Frontend Software Engineer

As a Frontend Software Engineer, you will be part of a highly collaborative, agile, and empowered product delivery team, dedicated to building the interfaces our brands and shoppers use to experience AI-driven personalisation, recommendations, and agentic decisioning in real time.

You'll own the React/TypeScript front end of our platform end-to-end, from performant, low-latency on-site experiences to the internal tools our teams use to configure and monitor AI agents, working closely with the backend engineers (Go, C#/.NET) and AI/ML teams who power them.

This is a great opportunity to work in an environment that embraces cutting-edge technologies, with a strong focus on React, TypeScript, and modern front-end architecture for AI-powered products. Exposure to, or an appetite to pick up, Go and/or C#/.NET is a genuine plus, since you'll frequently be working across the API boundary with those services., * Designing and building modern, performant front-end applications using React and TypeScript, including AI-powered and agentic user experiences (real-time personalisation, recommendations, conversational/agent interfaces)

• Translating intent scoring, decisioning, and analytics outputs from our AI/agentic services into clear, responsive, and delightful UI
• Collaborating closely with backend engineers on Go and C#/.NET services to help shape clean, well-documented APIs that serve the front end well
• Building and maintaining reusable component libraries and design-system foundations across our product suite
• Optimising for performance, accessibility, and reliability, including in edge/onsite personalisation contexts where flicker and load time are critical
• Writing clean, maintainable, and efficient code following industry best practices (e.g., SOLID principles, component-driven design)
• Collaborating within an agile, Scrum-driven team, participating in sprints and planning sessions
• Contributing to automated testing, CI/CD pipelines, and monitoring production front-end systems
• Engaging in peer code reviews and mentoring junior engineers to support knowledge-sharing and team growth, When it comes to recruitment, we're interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for SaleCycle's success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

We're looking for someone who is passionate about writing high-quality front-end software and thrives in a collaborative team environment., * Strong, hands-on experience with React and TypeScript in production applications

• Solid grounding in modern JavaScript/TypeScript, component architecture, and state management
• Experience building UI for data-rich or AI-powered products (analytics dashboards, recommendation surfaces, real-time personalisation, or similar)
• Comfortable consuming and helping shape RESTful (or similar) APIs from front-end code
• Familiar with git or other distributed source control systems
• A problem-solver with a proactive approach to diagnosing and resolving issues
• Passionate about writing clean, maintainable, and scalable front-end code
• Experience building and maintaining automated test suites with Cypress/Jest, or similar
• Experience with project management tools such as JIRA

Nice to have

• Experience with Go and/or C#/.NET enough to read, debug, or contribute to the services your UI talks to is a strong plus
• Familiarity with cloud computing platforms (AWS, Azure)
• Exposure to AI/ML-powered products: LLM-driven features, agentic systems, recommendation engines, or A/B testing platforms
• Familiarity with operating in an ISO 27001-certified environment
• Experience with Docker and containerised environments
• Knowledge of CI/CD pipelines and DevOps practices
• Familiarity with updating and maintaining dependencies to proactively address security risks
• Experience with mentoring, training, or knowledge sharing within a team

Pulled from the full job description

• Annual leave
• Free parking, We value our employees at SaleCycle, so we offer great benefits, perks and incentives in addition to a competitive salary.

️ Flexible hybrid working

25 days annual leave + public holidays + your birthday off + increase holidays for length of service

Free parking at the office

Annual company meet-up

Monthly social fund

Monthly working from home allowance

Long Service Awards

Annual training budget

For all our perks, please visit our website

https://careers.salecycle.com/

Our Idioms

At SaleCycle, we care about our people; we prioritise well-being and work-life balance, growth & innovation, continuously pushing boundaries as a team and a company for our customers., For this position, we offer a salary of up to £60,000 per annum depending on experience.

SaleCycle is redefining how brands convert, engage, and retain customers through AI-driven experiences across the entire customer journey. SaleCycle combines real-time onsite personalisation and intent scoring with offsite activation across email, SMS, and paid channels, enabling brands to identify, engage, convert, and re-engage customers with precision. What we do * We provide a full-funnel Agentic Marketing Platform, combining: * Real-time behavioural analytics and intent scoring * AI-powered search, recommendations, and agentic decisioning * Onsite personalisation and A/B testing * Cross-channel activation (email, SMS, paid media) * CRM/CDP integrations and first-party data orchestration * Retail media and monetisation capabilities Who we are We are a global team of 100+ people across the UK, France, Spain, Italy, and Eastern Europe. We are profitable, growing, and operating with a clear mindset: * We build, not maintain * We prioritise outcomes over activity * We operate with low ego and high accountability * We challenge ourselves to step outside our comfort zone