> Markdown version of [/videos/880-technology-is-necessary-but-not-sufficient?t=139](https://www.wearedevelopers.com/videos/880-technology-is-necessary-but-not-sufficient?t=139). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Technology is Necessary, But Not Sufficient

Maximizing staff utilization actually destroys your delivery speed. Discover why unwinding flawed management assumptions, rather than just deploying new technology, is the true key to sustainable revenue growth.

- **Speakers:** Simon Copsey
- **Event:** WeAreDevelopers LIVE
- **Published:** April 12, 2024
- **Duration:** 37:09
- **URL:** https://www.wearedevelopers.com/videos/880-technology-is-necessary-but-not-sufficient
- **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/abb0042f42e428e83362625b6d745bb6/thumbnails/thumbnail.jpg?time=15305ms

## Access

Playback and chapters for this video are available with a Free account.

## Related Moments

- [Prioritizing business problems over chasing new technology trends](https://www.wearedevelopers.com/videos/1842-the-climate-of-talent-from-microtrends-to-macro-forces) (from "The Climate of Talent: From Microtrends to Macro Forces")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/c465e3990682280c4b6eeff77e95af71/thumbnails/thumbnail.jpg?time=218700ms
- [Draining organizational capacity with non-essential work tasks](https://www.wearedevelopers.com/videos/1717-leading-through-stagility-human-capital-trends-that-redefine-work) (from "Leading Through Stagility: Human Capital Trends That Redefine Work")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/458e0b9813fbde7ab6f7d678101362c3/thumbnails/thumbnail.jpg?time=314895ms
- [Addressing root causes before switching technologies](https://www.wearedevelopers.com/videos/1182-optimization-of-mobile-development-strategies-for-maximum-business-impact) (from "Optimization of Mobile Development Strategies for Maximum Business Impact")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/fa166eed6d3029a2cc7fe98b9d5a4964/thumbnails/thumbnail.jpg?time=410595ms
- [Focusing on human principles for organizational advantage](https://www.wearedevelopers.com/videos/100241-the-human-operating-system-why-organizational-adaptability-will-be-the-real-competitive-advantage-o) (from "THE HUMAN OPERATING SYSTEM: Why Organizational Adaptability Will Be the Real Competitive Advantage o")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/af2a0866b0f776578700956995e85393/thumbnails/thumbnail.jpg?time=197630ms
- [Three common organizational problems in software delivery](https://www.wearedevelopers.com/videos/2012-pragmatic-planning) (from "Pragmatic Planning")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/33abbd67de214fd0df0991e21c0d90e2/thumbnails/thumbnail.jpg?time=85600ms
- [Managing organizational paradoxes through rapid-fire conceptual choices](https://www.wearedevelopers.com/videos/1791-from-data-keeper-to-culture-shaper-the-evolution-of-hr-across-growth-stages) (from "From Data Keeper to Culture Shaper: The Evolution of HR Across Growth Stages")
  - **Thumbnail URL:** https://customer-goifxnzhrq3d0d54.cloudflarestream.com/f43b3cd90b2a20c8a5b478d41fffbbc1/thumbnails/thumbnail.jpg?time=1519400ms

## Related Articles

- [Now is the time for industrialized software development](https://www.wearedevelopers.com/magazine/601-now-is-the-time-for-industrialized-software-development)
- [The Importance of "Not Done"](https://www.wearedevelopers.com/magazine/529-the-importance-of-not-done)
- [Ignore the Hype: How to Avoid Being Deceived by Technological Trends](https://www.wearedevelopers.com/magazine/528-ignore-the-hype-how-to-avoid-being-deceived-by-technological-trends)
- [Velocity with Guardrails: How Technical Teams Can Move Fast Without Losing Decision Integrity](https://www.wearedevelopers.com/magazine/747-velocity-with-guardrails-how-technical-teams-can-move-fast-without-losing-decision-integrity)

## Related Jobs

- [Director, Solution Architect, AI-Native Engineering](https://www.wearedevelopers.com/jobs/ext/3779528-director-solution-architect-ai-native-engineering) at **PwC**
- [Finance Transformation - Systems Integration Lead, Manager](https://www.wearedevelopers.com/jobs/ext/3538462-finance-transformation-systems-integration-lead-manager) at **PwC**
- [Finance Transformation - Systems Integration Lead, Manager](https://www.wearedevelopers.com/jobs/ext/3535963-finance-transformation-systems-integration-lead-manager) at **PwC**
- [Tax Innovation - Software Engineering - Manager](https://www.wearedevelopers.com/jobs/ext/2521439-tax-innovation-software-engineering-manager) at **PwC**
- [Tax Innovation - Software Engineering - Manager](https://www.wearedevelopers.com/jobs/ext/2433223-tax-innovation-software-engineering-manager) at **PwC**
- [Tax Innovation - Software Engineering - Manager](https://www.wearedevelopers.com/jobs/ext/2622184-tax-innovation-software-engineering-manager) at **PwC**