Sr. Product Manager, News & Hyperlocal CRM

Experteer Overview In this role you will own the end-to-end strategy for News & Hyperlocal CRM, shaping how editorial content and hyperlocal data engage millions of users. You will steer the roadmap, experiments, and campaigns across email, push, SMS, and in-product surfaces to boost engagement, retention, and revenue. Collaborating with Editorial, Data Science, and MarTech, you'll balance user experience with business goals. This position offers high ownership on a fast-moving team with measurable impact. Compensation / Benefits * Define and own the strategy and roadmap for News & Hyperlocal CRM * Lead day-to-day execution of editorial campaigns across channels from brief to launch * Collaborate with MarTech Engineering and Marketing Dev Ops on data pipelines and capacity planning * Develop PRDs/briefs and secure cross-functional buy-in for launches * Build fluency in consumer data and signals powering CRM journeys; interpret A/B tests and present results to stakeholders * Act as product lead for cross-functional CRM squads and communicate direction to senior leaders Tasks * 5+ years of product management and/or CRM marketing experience * Hands-on experience with email, push notifications, and in-product surfaces * Experience owning or partnering on editorial newsletter programs * Omnichannel CRM strategy experience with segmentation and behavioral data * Proven track record designing and interpreting A/B tests for CRM campaigns * Ability to present roadmaps and campaign performance to VP/C-suite * Fluency with CRM and MarTech tooling; Braze or Cordial is a strong plus * Comfort navigating complex cross-functional environments with engineering, data science, and editorial dependencies * Bachelor's degree or equivalent experience Key requirements * Inclusive medical, dental, and vision coverage * 401(k) with company match * Flexible Time Off * 13 paid holidays * Volunteer Time Off * Tuition Reimbursement

product lead for cross-functional CRM squads and communicate direction to senior leaders Tasks * 5+ years of product management and/or CRM marketing experience * Hands-on experience with email, push notifications, and in-product surfaces * Experience owning or partnering on editorial newsletter programs * Omnichannel CRM strategy experience with segmentation and behavioral data * Proven track record designing and interpreting A/B tests for CRM campaigns * Ability to present roadmaps and campaign performance to VP/C-suite * Fluency with CRM and MarTech tooling; Braze or Cordial is a strong plus * Comfort navigating complex cross-functional environments with engineering, data science, and editorial dependencies * Bachelor's degree or equivalent experience Key requirements * Inclusive medical, dental, and vision coverage * 401(k) with company match * Flexible Time Off * 13 paid holidays * Volunteer Time Off * Tuition Reimbursement