Software defines the vehicle: Why customers and developers will love cars even more
What happens when a car’s brain is powered by AI and learns from millions of other vehicles on the road?
#1about 7 minutes
Why the automobile is becoming the next big tech product
Traditional car brands are transforming into tech companies by integrating software to create the most exciting tech product of the future.
#2about 7 minutes
Shifting from a hardware-first to a software-first mindset
The development process is inverted to start with the customer experience and software, which shortens development time and enables continuous over-the-air updates.
#3about 3 minutes
Moving from distributed ECUs to a central compute architecture
Replacing numerous distributed electronic control units with a single, powerful central compute unit simplifies integration, reduces costs, and improves performance.
#4about 2 minutes
Creating an intelligent cockpit experience with AI and AR
AI avatars, large language models, and augmented reality are integrated into the vehicle to anticipate user needs and provide a seamless digital experience.
#5about 2 minutes
Using machine learning and swarm data for automated driving
Automated driving systems are trained using machine learning and real-world swarm data from millions of kilometers to handle corner cases and improve safety.
#6about 5 minutes
Building the future of mobility through strategic partnerships
Instead of a traditional supplier model, co-development with strategic partners like Bosch, Horizon Robotics, and Rivian accelerates innovation in key technology areas.
#7about 1 minute
Leveraging open source for automotive software and compliance
Collaboration with open source communities like the Eclipse and Linux Foundations helps build tooling, networking, and a real-time operating system for vehicles.
#8about 1 minute
Why the software-defined vehicle is the ultimate scale game
The combination of a scalable technology stack, a unified data platform, and an open app ecosystem positions the software-defined vehicle as the next major frontier in technology.
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