WEBVTT

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<00:00:03.790>So, <00:00:03.930>hi, <00:00:04.070>I'm <00:00:04.210>Johannes. <00:00:04.350>My <00:00:04.490>name's <00:00:04.630>Johannes, <00:00:04.770>I'm <00:00:04.910>an <00:00:05.050>aviation <00:00:05.189>enthusiast,

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<00:00:09.120>also <00:00:09.219>managing <00:00:09.319>Director <00:00:09.420>of <00:00:09.520>Your <00:00:09.620>Wings, <00:00:09.719>digital <00:00:09.819>and <00:00:09.920>the <00:00:10.020>c <00:00:10.120>i <00:00:10.219>o <00:00:10.319>of <00:00:10.419>the <00:00:10.520>airline.

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<00:00:14.900>Can <00:00:14.982>I <00:00:15.064>see <00:00:15.147>like <00:00:15.229>a <00:00:15.311>quick <00:00:15.394>show <00:00:15.476>of <00:00:15.558>hands <00:00:15.641>who <00:00:15.723>has <00:00:15.805>been <00:00:15.888>on <00:00:15.970>your <00:00:16.052>wings <00:00:16.135>on <00:00:16.217>a <00:00:16.300>flight

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<00:00:20.600>recently? <00:00:21.066>In <00:00:21.533>general? <00:00:22.000>Uh,

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<00:00:23.820>most <00:00:23.947>of <00:00:24.074>you <00:00:24.201>at <00:00:24.329>least <00:00:24.456>more <00:00:24.583>than <00:00:24.710>half. <00:00:24.838>That's <00:00:24.965>great. <00:00:25.092>That's <00:00:25.220>great.

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<00:00:28.600>Alright, <00:00:28.833>um, <00:00:29.066>so <00:00:29.300>a <00:00:29.533>little <00:00:29.766>bit <00:00:30.000>background.

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<00:00:32.600>Ewing's <00:00:32.950>Digital <00:00:33.300>has <00:00:33.650>been, <00:00:34.000>uh,

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<00:00:34.320>established <00:00:34.460>five <00:00:34.600>years <00:00:34.740>ago <00:00:34.880>as <00:00:35.020>a <00:00:35.160>subsidiary <00:00:35.300>of <00:00:35.440>the <00:00:35.580>airline. <00:00:35.720>Um,

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<00:00:37.940>it <00:00:38.056>owns <00:00:38.173>the <00:00:38.290>Digital <00:00:38.406>Customer <00:00:38.523>challenge, <00:00:38.640>uh, <00:00:38.756>channels, <00:00:38.873>the <00:00:38.989>website <00:00:39.106>and <00:00:39.223>the <00:00:39.339>app,

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<00:00:42.140>and <00:00:42.267>delivers <00:00:42.394>more <00:00:42.521>than <00:00:42.649>a <00:00:42.776>billion <00:00:42.903>in <00:00:43.030>a <00:00:43.158>revenue <00:00:43.285>this <00:00:43.412>year <00:00:43.540>alone.

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<00:00:45.740>And <00:00:45.915>currently <00:00:46.090>we <00:00:46.265>are <00:00:46.440>around <00:00:46.615>200 <00:00:46.790>employees <00:00:46.965>with <00:00:47.140>about,

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<00:00:49.680>around <00:00:49.820>like <00:00:49.960>half <00:00:50.100>of <00:00:50.240>this <00:00:50.380>in <00:00:50.519>tech. <00:00:50.660>And <00:00:50.800>as <00:00:50.940>you <00:00:51.080>know,

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<00:00:52.960>the <00:00:53.087>pandemic <00:00:53.214>is <00:00:53.341>over <00:00:53.469>and <00:00:53.596>travel <00:00:53.723>is <00:00:53.850>coming <00:00:53.978>back <00:00:54.105>with <00:00:54.232>a <00:00:54.360>vengeance.

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<00:00:57.860>And <00:00:57.967>so <00:00:58.075>we <00:00:58.183>do <00:00:58.290>not <00:00:58.398>simply <00:00:58.506>want <00:00:58.613>to <00:00:58.721>be <00:00:58.829>like <00:00:58.936>a <00:00:59.044>corporate <00:00:59.152>digital <00:00:59.260>subsidiary,

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<00:01:01.580>but <00:01:01.735>moving <00:01:01.891>more <00:01:02.046>into <00:01:02.202>a <00:01:02.357>tech <00:01:02.513>driven <00:01:02.668>company <00:01:02.824>that, <00:01:02.980>uh,

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<00:01:05.440>wants <00:01:05.640>to <00:01:05.840>play <00:01:06.039>in <00:01:06.240>the <00:01:06.440>e-Commerce <00:01:06.640>Champions <00:01:06.840>League.

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<00:01:07.820>That's <00:01:07.960>why <00:01:08.100>we <00:01:08.240>basically <00:01:08.380>decided <00:01:08.520>to, <00:01:08.660>uh, <00:01:08.800>double <00:01:08.940>the <00:01:09.080>company, <00:01:09.220>uh,

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<00:01:12.789>this <00:01:12.964>year. <00:01:13.139>Um, <00:01:13.315>and <00:01:13.490>mainly <00:01:13.664>investing <00:01:13.839>into <00:01:14.014>more, <00:01:14.190>um,

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<00:01:17.770>tech <00:01:17.910>to <00:01:18.050>stabilize, <00:01:18.190>uh, <00:01:18.330>to <00:01:18.470>stabilize <00:01:18.610>our <00:01:18.750>platforms, <00:01:18.890>modernize <00:01:19.030>our <00:01:19.170>products,

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<00:01:22.440>and <00:01:22.720>strengthen <00:01:23.000>our <00:01:23.280>e-commerce <00:01:23.560>capabilities. <00:01:23.840>But

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<00:01:28.820>so <00:01:28.907>much <00:01:28.994>about <00:01:29.082>your <00:01:29.169>Wings <00:01:29.257>digital <00:01:29.345>as <00:01:29.432>this <00:01:29.520>is <00:01:29.607>a <00:01:29.695>company. <00:01:29.782>Uh, <00:01:29.869>as <00:01:29.957>this <00:01:30.044>is <00:01:30.132>a, <00:01:30.220>uh,

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<00:01:33.680>conference <00:01:33.820>for <00:01:33.960>developers, <00:01:34.100>I <00:01:34.240>wanted <00:01:34.380>to <00:01:34.520>give <00:01:34.660>you <00:01:34.800>a <00:01:34.940>short, <00:01:35.080>uh,

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<00:01:38.110>nerd <00:01:38.310>journey <00:01:38.510>of <00:01:38.710>myself. <00:01:38.910>Uh, <00:01:39.110>I <00:01:39.310>started, <00:01:39.510>uh,

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<00:01:41.380>in <00:01:41.479>the <00:01:41.580>beginning <00:01:41.679>of <00:01:41.780>the <00:01:41.880>nineties <00:01:41.979>with <00:01:42.080>the <00:01:42.179>2 <00:01:42.280>86 <00:01:42.380>computer <00:01:42.479>trying <00:01:42.580>to <00:01:42.679>install <00:01:42.780>a

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<00:01:45.280>monkey <00:01:45.396>island <00:01:45.513>onto <00:01:45.630>it <00:01:45.746>from <00:01:45.863>seven <00:01:45.980>discs <00:01:46.096>on <00:01:46.213>a <00:01:46.330>10 <00:01:46.446>megabyte <00:01:46.563>hard <00:01:46.680>drive.

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<00:01:49.560>I <00:01:49.687>was <00:01:49.814>fascinated <00:01:49.941>ever <00:01:50.069>since. <00:01:50.196>Went <00:01:50.323>to <00:01:50.450>university, <00:01:50.578>studied <00:01:50.705>computer <00:01:50.832>science <00:01:50.960>and,

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<00:01:54.289>and <00:01:54.445>business, <00:01:54.601>uh, <00:01:54.756>was <00:01:54.912>never <00:01:55.067>like <00:01:55.223>a <00:01:55.378>real <00:01:55.534>engineer <00:01:55.690>myself,

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<00:01:57.570>but <00:01:57.686>was <00:01:57.803>always <00:01:57.919>coding <00:01:58.036>on <00:01:58.153>the <00:01:58.270>side. <00:01:58.386>Uh, <00:01:58.503>thanks <00:01:58.619>to <00:01:58.736>Ruby <00:01:58.853>on <00:01:58.970>Rails,

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<00:02:01.950>I <00:02:02.090>was <00:02:02.230>able <00:02:02.370>to <00:02:02.510>build <00:02:02.650>like <00:02:02.790>a <00:02:02.930>couponing <00:02:03.070>website <00:02:03.210>while <00:02:03.350>moonlighting.

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<00:02:05.530>It <00:02:05.637>was <00:02:05.745>like <00:02:05.853>one <00:02:05.960>of <00:02:06.068>the <00:02:06.176>largest <00:02:06.283>in <00:02:06.391>Germany <00:02:06.499>at <00:02:06.606>some <00:02:06.714>point <00:02:06.822>in <00:02:06.930>time.

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<00:02:09.210>But <00:02:09.326>when <00:02:09.443>my <00:02:09.560>job <00:02:09.676>get, <00:02:09.793>uh, <00:02:09.910>started <00:02:10.026>getting <00:02:10.143>more <00:02:10.260>demanding, <00:02:10.376>also <00:02:10.493>family <00:02:10.610>life,

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<00:02:13.250>to <00:02:13.357>be <00:02:13.465>fair, <00:02:13.573>I <00:02:13.680>transitioned <00:02:13.788>a <00:02:13.896>bit <00:02:14.003>into <00:02:14.111>more <00:02:14.219>of <00:02:14.326>an <00:02:14.434>angel <00:02:14.542>investing <00:02:14.650>role,

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<00:02:17.400>which <00:02:17.516>is <00:02:17.633>something <00:02:17.750>I <00:02:17.866>can <00:02:17.983>really <00:02:18.100>recommend <00:02:18.216>because <00:02:18.333>you're <00:02:18.450>part <00:02:18.566>of <00:02:18.683>an <00:02:18.800>exciting

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journey,

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<00:02:22.170>but <00:02:22.270>you <00:02:22.370>don't <00:02:22.470>actually <00:02:22.570>have <00:02:22.670>to <00:02:22.770>be <00:02:22.870>in <00:02:22.970>the <00:02:23.070>vanguard <00:02:23.170>getting <00:02:23.270>a <00:02:23.370>bloody <00:02:23.470>nose <00:02:23.570>working

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<00:02:26.210>the <00:02:26.350>100 <00:02:26.490>hour <00:02:26.630>weeks. <00:02:26.770>Um, <00:02:26.910>so <00:02:27.050>this <00:02:27.190>is <00:02:27.330>really <00:02:27.470>cool. <00:02:27.610>Uh,

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<00:02:30.530>but <00:02:30.657>maybe <00:02:30.784>financially <00:02:30.911>it's <00:02:31.039>not, <00:02:31.166>not <00:02:31.293>the <00:02:31.420>best <00:02:31.548>advice <00:02:31.675>to <00:02:31.802>be <00:02:31.930>honest.

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<00:02:35.250>So <00:02:35.350>for <00:02:35.450>the <00:02:35.550>last <00:02:35.650>15 <00:02:35.750>years, <00:02:35.850>which <00:02:35.950>is <00:02:36.050>basically <00:02:36.150>all <00:02:36.250>of <00:02:36.350>my <00:02:36.450>professional <00:02:36.550>life, <00:02:36.650>um,

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<00:02:40.020>I've <00:02:40.370>worked <00:02:40.720>for <00:02:41.070>large <00:02:41.420>corporates,

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<00:02:42.130>so <00:02:42.305>really <00:02:42.480>large <00:02:42.655>blue <00:02:42.829>color <00:02:43.005>industrial <00:02:43.180>old <00:02:43.355>economy <00:02:43.530>companies.

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<00:02:46.790>And <00:02:46.890>my <00:02:46.989>job <00:02:47.090>was <00:02:47.190>basically <00:02:47.290>to <00:02:47.390>try <00:02:47.489>to <00:02:47.590>teach <00:02:47.690>them <00:02:47.790>how <00:02:47.890>to <00:02:47.989>develop <00:02:48.090>software <00:02:48.190>that

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<00:02:50.910>software <00:02:50.997>needs <00:02:51.085>to <00:02:51.172>be, <00:02:51.260>um, <00:02:51.347>in <00:02:51.435>inside <00:02:51.522>the <00:02:51.609>core <00:02:51.697>business <00:02:51.785>or <00:02:51.872>as <00:02:51.960>we <00:02:52.047>now <00:02:52.135>used <00:02:52.222>to <00:02:52.310>say,

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<00:02:55.770>uh, <00:02:55.897>digital <00:02:56.024>transformation, <00:02:56.151>uh, <00:02:56.279>if <00:02:56.406>you <00:02:56.533>will. <00:02:56.660>And <00:02:56.788>because <00:02:56.915>as <00:02:57.042>you <00:02:57.170>know,

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<00:03:00.000>every <00:03:00.093>company <00:03:00.186>now <00:03:00.280>needs <00:03:00.373>to <00:03:00.466>be <00:03:00.560>a <00:03:00.653>software <00:03:00.746>company <00:03:00.840>at <00:03:00.933>least <00:03:01.026>a <00:03:01.120>little <00:03:01.213>bit <00:03:01.306>to <00:03:01.400>stay

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<00:03:04.960>competitive <00:03:05.100>if <00:03:05.240>you'll <00:03:05.380>so, <00:03:05.520>and <00:03:05.660>when <00:03:05.800>I <00:03:05.940>prepared <00:03:06.080>this <00:03:06.220>talk, <00:03:06.360>um,

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<00:03:10.120>I <00:03:10.227>found <00:03:10.335>it <00:03:10.443>rather <00:03:10.550>difficult <00:03:10.658>to <00:03:10.766>describe <00:03:10.873>like <00:03:10.981>how <00:03:11.089>to <00:03:11.196>be <00:03:11.304>successful <00:03:11.412>in <00:03:11.520>your

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<00:03:13.880>digital <00:03:14.629>endeavors.

