Digital Content (Business Banking)

Job TitleDigital Content CreatorAbout the RoleAs a Digital Content Creator in the Digital Sales team of Business Banking Spain, you will accelerate digital growth for our Self?employed and Micro companies segment.The role focuses on attracting, activating and converting clients through simple, relevant, high?performing digital experiences, combining commercial ambition, data?driven decision making and continuous experimentation.Key ResponsibilitiesDrive growth for Self?employed and Micro companies in Spain as part of Easy Banking's Digital Sales B2B team.Create performance?driven, conversion?focused content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower?funnel conversion optimisation.Measure and optimise performance for owned and paid traffic generation, mid? and lower?funnel conversion, A/B testing, SEO/GEO and data analysis.Collaborate closely with Brand & Comms, CRO experts, Performance/Paid Media, Digital Marketeers, UX, Legal and Product teams in a fast?moving, data?driven environment.Adapt conversion?focused copy for paid media, landing pages, onboarding flows and sales journeys.Define and activate below?the?line communication strategies using GenAI?powered content creation to scale, test and optimise across social, organic and paid media.Define and manage content across multiple digital channels (paid, owned, social, website, comparison platforms), ensuring consistency and performance.Translate complex business banking products into clear, client?focused and actionable messaging.Continuously optimise headlines, formats and CTAs to improve CTR, conversion and engagement.Monitor market and competitor activity to identify trends, benchmarks and opportunities for improving ING's digital acquisition performance.Contribute to campaign concepting, content strategy and journey design, ensuring end?to?end journey consistency across channels.Use insights from Semrush, Google, Adobe Analytics, Adobe Target, dashboards and A/B testing to refine and improve content performance.Build and maintain a reporting mindset: share learnings, identify improvement opportunities and feed insights back into squads and stakeholders.Manage stakeholders proactively, including constructively challenging legal when required to balance compliance and performance.Share best practices and trends to raise the overall digital maturity of the team.Qualifications and ExperienceStrong digital experience across multiple channels, understanding how channels complement each other.At least 5 years of experience in digital sales, e?commerce, digital marketing, content management and/or innovation.Creative, data?driven optimizer who thrives on experimentation and continuous learning, with a clear client/user focus.Comfortable using analytical and optimisation tools such as Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, Google dashboards and keyword research tools.B2B expertise/background is preferred but not mandatory.Master's degree or equivalent professional experience.Fluent in Spanish and English.Enjoys collaborating with different people and working within an international context.Is motivated to challenge the status quo and propose creative solutions to problems.BenefitsFlexible working arrangements, including remote and office options.Health and life insurance for you and your family.Flexible remuneration model with tax?advantaged benefits such as nursery, transport card and training aids.Company shuttle access to the Madrid office.Banking benefits, including special loans and mortgage conditions.Pension plan available after 1 month of employment.Employee wellness programmes (physiotherapy, gympass, on?site clinics).Access to employee networks and international remote work programme.#J-*****-Ljbffr

stakeholders.Manage stakeholders proactively, including constructively challenging legal when required to balance compliance and performance.Share best practices and trends to raise the overall digital maturity of the team.Qualifications and ExperienceStrong digital experience across multiple channels, understanding how channels complement each other.At least 5 years of experience in digital sales, e?commerce, digital marketing, content management and/or innovation.Creative, data?driven optimizer who thrives on experimentation and continuous learning, with a clear client/user focus.Comfortable using analytical and optimisation tools such as Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, Google dashboards and keyword research tools.B2B expertise/background is preferred but not mandatory.Master's degree or equivalent professional experience.Fluent in Spanish and English.Enjoys collaborating with different people and working within an international context.Is motivated to challenge the status quo and propose creative solutions to problems.BenefitsFlexible working arrangements, including remote and office options.Health and life insurance for you and your family.Flexible remuneration model with tax?advantaged benefits such as nursery, transport card and training aids.Company shuttle access to the Madrid office.Banking benefits, including special loans and mortgage conditions.Pension plan available after 1 month of employment.Employee wellness programmes (physiotherapy, gympass, on?site clinics).