Platform Manager, Marketing - CDP

Job Description As a Platform Manager, Marketing - CDP you will be accountable for Marketing CDP (Customer Data Platform), solution roadmap, governance, enhancements, release-management and support; partner with stakeholders and project team to validate business and technical requirements and drive adoption through training, stakeholder-development and advocacy. You will report to the Manager, Data, Analytics and Reporting and work hybrid in Barcelona, Spain. Your Responsibilities - Collaborate on critical architectural decisions - data pipelines, and analytics infrastructure - enabling fast and reliable marketing initiatives. - Serve as a trusted expert on integrations between internal systems and external marketing platforms, ensuring secure and compliant data flows. - Monitor and resolve technical issues affecting marketing operations and campaign delivery. - Partner with marketing stakeholders to support initiatives like lifecycle campaigns, attribution tracking, and personalization. - Own technical delivery on data enablement projects (Intent Models, Web Groups, Buying Journeys) from concept to deployment - ensuring milestones, scope, and quality standards are met. - Manage vendor relationships and technical partnerships. The Essentials - You Will Have - Minimum 5 years of Marketing Activation or Operations Experience - Previous experience with Data Providers - Dun & Bradstreet, Zoom Info, SalesIntel, or similar platforms - 5 years of hands-on experience with Sales/MarTech Stack Development such as Salesforce Sales Cloud, Adobe AEM/Analytics, or Oracle Eloqua (preferred) - High level of proficiency in Excel - Power BI a plus - Experience managing projects across business function teams - Fluency in English required (write, read, and speak) - Flexibility to work Monday - Wednesday: 11 am - 7 pm CEST The Preferred - You Might Also Have - Bachelor's degree in data science, math, economics, business administration, market research, or another data-intensive field (preferred) - Experience with work management systems - Trello, Jira, Confluence, Seismic - Understanding of data privacy regulations and the importance of protecting Personal Identifiable Information - Background in SEO/Keyword Research and Optimization - Knowledge of Data Governance Best Practices and Standards What We Offer - Comprehensive mindfulness programs with a premium membership to Calm - Volunteer Paid Time off available after 6 months of employment for eligible employees - Employee Assistance Program - Personalized wellbeing programs through our OnTrack program - On-demand digital course library for professional development - A collaborative, high-performance engineering environment that values innovation and continuous improvement. - Opportunities for ongoing learning, certification, and global exposure. - Great compensation package and benefits aligned with Rockwell Automation's global standards. - And other