Annabella Bassler

Annabella Bassler

Group CFO at Ringier driving financial strategy and tackling unconscious bias.

Annabella Bassler serves as the Group CFO at Ringier and sits on several corporate boards. She focuses on financial strategy and steering large organizations through cultural transformations.

Beyond her financial role, she founded the EqualVoice initiative. She helped build the EqualVoice-Assistant to identify and reduce unconscious bias and gender stereotypes. Her work explores how AI, trust, and intelligent agents are reshaping the modern financial stack.

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