Senior Manager, Business Intelligence Engineering, SMC

We're seeking a strategic, impact-driven, and analytically strong leader to help scale Snap's Small & Mid-sized Clients (SMC) business. This person will uncover analytical insights from advertisers - their motivations, challenges, and growth opportunities - and turn those insights into data-driven actions that power smarter go-to-market (GTM) and sales strategies.

The ideal candidate combines analytical depth with storytelling ability - connecting complex data to insights that inspire action. They will lead a team of individual contributor BIE specialists, leveraging data science, AI, and automation to accelerate understanding and deliver scalable insights programs that inform growth, product, and sales decisions across Snap.

What You'll Do

• Lead the quantitative and qualitative analytical studies that inform Growth, GTM, and Sales initiatives.
• Oversee a diverse portfolio of insights and analytical work, including segmentation, deep-dives, go-to-market studies, vertical insights, product-sales analysis, and advertiser ROI modeling.
• Develop analytical frameworks and dashboards to visualize performance drivers and guide decision-making across teams.
• Ensure data accuracy and reliability, implementing rigorous quality control and best practices in data management and analysis.
• Mentor and grow a multidisciplinary team of analysts and researchers, setting clear goals, managing project load, and driving professional development.
• Partner cross-functionally with GTM, Sales, Product, and Marketing teams to turn insights into business actions and influence strategic direction.
• Leverage AI and advanced analytics tools to accelerate data synthesis, trend detection, and insight delivery.
• Lead broader analyst task forces to address multi-vertical questions and identify market opportunities.
• Monitor competitive and market trends, identifying emerging opportunities for differentiation and innovation.
• Champion a culture of curiosity and innovation, fostering continuous learning and analytical excellence across the team.

• Deep understanding of B2B advertising ecosystems, advertiser motivations, and growth drivers.
• Expertise in SQL, data modeling, and statistical methodologies, with the ability to interpret and translate complex data into clear business narratives.
• Strong grasp of market research, segmentation, and GTM frameworks.
• Proven ability to connect customer and competitive insights to business outcomes and sales impact.
• Exceptional communication and storytelling skills with executive and commercial audiences.
• Ability to manage multiple complex projects in a fast-paced, high-growth environment.
• Strong leadership and people management skills, fostering collaboration and development.
• Comfort with both strategic and hands-on analytical work - from data exploration to executive presentations.
• Familiarity with AI, automation, and machine learning tools to enhance insight generation and delivery.
• Deep understanding of advertising performance metrics and the broader digital ad ecosystem., * BS/BA degree in Analytics, Statistics, Economics, Computer Science, or related field, or equivalent experience.
• 12+ years of experience in customer insights, analytics, or marketing strategy roles, ideally within B2B or digital advertising environments.
• 3+ years of people management experience, leading teams of analysts, BIE, or technical research analysts.
• Significant experience in data analysis using SQL and/or technical statistical methods.

Preferred Qualifications

• Master's degree or MBA; degrees in analytics, engineering, mathematics, or economics preferred.
• Experience managing cross-functional analytics or insights teams in tech, media, or advertising.
• Proven ability to translate analytical findings into GTM or sales enablement strategies.
• Strong collaboration and influence skills across diverse stakeholders.
• Passion for innovation, creativity, and Snapchat's mission to empower self-expression and connection.

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC) (https://careers.snap.com/us-payzones) :

The base salary range for this position is $229,000-$343,000 annually.

Zone B (https://careers.snap.com/us-payzones) :

The base salary range for this position is $218,000-$326,000 annually.

Zone C (https://careers.snap.com/us-payzones) :

The base salary range for this position is $195,000-$292,000 annually.

This position is eligible for equity in the form of RSUs.

Snap Inc (https://www.snap.com/en-US/) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat (http://snapchat.com/?lang=en-US) , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. (https://www.specs.com/) , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji (http://bitmoji.com/) , Saturn, and other digital services., "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable). Our Benefits (http://careers.snap.com/benefits) : Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!