PPC/DIGITAL MEDIA Senior Strategist

• Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.
• Apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve advertiser goals and objectives.
• Partner with Client Services to understand client goals and priorities
• Use Google tools as well as other necessary tools to manage accounts efficiently.
• Consult on A/B Testing for landing page optimizations
• Work with the Business Development and Client Service teams to estimate budgets and inquiry volumes for proposals/clients.
• Forecast and manage budgets at the daily, weekly, monthly, and annual levels.
• Optimize campaigns to improve performance and ROI
• Research and launch campaigns.

Gragg Advertising is seeking an advanced PPC Strategist to join our team of fun-spirited, hardworking, innovative-thinking individuals. Must have 4+ years of experience in the PPC and digital marketing field. Preferred Google Ads certified but will train.

Proven experience managing PPC campaigns for eCommerce brands or accounts, with a strong track record of optimizing for ROAS (Return on Ad Spend). Candidates should be comfortable working with product feeds, shopping campaigns, Performance Max, and remarketing while consistently hitting or exceeding profitability targets.

We are seeking individuals who would like to work with the team in-office in Kansas City.

Experience in PPC strategy and implementation in Google Ads Search, Display, Remarketing, Youtube, and Bing, are needed.

We are looking for someone who leads from the front, can handle high-level critical thinking and problem-solving. Experience working directly with clients in many field types is ideal.

If you thrive in a positive, energetic, and driven environment, this is the place for you. If you are dedicated to your work, personal and team growth, and to helping drive our company's mission forward, then we're looking for you. This position requires you to be able to roll with the punches, keep up with our fast-paced office culture, and take the lead on projects and tasks., * 4+ years of Search experience

• Google Ads Certified Preferred
• Experience with Google Display Network, including remarketing and contextual advertising
• Experience in applying search marketing to brand-building and direct-response initiatives
• Technical, strong quantitative skills including high math proficiency and analytical nature
• Solution-oriented
• Excellent verbal and written communication skills
• High attention to detail
• Ability to work independently with minimal supervision and as a part of a team, * Bachelor's (Preferred), * Google Analytics: 4 years (Preferred)
• Facebook Advertising: 1 year (Preferred)

$55,000 - $80,000 a year 401(k), Health insurance, Paid time off, Vision insurance, Dental insurance Full-time Mission, KS 66202, * 401(k)

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance