WEBVTT

1
00:00:04.550 --> 00:00:05.650
<00:00:04.550>So <00:00:04.880>my <00:00:05.210>topic <00:00:05.540>today,

2
00:00:06.160 --> 00:00:10.250
<00:00:06.160>cars <00:00:06.393>are <00:00:06.626>becoming <00:00:06.860>the <00:00:07.093>technology <00:00:07.326>on <00:00:07.560>wheels.

3
00:00:11.380 --> 00:00:12.213
<00:00:11.380>As <00:00:11.754>we <00:00:12.129>know,

4
00:00:12.880 --> 00:00:17.400
<00:00:12.880>emerging <00:00:13.113>technologies <00:00:13.346>are <00:00:13.580>altering <00:00:13.813>the <00:00:14.046>automotive <00:00:14.280>landscape.

5
00:00:18.340 --> 00:00:23.120
<00:00:18.340>Digitalization <00:00:18.620>is <00:00:18.900>disrupting <00:00:19.180>the <00:00:19.460>automotive <00:00:19.740>industry

6
00:00:23.780 --> 00:00:27.720
<00:00:23.780>and <00:00:24.013>the <00:00:24.246>way <00:00:24.480>we <00:00:24.713>are <00:00:24.946>manufacturing <00:00:25.180>cars

7
00:00:28.610 --> 00:00:32.960
<00:00:28.610>where <00:00:28.843>software <00:00:29.076>is <00:00:29.310>becoming <00:00:29.543>an <00:00:29.776>integral <00:00:30.009>part

8
00:00:33.500 --> 00:00:38.030
<00:00:33.500>of <00:00:33.780>vehicle <00:00:34.060>manufacturing. <00:00:34.340>I'm <00:00:34.620>Rahi <00:00:34.900>Maku.

9
00:00:38.570 --> 00:00:43.150
<00:00:38.570>I'm <00:00:38.710>currently <00:00:38.850>leading <00:00:38.990>the <00:00:39.130>team <00:00:39.270>of <00:00:39.410>software <00:00:39.550>development <00:00:39.690>at <00:00:39.830>Porsche <00:00:39.970>Ag.

10
00:00:44.490 --> 00:00:48.470
<00:00:44.490>I'm <00:00:44.617>very <00:00:44.744>happy <00:00:44.871>to <00:00:44.999>be <00:00:45.126>here <00:00:45.253>with <00:00:45.380>a <00:00:45.508>part <00:00:45.635>of <00:00:45.762>my <00:00:45.890>team,

11
00:00:49.420 --> 00:00:52.990
<00:00:49.420>Mathias, <00:00:49.886>Iwo, <00:00:50.353>and <00:00:50.820>Yannick.

12
00:00:53.450 --> 00:00:58.190
<00:00:53.450>So <00:00:53.566>when <00:00:53.683>I <00:00:53.800>say <00:00:53.916>the <00:00:54.033>name, <00:00:54.150>Mathias, <00:00:54.266>probably, <00:00:54.383>it <00:00:54.500>might <00:00:54.616>ring <00:00:54.733>a <00:00:54.850>bell.

13
00:00:58.450 --> 00:01:03.390
<00:00:58.450>For <00:00:58.577>those <00:00:58.704>of <00:00:58.831>you <00:00:58.959>who <00:00:59.086>attended, <00:00:59.213>we <00:00:59.340>are <00:00:59.468>developer <00:00:59.595>conference <00:00:59.722>last <00:00:59.850>year.

14
00:01:04.860 --> 00:01:07.270
<00:01:04.860>Last <00:01:05.140>year, <00:01:05.420>our <00:01:05.700>team <00:01:05.980>from <00:01:06.260>Porsche,

15
00:01:07.730 --> 00:01:12.670
<00:01:07.730>we <00:01:07.930>introduced <00:01:08.130>the <00:01:08.330>backend <00:01:08.530>infrastructure <00:01:08.730>of <00:01:08.930>the <00:01:09.130>my

16
00:01:12.780 --> 00:01:13.613
<00:01:12.780>Porsche <00:01:13.529>app.

17
00:01:15.300 --> 00:01:19.200
<00:01:15.300>So <00:01:15.475>I <00:01:15.649>started <00:01:15.825>my <00:01:16.000>career <00:01:16.175>as <00:01:16.350>a <00:01:16.524>software <00:01:16.700>developer,

18
00:01:20.240 --> 00:01:22.020
<00:01:20.240>but <00:01:20.589>I'm <00:01:20.940>not <00:01:21.289>coding <00:01:21.640>anymore.

19
00:01:22.720 --> 00:01:25.860
<00:01:22.720>So <00:01:22.860>I'm <00:01:23.000>not <00:01:23.140>going <00:01:23.280>to <00:01:23.420>show <00:01:23.560>any <00:01:23.700>lines <00:01:23.840>of <00:01:23.980>code <00:01:24.120>today.

20
00:01:27.020 --> 00:01:31.170
<00:01:27.020>The <00:01:27.195>aim <00:01:27.369>of <00:01:27.545>my <00:01:27.720>presentation <00:01:27.895>today <00:01:28.070>is <00:01:28.244>to <00:01:28.420>show

21
00:01:32.030 --> 00:01:36.090
<00:01:32.030>how <00:01:32.263>a <00:01:32.496>software <00:01:32.730>developer <00:01:32.963>is <00:01:33.196>adding <00:01:33.430>value

22
00:01:36.970 --> 00:01:41.620
<00:01:36.970>directly <00:01:37.125>to <00:01:37.281>the <00:01:37.436>end <00:01:37.592>customer <00:01:37.747>and <00:01:37.903>how <00:01:38.058>a <00:01:38.214>software <00:01:38.370>developer

23
00:01:42.160 --> 00:01:46.420
<00:01:42.160>is <00:01:42.393>making <00:01:42.626>meaningful <00:01:42.860>contribution <00:01:43.093>to <00:01:43.326>the <00:01:43.560>automotive

24
00:01:46.800 --> 00:01:51.720
<00:01:46.800>supply <00:01:46.955>chain. <00:01:47.111>So <00:01:47.266>in <00:01:47.422>the <00:01:47.577>next <00:01:47.733>20 <00:01:47.888>to <00:01:48.044>25 <00:01:48.200>minutes,

25
00:01:52.580 --> 00:01:56.960
<00:01:52.580>I'm <00:01:52.735>going <00:01:52.891>to <00:01:53.046>show <00:01:53.202>you <00:01:53.357>the <00:01:53.513>transformation <00:01:53.668>in <00:01:53.824>automotive <00:01:53.980>industry,

26
00:01:57.580 --> 00:02:02.030
<00:01:57.580>the <00:01:57.860>implications <00:01:58.140>of <00:01:58.420>transformation <00:01:58.700>at <00:01:58.980>Porsche,

27
00:02:02.890 --> 00:02:07.680
<00:02:02.890>and <00:02:03.030>I'm <00:02:03.170>gonna <00:02:03.310>give <00:02:03.450>a <00:02:03.590>very <00:02:03.730>brief <00:02:03.870>deep <00:02:04.010>dive <00:02:04.150>into <00:02:04.290>the

28
00:02:07.680 --> 00:02:12.080
<00:02:07.680>technical <00:02:07.960>backend <00:02:08.240>infrastructure <00:02:08.520>we <00:02:08.800>have <00:02:09.080>built

29
00:02:12.860 --> 00:02:17.360
<00:02:12.860>for <00:02:13.060>a <00:02:13.260>racetrack <00:02:13.460>app <00:02:13.660>called <00:02:13.860>the <00:02:14.060>Porsche <00:02:14.260>Track

30
00:02:17.750 --> 00:02:18.840
<00:02:17.750>Precision <00:02:18.731>App.

31
00:02:20.580 --> 00:02:25.400
<00:02:20.579>So <00:02:20.719>let's <00:02:20.859>start <00:02:20.999>with <00:02:21.140>the <00:02:21.279>ongoing <00:02:21.420>transformation <00:02:21.559>in <00:02:21.700>the <00:02:21.839>automotive <00:02:21.980>industry.

32
00:02:29.470 --> 00:02:33.650
<00:02:29.470>Digitalization <00:02:29.820>is <00:02:30.170>revolutionizing <00:02:30.520>our <00:02:30.870>industry

33
00:02:34.510 --> 00:02:38.970
<00:02:34.510>and <00:02:34.743>we <00:02:34.976>are <00:02:35.209>facing <00:02:35.443>an <00:02:35.676>unprecedented <00:02:35.910>transformation.

34
00:02:39.990 --> 00:02:41.730
<00:02:39.990>So <00:02:40.340>when <00:02:40.690>I <00:02:41.040>say <00:02:41.390>transformation,

35
00:02:42.460 --> 00:02:47.410
<00:02:42.460>there <00:02:42.635>are <00:02:42.810>three <00:02:42.985>major <00:02:43.160>trends <00:02:43.335>that's <00:02:43.510>changing <00:02:43.685>the <00:02:43.860>automotive

36
00:02:47.640 --> 00:02:51.380
<00:02:47.640>landscape. <00:02:47.989>Number <00:02:48.339>one <00:02:48.690>is <00:02:49.040>sustainability.

37
00:02:52.340 --> 00:02:56.900
<00:02:52.340>A <00:02:52.495>good <00:02:52.651>example <00:02:52.806>is <00:02:52.962>the <00:02:53.117>shift <00:02:53.273>from <00:02:53.428>combustion <00:02:53.584>engines <00:02:53.740>to

38
00:02:57.460 --> 00:03:01.540
<00:02:57.460>electric <00:02:57.926>drive <00:02:58.393>technologies. <00:02:58.860>Technologies.

