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Enjoy.

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<00:00:05.775>Thank <00:00:06.241>you. <00:00:06.708>Thanks <00:00:07.175>Justin.

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<00:00:09.265>Thanks <00:00:09.727>for <00:00:10.189>the <00:00:10.651>introduction.

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<00:00:11.345>Um, <00:00:11.625>welcome <00:00:11.905>Chris, <00:00:12.185>welcome <00:00:12.465>on <00:00:12.745>stage.

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<00:00:14.465>Thanks <00:00:14.665>everyone <00:00:14.865>for <00:00:15.065>attending, <00:00:15.265>uh, <00:00:15.465>to <00:00:15.665>this <00:00:15.865>discussion.

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<00:00:18.785>Um, <00:00:19.018>Justin <00:00:19.251>already <00:00:19.485>introduced <00:00:19.718>Figma <00:00:19.951>in <00:00:20.185>a

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<00:00:22.325>pretty <00:00:22.919>interesting <00:00:23.512>way.

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<00:00:23.905>Um, <00:00:24.045>so <00:00:24.185>I <00:00:24.325>just <00:00:24.465>wanted <00:00:24.605>to <00:00:24.745>ask <00:00:24.885>if <00:00:25.025>you <00:00:25.165>have <00:00:25.305>anything

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<00:00:28.625>to <00:00:28.858>add <00:00:29.091>to <00:00:29.325>his <00:00:29.558>take <00:00:29.791>like <00:00:30.025>Slack,

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<00:00:31.345>but <00:00:31.625>more <00:00:31.904>efficient <00:00:32.185>in <00:00:32.464>the <00:00:32.744>communication

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<00:00:33.085>between <00:00:33.541>designers <00:00:33.997>and <00:00:34.452>developers?

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<00:00:35.195>It's <00:00:35.503>a <00:00:35.811>cool <00:00:36.119>take, <00:00:36.428>actually,

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<00:00:36.575>Right? <00:00:37.025>Yeah. <00:00:37.475>No,

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<00:00:38.365>very <00:00:38.563>interesting <00:00:38.761>take, <00:00:38.959>but <00:00:39.157>a <00:00:39.355>good <00:00:39.553>one.

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<00:00:39.765>I, <00:00:39.920>I <00:00:40.076>liked <00:00:40.231>it. <00:00:40.387>Um, <00:00:40.542>but <00:00:40.698>yeah, <00:00:40.853>I <00:00:41.009>think <00:00:41.165>we're,

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<00:00:41.685>we're <00:00:41.885>a <00:00:42.085>product <00:00:42.285>design <00:00:42.485>tool <00:00:42.685>that <00:00:42.885>is <00:00:43.085>built

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<00:00:44.805>for <00:00:45.102>entire <00:00:45.399>product <00:00:45.696>teams <00:00:45.993>and,

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<00:00:46.125>and <00:00:46.325>helps <00:00:46.525>you <00:00:46.725>kind <00:00:46.925>of <00:00:47.125>go <00:00:47.325>from <00:00:47.525>imagination

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<00:00:48.265>to <00:00:48.545>reality <00:00:48.825>when <00:00:49.105>building <00:00:49.385>digital <00:00:49.665>products.

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<00:00:50.435>Yeah. <00:00:51.775>Cool.

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<00:00:52.105>So, <00:00:52.571>um, <00:00:53.038>let's <00:00:53.504>start

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<00:00:56.585>with <00:00:56.935>your <00:00:57.285>beginning <00:00:57.635>at <00:00:57.985>Figma.

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<00:00:58.545>Like <00:00:58.778>you <00:00:59.011>joined <00:00:59.245>Figma <00:00:59.478>in <00:00:59.711>2016 <00:00:59.945>right

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<00:01:02.095>before <00:01:02.561>its <00:01:03.028>initial <00:01:03.495>launch.

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<00:01:05.135>Um, <00:01:05.275>can <00:01:05.415>you <00:01:05.555>take <00:01:05.695>us <00:01:05.835>back <00:01:05.975>a <00:01:06.115>little <00:01:06.255>bit <00:01:06.395>to <00:01:06.535>2016,

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<00:01:08.565>where <00:01:08.740>you <00:01:08.914>were, <00:01:09.090>were <00:01:09.265>coming <00:01:09.440>from <00:01:09.615>and, <00:01:09.789>um, <00:01:09.965>yeah.

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<00:01:13.095>Also <00:01:13.328>why <00:01:13.561>you <00:01:13.795>decided <00:01:14.028>to <00:01:14.261>join <00:01:14.495>Figma?

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<00:01:16.095>Yeah. <00:01:16.270>Um, <00:01:16.445>so <00:01:16.620>back <00:01:16.795>in <00:01:16.970>2016 <00:01:17.145>I <00:01:17.320>was <00:01:17.495>taking

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<00:01:20.225>a <00:01:20.458>sabbatical, <00:01:20.691>which <00:01:20.925>turned <00:01:21.158>into <00:01:21.391>a <00:01:21.625>pretty,

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<00:01:22.585>a <00:01:22.740>pretty <00:01:22.896>long <00:01:23.051>sabbatical, <00:01:23.207>a <00:01:23.362>bit <00:01:23.518>longer <00:01:23.673>than <00:01:23.829>I <00:01:23.985>anticipated

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<00:01:27.905>what <00:01:28.080>I <00:01:28.255>really <00:01:28.430>wanted <00:01:28.605>to <00:01:28.780>commit <00:01:28.955>myself <00:01:29.130>to <00:01:29.305>next.

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<00:01:30.245>Um, <00:01:30.400>and <00:01:30.556>I <00:01:30.711>was <00:01:30.867>also <00:01:31.022>working <00:01:31.178>on <00:01:31.333>a <00:01:31.489>side <00:01:31.645>project

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<00:01:34.765>Uh, <00:01:34.892>the <00:01:35.019>intro <00:01:35.146>of <00:01:35.274>Surfing <00:01:35.401>and <00:01:35.528>Mountains <00:01:35.655>was, <00:01:35.783>was <00:01:35.910>a <00:01:36.037>fun <00:01:36.165>one.

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<00:01:37.785>But, <00:01:37.960>uh, <00:01:38.134>back <00:01:38.310>then <00:01:38.485>I <00:01:38.660>lived <00:01:38.835>on <00:01:39.009>the <00:01:39.185>coast

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<00:01:40.164>and <00:01:40.442>I <00:01:40.719>was <00:01:40.996>a, <00:01:41.273>a <00:01:41.551>surfer

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<00:01:41.705>and <00:01:41.942>I <00:01:42.180>really, <00:01:42.417>really <00:01:42.655>wanted <00:01:42.893>there

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<00:01:43.025>to <00:01:43.200>be <00:01:43.375>a <00:01:43.550>really <00:01:43.725>good <00:01:43.900>realistic <00:01:44.075>surfing <00:01:44.250>video <00:01:44.425>game.

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<00:01:45.604>And <00:01:45.744>so <00:01:45.884>I <00:01:46.024>went <00:01:46.164>down <00:01:46.304>this <00:01:46.445>rabbit <00:01:46.585>hole <00:01:46.725>like <00:01:46.865>many <00:01:47.005>developers

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<00:01:48.025>of <00:01:48.180>building <00:01:48.336>a <00:01:48.491>game <00:01:48.647>engine <00:01:48.802>and <00:01:48.958>a <00:01:49.113>graphics <00:01:49.269>engine <00:01:49.425>and,

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<00:01:50.845>and <00:01:50.985>trying <00:01:51.125>to <00:01:51.265>simulate <00:01:51.405>the <00:01:51.545>ocean <00:01:51.685>in <00:01:51.825>a <00:01:51.965>very <00:01:52.105>realistic <00:01:52.245>way.

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<00:01:54.045>Um, <00:01:54.172>and <00:01:54.299>the <00:01:54.426>thinking <00:01:54.554>was <00:01:54.681>that <00:01:54.808>at <00:01:54.935>that <00:01:55.063>point <00:01:55.190>in <00:01:55.317>my <00:01:55.445>career,

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<00:01:56.604>I'd <00:01:56.779>spent <00:01:56.954>most <00:01:57.130>of <00:01:57.304>my <00:01:57.479>time <00:01:57.654>building <00:01:57.829>developer <00:01:58.005>tools

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<00:01:58.925>and <00:01:59.391>building <00:01:59.858>web-based <00:02:00.325>products.

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<00:02:00.945>And <00:02:01.100>I <00:02:01.256>wanted <00:02:01.411>to <00:02:01.567>try <00:02:01.722>something <00:02:01.878>a <00:02:02.033>little <00:02:02.189>bit <00:02:02.345>different

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<00:02:03.245>and <00:02:03.443>kind <00:02:03.641>of <00:02:03.839>go <00:02:04.037>back <00:02:04.235>to

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<00:02:04.345>what <00:02:04.520>got <00:02:04.695>me <00:02:04.870>into <00:02:05.045>programming <00:02:05.220>in <00:02:05.395>the <00:02:05.570>first <00:02:05.745>place,

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<00:02:05.945>which <00:02:06.119>was <00:02:06.294>trying <00:02:06.470>to, <00:02:06.645>to <00:02:06.820>visualize <00:02:06.994>things <00:02:07.169>with <00:02:07.345>graphics.

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<00:02:09.085>Um, <00:02:09.225>and <00:02:09.365>I <00:02:09.505>thought <00:02:09.645>maybe <00:02:09.785>this <00:02:09.925>would <00:02:10.065>be <00:02:10.205>relevant <00:02:10.345>to <00:02:10.485>VR

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<00:02:12.005>or <00:02:12.180>ar <00:02:12.355>I <00:02:12.530>even <00:02:12.704>thought <00:02:12.880>about <00:02:13.055>AI <00:02:13.230>back <00:02:13.405>then.

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<00:02:15.245>Um, <00:02:15.776>but <00:02:16.307>during

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<00:02:16.425>that <00:02:16.600>time <00:02:16.775>I <00:02:16.950>started <00:02:17.125>doing <00:02:17.300>some <00:02:17.475>technical <00:02:17.650>advising <00:02:17.825>and,

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<00:02:18.825>and <00:02:18.980>consulting <00:02:19.136>and, <00:02:19.291>uh, <00:02:19.447>Figma <00:02:19.602>became <00:02:19.758>one <00:02:19.913>of <00:02:20.069>my <00:02:20.225>clients.

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<00:02:21.805>So <00:02:21.932>I <00:02:22.059>got <00:02:22.186>to <00:02:22.314>start <00:02:22.441>working <00:02:22.568>with <00:02:22.695>the <00:02:22.823>company <00:02:22.950>in <00:02:23.077>2016, <00:02:23.205>uh,

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<00:02:25.945>a <00:02:26.144>month <00:02:26.345>before <00:02:26.545>they <00:02:26.745>launched <00:02:26.945>the <00:02:27.144>product <00:02:27.345>publicly.

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<00:02:28.445>And <00:02:28.552>at, <00:02:28.660>at <00:02:28.768>the <00:02:28.875>time, <00:02:28.983>I <00:02:29.091>just <00:02:29.198>thought <00:02:29.306>it <00:02:29.414>would <00:02:29.521>be <00:02:29.629>a <00:02:29.737>fun <00:02:29.845>way

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<00:02:30.905>to <00:02:31.080>feel <00:02:31.255>less <00:02:31.430>guilty <00:02:31.605>about <00:02:31.780>taking <00:02:31.955>an <00:02:32.130>extended <00:02:32.305>sabbatical.

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<00:02:33.805>Um, <00:02:34.123>but <00:02:34.441>very <00:02:34.759>quickly

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<00:02:34.865>after <00:02:35.215>joining <00:02:35.565>the <00:02:35.915>company, <00:02:36.265>I,

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<00:02:36.625>I <00:02:36.825>realized <00:02:37.025>there <00:02:37.225>was <00:02:37.425>something <00:02:37.625>really <00:02:37.825>special <00:02:38.025>there,

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<00:02:38.445>and <00:02:38.620>it <00:02:38.795>was <00:02:38.970>a <00:02:39.144>great <00:02:39.320>application <00:02:39.495>of <00:02:39.670>the <00:02:39.845>things

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<00:02:40.865>that <00:02:41.040>I <00:02:41.215>had <00:02:41.390>done <00:02:41.565>in <00:02:41.740>the <00:02:41.915>past <00:02:42.090>between <00:02:42.265>graphics

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<00:02:42.765>and <00:02:42.998>building <00:02:43.231>real <00:02:43.464>time <00:02:43.698>distributed <00:02:43.931>systems <00:02:44.165>and,

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<00:02:45.045>and <00:02:45.495>also <00:02:45.945>reactive <00:02:46.395>programming.

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<00:02:46.805>And <00:02:47.038>it <00:02:47.271>was <00:02:47.505>pretty <00:02:47.738>clear <00:02:47.971>that, <00:02:48.205>uh,

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<00:02:48.895>product <00:02:49.035>design <00:02:49.175>tools <00:02:49.315>at <00:02:49.455>the <00:02:49.595>time <00:02:49.735>were, <00:02:49.875>were <00:02:50.015>just <00:02:50.155>so <00:02:50.295>siloed

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<00:02:52.425>and <00:02:52.641>there <00:02:52.857>was <00:02:53.073>just <00:02:53.289>so <00:02:53.505>much <00:02:53.721>opportunity

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<00:02:53.865>to <00:02:54.027>build <00:02:54.189>them <00:02:54.351>in <00:02:54.513>a <00:02:54.675>new <00:02:54.837>way.

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<00:02:55.215>They <00:02:55.448>really <00:02:55.681>embraced <00:02:55.915>the <00:02:56.148>fact <00:02:56.381>that, <00:02:56.615>uh,

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<00:02:57.175>product <00:02:57.350>design <00:02:57.525>doesn't <00:02:57.700>mean <00:02:57.875>anything <00:02:58.050>if <00:02:58.225>you <00:02:58.400>don't <00:02:58.575>actually

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<00:03:00.005>ship <00:03:00.235>the <00:03:00.465>things <00:03:00.696>that <00:03:00.926>you <00:03:01.156>design

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<00:03:01.705>and <00:03:01.832>you <00:03:01.959>really <00:03:02.086>need <00:03:02.214>to <00:03:02.341>build <00:03:02.468>a, <00:03:02.595>a <00:03:02.723>new <00:03:02.850>product <00:03:02.977>design <00:03:03.105>tool

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<00:03:04.325>that <00:03:04.524>is <00:03:04.725>built <00:03:04.924>for <00:03:05.125>the <00:03:05.325>entire <00:03:05.524>product <00:03:05.725>team.

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<00:03:06.905>Uh, <00:03:07.124>and <00:03:07.343>I <00:03:07.562>thought <00:03:07.781>that <00:03:08.000>bringing <00:03:08.219>it

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<00:03:08.365>to <00:03:08.492>the <00:03:08.619>web <00:03:08.746>was <00:03:08.874>a <00:03:09.001>great <00:03:09.128>way <00:03:09.255>to <00:03:09.383>start <00:03:09.510>doing <00:03:09.637>that. <00:03:09.765>Yeah,

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<00:03:11.395>Yeah. <00:03:11.695>I <00:03:11.995>mean, <00:03:12.295>I,

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<00:03:12.395>from <00:03:12.595>my <00:03:12.795>experience, <00:03:12.995>I <00:03:13.195>started <00:03:13.395>designing <00:03:13.595>web <00:03:13.795>apps

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<00:03:15.665>and <00:03:16.364>web <00:03:17.065>applications.

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<00:03:18.245>I <00:03:18.420>used <00:03:18.595>like <00:03:18.770>Photoshop <00:03:18.945>in <00:03:19.120>the <00:03:19.295>early <00:03:19.470>two <00:03:19.645>thousands.

82
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<00:03:21.235>Then, <00:03:21.585>uh, <00:03:21.935>illustrate <00:03:22.285>the <00:03:22.635>InDesign,

83
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<00:03:24.795>even <00:03:25.075>Apple <00:03:25.355>keynotes <00:03:25.635>at <00:03:25.915>some <00:03:26.195>point

84
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<00:03:26.885>because <00:03:27.084>I <00:03:27.285>was <00:03:27.484>frustrated <00:03:27.685>with <00:03:27.885>the <00:03:28.084>other <00:03:28.285>tools.

85
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<00:03:29.865>Um, <00:03:31.265>and,

86
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<00:03:31.865>but <00:03:32.040>it <00:03:32.215>was <00:03:32.390>always <00:03:32.565>desktop <00:03:32.740>apps, <00:03:32.915>everything <00:03:33.090>I <00:03:33.265>used

87
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<00:03:36.385>and <00:03:36.540>Figma <00:03:36.696>was <00:03:36.851>the <00:03:37.007>first <00:03:37.162>one <00:03:37.318>that <00:03:37.473>was <00:03:37.629>like <00:03:37.785>web-based.

88
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<00:03:41.265>And, <00:03:41.404>um, <00:03:41.545>what <00:03:41.684>was <00:03:41.825>the <00:03:41.964>decision <00:03:42.105>to <00:03:42.244>make <00:03:42.385>a <00:03:42.524>web-based <00:03:42.665>tool

89
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<00:03:45.385>and <00:03:45.618>what <00:03:45.851>were <00:03:46.084>also <00:03:46.318>the <00:03:46.551>technical <00:03:46.785>challenges?

90
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<00:03:49.075>Yeah, <00:03:49.191>so <00:03:49.308>a <00:03:49.424>fun <00:03:49.541>fact <00:03:49.658>about <00:03:49.774>Figma <00:03:49.891>is <00:03:50.008>the <00:03:50.125>company <00:03:50.241>was <00:03:50.358>not <00:03:50.475>a

91
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<00:03:52.885>hundred <00:03:53.478>percent <00:03:54.072>committed

92
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<00:03:54.265>to <00:03:54.464>it <00:03:54.665>being <00:03:54.864>entirely <00:03:55.065>web-based <00:03:55.265>from <00:03:55.464>the <00:03:55.665>start.

93
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<00:03:57.105>Um, <00:03:57.280>and <00:03:57.454>the, <00:03:57.630>the, <00:03:57.804>the <00:03:57.980>evidence <00:03:58.155>of <00:03:58.329>this <00:03:58.505>is

94
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<00:03:59.605>that <00:03:59.760>a <00:03:59.916>large <00:04:00.071>portion <00:04:00.227>of <00:04:00.382>the <00:04:00.538>application <00:04:00.693>still <00:04:00.849>today <00:04:01.005>is

95
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<00:04:02.445>actually <00:04:02.584>written <00:04:02.725>in <00:04:02.864>c <00:04:03.005>plus <00:04:03.144>plus, <00:04:03.285>um, <00:04:03.424>not <00:04:03.565>like, <00:04:03.704>you <00:04:03.845>know,

96
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<00:04:05.565>standard <00:04:06.033>web <00:04:06.500>languages.

97
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<00:04:06.985>Uh, <00:04:07.112>and <00:04:07.239>the <00:04:07.366>reason <00:04:07.494>for <00:04:07.621>that <00:04:07.748>was, <00:04:07.875>you <00:04:08.003>know, <00:04:08.130>back <00:04:08.257>in <00:04:08.385>2016,

98
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<00:04:10.265>no <00:04:10.420>one <00:04:10.576>thought <00:04:10.731>it <00:04:10.887>was <00:04:11.042>possible <00:04:11.198>to <00:04:11.353>build <00:04:11.509>this <00:04:11.665>type

99
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<00:04:12.685>of <00:04:12.973>application <00:04:13.261>on <00:04:13.549>the <00:04:13.837>web.

100
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<00:04:14.425>Um, <00:04:14.552>I <00:04:14.679>think <00:04:14.806>this <00:04:14.934>is <00:04:15.061>around <00:04:15.188>the <00:04:15.315>time <00:04:15.443>or <00:04:15.570>a <00:04:15.697>couple <00:04:15.825>years

101
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<00:04:17.005>after <00:04:17.180>the <00:04:17.355>time <00:04:17.529>when, <00:04:17.704>when <00:04:17.880>Facebook <00:04:18.055>had <00:04:18.230>publicly <00:04:18.404>announced

102
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<00:04:19.165>that <00:04:19.398>they <00:04:19.631>were <00:04:19.865>no <00:04:20.098>longer <00:04:20.331>building, <00:04:20.565>uh,

103
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<00:04:21.285>their <00:04:21.565>mobile <00:04:21.845>applications <00:04:22.125>with <00:04:22.405>web <00:04:22.685>technologies

104
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<00:04:23.165>that <00:04:23.365>were <00:04:23.565>going <00:04:23.765>all <00:04:23.965>in <00:04:24.165>on <00:04:24.365>native <00:04:24.565>technologies.

105
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<00:04:25.385>Uh, <00:04:25.540>and <00:04:25.696>kind <00:04:25.851>of <00:04:26.007>the <00:04:26.162>history <00:04:26.318>of <00:04:26.473>the <00:04:26.629>web <00:04:26.784>is

106
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<00:04:27.205>that <00:04:27.360>it <00:04:27.516>just <00:04:27.671>wasn't <00:04:27.827>designed <00:04:27.982>for <00:04:28.138>this <00:04:28.293>type <00:04:28.449>of <00:04:28.604>application.

