Insight Analyst

Job Title: Insight Analyst Location: LondonEmployment Type: Full-timeSalary: Up to £40,000 depending on experienceWho we are: 72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond. We work with big names brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more. Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week's Top 150. We distribute to the biggest news publishers in the UK - from the Sun, Mirror and Daily Mail to the Times and Telegraph. ABOUT THE ROLEThe Insight Analyst plays an important role in transforming data into meaningful insights that support informed decision-making across the organisation. This role is responsible for working closely with internal stakeholders to gather, analyse, and interpret data from a variety of sources, including media monitoring, social listening and CRM platforms. The Insight Analyst helps identify patterns, trends, and opportunities that enhance understanding of performance, audience behaviour, and market activity.The role focuses on delivering accurate, clear, and actionable reporting, ensuring that complex information is synthesised into insights that are easily understood by both technical and non-technical audiences. The Insight Analyst contributes to continuous improvement by supporting analytical projects, maintaining data quality, and assisting teams in evaluating the effectiveness of campaigns, communications, and business initiatives.MAIN DUTIES & RESPONSIBILITIESo Partner with stakeholders across Creative, Sales, and other business functions to gather, clarify, and prioritise requirementso A mixture of internal and external reportingo Internal: keeping the company informed on the performance across multiple departments in terms of media mentions, share of voice, sales and media relationso External: Input into pitching decks to win new business, looking at market data, media analytics and website traffic; summarising, drawing insight and identifying relevant findings for each report to help outreach or trackingo Media monitoring and measurement - using a media platform, filtering, data downloads, drawing insights and familiarity with media metrics such as Reach, Views, Impressions, Sentiment, Key Messaging, Spokespeople, Call to Action, etc, and how best to use these in reportingo Social Listening - searching for topics or brands, and able to analyse large datasets in order to summarise into meaningful insights that can help inform decisions or create opportunitieso Build strong working relationships within the Group, with external partners and third-party vendors to ensure smooth collaborationo Proactively scope and build new reports to help drive the businesso Facilitate workshops, meetings, and, Analyse financial data to identify trends and provide actionable insights - Prepare and present financial reports for stakeholders About Our Client Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying...

interviews to elicit business needs and align expectationsTHE SKILLS YOU NEED Requiredo Minimum of 3+ years' experience in analytics in a commercial or digital environment, preferably in media or communications sectoro Proficiency with Microsoft Office, especially advanced Excel (e.G. pivot tables, VLOOKUP, macros)o Ability to synthesise information from multiple sources, identify the key information and communicate it both in a written report and verbally (presenting)o Strong presentation skills with the ability to convey complex ideas clearly to both technical and non-technical audienceso Solid foundation in mathematics and/or statistics to support data-driven decision-makingo Media monitoring and measurement: experience searching, filtering, exporting/downloads, organising data and extracting insights from a media monitoring platform and strong working knowledge of common media metrics and how to use them appropriately in reporting: Reach, Views, Impressions, Sentiment, Key Messaging, Spokespeople, Calls to Action, etco Social listening: able to query topics/brands, handle large datasets, and summarise into meaningful, decision-ready insightso Proven track record of analysing business processes and delivering actionable recommendationso A positive approach to challengesDesirableo Experience in building Boolean Searcheso Strong technical experience with CRM systems, databases, and data visualisation tools (e.G., Power BI).o Knowledge of SQL or other programming languageo A good understanding of the UK media landscape and the PR industry Similar jobs, Job Description Senior Finance Analyst Hybrid, West Yorkshire (Leeds, Dewsbury, Bradford) Full Time Permanent Opportunity NG Bailey are looking for a confident and motivated Senior Finance Analyst to join our team at our offsite manufacturing facility in West Yorkshire...., Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Finance Analyst - £45,000 to £60,000 + Benefits Qualified Accountant (ACA / ACCA / CIMA) Are you a commercially minded finance...

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