39
00:03:01.560 --> 00:03:04.020
<00:03:01.560>In <00:03:01.910>the <00:03:02.260>context <00:03:02.610>of <00:03:02.960>sustainability,

40
00:03:04.880 --> 00:03:09.820
<00:03:04.880>the <00:03:04.996>main <00:03:05.113>goal <00:03:05.230>of <00:03:05.346>Porsche <00:03:05.463>is <00:03:05.579>to <00:03:05.696>become <00:03:05.813>the <00:03:05.930>best <00:03:06.046>and <00:03:06.163>the <00:03:06.280>most

41
00:03:10.300 --> 00:03:14.780
<00:03:10.300>efficient <00:03:10.580>auto <00:03:10.860>manufacturer <00:03:11.140>in <00:03:11.420>terms <00:03:11.700>of

42
00:03:14.850 --> 00:03:19.580
<00:03:14.850>development <00:03:15.130>production <00:03:15.410>and <00:03:15.690>also <00:03:15.970>to <00:03:16.250>produce

43
00:03:20.120 --> 00:03:24.780
<00:03:20.120>the <00:03:20.320>most <00:03:20.520>emotive <00:03:20.720>sports <00:03:20.920>car <00:03:21.120>that <00:03:21.320>inspire <00:03:21.520>our

44
00:03:25.140 --> 00:03:26.980
<00:03:25.140>customers <00:03:25.489>all <00:03:25.839>over <00:03:26.190>the <00:03:26.540>world.

45
00:03:28.440 --> 00:03:30.700
<00:03:28.440>Number <00:03:28.906>two <00:03:29.373>is <00:03:29.840>urbanization.

46
00:03:32.290 --> 00:03:35.850
<00:03:32.290>Shifting <00:03:32.570>population <00:03:32.850>dynamics, <00:03:33.130>multiple <00:03:33.410>mobility <00:03:33.690>choices,

47
00:03:37.040 --> 00:03:41.590
<00:03:37.040>innovative <00:03:37.320>vehicle <00:03:37.600>models <00:03:37.880>and <00:03:38.160>multiple <00:03:38.440>mobility

48
00:03:42.030 --> 00:03:45.950
<00:03:42.030>services <00:03:42.380>are <00:03:42.730>increasing <00:03:43.080>customer <00:03:43.430>power.

49
00:03:47.410 --> 00:03:51.810
<00:03:47.410>Our <00:03:47.643>shifting <00:03:47.876>the <00:03:48.109>mobility <00:03:48.343>or <00:03:48.576>of, <00:03:48.810>sorry,

50
00:03:52.030 --> 00:03:56.610
<00:03:52.030>our <00:03:52.205>shifting <00:03:52.380>the <00:03:52.555>mobility <00:03:52.730>preferences <00:03:52.905>of <00:03:53.080>our <00:03:53.255>customers <00:03:53.430>from

51
00:03:57.000 --> 00:03:59.130
<00:03:57.000>ownership <00:03:57.466>to <00:03:57.933>mobility <00:03:58.400>services.

52
00:04:00.450 --> 00:04:04.750
<00:04:00.450>The <00:04:00.625>third <00:04:00.799>transformation <00:04:00.975>is <00:04:01.149>in <00:04:01.325>the <00:04:01.500>area <00:04:01.674>of <00:04:01.850>digitalization.

53
00:04:05.530 --> 00:04:06.830
<00:04:05.530>So <00:04:05.822>as <00:04:06.115>I <00:04:06.407>keep <00:04:06.700>saying,

54
00:04:07.380 --> 00:04:11.670
<00:04:07.380>cars <00:04:07.496>are <00:04:07.613>not <00:04:07.730>just <00:04:07.846>a <00:04:07.963>medium <00:04:08.079>of <00:04:08.196>transport <00:04:08.313>from <00:04:08.430>one <00:04:08.546>point <00:04:08.663>to <00:04:08.780>another,

55
00:04:12.210 --> 00:04:16.790
<00:04:12.210>but <00:04:12.365>cars <00:04:12.521>are <00:04:12.676>becoming <00:04:12.832>technology <00:04:12.987>on <00:04:13.143>wheels <00:04:13.298>because <00:04:13.454>we <00:04:13.610>are

56
00:04:16.860 --> 00:04:19.270
<00:04:16.860>endorsing <00:04:17.140>cars <00:04:17.420>as <00:04:17.700>a <00:04:17.980>living <00:04:18.260>component.

57
00:04:19.930 --> 00:04:22.710
<00:04:19.930>We <00:04:20.209>are <00:04:20.490>manufacturing <00:04:20.769>cars <00:04:21.050>very <00:04:21.329>intelligently,

58
00:04:23.080 --> 00:04:27.150
<00:04:23.080>which <00:04:23.235>is <00:04:23.391>able <00:04:23.546>to <00:04:23.702>understand <00:04:23.857>your <00:04:24.013>mood, <00:04:24.168>predict <00:04:24.324>your <00:04:24.479>roots,

59
00:04:27.410 --> 00:04:30.430
<00:04:27.410>and <00:04:27.690>also <00:04:27.970>becoming <00:04:28.250>your <00:04:28.530>digital <00:04:28.810>companion.

60
00:04:30.930 --> 00:04:32.480
<00:04:30.930>So <00:04:31.278>what <00:04:31.627>does <00:04:31.976>it <00:04:32.325>mean

61
00:04:34.140 --> 00:04:39.130
<00:04:34.140>these <00:04:34.315>transformation <00:04:34.490>from <00:04:34.664>a <00:04:34.840>customer <00:04:35.015>perspective? <00:04:35.190>Just <00:04:35.365>like <00:04:35.539>me,

62
00:04:40.370 --> 00:04:41.730
<00:04:40.370>I <00:04:40.614>would <00:04:40.859>like <00:04:41.104>to <00:04:41.349>sh <00:04:41.594>share

63
00:04:43.270 --> 00:04:48.010
<00:04:43.270>my <00:04:43.445>personal <00:04:43.620>mobility <00:04:43.794>experience <00:04:43.969>just <00:04:44.145>to <00:04:44.320>show <00:04:44.495>how <00:04:44.669>transformation

64
00:04:48.070 --> 00:04:52.770
<00:04:48.070>is <00:04:48.163>going <00:04:48.256>on. <00:04:48.349>So <00:04:48.443>how <00:04:48.536>many <00:04:48.630>of <00:04:48.723>you <00:04:48.816>are <00:04:48.909>here <00:04:49.003>in <00:04:49.096>Berlin <00:04:49.190>for <00:04:49.283>the <00:04:49.376>first <00:04:49.469>time?

65
00:04:55.250 --> 00:04:56.150
<00:04:55.250>Not <00:04:56.060>much.

66
00:04:57.010 --> 00:05:00.430
<00:04:57.010>And <00:04:57.165>how <00:04:57.321>many <00:04:57.476>of <00:04:57.632>you <00:04:57.787>traveled <00:04:57.943>by <00:04:58.098>train <00:04:58.254>to <00:04:58.409>Berlin?

67
00:05:02.010 --> 00:05:03.590
<00:05:02.010>That's <00:05:02.476>a <00:05:02.943>lot. <00:05:03.409>Okay,

68
00:05:04.050 --> 00:05:08.230
<00:05:04.050>so <00:05:04.143>I <00:05:04.236>have <00:05:04.330>been <00:05:04.423>to <00:05:04.516>Berlin <00:05:04.610>at <00:05:04.703>least <00:05:04.796>three <00:05:04.890>times <00:05:04.983>in <00:05:05.076>the <00:05:05.170>last <00:05:05.263>couple <00:05:05.356>of <00:05:05.450>years.

69
00:05:08.930 --> 00:05:11.830
<00:05:08.930>The <00:05:09.105>first <00:05:09.280>time <00:05:09.455>I <00:05:09.630>flew <00:05:09.805>from <00:05:09.980>Stuttgart <00:05:10.155>to <00:05:10.330>Berlin,

70
00:05:12.770 --> 00:05:14.550
<00:05:12.770>as <00:05:12.969>soon <00:05:13.169>as <00:05:13.370>I <00:05:13.570>landed <00:05:13.770>at <00:05:13.969>the <00:05:14.169>airport,

71
00:05:14.610 --> 00:05:19.310
<00:05:14.610>it <00:05:14.717>was <00:05:14.825>a <00:05:14.933>bit <00:05:15.040>chaotic <00:05:15.148>because <00:05:15.256>on <00:05:15.363>that <00:05:15.471>particular <00:05:15.579>day <00:05:15.686>there <00:05:15.794>was <00:05:15.902>a <00:05:16.010>taxi

72
00:05:19.410 --> 00:05:23.310
<00:05:19.410>strike. <00:05:19.610>I <00:05:19.810>never <00:05:20.010>prepared <00:05:20.210>for <00:05:20.410>the <00:05:20.610>taxi <00:05:20.810>strike,

73
00:05:24.010 --> 00:05:27.990
<00:05:24.010>so <00:05:24.150>I <00:05:24.289>had <00:05:24.430>to <00:05:24.570>walk <00:05:24.710>about <00:05:24.849>eight <00:05:24.990>kilometers, <00:05:25.130>catch <00:05:25.270>a <00:05:25.409>train,

74
00:05:28.050 --> 00:05:32.580
<00:05:28.050>and <00:05:28.190>reached <00:05:28.330>my <00:05:28.470>hotel. <00:05:28.610>At <00:05:28.750>the <00:05:28.890>end, <00:05:29.030>I <00:05:29.170>was <00:05:29.310>bit <00:05:29.450>exhausted.

75
00:05:33.700 --> 00:05:38.040
<00:05:33.700>The <00:05:33.875>second <00:05:34.050>time <00:05:34.224>I <00:05:34.400>took <00:05:34.575>a <00:05:34.750>train <00:05:34.925>from <00:05:35.099>Stuttgart

76
00:05:38.500 --> 00:05:42.600
<00:05:38.500>to <00:05:38.640>Berlin. <00:05:38.780>I <00:05:38.920>was <00:05:39.060>happy <00:05:39.200>to <00:05:39.340>reach <00:05:39.480>the <00:05:39.620>destination <00:05:39.760>on <00:05:39.900>time.

77
00:05:43.580 --> 00:05:44.440
<00:05:43.580>It <00:05:43.837>was <00:05:44.096>in <00:05:44.354>summer.

78
00:05:45.740 --> 00:05:50.440
<00:05:45.740>The <00:05:45.840>train <00:05:45.940>had <00:05:46.040>some <00:05:46.140>technical <00:05:46.240>issues <00:05:46.340>with <00:05:46.440>the <00:05:46.540>air <00:05:46.640>condition, <00:05:46.740>so <00:05:46.840>it <00:05:46.940>did <00:05:47.040>not <00:05:47.140>work.

