WEBVTT

1
00:00:02.885 --> 00:00:06.665
<00:00:02.885>Yes. <00:00:02.992>Here <00:00:03.100>we <00:00:03.208>are. <00:00:03.315>Uh, <00:00:03.423>I <00:00:03.531>believe <00:00:03.638>everything <00:00:03.746>is <00:00:03.854>okay. <00:00:03.961>So <00:00:04.069>here <00:00:04.177>we <00:00:04.285>are,

2
00:00:07.725 --> 00:00:10.105
<00:00:07.725>Disney <00:00:08.191>users, <00:00:08.658>close <00:00:09.125>browsers.

3
00:00:10.455 --> 00:00:15.305
<00:00:10.455>Balancing <00:00:10.610>creativity <00:00:10.766>and <00:00:10.921>accessibility <00:00:11.077>is <00:00:11.232>what <00:00:11.388>we <00:00:11.543>are <00:00:11.699>going <00:00:11.855>to

4
00:00:15.495 --> 00:00:20.325
<00:00:15.495>talk <00:00:15.774>about <00:00:16.055>today. <00:00:16.335>Mm. <00:00:16.615>I'm <00:00:16.895>wondering,

5
00:00:20.405 --> 00:00:24.445
<00:00:20.405>I, <00:00:20.505>I <00:00:20.605>don't <00:00:20.705>have, <00:00:20.805>so <00:00:20.905>this <00:00:21.005>is <00:00:21.105>an <00:00:21.205>online <00:00:21.305>conference, <00:00:21.405>so <00:00:21.505>I <00:00:21.605>can't <00:00:21.705>see <00:00:21.805>anybody,

6
00:00:24.445 --> 00:00:28.605
<00:00:24.445>which <00:00:24.561>is <00:00:24.678>a <00:00:24.795>bit <00:00:24.911>weird. <00:00:25.028>And, <00:00:25.145>um, <00:00:25.261>usually <00:00:25.378>when <00:00:25.495>I <00:00:25.611>show <00:00:25.728>this <00:00:25.845>image,

7
00:00:28.655 --> 00:00:33.365
<00:00:28.655>which <00:00:28.795>is <00:00:28.935>divers <00:00:29.075>in <00:00:29.215>the <00:00:29.355>water <00:00:29.495>with <00:00:29.635>a <00:00:29.775>village <00:00:29.915>behind <00:00:30.055>it,

8
00:00:33.435 --> 00:00:37.485
<00:00:33.435>with <00:00:33.590>white <00:00:33.746>umbrellas, <00:00:33.901>white <00:00:34.057>buildings <00:00:34.212>with <00:00:34.368>sort <00:00:34.523>of, <00:00:34.679>uh, <00:00:34.835>wooden,

9
00:00:37.865 --> 00:00:42.285
<00:00:37.865>wooden <00:00:38.040>terraces <00:00:38.215>and <00:00:38.390>beautiful <00:00:38.565>ragged <00:00:38.740>mountains <00:00:38.915>in <00:00:39.090>the <00:00:39.265>background,

10
00:00:43.025 --> 00:00:46.005
<00:00:43.025>uh, <00:00:43.152>there <00:00:43.279>are, <00:00:43.406>there <00:00:43.534>are <00:00:43.661>always <00:00:43.788>a <00:00:43.915>few <00:00:44.043>people <00:00:44.170>that <00:00:44.297>recognize <00:00:44.425>it.

11
00:00:46.055 --> 00:00:50.485
<00:00:46.055>Maybe <00:00:46.171>some <00:00:46.288>of <00:00:46.405>you <00:00:46.521>have <00:00:46.638>seen <00:00:46.755>a <00:00:46.871>great <00:00:46.988>documentary <00:00:47.105>called <00:00:47.221>The <00:00:47.338>Deepest <00:00:47.455>Breath.

12
00:00:51.305 --> 00:00:56.085
<00:00:51.305>So, <00:00:51.480>um, <00:00:51.655>you <00:00:51.830>know, <00:00:52.005>cliffhanger <00:00:52.180>over <00:00:52.355>this <00:00:52.530>is <00:00:52.705>Daub,

13
00:00:56.085 --> 00:01:00.405
<00:00:56.085>which <00:00:56.201>is <00:00:56.318>a <00:00:56.435>tiny <00:00:56.551>village <00:00:56.668>on <00:00:56.785>the, <00:00:56.901>uh, <00:00:57.018>coast <00:00:57.135>of <00:00:57.251>the <00:00:57.368>Red <00:00:57.485>Sea.

14
00:01:00.785 --> 00:01:05.605
<00:01:00.785>That's <00:01:00.912>the <00:01:01.039>mecca <00:01:01.166>of <00:01:01.294>scuba <00:01:01.421>diving <00:01:01.548>and <00:01:01.675>free <00:01:01.803>diving. <00:01:01.930>It's <00:01:02.057>very <00:01:02.184>relaxed.

15
00:01:05.675 --> 00:01:09.365
<00:01:05.675>There's, <00:01:05.830>there's <00:01:05.986>a <00:01:06.141>hippie <00:01:06.297>vibe <00:01:06.452>there. <00:01:06.608>There's, <00:01:06.763>uh, <00:01:06.919>you <00:01:07.075>know,

16
00:01:09.545 --> 00:01:11.965
<00:01:09.545>divers <00:01:09.778>and <00:01:10.011>goats <00:01:10.245>in <00:01:10.478>the <00:01:10.711>streets <00:01:10.945>and,

17
00:01:12.105 --> 00:01:16.445
<00:01:12.105>and <00:01:12.280>lo <00:01:12.455>lots <00:01:12.630>very <00:01:12.805>local. <00:01:12.980>It's <00:01:13.155>not <00:01:13.330>that <00:01:13.505>touristy.

18
00:01:16.885 --> 00:01:18.605
<00:01:16.885>I <00:01:17.351>absolutely <00:01:17.818>love <00:01:18.285>it.

19
00:01:20.205 --> 00:01:24.885
<00:01:20.205>I <00:01:20.304>also <00:01:20.405>love <00:01:20.505>it <00:01:20.605>because <00:01:20.705>when <00:01:20.804>you <00:01:20.905>are <00:01:21.005>anywhere <00:01:21.105>in <00:01:21.205>the <00:01:21.304>water <00:01:21.405>in <00:01:21.505>Dar <00:01:21.605>hub,

20
00:01:25.145 --> 00:01:30.005
<00:01:25.145>you <00:01:25.261>are <00:01:25.378>immersed <00:01:25.494>in <00:01:25.611>this <00:01:25.728>kind <00:01:25.845>of <00:01:25.961>deep <00:01:26.078>blue <00:01:26.195>wonder <00:01:26.311>world <00:01:26.428>with <00:01:26.545>gorgeous

21
00:01:30.265 --> 00:01:32.085
<00:01:30.265>sea <00:01:30.965>creatures <00:01:31.665>multicolored,

22
00:01:32.115 --> 00:01:35.725
<00:01:32.115>dancing <00:01:32.290>around <00:01:32.465>over <00:01:32.640>the <00:01:32.815>corals <00:01:32.990>in <00:01:33.165>the <00:01:33.340>sun <00:01:33.515>rays.

23
00:01:36.225 --> 00:01:40.845
<00:01:36.225>And <00:01:36.318>I <00:01:36.411>am <00:01:36.505>really <00:01:36.598>at <00:01:36.691>my <00:01:36.785>happiest <00:01:36.878>when <00:01:36.971>I'm <00:01:37.065>in <00:01:37.158>the <00:01:37.251>water. <00:01:37.345>I <00:01:37.438>live <00:01:37.531>in <00:01:37.625>Valencia,

24
00:01:40.925 --> 00:01:45.565
<00:01:40.925>I <00:01:41.012>have <00:01:41.100>the <00:01:41.187>water <00:01:41.274>right <00:01:41.362>over <00:01:41.450>here. <00:01:41.537>That's <00:01:41.625>what <00:01:41.712>I <00:01:41.800>like. <00:01:41.887>So, <00:01:41.975>when <00:01:42.062>I <00:01:42.149>was <00:01:42.237>in <00:01:42.325>ub,

25
00:01:45.765 --> 00:01:50.285
<00:01:45.765>I <00:01:45.858>decided <00:01:45.951>to <00:01:46.045>enroll <00:01:46.138>in <00:01:46.231>a <00:01:46.325>free <00:01:46.418>diving <00:01:46.511>course <00:01:46.605>because <00:01:46.698>I <00:01:46.791>wanted <00:01:46.885>to <00:01:46.978>do <00:01:47.071>more <00:01:47.165>than

26
00:01:50.285 --> 00:01:54.285
<00:01:50.285>simply <00:01:50.425>snorkel. <00:01:50.565>I <00:01:50.705>wanted <00:01:50.845>to <00:01:50.985>feel <00:01:51.125>as <00:01:51.265>one <00:01:51.405>with <00:01:51.545>the <00:01:51.685>fishes.

27
00:01:54.685 --> 00:01:58.165
<00:01:54.685>I <00:01:54.812>wanted <00:01:54.939>to <00:01:55.066>glide <00:01:55.194>silently <00:01:55.321>among <00:01:55.448>them, <00:01:55.575>because <00:01:55.703>when <00:01:55.830>you're <00:01:55.957>scuba <00:01:56.085>diving,

28
00:01:58.165 --> 00:02:00.765
<00:01:58.164>you've <00:01:58.292>got <00:01:58.419>the <00:01:58.546>bubbles. <00:01:58.674>When <00:01:58.801>you're <00:01:58.928>free <00:01:59.055>diving, <00:01:59.183>you <00:01:59.310>don't <00:01:59.437>have <00:01:59.565>that.

29
00:02:00.825 --> 00:02:04.485
<00:02:00.825>So <00:02:01.000>it's <00:02:01.175>easier <00:02:01.350>to <00:02:01.525>get <00:02:01.700>closer <00:02:01.875>to <00:02:02.050>the <00:02:02.225>animals.

30
00:02:05.225 --> 00:02:10.205
<00:02:05.225>And <00:02:05.365>I <00:02:05.505>wanted <00:02:05.645>to <00:02:05.785>explore <00:02:05.925>the <00:02:06.065>depths <00:02:06.205>and <00:02:06.345>practice <00:02:06.485>meditation <00:02:06.625>in

31
00:02:10.205 --> 00:02:14.045
<00:02:10.205>motion <00:02:10.332>on <00:02:10.459>a <00:02:10.586>single <00:02:10.714>breath, <00:02:10.841>which <00:02:10.968>is <00:02:11.095>really <00:02:11.223>what <00:02:11.350>free <00:02:11.477>diving <00:02:11.605>is.

32
00:02:15.305 --> 00:02:19.565
<00:02:15.305>So <00:02:15.445>in <00:02:15.585>the <00:02:15.725>basic <00:02:15.865>free <00:02:16.005>diving <00:02:16.145>course <00:02:16.285>that <00:02:16.425>I <00:02:16.565>took, <00:02:16.705>they,

33
00:02:19.795 --> 00:02:24.245
<00:02:19.795>what <00:02:19.895>they <00:02:19.995>do <00:02:20.095>is <00:02:20.195>first <00:02:20.295>they <00:02:20.395>teach <00:02:20.495>you <00:02:20.595>the <00:02:20.695>theory <00:02:20.795>and <00:02:20.895>safety <00:02:20.995>in <00:02:21.095>a <00:02:21.195>classroom,

34
00:02:24.825 --> 00:02:27.685
<00:02:24.825>and <00:02:25.024>then <00:02:25.225>they <00:02:25.424>take <00:02:25.625>you <00:02:25.825>into <00:02:26.024>the <00:02:26.225>water.

35
00:02:29.025 --> 00:02:33.045
<00:02:29.025>And <00:02:29.225>that's <00:02:29.425>where <00:02:29.625>my <00:02:29.825>dreams <00:02:30.025>came <00:02:30.225>crashing <00:02:30.425>down.

36
00:02:33.155 --> 00:02:38.125
<00:02:33.155>They <00:02:33.282>dissolved <00:02:33.409>like <00:02:33.536>a <00:02:33.664>headache <00:02:33.791>tablet <00:02:33.918>in <00:02:34.045>the <00:02:34.173>waters <00:02:34.300>of <00:02:34.427>the <00:02:34.555>Red

37
00:02:38.185 --> 00:02:42.925
<00:02:38.185>Sea, <00:02:38.301>because <00:02:38.418>I <00:02:38.535>soon <00:02:38.651>realized <00:02:38.768>that <00:02:38.885>I <00:02:39.001>have, <00:02:39.118>I <00:02:39.235>had <00:02:39.351>a <00:02:39.468>big <00:02:39.585>problem.

38
00:02:43.285 --> 00:02:44.165
<00:02:43.285>I <00:02:43.680>couldn't <00:02:44.077>equalize.

39
00:02:44.345 --> 00:02:49.125
<00:02:44.345>That's <00:02:44.472>when <00:02:44.599>you <00:02:44.726>make <00:02:44.854>your <00:02:44.981>ears <00:02:45.108>pop <00:02:45.235>so <00:02:45.363>that <00:02:45.490>you <00:02:45.617>can <00:02:45.745>actually

40
00:02:49.355 --> 00:02:52.485
<00:02:49.355>dive <00:02:49.554>down, <00:02:49.755>because <00:02:49.954>as <00:02:50.155>you <00:02:50.355>can <00:02:50.554>see, <00:02:50.755>uh,

41
00:02:52.755 --> 00:02:54.405
<00:02:52.755>this <00:02:53.221>image <00:02:53.688>shows <00:02:54.155>a,

42
00:02:54.765 --> 00:02:59.205
<00:02:54.765>a <00:02:54.872>free <00:02:54.980>diver <00:02:55.088>with <00:02:55.195>the <00:02:55.303>long <00:02:55.411>fins <00:02:55.518>and <00:02:55.626>the <00:02:55.734>weights <00:02:55.841>and <00:02:55.949>the, <00:02:56.057>and <00:02:56.165>the,

43
00:02:59.905 --> 00:03:04.805
<00:02:59.905>uh, <00:03:00.080>diving <00:03:00.255>suit <00:03:00.430>that <00:03:00.605>goes <00:03:00.780>straight, <00:03:00.955>vertically <00:03:01.130>down <00:03:01.305>a,

44
00:03:05.125 --> 00:03:05.958
<00:03:05.125>a <00:03:05.874>rope.

45
00:03:06.565 --> 00:03:11.425
<00:03:06.565>And <00:03:06.672>you <00:03:06.780>need <00:03:06.888>to <00:03:06.995>get <00:03:07.103>as <00:03:07.211>far <00:03:07.318>down <00:03:07.426>as <00:03:07.534>at <00:03:07.641>least <00:03:07.749>10 <00:03:07.857>meters <00:03:07.965>if

46
00:03:11.445 --> 00:03:16.065
<00:03:11.445>you <00:03:11.572>want <00:03:11.699>to <00:03:11.826>get <00:03:11.954>your <00:03:12.081>first <00:03:12.208>qualification <00:03:12.335>as <00:03:12.463>a <00:03:12.590>free <00:03:12.717>diver. <00:03:12.845>Well,

47
00:03:16.105 --> 00:03:19.105
<00:03:16.105>I <00:03:16.232>simply <00:03:16.359>couldn't <00:03:16.486>do <00:03:16.614>that <00:03:16.741>because <00:03:16.868>when <00:03:16.995>you <00:03:17.123>go <00:03:17.250>down <00:03:17.377>this <00:03:17.505>way,

48
00:03:19.635 --> 00:03:23.545
<00:03:19.635>there <00:03:19.834>is <00:03:20.035>no <00:03:20.234>gradual <00:03:20.435>adaptation <00:03:20.635>to <00:03:20.834>the <00:03:21.035>pressure.

49
00:03:23.885 --> 00:03:27.705
<00:03:23.885>It <00:03:24.024>happens <00:03:24.165>immediately. <00:03:24.304>The <00:03:24.445>hardest <00:03:24.584>bit <00:03:24.725>is <00:03:24.864>actually <00:03:25.005>the <00:03:25.144>first <00:03:25.285>meter.

50
00:03:28.325 --> 00:03:32.905
<00:03:28.325>And <00:03:28.432>I <00:03:28.540>couldn't <00:03:28.648>go <00:03:28.755>any <00:03:28.863>further <00:03:28.971>than <00:03:29.078>a <00:03:29.186>couple <00:03:29.294>of <00:03:29.401>meters. <00:03:29.509>And <00:03:29.617>even <00:03:29.725>so,

51
00:03:33.125 --> 00:03:37.385
<00:03:33.125>at <00:03:33.232>the <00:03:33.340>cost <00:03:33.448>of <00:03:33.555>considerable <00:03:33.663>pain <00:03:33.771>in <00:03:33.878>my, <00:03:33.986>in <00:03:34.094>a <00:03:34.201>area, <00:03:34.309>I, <00:03:34.417>I <00:03:34.525>mean,

52
00:03:37.485 --> 00:03:40.065
<00:03:37.485>it <00:03:37.835>really <00:03:38.185>felt <00:03:38.535>almost <00:03:38.885>unbearable.

53
00:03:40.645 --> 00:03:42.745
<00:03:40.645>So <00:03:40.995>this <00:03:41.345>obviously <00:03:41.695>wouldn't <00:03:42.045>work.

54
00:03:42.845 --> 00:03:47.105
<00:03:42.845>So <00:03:42.945>the <00:03:43.045>instructors <00:03:43.145>sent <00:03:43.245>me <00:03:43.345>off <00:03:43.445>to <00:03:43.545>a <00:03:43.645>near <00:03:43.745>specialist <00:03:43.845>in <00:03:43.945>the <00:03:44.045>village <00:03:44.145>that <00:03:44.245>was

55
00:03:47.105 --> 00:03:49.585
<00:03:47.105>working <00:03:47.571>specifically <00:03:48.038>with <00:03:48.505>divers.

56
00:03:50.645 --> 00:03:54.545
<00:03:50.645>He <00:03:50.800>examined <00:03:50.956>me <00:03:51.111>and <00:03:51.267>then <00:03:51.422>asked, <00:03:51.578>where <00:03:51.733>do <00:03:51.889>you <00:03:52.045>live?

57
00:03:55.405 --> 00:03:58.465
<00:03:55.405>And <00:03:55.545>I <00:03:55.685>said, <00:03:55.825>I <00:03:55.965>live <00:03:56.105>in <00:03:56.245>London <00:03:56.385>and <00:03:56.525>I <00:03:56.665>cycle <00:03:56.805>everywhere,

58
00:03:58.555 --> 00:04:03.065
<00:03:58.555>which <00:03:58.671>means <00:03:58.788>I'm <00:03:58.905>always <00:03:59.021>out <00:03:59.138>in <00:03:59.255>the <00:03:59.371>road <00:03:59.488>taking <00:03:59.605>in <00:03:59.721>all <00:03:59.838>the <00:03:59.955>fumes.

59
00:04:03.565 --> 00:04:06.225
<00:04:03.565>And <00:04:03.845>he <00:04:04.125>said, <00:04:04.405>haha. <00:04:04.685>Yeah, <00:04:04.965>yeah,

60
00:04:06.335 --> 00:04:11.105
<00:04:06.335>that <00:04:06.475>figures <00:04:06.615>you <00:04:06.755>have <00:04:06.895>a <00:04:07.035>chronic <00:04:07.175>year <00:04:07.315>infection <00:04:07.455>due <00:04:07.595>to <00:04:07.735>pollution.

61
00:04:11.235 --> 00:04:15.505
<00:04:11.235>Thank <00:04:11.362>you, <00:04:11.489>Bo <00:04:11.616>Johnsons. <00:04:11.744>Those <00:04:11.871>were <00:04:11.998>the <00:04:12.125>years. <00:04:12.253>Um, <00:04:12.380>so <00:04:12.507>you <00:04:12.635>may,

62
00:04:15.565 --> 00:04:20.465
<00:04:15.565>he <00:04:15.681>explained <00:04:15.798>that <00:04:15.915>I <00:04:16.031>may <00:04:16.148>train <00:04:16.265>my <00:04:16.381>ears <00:04:16.498>to <00:04:16.615>withstand <00:04:16.731>the <00:04:16.848>pressure <00:04:16.964>and

63
00:04:20.485 --> 00:04:21.985
<00:04:20.485>not <00:04:20.755>hurt <00:04:21.025>when <00:04:21.295>you <00:04:21.565>dive <00:04:21.835>in.

64
00:04:21.985 --> 00:04:25.505
<00:04:21.985>He <00:04:22.125>actually <00:04:22.265>recommended <00:04:22.405>I <00:04:22.545>try <00:04:22.685>scuba <00:04:22.825>diving <00:04:22.965>first <00:04:23.105>because <00:04:23.245>of <00:04:23.385>that,

65
00:04:25.505 --> 00:04:30.465
<00:04:25.505>because <00:04:25.605>your <00:04:25.705>ears <00:04:25.805>have <00:04:25.905>time <00:04:26.005>to <00:04:26.105>adapt, <00:04:26.205>but <00:04:26.305>it <00:04:26.405>can <00:04:26.505>take <00:04:26.605>years. <00:04:26.705>So <00:04:26.805>I <00:04:26.905>was,

66
00:04:30.545 --> 00:04:31.945
<00:04:30.545>I <00:04:30.755>was, <00:04:30.965>I <00:04:31.175>was <00:04:31.385>gutted. <00:04:31.595>Like <00:04:31.805>I,

67
00:04:32.105 --> 00:04:35.465
<00:04:32.105>I <00:04:32.232>was <00:04:32.359>so <00:04:32.486>disappointed <00:04:32.614>I <00:04:32.741>couldn't <00:04:32.868>be <00:04:32.995>swimming <00:04:33.123>like <00:04:33.250>with <00:04:33.377>the <00:04:33.505>fishes,

68
00:04:35.465 --> 00:04:39.305
<00:04:35.465>like <00:04:35.605>a <00:04:35.745>silver <00:04:35.885>head <00:04:36.025>mermaid <00:04:36.165>as <00:04:36.305>I <00:04:36.445>had <00:04:36.585>imagined. <00:04:36.725>So, <00:04:36.865>um,

69
00:04:39.615 --> 00:04:43.505
<00:04:39.615>this <00:04:39.742>dream <00:04:39.869>will <00:04:39.996>not <00:04:40.124>come <00:04:40.251>true. <00:04:40.378>However, <00:04:40.505>now <00:04:40.633>I <00:04:40.760>had <00:04:40.887>a <00:04:41.015>diagnosis,

70
00:04:43.605 --> 00:04:47.545
<00:04:43.605>at <00:04:43.705>least <00:04:43.805>I <00:04:43.905>knew <00:04:44.005>what <00:04:44.105>was <00:04:44.205>going <00:04:44.305>on, <00:04:44.405>why <00:04:44.505>other <00:04:44.605>people <00:04:44.705>could <00:04:44.805>make <00:04:44.905>it <00:04:45.005>down.

71
00:04:47.545 --> 00:04:51.265
<00:04:47.545>And <00:04:47.652>I <00:04:47.760>simply <00:04:47.868>couldn't. <00:04:47.975>I <00:04:48.083>would <00:04:48.191>just <00:04:48.298>hang <00:04:48.406>out, <00:04:48.514>you <00:04:48.621>know, <00:04:48.729>holding <00:04:48.837>my <00:04:48.945>breath,

72
00:04:51.265 --> 00:04:54.505
<00:04:51.265>which <00:04:51.405>was <00:04:51.544>wonderful <00:04:51.685>anyway, <00:04:51.825>wonderful <00:04:51.965>peace. <00:04:52.104>But <00:04:52.245>I <00:04:52.385>couldn't <00:04:52.525>go <00:04:52.664>down.

73
00:04:54.925 --> 00:04:58.465
<00:04:54.925>So <00:04:55.052>life <00:04:55.179>went <00:04:55.306>on, <00:04:55.434>you <00:04:55.561>know, <00:04:55.688>got <00:04:55.815>home <00:04:55.943>and <00:04:56.070>I <00:04:56.197>moved <00:04:56.325>on,

74
00:04:58.645 --> 00:05:00.425
<00:04:58.645>as <00:04:58.878>you <00:04:59.111>do <00:04:59.344>from <00:04:59.578>my <00:04:59.811>crushing <00:05:00.044>disappointment,

75
00:05:00.425 --> 00:05:03.265
<00:05:00.425>because <00:05:00.625>unless <00:05:00.825>I <00:05:01.025>was <00:05:01.225>actually <00:05:01.425>in <00:05:01.625>the <00:05:01.825>water,

76
00:05:03.865 --> 00:05:08.665
<00:05:03.865>I <00:05:04.020>had <00:05:04.176>no <00:05:04.331>reason <00:05:04.487>to <00:05:04.642>think <00:05:04.798>that <00:05:04.953>this <00:05:05.109>affected <00:05:05.265>my

77
00:05:08.665 --> 00:05:10.585
<00:05:08.665>daily <00:05:08.945>life <00:05:09.225>in <00:05:09.505>any <00:05:09.785>other <00:05:10.065>way.

78
00:05:12.425 --> 00:05:16.275
<00:05:12.425>Fast <00:05:12.658>forward <00:05:12.891>to <00:05:13.125>last <00:05:13.358>February, <00:05:13.591>2023, <00:05:13.825>uh,

79
00:05:16.575 --> 00:05:20.795
<00:05:16.575>in <00:05:16.675>where <00:05:16.775>I <00:05:16.875>had <00:05:16.974>to <00:05:17.075>wait <00:05:17.175>for <00:05:17.275>a <00:05:17.375>couple <00:05:17.474>of <00:05:17.575>hours <00:05:17.675>for <00:05:17.775>some <00:05:17.875>test <00:05:17.974>results

80
00:05:21.375 --> 00:05:24.435
<00:05:21.375>in <00:05:21.515>a <00:05:21.655>hospital <00:05:21.795>waiting <00:05:21.935>room <00:05:22.075>in <00:05:22.215>Spain <00:05:22.355>where <00:05:22.495>I <00:05:22.635>live <00:05:22.775>now,

81
00:05:25.045 --> 00:05:29.835
<00:05:25.045>under <00:05:25.325>extremely <00:05:25.605>bright, <00:05:25.885>flickering <00:05:26.165>fluorescent <00:05:26.445>lights.

82
00:05:29.935 --> 00:05:32.875
<00:05:29.935>You <00:05:30.062>know, <00:05:30.189>the <00:05:30.316>lights <00:05:30.444>in <00:05:30.571>hospital, <00:05:30.698>they're <00:05:30.825>very <00:05:30.953>often <00:05:31.080>like, <00:05:31.207>like <00:05:31.335>that.

83
00:05:33.935 --> 00:05:35.755
<00:05:33.935>At <00:05:34.110>the <00:05:34.285>end <00:05:34.460>of <00:05:34.635>the <00:05:34.810>second <00:05:34.985>hour <00:05:35.160>of <00:05:35.335>waiting,

84
00:05:36.155 --> 00:05:39.275
<00:05:36.155>I <00:05:36.434>had <00:05:36.715>a <00:05:36.994>major <00:05:37.275>fainting <00:05:37.554>fit.

85
00:05:40.275 --> 00:05:44.315
<00:05:40.275>I <00:05:40.375>literally <00:05:40.474>had <00:05:40.575>to <00:05:40.674>rip <00:05:40.775>the <00:05:40.875>mask <00:05:40.974>off <00:05:41.075>my <00:05:41.174>face, <00:05:41.275>sort <00:05:41.375>of <00:05:41.474>graze <00:05:41.575>anatomy <00:05:41.674>style,

86
00:05:44.315 --> 00:05:47.395
<00:05:44.315>you <00:05:44.442>know, <00:05:44.569>when <00:05:44.696>they <00:05:44.824>go <00:05:44.951>home <00:05:45.078>and <00:05:45.205>go <00:05:45.333>in <00:05:45.460>order <00:05:45.587>to <00:05:45.715>breathe.

87
00:05:47.715 --> 00:05:51.995
<00:05:47.715>I <00:05:47.815>was <00:05:47.915>overcome <00:05:48.015>by <00:05:48.115>a <00:05:48.215>powerful <00:05:48.315>wave <00:05:48.415>of <00:05:48.515>nausea, <00:05:48.615>which <00:05:48.715>is <00:05:48.815>very <00:05:48.915>unusual <00:05:49.015>for <00:05:49.115>me,

88
00:05:52.595 --> 00:05:56.355
<00:05:52.595>normally <00:05:52.702>doesn't <00:05:52.810>happen. <00:05:52.918>And <00:05:53.025>I <00:05:53.133>crumpled <00:05:53.241>down <00:05:53.348>on <00:05:53.456>the <00:05:53.564>floor <00:05:53.671>on <00:05:53.779>a <00:05:53.887>dizzy <00:05:53.995>heap,

89
00:05:56.445 --> 00:05:59.365
<00:05:56.445>which, <00:05:56.561>you <00:05:56.678>know, <00:05:56.795>I <00:05:56.911>have <00:05:57.028>to <00:05:57.145>say, <00:05:57.261>if <00:05:57.378>you <00:05:57.495>need <00:05:57.611>to <00:05:57.728>faint <00:05:57.844>anywhere,

90
00:05:59.435 --> 00:06:02.885
<00:05:59.435>it's <00:05:59.551>a <00:05:59.668>good <00:05:59.785>idea <00:05:59.901>to <00:06:00.018>do <00:06:00.135>it <00:06:00.251>in <00:06:00.368>a <00:06:00.485>hospital <00:06:00.601>because, <00:06:00.718>you <00:06:00.835>know,

91
00:06:03.265 --> 00:06:07.965
<00:06:03.265>I'd <00:06:03.352>reached <00:06:03.440>the <00:06:03.527>floor <00:06:03.615>and <00:06:03.702>immediately <00:06:03.789>they <00:06:03.877>scooped <00:06:03.965>me <00:06:04.052>up <00:06:04.140>and <00:06:04.227>put <00:06:04.315>me <00:06:04.402>in <00:06:04.490>a, <00:06:04.577>in <00:06:04.664>a,

92
00:06:08.145 --> 00:06:13.055
<00:06:08.145>um, <00:06:08.252>they <00:06:08.360>wheeled <00:06:08.468>me <00:06:08.575>off <00:06:08.683>and <00:06:08.791>put <00:06:08.898>me <00:06:09.006>in <00:06:09.114>a <00:06:09.221>bed <00:06:09.329>where <00:06:09.437>they, <00:06:09.544>uh,

93
00:06:13.555 --> 00:06:18.095
<00:06:13.555>ran <00:06:13.655>a <00:06:13.755>full <00:06:13.855>set <00:06:13.955>of <00:06:14.055>texts <00:06:14.155>tests <00:06:14.255>on <00:06:14.355>me, <00:06:14.455>which <00:06:14.555>is <00:06:14.655>also <00:06:14.755>good, <00:06:14.855>good <00:06:14.955>checkup.

94
00:06:18.315 --> 00:06:20.775
<00:06:18.315>And <00:06:18.455>they <00:06:18.594>told <00:06:18.735>me <00:06:18.875>I <00:06:19.015>was <00:06:19.155>a <00:06:19.295>hundred <00:06:19.435>percent <00:06:19.575>fine. <00:06:19.715>Um,

95
00:06:21.335 --> 00:06:25.615
<00:06:21.335>absolutely <00:06:21.451>nothing <00:06:21.568>wrong <00:06:21.685>with <00:06:21.801>me <00:06:21.918>that <00:06:22.034>could <00:06:22.151>work <00:06:22.268>out. <00:06:22.385>Please <00:06:22.501>leave. <00:06:22.618>Okay, <00:06:22.734>fine,

96
00:06:25.725 --> 00:06:29.935
<00:06:25.725>I'll <00:06:25.832>go. <00:06:25.940>I <00:06:26.048>wasn't <00:06:26.155>feeling <00:06:26.263>hot <00:06:26.371>at <00:06:26.478>all. <00:06:26.586>I <00:06:26.694>was <00:06:26.801>still <00:06:26.909>not <00:06:27.017>feeling <00:06:27.125>well.

97
00:06:30.135 --> 00:06:33.095
<00:06:30.135>'cause <00:06:30.310>I <00:06:30.485>was <00:06:30.659>in <00:06:30.835>a <00:06:31.010>ward <00:06:31.185>with <00:06:31.360>lower <00:06:31.534>lights,

98
00:06:33.155 --> 00:06:37.055
<00:06:33.155>but <00:06:33.262>still <00:06:33.370>there <00:06:33.478>were <00:06:33.585>neon <00:06:33.693>lights <00:06:33.801>and <00:06:33.908>I <00:06:34.016>was <00:06:34.124>still <00:06:34.231>feeling <00:06:34.339>very, <00:06:34.447>very <00:06:34.554>sick.

99
00:06:37.215 --> 00:06:39.815
<00:06:37.215>I <00:06:37.355>thought, <00:06:37.495>is <00:06:37.635>this <00:06:37.775>a <00:06:37.915>virus? <00:06:38.055>I <00:06:38.195>don't <00:06:38.335>know. <00:06:38.475>Then <00:06:38.615>a,

100
00:06:40.015 --> 00:06:44.455
<00:06:40.015>a <00:06:40.102>family <00:06:40.190>member <00:06:40.277>came <00:06:40.365>to <00:06:40.452>pick <00:06:40.539>me <00:06:40.627>up <00:06:40.715>and <00:06:40.802>I <00:06:40.890>was <00:06:40.977>wheeled <00:06:41.065>out <00:06:41.152>through <00:06:41.240>the <00:06:41.327>entrance <00:06:41.414>of

101
00:06:44.455 --> 00:06:47.215
<00:06:44.455>the <00:06:44.688>hospital. <00:06:44.921>And <00:06:45.155>guess <00:06:45.388>what, <00:06:45.621>once <00:06:45.854>again,

102
00:06:47.685 --> 00:06:52.015
<00:06:47.685>they <00:06:47.885>put <00:06:48.085>me <00:06:48.285>out <00:06:48.485>the <00:06:48.685>same <00:06:48.885>fluorescent <00:06:49.085>lights.

103
00:06:52.585 --> 00:06:53.935
<00:06:52.585>After <00:06:53.192>30 <00:06:53.800>seconds.

104
00:06:54.495 --> 00:06:58.735
<00:06:54.495>I <00:06:54.622>was <00:06:54.749>the <00:06:54.876>same <00:06:55.004>as <00:06:55.131>when <00:06:55.258>I'd <00:06:55.385>fallen <00:06:55.513>down <00:06:55.640>to <00:06:55.767>the <00:06:55.895>ground

105
00:06:59.535 --> 00:07:02.815
<00:06:59.534>a <00:06:59.734>couple <00:06:59.934>of <00:07:00.135>hours <00:07:00.335>earlier. <00:07:00.534>Luckily <00:07:00.734>that <00:07:00.934>second,

106
00:07:03.355 --> 00:07:06.895
<00:07:03.355>my <00:07:03.462>niece <00:07:03.570>appeared <00:07:03.678>on <00:07:03.785>the <00:07:03.893>doorway. <00:07:04.001>She <00:07:04.108>had <00:07:04.216>the <00:07:04.324>taxi <00:07:04.431>there <00:07:04.539>waiting. <00:07:04.647>I <00:07:04.755>said,

107
00:07:07.365 --> 00:07:11.095
<00:07:07.365>abandon <00:07:07.540>me <00:07:07.715>into <00:07:07.890>the <00:07:08.065>taxi. <00:07:08.240>Let's <00:07:08.415>leave <00:07:08.590>right <00:07:08.765>now.

108
00:07:11.295 --> 00:07:12.735
<00:07:11.295>'cause <00:07:11.457>I <00:07:11.619>knew <00:07:11.781>there <00:07:11.943>was <00:07:12.105>no <00:07:12.267>point <00:07:12.429>going <00:07:12.591>back.

109
00:07:12.735 --> 00:07:16.255
<00:07:12.735>They <00:07:12.828>wouldn't <00:07:12.921>have <00:07:13.015>been <00:07:13.108>able <00:07:13.201>to <00:07:13.295>do <00:07:13.388>anything. <00:07:13.481>So <00:07:13.575>I'm <00:07:13.668>afraid <00:07:13.761>to <00:07:13.855>say <00:07:13.948>that <00:07:14.041>I <00:07:14.135>had,

110
00:07:16.315 --> 00:07:20.055
<00:07:16.315>within <00:07:16.431>a <00:07:16.548>hundred <00:07:16.665>meters, <00:07:16.781>I <00:07:16.898>had <00:07:17.015>to <00:07:17.131>ask <00:07:17.248>for <00:07:17.365>the <00:07:17.481>taxi <00:07:17.598>to <00:07:17.715>stop,

111
00:07:20.075 --> 00:07:22.535
<00:07:20.075>and <00:07:20.191>I <00:07:20.308>had <00:07:20.425>to <00:07:20.541>empty <00:07:20.658>my <00:07:20.775>stomach <00:07:20.891>by <00:07:21.008>the <00:07:21.125>side <00:07:21.241>of <00:07:21.358>the <00:07:21.474>road.

112
00:07:22.795 --> 00:07:25.055
<00:07:22.795>And <00:07:22.995>I'm <00:07:23.195>really <00:07:23.395>sorry <00:07:23.595>for <00:07:23.795>the <00:07:23.995>gory <00:07:24.195>detail,

113
00:07:25.355 --> 00:07:29.935
<00:07:25.355>but <00:07:25.510>I <00:07:25.666>do <00:07:25.821>need <00:07:25.977>you <00:07:26.132>to <00:07:26.288>understand <00:07:26.443>just <00:07:26.599>how <00:07:26.755>sick

114
00:07:30.415 --> 00:07:33.535
<00:07:30.415>I <00:07:30.648>was <00:07:30.881>feeling. <00:07:31.115>Once <00:07:31.348>I <00:07:31.581>got <00:07:31.815>better,

115
00:07:33.855 --> 00:07:36.095
<00:07:33.855>I <00:07:34.055>researched <00:07:34.255>a <00:07:34.455>bit <00:07:34.655>further <00:07:34.855>as <00:07:35.055>you <00:07:35.255>do,

116
00:07:36.235 --> 00:07:41.215
<00:07:36.235>and <00:07:36.351>I <00:07:36.468>found <00:07:36.585>out <00:07:36.701>that <00:07:36.818>light <00:07:36.935>sensitivity <00:07:37.051>is <00:07:37.168>very <00:07:37.285>common <00:07:37.401>for <00:07:37.518>people <00:07:37.635>affected

117
00:07:41.515 --> 00:07:46.055
<00:07:41.515>by <00:07:41.748>vestibular <00:07:41.981>disorders <00:07:42.215>and <00:07:42.448>specifically <00:07:42.681>neon <00:07:42.914>light,

118
00:07:46.125 --> 00:07:50.575
<00:07:46.125>have <00:07:46.325>a <00:07:46.525>flickering <00:07:46.725>frequency <00:07:46.925>that <00:07:47.125>can <00:07:47.325>trigger <00:07:47.525>episodes

119
00:07:51.005 --> 00:07:54.855
<00:07:51.005>just <00:07:51.145>like <00:07:51.284>mine. <00:07:51.425>So <00:07:51.565>on <00:07:51.705>the <00:07:51.844>same <00:07:51.985>day <00:07:52.125>of <00:07:52.265>this <00:07:52.405>discovery,

120
00:07:55.335 --> 00:07:59.175
<00:07:55.335>I <00:07:55.422>went <00:07:55.510>to <00:07:55.597>have <00:07:55.685>some <00:07:55.772>late <00:07:55.859>afternoon <00:07:55.947>cake <00:07:56.034>with <00:07:56.122>a <00:07:56.210>friend <00:07:56.297>in <00:07:56.385>a <00:07:56.472>coffee <00:07:56.560>shop <00:07:56.647>near <00:07:56.734>my

121
00:07:59.175 --> 00:08:01.775
<00:07:59.175>studio, <00:07:59.641>where <00:08:00.108>guess <00:08:00.575>what?

