Senior Manager Data & Analytics - Marketing

Wayne-sanderson Farms
Oakwood, United States of America
6 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Senior

Job location

Oakwood, United States of America

Tech stack

Microsoft Excel
Artificial Intelligence
Data analysis
Data Governance
Data Integrity
Marketing
Operational Data Store
Microsoft PowerPoint
Power BI
Data Driven Tests
Tableau
Data Analytics
Data Management
Tools for Reporting

Job description

Are you passionate about uncovering insights that influence strategy, shape brands, and drive business results? We're looking for a Marketing Data Insights & Analytics Manager to help transform complex data into meaningful stories and actionable recommendations.

In this highly visible role, you'll partner with teams across Marketing, Sales, Finance, Supply Chain, Revenue Management, R&D, and Executive Leadership to identify opportunities, solve business challenges, and support growth across our Retail, Foodservice, QSR, National Accounts, and Prepared Foods businesses.

If you enjoy blending analytics with business strategy and love turning numbers into insights that drive decisions, we'd love to hear from you., * Develop dashboards, scorecards, and executive reporting tools that measure business performance across brands, customers, channels, and categories.

  • Analyze consumer, customer, market, and operational data to uncover growth opportunities and identify potential risks.
  • Deliver insights related to market share, pricing, promotions, distribution, innovation, and competitive activity.
  • Support annual planning processes, strategic initiatives, and business reviews., * Partner with Brand Management to evaluate campaign effectiveness, brand health, and consumer engagement.
  • Translate consumer and shopper research into recommendations that support innovation, packaging, messaging, and portfolio strategies.
  • Monitor emerging trends within protein, poultry, convenience, and prepared foods categories.
  • Help innovation teams identify new opportunities and areas for growth.

Build Reporting & Analytics Capabilities

  • Create and maintain automated reporting solutions using tools such as Power BI, Tableau, and Excel.
  • Establish and maintain consistent KPI definitions and reporting standards.
  • Improve the speed, accessibility, and effectiveness of insights delivery across the organization.
  • Train and support cross-functional teams on analytics tools and reporting resources., * Collaborate closely with Marketing, Sales, Finance, Revenue Management, and Supply Chain teams.
  • Support forecasting, pricing, and revenue management decisions through data-driven analysis.
  • Present insights and recommendations to senior leaders in a clear, concise, and business-focused manner.
  • Manage multiple priorities and provide analytical support for ad hoc business needs.

Advance Analytics & Continuous Improvement

  • Help establish best practices for reporting, analytics, and data governance.
  • Identify opportunities to leverage automation, artificial intelligence, and predictive analytics.
  • Manage relationships with external data providers and analytics partners.
  • Ensure data integrity, consistency, and accuracy across reporting platforms.

Requirements

  • 5+ years of experience in analytics, business intelligence, category management, consumer insights, or a related field.
  • Proven experience transforming data into actionable business recommendations.
  • Strong experience working with data visualization and reporting tools.

Preferred Experience

  • Consumer Packaged Goods (CPG), food manufacturing, protein, or packaged food industry experience.
  • Experience supporting Retail, Foodservice, or National Account businesses.
  • Familiarity with syndicated data platforms such as Circana, Nielsen, or similar sources.

Technical Skills

  • Advanced Excel and PowerPoint skills.
  • Experience with Power BI, Tableau, or similar business intelligence platforms.
  • Strong analytical, quantitative, and problem-solving abilities., * Ability to translate complex data into clear business insights.
  • Strong communication and presentation skills, including executive-level audiences.
  • Collaborative mindset with the ability to influence cross-functional teams.
  • Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment., * Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Data Science, or a related field required.
  • MBA or advanced analytics certification is a plus.

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