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<00:03:14.900>So <00:03:15.007>in <00:03:15.115>the <00:03:15.223>companies <00:03:15.330>that <00:03:15.438>I <00:03:15.546>see <00:03:15.653>and <00:03:15.761>I've <00:03:15.869>worked <00:03:15.976>with <00:03:16.084>in <00:03:16.192>the <00:03:16.300>past,

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<00:03:18.120>they're <00:03:18.260>also <00:03:18.400>different. <00:03:18.540>And <00:03:18.680>digital <00:03:18.820>transformations <00:03:18.960>can <00:03:19.100>mean <00:03:19.240>so <00:03:19.380>much <00:03:19.520>or,

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<00:03:22.980>or <00:03:23.096>so <00:03:23.213>many <00:03:23.329>different <00:03:23.446>things. <00:03:23.563>But <00:03:23.679>the <00:03:23.796>pitfalls, <00:03:23.913>the <00:03:24.030>mistakes <00:03:24.146>that <00:03:24.263>I've <00:03:24.380>seen,

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<00:03:27.970>they <00:03:28.170>are <00:03:28.370>the <00:03:28.570>same <00:03:28.770>in <00:03:28.970>all <00:03:29.170>the <00:03:29.370>companies.

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<00:03:29.780>So <00:03:29.880>they <00:03:29.980>get <00:03:30.080>repeated <00:03:30.180>over <00:03:30.280>and <00:03:30.380>over <00:03:30.480>again. <00:03:30.580>And <00:03:30.680>as <00:03:30.780>one <00:03:30.880>of <00:03:30.980>my <00:03:31.080>childhood <00:03:31.180>heroes,

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<00:03:33.940>Charlie <00:03:34.220>Munger <00:03:34.500>from <00:03:34.780>Berkshire <00:03:35.060>Hadaway, <00:03:35.340>uh,

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<00:03:37.220>put <00:03:37.347>it <00:03:37.474>is <00:03:37.601>oftentimes <00:03:37.729>a <00:03:37.856>lot <00:03:37.983>easier <00:03:38.110>to <00:03:38.238>avoid <00:03:38.365>really <00:03:38.492>stupid <00:03:38.620>mistakes

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<00:03:42.510>than <00:03:42.790>to <00:03:43.070>be <00:03:43.350>actually <00:03:43.630>brilliant. <00:03:43.910>So,

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<00:03:45.130>and <00:03:45.223>therefore <00:03:45.316>today <00:03:45.410>I <00:03:45.503>will <00:03:45.596>talk <00:03:45.690>about <00:03:45.783>the <00:03:45.876>top <00:03:45.970>six <00:03:46.063>mistakes <00:03:46.156>that <00:03:46.250>I <00:03:46.343>see <00:03:46.436>out <00:03:46.530>there

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<00:03:50.270>to <00:03:50.620>sabotage <00:03:50.970>your <00:03:51.320>digital <00:03:51.670>transformation.

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<00:03:54.190>And <00:03:54.297>so <00:03:54.405>you <00:03:54.513>can <00:03:54.620>learn <00:03:54.728>from <00:03:54.836>them, <00:03:54.943>avoid <00:03:55.051>them, <00:03:55.159>and <00:03:55.266>be <00:03:55.374>pretty <00:03:55.482>much <00:03:55.590>okay,

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<00:03:58.310>you <00:03:58.590>won't <00:03:58.870>be <00:03:59.150>like <00:03:59.430>totally <00:03:59.710>successful,

60
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<00:03:59.950>but <00:04:00.105>you <00:04:00.261>should <00:04:00.416>be <00:04:00.572>okay <00:04:00.727>if <00:04:00.883>you <00:04:01.038>avoid <00:04:01.194>those <00:04:01.350>six.

61
00:04:02.750 --> 00:04:06.330
<00:04:02.750>And <00:04:02.905>it's <00:04:03.061>always <00:04:03.216>okay <00:04:03.372>to <00:04:03.527>make <00:04:03.683>mistakes <00:04:03.838>in <00:04:03.994>my <00:04:04.150>opinion,

62
00:04:06.510 --> 00:04:09.490
<00:04:06.510>at <00:04:06.626>least <00:04:06.743>if <00:04:06.859>you <00:04:06.976>don't <00:04:07.093>repeat <00:04:07.209>the <00:04:07.326>same <00:04:07.443>ones <00:04:07.560>over <00:04:07.676>and <00:04:07.793>over <00:04:07.910>again.

63
00:04:10.220 --> 00:04:13.800
<00:04:10.220>And <00:04:10.313>the <00:04:10.406>best <00:04:10.500>way <00:04:10.593>is <00:04:10.686>to <00:04:10.780>learn <00:04:10.873>from <00:04:10.966>other <00:04:11.060>people's <00:04:11.153>mistakes <00:04:11.246>so <00:04:11.340>you <00:04:11.433>don't <00:04:11.526>have <00:04:11.620>to,

64
00:04:14.260 --> 00:04:16.920
<00:04:14.260>um, <00:04:14.415>make <00:04:14.571>them <00:04:14.726>in <00:04:14.882>the <00:04:15.037>first <00:04:15.193>place. <00:04:15.348>So <00:04:15.504>number <00:04:15.660>one,

65
00:04:17.740 --> 00:04:21.250
<00:04:17.740>we're <00:04:17.915>treating <00:04:18.090>agile <00:04:18.265>as <00:04:18.440>a <00:04:18.615>process. <00:04:18.790>So, <00:04:18.965>you <00:04:19.140>know,

66
00:04:21.250 --> 00:04:25.010
<00:04:21.250>in <00:04:21.425>the <00:04:21.600>Agile <00:04:21.774>manifesto <00:04:21.950>it's <00:04:22.125>interactions <00:04:22.300>in <00:04:22.475>individuals, <00:04:22.650>uh,

67
00:04:25.010 --> 00:04:29.410
<00:04:25.010>over <00:04:25.150>processes <00:04:25.289>and <00:04:25.430>famous <00:04:25.570>research, <00:04:25.710>uh, <00:04:25.849>researcher <00:04:25.990>John <00:04:26.130>c <00:04:26.270>d <00:04:26.409>Brown,

68
00:04:29.430 --> 00:04:33.090
<00:04:29.430>he <00:04:29.585>also <00:04:29.741>said, <00:04:29.896>uh, <00:04:30.052>processes <00:04:30.207>don't <00:04:30.363>work <00:04:30.518>but <00:04:30.674>people <00:04:30.830>do.

69
00:04:34.270 --> 00:04:38.450
<00:04:34.270>But <00:04:34.386>you <00:04:34.503>know, <00:04:34.620>as <00:04:34.736>a <00:04:34.853>large <00:04:34.969>company <00:04:35.086>you <00:04:35.203>have <00:04:35.320>to <00:04:35.436>deal <00:04:35.553>with <00:04:35.669>auditors.

70
00:04:39.390 --> 00:04:42.930
<00:04:39.390>You <00:04:39.497>have <00:04:39.605>Pricewaterhouse <00:04:39.713>Coopers <00:04:39.820>and <00:04:39.928>Ernst <00:04:40.036>and <00:04:40.143>Young <00:04:40.251>and <00:04:40.359>you <00:04:40.466>have <00:04:40.574>to <00:04:40.682>answer <00:04:40.789>all

71
00:04:42.930 --> 00:04:45.890
<00:04:42.930>those <00:04:43.105>questions. <00:04:43.280>And <00:04:43.455>probably <00:04:43.630>you <00:04:43.805>also <00:04:43.980>have <00:04:44.155>internal <00:04:44.330>auditors.

72
00:04:46.350 --> 00:04:49.090
<00:04:46.350>And <00:04:46.490>if <00:04:46.630>you're <00:04:46.770>in <00:04:46.910>a <00:04:47.050>regulated <00:04:47.190>industry, <00:04:47.330>you <00:04:47.470>even <00:04:47.610>have <00:04:47.750>regulators.

73
00:04:49.110 --> 00:04:53.150
<00:04:49.110>So <00:04:49.265>you <00:04:49.421>need <00:04:49.576>to <00:04:49.732>describe <00:04:49.887>everything <00:04:50.043>in <00:04:50.198>cold <00:04:50.354>hard <00:04:50.510>processes

74
00:04:54.500 --> 00:04:59.080
<00:04:54.500>and <00:04:54.607>show <00:04:54.715>like <00:04:54.823>what <00:04:54.930>is <00:04:55.038>everyone <00:04:55.146>doing <00:04:55.253>every <00:04:55.361>day <00:04:55.469>in <00:04:55.576>a <00:04:55.684>picture <00:04:55.792>like <00:04:55.900>this

75
00:04:59.080 --> 00:05:02.920
<00:04:59.080>basically. <00:04:59.313>So <00:04:59.546>although <00:04:59.780>something <00:05:00.013>is <00:05:00.246>simply, <00:05:00.479>uh,

76
00:05:02.980 --> 00:05:05.960
<00:05:02.980>as <00:05:03.135>simple <00:05:03.291>as <00:05:03.446>a <00:05:03.602>Spotify <00:05:03.757>model, <00:05:03.913>like <00:05:04.068>in <00:05:04.224>quotation <00:05:04.380>marks,

77
00:05:05.960 --> 00:05:09.040
<00:05:05.960>I <00:05:06.099>say <00:05:06.239>in <00:05:06.380>quotation <00:05:06.520>marks <00:05:06.659>because <00:05:06.799>it's <00:05:06.940>not <00:05:07.080>actually <00:05:07.219>a <00:05:07.359>model,

78
00:05:09.070 --> 00:05:13.760
<00:05:09.070>it's <00:05:09.186>a <00:05:09.303>15 <00:05:09.420>minute <00:05:09.536>video <00:05:09.653>on <00:05:09.770>the <00:05:09.886>internet <00:05:10.003>that <00:05:10.120>basically <00:05:10.236>talks <00:05:10.353>about <00:05:10.469>having

79
00:05:13.850 --> 00:05:18.520
<00:05:13.850>autonomous <00:05:14.025>units <00:05:14.200>that <00:05:14.375>are <00:05:14.550>somehow <00:05:14.725>aligned <00:05:14.900>through <00:05:15.075>chapters <00:05:15.250>or

80
00:05:18.520 --> 00:05:21.840
<00:05:18.520>guilds. <00:05:18.627>That <00:05:18.735>could <00:05:18.843>be <00:05:18.950>enough, <00:05:19.058>that <00:05:19.166>should <00:05:19.273>be <00:05:19.381>enough <00:05:19.489>for <00:05:19.596>most <00:05:19.704>of <00:05:19.812>the <00:05:19.919>companies.

81
00:05:22.520 --> 00:05:26.140
<00:05:22.520>But <00:05:22.659>um, <00:05:22.799>you <00:05:22.940>could <00:05:23.080>also <00:05:23.219>do <00:05:23.359>something <00:05:23.500>like <00:05:23.640>this, <00:05:23.780>you <00:05:23.919>know,

82
00:05:26.460 --> 00:05:28.100
<00:05:26.460>a <00:05:27.159>structured <00:05:27.859>process,

83
00:05:28.840 --> 00:05:32.940
<00:05:28.840>scaled <00:05:28.967>agile <00:05:29.094>framework <00:05:29.221>that <00:05:29.349>gives <00:05:29.476>you <00:05:29.603>the <00:05:29.730>possibility <00:05:29.858>to <00:05:29.985>certify <00:05:30.112>and <00:05:30.239>train

84
00:05:33.220 --> 00:05:36.900
<00:05:33.220>everyone <00:05:33.375>in <00:05:33.531>your <00:05:33.686>organization <00:05:33.842>with <00:05:33.997>the <00:05:34.153>help <00:05:34.308>of <00:05:34.464>countless <00:05:34.620>consultants.

85
00:05:37.440 --> 00:05:41.380
<00:05:37.440>And <00:05:37.580>then <00:05:37.719>you're <00:05:37.860>fine <00:05:38.000>at <00:05:38.140>every <00:05:38.280>audit. <00:05:38.420>You're <00:05:38.560>just <00:05:38.700>not <00:05:38.840>agile.

86
00:05:42.040 --> 00:05:46.260
<00:05:42.040>You <00:05:42.147>are <00:05:42.255>at <00:05:42.363>best <00:05:42.470>I <00:05:42.578>would <00:05:42.686>say <00:05:42.793>you're <00:05:42.901>running <00:05:43.009>waterfall <00:05:43.116>with <00:05:43.224>some <00:05:43.332>agile, <00:05:43.440>uh,

87
00:05:46.260 --> 00:05:47.093
iterations.