79
00:05:51.460 --> 00:05:54.760
<00:05:51.460>Of <00:05:51.599>course, <00:05:51.739>I <00:05:51.880>was <00:05:52.020>happy <00:05:52.159>to <00:05:52.299>reach <00:05:52.440>the <00:05:52.580>destination <00:05:52.719>on <00:05:52.859>time,

80
00:05:55.640 --> 00:05:57.600
<00:05:55.640>but <00:05:55.990>still <00:05:56.340>I <00:05:56.690>was <00:05:57.039>tired.

81
00:05:58.960 --> 00:06:00.660
<00:05:58.960>The <00:05:59.239>third <00:05:59.520>time <00:05:59.799>I <00:06:00.080>became <00:06:00.359>smarter.

82
00:06:01.240 --> 00:06:05.980
<00:06:01.240>So <00:06:01.380>I <00:06:01.520>drove <00:06:01.660>from <00:06:01.800>Stuttgart <00:06:01.940>to <00:06:02.080>Berlin <00:06:02.220>in <00:06:02.360>an <00:06:02.500>electric <00:06:02.640>car.

83
00:06:07.130 --> 00:06:12.020
<00:06:07.130>Very <00:06:07.285>clear, <00:06:07.441>not <00:06:07.596>a <00:06:07.752>Porsche <00:06:07.907>electric <00:06:08.063>car. <00:06:08.218>So <00:06:08.374>this <00:06:08.530>time,

84
00:06:12.280 --> 00:06:15.740
<00:06:12.280>uh, <00:06:12.435>I <00:06:12.591>was <00:06:12.746>since <00:06:12.902>very <00:06:13.057>familiar <00:06:13.213>with <00:06:13.368>the <00:06:13.524>charging <00:06:13.679>infrastructure.

85
00:06:17.000 --> 00:06:21.950
<00:06:17.000>So <00:06:17.140>I <00:06:17.280>installed <00:06:17.420>couple <00:06:17.560>of <00:06:17.700>apps <00:06:17.840>which <00:06:17.980>navigated <00:06:18.120>me <00:06:18.260>to <00:06:18.400>AC

86
00:06:22.070 --> 00:06:26.990
<00:06:22.070>chargers. <00:06:22.186>I <00:06:22.303>never <00:06:22.420>knew <00:06:22.536>that <00:06:22.653>AC <00:06:22.770>chargers <00:06:22.886>are <00:06:23.003>slower <00:06:23.120>than <00:06:23.236>the <00:06:23.353>DC <00:06:23.469>chargers,

87
00:06:27.690 --> 00:06:30.790
<00:06:27.690>so <00:06:27.845>I <00:06:28.001>always <00:06:28.156>charged <00:06:28.312>my <00:06:28.467>car <00:06:28.623>with <00:06:28.778>the <00:06:28.934>AC <00:06:29.090>charger.

88
00:06:31.530 --> 00:06:36.510
<00:06:31.530>It <00:06:31.637>took <00:06:31.745>really <00:06:31.853>long <00:06:31.960>and <00:06:32.068>it <00:06:32.176>took <00:06:32.283>me <00:06:32.391>about <00:06:32.499>eight <00:06:32.606>to <00:06:32.714>nine <00:06:32.822>hours <00:06:32.929>to

89
00:06:36.510 --> 00:06:38.230
<00:06:36.510>reach <00:06:36.976>Berlin <00:06:37.443>from <00:06:37.909>Stuttgart.

90
00:06:39.640 --> 00:06:44.500
<00:06:39.640>The <00:06:39.767>reason <00:06:39.894>I'm <00:06:40.021>sharing <00:06:40.149>this <00:06:40.276>experience <00:06:40.403>with <00:06:40.530>all <00:06:40.658>of <00:06:40.785>you <00:06:40.912>is <00:06:41.039>only

91
00:06:44.560 --> 00:06:45.393
<00:06:44.560>one <00:06:45.309>reason.

92
00:06:46.880 --> 00:06:51.260
<00:06:46.880>My <00:06:47.080>perception <00:06:47.280>about <00:06:47.480>mobility <00:06:47.680>changed <00:06:47.880>after <00:06:48.080>all <00:06:48.280>these

93
00:06:52.130 --> 00:06:54.460
<00:06:52.130>experiences. <00:06:52.830>For <00:06:53.530>me,

94
00:06:54.740 --> 00:06:57.900
<00:06:54.740>mobility <00:06:54.895>is <00:06:55.051>not <00:06:55.206>just <00:06:55.362>moving <00:06:55.517>from <00:06:55.673>one <00:06:55.828>point <00:06:55.984>to <00:06:56.140>another,

95
00:06:58.560 --> 00:07:00.580
<00:06:58.560>but <00:06:58.910>mobility <00:06:59.260>is <00:06:59.610>an <00:06:59.960>emotion.

96
00:07:01.860 --> 00:07:06.780
<00:07:01.860>What <00:07:02.000>really <00:07:02.140>mattered <00:07:02.280>to <00:07:02.420>me <00:07:02.560>in <00:07:02.700>all <00:07:02.840>these <00:07:02.980>three <00:07:03.120>journeys <00:07:03.260>was

97
00:07:07.040 --> 00:07:08.860
<00:07:07.040>the <00:07:07.506>experience <00:07:07.973>I <00:07:08.440>made.

98
00:07:09.440 --> 00:07:14.200
<00:07:09.440>So <00:07:09.615>that's <00:07:09.790>the <00:07:09.965>first <00:07:10.140>sign <00:07:10.315>of <00:07:10.490>transformation <00:07:10.665>in <00:07:10.840>automobile

99
00:07:14.600 --> 00:07:15.433
industry,

100
00:07:15.580 --> 00:07:20.280
<00:07:15.580>the <00:07:15.780>customer <00:07:15.979>experience <00:07:16.180>and <00:07:16.380>the <00:07:16.580>end-to-end <00:07:16.780>customer <00:07:16.979>journey.

101
00:07:21.180 --> 00:07:26.000
<00:07:21.180>So <00:07:21.287>let's <00:07:21.395>try <00:07:21.503>to <00:07:21.610>see <00:07:21.718>what <00:07:21.826>it <00:07:21.933>means <00:07:22.041>from <00:07:22.149>the <00:07:22.256>eyes <00:07:22.364>of <00:07:22.472>a <00:07:22.580>Gen

102
00:07:26.520 --> 00:07:27.353
<00:07:26.520>Z <00:07:27.269>customer.

103
00:07:28.580 --> 00:07:33.120
<00:07:28.580>So <00:07:28.755>assuming <00:07:28.930>a <00:07:29.104>Gen <00:07:29.280>Z <00:07:29.455>customer <00:07:29.630>wants <00:07:29.805>to <00:07:29.979>travel

104
00:07:33.390 --> 00:07:35.280
<00:07:33.390>from <00:07:33.669>point <00:07:33.950>A <00:07:34.229>to <00:07:34.510>point <00:07:34.789>B,

105
00:07:36.210 --> 00:07:38.840
<00:07:36.210>let's <00:07:36.385>say <00:07:36.560>that <00:07:36.734>this <00:07:36.909>customer <00:07:37.085>has <00:07:37.260>an <00:07:37.435>electric <00:07:37.609>car.

106
00:07:39.880 --> 00:07:44.560
<00:07:39.880>The <00:07:40.055>customer <00:07:40.230>has <00:07:40.405>multiple <00:07:40.580>apps <00:07:40.755>and <00:07:40.930>tries <00:07:41.105>to <00:07:41.280>navigate

107
00:07:44.780 --> 00:07:45.960
<00:07:44.780>to <00:07:45.311>charging <00:07:45.842>stations,

108
00:07:46.920 --> 00:07:51.700
<00:07:46.920>and <00:07:47.060>one <00:07:47.200>of <00:07:47.340>these <00:07:47.480>apps <00:07:47.620>navigates <00:07:47.760>the <00:07:47.900>customer <00:07:48.040>to <00:07:48.180>a <00:07:48.320>charging

109
00:07:51.920 --> 00:07:52.753
launch.

110
00:07:53.390 --> 00:07:57.910
<00:07:53.390>The <00:07:53.530>customer <00:07:53.669>has <00:07:53.810>some <00:07:53.950>quality <00:07:54.090>time <00:07:54.229>at <00:07:54.370>the <00:07:54.510>launch <00:07:54.650>and <00:07:54.789>decides

111
00:07:58.370 --> 00:08:02.640
<00:07:58.370>to <00:07:58.510>go <00:07:58.650>home, <00:07:58.790>charges <00:07:58.930>the <00:07:59.070>electric <00:07:59.210>car <00:07:59.350>with <00:07:59.490>a <00:07:59.630>wall <00:07:59.770>box,

112
00:08:04.450 --> 00:08:07.790
<00:08:04.450>and <00:08:04.590>then <00:08:04.729>the <00:08:04.870>customer <00:08:05.010>has <00:08:05.150>an <00:08:05.289>appointment <00:08:05.430>probably <00:08:05.570>in <00:08:05.710>another <00:08:05.849>city

113
00:08:09.380 --> 00:08:10.810
<00:08:09.380>calls <00:08:10.023>or <00:08:10.667>books.

114
00:08:12.330 --> 00:08:16.820
<00:08:12.330>A <00:08:12.469>ride <00:08:12.609>hailing <00:08:12.750>app <00:08:12.890>gets <00:08:13.030>picked <00:08:13.169>up <00:08:13.310>by <00:08:13.450>a <00:08:13.590>roboto <00:08:13.729>taxi.

115
00:08:18.250 --> 00:08:22.830
<00:08:18.250>The <00:08:18.390>customer <00:08:18.530>is <00:08:18.670>dropped <00:08:18.810>at <00:08:18.950>the <00:08:19.090>airport <00:08:19.230>with <00:08:19.370>absolutely <00:08:19.510>no <00:08:19.650>stress

116
00:08:22.960 --> 00:08:25.270
<00:08:22.960>about <00:08:23.310>finding <00:08:23.659>a <00:08:24.010>parking <00:08:24.359>slot.