122
00:08:02.165 --> 00:08:07.015
<00:08:02.165>They <00:08:02.292>had <00:08:02.419>made <00:08:02.546>the <00:08:02.674>same <00:08:02.801>dubious <00:08:02.928>choice <00:08:03.055>of <00:08:03.183>light <00:08:03.310>lighting <00:08:03.437>as <00:08:03.565>their

123
00:08:07.295 --> 00:08:09.935
<00:08:07.295>hospital. <00:08:07.495>So <00:08:07.695>half <00:08:07.895>after <00:08:08.095>an <00:08:08.295>half <00:08:08.495>an <00:08:08.695>hour,

124
00:08:09.935 --> 00:08:12.975
<00:08:09.935>less <00:08:10.090>than <00:08:10.246>half <00:08:10.401>an <00:08:10.557>hour <00:08:10.712>under <00:08:10.868>harsh <00:08:11.023>neon <00:08:11.179>lights, <00:08:11.335>again,

125
00:08:13.335 --> 00:08:16.775
<00:08:13.335>I <00:08:13.490>had <00:08:13.646>once <00:08:13.801>more <00:08:13.957>the <00:08:14.112>same <00:08:14.268>overwhelming <00:08:14.423>wave <00:08:14.579>of <00:08:14.734>nausea,

126
00:08:17.035 --> 00:08:21.255
<00:08:17.035>and <00:08:17.190>I <00:08:17.346>had <00:08:17.501>to <00:08:17.657>leave. <00:08:17.812>There <00:08:17.968>is <00:08:18.123>no <00:08:18.279>doubt <00:08:18.435>left.

127
00:08:21.355 --> 00:08:24.215
<00:08:21.355>Now <00:08:21.635>I <00:08:21.915>have <00:08:22.195>a <00:08:22.475>vestibular <00:08:22.755>disorder,

128
00:08:24.585 --> 00:08:29.295
<00:08:24.585>which <00:08:24.712>I <00:08:24.839>did <00:08:24.966>know <00:08:25.094>after <00:08:25.221>all <00:08:25.348>because <00:08:25.475>I <00:08:25.603>was <00:08:25.730>diagnosed <00:08:25.857>in <00:08:25.984>2015

129
00:08:29.755 --> 00:08:32.775
<00:08:29.755>by <00:08:30.034>a <00:08:30.315>world <00:08:30.594>renowned <00:08:30.875>medical <00:08:31.155>consultant.

130
00:08:33.655 --> 00:08:37.935
<00:08:33.655>I <00:08:33.771>just <00:08:33.888>didn't <00:08:34.005>think <00:08:34.121>it <00:08:34.238>affected <00:08:34.355>me <00:08:34.471>unless <00:08:34.588>I <00:08:34.704>was <00:08:34.821>in <00:08:34.938>the <00:08:35.054>water.

131
00:08:39.435 --> 00:08:44.125
<00:08:39.434>This <00:08:39.574>is <00:08:39.714>how <00:08:39.854>the <00:08:39.994>Ally <00:08:40.135>Project <00:08:40.275>website <00:08:40.414>explains <00:08:40.554>the <00:08:40.694>vestibular <00:08:40.834>system.

132
00:08:44.835 --> 00:08:49.205
<00:08:44.835>Your <00:08:44.962>vestibular <00:08:45.089>system <00:08:45.216>is <00:08:45.344>a <00:08:45.471>sensory <00:08:45.598>mechanism <00:08:45.725>in <00:08:45.853>the <00:08:45.980>inner <00:08:46.107>ear <00:08:46.235>that

133
00:08:49.435 --> 00:08:50.268
detects,

134
00:08:50.515 --> 00:08:54.965
<00:08:50.515>detects <00:08:50.670>movement <00:08:50.826>of <00:08:50.981>the <00:08:51.137>head <00:08:51.292>and <00:08:51.448>helps <00:08:51.603>to <00:08:51.759>control <00:08:51.915>balance.

135
00:08:56.735 --> 00:09:01.715
<00:08:56.735>And <00:08:56.862>it <00:08:56.989>goes <00:08:57.116>on <00:08:57.244>to <00:08:57.371>explain <00:08:57.498>that <00:08:57.625>people <00:08:57.753>with <00:08:57.880>vestibular <00:08:58.007>disorders <00:08:58.135>have

136
00:09:01.875 --> 00:09:04.075
<00:09:01.875>a <00:09:02.155>problem <00:09:02.435>with <00:09:02.715>their <00:09:02.995>inner <00:09:03.275>ear.

137
00:09:04.975 --> 00:09:09.675
<00:09:04.975>It <00:09:05.115>affects <00:09:05.255>their <00:09:05.395>balance <00:09:05.535>as <00:09:05.675>well <00:09:05.815>as <00:09:05.955>crucially <00:09:06.095>their <00:09:06.235>visual <00:09:06.375>perception

138
00:09:09.935 --> 00:09:11.715
<00:09:09.935>of <00:09:10.285>the <00:09:10.635>world <00:09:10.984>around <00:09:11.334>them.

139
00:09:12.595 --> 00:09:15.275
<00:09:12.595>I <00:09:12.770>left <00:09:12.945>London <00:09:13.120>seven <00:09:13.295>and <00:09:13.470>a <00:09:13.645>half <00:09:13.820>years <00:09:13.995>ago,

140
00:09:15.695 --> 00:09:18.235
<00:09:15.695>and <00:09:15.850>now <00:09:16.006>I <00:09:16.161>live <00:09:16.317>in <00:09:16.472>a <00:09:16.628>much <00:09:16.783>less <00:09:16.939>polluted <00:09:17.095>environment.

141
00:09:18.535 --> 00:09:23.315
<00:09:18.535>So <00:09:18.651>my <00:09:18.768>condition <00:09:18.885>has <00:09:19.001>improved <00:09:19.118>because <00:09:19.235>I <00:09:19.351>can <00:09:19.468>now <00:09:19.584>dive, <00:09:19.701>which <00:09:19.818>is <00:09:19.935>great,

142
00:09:23.735 --> 00:09:26.915
<00:09:23.735>but <00:09:23.910>it's <00:09:24.085>still <00:09:24.260>there. <00:09:24.435>So <00:09:24.610>after <00:09:24.785>I <00:09:24.960>read <00:09:25.135>this,

143
00:09:26.915 --> 00:09:31.115
<00:09:26.915>that's <00:09:27.022>when <00:09:27.130>I <00:09:27.238>had <00:09:27.345>my <00:09:27.453>amazing <00:09:27.561>light <00:09:27.668>bulb <00:09:27.776>moment, <00:09:27.884>sorry <00:09:27.991>about <00:09:28.099>the <00:09:28.207>light <00:09:28.314>pangan,

144
00:09:32.495 --> 00:09:36.675
<00:09:32.495>and <00:09:32.650>I <00:09:32.806>realized <00:09:32.961>that <00:09:33.117>finally <00:09:33.272>I <00:09:33.428>have <00:09:33.583>a <00:09:33.739>good, <00:09:33.895>solid,

145
00:09:37.405 --> 00:09:41.755
<00:09:37.405>solid <00:09:37.685>demonstrable <00:09:37.964>reason <00:09:38.245>why <00:09:38.525>I <00:09:38.805>hate

146
00:09:42.645 --> 00:09:44.235
<00:09:42.645>animations <00:09:43.111>on <00:09:43.578>the <00:09:44.045>web.

147
00:09:44.895 --> 00:09:49.675
<00:09:44.895>I'm <00:09:45.050>not <00:09:45.206>just <00:09:45.361>a <00:09:45.517>cantankerous <00:09:45.672>old <00:09:45.828>fart <00:09:45.983>that <00:09:46.139>can't <00:09:46.295>get

148
00:09:49.695 --> 00:09:54.475
<00:09:49.695>on <00:09:49.802>with <00:09:49.910>a, <00:09:50.018>with <00:09:50.125>the <00:09:50.233>kids. <00:09:50.341>Uh, <00:09:50.448>I <00:09:50.556>have, <00:09:50.664>and, <00:09:50.771>you <00:09:50.879>know, <00:09:50.987>resisting <00:09:51.095>innovation.

149
00:09:55.235 --> 00:09:59.115
<00:09:55.235>I <00:09:55.410>actually <00:09:55.585>have <00:09:55.760>a <00:09:55.935>sound <00:09:56.110>base <00:09:56.285>for <00:09:56.460>my <00:09:56.635>dislike.

150
00:10:01.035 --> 00:10:02.415
<00:10:01.035>So <00:10:01.656>in <00:10:02.276>short,

151
00:10:03.775 --> 00:10:08.145
<00:10:03.775>your <00:10:03.949>gifts <00:10:04.125>and <00:10:04.300>your <00:10:04.475>animations <00:10:04.650>literally <00:10:04.824>make <00:10:05.000>me <00:10:05.175>sick

152
00:10:10.215 --> 00:10:13.995
<00:10:10.215>for <00:10:10.415>some. <00:10:10.615>This <00:10:10.815>is <00:10:11.015>a <00:10:11.215>truly <00:10:11.415>disabling <00:10:11.615>condition,

153
00:10:14.255 --> 00:10:18.395
<00:10:14.255>and <00:10:14.410>it's <00:10:14.566>an <00:10:14.721>invisible <00:10:14.877>one. <00:10:15.032>You <00:10:15.188>can't <00:10:15.343>see <00:10:15.499>this <00:10:15.655>disorder.

154
00:10:19.595 --> 00:10:24.215
<00:10:19.595>And <00:10:19.735>by <00:10:19.875>the <00:10:20.015>way, <00:10:20.155>it <00:10:20.295>is <00:10:20.435>most <00:10:20.575>definitely <00:10:20.715>not <00:10:20.855>just <00:10:20.995>me,

155
00:10:24.875 --> 00:10:29.135
<00:10:24.875>35% <00:10:25.050>of <00:10:25.225>adults <00:10:25.400>in <00:10:25.575>the <00:10:25.750>United <00:10:25.925>States <00:10:26.100>of <00:10:26.275>America.

156
00:10:29.395 --> 00:10:30.335
<00:10:29.395>Age <00:10:29.818>40 <00:10:30.241>plus,

157
00:10:30.505 --> 00:10:35.455
<00:10:30.505>which <00:10:30.680>equals <00:10:30.855>around <00:10:31.030>69 <00:10:31.205>million <00:10:31.380>present <00:10:31.555>evidence <00:10:31.730>of <00:10:31.905>vestibular

158
00:10:35.455 --> 00:10:36.288
dysfunction.

159
00:10:36.645 --> 00:10:41.455
<00:10:36.645>This <00:10:36.761>is <00:10:36.878>a <00:10:36.995>source <00:10:37.111>from <00:10:37.228>an <00:10:37.345>article <00:10:37.461>by <00:10:37.578>the <00:10:37.694>John <00:10:37.811>Hopkins <00:10:37.928>University <00:10:38.045>School

160
00:10:41.455 --> 00:10:45.735
<00:10:41.455>of <00:10:41.595>Medicine <00:10:41.735>in <00:10:41.875>Baltimore. <00:10:42.015>Uh, <00:10:42.155>and <00:10:42.295>this <00:10:42.435>is <00:10:42.575>the, <00:10:42.715>uh, <00:10:42.855>the,

161
00:10:45.735 --> 00:10:49.335
<00:10:45.735>you'll <00:10:45.822>get <00:10:45.910>the <00:10:45.997>slides <00:10:46.085>later. <00:10:46.172>So <00:10:46.260>you'll <00:10:46.347>also <00:10:46.435>get <00:10:46.522>the <00:10:46.610>link <00:10:46.697>to <00:10:46.785>it <00:10:46.872>if <00:10:46.960>you <00:10:47.047>want <00:10:47.135>to,

162
00:10:49.395 --> 00:10:54.175
<00:10:49.395>uh, <00:10:49.502>check <00:10:49.610>it <00:10:49.718>out. <00:10:49.825>That <00:10:49.933>is <00:10:50.041>the <00:10:50.148>equivalent <00:10:50.256>around <00:10:50.364>7 <00:10:50.471>69 <00:10:50.579>70 <00:10:50.687>million <00:10:50.795>people,

163
00:10:54.555 --> 00:10:57.935
<00:10:54.555>the <00:10:54.694>equivalent <00:10:54.834>of <00:10:54.974>the <00:10:55.114>whole <00:10:55.255>population <00:10:55.395>of <00:10:55.535>Thailand, <00:10:55.675>by <00:10:55.814>the <00:10:55.954>way,

164
00:10:57.935 --> 00:10:58.895
<00:10:57.935>just <00:10:58.107>to <00:10:58.280>give <00:10:58.453>you <00:10:58.626>a <00:10:58.799>measure,

165
00:10:59.925 --> 00:11:03.855
<00:10:59.925>then <00:11:00.099>4% <00:11:00.275>that <00:11:00.449>of <00:11:00.625>that <00:11:00.800>is <00:11:00.974>about <00:11:01.150>8 <00:11:01.324>million.

166
00:11:03.955 --> 00:11:06.815
<00:11:03.955>So <00:11:04.188>that's <00:11:04.421>smaller <00:11:04.655>than <00:11:04.888>London <00:11:05.121>actually. <00:11:05.355>Uh,

167
00:11:06.875 --> 00:11:11.175
<00:11:06.875>of <00:11:07.030>just <00:11:07.186>about <00:11:07.341>of <00:11:07.497>US <00:11:07.652>adults <00:11:07.808>report <00:11:07.963>chronic <00:11:08.119>balance <00:11:08.275>problems,

168
00:11:11.395 --> 00:11:13.575
<00:11:11.395>1.1% <00:11:11.861>report <00:11:12.328>chronic <00:11:12.795>dizziness,

169
00:11:13.795 --> 00:11:18.655
<00:11:13.795>and <00:11:13.995>80% <00:11:14.194>age <00:11:14.395>65 <00:11:14.594>plus <00:11:14.795>have <00:11:14.995>experienced <00:11:15.194>dizziness.

170
00:11:19.705 --> 00:11:20.735
<00:11:19.705>Again, <00:11:20.014>uh, <00:11:20.323>the <00:11:20.632>sources,

171
00:11:20.875 --> 00:11:25.655
<00:11:20.875>the <00:11:21.015>Natural <00:11:21.155>Institute <00:11:21.295>on <00:11:21.435>National <00:11:21.575>Institute <00:11:21.715>on <00:11:21.855>deafness <00:11:21.995>and <00:11:22.135>other <00:11:22.275>communication

172
00:11:25.935 --> 00:11:27.135
<00:11:25.935>disorders <00:11:26.295>in <00:11:26.655>the <00:11:27.015>States.

173
00:11:28.555 --> 00:11:31.495
<00:11:28.555>But <00:11:28.682>if <00:11:28.809>you're <00:11:28.936>starting <00:11:29.064>to <00:11:29.191>think <00:11:29.318>that <00:11:29.445>this <00:11:29.573>doesn't <00:11:29.700>affect <00:11:29.827>the <00:11:29.954>young,

174
00:11:31.795 --> 00:11:35.255
<00:11:31.795>I'm <00:11:31.922>gonna <00:11:32.049>tell <00:11:32.176>you <00:11:32.304>now <00:11:32.431>that <00:11:32.558>it <00:11:32.685>doesn't <00:11:32.813>just <00:11:32.940>affect <00:11:33.067>the <00:11:33.194>oldest,

175
00:11:35.255 --> 00:11:39.335
<00:11:35.255>because <00:11:35.371>let's <00:11:35.488>talk <00:11:35.605>about <00:11:35.721>two <00:11:35.838>point <00:11:35.955>0.2 <00:11:36.071>billion <00:11:36.188>people <00:11:36.305>with <00:11:36.421>a <00:11:36.538>vision <00:11:36.655>disability

176
00:11:39.805 --> 00:11:42.935
<00:11:39.805>that <00:11:39.979>dirt <00:11:40.155>talked, <00:11:40.329>uh, <00:11:40.505>about, <00:11:40.680>uh, <00:11:40.854>earlier. <00:11:41.030>I <00:11:41.204>mean,

177
00:11:42.935 --> 00:11:47.495
<00:11:42.935>there's <00:11:43.074>so <00:11:43.214>much <00:11:43.354>to <00:11:43.494>say <00:11:43.635>on <00:11:43.775>this. <00:11:43.915>They, <00:11:44.055>uh, <00:11:44.194>these <00:11:44.334>are,

178
00:11:47.925 --> 00:11:52.815
<00:11:47.925>they <00:11:48.032>are <00:11:48.140>one <00:11:48.248>of <00:11:48.355>the <00:11:48.463>many <00:11:48.571>categories <00:11:48.678>that <00:11:48.786>are <00:11:48.894>ne <00:11:49.001>negatively <00:11:49.109>affected <00:11:49.217>by <00:11:49.324>reckless

179
00:11:53.305 --> 00:11:57.325
<00:11:53.305>web <00:11:53.460>movement. <00:11:53.616>So <00:11:53.771>2.2 <00:11:53.927>billion <00:11:54.082>people <00:11:54.238>with <00:11:54.393>a <00:11:54.549>vision <00:11:54.704>disability,

180
00:11:57.635 --> 00:12:00.285
<00:11:57.635>75 <00:11:57.868>million <00:11:58.101>people <00:11:58.335>on <00:11:58.568>the <00:11:58.801>autistic <00:11:59.035>spectrum.

181
00:12:00.865 --> 00:12:05.125
<00:12:00.865>That's <00:12:00.972>the <00:12:01.080>population <00:12:01.188>of <00:12:01.295>the <00:12:01.403>uk <00:12:01.511>by <00:12:01.618>the <00:12:01.726>way. <00:12:01.834>50 <00:12:01.941>million <00:12:02.049>people <00:12:02.157>with <00:12:02.265>epilepsy,

182
00:12:05.545 --> 00:12:08.125
<00:12:05.545>the <00:12:05.700>whole <00:12:05.856>of <00:12:06.011>Spain <00:12:06.167>throwing <00:12:06.322>in <00:12:06.478>Andorra <00:12:06.633>for <00:12:06.789>good <00:12:06.944>measure.

183
00:12:08.425 --> 00:12:11.325
<00:12:08.425>So <00:12:08.580>I <00:12:08.736>think <00:12:08.891>I've <00:12:09.047>made <00:12:09.202>my <00:12:09.358>point <00:12:09.513>clear. <00:12:09.669>Uh, <00:12:09.824>and,

184
00:12:11.545 --> 00:12:16.205
<00:12:11.545>but <00:12:11.719>let's <00:12:11.895>also <00:12:12.069>mention <00:12:12.245>78 <00:12:12.420>million <00:12:12.594>people <00:12:12.770>with <00:12:12.944>dyslexia

185
00:12:17.125 --> 00:12:22.005
<00:12:17.125>probably <00:12:17.405>dislike <00:12:17.685>animation, <00:12:17.965>so, <00:12:18.245>et <00:12:18.525>cetera.

186
00:12:23.225 --> 00:12:24.645
<00:12:23.225>In <00:12:23.651>short, <00:12:24.077>once <00:12:24.502>again,

187
00:12:25.235 --> 00:12:30.205
<00:12:25.235>your <00:12:25.375>gives <00:12:25.515>your <00:12:25.655>animations <00:12:25.795>are <00:12:25.935>actually <00:12:26.075>making <00:12:26.215>billions <00:12:26.355>of <00:12:26.495>us <00:12:26.635>sick.

188
00:12:32.255 --> 00:12:35.715
<00:12:32.255>And <00:12:32.410>as <00:12:32.566>I <00:12:32.721>was <00:12:32.877>preparing <00:12:33.032>all <00:12:33.188>this, <00:12:33.343>I <00:12:33.499>started <00:12:33.655>thinking,

189
00:12:36.385 --> 00:12:39.955
<00:12:36.385>doesn't <00:12:36.512>everybody <00:12:36.639>who <00:12:36.766>works <00:12:36.894>in <00:12:37.021>in <00:12:37.148>the <00:12:37.275>industry <00:12:37.403>already <00:12:37.530>know <00:12:37.657>all <00:12:37.785>this?

190
00:12:40.135 --> 00:12:44.075
<00:12:40.135>Am <00:12:40.290>I <00:12:40.446>preaching <00:12:40.601>to <00:12:40.757>the <00:12:40.912>converted? <00:12:41.068>Isn't <00:12:41.223>this <00:12:41.379>already <00:12:41.535>obvious?

191
00:12:44.695 --> 00:12:47.235
<00:12:44.695>And <00:12:44.811>then <00:12:44.928>on <00:12:45.045>that <00:12:45.161>day, <00:12:45.278>I <00:12:45.395>have <00:12:45.511>to <00:12:45.628>tell <00:12:45.745>you, <00:12:45.861>I'm <00:12:45.978>quite, <00:12:46.095>um,

192
00:12:47.795 --> 00:12:50.355
<00:12:47.795>involved <00:12:48.028>with <00:12:48.261>the <00:12:48.495>WordPress <00:12:48.728>community. <00:12:48.961>It's <00:12:49.194>a,

193
00:12:50.425 --> 00:12:52.955
<00:12:50.425>it's <00:12:50.552>WordPress <00:12:50.679>is <00:12:50.806>a <00:12:50.934>tool <00:12:51.061>that <00:12:51.188>we <00:12:51.315>use <00:12:51.443>to <00:12:51.570>build <00:12:51.697>a <00:12:51.824>web,

194
00:12:53.055 --> 00:12:56.795
<00:12:53.055>but <00:12:53.162>it <00:12:53.270>also <00:12:53.378>has <00:12:53.485>a <00:12:53.593>huge <00:12:53.701>global <00:12:53.808>community. <00:12:53.916>And <00:12:54.024>when <00:12:54.131>I <00:12:54.239>moved <00:12:54.347>to <00:12:54.454>Spain,

195
00:12:57.175 --> 00:13:00.675
<00:12:57.175>one <00:12:57.268>of <00:12:57.361>the <00:12:57.454>first <00:12:57.548>thing <00:12:57.641>that <00:12:57.734>I <00:12:57.828>did <00:12:57.921>was <00:12:58.015>get <00:12:58.108>in <00:12:58.201>touch <00:12:58.295>with <00:12:58.388>the <00:12:58.481>WordPress <00:12:58.574>community.

196
00:13:00.675 --> 00:13:04.395
<00:13:00.675>And <00:13:00.791>now <00:13:00.908>some <00:13:01.025>of <00:13:01.141>my <00:13:01.258>best <00:13:01.375>friends <00:13:01.491>are, <00:13:01.608>are <00:13:01.724>found <00:13:01.841>in <00:13:01.958>the <00:13:02.074>community.

197
00:13:04.935 --> 00:13:09.835
<00:13:04.935>So <00:13:05.090>I <00:13:05.246>got <00:13:05.401>this <00:13:05.557>email <00:13:05.712>from <00:13:05.868>WordPress <00:13:06.023>Granada <00:13:06.179>sent <00:13:06.334>by

198
00:13:09.955 --> 00:13:14.075
<00:13:09.955>a <00:13:10.071>friend <00:13:10.188>of <00:13:10.305>mine, <00:13:10.421>uh, <00:13:10.538>on <00:13:10.655>that <00:13:10.771>same <00:13:10.888>day, <00:13:11.005>actually. <00:13:11.121>Uh, <00:13:11.238>and, <00:13:11.355>uh,

199
00:13:14.855 --> 00:13:17.945
<00:13:14.855>here's <00:13:15.135>what <00:13:15.415>it <00:13:15.695>looks <00:13:15.975>like. <00:13:16.255>Um,

200
00:13:18.735 --> 00:13:23.385
<00:13:18.735>basically <00:13:18.842>it <00:13:18.950>all, <00:13:19.058>it <00:13:19.165>is, <00:13:19.273>it's <00:13:19.381>a, <00:13:19.488>I <00:13:19.596>think <00:13:19.704>it <00:13:19.811>is <00:13:19.919>it <00:13:20.027>six <00:13:20.135>gifts.

201
00:13:23.505 --> 00:13:27.705
<00:13:23.505>I <00:13:23.612>think <00:13:23.720>I've <00:13:23.828>counted <00:13:23.935>six <00:13:24.043>gifts. <00:13:24.151>So <00:13:24.258>you <00:13:24.366>can't <00:13:24.474>stop <00:13:24.581>gifts <00:13:24.689>in <00:13:24.797>an <00:13:24.905>email.

202
00:13:27.845 --> 00:13:28.678
<00:13:27.845>You <00:13:28.094>can't <00:13:28.344>stop <00:13:28.594>them.

203
00:13:29.045 --> 00:13:33.905
<00:13:29.045>So <00:13:29.200>I <00:13:29.356>can't <00:13:29.511>go <00:13:29.667>to <00:13:29.822>this <00:13:29.978>event <00:13:30.133>because <00:13:30.289>I <00:13:30.444>can't

204
00:13:33.905 --> 00:13:36.705
<00:13:33.905>tell <00:13:34.105>the <00:13:34.305>timing <00:13:34.505>of <00:13:34.704>it <00:13:34.905>for <00:13:35.105>the <00:13:35.305>gifts.

205
00:13:36.905 --> 00:13:41.665
<00:13:36.905>I <00:13:37.079>literally <00:13:37.255>am <00:13:37.430>unable <00:13:37.605>to <00:13:37.780>take <00:13:37.954>in <00:13:38.130>the <00:13:38.305>most

206
00:13:41.665 --> 00:13:43.905
<00:13:41.665>important <00:13:42.015>thing <00:13:42.365>about <00:13:42.714>this <00:13:43.064>email,

207
00:13:44.115 --> 00:13:48.785
<00:13:44.115>which <00:13:44.395>is <00:13:44.675>when <00:13:44.955>and <00:13:45.235>where <00:13:45.515>this

208
00:13:48.925 --> 00:13:53.105
<00:13:48.925>meetup <00:13:49.064>is. <00:13:49.204>So, <00:13:49.344>um, <00:13:49.484>it's <00:13:49.625>actually <00:13:49.765>quite <00:13:49.905>funny. <00:13:50.045>And <00:13:50.185>of <00:13:50.324>course,

209
00:13:53.105 --> 00:13:57.945
<00:13:53.105>gifts <00:13:53.221>have <00:13:53.338>their <00:13:53.455>place. <00:13:53.571>But <00:13:53.688>what <00:13:53.805>I <00:13:53.921>thought <00:13:54.038>then <00:13:54.155>was, <00:13:54.271>oh <00:13:54.388>my <00:13:54.505>God,

210
00:13:58.185 --> 00:13:59.585
<00:13:58.185>I <00:13:58.395>can't, <00:13:58.605>I <00:13:58.814>can't <00:13:59.025>deal <00:13:59.235>with <00:13:59.445>this.

211
00:14:00.245 --> 00:14:05.145
<00:14:00.245>And <00:14:00.385>here <00:14:00.525>is <00:14:00.665>a <00:14:00.805>question <00:14:00.945>that <00:14:01.085>I <00:14:01.225>usually <00:14:01.365>ask <00:14:01.505>the <00:14:01.645>to

212
00:14:05.145 --> 00:14:07.545
<00:14:05.145>the <00:14:05.300>live <00:14:05.456>audience. <00:14:05.611>And <00:14:05.767>I'm, <00:14:05.922>I'm <00:14:06.078>gonna <00:14:06.233>ask <00:14:06.389>you <00:14:06.545>online.

213
00:14:07.645 --> 00:14:11.945
<00:14:07.645>I'm <00:14:07.752>sure <00:14:07.860>if <00:14:07.968>anybody <00:14:08.075>comments, <00:14:08.183>people <00:14:08.291>will <00:14:08.398>tell <00:14:08.506>me, <00:14:08.614>ah, <00:14:08.721>give <00:14:08.829>good <00:14:08.937>or <00:14:09.045>evil,

214
00:14:12.295 --> 00:14:16.505
<00:14:12.295>because <00:14:12.435>there <00:14:12.574>are <00:14:12.714>moments <00:14:12.854>when <00:14:12.995>I <00:14:13.135>think <00:14:13.275>they're <00:14:13.415>evil. <00:14:13.555>But, <00:14:13.694>uh,

215
00:14:17.405 --> 00:14:21.145
<00:14:17.405>on <00:14:17.532>Twitter <00:14:17.659>and <00:14:17.786>on <00:14:17.914>Facebook, <00:14:18.041>you <00:14:18.168>can <00:14:18.295>stop <00:14:18.423>them. <00:14:18.550>So <00:14:18.677>that's <00:14:18.805>great.

216
00:14:21.405 --> 00:14:23.305
<00:14:21.405>Not <00:14:21.871>anymore <00:14:22.338>though. <00:14:22.805>Anyway,

217
00:14:23.335 --> 00:14:26.465
<00:14:23.335>just <00:14:23.535>for <00:14:23.735>a <00:14:23.935>quick <00:14:24.135>trip <00:14:24.335>down <00:14:24.535>memory <00:14:24.735>lane.

218
00:14:26.745 --> 00:14:30.345
<00:14:26.745>I <00:14:26.885>don't <00:14:27.025>think <00:14:27.165>that <00:14:27.305>gifts <00:14:27.445>are <00:14:27.585>terrible. <00:14:27.725>I <00:14:27.865>remember <00:14:28.005>that <00:14:28.145>the,

219
00:14:30.815 --> 00:14:35.425
<00:14:30.815>this <00:14:30.931>is <00:14:31.048>probably <00:14:31.165>the <00:14:31.281>first <00:14:31.398>gifts <00:14:31.515>that <00:14:31.631>I <00:14:31.748>ever <00:14:31.865>saw, <00:14:31.981>and <00:14:32.098>it's <00:14:32.215>the

220
00:14:36.935 --> 00:14:40.575
<00:14:36.935>homepage <00:14:37.109>of <00:14:37.285>Batman <00:14:37.459>forever. <00:14:37.635>It <00:14:37.810>says, <00:14:37.984>welcome <00:14:38.160>to <00:14:38.334>Gotham.

221
00:14:40.575 --> 00:14:43.535
<00:14:40.575>And <00:14:40.775>there's <00:14:40.975>like <00:14:41.175>this <00:14:41.375>Gotham <00:14:41.575>sky <00:14:41.775>with <00:14:41.975>the,

222
00:14:44.005 --> 00:14:48.965
<00:14:44.005>with <00:14:44.238>the <00:14:44.471>bat, <00:14:44.705>um, <00:14:44.938>the <00:14:45.171>bat <00:14:45.405>slide.

223
00:14:49.825 --> 00:14:54.605
<00:14:49.825>And, <00:14:50.000>uh, <00:14:50.175>uh, <00:14:50.350>and <00:14:50.525>a, <00:14:50.700>uh, <00:14:50.875>glim, <00:14:51.050>um, <00:14:51.225>BLI,

224
00:14:54.855 --> 00:14:58.565
<00:14:54.855>sorry, <00:14:55.010>yeah, <00:14:55.166>a, <00:14:55.321>a <00:14:55.477>Zeppelin <00:14:55.632>with <00:14:55.788>the <00:14:55.943>Batman <00:14:56.099>Forever <00:14:56.255>logo.

225
00:14:59.065 --> 00:15:01.085
<00:14:59.065>And <00:14:59.298>it's <00:14:59.531>the <00:14:59.765>website <00:14:59.998>for <00:15:00.231>Batman <00:15:00.465>Forever,

226
00:15:01.305 --> 00:15:05.925
<00:15:01.305>the <00:15:01.432>film <00:15:01.559>by <00:15:01.686>the <00:15:01.814>legendary <00:15:01.941>Jeffrey <00:15:02.068>Zelman. <00:15:02.195>I <00:15:02.323>think <00:15:02.450>this <00:15:02.577>was <00:15:02.704>1995.

227
00:15:05.945 --> 00:15:09.885
<00:15:05.945>So <00:15:06.045>I <00:15:06.145>was <00:15:06.245>super <00:15:06.345>excited <00:15:06.445>'cause <00:15:06.545>I'd <00:15:06.645>barely <00:15:06.745>just <00:15:06.845>got <00:15:06.945>used <00:15:07.045>to <00:15:07.145>color <00:15:07.245>on <00:15:07.345>screens,

228
00:15:10.105 --> 00:15:14.325
<00:15:10.105>let <00:15:10.221>alone, <00:15:10.338>I, <00:15:10.455>I, <00:15:10.571>I <00:15:10.688>designed <00:15:10.805>my <00:15:10.921>first <00:15:11.038>book <00:15:11.155>called <00:15:11.271>a <00:15:11.388>Mech <00:15:11.505>Classic

229
00:15:15.955 --> 00:15:18.925
<00:15:15.955>this <00:15:16.071>size, <00:15:16.188>and <00:15:16.305>it <00:15:16.421>was <00:15:16.538>black <00:15:16.655>and <00:15:16.771>white. <00:15:16.888>So <00:15:17.005>this <00:15:17.121>was <00:15:17.238>very <00:15:17.355>exciting.

230
00:15:19.785 --> 00:15:24.485
<00:15:19.785>So <00:15:19.885>a <00:15:19.985>moving <00:15:20.084>image <00:15:20.185>on <00:15:20.285>the <00:15:20.385>web, <00:15:20.485>fantastic. <00:15:20.584>But <00:15:20.685>I <00:15:20.785>couldn't <00:15:20.885>have <00:15:20.985>predicted <00:15:21.084>how <00:15:21.185>Obi,

231
00:15:25.105 --> 00:15:29.685
<00:15:25.105>uh, <00:15:25.245>GIF <00:15:25.385>would <00:15:25.525>become <00:15:25.665>more <00:15:25.805>on <00:15:25.945>this <00:15:26.085>later. <00:15:26.225>But <00:15:26.365>for <00:15:26.505>now,

232
00:15:29.995 --> 00:15:34.445
<00:15:29.995>this <00:15:30.135>is <00:15:30.275>actually <00:15:30.415>the <00:15:30.555>question <00:15:30.695>that <00:15:30.835>starts <00:15:30.975>coming <00:15:31.115>up <00:15:31.255>for <00:15:31.395>me.

233
00:15:35.145 --> 00:15:40.085
<00:15:35.145>Is <00:15:35.261>animation <00:15:35.378>really <00:15:35.495>indispensable <00:15:35.611>in <00:15:35.728>this <00:15:35.845>day <00:15:35.961>and <00:15:36.078>age? <00:15:36.194>And <00:15:36.311>can <00:15:36.428>be <00:15:36.545>we,

234
00:15:40.625 --> 00:15:44.165
<00:15:40.625>can <00:15:40.780>we <00:15:40.936>be <00:15:41.091>creative <00:15:41.247>without <00:15:41.402>be <00:15:41.558>animation <00:15:41.713>being <00:15:41.869>the <00:15:42.025>protagonist?

235
00:15:45.025 --> 00:15:49.925
<00:15:45.025>And <00:15:45.258>this <00:15:45.491>question <00:15:45.725>also <00:15:45.958>naturally <00:15:46.191>evolves <00:15:46.425>into

236
00:15:50.625 --> 00:15:53.165
<00:15:50.625>can <00:15:50.905>we <00:15:51.185>be <00:15:51.465>creative <00:15:51.745>and <00:15:52.025>accessible?

237
00:15:54.495 --> 00:15:56.555
<00:15:54.495>The <00:15:54.695>moment <00:15:54.895>when <00:15:55.095>this <00:15:55.295>question <00:15:55.495>came <00:15:55.695>up <00:15:55.895>very,

238
00:15:56.555 --> 00:16:01.555
<00:15:56.555>very <00:15:56.671>strongly <00:15:56.788>was <00:15:56.905>last <00:15:57.021>year <00:15:57.138>when <00:15:57.255>I <00:15:57.371>gave <00:15:57.488>a <00:15:57.604>talk <00:15:57.721>on <00:15:57.838>accessibility <00:15:57.954>to

239
00:16:01.555 --> 00:16:03.715
<00:16:01.555>a <00:16:01.710>Spanish <00:16:01.866>audience. <00:16:02.021>It <00:16:02.177>was <00:16:02.332>an <00:16:02.488>online <00:16:02.643>talk <00:16:02.799>like <00:16:02.954>this,

240
00:16:04.135 --> 00:16:08.115
<00:16:04.135>but <00:16:04.262>we <00:16:04.389>managed <00:16:04.516>to <00:16:04.644>have <00:16:04.771>in <00:16:04.898>the <00:16:05.025>end <00:16:05.153>a <00:16:05.280>really <00:16:05.407>engaged <00:16:05.535>conversation,

241
00:16:08.285 --> 00:16:10.875
<00:16:08.285>which <00:16:08.459>was <00:16:08.635>great. <00:16:08.810>And <00:16:08.985>a <00:16:09.160>few <00:16:09.334>people <00:16:09.510>were <00:16:09.685>saying,

242
00:16:11.775 --> 00:16:16.715
<00:16:11.775>you <00:16:11.862>are <00:16:11.949>asking <00:16:12.037>us <00:16:12.125>to <00:16:12.212>let <00:16:12.300>go <00:16:12.387>of <00:16:12.475>creativity <00:16:12.562>when <00:16:12.650>you <00:16:12.737>tell <00:16:12.824>us <00:16:12.912>that <00:16:13.000>we <00:16:13.087>must <00:16:13.175>be

243
00:16:16.805 --> 00:16:19.975
<00:16:16.805>accessible. <00:16:17.005>And <00:16:17.204>I <00:16:17.405>was <00:16:17.604>like, <00:16:17.805>no, <00:16:18.005>I'm <00:16:18.204>not.