107
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<00:04:29.865>And <00:04:30.098>there <00:04:30.331>were <00:04:30.565>a <00:04:30.798>lot <00:04:31.031>of <00:04:31.265>challenges

108
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<00:04:31.605>between <00:04:31.838>like <00:04:32.071>cross <00:04:32.305>browser <00:04:32.538>inconsistencies, <00:04:32.771>you <00:04:33.005>know,

109
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<00:04:34.405>performance <00:04:34.871>limitations <00:04:35.338>of <00:04:35.804>JavaScript

110
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<00:04:36.105>and <00:04:36.280>also <00:04:36.455>just <00:04:36.630>limitations <00:04:36.805>around <00:04:36.980>the <00:04:37.155>way <00:04:37.330>the <00:04:37.505>renders

111
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<00:04:38.565>for <00:04:38.765>the <00:04:38.965>web <00:04:39.165>were <00:04:39.365>optimized <00:04:39.565>for <00:04:39.765>more <00:04:39.965>information

112
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<00:04:41.565>retrieval <00:04:41.765>use <00:04:41.965>cases <00:04:42.165>rather <00:04:42.365>than <00:04:42.565>graphical <00:04:42.765>use <00:04:42.965>cases.

113
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<00:04:44.385>And <00:04:44.512>so <00:04:44.639>we <00:04:44.766>sort <00:04:44.894>of <00:04:45.021>hedged <00:04:45.148>our <00:04:45.275>bets <00:04:45.403>in <00:04:45.530>the <00:04:45.657>early <00:04:45.784>days

114
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<00:04:47.145>and <00:04:47.378>would <00:04:47.611>simultaneously <00:04:47.844>develop <00:04:48.078>a <00:04:48.311>native <00:04:48.544>application

115
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<00:04:50.865>and <00:04:51.148>then <00:04:51.432>use, <00:04:51.715>uh, <00:04:51.999>some

116
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<00:04:52.125>of <00:04:52.358>these <00:04:52.591>earlier <00:04:52.825>low <00:04:53.058>level <00:04:53.291>browser <00:04:53.525>abstractions,

117
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<00:04:54.045>like <00:04:54.200>A-S-M-J-S <00:04:54.356>to <00:04:54.511>essentially <00:04:54.667>transpire <00:04:54.822>the <00:04:54.978>code <00:04:55.133>into <00:04:55.289>a <00:04:55.445>way

118
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<00:04:57.205>that <00:04:57.380>could <00:04:57.555>be <00:04:57.729>run <00:04:57.905>more <00:04:58.080>effectively <00:04:58.255>on <00:04:58.430>the <00:04:58.604>web.

119
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<00:04:59.705>Um, <00:04:59.860>but <00:05:00.016>going <00:05:00.171>into <00:05:00.327>kind <00:05:00.482>of <00:05:00.638>that <00:05:00.793>first <00:05:00.949>public <00:05:01.104>launch,

120
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<00:05:02.965>I <00:05:03.104>think <00:05:03.244>the <00:05:03.385>company <00:05:03.525>had <00:05:03.664>already <00:05:03.804>gotten <00:05:03.945>a <00:05:04.085>lot <00:05:04.224>of <00:05:04.364>feedback

121
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<00:05:05.565>through <00:05:05.937>private <00:05:06.309>betas <00:05:06.681>that

122
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<00:05:07.365>actually <00:05:07.565>it <00:05:07.765>worked <00:05:07.965>surprisingly <00:05:08.165>well <00:05:08.365>on <00:05:08.565>the <00:05:08.765>web.

123
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<00:05:10.305>Um, <00:05:10.585>and <00:05:10.865>these <00:05:11.145>limitations <00:05:11.425>weren't <00:05:11.705>really

124
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<00:05:12.405>limitations <00:05:12.909>after <00:05:13.412>all.

125
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<00:05:13.585>And, <00:05:13.740>and <00:05:13.896>it <00:05:14.051>was <00:05:14.207>around <00:05:14.362>the <00:05:14.518>time <00:05:14.673>that <00:05:14.829>I <00:05:14.984>joined

126
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<00:05:15.285>that <00:05:15.440>we <00:05:15.596>just <00:05:15.751>decided <00:05:15.907>to <00:05:16.062>scrap <00:05:16.218>the, <00:05:16.373>the <00:05:16.529>desktop <00:05:16.685>application

127
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<00:05:18.585>and <00:05:18.784>go <00:05:18.984>all <00:05:19.185>in <00:05:19.385>on <00:05:19.585>the <00:05:19.784>web <00:05:19.984>and,

128
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<00:05:20.205>and <00:05:20.378>some <00:05:20.553>of <00:05:20.727>these <00:05:20.901>new <00:05:21.075>low <00:05:21.249>level

129
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<00:05:21.365>browser <00:05:21.638>APIs <00:05:21.912>that <00:05:22.185>made <00:05:22.459>that <00:05:22.733>possible.

130
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<00:05:23.715>Yeah, <00:05:23.914>when <00:05:24.114>I, <00:05:24.315>when <00:05:24.515>I <00:05:24.715>started <00:05:24.914>using <00:05:25.114>Figma,

131
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<00:05:26.765>I <00:05:27.044>also <00:05:27.325>installed <00:05:27.604>the <00:05:27.885>desktop <00:05:28.164>app.

132
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<00:05:29.005>I <00:05:29.205>don't <00:05:29.405>know, <00:05:29.605>it <00:05:29.805>was <00:05:30.005>a <00:05:30.205>habit <00:05:30.405>probably,

133
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<00:05:30.705>but <00:05:30.905>then <00:05:31.104>when <00:05:31.305>you <00:05:31.505>start <00:05:31.705>sending <00:05:31.905>links <00:05:32.104>back

134
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<00:05:33.405>and <00:05:33.638>forth, <00:05:33.871>you <00:05:34.104>click <00:05:34.338>on <00:05:34.571>the <00:05:34.804>link,

135
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<00:05:35.305>you <00:05:35.445>open <00:05:35.585>Figma <00:05:35.725>in <00:05:35.865>the <00:05:36.005>browser, <00:05:36.145>and <00:05:36.285>sometimes <00:05:36.425>I <00:05:36.565>just <00:05:36.705>realized

136
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<00:05:38.295>after <00:05:38.450>two <00:05:38.606>hours, <00:05:38.761>hey, <00:05:38.917>I <00:05:39.072>was <00:05:39.228>working <00:05:39.383>in <00:05:39.539>the <00:05:39.695>browser.

137
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<00:05:40.945>So <00:05:41.100>it <00:05:41.256>was <00:05:41.411>really <00:05:41.567>a <00:05:41.722>very, <00:05:41.878>there <00:05:42.033>was <00:05:42.189>no <00:05:42.344>difference.

138
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<00:05:45.025>So <00:05:45.180>the <00:05:45.336>desktop <00:05:45.491>app <00:05:45.647>doesn't <00:05:45.802>feel <00:05:45.958>any <00:05:46.113>faster <00:05:46.269>or <00:05:46.424>anything.

139
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<00:05:48.465>So <00:05:48.640>it <00:05:48.815>seems <00:05:48.990>they're <00:05:49.165>like <00:05:49.340>equally <00:05:49.515>fast, <00:05:49.690>right? <00:05:49.865>Yeah,

140
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<00:05:52.385>Yeah. <00:05:52.610>There's <00:05:52.835>still <00:05:53.060>this <00:05:53.284>like,

141
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misconception.

142
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<00:05:54.085>We <00:05:54.212>see <00:05:54.339>it <00:05:54.466>online <00:05:54.594>all <00:05:54.721>the <00:05:54.848>time <00:05:54.975>where <00:05:55.103>people <00:05:55.230>are <00:05:55.357>like, <00:05:55.484>oh,

143
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<00:05:55.945>like <00:05:56.145>Figma <00:05:56.344>will <00:05:56.545>be <00:05:56.745>faster <00:05:56.945>if <00:05:57.145>you <00:05:57.344>run

144
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<00:05:57.645>the <00:05:58.149>desktop <00:05:58.652>application.

145
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<00:05:59.145>But <00:05:59.320>the <00:05:59.495>desktop <00:05:59.669>application <00:05:59.844>does <00:06:00.020>have <00:06:00.195>some <00:06:00.370>desktop <00:06:00.544>specific

146
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<00:06:01.875>code, <00:06:02.155>but <00:06:02.435>for <00:06:02.715>the <00:06:02.995>large <00:06:03.275>part,

147
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<00:06:03.715>it's <00:06:03.994>actually <00:06:04.275>just <00:06:04.554>the <00:06:04.835>web <00:06:05.114>application

148
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<00:06:05.725>with <00:06:05.925>an <00:06:06.125>embedded <00:06:06.325>chromium <00:06:06.525>running <00:06:06.725>inside <00:06:06.925>of <00:06:07.125>Electron.

149
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<00:06:08.465>So <00:06:08.604>the <00:06:08.744>reality <00:06:08.885>is <00:06:09.025>sometimes <00:06:09.164>it's <00:06:09.304>actually <00:06:09.445>faster <00:06:09.585>on <00:06:09.724>the <00:06:09.864>web

150
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<00:06:10.885>because <00:06:11.118>the <00:06:11.351>version <00:06:11.585>of <00:06:11.818>the <00:06:12.051>JavaScript <00:06:12.284>engine

151
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<00:06:13.085>that <00:06:13.224>is <00:06:13.364>shipped <00:06:13.505>in <00:06:13.645>your <00:06:13.784>browser <00:06:13.924>on <00:06:14.065>the <00:06:14.205>web <00:06:14.344>is <00:06:14.484>oftentimes

152
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<00:06:15.575>ahead <00:06:15.750>of <00:06:15.925>what <00:06:16.099>we <00:06:16.275>ship <00:06:16.450>in <00:06:16.625>our <00:06:16.800>desktop <00:06:16.974>application.

153
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<00:06:18.035>Okay. <00:06:19.304>Um,

154
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<00:06:19.665>and <00:06:20.131>what <00:06:20.598>key <00:06:21.065>features

155
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<00:06:23.255>set <00:06:23.395>Figma <00:06:23.534>apart <00:06:23.675>from <00:06:23.815>like <00:06:23.955>the <00:06:24.094>other <00:06:24.235>design <00:06:24.375>tools <00:06:24.515>that <00:06:24.655>were

156
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<00:06:26.915>around <00:06:27.365>back <00:06:27.815>then?

157
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<00:06:28.575>Um, <00:06:28.808>and <00:06:29.041>what <00:06:29.275>was <00:06:29.508>the <00:06:29.741>approach <00:06:29.974>here?

158
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<00:06:31.545>Yeah, <00:06:31.720>so <00:06:31.895>I, <00:06:32.070>I <00:06:32.245>think <00:06:32.420>that <00:06:32.595>beyond <00:06:32.770>the <00:06:32.945>web,

159
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<00:06:33.435>I <00:06:33.575>think <00:06:33.715>the <00:06:33.855>web <00:06:33.995>was <00:06:34.135>like <00:06:34.275>a <00:06:34.415>really, <00:06:34.555>uh, <00:06:34.695>big <00:06:34.835>reason

160
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<00:06:54.075>where <00:06:54.275>a <00:06:54.474>designer <00:06:54.675>spends <00:06:54.875>a <00:06:55.075>month <00:06:55.275>designing <00:06:55.474>something

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<00:06:57.215>and <00:06:57.492>the <00:06:57.769>developer <00:06:58.046>just <00:06:58.323>literally <00:06:58.601>has

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<00:07:01.195>that <00:07:01.474>whole <00:07:01.755>process <00:07:02.034>and <00:07:02.315>iterate <00:07:02.594>together.

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<00:07:04.915>that <00:07:05.042>we <00:07:05.169>were <00:07:05.296>chasing <00:07:05.424>at <00:07:05.551>the <00:07:05.678>time <00:07:05.805>was <00:07:05.933>the <00:07:06.060>fact <00:07:06.187>that, <00:07:06.315>uh,

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<00:07:08.385>like <00:07:08.851>frontend <00:07:09.318>development <00:07:09.784>in

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<00:07:10.235>and <00:07:10.515>of <00:07:10.795>itself <00:07:11.075>was <00:07:11.355>evolving <00:07:11.635>rapidly.

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<00:07:12.655>Um, <00:07:12.810>as <00:07:12.966>you <00:07:13.121>mentioned, <00:07:13.277>like <00:07:13.432>I <00:07:13.588>I, <00:07:13.743>I <00:07:13.899>also <00:07:14.054>used

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<00:07:14.835>to <00:07:14.962>use <00:07:15.089>like <00:07:15.216>Photoshop <00:07:15.344>and <00:07:15.471>tools <00:07:15.598>like <00:07:15.725>that <00:07:15.853>back <00:07:15.980>in <00:07:16.107>the <00:07:16.234>day

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<00:07:39.215>to <00:07:39.448>the <00:07:39.681>web <00:07:39.915>rather <00:07:40.148>than <00:07:40.381>pre-rendered <00:07:40.615>bitmaps.

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<00:07:42.135>Um, <00:07:42.310>and <00:07:42.485>also <00:07:42.659>started <00:07:42.835>thinking <00:07:43.010>about <00:07:43.185>things <00:07:43.360>like <00:07:43.534>constraints

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<00:07:44.775>and <00:07:44.974>dynamic <00:07:45.174>layouts <00:07:45.375>and, <00:07:45.575>and <00:07:45.775>everything <00:07:45.974>in <00:07:46.174>between.

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<00:07:47.095>And, <00:07:47.250>uh, <00:07:47.406>the <00:07:47.561>reality <00:07:47.717>is <00:07:47.872>like <00:07:48.028>design <00:07:48.183>tools <00:07:48.339>were <00:07:48.495>not

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<00:07:49.915>keeping <00:07:50.149>up <00:07:50.383>at <00:07:50.617>the <00:07:50.851>time.

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<00:07:51.175>And <00:07:51.330>so <00:07:51.486>there <00:07:51.641>was <00:07:51.797>a <00:07:51.952>huge <00:07:52.108>opportunity <00:07:52.263>for <00:07:52.419>us <00:07:52.575>to,

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<00:07:53.215>to <00:07:53.495>really <00:07:53.775>embrace <00:07:54.055>these <00:07:54.335>new <00:07:54.615>abstractions

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<00:07:54.915>and <00:07:55.070>make <00:07:55.226>them <00:07:55.381>native <00:07:55.537>to <00:07:55.692>the <00:07:55.848>design <00:07:56.003>process, <00:07:56.159>not <00:07:56.315>just

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<00:07:57.975>to <00:07:58.200>cater <00:07:58.425>to <00:07:58.650>the <00:07:58.875>needs <00:07:59.100>of <00:07:59.325>designers,

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<00:07:59.475>but <00:07:59.708>also <00:07:59.941>make <00:08:00.175>it <00:08:00.408>so <00:08:00.641>there's <00:08:00.875>less

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<00:08:01.355>of <00:08:01.510>an <00:08:01.666>impedance <00:08:01.821>mismatch <00:08:01.977>when <00:08:02.132>you're <00:08:02.288>trying <00:08:02.443>to <00:08:02.599>go <00:08:02.755>from,

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<00:08:03.935>you <00:08:04.215>know, <00:08:04.495>that <00:08:04.775>early <00:08:05.055>alignment <00:08:05.335>phase

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<00:08:06.215>to <00:08:06.390>the <00:08:06.565>actual <00:08:06.739>productionization <00:08:06.914>of <00:08:07.090>what <00:08:07.265>you're <00:08:07.440>looking <00:08:07.614>at.

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<00:08:09.535>And <00:08:09.662>so <00:08:09.789>we, <00:08:09.916>we, <00:08:10.044>we <00:08:10.171>brought <00:08:10.298>a <00:08:10.425>lot <00:08:10.553>of <00:08:10.680>these <00:08:10.807>browser <00:08:10.935>primitives

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<00:08:13.155>to <00:08:13.491>the <00:08:13.827>design <00:08:14.162>space,

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<00:08:14.335>but <00:08:14.474>in <00:08:14.614>a <00:08:14.755>way <00:08:14.895>that, <00:08:15.034>uh, <00:08:15.174>didn't <00:08:15.315>force <00:08:15.455>them <00:08:15.594>upon <00:08:15.734>you

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<00:08:17.895>and <00:08:18.070>enabled <00:08:18.245>you <00:08:18.419>to <00:08:18.594>kind <00:08:18.770>of <00:08:18.945>add <00:08:19.120>them <00:08:19.294>progressively

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<00:08:20.295>as <00:08:20.435>you <00:08:20.575>got <00:08:20.715>more <00:08:20.855>confident <00:08:20.995>in <00:08:21.135>the <00:08:21.275>direction <00:08:21.415>of <00:08:21.555>your <00:08:21.695>design.

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Yeah,

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<00:08:24.555>I <00:08:24.730>mean, <00:08:24.905>like <00:08:25.080>Figma <00:08:25.255>transitioned <00:08:25.430>from <00:08:25.605>a <00:08:25.780>design <00:08:25.955>tool

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<00:08:27.655>to <00:08:27.888>a <00:08:28.121>tool <00:08:28.354>that <00:08:28.588>is <00:08:28.821>now <00:08:29.054>relevant

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<00:08:29.915>for <00:08:30.195>the <00:08:30.475>whole <00:08:30.755>product <00:08:31.035>team, <00:08:31.315>basically.

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<00:08:33.174>And <00:08:33.349>when <00:08:33.525>did <00:08:33.699>developers <00:08:33.875>become <00:08:34.049>a <00:08:34.224>primary <00:08:34.400>focus <00:08:34.574>also

214
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<00:08:37.985>for <00:08:39.047>Figma?

215
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<00:08:39.664>And, <00:08:39.792>and <00:08:39.919>how <00:08:40.046>do <00:08:40.174>you, <00:08:40.301>or <00:08:40.428>how <00:08:40.555>does <00:08:40.683>Figma <00:08:40.810>bridge <00:08:40.937>this <00:08:41.064>gap?

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<00:08:43.784>You <00:08:43.985>know, <00:08:44.184>like <00:08:44.385>there <00:08:44.584>was <00:08:44.785>always <00:08:44.985>this <00:08:45.185>friction

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<00:08:45.685>with <00:08:46.035>like <00:08:46.385>handing <00:08:46.734>over <00:08:47.084>design,

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<00:08:47.355>like <00:08:47.584>we <00:08:47.814>were <00:08:48.043>going <00:08:48.273>back <00:08:48.502>and <00:08:48.732>forth.

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<00:08:49.105>Is <00:08:49.411>this <00:08:49.717>18 <00:08:50.023>pixel

220
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<00:08:50.265>or <00:08:50.439>17 <00:08:50.615>pixel <00:08:50.790>this <00:08:50.965>endless <00:08:51.140>discussions <00:08:51.314>back <00:08:51.490>and <00:08:51.665>forth?

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<00:08:54.065>So <00:08:54.192>how, <00:08:54.319>how <00:08:54.446>did <00:08:54.574>you, <00:08:54.701>uh, <00:08:54.828>address <00:08:54.955>those <00:08:55.083>issues <00:08:55.210>in <00:08:55.337>this, <00:08:55.465>uh,

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<00:08:58.645>design <00:08:59.053>to <00:08:59.461>development <00:08:59.869>process?

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<00:09:00.595>Yeah, <00:09:00.770>so, <00:09:00.945>um, <00:09:01.120>pretty <00:09:01.295>early <00:09:01.470>on, <00:09:01.645>this <00:09:01.820>was <00:09:01.995>kind

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<00:09:03.445>of <00:09:03.625>the, <00:09:03.805>the <00:09:03.985>goal <00:09:04.165>of <00:09:04.345>the <00:09:04.525>company.

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<00:09:04.805>I <00:09:04.941>like <00:09:05.078>to <00:09:05.215>think <00:09:05.352>of <00:09:05.489>it <00:09:05.625>as <00:09:05.762>like, <00:09:05.899>this <00:09:06.036>is <00:09:06.173>always

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<00:09:06.325>what <00:09:06.460>we <00:09:06.595>were <00:09:06.730>trying <00:09:06.865>to <00:09:07.000>do, <00:09:07.135>but <00:09:07.270>I <00:09:07.405>know

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<00:09:07.525>that <00:09:07.755>it <00:09:07.985>didn't <00:09:08.216>really <00:09:08.446>become <00:09:08.676>apparent

228
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<00:09:08.815>until, <00:09:09.281>uh, <00:09:09.748>later <00:09:10.215>years.

