Senior Data Analyst

This is far more than a reporting role. You will investigate customer behaviour, uncover opportunities for growth, influence strategy, and help evolve a growing analytics function. You will work across multiple channels and stakeholder groups, turning data into commercial action and helping optimise customer journeys, engagement and revenue.

Why Join Us? You will join during an exciting period of change as we continue to modernise our analytics capability. There is genuine opportunity to influence how insights are created, communicated and used. No two days are the same, and you will have broad exposure to product, marketing, content and commercial teams.

Your Role

• Analyse customer behaviour across SMS, web, app and digital channels.
• Use SQL to interrogate large customer and transactional datasets.
• Produce actionable insights and recommendations.
• Build and maintain dashboards in Power BI, Tableau or similar tools.
• Develop customer segmentation, retention and lifecycle analysis.
• Evaluate tests, campaigns and pricing strategies.
• Present findings clearly to technical and non-technical stakeholders.
• Support strategic decision making across Consumer Competitions.

• Strong SQL experience.
• Experience in Data Analytics, Insights or BI.
• Dashboarding experience with Power BI, Tableau or similar.
• Strong customer insight and behavioural analysis skills.
• Excellent communication and stakeholder management.
• Naturally curious and commercially minded approach.

Desirable

• CRM or lifecycle marketing analytics.
• Experience in gambling, fintech, insurance, comparison sites or consumer digital businesses.
• Experimentation and A/B testing knowledge.

Working Pattern & Location Manchester preferred with hybrid working. Typically one day per week in the office (Tuesday), with occasional London travel. Full-time, Monday to Friday, 37.5 hours per week.

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe's largest Publishers. From women's and celebrities' magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France - both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people's everyday lives. What's in it for you You'll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider - Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You'll have the opportunity for flexible working. And much more! Find the full details of our benefits here We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.