244
00:16:20.475 --> 00:16:22.015
<00:16:20.475>Why <00:16:20.752>are <00:16:21.029>you <00:16:21.306>making <00:16:21.583>this <00:16:21.861>equation?

245
00:16:22.915 --> 00:16:26.895
<00:16:22.915>And <00:16:23.042>the <00:16:23.169>thing <00:16:23.296>is <00:16:23.424>that <00:16:23.551>they <00:16:23.678>were <00:16:23.805>definitely <00:16:23.933>creating <00:16:24.060>animation <00:16:24.187>with <00:16:24.314>creativity.

246
00:16:27.675 --> 00:16:31.935
<00:16:27.675>So <00:16:27.782>I'm <00:16:27.890>asking <00:16:27.998>you, <00:16:28.105>and <00:16:28.213>I <00:16:28.321>hope <00:16:28.428>that <00:16:28.536>you <00:16:28.644>want <00:16:28.751>to <00:16:28.859>comment <00:16:28.967>about <00:16:29.074>this.

247
00:16:32.175 --> 00:16:34.815
<00:16:32.175>I <00:16:32.291>can't <00:16:32.408>see <00:16:32.525>your <00:16:32.641>comments <00:16:32.758>right <00:16:32.875>now, <00:16:32.991>but <00:16:33.108>I <00:16:33.224>hope <00:16:33.341>you're <00:16:33.458>doing <00:16:33.574>that.

248
00:16:35.285 --> 00:16:39.255
<00:16:35.285>What <00:16:35.459>do <00:16:35.635>you <00:16:35.810>think <00:16:35.985>are <00:16:36.160>the <00:16:36.334>two <00:16:36.510>mutually <00:16:36.685>exclusive?

249
00:16:39.355 --> 00:16:43.145
<00:16:39.355>Can <00:16:39.635>accessibility <00:16:39.915>be <00:16:40.195>creative <00:16:40.475>and <00:16:40.755>beautiful?

250
00:16:43.975 --> 00:16:47.025
<00:16:43.975>Then <00:16:44.130>I <00:16:44.286>thought, <00:16:44.441>well, <00:16:44.597>I'm <00:16:44.752>an <00:16:44.908>artist <00:16:45.063>historian <00:16:45.219>by <00:16:45.375>training.

251
00:16:47.205 --> 00:16:51.865
<00:16:47.205>So <00:16:47.332>I <00:16:47.459>can <00:16:47.586>think <00:16:47.714>of <00:16:47.841>hundreds <00:16:47.968>of <00:16:48.095>thousands <00:16:48.223>of <00:16:48.350>examples <00:16:48.477>of <00:16:48.605>creativity

252
00:16:52.335 --> 00:16:54.185
<00:16:52.335>that <00:16:52.801>doesn't <00:16:53.268>use <00:16:53.735>animation.

253
00:16:55.335 --> 00:16:58.265
<00:16:55.335>Because <00:16:55.510>once <00:16:55.685>more <00:16:55.860>in <00:16:56.035>the <00:16:56.210>discussion <00:16:56.385>that <00:16:56.560>I <00:16:56.735>mentioned,

254
00:16:58.485 --> 00:17:03.025
<00:16:58.485>that's <00:16:58.612>what <00:16:58.739>people <00:16:58.866>were <00:16:58.994>doing. <00:16:59.121>They <00:16:59.248>seem <00:16:59.375>to <00:16:59.503>equate <00:16:59.630>creativity <00:16:59.757>with <00:16:59.885>animation,

255
00:17:03.125 --> 00:17:06.305
<00:17:03.125>and <00:17:03.300>most <00:17:03.475>of <00:17:03.650>them <00:17:03.825>were <00:17:04.000>the <00:17:04.175>designers. <00:17:04.349>Actually, <00:17:04.525>interestingly,

256
00:17:08.175 --> 00:17:11.555
<00:17:08.175>here's <00:17:08.408>a <00:17:08.641>detail <00:17:08.875>from <00:17:09.108>a <00:17:09.341>painting <00:17:09.575>title.

257
00:17:11.815 --> 00:17:16.435
<00:17:11.815>The <00:17:11.970>Garden <00:17:12.126>of <00:17:12.281>Earthly <00:17:12.437>Delights <00:17:12.592>by, <00:17:12.748>uh, <00:17:12.903>Bosch <00:17:13.059>a, <00:17:13.215>uh,

258
00:17:16.635 --> 00:17:21.395
<00:17:16.635>Flemish <00:17:16.751>painting, <00:17:16.868>active <00:17:16.984>in <00:17:17.101>the, <00:17:17.218>uh, <00:17:17.335>16th <00:17:17.451>century. <00:17:17.568>If <00:17:17.685>I'm <00:17:17.801>not <00:17:17.918>terribly <00:17:18.035>wrong,

259
00:17:21.555 --> 00:17:22.388
<00:17:21.555>I <00:17:21.742>don't <00:17:21.929>think <00:17:22.117>I <00:17:22.304>am.

260
00:17:22.785 --> 00:17:26.955
<00:17:22.785>It's <00:17:22.960>an <00:17:23.135>incredibly <00:17:23.310>detailed <00:17:23.485>and <00:17:23.660>intricate <00:17:23.835>depiction <00:17:24.010>of <00:17:24.185>humanity,

261
00:17:27.425 --> 00:17:30.875
<00:17:27.425>animals, <00:17:27.704>and <00:17:27.984>plants <00:17:28.264>in <00:17:28.544>bizarre <00:17:28.825>combinations.

262
00:17:31.505 --> 00:17:33.435
<00:17:31.505>Unrealistic <00:17:32.205>scale, <00:17:32.905>scale,

263
00:17:34.495 --> 00:17:38.725
<00:17:34.495>improbable <00:17:34.844>situations <00:17:35.195>and <00:17:35.544>fantastic <00:17:35.895>details.

264
00:17:40.335 --> 00:17:41.195
<00:17:40.335>Is <00:17:40.722>this <00:17:41.109>creative?

265
00:17:42.555 --> 00:17:45.675
<00:17:42.555>I <00:17:42.788>would <00:17:43.021>say <00:17:43.255>that <00:17:43.488>it's <00:17:43.721>undeniably <00:17:43.955>creative,

266
00:17:46.175 --> 00:17:50.445
<00:17:46.175>and <00:17:46.375>yet <00:17:46.575>it <00:17:46.774>doesn't <00:17:46.975>move. <00:17:47.175>Think <00:17:47.375>about <00:17:47.575>it.

267
00:17:50.865 --> 00:17:54.365
<00:17:50.865>If <00:17:51.040>we <00:17:51.215>needed <00:17:51.390>animation <00:17:51.565>in <00:17:51.740>order <00:17:51.915>to <00:17:52.090>have <00:17:52.265>creativity,

268
00:17:54.835 --> 00:17:59.805
<00:17:54.835>then <00:17:54.942>we <00:17:55.050>might <00:17:55.158>as <00:17:55.265>well <00:17:55.373>set <00:17:55.481>fire <00:17:55.588>to <00:17:55.696>the <00:17:55.804>Prada <00:17:55.911>Museum <00:17:56.019>in <00:17:56.127>Madrid <00:17:56.235>where

269
00:17:59.805 --> 00:18:01.685
<00:17:59.805>this <00:18:00.271>painting <00:18:00.738>is, <00:18:01.205>uh,

270
00:18:02.275 --> 00:18:06.925
<00:18:02.275>preserved <00:18:02.430>the <00:18:02.586>many <00:18:02.741>wonderful <00:18:02.897>museums <00:18:03.052>in <00:18:03.208>Vienna <00:18:03.363>where <00:18:03.519>we're <00:18:03.675>hosted

271
00:18:07.175 --> 00:18:08.925
<00:18:07.175>today, <00:18:07.641>and <00:18:08.108>so <00:18:08.575>on.

272
00:18:08.995 --> 00:18:13.965
<00:18:08.995>Just <00:18:09.135>to <00:18:09.274>mention <00:18:09.415>a <00:18:09.554>couple <00:18:09.695>of <00:18:09.834>of <00:18:09.975>the <00:18:10.114>thousands <00:18:10.254>of <00:18:10.395>museums

273
00:18:14.065 --> 00:18:18.645
<00:18:14.065>all <00:18:14.192>over <00:18:14.319>the <00:18:14.446>world <00:18:14.574>that <00:18:14.701>are <00:18:14.828>full <00:18:14.955>of <00:18:15.083>completely <00:18:15.210>static <00:18:15.337>masterpieces <00:18:15.465>of

274
00:18:18.875 --> 00:18:23.205
<00:18:18.875>imagination <00:18:19.075>and <00:18:19.275>skill. <00:18:19.475>And <00:18:19.675>yes, <00:18:19.875>you <00:18:20.075>may <00:18:20.275>say,

275
00:18:23.435 --> 00:18:27.885
<00:18:23.435>however, <00:18:23.590>that <00:18:23.746>this <00:18:23.901>is <00:18:24.057>a <00:18:24.212>painting. <00:18:24.368>So <00:18:24.523>it's <00:18:24.679>not <00:18:24.835>accessible,

276
00:18:27.905 --> 00:18:31.805
<00:18:27.905>is <00:18:28.080>it <00:18:28.254>because <00:18:28.430>it's <00:18:28.605>not <00:18:28.780>visible <00:18:28.955>to <00:18:29.129>blind <00:18:29.305>people?

277
00:18:33.285 --> 00:18:37.515
<00:18:33.285>Hmm, <00:18:33.440>but <00:18:33.596>what <00:18:33.751>if <00:18:33.907>it <00:18:34.062>could <00:18:34.218>be <00:18:34.373>made <00:18:34.529>accessible <00:18:34.685>instead?

278
00:18:38.255 --> 00:18:39.835
<00:18:38.255>How <00:18:38.535>could <00:18:38.815>we <00:18:39.095>possibly <00:18:39.375>do <00:18:39.655>that?

279
00:18:41.545 --> 00:18:46.035
<00:18:41.545>This <00:18:41.661>next <00:18:41.778>painting <00:18:41.895>that <00:18:42.011>I'm <00:18:42.128>showing <00:18:42.245>you <00:18:42.361>is <00:18:42.478>a <00:18:42.595>painting <00:18:42.711>of <00:18:42.828>saying <00:18:42.945>George

280
00:18:46.595 --> 00:18:50.515
<00:18:46.595>slaying <00:18:46.770>the <00:18:46.945>dragon, <00:18:47.120>and <00:18:47.295>it's <00:18:47.470>in <00:18:47.645>the <00:18:47.820>pinacoteca, <00:18:47.995>uh,

281
00:18:50.575 --> 00:18:52.195
<00:18:50.575>de <00:18:51.041>bologna <00:18:51.508>in <00:18:51.975>Italy.

282
00:18:52.665 --> 00:18:55.835
<00:18:52.665>It's <00:18:52.898>a <00:18:53.131>medieval <00:18:53.365>painting <00:18:53.598>by <00:18:53.831>vital <00:18:54.065>bologna,

283
00:18:56.015 --> 00:19:00.195
<00:18:56.015>an <00:18:56.142>artist <00:18:56.269>active <00:18:56.396>in <00:18:56.524>the <00:18:56.651>second <00:18:56.778>half <00:18:56.905>of <00:18:57.033>the <00:18:57.160>14th <00:18:57.287>century. <00:18:57.415>Again,

284
00:19:00.265 --> 00:19:04.675
<00:19:00.265>obviously <00:19:00.498>in <00:19:00.731>in <00:19:00.965>Bologna <00:19:01.198>in <00:19:01.431>Italy, <00:19:01.665>uh,

285
00:19:04.745 --> 00:19:06.875
<00:19:04.745>that <00:19:04.900>I <00:19:05.056>have <00:19:05.211>always <00:19:05.367>loved <00:19:05.522>by <00:19:05.678>the <00:19:05.833>way. <00:19:05.989>But, <00:19:06.145>uh,

286
00:19:06.895 --> 00:19:08.555
<00:19:06.895>for <00:19:07.128>someone <00:19:07.361>who <00:19:07.595>can <00:19:07.828>see <00:19:08.061>this <00:19:08.295>painting,

287
00:19:08.895 --> 00:19:11.795
<00:19:08.895>you <00:19:09.070>can <00:19:09.245>describe <00:19:09.420>it <00:19:09.595>in <00:19:09.770>detail <00:19:09.945>saying <00:19:10.120>that <00:19:10.295>St.

288
00:19:11.795 --> 00:19:15.955
<00:19:11.795>George <00:19:11.911>is <00:19:12.028>on <00:19:12.145>a <00:19:12.261>dark <00:19:12.378>gray <00:19:12.495>horse <00:19:12.611>in <00:19:12.728>mid <00:19:12.845>Gallup <00:19:12.961>with <00:19:13.078>its <00:19:13.195>neck

289
00:19:16.345 --> 00:19:20.395
<00:19:16.345>elongated <00:19:16.500>in <00:19:16.656>a <00:19:16.811>backwards <00:19:16.967>movement <00:19:17.122>that <00:19:17.278>describes <00:19:17.433>a <00:19:17.589>lovely <00:19:17.745>curve.

290
00:19:21.335 --> 00:19:25.195
<00:19:21.335>Um, <00:19:21.490>and <00:19:21.646>its <00:19:21.801>head <00:19:21.957>is <00:19:22.112>turned <00:19:22.268>to <00:19:22.423>the <00:19:22.579>side. <00:19:22.735>Uh,

291
00:19:25.195 --> 00:19:28.715
<00:19:25.195>the <00:19:25.311>dragon <00:19:25.428>is <00:19:25.544>on <00:19:25.661>the <00:19:25.778>ground <00:19:25.895>with <00:19:26.011>a <00:19:26.128>night <00:19:26.245>spear <00:19:26.361>down <00:19:26.478>its <00:19:26.595>throat.

292
00:19:29.175 --> 00:19:33.595
<00:19:29.175>The <00:19:29.291>head <00:19:29.408>of <00:19:29.524>a <00:19:29.641>woman <00:19:29.758>wearing <00:19:29.875>a <00:19:29.991>pink <00:19:30.108>tunic <00:19:30.225>and <00:19:30.341>a <00:19:30.458>crown <00:19:30.575>is

293
00:19:33.705 --> 00:19:35.275
<00:19:33.705>peering <00:19:34.054>in <00:19:34.405>on <00:19:34.754>the <00:19:35.105>right.

294
00:19:35.575 --> 00:19:40.195
<00:19:35.575>So <00:19:35.691>the <00:19:35.808>knight <00:19:35.925>is <00:19:36.041>wearing <00:19:36.158>a <00:19:36.275>red <00:19:36.391>vest <00:19:36.508>and <00:19:36.625>he <00:19:36.741>is <00:19:36.858>saving <00:19:36.975>the

295
00:19:40.475 --> 00:19:42.635
<00:19:40.475>princess, <00:19:40.675>and <00:19:40.875>so <00:19:41.074>on. <00:19:41.274>You <00:19:41.475>could <00:19:41.675>carry <00:19:41.875>on.

296
00:19:43.855 --> 00:19:45.595
<00:19:43.855>But <00:19:44.088>if <00:19:44.321>someone <00:19:44.555>is <00:19:44.788>in <00:19:45.021>the <00:19:45.255>museum,

297
00:19:46.405 --> 00:19:50.835
<00:19:46.405>there <00:19:46.545>is <00:19:46.685>in <00:19:46.825>fact <00:19:46.965>another <00:19:47.105>wonderful <00:19:47.245>way <00:19:47.385>to <00:19:47.524>make <00:19:47.665>it <00:19:47.805>accessible.

298
00:19:51.055 --> 00:19:56.055
<00:19:51.055>And <00:19:51.288>here <00:19:51.521>it <00:19:51.755>is. <00:19:51.988>Whoops, <00:19:52.221>is <00:19:52.455>yes,

299
00:19:56.085 --> 00:19:56.918
<00:19:56.085>here <00:19:56.459>it <00:19:56.834>is.

300
00:19:58.465 --> 00:20:01.635
<00:19:58.465>This <00:19:58.698>painting <00:19:58.931>has <00:19:59.165>a <00:19:59.398>three <00:19:59.631>D <00:19:59.865>companion.

301
00:20:01.945 --> 00:20:06.835
<00:20:01.945>It's <00:20:02.085>a <00:20:02.225>faithful <00:20:02.365>braille <00:20:02.504>version <00:20:02.645>of <00:20:02.784>the <00:20:02.925>original <00:20:03.064>painting <00:20:03.205>that <00:20:03.345>blind

302
00:20:06.835 --> 00:20:11.235
<00:20:06.835>people <00:20:06.962>can <00:20:07.089>touch <00:20:07.216>in <00:20:07.344>order <00:20:07.471>to <00:20:07.598>understand <00:20:07.725>what <00:20:07.853>is <00:20:07.980>in <00:20:08.107>the <00:20:08.235>painting.

303
00:20:12.385 --> 00:20:15.895
<00:20:12.385>Isn't <00:20:12.585>a <00:20:12.785>beautiful, <00:20:12.985>I <00:20:13.185>don't <00:20:13.385>need <00:20:13.585>it <00:20:13.785>actually,

304
00:20:16.175 --> 00:20:21.055
<00:20:16.175>I <00:20:16.330>don't <00:20:16.486>need <00:20:16.641>this <00:20:16.797>touchable <00:20:16.952>version <00:20:17.108>version <00:20:17.263>in <00:20:17.419>order <00:20:17.575>to

305
00:20:21.315 --> 00:20:23.975
<00:20:21.315>see <00:20:21.455>the <00:20:21.595>painting, <00:20:21.735>because <00:20:21.875>I <00:20:22.015>am <00:20:22.155>sighted. <00:20:22.295>I <00:20:22.435>can <00:20:22.575>see <00:20:22.715>it,

306
00:20:24.155 --> 00:20:27.295
<00:20:24.155>and <00:20:24.388>yet <00:20:24.621>it <00:20:24.855>delights <00:20:25.088>me. <00:20:25.321>So <00:20:25.555>yes,

307
00:20:27.675 --> 00:20:32.455
<00:20:27.675>we <00:20:27.830>could <00:20:27.986>potentially <00:20:28.141>have <00:20:28.297>a <00:20:28.452>hundred <00:20:28.608>percent <00:20:28.763>accessible <00:20:28.919>paintings <00:20:29.075>that

308
00:20:32.645 --> 00:20:37.575
<00:20:32.645>also <00:20:32.800>delight <00:20:32.956>the <00:20:33.111>people <00:20:33.267>that <00:20:33.422>don't <00:20:33.578>need <00:20:33.733>this <00:20:33.889>three <00:20:34.045>D

309
00:20:37.575 --> 00:20:40.895
<00:20:37.575>version <00:20:37.775>once <00:20:37.975>more <00:20:38.175>for <00:20:38.375>those <00:20:38.575>in <00:20:38.775>the <00:20:38.975>back,

310
00:20:41.565 --> 00:20:46.375
<00:20:41.565>this <00:20:41.705>is <00:20:41.845>a <00:20:41.985>living <00:20:42.125>demonstration <00:20:42.265>that <00:20:42.405>accessibility <00:20:42.545>is <00:20:42.685>essential <00:20:42.825>for <00:20:42.965>some

311
00:20:46.715 --> 00:20:50.965
<00:20:46.715>and <00:20:46.870>useful <00:20:47.026>for <00:20:47.181>all, <00:20:47.337>and <00:20:47.492>in <00:20:47.648>this <00:20:47.803>case, <00:20:47.959>even <00:20:48.115>delightful.

312
00:20:52.795 --> 00:20:53.735
<00:20:52.795>So <00:20:53.077>then <00:20:53.359>I <00:20:53.640>thought,

313
00:20:54.435 --> 00:20:58.975
<00:20:54.435>can <00:20:54.551>we <00:20:54.668>have <00:20:54.784>creativity <00:20:54.901>on <00:20:55.018>the <00:20:55.135>web <00:20:55.251>that <00:20:55.368>is <00:20:55.485>the <00:20:55.601>equivalent <00:20:55.718>of <00:20:55.835>the

314
00:20:59.125 --> 00:21:02.575
<00:20:59.125>braille <00:20:59.300>version <00:20:59.475>of <00:20:59.650>a <00:20:59.825>painting <00:21:00.000>That <00:21:00.175>is <00:21:00.350>to <00:21:00.525>say,

315
00:21:03.055 --> 00:21:07.175
<00:21:03.055>creative <00:21:03.230>delightful <00:21:03.405>for <00:21:03.580>everyone <00:21:03.755>and <00:21:03.930>a <00:21:04.105>hundred <00:21:04.280>percent <00:21:04.455>accessible.

316
00:21:08.635 --> 00:21:13.575
<00:21:08.635>And <00:21:08.728>then <00:21:08.821>I <00:21:08.915>thought, <00:21:09.008>okay, <00:21:09.101>let's <00:21:09.195>have <00:21:09.288>a <00:21:09.381>look <00:21:09.475>at <00:21:09.568>the <00:21:09.661>top <00:21:09.754>websites <00:21:09.848>in <00:21:09.941>the <00:21:10.035>world.

317
00:21:13.675 --> 00:21:17.175
<00:21:13.675>If <00:21:13.782>I <00:21:13.890>want <00:21:13.998>to <00:21:14.105>find <00:21:14.213>an <00:21:14.321>example <00:21:14.428>of <00:21:14.536>this, <00:21:14.644>I <00:21:14.751>thought, <00:21:14.859>let's <00:21:14.967>go <00:21:15.075>and,

318
00:21:17.175 --> 00:21:20.295
<00:21:17.175>and <00:21:17.302>visit <00:21:17.429>the <00:21:17.556>Webby <00:21:17.684>Awards, <00:21:17.811>which <00:21:17.938>you <00:21:18.065>can <00:21:18.193>now <00:21:18.320>go <00:21:18.447>and <00:21:18.575>see.

319
00:21:20.545 --> 00:21:25.535
<00:21:20.545>Presumably <00:21:20.700>this <00:21:20.856>site <00:21:21.011>contains <00:21:21.167>examples <00:21:21.322>of <00:21:21.478>the <00:21:21.633>top <00:21:21.789>of <00:21:21.945>the

320
00:21:25.565 --> 00:21:29.215
<00:21:25.565>tops, <00:21:25.765>the <00:21:25.965>absolute <00:21:26.165>best <00:21:26.365>in <00:21:26.565>the <00:21:26.765>industry. <00:21:26.965>Now,

321
00:21:29.315 --> 00:21:33.815
<00:21:29.315>I'm <00:21:29.408>about <00:21:29.501>to <00:21:29.595>show <00:21:29.688>you <00:21:29.781>a <00:21:29.875>few <00:21:29.968>sites, <00:21:30.061>and <00:21:30.155>I <00:21:30.248>want <00:21:30.341>to, <00:21:30.435>uh, <00:21:30.528>insert <00:21:30.621>a <00:21:30.715>very,

322
00:21:33.815 --> 00:21:35.735
<00:21:33.815>very <00:21:34.281>important <00:21:34.748>disclaimer <00:21:35.215>here.

323
00:21:36.255 --> 00:21:40.695
<00:21:36.255>'cause <00:21:36.362>none <00:21:36.470>of <00:21:36.578>the <00:21:36.685>people <00:21:36.793>who <00:21:36.901>built <00:21:37.008>this <00:21:37.116>site <00:21:37.224>sites <00:21:37.331>have <00:21:37.439>asked <00:21:37.547>for <00:21:37.655>my

324
00:21:41.295 --> 00:21:45.655
<00:21:41.295>feedback, <00:21:41.411>and <00:21:41.528>I <00:21:41.645>am <00:21:41.761>not <00:21:41.878>giving <00:21:41.995>it. <00:21:42.111>I <00:21:42.228>am <00:21:42.345>not <00:21:42.461>passing <00:21:42.578>judgment <00:21:42.695>either.

325
00:21:45.875 --> 00:21:50.535
<00:21:45.875>I'm <00:21:46.030>just <00:21:46.186>looking <00:21:46.341>at <00:21:46.497>the <00:21:46.652>accessibility <00:21:46.808>aspect <00:21:46.963>combined <00:21:47.119>with <00:21:47.275>creativity.

326
00:21:50.925 --> 00:21:53.495
<00:21:50.925>Also, <00:21:51.080>I <00:21:51.236>know <00:21:51.391>that <00:21:51.547>when <00:21:51.702>I <00:21:51.858>build <00:21:52.013>stuff, <00:21:52.169>I <00:21:52.325>mean,

327
00:21:53.595 --> 00:21:55.215
<00:21:53.595>I'm <00:21:53.795>gonna <00:21:53.995>show <00:21:54.195>you <00:21:54.395>my <00:21:54.595>own <00:21:54.795>website <00:21:54.995>later,

328
00:21:55.345 --> 00:21:57.455
<00:21:55.345>which <00:21:55.625>definitely <00:21:55.905>isn't <00:21:56.185>perfect <00:21:56.465>right <00:21:56.745>now.

329
00:21:57.455 --> 00:21:59.895
<00:21:57.455>It <00:21:57.629>has <00:21:57.804>a <00:21:57.980>few <00:21:58.155>accessibility <00:21:58.330>issue <00:21:58.504>that <00:21:58.679>I'm <00:21:58.855>sorting.

330
00:22:00.455 --> 00:22:04.455
<00:22:00.455>I <00:22:00.571>didn't <00:22:00.688>have <00:22:00.804>time <00:22:00.921>to <00:22:01.038>push <00:22:01.155>live <00:22:01.271>on <00:22:01.388>the <00:22:01.504>staging <00:22:01.621>before <00:22:01.738>this. <00:22:01.855>Uh,

331
00:22:04.555 --> 00:22:08.295
<00:22:04.555>so <00:22:04.682>I <00:22:04.809>know <00:22:04.936>that <00:22:05.064>we <00:22:05.191>all <00:22:05.318>work <00:22:05.445>within <00:22:05.573>constraints, <00:22:05.700>and <00:22:05.827>sometimes, <00:22:05.955>uh,

332
00:22:08.635 --> 00:22:12.455
<00:22:08.635>we <00:22:08.751>make <00:22:08.868>tell <00:22:08.985>clients <00:22:09.101>things <00:22:09.218>that <00:22:09.335>they <00:22:09.451>don't <00:22:09.568>necessarily <00:22:09.685>listen. <00:22:09.801>So <00:22:09.918>I'm <00:22:10.035>not,

333
00:22:12.675 --> 00:22:17.575
<00:22:12.675>it <00:22:12.768>is <00:22:12.861>not <00:22:12.955>a <00:22:13.048>judgment, <00:22:13.141>but <00:22:13.235>I'm <00:22:13.328>just <00:22:13.421>showing <00:22:13.514>you <00:22:13.608>stuff. <00:22:13.701>Um, <00:22:13.794>I, <00:22:13.888>I, <00:22:13.981>you <00:22:14.075>know,

334
00:22:17.575 --> 00:22:20.095
<00:22:17.575>I <00:22:17.730>know <00:22:17.886>the <00:22:18.041>constraints <00:22:18.197>for <00:22:18.352>all <00:22:18.508>Under <00:22:18.663>So <00:22:18.819>Wabi <00:22:18.975>awards.

335
00:22:20.115 --> 00:22:25.055
<00:22:20.115>And <00:22:20.231>I <00:22:20.348>also <00:22:20.465>want <00:22:20.581>to <00:22:20.698>say <00:22:20.815>that <00:22:20.931>I <00:22:21.048>didn't <00:22:21.165>have <00:22:21.281>to <00:22:21.398>spend <00:22:21.515>almost

336
00:22:25.355 --> 00:22:28.135
<00:22:25.355>any <00:22:25.510>time <00:22:25.666>on <00:22:25.821>it. <00:22:25.977>I <00:22:26.132>went <00:22:26.288>for <00:22:26.443>the <00:22:26.599>winning <00:22:26.755>categories,

337
00:22:28.875 --> 00:22:33.255
<00:22:28.875>and <00:22:29.002>literally <00:22:29.129>the <00:22:29.256>first <00:22:29.384>two <00:22:29.511>sites <00:22:29.638>that <00:22:29.765>I <00:22:29.893>looked <00:22:30.020>at <00:22:30.147>were <00:22:30.275>as,

338
00:22:33.315 --> 00:22:38.175
<00:22:33.315>as <00:22:33.431>follows. <00:22:33.548>The <00:22:33.665>first <00:22:33.781>one <00:22:33.898>was, <00:22:34.015>this <00:22:34.131>was <00:22:34.248>the <00:22:34.365>winner <00:22:34.481>for <00:22:34.598>the <00:22:34.715>architecture,

339
00:22:38.315 --> 00:22:40.895
<00:22:38.315>art, <00:22:38.595>and <00:22:38.875>design <00:22:39.155>category <00:22:39.435>of <00:22:39.715>2022.

340
00:22:41.355 --> 00:22:46.295
<00:22:41.355>And <00:22:41.471>it's <00:22:41.588>an <00:22:41.705>amazing <00:22:41.821>piece <00:22:41.938>of <00:22:42.055>educational <00:22:42.171>content <00:22:42.288>by <00:22:42.405>the <00:22:42.521>Gati <00:22:42.638>Museum. <00:22:42.755>Uh,

341
00:22:46.515 --> 00:22:51.015
<00:22:46.515>the, <00:22:46.631>you <00:22:46.748>see <00:22:46.865>the <00:22:46.981>homepage <00:22:47.098>of <00:22:47.215>it <00:22:47.331>in <00:22:47.448>this <00:22:47.565>slide. <00:22:47.681>It's <00:22:47.798>called <00:22:47.915>Mesopotamia.

342
00:22:51.035 --> 00:22:54.255
<00:22:51.035>At <00:22:51.190>the <00:22:51.346>top <00:22:51.501>it <00:22:51.657>says, <00:22:51.812>C <00:22:51.968>City's <00:22:52.123>Writing <00:22:52.279>and <00:22:52.435>King's.

343
00:22:54.255 --> 00:22:58.895
<00:22:54.255>And <00:22:54.362>it's <00:22:54.470>an <00:22:54.578>intimate <00:22:54.685>look <00:22:54.793>as <00:22:54.901>some <00:22:55.008>extraordinary <00:22:55.116>objects <00:22:55.224>for <00:22:55.331>an <00:22:55.439>exhibition <00:22:55.547>at <00:22:55.655>the

344
00:22:58.895 --> 00:23:03.405
<00:22:58.895>Getty <00:22:59.095>Villa. <00:22:59.295>The <00:22:59.495>Gaty <00:22:59.695>are <00:22:59.895>family <00:23:00.095>of, <00:23:00.295>uh,

345
00:23:04.835 --> 00:23:06.555
<00:23:04.835>American <00:23:05.185>philanthropists <00:23:05.535>and <00:23:05.885>art <00:23:06.235>collectors,

346
00:23:06.555 --> 00:23:10.635
<00:23:06.555>and <00:23:06.655>they <00:23:06.755>have <00:23:06.855>an <00:23:06.955>amazing <00:23:07.055>museum <00:23:07.155>and <00:23:07.255>do <00:23:07.355>lots <00:23:07.455>of <00:23:07.555>stuff <00:23:07.655>for <00:23:07.755>art <00:23:07.855>and <00:23:07.955>education.

347
00:23:11.495 --> 00:23:13.715
<00:23:11.495>Uh, <00:23:11.611>I'm <00:23:11.728>gonna <00:23:11.844>show <00:23:11.961>you <00:23:12.078>a <00:23:12.195>video <00:23:12.311>that <00:23:12.428>I <00:23:12.544>made <00:23:12.661>of <00:23:12.778>the <00:23:12.895>site,

348
00:23:13.715 --> 00:23:16.275
<00:23:13.715>but <00:23:13.855>I <00:23:13.995>just <00:23:14.135>checked <00:23:14.274>it <00:23:14.415>because <00:23:14.554>it's <00:23:14.695>just <00:23:14.834>easier <00:23:14.975>with <00:23:15.115>a,

349
00:23:16.435 --> 00:23:17.835
<00:23:16.435>with <00:23:16.750>this <00:23:17.065>type <00:23:17.380>of <00:23:17.695>presentation.

350
00:23:18.175 --> 00:23:20.355
<00:23:18.175>But <00:23:18.330>I <00:23:18.486>just <00:23:18.641>checked <00:23:18.797>it <00:23:18.952>before <00:23:19.108>I <00:23:19.263>came <00:23:19.419>online <00:23:19.575>today,

351
00:23:20.355 --> 00:23:25.035
<00:23:20.355>and <00:23:20.448>it <00:23:20.541>looks <00:23:20.635>exactly <00:23:20.728>the <00:23:20.821>same <00:23:20.915>now. <00:23:21.008>So <00:23:21.101>I'm <00:23:21.195>gonna <00:23:21.288>move <00:23:21.381>on <00:23:21.475>to <00:23:21.568>the <00:23:21.661>next <00:23:21.755>slide,

352
00:23:25.035 --> 00:23:26.515
<00:23:25.035>which <00:23:25.257>has <00:23:25.479>a <00:23:25.701>video. <00:23:25.923>And <00:23:26.145>you <00:23:26.367>could,

353
00:23:26.515 --> 00:23:30.715
<00:23:26.515>could <00:23:26.655>qualify <00:23:26.795>it <00:23:26.935>as <00:23:27.075>a <00:23:27.215>three <00:23:27.355>D <00:23:27.495>animation <00:23:27.635>activated <00:23:27.775>by <00:23:27.915>scrolling.

354
00:23:30.715 --> 00:23:33.835
<00:23:30.715>You <00:23:30.822>can <00:23:30.930>go <00:23:31.038>check <00:23:31.145>it <00:23:31.253>out <00:23:31.361>if <00:23:31.468>you <00:23:31.576>want. <00:23:31.684>So <00:23:31.791>this <00:23:31.899>is <00:23:32.007>what <00:23:32.115>happens.

355
00:23:34.575 --> 00:23:38.835
<00:23:34.575>You <00:23:34.668>go <00:23:34.761>into <00:23:34.855>it. <00:23:34.948>I <00:23:35.041>can <00:23:35.135>slow <00:23:35.228>it <00:23:35.321>down. <00:23:35.415>Actually, <00:23:35.508>I'm <00:23:35.601>gonna <00:23:35.695>stop <00:23:35.788>it <00:23:35.881>right <00:23:35.975>now.

356
00:23:39.055 --> 00:23:42.955
<00:23:39.055>So <00:23:39.230>you, <00:23:39.405>you <00:23:39.580>scroll <00:23:39.755>down <00:23:39.930>and <00:23:40.105>you <00:23:40.280>are <00:23:40.455>scrolling.

357
00:23:43.015 --> 00:23:46.965
<00:23:43.015>You <00:23:43.142>can <00:23:43.269>also <00:23:43.396>scroll <00:23:43.524>by <00:23:43.651>with <00:23:43.778>the <00:23:43.905>keyboard, <00:23:44.033>so <00:23:44.160>that's <00:23:44.287>fine. <00:23:44.415>Uh,

358
00:23:47.105 --> 00:23:49.125
<00:23:47.105>as <00:23:47.455>you <00:23:47.805>scroll <00:23:48.155>down, <00:23:48.505>the,

359
00:23:50.225 --> 00:23:53.605
<00:23:50.225>you <00:23:50.399>get <00:23:50.574>shown <00:23:50.750>a <00:23:50.925>number <00:23:51.100>of <00:23:51.274>artifacts. <00:23:51.449>Uh, <00:23:51.625>the,

360
00:23:53.605 --> 00:23:55.285
<00:23:53.605>this <00:23:53.885>current <00:23:54.165>one <00:23:54.445>is <00:23:54.725>a <00:23:55.005>lion,

361
00:23:55.685 --> 00:23:59.965
<00:23:55.685>a <00:23:55.840>a <00:23:55.996>a <00:23:56.151>three <00:23:56.307>D <00:23:56.462>lion <00:23:56.618>in <00:23:56.773>ceramic <00:23:56.929>towels. <00:23:57.085>Uh,

362
00:23:59.965 --> 00:24:02.805
<00:23:59.965>and <00:24:00.064>it <00:24:00.165>tells <00:24:00.264>you <00:24:00.365>what <00:24:00.465>it <00:24:00.564>is. <00:24:00.665>It's <00:24:00.764>a <00:24:00.865>panel <00:24:00.965>from, <00:24:01.064>with <00:24:01.165>a <00:24:01.264>striding <00:24:01.365>lion.

363
00:24:02.805 --> 00:24:07.605
<00:24:02.805>There's <00:24:02.960>a <00:24:03.116>caption <00:24:03.271>and <00:24:03.427>he <00:24:03.582>says, <00:24:03.738>uh, <00:24:03.893>605 <00:24:04.049>two, <00:24:04.205>uh,

364
00:24:07.755 --> 00:24:12.525
<00:24:07.755>562 <00:24:07.930>before <00:24:08.105>Christ <00:24:08.280>is <00:24:08.455>gladed <00:24:08.630>ceramic. <00:24:08.805>Uh, <00:24:08.980>oops, <00:24:09.155>sorry,

365
00:24:12.885 --> 00:24:17.405
<00:24:12.885>I <00:24:12.978>didn't <00:24:13.071>mean <00:24:13.165>to <00:24:13.258>do <00:24:13.351>that. <00:24:13.445>Uh, <00:24:13.538>there <00:24:13.631>you <00:24:13.725>go. <00:24:13.818>Uh, <00:24:13.911>and <00:24:14.004>it <00:24:14.098>just <00:24:14.191>keeps, <00:24:14.285>uh,

366
00:24:17.405 --> 00:24:19.965
<00:24:17.405>telling <00:24:17.545>you <00:24:17.685>as <00:24:17.825>you <00:24:17.965>scroll <00:24:18.105>down, <00:24:18.245>it <00:24:18.385>keeps <00:24:18.524>you <00:24:18.665>telling <00:24:18.805>things.

367
00:24:20.065 --> 00:24:24.005
<00:24:20.065>It <00:24:20.240>gives <00:24:20.415>you <00:24:20.590>information. <00:24:20.765>You <00:24:20.940>can <00:24:21.115>expand <00:24:21.290>the <00:24:21.465>caption,

368
00:24:24.225 --> 00:24:28.725
<00:24:24.225>and <00:24:24.332>it <00:24:24.440>tells <00:24:24.548>you <00:24:24.655>more <00:24:24.763>about <00:24:24.871>the <00:24:24.978>piece. <00:24:25.086>Uh, <00:24:25.194>the <00:24:25.301>only <00:24:25.409>interaction <00:24:25.517>that <00:24:25.625>happens,

369
00:24:29.025 --> 00:24:33.725
<00:24:29.025>by <00:24:29.118>the <00:24:29.211>way, <00:24:29.305>is <00:24:29.398>the <00:24:29.491>scrolling <00:24:29.585>down. <00:24:29.678>You <00:24:29.771>can't <00:24:29.865>change <00:24:29.958>this <00:24:30.051>at <00:24:30.145>all <00:24:30.238>in <00:24:30.331>any <00:24:30.425>way.