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<00:09:10.825>Um, <00:09:10.965>but <00:09:11.105>we, <00:09:11.245>we <00:09:11.385>realized <00:09:11.525>that, <00:09:11.665>uh, <00:09:11.805>very <00:09:11.945>early <00:09:12.085>on, <00:09:12.225>uh,

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<00:09:15.745>one <00:09:15.920>third <00:09:16.095>of <00:09:16.270>our <00:09:16.445>weekly <00:09:16.620>active <00:09:16.795>users <00:09:16.970>were <00:09:17.145>designers,

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<00:09:18.265>and <00:09:18.484>the <00:09:18.704>other <00:09:18.923>two <00:09:19.143>thirds <00:09:19.363>were

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<00:09:19.485>all <00:09:19.641>the <00:09:19.797>people <00:09:19.953>that <00:09:20.109>they <00:09:20.265>work <00:09:20.420>with.

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<00:09:22.365>of <00:09:22.565>our <00:09:22.765>weekly <00:09:22.965>active <00:09:23.165>users <00:09:23.365>are <00:09:23.565>also <00:09:23.765>developers

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<00:09:24.445>and <00:09:24.667>have <00:09:24.889>been <00:09:25.111>for <00:09:25.333>quite <00:09:25.555>some <00:09:25.776>time.

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<00:09:26.465>Um, <00:09:26.605>but <00:09:26.745>we <00:09:26.885>were <00:09:27.025>starting <00:09:27.165>to <00:09:27.305>get <00:09:27.445>feedback <00:09:27.585>that <00:09:27.725>the <00:09:27.865>tool,

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<00:09:29.315>like, <00:09:29.595>although <00:09:29.875>it <00:09:30.155>was <00:09:30.435>definitely <00:09:30.715>valuable

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<00:10:13.355>bridging <00:10:13.495>the <00:10:13.635>gap, <00:10:13.775>I <00:10:13.915>mean, <00:10:14.055>in <00:10:14.195>the, <00:10:14.335>in <00:10:14.475>the <00:10:14.615>web <00:10:14.755>browser,

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<00:10:15.885>there <00:10:16.001>has, <00:10:16.118>in <00:10:16.235>the <00:10:16.351>last <00:10:16.468>five <00:10:16.585>years, <00:10:16.701>uh, <00:10:16.818>been <00:10:16.935>a <00:10:17.051>lot <00:10:17.168>of <00:10:17.285>like,

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<00:10:20.495>uh, <00:10:20.650>improvements <00:10:20.806>in <00:10:20.961>terms <00:10:21.117>of <00:10:21.272>like <00:10:21.428>flexbox <00:10:21.583>grid <00:10:21.739>sub <00:10:21.895>grids.

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<00:10:24.395>So <00:10:24.535>there's <00:10:24.675>a <00:10:24.814>lot <00:10:24.954>of, <00:10:25.095>uh, <00:10:25.235>good <00:10:25.375>things <00:10:25.515>happening <00:10:25.655>in <00:10:25.795>CSS

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<00:10:28.375>and <00:10:28.841>it's, <00:10:29.308>it's <00:10:29.775>kind

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<00:10:31.155>of <00:10:31.310>two <00:10:31.466>different <00:10:31.621>mental <00:10:31.777>models <00:10:31.932>if <00:10:32.088>you <00:10:32.243>design <00:10:32.399>in <00:10:32.555>Figma,

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<00:10:33.595>if <00:10:33.820>you <00:10:34.045>draw <00:10:34.270>the <00:10:34.495>design,

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<00:10:38.895>do <00:10:39.095>you <00:10:39.295>think <00:10:39.495>that <00:10:39.694>those <00:10:39.895>two <00:10:40.095>different <00:10:40.295>models,

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<00:10:42.575>are <00:10:42.917>they <00:10:43.259>like <00:10:43.601>diverging?

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<00:10:51.335>or <00:10:51.462>that <00:10:51.589>it <00:10:51.716>becomes, <00:10:51.844>like <00:10:51.971>if <00:10:52.098>you <00:10:52.225>design <00:10:52.353>a <00:10:52.480>table <00:10:52.607>in <00:10:52.735>Figma

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<00:10:54.475>and <00:10:54.675>then <00:10:54.875>you <00:10:55.075>have <00:10:55.275>to <00:10:55.475>CSS <00:10:55.675>the <00:10:55.875>table?

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<00:10:56.775>Uh, <00:10:57.008>it's <00:10:57.241>a <00:10:57.475>different <00:10:57.708>mental <00:10:57.941>approach <00:10:58.175>sometimes.

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<00:10:59.385>Yeah, <00:10:59.618>yeah. <00:10:59.851>This <00:11:00.085>is <00:11:00.318>like <00:11:00.551>a <00:11:00.785>debate

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<00:11:01.075>that <00:11:01.202>I <00:11:01.329>think <00:11:01.456>we've <00:11:01.584>all <00:11:01.711>seen <00:11:01.838>play <00:11:01.965>out <00:11:02.093>online <00:11:02.220>over <00:11:02.347>the <00:11:02.475>last

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<00:11:03.955>couple <00:11:04.155>decades, <00:11:04.355>and <00:11:04.555>actually <00:11:04.755>it <00:11:04.955>plays <00:11:05.155>out <00:11:05.355>inside

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<00:11:06.155>of <00:11:06.388>our <00:11:06.621>company <00:11:06.855>quite <00:11:07.088>a <00:11:07.321>bit <00:11:07.555>too.

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<00:11:08.275>I <00:11:08.491>think <00:11:08.707>the, <00:11:08.923>for <00:11:09.139>me, <00:11:09.355>the <00:11:09.571>kind

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<00:11:09.715>of <00:11:09.870>eye-opening <00:11:10.026>moment <00:11:10.181>in <00:11:10.337>this <00:11:10.492>debate <00:11:10.648>was <00:11:10.803>talking <00:11:10.959>to <00:11:11.115>one

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<00:11:12.875>of <00:11:13.108>our <00:11:13.341>heads <00:11:13.575>of <00:11:13.808>product <00:11:14.041>show, <00:11:14.275>uh,

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<00:11:14.555>who's <00:11:14.799>incredible <00:11:15.044>if <00:11:15.289>you <00:11:15.534>all <00:11:15.779>ever

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<00:11:15.915>have <00:11:16.064>a <00:11:16.213>chance <00:11:16.362>to <00:11:16.511>follow <00:11:16.660>him <00:11:16.809>on <00:11:16.959>Twitter.

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<00:11:17.095>He <00:11:17.235>is, <00:11:17.375>he <00:11:17.515>is <00:11:17.655>awesome. <00:11:17.795>But <00:11:17.935>he <00:11:18.075>had <00:11:18.215>this <00:11:18.355>really <00:11:18.495>interesting

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<00:11:19.635>take <00:11:19.790>on <00:11:19.946>the <00:11:20.101>debate, <00:11:20.257>which <00:11:20.412>is <00:11:20.568>that <00:11:20.723>like, <00:11:20.879>you <00:11:21.035>know,

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<00:11:22.515>everyone <00:11:22.748>thinks <00:11:22.981>that <00:11:23.215>inevitably <00:11:23.448>these <00:11:23.681>things <00:11:23.915>should

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<00:11:25.155>converge, <00:11:25.388>and <00:11:25.621>ultimately <00:11:25.855>they <00:11:26.088>always <00:11:26.321>do <00:11:26.555>converge.

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<00:11:28.955>that <00:11:29.155>you <00:11:29.355>design <00:11:29.555>ultimately <00:11:29.755>needs <00:11:29.955>to <00:11:30.155>get <00:11:30.355>productionized

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<00:11:31.295>and <00:11:31.551>turned <00:11:31.808>into <00:11:32.064>code <00:11:32.320>someday.

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<00:11:33.295>Um, <00:11:33.435>but <00:11:33.574>there's <00:11:33.714>actually <00:11:33.854>a <00:11:33.995>reason <00:11:34.135>why <00:11:34.275>the <00:11:34.415>tooling <00:11:34.555>has <00:11:34.694>been

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<00:11:38.175>so <00:11:38.637>different, <00:11:39.099>and <00:11:39.561>it's

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<00:11:39.715>because <00:11:39.915>like <00:11:40.115>design <00:11:40.315>isn't <00:11:40.515>really <00:11:40.715>necessarily <00:11:40.915>just <00:11:41.115>a

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<00:11:43.315>different <00:11:43.548>function <00:11:43.781>or <00:11:44.015>even <00:11:44.248>a <00:11:44.481>different <00:11:44.715>function.

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<00:11:45.265>It's <00:11:45.420>a <00:11:45.576>different <00:11:45.731>part <00:11:45.887>of <00:11:46.042>the <00:11:46.198>process <00:11:46.353>when <00:11:46.509>you're <00:11:46.665>like,

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<00:11:48.515>early <00:11:48.689>in <00:11:48.865>the <00:11:49.040>evolution <00:11:49.215>of <00:11:49.390>an <00:11:49.564>idea, <00:11:49.740>you're <00:11:49.915>trying

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<00:11:52.415>to <00:11:52.570>figure <00:11:52.726>out <00:11:52.881>how <00:11:53.037>to <00:11:53.192>visualize <00:11:53.348>what's <00:11:53.503>in <00:11:53.659>your <00:11:53.814>head

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<00:11:56.245>and <00:11:56.445>other <00:11:56.645>people's <00:11:56.845>heads <00:11:57.045>as <00:11:57.245>quickly <00:11:57.445>as <00:11:57.645>possible.

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<00:11:59.745>And <00:12:00.025>so <00:12:00.305>we've <00:12:00.585>really <00:12:00.865>optimized <00:12:01.145>Figma

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<00:12:02.345>for <00:12:02.545>direct <00:12:02.745>manipulation <00:12:02.945>rather <00:12:03.145>than <00:12:03.345>having <00:12:03.545>to <00:12:03.745>start

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<00:12:05.605>with <00:12:05.805>abstraction <00:12:06.005>because <00:12:06.205>we <00:12:06.405>want <00:12:06.605>to <00:12:06.805>help <00:12:07.005>people

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<00:12:09.395>roughly <00:12:09.550>sketch <00:12:09.706>out <00:12:09.861>what's <00:12:10.017>in <00:12:10.172>their <00:12:10.328>head <00:12:10.483>in <00:12:10.639>a <00:12:10.795>way

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<00:12:12.485>that <00:12:12.718>other <00:12:12.951>people <00:12:13.185>can <00:12:13.418>intuit <00:12:13.651>and <00:12:13.885>understand.

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<00:12:15.305>Um, <00:12:15.800>but <00:12:16.295>ultimately,

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<00:12:16.405>and <00:12:16.638>inevitably <00:12:16.871>everything <00:12:17.105>that <00:12:17.338>gets <00:12:17.571>sketched <00:12:17.805>out,

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<00:12:18.765>eventually <00:12:18.920>you <00:12:19.076>say <00:12:19.231>like, <00:12:19.387>okay, <00:12:19.542>here's <00:12:19.698>like <00:12:19.853>seven <00:12:20.009>extremes <00:12:20.165>of

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<00:12:22.125>where <00:12:22.293>we <00:12:22.461>could <00:12:22.629>go <00:12:22.797>with <00:12:22.965>this <00:12:23.133>product.

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<00:12:23.755>This <00:12:23.882>is <00:12:24.009>the <00:12:24.136>one <00:12:24.264>that <00:12:24.391>we <00:12:24.518>want <00:12:24.645>to <00:12:24.773>really <00:12:24.900>like <00:12:25.027>prototype <00:12:25.155>and,

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<00:12:26.325>and, <00:12:26.548>you <00:12:26.771>know, <00:12:26.994>make <00:12:27.217>more <00:12:27.441>real.

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<00:12:28.185>And <00:12:28.397>that's <00:12:28.611>when <00:12:28.824>you <00:12:29.037>have <00:12:29.250>to <00:12:29.463>start

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<00:12:29.805>to <00:12:29.979>now <00:12:30.155>think <00:12:30.329>about <00:12:30.505>those <00:12:30.680>abstractions, <00:12:30.854>think <00:12:31.030>about <00:12:31.204>all

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<00:12:32.845>of <00:12:33.020>the <00:12:33.195>implied <00:12:33.370>kind <00:12:33.545>of <00:12:33.720>context <00:12:33.895>that, <00:12:34.070>you <00:12:34.245>know,

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<00:12:35.865>as <00:12:36.331>humans <00:12:36.798>we <00:12:37.265>understand,

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<00:12:37.785>but <00:12:37.985>as <00:12:38.185>engineers, <00:12:38.385>we <00:12:38.584>actually <00:12:38.785>have <00:12:38.985>to <00:12:39.185>codify

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<00:12:39.965>and <00:12:40.280>specify, <00:12:40.595>like, <00:12:40.910>you <00:12:41.225>know,

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<00:12:41.365>how <00:12:41.540>are <00:12:41.715>you <00:12:41.890>gonna <00:12:42.065>respond <00:12:42.240>to <00:12:42.415>different <00:12:42.590>error <00:12:42.765>states?

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<00:12:43.345>How <00:12:43.500>is <00:12:43.656>this <00:12:43.811>gonna <00:12:43.967>look <00:12:44.122>on <00:12:44.278>a <00:12:44.433>different <00:12:44.589>form <00:12:44.745>factor?

314
00:12:45.865 --> 00:12:47.805
<00:12:45.865>Um, <00:12:46.065>you <00:12:46.265>know, <00:12:46.465>what <00:12:46.665>is <00:12:46.865>the <00:12:47.065>actual <00:12:47.265>implication

315
00:12:47.805 --> 00:12:50.085
<00:12:47.805>of <00:12:47.979>the <00:12:48.155>three <00:12:48.329>things <00:12:48.505>here <00:12:48.680>are, <00:12:48.854>they're <00:12:49.030>actually <00:12:49.204>meant

316
00:12:50.085 --> 00:12:51.285
<00:12:50.085>to <00:12:50.265>be <00:12:50.445>end <00:12:50.625>things <00:12:50.805>in <00:12:50.985>the <00:12:51.165>future.

317
00:12:51.865 --> 00:12:56.045
<00:12:51.865>And <00:12:51.992>so <00:12:52.119>I <00:12:52.246>think <00:12:52.374>our <00:12:52.501>job <00:12:52.628>at <00:12:52.755>Figma <00:12:52.883>is <00:12:53.010>to <00:12:53.137>help <00:12:53.265>ensure

318
00:12:56.045 --> 00:12:59.005
<00:12:56.045>that <00:12:56.200>we <00:12:56.356>are <00:12:56.511>the <00:12:56.667>best <00:12:56.822>at <00:12:56.978>both <00:12:57.133>of <00:12:57.289>these <00:12:57.444>extremes,

319
00:12:59.025 --> 00:13:01.925
<00:12:59.025>but <00:12:59.199>also <00:12:59.375>that <00:12:59.550>we <00:12:59.725>continue <00:12:59.900>to <00:13:00.074>push <00:13:00.250>the <00:13:00.425>boundary

320
00:13:01.925 --> 00:13:04.245
<00:13:01.925>of <00:13:02.099>what's <00:13:02.275>possible <00:13:02.449>in <00:13:02.625>terms <00:13:02.800>of <00:13:02.974>expediting <00:13:03.150>the <00:13:03.324>translation

321
00:13:04.355 --> 00:13:07.445
<00:13:04.355>between <00:13:04.482>them <00:13:04.609>so <00:13:04.736>that <00:13:04.864>we <00:13:04.991>can <00:13:05.118>both <00:13:05.245>keep <00:13:05.373>up <00:13:05.500>with <00:13:05.627>the <00:13:05.755>pace

322
00:13:07.445 --> 00:13:08.765
<00:13:07.445>of <00:13:07.742>early <00:13:08.039>exploration <00:13:08.336>and <00:13:08.633>thought,

323
00:13:09.145 --> 00:13:10.725
<00:13:09.145>but <00:13:09.611>also <00:13:10.078>expedite, <00:13:10.545>like,

324
00:13:10.725 --> 00:13:12.445
<00:13:10.725>turning <00:13:10.958>these <00:13:11.191>things <00:13:11.425>into <00:13:11.658>real <00:13:11.891>working <00:13:12.125>code

325
00:13:12.445 --> 00:13:13.605
<00:13:12.445>and <00:13:12.793>real <00:13:13.141>working <00:13:13.489>applications.

326
00:13:13.785 --> 00:13:14.785
Mm-Hmm.

327
00:13:15.595 --> 00:13:18.965
<00:13:15.595>What <00:13:15.750>I <00:13:15.906>find <00:13:16.061>also <00:13:16.217>interesting <00:13:16.372>is <00:13:16.528>like <00:13:16.683>this <00:13:16.839>real <00:13:16.995>time

328
00:13:19.485 --> 00:13:23.125
<00:13:19.485>communication <00:13:19.660>working <00:13:19.835>together <00:13:20.010>in <00:13:20.185>one <00:13:20.360>file, <00:13:20.535>which <00:13:20.710>is <00:13:20.885>maybe

329
00:13:23.705 --> 00:13:26.125
<00:13:23.705>not <00:13:23.905>so <00:13:24.105>common <00:13:24.305>in <00:13:24.505>the <00:13:24.705>past <00:13:24.905>for <00:13:25.105>designers

330
00:13:26.165 --> 00:13:27.605
<00:13:26.165>to <00:13:26.424>work <00:13:26.683>together <00:13:26.942>in <00:13:27.201>one <00:13:27.461>file,

331
00:13:27.605 --> 00:13:30.765
<00:13:27.605>because <00:13:27.780>often <00:13:27.955>designers <00:13:28.130>tend <00:13:28.305>to <00:13:28.480>like, <00:13:28.655>yeah, <00:13:28.830>I <00:13:29.005>want

332
00:13:30.765 --> 00:13:32.845
<00:13:30.765>to <00:13:30.905>first <00:13:31.045>finish <00:13:31.185>my <00:13:31.324>design <00:13:31.465>before <00:13:31.605>I <00:13:31.745>show <00:13:31.885>it <00:13:32.025>to <00:13:32.165>someone,

333
00:13:33.225 --> 00:13:35.325
<00:13:33.225>but <00:13:33.425>this <00:13:33.625>has <00:13:33.825>changed <00:13:34.025>now <00:13:34.225>already, <00:13:34.425>I <00:13:34.625>think.

334
00:13:35.585 --> 00:13:38.365
<00:13:35.585>And, <00:13:35.785>but <00:13:35.985>on <00:13:36.185>the <00:13:36.385>other <00:13:36.585>hand, <00:13:36.785>it's <00:13:36.985>like,

335
00:13:38.365 --> 00:13:40.765
<00:13:38.365>with <00:13:38.598>all <00:13:38.831>this <00:13:39.065>contribution, <00:13:39.298>real <00:13:39.531>time <00:13:39.765>feedback,

336
00:13:41.035 --> 00:13:45.285
<00:13:41.035>multiplayer <00:13:41.209>approach <00:13:41.385>to <00:13:41.560>design, <00:13:41.735>to, <00:13:41.910>to <00:13:42.084>product <00:13:42.260>design, <00:13:42.435>um,

337
00:13:47.155 --> 00:13:49.805
<00:13:47.155>what <00:13:47.505>is <00:13:47.855>like, <00:13:48.204>sometimes, <00:13:48.555>uh,

338
00:13:50.145 --> 00:13:52.805
<00:13:50.145>it <00:13:50.319>can <00:13:50.495>already <00:13:50.670>be <00:13:50.845>too <00:13:51.020>many <00:13:51.194>inputs, <00:13:51.370>for <00:13:51.545>example.

339
00:13:52.905 --> 00:13:54.285
<00:13:52.905>So <00:13:53.112>you <00:13:53.319>get <00:13:53.526>a <00:13:53.733>lot <00:13:53.939>of <00:13:54.146>feedback

340
00:13:54.345 --> 00:13:57.245
<00:13:54.345>and <00:13:54.578>you <00:13:54.811>get <00:13:55.045>maybe <00:13:55.278>conflicting <00:13:55.511>feedback, <00:13:55.745>like,

341
00:13:58.145 --> 00:14:01.005
<00:13:58.145>is <00:13:58.300>this <00:13:58.456>some <00:13:58.611>new <00:13:58.767>kinds <00:13:58.922>of <00:13:59.078>problems <00:13:59.233>that <00:13:59.389>we <00:13:59.545>see?

342
00:14:01.005 --> 00:14:04.085
<00:14:01.005>Or <00:14:01.160>how <00:14:01.316>do <00:14:01.471>you <00:14:01.627>manage <00:14:01.782>this <00:14:01.938>kind <00:14:02.093>of, <00:14:02.249>uh, <00:14:02.405>feedback?