88
00:05:48.320 --> 00:05:51.860
<00:05:48.320>So <00:05:48.427>where <00:05:48.535>do <00:05:48.643>we <00:05:48.750>stand <00:05:48.858>now <00:05:48.966>that <00:05:49.073>you <00:05:49.181>are <00:05:49.289>a <00:05:49.396>process <00:05:49.504>manager <00:05:49.612>for <00:05:49.719>agile,

89
00:05:52.160 --> 00:05:55.220
<00:05:52.159>you <00:05:52.299>of <00:05:52.439>course <00:05:52.580>have <00:05:52.719>to <00:05:52.859>do <00:05:52.999>more. <00:05:53.140>And <00:05:53.280>the <00:05:53.419>next <00:05:53.559>uh,

90
00:05:55.220 --> 00:05:58.710
<00:05:55.220>thing <00:05:55.320>I <00:05:55.420>would <00:05:55.520>suggest <00:05:55.620>is <00:05:55.720>you <00:05:55.820>distribute <00:05:55.920>ownership. <00:05:56.020>So <00:05:56.120>what <00:05:56.220>do <00:05:56.320>I <00:05:56.420>mean <00:05:56.520>by <00:05:56.620>this?

91
00:06:00.360 --> 00:06:02.900
<00:06:00.360>Uh, <00:06:00.560>this <00:06:00.760>guy <00:06:00.960>is <00:06:01.160>named <00:06:01.360>Joko <00:06:01.560>Willing. <00:06:01.760>Uh,

92
00:06:02.900 --> 00:06:07.260
<00:06:02.900>former <00:06:03.016>Navy <00:06:03.133>Seal <00:06:03.250>has <00:06:03.366>written <00:06:03.483>a <00:06:03.599>book <00:06:03.716>now <00:06:03.833>that <00:06:03.950>is <00:06:04.066>called <00:06:04.183>Extreme <00:06:04.299>Ownership.

93
00:06:07.810 --> 00:06:11.820
<00:06:07.810>It's <00:06:07.950>actually <00:06:08.090>quite <00:06:08.230>interesting <00:06:08.370>because <00:06:08.510>in <00:06:08.650>the <00:06:08.790>military <00:06:08.930>there <00:06:09.070>are <00:06:09.210>surprisingly

94
00:06:11.820 --> 00:06:14.660
<00:06:11.820>many <00:06:12.020>aspects <00:06:12.219>of <00:06:12.420>agile <00:06:12.620>that <00:06:12.820>are <00:06:13.020>actually <00:06:13.219>consensus,

95
00:06:15.030 --> 00:06:18.260
<00:06:15.030>especially <00:06:15.205>if <00:06:15.380>you <00:06:15.554>are <00:06:15.729>like <00:06:15.905>directly <00:06:16.080>involved <00:06:16.255>in <00:06:16.429>combat.

96
00:06:18.920 --> 00:06:23.540
<00:06:18.920>The <00:06:19.027>risks <00:06:19.135>are <00:06:19.243>extremely <00:06:19.350>high <00:06:19.458>and <00:06:19.566>you <00:06:19.673>need <00:06:19.781>very <00:06:19.889>high <00:06:19.996>quality <00:06:20.104>decisions <00:06:20.212>very <00:06:20.320>close

97
00:06:23.560 --> 00:06:27.340
<00:06:23.560>to <00:06:23.687>the <00:06:23.814>problem, <00:06:23.941>not <00:06:24.069>somewhere <00:06:24.196>far <00:06:24.323>away <00:06:24.450>in, <00:06:24.578>in <00:06:24.705>some <00:06:24.832>distant <00:06:24.960>headquarter.

98
00:06:27.920 --> 00:06:31.460
<00:06:27.920>So <00:06:28.036>in <00:06:28.153>the <00:06:28.270>concept <00:06:28.386>of <00:06:28.503>extreme <00:06:28.620>ownership <00:06:28.736>is <00:06:28.853>basically <00:06:28.970>you <00:06:29.086>are <00:06:29.203>responsible <00:06:29.320>for

99
00:06:31.460 --> 00:06:35.100
<00:06:31.460>everything. <00:06:31.635>If <00:06:31.810>one <00:06:31.984>of <00:06:32.159>your <00:06:32.335>subordinates <00:06:32.510>makes <00:06:32.685>a <00:06:32.859>mistake,

100
00:06:35.950 --> 00:06:40.120
<00:06:35.950>it's <00:06:36.066>your <00:06:36.183>fault <00:06:36.300>'cause <00:06:36.416>you <00:06:36.533>didn't <00:06:36.650>explain <00:06:36.766>everything <00:06:36.883>or <00:06:37.000>train <00:06:37.116>him <00:06:37.233>enough. <00:06:37.349>Uh,

101
00:06:40.140 --> 00:06:42.920
<00:06:40.140>if <00:06:40.295>you <00:06:40.451>make <00:06:40.606>a <00:06:40.762>mistake <00:06:40.917>yourself, <00:06:41.073>obviously <00:06:41.228>that's <00:06:41.384>your <00:06:41.539>fault,

102
00:06:42.940 --> 00:06:46.960
<00:06:42.940>but <00:06:43.047>also <00:06:43.155>if <00:06:43.263>you're <00:06:43.370>superior <00:06:43.478>makes <00:06:43.586>a <00:06:43.693>decision <00:06:43.801>that <00:06:43.909>you <00:06:44.016>disagree <00:06:44.124>with <00:06:44.232>or <00:06:44.340>does

103
00:06:46.960 --> 00:06:47.470
<00:06:46.960>something <00:06:47.419>wrong,

104
00:06:47.470 --> 00:06:51.600
<00:06:47.470>it's <00:06:47.570>also <00:06:47.670>your <00:06:47.770>fault <00:06:47.870>because <00:06:47.970>you <00:06:48.070>didn't <00:06:48.170>explain <00:06:48.270>it <00:06:48.370>well <00:06:48.470>enough <00:06:48.570>to <00:06:48.670>him <00:06:48.770>with <00:06:48.870>all

105
00:06:51.600 --> 00:06:55.590
<00:06:51.600>the <00:06:51.755>consequences. <00:06:51.911>So <00:06:52.066>basically <00:06:52.222>there's <00:06:52.377>no <00:06:52.533>one <00:06:52.688>else <00:06:52.844>to <00:06:53.000>blame,

106
00:06:56.780 --> 00:06:59.440
<00:06:56.780>but <00:06:56.955>we <00:06:57.130>can <00:06:57.304>do <00:06:57.479>better. <00:06:57.655>We <00:06:57.830>can <00:06:58.005>distribute <00:06:58.179>ownership.

107
00:07:00.290 --> 00:07:04.150
<00:07:00.290>So <00:07:00.445>we <00:07:00.601>have <00:07:00.756>to <00:07:00.912>create <00:07:01.067>as <00:07:01.223>many <00:07:01.378>owners <00:07:01.534>throughout <00:07:01.690>our,

108
00:07:04.370 --> 00:07:07.790
<00:07:04.370>our <00:07:04.545>organization <00:07:04.720>as <00:07:04.895>possible. <00:07:05.070>We <00:07:05.245>could <00:07:05.420>do <00:07:05.595>business <00:07:05.770>owners,

109
00:07:08.050 --> 00:07:11.750
<00:07:08.050>we <00:07:08.225>could <00:07:08.400>do <00:07:08.575>technical <00:07:08.750>owners, <00:07:08.925>architecture <00:07:09.100>owners, <00:07:09.275>product <00:07:09.450>owners,

110
00:07:11.820 --> 00:07:15.750
<00:07:11.820>technical <00:07:11.947>product <00:07:12.074>owners, <00:07:12.201>whatever <00:07:12.329>that <00:07:12.456>means. <00:07:12.583>And <00:07:12.710>the <00:07:12.838>more <00:07:12.965>owners <00:07:13.092>we <00:07:13.219>have,

111
00:07:16.130 --> 00:07:19.910
<00:07:16.130>the <00:07:16.246>less <00:07:16.363>ownership <00:07:16.480>we <00:07:16.596>have. <00:07:16.713>Then <00:07:16.830>when <00:07:16.946>we're <00:07:17.063>done <00:07:17.180>with <00:07:17.296>the <00:07:17.413>normal <00:07:17.530>owners,

112
00:07:20.570 --> 00:07:23.710
<00:07:20.570>we <00:07:20.686>could <00:07:20.803>also <00:07:20.920>do <00:07:21.036>like <00:07:21.153>lots <00:07:21.270>of <00:07:21.386>centers <00:07:21.503>of <00:07:21.620>excellence. <00:07:21.736>So <00:07:21.853>then <00:07:21.969>we,

113
00:07:23.730 --> 00:07:26.550
<00:07:23.730>you <00:07:23.857>also <00:07:23.984>have <00:07:24.111>the <00:07:24.239>functional <00:07:24.366>owners <00:07:24.493>to <00:07:24.620>get <00:07:24.748>a <00:07:24.875>very <00:07:25.002>nice <00:07:25.130>matrix.

114
00:07:27.090 --> 00:07:30.550
<00:07:27.090>You <00:07:27.245>have <00:07:27.401>then <00:07:27.556>your <00:07:27.712>ex <00:07:27.867>owners, <00:07:28.023>security <00:07:28.178>owners, <00:07:28.334>staff <00:07:28.489>owners,

115
00:07:30.950 --> 00:07:32.070
<00:07:30.950>ops <00:07:31.202>owners <00:07:31.454>and <00:07:31.706>so <00:07:31.957>on.

116
00:07:33.010 --> 00:07:37.960
<00:07:33.010>And <00:07:33.137>this <00:07:33.264>is <00:07:33.391>quite <00:07:33.519>bad <00:07:33.646>if <00:07:33.773>you <00:07:33.900>do <00:07:34.028>something <00:07:34.155>nice <00:07:34.282>and <00:07:34.409>uh,

117
00:07:38.060 --> 00:07:41.680
<00:07:38.060>you <00:07:38.147>expend <00:07:38.235>a <00:07:38.322>lot <00:07:38.410>of <00:07:38.497>energy <00:07:38.585>in <00:07:38.672>order <00:07:38.760>to <00:07:38.847>see <00:07:38.935>like <00:07:39.022>who <00:07:39.110>gets <00:07:39.197>the <00:07:39.285>credit <00:07:39.372>for <00:07:39.460>the

118
00:07:41.680 --> 00:07:42.513
accomplishment.

119
00:07:42.900 --> 00:07:46.720
<00:07:42.900>But <00:07:43.007>obviously <00:07:43.115>this <00:07:43.223>is <00:07:43.330>only <00:07:43.438>the <00:07:43.546>happy <00:07:43.653>path <00:07:43.761>because <00:07:43.869>of <00:07:43.976>course <00:07:44.084>if <00:07:44.192>something <00:07:44.299>breaks

120
00:07:46.740 --> 00:07:49.280
<00:07:46.740>in <00:07:46.973>production, <00:07:47.206>it's <00:07:47.440>an <00:07:47.673>ops <00:07:47.906>problem <00:07:48.140>now.

121
00:07:50.550 --> 00:07:52.690
<00:07:50.550>So <00:07:50.900>where <00:07:51.250>do <00:07:51.600>we <00:07:51.950>stand?

122
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<00:07:52.870>We <00:07:52.997>now <00:07:53.124>have <00:07:53.251>modeled <00:07:53.379>agile <00:07:53.506>as <00:07:53.633>a <00:07:53.760>process <00:07:53.888>and <00:07:54.015>we <00:07:54.142>have <00:07:54.270>successfully

123
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<00:07:57.690>distributed <00:07:57.969>ownership <00:07:58.250>in <00:07:58.530>every <00:07:58.810>direction <00:07:59.090>possible.

124
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<00:08:01.080>It's <00:08:01.173>now <00:08:01.266>not <00:08:01.359>the <00:08:01.453>time <00:08:01.546>to <00:08:01.640>settle <00:08:01.733>for <00:08:01.826>anything <00:08:01.919>less <00:08:02.013>than <00:08:02.106>100 <00:08:02.200>to <00:08:02.293>send <00:08:02.386>certainty <00:08:02.479>in

125
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<00:08:06.090>decisions. <00:08:06.245>So <00:08:06.401>managing <00:08:06.556>a <00:08:06.712>digital <00:08:06.867>transformation <00:08:07.023>requires <00:08:07.178>a <00:08:07.334>lot <00:08:07.489>of,

126
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<00:08:10.690>a <00:08:11.032>lot <00:08:11.373>of <00:08:11.716>decisions <00:08:12.058>day-to-day,

127
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<00:08:12.220>large <00:08:12.327>and <00:08:12.435>small <00:08:12.543>and <00:08:12.650>being <00:08:12.758>able <00:08:12.866>to <00:08:12.973>make <00:08:13.081>good <00:08:13.189>decisions <00:08:13.296>is <00:08:13.404>paramount <00:08:13.512>for <00:08:13.620>success.

128
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<00:08:16.790>Former <00:08:17.339>poker <00:08:17.888>player,

129
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<00:08:18.590>any <00:08:18.706>Duke <00:08:18.823>and <00:08:18.940>now <00:08:19.056>author <00:08:19.173>also <00:08:19.289>refers <00:08:19.406>to <00:08:19.523>this <00:08:19.640>as <00:08:19.756>making <00:08:19.873>better <00:08:19.989>decisions

130
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<00:08:23.250>starts <00:08:23.716>with <00:08:24.183>understanding <00:08:24.650>uncertainty.

