Manager, Brand Identity

• Brand Leadership & Governance: Lead the development, evolution, and enforcement of the organization's visual identity. Ensure consistent application of brand standards across all platforms and initiatives.

• Creative Direction & Execution: Provide creative direction while actively contributing to design work. Oversee the development of marketing and communication materials including corporate literature, presentations, event materials, program logos, digital assets, and more.

• Project Leadership (Core Focus Year 1): Manage and prioritize a high volume of branded initiatives across the organization. Establish workflows, timelines, and quality standards to ensure efficient execution.

• Cross-Functional Partnership: Collaborate with marketing, communications, and business stakeholders to translate brand strategy and organizational priorities into effective visual solutions.

• Strategic Alignment: Work closely with the Director of Brand Strategy to operationalize brand strategy into scalable visual systems and campaigns.

• Quality Assurance: Ensure all deliverables meet high standards for design quality, accuracy, and brand consistency.

• Vendor Coordination: Partner with external agencies, printers, and vendors to execute projects while maintaining brand integrity.

Leadership Development (Future Team Lead Path)

This role is expected to evolve into a team leadership position. As the organization's needs grow, responsibilities may expand to include:

• Reviewing and approving creative work produced by others

• Helping define team processes, workload management, and prioritization frameworks

• Elevating the overall creative capability and consistency of the organization, Internal: Works closely with Brand Strategy team and cross-functional teams to support organization-wide branding and communications efforts. External: Manages and collaborates with agencies, printers, and other vendors as needed.

Academic and Trade Qualifications: Bachelor's Degree or an equivalent combination of education, training, and experience from which comparable skills can be acquired.

Work Experience: Minimum of 7-10 years of progressive experience in graphic design, brand identity, or visual communications, with demonstrated leadership or project management experience preferred., + Deep understanding of branding, visual identity systems, and design principles in professional communications.

• Advanced proficiency in design tools (Adobe Creative Suite: InDesign, Illustrator, Photoshop; Microsoft Office: PowerPoint, Word).

Abilities and Skills:

• Strong creative direction skills with the ability to elevate brand quality

• Ability to balance hands-on execution with strategic thinking

• Proven ability to lead projects and influence outcomes without direct authority

• Strong collaboration and stakeholder management skills

• Excellent communication and presentation abilities

• High attention to detail and commitment to brand consistency

• Portfolio demonstrating expertise in brand identity work required