Paid Social Media Specialist

• Develop and execute comprehensive paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok using advertising tools like Facebook Advertising Manager.
• Create engaging content tailored for social media marketing, including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and video editing to enhance campaign appeal.
• Monitor digital marketing performance using analytics tools such as Google Analytics, social media analytics dashboards, and marketing online analytics to assess campaign effectiveness.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activities to inform content creation and campaign adjustments.
• Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting and strategic timing of content.
• Optimize campaigns through keyword research, audience segmentation, A/B testing, and continuous performance monitoring to maximize ROI.
• Collaborate with cross-functional teams including public relations, branding, and content creators to ensure cohesive messaging across all channels., Join us as a Paid Social Media Specialist where your innovative ideas will shape our digital voice! Bring your passion for digital marketing performance monitoring, social media content creation, and graphic design to a vibrant team dedicated to making impactful connections online. Your expertise will help us craft memorable campaigns that resonate deeply with audiences worldwide!

We are seeking a dynamic and results-driven Paid Social Media Specialist to elevate our brand presence across various social media platforms. In this role, you will craft compelling content, manage targeted advertising campaigns, and analyze performance metrics to optimize engagement and conversion. Your expertise will help us connect authentically with our audience, boost brand awareness, and drive measurable marketing success through innovative social media strategies. This paid position offers an exciting opportunity to influence digital marketing efforts in a fast-paced environment committed to growth and creativity., * Proficiency in social media platforms management including Facebook Advertising, LinkedIn Ads, Twitter Ads, TikTok Ads, etc., with a strong understanding of their advertising capabilities.

• Experience with social listening tools and techniques for real-time audience engagement insights.
• Strong graphic design skills using Adobe Photoshop and Adobe Illustrator; video editing skills are a plus.
• Knowledge of web analytics tools such as Google Analytics and media performance analytics for data-driven decision making.
• Excellent content creation skills including writing compelling copy and proofreading for clarity and accuracy.
• Familiarity with digital marketing performance monitoring tools like Hootsuite or Buffer for scheduling and analytics reporting.
• Ability to conduct keyword research and implement SEO best practices within social media content strategies.
• Exceptional relationship management skills for engaging with influencers, partners, and community members effectively.
• Strong understanding of branding principles combined with creative storytelling to enhance brand identity on social channels.

Pulled from the full job description

• Flexible schedule