370
00:24:34.345 --> 00:24:39.285
<00:24:34.345>It <00:24:34.485>just, <00:24:34.625>the <00:24:34.765>scrolling <00:24:34.905>uncovers <00:24:35.045>the <00:24:35.185>information. <00:24:35.325>It <00:24:35.465>gives <00:24:35.605>you <00:24:35.745>maps,

371
00:24:39.305 --> 00:24:40.765
<00:24:39.305>it <00:24:39.524>gives <00:24:39.743>you <00:24:39.962>a <00:24:40.181>bit <00:24:40.400>of <00:24:40.619>history,

372
00:24:40.985 --> 00:24:45.405
<00:24:40.985>and <00:24:41.092>it <00:24:41.200>takes <00:24:41.308>you <00:24:41.415>into <00:24:41.523>the <00:24:41.631>room <00:24:41.738>where <00:24:41.846>these <00:24:41.954>objects <00:24:42.061>are <00:24:42.169>on, <00:24:42.277>in <00:24:42.385>display,

373
00:24:45.625 --> 00:24:46.458
<00:24:45.625>and <00:24:45.999>it, <00:24:46.374>uh,

374
00:24:46.575 --> 00:24:51.165
<00:24:46.575>zooms <00:24:46.668>into <00:24:46.761>a <00:24:46.855>number <00:24:46.948>of <00:24:47.041>objects <00:24:47.135>that <00:24:47.228>look <00:24:47.321>three <00:24:47.415>D <00:24:47.508>and <00:24:47.601>that <00:24:47.695>you <00:24:47.788>can <00:24:47.881>see <00:24:47.975>in

375
00:24:51.185 --> 00:24:55.365
<00:24:51.185>detail, <00:24:51.292>and <00:24:51.400>it <00:24:51.508>gives <00:24:51.615>you <00:24:51.723>more <00:24:51.831>information <00:24:51.938>about <00:24:52.046>them. <00:24:52.154>Then <00:24:52.261>it <00:24:52.369>zooms <00:24:52.477>out <00:24:52.585>again,

376
00:24:55.985 --> 00:24:59.365
<00:24:55.985>uh, <00:24:56.159>on <00:24:56.334>the <00:24:56.510>room <00:24:56.685>and <00:24:56.860>then <00:24:57.034>in <00:24:57.209>into, <00:24:57.385>uh,

377
00:24:59.455 --> 00:25:04.245
<00:24:59.455>other <00:24:59.629>artifacts <00:24:59.804>and <00:24:59.980>pieces <00:25:00.155>until <00:25:00.330>you <00:25:00.504>basically <00:25:00.679>get <00:25:00.855>down

378
00:25:04.585 --> 00:25:09.045
<00:25:04.585>to <00:25:04.740>the <00:25:04.896>bottom <00:25:05.051>of <00:25:05.207>the <00:25:05.362>page. <00:25:05.518>So <00:25:05.673>it's <00:25:05.829>actually <00:25:05.985>in,

379
00:25:09.185 --> 00:25:13.205
<00:25:09.185>the <00:25:09.360>only <00:25:09.534>interaction <00:25:09.710>that <00:25:09.885>happens <00:25:10.060>is <00:25:10.235>that <00:25:10.409>the <00:25:10.585>scrolling

380
00:25:14.035 --> 00:25:17.925
<00:25:14.035>gets <00:25:14.175>you <00:25:14.315>further <00:25:14.455>into <00:25:14.595>the <00:25:14.735>content, <00:25:14.875>but <00:25:15.015>you <00:25:15.155>can't <00:25:15.295>change <00:25:15.435>anything.

381
00:25:17.925 --> 00:25:22.925
<00:25:17.925>You <00:25:18.024>can't <00:25:18.125>decide, <00:25:18.225>oh, <00:25:18.325>I <00:25:18.425>wanna <00:25:18.524>see <00:25:18.625>the <00:25:18.725>object <00:25:18.825>now <00:25:18.925>and <00:25:19.024>then <00:25:19.125>go <00:25:19.225>into <00:25:19.325>it.

382
00:25:23.855 --> 00:25:27.595
<00:25:23.855>So <00:25:24.010>in, <00:25:24.166>it's <00:25:24.321>just <00:25:24.477>basically <00:25:24.632>a, <00:25:24.788>as <00:25:24.943>I <00:25:25.099>said <00:25:25.255>earlier,

383
00:25:28.115 --> 00:25:32.315
<00:25:28.115>a <00:25:28.255>three <00:25:28.395>d <00:25:28.535>animation <00:25:28.675>activated <00:25:28.815>by <00:25:28.955>scrolling. <00:25:29.095>So <00:25:29.235>after <00:25:29.375>I <00:25:29.515>watched,

384
00:25:32.835 --> 00:25:36.875
<00:25:32.835>I <00:25:32.942>looked <00:25:33.050>at <00:25:33.158>this, <00:25:33.265>the <00:25:33.373>first <00:25:33.481>site, <00:25:33.588>'cause <00:25:33.696>it <00:25:33.804>was <00:25:33.911>one <00:25:34.019>of <00:25:34.127>the <00:25:34.235>winners,

385
00:25:36.875 --> 00:25:41.475
<00:25:36.875>that's <00:25:37.015>what <00:25:37.155>I <00:25:37.295>went <00:25:37.435>for. <00:25:37.575>A <00:25:37.715>question <00:25:37.855>arise, <00:25:37.995>arises <00:25:38.135>for <00:25:38.275>me.

386
00:25:41.765 --> 00:25:44.035
<00:25:41.765>Could <00:25:41.998>this <00:25:42.231>have <00:25:42.465>been <00:25:42.698>a <00:25:42.931>video? <00:25:43.165>Instead,

387
00:25:46.135 --> 00:25:50.195
<00:25:46.135>before <00:25:46.262>we <00:25:46.389>answer <00:25:46.516>that <00:25:46.644>question, <00:25:46.771>I <00:25:46.898>want <00:25:47.025>to <00:25:47.153>make <00:25:47.280>an <00:25:47.407>important <00:25:47.535>differentiation.

388
00:25:51.755 --> 00:25:54.315
<00:25:51.755>A <00:25:51.955>website, <00:25:52.155>an <00:25:52.355>app <00:25:52.555>or <00:25:52.755>a <00:25:52.955>digital <00:25:53.155>product

389
00:25:56.115 --> 00:26:00.295
<00:25:56.115>exists <00:25:56.395>to <00:25:56.675>be <00:25:56.955>interacted <00:25:57.235>with. <00:25:57.515>We

390
00:26:01.935 --> 00:26:06.595
<00:26:01.935>go <00:26:02.062>and <00:26:02.189>interact <00:26:02.316>with <00:26:02.444>them <00:26:02.571>in <00:26:02.698>order <00:26:02.825>to <00:26:02.953>learn <00:26:03.080>something <00:26:03.207>to <00:26:03.335>inform

391
00:26:06.595 --> 00:26:11.435
<00:26:06.595>ourselves <00:26:06.735>about <00:26:06.875>something <00:26:07.015>or <00:26:07.155>complete <00:26:07.295>a <00:26:07.435>task. <00:26:07.575>This <00:26:07.715>is <00:26:07.855>their <00:26:07.995>function.

392
00:26:12.125 --> 00:26:15.995
<00:26:12.125>While <00:26:12.300>a <00:26:12.475>video, <00:26:12.650>a <00:26:12.825>film <00:26:13.000>or <00:26:13.175>a <00:26:13.350>moving <00:26:13.525>image,

393
00:26:16.185 --> 00:26:20.755
<00:26:16.185>artwork <00:26:16.418>generally <00:26:16.651>exists <00:26:16.885>to <00:26:17.118>be <00:26:17.351>passively <00:26:17.585>received,

394
00:26:21.495 --> 00:26:23.635
<00:26:21.495>no <00:26:21.961>interaction <00:26:22.428>is <00:26:22.895>required.

395
00:26:24.105 --> 00:26:26.675
<00:26:24.105>This <00:26:24.385>is <00:26:24.665>a <00:26:24.945>very <00:26:25.225>important <00:26:25.505>differentiation.

396
00:26:28.405 --> 00:26:32.985
<00:26:28.405>But <00:26:28.512>before, <00:26:28.620>another <00:26:28.728>thing <00:26:28.835>that <00:26:28.943>is <00:26:29.051>very <00:26:29.158>important <00:26:29.266>to <00:26:29.374>check <00:26:29.481>is <00:26:29.589>to <00:26:29.697>whether <00:26:29.805>the,

397
00:26:33.085 --> 00:26:37.225
<00:26:33.085>to <00:26:33.225>check <00:26:33.365>whether <00:26:33.505>the <00:26:33.645>meso <00:26:33.785>site <00:26:33.925>is <00:26:34.065>actually <00:26:34.205>visible <00:26:34.345>or <00:26:34.485>invisible.

398
00:26:37.965 --> 00:26:41.465
<00:26:37.965>So <00:26:38.120>I <00:26:38.276>asked <00:26:38.431>my <00:26:38.587>friend <00:26:38.742>and <00:26:38.898>speaking <00:26:39.053>coach <00:26:39.209>by <00:26:39.365>the

399
00:26:42.905 --> 00:26:47.645
<00:26:42.905>BVI <00:26:43.012>who <00:26:43.120>is <00:26:43.228>blind <00:26:43.335>from <00:26:43.443>birth <00:26:43.551>and <00:26:43.658>has <00:26:43.766>been <00:26:43.874>using <00:26:43.981>a <00:26:44.089>screen <00:26:44.197>reader <00:26:44.305>since

400
00:26:47.745 --> 00:26:50.365
<00:26:47.745>2004. <00:26:48.024>Meeting <00:26:48.304>Lazar, <00:26:48.584>by <00:26:48.864>the <00:26:49.145>way,

401
00:26:50.795 --> 00:26:55.165
<00:26:50.795>changed <00:26:50.902>my <00:26:51.010>life <00:26:51.118>in <00:26:51.225>the <00:26:51.333>sense <00:26:51.441>of <00:26:51.548>the <00:26:51.656>way <00:26:51.764>I <00:26:51.871>even <00:26:51.979>build <00:26:52.087>my <00:26:52.195>talks.

402
00:26:55.165 --> 00:27:00.165
<00:26:55.165>Because <00:26:55.320>if <00:26:55.476>you <00:26:55.631>listen <00:26:55.787>to <00:26:55.942>this <00:26:56.098>talk <00:26:56.253>without <00:26:56.409>being <00:26:56.565>able

403
00:27:00.165 --> 00:27:01.325
<00:27:00.165>to <00:27:00.373>see <00:27:00.582>any <00:27:00.791>of <00:27:01.000>the <00:27:01.209>images,

404
00:27:01.865 --> 00:27:05.805
<00:27:01.865>you <00:27:01.972>should <00:27:02.080>really <00:27:02.188>be <00:27:02.295>able <00:27:02.403>to <00:27:02.511>understand <00:27:02.618>it <00:27:02.726>in <00:27:02.834>the <00:27:02.941>exactly <00:27:03.049>the <00:27:03.157>same <00:27:03.265>way.

405
00:27:05.865 --> 00:27:10.085
<00:27:05.865>Or <00:27:05.965>at <00:27:06.065>least <00:27:06.165>that's <00:27:06.265>what <00:27:06.365>I'm <00:27:06.465>striving <00:27:06.565>to <00:27:06.665>do <00:27:06.765>at <00:27:06.865>all <00:27:06.965>times. <00:27:07.065>Back <00:27:07.165>to <00:27:07.265>Lazar,

406
00:27:10.105 --> 00:27:13.685
<00:27:10.105>who <00:27:10.245>is <00:27:10.385>blind <00:27:10.525>for <00:27:10.665>birth <00:27:10.805>using <00:27:10.945>a <00:27:11.085>screen <00:27:11.225>reader <00:27:11.365>since <00:27:11.505>2004,

407
00:27:14.205 --> 00:27:17.645
<00:27:14.205>I <00:27:14.321>asked <00:27:14.438>him <00:27:14.554>to <00:27:14.671>please <00:27:14.788>check <00:27:14.905>this <00:27:15.021>site. <00:27:15.138>And <00:27:15.254>his <00:27:15.371>response <00:27:15.488>was <00:27:15.605>verbatim.

408
00:27:18.875 --> 00:27:21.685
<00:27:18.875>This <00:27:19.155>is <00:27:19.435>an <00:27:19.715>extremely <00:27:19.995>inaccessible <00:27:20.275>website.

409
00:27:22.065 --> 00:27:25.645
<00:27:22.065>The <00:27:22.265>screen <00:27:22.465>reader <00:27:22.665>doesn't <00:27:22.865>announce <00:27:23.065>a <00:27:23.265>single <00:27:23.465>thing.

410
00:27:27.505 --> 00:27:31.805
<00:27:27.505>So <00:27:27.632>the <00:27:27.759>answer <00:27:27.886>from <00:27:28.014>the <00:27:28.141>question <00:27:28.268>that <00:27:28.395>we <00:27:28.523>posed <00:27:28.650>earlier <00:27:28.777>is, <00:27:28.905>yes,

411
00:27:32.225 --> 00:27:36.645
<00:27:32.225>the <00:27:32.365>Mesopotamian <00:27:32.504>website <00:27:32.645>should <00:27:32.784>be <00:27:32.925>a <00:27:33.064>video <00:27:33.205>because <00:27:33.344>they're <00:27:33.485>narrated <00:27:33.625>video

412
00:27:37.195 --> 00:27:40.885
<00:27:37.195>with <00:27:37.370>captions. <00:27:37.544>For <00:27:37.720>those <00:27:37.895>who <00:27:38.070>can't <00:27:38.245>hear <00:27:38.419>that <00:27:38.595>well,

413
00:27:41.225 --> 00:27:44.725
<00:27:41.225>for <00:27:41.399>the <00:27:41.574>mes <00:27:41.750>potoma <00:27:41.925>display <00:27:42.100>would <00:27:42.274>have <00:27:42.449>been <00:27:42.625>accessible.

414
00:27:45.515 --> 00:27:48.645
<00:27:45.515>This <00:27:45.865>version <00:27:46.215>simply <00:27:46.565>isn't <00:27:46.915>accessible.

415
00:27:51.675 --> 00:27:55.875
<00:27:51.675>I <00:27:51.791>also, <00:27:51.908>this <00:27:52.024>is <00:27:52.141>another, <00:27:52.258>uh, <00:27:52.375>web <00:27:52.491>nominee <00:27:52.608>that <00:27:52.725>I <00:27:52.841>also <00:27:52.958>randomly <00:27:53.075>selected.

416
00:27:56.015 --> 00:27:57.875
<00:27:56.015>And <00:27:56.481>it's <00:27:56.948>just <00:27:57.415>a,

417
00:27:58.175 --> 00:28:03.115
<00:27:58.175>an <00:27:58.350>example <00:27:58.524>of <00:27:58.700>people <00:27:58.875>who <00:27:59.050>do <00:27:59.225>think <00:27:59.399>that <00:27:59.575>creativity

418
00:28:03.505 --> 00:28:07.235
<00:28:03.505>equates <00:28:03.660>animation. <00:28:03.816>And <00:28:03.971>again, <00:28:04.127>I'm <00:28:04.282>not <00:28:04.438>making <00:28:04.593>making <00:28:04.749>any <00:28:04.905>comments.

419
00:28:07.425 --> 00:28:12.315
<00:28:07.425>It's <00:28:07.532>a <00:28:07.640>fantastic <00:28:07.748>site. <00:28:07.855>This <00:28:07.963>agency <00:28:08.071>does <00:28:08.178>fabulous <00:28:08.286>work. <00:28:08.394>But <00:28:08.501>when <00:28:08.609>I <00:28:08.717>asked, <00:28:08.825>uh,

420
00:28:12.585 --> 00:28:15.515
<00:28:12.585>this <00:28:12.701>is <00:28:12.818>their <00:28:12.935>homepage, <00:28:13.051>again, <00:28:13.168>it's <00:28:13.285>a <00:28:13.401>video, <00:28:13.518>but <00:28:13.635>you <00:28:13.751>can <00:28:13.868>check <00:28:13.985>it.

421
00:28:15.515 --> 00:28:19.115
<00:28:15.515>It's <00:28:15.642>still <00:28:15.769>exactly <00:28:15.896>the <00:28:16.024>same. <00:28:16.151>And <00:28:16.278>when <00:28:16.405>I <00:28:16.533>asked <00:28:16.660>Za, <00:28:16.787>I <00:28:16.915>mean,

422
00:28:19.155 --> 00:28:22.915
<00:28:19.155>I <00:28:19.254>look <00:28:19.355>at <00:28:19.455>this <00:28:19.555>and <00:28:19.655>think, <00:28:19.754>wow, <00:28:19.855>they <00:28:19.955>do <00:28:20.055>amazing <00:28:20.155>stuff, <00:28:20.254>brilliant <00:28:20.355>and <00:28:20.455>so <00:28:20.555>on.

423
00:28:23.255 --> 00:28:24.315
<00:28:23.255>But <00:28:24.209>again,

424
00:28:25.055 --> 00:28:28.835
<00:28:25.055>Liza's <00:28:25.148>verdict <00:28:25.241>is <00:28:25.335>that <00:28:25.428>he <00:28:25.521>has <00:28:25.615>no <00:28:25.708>idea <00:28:25.801>what <00:28:25.895>this <00:28:25.988>is <00:28:26.081>going <00:28:26.175>on <00:28:26.268>because <00:28:26.361>it's <00:28:26.455>an

425
00:28:28.875 --> 00:28:32.075
<00:28:28.875>autoplay <00:28:29.030>video <00:28:29.186>on <00:28:29.341>their <00:28:29.497>homepage <00:28:29.652>that <00:28:29.808>is <00:28:29.963>at <00:28:30.119>the <00:28:30.275>top.

426
00:28:32.375 --> 00:28:36.115
<00:28:32.375>So <00:28:32.575>it <00:28:32.775>actually <00:28:32.975>constitutes <00:28:33.175>a <00:28:33.375>proper <00:28:33.575>physical, <00:28:33.775>well,

427
00:28:37.415 --> 00:28:41.615
<00:28:37.415>metaphorically <00:28:37.648>physical <00:28:37.881>barrier <00:28:38.115>for <00:28:38.348>someone <00:28:38.581>like <00:28:38.815>Lazar.

428
00:28:41.795 --> 00:28:44.335
<00:28:41.795>And <00:28:41.922>because <00:28:42.049>I <00:28:42.176>can't <00:28:42.304>stop <00:28:42.431>it, <00:28:42.558>I <00:28:42.685>can't <00:28:42.813>even <00:28:42.940>tell <00:28:43.067>you <00:28:43.195>how,

429
00:28:44.855 --> 00:28:48.815
<00:28:44.855>I <00:28:44.962>don't <00:28:45.070>need <00:28:45.178>to <00:28:45.285>tell <00:28:45.393>you <00:28:45.501>probably <00:28:45.608>how <00:28:45.716>it <00:28:45.824>makes <00:28:45.931>me <00:28:46.039>feel. <00:28:46.147>Fabulous <00:28:46.255>agency,

430
00:28:48.835 --> 00:28:52.695
<00:28:48.835>by <00:28:48.951>the <00:28:49.068>way. <00:28:49.185>So <00:28:49.301>at <00:28:49.418>this <00:28:49.535>point, <00:28:49.651>you <00:28:49.768>may <00:28:49.885>be <00:28:50.001>asking <00:28:50.118>yourselves <00:28:50.235>whether,

431
00:28:52.695 --> 00:28:56.335
<00:28:52.695>whether <00:28:52.975>I <00:28:53.254>pary <00:28:53.534>hate <00:28:53.814>animation. <00:28:54.095>Well,

432
00:28:56.335 --> 00:29:00.975
<00:28:56.335>clearly <00:28:56.442>I <00:28:56.550>don't <00:28:56.658>because <00:28:56.765>I <00:28:56.873>am <00:28:56.981>using <00:28:57.088>it <00:28:57.196>in <00:28:57.304>my <00:28:57.411>own <00:28:57.519>slides <00:28:57.627>to <00:28:57.735>build

433
00:29:01.285 --> 00:29:05.695
<00:29:01.285>text <00:29:01.425>with <00:29:01.565>the <00:29:01.705>aim <00:29:01.845>of <00:29:01.985>aiding <00:29:02.125>attention, <00:29:02.265>a <00:29:02.405>visual <00:29:02.545>con <00:29:02.685>cognition.

434
00:29:05.695 --> 00:29:06.935
<00:29:05.695>Because <00:29:06.811>if,

435
00:29:07.165 --> 00:29:11.375
<00:29:07.165>when <00:29:07.305>I'm <00:29:07.445>talking <00:29:07.585>you <00:29:07.725>have <00:29:07.865>to <00:29:08.004>look <00:29:08.145>at <00:29:08.284>a <00:29:08.425>wallop <00:29:08.565>text,

436
00:29:11.845 --> 00:29:15.895
<00:29:11.845>then <00:29:11.985>you <00:29:12.125>can't <00:29:12.265>concentrate <00:29:12.405>on <00:29:12.545>what <00:29:12.685>I'm <00:29:12.825>saying <00:29:12.965>'cause <00:29:13.105>you're <00:29:13.245>reading.

437
00:29:16.035 --> 00:29:20.335
<00:29:16.035>So <00:29:16.117>I <00:29:16.199>keep <00:29:16.282>them <00:29:16.364>short <00:29:16.446>and <00:29:16.529>I <00:29:16.611>animate <00:29:16.693>them <00:29:16.776>as <00:29:16.858>I <00:29:16.940>see <00:29:17.023>them. <00:29:17.105>I <00:29:17.187>try <00:29:17.270>and <00:29:17.352>make <00:29:17.435>it,

438
00:29:20.415 --> 00:29:22.975
<00:29:20.415>I <00:29:20.570>hope, <00:29:20.726>in <00:29:20.881>a <00:29:21.037>smooth <00:29:21.192>way. <00:29:21.348>That <00:29:21.503>doesn't <00:29:21.659>bother <00:29:21.815>anyone.

439
00:29:23.335 --> 00:29:26.655
<00:29:23.335>I <00:29:23.435>haven't <00:29:23.535>had <00:29:23.635>any <00:29:23.735>complaints <00:29:23.835>yet. <00:29:23.935>But <00:29:24.035>if <00:29:24.135>it <00:29:24.235>bothers <00:29:24.335>you, <00:29:24.435>do <00:29:24.535>let <00:29:24.635>me <00:29:24.735>know.

440
00:29:26.655 --> 00:29:30.695
<00:29:26.655>Obviously <00:29:26.762>it <00:29:26.870>doesn't <00:29:26.978>bother <00:29:27.085>me. <00:29:27.193>So <00:29:27.301>that's <00:29:27.408>usually <00:29:27.516>a <00:29:27.624>good, <00:29:27.731>a <00:29:27.839>good <00:29:27.947>yard <00:29:28.055>stick.

441
00:29:31.675 --> 00:29:34.375
<00:29:31.675>Um, <00:29:31.955>and <00:29:32.235>this, <00:29:32.514>here's <00:29:32.794>another <00:29:33.075>example.

442
00:29:34.445 --> 00:29:39.175
<00:29:34.445>When <00:29:34.585>I <00:29:34.725>had <00:29:34.865>to <00:29:35.004>use <00:29:35.145>animation <00:29:35.284>on <00:29:35.425>a <00:29:35.564>website, <00:29:35.705>uh, <00:29:35.845>because,

443
00:29:39.795 --> 00:29:41.015
<00:29:39.795>uh, <00:29:40.161>the <00:29:40.527>recent, <00:29:40.893>uh,

444
00:29:41.815 --> 00:29:46.485
<00:29:41.815>brand <00:29:41.942>and <00:29:42.069>identity <00:29:42.196>required <00:29:42.324>it <00:29:42.451>Music <00:29:42.578>Patron <00:29:42.705>is <00:29:42.833>a <00:29:42.960>music <00:29:43.087>startup <00:29:43.215>that

445
00:29:46.485 --> 00:29:50.445
<00:29:46.485>connects <00:29:46.685>patrons <00:29:46.885>and <00:29:47.084>musicians. <00:29:47.284>So <00:29:47.485>this <00:29:47.685>micro <00:29:47.885>animation,

446
00:29:51.095 --> 00:29:55.645
<00:29:51.095>we're <00:29:51.202>using <00:29:51.310>lots <00:29:51.418>of <00:29:51.525>other <00:29:51.633>micro <00:29:51.741>animations <00:29:51.848>on <00:29:51.956>the <00:29:52.064>homepage <00:29:52.171>of <00:29:52.279>the <00:29:52.387>two <00:29:52.495>dots.

447
00:29:55.715 --> 00:30:00.565
<00:29:55.715>Uniting <00:29:55.889>reinforces <00:29:56.064>the <00:29:56.240>main <00:29:56.415>concept <00:29:56.590>of <00:29:56.764>creating <00:29:56.939>a <00:29:57.115>connection.

448
00:30:01.425 --> 00:30:04.885
<00:30:01.425>It <00:30:01.565>stops <00:30:01.705>immediately, <00:30:01.845>and <00:30:01.985>it <00:30:02.125>doesn't <00:30:02.264>bother <00:30:02.405>me <00:30:02.544>in <00:30:02.685>the <00:30:02.825>slightest.

449
00:30:05.185 --> 00:30:06.405
<00:30:05.185>But <00:30:05.551>what <00:30:05.917>matters <00:30:06.283>is,

450
00:30:07.035 --> 00:30:11.485
<00:30:07.035>does <00:30:07.235>it <00:30:07.435>make <00:30:07.635>the <00:30:07.835>site <00:30:08.035>invisible <00:30:08.235>to <00:30:08.435>Lazar?

451
00:30:12.675 --> 00:30:14.885
<00:30:12.675>This <00:30:12.908>was <00:30:13.141>Liza's <00:30:13.375>response <00:30:13.608>verbatim <00:30:13.841>him. <00:30:14.075>Again,

452
00:30:15.145 --> 00:30:19.245
<00:30:15.145>the <00:30:15.272>Music <00:30:15.399>Patron <00:30:15.526>website <00:30:15.654>is <00:30:15.781>very <00:30:15.908>accessible. <00:30:16.035>I'm <00:30:16.163>actually <00:30:16.290>surprised. <00:30:16.417>Well <00:30:16.545>done.

453
00:30:19.755 --> 00:30:24.405
<00:30:19.755>Massive <00:30:19.930>few. <00:30:20.105>Uh, <00:30:20.280>but <00:30:20.455>we <00:30:20.630>did <00:30:20.805>try <00:30:20.980>very <00:30:21.155>hard,

454
00:30:24.435 --> 00:30:27.785
<00:30:24.435>obviously <00:30:24.901>at <00:30:25.368>this <00:30:25.835>point.

455
00:30:28.675 --> 00:30:32.305
<00:30:28.675>Let's <00:30:28.830>look <00:30:28.986>at <00:30:29.141>animations. <00:30:29.297>And <00:30:29.452>again, <00:30:29.608>let's <00:30:29.763>make <00:30:29.919>a <00:30:30.075>distinction,

456
00:30:32.305 --> 00:30:34.305
<00:30:32.305>which <00:30:32.538>is <00:30:32.771>very <00:30:33.005>broad <00:30:33.238>at <00:30:33.471>this <00:30:33.705>point.

457
00:30:34.635 --> 00:30:38.105
<00:30:34.635>There <00:30:34.915>are <00:30:35.195>two <00:30:35.475>types <00:30:35.754>of <00:30:36.035>animation.

458
00:30:39.245 --> 00:30:42.945
<00:30:39.245>The <00:30:39.445>first <00:30:39.645>one <00:30:39.844>is <00:30:40.044>Non-dynamic <00:30:40.245>and <00:30:40.445>non-interactive <00:30:40.645>gif,

459
00:30:42.945 --> 00:30:46.385
<00:30:42.945>autoplay <00:30:43.225>or <00:30:43.504>Creative <00:30:43.784>Agencies <00:30:44.064>websites. <00:30:44.345>Uh,

460
00:30:46.385 --> 00:30:51.305
<00:30:46.385>while <00:30:46.512>the <00:30:46.639>second <00:30:46.766>one <00:30:46.894>is <00:30:47.021>dynamic, <00:30:47.148>interactive <00:30:47.275>and <00:30:47.403>dependent <00:30:47.530>on <00:30:47.657>user <00:30:47.785>input,

461
00:30:51.395 --> 00:30:54.905
<00:30:51.395>which <00:30:51.595>you <00:30:51.795>may <00:30:51.995>say <00:30:52.195>that <00:30:52.395>the <00:30:52.595>MSOP <00:30:52.795>website,

462
00:30:55.535 --> 00:31:00.505
<00:30:55.535>Mesopotamia <00:30:55.735>website <00:30:55.935>falls <00:30:56.135>into <00:30:56.335>this <00:30:56.535>category <00:30:56.735>sort <00:30:56.935>of.

463
00:31:00.725 --> 00:31:04.625
<00:31:00.725>And <00:31:00.899>generally <00:31:01.074>speaking, <00:31:01.250>you <00:31:01.425>could <00:31:01.600>argue <00:31:01.774>that <00:31:01.949>number <00:31:02.125>one,

464
00:31:04.935 --> 00:31:09.745
<00:31:04.935>non-dynamic <00:31:05.135>and <00:31:05.335>non-interactive <00:31:05.534>is <00:31:05.735>usually <00:31:05.935>negative <00:31:06.135>because <00:31:06.335>you

465
00:31:09.745 --> 00:31:13.265
<00:31:09.745>don't <00:31:09.885>give <00:31:10.024>the <00:31:10.165>user <00:31:10.304>agency <00:31:10.445>over <00:31:10.584>over <00:31:10.725>the <00:31:10.864>what <00:31:11.004>they're <00:31:11.145>seeing,

466
00:31:13.735 --> 00:31:15.705
<00:31:13.735>what <00:31:14.435>0.2, <00:31:15.135>uh,

467
00:31:16.975 --> 00:31:21.585
<00:31:16.975>interactive <00:31:17.149>is <00:31:17.324>usually <00:31:17.500>positive. <00:31:17.675>However, <00:31:17.850>as <00:31:18.024>we've <00:31:18.199>just <00:31:18.375>seen,

468
00:31:21.815 --> 00:31:26.065
<00:31:21.815>this <00:31:22.015>doesn't <00:31:22.215>always <00:31:22.415>apply <00:31:22.615>because <00:31:22.815>people <00:31:23.015>like <00:31:23.215>Lazar

469
00:31:26.555 --> 00:31:29.065
<00:31:26.555>can't <00:31:26.755>even <00:31:26.955>see <00:31:27.155>them <00:31:27.355>as <00:31:27.555>a <00:31:27.755>Potamic <00:31:27.955>website.

470
00:31:29.845 --> 00:31:31.585
<00:31:29.845>So <00:31:30.195>I'm <00:31:30.545>asking <00:31:30.895>myself <00:31:31.245>now,

471
00:31:32.525 --> 00:31:37.225
<00:31:32.525>why <00:31:32.680>did <00:31:32.836>the <00:31:32.991>Getty <00:31:33.147>make <00:31:33.302>the <00:31:33.458>decision <00:31:33.613>of <00:31:33.769>creating <00:31:33.925>a

472
00:31:37.275 --> 00:31:42.225
<00:31:37.275>three <00:31:37.402>D <00:31:37.529>interaction <00:31:37.656>animation <00:31:37.784>on <00:31:37.911>the <00:31:38.038>web <00:31:38.165>instead <00:31:38.293>of <00:31:38.420>a <00:31:38.547>video <00:31:38.675>Probably

473
00:31:42.225 --> 00:31:44.665
<00:31:42.225>would've <00:31:42.691>been <00:31:43.158>cheaper. <00:31:43.625>Well,

474
00:31:44.825 --> 00:31:49.345
<00:31:44.825>I <00:31:44.932>think <00:31:45.040>it <00:31:45.148>has <00:31:45.255>to <00:31:45.363>do <00:31:45.471>with <00:31:45.578>the <00:31:45.686>fact <00:31:45.794>that <00:31:45.901>technological <00:31:46.009>advances <00:31:46.117>have <00:31:46.225>always

475
00:31:49.605 --> 00:31:54.265
<00:31:49.605>shaped <00:31:49.838>culture, <00:31:50.071>art <00:31:50.305>and <00:31:50.538>design <00:31:50.771>oil <00:31:51.005>painting,

476
00:31:54.965 --> 00:31:56.385
<00:31:54.965>the <00:31:55.220>first <00:31:55.476>one <00:31:55.731>that <00:31:55.987>we <00:31:56.243>saw,

477
00:31:56.445 --> 00:32:01.225
<00:31:56.445>the <00:31:56.561>a <00:31:56.678>Bosch <00:31:56.794>painting <00:31:56.911>was <00:31:57.028>a <00:31:57.145>game <00:31:57.261>changer <00:31:57.378>in <00:31:57.495>art <00:31:57.611>because <00:31:57.728>it <00:31:57.845>allowed

478
00:32:01.425 --> 00:32:05.265
<00:32:01.425>painters <00:32:01.600>to <00:32:01.774>go <00:32:01.950>into <00:32:02.125>fine <00:32:02.300>detail <00:32:02.475>and <00:32:02.649>so <00:32:02.825>on.

479
00:32:05.335 --> 00:32:08.505
<00:32:05.335>Lots <00:32:05.490>of <00:32:05.646>things <00:32:05.801>like <00:32:05.957>this <00:32:06.112>have <00:32:06.268>happened <00:32:06.423>in, <00:32:06.579>in <00:32:06.735>history.

480
00:32:08.925 --> 00:32:13.825
<00:32:08.925>So <00:32:09.100>this <00:32:09.274>definitely <00:32:09.450>applies <00:32:09.625>to <00:32:09.800>the <00:32:09.975>widespread <00:32:10.149>animation <00:32:10.325>use

481
00:32:13.825 --> 00:32:18.785
<00:32:13.825>of <00:32:13.918>animation <00:32:14.011>on <00:32:14.105>the <00:32:14.198>web <00:32:14.291>right <00:32:14.385>now <00:32:14.478>because <00:32:14.571>we <00:32:14.665>have <00:32:14.758>a <00:32:14.851>wider <00:32:14.945>broadband. <00:32:15.038>Uh, <00:32:15.131>it, <00:32:15.225>it,

482
00:32:18.795 --> 00:32:23.425
<00:32:18.795>there <00:32:18.911>are <00:32:19.028>technical <00:32:19.145>reasons <00:32:19.261>why <00:32:19.378>it's <00:32:19.495>way <00:32:19.611>easier <00:32:19.728>and <00:32:19.845>there <00:32:19.961>are <00:32:20.078>many <00:32:20.195>technologies

483
00:32:23.425 --> 00:32:28.225
<00:32:23.425>that <00:32:23.541>you <00:32:23.658>can <00:32:23.774>use <00:32:23.891>no <00:32:24.008>flash <00:32:24.125>anymore. <00:32:24.241>Um, <00:32:24.358>and <00:32:24.475>also <00:32:24.591>there's <00:32:24.708>artificial <00:32:24.825>intelligence,

484
00:32:28.365 --> 00:32:29.705
<00:32:28.365>but <00:32:28.767>that's <00:32:29.168>different <00:32:29.571>talk.

485
00:32:30.615 --> 00:32:35.385
<00:32:30.615>Also <00:32:30.731>important <00:32:30.848>thing <00:32:30.965>is <00:32:31.081>that <00:32:31.198>the <00:32:31.315>Getty <00:32:31.431>won <00:32:31.548>an <00:32:31.665>award <00:32:31.781>with <00:32:31.898>their <00:32:32.015>site.

486
00:32:35.935 --> 00:32:40.925
<00:32:35.935>They <00:32:36.062>mightn't <00:32:36.189>they <00:32:36.316>might <00:32:36.444>not <00:32:36.571>have <00:32:36.698>won <00:32:36.825>it <00:32:36.953>if <00:32:37.080>it <00:32:37.207>had <00:32:37.335>been

487
00:32:41.005 --> 00:32:45.445
<00:32:41.005>a <00:32:41.132>video <00:32:41.259>because <00:32:41.386>it <00:32:41.514>wouldn't <00:32:41.641>have <00:32:41.768>looked <00:32:41.895>as <00:32:42.023>cool <00:32:42.150>and <00:32:42.277>as <00:32:42.405>interesting

488
00:32:45.445 --> 00:32:47.905
<00:32:45.445>technically <00:32:45.794>as <00:32:46.145>well. <00:32:46.495>To <00:32:46.845>me,

489
00:32:48.535 --> 00:32:52.665
<00:32:48.535>this <00:32:48.710>reflection <00:32:48.885>is <00:32:49.060>very <00:32:49.235>strictly <00:32:49.410>connected <00:32:49.585>with <00:32:49.760>another <00:32:49.935>one.

490
00:32:53.975 --> 00:32:58.035
<00:32:53.975>How <00:32:54.130>have <00:32:54.286>we <00:32:54.441>come <00:32:54.597>to <00:32:54.752>equating <00:32:54.908>creativity <00:32:55.063>with <00:32:55.219>visual <00:32:55.375>effects?

491
00:32:58.535 --> 00:33:02.075
<00:32:58.535>Surely <00:32:58.710>creativity <00:32:58.885>expresses <00:32:59.060>itself <00:32:59.235>in <00:32:59.410>a <00:32:59.585>variety <00:32:59.760>of <00:32:59.935>ways.

492
00:33:02.285 --> 00:33:07.275
<00:33:02.285>There <00:33:02.401>is <00:33:02.518>a <00:33:02.635>wider <00:33:02.751>conversation <00:33:02.868>here <00:33:02.985>on <00:33:03.101>what <00:33:03.218>creativity <00:33:03.335>actually <00:33:03.451>is <00:33:03.568>and <00:33:03.685>how

493
00:33:07.275 --> 00:33:11.755
<00:33:07.275>it <00:33:07.391>helps <00:33:07.508>us <00:33:07.625>on <00:33:07.741>the <00:33:07.858>web, <00:33:07.975>which <00:33:08.091>is <00:33:08.208>too <00:33:08.325>much <00:33:08.441>to <00:33:08.558>go <00:33:08.675>into.

