Senior Motion Designer - Government Media Unit

As a Senior Motion Designer in the Government Media Unit, you'll be a skilled visual production specialist responsible for the high-volume creation of static and animated assets that power direct-to-citizen government communications.

Working at pace across organic and paid channels, you'll combine technical precision with creative excellence to ensure every asset meets platform requirements, brand standards and objectives and is engaging, attention grabbing and designed for social media., As Senior Motion Designer, your key responsibilities will include:

• Own the high-volume production of static and animated assets, ensuring all outputs adhere to government brand guidelines and maintain consistent visual quality across digital channels.
• Take accountability for the technical execution of all design exports, ensuring assets are correctly formatted for every required digital platform across both organic and paid channels, including appropriate safe zones, aspect ratios and file specifications.
• Drive rapid iteration of creative assets in response to feedback and performance data, working efficiently to tight turnaround times without compromising quality.
• Version existing creative concepts for different regional and demographic segments, applying audience insight to ensure content resonates with specific communities across the UK.
• Maintain production workflows, shared asset libraries and ensure consistent file structures, naming conventions and labelling that keep content accessible for the entire team.
• Embrace AI as a collaborative and creative tool, utilising within your workflows; experimenting, testing and implementing new tools to increase productivity and deliver at pace., We'll assess you against these behaviours during the selection process:
• Communicating and Influencing
• Delivering at Pace
• Seeing the Big Picture
• Making Effective Decisions, A reserve list may be held for a period of 12 months from which further appointments can be made.

Any move to Cabinet Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare; for further information visit the Childcare Choices website.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes., Please note that this role requires SC clearance, which would normally need 5 years’ UK residency in the past 5 years. This is not an absolute requirement, but supplementary checks may be needed where individuals have not lived in the UK for that period. This may mean your security clearance (and therefore your appointment) will take longer or, in some cases, not be possible.

For further information on National Security Vetting please visit the Demystifying Vetting website.

Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you. Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check .

See our vetting charter . People working with government assets must complete baseline personnel security standard (opens in new window) checks., * UK nationals

• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate government comms. Most importantly, we want people who are passionate about delivering outstanding communications for the public., * Social Media and Digital Design Experience: Proven experience in designing for social media and digital channels, with a portfolio demonstrating creativity, audience engagement, and an eye for detail.

• Adobe Creative Suite Skills: Proficiency in Adobe Creative Suite, particularly After Effects, Photoshop, Illustrator, and InDesign, with the ability to produce high-quality graphics suitable for government campaigns at pace.
• Platform-Native Execution: Strong understanding of social media platforms and best practices for digital content. Familiarity with platform-specific trends, content formats, and audience engagement strategies.
• Attention to Detail and Organisation: Strong organisational skills and attention to detail, ensuring design assets are accurate, consistent, and adhere to campaign guidelines.
• Collaboration Skills: Ability to work effectively in a team environment, providing support and receiving feedback constructively. Demonstrated experience collaborating with other creatives to produce cohesive and impactful designs.
• Audience-Centric Approach: Understanding of audience needs and ability to design content that simplifies complex messages for clarity and public engagement.
• Background in communications, journalism, digital media, or a related field.

Technical

• Advanced proficiency in Adobe Creative Suite (or equivalent tools), with expertise in animation, static design and 3D animation., This vacancy is using Success Profiles , and will assess your Behaviours, Experience and Technical skills., + Communicating and Influencing

• Delivering at Pace
• Seeing the Big Picture
• Making effective decisions

• Presentation/Task

• Task to be shared in advance of the interview slot (once shared) if the candidate is successful in their application. The candidate would then be asked to present the task in the Presentation portion of the interview within a limited time.

Pulled from the full job description

• Childcare
• Annual leave
• Company pension, Alongside your salary of £43,760, Cabinet Office contributes £12,677 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides .
• Learning and development tailored to your role.
• An environment with flexible working options.
• A culture encouraging inclusion and diversity.
• A Civil Service Pension which provides an attractive pension, benefits for dependants and employer contributions of 28.97%.
• A minimum of 25 days of paid annual leave, increasing by one day per year up to a maximum of 30.

The Government Media Unit (GMU), part of the Government Communication Service in the Cabinet Office, has been established as part of a fundamental transformation of government communications to ensure we are able to operate effectively in a highly fragmented and unstructured media landscape. Established in April 2026, the GMU has a clear goal to reach, connect and rebuild trust with UK citizens in the most effective way possible. Our aim is to provide the public with relevant, useful and authentic content when and where they want to receive it and communicate in an entirely new way. The government has signalled a clear intention to focus on ambitious, measurable, long-term objectives that deliver better outcomes for citizens. This requires a new way of doing government communications which is more joined-up and better reaches our audiences to build awareness, understanding and trust in the Government. The GMU will proactively deliver on priority campaigns and lead on cross government communications strategy, coordination, and planning. We need people who think differently and who can respond in a flexible way to the ever-changing media landscape. The GMU will collaborate across the wider GCS, No 10 and departmental communication teams across government. We are focused on real-world impact over volume. This team prioritises evidence-based strategies, audience-led insights, and rigorous performance measurement to combat misinformation and drive meaningful engagement. We execute a modern, integrated communications ecosystem, and operate using a structured 'Long, Short, and Live' model, connecting the whole government communications landscape to deliver high-impact, data-driven narratives that turn promises made into promises kept. This is a really exciting time to be joining the GMU as we look to expand our activity, test and learn different approaches and deliver communications which make a difference to people’s lives. Join us as we transform government communications, moving beyond reactive announcements to build genuine trust through competence, integrity, and benevolence. We are a strategic strategy & delivery centre, designed to bridge the gap between traditional press offices and behavioural marketing, ensuring government actions resonate with the citizens who need them most.