343
00:14:04.435 --> 00:14:06.405
<00:14:04.435>Yeah, <00:14:04.668>that, <00:14:04.901>it's <00:14:05.135>a <00:14:05.368>really <00:14:05.601>interesting <00:14:05.834>thing

344
00:14:06.405 --> 00:14:08.765
<00:14:06.405>and <00:14:06.560>I've, <00:14:06.716>I've <00:14:06.871>observed <00:14:07.027>this <00:14:07.182>a <00:14:07.338>lot, <00:14:07.493>uh, <00:14:07.649>you <00:14:07.805>know,

345
00:14:08.765 --> 00:14:11.205
<00:14:08.765>at <00:14:08.920>other <00:14:09.076>companies <00:14:09.231>and <00:14:09.387>also <00:14:09.542>internally <00:14:09.698>at <00:14:09.853>Figma, <00:14:10.009>I <00:14:10.165>think,

346
00:14:11.205 --> 00:14:13.685
<00:14:11.205>um, <00:14:11.485>the, <00:14:11.765>there's <00:14:12.045>like <00:14:12.325>a <00:14:12.605>time

347
00:14:13.685 --> 00:14:16.565
<00:14:13.685>and <00:14:13.801>place <00:14:13.918>to <00:14:14.035>get <00:14:14.151>a <00:14:14.268>lot <00:14:14.385>of <00:14:14.501>feedback, <00:14:14.618>and <00:14:14.734>then <00:14:14.851>there's <00:14:14.968>a <00:14:15.084>time

348
00:14:16.565 --> 00:14:17.565
<00:14:16.565>and <00:14:16.790>place <00:14:17.015>when <00:14:17.240>you <00:14:17.465>have

349
00:14:17.565 --> 00:14:19.525
<00:14:17.565>to <00:14:17.798>start <00:14:18.031>showing <00:14:18.265>forward <00:14:18.498>progress <00:14:18.731>and <00:14:18.965>momentum.

350
00:14:19.525 --> 00:14:22.725
<00:14:19.525>Otherwise <00:14:19.665>people <00:14:19.805>kind <00:14:19.944>of <00:14:20.084>lose <00:14:20.225>hope <00:14:20.365>or <00:14:20.505>start <00:14:20.645>to <00:14:20.785>doubt <00:14:20.925>whether

351
00:14:22.725 --> 00:14:24.765
<00:14:22.725>or <00:14:22.841>not <00:14:22.958>they're <00:14:23.075>ever <00:14:23.191>gonna <00:14:23.308>even <00:14:23.425>get <00:14:23.541>to <00:14:23.658>where <00:14:23.775>they <00:14:23.891>want <00:14:24.008>to <00:14:24.125>go.

352
00:14:25.345 --> 00:14:28.445
<00:14:25.345>And <00:14:25.472>so <00:14:25.599>the, <00:14:25.726>the <00:14:25.854>way <00:14:25.981>we <00:14:26.108>think <00:14:26.235>about <00:14:26.363>it <00:14:26.490>internally <00:14:26.617>is <00:14:26.745>like

353
00:14:28.455 --> 00:14:31.285
<00:14:28.455>every <00:14:28.688>project <00:14:28.921>that <00:14:29.155>we <00:14:29.388>start <00:14:29.621>has <00:14:29.855>sort

354
00:14:31.285 --> 00:14:33.165
<00:14:31.285>of <00:14:31.564>two <00:14:31.844>phases <00:14:32.125>of <00:14:32.405>its <00:14:32.685>lifecycle.

355
00:14:33.265 --> 00:14:36.805
<00:14:33.265>Mm-Hmm. <00:14:33.465>Um, <00:14:33.665>it <00:14:33.865>has <00:14:34.064>this <00:14:34.265>exploration <00:14:34.465>phase <00:14:34.665>where

356
00:14:37.385 --> 00:14:39.925
<00:14:37.385>you're <00:14:37.540>really <00:14:37.696>trying <00:14:37.851>to <00:14:38.007>source <00:14:38.162>a <00:14:38.318>lot <00:14:38.473>of <00:14:38.629>different <00:14:38.785>ideas.

357
00:14:40.025 --> 00:14:41.245
<00:14:40.025>I'm <00:14:40.299>sure <00:14:40.574>this <00:14:40.848>concept <00:14:41.123>isn't,

358
00:14:41.255 --> 00:14:42.725
<00:14:41.255>isn't <00:14:41.444>new <00:14:41.633>to <00:14:41.822>most <00:14:42.011>people <00:14:42.200>in <00:14:42.389>this <00:14:42.578>room.

359
00:14:43.225 --> 00:14:45.125
<00:14:43.225>Um, <00:14:43.400>but <00:14:43.575>ultimately <00:14:43.750>at <00:14:43.925>some <00:14:44.100>point <00:14:44.275>you <00:14:44.450>gotta <00:14:44.625>shift

360
00:14:45.125 --> 00:14:48.285
<00:14:45.125>to <00:14:45.280>this <00:14:45.436>execution <00:14:45.591>phase <00:14:45.747>where <00:14:45.902>you <00:14:46.058>actually <00:14:46.213>have <00:14:46.369>to <00:14:46.525>show

361
00:14:48.475 --> 00:14:50.965
<00:14:48.475>that <00:14:48.650>like <00:14:48.825>the <00:14:49.000>right <00:14:49.175>ideas <00:14:49.350>are <00:14:49.525>being <00:14:49.700>moved <00:14:49.875>forward

362
00:14:51.130 --> 00:14:53.325
<00:14:51.130>to <00:14:51.285>the <00:14:51.441>point <00:14:51.596>where <00:14:51.752>you <00:14:51.907>can <00:14:52.063>actually <00:14:52.218>decide <00:14:52.374>if <00:14:52.530>they're

363
00:14:53.325 --> 00:14:54.525
<00:14:53.325>really, <00:14:53.595>you <00:14:53.865>know, <00:14:54.135>worth <00:14:54.405>doing.

364
00:14:55.185 --> 00:14:57.285
<00:14:55.185>And <00:14:55.324>so <00:14:55.464>what <00:14:55.604>we <00:14:55.744>try <00:14:55.885>to <00:14:56.025>do <00:14:56.165>internally <00:14:56.305>is <00:14:56.444>we <00:14:56.584>try

365
00:14:57.285 --> 00:15:00.165
<00:14:57.285>to <00:14:57.459>acknowledge, <00:14:57.635>like <00:14:57.810>some <00:14:57.985>projects <00:14:58.160>are <00:14:58.334>an <00:14:58.510>exploration <00:14:58.685>phase,

366
00:15:00.165 --> 00:15:03.525
<00:15:00.165>which <00:15:00.320>by <00:15:00.476>definition <00:15:00.631>does <00:15:00.787>not <00:15:00.942>mean <00:15:01.098>they <00:15:01.253>have <00:15:01.409>to <00:15:01.564>ship,

367
00:15:03.675 --> 00:15:05.645
<00:15:03.675>because <00:15:03.908>sometimes <00:15:04.141>you <00:15:04.375>have <00:15:04.608>to <00:15:04.841>explore <00:15:05.074>ideas

368
00:15:05.645 --> 00:15:08.565
<00:15:05.645>that <00:15:05.785>are <00:15:05.925>really <00:15:06.064>crazy <00:15:06.204>and <00:15:06.345>maybe <00:15:06.485>just <00:15:06.625>not <00:15:06.765>realistic <00:15:06.905>in <00:15:07.045>order

369
00:15:08.565 --> 00:15:10.605
<00:15:08.565>to <00:15:08.765>find <00:15:08.965>the <00:15:09.165>ones <00:15:09.365>that <00:15:09.565>that <00:15:09.765>actually <00:15:09.965>work.

370
00:15:11.105 --> 00:15:12.765
<00:15:11.105>Um, <00:15:11.571>but <00:15:12.038>inevitably, <00:15:12.505>uh,

371
00:15:12.905 --> 00:15:14.885
<00:15:12.905>at <00:15:13.060>some <00:15:13.216>point <00:15:13.371>you're <00:15:13.527>gonna <00:15:13.682>find <00:15:13.838>something <00:15:13.993>you <00:15:14.149>have <00:15:14.305>more

372
00:15:14.885 --> 00:15:16.125
<00:15:14.885>conviction <00:15:15.443>in, <00:15:16.001>and

373
00:15:16.145 --> 00:15:18.165
<00:15:16.145>before <00:15:16.300>you <00:15:16.456>get <00:15:16.611>there, <00:15:16.767>you <00:15:16.922>don't <00:15:17.078>necessarily <00:15:17.233>wanna <00:15:17.389>have <00:15:17.545>too

374
00:15:18.165 --> 00:15:19.205
<00:15:18.165>many <00:15:18.399>people <00:15:18.633>working <00:15:18.867>on <00:15:19.101>it.

375
00:15:19.365 --> 00:15:20.765
<00:15:19.365>'cause <00:15:19.491>you <00:15:19.617>don't, <00:15:19.743>you <00:15:19.869>don't <00:15:19.995>wanna <00:15:20.121>like <00:15:20.247>have <00:15:20.373>a <00:15:20.499>huge <00:15:20.625>team

376
00:15:20.765 --> 00:15:22.565
<00:15:20.765>around <00:15:20.965>something <00:15:21.165>that <00:15:21.365>ultimately <00:15:21.564>is <00:15:21.765>never <00:15:21.965>gonna <00:15:22.165>ship

377
00:15:22.945 --> 00:15:24.805
<00:15:22.945>or <00:15:23.100>that <00:15:23.256>maybe <00:15:23.411>not <00:15:23.567>every <00:15:23.722>single <00:15:23.878>person <00:15:24.033>on <00:15:24.189>the <00:15:24.345>team

378
00:15:24.805 --> 00:15:26.005
<00:15:24.805>is <00:15:25.165>actively <00:15:25.525>contributing <00:15:25.885>to.

379
00:15:26.585 --> 00:15:27.965
<00:15:26.585>Um, <00:15:26.762>but <00:15:26.939>when <00:15:27.117>you <00:15:27.294>do <00:15:27.472>find <00:15:27.649>that <00:15:27.827>thing

380
00:15:27.965 --> 00:15:30.365
<00:15:27.965>that <00:15:28.105>you <00:15:28.245>really <00:15:28.385>believe <00:15:28.525>in, <00:15:28.665>you <00:15:28.805>have <00:15:28.945>to <00:15:29.085>kind <00:15:29.225>of <00:15:29.365>transition

381
00:15:30.365 --> 00:15:32.845
<00:15:30.365>to <00:15:30.540>this <00:15:30.715>phase <00:15:30.890>where <00:15:31.065>you <00:15:31.240>gotta <00:15:31.415>define <00:15:31.590>some <00:15:31.765>milestones.

382
00:15:32.845 --> 00:15:35.125
<00:15:32.845>Like <00:15:32.985>on <00:15:33.125>the <00:15:33.265>most <00:15:33.405>basic <00:15:33.545>level, <00:15:33.685>I <00:15:33.825>think <00:15:33.965>every <00:15:34.105>team <00:15:34.245>needs

383
00:15:35.125 --> 00:15:37.245
<00:15:35.125>to <00:15:35.325>think <00:15:35.525>about <00:15:35.725>some <00:15:35.925>abstraction, <00:15:36.125>like <00:15:36.325>a <00:15:36.525>milestone.

384
00:15:37.745 --> 00:15:40.485
<00:15:37.745>Um, <00:15:37.872>and <00:15:37.999>you <00:15:38.126>have <00:15:38.254>to <00:15:38.381>say <00:15:38.508>like, <00:15:38.635>okay, <00:15:38.763>here <00:15:38.890>are <00:15:39.017>the <00:15:39.145>kind

385
00:15:40.485 --> 00:15:42.685
<00:15:40.485>of <00:15:40.718>key <00:15:40.951>moments <00:15:41.185>that <00:15:41.418>give <00:15:41.651>us <00:15:41.885>confidence

386
00:15:42.685 --> 00:15:43.725
<00:15:42.685>that <00:15:42.872>this <00:15:43.059>thing <00:15:43.246>is <00:15:43.433>moving <00:15:43.621>forward

387
00:15:44.105 --> 00:15:46.845
<00:15:44.105>and <00:15:44.260>we're <00:15:44.416>gonna <00:15:44.571>work <00:15:44.727>really <00:15:44.882>hard <00:15:45.038>to <00:15:45.193>hit <00:15:45.349>those <00:15:45.505>moments.

388
00:15:47.185 --> 00:15:49.045
<00:15:47.185>You <00:15:47.418>know, <00:15:47.651>or <00:15:47.885>they <00:15:48.118>may <00:15:48.351>not <00:15:48.584>succeed.

389
00:15:49.305 --> 00:15:51.285
<00:15:49.305>You <00:15:49.432>might <00:15:49.559>realize <00:15:49.686>at <00:15:49.814>that <00:15:49.941>point <00:15:50.068>that <00:15:50.195>you <00:15:50.323>still <00:15:50.450>need <00:15:50.577>to <00:15:50.704>kind

390
00:15:51.285 --> 00:15:52.285
<00:15:51.285>of <00:15:51.435>go <00:15:51.584>back <00:15:51.735>to <00:15:51.885>the <00:15:52.035>drawing <00:15:52.185>board,

391
00:15:52.545 --> 00:15:54.045
<00:15:52.545>but <00:15:52.770>inevitably, <00:15:52.995>like <00:15:53.219>you <00:15:53.444>gotta <00:15:53.670>hit <00:15:53.895>them

392
00:15:54.045 --> 00:15:56.365
<00:15:54.045>and <00:15:54.200>you <00:15:54.356>gotta <00:15:54.511>show <00:15:54.667>people <00:15:54.822>that <00:15:54.978>you've <00:15:55.133>learned <00:15:55.289>something <00:15:55.444>so

393
00:15:56.365 --> 00:15:58.085
<00:15:56.365>that <00:15:56.565>the <00:15:56.765>team <00:15:56.965>feels <00:15:57.165>that <00:15:57.365>sense <00:15:57.565>of <00:15:57.765>momentum

394
00:15:58.145 --> 00:15:59.485
<00:15:58.145>and <00:15:58.346>that <00:15:58.547>sense <00:15:58.748>of <00:15:58.949>like, <00:15:59.150>we're <00:15:59.351>actually

395
00:15:59.485 --> 00:16:00.805
<00:15:59.485>making <00:15:59.683>progress, <00:15:59.881>we <00:16:00.079>can <00:16:00.276>actually <00:16:00.474>do <00:16:00.673>this.

396
00:16:01.145 --> 00:16:02.685
<00:16:01.145>And <00:16:01.491>so <00:16:01.838>we <00:16:02.184>use <00:16:02.531>milestones

397
00:16:02.785 --> 00:16:05.485
<00:16:02.785>and <00:16:02.940>then <00:16:03.096>we <00:16:03.251>also <00:16:03.407>use <00:16:03.562>DI <00:16:03.718>during <00:16:03.873>that <00:16:04.029>execution <00:16:04.185>phase

398
00:16:05.945 --> 00:16:08.645
<00:16:05.945>to <00:16:06.085>ensure <00:16:06.225>that <00:16:06.365>you're <00:16:06.505>not <00:16:06.645>overwhelmed <00:16:06.785>in <00:16:06.925>a <00:16:07.065>sea <00:16:07.205>of <00:16:07.345>ideas

399
00:16:08.745 --> 00:16:11.405
<00:16:08.745>and <00:16:08.945>exploration, <00:16:09.145>but <00:16:09.345>you're <00:16:09.545>actually <00:16:09.745>also <00:16:09.945>trying <00:16:10.145>to,

400
00:16:11.465 --> 00:16:14.365
<00:16:11.465>to <00:16:11.620>bring <00:16:11.776>things <00:16:11.931>further <00:16:12.087>along <00:16:12.242>to <00:16:12.398>really <00:16:12.553>convey <00:16:12.709>a <00:16:12.865>sense

401
00:16:14.365 --> 00:16:15.565
<00:16:14.365>of <00:16:14.635>momentum <00:16:14.905>and <00:16:15.175>progress <00:16:15.445>and,

402
00:16:15.565 --> 00:16:17.165
<00:16:15.565>and <00:16:15.845>actually <00:16:16.125>learn <00:16:16.405>something <00:16:16.685>new. <00:16:16.965>Mm-Hmm.

403
00:16:17.905 --> 00:16:21.725
<00:16:17.905>So <00:16:18.079>it's <00:16:18.255>basically <00:16:18.430>not <00:16:18.605>a <00:16:18.780>completely <00:16:18.954>linear <00:16:19.130>process, <00:16:19.305>right?

404
00:16:21.865 --> 00:16:24.055
<00:16:21.865>So <00:16:22.331>it's <00:16:22.798>also <00:16:23.265>non-linear,

405
00:16:24.135 --> 00:16:26.735
<00:16:24.135>and <00:16:24.335>there's <00:16:24.535>room <00:16:24.735>for <00:16:24.935>like <00:16:25.135>prototyping <00:16:25.335>for <00:16:25.535>everyone

406
00:16:26.755 --> 00:16:28.895
<00:16:26.755>to <00:16:26.988>bring <00:16:27.221>in <00:16:27.455>their <00:16:27.688>point <00:16:27.921>of <00:16:28.155>view,

407
00:16:29.355 --> 00:16:31.175
<00:16:29.355>be <00:16:29.555>it <00:16:29.755>the <00:16:29.955>developer, <00:16:30.155>maybe <00:16:30.355>be <00:16:30.555>the <00:16:30.755>designer.

408
00:16:31.715 --> 00:16:34.335
<00:16:31.715>Um, <00:16:31.995>so <00:16:32.275>for <00:16:32.555>this <00:16:32.835>intersection, <00:16:33.115>um,

409
00:16:34.795 --> 00:16:37.575
<00:16:34.795>and <00:16:34.935>in <00:16:35.074>this <00:16:35.214>process, <00:16:35.354>I <00:16:35.495>think <00:16:35.635>you <00:16:35.775>mentioned <00:16:35.915>it <00:16:36.055>like <00:16:36.194>the,

410
00:16:37.635 --> 00:16:40.375
<00:16:37.635>the <00:16:37.810>process <00:16:37.985>is <00:16:38.160>measured <00:16:38.335>by <00:16:38.510>the <00:16:38.685>artifacts <00:16:38.860>it <00:16:39.035>creates.

411
00:16:40.815 --> 00:16:43.695
<00:16:40.815>I <00:16:40.990>think <00:16:41.165>that's <00:16:41.340>an <00:16:41.515>interesting <00:16:41.690>take <00:16:41.865>as <00:16:42.040>well. <00:16:42.215>Uh,

412
00:16:43.925 --> 00:16:44.925
<00:16:43.925>Yeah. <00:16:44.224>Yeah. <00:16:44.525>So <00:16:44.824>I,

413
00:16:44.925 --> 00:16:45.535
<00:16:44.925>I <00:16:45.108>spent <00:16:45.290>a <00:16:45.473>lot

414
00:16:45.535 --> 00:16:47.655
<00:16:45.535>of <00:16:45.709>time <00:16:45.885>working <00:16:46.060>on <00:16:46.235>project <00:16:46.410>management <00:16:46.584>software <00:16:46.760>as <00:16:46.935>well,

415
00:16:48.075 --> 00:16:50.775
<00:16:48.075>and <00:16:48.215>uh, <00:16:48.355>like <00:16:48.495>thinking <00:16:48.635>about <00:16:48.775>like, <00:16:48.915>you <00:16:49.055>know, <00:16:49.195>the, <00:16:49.335>my, <00:16:49.475>the,

416
00:16:50.795 --> 00:16:52.895
<00:16:50.795>the, <00:16:50.995>the <00:16:51.194>most <00:16:51.395>optimal <00:16:51.594>way <00:16:51.795>to <00:16:51.995>kind <00:16:52.194>of

417
00:16:53.405 --> 00:16:56.615
<00:16:53.405>eliminate <00:16:53.579>work <00:16:53.755>about <00:16:53.930>work <00:16:54.105>while <00:16:54.280>still, <00:16:54.454>you <00:16:54.630>know, <00:16:54.805>helping

418
00:16:56.675 --> 00:16:59.455
<00:16:56.675>to <00:16:56.908>keep, <00:16:57.141>uh, <00:16:57.375>a <00:16:57.608>sense <00:16:57.841>of <00:16:58.074>progress

419
00:16:59.475 --> 00:17:00.575
<00:16:59.475>and, <00:16:59.722>and <00:16:59.970>bring <00:17:00.217>people <00:17:00.465>along.

420
00:17:01.435 --> 00:17:03.735
<00:17:01.435>And <00:17:01.590>I <00:17:01.746>think, <00:17:01.901>um, <00:17:02.057>what's <00:17:02.212>been <00:17:02.368>really <00:17:02.523>interesting <00:17:02.679>is <00:17:02.834>working

421
00:17:03.735 --> 00:17:05.775
<00:17:03.735>at <00:17:03.862>Figma, <00:17:03.989>I, <00:17:04.116>you <00:17:04.244>know, <00:17:04.371>I <00:17:04.498>went <00:17:04.625>from <00:17:04.753>like <00:17:04.880>a <00:17:05.007>company <00:17:05.135>called

422
00:17:05.945 --> 00:17:07.735
<00:17:05.944>Asana <00:17:06.224>to <00:17:06.504>a <00:17:06.784>company <00:17:07.064>called <00:17:07.345>Figma.

423
00:17:07.875 --> 00:17:12.695
<00:17:07.875>And, <00:17:08.015>uh, <00:17:08.155>Figma <00:17:08.295>is <00:17:08.435>like <00:17:08.575>much <00:17:08.714>less, <00:17:08.855>I <00:17:08.994>think, <00:17:09.135>task <00:17:09.275>oriented.