494
00:33:12.495 --> 00:33:12.815
Uh,

495
00:33:12.815 --> 00:33:17.675
<00:33:12.815>but <00:33:12.942>surely <00:33:13.069>being <00:33:13.196>creative <00:33:13.324>on <00:33:13.451>the <00:33:13.578>web <00:33:13.705>can <00:33:13.833>apply <00:33:13.960>to <00:33:14.087>so <00:33:14.215>much

496
00:33:17.675 --> 00:33:19.795
<00:33:17.675>more <00:33:17.955>than <00:33:18.235>just <00:33:18.514>visual <00:33:18.794>consi <00:33:19.075>visuals,

497
00:33:20.395 --> 00:33:23.715
<00:33:20.395>considering <00:33:20.550>that <00:33:20.706>visuals <00:33:20.861>are <00:33:21.017>actually <00:33:21.172>invisible <00:33:21.328>to <00:33:21.483>so <00:33:21.639>many <00:33:21.795>people.

498
00:33:24.895 --> 00:33:29.885
<00:33:24.895>After <00:33:25.011>all, <00:33:25.128>let's <00:33:25.245>think <00:33:25.361>why <00:33:25.478>we <00:33:25.595>build <00:33:25.711>digital <00:33:25.828>proj <00:33:25.945>products <00:33:26.061>of <00:33:26.178>any <00:33:26.295>kind.

499
00:33:30.075 --> 00:33:34.805
<00:33:30.075>Basically, <00:33:30.182>we <00:33:30.290>build <00:33:30.398>them <00:33:30.505>in <00:33:30.613>order <00:33:30.721>to <00:33:30.828>get <00:33:30.936>customers <00:33:31.044>to <00:33:31.151>do <00:33:31.259>what <00:33:31.367>we <00:33:31.475>want.

500
00:33:35.595 --> 00:33:37.325
<00:33:35.595>Conversions <00:33:35.945>are <00:33:36.295>what <00:33:36.645>we're <00:33:36.995>after,

501
00:33:37.775 --> 00:33:41.405
<00:33:37.775>which <00:33:38.008>often <00:33:38.241>simply <00:33:38.475>means <00:33:38.708>buy <00:33:38.941>my <00:33:39.175>stuff.

502
00:33:42.795 --> 00:33:46.645
<00:33:42.795>Take <00:33:42.935>for <00:33:43.075>instance, <00:33:43.215>home <00:33:43.355>insurance <00:33:43.495>that <00:33:43.635>we <00:33:43.775>will <00:33:43.915>need, <00:33:44.055>don't <00:33:44.195>we?

503
00:33:47.145 --> 00:33:51.525
<00:33:47.145>So <00:33:47.272>let's <00:33:47.399>visit <00:33:47.526>Aviva. <00:33:47.654>Uh, <00:33:47.781>it <00:33:47.908>is <00:33:48.035>just <00:33:48.163>screenshot <00:33:48.290>hit <00:33:48.417>shot <00:33:48.545>here,

504
00:33:51.525 --> 00:33:55.845
<00:33:51.525>but <00:33:51.625>I've <00:33:51.725>recently <00:33:51.825>checked, <00:33:51.925>and <00:33:52.025>this <00:33:52.125>is <00:33:52.225>what, <00:33:52.325>uh, <00:33:52.425>it <00:33:52.525>looks <00:33:52.625>like, <00:33:52.725>more <00:33:52.825>or <00:33:52.925>less.

505
00:33:57.395 --> 00:34:01.475
<00:33:57.395>I <00:33:57.522>want <00:33:57.649>home <00:33:57.776>insurance. <00:33:57.904>Let's <00:33:58.031>say <00:33:58.158>this <00:33:58.285>is <00:33:58.413>a <00:33:58.540>solidly <00:33:58.667>static <00:33:58.795>website,

506
00:34:01.625 --> 00:34:02.515
<00:34:01.625>very <00:34:02.426>practical.

507
00:34:02.775 --> 00:34:06.955
<00:34:02.775>It <00:34:02.902>has <00:34:03.029>buttons <00:34:03.156>that <00:34:03.284>I <00:34:03.411>can <00:34:03.538>click <00:34:03.665>for <00:34:03.793>different <00:34:03.920>types <00:34:04.047>of <00:34:04.175>insurance.

508
00:34:07.335 --> 00:34:11.955
<00:34:07.335>And <00:34:07.510>I <00:34:07.685>click <00:34:07.860>on, <00:34:08.034>uh, <00:34:08.210>home <00:34:08.385>insurance. <00:34:08.560>And, <00:34:08.735>uh,

509
00:34:12.375 --> 00:34:16.875
<00:34:12.375>it <00:34:12.468>takes <00:34:12.561>me <00:34:12.655>to <00:34:12.748>a <00:34:12.841>panel <00:34:12.935>where <00:34:13.028>I, <00:34:13.121>there's <00:34:13.215>another <00:34:13.308>button <00:34:13.401>that <00:34:13.495>says, <00:34:13.588>get <00:34:13.681>a <00:34:13.775>quote.

510
00:34:16.895 --> 00:34:19.795
<00:34:16.895>And <00:34:17.050>I <00:34:17.206>go, <00:34:17.361>okay, <00:34:17.517>get <00:34:17.672>a <00:34:17.828>quote. <00:34:17.983>Let's <00:34:18.139>go <00:34:18.295>there.

511
00:34:20.855 --> 00:34:22.675
<00:34:20.855>And <00:34:21.088>it <00:34:21.321>gets <00:34:21.554>me <00:34:21.788>to <00:34:22.021>a <00:34:22.255>form,

512
00:34:22.925 --> 00:34:26.195
<00:34:22.925>which <00:34:23.125>is <00:34:23.325>the <00:34:23.525>first <00:34:23.725>big <00:34:23.925>friction <00:34:24.125>for <00:34:24.325>me.

513
00:34:26.395 --> 00:34:28.715
<00:34:26.395>'cause <00:34:26.550>the <00:34:26.706>first <00:34:26.861>thing <00:34:27.017>that <00:34:27.172>I <00:34:27.328>asks <00:34:27.483>me, <00:34:27.639>there's <00:34:27.795>a,

514
00:34:28.985 --> 00:34:32.075
<00:34:28.985>there's <00:34:29.160>five <00:34:29.335>different <00:34:29.510>titles <00:34:29.685>that <00:34:29.860>I <00:34:30.035>can <00:34:30.210>choose <00:34:30.385>from.

515
00:34:33.215 --> 00:34:37.445
<00:34:33.215>First <00:34:33.370>one <00:34:33.526>is <00:34:33.681>Mr. <00:34:33.837>Followed <00:34:33.992>by <00:34:34.148>Mrs, <00:34:34.303>followed <00:34:34.459>by <00:34:34.615>Miss,

516
00:34:38.005 --> 00:34:41.845
<00:34:38.005>followed <00:34:38.160>by <00:34:38.316>miss, <00:34:38.471>followed <00:34:38.627>by <00:34:38.782>Doctor. <00:34:38.938>Now, <00:34:39.093>as <00:34:39.249>a <00:34:39.405>woman,

517
00:34:42.845 --> 00:34:47.845
<00:34:42.844>I <00:34:42.984>am <00:34:43.125>asked <00:34:43.264>to <00:34:43.404>make <00:34:43.544>a <00:34:43.685>statement <00:34:43.824>over <00:34:43.964>my <00:34:44.105>relationship <00:34:44.245>status

518
00:34:48.225 --> 00:34:52.685
<00:34:48.225>unless <00:34:48.352>I <00:34:48.479>am <00:34:48.606>a <00:34:48.734>doctor. <00:34:48.861>A <00:34:48.988>man <00:34:49.115>doesn't <00:34:49.243>get <00:34:49.370>asked <00:34:49.497>that. <00:34:49.625>Now,

519
00:34:52.835 --> 00:34:55.645
<00:34:52.835>this <00:34:53.301>riles <00:34:53.768>me. <00:34:54.235>No.

520
00:34:56.105 --> 00:34:58.485
<00:34:56.105>And <00:34:56.385>I <00:34:56.665>am <00:34:56.945>out <00:34:57.225>personally <00:34:57.505>speaking,

521
00:34:58.555 --> 00:35:02.045
<00:34:58.555>this <00:34:58.671>is <00:34:58.788>it <00:34:58.904>because <00:34:59.021>you <00:34:59.138>do <00:34:59.254>not <00:34:59.371>need <00:34:59.488>this <00:34:59.605>to <00:34:59.721>get <00:34:59.838>a <00:34:59.955>quote.

522
00:35:02.485 --> 00:35:04.725
<00:35:02.485>I <00:35:02.625>do <00:35:02.765>understand <00:35:02.905>that <00:35:03.045>you <00:35:03.185>probably <00:35:03.325>need <00:35:03.465>my <00:35:03.605>date <00:35:03.745>of <00:35:03.885>birth,

523
00:35:05.305 --> 00:35:09.645
<00:35:05.305>but <00:35:05.404>you <00:35:05.504>do <00:35:05.605>not <00:35:05.705>need <00:35:05.805>to <00:35:05.904>know <00:35:06.004>this. <00:35:06.105>So <00:35:06.205>I <00:35:06.305>am <00:35:06.404>just, <00:35:06.504>that's <00:35:06.605>me <00:35:06.705>out.

524
00:35:10.225 --> 00:35:13.245
<00:35:10.225>But <00:35:10.341>let's <00:35:10.458>just <00:35:10.575>have <00:35:10.691>a <00:35:10.808>look <00:35:10.924>at <00:35:11.041>the <00:35:11.158>rest <00:35:11.275>of <00:35:11.391>the <00:35:11.508>form. <00:35:11.625>Uh,

525
00:35:13.465 --> 00:35:16.245
<00:35:13.465>Dallas <00:35:13.665>dishwater <00:35:13.865>as <00:35:14.065>well <00:35:14.265>as <00:35:14.465>straight <00:35:14.665>out <00:35:14.865>annoying.

526
00:35:16.265 --> 00:35:19.125
<00:35:16.265>And <00:35:16.440>I <00:35:16.615>haven't <00:35:16.790>even <00:35:16.964>looked <00:35:17.140>at <00:35:17.315>the <00:35:17.490>accessibility <00:35:17.665>yet.

527
00:35:19.155 --> 00:35:22.165
<00:35:19.155>I'll <00:35:19.282>tell <00:35:19.409>you <00:35:19.536>about <00:35:19.664>it <00:35:19.791>in <00:35:19.918>a <00:35:20.045>in <00:35:20.173>a <00:35:20.300>minute. <00:35:20.427>Um, <00:35:20.555>also,

528
00:35:22.165 --> 00:35:24.965
<00:35:22.165>they <00:35:22.272>don't <00:35:22.380>tell <00:35:22.488>me <00:35:22.595>why <00:35:22.703>they <00:35:22.811>need <00:35:22.918>to <00:35:23.026>know <00:35:23.134>my <00:35:23.241>date, <00:35:23.349>date <00:35:23.457>of <00:35:23.565>birth.

529
00:35:25.025 --> 00:35:29.005
<00:35:25.025>And <00:35:25.141>that's <00:35:25.258>in <00:35:25.375>another, <00:35:25.491>another <00:35:25.608>really <00:35:25.725>big, <00:35:25.841>uh, <00:35:25.958>point <00:35:26.075>of <00:35:26.191>friction <00:35:26.308>for <00:35:26.425>me.

530
00:35:30.105 --> 00:35:33.365
<00:35:30.105>Here's <00:35:30.385>another <00:35:30.665>insurance <00:35:30.945>provider <00:35:31.225>that's <00:35:31.505>not,

531
00:35:33.505 --> 00:35:36.485
<00:35:33.505>that's <00:35:33.660>available <00:35:33.816>in <00:35:33.971>various <00:35:34.127>spots. <00:35:34.282>And <00:35:34.438>I <00:35:34.593>am <00:35:34.749>for <00:35:34.905>this,

532
00:35:36.765 --> 00:35:41.645
<00:35:36.765>I <00:35:36.865>am <00:35:36.964>going <00:35:37.065>to <00:35:37.165>actually <00:35:37.265>go <00:35:37.365>on <00:35:37.464>their <00:35:37.565>site <00:35:37.665>because <00:35:37.765>I <00:35:37.865>want <00:35:37.964>to <00:35:38.065>give <00:35:38.165>you,

533
00:35:41.645 --> 00:35:43.725
<00:35:41.645>rather <00:35:41.878>than <00:35:42.111>a <00:35:42.345>video, <00:35:42.578>the <00:35:42.811>actual <00:35:43.045>experiences,

534
00:35:43.785 --> 00:35:46.885
<00:35:43.785>but <00:35:43.940>also <00:35:44.096>because <00:35:44.251>they <00:35:44.407>slightly <00:35:44.562>change <00:35:44.718>it <00:35:44.873>all <00:35:45.029>the <00:35:45.185>time.

535
00:35:47.025 --> 00:35:51.405
<00:35:47.025>So <00:35:47.141>I <00:35:47.258>am <00:35:47.375>now <00:35:47.491>going <00:35:47.608>to <00:35:47.725>do <00:35:47.841>a <00:35:47.958>different <00:35:48.075>share, <00:35:48.191>if <00:35:48.308>that's <00:35:48.425>right.

536
00:35:52.065 --> 00:35:56.565
<00:35:52.065>Uh, <00:35:52.220>team. <00:35:52.376>So <00:35:52.531>let <00:35:52.687>me <00:35:52.842>just, <00:35:52.998>uh, <00:35:53.153>stop <00:35:53.309>this <00:35:53.465>screen.

537
00:35:57.835 --> 00:36:01.845
<00:35:57.835>Stop. <00:35:58.068>Great. <00:35:58.301>Now <00:35:58.535>present, <00:35:58.768>uh, <00:35:59.001>another <00:35:59.235>screen.

538
00:36:03.325 --> 00:36:08.015
<00:36:03.325>Bear <00:36:03.452>with <00:36:03.579>me <00:36:03.706>just <00:36:03.834>by <00:36:03.961>one <00:36:04.088>second. <00:36:04.215>And <00:36:04.343>here <00:36:04.470>it <00:36:04.597>is, <00:36:04.725>share.

539
00:36:10.135 --> 00:36:13.595
<00:36:10.135>And <00:36:10.212>I <00:36:10.290>think <00:36:10.368>that <00:36:10.446>you <00:36:10.523>can <00:36:10.601>see <00:36:10.679>it. <00:36:10.757>Yes, <00:36:10.835>I <00:36:10.912>think <00:36:10.990>it's <00:36:11.068>all <00:36:11.146>good. <00:36:11.223>If <00:36:11.301>no <00:36:11.379>one <00:36:11.457>stops <00:36:11.535>me,

540
00:36:13.705 --> 00:36:15.635
<00:36:13.705>I'll <00:36:14.055>just <00:36:14.404>carry <00:36:14.755>on. <00:36:15.105>Now,

541
00:36:15.705 --> 00:36:20.275
<00:36:15.705>this <00:36:15.904>homepage <00:36:16.105>for <00:36:16.305>laminate <00:36:16.505>insurance <00:36:16.705>saying <00:36:16.904>that <00:36:17.105>the

542
00:36:20.275 --> 00:36:23.875
<00:36:20.275>heading <00:36:20.450>one <00:36:20.625>is <00:36:20.800>forget <00:36:20.975>everything <00:36:21.150>you <00:36:21.325>know <00:36:21.500>about <00:36:21.675>insurance.

543
00:36:24.575 --> 00:36:28.595
<00:36:24.575>And <00:36:24.750>below <00:36:24.924>it, <00:36:25.100>smaller <00:36:25.274>type, <00:36:25.450>instant <00:36:25.625>everything, <00:36:25.799>incredible <00:36:25.975>prices,

544
00:36:29.015 --> 00:36:33.955
<00:36:29.015>big <00:36:29.154>heart. <00:36:29.295>It's <00:36:29.435>a <00:36:29.575>white <00:36:29.714>page <00:36:29.855>with <00:36:29.995>just, <00:36:30.134>uh, <00:36:30.275>a <00:36:30.415>few,

545
00:36:34.255 --> 00:36:37.715
<00:36:34.255>uh, <00:36:34.430>line <00:36:34.605>illustrations <00:36:34.780>that <00:36:34.955>actually <00:36:35.130>have <00:36:35.305>a <00:36:35.480>tiny <00:36:35.655>animation,

546
00:36:37.775 --> 00:36:42.715
<00:36:37.775>but <00:36:37.868>it's <00:36:37.961>so <00:36:38.055>tiny <00:36:38.148>that <00:36:38.241>it <00:36:38.335>doesn't <00:36:38.428>bother <00:36:38.521>me. <00:36:38.615>And <00:36:38.708>below <00:36:38.801>a <00:36:38.895>big <00:36:38.988>pink <00:36:39.081>button <00:36:39.175>saying,

547
00:36:42.725 --> 00:36:44.235
<00:36:42.725>check <00:36:43.178>our <00:36:43.631>prices. <00:36:44.084>Now,

548
00:36:44.345 --> 00:36:48.995
<00:36:44.345>even <00:36:44.461>the <00:36:44.578>cookie <00:36:44.694>notice <00:36:44.811>on <00:36:44.928>the <00:36:45.044>bottom <00:36:45.161>right <00:36:45.278>is <00:36:45.395>done <00:36:45.511>perfectly <00:36:45.628>well <00:36:45.745>because

549
00:36:49.465 --> 00:36:54.195
<00:36:49.465>accepting, <00:36:49.640>customizing, <00:36:49.815>or <00:36:49.990>rejecting, <00:36:50.165>or <00:36:50.340>same <00:36:50.515>level <00:36:50.690>of <00:36:50.865>easiness.

550
00:36:54.295 --> 00:36:58.675
<00:36:54.295>So <00:36:54.402>I'm <00:36:54.510>just <00:36:54.618>gonna <00:36:54.725>reject, <00:36:54.833>or, <00:36:54.941>and <00:36:55.048>I'm <00:36:55.156>gonna <00:36:55.264>click <00:36:55.371>on <00:36:55.479>check <00:36:55.587>our <00:36:55.695>prices.

551
00:37:00.865 --> 00:37:04.885
<00:37:00.865>Here <00:37:01.040>we <00:37:01.214>go. <00:37:01.390>Here <00:37:01.564>is <00:37:01.740>Maya. <00:37:01.915>Look <00:37:02.089>at <00:37:02.265>Maya.

552
00:37:04.895 --> 00:37:07.565
<00:37:04.895>She's <00:37:05.050>already <00:37:05.206>making <00:37:05.361>me <00:37:05.517>feel <00:37:05.672>at <00:37:05.828>ease. <00:37:05.983>There <00:37:06.139>is <00:37:06.295>zero.

553
00:37:07.795 --> 00:37:10.605
<00:37:07.795>It's <00:37:08.028>like <00:37:08.261>warm <00:37:08.495>and <00:37:08.728>personable. <00:37:08.961>And <00:37:09.195>she,

554
00:37:10.665 --> 00:37:14.005
<00:37:10.665>my <00:37:10.805>eyes <00:37:10.945>asking <00:37:11.085>me <00:37:11.225>if <00:37:11.365>I <00:37:11.505>already <00:37:11.645>have <00:37:11.785>a <00:37:11.925>laminated <00:37:12.065>account,

555
00:37:14.005 --> 00:37:17.205
<00:37:14.005>everything <00:37:14.112>is <00:37:14.220>gray <00:37:14.328>on <00:37:14.435>the <00:37:14.543>screen. <00:37:14.651>Now <00:37:14.758>I <00:37:14.866>can <00:37:14.974>either <00:37:15.081>go <00:37:15.189>yes <00:37:15.297>or <00:37:15.405>nope.

556
00:37:17.865 --> 00:37:21.645
<00:37:17.865>And <00:37:17.958>you <00:37:18.051>can <00:37:18.145>see <00:37:18.238>how <00:37:18.331>they're, <00:37:18.424>this <00:37:18.518>is <00:37:18.611>the <00:37:18.705>way <00:37:18.798>they <00:37:18.891>speak. <00:37:18.984>This <00:37:19.078>is <00:37:19.171>the <00:37:19.265>language.

557
00:37:21.645 --> 00:37:26.445
<00:37:21.645>And <00:37:21.752>I'm <00:37:21.860>gonna <00:37:21.968>go <00:37:22.075>for <00:37:22.183>nope, <00:37:22.291>whoa, <00:37:22.398>tiny <00:37:22.506>animation <00:37:22.614>on <00:37:22.721>the <00:37:22.829>next <00:37:22.937>button. <00:37:23.045>And,

558
00:37:27.065 --> 00:37:30.605
<00:37:27.065>uh, <00:37:27.192>it <00:37:27.319>pops <00:37:27.446>up <00:37:27.574>slightly <00:37:27.701>and <00:37:27.828>it <00:37:27.955>becomes <00:37:28.083>from <00:37:28.210>gray. <00:37:28.337>Becomes <00:37:28.465>pink.

559
00:37:30.995 --> 00:37:35.335
<00:37:30.995>Does <00:37:31.122>this <00:37:31.249>bother <00:37:31.376>me? <00:37:31.504>No. <00:37:31.631>Was <00:37:31.758>it <00:37:31.885>animated? <00:37:32.013>Yes. <00:37:32.140>Uh, <00:37:32.267>which <00:37:32.395>insurance?

560
00:37:35.545 --> 00:37:39.455
<00:37:35.545>Let's <00:37:35.672>go <00:37:35.799>for <00:37:35.926>renters. <00:37:36.054>Now <00:37:36.181>they <00:37:36.308>are <00:37:36.435>asking <00:37:36.563>me, <00:37:36.690>which <00:37:36.817>insurance? <00:37:36.945>Renters,

561
00:37:39.455 --> 00:37:41.455
<00:37:39.455>homeowners, <00:37:39.688>car, <00:37:39.921>pet <00:37:40.154>house, <00:37:40.388>or <00:37:40.621>term <00:37:40.855>life.

562
00:37:41.995 --> 00:37:46.255
<00:37:41.995>And <00:37:42.111>they <00:37:42.228>are <00:37:42.345>using <00:37:42.461>illustrations <00:37:42.578>for <00:37:42.694>this. <00:37:42.811>When <00:37:42.928>I <00:37:43.045>click <00:37:43.161>on <00:37:43.278>renters, <00:37:43.395>again,

563
00:37:46.365 --> 00:37:50.215
<00:37:46.365>same <00:37:46.504>thing <00:37:46.645>happens. <00:37:46.785>Uh, <00:37:46.924>a <00:37:47.064>few <00:37:47.205>things <00:37:47.345>animate <00:37:47.484>and <00:37:47.625>become <00:37:47.765>pink.

564
00:37:50.355 --> 00:37:54.095
<00:37:50.355>To <00:37:50.482>make <00:37:50.609>it <00:37:50.736>easier <00:37:50.864>for <00:37:50.991>me <00:37:51.118>to <00:37:51.245>go <00:37:51.373>ahead. <00:37:51.500>The, <00:37:51.627>the, <00:37:51.755>uh,

565
00:37:54.495 --> 00:37:58.375
<00:37:54.495>darkness <00:37:54.602>is <00:37:54.710>also <00:37:54.818>different. <00:37:54.925>So <00:37:55.033>if <00:37:55.141>I <00:37:55.248>were <00:37:55.356>colorblind, <00:37:55.464>it <00:37:55.571>didn't <00:37:55.679>see <00:37:55.787>the <00:37:55.895>pink,

566
00:37:58.735 --> 00:38:01.415
<00:37:58.735>I <00:37:58.890>would <00:37:59.046>notice <00:37:59.201>a <00:37:59.357>different, <00:37:59.512>I <00:37:59.668>would <00:37:59.823>notice <00:37:59.979>the <00:38:00.135>animation,

567
00:38:01.795 --> 00:38:06.595
<00:38:01.795>and <00:38:01.902>I <00:38:02.010>would <00:38:02.118>also <00:38:02.225>notice <00:38:02.333>a <00:38:02.441>difference <00:38:02.548>in <00:38:02.656>brightness. <00:38:02.764>So <00:38:02.871>I <00:38:02.979>would <00:38:03.087>see <00:38:03.195>that.

568
00:38:06.935 --> 00:38:10.995
<00:38:06.935>Now <00:38:07.042>it's <00:38:07.150>active. <00:38:07.258>So <00:38:07.365>I'm <00:38:07.473>gonna <00:38:07.581>go <00:38:07.688>p <00:38:07.796>oops, <00:38:07.904>I <00:38:08.011>can't <00:38:08.119>spell <00:38:08.227>my <00:38:08.335>name.

569
00:38:11.675 --> 00:38:15.675
<00:38:11.675>P <00:38:11.791>oops, <00:38:11.908>sorry. <00:38:12.025>So <00:38:12.141>they <00:38:12.258>won <00:38:12.375>my <00:38:12.491>first <00:38:12.608>name <00:38:12.725>and <00:38:12.841>my <00:38:12.958>last <00:38:13.075>name.

570
00:38:15.935 --> 00:38:19.075
<00:38:15.935>I'm <00:38:16.042>so <00:38:16.150>delighted <00:38:16.258>to <00:38:16.365>give <00:38:16.473>it <00:38:16.581>to <00:38:16.688>them. <00:38:16.796>I <00:38:16.904>didn't <00:38:17.011>want <00:38:17.119>to <00:38:17.227>before <00:38:17.335>notice.

571
00:38:19.075 --> 00:38:20.195
<00:38:19.075>They <00:38:19.276>haven't <00:38:19.478>asked <00:38:19.679>me <00:38:19.881>the <00:38:20.083>title.

572
00:38:20.575 --> 00:38:24.275
<00:38:20.575>And <00:38:20.668>Maya's <00:38:20.761>gonna <00:38:20.855>get <00:38:20.948>me <00:38:21.041>an <00:38:21.134>awesome <00:38:21.228>price <00:38:21.321>in <00:38:21.415>minutes. <00:38:21.508>Let's <00:38:21.601>do <00:38:21.694>this. <00:38:21.788>Let's <00:38:21.881>do <00:38:21.975>it.

573
00:38:24.855 --> 00:38:27.555
<00:38:24.855>Now <00:38:25.088>I'm <00:38:25.321>gonna <00:38:25.555>use <00:38:25.788>a <00:38:26.021>random, <00:38:26.255>uh,

574
00:38:27.935 --> 00:38:32.675
<00:38:27.935>New <00:38:28.075>York <00:38:28.215>address <00:38:28.355>that <00:38:28.495>I've <00:38:28.634>found <00:38:28.775>online. <00:38:28.915>It's <00:38:29.055>a <00:38:29.195>Brooklyn <00:38:29.335>address.

575
00:38:32.815 --> 00:38:36.765
<00:38:32.815>I'd <00:38:32.931>love <00:38:33.048>to <00:38:33.165>live <00:38:33.281>in <00:38:33.398>Brooklyn <00:38:33.515>for <00:38:33.631>a <00:38:33.748>while. <00:38:33.865>This <00:38:33.981>is <00:38:34.098>it. <00:38:34.215>Uh,

576
00:38:37.145 --> 00:38:40.485
<00:38:37.145>and <00:38:37.272>a <00:38:37.399>map <00:38:37.526>pops <00:38:37.654>up. <00:38:37.781>The <00:38:37.908>Maya <00:38:38.035>already <00:38:38.163>knows <00:38:38.290>where <00:38:38.417>I <00:38:38.545>live.

577
00:38:40.625 --> 00:38:43.165
<00:38:40.625>I'm <00:38:40.858>gonna <00:38:41.091>say <00:38:41.325>Apartment <00:38:41.558>one <00:38:41.791>A. <00:38:42.025>Next,

578
00:38:46.695 --> 00:38:51.555
<00:38:46.695>uh, <00:38:46.795>do <00:38:46.895>I <00:38:46.995>have <00:38:47.095>fire <00:38:47.195>alarm <00:38:47.295>or <00:38:47.395>burglar <00:38:47.495>alarm <00:38:47.595>at <00:38:47.695>home? <00:38:47.795>I'm <00:38:47.895>gonna <00:38:47.995>say <00:38:48.095>yes.

579
00:38:52.495 --> 00:38:56.355
<00:38:52.495>Now <00:38:52.622>the <00:38:52.749>screen. <00:38:52.876>Do <00:38:53.004>you <00:38:53.131>share <00:38:53.258>your <00:38:53.385>home <00:38:53.513>with <00:38:53.640>any, <00:38:53.767>the <00:38:53.895>following?

580
00:38:56.745 --> 00:38:59.675
<00:38:56.745>It's <00:38:56.978>roommates, <00:38:57.211>partner, <00:38:57.444>kids, <00:38:57.678>dogs <00:38:57.911>and <00:38:58.145>cats.

581
00:39:00.095 --> 00:39:04.475
<00:39:00.095>How <00:39:00.234>did <00:39:00.375>they <00:39:00.515>decide <00:39:00.654>to <00:39:00.794>illustrate <00:39:00.935>this? <00:39:01.075>They <00:39:01.214>used <00:39:01.355>for <00:39:01.495>roommates.

582
00:39:04.475 --> 00:39:08.715
<00:39:04.475>They <00:39:04.602>used <00:39:04.729>two <00:39:04.856>beer <00:39:04.984>bottles. <00:39:05.111>Partners <00:39:05.238>partner, <00:39:05.365>two <00:39:05.493>glasses <00:39:05.620>of <00:39:05.747>wine, <00:39:05.875>kids,

583
00:39:08.875 --> 00:39:13.515
<00:39:08.875>a <00:39:09.015>juice, <00:39:09.155>cotton <00:39:09.295>dogs <00:39:09.435>and <00:39:09.575>cats. <00:39:09.715>A <00:39:09.855>bowl <00:39:09.995>isn't <00:39:10.135>this <00:39:10.275>creative?

584
00:39:14.245 --> 00:39:15.435
<00:39:14.245>Isn't <00:39:14.780>this <00:39:15.316>engaging?

585
00:39:15.775 --> 00:39:18.395
<00:39:15.775>So <00:39:15.891>I'm <00:39:16.008>not <00:39:16.125>gonna <00:39:16.241>carry <00:39:16.358>on <00:39:16.475>now <00:39:16.591>because <00:39:16.708>it <00:39:16.825>will <00:39:16.941>take <00:39:17.058>too <00:39:17.175>long.

586
00:39:18.615 --> 00:39:23.475
<00:39:18.615>But <00:39:18.722>I <00:39:18.830>think <00:39:18.938>that <00:39:19.045>here <00:39:19.153>you've <00:39:19.261>seen <00:39:19.368>a <00:39:19.476>fantastic <00:39:19.584>example <00:39:19.691>of <00:39:19.799>how <00:39:19.907>to <00:39:20.015>use

587
00:39:23.475 --> 00:39:26.275
<00:39:23.475>creativity. <00:39:23.674>Obviously <00:39:23.875>laminate, <00:39:24.075>I <00:39:24.275>have <00:39:24.475>a <00:39:24.674>big <00:39:24.875>budget,

588
00:39:26.375 --> 00:39:30.435
<00:39:26.375>so <00:39:26.491>I'm <00:39:26.608>gonna <00:39:26.725>stop <00:39:26.841>that <00:39:26.958>and <00:39:27.075>I'm <00:39:27.191>going <00:39:27.308>to <00:39:27.425>actually <00:39:27.541>close <00:39:27.658>that <00:39:27.775>window.

589
00:39:30.435 --> 00:39:33.835
<00:39:30.435>Otherwise <00:39:30.610>I'm <00:39:30.785>not <00:39:30.960>gonna <00:39:31.134>get <00:39:31.310>confused <00:39:31.485>with <00:39:31.660>the <00:39:31.835>presentation.

590
00:39:34.335 --> 00:39:35.795
<00:39:34.335>And <00:39:34.663>I'm <00:39:34.992>gonna <00:39:35.320>share <00:39:35.649>my,

591
00:39:37.465 --> 00:39:41.965
<00:39:37.465>my <00:39:37.698>presentation <00:39:37.931>again. <00:39:38.165>Here <00:39:38.398>we <00:39:38.631>are. <00:39:38.865>Uh,

592
00:39:42.145 --> 00:39:46.565
<00:39:42.145>and <00:39:42.345>let's <00:39:42.545>move <00:39:42.745>on <00:39:42.945>from <00:39:43.145>here. <00:39:43.345>Uh, <00:39:43.545>oopsies,

593
00:39:46.815 --> 00:39:50.685
<00:39:46.815>sorry, <00:39:46.931>it's <00:39:47.048>now <00:39:47.165>because <00:39:47.281>that <00:39:47.398>is <00:39:47.515>actually, <00:39:47.631>sorry <00:39:47.748>about <00:39:47.865>that. <00:39:47.981>Just <00:39:48.098>a <00:39:48.215>second.

594
00:39:52.425 --> 00:39:53.258
Uh,

595
00:39:56.205 --> 00:40:00.125
<00:39:56.205>I <00:39:56.332>am <00:39:56.459>stuck <00:39:56.586>in <00:39:56.714>a <00:39:56.841>loop <00:39:56.968>where <00:39:57.095>it <00:39:57.223>keeps <00:39:57.350>opening <00:39:57.477>my <00:39:57.605>browser.

596
00:40:01.115 --> 00:40:05.605
<00:40:01.115>Apologies. <00:40:01.214>We <00:40:01.314>will <00:40:01.415>move <00:40:01.515>on, <00:40:01.615>I <00:40:01.714>promise. <00:40:01.814>Is <00:40:01.915>it <00:40:02.015>gonna, <00:40:02.115>okay. <00:40:02.214>Yes. <00:40:02.314>Here <00:40:02.415>we <00:40:02.515>are.

597
00:40:06.265 --> 00:40:07.098
Um,

598
00:40:08.345 --> 00:40:11.725
<00:40:08.345>but <00:40:08.472>also <00:40:08.599>the <00:40:08.726>other <00:40:08.854>thing <00:40:08.981>that <00:40:09.108>I <00:40:09.235>need <00:40:09.363>to <00:40:09.490>check <00:40:09.617>straight <00:40:09.745>away,

599
00:40:12.125 --> 00:40:16.765
<00:40:12.125>straight <00:40:12.241>away <00:40:12.358>is <00:40:12.475>whether <00:40:12.591>Lazar <00:40:12.708>can <00:40:12.825>buy <00:40:12.941>insurance <00:40:13.058>from <00:40:13.175>either <00:40:13.291>of <00:40:13.408>these <00:40:13.525>providers.

600
00:40:17.385 --> 00:40:21.165
<00:40:17.385>And <00:40:17.540>the <00:40:17.696>accessibility <00:40:17.851>check <00:40:18.007>is <00:40:18.162>yes. <00:40:18.318>So <00:40:18.473>well <00:40:18.629>done <00:40:18.785>both,

601
00:40:21.425 --> 00:40:25.325
<00:40:21.425>but <00:40:21.552>I <00:40:21.679>am <00:40:21.806>definitely <00:40:21.934>with <00:40:22.061>laminated <00:40:22.188>and <00:40:22.315>not <00:40:22.443>a <00:40:22.570>Aveva <00:40:22.697>because <00:40:22.825>I,

602
00:40:25.565 --> 00:40:30.445
<00:40:25.565>I <00:40:25.647>am <00:40:25.729>a <00:40:25.812>woman <00:40:25.894>who <00:40:25.976>is <00:40:26.059>an <00:40:26.141>A <00:40:26.223>misses <00:40:26.306>a <00:40:26.388>miss <00:40:26.470>or <00:40:26.553>a <00:40:26.635>miss. <00:40:26.717>So <00:40:26.800>there <00:40:26.882>you <00:40:26.965>go.

603
00:40:31.005 --> 00:40:33.965
<00:40:31.005>Lemonade <00:40:31.112>is <00:40:31.220>a <00:40:31.328>great <00:40:31.435>example <00:40:31.543>of <00:40:31.651>how <00:40:31.758>to, <00:40:31.866>to <00:40:31.974>be <00:40:32.081>creative <00:40:32.189>on <00:40:32.297>the <00:40:32.405>web,

604
00:40:33.965 --> 00:40:36.485
<00:40:33.965>but <00:40:34.140>they <00:40:34.315>probably <00:40:34.490>have <00:40:34.665>like <00:40:34.840>a <00:40:35.015>huge, <00:40:35.190>uh, <00:40:35.365>budget.

605
00:40:36.705 --> 00:40:41.605
<00:40:36.705>So <00:40:36.798>what <00:40:36.891>if <00:40:36.985>you <00:40:37.078>don't <00:40:37.171>have <00:40:37.265>the <00:40:37.358>time <00:40:37.451>or <00:40:37.545>the <00:40:37.638>means <00:40:37.731>or <00:40:37.825>the <00:40:37.918>need <00:40:38.011>to <00:40:38.105>create,

606
00:40:42.065 --> 00:40:45.485
<00:40:42.065>uh, <00:40:42.265>an <00:40:42.465>interactive, <00:40:42.665>uh, <00:40:42.865>animated <00:40:43.065>experience <00:40:43.265>and <00:40:43.465>you,

607
00:40:45.505 --> 00:40:48.885
<00:40:45.505>but <00:40:45.645>you <00:40:45.785>still <00:40:45.925>want <00:40:46.065>to <00:40:46.205>do <00:40:46.345>something <00:40:46.485>that <00:40:46.625>is <00:40:46.765>creative? <00:40:46.905>Well,

608
00:40:48.885 --> 00:40:52.245
<00:40:48.885>another <00:40:49.001>way <00:40:49.118>to <00:40:49.235>be <00:40:49.351>creative <00:40:49.468>on <00:40:49.585>the <00:40:49.701>web <00:40:49.818>is <00:40:49.935>to <00:40:50.051>use <00:40:50.168>a <00:40:50.285>concept.

609
00:40:52.825 --> 00:40:57.165
<00:40:52.825>And <00:40:52.932>I'm <00:40:53.040>gonna <00:40:53.148>give <00:40:53.255>you, <00:40:53.363>uh, <00:40:53.471>uh, <00:40:53.578>the <00:40:53.686>example <00:40:53.794>of <00:40:53.901>my <00:40:54.009>site, <00:40:54.117>really <00:40:54.225>tiny.

