Salesforce & Omnichannel Data Analytics Lead

Are you ready to take on a challenge where your expertise in data analytics, omnichannel performance, CRM, and digital campaigns can make a real impact?, * Integrate, validate and analyze data from CRM, digital platforms and other sources to create a unified and actionable view of customer activities

• Define, standardize and monitor KPIs across CRM and digital platforms to ensure transparency, alignment and action
• Develop, automate and maintain omnichannel and sales force effectiveness dashboards, and deliver campaign and engagement performance metrics across brands and geographies to assess performance and identify improvement areas
• Conduct ad-hoc deep dives and root cause analyses to support tactical decision-making and strategic planning across markets and products
• Ensure data quality, consistency and structure across internal and external sources
• Act as the senior point of contact for all analytics topics related to field force, digital and omnichannel performance

• Master's degree in Data Science, Business Analytics or a related field
• Proven experience in omnichannel engagement analytics, digital campaigns, CRM metrics, field force performance and social media data analysis
• Experience in the pharmaceutical, biotech or medical device industry is an advantage
• Proficiency in reporting and visualization tools such as Power BI and working knowledge of Python for data analysis, automation and advanced analytics
• Advanced knowledge of CRM systems such as Veeva and Salesforce as well as marketing platforms (Marketing Cloud) and Google Analytic
• Strong understanding of database structures with the ability to integrate, extract, analyze and interpret data, build dashboards from scratch and automate scalable reporting
• Fluency in English, German is a plus

Join a passionate, mission-driven global biotech committed to protecting lives. At Bavarian Nordic, you'll find a collaborative culture, flexible work environment, and opportunities for ongoing professional development and growth., Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.