CRM Specialist - Reebok

People Marketing is looking for a commercially minded CRM Specialist to join Reebok's Ecommerce Marketing team in London, playing a key role in shaping CRM strategy across Europe.

This is a hands-on, end-to-end role where the successful applicant will own campaigns from brief to deployment, build and optimise lifecycle journeys, and use data, segmentation and testing to turn customer insight into engagement, retention and revenue. The CRM Specialist will be working across Ecommerce, Merchandising and Brand, with the opportunity to help build a best-in-class CRM function at an exciting stage of growth.

If you're excited by the opportunity to build, optimise and grow CRM functions, we'd love to hear from you.

What the CRM Specialist will own:

• End-to-end email campaign delivery across European markets
• CRM planning aligned to trading and marketing priorities
• Lifecycle automation and customer journeys
• Segmentation and personalisation
• A/B testing and continuous optimisation
• CRM reporting, insights and revenue performance
• Cross-functional collaboration across Ecommerce, Merchandising and Brand, PLEASE NOTE: When attaching your CV or work examples it is very important that you name your files to include your name and not just "cv.doc" or "curriculum vitae.docx" or "my_illustration.jpg". Instead use a format like this "joe_bloggs_cv.docx"

Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Attachment Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Attachment Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Attachment Files must be less than 4 MB. Allowed file types: txt pdf doc docx rtf jpg jpeg png. Content Relationship I am contacting the advertiser for no other reason than to apply for this position. I am aware soliciting Fashion Workie users for other services or spamming is against the Terms & Conditions of usage. I have carefully read the advert specification including details of where the position is based and provided details of any requirements stipulated in the advert within my application.

• Solid Experience in CRM, email or lifecycle marketing
• Hands-on Klaviyo experience
• Experience with multi-market or multi-language campaigns
• A data-driven approach to segmentation, testing and optimisation
• Ecommerce, retail or fashion experience
• A commercial mindset and genuine curiosity about customer behaviour
• A sharp eye for detail and a rigorous approach to QA
• Confidence to collaborate across teams and turn insights into action

About: People Marketing Fashion Recruitment (est. 1989) is a boutique recruitment agency specialising in the fashion & lifestyle industry. We recruit for a diverse range of vacancies in the UK and internationally, including jobs in design, technical, quality, sourcing, production, sales, buying & merchandising and ecommerce. The majority of our consultants have first-hand industry experience, and our team are passionate and knowledgeable about the industry and the individuals who work in it. We have an extensive network of candidates built up over the last 25 years. We have an impressive client list of retailers, brands and suppliers within fashion & textiles. We are proud of our reputation for providing a high quality personalised service, and for placing the right candidates in successful long term career opportunities. Our business continues to grow through recommendations from candidates and clients.