610
00:40:57.425 --> 00:41:00.965
<00:40:57.425>I'm <00:40:57.532>not <00:40:57.640>bragging <00:40:57.748>here <00:40:57.855>because <00:40:57.963>it's <00:40:58.071>like <00:40:58.178>minor <00:40:58.286>mine, <00:40:58.394>minor, <00:40:58.501>but <00:40:58.609>it's <00:40:58.717>a <00:40:58.825>tiny,

611
00:41:01.025 --> 00:41:05.765
<00:41:01.025>you <00:41:01.112>know, <00:41:01.200>it's <00:41:01.287>a <00:41:01.375>way <00:41:01.462>of <00:41:01.550>using <00:41:01.637>that. <00:41:01.725>So <00:41:01.812>I <00:41:01.900>had <00:41:01.987>to, <00:41:02.075>uh, <00:41:02.162>create <00:41:02.250>my <00:41:02.337>new <00:41:02.425>site.

612
00:41:06.225 --> 00:41:07.645
<00:41:06.225>And <00:41:06.651>a <00:41:07.077>friend, <00:41:07.503>uh,

613
00:41:07.645 --> 00:41:11.125
<00:41:07.645>suggested <00:41:07.772>I <00:41:07.899>use <00:41:08.026>an <00:41:08.154>expletive <00:41:08.281>in <00:41:08.408>my <00:41:08.535>heading <00:41:08.663>one <00:41:08.790>on <00:41:08.917>the <00:41:09.045>homepage,

614
00:41:11.365 --> 00:41:15.965
<00:41:11.365>A <00:41:11.504>king <00:41:11.645>good <00:41:11.785>designer, <00:41:11.924>which, <00:41:12.064>you <00:41:12.205>know, <00:41:12.345>I <00:41:12.484>felt <00:41:12.625>represented <00:41:12.765>by,

615
00:41:15.985 --> 00:41:20.725
<00:41:15.985>but <00:41:16.092>also <00:41:16.200>a <00:41:16.308>bit <00:41:16.415>aggressive. <00:41:16.523>And, <00:41:16.631>and <00:41:16.738>yeah, <00:41:16.846>maybe <00:41:16.954>not, <00:41:17.061>not <00:41:17.169>for <00:41:17.277>everyone. <00:41:17.385>So,

616
00:41:20.945 --> 00:41:24.485
<00:41:20.945>uh, <00:41:21.145>I <00:41:21.345>counted <00:41:21.545>with <00:41:21.745>a <00:41:21.945>rocking <00:41:22.145>good <00:41:22.345>designer,

617
00:41:24.495 --> 00:41:28.725
<00:41:24.495>which <00:41:24.611>I <00:41:24.728>feel <00:41:24.845>is <00:41:24.961>perfect <00:41:25.078>for <00:41:25.194>my <00:41:25.311>personality <00:41:25.428>and <00:41:25.545>preferences <00:41:25.661>and <00:41:25.778>history <00:41:25.895>and

618
00:41:28.885 --> 00:41:30.685
<00:41:28.885>whatever. <00:41:29.351>At <00:41:29.818>that <00:41:30.285>point,

619
00:41:31.285 --> 00:41:35.605
<00:41:31.285>I <00:41:31.384>remember <00:41:31.484>that <00:41:31.585>years <00:41:31.685>ago <00:41:31.785>I'd <00:41:31.884>done <00:41:31.984>a <00:41:32.085>number <00:41:32.185>of <00:41:32.285>playful <00:41:32.384>photo <00:41:32.484>shoots <00:41:32.585>with <00:41:32.685>my

620
00:41:35.605 --> 00:41:38.085
<00:41:35.605>niece <00:41:35.780>and <00:41:35.955>nephew, <00:41:36.130>dressing <00:41:36.305>them <00:41:36.480>up <00:41:36.655>as <00:41:36.830>rock <00:41:37.005>stars.

621
00:41:38.625 --> 00:41:42.485
<00:41:38.625>Now <00:41:38.765>my <00:41:38.905>nephew's <00:41:39.045>name <00:41:39.185>is <00:41:39.325>Rocco, <00:41:39.465>so <00:41:39.605>that's <00:41:39.745>act <00:41:39.885>as <00:41:40.025>well.

622
00:41:42.945 --> 00:41:45.325
<00:41:42.945>And <00:41:43.100>here <00:41:43.256>he <00:41:43.411>is <00:41:43.567>rocking <00:41:43.722>it <00:41:43.878>with, <00:41:44.033>uh, <00:41:44.189>you <00:41:44.345>know,

623
00:41:45.325 --> 00:41:48.285
<00:41:45.325>pretending <00:41:45.432>to <00:41:45.540>be <00:41:45.648>a <00:41:45.755>rock <00:41:45.863>star <00:41:45.971>with <00:41:46.078>a <00:41:46.186>guitar <00:41:46.294>and <00:41:46.401>a, <00:41:46.509>and <00:41:46.617>a <00:41:46.725>leather,

624
00:41:48.285 --> 00:41:51.685
<00:41:48.285>leather <00:41:48.440>jacket <00:41:48.596>at <00:41:48.751>six <00:41:48.907>years <00:41:49.062>of <00:41:49.218>age. <00:41:49.373>I <00:41:49.529>thought, <00:41:49.685>perfect.

625
00:41:52.265 --> 00:41:56.285
<00:41:52.265>So <00:41:52.404>I <00:41:52.545>use <00:41:52.685>this <00:41:52.825>photo, <00:41:52.964>which <00:41:53.105>is <00:41:53.245>now <00:41:53.384>my, <00:41:53.525>uh, <00:41:53.665>website.

626
00:41:56.385 --> 00:42:01.285
<00:41:56.385>It <00:41:56.492>says <00:41:56.600>a <00:41:56.708>rocking <00:41:56.815>good <00:41:56.923>designer <00:41:57.031>big <00:41:57.138>button <00:41:57.246>saying, <00:41:57.354>let's <00:41:57.461>talk. <00:41:57.569>And <00:41:57.677>I <00:41:57.785>sprinkled,

627
00:42:01.745 --> 00:42:03.085
<00:42:01.745>uh, <00:42:02.147>rockers, <00:42:02.549>uh, <00:42:02.951>I,

628
00:42:03.325 --> 00:42:07.725
<00:42:03.325>I <00:42:03.441>reversed <00:42:03.558>it <00:42:03.674>and <00:42:03.791>I <00:42:03.908>sprinkled <00:42:04.024>it <00:42:04.141>with <00:42:04.258>a <00:42:04.375>bit <00:42:04.491>of <00:42:04.608>punk <00:42:04.725>aesthetic,

629
00:42:07.935 --> 00:42:12.125
<00:42:07.935>which <00:42:08.110>also <00:42:08.285>was <00:42:08.460>very <00:42:08.634>much <00:42:08.810>influenced <00:42:08.985>by, <00:42:09.160>by, <00:42:09.335>uh,

630
00:42:12.215 --> 00:42:16.525
<00:42:12.215>technology <00:42:12.448>at <00:42:12.681>the <00:42:12.915>time. <00:42:13.148>Photocopy, <00:42:13.381>photocopy <00:42:13.615>machines,

631
00:42:16.535 --> 00:42:20.125
<00:42:16.535>basic <00:42:16.710>inks. <00:42:16.884>That's <00:42:17.060>what <00:42:17.234>what <00:42:17.410>was <00:42:17.585>available. <00:42:17.759>So, <00:42:17.935>uh,

632
00:42:20.675 --> 00:42:24.445
<00:42:20.675>punk <00:42:20.775>graphic <00:42:20.875>design <00:42:20.975>looks, <00:42:21.075>uh, <00:42:21.175>a <00:42:21.275>a <00:42:21.375>little <00:42:21.475>bit <00:42:21.575>like <00:42:21.675>this. <00:42:21.775>It <00:42:21.875>doesn't <00:42:21.975>do <00:42:22.075>much.

633
00:42:24.475 --> 00:42:26.005
<00:42:24.475>It's <00:42:24.704>not, <00:42:24.934>you <00:42:25.163>know, <00:42:25.393>but <00:42:25.622>it <00:42:25.852>is,

634
00:42:26.085 --> 00:42:29.925
<00:42:26.085>I <00:42:26.212>did <00:42:26.339>use <00:42:26.466>my <00:42:26.594>imagination <00:42:26.721>a <00:42:26.848>little <00:42:26.975>bit <00:42:27.103>and <00:42:27.230>it <00:42:27.357>doesn't <00:42:27.485>move.

635
00:42:30.255 --> 00:42:34.085
<00:42:30.255>Could <00:42:30.395>I <00:42:30.535>move <00:42:30.675>it? <00:42:30.815>Yeah, <00:42:30.955>there's <00:42:31.095>lightning. <00:42:31.235>You <00:42:31.375>know, <00:42:31.515>there's <00:42:31.655>magenta,

636
00:42:34.085 --> 00:42:38.765
<00:42:34.085>lightning <00:42:34.178>striking, <00:42:34.271>uh, <00:42:34.365>the <00:42:34.458>boy. <00:42:34.551>And <00:42:34.645>it <00:42:34.738>would <00:42:34.831>be <00:42:34.925>fun <00:42:35.018>if <00:42:35.111>it <00:42:35.205>came <00:42:35.298>in <00:42:35.391>and <00:42:35.485>he,

637
00:42:38.785 --> 00:42:42.365
<00:42:38.785>and <00:42:38.901>he <00:42:39.018>struck <00:42:39.134>him <00:42:39.251>and <00:42:39.368>then <00:42:39.484>stopped <00:42:39.601>immediately. <00:42:39.718>'cause <00:42:39.835>that's <00:42:39.951>what <00:42:40.068>matters. <00:42:40.185>Uh,

638
00:42:42.535 --> 00:42:44.525
<00:42:42.535>maybe, <00:42:42.734>maybe <00:42:42.935>I <00:42:43.134>will <00:42:43.335>do <00:42:43.535>it <00:42:43.734>one <00:42:43.935>day,

639
00:42:44.545 --> 00:42:48.925
<00:42:44.545>but <00:42:44.672>just <00:42:44.799>as <00:42:44.926>long <00:42:45.054>as <00:42:45.181>if <00:42:45.308>I <00:42:45.435>decide <00:42:45.563>to <00:42:45.690>add <00:42:45.817>this <00:42:45.945>animation,

640
00:42:49.565 --> 00:42:52.765
<00:42:49.565>I <00:42:49.798>make <00:42:50.031>sure <00:42:50.265>that <00:42:50.498>first <00:42:50.731>of <00:42:50.965>all,

641
00:42:53.835 --> 00:42:57.525
<00:42:53.835>animation <00:42:53.975>that <00:42:54.115>improves <00:42:54.255>the <00:42:54.395>ux. <00:42:54.535>So <00:42:54.675>if <00:42:54.815>I <00:42:54.955>wanna <00:42:55.095>improve <00:42:55.235>it,

642
00:42:58.175 --> 00:43:02.725
<00:42:58.175>first <00:42:58.315>of <00:42:58.455>all, <00:42:58.595>uh, <00:42:58.735>it <00:42:58.875>must <00:42:59.015>reduce <00:42:59.155>cognitive <00:42:59.295>load <00:42:59.435>somehow, <00:42:59.575>or,

643
00:43:03.025 --> 00:43:06.165
<00:43:03.025>or <00:43:03.152>improve <00:43:03.279>decision <00:43:03.406>making. <00:43:03.534>It <00:43:03.661>doesn't <00:43:03.788>have <00:43:03.915>to <00:43:04.043>do <00:43:04.170>all <00:43:04.297>of <00:43:04.425>this,

644
00:43:06.305 --> 00:43:11.085
<00:43:06.305>but <00:43:06.421>one <00:43:06.538>or <00:43:06.654>a <00:43:06.771>couple <00:43:06.888>of <00:43:07.004>these <00:43:07.121>then <00:43:07.238>helps <00:43:07.355>the <00:43:07.471>storytelling. <00:43:07.588>So <00:43:07.705>the,

645
00:43:11.105 --> 00:43:15.445
<00:43:11.105>that's <00:43:11.232>what <00:43:11.359>we <00:43:11.486>saw <00:43:11.614>earlier <00:43:11.741>with, <00:43:11.868>with, <00:43:11.995>um, <00:43:12.123>lemonade. <00:43:12.250>All <00:43:12.377>of <00:43:12.505>this,

646
00:43:16.065 --> 00:43:19.965
<00:43:16.065>uh, <00:43:16.240>improves <00:43:16.415>usability, <00:43:16.590>uh, <00:43:16.765>and <00:43:16.940>also <00:43:17.115>entertains <00:43:17.290>and <00:43:17.465>delights,

647
00:43:19.965 --> 00:43:22.045
<00:43:19.965>which <00:43:20.092>in <00:43:20.219>a <00:43:20.346>case <00:43:20.474>like <00:43:20.601>this, <00:43:20.728>that <00:43:20.855>would <00:43:20.983>be <00:43:21.110>the <00:43:21.237>only <00:43:21.365>thing,

648
00:43:22.065 --> 00:43:27.045
<00:43:22.065>but <00:43:22.181>just <00:43:22.298>as <00:43:22.415>long <00:43:22.531>as <00:43:22.648>it <00:43:22.765>doesn't <00:43:22.881>actually <00:43:22.998>do <00:43:23.115>any <00:43:23.231>of <00:43:23.348>the <00:43:23.465>bad,

649
00:43:27.105 --> 00:43:30.485
<00:43:27.105>bad <00:43:27.305>things <00:43:27.505>that <00:43:27.705>make <00:43:27.905>animation <00:43:28.105>destroy <00:43:28.305>the <00:43:28.505>ux.

650
00:43:30.785 --> 00:43:35.165
<00:43:30.785>And <00:43:30.912>that's <00:43:31.039>when <00:43:31.166>you <00:43:31.294>take <00:43:31.421>away <00:43:31.548>options, <00:43:31.675>when <00:43:31.803>you <00:43:31.930>take <00:43:32.057>away <00:43:32.185>agency,

651
00:43:35.595 --> 00:43:40.325
<00:43:35.595>when <00:43:35.711>you <00:43:35.828>take <00:43:35.944>away <00:43:36.061>wellbeing <00:43:36.178>and <00:43:36.294>you, <00:43:36.411>when <00:43:36.528>you <00:43:36.645>don't <00:43:36.761>add, <00:43:36.878>add <00:43:36.995>much,

652
00:43:40.665 --> 00:43:45.045
<00:43:40.665>and <00:43:40.805>when <00:43:40.945>it's <00:43:41.085>completely <00:43:41.225>inaccessible, <00:43:41.365>which <00:43:41.505>is <00:43:41.645>what <00:43:41.785>what <00:43:41.925>happens <00:43:42.065>with,

653
00:43:45.575 --> 00:43:48.125
<00:43:45.575>sadly, <00:43:45.808>with <00:43:46.041>the, <00:43:46.274>uh, <00:43:46.508>getting <00:43:46.741>Mesopotamia <00:43:46.975>site

654
00:43:51.365 --> 00:43:56.215
<00:43:51.365>when <00:43:51.464>you <00:43:51.564>decide <00:43:51.665>to <00:43:51.765>use <00:43:51.865>animation <00:43:51.964>in <00:43:52.064>your <00:43:52.165>work <00:43:52.265>or <00:43:52.365>when <00:43:52.464>a <00:43:52.564>client <00:43:52.665>requests <00:43:52.765>that

655
00:43:56.215 --> 00:43:59.975
<00:43:56.215>you <00:43:56.355>use <00:43:56.495>animation <00:43:56.635>in <00:43:56.775>your <00:43:56.915>work <00:43:57.055>before <00:43:57.195>you <00:43:57.335>do <00:43:57.475>anything <00:43:57.615>else.

656
00:44:00.595 --> 00:44:04.935
<00:44:00.595>Simple <00:44:00.750>guideline <00:44:00.906>number <00:44:01.061>one <00:44:01.217>is <00:44:01.372>to <00:44:01.528>ask <00:44:01.683>yourself <00:44:01.839>this <00:44:01.995>question.

657
00:44:06.795 --> 00:44:11.165
<00:44:06.795>Will <00:44:07.028>this <00:44:07.261>animation <00:44:07.495>meaningfully <00:44:07.728>improve <00:44:07.961>the <00:44:08.195>experience?

658
00:44:12.715 --> 00:44:16.785
<00:44:12.715>If <00:44:12.842>the <00:44:12.969>answer <00:44:13.096>is <00:44:13.224>yes, <00:44:13.351>do <00:44:13.478>it. <00:44:13.605>If <00:44:13.733>the <00:44:13.860>answer <00:44:13.987>is <00:44:14.115>no,

659
00:44:17.855 --> 00:44:22.805
<00:44:17.855>don't <00:44:17.971>do <00:44:18.088>it. <00:44:18.205>It's <00:44:18.321>really <00:44:18.438>simple. <00:44:18.555>Honestly, <00:44:18.671>that's <00:44:18.788>all <00:44:18.905>there <00:44:19.021>is <00:44:19.138>to <00:44:19.255>it.

660
00:44:23.465 --> 00:44:28.285
<00:44:23.465>Simple <00:44:23.592>guideline <00:44:23.719>number, <00:44:23.846>number <00:44:23.974>two. <00:44:24.101>And <00:44:24.228>second <00:44:24.355>question <00:44:24.483>to <00:44:24.610>ask <00:44:24.737>yourself <00:44:24.865>is,

661
00:44:29.305 --> 00:44:34.085
<00:44:29.305>will <00:44:29.480>this <00:44:29.654>animation <00:44:29.830>make <00:44:30.004>the <00:44:30.180>whole <00:44:30.355>site <00:44:30.529>invisible <00:44:30.705>to

662
00:44:34.085 --> 00:44:38.955
<00:44:34.085>someone? <00:44:34.260>If <00:44:34.435>the <00:44:34.610>answer <00:44:34.785>is <00:44:34.960>yes, <00:44:35.135>don't <00:44:35.310>do <00:44:35.485>it.

663
00:44:39.615 --> 00:44:44.035
<00:44:39.615>If <00:44:39.754>the <00:44:39.895>answer <00:44:40.035>is <00:44:40.174>no, <00:44:40.314>do <00:44:40.455>it. <00:44:40.595>That's <00:44:40.734>it. <00:44:40.875>Once <00:44:41.015>again,

664
00:44:44.695 --> 00:44:49.075
<00:44:44.695>if <00:44:44.802>you <00:44:44.910>do <00:44:45.018>do <00:44:45.125>it, <00:44:45.233>just <00:44:45.341>make <00:44:45.448>sure <00:44:45.556>that <00:44:45.664>you <00:44:45.771>follow <00:44:45.879>the <00:44:45.987>pause, <00:44:46.095>stop,

665
00:44:49.265 --> 00:44:50.995
<00:44:49.265>hide <00:44:49.964>wicker <00:44:50.665>guideline.

666
00:44:51.335 --> 00:44:56.275
<00:44:51.335>You <00:44:51.451>set <00:44:51.568>to <00:44:51.685>not <00:44:51.801>contain <00:44:51.918>either <00:44:52.035>blinking <00:44:52.151>or <00:44:52.268>flashing. <00:44:52.385>You <00:44:52.501>set <00:44:52.618>or <00:44:52.735>text,

667
00:44:56.585 --> 00:44:59.315
<00:44:56.585>text, <00:44:56.818>uh, <00:44:57.051>cap <00:44:57.285>or <00:44:57.518>captions <00:44:57.751>wherever <00:44:57.985>possible.

668
00:45:00.055 --> 00:45:04.155
<00:45:00.055>Switch <00:45:00.182>for <00:45:00.309>a <00:45:00.436>non-auto <00:45:00.564>play <00:45:00.691>video. <00:45:00.818>Always <00:45:00.945>never <00:45:01.073>have <00:45:01.200>an <00:45:01.327>autoplay <00:45:01.455>video.

669
00:45:05.495 --> 00:45:08.915
<00:45:05.495>Can <00:45:05.634>you <00:45:05.775>use <00:45:05.915>a <00:45:06.055>still <00:45:06.194>image? <00:45:06.335>Instead, <00:45:06.475>always <00:45:06.615>ask <00:45:06.755>yourself <00:45:06.895>this,

670
00:45:09.995 --> 00:45:12.525
<00:45:09.995>because <00:45:10.275>to <00:45:10.555>be <00:45:10.835>creative <00:45:11.115>and <00:45:11.395>accessible,

671
00:45:12.625 --> 00:45:15.725
<00:45:12.625>you <00:45:12.765>need <00:45:12.905>to <00:45:13.045>not <00:45:13.185>think <00:45:13.325>that <00:45:13.465>you're <00:45:13.605>creating <00:45:13.745>a <00:45:13.885>visual, <00:45:14.025>uh,

672
00:45:15.835 --> 00:45:17.525
<00:45:15.835>display <00:45:16.115>or <00:45:16.395>a <00:45:16.675>piece <00:45:16.955>of <00:45:17.235>art.

673
00:45:18.305 --> 00:45:21.125
<00:45:18.305>You <00:45:18.585>are <00:45:18.865>creating <00:45:19.145>an <00:45:19.424>interactive <00:45:19.705>tool,

674
00:45:21.355 --> 00:45:25.965
<00:45:21.355>something <00:45:21.471>that's <00:45:21.588>there <00:45:21.705>for <00:45:21.821>humans <00:45:21.938>to <00:45:22.055>use, <00:45:22.171>and <00:45:22.288>that <00:45:22.405>needs <00:45:22.521>to <00:45:22.638>be <00:45:22.755>usable

675
00:45:27.465 --> 00:45:31.845
<00:45:27.465>and <00:45:27.572>it <00:45:27.680>needs <00:45:27.788>to <00:45:27.895>be <00:45:28.003>accessible. <00:45:28.111>It <00:45:28.218>needs <00:45:28.326>to <00:45:28.434>be <00:45:28.541>a <00:45:28.649>tool <00:45:28.757>that <00:45:28.865>everybody,

676
00:45:32.205 --> 00:45:36.725
<00:45:32.205>regardless <00:45:32.345>of <00:45:32.485>their <00:45:32.625>ability, <00:45:32.765>uh, <00:45:32.904>can <00:45:33.045>be <00:45:33.185>able <00:45:33.325>to <00:45:33.465>interact <00:45:33.605>with.

677
00:45:37.825 --> 00:45:40.885
<00:45:37.825>And <00:45:38.024>let's <00:45:38.225>say <00:45:38.424>it <00:45:38.625>with <00:45:38.825>Tim <00:45:39.024>Burners <00:45:39.225>Lee,

678
00:45:41.545 --> 00:45:45.245
<00:45:41.545>the <00:45:41.720>power <00:45:41.895>of <00:45:42.070>the <00:45:42.245>web <00:45:42.420>is <00:45:42.595>in <00:45:42.770>its <00:45:42.945>universality.

679
00:45:46.265 --> 00:45:48.165
<00:45:46.265>Access <00:45:46.964>by <00:45:47.665>everyone,

680
00:45:48.685 --> 00:45:51.965
<00:45:48.685>regardless <00:45:48.918>of <00:45:49.151>disability <00:45:49.384>is <00:45:49.618>an <00:45:49.851>essential <00:45:50.085>aspect.

681
00:45:53.345 --> 00:45:57.925
<00:45:53.345>That's <00:45:53.438>it <00:45:53.531>from <00:45:53.625>me <00:45:53.718>today. <00:45:53.811>Thank <00:45:53.904>you <00:45:53.998>so <00:45:54.091>much. <00:45:54.185>And <00:45:54.278>I <00:45:54.371>didn't <00:45:54.464>edit <00:45:54.558>the <00:45:54.651>last <00:45:54.745>slide.

682
00:45:58.945 --> 00:46:02.805
<00:45:58.945>Ah, <00:45:59.085>so <00:45:59.225>I'm <00:45:59.365>gonna <00:45:59.505>go <00:45:59.645>back <00:45:59.785>to <00:45:59.925>the <00:46:00.065>one, <00:46:00.205>but <00:46:00.345>last,

683
00:46:03.595 --> 00:46:04.428
<00:46:03.595>here <00:46:03.969>we <00:46:04.344>are.

684
00:46:09.375 --> 00:46:14.355
<00:46:09.375>Hey, <00:46:09.462>great. <00:46:09.550>So, <00:46:09.637>um, <00:46:09.725>yeah, <00:46:09.812>that <00:46:09.900>was <00:46:09.987>a <00:46:10.075>lot <00:46:10.162>to <00:46:10.250>take <00:46:10.337>in <00:46:10.425>a <00:46:10.512>lot <00:46:10.600>of <00:46:10.687>designy <00:46:10.775>things,

685
00:46:14.475 --> 00:46:17.755
<00:46:14.475>a <00:46:14.602>lot <00:46:14.729>of <00:46:14.856>like, <00:46:14.984>uh, <00:46:15.111>creative <00:46:15.238>things. <00:46:15.365>I <00:46:15.493>like <00:46:15.620>the, <00:46:15.747>uh, <00:46:15.875>um,

686
00:46:18.425 --> 00:46:21.875
<00:46:18.425>it's <00:46:18.552>amazing <00:46:18.679>how <00:46:18.806>these <00:46:18.934>things <00:46:19.061>become <00:46:19.188>more <00:46:19.315>and <00:46:19.443>more <00:46:19.570>apparent <00:46:19.697>when, <00:46:19.825>uh,

687
00:46:21.875 --> 00:46:24.435
<00:46:21.875>when <00:46:22.075>there's <00:46:22.275>issues <00:46:22.475>in <00:46:22.675>health. <00:46:22.875>In <00:46:23.075>Health <00:46:23.275>General.

688
00:46:25.515 --> 00:46:27.675
<00:46:25.515>I <00:46:25.642>have <00:46:25.769>a <00:46:25.896>lot <00:46:26.024>of <00:46:26.151>friends <00:46:26.278>who <00:46:26.405>are <00:46:26.533>actually <00:46:26.660>suffering <00:46:26.787>from, <00:46:26.915>uh,

689
00:46:27.675 --> 00:46:28.595
<00:46:27.675>suffering <00:46:27.951>from <00:46:28.227>long <00:46:28.502>covid.

690
00:46:29.015 --> 00:46:32.795
<00:46:29.015>So <00:46:29.154>before <00:46:29.295>they <00:46:29.435>didn't <00:46:29.575>have <00:46:29.714>animation <00:46:29.855>problems <00:46:29.995>or <00:46:30.134>like <00:46:30.275>brightness <00:46:30.415>problems,

691
00:46:32.855 --> 00:46:34.395
<00:46:32.855>but <00:46:33.086>it <00:46:33.317>keeps <00:46:33.548>coming <00:46:33.779>more <00:46:34.010>and <00:46:34.241>more.

692
00:46:34.695 --> 00:46:38.515
<00:46:34.695>So <00:46:34.788>that's <00:46:34.881>something <00:46:34.975>that <00:46:35.068>we <00:46:35.161>will <00:46:35.255>have <00:46:35.348>to <00:46:35.441>deal <00:46:35.535>with <00:46:35.628>now, <00:46:35.721>uh, <00:46:35.815>more <00:46:35.908>than <00:46:36.001>ever. <00:46:36.095>Um,

693
00:46:38.755 --> 00:46:42.075
<00:46:38.755>I <00:46:38.862>think <00:46:38.970>it's <00:46:39.078>also <00:46:39.185>very <00:46:39.293>interesting <00:46:39.401>to <00:46:39.508>see <00:46:39.616>that <00:46:39.724>every <00:46:39.831>operating <00:46:39.939>system <00:46:40.047>allows <00:46:40.155>you

694
00:46:42.075 --> 00:46:44.435
<00:46:42.075>to <00:46:42.274>actually <00:46:42.475>say, <00:46:42.674>don't <00:46:42.875>show <00:46:43.075>animations <00:46:43.274>at <00:46:43.475>all.

695
00:46:44.855 --> 00:46:48.875
<00:46:44.855>And <00:46:44.962>it's <00:46:45.070>actually <00:46:45.178>kind <00:46:45.285>of <00:46:45.393>sad <00:46:45.501>how <00:46:45.608>many <00:46:45.716>websites <00:46:45.824>don't, <00:46:45.931>uh, <00:46:46.039>actually <00:46:46.147>do <00:46:46.255>that.

696
00:46:49.455 --> 00:46:50.715
<00:46:49.455>And <00:46:49.681>it's <00:46:49.908>a <00:46:50.135>very <00:46:50.362>simple <00:46:50.589>thing.

697
00:46:50.715 --> 00:46:52.915
<00:46:50.715>It's <00:46:50.870>like <00:46:51.026>there's <00:46:51.181>ACSS <00:46:51.337>media <00:46:51.492>query <00:46:51.648>that <00:46:51.803>you <00:46:51.959>can <00:46:52.115>use.

698
00:46:52.915 --> 00:46:56.275
<00:46:52.915>There's <00:46:53.015>a <00:46:53.115>JavaScript <00:46:53.215>media <00:46:53.315>query <00:46:53.415>that <00:46:53.515>you <00:46:53.615>can <00:46:53.715>use <00:46:53.815>where <00:46:53.915>you <00:46:54.015>can <00:46:54.115>actually <00:46:54.215>read <00:46:54.315>if

699
00:46:56.275 --> 00:46:58.755
<00:46:56.275>the <00:46:56.382>user <00:46:56.490>wants <00:46:56.598>to <00:46:56.705>have <00:46:56.813>animation <00:46:56.921>or <00:46:57.028>if <00:46:57.136>they <00:46:57.244>don't <00:46:57.351>want <00:46:57.459>to <00:46:57.567>have <00:46:57.675>animation.

700
00:46:58.775 --> 00:47:01.955
<00:46:58.775>And <00:46:58.902>if <00:46:59.029>you, <00:46:59.156>if <00:46:59.284>they <00:46:59.411>have <00:46:59.538>turned <00:46:59.665>it <00:46:59.793>off, <00:46:59.920>nothing <00:47:00.047>should <00:47:00.175>animate.

701
00:47:01.955 --> 00:47:05.395
<00:47:01.955>But <00:47:02.082>sadly <00:47:02.209>enough, <00:47:02.336>90% <00:47:02.464>of <00:47:02.591>the <00:47:02.718>web <00:47:02.845>still <00:47:02.973>does <00:47:03.100>to <00:47:03.227>a <00:47:03.355>degree.

702
00:47:06.615 --> 00:47:09.275
<00:47:06.615>It <00:47:06.895>was <00:47:07.174>also, <00:47:07.455>uh, <00:47:07.734>uh, <00:47:08.015>it's,

703
00:47:09.275 --> 00:47:13.955
<00:47:09.275>it's <00:47:09.382>fascinating <00:47:09.490>how <00:47:09.598>people <00:47:09.705>just <00:47:09.813>don't <00:47:09.921>know <00:47:10.028>that <00:47:10.136>for <00:47:10.244>somebody <00:47:10.351>it <00:47:10.459>needs <00:47:10.567>to <00:47:10.675>be,

704
00:47:14.095 --> 00:47:17.475
<00:47:14.095>uh, <00:47:14.234>different. <00:47:14.375>Do <00:47:14.515>you <00:47:14.654>think <00:47:14.794>the <00:47:14.935>idea <00:47:15.075>of <00:47:15.214>creativity <00:47:15.355>in <00:47:15.495>levels,

705
00:47:17.785 --> 00:47:20.275
<00:47:17.785>like <00:47:17.984>in <00:47:18.185>like <00:47:18.384>it's <00:47:18.585>a <00:47:18.785>picture, <00:47:18.984>it <00:47:19.185>animates,

706
00:47:20.335 --> 00:47:25.315
<00:47:20.335>it <00:47:20.422>scrolls <00:47:20.510>and <00:47:20.597>animates <00:47:20.685>when <00:47:20.772>and <00:47:20.860>if <00:47:20.947>the <00:47:21.035>user <00:47:21.122>needs <00:47:21.210>to <00:47:21.297>is <00:47:21.385>too <00:47:21.472>much <00:47:21.560>to <00:47:21.647>ask <00:47:21.735>from

707
00:47:25.315 --> 00:47:27.595
<00:47:25.315>people <00:47:25.455>that <00:47:25.595>normally <00:47:25.735>they <00:47:25.875>don't <00:47:26.015>have <00:47:26.155>the <00:47:26.295>budget <00:47:26.435>to <00:47:26.575>do <00:47:26.715>that,

708
00:47:27.615 --> 00:47:30.030
<00:47:27.615>but <00:47:27.754>they <00:47:27.895>have <00:47:28.035>one <00:47:28.174>budget <00:47:28.314>to <00:47:28.455>do <00:47:28.595>a <00:47:28.734>great <00:47:28.875>animation <00:47:29.015>instead.

709
00:47:32.085 --> 00:47:36.585
<00:47:32.085>That's <00:47:32.225>a <00:47:32.365>really <00:47:32.505>interesting <00:47:32.645>point. <00:47:32.785>Uh, <00:47:32.925>Chris, <00:47:33.065>I <00:47:33.205>hadn't <00:47:33.345>considered <00:47:33.485>it.

710
00:47:37.205 --> 00:47:41.565
<00:47:37.205>Um, <00:47:37.485>the <00:47:37.765>thing <00:47:38.045>is <00:47:38.325>that <00:47:38.605>I,

711
00:47:42.445 --> 00:47:47.125
<00:47:42.445>I, <00:47:42.545>I <00:47:42.645>mean <00:47:42.745>obviously <00:47:42.845>creativity <00:47:42.945>for <00:47:43.045>the <00:47:43.145>sake <00:47:43.245>of <00:47:43.345>it <00:47:43.445>has <00:47:43.545>a <00:47:43.645>place. <00:47:43.745>I <00:47:43.845>mean,

712
00:47:47.125 --> 00:47:48.805
<00:47:47.125>like <00:47:47.325>I <00:47:47.525>said, <00:47:47.725>I'm <00:47:47.925>an <00:47:48.125>art <00:47:48.325>historian <00:47:48.525>by,

713
00:47:49.025 --> 00:47:52.325
<00:47:49.025>by <00:47:49.258>training <00:47:49.491>first <00:47:49.725>and <00:47:49.958>first <00:47:50.191>of <00:47:50.425>all,

714
00:47:52.425 --> 00:47:55.565
<00:47:52.425>not <00:47:52.600>first <00:47:52.775>and <00:47:52.950>firm <00:47:53.125>foremost <00:47:53.300>anymore, <00:47:53.475>but <00:47:53.650>so <00:47:53.825>I,

715
00:47:55.685 --> 00:47:59.565
<00:47:55.685>I <00:47:55.884>absolutely <00:47:56.085>see <00:47:56.285>the <00:47:56.485>role <00:47:56.685>that <00:47:56.884>creativity <00:47:57.085>plays.

716
00:47:59.985 --> 00:48:03.125
<00:47:59.985>But <00:48:00.125>I <00:48:00.265>think <00:48:00.405>that <00:48:00.545>the, <00:48:00.685>the, <00:48:00.825>my <00:48:00.965>answer <00:48:01.105>to <00:48:01.245>that <00:48:01.385>is

717
00:48:04.825 --> 00:48:07.845
<00:48:04.825>do <00:48:05.000>you <00:48:05.174>need <00:48:05.350>the <00:48:05.524>interact? <00:48:05.700>Is <00:48:05.875>it, <00:48:06.049>are <00:48:06.225>you,

718
00:48:07.865 --> 00:48:12.805
<00:48:07.865>are <00:48:07.972>you <00:48:08.080>creating <00:48:08.188>an <00:48:08.295>art <00:48:08.403>piece <00:48:08.511>that <00:48:08.618>needs <00:48:08.726>to <00:48:08.834>be <00:48:08.941>received <00:48:09.049>or <00:48:09.157>are <00:48:09.265>you

719
00:48:13.005 --> 00:48:16.685
<00:48:13.005>creating <00:48:13.121>a <00:48:13.238>tool <00:48:13.355>that <00:48:13.471>that <00:48:13.588>needs <00:48:13.705>to <00:48:13.821>be <00:48:13.938>interacted <00:48:14.055>with? <00:48:14.171>That's <00:48:14.288>my <00:48:14.405>first,

720
00:48:17.025 --> 00:48:20.685
<00:48:17.025>that's <00:48:17.125>the <00:48:17.225>first <00:48:17.325>question <00:48:17.425>that <00:48:17.525>I <00:48:17.625>think <00:48:17.725>you <00:48:17.825>need <00:48:17.925>to <00:48:18.025>ask <00:48:18.125>yourself <00:48:18.225>before <00:48:18.325>you <00:48:18.425>apply

721
00:48:20.685 --> 00:48:24.685
<00:48:20.685>any <00:48:20.801>of <00:48:20.918>the <00:48:21.035>degrees <00:48:21.151>of <00:48:21.268>that <00:48:21.384>you, <00:48:21.501>that <00:48:21.618>you <00:48:21.735>are, <00:48:21.851>that <00:48:21.968>you <00:48:22.085>mentioned.

722
00:48:24.795 --> 00:48:28.965
<00:48:24.795>Because <00:48:24.922>I <00:48:25.049>think <00:48:25.176>that <00:48:25.304>we <00:48:25.431>saw <00:48:25.558>that <00:48:25.685>in <00:48:25.813>the <00:48:25.940>laminate <00:48:26.067>laminate <00:48:26.195>website.

723
00:48:29.215 --> 00:48:32.725
<00:48:29.215>Definitely <00:48:29.448>animation <00:48:29.681>there <00:48:29.915>plays <00:48:30.148>an <00:48:30.381>important <00:48:30.615>role.

724
00:48:32.825 --> 00:48:35.605
<00:48:32.825>It <00:48:33.024>actually <00:48:33.225>does <00:48:33.424>aid <00:48:33.625>cognition <00:48:33.825>and <00:48:34.024>so <00:48:34.225>on.

725
00:48:35.745 --> 00:48:40.645
<00:48:35.745>So <00:48:35.861>if <00:48:35.978>they <00:48:36.095>hadn't <00:48:36.211>done <00:48:36.328>that, <00:48:36.444>uh, <00:48:36.561>applied <00:48:36.678>that <00:48:36.795>skill <00:48:36.911>that <00:48:37.028>the, <00:48:37.145>the,

726
00:48:41.045 --> 00:48:44.285
<00:48:41.045>I <00:48:41.220>think <00:48:41.395>the <00:48:41.570>website <00:48:41.745>would've <00:48:41.920>suffered. <00:48:42.095>But <00:48:42.270>your <00:48:42.445>sense,

727
00:48:44.385 --> 00:48:48.645
<00:48:44.385>if <00:48:44.512>you <00:48:44.639>have <00:48:44.766>the <00:48:44.894>budget <00:48:45.021>for <00:48:45.148>only <00:48:45.275>just <00:48:45.403>one <00:48:45.530>great <00:48:45.657>animation <00:48:45.785>and,

728
00:48:48.945 --> 00:48:50.565
<00:48:48.945>and <00:48:49.645>that <00:48:50.345>animation

729
00:48:52.235 --> 00:48:56.225
<00:48:52.235>can't <00:48:52.362>be <00:48:52.489>received <00:48:52.616>by <00:48:52.744>everyone, <00:48:52.871>then <00:48:52.998>you <00:48:53.125>should, <00:48:53.253>that <00:48:53.380>should <00:48:53.507>be <00:48:53.635>your,

730
00:48:56.455 --> 00:49:01.145
<00:48:56.455>that <00:48:56.595>should <00:48:56.735>be <00:48:56.875>your, <00:48:57.015>uh, <00:48:57.154>your <00:48:57.295>decision <00:48:57.435>made. <00:48:57.575>No, <00:48:57.715>basically. <00:48:57.855>Mm-Hmm.

