Data Analyst

ING Bank N.V.
Municipality of Madrid, Spain
3 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Shift work
Languages
English, Spanish

Job location

Remote
Municipality of Madrid, Spain

Tech stack

A/B testing
Big Data
Automation of Marketing
Power BI
SAS (Software)
SQL Databases
Data Analytics

Job description

  • Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance, and deliver actionable insights to increase conversion and commercial impact.
  • Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules), prepare and deliver campaign-ready datasets for activation tools, and ensure correct setup and execution across digital channels.
  • Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI), identify optimization levers across targeting, timing, content and channel mix, and run analyses to improve acquisition, activation and cross-sell performance.
  • Develop customer segments based on behavior, lifecycle and needs; identify high-potential audiences and propensity-to-buy signals; translate business needs into data-driven targeting strategies.
  • Prepare and maintain campaign datasets and marketing bases, automate recurring campaign processes (selection, reporting, monitoring), and ensure scalability and reliability using SAS/SQL.
  • Build dashboards in Power BI to monitor campaign performance and funnel evolution, provide clear, actionable insights to marketing and commercial teams, and support test-and-learn frameworks (A/B testing, uplift analysis).
  • Act as a data partner in campaign planning and optimization cycles, translating commercial questions into data use cases and analyses, and working closely with digital marketers, campaign managers and conversion specialists.

Requirements

  • Strong interest in marketing, campaigns and digital sales.
  • Ability to link data analysis to commercial impact and conversion.
  • Analytical and technical skills: SQL (SAS) for building campaign selections.
  • Experience with large datasets, segmentation, targeting.
  • Ability to analyze campaign results and identify improvement actions.
  • Familiarity with KPIs such as conversion, funnel drop-offs, engagement metrics.
  • Ability to translate data into clear business recommendations.
  • Strong collaboration with non-technical stakeholders.
  • Good knowledge of English and Spanish.
  • Nice to have:
  • Experience with campaign tools / CRM / marketing automation platforms.
  • Experience with A/B testing and experimentation frameworks.
  • Knowledge of SAS / Power BI.
  • Banking, e-commerce or marketing analytics experience.

Benefits & conditions

  • Flexible work arrangements: balance of office and remote work.
  • Restaurant card and health and life insurance for you and your family.
  • Flexible remuneration model with tax-advantaged benefits (nursery, transport card, training aids).
  • Free company shuttle on multiple routes.
  • Banking benefits: special loans, mortgage conditions, pension plan after 1 month.
  • Employee wellness: physiotherapy service, gympass, professional clinics.
  • Employee networks for diversity and inclusion.
  • International remote work program.
  • Other benefits such as electric mobility solutions, doctor, hairdresser, gym, etc.

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