Daniela Dimitrova

Daniela Dimitrova

Leads IT strategy and AI integration for Mercedes-Benz North America.

Daniela Dimitrova drives technology strategy and AI integration for Mercedes-Benz North America. Her work focuses on building better tools for developers and rethinking how the automotive workforce operates.

Before joining Mercedes-Benz, she built global IT systems at BMW Group and Toyota across Europe and the Middle East. Her recent talks explore high-speed work environments, looking at what software developers can learn from Formula 1 drivers about adapting to AI.

Alongside her technical work, Daniela studies human behavior and holds certifications in neuroscience and professional coaching.