User Acquisition Specialist (Contractor)

• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.

• 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
• Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
• Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
• In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
• A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
• Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
• Outstanding written and verbal communication skills, enabling effective collaboration across teams.

Good To Have

• A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.

Please note that this is a Full-Time Contractor (12-month contract) - you'll have the flexibility to work remotely, with the option to join us in the office whenever you'd like!