Senior BI Manager
Carhartt Wip
Berlin, Germany
3 days ago
Role details
Contract type
Permanent contract Employment type
Full-time (> 32 hours) Working hours
Regular working hours Languages
English, German Experience level
SeniorJob location
Berlin, Germany
Tech stack
Data Warehousing
Google Analytics
Python
Marketing
Power BI
SQL Databases
Web Analytics
Firebase
Information Technology
Looker Analytics
Job description
- Drive end-to-end analytics projects across E-Commerce (Paid Marketing, CRM, Product), translating business questions into actionable insights
- Extract, consolidate, and model data from ERP systems and the Data Warehouse using SQL, and build automated data feeds for CRM and marketing platforms (e.g. Emarsys)
- Develop and analyze customer segments and audiences to support personalization, retention, and lifetime value optimization
- Own and continuously improve BI and Web Analytics systems (e.g. Looker, Power BI, GA4), including dashboards, KPIs, and data quality; support tracking implementations (e.g. GTM, Firebase, Adjust)
- Collaborate closely with Marketing, E-Commerce, ERP, BI, and Finance teams and actively promote a data-driven mindset
Requirements
- Several years of experience working with customer and marketing data, ideally in E-Commerce, Retail, or Fashion
- Strong quantitative background (e.g. Economics, Statistics, Mathematics, Computer Science) with experience in statistical analysis
- Solid understanding of ERP systems and Data Warehouse architectures, with strong skills in SQL and Python and experience using BI tools (e.g. Looker, Power BI)
- Deep knowledge of marketing and e-commerce analytics, including hands-on experience with web and app tracking data
- Ability to work independently, communicate clearly with non-technical stakeholders, and a high level of initiative; excellent English (German is a plus)