Consumer Insights and Analytics

Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.

• Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.
• He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.
• Analyze CRM dashboards to improve the quality of CRM programs
• Generate weekly Social Listening reports for client and Competitors

Responsibilities include:

• Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
• Independently manage most research, with support and guidance from manager on more complex studies:
• Secondary: Gather and analyze secondary data sources to address business issues
• Primary: conduct research to understand and predict consumer behavior, e.g.,
• Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
• Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.

Manage full scope of Research Projects including:

• Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
• Determine and recommend best research methodology to address business questions
• Identify best vendor through appropriate RfP process (multi-vendor proposal review)
• Help negotiate best price with vendor(s), and manage internal finance process approvals
• Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
• Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
• Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.

• Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
• Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)

Research and Analytical Capabilities

• Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
• Superior Consumer focused Insights and research experience; e-comm experience is a plus
• Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames

Vendor / Team Management

• Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.

Communication & Technical skills

• Excellent interpersonal communication, engagement and influencing skills
• Strong verbal and written communication skills to effectively convey learning and actions to take
• Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization a plus.

Personal Attitude, Collaborations

• High confidence, proactivity and positive "go-getter" attitude
• Strong bias for action, sense of urgency and results orientation
• Ability to work calmly and productively in high time pressure situations
• Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations, * Top Skills: Market research, analytical, communication
• 5-8 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side)
• 5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
• Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues
• Very well versed & eager to learn - able to produce excellent research results & analyses
• Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise must have consumer packaged goods (CPG) research experience.
• Master's degree in business administration, marketing, product management, sales, or related field preferred
• Capable of running own research using DIY tools.