117
00:08:26.870 --> 00:08:31.530
<00:08:26.870>So <00:08:27.150>this <00:08:27.430>hypothetical <00:08:27.710>customer <00:08:27.990>journey <00:08:28.270>shows

118
00:08:31.750 --> 00:08:34.730
<00:08:31.750>us <00:08:32.030>three <00:08:32.309>different <00:08:32.590>types <00:08:32.870>of <00:08:33.150>transformations.

119
00:08:35.710 --> 00:08:37.530
<00:08:35.710>Transformation <00:08:36.410>number <00:08:37.110>one,

120
00:08:38.730 --> 00:08:43.590
<00:08:38.730>as <00:08:38.846>soon <00:08:38.963>as <00:08:39.080>the <00:08:39.196>customer <00:08:39.313>installs <00:08:39.430>the <00:08:39.546>app <00:08:39.663>and <00:08:39.780>tries <00:08:39.896>to <00:08:40.013>navigate <00:08:40.130>the

121
00:08:43.830 --> 00:08:48.200
<00:08:43.830>customer <00:08:44.030>is <00:08:44.230>entering <00:08:44.430>a <00:08:44.630>mobility <00:08:44.830>ecosystem. <00:08:45.030>Number <00:08:45.230>two,

122
00:08:48.620 --> 00:08:53.280
<00:08:48.620>the <00:08:48.775>customer <00:08:48.931>in <00:08:49.086>this <00:08:49.242>mobility <00:08:49.397>ecosystem <00:08:49.553>has <00:08:49.708>a <00:08:49.864>very <00:08:50.020>high

123
00:08:53.420 --> 00:08:57.600
<00:08:53.420>buying <00:08:53.575>power <00:08:53.731>because <00:08:53.886>there <00:08:54.042>are <00:08:54.197>multiple <00:08:54.353>apps <00:08:54.508>in <00:08:54.664>this <00:08:54.819>ecosystem.

124
00:08:58.500 --> 00:09:01.260
<00:08:58.500>Number <00:08:58.966>three, <00:08:59.433>the <00:08:59.900>customer.

125
00:09:02.210 --> 00:09:04.940
<00:09:02.210>What <00:09:02.490>matters <00:09:02.770>is <00:09:03.050>just <00:09:03.330>the <00:09:03.610>experience,

126
00:09:05.480 --> 00:09:09.020
<00:09:05.480>the <00:09:05.680>end-to-end <00:09:05.880>customer <00:09:06.080>experience <00:09:06.280>in <00:09:06.480>this <00:09:06.680>mobility <00:09:06.880>ecosystem.

127
00:09:09.640 --> 00:09:14.610
<00:09:09.640>So <00:09:09.873>all <00:09:10.106>these <00:09:10.340>transformational <00:09:10.573>aspects <00:09:10.806>are <00:09:11.040>built

128
00:09:14.800 --> 00:09:18.970
<00:09:14.800>upon <00:09:15.000>four <00:09:15.199>main <00:09:15.400>components <00:09:15.599>and <00:09:15.800>they <00:09:16.000>are <00:09:16.199>called

129
00:09:19.680 --> 00:09:23.610
<00:09:19.680>connected, <00:09:20.030>autonomous, <00:09:20.380>shared, <00:09:20.729>and <00:09:21.079>electric.

130
00:09:24.270 --> 00:09:28.960
<00:09:24.270>And <00:09:24.410>that <00:09:24.550>is <00:09:24.689>one <00:09:24.829>factor <00:09:24.970>that <00:09:25.110>builds <00:09:25.250>all <00:09:25.390>these <00:09:25.530>components <00:09:25.670>together

131
00:09:29.620 --> 00:09:31.160
<00:09:29.620>and <00:09:30.313>that's <00:09:31.006>software.

132
00:09:32.820 --> 00:09:37.600
<00:09:32.820>So <00:09:32.947>in <00:09:33.074>the <00:09:33.201>next <00:09:33.329>slide <00:09:33.456>I'm <00:09:33.583>gonna <00:09:33.710>show <00:09:33.838>what <00:09:33.965>are <00:09:34.092>the <00:09:34.220>implications

133
00:09:38.020 --> 00:09:42.520
<00:09:38.020>of <00:09:38.300>this <00:09:38.579>customer <00:09:38.860>journey <00:09:39.140>transformation <00:09:39.420>on

134
00:09:42.670 --> 00:09:43.503
Porsche?

135
00:09:45.860 --> 00:09:48.600
<00:09:45.860>The <00:09:46.140>emerging <00:09:46.420>technologies <00:09:46.700>and <00:09:46.980>the <00:09:47.260>digitalization,

136
00:09:48.820 --> 00:09:53.440
<00:09:48.820>the <00:09:49.020>new <00:09:49.220>customer <00:09:49.420>journey <00:09:49.620>has <00:09:49.820>indeed <00:09:50.020>shortened <00:09:50.220>our

137
00:09:53.440 --> 00:09:54.480
<00:09:53.440>innovation <00:09:54.376>cycle.

138
00:09:55.790 --> 00:10:00.210
<00:09:55.790>So <00:09:55.964>we <00:09:56.140>at <00:09:56.314>Porsche <00:09:56.490>have <00:09:56.665>embraced <00:09:56.839>a <00:09:57.015>very <00:09:57.189>clear

139
00:10:00.740 --> 00:10:05.170
<00:10:00.740>continuous <00:10:01.020>integration <00:10:01.300>and <00:10:01.580>deployment <00:10:01.860>methodology <00:10:02.140>to

140
00:10:05.220 --> 00:10:08.770
<00:10:05.220>accelerate <00:10:05.453>innovation <00:10:05.686>in <00:10:05.920>our <00:10:06.153>products <00:10:06.386>and <00:10:06.620>services.

141
00:10:09.950 --> 00:10:14.770
<00:10:09.950>So <00:10:10.125>what <00:10:10.300>happens <00:10:10.475>is <00:10:10.650>that <00:10:10.825>adopting <00:10:11.000>a <00:10:11.175>DevOps <00:10:11.350>culture

142
00:10:15.190 --> 00:10:19.570
<00:10:15.190>within <00:10:15.390>our <00:10:15.590>team <00:10:15.790>has <00:10:15.990>made <00:10:16.190>our <00:10:16.390>teams <00:10:16.590>extremely

143
00:10:20.010 --> 00:10:22.050
<00:10:20.010>software <00:10:20.360>driven <00:10:20.710>and <00:10:21.060>data <00:10:21.410>driven.

144
00:10:23.160 --> 00:10:27.540
<00:10:23.160>So <00:10:23.287>we <00:10:23.414>are <00:10:23.541>developing <00:10:23.669>our <00:10:23.796>products <00:10:23.923>with <00:10:24.050>just <00:10:24.178>one <00:10:24.305>main <00:10:24.432>target <00:10:24.560>to

145
00:10:28.040 --> 00:10:32.530
<00:10:28.040>integrate <00:10:28.273>the <00:10:28.506>customer <00:10:28.740>into <00:10:28.973>our <00:10:29.206>Porsche <00:10:29.439>ecosystem.

146
00:10:33.790 --> 00:10:34.930
<00:10:33.790>In <00:10:34.303>this <00:10:34.815>ecosystem,

147
00:10:35.230 --> 00:10:39.250
<00:10:35.230>we <00:10:35.370>want <00:10:35.510>to <00:10:35.650>excite <00:10:35.790>our <00:10:35.930>customers <00:10:36.070>with <00:10:36.210>our <00:10:36.350>products <00:10:36.490>and <00:10:36.630>services,

148
00:10:39.990 --> 00:10:44.810
<00:10:39.990>but <00:10:40.190>sometimes <00:10:40.390>we <00:10:40.590>also <00:10:40.790>make <00:10:40.990>strategic <00:10:41.190>partnerships <00:10:41.390>to

149
00:10:44.910 --> 00:10:49.170
<00:10:44.910>enrich <00:10:45.084>the <00:10:45.260>experience <00:10:45.435>for <00:10:45.610>our <00:10:45.785>customers <00:10:45.959>in <00:10:46.135>this <00:10:46.310>ecosystem.

150
00:10:50.670 --> 00:10:51.730
<00:10:50.670>So <00:10:51.624>system,

151
00:10:51.730 --> 00:10:56.690
<00:10:51.730>let's <00:10:51.885>have <00:10:52.041>a <00:10:52.196>look <00:10:52.352>how <00:10:52.507>a <00:10:52.663>typical <00:10:52.818>Porsche <00:10:52.974>ecosystem <00:10:53.130>looks

152
00:10:56.690 --> 00:10:58.730
<00:10:56.690>like <00:10:56.970>from <00:10:57.250>a <00:10:57.530>bird's <00:10:57.810>eye <00:10:58.090>view,

153
00:11:01.120 --> 00:11:05.940
<00:11:01.120>the <00:11:01.247>Porsche <00:11:01.374>ecosystem <00:11:01.501>has <00:11:01.629>one <00:11:01.756>main <00:11:01.883>target <00:11:02.010>to <00:11:02.138>ex <00:11:02.265>excite <00:11:02.392>our <00:11:02.520>customers.

154
00:11:06.570 --> 00:11:10.830
<00:11:06.570>The <00:11:06.770>ecosystem <00:11:06.970>is <00:11:07.170>built <00:11:07.370>based <00:11:07.570>on <00:11:07.770>four <00:11:07.970>cornerstones.

155
00:11:12.020 --> 00:11:13.960
<00:11:12.020>I'm <00:11:12.253>gonna <00:11:12.486>shed <00:11:12.720>light <00:11:12.953>on <00:11:13.186>the <00:11:13.420>services,

156
00:11:14.340 --> 00:11:17.600
<00:11:14.340>on <00:11:14.573>products <00:11:14.806>on <00:11:15.040>each <00:11:15.273>of <00:11:15.506>these <00:11:15.740>cornerstone.

157
00:11:18.680 --> 00:11:20.380
<00:11:18.680>The <00:11:19.030>first <00:11:19.380>one <00:11:19.729>is <00:11:20.079>consider.

158
00:11:21.560 --> 00:11:25.340
<00:11:21.560>In <00:11:21.699>this <00:11:21.839>area <00:11:21.979>we <00:11:22.119>have <00:11:22.260>the <00:11:22.400>service <00:11:22.540>called <00:11:22.680>the <00:11:22.819>car <00:11:22.959>configurator,

159
00:11:25.750 --> 00:11:30.460
<00:11:25.750>which <00:11:25.950>enables <00:11:26.150>our <00:11:26.350>customer <00:11:26.550>to <00:11:26.750>custom <00:11:26.950>their <00:11:27.150>Porsche.

