Product Owner (Customer Data & Engagement)

Product Owner (Customer Data & Engagement)Location: Reading (Hybrid)Duration: Initial 6 MonthsContract Type: Inside IR35 Day Rate Shape the future of customer engagement at Primark. We're looking for a Product Owner to lead a portfolio of customer-facing data products, driving capabilities that enable better customer understanding, personalisation, engagement, and decision-making across Primark's digital ecosystem. This role sits within our Customer (Digital) domain, with a strong focus on customer data platforms, data lakes, data warehousing, and customer engagement capabilities. You'll own the product roadmap and backlog, translating business strategy into impactful technology solutions that deliver measurable value for customers and the business. What You'll Be DoingOwn and evolve customer data products across their full lifecycleDefine and prioritise product roadmaps and backlogs based on business value and customer outcomesPartner with business, data, engineering, analytics, and digital teams to deliver impactful solutionsUse customer insights, data, and market trends to drive product decisionsChampion agile product delivery and continuous improvementCommunicate product progress, risks, and opportunities to senior stakeholders

What We're Looking For3-5+ years' experience in Product Ownership, Product Management, Business Analysis, or Digital Technology deliveryProven experience managing product roadmaps and backlogs in Agile environmentsExperience delivering data products, including Customer Data Platforms (CDPs), data lakes, data warehouses, customer analytics, or customer insight platformsStrong understanding of customer data, segmentation, personalisation, and customer engagement capabilitiesAbility to balance customer needs, business value, and technical complexityExcellent stakeholder management and communication skills Desirable ExperienceRetail, eCommerce, loyalty, marketing technology, or customer engagement platformsWorking with customer 360, data governance, and analytics capabilitiesExperience translating data into actionable customer and business outcomesIf you're passionate about using data to create better customer experiences and have a track record of delivering customer-centric data products, we'd love to hear from you.