Social Media Specialist - Surf & Skate

As a Social Media Specialist for Surf & Skate, you'll lead social media strategy, develop content from idea to release, and work with international teams to grow engaged communities across platforms through creative, data-driven storytelling.

LEAD RED BULL SURF AND SKATE SOCIAL MEDIA STRATEGY

In this role, you'll build and implement social media plans for Red Bull Surf and Skate across all relevant platforms. You'll manage content calendars across channels and projects, ensure a consistent and engaging presence, and bring Red Bull's loving life approach and tone of voice to life through compelling content. At the same time, you'll help build, nurture, and grow a strong community of Red Bull brand and can lovers.

CONTENT IDEATION, PRODUCTION AND RELEASE

You'll develop efficient workflows that take social concepts from ideation through production and all the way to release. Working closely with internal video editors and production management, you'll help turn creative ideas into impactful social content that resonates with surf and skate audiences.

CONTENT ANALYSIS

Using Red Bull's suite of analytical tools, you'll monitor and evaluate content performance across platforms. You'll turn data into meaningful insights and actionable recommendations, helping to educate global and local teams on best practices and drive stronger surf and skate content performance.

PROGRAMMING

You'll work closely with international teams to program always-on content across our managed platforms, including Instagram, TikTok, YouTube Shorts, and Facebook. By adapting content output to the strengths of each channel, you'll help maximize performance on every post. You'll also optimize channel performance through analytics, scheduling, featuring, customized platform functionalities, and by creating smooth consumer journeys across platforms.

• 3+ years of experience in a social media role, ideally within a major brand, media company, or culture-driven environment, with the ability to work autonomously and manage several projects simultaneously
• Strong passion for surf and/or skate culture, with a solid understanding of the communities, aesthetics, and trends shaping both scenes
• Proven ability to develop creative social-first ideas and manage content workflows from planning through execution, combined with a strong analytical mindset, a curiosity to learn and grow, and the ability to translate performance data into actionable recommendations
• Excellent communication, stakeholder management, and collaboration skills, with a strong team player mentality and experience working across international and cross-functional teams; fluent in English, additional languages are a plus
• Familiarity with social platforms such as Instagram, TikTok, YouTube Shorts, and Facebook, including platform-specific best practices
• Experience with tools such as MS Office and Airtable; video editing skills are a plus
• 10-20