160
00:11:31.670 --> 00:11:33.290
<00:11:31.670>Number <00:11:32.136>two <00:11:32.603>is <00:11:33.069>purchase.

161
00:11:34.170 --> 00:11:38.950
<00:11:34.170>We <00:11:34.286>have <00:11:34.403>the <00:11:34.520>app <00:11:34.636>called <00:11:34.753>Track <00:11:34.870>Your <00:11:34.986>Dream <00:11:35.103>with <00:11:35.219>the <00:11:35.336>Porsche <00:11:35.453>track <00:11:35.569>your

162
00:11:38.950 --> 00:11:39.783
<00:11:38.950>dream <00:11:39.699>app.

163
00:11:40.170 --> 00:11:44.390
<00:11:40.170>The <00:11:40.297>customer <00:11:40.424>gets <00:11:40.551>a <00:11:40.679>link <00:11:40.806>in <00:11:40.933>the <00:11:41.060>email <00:11:41.188>and <00:11:41.315>once <00:11:41.442>the <00:11:41.569>customer

164
00:11:44.970 --> 00:11:45.803
<00:11:44.970>clicks <00:11:45.344>the <00:11:45.719>link,

165
00:11:46.210 --> 00:11:51.070
<00:11:46.210>the <00:11:46.337>customer <00:11:46.464>is <00:11:46.591>able <00:11:46.719>to <00:11:46.846>track <00:11:46.973>Porsche <00:11:47.100>from <00:11:47.228>the <00:11:47.355>time <00:11:47.482>of <00:11:47.610>ordering

166
00:11:51.640 --> 00:11:55.360
<00:11:51.640>until <00:11:51.780>the <00:11:51.920>time <00:11:52.060>of <00:11:52.199>delivery <00:11:52.340>at <00:11:52.480>the <00:11:52.620>leadership <00:11:52.760>at <00:11:52.900>the <00:11:53.040>dealership.

167
00:11:57.070 --> 00:11:58.730
<00:11:57.070>Number <00:11:57.770>three, <00:11:58.470>ownership.

168
00:11:59.390 --> 00:12:04.170
<00:11:59.390>The <00:11:59.530>ownership <00:11:59.670>is <00:11:59.810>extremely <00:11:59.949>important <00:12:00.090>because <00:12:00.230>we <00:12:00.370>want <00:12:00.510>to <00:12:00.650>empower <00:12:00.790>our

169
00:12:04.530 --> 00:12:06.250
<00:12:04.530>customer <00:12:04.996>in <00:12:05.463>this <00:12:05.930>ecosystem.

170
00:12:07.030 --> 00:12:11.290
<00:12:07.030>So <00:12:07.230>here <00:12:07.430>Porsche <00:12:07.630>is <00:12:07.829>making <00:12:08.030>multiple <00:12:08.230>strategic <00:12:08.430>partnerships.

171
00:12:12.310 --> 00:12:17.250
<00:12:12.310>So <00:12:12.449>one <00:12:12.589>example <00:12:12.729>is <00:12:12.869>the <00:12:13.010>partnership <00:12:13.150>with <00:12:13.290>the <00:12:13.430>watch <00:12:13.569>tag <00:12:13.709>Hoer.

172
00:12:18.540 --> 00:12:19.373
<00:12:18.540>With <00:12:18.914>this <00:12:19.289>watch,

173
00:12:19.490 --> 00:12:24.340
<00:12:19.490>the <00:12:19.630>Porsche <00:12:19.770>customer <00:12:19.910>is <00:12:20.050>able <00:12:20.190>to <00:12:20.330>connect <00:12:20.470>the <00:12:20.610>vehicle <00:12:20.750>with <00:12:20.890>a

174
00:12:24.340 --> 00:12:28.900
<00:12:24.340>watch <00:12:24.480>and <00:12:24.620>the <00:12:24.760>customer <00:12:24.900>is <00:12:25.040>able <00:12:25.180>to <00:12:25.320>see <00:12:25.460>four <00:12:25.600>main <00:12:25.740>information.

175
00:12:29.400 --> 00:12:33.460
<00:12:29.400>Number <00:12:29.555>one <00:12:29.711>is <00:12:29.866>the <00:12:30.022>status <00:12:30.177>of <00:12:30.333>charge <00:12:30.488>of <00:12:30.644>the <00:12:30.800>vehicle,

176
00:12:33.630 --> 00:12:38.060
<00:12:33.630>which <00:12:33.785>is <00:12:33.941>activated <00:12:34.096>for <00:12:34.252>hybrid <00:12:34.407>and <00:12:34.563>electric <00:12:34.718>vehicles. <00:12:34.874>Number <00:12:35.030>two,

177
00:12:38.640 --> 00:12:43.620
<00:12:38.640>the <00:12:38.814>Porsche <00:12:38.990>customer <00:12:39.165>is <00:12:39.340>able <00:12:39.515>to <00:12:39.689>see <00:12:39.865>the <00:12:40.040>mileage

178
00:12:43.620 --> 00:12:46.430
<00:12:43.620>information <00:12:43.900>of <00:12:44.180>the <00:12:44.460>vehicle. <00:12:44.740>Number <00:12:45.020>three,

179
00:12:47.370 --> 00:12:52.310
<00:12:47.370>the <00:12:47.510>Porsche <00:12:47.650>customer <00:12:47.790>will <00:12:47.930>also <00:12:48.070>get <00:12:48.210>a <00:12:48.350>link <00:12:48.490>to <00:12:48.630>my <00:12:48.770>Porsche

180
00:12:52.370 --> 00:12:57.350
<00:12:52.370>app, <00:12:52.525>which <00:12:52.681>is <00:12:52.836>used <00:12:52.992>to <00:12:53.147>control <00:12:53.303>the <00:12:53.458>Climatization, <00:12:53.614>the <00:12:53.770>car.

181
00:12:58.450 --> 00:12:59.310
<00:12:58.450>And <00:12:58.837>number <00:12:59.223>four,

182
00:12:59.850 --> 00:13:04.790
<00:12:59.850>the <00:12:59.966>customer <00:13:00.083>is <00:13:00.200>able <00:13:00.316>to <00:13:00.433>find <00:13:00.550>the <00:13:00.666>range <00:13:00.783>information <00:13:00.900>of <00:13:01.016>the <00:13:01.133>battery <00:13:01.250>and

183
00:13:04.790 --> 00:13:05.623
<00:13:04.790>the <00:13:05.539>vehicle.

184
00:13:06.860 --> 00:13:11.840
<00:13:06.860>We <00:13:07.015>also <00:13:07.171>have <00:13:07.326>strategic <00:13:07.482>partnerships <00:13:07.637>with <00:13:07.793>our <00:13:07.948>charging <00:13:08.104>providers <00:13:08.260>to

185
00:13:11.930 --> 00:13:15.320
<00:13:11.930>offer <00:13:12.163>seamless <00:13:12.396>charging <00:13:12.630>services <00:13:12.863>to <00:13:13.096>our <00:13:13.329>customers.

186
00:13:16.220 --> 00:13:17.880
<00:13:16.220>The <00:13:16.500>next <00:13:16.780>one <00:13:17.060>is <00:13:17.340>the <00:13:17.620>Lois.

187
00:13:18.920 --> 00:13:23.800
<00:13:18.920>A <00:13:19.036>very <00:13:19.153>interesting <00:13:19.270>app <00:13:19.386>we <00:13:19.503>have <00:13:19.620>in <00:13:19.736>this <00:13:19.853>Lois <00:13:19.969>Cornerstone <00:13:20.086>is <00:13:20.203>called <00:13:20.319>the

188
00:13:23.870 --> 00:13:25.480
<00:13:23.870>PORs <00:13:24.220>Shared <00:13:24.570>Track <00:13:24.920>Precision <00:13:25.270>App.

189
00:13:26.760 --> 00:13:31.380
<00:13:26.760>I'm <00:13:26.900>gonna <00:13:27.040>give <00:13:27.180>a <00:13:27.319>very <00:13:27.460>brief <00:13:27.600>technical <00:13:27.740>deep <00:13:27.880>dive <00:13:28.020>of <00:13:28.160>how

190
00:13:31.560 --> 00:13:35.180
<00:13:31.560>we <00:13:31.734>have <00:13:31.910>built <00:13:32.084>the <00:13:32.260>backend <00:13:32.435>infrastructure <00:13:32.609>for <00:13:32.785>this <00:13:32.959>app.

191
00:13:38.350 --> 00:13:41.410
<00:13:38.350>You <00:13:38.505>can <00:13:38.661>scan <00:13:38.816>the <00:13:38.972>app <00:13:39.127>for <00:13:39.283>your <00:13:39.438>Android <00:13:39.594>and <00:13:39.750>iPhone.

192
00:13:42.150 --> 00:13:44.490
<00:13:42.150>Of <00:13:42.350>course <00:13:42.550>you <00:13:42.750>need <00:13:42.949>a <00:13:43.150>Porsche <00:13:43.350>to <00:13:43.550>activate,

193
00:13:44.870 --> 00:13:49.770
<00:13:44.870>but <00:13:44.977>I'm <00:13:45.085>gonna <00:13:45.193>give <00:13:45.300>a <00:13:45.408>brief <00:13:45.516>glimpse <00:13:45.623>of <00:13:45.731>how <00:13:45.839>what <00:13:45.946>this <00:13:46.054>app <00:13:46.162>is <00:13:46.270>all

194
00:13:49.770 --> 00:13:53.290
<00:13:49.770>about. <00:13:50.003>So <00:13:50.236>the <00:13:50.470>Porsche <00:13:50.703>Track <00:13:50.936>Precision <00:13:51.170>app,

195
00:13:54.310 --> 00:13:55.250
<00:13:54.310>as <00:13:54.592>we <00:13:54.874>all <00:13:55.156>know,

196
00:13:55.480 --> 00:14:00.330
<00:13:55.480>data <00:13:55.620>is <00:13:55.760>fundamental <00:13:55.900>part <00:13:56.040>of <00:13:56.180>Motors <00:13:56.320>sport <00:13:56.460>and <00:13:56.600>is <00:13:56.740>very <00:13:56.880>important

197
00:14:00.430 --> 00:14:05.090
<00:14:00.430>for <00:14:00.585>making <00:14:00.741>decision <00:14:00.896>for <00:14:01.052>and <00:14:01.207>also <00:14:01.363>to <00:14:01.518>improve <00:14:01.674>the <00:14:01.829>performance

198
00:14:05.390 --> 00:14:06.610
<00:14:05.390>of <00:14:06.488>Racer.

