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# It’s easy to create a good looking product, but what about a useful one?

Why do beautifully coded products still fail? Discover ten essential usability heuristics to stop relying on assumptions and start building applications driven by real user behavior.

- **Speakers:** Eleftheria Batsou
- **Event:** World Congress 2023
- **Published:** October 6, 2023
- **Duration:** 28:39
- **URL:** https://www.wearedevelopers.com/videos/743-it-s-easy-to-create-a-good-looking-product-but-what-about-a-useful-one
- **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/8268c5b6a4de2f0dfeb04e6697e5750f/thumbnails/thumbnail.jpg?time=175350ms

## Access

Playback and chapters for this video are available with a Free account.

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- [Summarizing core UI design principles for developers](https://www.wearedevelopers.com/videos/577-learn-enough-design-to-be-dangerous) (from "Learn Enough Design to Be Dangerous")
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