The future of automobiles is being redefined by software, transforming traditional brands into tech companies and inviting tech players into the car market. Volkswagen is leading this shift with a software-first approach, integrating software into their latest products. They're changing their work methods, collaborating with partners, adopting open-source practices, and creating software-defined vehicles. Their action plan includes developing exciting cars, fostering autonomous driving, creating modern software architecture, and joining the developer community.