131
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<00:08:27.360>So <00:08:27.500>uncertainty <00:08:27.640>is <00:08:27.780>obviously <00:08:27.920>part <00:08:28.060>of <00:08:28.200>the <00:08:28.340>real <00:08:28.480>world <00:08:28.620>and <00:08:28.760>software,

132
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<00:08:31.320>we <00:08:31.475>can <00:08:31.631>deal <00:08:31.786>with <00:08:31.942>this <00:08:32.097>in <00:08:32.253>many <00:08:32.408>different <00:08:32.564>ways. <00:08:32.720>Um,

133
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<00:08:34.600>we <00:08:34.693>throw <00:08:34.786>stuff <00:08:34.880>against <00:08:34.973>the <00:08:35.066>wall <00:08:35.159>and <00:08:35.253>see <00:08:35.346>what <00:08:35.440>sticks <00:08:35.533>we <00:08:35.626>can <00:08:35.720>do <00:08:35.813>like <00:08:35.906>AB <00:08:36.000>testing,

134
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<00:08:39.400>can <00:08:39.539>we <00:08:39.679>releases <00:08:39.819>and <00:08:39.959>so <00:08:40.100>forth. <00:08:40.240>And <00:08:40.380>especially <00:08:40.520>easily <00:08:40.659>reversible <00:08:40.799>decisions.

135
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<00:08:44.820>Those <00:08:44.936>are <00:08:45.053>the <00:08:45.170>ones <00:08:45.286>where <00:08:45.403>you <00:08:45.520>don't <00:08:45.636>actually <00:08:45.753>have <00:08:45.870>to <00:08:45.986>analyze <00:08:46.103>a <00:08:46.220>lot,

136
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<00:08:48.470>you <00:08:48.789>just <00:08:49.109>make <00:08:49.428>a <00:08:49.748>decision,

137
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<00:08:50.190>you <00:08:50.297>see <00:08:50.405>if <00:08:50.513>it <00:08:50.620>works <00:08:50.728>out <00:08:50.836>and <00:08:50.943>then <00:08:51.051>if <00:08:51.159>it <00:08:51.266>doesn't <00:08:51.374>you're <00:08:51.482>cross <00:08:51.590>correct.

138
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<00:08:53.800>It's <00:08:53.893>very <00:08:53.986>easy <00:08:54.079>with <00:08:54.173>a <00:08:54.266>limited <00:08:54.359>blast <00:08:54.453>radius <00:08:54.546>and <00:08:54.640>makes <00:08:54.733>no <00:08:54.826>sense <00:08:54.920>to <00:08:55.013>analyze <00:08:55.106>for <00:08:55.199>a

139
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<00:08:58.480>long <00:08:58.596>time <00:08:58.713>if <00:08:58.830>you <00:08:58.946>can <00:08:59.063>just <00:08:59.180>do <00:08:59.296>that. <00:08:59.413>But <00:08:59.530>that <00:08:59.646>is <00:08:59.763>now <00:08:59.880>how,

140
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<00:09:03.010>not <00:09:03.243>how <00:09:03.476>things <00:09:03.710>are <00:09:03.943>done <00:09:04.176>everywhere. <00:09:04.410>However,

141
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<00:09:06.230>I <00:09:06.385>mean <00:09:06.541>some <00:09:06.696>decisions <00:09:06.852>obviously <00:09:07.007>cannot <00:09:07.163>be <00:09:07.318>a <00:09:07.474>b <00:09:07.630>tested.

142
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<00:09:09.130>So <00:09:09.246>if <00:09:09.363>you <00:09:09.480>want <00:09:09.596>to <00:09:09.713>build <00:09:09.830>a <00:09:09.946>large <00:09:10.063>cathedral <00:09:10.180>over <00:09:10.296>a <00:09:10.413>hundred <00:09:10.530>years,

143
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<00:09:12.730>you <00:09:12.830>better <00:09:12.930>be <00:09:13.030>right <00:09:13.130>in <00:09:13.230>your <00:09:13.330>design <00:09:13.430>in <00:09:13.530>the <00:09:13.630>first <00:09:13.730>place <00:09:13.830>from <00:09:13.930>the <00:09:14.030>very <00:09:14.130>beginning.

144
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<00:09:17.130>And <00:09:17.257>this <00:09:17.384>is <00:09:17.511>the <00:09:17.639>way <00:09:17.766>to <00:09:17.893>treat <00:09:18.020>every <00:09:18.148>decision <00:09:18.275>from <00:09:18.402>now <00:09:18.530>on.

145
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<00:09:20.290>You <00:09:20.406>analyze <00:09:20.523>as <00:09:20.640>long <00:09:20.756>as <00:09:20.873>possible <00:09:20.990>until <00:09:21.106>you <00:09:21.223>are <00:09:21.339>100% <00:09:21.456>sure <00:09:21.573>of <00:09:21.689>the

146
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<00:09:24.990>outcome <00:09:25.090>and <00:09:25.190>as <00:09:25.290>if <00:09:25.390>everything <00:09:25.490>you <00:09:25.590>do <00:09:25.690>would <00:09:25.790>be <00:09:25.890>the <00:09:25.990>same <00:09:26.090>as <00:09:26.190>a <00:09:26.290>large <00:09:26.390>scale

147
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<00:09:30.510>construction <00:09:31.259>project.

148
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<00:09:31.850>And <00:09:31.943>when <00:09:32.036>you <00:09:32.130>come <00:09:32.223>to <00:09:32.316>a <00:09:32.410>conclusion <00:09:32.503>at <00:09:32.596>one <00:09:32.690>point <00:09:32.783>in <00:09:32.876>time <00:09:32.970>you <00:09:33.063>expect <00:09:33.156>the <00:09:33.250>promise

149
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<00:09:35.350>outcome <00:09:35.816>with <00:09:36.283>100% <00:09:36.750>likelihood.

150
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<00:09:38.670>This <00:09:38.797>is <00:09:38.924>also <00:09:39.051>very <00:09:39.179>nice <00:09:39.306>because <00:09:39.433>if <00:09:39.560>it <00:09:39.688>then <00:09:39.815>doesn't <00:09:39.942>work <00:09:40.069>out,

151
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<00:09:41.500>you <00:09:41.607>have <00:09:41.715>a <00:09:41.823>person <00:09:41.930>responsible <00:09:42.038>who <00:09:42.146>made <00:09:42.253>a <00:09:42.361>mistake <00:09:42.469>and <00:09:42.576>this <00:09:42.684>will <00:09:42.792>teach <00:09:42.900>them

152
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<00:09:46.740>to <00:09:46.940>take <00:09:47.140>even <00:09:47.340>longer <00:09:47.540>for <00:09:47.740>the <00:09:47.940>next <00:09:48.140>decision.

153
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<00:09:50.960>So <00:09:51.100>where <00:09:51.240>do <00:09:51.380>we <00:09:51.520>stand? <00:09:51.660>We <00:09:51.800>have <00:09:51.940>agile <00:09:52.080>as <00:09:52.220>a <00:09:52.360>process.

154
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<00:09:55.040>We <00:09:55.180>are <00:09:55.319>a <00:09:55.459>distributor <00:09:55.599>of <00:09:55.740>ownership <00:09:55.880>and <00:09:56.020>we <00:09:56.160>completely <00:09:56.300>ignore <00:09:56.439>uncertainty.

155
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<00:09:59.810>It's <00:09:59.965>now <00:10:00.121>the <00:10:00.276>time <00:10:00.432>to <00:10:00.587>use <00:10:00.743>exceptions <00:10:00.898>to <00:10:01.054>make <00:10:01.209>up

156
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<00:10:04.390>completely <00:10:04.961>new <00:10:05.533>rules.

157
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<00:10:06.730>So <00:10:06.830>let <00:10:06.930>me <00:10:07.030>explain <00:10:07.130>in <00:10:07.230>the <00:10:07.330>words <00:10:07.430>or <00:10:07.530>formal <00:10:07.630>options <00:10:07.730>trader <00:10:07.830>and <00:10:07.930>now <00:10:08.030>famous <00:10:08.130>author

158
00:10:11.560 --> 00:10:16.270
<00:10:11.560>again <00:10:11.687>in <00:10:11.814>Asim, <00:10:11.941>mild <00:10:12.069>success <00:10:12.196>can <00:10:12.323>be <00:10:12.450>explainable <00:10:12.578>by <00:10:12.705>skills <00:10:12.832>and <00:10:12.959>labor.

159
00:10:16.860 --> 00:10:21.830
<00:10:16.860>Wild <00:10:16.976>success <00:10:17.093>is <00:10:17.210>attributable <00:10:17.326>to <00:10:17.443>variants <00:10:17.560>or <00:10:17.676>in <00:10:17.793>other <00:10:17.910>words <00:10:18.026>it <00:10:18.143>is <00:10:18.260>random,

160
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<00:10:22.410>it <00:10:22.760>is <00:10:23.110>uh, <00:10:23.459>by <00:10:23.810>chance.

161
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<00:10:25.250>And <00:10:25.483>now <00:10:25.716>we <00:10:25.950>use <00:10:26.183>those <00:10:26.416>random <00:10:26.650>examples.

162
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<00:10:28.580>Does <00:10:28.780>anyone <00:10:28.980>know <00:10:29.180>who <00:10:29.380>these <00:10:29.580>two <00:10:29.780>people <00:10:29.980>are?

163
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<00:10:35.290>Someone <00:10:35.593>in <00:10:35.896>the <00:10:36.199>back.

164
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<00:10:41.740>Okay, <00:10:41.856>I <00:10:41.973>do <00:10:42.090>it <00:10:42.206>loudly <00:10:42.323>and <00:10:42.440>in <00:10:42.556>front. <00:10:42.673>Those <00:10:42.790>are <00:10:42.906>the <00:10:43.023>founders, <00:10:43.140>uh,

165
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<00:10:45.290>of <00:10:45.397>GitLab <00:10:45.505>and <00:10:45.613>they <00:10:45.720>built <00:10:45.828>a <00:10:45.936>monster <00:10:46.043>of <00:10:46.151>a <00:10:46.259>company <00:10:46.366>out <00:10:46.474>of <00:10:46.582>Y <00:10:46.689>Combinator

166
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<00:10:50.090>and <00:10:50.217>they <00:10:50.344>successfully <00:10:50.471>took <00:10:50.599>it <00:10:50.726>public <00:10:50.853>during <00:10:50.980>the, <00:10:51.108>uh, <00:10:51.235>during <00:10:51.362>the <00:10:51.490>pandemic.

167
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<00:10:53.970>And <00:10:54.125>they <00:10:54.281>also <00:10:54.436>2000 <00:10:54.592>people <00:10:54.747>and <00:10:54.903>they <00:10:55.058>are <00:10:55.214>fully <00:10:55.370>remote

168
00:10:59.790 --> 00:11:01.910
<00:10:59.790>a <00:11:00.490>spectacular <00:11:01.189>accomplishment.

169
00:11:02.700 --> 00:11:07.170
<00:11:02.700>They <00:11:02.800>are <00:11:02.900>so <00:11:03.000>successful <00:11:03.100>as <00:11:03.200>a <00:11:03.300>remote <00:11:03.400>only <00:11:03.500>company <00:11:03.600>that <00:11:03.700>they <00:11:03.800>even <00:11:03.900>wrote <00:11:04.000>a <00:11:04.100>book

170
00:11:07.170 --> 00:11:11.050
<00:11:07.170>about <00:11:07.297>it. <00:11:07.424>So <00:11:07.551>everyone <00:11:07.679>can <00:11:07.806>become <00:11:07.933>like <00:11:08.060>them, <00:11:08.188>a <00:11:08.315>remote <00:11:08.442>only <00:11:08.569>company,

171
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<00:11:11.050>which <00:11:11.251>makes <00:11:11.453>a <00:11:11.654>lot <00:11:11.856>of <00:11:12.058>sense.

172
00:11:12.470 --> 00:11:16.820
<00:11:12.470>If <00:11:12.577>your <00:11:12.685>business <00:11:12.793>is <00:11:12.900>to <00:11:13.008>build <00:11:13.116>software <00:11:13.223>and <00:11:13.331>then <00:11:13.439>sell <00:11:13.546>it <00:11:13.654>to <00:11:13.762>other <00:11:13.870>software

173
00:11:17.140 --> 00:11:20.660
<00:11:17.140>companies, <00:11:17.420>it's <00:11:17.699>not <00:11:17.980>as <00:11:18.260>applicable. <00:11:18.540>Um,

174
00:11:21.080 --> 00:11:22.180
<00:11:21.080>to <00:11:21.410>be <00:11:21.740>quite <00:11:22.069>frank,

175
00:11:22.400 --> 00:11:25.940
<00:11:22.400>if <00:11:22.500>you <00:11:22.600>have <00:11:22.699>a <00:11:22.800>workforce <00:11:22.900>that <00:11:23.000>is <00:11:23.100>more <00:11:23.199>blue <00:11:23.300>color <00:11:23.400>and <00:11:23.500>has <00:11:23.600>to <00:11:23.699>physically <00:11:23.800>be

176
00:11:25.940 --> 00:11:28.100
<00:11:25.940>somewhere <00:11:26.220>to <00:11:26.500>perform <00:11:26.780>the <00:11:27.060>actual <00:11:27.340>job,

177
00:11:28.390 --> 00:11:32.820
<00:11:28.390>let's <00:11:28.530>say <00:11:28.670>people <00:11:28.810>in <00:11:28.949>a <00:11:29.090>restaurant <00:11:29.230>serving <00:11:29.370>food <00:11:29.510>or <00:11:29.650>cooking <00:11:29.790>it

178
00:11:33.320 --> 00:11:37.820
<00:11:33.320>or <00:11:33.427>flying <00:11:33.535>an <00:11:33.643>airplane <00:11:33.750>comes <00:11:33.858>to <00:11:33.966>mind <00:11:34.073>maintaining <00:11:34.181>an <00:11:34.289>engine <00:11:34.396>or <00:11:34.504>building <00:11:34.612>a <00:11:34.720>rocket

179
00:11:38.020 --> 00:11:40.460
<00:11:38.020>ship <00:11:38.253>to <00:11:38.486>fly <00:11:38.720>to <00:11:38.953>Mars. <00:11:39.186>So <00:11:39.420>nonetheless,

180
00:11:40.770 --> 00:11:44.690
<00:11:40.770>this <00:11:40.944>handbook <00:11:41.120>is <00:11:41.295>cited <00:11:41.470>very <00:11:41.645>often <00:11:41.819>in <00:11:41.995>those <00:11:42.170>companies

181
00:11:45.290 --> 00:11:49.700
<00:11:45.290>because <00:11:45.383>it <00:11:45.476>is <00:11:45.569>completely <00:11:45.663>treated <00:11:45.756>as <00:11:45.849>a <00:11:45.943>new <00:11:46.036>rule <00:11:46.130>and <00:11:46.223>not <00:11:46.316>the <00:11:46.410>random <00:11:46.503>outlier <00:11:46.596>that <00:11:46.689>I

182
00:11:49.700 --> 00:11:54.050
<00:11:49.700>think <00:11:49.900>it <00:11:50.100>is. <00:11:50.300>Okay, <00:11:50.500>A <00:11:50.700>different <00:11:50.900>example, <00:11:51.100>example,

183
00:11:54.070 --> 00:11:57.370
<00:11:54.070>I'm <00:11:54.197>sure <00:11:54.324>many <00:11:54.451>people <00:11:54.579>know <00:11:54.706>who <00:11:54.833>this <00:11:54.960>is, <00:11:55.088>should <00:11:55.215>be <00:11:55.342>more <00:11:55.470>known.

