Joakim von Prónay
Consultant at Friktion helping tech teams thrive through pragmatic planning and better flow.
Joakim von Prónay helps organizations build environments where tech teams can thrive. After starting his career as a software engineer, he realized his real interest lay in how people work with technology, not just the code itself.
Now a consultant at Friktion, he tackles the unpredictability of large-scale software delivery. His work centers on pragmatic planning—helping teams ditch rigid estimates in favor of flow, plan for the unknown, and separate roadmaps from release plans to consistently hit their targets.