Web Designer/Developer - Marketing Strategist
Role details
Job location
Tech stack
Job description
This role is centered around improving websites and the technology that supports modern marketing. You must understand marketing first and how that related to websites.
You'll design new websites when needed, but you'll also spend time improving existing websites, implementing SEO and Answer Engine Optimization (AEO), configuring analytics and conversion tracking, integrating marketing platforms, troubleshooting technical issues, and researching new solutions for our clients.
Technology changes constantly. We don't expect you to know every platform or every tool. We do expect you to enjoy learning, researching, testing, and solving technical challenges.
Responsibilities
Website Design, Development & Continuous Improvement
You will be responsible for:
- Designing and developing WordPress websites, primarily using the Avada theme
- Improving existing websites through ongoing enhancements, redesigns, and optimization
- Creating landing pages for marketing campaigns
- Improving website usability, accessibility, navigation, and conversion paths
- Recommending website improvements based on client goals and performance data
- Maintaining websites through updates, security, backups, and ongoing support
- Troubleshooting website issues, plugin conflicts, hosting concerns, and technical problems
- Testing websites across desktop, tablet, and mobile devices
- Supporting website launches, migrations, and platform updates when needed
SEO, AEO & Website Performance
Every website we manage should support search visibility, AI search, and measurable marketing performance.
You will be responsible for:
- Implementing technical SEO best practices
- Optimizing websites for Answer Engine Optimization (AEO)
- Structuring websites and content for AI-driven search experiences
- Implementing schema markup and structured data
- Improving Core Web Vitals, page speed, accessibility, and mobile usability
- Monitoring Google Search Console and identifying opportunities for improvement
- Managing Google Analytics 4, Google Tag Manager, key events, and conversion tracking
- Troubleshooting indexing, crawl, redirect, and technical SEO issues
- Reviewing analytics and recommending improvements based on data
Team Collaboration
You'll collaborate with our strategists and specialists to support:
- Website strategy
- SEO
- Content strategy
- Email marketing
- Paid advertising
- Analytics and reporting
- Conversion optimization
- AI implementation
- Ongoing client growth, * A portfolio of websites you've designed, developed, or improved
- Examples of technical challenges you've solved
- Examples of improvements you've made to existing websites
- A brief explanation of how you stay current with changes in digital marketing, websites, SEO, AI, or marketing technology, * We are resourceful. We find creative, practical solutions and make the most of the tools, information, and opportunities available to us.
- We lead with integrity. We provide honest recommendations, transparent reporting, and accurate information, even when the message may be difficult.
- We are engaged in our work. We care about the quality of what we produce and respond quickly when improvements or changes are needed.
- We build relationships through trust. We respect the knowledge our clients bring to the relationship and believe the best results come from mutual trust, collaboration, and accountability.
- We communicate consistently. Clear communication, thorough follow-up, and individualized reporting are essential parts of how we work with both clients and one another.
Requirements
We're generally looking for candidates with several years of professional experience in website design, development, or technical marketing.
However, experience is only one part of the equation.
If you've built great websites, solved challenging technical problems, and can demonstrate a strong ability to learn, adapt, and think strategically, we'd like to hear from you., * Enjoys solving technical problems
- Is naturally curious
- Learns new software without being asked
- Pays attention to details
- Takes ownership of their work
- Is resourceful and persistent
- Communicates well with clients and teammates
- Enjoys both creative and technical work
- Is excited about AI and the future of marketing
- Understands that no one knows everything, but the best marketers never stop learning
Preferred Experience
Experience with the following is beneficial:
- WordPress (Avada Theme)
- Technical SEO/AEO
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Schema markup
- Website performance optimization
- Marketing automation platforms
- CRM integrations
- Website hosting and DNS management
You don't need experience with every platform on this list. We care far more about your ability to learn than your familiarity with a specific piece of software.
Experience with video editing is a plus. While this isn't the primary focus of the role, you'll have opportunities to edit short-form marketing videos, podcasts, tutorials, and social media content. Experience with Descript, Camtasia, or similar video editing software is beneficial., Attention to detail matters, and following the application instructions is part of our hiring process., * Adaptable and comfortable shifting between clients, industries, and priorities
- Hardworking and committed to producing high-quality work
- Persistent when facing challenges
- Unwilling to give up simply because something is difficult or unfamiliar
- Always looking for ways to improve their work and skills
- Resourceful and solution-focused
- Proactive and willing to take initiative
- Authentic and professional
- Guided by integrity
- Respectful of clients, coworkers, processes, and deadlines
- Comfortable taking responsibility for their work and its results
- Willing to ask questions, learn, and apply feedback
- Able to work independently while remaining connected to the team, * A team-focused environment: We work to provide the structure, support, communication, and resources our employees need to succeed.
Benefits & conditions
- A virtual office: Our team works remotely, providing flexibility while maintaining clear expectations for availability, communication, and performance.
- Ongoing training: We believe continuous learning is essential and invest in training that helps our team develop professionally.
- Paid time off: We support a healthy balance between work responsibilities and personal time.
- Competitive compensation: We want employees to understand that their contributions are an important part of the company's financial success.
- 401(k) benefits: We believe in helping our employees invest in their future.
- Medical and dental insurance: Eligible employees have access to healthcare benefits.
- Company-paid life insurance: Eligible employees receive up to $100,000 in life insurance coverage paid for by Elevated Marketing Solutions.
- Company-paid short-term disability: Eligible employees receive short-term disability coverage paid for by Elevated Marketing Solutions.
- Paid maternity and paternity leave: We support employees as they welcome and care for new family members.
At Elevated Marketing Solutions, employees are not simply completing a list of marketing tasks. They are part of a strategic team that is expected to think critically, communicate clearly, take ownership, continue learning, and contribute to the success of our clients and the agency.