184
00:11:58.600 --> 00:12:01.770
<00:11:58.600>This <00:11:58.755>is <00:11:58.911>David <00:11:59.066>Meyer <00:11:59.222>Hanson, <00:11:59.377>creator <00:11:59.533>of <00:11:59.688>Ruby <00:11:59.844>on <00:12:00.000>Rails,

185
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<00:12:01.770>which <00:12:01.925>I'm <00:12:02.081>still <00:12:02.236>to <00:12:02.392>this <00:12:02.547>day, <00:12:02.703>eternally <00:12:02.858>grateful <00:12:03.014>for <00:12:03.170>that.

186
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<00:12:05.810>He <00:12:05.965>built <00:12:06.121>that <00:12:06.276>and <00:12:06.432>he's <00:12:06.587>also <00:12:06.743>the <00:12:06.898>co-founder <00:12:07.054>of <00:12:07.209>Basecamp,

187
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<00:12:09.020>which <00:12:09.300>is <00:12:09.579>another <00:12:09.860>tremendously <00:12:10.140>successful <00:12:10.420>company,

188
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<00:12:11.620>fully <00:12:11.853>owned <00:12:12.086>by <00:12:12.320>him <00:12:12.553>and <00:12:12.786>his <00:12:13.020>co-founder.

189
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<00:12:13.950>And <00:12:14.050>he <00:12:14.150>had <00:12:14.250>also <00:12:14.350>so <00:12:14.450>much <00:12:14.550>success <00:12:14.650>that <00:12:14.750>he <00:12:14.850>wrote <00:12:14.950>books <00:12:15.050>about <00:12:15.150>it <00:12:15.250>so <00:12:15.350>that

190
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<00:12:18.930>people <00:12:19.046>could <00:12:19.163>do <00:12:19.280>things <00:12:19.396>more <00:12:19.513>like <00:12:19.630>he <00:12:19.746>does <00:12:19.863>it. <00:12:19.979>So <00:12:20.096>on <00:12:20.213>Before <00:12:20.329>GitLab,

191
00:12:24.040 --> 00:12:28.570
<00:12:24.040>this <00:12:24.156>was <00:12:24.273>like <00:12:24.390>the <00:12:24.506>most <00:12:24.623>frequent <00:12:24.740>cited <00:12:24.856>reference <00:12:24.973>for <00:12:25.089>remote <00:12:25.206>only <00:12:25.323>companies <00:12:25.439>and

192
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<00:12:28.570>with <00:12:28.677>other <00:12:28.785>business <00:12:28.893>rules, <00:12:29.000>uh, <00:12:29.108>working <00:12:29.216>only <00:12:29.323>four <00:12:29.431>days <00:12:29.539>a <00:12:29.646>week <00:12:29.754>during <00:12:29.862>the <00:12:29.970>summer,

193
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<00:12:33.550>um, <00:12:33.880>stuff <00:12:34.209>like <00:12:34.540>this.

194
00:12:35.310 --> 00:12:40.170
<00:12:35.310>And <00:12:35.426>while <00:12:35.543>I <00:12:35.660>have <00:12:35.776>the <00:12:35.893>utmost <00:12:36.010>respect <00:12:36.126>for <00:12:36.243>the <00:12:36.359>accomplishment <00:12:36.476>of <00:12:36.593>what <00:12:36.709>Basecamp

195
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<00:12:40.190>and <00:12:40.423>then <00:12:40.656>Ruby <00:12:40.890>on <00:12:41.123>Rails <00:12:41.356>have <00:12:41.590>achieved,

196
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<00:12:42.310>it <00:12:42.465>is <00:12:42.621>a <00:12:42.776>company <00:12:42.932>building <00:12:43.087>project <00:12:43.243>management <00:12:43.398>software <00:12:43.554>with <00:12:43.709>34

197
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<00:12:47.770>employees. <00:12:47.944>And <00:12:48.120>the <00:12:48.295>notion <00:12:48.470>that <00:12:48.645>any <00:12:48.819>established <00:12:48.995>large <00:12:49.170>company,

198
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<00:12:52.570>um, <00:12:52.677>of <00:12:52.785>any <00:12:52.893>size <00:12:53.000>can <00:12:53.108>apply <00:12:53.216>these <00:12:53.323>rules <00:12:53.431>in <00:12:53.539>exactly <00:12:53.646>the <00:12:53.754>same <00:12:53.862>way, <00:12:53.970>uh,

199
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<00:12:57.720>is <00:12:57.827>a <00:12:57.935>little <00:12:58.043>bit <00:12:58.150>comical <00:12:58.258>to <00:12:58.366>me. <00:12:58.473>So <00:12:58.581>I'm <00:12:58.689>I'm <00:12:58.796>very <00:12:58.904>sorry. <00:12:59.012>But <00:12:59.120>um,

200
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<00:13:02.690>this <00:13:02.817>of <00:13:02.944>course <00:13:03.071>shouldn't <00:13:03.199>keep <00:13:03.326>you <00:13:03.453>from <00:13:03.580>ev <00:13:03.708>evangelizing <00:13:03.835>these <00:13:03.962>ideas <00:13:04.090>anyhow

201
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<00:13:06.060>because <00:13:06.234>if <00:13:06.410>they <00:13:06.584>work <00:13:06.760>for <00:13:06.935>34 <00:13:07.109>people <00:13:07.285>in <00:13:07.459>Chicago,

202
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<00:13:09.400>you <00:13:09.540>could <00:13:09.680>certainly <00:13:09.819>apply <00:13:09.959>them <00:13:10.100>to <00:13:10.240>let's <00:13:10.380>say <00:13:10.520>a <00:13:10.660>global <00:13:10.800>hotel,

203
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<00:13:12.750>hotel <00:13:12.983>chain <00:13:13.216>with <00:13:13.450>20,000 <00:13:13.683>blue <00:13:13.916>collar <00:13:14.150>workers.

204
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<00:13:17.320>So <00:13:17.460>now <00:13:17.600>you <00:13:17.740>treat <00:13:17.880>agile <00:13:18.020>as <00:13:18.160>a <00:13:18.300>process, <00:13:18.440>you <00:13:18.580>distribute <00:13:18.720>ownership,

205
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<00:13:22.280>you <00:13:22.396>only <00:13:22.513>accept <00:13:22.630>100% <00:13:22.746>certainty <00:13:22.863>in <00:13:22.980>decisions <00:13:23.096>and <00:13:23.213>you <00:13:23.329>run <00:13:23.446>around <00:13:23.563>and <00:13:23.680>tell

206
00:13:27.180 --> 00:13:29.500
<00:13:27.180>everyone <00:13:27.380>to <00:13:27.579>just <00:13:27.780>be <00:13:27.979>like <00:13:28.180>Basecamp <00:13:28.380>or <00:13:28.579>GitLab.

207
00:13:29.600 --> 00:13:32.820
<00:13:29.600>And <00:13:29.800>now <00:13:30.000>is <00:13:30.200>the <00:13:30.400>time <00:13:30.600>to <00:13:30.800>communicate <00:13:31.000>ambiguously.

208
00:13:34.350 --> 00:13:35.320
<00:13:34.350>What <00:13:34.524>do <00:13:34.699>I <00:13:34.873>mean <00:13:35.048>by <00:13:35.223>this?

209
00:13:36.310 --> 00:13:40.690
<00:13:36.310>So <00:13:36.437>according <00:13:36.564>to <00:13:36.691>Ben <00:13:36.819>Horowitz <00:13:36.946>famous <00:13:37.073>venture <00:13:37.200>capitalist <00:13:37.328>from <00:13:37.455>Indu <00:13:37.582>Horowitz <00:13:37.709>and

210
00:13:40.690 --> 00:13:42.460
<00:13:40.690>also <00:13:41.390>author, <00:13:42.090>um,

211
00:13:42.880 --> 00:13:47.620
<00:13:42.880>on <00:13:43.007>books <00:13:43.134>of <00:13:43.261>on <00:13:43.389>leadership <00:13:43.516>as <00:13:43.643>a <00:13:43.770>company <00:13:43.898>grows <00:13:44.025>com <00:13:44.152>communication <00:13:44.280>becomes

212
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<00:13:47.760>its <00:13:47.887>biggest <00:13:48.014>challenge. <00:13:48.141>You <00:13:48.269>know, <00:13:48.396>when <00:13:48.523>you <00:13:48.650>add <00:13:48.778>a <00:13:48.905>lot <00:13:49.032>of <00:13:49.160>people,

213
00:13:51.570 --> 00:13:55.750
<00:13:51.570>they <00:13:51.677>don't <00:13:51.785>know <00:13:51.893>the <00:13:52.000>culture <00:13:52.108>from <00:13:52.216>the <00:13:52.323>very <00:13:52.431>beginning <00:13:52.539>and <00:13:52.646>they <00:13:52.754>don't <00:13:52.862>know <00:13:52.970>how

214
00:13:55.750 --> 00:13:56.290
<00:13:55.750>things <00:13:55.992>are <00:13:56.236>done.

215
00:13:56.290 --> 00:14:00.270
<00:13:56.290>So <00:13:56.406>they <00:13:56.523>are <00:13:56.640>extremely <00:13:56.756>receptive <00:13:56.873>to <00:13:56.990>the <00:13:57.106>communication <00:13:57.223>and <00:13:57.339>the <00:13:57.456>messages <00:13:57.573>in <00:13:57.689>the

216
00:14:00.270 --> 00:14:04.310
<00:14:00.270>beginning <00:14:00.397>and <00:14:00.524>you <00:14:00.651>can <00:14:00.779>use <00:14:00.906>this <00:14:01.033>to <00:14:01.160>your <00:14:01.288>advantage <00:14:01.415>to <00:14:01.542>irritate <00:14:01.670>them.

217
00:14:05.710 --> 00:14:09.760
<00:14:05.710>Okay, <00:14:05.803>this <00:14:05.896>is <00:14:05.990>a <00:14:06.083>one <00:14:06.176>and <00:14:06.270>only <00:14:06.363>real <00:14:06.456>life <00:14:06.550>example <00:14:06.643>of <00:14:06.736>something <00:14:06.830>that <00:14:06.923>I <00:14:07.016>did <00:14:07.110>myself.

218
00:14:10.140 --> 00:14:14.000
<00:14:10.140>Um, <00:14:10.233>so <00:14:10.326>please <00:14:10.420>keep <00:14:10.513>it <00:14:10.606>between <00:14:10.699>you <00:14:10.793>and <00:14:10.886>me <00:14:10.980>'cause <00:14:11.073>I'm <00:14:11.166>not <00:14:11.260>totally <00:14:11.353>proud <00:14:11.446>of <00:14:11.540>it.

219
00:14:14.620 --> 00:14:18.080
<00:14:14.620>But <00:14:14.727>this <00:14:14.835>was <00:14:14.943>like <00:14:15.050>a <00:14:15.158>couple <00:14:15.266>of <00:14:15.373>years <00:14:15.481>ago <00:14:15.589>during <00:14:15.696>an <00:14:15.804>all <00:14:15.912>hands <00:14:16.020>meeting,

220
00:14:18.090 --> 00:14:21.520
<00:14:18.090>maybe <00:14:18.290>100 <00:14:18.490>people <00:14:18.690>in <00:14:18.890>physical <00:14:19.090>at <00:14:19.290>attendance. <00:14:19.490>Um,

221
00:14:21.780 --> 00:14:26.600
<00:14:21.780>my <00:14:21.880>plan <00:14:21.980>was <00:14:22.079>to <00:14:22.180>get <00:14:22.280>everyone <00:14:22.380>hyped <00:14:22.480>and <00:14:22.579>motivated <00:14:22.680>for <00:14:22.780>the <00:14:22.880>next <00:14:22.980>couple <00:14:23.079>of <00:14:23.180>weeks.

