Content Designer/Strategist
Role details
Job location
Tech stack
Job description
Define and drive content strategy based on user insights and business priorities
Develop content plans supporting product features, navigation, and user workflows
Contribute to information architecture, navigation systems, taxonomies, and content models
Write clear microcopy and instructional content for transactional digital experiences
Partner with UX designers to develop narrative direction, interface messaging, and microcopy
Develop messaging strategies and content frameworks aligned to brand voice and tone
Create content aligned to user personas and customer journeys
Ensure content is implemented across wireframes, prototypes, and digital assets to deliver a consistent experience
Use analytics, research, and customer feedback to measure and optimize content performance
Collaborate with cross-functional partners including product, design, engineering, and marketing teams
Support agile and iterative development processes
Requirements
Experience developing content strategies for websites, mobile applications, and email
Strong microcopy and instructional writing skills for transactional user experiences
Knowledge of content organization, tagging systems, and scalable content structures
Ability to interpret user research, analytics, and insights to inform content decisions
Understanding of human-centered design and UX principles
Strong storytelling and editorial skills with attention to content quality
Ability to collaborate effectively within cross-functional teams and contribute to product decisions
Experience working in agile environments
Strong communication, presentation, and facilitation skills
Ability to think strategically, connect initiatives, and drive results across complex programs
Working knowledge of tools such as Adobe XD Cloud, Figma, Miro, or similar collaboration platforms
Education & Experience
Bachelor's degree in Communications, Marketing, Journalism, UX, English, or a related field, or equivalent experience
4+ years of experience in content strategy, content design, or UX writing for websites, apps, and email
Experience working with cross-functional product and design teams on complex digital programs