Core tech stack, publisher brands

Burda’s digital publisher brands, which include Focus Online, Chip and Bunte.de, are being united under the BurdaForward subsidiary. The various brands are decentralised and, for historical reasons, have their own IT architectures and developer teams who work with different programming languages.

Organised into “Jobs to be Done” teams, BurdaForward is no longer structured according to brands and products, but based on the jobs that the products perform for users. The “Content Technologies” team offers the individual “Jobs to be Done” teams a central content platform – a technical foundation. Job teams can work completely independently of the content platform, draw on complete services, or develop their own features on the content platform stack. All technologies used will be unified into a core tech stack that will be made available to the developers on the job teams.