731
00:49:01.445 --> 00:49:01.905
<00:49:01.445>And <00:49:01.859>I,

732
00:49:01.905 --> 00:49:06.905
<00:49:01.905>I <00:49:02.032>find <00:49:02.159>really <00:49:02.286>interesting <00:49:02.414>what <00:49:02.541>you <00:49:02.668>said <00:49:02.795>about <00:49:02.923>how <00:49:03.050>we <00:49:03.177>only <00:49:03.305>really

733
00:49:06.905 --> 00:49:07.825
<00:49:06.905>realize, <00:49:07.319>you <00:49:07.732>know,

734
00:49:07.825 --> 00:49:12.105
<00:49:07.825>like <00:49:07.932>your <00:49:08.040>friends <00:49:08.148>that <00:49:08.255>now <00:49:08.363>have <00:49:08.471>long <00:49:08.578>covid <00:49:08.686>are <00:49:08.794>now <00:49:08.901>suffering <00:49:09.009>from <00:49:09.117>certain <00:49:09.225>things

735
00:49:12.105 --> 00:49:13.665
<00:49:12.105>that <00:49:12.385>it <00:49:12.665>didn't <00:49:12.945>bother <00:49:13.225>them <00:49:13.505>before.

736
00:49:14.245 --> 00:49:17.865
<00:49:14.245>So <00:49:14.420>I <00:49:14.595>think <00:49:14.770>that <00:49:14.944>that's <00:49:15.120>exactly <00:49:15.295>what <00:49:15.470>we <00:49:15.645>as

737
00:49:19.025 --> 00:49:21.025
<00:49:19.025>champions <00:49:19.305>of <00:49:19.585>accessibility <00:49:19.865>need <00:49:20.145>to <00:49:20.425>do,

738
00:49:21.295 --> 00:49:25.605
<00:49:21.295>need <00:49:21.422>to <00:49:21.549>not <00:49:21.676>wait <00:49:21.804>for <00:49:21.931>the <00:49:22.058>problem <00:49:22.185>to <00:49:22.313>be <00:49:22.440>ours <00:49:22.567>before <00:49:22.695>we,

739
00:49:26.185 --> 00:49:29.245
<00:49:26.185>we <00:49:26.360>make <00:49:26.535>things <00:49:26.710>accessible. <00:49:26.884>I <00:49:27.060>think <00:49:27.235>that's, <00:49:27.410>to <00:49:27.585>me,

740
00:49:29.245 --> 00:49:31.045
<00:49:29.245>that's <00:49:29.595>the <00:49:29.944>most <00:49:30.295>important <00:49:30.645>thing.

741
00:49:31.075 --> 00:49:35.725
<00:49:31.075>It's <00:49:31.168>like <00:49:31.261>deciding <00:49:31.355>that <00:49:31.448>even <00:49:31.541>though <00:49:31.634>I <00:49:31.728>can <00:49:31.821>read <00:49:31.915>the <00:49:32.008>slides <00:49:32.101>and <00:49:32.194>I <00:49:32.288>can <00:49:32.381>see <00:49:32.475>the

742
00:49:35.725 --> 00:49:38.365
<00:49:35.725>images, <00:49:36.005>someone <00:49:36.285>like <00:49:36.565>my <00:49:36.845>friend <00:49:37.125>Laa,

743
00:49:38.395 --> 00:49:42.405
<00:49:38.395>whom <00:49:38.535>I <00:49:38.675>mentioned <00:49:38.815>won't <00:49:38.955>see <00:49:39.095>them. <00:49:39.235>So <00:49:39.375>can <00:49:39.515>I <00:49:39.655>make <00:49:39.795>the,

744
00:49:42.705 --> 00:49:47.605
<00:49:42.705>my <00:49:42.832>talk <00:49:42.959>as <00:49:43.086>understandable <00:49:43.214>to <00:49:43.341>for <00:49:43.468>him, <00:49:43.595>even <00:49:43.723>though <00:49:43.850>I <00:49:43.977>can <00:49:44.105>see,

745
00:49:47.625 --> 00:49:51.205
<00:49:47.625>so <00:49:47.725>I <00:49:47.825>think <00:49:47.925>that's, <00:49:48.025>sorry, <00:49:48.125>I <00:49:48.225>sort <00:49:48.325>of <00:49:48.425>went <00:49:48.525>slightly, <00:49:48.625>went <00:49:48.725>off <00:49:48.825>on <00:49:48.925>a <00:49:49.025>tangent.

746
00:49:52.745 --> 00:49:53.885
<00:49:52.745>No, <00:49:52.916>it <00:49:53.087>is, <00:49:53.258>uh, <00:49:53.429>uh, <00:49:53.600>I <00:49:53.771>mean,

747
00:49:53.885 --> 00:49:57.045
<00:49:53.885>alternative <00:49:54.001>text <00:49:54.118>has <00:49:54.235>always <00:49:54.351>been <00:49:54.468>a <00:49:54.585>thing <00:49:54.701>that <00:49:54.818>people <00:49:54.935>were <00:49:55.051>just <00:49:55.168>worrying <00:49:55.285>about.

748
00:49:57.185 --> 00:49:59.605
<00:49:57.185>And <00:49:57.312>I <00:49:57.439>love <00:49:57.566>that. <00:49:57.694>Uh, <00:49:57.821>a <00:49:57.948>few <00:49:58.075>weeks <00:49:58.203>ago <00:49:58.330>in <00:49:58.457>our <00:49:58.585>newsletter,

749
00:49:59.625 --> 00:50:03.805
<00:49:59.625>we <00:49:59.718>had <00:49:59.811>a <00:49:59.905>website <00:49:59.998>that <00:50:00.091>I <00:50:00.185>found <00:50:00.278>that <00:50:00.371>is <00:50:00.465>a <00:50:00.558>gallery <00:50:00.651>of <00:50:00.745>great <00:50:00.838>accessible <00:50:00.931>text <00:50:01.025>that

750
00:50:03.805 --> 00:50:05.205
<00:50:03.805>basically <00:50:04.225>shows <00:50:04.645>like <00:50:05.065>what,

751
00:50:05.205 --> 00:50:09.925
<00:50:05.205>what <00:50:05.321>descriptions <00:50:05.438>people <00:50:05.555>gave <00:50:05.671>for <00:50:05.788>images <00:50:05.904>that <00:50:06.021>was <00:50:06.138>engaging <00:50:06.255>writing <00:50:06.371>and <00:50:06.488>not <00:50:06.605>just

752
00:50:09.925 --> 00:50:13.925
<00:50:09.925>like <00:50:10.018>photo <00:50:10.111>of <00:50:10.205>dog <00:50:10.298>kind <00:50:10.391>of <00:50:10.485>thing. <00:50:10.578>So <00:50:10.671>I <00:50:10.765>think <00:50:10.858>there <00:50:10.951>is <00:50:11.045>a, <00:50:11.138>there's <00:50:11.231>an <00:50:11.325>art,

753
00:50:13.925 --> 00:50:18.325
<00:50:13.925>there's <00:50:14.012>a <00:50:14.100>creativity <00:50:14.187>and <00:50:14.275>an <00:50:14.362>art <00:50:14.450>to <00:50:14.537>that <00:50:14.625>one <00:50:14.712>as <00:50:14.800>well. <00:50:14.887>And <00:50:14.975>I <00:50:15.062>think <00:50:15.150>it <00:50:15.237>actually <00:50:15.325>is,

754
00:50:18.385 --> 00:50:22.405
<00:50:18.385>is <00:50:18.501>a <00:50:18.618>great <00:50:18.735>opportunity <00:50:18.851>also <00:50:18.968>for <00:50:19.085>search <00:50:19.201>engines <00:50:19.318>and <00:50:19.435>for <00:50:19.551>indexing <00:50:19.668>things <00:50:19.785>yourself

755
00:50:22.405 --> 00:50:24.365
<00:50:22.405>that <00:50:22.605>if <00:50:22.805>you <00:50:23.005>have <00:50:23.205>this <00:50:23.405>in <00:50:23.605>your <00:50:23.805>HTML,

756
00:50:24.515 --> 00:50:27.645
<00:50:24.515>that <00:50:24.631>your <00:50:24.748>images <00:50:24.865>become <00:50:24.981>accessible <00:50:25.098>not <00:50:25.214>only <00:50:25.331>to <00:50:25.448>people <00:50:25.565>with <00:50:25.681>a <00:50:25.798>screen <00:50:25.915>reader,

757
00:50:27.665 --> 00:50:29.565
<00:50:27.665>but <00:50:27.865>the <00:50:28.065>whole <00:50:28.265>world <00:50:28.465>and <00:50:28.665>findable <00:50:28.865>as <00:50:29.065>well.

758
00:50:30.035 --> 00:50:33.485
<00:50:30.035>Like <00:50:30.134>you <00:50:30.234>find <00:50:30.335>content <00:50:30.435>when <00:50:30.535>there's <00:50:30.634>a <00:50:30.734>good <00:50:30.835>alternative <00:50:30.935>text <00:50:31.035>in <00:50:31.134>the <00:50:31.234>image <00:50:31.335>that <00:50:31.435>is,

759
00:50:33.495 --> 00:50:37.565
<00:50:33.495>might <00:50:33.595>not <00:50:33.694>be <00:50:33.795>part <00:50:33.895>of <00:50:33.995>the <00:50:34.095>text <00:50:34.194>and <00:50:34.295>it's <00:50:34.395>actually <00:50:34.495>because <00:50:34.595>the <00:50:34.694>image <00:50:34.795>tells <00:50:34.895>the

760
00:50:37.565 --> 00:50:40.845
<00:50:37.565>story <00:50:37.740>otherwise. <00:50:37.915>Um, <00:50:38.090>as <00:50:38.265>somebody <00:50:38.440>who <00:50:38.615>worked <00:50:38.790>on <00:50:38.965>browsers,

761
00:50:40.845 --> 00:50:44.365
<00:50:40.845>the <00:50:40.952>other <00:50:41.060>problem <00:50:41.168>that <00:50:41.275>I <00:50:41.383>always <00:50:41.491>saw <00:50:41.598>is <00:50:41.706>that <00:50:41.814>people <00:50:41.921>underestimate <00:50:42.029>the <00:50:42.137>idea <00:50:42.245>of,

762
00:50:44.865 --> 00:50:47.165
<00:50:44.865>uh, <00:50:45.145>performance <00:50:45.424>and <00:50:45.705>animation. <00:50:45.984>If <00:50:46.265>your,

763
00:50:47.225 --> 00:50:49.165
<00:50:47.225>if <00:50:47.424>your <00:50:47.625>animation <00:50:47.825>looks <00:50:48.025>great <00:50:48.225>on <00:50:48.424>your <00:50:48.625>machine,

764
00:50:49.465 --> 00:50:53.965
<00:50:49.465>but <00:50:49.558>it <00:50:49.651>actually <00:50:49.745>is <00:50:49.838>like <00:50:49.931>shaking <00:50:50.025>and <00:50:50.118>like <00:50:50.211>making <00:50:50.305>my <00:50:50.398>fan <00:50:50.491>go <00:50:50.585>off <00:50:50.678>in <00:50:50.771>my <00:50:50.865>computer,

765
00:50:54.385 --> 00:50:56.365
<00:50:54.385>it <00:50:54.560>was <00:50:54.735>really <00:50:54.910>clearly <00:50:55.085>not <00:50:55.260>for <00:50:55.435>the <00:50:55.610>end <00:50:55.785>user,

766
00:50:56.465 --> 00:51:00.645
<00:50:56.465>but <00:50:56.558>for <00:50:56.651>you <00:50:56.745>to <00:50:56.838>actually <00:50:56.931>put <00:50:57.025>that <00:50:57.118>thing <00:50:57.211>in <00:50:57.305>there. <00:50:57.398>And <00:50:57.491>we <00:50:57.585>spent <00:50:57.678>years <00:50:57.771>of <00:50:57.865>making,

767
00:51:00.705 --> 00:51:05.285
<00:51:00.705>making <00:51:00.821>this <00:51:00.938>accessible <00:51:01.055>to <00:51:01.171>people <00:51:01.288>that <00:51:01.404>they <00:51:01.521>can <00:51:01.638>actually <00:51:01.755>control <00:51:01.871>and <00:51:01.988>see <00:51:02.105>their

768
00:51:05.285 --> 00:51:06.525
<00:51:05.285>animations. <00:51:05.843>But <00:51:06.401>the,

769
00:51:07.225 --> 00:51:11.085
<00:51:07.225>the <00:51:07.332>amount <00:51:07.440>of <00:51:07.548>unease <00:51:07.655>you <00:51:07.763>can <00:51:07.871>actually <00:51:07.978>cause <00:51:08.086>in <00:51:08.194>people <00:51:08.301>by <00:51:08.409>having <00:51:08.517>an <00:51:08.625>animation

770
00:51:11.085 --> 00:51:14.365
<00:51:11.085>that <00:51:11.225>is <00:51:11.365>not <00:51:11.505>fluid <00:51:11.645>is <00:51:11.785>incredible. <00:51:11.925>I <00:51:12.065>mean, <00:51:12.205>when <00:51:12.345>web, <00:51:12.485>uh,

771
00:51:14.365 --> 00:51:17.445
<00:51:14.365>when <00:51:14.464>web <00:51:14.564>GL <00:51:14.665>came <00:51:14.765>out <00:51:14.865>for <00:51:14.964>the <00:51:15.064>first <00:51:15.165>time <00:51:15.265>I <00:51:15.365>did <00:51:15.464>three <00:51:15.564>D <00:51:15.665>and <00:51:15.765>Web,

772
00:51:17.805 --> 00:51:21.565
<00:51:17.805>I <00:51:17.912>could <00:51:18.020>literally <00:51:18.128>make <00:51:18.235>people <00:51:18.343>throw <00:51:18.451>up <00:51:18.558>using <00:51:18.666>JavaScript <00:51:18.774>because <00:51:18.881>I <00:51:18.989>had <00:51:19.097>the <00:51:19.205>wrong

773
00:51:21.565 --> 00:51:24.445
<00:51:21.565>frames <00:51:21.765>per <00:51:21.965>second. <00:51:22.165>That <00:51:22.365>wasn't <00:51:22.565>possible <00:51:22.765>before <00:51:22.965>that.

774
00:51:24.865 --> 00:51:28.445
<00:51:24.865>So <00:51:24.958>a <00:51:25.051>lot <00:51:25.145>of <00:51:25.238>testing <00:51:25.331>has <00:51:25.424>to <00:51:25.518>go <00:51:25.611>into <00:51:25.705>these <00:51:25.798>things <00:51:25.891>before <00:51:25.984>they <00:51:26.078>go <00:51:26.171>in <00:51:26.265>there,

775
00:51:29.145 --> 00:51:33.645
<00:51:29.145>but <00:51:29.252>there's <00:51:29.360>a <00:51:29.468>marketing <00:51:29.575>side <00:51:29.683>to <00:51:29.791>it <00:51:29.898>where <00:51:30.006>people <00:51:30.114>expect <00:51:30.221>this <00:51:30.329>kind <00:51:30.437>of <00:51:30.545>stuff.

776
00:51:33.665 --> 00:51:35.645
<00:51:33.665>You <00:51:33.805>showed <00:51:33.945>the <00:51:34.085>web <00:51:34.225>of <00:51:34.365>arts <00:51:34.505>and <00:51:34.645>these <00:51:34.785>kind <00:51:34.925>of <00:51:35.065>things.

777
00:51:36.205 --> 00:51:39.685
<00:51:36.205>I <00:51:36.298>think <00:51:36.391>the <00:51:36.485>first <00:51:36.578>time <00:51:36.671>I <00:51:36.765>got <00:51:36.858>physically <00:51:36.951>sick <00:51:37.045>was <00:51:37.138>when <00:51:37.231>I <00:51:37.325>saw <00:51:37.418>the <00:51:37.511>word <00:51:37.605>scrolly

778
00:51:39.685 --> 00:51:42.185
<00:51:39.685>telling <00:51:40.151>instead <00:51:40.618>of <00:51:41.085>storytelling.

779
00:51:42.335 --> 00:51:45.785
<00:51:42.335>It's <00:51:42.442>basically <00:51:42.550>websites <00:51:42.658>that <00:51:42.765>tell <00:51:42.873>the <00:51:42.981>story <00:51:43.088>when <00:51:43.196>you <00:51:43.304>have <00:51:43.411>to <00:51:43.519>scroll <00:51:43.627>through <00:51:43.735>it.

780
00:51:46.325 --> 00:51:49.865
<00:51:46.325>And <00:51:46.432>that <00:51:46.540>became <00:51:46.648>a <00:51:46.755>whole <00:51:46.863>thing <00:51:46.971>that <00:51:47.078>also <00:51:47.186>para <00:51:47.294>like <00:51:47.401>scrolling <00:51:47.509>where <00:51:47.617>you <00:51:47.725>had

781
00:51:49.865 --> 00:51:52.065
<00:51:49.865>different <00:51:50.098>levels <00:51:50.331>of <00:51:50.564>animations <00:51:50.798>on <00:51:51.031>the <00:51:51.265>website.

782
00:51:52.445 --> 00:51:57.305
<00:51:52.445>It <00:51:52.545>was <00:51:52.645>just <00:51:52.745>seen <00:51:52.845>as <00:51:52.945>something <00:51:53.045>in <00:51:53.145>the <00:51:53.245>high-end <00:51:53.345>design <00:51:53.445>community <00:51:53.545>as <00:51:53.645>a <00:51:53.745>necessity <00:51:53.845>to

783
00:51:57.315 --> 00:51:58.148
<00:51:57.315>stand <00:51:58.064>out.

784
00:51:59.125 --> 00:52:03.585
<00:51:59.125>And <00:51:59.218>what <00:51:59.311>you <00:51:59.405>think <00:51:59.498>can <00:51:59.591>we <00:51:59.685>do <00:51:59.778>against <00:51:59.871>that <00:51:59.965>and <00:52:00.058>say <00:52:00.151>like, <00:52:00.245>this <00:52:00.338>is <00:52:00.431>actually, <00:52:00.525>uh,

785
00:52:03.585 --> 00:52:04.545
<00:52:03.585>this <00:52:03.801>is <00:52:04.017>a <00:52:04.233>pilot <00:52:04.449>trick.

786
00:52:04.545 --> 00:52:07.425
<00:52:04.545>This <00:52:04.685>is <00:52:04.825>not <00:52:04.965>really <00:52:05.105>something <00:52:05.245>that <00:52:05.385>the <00:52:05.525>website <00:52:05.665>should <00:52:05.805>work <00:52:05.945>with.

787
00:52:08.425 --> 00:52:12.405
<00:52:08.425>Is <00:52:08.532>there <00:52:08.640>a <00:52:08.748>a <00:52:08.855>way <00:52:08.963>to <00:52:09.071>actually <00:52:09.178>reward <00:52:09.286>people <00:52:09.394>for <00:52:09.501>having <00:52:09.609>a <00:52:09.717>layered <00:52:09.825>approach,

788
00:52:12.475 --> 00:52:16.485
<00:52:12.475>like <00:52:12.602>making <00:52:12.729>it <00:52:12.856>beautiful <00:52:12.984>in <00:52:13.111>every <00:52:13.238>way <00:52:13.365>without <00:52:13.493>animation, <00:52:13.620>without <00:52:13.747>being <00:52:13.875>visible?

789
00:52:17.735 --> 00:52:21.285
<00:52:17.735>Maybe <00:52:17.835>that's <00:52:17.935>time <00:52:18.035>for <00:52:18.135>a <00:52:18.235>new <00:52:18.335>web <00:52:18.435>award <00:52:18.535>that <00:52:18.635>actually <00:52:18.735>values <00:52:18.835>those <00:52:18.935>kind <00:52:19.035>of <00:52:19.135>things.

790
00:52:23.105 --> 00:52:27.965
<00:52:23.105>It <00:52:23.232>is <00:52:23.359>absolutely <00:52:23.486>the <00:52:23.614>time <00:52:23.741>for <00:52:23.868>that <00:52:23.995>because <00:52:24.123>when <00:52:24.250>I <00:52:24.377>want <00:52:24.505>to

791
00:52:27.965 --> 00:52:30.525
<00:52:27.965>find, <00:52:28.198>again, <00:52:28.431>I, <00:52:28.665>I'm <00:52:28.898>not <00:52:29.131>this <00:52:29.365>thing,

792
00:52:30.645 --> 00:52:35.205
<00:52:30.645>I <00:52:30.820>know <00:52:30.995>the <00:52:31.170>amount <00:52:31.345>of <00:52:31.520>technical <00:52:31.695>ability <00:52:31.870>and <00:52:32.045>imagination

793
00:52:35.675 --> 00:52:39.885
<00:52:35.675>that <00:52:35.830>goes <00:52:35.986>into <00:52:36.141>these <00:52:36.297>works, <00:52:36.452>and <00:52:36.608>it's <00:52:36.763>amazing. <00:52:36.919>It's <00:52:37.075>fantastic,

794
00:52:40.465 --> 00:52:45.085
<00:52:40.465>but <00:52:40.698>it's <00:52:40.931>literally <00:52:41.165>almost <00:52:41.398>nearly <00:52:41.631>always <00:52:41.865>inaccessible.

795
00:52:45.485 --> 00:52:50.205
<00:52:45.485>I <00:52:45.578>go <00:52:45.671>to <00:52:45.765>the <00:52:45.858>web <00:52:45.951>awards <00:52:46.045>to <00:52:46.138>find <00:52:46.231>examples <00:52:46.325>and <00:52:46.418>like <00:52:46.511>I <00:52:46.605>said <00:52:46.698>in <00:52:46.791>the <00:52:46.885>talk,

796
00:52:50.525 --> 00:52:52.885
<00:52:50.525>I <00:52:50.641>don't <00:52:50.758>have <00:52:50.875>to <00:52:50.991>work <00:52:51.108>hard <00:52:51.225>at <00:52:51.341>all. <00:52:51.458>It's <00:52:51.575>usually <00:52:51.691>the <00:52:51.808>first <00:52:51.925>one.

797
00:52:52.885 --> 00:52:55.645
<00:52:52.885>It's <00:52:53.085>usually <00:52:53.285>the <00:52:53.485>wi <00:52:53.685>the <00:52:53.885>winners. <00:52:54.085>So <00:52:54.285>yes,

798
00:52:56.165 --> 00:53:01.005
<00:52:56.165>I <00:52:56.281>think <00:52:56.398>that <00:52:56.515>there <00:52:56.631>is <00:52:56.748>now <00:52:56.865>is <00:52:56.981>the <00:52:57.098>time <00:52:57.215>to <00:52:57.331>create <00:52:57.448>awards <00:52:57.565>that

799
00:53:01.005 --> 00:53:01.838
<00:53:01.005>are <00:53:01.754>as,

800
00:53:02.615 --> 00:53:07.355
<00:53:02.615>as <00:53:02.848>prestigious <00:53:03.081>and <00:53:03.314>that <00:53:03.548>reward <00:53:03.781>creativity <00:53:04.015>that

801
00:53:07.415 --> 00:53:12.125
<00:53:07.415>is <00:53:07.695>also <00:53:07.975>accessible <00:53:08.255>because <00:53:08.535>how <00:53:08.815>do,

802
00:53:12.225 --> 00:53:15.325
<00:53:12.225>how <00:53:12.400>do <00:53:12.575>you <00:53:12.750>make <00:53:12.924>something <00:53:13.100>like <00:53:13.275>a <00:53:13.450>parallax, <00:53:13.625>uh,

803
00:53:15.555 --> 00:53:19.365
<00:53:15.555>scrolly <00:53:15.710>telling <00:53:15.866>animation <00:53:16.021>accessible? <00:53:16.177>I <00:53:16.332>don't <00:53:16.488>think <00:53:16.643>you, <00:53:16.799>you <00:53:16.955>can,

804
00:53:19.425 --> 00:53:23.725
<00:53:19.425>you <00:53:19.552>can <00:53:19.679>create <00:53:19.806>an <00:53:19.934>alternative <00:53:20.061>version <00:53:20.188>that <00:53:20.315>doesn't <00:53:20.443>have <00:53:20.570>the <00:53:20.697>scroll <00:53:20.825>animation

805
00:53:23.995 --> 00:53:27.765
<00:53:23.995>because <00:53:24.122>it, <00:53:24.249>I <00:53:24.376>think <00:53:24.504>it's, <00:53:24.631>it's <00:53:24.758>a, <00:53:24.885>it's <00:53:25.013>almost <00:53:25.140>a <00:53:25.267>philosophical <00:53:25.395>question.

806
00:53:27.875 --> 00:53:31.565
<00:53:27.875>It's <00:53:28.002>like, <00:53:28.129>are <00:53:28.256>we <00:53:28.384>excluding <00:53:28.511>the <00:53:28.638>PE <00:53:28.765>because, <00:53:28.893>and <00:53:29.020>this <00:53:29.147>actually, <00:53:29.275>it's,

807
00:53:31.565 --> 00:53:34.765
<00:53:31.565>it's <00:53:31.740>an <00:53:31.915>objection <00:53:32.090>that, <00:53:32.265>uh, <00:53:32.440>was <00:53:32.615>made <00:53:32.790>to <00:53:32.965>me.

808
00:53:35.345 --> 00:53:38.285
<00:53:35.345>Are <00:53:35.500>we <00:53:35.656>ex <00:53:35.811>excluding <00:53:35.967>the <00:53:36.122>people <00:53:36.278>that <00:53:36.433>are <00:53:36.589>not <00:53:36.745>bothered,

809
00:53:38.685 --> 00:53:43.245
<00:53:38.685>bothered <00:53:38.840>by <00:53:38.996>that <00:53:39.151>type <00:53:39.307>of <00:53:39.462>animation? <00:53:39.618>Well, <00:53:39.773>we're <00:53:39.929>saying, <00:53:40.085>well,

810
00:53:43.245 --> 00:53:47.965
<00:53:43.245>you <00:53:43.345>can't <00:53:43.444>do <00:53:43.545>that <00:53:43.645>because <00:53:43.745>that's <00:53:43.845>making <00:53:43.944>me <00:53:44.045>sick. <00:53:44.145>And <00:53:44.245>are <00:53:44.345>we, <00:53:44.444>I <00:53:44.545>don't <00:53:44.645>know,

811
00:53:48.065 --> 00:53:51.805
<00:53:48.065>uh, <00:53:48.220>maybe <00:53:48.376>is <00:53:48.531>the <00:53:48.687>answer <00:53:48.842>to <00:53:48.998>give <00:53:49.153>people <00:53:49.309>a <00:53:49.465>choice,

812
00:53:52.545 --> 00:53:55.165
<00:53:52.545>as <00:53:52.895>you <00:53:53.245>say, <00:53:53.595>browsers, <00:53:53.945>um,

813
00:53:55.635 --> 00:53:59.805
<00:53:55.635>give <00:53:55.790>you <00:53:55.946>a <00:53:56.101>choice <00:53:56.257>of <00:53:56.412>excluding <00:53:56.568>animations <00:53:56.723>if <00:53:56.879>the <00:53:57.035>sites,

814
00:54:00.505 --> 00:54:00.725
uh,

815
00:54:00.725 --> 00:54:05.565
<00:54:00.725>owners <00:54:00.832>have <00:54:00.940>decided <00:54:01.048>to <00:54:01.155>invest <00:54:01.263>in <00:54:01.371>the <00:54:01.478>coding <00:54:01.586>or <00:54:01.694>even <00:54:01.801>know <00:54:01.909>about <00:54:02.017>the <00:54:02.125>code

816
00:54:05.635 --> 00:54:09.925
<00:54:05.635>that <00:54:05.775>will, <00:54:05.915>uh, <00:54:06.055>make <00:54:06.195>it <00:54:06.335>possible <00:54:06.475>to <00:54:06.615>exclude <00:54:06.755>animation. <00:54:06.895>But <00:54:07.035>the,

817
00:54:10.425 --> 00:54:13.605
<00:54:10.425>we <00:54:10.565>can't <00:54:10.705>put, <00:54:10.845>but <00:54:10.985>the <00:54:11.125>owners <00:54:11.265>in <00:54:11.405>that, <00:54:11.545>in <00:54:11.685>that <00:54:11.825>case,

818
00:54:13.945 --> 00:54:17.765
<00:54:13.945>is <00:54:14.038>on <00:54:14.131>the <00:54:14.225>end <00:54:14.318>user <00:54:14.411>that <00:54:14.505>has <00:54:14.598>to <00:54:14.691>know <00:54:14.785>how <00:54:14.878>to <00:54:14.971>do <00:54:15.065>that <00:54:15.158>from <00:54:15.251>their <00:54:15.345>browser.

819
00:54:17.985 --> 00:54:21.845
<00:54:17.985>Now <00:54:18.140>everybody <00:54:18.296>knows <00:54:18.451>how <00:54:18.607>to <00:54:18.762>do <00:54:18.918>that. <00:54:19.073>So <00:54:19.229>can <00:54:19.385>we,

820
00:54:22.065 --> 00:54:26.825
<00:54:22.065>is <00:54:22.165>the <00:54:22.265>answer <00:54:22.365>to <00:54:22.465>give <00:54:22.565>people <00:54:22.665>a <00:54:22.765>choice? <00:54:22.865>Uh, <00:54:22.965>I <00:54:23.065>don't, <00:54:23.165>I <00:54:23.265>don't <00:54:23.365>know. <00:54:23.465>I,

821
00:54:26.945 --> 00:54:28.705
<00:54:26.945>I <00:54:27.100>don't <00:54:27.256>have <00:54:27.411>an <00:54:27.567>answer. <00:54:27.722>I <00:54:27.878>think <00:54:28.033>it's <00:54:28.189>an, <00:54:28.345>uh,

822
00:54:28.935 --> 00:54:32.985
<00:54:28.935>it's <00:54:29.062>an <00:54:29.189>interesting <00:54:29.316>question <00:54:29.444>to <00:54:29.571>ask <00:54:29.698>ourselves. <00:54:29.825>How <00:54:29.953>do <00:54:30.080>we <00:54:30.207>keep <00:54:30.335>both?

823
00:54:33.325 --> 00:54:38.265
<00:54:33.325>But <00:54:33.480>I <00:54:33.636>also <00:54:33.791>really <00:54:33.947>think <00:54:34.102>that <00:54:34.258>I <00:54:34.413>always <00:54:34.569>produce <00:54:34.725>my

824
00:54:38.535 --> 00:54:41.505
<00:54:38.535>best <00:54:38.768>work <00:54:39.001>when <00:54:39.234>I <00:54:39.468>had <00:54:39.701>a <00:54:39.935>brief.

825
00:54:42.325 --> 00:54:46.825
<00:54:42.325>So <00:54:42.424>if <00:54:42.524>the <00:54:42.625>brief <00:54:42.725>is <00:54:42.825>this <00:54:42.924>is <00:54:43.024>the <00:54:43.125>kind <00:54:43.225>of <00:54:43.325>animation <00:54:43.424>that <00:54:43.524>you <00:54:43.625>can <00:54:43.725>use,

826
00:54:47.245 --> 00:54:50.905
<00:54:47.245>but <00:54:47.352>don't <00:54:47.460>use <00:54:47.568>this <00:54:47.675>other <00:54:47.783>kind <00:54:47.891>of <00:54:47.998>animation <00:54:48.106>because <00:54:48.214>it <00:54:48.321>will <00:54:48.429>make <00:54:48.537>people <00:54:48.645>sick.

827
00:54:51.175 --> 00:54:54.425
<00:54:51.175>Because <00:54:51.350>just <00:54:51.525>because <00:54:51.700>you <00:54:51.875>can <00:54:52.050>doesn't <00:54:52.225>mean <00:54:52.400>you <00:54:52.575>should.

828
00:54:54.805 --> 00:54:58.425
<00:54:54.805>So <00:54:54.960>we <00:54:55.116>don't <00:54:55.271>use <00:54:55.427>all <00:54:55.582>the <00:54:55.738>technologies <00:54:55.893>that <00:54:56.049>is <00:54:56.205>available.

829
00:54:58.825 --> 00:55:03.465
<00:54:58.825>'cause <00:54:58.964>some <00:54:59.105>of <00:54:59.245>it <00:54:59.384>is <00:54:59.524>dangerous, <00:54:59.665>you <00:54:59.805>know? <00:54:59.944>So <00:55:00.085>we, <00:55:00.225>we,

830
00:55:03.645 --> 00:55:04.705
<00:55:03.645>we, <00:55:03.962>we <00:55:04.281>need <00:55:04.599>to,

831
00:55:05.185 --> 00:55:10.145
<00:55:05.185>I <00:55:05.340>would <00:55:05.496>actually <00:55:05.651>really <00:55:05.807>welcome <00:55:05.962>giving <00:55:06.118>designers <00:55:06.273>and <00:55:06.429>developers <00:55:06.585>a

832
00:55:10.145 --> 00:55:13.145
<00:55:10.145>strict <00:55:10.320>brief <00:55:10.495>that <00:55:10.670>explains, <00:55:10.845>yes, <00:55:11.020>you <00:55:11.195>can <00:55:11.370>use <00:55:11.545>animation,

833
00:55:13.485 --> 00:55:17.465
<00:55:13.485>but <00:55:13.592>this <00:55:13.700>is <00:55:13.808>how <00:55:13.915>you <00:55:14.023>must <00:55:14.131>use <00:55:14.238>it. <00:55:14.346>Wouldn't <00:55:14.454>that <00:55:14.561>be <00:55:14.669>amazing? <00:55:14.777>Because, <00:55:14.885>uh,

834
00:55:17.535 --> 00:55:19.625
<00:55:17.535>what <00:55:17.768>I <00:55:18.001>have <00:55:18.234>against, <00:55:18.468>uh, <00:55:18.701>those, <00:55:18.935>uh,

835
00:55:19.625 --> 00:55:21.825
<00:55:19.625>kind <00:55:19.800>of <00:55:19.975>animations <00:55:20.150>that <00:55:20.325>you <00:55:20.500>see <00:55:20.675>is <00:55:20.850>that <00:55:21.025>really,

836
00:55:21.825 --> 00:55:25.105
<00:55:21.825>they're <00:55:21.964>about <00:55:22.105>the <00:55:22.245>ego <00:55:22.384>of <00:55:22.524>the <00:55:22.665>designer <00:55:22.805>and <00:55:22.944>about <00:55:23.085>their <00:55:23.225>creativity,

837
00:55:25.325 --> 00:55:29.825
<00:55:25.325>but <00:55:25.441>they're <00:55:25.558>not <00:55:25.674>really <00:55:25.791>useful. <00:55:25.908>So <00:55:26.024>are <00:55:26.141>you <00:55:26.258>doing <00:55:26.375>a <00:55:26.491>piece <00:55:26.608>of <00:55:26.725>art?

838
00:55:29.895 --> 00:55:33.185
<00:55:29.895>It's <00:55:29.982>back <00:55:30.070>to <00:55:30.157>is <00:55:30.245>it <00:55:30.332>a <00:55:30.420>piece <00:55:30.507>of <00:55:30.595>art <00:55:30.682>or <00:55:30.770>do <00:55:30.857>people <00:55:30.945>need <00:55:31.032>to <00:55:31.120>interact <00:55:31.207>with <00:55:31.295>it?

839
00:55:33.185 --> 00:55:36.905
<00:55:33.185>Because <00:55:33.325>if <00:55:33.465>people <00:55:33.605>need <00:55:33.745>to <00:55:33.884>interact <00:55:34.025>with <00:55:34.165>it, <00:55:34.305>make <00:55:34.445>it <00:55:34.585>interactable,

840
00:55:36.905 --> 00:55:38.745
<00:55:36.905>with <00:55:37.371>make <00:55:37.838>it <00:55:38.305>interactive.

841
00:55:39.205 --> 00:55:44.025
<00:55:39.205>And <00:55:39.312>if <00:55:39.420>you <00:55:39.528>know <00:55:39.635>a <00:55:39.743>population <00:55:39.851>can't <00:55:39.958>interact <00:55:40.066>with <00:55:40.174>it, <00:55:40.281>then <00:55:40.389>it's <00:55:40.497>not <00:55:40.605>interactive.

842
00:55:45.145 --> 00:55:47.945
<00:55:45.145>Hmm. <00:55:45.300>I <00:55:45.456>think <00:55:45.611>there's <00:55:45.767>also <00:55:45.922>a, <00:55:46.078>an <00:55:46.233>opportunity <00:55:46.389>to, <00:55:46.545>uh,

843
00:55:47.965 --> 00:55:51.985
<00:55:47.965>to <00:55:48.120>use <00:55:48.276>technology <00:55:48.431>to <00:55:48.587>do <00:55:48.742>something <00:55:48.898>like <00:55:49.053>that <00:55:49.209>automatically. <00:55:49.365>Uh,

844
00:55:52.055 --> 00:55:54.385
<00:55:52.055>what <00:55:52.194>what <00:55:52.335>comes <00:55:52.475>to <00:55:52.615>mind <00:55:52.754>to <00:55:52.895>me <00:55:53.035>is <00:55:53.174>like, <00:55:53.315>uh, <00:55:53.455>videos.

