Director, Data-Driven Marketing Strategy & Transformation

Thermo Fisher Scientific Inc.
Waltham, United States of America
3 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Senior

Job location

Darmstadt, Germany

Tech stack

Adobe Marketing Cloud
Artificial Intelligence
Data analysis
Automation of Marketing
Adobe

Job description

  • Develop and execute the EMEA data-driven marketing strategy and multi-year transformation roadmap.
  • Move the organisation from campaign-led marketing to lifecycle, behaviour-triggered customer engagement.
  • Design a scalable, customer-centric marketing operating model aligned to commercial growth and ROI.
  • Translate business strategy into integrated, insight-led marketing programmes.
  • Lead innovation pilots and transformation initiatives that deliver measurable business outcomes.

Build High-Performing Teams

  • Inspire, develop and lead a high-performing marketing transformation team.
  • Build future capabilities across marketing analytics, automation, AI and performance marketing.
  • Drive organisational change while creating a culture of innovation, accountability and continuous improvement.
  • Coach and develop future marketing leaders.

Drive Operational Excellence

  • Redesign marketing processes, governance and execution models across EMEA.
  • Standardise best practices to improve efficiency, scalability and customer impact.
  • Embed lifecycle marketing, personalisation and customer journey management into everyday operations.
  • Ensure marketing execution is aligned to measurable commercial outcomes.

Accelerate Digital & AI Adoption

  • Lead the migration to Adobe's enterprise marketing technology ecosystem.
  • Champion the use of advanced analytics, AI and automation to improve marketing performance.
  • Develop measurement frameworks that clearly connect marketing investment to pipeline, revenue and business growth.
  • Partner closely with Sales, Commercial, IT, Finance and Corporate Marketing to maximise business impact.

What You'll Bring

We're looking for an inspiring leader with a passion for digital transformation and commercial excellence.

Requirements

  • 10+ years of experience in digital marketing, eBusiness or data-driven marketing leadership.
  • A proven track record leading marketing transformation programmes.
  • Experience redesigning marketing operating models and driving organisational change.
  • Expertise in customer lifecycle marketing, personalisation and marketing automation.
  • Strong knowledge of enterprise marketing technologies, ideally Adobe Experience Cloud.
  • Experience embedding analytics, AI and automation into commercial marketing strategies.
  • Excellent commercial acumen with the ability to link marketing performance to pipeline, revenue and ROI.
  • Outstanding stakeholder management skills with experience influencing senior leaders across complex matrix organisations.
  • A passion for building and developing high-performing teams

About the company

We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity. With $1.4 billion invested annually in R&D, our collaborative and diverse teams have the resources they need to drive new discoveries and do cutting-edge research and develop important applications and tools that help millions of lives around the world.
Thermo Fisher Scientific Inc. is the world leader in serving science, with an annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000+ colleagues deliver an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

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