199
00:14:07.880 --> 00:14:11.860
<00:14:07.880>The <00:14:08.080>Porsche <00:14:08.280>Track <00:14:08.480>Precision <00:14:08.680>app <00:14:08.880>does <00:14:09.080>exactly <00:14:09.280>this.

200
00:14:12.610 --> 00:14:17.500
<00:14:12.610>With <00:14:12.785>this <00:14:12.960>app <00:14:13.135>eraser <00:14:13.310>can <00:14:13.485>improve <00:14:13.660>the <00:14:13.835>driving <00:14:14.010>performance.

201
00:14:18.600 --> 00:14:20.340
<00:14:18.600>The <00:14:18.950>Porsche <00:14:19.300>Track <00:14:19.650>Precision <00:14:20.000>app,

202
00:14:20.560 --> 00:14:24.540
<00:14:20.560>you <00:14:20.687>can <00:14:20.814>imagine <00:14:20.941>it's <00:14:21.069>like <00:14:21.196>your <00:14:21.323>virtual <00:14:21.450>coach <00:14:21.578>or <00:14:21.705>a <00:14:21.832>digital <00:14:21.959>trainer.

203
00:14:25.640 --> 00:14:30.100
<00:14:25.640>Now <00:14:25.740>how <00:14:25.840>can <00:14:25.939>you <00:14:26.040>activate <00:14:26.140>this <00:14:26.240>app <00:14:26.340>and <00:14:26.439>what <00:14:26.540>do <00:14:26.640>you <00:14:26.740>need? <00:14:26.840>The <00:14:26.939>prerequisite <00:14:27.040>sites?

204
00:14:30.600 --> 00:14:32.820
<00:14:30.600>Number <00:14:30.833>one, <00:14:31.066>you <00:14:31.300>need <00:14:31.533>a <00:14:31.766>Porsche <00:14:32.000>car,

205
00:14:33.310 --> 00:14:37.370
<00:14:33.310>which <00:14:33.589>has <00:14:33.869>a <00:14:34.150>sport <00:14:34.430>chrono <00:14:34.709>package.

206
00:14:38.360 --> 00:14:43.100
<00:14:38.360>The <00:14:38.460>Sport <00:14:38.560>Chrono <00:14:38.660>package <00:14:38.760>is <00:14:38.860>a <00:14:38.960>very <00:14:39.060>famous <00:14:39.160>package <00:14:39.260>that <00:14:39.360>helps <00:14:39.460>to <00:14:39.560>record <00:14:39.660>the <00:14:39.760>lab

207
00:14:43.100 --> 00:14:46.140
<00:14:43.100>information <00:14:43.380>and <00:14:43.660>once <00:14:43.940>you <00:14:44.220>have <00:14:44.500>this,

208
00:14:46.720 --> 00:14:49.060
<00:14:46.720>you <00:14:46.920>can <00:14:47.120>install <00:14:47.320>the <00:14:47.520>app <00:14:47.720>on <00:14:47.920>your <00:14:48.120>smartphone.

209
00:14:50.060 --> 00:14:52.930
<00:14:50.060>So <00:14:50.234>once <00:14:50.410>you <00:14:50.584>have <00:14:50.760>all <00:14:50.935>these <00:14:51.109>prerequisite <00:14:51.285>sites <00:14:51.459>done,

210
00:14:53.640 --> 00:14:57.980
<00:14:53.640>the <00:14:53.795>next <00:14:53.951>step <00:14:54.106>is <00:14:54.262>that <00:14:54.417>the <00:14:54.573>customer <00:14:54.728>creates <00:14:54.884>a <00:14:55.040>track,

211
00:14:58.500 --> 00:15:03.390
<00:14:58.500>a <00:14:58.655>personalized <00:14:58.811>track <00:14:58.966>on <00:14:59.122>this <00:14:59.277>app <00:14:59.433>once <00:14:59.588>a <00:14:59.744>customer <00:14:59.900>create

212
00:15:03.510 --> 00:15:07.710
<00:15:03.510>a <00:15:03.637>personalized <00:15:03.764>track. <00:15:03.891>The <00:15:04.019>next <00:15:04.146>one <00:15:04.273>is <00:15:04.400>the <00:15:04.528>P <00:15:04.655>T <00:15:04.782>P <00:15:04.910>A.

213
00:15:07.770 --> 00:15:12.590
<00:15:07.770>That's <00:15:07.886>a <00:15:08.003>short <00:15:08.120>form <00:15:08.236>of <00:15:08.353>this <00:15:08.470>app <00:15:08.586>co <00:15:08.703>collects <00:15:08.819>the <00:15:08.936>data <00:15:09.053>and <00:15:09.170>records

214
00:15:12.730 --> 00:15:15.070
<00:15:12.730>the <00:15:13.080>data <00:15:13.430>on <00:15:13.780>the <00:15:14.130>track.

215
00:15:16.050 --> 00:15:18.470
<00:15:16.050>So <00:15:16.283>how <00:15:16.516>does <00:15:16.750>it <00:15:16.983>do <00:15:17.216>this <00:15:17.449>app?

216
00:15:18.930 --> 00:15:23.430
<00:15:18.930>The <00:15:19.030>front <00:15:19.130>end <00:15:19.229>of <00:15:19.329>the <00:15:19.430>app <00:15:19.530>is <00:15:19.630>connected <00:15:19.729>to <00:15:19.829>the <00:15:19.930>different <00:15:20.030>control <00:15:20.130>units <00:15:20.229>of <00:15:20.329>the

217
00:15:23.430 --> 00:15:27.630
<00:15:23.430>vehicle. <00:15:23.604>It <00:15:23.780>collects <00:15:23.954>the <00:15:24.130>data <00:15:24.305>like <00:15:24.479>the <00:15:24.655>realtime <00:15:24.829>speed,

218
00:15:28.180 --> 00:15:30.750
<00:15:28.180>lateral <00:15:28.646>and <00:15:29.113>longitudinal <00:15:29.579>accelerations,

219
00:15:31.670 --> 00:15:36.670
<00:15:31.670>breaking <00:15:31.844>force <00:15:32.020>and <00:15:32.194>engine <00:15:32.370>data <00:15:32.545>to <00:15:32.719>evaluate <00:15:32.895>the <00:15:33.069>driver

220
00:15:37.020 --> 00:15:37.853
performance.

221
00:15:38.800 --> 00:15:43.760
<00:15:38.800>And <00:15:39.000>using <00:15:39.199>the <00:15:39.400>data <00:15:39.599>collected <00:15:39.800>the <00:15:40.000>the <00:15:40.199>app

222
00:15:43.780 --> 00:15:48.530
<00:15:43.780>is <00:15:44.013>also <00:15:44.246>able <00:15:44.480>to <00:15:44.713>empower <00:15:44.946>the <00:15:45.180>driver,

223
00:15:48.900 --> 00:15:53.850
<00:15:48.900>which <00:15:49.016>means <00:15:49.133>the <00:15:49.250>driver <00:15:49.366>is <00:15:49.483>able <00:15:49.600>to <00:15:49.716>share <00:15:49.833>the <00:15:49.949>information <00:15:50.066>collected <00:15:50.183>of <00:15:50.300>his

224
00:15:53.850 --> 00:15:56.890
<00:15:53.850>driving <00:15:54.083>performance <00:15:54.316>also <00:15:54.550>with <00:15:54.783>the <00:15:55.016>fellow <00:15:55.250>drivers.

225
00:15:57.590 --> 00:16:00.170
<00:15:57.590>So <00:15:57.790>a <00:15:57.990>kind <00:15:58.190>of <00:15:58.390>community <00:15:58.590>feature <00:15:58.790>is <00:15:58.990>created,

226
00:16:00.620 --> 00:16:04.010
<00:16:00.620>which <00:16:00.775>is <00:16:00.931>used <00:16:01.086>to <00:16:01.242>improve <00:16:01.397>the <00:16:01.553>performance <00:16:01.708>of <00:16:01.864>the <00:16:02.020>driver.

227
00:16:05.580 --> 00:16:07.840
<00:16:05.580>To <00:16:06.046>summarize, <00:16:06.513>this <00:16:06.980>app

228
00:16:09.790 --> 00:16:13.300
<00:16:09.790>helps <00:16:09.964>to <00:16:10.140>give <00:16:10.314>the <00:16:10.490>live <00:16:10.665>displays <00:16:10.839>of <00:16:11.015>the <00:16:11.189>labs.

229
00:16:14.160 --> 00:16:18.580
<00:16:14.160>It <00:16:14.315>provides <00:16:14.471>video <00:16:14.626>analysis <00:16:14.782>of <00:16:14.937>data <00:16:15.093>collected <00:16:15.248>from <00:16:15.404>the <00:16:15.560>cameras

230
00:16:19.000 --> 00:16:20.260
<00:16:19.000>of <00:16:19.567>your <00:16:20.134>smartphones.

231
00:16:20.880 --> 00:16:25.740
<00:16:20.880>It <00:16:21.055>also <00:16:21.230>offers <00:16:21.405>the <00:16:21.580>driver <00:16:21.755>performance <00:16:21.930>analysis <00:16:22.105>through <00:16:22.280>data

232
00:16:25.850 --> 00:16:28.340
<00:16:25.850>collected <00:16:26.083>from <00:16:26.316>the <00:16:26.550>sensors <00:16:26.783>in <00:16:27.016>the <00:16:27.250>car.