222
00:14:27.300 --> 00:14:32.000
<00:14:27.300>And <00:14:27.407>so <00:14:27.515>I <00:14:27.623>was, <00:14:27.730>I <00:14:27.838>was <00:14:27.946>looking <00:14:28.053>for <00:14:28.161>motivational <00:14:28.269>video <00:14:28.376>material <00:14:28.484>on <00:14:28.592>the <00:14:28.699>internet

223
00:14:32.980 --> 00:14:35.080
<00:14:32.980>and <00:14:33.180>I <00:14:33.380>decided <00:14:33.580>to <00:14:33.780>show <00:14:33.980>this <00:14:34.180>guy <00:14:34.380>here,

224
00:14:35.150 --> 00:14:39.240
<00:14:35.150>this <00:14:35.250>is <00:14:35.350>Eddie <00:14:35.449>Hall <00:14:35.550>from <00:14:35.650>the <00:14:35.750>UK <00:14:35.850>world's <00:14:35.949>strongest <00:14:36.050>man <00:14:36.150>world <00:14:36.250>record <00:14:36.350>holder <00:14:36.449>on <00:14:36.550>the

225
00:14:39.240 --> 00:14:42.960
<00:14:39.240>deadlift. <00:14:39.367>Deadlift <00:14:39.494>is <00:14:39.621>where <00:14:39.749>you <00:14:39.876>pick <00:14:40.003>up <00:14:40.130>a <00:14:40.258>heavyweight <00:14:40.385>from <00:14:40.512>the <00:14:40.640>ground,

226
00:14:44.060 --> 00:14:48.160
<00:14:44.060>not <00:14:44.199>much <00:14:44.339>more <00:14:44.479>to <00:14:44.619>it. <00:14:44.760>Um, <00:14:44.900>and <00:14:45.040>in <00:14:45.180>this <00:14:45.319>video, <00:14:45.459>uh,

227
00:14:48.160 --> 00:14:51.080
<00:14:48.160>in <00:14:48.300>front <00:14:48.439>of <00:14:48.579>a <00:14:48.719>large <00:14:48.860>audience, <00:14:49.000>he <00:14:49.140>pulled <00:14:49.280>this <00:14:49.420>500 <00:14:49.560>kilograms,

228
00:14:52.600 --> 00:14:55.480
<00:14:52.600>expanded <00:14:52.727>a <00:14:52.854>lot <00:14:52.981>of <00:14:53.109>strength, <00:14:53.236>then <00:14:53.363>he <00:14:53.490>started <00:14:53.618>bleeding <00:14:53.745>from <00:14:53.872>the <00:14:54.000>nose,

229
00:14:55.620 --> 00:14:58.800
<00:14:55.620>the <00:14:55.713>nose <00:14:55.806>a <00:14:55.900>little <00:14:55.993>and <00:14:56.086>then <00:14:56.180>he <00:14:56.273>collapsed <00:14:56.366>and <00:14:56.460>then <00:14:56.553>he <00:14:56.646>was <00:14:56.740>two <00:14:56.833>weeks <00:14:56.926>in <00:14:57.020>the

230
00:14:58.920 --> 00:15:03.380
<00:14:58.920>hospital. <00:14:59.047>So <00:14:59.174>he's <00:14:59.301>fine <00:14:59.429>now. <00:14:59.556>Um, <00:14:59.683>but <00:14:59.810>an <00:14:59.938>amazing <00:15:00.065>feat <00:15:00.192>of <00:15:00.319>strength,

231
00:15:03.610 --> 00:15:07.020
<00:15:03.610>grit <00:15:03.737>and <00:15:03.864>perseverance. <00:15:03.991>And <00:15:04.119>I <00:15:04.246>even <00:15:04.373>showed <00:15:04.500>it <00:15:04.628>beforehand <00:15:04.755>to <00:15:04.882>a <00:15:05.010>colleague,

232
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<00:15:07.400>we <00:15:07.493>tend <00:15:07.586>to <00:15:07.680>think <00:15:07.773>a <00:15:07.866>light <00:15:07.959>and <00:15:08.053>he <00:15:08.146>said <00:15:08.240>it's <00:15:08.333>a <00:15:08.426>great <00:15:08.520>idea, <00:15:08.613>let's <00:15:08.706>show <00:15:08.800>this.

233
00:15:11.280 --> 00:15:14.220
<00:15:11.280>And <00:15:11.396>then <00:15:11.513>after <00:15:11.630>the <00:15:11.746>video <00:15:11.863>I <00:15:11.980>looked <00:15:12.096>into <00:15:12.213>a <00:15:12.329>lot <00:15:12.446>of <00:15:12.563>disturbed <00:15:12.680>faces.

234
00:15:14.450 --> 00:15:17.900
<00:15:14.450>Unfortunately <00:15:14.650>people <00:15:14.850>got <00:15:15.050>it <00:15:15.250>completely <00:15:15.450>the <00:15:15.650>wrong <00:15:15.850>way.

235
00:15:18.710 --> 00:15:22.560
<00:15:18.710>They <00:15:18.810>got <00:15:18.910>the <00:15:19.010>message <00:15:19.110>that <00:15:19.210>they <00:15:19.310>are <00:15:19.410>not <00:15:19.510>working <00:15:19.610>hard <00:15:19.710>enough <00:15:19.810>and <00:15:19.910>some <00:15:20.010>even <00:15:20.110>thought

236
00:15:22.560 --> 00:15:25.280
<00:15:22.560>that <00:15:22.699>they <00:15:22.839>have <00:15:22.979>to <00:15:23.119>program <00:15:23.260>until <00:15:23.400>they <00:15:23.540>bleed <00:15:23.680>from <00:15:23.819>the <00:15:23.959>nose.

237
00:15:25.900 --> 00:15:29.780
<00:15:25.900>So <00:15:26.180>great <00:15:26.459>way <00:15:26.740>to <00:15:27.020>communicate <00:15:27.300>ambiguously.

238
00:15:30.760 --> 00:15:34.700
<00:15:30.760>So <00:15:30.900>now <00:15:31.040>you <00:15:31.180>treat <00:15:31.319>agile <00:15:31.460>as <00:15:31.600>a <00:15:31.740>process. <00:15:31.880>You <00:15:32.020>distribute <00:15:32.160>ownership,

239
00:15:35.950 --> 00:15:39.290
<00:15:35.950>you <00:15:36.125>ignore <00:15:36.300>uncertainty, <00:15:36.475>you <00:15:36.650>make <00:15:36.825>rules <00:15:37.000>out <00:15:37.175>of <00:15:37.350>exceptions,

240
00:15:39.290 --> 00:15:42.930
<00:15:39.290>and <00:15:39.406>you <00:15:39.523>show <00:15:39.640>videos <00:15:39.756>of <00:15:39.873>people <00:15:39.990>bleeding <00:15:40.106>from <00:15:40.223>the <00:15:40.339>nose <00:15:40.456>for <00:15:40.573>motivation. <00:15:40.689>Great.

241
00:15:43.510 --> 00:15:46.890
<00:15:43.510>Now <00:15:43.637>we <00:15:43.764>just <00:15:43.891>need <00:15:44.019>to <00:15:44.146>transfer <00:15:44.273>concepts <00:15:44.400>that <00:15:44.528>your <00:15:44.655>company <00:15:44.782>already <00:15:44.910>knows,

242
00:15:47.120 --> 00:15:51.850
<00:15:47.120>like <00:15:47.247>in <00:15:47.374>the <00:15:47.501>physical <00:15:47.629>world <00:15:47.756>to <00:15:47.883>the <00:15:48.010>world <00:15:48.138>of <00:15:48.265>building <00:15:48.392>software. <00:15:48.520>Yeah.

243
00:15:52.150 --> 00:15:56.370
<00:15:52.150>And <00:15:52.266>the <00:15:52.383>secret <00:15:52.500>here <00:15:52.616>to <00:15:52.733>seem <00:15:52.850>to <00:15:52.966>be <00:15:53.083>doing <00:15:53.199>something <00:15:53.316>while <00:15:53.433>actually <00:15:53.550>accomplishing

244
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<00:15:56.370>very <00:15:56.457>little <00:15:56.545>or <00:15:56.632>in <00:15:56.720>the <00:15:56.807>words <00:15:56.895>of <00:15:56.982>former <00:15:57.070>inter <00:15:57.157>c <00:15:57.245>e <00:15:57.332>o <00:15:57.420>and <00:15:57.507>the <00:15:57.595>godfather <00:15:57.682>of <00:15:57.770>uh,

245
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<00:16:01.310>the <00:16:01.465>framework <00:16:01.621>objectives <00:16:01.776>and <00:16:01.932>key <00:16:02.087>results <00:16:02.243>and <00:16:02.398>the <00:16:02.554>growth, <00:16:02.709>um,

246
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<00:16:05.000>stressing <00:16:05.127>output <00:16:05.254>is <00:16:05.381>the <00:16:05.509>key <00:16:05.636>to <00:16:05.763>improving <00:16:05.890>productivity <00:16:06.018>while <00:16:06.145>looking <00:16:06.272>to <00:16:06.400>increase

247
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<00:16:09.690>activity <00:16:09.923>can <00:16:10.156>result <00:16:10.390>in <00:16:10.623>just <00:16:10.856>the <00:16:11.090>opposite.

248
00:16:13.450 --> 00:16:15.870
<00:16:13.450>So <00:16:13.800>couple <00:16:14.150>of <00:16:14.500>examples. <00:16:14.850>Um,

249
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<00:16:16.120>let's <00:16:16.227>say <00:16:16.335>you <00:16:16.443>run <00:16:16.550>a <00:16:16.658>large <00:16:16.766>scale <00:16:16.873>industrial <00:16:16.981>food <00:16:17.089>company <00:16:17.196>and <00:16:17.304>you <00:16:17.412>have <00:16:17.520>large

250
00:16:20.870 --> 00:16:25.230
<00:16:20.870>scale <00:16:21.010>industrial <00:16:21.150>kitchens <00:16:21.290>and <00:16:21.430>you <00:16:21.570>have <00:16:21.710>lots <00:16:21.850>of <00:16:21.990>people, <00:16:22.130>low <00:16:22.270>scale,

251
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<00:16:25.570>low <00:16:25.663>wage <00:16:25.756>workers <00:16:25.850>and <00:16:25.943>you <00:16:26.036>refer <00:16:26.130>to <00:16:26.223>them <00:16:26.316>as <00:16:26.410>hands <00:16:26.503>'cause <00:16:26.596>that's <00:16:26.690>what <00:16:26.783>they <00:16:26.876>are <00:16:26.970>to

252
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<00:16:30.550>you. <00:16:30.650>They <00:16:30.750>prepare <00:16:30.849>food, <00:16:30.949>you <00:16:31.050>need <00:16:31.150>lots <00:16:31.250>of <00:16:31.349>them. <00:16:31.449>And <00:16:31.550>if <00:16:31.650>you <00:16:31.750>have <00:16:31.849>a <00:16:31.949>shortage,

253
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<00:16:34.810>you <00:16:34.903>say <00:16:34.996>things <00:16:35.089>like, <00:16:35.183>uh, <00:16:35.276>just <00:16:35.369>go <00:16:35.463>to <00:16:35.556>the <00:16:35.650>labor <00:16:35.743>market <00:16:35.836>and <00:16:35.930>get <00:16:36.023>me <00:16:36.116>more <00:16:36.209>hands.

254
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<00:16:39.170>So <00:16:39.371>this <00:16:39.572>is <00:16:39.773>what <00:16:39.973>you <00:16:40.175>already <00:16:40.376>know.

255
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<00:16:40.940>This <00:16:41.080>can <00:16:41.220>be <00:16:41.360>easily <00:16:41.500>transferred <00:16:41.640>to <00:16:41.780>the <00:16:41.920>world <00:16:42.060>of <00:16:42.200>software <00:16:42.340>development.

256
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<00:16:44.590>'cause <00:16:44.717>what <00:16:44.844>do <00:16:44.971>you <00:16:45.099>also <00:16:45.226>need <00:16:45.353>for <00:16:45.480>software <00:16:45.608>development? <00:16:45.735>You <00:16:45.862>need <00:16:45.990>hands,

257
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<00:16:48.780>many <00:16:48.907>hands, <00:16:49.034>many <00:16:49.161>hands <00:16:49.289>at <00:16:49.416>many <00:16:49.543>keyboards, <00:16:49.670>uh, <00:16:49.798>cheap <00:16:49.925>hands <00:16:50.052>from <00:16:50.180>everywhere.

258
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<00:16:53.850>The <00:16:54.005>more <00:16:54.161>hands <00:16:54.316>you <00:16:54.472>have, <00:16:54.627>the <00:16:54.783>more <00:16:54.938>code <00:16:55.094>you <00:16:55.250>get.

259
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<00:16:55.710>This <00:16:55.850>is <00:16:55.990>like <00:16:56.130>a <00:16:56.270>winning <00:16:56.410>concept <00:16:56.550>that <00:16:56.690>you <00:16:56.830>can <00:16:56.970>use. <00:16:57.110>Um,

260
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<00:16:59.010>if <00:16:59.103>you <00:16:59.196>come <00:16:59.290>from <00:16:59.383>this <00:16:59.476>world. <00:16:59.569>Okay, <00:16:59.663>but <00:16:59.756>I <00:16:59.850>get <00:16:59.943>it, <00:17:00.036>you <00:17:00.130>don't <00:17:00.223>like <00:17:00.316>cheap. <00:17:00.410>Uh,

261
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<00:17:02.910>I <00:17:03.216>can <00:17:03.521>also <00:17:03.828>do <00:17:04.134>expensive.

