:58.824>be <00:27:59.024>able <00:27:59.224>to

475
00:28:02.004 --> 00:28:05.904
<00:28:02.004>advertise <00:28:02.283>themselves. <00:28:02.563>How <00:28:02.843>can <00:28:03.123>agents <00:28:03.404>discover

476
00:28:06.004 --> 00:28:09.464
<00:28:06.004>new <00:28:06.144>services? <00:28:06.283>How <00:28:06.424>can <00:28:06.563>you <00:28:06.704>be <00:28:06.843>in <00:28:06.984>front <00:28:07.123>of <00:28:07.264>an <00:28:07.404>agentic

477
00:28:10.384 --> 00:28:14.264
<00:28:10.384>conversation <00:28:10.559>or <00:28:10.734>an <00:28:10.909>agentic <00:28:11.084>space <00:28:11.259>so <00:28:11.434>that <00:28:11.609>you <00:28:11.784>get

478
00:28:14.344 --> 00:28:14.784
found

479
00:28:15.944 --> 00:28:17.864
<00:28:15.944>and <00:28:16.293>discovered <00:28:16.644>and <00:28:16.994>that <00:28:17.344>you're

480
00:28:18.944 --> 00:28:20.584
<00:28:18.944>showing <00:28:19.293>your <00:28:19.644>prices, <00:28:19.994>your <00:28:20.344>services?

481
00:28:21.924 --> 00:28:25.884
<00:28:21.924>But <00:28:22.051>AI <00:28:22.178>agents, <00:28:22.305>well, <00:28:22.433>they <00:28:22.560>work <00:28:22.687>in <00:28:22.814>a <00:28:22.942>different <00:28:23.069>way <00:28:23.196>than <00:28:23.324>humans.

482
00:28:26.324 --> 00:28:30.164
<00:28:26.324>Maybe <00:28:26.451>they <00:28:26.578>don't <00:28:26.705>pay <00:28:26.833>attention <00:28:26.960>to <00:28:27.087>colors, <00:28:27.214>to <00:28:27.342>things <00:28:27.469>that <00:28:27.596>we're <00:28:27.724>used

483
00:28:30.204 --> 00:28:32.604
<00:28:30.204>to <00:28:30.670>in <00:28:31.137>our <00:28:31.604>advertisements.

484
00:28:33.464 --> 00:28:37.124
<00:28:33.464>So <00:28:33.591>this <00:28:33.718>is, <00:28:33.845>again, <00:28:33.973>a <00:28:34.100>huge <00:28:34.227>area <00:28:34.354>that <00:28:34.482>we <00:28:34.609>need <00:28:34.736>to <00:28:34.864>explore

485
00:28:37.183 --> 00:28:39.664
<00:28:37.183>and <00:28:37.463>understand <00:28:37.743>what <00:28:38.023>are <00:28:38.303>the <00:28:38.583>trends.

486
00:28:39.774 --> 00:28:42.224
<00:28:39.774>Try <00:28:40.007>out, <00:28:40.240>maybe <00:28:40.474>that's <00:28:40.707>another <00:28:40.940>big <00:28:41.174>factor.

487
00:28:42.284 --> 00:28:43.064
<00:28:42.284>The <00:28:42.518>ones <00:28:42.752>who <00:28:42.986>will

488
00:28:44.044 --> 00:28:47.534
<00:28:44.044>try <00:28:44.160>out <00:28:44.277>and <00:28:44.394>get <00:28:44.510>information <00:28:44.627>and <00:28:44.744>data <00:28:44.860>of <00:28:44.977>what <00:28:45.094>works <00:28:45.210>and <00:28:45.327>what <00:28:45.444>doesn't

489
00:28:48.104 --> 00:28:51.664
<00:28:48.104>will <00:28:48.204>be <00:28:48.304>the <00:28:48.404>ones <00:28:48.504>who <00:28:48.604>will <00:28:48.704>be <00:28:48.804>able <00:28:48.904>to <00:28:49.004>benefit <00:28:49.104>the <00:28:49.204>most <00:28:49.304>in <00:28:49.404>the <00:28:49.504>early

490
00:28:51.704 --> 00:28:54.764
<00:28:51.704>stages <00:28:51.984>before <00:28:52.264>everyone <00:28:52.543>is <00:28:52.823>doing <00:28:53.104>it.

491
00:28:56.044 --> 00:28:57.344
<00:28:56.044>And <00:28:56.239>I <00:28:56.434>will <00:28:56.629>leave <00:28:56.824>you <00:28:57.019>with <00:28:57.214>this

492
00:28:58.384 --> 00:29:01.644
<00:28:58.384>really <00:28:58.584>nice <00:28:58.784>quote <00:28:58.984>that <00:28:59.184>I <00:28:59.384>got <00:28:59.584>from <00:28:59.784>ChatGPT,

493
00:29:02.244 --> 00:29:05.784
<00:29:02.244>which <00:29:02.399>is <00:29:02.555>that, <00:29:02.710>"AI <00:29:02.866>isn't <00:29:03.021>coming <00:29:03.177>for <00:29:03.332>your <00:29:03.488>jobs, <00:29:03.644>people.