424
00:17:12.755 --> 00:17:14.895
<00:17:12.755>We, <00:17:12.930>we <00:17:13.105>do <00:17:13.280>use <00:17:13.455>tools <00:17:13.630>like <00:17:13.805>Asana <00:17:13.980>and <00:17:14.155>others.

425
00:17:15.435 --> 00:17:19.135
<00:17:15.435>Um, <00:17:15.551>but <00:17:15.668>what <00:17:15.784>I've <00:17:15.901>realized <00:17:16.018>about <00:17:16.135>the <00:17:16.251>way <00:17:16.368>we <00:17:16.484>work <00:17:16.601>at <00:17:16.718>Figma <00:17:16.835>is

426
00:17:19.155 --> 00:17:21.055
<00:17:19.155>by <00:17:19.388>virtue <00:17:19.621>of, <00:17:19.855>of <00:17:20.088>building <00:17:20.321>these <00:17:20.555>sort

427
00:17:21.055 --> 00:17:23.295
<00:17:21.055>of <00:17:21.405>visual <00:17:21.755>collaboration <00:17:22.105>tools, <00:17:22.455>uh,

428
00:17:23.435 --> 00:17:26.535
<00:17:23.435>we <00:17:23.609>actually <00:17:23.784>focus <00:17:23.960>a <00:17:24.135>lot <00:17:24.310>more <00:17:24.484>on <00:17:24.659>the <00:17:24.835>artifacts

429
00:17:26.535 --> 00:17:29.655
<00:17:26.535>of <00:17:26.735>progress <00:17:26.935>rather <00:17:27.135>than <00:17:27.335>the <00:17:27.535>work <00:17:27.735>about <00:17:27.935>work

430
00:17:29.875 --> 00:17:31.095
<00:17:29.875>to <00:17:30.241>capture <00:17:30.607>the <00:17:30.973>progress.

431
00:17:31.235 --> 00:17:32.855
<00:17:31.235>And <00:17:31.435>I <00:17:31.635>actually <00:17:31.834>think <00:17:32.034>there's <00:17:32.235>something <00:17:32.435>to <00:17:32.635>that.

432
00:17:32.855 --> 00:17:34.455
<00:17:32.855>Like <00:17:33.088>I <00:17:33.321>think <00:17:33.555>that, <00:17:33.788>you <00:17:34.021>know, <00:17:34.255>like

433
00:17:34.975 --> 00:17:36.215
<00:17:34.975>everyone <00:17:35.160>here's <00:17:35.347>probably <00:17:35.533>done <00:17:35.718>like, <00:17:35.905>you <00:17:36.091>know,

434
00:17:36.215 --> 00:17:38.415
<00:17:36.215>the <00:17:36.389>Friday <00:17:36.564>demo <00:17:36.740>day <00:17:36.915>or, <00:17:37.090>or <00:17:37.264>something <00:17:37.439>like <00:17:37.615>that,

435
00:17:38.515 --> 00:17:41.495
<00:17:38.515>but <00:17:38.715>there's <00:17:38.915>just <00:17:39.115>nothing <00:17:39.315>like <00:17:39.515>creates <00:17:39.715>a <00:17:39.915>sense

436
00:17:41.495 --> 00:17:43.895
<00:17:41.495>of <00:17:41.728>momentum <00:17:41.961>more <00:17:42.195>than <00:17:42.428>actually <00:17:42.661>seeing <00:17:42.895>the

437
00:17:43.895 --> 00:17:45.415
<00:17:43.895>artifacts <00:17:44.168>of <00:17:44.442>what <00:17:44.715>people <00:17:44.989>are <00:17:45.263>creating.

438
00:17:45.835 --> 00:17:47.855
<00:17:45.835>And <00:17:45.990>so <00:17:46.146>we've <00:17:46.301>really <00:17:46.457>kind <00:17:46.612>of <00:17:46.768>focused <00:17:46.923>our <00:17:47.079>own <00:17:47.235>development

439
00:17:47.855 --> 00:17:50.005
<00:17:47.855>process <00:17:47.995>around <00:17:48.135>that, <00:17:48.275>and <00:17:48.415>we've, <00:17:48.555>we've <00:17:48.695>built <00:17:48.835>a <00:17:48.975>lot <00:17:49.115>of <00:17:49.255>tools

440
00:17:50.065 --> 00:17:51.325
<00:17:50.065>to, <00:17:50.291>to <00:17:50.518>capture <00:17:50.745>that <00:17:50.972>as <00:17:51.199>well.

441
00:17:51.385 --> 00:17:52.385
Mm-Hmm.

442
00:17:53.245 --> 00:17:57.745
<00:17:53.245>Um, <00:17:53.478>config <00:17:53.711>was <00:17:53.945>recently <00:17:54.178>in <00:17:54.411>San <00:17:54.645>Francisco,

443
00:17:58.055 --> 00:18:01.105
<00:17:58.055>it's <00:17:58.288>your <00:17:58.521>yearly <00:17:58.755>conference <00:17:58.988>where <00:17:59.221>you, <00:17:59.455>uh,

444
00:18:01.985 --> 00:18:04.785
<00:18:01.985>showcase <00:18:02.218>the <00:18:02.451>latest <00:18:02.685>developments <00:18:02.918>in <00:18:03.151>Figma, <00:18:03.385>uh,

445
00:18:05.165 --> 00:18:07.505
<00:18:05.165>and <00:18:05.398>you <00:18:05.631>have <00:18:05.865>a <00:18:06.098>really <00:18:06.331>strong <00:18:06.565>community,

446
00:18:07.995 --> 00:18:09.745
<00:18:07.995>which <00:18:08.344>is <00:18:08.695>also <00:18:09.044>also <00:18:09.395>great.

447
00:18:10.225 --> 00:18:14.105
<00:18:10.225>Hundreds <00:18:10.399>or <00:18:10.574>of <00:18:10.750>plugins <00:18:10.925>only <00:18:11.100>for <00:18:11.274>ai, <00:18:11.449>for <00:18:11.625>example,

448
00:18:14.105 --> 00:18:15.945
<00:18:14.105>because <00:18:14.305>this <00:18:14.505>is <00:18:14.705>now <00:18:14.905>also <00:18:15.105>a <00:18:15.305>big <00:18:15.505>topic.

449
00:18:16.565 --> 00:18:21.425
<00:18:16.565>Um, <00:18:16.720>how <00:18:16.876>does <00:18:17.031>Figma <00:18:17.187>leverage <00:18:17.342>ai? <00:18:17.498>What's <00:18:17.653>your <00:18:17.809>plans <00:18:17.965>here?

450
00:18:22.335 --> 00:18:23.545
<00:18:22.335>Yeah, <00:18:22.698>yeah. <00:18:23.061>So <00:18:23.424>we,

451
00:18:23.635 --> 00:18:28.025
<00:18:23.635>we've <00:18:23.762>been <00:18:23.889>working <00:18:24.016>on <00:18:24.144>our <00:18:24.271>AI <00:18:24.398>release <00:18:24.525>over <00:18:24.653>the <00:18:24.780>last <00:18:24.907>coup <00:18:25.035>last

452
00:18:28.025 --> 00:18:29.025
<00:18:28.025>year, <00:18:28.925>um,

453
00:18:29.325 --> 00:18:31.865
<00:18:29.325>and <00:18:29.500>just <00:18:29.675>launched <00:18:29.850>it <00:18:30.025>at <00:18:30.200>config <00:18:30.375>our <00:18:30.550>user <00:18:30.725>conference.

454
00:18:32.285 --> 00:18:34.865
<00:18:32.285>Uh, <00:18:32.460>and <00:18:32.635>really <00:18:32.810>our <00:18:32.985>focus <00:18:33.160>for <00:18:33.335>this <00:18:33.510>initial <00:18:33.685>release

455
00:18:35.125 --> 00:18:38.225
<00:18:35.125>and <00:18:35.300>generally <00:18:35.475>our <00:18:35.650>strategy <00:18:35.825>around <00:18:36.000>AI <00:18:36.175>more <00:18:36.350>broadly <00:18:36.525>is

456
00:18:38.645 --> 00:18:41.305
<00:18:38.645>to <00:18:38.785>expedite <00:18:38.925>a <00:18:39.065>lot <00:18:39.205>of <00:18:39.345>the <00:18:39.485>tedious <00:18:39.625>kind <00:18:39.764>of <00:18:39.905>rote <00:18:40.045>tasks

457
00:18:41.695 --> 00:18:44.865
<00:18:41.695>that <00:18:41.870>designers <00:18:42.044>and <00:18:42.220>developers <00:18:42.395>face <00:18:42.570>every <00:18:42.745>single <00:18:42.919>day <00:18:43.095>when

458
00:18:44.865 --> 00:18:46.665
<00:18:44.865>they're, <00:18:45.040>they're <00:18:45.215>trying <00:18:45.390>to <00:18:45.565>bring <00:18:45.740>their <00:18:45.915>ideas <00:18:46.090>to <00:18:46.265>life.

459
00:18:47.165 --> 00:18:51.745
<00:18:47.165>Um, <00:18:47.292>so, <00:18:47.419>you <00:18:47.546>know, <00:18:47.674>we <00:18:47.801>had <00:18:47.928>one <00:18:48.055>very, <00:18:48.183>uh, <00:18:48.310>uh, <00:18:48.437>splashy <00:18:48.565>feature

460
00:18:51.745 --> 00:18:52.745
<00:18:51.745>around <00:18:52.195>make <00:18:52.645>designs,

461
00:18:53.005 --> 00:18:55.705
<00:18:53.005>but <00:18:53.145>a <00:18:53.285>number <00:18:53.425>of <00:18:53.565>other <00:18:53.705>features, <00:18:53.845>which <00:18:53.985>really <00:18:54.125>are <00:18:54.265>the <00:18:54.405>ones

462
00:18:55.705 --> 00:18:58.345
<00:18:55.705>that <00:18:55.860>I <00:18:56.016>think <00:18:56.171>people <00:18:56.327>are <00:18:56.482>most <00:18:56.638>excited <00:18:56.793>about <00:18:56.949>right <00:18:57.105>now,

463
00:18:58.655 --> 00:18:59.865
<00:18:58.655>ranging <00:18:59.199>from, <00:18:59.744>um,

464
00:19:00.755 --> 00:19:04.185
<00:19:00.755>automating <00:19:00.895>the <00:19:01.035>way <00:19:01.175>you <00:19:01.315>actually <00:19:01.455>go <00:19:01.595>from <00:19:01.735>a <00:19:01.875>series <00:19:02.015>of <00:19:02.155>mocks

465
00:19:04.185 --> 00:19:06.105
<00:19:04.185>to <00:19:04.465>a <00:19:04.745>fully <00:19:05.024>connected <00:19:05.304>prototype, <00:19:05.585>um,

466
00:19:06.325 --> 00:19:09.305
<00:19:06.325>to <00:19:06.480>something <00:19:06.636>even <00:19:06.791>more <00:19:06.947>basic, <00:19:07.102>which <00:19:07.258>is <00:19:07.413>just <00:19:07.569>renaming <00:19:07.725>layers

467
00:19:09.485 --> 00:19:11.025
<00:19:09.485>to <00:19:09.762>make <00:19:10.039>them <00:19:10.316>more <00:19:10.593>semantically <00:19:10.871>correct.

468
00:19:11.405 --> 00:19:13.545
<00:19:11.405>So <00:19:11.638>that <00:19:11.871>developers <00:19:12.105>understand <00:19:12.338>kind <00:19:12.571>of <00:19:12.805>how

469
00:19:13.545 --> 00:19:14.905
<00:19:13.545>to <00:19:13.789>structure <00:19:14.034>the <00:19:14.279>code <00:19:14.524>as <00:19:14.769>well.

470
00:19:15.245 --> 00:19:17.385
<00:19:15.245>Um, <00:19:15.419>and <00:19:15.594>actually <00:19:15.770>that <00:19:15.945>renaming <00:19:16.120>layers <00:19:16.294>feature <00:19:16.469>is <00:19:16.645>probably

471
00:19:17.385 --> 00:19:19.945
<00:19:17.385>one <00:19:17.540>of <00:19:17.696>the <00:19:17.851>most <00:19:18.007>popular <00:19:18.162>features <00:19:18.318>in <00:19:18.473>the <00:19:18.629>entire <00:19:18.785>release,

472
00:19:20.335 --> 00:19:22.705
<00:19:20.335>even <00:19:20.568>though <00:19:20.801>it's <00:19:21.035>just, <00:19:21.268>it's <00:19:21.501>relatively <00:19:21.735>basic.

473
00:19:22.925 --> 00:19:24.865
<00:19:22.925>Um, <00:19:23.100>it's, <00:19:23.274>it's <00:19:23.450>really <00:19:23.625>cool <00:19:23.800>to <00:19:23.975>see <00:19:24.149>things <00:19:24.325>like

474
00:19:24.865 --> 00:19:26.105
<00:19:24.865>that <00:19:25.423>land <00:19:25.981>well.

475
00:19:26.645 --> 00:19:27.865
<00:19:26.645>Um, <00:19:26.864>and <00:19:27.084>then <00:19:27.303>yeah, <00:19:27.523>the <00:19:27.743>other,

476
00:19:27.865 --> 00:19:30.425
<00:19:27.865>the <00:19:28.020>other <00:19:28.176>feature <00:19:28.331>we <00:19:28.487>launched <00:19:28.642>was <00:19:28.798>this <00:19:28.953>feature <00:19:29.109>called, <00:19:29.265>uh,

477
00:19:30.425 --> 00:19:33.945
<00:19:30.425>make <00:19:30.600>Design, <00:19:30.774>which <00:19:30.950>basically <00:19:31.125>goes <00:19:31.300>from <00:19:31.475>prompt <00:19:31.649>to <00:19:31.825>sort

478
00:19:33.945 --> 00:19:36.505
<00:19:33.945>of <00:19:34.100>a <00:19:34.256>first <00:19:34.411>draft <00:19:34.567>of <00:19:34.722>a <00:19:34.878>design <00:19:35.033>using <00:19:35.189>a <00:19:35.345>off

479
00:19:36.505 --> 00:19:37.625
<00:19:36.505>the <00:19:36.841>shelf <00:19:37.177>design <00:19:37.513>system.

480
00:19:38.165 --> 00:19:41.105
<00:19:38.165>Um, <00:19:38.305>and <00:19:38.445>so <00:19:38.585>yeah, <00:19:38.725>our <00:19:38.865>whole <00:19:39.004>kind <00:19:39.145>of <00:19:39.284>strategy <00:19:39.425>here <00:19:39.565>is,

481
00:19:41.445 --> 00:19:44.025
<00:19:41.445>is <00:19:41.645>really <00:19:41.845>just <00:19:42.044>kind <00:19:42.245>of <00:19:42.445>acknowledging, <00:19:42.645>um, <00:19:42.845>that

482
00:19:45.035 --> 00:19:49.045
<00:19:45.035>professionals <00:19:45.315>like <00:19:45.595>ourselves <00:19:45.875>don't <00:19:46.155>really, <00:19:46.435>uh,

483
00:19:49.045 --> 00:19:51.245
<00:19:49.045>necessarily <00:19:49.395>want <00:19:49.745>to <00:19:50.095>have, <00:19:50.445>uh,

484
00:19:51.825 --> 00:19:54.045
<00:19:51.825>AI <00:19:52.105>output <00:19:52.385>the <00:19:52.665>final <00:19:52.945>result, <00:19:53.225>right?

485
00:19:54.045 --> 00:19:55.365
<00:19:54.045>Like, <00:19:54.282>I <00:19:54.520>think <00:19:54.757>as <00:19:54.995>engineers, <00:19:55.233>we,

486
00:19:55.365 --> 00:19:56.965
<00:19:55.365>we've <00:19:55.565>all <00:19:55.765>probably <00:19:55.965>been <00:19:56.165>exposed <00:19:56.365>to <00:19:56.565>some <00:19:56.765>kind

487
00:19:56.965 --> 00:19:59.685
<00:19:56.965>of <00:19:57.105>interview <00:19:57.245>question <00:19:57.385>where <00:19:57.524>someone <00:19:57.665>shows <00:19:57.804>us <00:19:57.945>a <00:19:58.084>bunch <00:19:58.225>of <00:19:58.365>code

488
00:19:59.945 --> 00:20:01.805
<00:19:59.945>and <00:20:00.100>they're <00:20:00.256>like, <00:20:00.411>tell <00:20:00.567>us <00:20:00.722>what's <00:20:00.878>wrong <00:20:01.033>with <00:20:01.189>this <00:20:01.345>code.

489
00:20:02.115 --> 00:20:03.605
<00:20:02.115>That <00:20:02.383>is <00:20:02.651>not <00:20:02.919>our <00:20:03.187>favorite <00:20:03.456>part

490
00:20:03.605 --> 00:20:05.165
<00:20:03.605>of <00:20:03.838>being <00:20:04.071>an <00:20:04.305>engineer <00:20:04.538>is <00:20:04.771>like <00:20:05.005>trying

491
00:20:05.165 --> 00:20:06.685
<00:20:05.165>to <00:20:05.507>fix <00:20:05.849>other <00:20:06.191>people's <00:20:06.533>work.

492
00:20:06.745 --> 00:20:09.125
<00:20:06.745>And <00:20:06.885>I <00:20:07.024>don't <00:20:07.165>think <00:20:07.304>any <00:20:07.445>of <00:20:07.584>us <00:20:07.725>really <00:20:07.864>wanna <00:20:08.004>fix <00:20:08.145>the

493
00:20:09.125 --> 00:20:10.685
<00:20:09.125>output <00:20:09.591>of <00:20:10.058>AI <00:20:10.525>either.

494
00:20:11.305 --> 00:20:13.805
<00:20:11.305>Uh, <00:20:11.432>on <00:20:11.559>the <00:20:11.686>flip <00:20:11.814>side, <00:20:11.941>I <00:20:12.068>think <00:20:12.195>a <00:20:12.323>lot <00:20:12.450>of <00:20:12.577>us, <00:20:12.705>uh,

495
00:20:13.805 --> 00:20:15.485
<00:20:13.805>sometimes <00:20:14.038>have <00:20:14.271>an <00:20:14.505>idea <00:20:14.738>in <00:20:14.971>our <00:20:15.205>head

496
00:20:16.025 --> 00:20:18.925
<00:20:16.025>and <00:20:16.141>it <00:20:16.258>can <00:20:16.375>be <00:20:16.491>a <00:20:16.608>little <00:20:16.725>bit <00:20:16.841>tedious <00:20:16.958>to, <00:20:17.075>to <00:20:17.191>write <00:20:17.308>a <00:20:17.425>lot

497
00:20:18.925 --> 00:20:21.045
<00:20:18.925>of <00:20:19.100>boilerplate <00:20:19.274>code <00:20:19.450>or, <00:20:19.625>you <00:20:19.800>know, <00:20:19.975>in <00:20:20.149>the <00:20:20.325>context

498
00:20:21.105 --> 00:20:23.645
<00:20:21.105>of <00:20:21.280>Figma <00:20:21.455>find <00:20:21.630>the, <00:20:21.805>the <00:20:21.980>kind <00:20:22.155>of <00:20:22.330>initial <00:20:22.505>designs

499
00:20:23.645 --> 00:20:25.925
<00:20:23.645>and <00:20:23.820>components <00:20:23.995>that <00:20:24.170>we <00:20:24.345>want <00:20:24.520>to <00:20:24.695>start <00:20:24.870>working <00:20:25.045>with.

500
00:20:26.225 --> 00:20:27.765
<00:20:26.225>And <00:20:26.502>there's <00:20:26.779>just <00:20:27.056>so <00:20:27.333>much <00:20:27.611>opportunity

501
00:20:28.025 --> 00:20:31.445
<00:20:28.025>to <00:20:28.165>leverage <00:20:28.305>this <00:20:28.445>new <00:20:28.585>technology <00:20:28.725>to <00:20:28.865>keep <00:20:29.005>us <00:20:29.145>in <00:20:29.285>the <00:20:29.425>flow

502
00:20:31.445 --> 00:20:33.645
<00:20:31.445>and <00:20:31.645>really <00:20:31.845>expedite <00:20:32.044>the <00:20:32.245>way <00:20:32.445>we, <00:20:32.645>we, <00:20:32.845>um,

503
00:20:33.985 --> 00:20:35.125
<00:20:33.985>we <00:20:34.190>bring <00:20:34.395>our <00:20:34.600>ideas <00:20:34.805>to <00:20:35.011>life.

504
00:20:35.185 --> 00:20:37.565
<00:20:35.185>And <00:20:35.340>so <00:20:35.496>that's, <00:20:35.651>that's <00:20:35.807>our <00:20:35.962>strategy <00:20:36.118>with <00:20:36.273>ai. <00:20:36.429>Yeah. <00:20:36.585>Yeah,

505
00:20:38.635 --> 00:20:42.035
<00:20:38.635>I <00:20:38.790>think <00:20:38.946>that <00:20:39.101>also <00:20:39.257>the <00:20:39.412>visual <00:20:39.568>search <00:20:39.723>is <00:20:39.879>very <00:20:40.035>impressive.