262
00:17:04.280 --> 00:17:08.470
<00:17:04.280>Let's <00:17:04.435>say <00:17:04.591>you <00:17:04.746>are <00:17:04.902>an <00:17:05.057>industrial <00:17:05.213>company <00:17:05.368>with <00:17:05.524>expensive <00:17:05.680>machinery,

263
00:17:08.810 --> 00:17:12.950
<00:17:08.810>robots <00:17:08.965>and <00:17:09.121>so <00:17:09.276>on. <00:17:09.432>Um, <00:17:09.587>so <00:17:09.743>you <00:17:09.898>could <00:17:10.054>also, <00:17:10.210>um,

264
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<00:17:13.050>use <00:17:13.509>these <00:17:13.967>concepts.

265
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<00:17:14.369>So <00:17:14.497>where <00:17:14.624>you <00:17:14.751>would <00:17:14.879>basically <00:17:15.006>manage <00:17:15.133>the <00:17:15.260>capacity <00:17:15.388>utilization <00:17:15.515>of <00:17:15.642>your <00:17:15.770>expensive

266
00:17:19.550 --> 00:17:23.990
<00:17:19.550>resources. <00:17:19.724>And <00:17:19.899>you <00:17:20.075>know <00:17:20.250>what's <00:17:20.425>also <00:17:20.599>expensive <00:17:20.774>software <00:17:20.950>developers.

267
00:17:24.370 --> 00:17:27.590
<00:17:24.369>So <00:17:24.486>you <00:17:24.603>manage <00:17:24.719>them <00:17:24.836>like <00:17:24.953>a <00:17:25.069>machine, <00:17:25.186>you <00:17:25.303>refer <00:17:25.419>to <00:17:25.536>them <00:17:25.653>as <00:17:25.770>resources,

268
00:17:28.170 --> 00:17:30.190
<00:17:28.170>you <00:17:28.450>try <00:17:28.730>to <00:17:29.010>maximize <00:17:29.290>their, <00:17:29.570>uh,

269
00:17:30.200 --> 00:17:34.470
<00:17:30.200>their <00:17:30.300>uptime <00:17:30.400>and <00:17:30.500>reduce <00:17:30.600>the <00:17:30.700>downtime <00:17:30.800>and <00:17:30.900>you <00:17:31.000>get <00:17:31.100>a <00:17:31.200>little <00:17:31.300>bit <00:17:31.400>nervous <00:17:31.500>when <00:17:31.600>they

270
00:17:34.470 --> 00:17:38.550
<00:17:34.470>don't <00:17:34.586>hit <00:17:34.703>the <00:17:34.820>keyboard <00:17:34.936>for <00:17:35.053>a <00:17:35.170>certain <00:17:35.286>period <00:17:35.403>of <00:17:35.520>time. <00:17:35.636>Also <00:17:35.753>winning <00:17:35.870>concept.

271
00:17:38.730 --> 00:17:40.270
<00:17:38.730>And <00:17:39.076>then <00:17:39.423>the <00:17:39.769>last <00:17:40.116>one,

272
00:17:40.800 --> 00:17:45.150
<00:17:40.800>maybe <00:17:40.893>my <00:17:40.986>favorite <00:17:41.080>one <00:17:41.173>as <00:17:41.266>it <00:17:41.360>is <00:17:41.453>from <00:17:41.546>a <00:17:41.639>friend <00:17:41.733>who <00:17:41.826>wanted, <00:17:41.919>uh, <00:17:42.013>to <00:17:42.106>stay <00:17:42.200>anonymous.

273
00:17:45.950 --> 00:17:46.990
<00:17:45.950>I <00:17:46.137>call <00:17:46.324>this <00:17:46.511>the <00:17:46.698>break <00:17:46.886>room.

274
00:17:48.190 --> 00:17:52.550
<00:17:48.190>And <00:17:48.297>it's <00:17:48.405>basically <00:17:48.513>a <00:17:48.620>nice <00:17:48.728>louy <00:17:48.836>kind <00:17:48.943>of <00:17:49.051>area <00:17:49.159>that <00:17:49.266>you <00:17:49.374>see <00:17:49.482>oftentimes <00:17:49.590>when

275
00:17:52.890 --> 00:17:57.350
<00:17:52.890>people <00:17:53.017>do <00:17:53.144>digital <00:17:53.271>transformations. <00:17:53.399>It's <00:17:53.526>a <00:17:53.653>marketplace <00:17:53.780>where <00:17:53.908>you <00:17:54.035>can <00:17:54.162>work <00:17:54.290>from,

276
00:17:57.350 --> 00:18:00.390
<00:17:57.350>where <00:17:57.505>you <00:17:57.661>can <00:17:57.816>have <00:17:57.972>meetings <00:17:58.127>and <00:17:58.283>so <00:17:58.438>on. <00:17:58.594>And <00:17:58.750>uh,

277
00:18:00.390 --> 00:18:05.070
<00:18:00.390>this <00:18:00.506>friend <00:18:00.623>also <00:18:00.740>had <00:18:00.856>this <00:18:00.973>marketplace <00:18:01.090>and <00:18:01.206>he <00:18:01.323>got <00:18:01.440>pushback <00:18:01.556>from <00:18:01.673>senior <00:18:01.790>management

278
00:18:05.090 --> 00:18:07.710
<00:18:05.090>all <00:18:05.217>the <00:18:05.344>time. <00:18:05.471>He <00:18:05.599>said, <00:18:05.726>could <00:18:05.853>we <00:18:05.980>get <00:18:06.108>rid <00:18:06.235>of <00:18:06.362>some <00:18:06.490>contractors?

279
00:18:07.890 --> 00:18:11.150
<00:18:07.890>Do <00:18:07.997>we <00:18:08.105>need <00:18:08.213>all <00:18:08.320>those <00:18:08.428>people? <00:18:08.536>We <00:18:08.643>don't <00:18:08.751>have <00:18:08.859>enough <00:18:08.966>for <00:18:09.074>them <00:18:09.182>to <00:18:09.290>do.

280
00:18:12.370 --> 00:18:14.710
<00:18:12.370>And <00:18:12.525>he <00:18:12.681>was <00:18:12.836>really <00:18:12.992>puzzled <00:18:13.147>because <00:18:13.303>he <00:18:13.458>couldn't <00:18:13.614>understand <00:18:13.770>like,

281
00:18:14.710 --> 00:18:15.950
<00:18:14.710>where <00:18:14.933>does <00:18:15.156>this <00:18:15.379>notion <00:18:15.602>come <00:18:15.826>from?

282
00:18:16.330 --> 00:18:21.250
<00:18:16.330>And <00:18:16.457>the <00:18:16.584>notion <00:18:16.711>comes <00:18:16.839>from <00:18:16.966>the <00:18:17.093>physical <00:18:17.220>workforce <00:18:17.348>that <00:18:17.475>this <00:18:17.602>company <00:18:17.730>had.

283
00:18:21.720 --> 00:18:24.930
<00:18:21.720>They <00:18:21.847>would <00:18:21.974>start <00:18:22.101>shift <00:18:22.229>work <00:18:22.356>at <00:18:22.483>six <00:18:22.610>in <00:18:22.738>the <00:18:22.865>morning, <00:18:22.992>manual <00:18:23.120>labor,

284
00:18:25.030 --> 00:18:29.010
<00:18:25.030>and <00:18:25.123>then <00:18:25.216>they <00:18:25.310>would <00:18:25.403>go <00:18:25.496>to <00:18:25.590>their <00:18:25.683>break <00:18:25.776>room <00:18:25.870>at <00:18:25.963>nine <00:18:26.056>and <00:18:26.149>have <00:18:26.243>a <00:18:26.336>20 <00:18:26.430>minute

285
00:18:29.440 --> 00:18:31.090
<00:18:29.440>breakfast <00:18:29.720>break <00:18:30.000>to <00:18:30.280>have <00:18:30.560>like <00:18:30.840>a,

286
00:18:31.810 --> 00:18:35.450
<00:18:31.810>I <00:18:31.897>don't <00:18:31.985>know <00:18:32.072>how <00:18:32.159>to <00:18:32.247>say <00:18:32.335>this <00:18:32.422>in <00:18:32.510>English <00:18:32.597>and <00:18:32.685>a <00:18:32.772>coffee <00:18:32.860>and <00:18:32.947>then <00:18:33.034>back <00:18:33.122>to <00:18:33.210>work.

287
00:18:35.520 --> 00:18:38.530
<00:18:35.520>They <00:18:35.636>only, <00:18:35.753>uh, <00:18:35.870>would <00:18:35.986>spend <00:18:36.103>time <00:18:36.220>there <00:18:36.336>if <00:18:36.453>they <00:18:36.570>were <00:18:36.686>on <00:18:36.803>a <00:18:36.920>break.

288
00:18:38.910 --> 00:18:42.530
<00:18:38.910>And <00:18:39.017>this <00:18:39.125>is <00:18:39.233>the <00:18:39.340>perfect <00:18:39.448>concept. <00:18:39.556>Build <00:18:39.663>a <00:18:39.771>very <00:18:39.879>nice <00:18:39.986>loungey <00:18:40.094>kind <00:18:40.202>of <00:18:40.310>area,

289
00:18:42.630 --> 00:18:46.210
<00:18:42.630>but <00:18:42.746>then <00:18:42.863>get <00:18:42.980>nervous <00:18:43.096>if <00:18:43.213>anyone <00:18:43.330>is <00:18:43.446>actually <00:18:43.563>there <00:18:43.680>because <00:18:43.796>he's <00:18:43.913>not <00:18:44.030>working.

290
00:18:47.210 --> 00:18:50.470
<00:18:47.210>Great <00:18:47.490>way. <00:18:47.770>Alright, <00:18:48.050>so <00:18:48.330>the <00:18:48.610>summary,

291
00:18:50.770 --> 00:18:53.710
<00:18:50.770>I'm <00:18:50.925>not <00:18:51.081>going <00:18:51.236>to <00:18:51.392>repeat <00:18:51.547>those <00:18:51.703>six <00:18:51.858>again, <00:18:52.014>but <00:18:52.170>um,

292
00:18:53.810 --> 00:18:57.590
<00:18:53.810>if <00:18:53.937>you <00:18:54.064>take <00:18:54.191>anything <00:18:54.319>away <00:18:54.446>from <00:18:54.573>this, <00:18:54.700>then <00:18:54.828>the <00:18:54.955>last <00:18:55.082>quote, <00:18:55.210>uh,

293
00:18:57.600 --> 00:19:00.950
<00:18:57.600>today <00:18:57.800>from <00:18:58.000>Kevin <00:18:58.199>Kelly, <00:18:58.399>the, <00:18:58.600>uh, <00:18:58.800>founding <00:18:59.000>director,

294
00:19:01.410 --> 00:19:05.150
<00:19:01.410>editor <00:19:01.526>of <00:19:01.643>Wyatt <00:19:01.760>Magazine. <00:19:01.876>And <00:19:01.993>he <00:19:02.110>was <00:19:02.226>also <00:19:02.343>the <00:19:02.460>blueprint <00:19:02.576>for <00:19:02.693>the <00:19:02.810>meme,

295
00:19:05.170 --> 00:19:06.670
<00:19:05.170>the <00:19:05.395>most <00:19:05.620>interesting <00:19:05.845>men <00:19:06.070>in <00:19:06.295>the <00:19:06.520>world.

296
00:19:07.570 --> 00:19:09.390
<00:19:07.570>And <00:19:07.803>the <00:19:08.036>willingness <00:19:08.270>to <00:19:08.503>learn <00:19:08.736>is <00:19:08.970>important,

297
00:19:09.810 --> 00:19:12.470
<00:19:09.810>but <00:19:09.965>willingness <00:19:10.121>to <00:19:10.276>act <00:19:10.432>on <00:19:10.587>what <00:19:10.743>you <00:19:10.898>learn <00:19:11.054>is <00:19:11.210>critical.

298
00:19:12.490 --> 00:19:16.470
<00:19:12.490>So <00:19:12.597>hopefully <00:19:12.705>you <00:19:12.813>can <00:19:12.920>take <00:19:13.028>something <00:19:13.136>away <00:19:13.243>from <00:19:13.351>this <00:19:13.459>today <00:19:13.566>and <00:19:13.674>apply <00:19:13.782>in <00:19:13.890>your

299
00:19:16.470 --> 00:19:17.303
<00:19:16.470>day-to-day <00:19:17.219>life.

300
00:19:18.000 --> 00:19:22.100
<00:19:18.000>And <00:19:18.100>then <00:19:18.200>the <00:19:18.300>last <00:19:18.400>slide <00:19:18.500>I <00:19:18.600>talked <00:19:18.700>about <00:19:18.800>that <00:19:18.900>we're <00:19:19.000>trying <00:19:19.100>to <00:19:19.200>double <00:19:19.300>our <00:19:19.400>digital

301
00:19:22.100 --> 00:19:24.740
<00:19:22.100>company, <00:19:22.566>Eurowings <00:19:23.033>Digital. <00:19:23.500>Um,

302
00:19:24.880 --> 00:19:29.060
<00:19:24.880>we <00:19:25.007>are <00:19:25.134>at <00:19:25.261>200 <00:19:25.389>now <00:19:25.516>and <00:19:25.643>trying <00:19:25.770>to <00:19:25.898>add <00:19:26.025>another <00:19:26.152>145 <00:19:26.280>positions.

303
00:19:29.060 --> 00:19:30.860
<00:19:29.060>We <00:19:29.260>have <00:19:29.460>like <00:19:29.659>all <00:19:29.860>the <00:19:30.060>tech <00:19:30.260>positions <00:19:30.460>open.