233
00:16:29.240 --> 00:16:31.500
<00:16:29.240>For <00:16:29.520>such <00:16:29.800>a <00:16:30.080>data <00:16:30.360>intensive <00:16:30.640>app,

234
00:16:32.370 --> 00:16:37.070
<00:16:32.370>we <00:16:32.510>need <00:16:32.650>definitely <00:16:32.790>a <00:16:32.930>very <00:16:33.070>simpler <00:16:33.210>and <00:16:33.350>a <00:16:33.490>very <00:16:33.630>lightweight <00:16:33.770>backend

235
00:16:37.070 --> 00:16:37.903
infrastructure.

236
00:16:38.530 --> 00:16:43.510
<00:16:38.530>So <00:16:38.637>I'm <00:16:38.745>gonna <00:16:38.853>give <00:16:38.960>a <00:16:39.068>very <00:16:39.176>brief <00:16:39.283>overview <00:16:39.391>how <00:16:39.499>we <00:16:39.606>have <00:16:39.714>built <00:16:39.822>this <00:16:39.930>infrastructure

237
00:16:44.050 --> 00:16:47.330
<00:16:44.050>for <00:16:44.329>the <00:16:44.609>app. <00:16:44.890>First <00:16:45.170>and <00:16:45.449>foremost,

238
00:16:48.270 --> 00:16:49.170
<00:16:48.270>the <00:16:48.675>current <00:16:49.079>state.

239
00:16:50.500 --> 00:16:53.520
<00:16:50.500>The <00:16:50.627>app <00:16:50.754>has <00:16:50.881>to <00:16:51.009>be <00:16:51.136>connected <00:16:51.263>with <00:16:51.390>a <00:16:51.518>Wi-Fi <00:16:51.645>in <00:16:51.772>the <00:16:51.900>car.

240
00:16:55.070 --> 00:16:59.970
<00:16:55.070>So <00:16:55.177>we <00:16:55.285>have <00:16:55.393>used <00:16:55.500>A <00:16:55.608>B <00:16:55.716>F <00:16:55.823>F <00:16:55.931>architecture <00:16:56.039>pattern <00:16:56.146>or <00:16:56.254>a <00:16:56.362>B <00:16:56.470>FFF

241
00:16:59.970 --> 00:17:02.210
<00:16:59.970>that <00:17:00.203>is <00:17:00.436>dedicated <00:17:00.670>just <00:17:00.903>for <00:17:01.136>this <00:17:01.370>app.

242
00:17:02.910 --> 00:17:07.730
<00:17:02.910>Simply <00:17:03.037>put <00:17:03.164>it's <00:17:03.291>custom <00:17:03.419>a <00:17:03.546>P <00:17:03.673>i <00:17:03.800>that <00:17:03.928>sits <00:17:04.055>between <00:17:04.182>the <00:17:04.310>frontend

243
00:17:07.730 --> 00:17:12.490
<00:17:07.730>applications <00:17:07.905>and <00:17:08.079>the <00:17:08.255>backend <00:17:08.430>microservices <00:17:08.605>along <00:17:08.780>with <00:17:08.954>the <00:17:09.130>storage

244
00:17:12.660 --> 00:17:13.493
components.

245
00:17:14.470 --> 00:17:18.810
<00:17:14.470>So <00:17:14.610>the <00:17:14.750>frontend <00:17:14.890>applications <00:17:15.030>do <00:17:15.170>not <00:17:15.310>have <00:17:15.450>to <00:17:15.589>directly <00:17:15.730>call <00:17:15.870>the

246
00:17:18.810 --> 00:17:21.770
<00:17:18.810>microservices. <00:17:19.010>Instead <00:17:19.210>they <00:17:19.409>call <00:17:19.609>the <00:17:19.810>B <00:17:20.010>F <00:17:20.210>F.

247
00:17:22.350 --> 00:17:27.330
<00:17:22.349>So <00:17:22.477>the <00:17:22.604>B <00:17:22.731>F <00:17:22.859>acts <00:17:22.986>as <00:17:23.113>an <00:17:23.240>abstraction <00:17:23.368>layer <00:17:23.495>that <00:17:23.622>hides <00:17:23.750>all

248
00:17:27.330 --> 00:17:30.930
<00:17:27.329>the <00:17:27.609>complexities <00:17:27.889>of <00:17:28.169>the <00:17:28.449>microservices <00:17:28.730>formats,

249
00:17:30.950 --> 00:17:35.730
<00:17:30.950>the <00:17:31.125>response <00:17:31.300>from <00:17:31.475>the <00:17:31.650>different <00:17:31.825>backend <00:17:32.000>application <00:17:32.175>services <00:17:32.350>and

250
00:17:35.730 --> 00:17:39.890
<00:17:35.730>storage <00:17:35.870>components <00:17:36.010>and <00:17:36.150>provides <00:17:36.290>the <00:17:36.430>data <00:17:36.570>to <00:17:36.710>the <00:17:36.850>front <00:17:36.990>end <00:17:37.130>application.

251
00:17:42.630 --> 00:17:47.280
<00:17:42.630>What <00:17:42.770>also <00:17:42.910>happens <00:17:43.050>is <00:17:43.190>that <00:17:43.330>the <00:17:43.470>B <00:17:43.610>F <00:17:43.750>F <00:17:43.890>omits <00:17:44.030>or

252
00:17:47.520 --> 00:17:50.050
<00:17:47.520>restricts <00:17:47.753>unnecessary <00:17:47.986>information <00:17:48.220>to <00:17:48.453>the <00:17:48.686>front <00:17:48.920>end,

253
00:17:50.310 --> 00:17:53.600
<00:17:50.310>thereby <00:17:50.543>providing <00:17:50.776>an <00:17:51.010>additional <00:17:51.243>layer <00:17:51.476>of <00:17:51.710>security.

254
00:17:56.260 --> 00:17:59.430
<00:17:56.260>This <00:17:56.540>application <00:17:56.820>is <00:17:57.100>totally <00:17:57.379>built <00:17:57.660>in-house.

255
00:18:00.090 --> 00:18:04.190
<00:18:00.090>So <00:18:00.217>that's <00:18:00.344>exactly <00:18:00.471>where <00:18:00.599>or <00:18:00.726>what <00:18:00.853>the <00:18:00.980>point <00:18:01.108>I <00:18:01.235>want <00:18:01.362>to <00:18:01.490>reach.

256
00:18:04.730 --> 00:18:07.950
<00:18:04.730>So <00:18:04.930>we <00:18:05.130>have <00:18:05.330>harness <00:18:05.530>the <00:18:05.730>power <00:18:05.930>of <00:18:06.130>force,

257
00:18:08.410 --> 00:18:12.910
<00:18:08.410>the <00:18:08.550>free <00:18:08.690>and <00:18:08.830>open <00:18:08.970>source <00:18:09.110>software <00:18:09.250>to <00:18:09.390>build <00:18:09.530>this <00:18:09.670>backend <00:18:09.810>application.

258
00:18:14.050 --> 00:18:18.830
<00:18:14.050>All <00:18:14.177>the <00:18:14.304>open <00:18:14.431>source <00:18:14.559>technologies <00:18:14.686>you <00:18:14.813>see <00:18:14.940>here <00:18:15.068>are <00:18:15.195>exactly <00:18:15.322>what <00:18:15.450>we

259
00:18:18.830 --> 00:18:19.663
<00:18:18.830>used <00:18:19.204>to <00:18:19.579>build.

260
00:18:21.230 --> 00:18:25.930
<00:18:21.230>So <00:18:21.405>we <00:18:21.580>have <00:18:21.755>achieved <00:18:21.930>three <00:18:22.105>main <00:18:22.280>takeaways <00:18:22.455>through <00:18:22.630>this

261
00:18:25.930 --> 00:18:29.290
<00:18:25.930>implementation. <00:18:26.396>Number <00:18:26.863>one, <00:18:27.330>efficiency.

262
00:18:29.910 --> 00:18:34.730
<00:18:29.910>So <00:18:30.050>we <00:18:30.190>have <00:18:30.330>used <00:18:30.470>block <00:18:30.610>storage <00:18:30.750>and <00:18:30.890>also <00:18:31.030>multiple <00:18:31.170>force <00:18:31.310>to

263
00:18:34.730 --> 00:18:38.210
<00:18:34.730>reach <00:18:34.905>cost <00:18:35.080>efficiency <00:18:35.255>for <00:18:35.430>the <00:18:35.605>application <00:18:35.780>we <00:18:35.955>have <00:18:36.130>built.

264
00:18:39.870 --> 00:18:42.050
<00:18:39.870>Number <00:18:40.149>two, <00:18:40.429>as <00:18:40.709>I <00:18:40.989>already <00:18:41.270>introduced,

265
00:18:42.050 --> 00:18:46.770
<00:18:42.050>this <00:18:42.190>is <00:18:42.330>a <00:18:42.470>very <00:18:42.610>data <00:18:42.750>intensive <00:18:42.889>application <00:18:43.030>where <00:18:43.169>extreme <00:18:43.310>amount <00:18:43.450>of

266
00:18:47.000 --> 00:18:50.850
<00:18:47.000>data <00:18:47.155>transfers <00:18:47.311>happening <00:18:47.466>and <00:18:47.622>we <00:18:47.777>are <00:18:47.933>dealing <00:18:48.088>with <00:18:48.244>video <00:18:48.400>streaming.

267
00:18:51.310 --> 00:18:56.050
<00:18:51.310>So <00:18:51.437>we <00:18:51.564>need <00:18:51.691>to <00:18:51.819>have <00:18:51.946>a <00:18:52.073>very <00:18:52.200>compressed <00:18:52.328>way <00:18:52.455>of <00:18:52.582>handling <00:18:52.710>our

268
00:18:56.430 --> 00:18:57.290
<00:18:56.430>Latins <00:18:57.204>issue.

269
00:18:57.670 --> 00:19:02.490
<00:18:57.670>So <00:18:57.825>we <00:18:57.981>are <00:18:58.136>using <00:18:58.292>data <00:18:58.447>compression <00:18:58.603>strategy <00:18:58.758>in <00:18:58.914>combination <00:18:59.070>with

270
00:19:02.490 --> 00:19:03.370
<00:19:02.490>data <00:19:03.282>streaming.

