Social Media Specialist

Seeking a creative and dynamic Social Media Specialist with a keen eye for design and proficiency in the Adobe Suite. The ideal candidate will execute a social media content strategy that aligns with our brand image and messaging, manage editorial calendars, and produce engaging content. This role involves collaborating with various teams to develop social media promotions and analyzing content performance to continually optimize our social media presence., * Understands camera settings, lighting techniques, and post-processing for video and photography. Must the technical knowledge to capture and present images with precision and quality.

• Must have a unique creative vision and the ability to see artistic potential in ordinary scenes. They can compose innovative and compelling images through photography and videography.
• Content Strategy Execution: Implement a social media content strategy consistent with the TPI brand image and messaging.
• Editorial Calendar Management: Create and manage editorial calendars to generate fresh content that meets Corporate and sales-driven marketing goals.
• Creative Asset Production: Ideate and facilitate the production of creative assets, including providing asset specifications, attending briefing meetings, and optimizing launches.
• Content Repurposing: Create a process for repurposing content to ensure proper formatting, context, and delivery across different social media channels.
• Collaboration: Work with Creative Services and other teams to develop social media promotions aligned with marketing goals.
• Reporting and Analysis: Develop and communicate weekly and monthly social media reports, providing analysis and recommendations for improved future content performance.
• Content Optimization: Continuously contribute fresh ideas to optimize our content and collaborate with the creative team to support creative concepts.
• Event Monitoring: Monitor TPI event-related social media accounts for accuracy in photography, descriptions, and other content.
• Best Practices and Learning: Stay updated on current best practices and social platform changes to continually optimize content and grow channels.
• Strategy Implementation: Recommend, implement, and refine strategies for effective digital content delivery.
• Innovation and Creativity: Foster an environment that encourages intelligent risk-taking, innovation, and creativity.
• Storytelling Opportunities: Identify storytelling opportunities within marketing campaigns and real-time events, attend events, and produce live social media content as needed.
• Other Duties: Working with the Marketing Team in creating visually engaging graphics for emails, promotions, and additional social media pages.

• Customer Service--Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Interpersonal Skills--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Professionalism--Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

REQUIRED SKILLS/ABILITIES:

· Excellent verbal and written communication skills.

· Strong presentation skills.

· Adept with a variety of multimedia training platforms and methods.

· Ability to evaluate and research education options and alternatives.

· Ability to design and implement effective education and development.

· Comfortable on camera for zoom calls as well as public speaking

· Ability to understand advisor's distinct levels of learning, * Bachelor's degree in marketing, Communications, Design, or related field.

• Proven experience as a Social Media Specialist or similar role.
• Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign, etc.).
• Strong understanding of social media platforms and their respective best practices.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills and ability to interpret social media metrics.
• Creativity and innovation in content creation.
• Ability to work collaboratively in a team environment.
• Experience in live social media content production is a plus., * Marketing: 1 year (Preferred)

Pulled from the full job description

• Referral program
• 401(k) matching
• Vision insurance
• Dental insurance
• Life insurance
• Employee assistance program
• Flexible schedule, * Occasionally required to stand
• Occasionally required to walk
• Continually required to sit
• Continually required to talk or hear
• Continually utilize visual acuity to operate equipment, read technical information, and/or use a keyboard

Job Type: Full-time

Pay: $21.00 - $23.00 per hour, * 401(k) matching

• Dental insurance
• Employee assistance program
• Flexible schedule
• Life insurance
• Referral program
• Vision insurance