506
00:20:42.235 --> 00:20:44.315
<00:20:42.235>I <00:20:42.409>think <00:20:42.584>it's <00:20:42.760>also <00:20:42.935>something <00:20:43.110>that <00:20:43.284>you <00:20:43.459>often <00:20:43.635>have,

507
00:20:44.315 --> 00:20:48.285
<00:20:44.315>you <00:20:44.442>get <00:20:44.569>a <00:20:44.696>design <00:20:44.824>and <00:20:44.951>then <00:20:45.078>you, <00:20:45.205>uh, <00:20:45.333>want <00:20:45.460>to <00:20:45.587>search <00:20:45.715>the,

508
00:20:48.345 --> 00:20:49.965
<00:20:48.345>the <00:20:48.578>source <00:20:48.811>of <00:20:49.045>truth <00:20:49.278>for <00:20:49.511>this <00:20:49.745>design

509
00:20:49.965 --> 00:20:51.685
<00:20:49.965>that <00:20:50.198>you <00:20:50.431>just <00:20:50.665>got <00:20:50.898>a <00:20:51.131>screenshot <00:20:51.365>from.

510
00:20:52.225 --> 00:20:55.365
<00:20:52.225>Um, <00:20:52.380>there <00:20:52.536>were <00:20:52.691>some, <00:20:52.847>uh, <00:20:53.002>impressive <00:20:53.158>demos <00:20:53.313>there <00:20:53.469>as <00:20:53.625>well.

511
00:20:55.985 --> 00:21:00.065
<00:20:55.985>Um, <00:20:56.218>for <00:20:56.451>in <00:20:56.685>general, <00:20:56.918>like <00:20:57.151>a <00:20:57.385>lot

512
00:21:00.065 --> 00:21:02.745
<00:21:00.065>of <00:21:00.192>companies <00:21:00.319>are <00:21:00.446>now <00:21:00.574>like <00:21:00.701>trying <00:21:00.828>to <00:21:00.955>find <00:21:01.083>a <00:21:01.210>way <00:21:01.337>like <00:21:01.465>how

513
00:21:02.745 --> 00:21:03.985
<00:21:02.745>to <00:21:03.303>integrate <00:21:03.860>ai.

514
00:21:04.805 --> 00:21:08.665
<00:21:04.805>Um, <00:21:04.960>what <00:21:05.116>are <00:21:05.271>the <00:21:05.427>challenges <00:21:05.582>in <00:21:05.738>a <00:21:05.893>broader <00:21:06.049>sense, <00:21:06.205>uh,

515
00:21:08.665 --> 00:21:11.865
<00:21:08.665>to <00:21:08.805>integrate <00:21:08.945>AI <00:21:09.085>in <00:21:09.225>a <00:21:09.365>product <00:21:09.504>like <00:21:09.645>Figma <00:21:09.784>or <00:21:09.925>in <00:21:10.065>general?

516
00:21:12.295 --> 00:21:14.905
<00:21:12.295>Yeah. <00:21:12.435>Well, <00:21:12.575>I, <00:21:12.715>I <00:21:12.855>think <00:21:12.995>like <00:21:13.135>the, <00:21:13.275>the <00:21:13.415>first <00:21:13.555>challenge <00:21:13.695>just

517
00:21:14.905 --> 00:21:17.905
<00:21:14.905>to <00:21:15.021>kind <00:21:15.138>of <00:21:15.254>state <00:21:15.371>the <00:21:15.488>obvious <00:21:15.605>is <00:21:15.721>that <00:21:15.838>I <00:21:15.955>think <00:21:16.071>we're <00:21:16.188>all <00:21:16.305>sort

518
00:21:17.905 --> 00:21:22.065
<00:21:17.905>of <00:21:18.060>grappling <00:21:18.216>with <00:21:18.371>what <00:21:18.527>this <00:21:18.682>new <00:21:18.838>technology <00:21:18.993>means, <00:21:19.149>uh, <00:21:19.305>both

519
00:21:22.065 --> 00:21:24.825
<00:21:22.065>for <00:21:22.240>the <00:21:22.415>world, <00:21:22.590>but <00:21:22.765>also <00:21:22.940>for <00:21:23.115>ourselves <00:21:23.290>as <00:21:23.465>professionals.

520
00:21:25.465 --> 00:21:28.105
<00:21:25.465>I <00:21:25.639>think <00:21:25.814>that, <00:21:25.990>um, <00:21:26.165>on <00:21:26.340>a <00:21:26.514>more <00:21:26.689>emotional <00:21:26.865>level,

521
00:21:28.775 --> 00:21:31.105
<00:21:28.775>like <00:21:28.975>there's <00:21:29.175>this <00:21:29.375>thing <00:21:29.575>that <00:21:29.775>we <00:21:29.975>all <00:21:30.175>sort

522
00:21:31.105 --> 00:21:32.865
<00:21:31.105>of <00:21:31.455>didn't <00:21:31.805>think <00:21:32.155>was <00:21:32.505>possible

523
00:21:33.535 --> 00:21:35.905
<00:21:33.535>that <00:21:33.815>is <00:21:34.095>now <00:21:34.375>slowly <00:21:34.655>becoming <00:21:34.935>possible,

524
00:21:36.005 --> 00:21:38.065
<00:21:36.005>and <00:21:36.180>it's, <00:21:36.355>it's <00:21:36.530>sort <00:21:36.705>of <00:21:36.880>challenging <00:21:37.055>our <00:21:37.230>mental <00:21:37.405>model

525
00:21:38.085 --> 00:21:41.665
<00:21:38.085>of <00:21:38.212>the <00:21:38.339>world, <00:21:38.466>and <00:21:38.594>it's <00:21:38.721>causing <00:21:38.848>us <00:21:38.975>all <00:21:39.103>to <00:21:39.230>kind <00:21:39.357>of <00:21:39.485>rethink,

526
00:21:41.965 --> 00:21:44.945
<00:21:41.965>uh, <00:21:42.105>you <00:21:42.245>know, <00:21:42.385>do <00:21:42.524>we <00:21:42.665>really <00:21:42.804>understand <00:21:42.945>what <00:21:43.084>the <00:21:43.225>future <00:21:43.365>holds?

527
00:21:45.165 --> 00:21:47.345
<00:21:45.165>And <00:21:45.305>I <00:21:45.445>think <00:21:45.585>anytime <00:21:45.725>that <00:21:45.865>happens, <00:21:46.004>it, <00:21:46.145>it <00:21:46.284>can <00:21:46.425>be <00:21:46.565>like

528
00:21:47.985 --> 00:21:49.185
<00:21:47.985>somewhat <00:21:48.344>traumatic <00:21:48.705>and <00:21:49.065>scary.

529
00:21:49.725 --> 00:21:50.785
<00:21:49.725>Um, <00:21:49.963>and <00:21:50.202>I <00:21:50.440>think <00:21:50.679>we,

530
00:21:50.805 --> 00:21:53.705
<00:21:50.805>we <00:21:51.005>naturally <00:21:51.205>gravitate <00:21:51.405>towards <00:21:51.605>the <00:21:51.805>extremes <00:21:52.005>in <00:21:52.205>order

531
00:21:53.765 --> 00:21:56.265
<00:21:53.765>to <00:21:53.940>understand <00:21:54.115>like, <00:21:54.290>what <00:21:54.465>is, <00:21:54.640>what <00:21:54.815>is <00:21:54.990>the <00:21:55.165>set

532
00:21:56.265 --> 00:21:57.705
<00:21:56.265>of <00:21:56.481>possibilities <00:21:56.697>and, <00:21:56.913>and <00:21:57.129>like, <00:21:57.345>you <00:21:57.561>know,

533
00:21:57.815 --> 00:22:00.145
<00:21:57.815>reformulate <00:21:58.095>our <00:21:58.375>mental <00:21:58.655>models <00:21:58.935>around, <00:21:59.215>uh,

534
00:22:00.165 --> 00:22:02.145
<00:22:00.165>how <00:22:00.398>things <00:22:00.631>are <00:22:00.865>gonna <00:22:01.098>work <00:22:01.331>going <00:22:01.565>forward.

535
00:22:02.205 --> 00:22:03.305
<00:22:02.205>And <00:22:02.370>so <00:22:02.534>I, <00:22:02.700>I <00:22:02.865>think <00:22:03.030>like <00:22:03.195>the,

536
00:22:03.325 --> 00:22:06.225
<00:22:03.325>the <00:22:03.500>first <00:22:03.675>challenge <00:22:03.850>is <00:22:04.025>just <00:22:04.200>like <00:22:04.375>acknowledging <00:22:04.550>that <00:22:04.725>that's

537
00:22:06.225 --> 00:22:07.865
<00:22:06.225>what <00:22:06.380>a <00:22:06.536>lot <00:22:06.691>of <00:22:06.847>people <00:22:07.002>are <00:22:07.158>dealing <00:22:07.313>with <00:22:07.469>right <00:22:07.625>now.

538
00:22:08.365 --> 00:22:11.305
<00:22:08.365>And <00:22:08.540>the, <00:22:08.715>the <00:22:08.890>reality <00:22:09.065>is <00:22:09.240>like, <00:22:09.415>you <00:22:09.590>know, <00:22:09.765>it's,

539
00:22:11.305 --> 00:22:12.985
<00:22:11.305>it's <00:22:11.585>really <00:22:11.865>hard <00:22:12.145>to <00:22:12.425>predict <00:22:12.705>exactly

540
00:22:13.045 --> 00:22:14.425
<00:22:13.045>how <00:22:13.355>everything's <00:22:13.666>gonna <00:22:13.976>play <00:22:14.287>out

541
00:22:14.485 --> 00:22:16.145
<00:22:14.485>and, <00:22:14.718>uh, <00:22:14.951>you <00:22:15.185>know, <00:22:15.418>not <00:22:15.651>just <00:22:15.885>like

542
00:22:16.145 --> 00:22:18.265
<00:22:16.145>what <00:22:16.425>extremes <00:22:16.705>might <00:22:16.985>be <00:22:17.264>a <00:22:17.545>possibility,

543
00:22:18.265 --> 00:22:19.825
<00:22:18.265>but <00:22:18.465>also <00:22:18.665>like, <00:22:18.865>where <00:22:19.065>are <00:22:19.265>we <00:22:19.465>gonna <00:22:19.665>land?

544
00:22:20.045 --> 00:22:22.465
<00:22:20.045>And <00:22:20.185>the <00:22:20.325>nuance. <00:22:20.465>And <00:22:20.605>I <00:22:20.745>think <00:22:20.885>it's <00:22:21.025>just <00:22:21.165>important, <00:22:21.305>you <00:22:21.445>know,

545
00:22:22.465 --> 00:22:24.425
<00:22:22.465>for <00:22:22.665>anyone <00:22:22.865>building <00:22:23.064>products <00:22:23.264>out <00:22:23.465>there <00:22:23.665>to <00:22:23.865>realize

546
00:22:24.425 --> 00:22:26.465
<00:22:24.425>that <00:22:24.600>we're <00:22:24.774>in <00:22:24.950>the <00:22:25.125>early <00:22:25.300>innings <00:22:25.475>of <00:22:25.649>all <00:22:25.825>this.

547
00:22:26.565 --> 00:22:29.825
<00:22:26.565>And, <00:22:26.720>uh, <00:22:26.876>I <00:22:27.031>think <00:22:27.187>like, <00:22:27.342>you <00:22:27.498>know, <00:22:27.653>everyone <00:22:27.809>online <00:22:27.965>is,

548
00:22:29.885 --> 00:22:33.025
<00:22:29.885>is <00:22:30.040>talking <00:22:30.196>about <00:22:30.351>these <00:22:30.507>extremes, <00:22:30.662>you <00:22:30.818>know, <00:22:30.973>both <00:22:31.129>in <00:22:31.285>terms

549
00:22:33.045 --> 00:22:34.665
<00:22:33.045>of <00:22:33.745>like <00:22:34.445>singularity

550
00:22:34.765 --> 00:22:37.305
<00:22:34.765>and, <00:22:34.940>you <00:22:35.115>know, <00:22:35.290>the, <00:22:35.465>the <00:22:35.640>potential <00:22:35.815>danger <00:22:35.990>of <00:22:36.165>ai,

551
00:22:37.305 --> 00:22:39.265
<00:22:37.305>but <00:22:37.585>also <00:22:37.865>there <00:22:38.145>are <00:22:38.425>like <00:22:38.705>imagining

552
00:22:39.265 --> 00:22:40.785
<00:22:39.265>that <00:22:39.538>every <00:22:39.812>single <00:22:40.085>interface <00:22:40.359>is <00:22:40.633>suddenly

553
00:22:40.785 --> 00:22:41.825
<00:22:40.785>gonna <00:22:41.019>become <00:22:41.253>a <00:22:41.487>chat <00:22:41.721>box.

554
00:22:42.445 --> 00:22:45.305
<00:22:42.445>And <00:22:42.600>I, <00:22:42.756>I <00:22:42.911>think <00:22:43.067>like <00:22:43.222>I, <00:22:43.378>I <00:22:43.533>like <00:22:43.689>fundamentally <00:22:43.845>believe

555
00:22:45.305 --> 00:22:47.385
<00:22:45.305>that <00:22:45.538>latter <00:22:45.771>part <00:22:46.005>is <00:22:46.238>definitely <00:22:46.471>not <00:22:46.705>true.

556
00:22:48.025 --> 00:22:50.305
<00:22:48.025>I <00:22:48.180>don't <00:22:48.336>think <00:22:48.491>there's <00:22:48.647>a <00:22:48.802>one <00:22:48.958>size <00:22:49.113>fits <00:22:49.269>all <00:22:49.425>interface.

557
00:22:50.305 --> 00:22:52.745
<00:22:50.305>We <00:22:50.460>have <00:22:50.616>this <00:22:50.771>new <00:22:50.927>ability <00:22:51.082>to <00:22:51.238>process <00:22:51.393>new <00:22:51.549>input <00:22:51.705>modalities

558
00:22:53.085 --> 00:22:55.945
<00:22:53.085>and <00:22:53.240>help <00:22:53.396>people, <00:22:53.551>uh, <00:22:53.707>interact <00:22:53.862>with <00:22:54.018>software <00:22:54.173>in <00:22:54.329>new <00:22:54.485>ways,

559
00:22:56.325 --> 00:22:58.185
<00:22:56.325>but <00:22:56.500>that <00:22:56.675>doesn't <00:22:56.850>mean <00:22:57.025>that <00:22:57.200>it's <00:22:57.375>the <00:22:57.550>only <00:22:57.725>way

560
00:22:58.185 --> 00:22:59.825
<00:22:58.185>that <00:22:58.418>everyone <00:22:58.651>wants <00:22:58.885>to <00:22:59.118>interact <00:22:59.351>with <00:22:59.585>software.

561
00:23:00.165 --> 00:23:02.705
<00:23:00.165>Um, <00:23:00.445>I <00:23:00.725>think <00:23:01.004>that, <00:23:01.284>uh, <00:23:01.565>uh,

562
00:23:02.725 --> 00:23:05.105
<00:23:02.725>if <00:23:02.899>you've <00:23:03.074>ever <00:23:03.250>done <00:23:03.425>like <00:23:03.600>pair <00:23:03.774>coding, <00:23:03.949>you <00:23:04.125>know

563
00:23:05.105 --> 00:23:06.105
<00:23:05.105>that <00:23:05.285>it <00:23:05.465>can <00:23:05.645>be <00:23:05.825>really <00:23:06.005>fun,

564
00:23:06.245 --> 00:23:08.945
<00:23:06.245>but <00:23:06.385>it <00:23:06.524>can <00:23:06.665>also <00:23:06.804>be <00:23:06.945>really <00:23:07.084>frustrating <00:23:07.225>if <00:23:07.364>you <00:23:07.504>like, <00:23:07.645>know

565
00:23:08.975 --> 00:23:10.665
<00:23:08.975>what <00:23:09.208>you <00:23:09.441>want <00:23:09.675>to <00:23:09.908>put <00:23:10.141>into <00:23:10.375>code

566
00:23:10.925 --> 00:23:13.265
<00:23:10.925>and <00:23:11.080>you <00:23:11.236>try <00:23:11.391>to <00:23:11.547>translate <00:23:11.702>it <00:23:11.858>that <00:23:12.013>through <00:23:12.169>natural <00:23:12.325>language

567
00:23:13.265 --> 00:23:14.705
<00:23:13.265>to <00:23:13.589>someone <00:23:13.913>as <00:23:14.237>a <00:23:14.561>professional.

568
00:23:14.705 --> 00:23:16.825
<00:23:14.705>It's, <00:23:14.905>it's <00:23:15.105>a, <00:23:15.304>it's <00:23:15.504>a <00:23:15.705>pretty <00:23:15.905>tedious <00:23:16.105>way

569
00:23:17.085 --> 00:23:18.305
<00:23:17.085>of <00:23:17.451>actually <00:23:17.817>writing <00:23:18.183>software.

570
00:23:18.365 --> 00:23:19.825
<00:23:18.365>And <00:23:18.584>so <00:23:18.803>I <00:23:19.022>think <00:23:19.241>there's <00:23:19.460>a <00:23:19.679>time

571
00:23:19.825 --> 00:23:22.185
<00:23:19.825>and <00:23:20.025>place <00:23:20.225>for <00:23:20.425>these <00:23:20.625>new <00:23:20.825>input <00:23:21.025>modalities, <00:23:21.225>um,

572
00:23:22.285 --> 00:23:24.545
<00:23:22.285>but <00:23:22.518>there's <00:23:22.751>also <00:23:22.985>just <00:23:23.218>like <00:23:23.451>tremendous <00:23:23.685>opportunity

573
00:23:24.545 --> 00:23:27.425
<00:23:24.545>for <00:23:24.685>every <00:23:24.825>one <00:23:24.965>of <00:23:25.105>us <00:23:25.245>out <00:23:25.385>here <00:23:25.525>to <00:23:25.665>start <00:23:25.805>to <00:23:25.945>reimagine

574
00:23:27.965 --> 00:23:29.385
<00:23:27.965>how <00:23:28.220>you <00:23:28.476>mix <00:23:28.731>them <00:23:28.987>together <00:23:29.243>and,

575
00:23:29.385 --> 00:23:32.265
<00:23:29.385>and <00:23:29.540>how <00:23:29.696>the <00:23:29.851>software <00:23:30.007>that <00:23:30.162>we <00:23:30.318>assumed <00:23:30.473>was, <00:23:30.629>you <00:23:30.785>know,

576
00:23:32.485 --> 00:23:34.505
<00:23:32.485>you <00:23:32.659>know, <00:23:32.834>potentially <00:23:33.010>done <00:23:33.185>or <00:23:33.360>there <00:23:33.534>wasn't <00:23:33.709>any <00:23:33.885>new

577
00:23:34.735 --> 00:23:37.345
<00:23:34.735>opportunity <00:23:34.968>to <00:23:35.201>improve <00:23:35.435>can <00:23:35.668>actually <00:23:35.901>be <00:23:36.135>improved

578
00:23:37.345 --> 00:23:38.905
<00:23:37.345>and <00:23:37.811>reimagined <00:23:38.278>now. <00:23:38.745>Yeah,

579
00:23:39.825 --> 00:23:42.625
<00:23:39.825>I <00:23:40.105>mean <00:23:40.385>the <00:23:40.665>make <00:23:40.945>designs, <00:23:41.225>uh,

580
00:23:43.575 --> 00:23:45.025
<00:23:43.575>feature <00:23:44.010>is <00:23:44.445>very <00:23:44.880>impressive

581
00:23:45.125 --> 00:23:48.325
<00:23:45.125>because <00:23:45.265>you <00:23:45.405>go <00:23:45.545>from <00:23:45.685>prompt <00:23:45.825>to <00:23:45.965>design <00:23:46.105>in <00:23:46.245>a, <00:23:46.385>a <00:23:46.525>couple

582
00:23:48.345 --> 00:23:52.765
<00:23:48.345>of <00:23:48.520>seconds, <00:23:48.695>um, <00:23:48.870>then <00:23:49.045>from <00:23:49.220>design <00:23:49.395>to <00:23:49.570>code, <00:23:49.745>uh,

583
00:23:53.425 --> 00:23:54.445
<00:23:53.425>in <00:23:53.654>a <00:23:53.884>couple <00:23:54.113>of <00:23:54.342>seconds.

584
00:23:54.705 --> 00:23:56.685
<00:23:54.705>And <00:23:54.938>of <00:23:55.171>course <00:23:55.405>there's <00:23:55.638>the <00:23:55.871>question <00:23:56.105>like,

585
00:23:57.965 --> 00:24:00.185
<00:23:57.965>is <00:23:58.198>AI <00:23:58.431>at <00:23:58.665>some <00:23:58.898>point <00:23:59.131>replacing <00:23:59.365>us?