845
00:55:54.935 --> 00:55:57.505
<00:55:54.935>Like <00:55:55.042>I <00:55:55.150>have <00:55:55.258>a <00:55:55.365>lot <00:55:55.473>of <00:55:55.581>talks <00:55:55.688>of, <00:55:55.796>uh, <00:55:55.904>uh, <00:55:56.011>videos <00:55:56.119>of <00:55:56.227>my <00:55:56.335>talks,

846
00:55:57.525 --> 00:56:01.105
<00:55:57.525>and <00:55:57.612>I <00:55:57.700>use <00:55:57.787>a <00:55:57.875>system <00:55:57.962>called <00:55:58.050>Video <00:55:58.137>Tap <00:55:58.225>that <00:55:58.312>allowed <00:55:58.400>me <00:55:58.487>to <00:55:58.575>upload <00:55:58.662>the <00:55:58.750>video <00:55:58.837>and <00:55:58.925>then

847
00:56:01.105 --> 00:56:02.985
<00:56:01.105>it <00:56:01.385>generates <00:56:01.665>a <00:56:01.945>transcript <00:56:02.225>from <00:56:02.505>them,

848
00:56:03.085 --> 00:56:06.945
<00:56:03.085>and <00:56:03.178>then <00:56:03.271>it <00:56:03.365>actually <00:56:03.458>uses <00:56:03.551>chat <00:56:03.645>GPT <00:56:03.738>to <00:56:03.831>generate <00:56:03.925>a <00:56:04.018>blog <00:56:04.111>post <00:56:04.205>from <00:56:04.298>it <00:56:04.391>with <00:56:04.485>like

849
00:56:06.945 --> 00:56:10.305
<00:56:06.945>proper <00:56:07.085>structure <00:56:07.225>and <00:56:07.365>headings <00:56:07.505>and <00:56:07.645>these <00:56:07.785>kind <00:56:07.925>of <00:56:08.065>things. <00:56:08.205>So <00:56:08.345>basically,

850
00:56:10.545 --> 00:56:13.785
<00:56:10.545>I <00:56:10.661>don't <00:56:10.778>have <00:56:10.895>to <00:56:11.011>do <00:56:11.128>that <00:56:11.245>by <00:56:11.361>hand <00:56:11.478>anymore <00:56:11.595>because <00:56:11.711>in <00:56:11.828>the <00:56:11.945>background,

851
00:56:13.805 --> 00:56:15.585
<00:56:13.805>the <00:56:14.038>machine <00:56:14.271>did <00:56:14.504>that <00:56:14.738>for <00:56:14.971>me. <00:56:15.205>Also,

852
00:56:15.605 --> 00:56:17.745
<00:56:15.605>the <00:56:15.805>authoring <00:56:16.005>tools <00:56:16.205>should <00:56:16.405>value <00:56:16.605>that <00:56:16.805>as <00:56:17.005>well.

853
00:56:17.945 --> 00:56:20.865
<00:56:17.945>I <00:56:18.100>think <00:56:18.256>if <00:56:18.411>you <00:56:18.567>use <00:56:18.722>PowerPoint <00:56:18.878>and <00:56:19.033>you <00:56:19.189>use <00:56:19.345>animations,

854
00:56:20.865 --> 00:56:22.945
<00:56:20.865>and <00:56:21.040>if <00:56:21.214>the <00:56:21.390>operating <00:56:21.564>system <00:56:21.740>has <00:56:21.915>it <00:56:22.089>turned <00:56:22.265>off,

855
00:56:23.335 --> 00:56:27.005
<00:56:23.335>PowerPoint <00:56:23.462>does <00:56:23.589>not <00:56:23.716>show <00:56:23.844>the <00:56:23.971>animations <00:56:24.098>by <00:56:24.225>default <00:56:24.353>because <00:56:24.480>it <00:56:24.607>actually <00:56:24.735>says

856
00:56:27.005 --> 00:56:30.645
<00:56:27.005>like, <00:56:27.121>Mm-Hmm. <00:56:27.238>The, <00:56:27.355>the <00:56:27.471>operating <00:56:27.588>system <00:56:27.705>doesn't <00:56:27.821>show <00:56:27.938>them. <00:56:28.055>So <00:56:28.171>it <00:56:28.288>actually <00:56:28.405>does,

857
00:56:30.705 --> 00:56:34.205
<00:56:30.705>uh, <00:56:30.792>like <00:56:30.880>it <00:56:30.967>shows <00:56:31.055>you <00:56:31.142>five <00:56:31.230>bullet <00:56:31.317>points <00:56:31.404>at <00:56:31.492>the <00:56:31.580>same <00:56:31.667>time <00:56:31.755>rather <00:56:31.842>than <00:56:31.930>bit <00:56:32.017>by <00:56:32.105>bit

858
00:56:34.205 --> 00:56:36.885
<00:56:34.205>kind <00:56:34.438>of <00:56:34.671>thing. <00:56:34.904>Uh, <00:56:35.138>so <00:56:35.371>the, <00:56:35.605>the,

859
00:56:37.055 --> 00:56:40.965
<00:56:37.055>there <00:56:37.171>should <00:56:37.288>be <00:56:37.404>kind <00:56:37.521>of <00:56:37.638>a <00:56:37.754>limitation <00:56:37.871>in <00:56:37.988>the <00:56:38.105>environments <00:56:38.221>where <00:56:38.338>you <00:56:38.455>actually

860
00:56:40.965 --> 00:56:44.805
<00:56:40.965>create <00:56:41.092>the <00:56:41.219>things <00:56:41.346>with, <00:56:41.474>or <00:56:41.601>it <00:56:41.728>should <00:56:41.855>do <00:56:41.983>the <00:56:42.110>alternatives <00:56:42.237>for <00:56:42.365>you.

861
00:56:45.385 --> 00:56:48.845
<00:56:45.385>And <00:56:45.512>true, <00:56:45.639>that's <00:56:45.766>a <00:56:45.894>big <00:56:46.021>discussion <00:56:46.148>that <00:56:46.275>we <00:56:46.403>have <00:56:46.530>online. <00:56:46.657>Like, <00:56:46.785>uh,

862
00:56:48.845 --> 00:56:53.685
<00:56:48.845>most <00:56:48.952>browsers <00:56:49.060>now <00:56:49.168>by <00:56:49.275>Chrome <00:56:49.383>and <00:56:49.491>Edge <00:56:49.598>now <00:56:49.706>offer <00:56:49.814>to <00:56:49.921>create <00:56:50.029>alternative <00:56:50.137>texts <00:56:50.245>for

863
00:56:53.685 --> 00:56:58.025
<00:56:53.685>images <00:56:53.801>that <00:56:53.918>don't <00:56:54.035>have <00:56:54.151>alternative <00:56:54.268>texts. <00:56:54.384>That <00:56:54.501>sounds <00:56:54.618>like <00:56:54.735>super <00:56:54.851>clever, <00:56:54.968>but <00:56:55.085>uh,

864
00:56:58.025 --> 00:57:01.225
<00:56:58.025>most <00:56:58.165>of <00:56:58.305>the <00:56:58.445>time <00:56:58.585>the <00:56:58.725>AI <00:56:58.865>generates <00:56:59.005>like <00:56:59.145>random <00:56:59.285>garbage. <00:56:59.425>So,

865
00:57:01.645 --> 00:57:03.985
<00:57:01.645>or <00:57:01.785>like <00:57:01.925>very <00:57:02.065>much <00:57:02.205>because <00:57:02.345>don't <00:57:02.485>understand <00:57:02.625>it, <00:57:02.765>this <00:57:02.905>might, <00:57:03.045>yeah,

866
00:57:04.175 --> 00:57:06.305
<00:57:04.175>this <00:57:04.315>might <00:57:04.455>be <00:57:04.595>a <00:57:04.735>picture <00:57:04.875>of <00:57:05.015>a <00:57:05.155>dog <00:57:05.295>kind <00:57:05.435>of <00:57:05.575>thing.

867
00:57:06.805 --> 00:57:09.825
<00:57:06.805>So <00:57:06.932>who's <00:57:07.059>really <00:57:07.186>helped <00:57:07.314>with <00:57:07.441>that? <00:57:07.568>So, <00:57:07.695>uh, <00:57:07.823>and <00:57:07.950>I <00:57:08.077>found <00:57:08.205>it,

868
00:57:10.725 --> 00:57:15.185
<00:57:10.725>it <00:57:10.832>would <00:57:10.940>be <00:57:11.048>interesting <00:57:11.155>to, <00:57:11.263>to, <00:57:11.371>to <00:57:11.478>find <00:57:11.586>a <00:57:11.694>way <00:57:11.801>to <00:57:11.909>get <00:57:12.017>creativity, <00:57:12.125>uh,

869
00:57:15.365 --> 00:57:17.385
<00:57:15.365>in <00:57:15.645>layers <00:57:15.924>rather <00:57:16.205>than <00:57:16.484>just <00:57:16.765>like,

870
00:57:17.485 --> 00:57:20.625
<00:57:17.485>here's <00:57:17.640>your <00:57:17.796>text <00:57:17.951>and <00:57:18.107>create <00:57:18.262>a <00:57:18.418>cool <00:57:18.573>website <00:57:18.729>from <00:57:18.885>it.

871
00:57:21.215 --> 00:57:22.545
<00:57:21.215>It's <00:57:21.414>a <00:57:21.614>bit <00:57:21.813>like <00:57:22.013>when <00:57:22.212>you <00:57:22.412>remember,

872
00:57:23.365 --> 00:57:28.065
<00:57:23.365>you <00:57:23.458>remember <00:57:23.551>CS <00:57:23.645>Sengar <00:57:23.738>when <00:57:23.831>we <00:57:23.924>just <00:57:24.018>got <00:57:24.111>the <00:57:24.205>HTML <00:57:24.298>and <00:57:24.391>we <00:57:24.484>were <00:57:24.578>allowed <00:57:24.671>to <00:57:24.765>write

873
00:57:28.065 --> 00:57:30.145
<00:57:28.065>the <00:57:28.265>CSS <00:57:28.465>to <00:57:28.665>make <00:57:28.865>the <00:57:29.065>same, <00:57:29.265>uh, <00:57:29.465>uh,

874
00:57:30.145 --> 00:57:32.985
<00:57:30.145>make <00:57:30.300>the <00:57:30.456>same <00:57:30.611>HTML <00:57:30.767>look <00:57:30.922>in <00:57:31.078>millions <00:57:31.233>different <00:57:31.389>of <00:57:31.545>designs.

875
00:57:33.175 --> 00:57:35.425
<00:57:33.175>Something <00:57:33.330>like <00:57:33.486>that <00:57:33.641>might <00:57:33.797>be <00:57:33.952>interesting <00:57:34.108>to <00:57:34.263>come <00:57:34.419>back <00:57:34.575>with.

876
00:57:36.065 --> 00:57:40.865
<00:57:36.065>I <00:57:36.158>think <00:57:36.251>it's <00:57:36.345>a <00:57:36.438>really <00:57:36.531>good <00:57:36.625>point. <00:57:36.718>Uh, <00:57:36.811>I <00:57:36.905>I <00:57:36.998>hadn't <00:57:37.091>thought <00:57:37.185>of <00:57:37.278>this <00:57:37.371>layers, <00:57:37.465>uh,

877
00:57:41.375 --> 00:57:45.025
<00:57:41.375>concept <00:57:41.502>and <00:57:41.629>uh, <00:57:41.756>it's <00:57:41.884>a <00:57:42.011>very <00:57:42.138>interesting <00:57:42.265>one. <00:57:42.393>Thank <00:57:42.520>you, <00:57:42.647>Chris. <00:57:42.775>Yeah,

878
00:57:45.455 --> 00:57:47.705
<00:57:45.455>very <00:57:45.654>much <00:57:45.855>food. <00:57:46.055>Food <00:57:46.255>for <00:57:46.455>thought, <00:57:46.654>for <00:57:46.855>sure.

879
00:57:48.615 --> 00:57:51.145
<00:57:48.615>Cool. <00:57:48.814>So, <00:57:49.015>uh, <00:57:49.214>to <00:57:49.415>finish <00:57:49.615>up, <00:57:49.814>like, <00:57:50.015>um,

880
00:57:51.935 --> 00:57:56.305
<00:57:51.935>imagine <00:57:52.062>somebody <00:57:52.189>wants <00:57:52.316>to <00:57:52.444>become <00:57:52.571>a <00:57:52.698>designer <00:57:52.825>and, <00:57:52.953>uh, <00:57:53.080>uh, <00:57:53.207>I <00:57:53.335>I,

881
00:57:56.345 --> 00:58:00.385
<00:57:56.345>I <00:57:56.452>always <00:57:56.560>thought <00:57:56.668>there <00:57:56.775>was <00:57:56.883>an <00:57:56.991>inherent <00:57:57.098>fear <00:57:57.206>of <00:57:57.314>somebody <00:57:57.421>who's <00:57:57.529>super <00:57:57.637>visual <00:57:57.745>to

882
00:58:00.385 --> 00:58:01.465
<00:58:00.385>think <00:58:00.871>about <00:58:01.357>accessibility,

883
00:58:01.465 --> 00:58:04.545
<00:58:01.465>because <00:58:01.592>for <00:58:01.719>them <00:58:01.846>losing <00:58:01.974>their <00:58:02.101>eyesight <00:58:02.228>is <00:58:02.355>the <00:58:02.483>biggest <00:58:02.610>fear <00:58:02.737>they <00:58:02.865>have.

884
00:58:05.485 --> 00:58:10.385
<00:58:05.485>How <00:58:05.592>can <00:58:05.700>you, <00:58:05.808>as <00:58:05.915>a <00:58:06.023>designer, <00:58:06.131>or <00:58:06.238>even <00:58:06.346>as <00:58:06.454>a <00:58:06.561>creative <00:58:06.669>artist, <00:58:06.777>embrace <00:58:06.885>accessibility?

885
00:58:10.455 --> 00:58:13.945
<00:58:10.455>What <00:58:10.595>made <00:58:10.735>you <00:58:10.875>do <00:58:11.015>it? <00:58:11.154>Was <00:58:11.295>it <00:58:11.435>just <00:58:11.575>realizing <00:58:11.715>issues <00:58:11.855>yourself?

886
00:58:14.245 --> 00:58:18.385
<00:58:14.245>Or <00:58:14.345>how <00:58:14.444>do <00:58:14.545>you <00:58:14.645>find <00:58:14.745>empathy <00:58:14.845>for <00:58:14.944>these <00:58:15.045>kind <00:58:15.145>of <00:58:15.245>things <00:58:15.345>when <00:58:15.444>your <00:58:15.545>creativeness <00:58:15.645>wants

887
00:58:18.385 --> 00:58:19.218
<00:58:18.385>to <00:58:18.759>flow <00:58:19.134>out?

888
00:58:21.995 --> 00:58:23.245
<00:58:21.995>What <00:58:22.370>a <00:58:22.745>good <00:58:23.120>question.

889
00:58:24.425 --> 00:58:25.258
<00:58:24.425>That's <00:58:25.174>why.

890
00:58:25.585 --> 00:58:29.965
<00:58:25.585>Uh, <00:58:26.285>yes. <00:58:26.985>Um,

891
00:58:31.745 --> 00:58:33.635
<00:58:31.745>well <00:58:32.444>it's <00:58:33.145>the,

892
00:58:33.775 --> 00:58:38.195
<00:58:33.775>the <00:58:33.950>answer <00:58:34.125>is <00:58:34.300>the <00:58:34.475>painting <00:58:34.650>with <00:58:34.825>a <00:58:35.000>braille <00:58:35.175>version.

893
00:58:39.495 --> 00:58:43.675
<00:58:39.495>How <00:58:39.634>do <00:58:39.775>I <00:58:39.915>do <00:58:40.055>something? <00:58:40.194>You <00:58:40.335>can, <00:58:40.475>I <00:58:40.615>think <00:58:40.755>that <00:58:40.895>at,

894
00:58:43.735 --> 00:58:48.395
<00:58:43.735>at <00:58:43.875>times <00:58:44.015>your <00:58:44.155>only <00:58:44.295>option <00:58:44.435>or <00:58:44.575>one <00:58:44.715>option <00:58:44.855>is <00:58:44.995>to <00:58:45.135>just

895
00:58:48.455 --> 00:58:50.715
<00:58:48.455>accept <00:58:48.654>you <00:58:48.855>just <00:58:49.055>accept, <00:58:49.255>you <00:58:49.455>see, <00:58:49.654>this <00:58:49.855>is,

896
00:58:51.225 --> 00:58:54.275
<00:58:51.225>it's <00:58:51.424>impossible <00:58:51.625>because <00:58:51.825>as <00:58:52.025>you <00:58:52.225>know, <00:58:52.424>very <00:58:52.625>well,

897
00:58:54.665 --> 00:58:58.715
<00:58:54.665>it's <00:58:54.805>very <00:58:54.945>difficult <00:58:55.085>to <00:58:55.225>make <00:58:55.365>something <00:58:55.505>accessible <00:58:55.645>to <00:58:55.785>absolutely <00:58:55.925>every <00:58:56.065>single

898
00:58:58.715 --> 00:59:01.395
<00:58:58.715>person <00:58:58.948>in <00:58:59.181>the <00:58:59.415>world <00:58:59.648>is <00:58:59.881>probably <00:59:00.115>impossible.

899
00:59:01.735 --> 00:59:05.115
<00:59:01.735>And <00:59:01.862>what <00:59:01.989>is <00:59:02.116>accessible <00:59:02.244>for <00:59:02.371>some <00:59:02.498>may <00:59:02.625>not <00:59:02.753>be <00:59:02.880>accessible <00:59:03.007>for <00:59:03.135>others.

900
00:59:05.695 --> 00:59:10.675
<00:59:05.695>So <00:59:05.802>I <00:59:05.910>accept <00:59:06.018>that <00:59:06.125>certain <00:59:06.233>things <00:59:06.341>that <00:59:06.448>I <00:59:06.556>do <00:59:06.664>have <00:59:06.771>done <00:59:06.879>and <00:59:06.987>will <00:59:07.095>keep

901
00:59:10.675 --> 00:59:14.915
<00:59:10.675>doing <00:59:10.775>won't <00:59:10.875>be <00:59:10.975>enjoyed <00:59:11.075>in <00:59:11.175>the <00:59:11.275>same <00:59:11.375>way. <00:59:11.475>But <00:59:11.575>then <00:59:11.675>as <00:59:11.775>you <00:59:11.875>were <00:59:11.975>saying <00:59:12.075>earlier,

902
00:59:15.495 --> 00:59:19.995
<00:59:15.495>get <00:59:15.650>creative <00:59:15.806>in <00:59:15.961>another <00:59:16.117>way. <00:59:16.272>Uh, <00:59:16.428>the <00:59:16.583>examples <00:59:16.739>of, <00:59:16.895>uh,

903
00:59:20.575 --> 00:59:20.915
uh,

904
00:59:20.915 --> 00:59:25.685
<00:59:20.915>writing <00:59:21.031>an <00:59:21.148>image <00:59:21.265>description <00:59:21.381>that <00:59:21.498>is <00:59:21.615>as <00:59:21.731>poetic <00:59:21.848>and <00:59:21.965>as <00:59:22.081>beautiful <00:59:22.198>as <00:59:22.315>a

905
00:59:25.685 --> 00:59:30.285
<00:59:25.685>image <00:59:25.825>itself, <00:59:25.965>it's <00:59:26.105>nasa. <00:59:26.245>You <00:59:26.384>probably <00:59:26.525>know <00:59:26.665>the <00:59:26.805>example <00:59:26.945>of <00:59:27.085>nasa.

906
00:59:30.415 --> 00:59:35.245
<00:59:30.415>Their <00:59:30.570>telescope <00:59:30.726>images <00:59:30.881>have <00:59:31.037>fabulous <00:59:31.192>content <00:59:31.348>writers <00:59:31.503>who <00:59:31.659>describe <00:59:31.815>them

907
00:59:35.245 --> 00:59:37.045
<00:59:35.245>in <00:59:35.595>the <00:59:35.944>most <00:59:36.295>poetic <00:59:36.645>way,

908
00:59:37.625 --> 00:59:42.365
<00:59:37.625>and <00:59:37.741>they <00:59:37.858>are <00:59:37.975>every <00:59:38.091>bit <00:59:38.208>as <00:59:38.325>enjoyable <00:59:38.441>as <00:59:38.558>the <00:59:38.675>image <00:59:38.791>that <00:59:38.908>you're <00:59:39.025>actually

909
00:59:42.365 --> 00:59:45.005
<00:59:42.365>seeing. <00:59:42.645>So <00:59:42.924>this <00:59:43.205>is <00:59:43.484>an <00:59:43.765>alternative.

910
00:59:45.505 --> 00:59:50.045
<00:59:45.505>How <00:59:45.592>I <00:59:45.680>got <00:59:45.767>started <00:59:45.855>thinking <00:59:45.942>about <00:59:46.030>it <00:59:46.117>is <00:59:46.205>that <00:59:46.292>I <00:59:46.380>was <00:59:46.467>really <00:59:46.555>getting <00:59:46.642>into <00:59:46.730>UX <00:59:46.817>and <00:59:46.905>I

911
00:59:50.045 --> 00:59:54.725
<00:59:50.045>wanted <00:59:50.145>to <00:59:50.245>make <00:59:50.345>sure <00:59:50.445>that <00:59:50.545>I <00:59:50.645>was <00:59:50.745>at <00:59:50.845>the <00:59:50.945>top <00:59:51.045>of <00:59:51.145>my <00:59:51.245>game <00:59:51.345>in <00:59:51.445>that

912
00:59:54.755 --> 00:59:57.085
<00:59:54.755>respect. <00:59:55.035>And <00:59:55.315>then <00:59:55.595>by <00:59:55.875>just <00:59:56.155>very,

913
00:59:57.085 --> 01:00:00.485
<00:59:57.085>very <00:59:57.240>soon <00:59:57.396>that <00:59:57.551>without <00:59:57.707>accessibility <00:59:57.862>there <00:59:58.018>is <00:59:58.173>no <00:59:58.329>real <00:59:58.485>ux.

914
01:00:00.945 --> 01:00:05.005
<01:00:00.945>So <01:00:01.072>once <01:00:01.199>you <01:00:01.326>get <01:00:01.454>started <01:00:01.581>down <01:00:01.708>that <01:00:01.835>road, <01:00:01.963>you <01:00:02.090>can't <01:00:02.217>stop. <01:00:02.345>And,

915
01:00:05.855 --> 01:00:08.995
<01:00:05.855>and <01:00:05.971>if <01:00:06.088>you <01:00:06.205>meet <01:00:06.321>people, <01:00:06.438>it's, <01:00:06.555>it's <01:00:06.671>also <01:00:06.788>what <01:00:06.905>Dirk <01:00:07.021>was <01:00:07.138>saying <01:00:07.255>earlier.

916
01:00:09.295 --> 01:00:12.275
<01:00:09.295>If <01:00:09.395>you <01:00:09.495>start <01:00:09.595>meeting <01:00:09.695>people <01:00:09.795>that <01:00:09.895>use <01:00:09.995>the <01:00:10.095>web <01:00:10.195>in <01:00:10.295>a <01:00:10.395>different <01:00:10.495>way <01:00:10.595>from <01:00:10.695>you,

917
01:00:13.065 --> 01:00:17.955
<01:00:13.065>then <01:00:13.172>you, <01:00:13.280>you <01:00:13.388>know, <01:00:13.495>I <01:00:13.603>don't <01:00:13.711>think <01:00:13.818>about <01:00:13.926>blind <01:00:14.034>people. <01:00:14.141>I <01:00:14.249>think <01:00:14.357>about <01:00:14.465>Lazar.

918
01:00:18.355 --> 01:00:22.315
<01:00:18.355>I <01:00:18.495>want <01:00:18.635>Lazar <01:00:18.775>to, <01:00:18.915>to <01:00:19.055>to, <01:00:19.195>to <01:00:19.335>enjoy <01:00:19.475>what <01:00:19.615>I <01:00:19.755>do.

919
01:00:22.515 --> 01:00:26.875
<01:00:22.515>'cause <01:00:22.631>he <01:00:22.748>helped <01:00:22.865>me <01:00:22.981>out <01:00:23.098>with <01:00:23.214>my <01:00:23.331>speaking <01:00:23.448>technique. <01:00:23.565>So <01:00:23.681>that's <01:00:23.798>meeting <01:00:23.915>people,

920
01:00:26.875 --> 01:00:30.755
<01:00:26.875>testing <01:00:27.030>with <01:00:27.186>real <01:00:27.341>people <01:00:27.497>is <01:00:27.652>gonna <01:00:27.808>change <01:00:27.963>your <01:00:28.119>mind <01:00:28.275>forever.

921
01:00:31.735 --> 01:00:35.675
<01:00:31.735>And <01:00:31.890>it's <01:00:32.046>also <01:00:32.201>obviously <01:00:32.357>getting, <01:00:32.512>getting <01:00:32.668>older <01:00:32.823>because <01:00:32.979>I, <01:00:33.135>uh,

922
01:00:35.815 --> 01:00:39.635
<01:00:35.815>my <01:00:35.942>main <01:00:36.069>thing <01:00:36.196>well <01:00:36.324>is <01:00:36.451>I've <01:00:36.578>got <01:00:36.705>this, <01:00:36.833>uh, <01:00:36.960>vestibular <01:00:37.087>disorder <01:00:37.215>thing,

923
01:00:39.635 --> 01:00:43.475
<01:00:39.635>but <01:00:39.775>also <01:00:39.915>I <01:00:40.055>can't <01:00:40.195>see <01:00:40.335>that <01:00:40.475>well <01:00:40.615>anymore. <01:00:40.755>So <01:00:40.895>there's, <01:00:41.035>there's,

924
01:00:43.475 --> 01:00:47.515
<01:00:43.475>there's <01:00:43.615>also <01:00:43.755>that <01:00:43.895>obviously <01:00:44.035>is <01:00:44.174>a <01:00:44.315>little <01:00:44.455>bit <01:00:44.595>of <01:00:44.735>you <01:00:44.875>and,

925
01:00:47.615 --> 01:00:50.275
<01:00:47.615>but <01:00:47.790>putting <01:00:47.964>yourself <01:00:48.140>in <01:00:48.314>other <01:00:48.490>people's <01:00:48.665>shoes <01:00:48.839>as <01:00:49.015>well.

926
01:00:50.895 --> 01:00:53.195
<01:00:50.895>So <01:00:51.095>I <01:00:51.295>hope <01:00:51.495>that <01:00:51.695>answers <01:00:51.895>sort <01:00:52.095>of <01:00:52.295>answered

927
01:00:53.975 --> 01:00:56.555
<01:00:53.975>It <01:00:54.130>very <01:00:54.286>much. <01:00:54.441>Did. <01:00:54.597>Yeah. <01:00:54.752>It's, <01:00:54.908>I <01:00:55.063>always <01:00:55.219>see, <01:00:55.375>uh,

928
01:00:56.585 --> 01:00:58.555
<01:00:56.585>accessibility <01:00:57.051>as <01:00:57.518>hardcore <01:00:57.985>usability.

929
01:00:58.815 --> 01:01:02.355
<01:00:58.815>If <01:00:58.931>it <01:00:59.048>works <01:00:59.165>in <01:00:59.281>these <01:00:59.398>hardcore <01:00:59.515>environments <01:00:59.631>where <01:00:59.748>people <01:00:59.865>can't <01:00:59.981>see, <01:01:00.098>can't <01:01:00.215>touch,

930
01:01:02.445 --> 01:01:05.315
<01:01:02.445>can't <01:01:02.600>do <01:01:02.756>things, <01:01:02.911>it's <01:01:03.067>still, <01:01:03.222>uh, <01:01:03.378>and <01:01:03.533>it's <01:01:03.689>still <01:01:03.845>valuable,

931
01:01:05.385 --> 01:01:07.995
<01:01:05.385>then <01:01:05.540>most <01:01:05.696>of <01:01:05.851>when <01:01:06.007>you <01:01:06.162>can <01:01:06.318>do, <01:01:06.473>make <01:01:06.629>something <01:01:06.785>accessible,

932
01:01:07.995 --> 01:01:12.195
<01:01:07.995>it <01:01:08.088>should <01:01:08.181>be <01:01:08.275>value <01:01:08.368>for <01:01:08.461>everybody <01:01:08.555>out <01:01:08.648>there <01:01:08.741>and <01:01:08.835>not <01:01:08.928>only <01:01:09.021>for <01:01:09.115>one <01:01:09.208>group. <01:01:09.301>Uh, <01:01:09.395>yeah,

933
01:01:12.195 --> 01:01:15.755
<01:01:12.195>the <01:01:12.268>other <01:01:12.342>day <01:01:12.416>I <01:01:12.489>was <01:01:12.563>here <01:01:12.637>in <01:01:12.710>a, <01:01:12.784>in <01:01:12.858>a, <01:01:12.931>a <01:01:13.005>museum <01:01:13.079>and <01:01:13.152>I, <01:01:13.226>I <01:01:13.300>watched, <01:01:13.373>uh, <01:01:13.447>I <01:01:13.521>looked <01:01:13.595>at,

934
01:01:15.775 --> 01:01:18.395
<01:01:15.775>uh, <01:01:15.930>Gustav <01:01:16.086>k <01:01:16.241>Crims, <01:01:16.397>the <01:01:16.552>kiss, <01:01:16.708>the <01:01:16.863>big <01:01:17.019>picture <01:01:17.175>there,

935
01:01:18.695 --> 01:01:23.195
<01:01:18.695>and <01:01:18.795>they <01:01:18.895>had <01:01:18.995>a <01:01:19.095>three <01:01:19.195>D <01:01:19.295>print <01:01:19.395>where <01:01:19.495>they <01:01:19.595>actually <01:01:19.695>extruded <01:01:19.795>the <01:01:19.895>colors <01:01:19.995>into <01:01:20.095>like

936
01:01:23.355 --> 01:01:27.395
<01:01:23.355>a, <01:01:23.455>a <01:01:23.555>sculpture. <01:01:23.655>So, <01:01:23.755>so <01:01:23.855>people <01:01:23.955>who <01:01:24.055>can't <01:01:24.155>see <01:01:24.255>the <01:01:24.355>picture <01:01:24.455>could <01:01:24.555>touch <01:01:24.655>the <01:01:24.755>picture.

937
01:01:27.575 --> 01:01:32.115
<01:01:27.575>And <01:01:27.668>I <01:01:27.761>found <01:01:27.855>that <01:01:27.948>a <01:01:28.041>very <01:01:28.134>interesting <01:01:28.228>way <01:01:28.321>to <01:01:28.415>put <01:01:28.508>the <01:01:28.601>together <01:01:28.694>in <01:01:28.788>a <01:01:28.881>physical <01:01:28.975>space

938
01:01:32.455 --> 01:01:34.275
<01:01:32.455>and <01:01:32.654>on <01:01:32.855>the <01:01:33.055>web, <01:01:33.255>you're <01:01:33.455>not <01:01:33.654>limited, <01:01:33.855>basically,

939
01:01:34.635 --> 01:01:35.875
<01:01:34.635>software <01:01:34.858>allows <01:01:35.081>you <01:01:35.304>to <01:01:35.527>do <01:01:35.751>anything.

940
01:01:35.975 --> 01:01:40.875
<01:01:35.975>So <01:01:36.082>it's <01:01:36.190>really <01:01:36.298>sad <01:01:36.405>where <01:01:36.513>people <01:01:36.621>always <01:01:36.728>go <01:01:36.836>for <01:01:36.944>the <01:01:37.051>animated <01:01:37.159>end <01:01:37.267>user <01:01:37.375>state

941
01:01:41.095 --> 01:01:44.515
<01:01:41.095>and <01:01:41.202>not <01:01:41.310>just <01:01:41.418>think <01:01:41.525>about <01:01:41.633>thinking <01:01:41.741>about <01:01:41.848>how <01:01:41.956>can <01:01:42.064>I <01:01:42.171>make <01:01:42.279>this <01:01:42.387>available <01:01:42.495>to

942
01:01:44.515 --> 01:01:48.635
<01:01:44.515>everybody? <01:01:44.654>And <01:01:44.795>really, <01:01:44.935>really <01:01:45.075>exciting <01:01:45.214>for <01:01:45.355>some. <01:01:45.495>Yeah. <01:01:45.634>And, <01:01:45.775>uh, <01:01:45.915>yeah,

943
01:01:48.635 --> 01:01:50.315
<01:01:48.635>it'll <01:01:48.775>be <01:01:48.915>interesting <01:01:49.055>to <01:01:49.195>see <01:01:49.335>what <01:01:49.475>we <01:01:49.615>can <01:01:49.755>do <01:01:49.895>with <01:01:50.035>that.

944
01:01:51.145 --> 01:01:55.275
<01:01:51.145>Yeah, <01:01:51.285>absolutely. <01:01:51.425>Uh, <01:01:51.565>in <01:01:51.705>fact <01:01:51.845>is <01:01:51.985>one <01:01:52.125>last <01:01:52.265>thing. <01:01:52.405>So, <01:01:52.545>um,

945
01:01:56.955 --> 01:02:01.425
<01:01:56.955>Lazar <01:01:57.062>uses <01:01:57.170>a <01:01:57.278>website <01:01:57.385>that <01:01:57.493>he <01:01:57.601>loves <01:01:57.708>to <01:01:57.816>do <01:01:57.924>his <01:01:58.031>searches <01:01:58.139>and <01:01:58.247>is <01:01:58.355>conceived

946
01:02:01.705 --> 01:02:04.345
<01:02:01.705>specifically <01:02:01.845>for <01:02:01.985>blind <01:02:02.125>people. <01:02:02.265>And <01:02:02.404>I'm <01:02:02.545>actually, <01:02:02.685>I'm <01:02:02.825>looking <01:02:02.965>for <01:02:03.105>the,

947
01:02:04.965 --> 01:02:08.585
<01:02:04.965>for <01:02:05.140>the <01:02:05.315>URL <01:02:05.490>now, <01:02:05.665>but <01:02:05.840>anyway, <01:02:06.015>it <01:02:06.190>doesn't <01:02:06.365>matter.

948
01:02:08.695 --> 01:02:11.425
<01:02:08.695>It's <01:02:08.870>a <01:02:09.045>site <01:02:09.220>that <01:02:09.395>if <01:02:09.570>you <01:02:09.745>are, <01:02:09.920>uh, <01:02:10.095>sighted,

949
01:02:12.055 --> 01:02:16.425
<01:02:12.055>it's <01:02:12.154>really <01:02:12.254>hard <01:02:12.355>to <01:02:12.455>work <01:02:12.555>out. <01:02:12.654>'cause <01:02:12.754>the <01:02:12.855>color <01:02:12.955>contract <01:02:13.055>is <01:02:13.154>all <01:02:13.254>wrong. <01:02:13.355>It's <01:02:13.455>just,

950
01:02:16.425 --> 01:02:19.605
<01:02:16.425>it's <01:02:16.565>terrible. <01:02:16.705>And <01:02:16.845>Lazar <01:02:16.985>loves <01:02:17.125>it <01:02:17.265>because <01:02:17.405>it's <01:02:17.545>perfect <01:02:17.685>for <01:02:17.825>him.

951
01:02:19.985 --> 01:02:22.925
<01:02:19.985>So <01:02:20.265>we <01:02:20.545>keep, <01:02:20.825>we <01:02:21.105>keep <01:02:21.385>discussing,

952
01:02:22.945 --> 01:02:25.125
<01:02:22.945>we <01:02:23.100>keep <01:02:23.256>talking <01:02:23.411>about <01:02:23.567>it <01:02:23.722>and <01:02:23.878>keep <01:02:24.033>doing <01:02:24.189>our <01:02:24.345>best.

953
01:02:26.315 --> 01:02:28.685
<01:02:26.315>Well, <01:02:26.470>and <01:02:26.626>you <01:02:26.781>gave <01:02:26.937>us <01:02:27.092>a <01:02:27.248>lot <01:02:27.403>of <01:02:27.559>inspiration <01:02:27.715>today,

954
01:02:28.685 --> 01:02:31.125
<01:02:28.685>so <01:02:28.825>hopefully <01:02:28.965>people <01:02:29.105>will <01:02:29.245>do <01:02:29.384>better <01:02:29.525>after <01:02:29.665>they <01:02:29.805>heard <01:02:29.945>from <01:02:30.085>you.

955
01:02:31.265 --> 01:02:35.565
<01:02:31.265>So <01:02:31.365>thanks <01:02:31.464>again <01:02:31.565>for <01:02:31.665>coming <01:02:31.765>here <01:02:31.865>and <01:02:31.964>thanks <01:02:32.065>again <01:02:32.165>for <01:02:32.265>your <01:02:32.365>time. <01:02:32.464>And, <01:02:32.565>uh, <01:02:32.665>yeah,

956
01:02:35.565 --> 01:02:39.685
<01:02:35.565>the <01:02:35.672>video <01:02:35.780>will <01:02:35.888>be <01:02:35.995>available <01:02:36.103>later <01:02:36.211>on <01:02:36.318>as <01:02:36.426>well, <01:02:36.534>of <01:02:36.641>course. <01:02:36.749>And, <01:02:36.857>um, <01:02:36.965>yeah,

957
01:02:39.685 --> 01:02:41.525
<01:02:39.685>hopefully <01:02:39.918>your <01:02:40.151>slides <01:02:40.384>will <01:02:40.618>be <01:02:40.851>available <01:02:41.085>somewhere,

958
01:02:41.545 --> 01:02:43.805
<01:02:41.545>but <01:02:41.672>I <01:02:41.799>think <01:02:41.926>there <01:02:42.054>was <01:02:42.181>a <01:02:42.308>lot <01:02:42.435>of <01:02:42.563>imagery, <01:02:42.690>so <01:02:42.817>it's <01:02:42.945>not,

959
01:02:43.905 --> 01:02:46.805
<01:02:43.905>it <01:02:43.998>always <01:02:44.091>cracks <01:02:44.185>me <01:02:44.278>up <01:02:44.371>when <01:02:44.465>people <01:02:44.558>ask <01:02:44.651>you <01:02:44.745>directly <01:02:44.838>after <01:02:44.931>your <01:02:45.025>talk <01:02:45.118>and <01:02:45.211>we <01:02:45.305>have

960
01:02:46.805 --> 01:02:49.685
<01:02:46.805>the <01:02:46.904>slides <01:02:47.004>and <01:02:47.105>you're <01:02:47.205>like, <01:02:47.305>I <01:02:47.404>just <01:02:47.504>showed <01:02:47.605>50 <01:02:47.705>pictures. <01:02:47.805>Why <01:02:47.904>do <01:02:48.004>you <01:02:48.105>want <01:02:48.205>that?

961
01:02:50.185 --> 01:02:52.765
<01:02:50.185>But <01:02:50.312>people <01:02:50.439>will <01:02:50.566>ask <01:02:50.694>for <01:02:50.821>that, <01:02:50.948>so <01:02:51.075>we'll <01:02:51.203>see. <01:02:51.330>Yeah, <01:02:51.457>yeah, <01:02:51.585>yeah.

962
01:02:52.935 --> 01:02:53.805
<01:02:52.935>We'll <01:02:53.196>definitely <01:02:53.457>get <01:02:53.718>them.

963
01:02:54.605 --> 01:02:55.255
<01:02:54.605>Well, <01:02:54.800>thanks <01:02:54.995>so <01:02:55.190>much.