Senior Digital Officer

The Senior Digital Officer will help shape and deliver integrated communications campaigns that strengthen the TSSA's voice, influence decision-makers, support organising activity and champion workers across Britain and Ireland.

The postholder will lead on digital communications, audience engagement, digital campaigning and the effective use of the organisation's digital channels. Working closely with the Senior Communications and Media Officer, they will ensure campaigns and TSSA priorities are amplified through targeted digital communications that support member engagement, recruitment, retention and organisational influence.

The role will support communications activity relating to organising drives, industrial campaigns, ballots, political engagement and wider organisational priorities, ensuring digital communications contribute to campaign success and member engagement.

The postholder will help drive a step-change in TSSA's digital offer, ensuring it reflects the union's ambition to be responsive, inclusive and effective in supporting members at every stage of their working lives.

Main Duties and Responsibilities

Digital Strategy and Campaigning

Develop and deliver digital communications activity that supports organising, bargaining, campaigning and political objectives.

Develop targeted content, email communications and audience engagement activity that supports campaigns, organising and member engagement.

Work collaboratively with the Senior Communications and Media Officer to deliver integrated campaigns across media, digital and member channels.

Contribute to the development and maintenance of communications and campaign plans.

Work closely with organisers and campaign leads to amplify key messages, increase participation and maximise campaign impact.

Support communications activity relating to industrial disputes, negotiations, ballots, organising campaigns and political advocacy.

Advise colleagues and senior leaders on digital trends, opportunities and best practice.

Website Management and Development

Support the ongoing development and improvement of the organisation's website, ensuring content remains accessible, engaging and aligned with organisational priorities.

Contribute to website redevelopment projects through audience insight, content planning, user experience improvements and digital communications expertise.

Work with colleagues, project leads and external suppliers to support website enhancements and improvements.

Monitor website performance and user behaviour, making recommendations to improve engagement and member experience.

Social Media and Audience Engagement

Develop and deliver audience-focused content plans across social media and digital channels.

Create and coordinate targeted digital campaigns designed to influence key audiences and decision-makers.

Produce or commission engaging multimedia content, including graphics, video and digital storytelling.

Grow and strengthen the organisation's digital reach, engagement and influence.

Monitor emerging trends and recommend new approaches to audience engagement.

Content Planning and Collaboration

Work closely with the Senior Communications and Media Officer to translate campaign priorities, media opportunities and organisational messaging into effective digital communications.

Ensure consistency of messaging across all digital channels and communications platforms.

Collaborate with organising, campaigns, policy and leadership teams to identify and deliver digital communications opportunities.

Support colleagues across the organisation to improve digital communication practices.

Contribute to a shared communications and campaigns planning process to ensure effective coordination across the communications function.

Analytics and Continuous Improvement

Monitor website, social media and campaign performance using analytics and insight tools.

Produce regular reports evaluating digital performance and audience engagement.

Use data and audience insight to inform content planning, campaign delivery and strategic decision-making.

Identify and implement new digital tools, technologies and approaches that enhance communications and engagement.

Promote best practice in accessibility, user experience and digital communications.

Shared Responsibility

Work collaboratively with the Senior Communications and Media Officer to deliver an integrated communications function, jointly planning campaigns, coordinating messaging, sharing insight and ensuring communications activity supports organising, campaigning and the organisation's strategic objectives.

Significant experience in digital communications, including recent experience in a dedicated communications, media, public affairs or digital communications role, with responsibility for planning and delivering digital communications, campaigns and audience engagement activity.

Proven experience developing and delivering digital communications campaigns that achieve organisational, campaigning or engagement objectives.

Experience managing and developing websites, including content planning, optimisation and user experience improvements.

Strong understanding of social media strategy, audience development, community management and digital engagement techniques.

Experience using content management systems, email marketing platforms, social media management tools and digital analytics platforms.

Ability to interpret data and audience insight to evaluate performance and inform strategic decision-making.

Experience creating, commissioning or managing high-quality digital and multimedia content.

Excellent written communication skills, with the ability to adapt content for different audiences and platforms.

Experience working collaboratively with multiple stakeholders and managing competing priorities.

Knowledge of digital accessibility requirements and inclusive communication practices.

Commitment to equality, diversity, inclusion and the values of the trade union movement.

Experience working within a trade union, membership, campaigning, political or not-for-profit organisation.

Experience supporting organising campaigns, industrial campaigns, ballots or political advocacy activity.

Experience contributing to website redevelopment, digital transformation or platform migration projects.

Experience using paid social media advertising, audience targeting and campaign optimisation tools.

Experience managing external suppliers, designers, developers or digital agencies.

Understanding of the political, industrial and economic issues affecting workers across Britain and Ireland.

Experience of print production, publication design or journal production.