586
00:24:00.325 --> 00:24:04.025
<00:24:00.325>Or <00:24:00.480>like, <00:24:00.636>where <00:24:00.791>do <00:24:00.947>you <00:24:01.102>see <00:24:01.258>the <00:24:01.413>craftmanship, <00:24:01.569>uh, <00:24:01.725>evolving

587
00:24:04.455 --> 00:24:05.785
<00:24:04.455>with <00:24:04.754>these <00:24:05.053>kind <00:24:05.352>of <00:24:05.652>technologies?

588
00:24:06.655 --> 00:24:08.585
<00:24:06.655>Yeah. <00:24:06.935>Um, <00:24:07.215>so <00:24:07.495>the <00:24:07.774>first <00:24:08.055>thing

589
00:24:08.585 --> 00:24:11.865
<00:24:08.585>that <00:24:08.740>is <00:24:08.896>interesting <00:24:09.051>about <00:24:09.207>the <00:24:09.362>make <00:24:09.518>design <00:24:09.673>feature <00:24:09.829>is <00:24:09.985>it's

590
00:24:11.935 --> 00:24:14.185
<00:24:11.935>less <00:24:12.168>powerful <00:24:12.401>than <00:24:12.635>I <00:24:12.868>think <00:24:13.101>people <00:24:13.335>assume.

591
00:24:14.725 --> 00:24:17.865
<00:24:14.725>Um, <00:24:14.880>so <00:24:15.036>we <00:24:15.191>actually <00:24:15.347>built <00:24:15.502>the <00:24:15.658>feature <00:24:15.813>with <00:24:15.969>this <00:24:16.125>sort

592
00:24:17.865 --> 00:24:21.425
<00:24:17.865>of <00:24:18.005>hero <00:24:18.145>use <00:24:18.285>case <00:24:18.425>in <00:24:18.565>mind, <00:24:18.705>which <00:24:18.845>was <00:24:18.985>helping <00:24:19.125>people <00:24:19.265>find

593
00:24:21.485 --> 00:24:24.065
<00:24:21.485>and <00:24:21.685>assemble <00:24:21.885>the <00:24:22.084>designs <00:24:22.284>that <00:24:22.485>they've <00:24:22.685>already <00:24:22.885>created,

594
00:24:24.205 --> 00:24:26.465
<00:24:24.205>the <00:24:24.438>design <00:24:24.671>systems <00:24:24.905>they've <00:24:25.138>already <00:24:25.371>created, <00:24:25.605>um,

595
00:24:26.645 --> 00:24:30.225
<00:24:26.645>and <00:24:26.800>actually <00:24:26.956>like <00:24:27.111>helping <00:24:27.267>engineers <00:24:27.422>as <00:24:27.578>well, <00:24:27.733>like, <00:24:27.889>you <00:24:28.045>know,

596
00:24:30.565 --> 00:24:33.585
<00:24:30.565>by <00:24:30.740>virtue <00:24:30.915>of <00:24:31.090>ensuring <00:24:31.265>that <00:24:31.440>designers <00:24:31.615>are, <00:24:31.790>are <00:24:31.965>able

597
00:24:33.585 --> 00:24:35.665
<00:24:33.585>to <00:24:33.740>find <00:24:33.896>the <00:24:34.051>components <00:24:34.207>that <00:24:34.362>are <00:24:34.518>already <00:24:34.673>connected <00:24:34.829>to <00:24:34.985>code,

598
00:24:35.665 --> 00:24:37.865
<00:24:35.665>so <00:24:35.865>that <00:24:36.065>when <00:24:36.264>you're <00:24:36.465>actually <00:24:36.665>translating <00:24:36.865>those <00:24:37.065>designs

599
00:24:37.865 --> 00:24:40.905
<00:24:37.865>to <00:24:38.020>code, <00:24:38.176>you <00:24:38.331>can <00:24:38.487>see <00:24:38.642>exactly <00:24:38.798>which <00:24:38.953>components <00:24:39.109>you've <00:24:39.265>already

600
00:24:40.905 --> 00:24:43.505
<00:24:40.905>written <00:24:41.080>in <00:24:41.254>code, <00:24:41.430>you <00:24:41.605>can <00:24:41.780>reassemble <00:24:41.955>yourself <00:24:42.129>as <00:24:42.305>well.

601
00:24:44.085 --> 00:24:48.105
<00:24:44.085>Um, <00:24:44.225>we <00:24:44.365>launched <00:24:44.505>it <00:24:44.645>with <00:24:44.785>a <00:24:44.925>bespoke <00:24:45.065>design <00:24:45.205>system, <00:24:45.345>um, <00:24:45.485>just

602
00:24:48.105 --> 00:24:50.505
<00:24:48.105>because <00:24:48.260>like <00:24:48.416>we <00:24:48.571>didn't <00:24:48.727>think <00:24:48.882>we <00:24:49.038>were <00:24:49.193>quite <00:24:49.349>ready <00:24:49.505>to,

603
00:24:50.605 --> 00:24:53.065
<00:24:50.605>to <00:24:50.760>make <00:24:50.916>it <00:24:51.071>work <00:24:51.227>in <00:24:51.382>a, <00:24:51.538>a <00:24:51.693>really <00:24:51.849>compelling <00:24:52.005>way

604
00:24:53.065 --> 00:24:54.465
<00:24:53.065>with <00:24:53.380>your <00:24:53.695>existing <00:24:54.010>design <00:24:54.324>system.

605
00:24:54.485 --> 00:24:55.905
<00:24:54.485>We, <00:24:54.644>we <00:24:54.804>wanted <00:24:54.964>to <00:24:55.124>just <00:24:55.283>kind <00:24:55.443>of <00:24:55.603>start <00:24:55.763>small.

606
00:24:56.445 --> 00:24:58.745
<00:24:56.445>Um, <00:24:56.585>and <00:24:56.725>I <00:24:56.865>think <00:24:57.004>it, <00:24:57.145>it <00:24:57.284>got <00:24:57.425>a <00:24:57.564>little <00:24:57.705>bit, <00:24:57.845>uh,

607
00:24:58.745 --> 00:25:00.265
<00:24:58.745>miscontrued <00:24:59.087>by <00:24:59.429>virtue <00:24:59.771>of <00:25:00.113>that.

608
00:25:00.565 --> 00:25:02.345
<00:25:00.565>Um, <00:25:00.845>but <00:25:01.125>ultimately, <00:25:01.405>like <00:25:01.685>I <00:25:01.965>I,

609
00:25:02.465 --> 00:25:04.545
<00:25:02.465>I <00:25:02.665>don't <00:25:02.865>think <00:25:03.064>it <00:25:03.264>can <00:25:03.465>replace <00:25:03.665>a <00:25:03.865>professional.

610
00:25:04.655 --> 00:25:07.585
<00:25:04.655>It's, <00:25:04.855>it's <00:25:05.055>very, <00:25:05.254>it's <00:25:05.455>essentially <00:25:05.655>just <00:25:05.855>assembling <00:25:06.055>a

611
00:25:07.585 --> 00:25:08.705
<00:25:07.585>set <00:25:07.921>of <00:25:08.257>existing <00:25:08.592>designs.

612
00:25:08.705 --> 00:25:09.945
<00:25:08.705>It's <00:25:08.890>not <00:25:09.077>doing <00:25:09.263>much <00:25:09.448>more <00:25:09.635>than <00:25:09.821>that.

613
00:25:10.445 --> 00:25:14.145
<00:25:10.445>And, <00:25:10.600>um, <00:25:10.756>and <00:25:10.911>I <00:25:11.067>think, <00:25:11.222>uh, <00:25:11.378>I <00:25:11.533>think <00:25:11.689>ultimately, <00:25:11.845>um,

614
00:25:14.735 --> 00:25:17.145
<00:25:14.735>like <00:25:15.084>there's <00:25:15.435>this <00:25:15.784>huge <00:25:16.135>opportunity

615
00:25:17.145 --> 00:25:21.945
<00:25:17.145>and <00:25:17.300>need <00:25:17.456>for <00:25:17.611>us <00:25:17.767>as <00:25:17.922>like <00:25:18.078>professionals <00:25:18.233>to <00:25:18.389>help <00:25:18.545>ensure

616
00:25:22.175 --> 00:25:26.225
<00:25:22.175>that <00:25:22.315>the <00:25:22.455>world <00:25:22.595>isn't <00:25:22.735>just, <00:25:22.875>uh, <00:25:23.014>an <00:25:23.155>aggregation <00:25:23.294>of <00:25:23.435>a <00:25:23.575>bunch

617
00:25:26.225 --> 00:25:28.945
<00:25:26.225>of <00:25:26.458>like, <00:25:26.691>kind <00:25:26.925>of <00:25:27.158>average <00:25:27.391>AI <00:25:27.625>outputs.

618
00:25:29.005 --> 00:25:31.865
<00:25:29.005>And <00:25:29.132>I <00:25:29.259>think <00:25:29.386>that <00:25:29.514>we <00:25:29.641>have <00:25:29.768>to <00:25:29.895>recognize <00:25:30.023>that <00:25:30.150>yes, <00:25:30.277>it's <00:25:30.405>true

619
00:25:31.865 --> 00:25:35.785
<00:25:31.865>that <00:25:32.040>like <00:25:32.215>more <00:25:32.390>people <00:25:32.565>can <00:25:32.740>create <00:25:32.915>then, <00:25:33.090>you <00:25:33.265>know,

620
00:25:36.065 --> 00:25:38.865
<00:25:36.065>previously <00:25:36.265>were <00:25:36.465>willing <00:25:36.665>to <00:25:36.865>kind <00:25:37.065>of <00:25:37.265>do <00:25:37.465>so

621
00:25:38.865 --> 00:25:40.465
<00:25:38.865>because <00:25:39.065>they <00:25:39.265>couldn't, <00:25:39.465>you <00:25:39.665>know, <00:25:39.865>take <00:25:40.065>the <00:25:40.265>time

622
00:25:40.465 --> 00:25:41.985
<00:25:40.465>to <00:25:40.636>learn <00:25:40.807>a <00:25:40.977>given <00:25:41.149>tool <00:25:41.320>or <00:25:41.491>something <00:25:41.661>like <00:25:41.832>that.

623
00:25:42.245 --> 00:25:44.505
<00:25:42.245>But <00:25:42.400>that <00:25:42.556>doesn't <00:25:42.711>mean <00:25:42.867>that <00:25:43.022>every <00:25:43.178>single <00:25:43.333>thing <00:25:43.489>created <00:25:43.645>is

624
00:25:44.505 --> 00:25:47.385
<00:25:44.505>gonna <00:25:44.660>be, <00:25:44.816>uh, <00:25:44.971>better <00:25:45.127>than <00:25:45.282>what <00:25:45.438>we've <00:25:45.593>already <00:25:45.749>been <00:25:45.905>creating.

625
00:25:47.485 --> 00:25:49.145
<00:25:47.485>And <00:25:47.685>I <00:25:47.885>think <00:25:48.084>there's <00:25:48.284>just <00:25:48.485>this <00:25:48.685>huge <00:25:48.885>opportunity

626
00:25:49.145 --> 00:25:51.705
<00:25:49.145>as <00:25:49.320>professionals <00:25:49.495>to, <00:25:49.670>to <00:25:49.845>embrace <00:25:50.020>some <00:25:50.195>of <00:25:50.370>this <00:25:50.545>technology

627
00:25:51.765 --> 00:25:54.065
<00:25:51.765>and <00:25:51.965>let <00:25:52.165>it <00:25:52.365>expedite <00:25:52.565>our <00:25:52.765>own <00:25:52.965>work <00:25:53.165>so

628
00:25:54.065 --> 00:25:55.385
<00:25:54.065>that <00:25:54.302>we <00:25:54.540>can <00:25:54.777>really <00:25:55.015>make <00:25:55.253>sure

629
00:25:55.385 --> 00:25:58.025
<00:25:55.385>that <00:25:55.560>our <00:25:55.735>craft <00:25:55.910>stands <00:25:56.085>out <00:25:56.260>in <00:25:56.435>this, <00:25:56.610>the <00:25:56.785>sea

630
00:25:58.025 --> 00:25:59.825
<00:25:58.025>of <00:25:58.305>other <00:25:58.585>things <00:25:58.865>being <00:25:59.145>created. <00:25:59.425>Yeah.

631
00:26:00.675 --> 00:26:03.445
<00:26:00.675>Yeah. <00:26:00.815>I <00:26:00.955>think <00:26:01.095>it's, <00:26:01.235>uh, <00:26:01.375>yeah, <00:26:01.514>it <00:26:01.655>should <00:26:01.794>be <00:26:01.935>a <00:26:02.075>tool

632
00:26:03.635 --> 00:26:04.925
<00:26:03.635>that <00:26:04.022>we <00:26:04.408>use, <00:26:04.796>um,

633
00:26:05.745 --> 00:26:07.285
<00:26:05.745>but <00:26:06.022>I <00:26:06.299>also <00:26:06.576>don't <00:26:06.853>think <00:26:07.131>it

634
00:26:07.935 --> 00:26:10.185
<00:26:07.935>will <00:26:08.284>replace <00:26:08.635>the <00:26:08.985>craftsmanship <00:26:09.335>totally.

635
00:26:10.545 --> 00:26:11.945
<00:26:10.545>I, <00:26:10.797>I <00:26:11.049>also <00:26:11.301>don't <00:26:11.553>see <00:26:11.804>that.

636
00:26:12.765 --> 00:26:15.945
<00:26:12.765>Um, <00:26:12.881>but <00:26:12.998>I <00:26:13.115>think <00:26:13.231>we <00:26:13.348>should <00:26:13.465>embrace <00:26:13.581>it <00:26:13.698>as <00:26:13.815>a <00:26:13.931>tool <00:26:14.048>and, <00:26:14.165>and,

637
00:26:16.005 --> 00:26:19.105
<00:26:16.005>and <00:26:16.180>use <00:26:16.355>it <00:26:16.530>and <00:26:16.705>like <00:26:16.880>make <00:26:17.055>designs <00:26:17.230>the <00:26:17.405>friction.

638
00:26:19.105 --> 00:26:21.825
<00:26:19.105>If <00:26:19.245>you <00:26:19.385>have <00:26:19.525>a <00:26:19.665>blank <00:26:19.805>canvas, <00:26:19.945>you <00:26:20.085>can <00:26:20.225>start <00:26:20.365>with <00:26:20.505>something

639
00:26:21.885 --> 00:26:23.305
<00:26:21.885>and <00:26:22.204>then <00:26:22.524>go <00:26:22.843>from <00:26:23.163>there.

640
00:26:23.845 --> 00:26:25.745
<00:26:23.845>Um, <00:26:24.311>it's <00:26:24.778>like <00:26:25.245>research

641
00:26:26.095 --> 00:26:28.465
<00:26:26.095>that <00:26:26.295>you <00:26:26.495>anyways <00:26:26.695>do <00:26:26.895>look <00:26:27.095>at <00:26:27.295>other <00:26:27.495>pages,

642
00:26:28.605 --> 00:26:30.425
<00:26:28.605>how <00:26:28.805>they <00:26:29.005>do <00:26:29.205>the <00:26:29.405>designs <00:26:29.605>and <00:26:29.805>so <00:26:30.005>on.

643
00:26:30.445 --> 00:26:31.945
<00:26:30.445>So <00:26:30.782>I <00:26:31.120>think <00:26:31.457>it's <00:26:31.794>great.

644
00:26:32.495 --> 00:26:34.945
<00:26:32.495>Also, <00:26:32.728>you <00:26:32.961>no <00:26:33.195>longer <00:26:33.428>need <00:26:33.661>lu <00:26:33.895>Ipsum

645
00:26:35.575 --> 00:26:36.825
<00:26:35.575>because <00:26:35.950>you <00:26:36.325>can <00:26:36.700>now,

646
00:26:37.225 --> 00:26:39.305
<00:26:37.225>I <00:26:37.425>think <00:26:37.625>you <00:26:37.824>killed <00:26:38.024>Loren <00:26:38.225>Ipsum, <00:26:38.425>right? <00:26:38.625>With

647
00:26:39.705 --> 00:26:40.705
<00:26:39.705>Yeah, <00:26:39.929>yeah, <00:26:40.155>yeah. <00:26:40.379>That, <00:26:40.605>yeah.

648
00:26:40.705 --> 00:26:42.465
<00:26:40.705>So <00:26:40.879>the <00:26:41.054>other, <00:26:41.230>the <00:26:41.405>other <00:26:41.580>feature <00:26:41.754>we <00:26:41.929>launched <00:26:42.105>is

649
00:26:42.465 --> 00:26:45.165
<00:26:42.465>that <00:26:42.639>we, <00:26:42.814>we <00:26:42.990>can <00:26:43.165>automatically <00:26:43.340>now <00:26:43.514>fill <00:26:43.689>in <00:26:43.865>designs

650
00:26:45.165 --> 00:26:47.925
<00:26:45.165>with <00:26:45.340>content <00:26:45.514>that <00:26:45.690>matches <00:26:45.865>the <00:26:46.040>semantics <00:26:46.215>of <00:26:46.389>design, <00:26:46.565>so

651
00:26:47.925 --> 00:26:50.725
<00:26:47.925>that <00:26:48.065>we're <00:26:48.205>not <00:26:48.345>all <00:26:48.485>just <00:26:48.625>looking <00:26:48.764>at <00:26:48.905>mocks <00:26:49.044>with <00:26:49.185>Lauren <00:26:49.325>Mimso

652
00:26:50.725 --> 00:26:52.445
<00:26:50.725>and <00:26:50.958>a <00:26:51.191>bunch <00:26:51.425>of <00:26:51.658>like, <00:26:51.891>generic <00:26:52.125>placeholder

653
00:26:52.445 --> 00:26:53.645
<00:26:52.445>imagery. <00:26:52.985>Yeah, <00:26:53.525>yeah.

654
00:26:54.075 --> 00:26:58.445
<00:26:54.075>Yeah. <00:26:54.215>And <00:26:54.355>the <00:26:54.495>renaming <00:26:54.635>the <00:26:54.775>layers <00:26:54.915>is <00:26:55.055>I <00:26:55.195>think <00:26:55.335>a <00:26:55.475>great,

655
00:26:58.805 --> 00:26:59.805
<00:26:58.805>a <00:26:59.030>great <00:26:59.255>add-on <00:26:59.480>as <00:26:59.705>well.

656
00:27:00.235 --> 00:27:02.445
<00:27:00.235>It's <00:27:00.514>really, <00:27:00.794>I <00:27:01.074>think, <00:27:01.354>very <00:27:01.635>appreciated.

657
00:27:03.865 --> 00:27:07.285
<00:27:03.865>Before <00:27:03.992>we <00:27:04.119>wrap <00:27:04.246>it <00:27:04.374>up, <00:27:04.501>I <00:27:04.628>would <00:27:04.755>love <00:27:04.883>to, <00:27:05.010>to <00:27:05.137>know <00:27:05.265>like

658
00:27:07.835 --> 00:27:12.045
<00:27:07.835>what <00:27:07.990>excites <00:27:08.146>you <00:27:08.301>most, <00:27:08.457>um, <00:27:08.612>about <00:27:08.768>the <00:27:08.923>future <00:27:09.079>of <00:27:09.235>Figma,

659
00:27:12.045 --> 00:27:16.785
<00:27:12.045>but <00:27:12.172>also <00:27:12.299>about <00:27:12.426>the <00:27:12.554>future <00:27:12.681>of <00:27:12.808>the <00:27:12.935>tech <00:27:13.063>industry <00:27:13.190>as <00:27:13.317>a <00:27:13.445>whole?

660
00:27:17.335 --> 00:27:20.425
<00:27:17.335>Yeah. <00:27:17.510>I, <00:27:17.685>I, <00:27:17.860>uh, <00:27:18.035>I <00:27:18.210>had <00:27:18.385>this <00:27:18.560>colleague <00:27:18.735>who

661
00:27:20.965 --> 00:27:23.825
<00:27:20.965>at <00:27:21.105>one <00:27:21.245>point <00:27:21.385>said <00:27:21.524>this <00:27:21.665>thing <00:27:21.804>that <00:27:21.945>really <00:27:22.084>resonated <00:27:22.225>with <00:27:22.365>me,

662
00:27:23.825 --> 00:27:25.385
<00:27:23.825>and <00:27:23.952>I <00:27:24.079>haven't <00:27:24.206>heard <00:27:24.334>it <00:27:24.461>resonate <00:27:24.588>with <00:27:24.715>a <00:27:24.843>lot <00:27:24.970>of <00:27:25.097>other <00:27:25.225>people,

663
00:27:25.485 --> 00:27:27.865
<00:27:25.485>so <00:27:25.625>I, <00:27:25.764>I'm <00:27:25.905>curious <00:27:26.044>to <00:27:26.185>hear <00:27:26.324>the <00:27:26.465>audience <00:27:26.604>reaction <00:27:26.745>to <00:27:26.885>this,

664
00:27:27.865 --> 00:27:30.625
<00:27:27.865>but, <00:27:27.992>um, <00:27:28.119>it, <00:27:28.246>he, <00:27:28.374>he <00:27:28.501>said <00:27:28.628>something <00:27:28.755>to <00:27:28.883>the <00:27:29.010>effect <00:27:29.137>of <00:27:29.265>like,

665
00:27:30.625 --> 00:27:33.145
<00:27:30.625>differences <00:27:30.858>in <00:27:31.091>degree <00:27:31.325>yield, <00:27:31.558>differences <00:27:31.791>in <00:27:32.025>kind.