304
00:19:31.560 --> 00:19:36.460
<00:19:31.560>So <00:19:31.637>if <00:19:31.715>you <00:19:31.793>want <00:19:31.871>to <00:19:31.948>talk <00:19:32.026>to <00:19:32.104>me <00:19:32.182>later <00:19:32.260>about <00:19:32.337>this <00:19:32.415>or <00:19:32.493>go <00:19:32.571>to <00:19:32.648>this <00:19:32.726>s <00:19:32.804>link <00:19:32.882>simply, <00:19:32.960>um,

305
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<00:19:36.930>this <00:19:37.105>is <00:19:37.280>also <00:19:37.455>something <00:19:37.630>I <00:19:37.805>wanted <00:19:37.980>to <00:19:38.155>share. <00:19:38.330>Alright,

306
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<00:19:40.330>thank <00:19:40.429>you <00:19:40.530>very <00:19:40.629>much <00:19:40.730>for <00:19:40.830>your <00:19:40.929>attention <00:19:41.030>and <00:19:41.129>staying <00:19:41.230>with <00:19:41.330>me <00:19:41.429>here <00:19:41.530>over <00:19:41.629>lunch <00:19:41.730>and

307
00:19:45.220 --> 00:19:50.160
<00:19:45.220>if <00:19:45.307>you <00:19:45.395>have <00:19:45.482>any <00:19:45.570>questions, <00:19:45.657>I <00:19:45.745>will <00:19:45.832>be <00:19:45.920>happy <00:19:46.007>to <00:19:46.095>try <00:19:46.182>to <00:19:46.270>answer <00:19:46.357>them <00:19:46.445>now. <00:19:46.532>Thank <00:19:46.620>you.

308
00:19:56.210 --> 00:20:00.800
<00:19:56.210>Thank <00:19:56.310>you <00:19:56.410>very <00:19:56.510>much. <00:19:56.610>Uh, <00:19:56.710>Johannes. <00:19:56.810>Um, <00:19:56.910>now <00:19:57.010>we <00:19:57.110>do <00:19:57.210>have <00:19:57.310>about <00:19:57.410>four <00:19:57.510>minutes <00:19:57.610>left.

309
00:20:00.940 --> 00:20:02.680
<00:20:00.940>Um, <00:20:01.095>and <00:20:01.251>we're <00:20:01.406>gonna <00:20:01.562>go <00:20:01.717>to <00:20:01.873>the <00:20:02.028>q <00:20:02.184>and <00:20:02.340>a.

310
00:20:02.680 --> 00:20:05.680
<00:20:02.680>So <00:20:02.762>we've <00:20:02.844>got <00:20:02.927>a <00:20:03.009>couple <00:20:03.091>of <00:20:03.174>questions <00:20:03.256>for <00:20:03.338>you <00:20:03.421>or <00:20:03.503>we've <00:20:03.585>got <00:20:03.668>one <00:20:03.750>on <00:20:03.832>on <00:20:03.915>there <00:20:03.997>at <00:20:04.080>the

311
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<00:20:05.680>moment. <00:20:05.880>Um, <00:20:06.080>if <00:20:06.280>you <00:20:06.480>do <00:20:06.680>have <00:20:06.880>a <00:20:07.080>question,

312
00:20:07.980 --> 00:20:09.960
<00:20:07.980>you <00:20:08.135>can <00:20:08.291>just <00:20:08.446>go <00:20:08.602>to <00:20:08.757>the <00:20:08.913>program <00:20:09.068>on <00:20:09.224>the <00:20:09.380>app,

313
00:20:10.260 --> 00:20:13.600
<00:20:10.260>you <00:20:10.353>can <00:20:10.446>see <00:20:10.540>who's <00:20:10.633>live <00:20:10.726>at <00:20:10.820>the <00:20:10.913>moment <00:20:11.006>and <00:20:11.100>go <00:20:11.193>into <00:20:11.286>the <00:20:11.379>live <00:20:11.473>discussion <00:20:11.566>and <00:20:11.660>just

314
00:20:13.600 --> 00:20:18.160
<00:20:13.600>feel <00:20:13.699>free <00:20:13.800>to <00:20:13.899>ask <00:20:14.000>away. <00:20:14.100>So, <00:20:14.199>um, <00:20:14.300>the <00:20:14.399>question <00:20:14.500>that <00:20:14.600>we've <00:20:14.699>got <00:20:14.800>from <00:20:14.899>Tonda <00:20:15.000>is,

315
00:20:18.160 --> 00:20:20.360
<00:20:18.160>and <00:20:18.267>it's <00:20:18.375>a <00:20:18.483>big <00:20:18.590>question, <00:20:18.698>so <00:20:18.806>I'm <00:20:18.913>gonna <00:20:19.021>put <00:20:19.129>you <00:20:19.236>on <00:20:19.344>the <00:20:19.452>spot <00:20:19.560>here.

316
00:20:21.180 --> 00:20:25.320
<00:20:21.180>What's <00:20:21.307>the <00:20:21.434>worst <00:20:21.561>mistake <00:20:21.689>you've <00:20:21.816>ever <00:20:21.943>made <00:20:22.070>that <00:20:22.198>we <00:20:22.325>should <00:20:22.452>all <00:20:22.580>avoid?

317
00:20:25.390 --> 00:20:28.000
<00:20:25.390>Obviously <00:20:25.590>what <00:20:25.790>is <00:20:25.990>the <00:20:26.190>worst <00:20:26.390>mistake <00:20:26.590>you've <00:20:26.790>made

318
00:20:28.220 --> 00:20:29.053
<00:20:28.220>Me <00:20:28.969>personally

319
00:20:29.620 --> 00:20:31.480
<00:20:29.620>In <00:20:29.853>this, <00:20:30.086>in <00:20:30.320>this <00:20:30.553>context? <00:20:30.786>Yeah. <00:20:31.020>Uh,

320
00:20:31.480 --> 00:20:34.680
<00:20:31.480>Yeah, <00:20:31.596>I <00:20:31.713>would <00:20:31.830>say <00:20:31.946>it's <00:20:32.063>definitely <00:20:32.180>the <00:20:32.296>communication <00:20:32.413>part <00:20:32.530>with <00:20:32.646>the <00:20:32.763>Eddie <00:20:32.880>Hall.

321
00:20:34.840 --> 00:20:38.480
<00:20:34.840>I <00:20:34.956>mean, <00:20:35.073>people <00:20:35.189>still <00:20:35.306>talk <00:20:35.423>about <00:20:35.540>to <00:20:35.656>this <00:20:35.773>day <00:20:35.889>about <00:20:36.006>it <00:20:36.123>really. <00:20:36.240>Yeah.

322
00:20:38.910 --> 00:20:41.680
<00:20:38.910>What, <00:20:39.003>what <00:20:39.096>kind <00:20:39.190>of <00:20:39.283>impact <00:20:39.376>do <00:20:39.470>you <00:20:39.563>think <00:20:39.656>it <00:20:39.750>had? <00:20:39.843>Because <00:20:39.936>you <00:20:40.030>said <00:20:40.123>it <00:20:40.216>sort <00:20:40.310>of,

323
00:20:41.680 --> 00:20:43.480
<00:20:41.680>they, <00:20:41.835>they <00:20:41.991>took <00:20:42.146>it <00:20:42.302>the <00:20:42.457>wrong <00:20:42.613>way, <00:20:42.768>but <00:20:42.924>did, <00:20:43.080>did,

324
00:20:43.660 --> 00:20:45.760
<00:20:43.660>did <00:20:43.776>they <00:20:43.893>come <00:20:44.010>and <00:20:44.126>sort <00:20:44.243>of <00:20:44.360>clarify <00:20:44.476>it <00:20:44.593>with <00:20:44.710>you <00:20:44.826>and <00:20:44.943>say, <00:20:45.060>oh,

325
00:20:45.760 --> 00:20:48.760
<00:20:45.760>that's <00:20:45.876>not <00:20:45.993>how <00:20:46.110>you <00:20:46.226>meant <00:20:46.343>it, <00:20:46.460>or <00:20:46.576>was <00:20:46.693>the <00:20:46.810>damage <00:20:46.926>already <00:20:47.043>done? <00:20:47.160>Yeah,

326
00:20:49.460 --> 00:20:52.640
<00:20:49.460>The <00:20:49.576>damage <00:20:49.693>was <00:20:49.810>done. <00:20:49.926>I <00:20:50.043>mean, <00:20:50.160>I <00:20:50.276>had, <00:20:50.393>I <00:20:50.510>tried <00:20:50.626>to <00:20:50.743>like, <00:20:50.860>um,

327
00:20:53.020 --> 00:20:57.400
<00:20:53.020>deShar <00:20:53.147>a <00:20:53.274>little <00:20:53.401>bit, <00:20:53.529>uh, <00:20:53.656>after <00:20:53.783>the <00:20:53.910>fact, <00:20:54.038>but <00:20:54.165>it <00:20:54.292>was, <00:20:54.420>um,

328
00:20:57.910 --> 00:21:00.440
<00:20:57.910>yeah, <00:20:58.065>basically <00:20:58.221>like <00:20:58.376>over <00:20:58.532>a <00:20:58.687>couple <00:20:58.843>of <00:20:58.998>weeks, <00:20:59.154>you <00:20:59.310>know,

329
00:21:00.440 --> 00:21:03.440
<00:21:00.440>there <00:21:00.547>was <00:21:00.655>no <00:21:00.763>like <00:21:00.870>another <00:21:00.978>town <00:21:01.086>hall <00:21:01.193>where <00:21:01.301>I <00:21:01.409>could <00:21:01.516>say <00:21:01.624>like, <00:21:01.732>okay, <00:21:01.840>sorry,

330
00:21:03.440 --> 00:21:06.560
<00:21:03.440>that <00:21:03.640>might <00:21:03.840>have <00:21:04.040>gotten <00:21:04.240>this <00:21:04.440>the <00:21:04.640>wrong <00:21:04.840>way.

331
00:21:06.750 --> 00:21:10.520
<00:21:06.750>This <00:21:06.890>was <00:21:07.030>for <00:21:07.170>motivation <00:21:07.310>and <00:21:07.450>not <00:21:07.590>for <00:21:07.730>anything <00:21:07.870>else. <00:21:08.010>So, <00:21:08.150>yeah.

332
00:21:10.910 --> 00:21:11.760
<00:21:10.910>Yeah, <00:21:11.292>I <00:21:11.675>mean,

333
00:21:11.760 --> 00:21:15.200
<00:21:11.760>do <00:21:11.860>you <00:21:11.960>think <00:21:12.060>that <00:21:12.160>the <00:21:12.260>taking <00:21:12.360>the <00:21:12.460>risk <00:21:12.560>was <00:21:12.660>something <00:21:12.760>you <00:21:12.860>would <00:21:12.960>do <00:21:13.060>again <00:21:13.160>or,

334
00:21:15.300 --> 00:21:17.200
<00:21:15.300>you <00:21:15.407>know, <00:21:15.515>was <00:21:15.623>it <00:21:15.730>that <00:21:15.838>you <00:21:15.946>sort <00:21:16.053>of <00:21:16.161>thought, <00:21:16.269>no, <00:21:16.376>I <00:21:16.484>need <00:21:16.592>to <00:21:16.700>be,

335
00:21:17.400 --> 00:21:19.600
<00:21:17.400>'cause <00:21:17.575>you <00:21:17.750>had <00:21:17.925>about <00:21:18.100>ambiguous <00:21:18.275>communication <00:21:18.450>and <00:21:18.625>you <00:21:18.800>know,

336
00:21:19.600 --> 00:21:22.520
<00:21:19.600>do <00:21:19.687>you <00:21:19.774>think <00:21:19.862>that <00:21:19.949>it <00:21:20.037>made <00:21:20.125>you <00:21:20.212>second <00:21:20.300>guess <00:21:20.387>if <00:21:20.475>you <00:21:20.562>were <00:21:20.649>gonna <00:21:20.737>do <00:21:20.824>that <00:21:20.912>kind <00:21:21.000>of

337
00:21:22.520 --> 00:21:23.310
<00:21:22.520>thing <00:21:23.231>again?

338
00:21:23.310 --> 00:21:25.800
<00:21:23.310>Yeah, <00:21:23.465>I <00:21:23.621>definitely <00:21:23.776>learn <00:21:23.932>from <00:21:24.087>it. <00:21:24.243>So <00:21:24.398>I, <00:21:24.554>I <00:21:24.710>would,

339
00:21:26.080 --> 00:21:27.720
<00:21:26.080>I <00:21:26.280>would <00:21:26.480>still <00:21:26.679>try <00:21:26.879>to <00:21:27.080>take <00:21:27.280>some <00:21:27.480>risks,

340
00:21:28.650 --> 00:21:32.240
<00:21:28.650>would <00:21:28.790>not <00:21:28.930>do <00:21:29.070>something <00:21:29.210>completely <00:21:29.350>similar <00:21:29.490>again. <00:21:29.630>But <00:21:29.770>taking <00:21:29.910>risks <00:21:30.050>I,

341
00:21:32.400 --> 00:21:34.240
<00:21:32.400>I <00:21:32.633>think <00:21:32.866>is <00:21:33.100>like <00:21:33.333>part <00:21:33.566>of <00:21:33.800>day-to-day.

342
00:21:34.500 --> 00:21:37.880
<00:21:34.500>I'd <00:21:34.616>like <00:21:34.733>to <00:21:34.850>just <00:21:34.966>all <00:21:35.083>give <00:21:35.200>a <00:21:35.316>round <00:21:35.433>of <00:21:35.550>applause <00:21:35.666>to <00:21:35.783>Johannes <00:21:35.900>Hanssen.