494
00:29:06.344 --> 00:29:10.024
<00:29:06.344>AI <00:29:06.484>is <00:29:06.624>coming <00:29:06.764>for <00:29:06.904>your <00:29:07.044>customers." <00:29:07.184>And <00:29:07.324>let <00:29:07.464>that <00:29:07.604>sink <00:29:07.744>in

495
00:29:10.144 --> 00:29:13.774
<00:29:10.144>because <00:29:10.424>your <00:29:10.704>customers <00:29:10.984>are <00:29:11.264>now <00:29:11.544>going

496
00:29:13.864 --> 00:29:17.694
<00:29:13.864>through <00:29:14.039>AI <00:29:14.214>to <00:29:14.389>take <00:29:14.564>decisions, <00:29:14.739>to <00:29:14.914>discover <00:29:15.089>new <00:29:15.264>products

497
00:29:17.764 --> 00:29:21.664
<00:29:17.764>or <00:29:18.043>services, <00:29:18.323>asking <00:29:18.603>questions, <00:29:18.883>and <00:29:19.164>that

498
00:29:21.724 --> 00:29:25.634
<00:29:21.724>means <00:29:21.831>that <00:29:21.939>they <00:29:22.047>might <00:29:22.154>go <00:29:22.262>to <00:29:22.370>a <00:29:22.477>competitor <00:29:22.585>or <00:29:22.693>get <00:29:22.800>recommended <00:29:22.908>something <00:29:23.016>else <00:29:23.124>if

499
00:29:25.704 --> 00:29:26.524
<00:29:25.704>you <00:29:25.949>don't <00:29:26.196>appear <00:29:26.442>there.

500
00:29:27.644 --> 00:29:31.264
<00:29:27.644>So <00:29:27.877>yeah, <00:29:28.110>that <00:29:28.344>is <00:29:28.577>definitely <00:29:28.810>a <00:29:29.044>really

501
00:29:31.284 --> 00:29:34.514
<00:29:31.284>important <00:29:31.459>part <00:29:31.634>that <00:29:31.809>we <00:29:31.984>now <00:29:32.159>have <00:29:32.334>to <00:29:32.509>consider <00:29:32.684>is

502
00:29:34.564 --> 00:29:38.164
<00:29:34.564>that <00:29:34.739>where <00:29:34.914>are <00:29:35.089>our <00:29:35.264>customers? <00:29:35.439>How <00:29:35.614>are <00:29:35.789>they <00:29:35.964>interacting?

503
00:29:38.234 --> 00:29:42.214
<00:29:38.234>How <00:29:38.350>is <00:29:38.467>it <00:29:38.583>changing? <00:29:38.700>What <00:29:38.817>segments <00:29:38.934>of <00:29:39.050>the <00:29:39.167>customers <00:29:39.283>might <00:29:39.400>be <00:29:39.517>the <00:29:39.634>earliest

504
00:29:42.244 --> 00:29:45.714
<00:29:42.244>to <00:29:42.351>move, <00:29:42.459>and <00:29:42.567>how <00:29:42.674>can <00:29:42.782>we <00:29:42.890>experiment <00:29:42.997>and <00:29:43.105>get <00:29:43.213>feedback <00:29:43.320>as <00:29:43.428>early <00:29:43.536>as <00:29:43.644>possible

505
00:29:46.864 --> 00:29:49.444
<00:29:46.864>from <00:29:47.039>our <00:29:47.214>own <00:29:47.389>customers <00:29:47.564>and <00:29:47.739>from <00:29:47.914>potentially <00:29:48.089>new <00:29:48.264>customers?

506
00:29:49.524 --> 00:29:52.144
<00:29:49.524>Well, <00:29:49.640>thank <00:29:49.757>you <00:29:49.873>very <00:29:49.990>much. <00:29:50.107>This <00:29:50.224>is <00:29:50.340>what <00:29:50.457>I <00:29:50.573>had <00:29:50.690>to <00:29:50.807>share <00:29:50.924>today.

507
00:29:52.824 --> 00:29:54.184
<00:29:52.824>I <00:29:53.068>hope <00:29:53.313>it <00:29:53.558>helps <00:29:53.803>you <00:29:54.048>to

508
00:29:55.424 --> 00:29:59.204
<00:29:55.424>explore <00:29:55.704>this <00:29:55.984>new <00:29:56.264>AI <00:29:56.543>commerce <00:29:56.824>space

509
00:30:00.504 --> 00:30:03.504
<00:30:00.504>and <00:30:00.783>also <00:30:01.063>internally <00:30:01.343>try <00:30:01.623>out <00:30:01.904>something.

510
00:30:06.164 --> 00:30:09.444
<00:30:06.164>Start <00:30:06.397>as <00:30:06.630>an <00:30:06.864>experiment <00:30:07.097>and <00:30:07.330>you <00:30:07.564>can

511
00:30:10.024 --> 00:30:13.744
<00:30:10.024>roll <00:30:10.151>it <00:30:10.278>out <00:30:10.405>live <00:30:10.533>to <00:30:10.660>production <00:30:10.787>and <00:30:10.914>hope <00:30:11.042>to <00:30:11.169>see <00:30:11.296>your <00:30:11.424>brand,

512
00:30:13.824 --> 00:30:17.324
<00:30:13.824>your <00:30:14.104>services, <00:30:14.384>your <00:30:14.664>products <00:30:14.944>in <00:30:15.224>the

513
00:30:17.404 --> 00:30:18.884
<00:30:17.404>AI <00:30:17.848>App <00:30:18.292>Store <00:30:18.736>soon.

514
00:30:19.944 --> 00:30:20.894
<00:30:19.944>And <00:30:20.371>if <00:30:20.799>you

515
00:30:21.824 --> 00:30:25.684
<00:30:21.824>have <00:30:21.979>any <00:30:22.135>questions, <00:30:22.290>please <00:30:22.446>don't <00:30:22.601>hesitate <00:30:22.757>to <00:30:22.912>reach <00:30:23.068>out <00:30:23.224>on

516
00:30:25.724 --> 00:30:28.364
<00:30:25.724>LinkedIn <00:30:25.924>or <00:30:26.124>via <00:30:26.323>email. <00:30:26.524>Thank <00:30:26.724>you <00:30:26.924>very <00:30:27.124>much.