666
00:27:33.565 --> 00:27:35.785
<00:27:33.565>And <00:27:33.705>I <00:27:33.845>think <00:27:33.985>the <00:27:34.125>point <00:27:34.265>of <00:27:34.405>all <00:27:34.545>this <00:27:34.685>is <00:27:34.825>that <00:27:34.965>it's,

667
00:27:36.015 --> 00:27:40.905
<00:27:36.015>it's <00:27:36.190>not <00:27:36.365>always <00:27:36.540>like <00:27:36.715>a <00:27:36.890>dramatic, <00:27:37.065>uh, <00:27:37.240>new <00:27:37.415>idea

668
00:27:41.375 --> 00:27:42.505
<00:27:41.375>that <00:27:41.629>moves <00:27:41.883>the <00:27:42.137>world <00:27:42.392>forward.

669
00:27:42.615 --> 00:27:44.305
<00:27:42.615>It's <00:27:42.895>just <00:27:43.175>making <00:27:43.455>a <00:27:43.735>certain <00:27:44.015>set

670
00:27:44.305 --> 00:27:45.985
<00:27:44.305>of <00:27:44.538>things <00:27:44.771>easier <00:27:45.005>than <00:27:45.238>they <00:27:45.471>were <00:27:45.705>before.

671
00:27:46.565 --> 00:27:49.785
<00:27:46.565>Um, <00:27:46.720>I, <00:27:46.876>I <00:27:47.031>think <00:27:47.187>an <00:27:47.342>example <00:27:47.498>of <00:27:47.653>this, <00:27:47.809>uh, <00:27:47.965>sort

672
00:27:49.785 --> 00:27:51.905
<00:27:49.785>of <00:27:49.960>in <00:27:50.135>a <00:27:50.310>different <00:27:50.485>way <00:27:50.660>is <00:27:50.835>like, <00:27:51.010>Twitter <00:27:51.185>sort

673
00:27:51.905 --> 00:27:53.825
<00:27:51.905>of <00:27:52.060>changed <00:27:52.216>the <00:27:52.371>kinds <00:27:52.527>of <00:27:52.682>things <00:27:52.838>that <00:27:52.993>people <00:27:53.149>say <00:27:53.305>online

674
00:27:53.825 --> 00:27:55.865
<00:27:53.825>by <00:27:54.058>virtue <00:27:54.291>of <00:27:54.525>just <00:27:54.758>shortening <00:27:54.991>the <00:27:55.225>amount

675
00:27:55.885 --> 00:27:57.985
<00:27:55.885>of <00:27:56.060>words <00:27:56.235>you <00:27:56.410>can <00:27:56.585>write <00:27:56.760>at <00:27:56.935>a <00:27:57.110>given <00:27:57.285>time.

676
00:27:58.525 --> 00:28:00.945
<00:27:58.525>Um, <00:27:58.700>and <00:27:58.875>I <00:27:59.050>think <00:27:59.225>that <00:27:59.400>right <00:27:59.575>now <00:27:59.750>we're, <00:27:59.925>we're

677
00:28:00.945 --> 00:28:03.025
<00:28:00.945>so <00:28:01.225>focused <00:28:01.504>on <00:28:01.784>like <00:28:02.064>all <00:28:02.345>the,

678
00:28:03.125 --> 00:28:05.505
<00:28:03.125>the <00:28:03.358>really <00:28:03.591>dramatic <00:28:03.825>ways <00:28:04.058>in <00:28:04.291>which, <00:28:04.525>uh,

679
00:28:05.685 --> 00:28:08.345
<00:28:05.685>AI <00:28:05.812>is <00:28:05.939>gonna <00:28:06.066>change <00:28:06.194>the <00:28:06.321>world, <00:28:06.448>but <00:28:06.575>we're <00:28:06.703>under <00:28:06.830>indexed <00:28:06.957>on <00:28:07.085>the

680
00:28:08.345 --> 00:28:10.385
<00:28:08.345>fact <00:28:08.545>that <00:28:08.745>it's <00:28:08.945>making <00:28:09.145>a <00:28:09.345>lot <00:28:09.545>of <00:28:09.745>things

681
00:28:10.385 --> 00:28:11.745
<00:28:10.385>that <00:28:10.793>were <00:28:11.201>previously <00:28:11.609>tedious

682
00:28:11.745 --> 00:28:14.905
<00:28:11.745>and <00:28:11.919>slow <00:28:12.094>Mm-Hmm, <00:28:12.270>uh, <00:28:12.445>much <00:28:12.620>faster <00:28:12.794>and <00:28:12.969>more <00:28:13.145>possible.

683
00:28:15.565 --> 00:28:18.145
<00:28:15.565>And <00:28:15.740>so <00:28:15.915>it's <00:28:16.090>not <00:28:16.265>just <00:28:16.440>that, <00:28:16.615>you <00:28:16.790>know, <00:28:16.965>uh,

684
00:28:18.145 --> 00:28:20.585
<00:28:18.145>these <00:28:18.378>new <00:28:18.611>technologies <00:28:18.845>are <00:28:19.078>gonna <00:28:19.311>introduce <00:28:19.545>like,

685
00:28:20.865 --> 00:28:21.905
<00:28:20.865>dramatic <00:28:21.333>new <00:28:21.801>possibilities.

686
00:28:22.055 --> 00:28:23.585
<00:28:22.055>It's <00:28:22.284>also <00:28:22.514>that <00:28:22.743>they're <00:28:22.973>gonna <00:28:23.202>enable <00:28:23.432>us

687
00:28:24.045 --> 00:28:25.665
<00:28:24.045>to <00:28:24.325>iterate <00:28:24.605>a <00:28:24.885>lot <00:28:25.165>more <00:28:25.445>quickly.

688
00:28:26.285 --> 00:28:28.745
<00:28:26.285>And, <00:28:26.440>uh, <00:28:26.596>you <00:28:26.751>know, <00:28:26.907>by <00:28:27.062>virtue <00:28:27.218>of <00:28:27.373>that, <00:28:27.529>explore <00:28:27.685>spaces

689
00:28:28.745 --> 00:28:30.065
<00:28:28.745>that <00:28:28.982>have <00:28:29.220>never <00:28:29.457>been <00:28:29.695>explored <00:28:29.933>before.

690
00:28:30.245 --> 00:28:32.185
<00:28:30.245>You <00:28:30.400>know, <00:28:30.556>push <00:28:30.711>limits <00:28:30.867>that <00:28:31.022>have <00:28:31.178>never <00:28:31.333>been <00:28:31.489>pushed <00:28:31.645>before.

691
00:28:32.605 --> 00:28:34.785
<00:28:32.605>And <00:28:32.745>I, <00:28:32.885>I <00:28:33.025>just <00:28:33.165>think <00:28:33.305>that <00:28:33.445>it's <00:28:33.585>gonna <00:28:33.725>be <00:28:33.865>really <00:28:34.005>exciting

692
00:28:34.885 --> 00:28:36.465
<00:28:34.885>to <00:28:35.085>see <00:28:35.285>what <00:28:35.485>we <00:28:35.685>all <00:28:35.885>do <00:28:36.085>with <00:28:36.285>this.

693
00:28:36.885 --> 00:28:38.545
<00:28:36.885>Um, <00:28:37.085>so <00:28:37.285>that's, <00:28:37.485>that's <00:28:37.685>what <00:28:37.885>I'm <00:28:38.085>excited <00:28:38.285>about

694
00:28:38.545 --> 00:28:40.225
<00:28:38.545>and <00:28:38.720>I'm <00:28:38.895>excited <00:28:39.070>to, <00:28:39.245>to <00:28:39.420>help <00:28:39.595>people <00:28:39.770>move <00:28:39.945>to

695
00:28:40.225 --> 00:28:41.905
<00:28:40.225>that <00:28:40.504>space <00:28:40.784>faster <00:28:41.064>with <00:28:41.344>our <00:28:41.625>tooling.

696
00:28:42.085 --> 00:28:44.875
<00:28:42.085>That's <00:28:42.318>great. <00:28:42.551>We <00:28:42.785>still <00:28:43.018>have <00:28:43.251>a <00:28:43.485>minute.

697
00:28:44.935 --> 00:28:48.515
<00:28:44.935>So <00:28:45.135>I <00:28:45.335>can <00:28:45.534>also <00:28:45.735>ask <00:28:45.935>my <00:28:46.135>question <00:28:46.335>about

698
00:28:48.625 --> 00:28:50.315
<00:28:48.625>what <00:28:48.975>were <00:28:49.325>the <00:28:49.675>most <00:28:50.025>creative

699
00:28:50.375 --> 00:28:53.875
<00:28:50.375>and <00:28:50.608>unexpected <00:28:50.841>ways <00:28:51.075>people <00:28:51.308>were <00:28:51.541>using <00:28:51.775>Figma?

700
00:28:54.455 --> 00:28:55.795
<00:28:54.455>Yes. <00:28:55.058>Um, <00:28:55.661>yeah.

701
00:28:55.795 --> 00:28:58.035
<00:28:55.795>This, <00:28:55.935>this <00:28:56.075>is <00:28:56.215>maybe <00:28:56.355>an <00:28:56.495>example <00:28:56.635>of <00:28:56.775>what <00:28:56.915>I <00:28:57.055>just <00:28:57.195>said.

702
00:28:58.215 --> 00:29:00.435
<00:28:58.215>Um, <00:28:58.415>but <00:28:58.615>because <00:28:58.814>we <00:28:59.014>were <00:28:59.215>kind <00:28:59.415>of <00:28:59.615>one

703
00:29:00.435 --> 00:29:01.995
<00:29:00.435>of <00:29:00.784>these <00:29:01.135>first <00:29:01.485>graphical <00:29:01.835>tools

704
00:29:02.055 --> 00:29:05.555
<00:29:02.055>to <00:29:02.255>bring <00:29:02.455>this <00:29:02.655>real <00:29:02.855>time <00:29:03.055>multiplayer <00:29:03.255>game-like <00:29:03.455>experience

705
00:29:05.975 --> 00:29:08.515
<00:29:05.975>to <00:29:06.115>the <00:29:06.254>web, <00:29:06.395>we've <00:29:06.534>seen <00:29:06.675>people, <00:29:06.814>uh, <00:29:06.955>use <00:29:07.094>Figma <00:29:07.235>in <00:29:07.375>some,

706
00:29:08.515 --> 00:29:09.635
<00:29:08.515>some <00:29:08.851>pretty <00:29:09.187>radical <00:29:09.523>ways.

707
00:29:10.235 --> 00:29:12.595
<00:29:10.235>I, <00:29:10.375>I <00:29:10.514>think <00:29:10.655>the <00:29:10.794>one <00:29:10.935>that <00:29:11.074>I <00:29:11.215>was, <00:29:11.354>uh, <00:29:11.495>most <00:29:11.635>impressed

708
00:29:12.595 --> 00:29:15.915
<00:29:12.595>by <00:29:12.702>was <00:29:12.810>there <00:29:12.918>was <00:29:13.025>a <00:29:13.133>time, <00:29:13.241>um, <00:29:13.348>I <00:29:13.456>don't <00:29:13.564>know, <00:29:13.671>it <00:29:13.779>was <00:29:13.887>like <00:29:13.995>three

709
00:29:15.915 --> 00:29:18.635
<00:29:15.915>to <00:29:16.070>four <00:29:16.226>years <00:29:16.381>ago <00:29:16.537>when <00:29:16.692>Slack <00:29:16.848>went <00:29:17.003>down <00:29:17.159>for <00:29:17.315>everyone

710
00:29:19.135 --> 00:29:23.675
<00:29:19.135>and <00:29:19.275>a <00:29:19.415>bunch <00:29:19.555>of <00:29:19.695>companies <00:29:19.835>like <00:29:19.975>recreated <00:29:20.115>a <00:29:20.254>Slack <00:29:20.395>like <00:29:20.535>UI

711
00:29:24.135 --> 00:29:26.435
<00:29:24.135>inside <00:29:24.368>of <00:29:24.601>Figma, <00:29:24.835>and <00:29:25.068>they <00:29:25.301>started <00:29:25.535>chatting

712
00:29:26.695 --> 00:29:29.035
<00:29:26.695>by <00:29:26.870>like <00:29:27.044>moving <00:29:27.220>design <00:29:27.395>elements <00:29:27.570>around <00:29:27.745>in <00:29:27.919>their <00:29:28.095>companies

713
00:29:29.375 --> 00:29:31.915
<00:29:29.375>and <00:29:29.550>using <00:29:29.725>Figma <00:29:29.900>as <00:29:30.075>like <00:29:30.250>a <00:29:30.425>replacement <00:29:30.600>for <00:29:30.775>Slack.

714
00:29:32.295 --> 00:29:34.995
<00:29:32.295>Um, <00:29:32.435>which <00:29:32.575>is, <00:29:32.715>you <00:29:32.855>know, <00:29:32.995>it's, <00:29:33.135>it's, <00:29:33.275>you <00:29:33.415>would've <00:29:33.555>never <00:29:33.695>done

715
00:29:34.995 --> 00:29:36.875
<00:29:34.995>that <00:29:35.135>if <00:29:35.274>you <00:29:35.415>had <00:29:35.554>to <00:29:35.695>build <00:29:35.834>a <00:29:35.975>full <00:29:36.114>prototype <00:29:36.254>from <00:29:36.395>scratch.

716
00:29:36.895 --> 00:29:39.115
<00:29:36.895>But <00:29:37.095>by <00:29:37.295>virtue <00:29:37.495>of <00:29:37.695>it <00:29:37.895>being <00:29:38.095>relatively <00:29:38.295>easy

717
00:29:39.115 --> 00:29:41.245
<00:29:39.115>to <00:29:39.255>do <00:29:39.395>this <00:29:39.535>in <00:29:39.675>this <00:29:39.815>kind <00:29:39.955>of <00:29:40.095>real <00:29:40.235>time <00:29:40.375>graphical <00:29:40.515>tool,

718
00:29:41.545 --> 00:29:42.685
<00:29:41.545>uh, <00:29:41.887>that <00:29:42.229>started <00:29:42.571>happening.

719
00:29:42.685 --> 00:29:44.005
<00:29:42.685>So <00:29:42.833>that <00:29:42.982>was <00:29:43.130>a <00:29:43.279>really <00:29:43.427>cool <00:29:43.576>one <00:29:43.724>for <00:29:43.873>me.

720
00:29:44.245 --> 00:29:46.045
<00:29:44.245>I <00:29:44.400>think <00:29:44.556>you, <00:29:44.711>you <00:29:44.867>had <00:29:45.022>an <00:29:45.178>example <00:29:45.333>too <00:29:45.489>where <00:29:45.645>of,

721
00:29:46.045 --> 00:29:47.045
<00:29:46.045>Uh, <00:29:46.270>yeah, <00:29:46.495>yeah. <00:29:46.720>I <00:29:46.945>did,

722
00:29:47.045 --> 00:29:48.205
<00:29:47.045>I <00:29:47.306>did <00:29:47.567>some <00:29:47.828>floor <00:29:48.089>planning.

723
00:29:48.955 --> 00:29:51.245
<00:29:48.955>Yeah. <00:29:49.095>We <00:29:49.235>see <00:29:49.375>a <00:29:49.514>lot <00:29:49.655>of <00:29:49.794>that <00:29:49.935>floor <00:29:50.074>planning. <00:29:50.215>Yeah. <00:29:50.355>Yeah.

724
00:29:51.305 --> 00:29:53.205
<00:29:51.305>No, <00:29:51.460>it's, <00:29:51.616>it's <00:29:51.771>awesome <00:29:51.927>to <00:29:52.082>just <00:29:52.238>have <00:29:52.393>a <00:29:52.549>visual <00:29:52.705>canvas

725
00:29:53.465 --> 00:29:54.485
<00:29:53.465>you <00:29:53.648>can <00:29:53.832>use <00:29:54.015>for <00:29:54.199>multiple <00:29:54.382>things.

726
00:29:54.935 --> 00:29:59.005
<00:29:54.935>Great. <00:29:55.075>Hey, <00:29:55.215>so <00:29:55.355>Chris, <00:29:55.495>thank <00:29:55.635>you <00:29:55.774>very <00:29:55.915>much <00:29:56.054>for <00:29:56.195>joining <00:29:56.335>us.

727
00:29:59.465 --> 00:30:03.885
<00:29:59.465>Um, <00:29:59.605>you <00:29:59.745>also <00:29:59.885>have <00:30:00.024>a <00:30:00.165>booth, <00:30:00.304>uh, <00:30:00.445>at <00:30:00.584>our <00:30:00.725>hall <00:30:00.865>downstairs,

728
00:30:04.145 --> 00:30:07.205
<00:30:04.145>so <00:30:04.272>I <00:30:04.399>think <00:30:04.526>you <00:30:04.654>have <00:30:04.781>a <00:30:04.908>lot <00:30:05.035>of <00:30:05.163>great <00:30:05.290>swag <00:30:05.417>as <00:30:05.545>well.

729
00:30:07.435 --> 00:30:08.845
<00:30:07.435>I've <00:30:07.858>seen <00:30:08.281>cues <00:30:08.704>yesterday.

730
00:30:09.465 --> 00:30:13.125
<00:30:09.465>Um, <00:30:09.620>so <00:30:09.776>are <00:30:09.931>you <00:30:10.087>around, <00:30:10.242>so <00:30:10.398>can <00:30:10.553>people <00:30:10.709>maybe, <00:30:10.865>uh,

731
00:30:13.515 --> 00:30:15.965
<00:30:13.515>have <00:30:13.670>a <00:30:13.826>chat <00:30:13.981>with <00:30:14.137>you <00:30:14.292>later <00:30:14.448>on? <00:30:14.603>Are <00:30:14.759>you <00:30:14.915>available?

732
00:30:16.555 --> 00:30:17.805
<00:30:16.555>Yeah, <00:30:16.780>excited <00:30:17.005>to <00:30:17.230>talk <00:30:17.455>to <00:30:17.680>people.

733
00:30:17.925 --> 00:30:19.245
<00:30:17.925>Please <00:30:18.162>come <00:30:18.400>up <00:30:18.637>to <00:30:18.875>me <00:30:19.112>anytime.

734
00:30:19.465 --> 00:30:21.605
<00:30:19.465>And, <00:30:19.620>uh, <00:30:19.776>also <00:30:19.931>if <00:30:20.087>you <00:30:20.242>wanna <00:30:20.398>learn <00:30:20.553>more <00:30:20.709>about <00:30:20.865>design

735
00:30:21.605 --> 00:30:23.045
<00:30:21.605>and <00:30:21.929>development, <00:30:22.253>I <00:30:22.577>think <00:30:22.901>Atlassian

736
00:30:23.065 --> 00:30:25.485
<00:30:23.065>and <00:30:23.205>Noga <00:30:23.345>from <00:30:23.485>Figma <00:30:23.625>is <00:30:23.765>gonna <00:30:23.905>be <00:30:24.045>giving <00:30:24.185>a <00:30:24.325>talk <00:30:24.465>later.

737
00:30:25.585 --> 00:30:27.725
<00:30:25.585>So <00:30:25.760>I <00:30:25.935>definitely <00:30:26.110>encourage <00:30:26.285>you <00:30:26.460>all <00:30:26.635>to <00:30:26.810>attend <00:30:26.985>and,

738
00:30:27.725 --> 00:30:28.765
<00:30:27.725>and <00:30:27.880>next <00:30:28.037>time <00:30:28.193>I <00:30:28.349>do <00:30:28.505>this <00:30:28.661>thing,

739
00:30:28.785 --> 00:30:30.685
<00:30:28.785>I'm <00:30:28.940>gonna <00:30:29.096>bring <00:30:29.251>the <00:30:29.407>swag <00:30:29.562>up <00:30:29.718>here <00:30:29.873>to <00:30:30.029>make <00:30:30.185>sure

740
00:30:30.685 --> 00:30:31.885
<00:30:30.685>that <00:30:30.900>the <00:30:31.117>auditorium <00:30:31.333>is <00:30:31.549>just <00:30:31.764>packed.

741
00:30:33.435 --> 00:30:35.885
<00:30:33.435>Okay, <00:30:33.668>Chris, <00:30:33.901>thank <00:30:34.135>you <00:30:34.368>very <00:30:34.601>much. <00:30:34.835>Thanks.