CRM Retention Team Lead
Role details
Job location
Tech stack
Job description
Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide. We are currently looking for a CRM Team Lead to join our Retention team. Key responsibilities and your contribution:
- Plan and launch CRM campaigns based on infopoints (promotions, events, special offers), managing the full lifecycle from segmentation to optimization
- Lead the CRM team (3 people): task distribution, KPI setting, 1-1 meetings, and team development
- Prepare briefs for designers and copywriters and coordinate with cross-functional teams
- Control campaign launches and quality across multiple channels (Email, Push, SMS, etc.)
- Work with segmentation, analyze performance, monitor retention metrics (including churn), and prepare reports
- Run A/B tests and continuously optimize CRM activities
- Participate in bonus and promotional mechanics from the CRM side
- Contribute to Telegram channel development with the content team
Requirements
3+ years of experience in CRM / Retention within iGaming
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1+ year of experience in a Team Lead role
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Experience with omnichannel CRM communications (Email, Push, SMS, etc.)
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Strong understanding of retention metrics (Retention, Churn Rate, engagement, LTV)
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Hands-on experience with segmentation and campaign setup
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Basic analytical skills: ability to work with data and evaluate campaign performance
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Experience working with designers, copywriters, and cross-functional teams
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Strong organizational and prioritization skills
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Proactive approach and ownership mindset Nice to have:
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Experience working with Tier 2-3 GEOs is a plus
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Familiarity with Figma, and Miro
Benefits & conditions
- Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
- Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
- Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
- Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
- Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events. Inscribirse en esta oferta Recibir ofertas similares por correo electrónico Al crear una alerta, aceptas nuestros Términos y condiciones y Política de privacidad, y el uso de cookies.