271
00:19:03.830 --> 00:19:08.690
<00:19:03.830>So <00:19:03.970>this <00:19:04.110>has <00:19:04.250>given <00:19:04.389>us <00:19:04.530>an <00:19:04.669>edge <00:19:04.810>to <00:19:04.949>maintain <00:19:05.090>or <00:19:05.230>award

272
00:19:08.830 --> 00:19:12.520
<00:19:08.830>any <00:19:09.063>kind <00:19:09.296>of <00:19:09.530>latency <00:19:09.763>issues. <00:19:09.996>Number <00:19:10.230>three,

273
00:19:12.980 --> 00:19:17.920
<00:19:12.980>we <00:19:13.120>have <00:19:13.260>a <00:19:13.400>highly <00:19:13.540>automated <00:19:13.680>ci <00:19:13.820>cd <00:19:13.960>pipeline <00:19:14.100>and <00:19:14.240>we <00:19:14.380>have

274
00:19:18.020 --> 00:19:22.000
<00:19:18.020>our <00:19:18.195>own <00:19:18.370>Porsche <00:19:18.545>built <00:19:18.720>GitLab. <00:19:18.895>So <00:19:19.070>with <00:19:19.245>this <00:19:19.420>pipeline,

275
00:19:22.420 --> 00:19:26.840
<00:19:22.420>we <00:19:22.575>are <00:19:22.731>able <00:19:22.886>to <00:19:23.042>rapidly <00:19:23.197>and <00:19:23.353>securely <00:19:23.508>develop <00:19:23.664>our <00:19:23.820>software.

276
00:19:27.420 --> 00:19:32.280
<00:19:27.420>And <00:19:27.575>this <00:19:27.731>is <00:19:27.886>how <00:19:28.042>we <00:19:28.197>are <00:19:28.353>embracing <00:19:28.508>our <00:19:28.664>DevSecOps <00:19:28.820>model.

277
00:19:33.750 --> 00:19:38.530
<00:19:33.750>So <00:19:33.890>what <00:19:34.030>I <00:19:34.170>wanna <00:19:34.310>say <00:19:34.450>with <00:19:34.590>this <00:19:34.730>picture <00:19:34.870>here <00:19:35.010>to <00:19:35.150>us,

278
00:19:39.070 --> 00:19:42.410
<00:19:39.070>the <00:19:39.303>backend <00:19:39.536>developers <00:19:39.770>are <00:19:40.003>very <00:19:40.236>rarely <00:19:40.470>visible.

279
00:19:43.430 --> 00:19:47.730
<00:19:43.430>We <00:19:43.546>are <00:19:43.663>always <00:19:43.780>in <00:19:43.896>the <00:19:44.013>backend <00:19:44.130>and <00:19:44.246>only <00:19:44.363>when <00:19:44.480>a <00:19:44.596>problem <00:19:44.713>comes <00:19:44.830>up,

280
00:19:48.230 --> 00:19:49.890
<00:19:48.230>we <00:19:48.580>are <00:19:48.930>known <00:19:49.280>to <00:19:49.630>others.

281
00:19:50.910 --> 00:19:53.850
<00:19:50.910>So <00:19:51.085>I <00:19:51.260>want <00:19:51.435>to <00:19:51.610>make <00:19:51.785>this <00:19:51.960>picture <00:19:52.135>very <00:19:52.310>clear.

282
00:19:54.470 --> 00:19:59.130
<00:19:54.470>So <00:19:54.625>we <00:19:54.781>have <00:19:54.936>defined <00:19:55.092>our <00:19:55.247>development <00:19:55.403>pipeline <00:19:55.558>to <00:19:55.714>optimize <00:19:55.870>the

283
00:19:59.200 --> 00:20:03.250
<00:19:59.200>flow <00:19:59.400>of <00:19:59.600>value <00:19:59.800>directly <00:20:00.000>to <00:20:00.200>our <00:20:00.400>end <00:20:00.600>customer.

284
00:20:04.560 --> 00:20:05.393
<00:20:04.560>With <00:20:04.934>this <00:20:05.309>picture,

285
00:20:05.890 --> 00:20:10.650
<00:20:05.890>I <00:20:06.045>wanna <00:20:06.201>convey <00:20:06.356>that <00:20:06.512>a <00:20:06.667>software <00:20:06.823>developer <00:20:06.978>at <00:20:07.134>Porsche <00:20:07.290>makes

286
00:20:10.850 --> 00:20:15.730
<00:20:10.850>a <00:20:11.050>significant <00:20:11.250>contribution <00:20:11.449>to <00:20:11.649>software <00:20:11.850>development <00:20:12.050>community <00:20:12.250>and

287
00:20:15.880 --> 00:20:17.210
<00:20:15.880>also <00:20:16.179>to <00:20:16.478>our <00:20:16.777>end <00:20:17.077>customer.

288
00:20:17.720 --> 00:20:22.520
<00:20:17.720>Through <00:20:17.895>the <00:20:18.070>use <00:20:18.245>of <00:20:18.420>force <00:20:18.595>and <00:20:18.770>orchestration <00:20:18.945>of <00:20:19.120>decentralized

289
00:20:22.590 --> 00:20:23.423
application,

290
00:20:24.220 --> 00:20:29.120
<00:20:24.220>we <00:20:24.420>are <00:20:24.620>adding <00:20:24.820>a <00:20:25.020>meaningful <00:20:25.220>contribution <00:20:25.420>to <00:20:25.620>automotive

291
00:20:29.420 --> 00:20:33.800
<00:20:29.420>supply <00:20:29.886>chain. <00:20:30.353>With <00:20:30.820>that,

292
00:20:34.240 --> 00:20:37.960
<00:20:34.240>I <00:20:34.395>would <00:20:34.551>like <00:20:34.706>to <00:20:34.862>conclude <00:20:35.017>my <00:20:35.173>presentation. <00:20:35.328>So <00:20:35.484>number <00:20:35.640>one,

293
00:20:38.560 --> 00:20:39.480
<00:20:38.560>I <00:20:38.836>wanna <00:20:39.112>stress <00:20:39.388>again,

294
00:20:39.790 --> 00:20:44.540
<00:20:39.790>cars <00:20:39.930>are <00:20:40.070>technology <00:20:40.210>on <00:20:40.350>wheels <00:20:40.490>and <00:20:40.629>I <00:20:40.770>wanna <00:20:40.909>make <00:20:41.050>it <00:20:41.190>very

295
00:20:44.540 --> 00:20:49.040
<00:20:44.540>transparent <00:20:44.715>that <00:20:44.889>that <00:20:45.065>is <00:20:45.240>untapped <00:20:45.415>potential <00:20:45.590>in <00:20:45.764>the <00:20:45.940>automotive

296
00:20:49.360 --> 00:20:51.000
<00:20:49.360>industry <00:20:49.826>for <00:20:50.293>software <00:20:50.760>development.

297
00:20:52.200 --> 00:20:55.960
<00:20:52.200>Software <00:20:52.375>developers <00:20:52.550>are <00:20:52.725>often <00:20:52.900>in <00:20:53.075>the <00:20:53.250>behind <00:20:53.425>the <00:20:53.600>scenes,

298
00:20:56.580 --> 00:21:01.200
<00:20:56.580>but <00:20:56.696>we <00:20:56.813>want <00:20:56.929>to <00:20:57.046>make <00:20:57.163>sure <00:20:57.280>through <00:20:57.396>our <00:20:57.513>DevOps <00:20:57.629>culture <00:20:57.746>that <00:20:57.863>we <00:20:57.980>are

299
00:21:01.350 --> 00:21:05.800
<00:21:01.350>able <00:21:01.524>to <00:21:01.699>deliver <00:21:01.875>product <00:21:02.050>within <00:21:02.225>a <00:21:02.399>shorter <00:21:02.574>innovation <00:21:02.750>lifecycle.

300
00:21:07.160 --> 00:21:09.420
<00:21:07.160>The <00:21:07.360>PT <00:21:07.560>p <00:21:07.760>a <00:21:07.960>app, <00:21:08.160>which <00:21:08.360>I <00:21:08.560>introduced,

301
00:21:09.760 --> 00:21:14.180
<00:21:09.760>is <00:21:09.915>an <00:21:10.071>outcome <00:21:10.226>of <00:21:10.382>in-house <00:21:10.537>software <00:21:10.693>development <00:21:10.848>at <00:21:11.004>Porsche <00:21:11.160>from

302
00:21:14.340 --> 00:21:18.430
<00:21:14.340>ideation <00:21:14.573>to <00:21:14.806>delivery <00:21:15.040>through <00:21:15.273>our <00:21:15.506>DevSecOps <00:21:15.740>culture.

303
00:21:19.170 --> 00:21:23.950
<00:21:19.170>We <00:21:19.325>really <00:21:19.481>look <00:21:19.636>forward <00:21:19.792>to <00:21:19.947>continue <00:21:20.103>strengthen <00:21:20.258>and <00:21:20.414>spread <00:21:20.570>the

304
00:21:24.430 --> 00:21:26.750
<00:21:24.430>software <00:21:24.780>development <00:21:25.130>spirit <00:21:25.480>at <00:21:25.830>Porsche.

305
00:21:27.850 --> 00:21:31.430
<00:21:27.850>If <00:21:28.005>you <00:21:28.161>are <00:21:28.316>interested <00:21:28.472>to <00:21:28.627>be <00:21:28.783>part <00:21:28.938>of <00:21:29.094>our <00:21:29.250>journey,

306
00:21:32.940 --> 00:21:37.310
<00:21:32.940>feel <00:21:33.056>free <00:21:33.173>to <00:21:33.290>follow <00:21:33.406>us <00:21:33.523>on <00:21:33.640>LinkedIn <00:21:33.756>or <00:21:33.873>get <00:21:33.990>in <00:21:34.106>touch <00:21:34.223>with <00:21:34.340>us.

307
00:21:38.160 --> 00:21:41.150
<00:21:38.160>Thank <00:21:38.287>you <00:21:38.414>so <00:21:38.541>much <00:21:38.669>for <00:21:38.796>your <00:21:38.923>attention <00:21:39.050>and <00:21:39.178>have <00:21:39.305>a <00:21:39.432>nice <00:21:39.560>evening.

308
00:21:44.100 --> 00:21:45.450
<00:21:44.100>Thank <00:21:44.403>you <00:21:44.707>very <00:21:45.011>much <00:21:45.315>Dr.