Yaxin Xie

Employer brand marketer bridging consumer tactics and tech recruitment.

Yaxin Xie connects consumer marketing tactics with HR to build stronger employer brands. She focuses on solving recruitment challenges across diverse cultures and international markets.

She currently works at TikTok as a Global Employer Brand Partner, driving strategy for the EMEA and METAP regions. In her talks, she breaks down how to use platforms like TikTok to successfully attract and recruit tech talent.